Marketing-Led Growth via The Buyer Centric Revenue Model

Anna Furmanov is the Founder of Furmanov Consulting, a Marketing consultancy. She helps companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Modern Startup Marketing” Anna dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales to help to a small extent ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Alice Heiman is the Founder of Alice Heiman LLC, a Sales consultancy since 1997. Before that, she worked for her parents at the famous Sales training company, Miller Heiman. Alice helps companies achieve MLG via proper, modern, non-spam Sales. She is the host of the show “Sales Talk for CEOs” Alice dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales to help to a smaller extent ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Andy Mowat, the Co-Founder and CEO of Gated, a free email spam filter (“Noise-canceling headphones for email”) so you can focus and be productive. I am a big fan of Gated and proud to be an advisor. Andy is the host of the “Finding Focus” show. Andy dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Ognjen Boskovic is the Growth Lead at CXL, a Marketing training company where the top 1% of Marketers are teacher. He helps companies achieve MLG via proper, modern, non-spam marketing. Ognjen dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

George Thomas is the Founder of HubSpot Helper, a Marketing agency for HubSpot (consulting, implementation, training etc). He helps companies achieve MLG via proper, modern, non-spam marketing. He is the creator of the HubEd Helper YouTube channel, the HubEd Helper podcast, and the HubEd Helper blog. George dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Tara Robertson is Sr. Demand Gen Manager @ Chili Piper, a Marketing software company for demo request qualification, routing, and scheduling. She is the host of the show “Demand Gen Chat". She and CP help companies achieve MLG via proper, modern, non-spam marketing. Tara dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Mike Grinberg is the Founder of Proofpoint Marketing, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “Master Marketer”. Mike dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Alex Theuma is the Founder of SaaStock, a community helping SaaS founders scale to $10M ARR by connecting them with financing, industry experts, and peers. SaaSstock runs physical and virtual conferences, a virtual community, and produces educational content like workshops and a podcast. This year's SaaSstock conference will be in Dublin on October 17th. Alex is the host of “The SaaS Revolution Show”, where he interviews Founders to share their stories and lessons. SaaStock achieves MLG via proper, modern, non-spam marketing. Alex dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Tim Davidson is the Sr. Director of Marketing at Directive, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Tim dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Mark Colgan is the Co-Founder & CEO of Speak on Podcasts, a guest-podcast booking agency. He helps companies achieve MLG via proper, modern, non-spam marketing. Mark dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Sarah McConnell is the VP of Demand Gen at Qualified, software to identify website visitors, chatbot and live chat---specifically for companies that use Salesforce. She helps companies achieve MLG via proper, modern, non-spam marketing. Sarah dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Noam Horenczyk is the Head of Partnerships at Walnut.io, a software company for interactive product demos/tours on the website to enable buyers to self-serve a custom demo 24/7. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the Executive Member of Partnerships Leaders, an invite-only community of partnership leaders. Noam dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Jorge Soto is the Head of Content/Community/Partnerships at Reprise, a software company for interactive product demos/tours on the website to enable buyers to self-serve a custom demo. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “The Product-Led Revenue Show” and "Demo Diaries". Jorge dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Declan Mulkeen is the CMO of StrategicABM, a Marketing agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “Let's talk ABM” Declan dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Kap Chatfield is the Founder of Rveal Media, a podcast agency. He helps companies achieve MLG via proper, modern, non-spam marketing. He is the host of the show “B2B Podcasting” Kap dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Warren Zenna is the Founder & CEO of The CRO Collective, a Sales consultancy, training program, and community that helps CROs succeed. He is the host of the “CRO Spotlight” show Warren dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Ryan Paul Gibson is the Founder of Content Lift, a Marketing agency to help run customer research interviews that don't suck. He helps companies achieve MLG via proper, modern, non-spam Sales. He is the host of the show “Find My Catalyst” Ryan dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

James Gilbert is the CMO of RedRoute, a Customer Service software company. He helps companies achieve MLG via proper, modern, non-spam Sales. He is the host of the show “Spamming Zero” James dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Mike Simmons is the Founder of Catalyst Sale, a Sales consultancy. He helps companies achieve MLG via proper, modern, non-spam Sales. He is the host of the show “Find My Catalyst” Mike dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Scott Marker is the author of "Broken: How to Fix B2B Sales, Drive Profitable Growth & Win". Scott is also a Sales consultant and franchise owner. He helps companies achieve MLG via proper, modern, non-spam Sales. Scott dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Matt Paige is the VP of Marketing at Hatchworks, a software development agency with 80 employees. He helps companies achieve MLG via proper, modