Podcasts about hacking sales

Outreach.io is one of the most well-know prospecting (or spam) software companies. Founded in 2014. In 2018, Outreach.io's first acquisition was Sales Hacker, the world's largest B2B Sales community and media company. Why did Outreach.io acquire Sales Hacker? Sales Hacker runs a community, physical and virtual conferences, and meetups. They produce content like webinars, blogs, podcast, templates, and videos. Their blog is 100% community-generated by Sales and Sales Development thought leaders and influences, including prospecting gurus like John Barrows, Richard Harris, Tito Bohrt, and Trish Bertuzzi. Sales Hacker produced content types like: tips, case studies, tear downs, guides, templates, checklists, research, surveys, polls, stats, and product reviews. Most of their blogs would get circulated by over 50 partners. They built a reputation for the go-to destination for unbiased thought leadership and actionable advice from peers—not vendors. They had a strong social media presence such as on LinkedIn, YouTube, and Facebook. Their Founder and CEO, Max Altschuler, wrote a book called “Hacking Sales” and built a strong reputation on social media. They had sponsorships from companies like Intercom, HubSpot, PipeDrive, and LinkedIn. Sales Hacker, whose audience was Sales, was built by Marketing. Gaetano DiNardi was the former VP of Marketing at Sales Hacker from January 2017 until the Outreach.io acquisition in September 2018. In a LinkedIn article, Gaetano outlines how a very small Marketing team, doing proper marketing, grew Sales Hacker 400% until it was acquired. While not a SaaS company, Sales Hacker is another ironic and logical example of a company that succeeds because of proper marketing—to a pro-prospecting audience. Founder and CEO of Outreach.io, Manny Medina, said at the time, “[Our buyers] don't know we exist as a category; they don't know that Sales Engagement is a solution. The main limiter to growth for us is actual knowledge, understanding there is a solution out there for their pain. We need to educate the community that Sales Engagement exists”. So, to generate awareness and demand about their prospecting software to prospectors, Outreach.io needed Marketing. So they bought it, via Sales Hacker. Today, Outreach.io does significant other Marketing efforts. When you think of Outreach.io, do you think of Sam Nelson (who creates a lot of LinkedIn content and dyed his hair blue), Scott Barker (who hosts their podcast), Max Altschuler (former CEO of Sales Hacker that also authored the book on Sales Engagement), or their CEO Manny Medina (who is quite active on LinkedIn)? Or do you think of Billy the SDR doing prospecting? Which type of marketing do you think drives their profits, growth, reputation, demand, word of mouth, and community—Sales Development or Marketing? How much marketing resources do you think Outreach.io invests in Sales Development versus Marketing? Does Sales Development do more harm than good? Only Outreach.io knows. Get started on implementing The Buyer Centric Revenue Model by making the business case for the experiments to prove it and achieve a gradual transition. Continue the discussion and get help implementing the model in the Buyer Centric Revenue Model community. Join the movement of forward-thinking peers liberating and modernizing B2B Marketing and Sales. Achieve a better growth playbook, a competitive advantage, and more productive and fulfilling careers. Enjoy insights, data, best practices, resources, and jobs. Plus, live Q&A on Thursdays at 1pm PST, 4pm EST. To learn more about the model and these topics, check out my book “The Death of the SDR: And the Birth of the Buyer Centric Revenue Model”. Available on Amazon in ebook, paperback, and audiobook.

Grab your Free Copy of “The 4 Biggest Mistakes That Stop Companies From 10X’ing Their Revenue” at https://www.scalerevenue.io/10xMax started his entrepreneurial journey in the eighth grade, selling his Halloween candy to the kids on the school bus. In college, he pivoted from architecture to doing a Bachelor of Interdisciplinary Studies (BIS). He also started his bike-share program, Rack n Ride, for which he won a business plan competition and got a grant from the university. Max went on to do another startup called Last Call Social, where he did social media campaign management for small businesses. After that, he applied for several jobs in San Francisco and landed a job with Udemy, which was a big break that got him into tech. He then got a chance with a company that raised about a million dollars in venture funding. After starting Saleshacker as a media company, Max did a blog, meetups, conferences, started doing angel investing, and wrote his first book, Hacking Sales. Max ran Saleshacker for five years. One of his first investments was a company called Outreach in 2014-2015. He sold his company to Outreach in 2018 and became their VP of Marketing for the short term. A year later, he moved into a sales engagement role where he focused on category creation, evangelism, and strategic deals. He then started the GCM Fund and wrote a book on career hacking, detailing advice from his experiences from his career journey. He also wrote a book on sales engagement. Max wrote his first book, Hacking Sales, in six days because he wanted to make it an e-book. Although he knew nothing about writing at the time, tons of new sales technology was coming out, and he wanted to profile all of it. He sent out a form, asking about seventy vendors about their companies and their customer use cases. Of those, he got about fifty back. That gave him some content to thread through his book, along with his processes. He then spent six days in Bali putting it all together. After coming home, he had it edited and published. He sent it out to his Sales Hacker list and sold many copies of it. After two months, Wiley wanted to buy the rights to the book, and Max refused. Ten months later, he agreed, however, because he had saturated his network by that time. So he became a published author.In 2017, LinkedIn had an algorithm for posting your career information that easily got vast numbers of views and likes. Max took advantage of that. After every post he did, he would copy and paste the post into Google Docs, along with the stats, to keep track of things. Max ended up with about 13,000 words of valuable information with which people were resonating. He decided to polish it up, figure out what he needed to add to it, and turn it into a book. He completed everything within three days, and that was how his book, Career Hacking, came about.Before writing his books, Max compiled as much information as he could from credible sources.He found it helpful to get his expert peers to help him out with his books because that made it easier for him, and it also added credibility to his writing.Max shares three systems for scaling startups for small to mid-size businesses:Figure out what your ideal customer looks like.Find where those people are and get them into your funnel in some way. (Use an outbound strategy or drive them to your website.)Perfect your messaging.After doing that, you can run either a scalable or a non-scalable process.The core framework for Max’s book Sales Engagement involved using information about 25 different companies. The things that separated the exceptional companies from the rest were:The exceptional companies were clear about their ICP (Ideal Customer Profile) before starting the rest of their process.The exceptional companies made lists of their target accounts to ensure that they were all lined up and ready to be sold to.For their messaging, the exceptional companies had an outreach system of action to refine things over time.The customer development of the exceptional companies was well-honed.To improve your messaging, take a step back and talk to your customers. That will help you understand what you need to be saying to the different types of customers. Companies that have not yet raised from seed should make a concerted effort to get traction, show growth, and get the money they need. That will build a strong foundation. Once they have the money, they can step back and refine things. It would be wrong for those companies to continue focusing on doing that after acquiring the money they need. In other words, you need to find something that works first before you worry about scaling, rather than scaling first and then trying to find something that works. Some of the most effective tools for lead lists are:Resources to help you find your ICP or the accounts you want to go after.Contact information.At Outreach, they use data providers for companies in their region. They use Zoom information on the sales side and Clearbit on the marketing side. They also use LeadIQ and Seamless.AI. Research your ICP and then find a database to supply you with the contact info you need.It is critical to have an automated platform like Outreach that includes sentiment and attribution for successful outbound.Currently, Max feels that there is more sales technology available than we need. Links and resources:Follow Max on LinkedInMax on TwitterAt OutreachAt SaleshackerAt GTM  

Today we have on the man who needs no introduction, Max Altschuler. Founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals.  He's the author of Hacking Sales, Sales Engagement, and Career Hacking For Millennials. Max went on to sell his groundbreaking sales community to Outreach and negotiated a role as VP of Marketing, now VP of Sales Enablement at the company.  A well respected voice in sales, marketing, technology, and content creation. Here to teach us how to hack sales and do more with less. Topics we cover this episode Creating Sales Hacker from a need he saw in the sales industry How he capitalized on a "new era" of sales Why sales advice is a dime a dozen.  Idea Inbound lead generationHow SDR's / AE's should sell to C Suite : Understand the problem you're solving.  Are you selling a pain pill or a vitamin? The Bow Tie Theory - How to align sales and marketing departments. Responsibility on the buyer to not be a d!@k? Which side are you on? Make sure to follow The Lowly SDR on LinkedIn.  Subscribe to the show on Apple podcasts, Spotify , Google Podcasts, ect. so that you get notified when new episodes go live!!!If haven't already, please rate and review the show on any of the major platforms. Really helps us out and lets us know if you're enjoying the content.If you'd like abuveground to produce your company's next podcast or video - need help with SEO or web design? Let us take care of any of your marketing needs.Visit abuveground.com for a free consultation.Big thanks to our sponsor Potion.Book more meetings, build more trust, convert more sales, and build stronger relationships using Potion's dynamic videos. Stop wasting hours of your time. Don't choose between sending video or hitting metrics anymore. Potion lets you greet each prospects name without having to record multiple videos!Mention "ABUVEGROUND or The Lowly SDR" on a Potion demo and receive a month free of professional with unlimited dynamic videos  ($99 Value)!!!!Learn how to send videos on their YouTube page!Visit sendpotion.com and get started sending today!Follow Potion on LinkedIn Support the show (https://www.patreon.com/AbuvegroundLLC?fan_landing=true)

Talking with Max Altschuler who found ways to hack a lot of things in his career, is creating a legacy one of them? You'll find out and learn so much about him in this episode.Max is the Founder & CEO of Sales Hacker, and VP of Sales Engagement at Outreach. He's the Author of Career Hacking for Millennials and Hacking Sales. In this conversation about his legacy, we talked about a lot and here are the main 3 themes I learned:His thoughts about leaving a legacy now or for generations to comeHow having a growth mindset will help create a legacyWhat ways he wants to be remember from his career in sales Join us in this incredible conversation next!I'm your host for the What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, I'd love to see your rating and review of this podcast in Apple.

What if I told you that you could achieve greater success and more money in your career in less time? Well, today's guest, Max Altschuler is on a mission to help other millennials navigate their careers through promotion pathing and learning the skills necessary to capitalize on the short term while thinking long term. Max is the founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He's the author of Hacking Sales, Sales Engagement, and Career Hacking For Millennials. Max is redefining what it means to build a successful career. When most people were busy trying to land internships in college, Max got his school to agree to pilot one of the earliest bike sharing programs. When that business failed to raise the necessary funds to get off the ground and Max found himself without a job as he graduated into one of the worst economies of the century, he started a social media consultancy that generated revenue within its first 30 days. After that, Max launched Sales Hacker and became a self-made millionaire by the age of 30, forever changing how he thinks people should approach their careers. In this episode we talk about the importance of sales in any career path, how we can increase diversity in the sales industry, the absolute yes's and no's when it comes to pitching, and how anyone can go into sales without an extensive background and still become successful. Follow Max: https://maxalts.com/ Buy his books here: https://www.amazon.ca/Career-Hacking-Millennials-How-Built-ebook/dp/B07BTDMYY3 This episode is sponsored by Fig Face. Book in a facial or check out their products here: https://figface.com/

How to grow a Media Business like a Boss! Max Altschuler is the founder of Sales Hacker, the largest online resource for B2B Salespeople across the globe. In 2018, Sales Hacker was acquired by Outreach, the leading Sales Engagement Platform and Max was installed as the VP of Marketing. Max has written 2 books on sales, Hacking Sales and Sales Engagement, and even a book on Career Building titled; 'Career Hacking'.

Max Altschuler is the founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He’s the author of Hacking Sales, Sales Engagement, and Career Hacking For Millennials. A widely recognized thought leader on sales and technology, Max has been published by the Harvard Business Review, Forbes, Money, and more. He was named a top sales expert by both Salesforce and Inc. He keynotes conferences globally and is an investor and advisor for rapid growth startups. Previously, Max held top positions at Udemy and AttorneyFee. An avid traveler, he has visited 80 countries. He lives in New York City, but also spends time in San Francisco.

Startup Sales is helping early stage B2B startups get to $1 million ARR then scale to $5 million. With this podcast we help founders and early sales leaders with building a repeatable and scalable sales process. We have a bootcamp for early stage startups with an average sales price over $1,000 monthly. In the bootcamp […]

Startup Sales is helping early stage B2B startups get to $1 million ARR then scale to $5 million. With this podcast we help founders and early sales leaders with building a repeatable and scalable sales process. We have a bootcamp for early stage startups with an average sales price over $1,000 monthly. In the bootcamp […] The post Growth Hacking Sales with Stefan Ifrim appeared first on Startup Sales.

Mind Hacking Sales with Sean Webb #296

Max Altschuler is the founder and CEO of Sales Hacker, a global digital media company for Sales professionals. He is also the Vice President of Marketing at Outreach, the leading Enterprise Sales Engagement platform. Max is the author of “Hacking Sales” and “Career Hacking for Millenials”. In this episode, he explains how salespeople can build engagement with a prospect to ‘be on the same team’.   Here are some of the topics covered in this episode: How sales is becoming a science and how to take advantage of that  What salespeople can do to optimize their field prospecting How to measure the quality of the relationship with a prospect or customer Tips for salespeoples to increase efficiency in the field   You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!   About the Guest:  Max is an entrepreneur and salesman. With his interest in sales, psychology and technology, he is helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. Besides his managing roles at Outreach.io and Saleshacker, he is also the author of the bestselling book “Hacking Sales”. Max was also named one of LinkedIn Top Voices of 2018 for Sales.  Website: https://www.outreach.io Educational resources: https://www.saleshacker.com/ LinkedIn: https://www.linkedin.com/in/maxaltschuler/ Copy of his bestselling sales book:  https://salesengagement.com/ Youtube: Listen to more episodes of the Outside Sales Talk here!   Podbean: Listen to more episodes of the Outside Sales Talk here and watch the video here! 

Max Altschuler is a pioneer of modern sales. He founded Sales Hacker and wrote the seminal book on leveraging sales technology, "Hacking Sales." After Sales Hacker was acquired by Outreach.io he became the VP of Marketing for the company. He recently wrote another book sure to be a classic, "Career Hacking for Millennials." We talk about the evolution of sales technology over the past decade which has been nothing short of breathtaking. Max gives us advice for sales leaders trying to prioritise, figure out where to start, and how they can get the most leverage out of sales tech. We then shift gears and discuss working with Millennials; which is getting more and more critical every year. Max is millennial himself and has some great advice for companies and leaders on getting the maximum out of today's workforce.    

Motivation feeds persistence, but how do we develop this skill correctly to break through to the people that can change the scale of our business? On this episode, Max Altschuler, Founder & CEO of Sales Hacker, Inc. and Author of Hacking Sales and Career Hacker, talks with me about the importance of persistence and the role it plays in building a team filled with this invaluable trait. Hacking your sales and career starts with hacking the quality of your persistence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm talking to Max Altschuler, CEO of Sales Hacker and author of the new book Hacking Sales. Max's sales career began at the early days of Udemy, where he had to figure out how to grow the company by 20% each month without spending much money or using a lot of resources. Since then, he's become a master of using technology to hack sales, and he tells us how he's used this knowledge to build a successful business based on helping sales professionals do their jobs. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

In today's episode, we're talking to bestselling author Max Altschuler, the CEO of SalesHacker, author of Hacking Sales and his brand new book coming in March 2018—called Career Hacking for Millennials. Max has helped build 3 multi-million dollar businesses today and he still has his hand in a LOT of different companies… whether they're side projects like his new venture, Sutra Coffee or as an investor or advisor to nearly 40 SaaS startups. Originally from Long Island, New York… Max went to college at Arizona State University where he got his first real taste of business. He and a few friends won a business plan competition, got a $2,000 grant, and started building out a campus-wide bike-sharing program that was backed by the university… but this was 2009 and the US was in the depths of one of the deepest recessions we've seen in nearly a lifetime. So, Max and his partners couldn't get funding for their business and they had to close down shop. He learned a lot from this first experience and it eventually brought him to San Francisco where he worked for the online education startup, Udemy as their very first sales hire. After spending a couple years building out the company's sales process, Max launched a side project called SalesHacker—a live event that netted him a $60,000 profit on his first go-round. Pretty shortly thereafter, he dove head first into growing SalesHacker into the business it is today… generating over $3 Million in annual revenue from events, media partnerships, sponsors, and products… on top of that, they're bringing in over 100,000 monthly readers. Growing that business has led Max to launching more side projects like Sutra Coffee—a h

Takeaways Outsource List Building: While you need to own the process of creating and validating your ideal customer profile, you can and should outsource the data gathering. Using the idea of virtual assistants from countries like the Philippines, building targeted lists of prospects can be done quick and cheap. Build Outbound to Create Inbound: Instead of blasting inboxes with requests for 15 minute conversations, leverage your outbound messaging to deliver information that entices prospects to click through to your site. Then, using a chatbot tool like Drift, those visitors qualify themselves, generating conversations actually worth having. Optimize for the Long Term: When comparing opportunities, consider the long term value of opportunities over short-term money. OTE is often a mirage. Make sure you ask the question to understand how many reps actually hit quota and achieve the expected OTE. Oftentimes, it makes more sense to take less money today in order to work for a better sales leader or CEO. Full Notes https://www.salestuners.com/max-altschuler/ Book Recommendation Greatest Salesman in the World by Og Mandino Sponsors Costello-What if every sales rep inherited the habits of your best rep? With Costello, they do. TreeLine-Specializing in improving top line revenue, Treeline helps you find, recruit, and hire the best salespeople.  

Max Altschuler is the Founder and CEO of several companies, including Sales Hacker and Sutra. He is also an author of two books, "Hacking Sales" and "Career Hacking for Millennials". Max talks with us about being a serial entrepreneur, the power of a mastermind group and how to live life on your own terms. If you're a millennial starting off your career or looking for a career shift, this one is for you! Sign up for the weekly Millennial Momentum Newsletter. No BS, All hustle

Max Altschuler is the CEO and founder of Sales Hacker, Inc. Sales Hacker Inc. is a global conference and event series, and online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales.    Max has always been fascinated with sales, psychology, technology, and entrepreneurship and considers himself an entrepreneur first and a salesman second. He was the first sales hire at Udemy, an online education company, and built the process that launched the instructor side of its marketplace.   Max is the author of Hacking Sales, his bestselling book on building high velocity sales machines by leveraging technologies, virtual assistants, empathy, and modern sales tactics. Max was also the first business hire at Udemy.   In this episode you'll learn: [00:50] What was it like to work at Udemy when it was just starting out? [02:07] What is Max focused on right now? [03:01] Did Max's career developed as he envisioned it? [04:00] How much day-to-day selling is Max still doing? [06:36] How did Max form a business partnership with Salesforce? [10:04] What is important to Salesforce when forming partnerships? [11:05] Why did Max write Hacking Sales? [12:30] What are some career hacks for millennials that are not taught in college? [15:07] What are the main trends in B2B space that Max is seeing right now? [16:30] How does Max see his lifestyle and professional career evolving in the future? [18:00] How to leverage your network and time to get in on bigger and better opportunities? [19:20] What does it look like to be an advisor to 44 startups? [20:05] Who are some of the people Max looks up to? [21:43] How has Max's appetite for risk change in terms of he looks at new opportunities? [23:20] How would Max approach building a new sales team? [25:15] How to deal with initial bad word of mouth? [27:00] Is selling before building a viable strategy?   Links mentioned: SalesHacker.com Hacking Sales by Max Altschuler Max on Instagram Max on Linkedin   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

With the amount of personalization tools available, old school methods like “spray and pray” are a thing of the past. There's a ton of software now that does everything from allowing you to connect with leads in the exact moment they open your email, to letting you see a prospect's personality type (based on the way they respond to your emails)...it's insane. In this episode, Max Altschuler, Founder of Sales Hacker and Author of Hacking Sales, shares practical sales hacks to make you the master of 'top of funnel' outreach.

Anthony is not a tech guy - meaning he’s not the guy to figure out the ways software and technological tools can be used to make sales work better, even though he is an avid user of the tech that exists. With that said, he’s very glad there are people out there who are into the tech and know how to take the deep dive into it in order to make it work better for sales professional. Max Altschuler is that guy. He’s on the show today to talk about sales stacks, the powerful benefits technology can bring to the prospecting and sales process, and how human capital can and should be integrated into the process. Data is the foundation of any successful sales process ~ Max AltschulerClick To Tweet What is meant by a “sales stack” and is yours high enough quality to help you? When Max Altschuler uses the term “sales stack” he’s referring to the human, software, and tech components that you have in place to organize and utilize the data involved in prospecting, marketing, and sales. That definition infers that you’ve got to have a system in place that has quality data that is both current and useful. On this episode Max walks through the things that make up a great data stack, how he uses it when making sales calls, and what you can do to close the loops in your process to ensure that your data stays up to date. Do you know how to research a prospect before making a connection? Every sales professional knows that you can’t (or shouldn’t) just pick up the phone and call someone you want to make a sale to. You’re much better off in the long run if you do some research to know something about that person, what they do, and why your product or service is the right solution for their needs. Max Altschuler is a pro at sales and knows the sales process backwards and forwards from his work with www.SalesHacker.com - so be sure to listen to this episode to get his own approach to researching a prospect before making the call. How to prepare for a face to face sales call from an expert, on this episode of In The ArenaClick To Tweet What many companies do wrong when it comes to sales automation. Anthony periodically receives prospecting emails that are generated by an automated system. These emails show that the company sending them knows very little about him and has taken virtually no time understanding what he does or what his needs might be. This is a marketing and sales FAIL in the hugest terms. Companies that think automation is going to cut costs are actually costing themselves more. On this episode Max Altschuler provides his insights into the biggest automation mistakes companies are making when it comes to sales and how they can cut their losses and turn things around. Targeting your prospects from a variety of positions. Both Anthony and his guest today, Max Altschuler agree that sales professionals should not allow themselves to be hindered if they find that “THE” decision maker or ideal contact they are trying to reach is unable to be reached. There are many different ways to make contact with a company that can lead to great results. In his book, Max refers to “Top down” and “Bottom up” approaches and unpacks them on this episode. You need to hear this if you continue to get road blocked in your approaches to a prospective client. You can’t be hindered by missing the appointment with the “perfect” contact. Here’s whyClick To Tweet Outline of this great episode [3:10] Anthony’s introduction to Max Altschuler. [5:06] What is a “sales stack” and why they can work for you in sales. [6:17] Ideas of what might be included in a sales stack. [9:50] What Max does (and builds into his tools) to best research a prospect. [13:25] What can be done to improve the quality of leads by improving the quality of data? [16:43] Top down and bottom up targeting. [20:0] How email marketing often fails from a technology standpoint. [24:00] The risks involved in using automation.

Can the sale be hacked? We're not talking about your CRM password we're talking about finding better ways to make the sale. Our guests include the author of Success Hackers, Scott Hansen and the author of Hacking Sales, Max Altschuler.  PLUS...Nike messed up big time when they let Steph Curry get away and lost a 14 billion dollar sale to Under Armour. Russ Heddleston, CEO of DocSend, wrote about this debacle and what we can learn from it for SalesHacker.com.  

Max Altschuler is the founder of Sales Hacker Inc. and the author of Hacking Sales one of my personal favorite books on selling. He was the second business hire at Udemy.com, setting up their customer onboarding process. He pioneered some advanced growth hacks including technical web-scraping and figuring out how to access data to build massive lists of leads (which we talk about in today’s interview). What Max Altschuler and I talk about in this broadcast: How to define your ideal customer How to gather relevant information about your ideal customer How to find your ideal customer Why it s important to discover (or create) hacks to help grow your business How business development can work alongside sales hacking How to develop the right mindset for sales Following up and marketing to your ideal customer Core message from Max s book: Build, test, measure, and optimize the more you can do that in your sales process, the better you ll be. – Max Altschuler Contact Max online: Hacking Sales on Amazon SalesHacker.com @MaxAlts Linkedin Group: The Sales Hacker Community   If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 065: How to Hack Sales with Max Altschuler appeared first on Tom Morkes.

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Author of "Hacking Sales" * Machine learning, virtual assistants, etc * Do more with less * Scalable sales machines for startups * Startups can't throw money at sales issues * Access and leverage and *prepare better ( ../../../initial-process-assessment/ )* before you get on the phone * Shorten the sales cycle and pre-qualify / dis-qualify quickly * You can do too much research so  how much information do you need? * Be careful what you discuss * Worked at Udemy through their initial seed rounds * Was analytical in their metrics * Smooth talkers can get by * Organizations need metrics * "The Law of Sevens" in marketing and advertising * You need to own your sales and prospecting efforts * Did his first "Sales Hacker Conference" in six weeks and cleared $60k * 300 attendees in Sept 2013 in San Francisco * He had to open an LLC to cash a $10k sponsor check * Started an invite-only Sales Hacker MeetUp before this with three other guys * It grew to about 20 people and sponsors and speakers came from that MeetUp * MeetUps in 32 cities, partnered with Salesforce * Your bigtime money will come from owning your own business * Test your ideas * Start with the MVP (Minimum Viable Product) * Master arbitrage * Delegate * Leverage * Failed at his first two ventures then got the experience he needed * He beat himself up at first but he realized he was learning * Own your mistakes * You have to adjust your sales to match how your buyers buy Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy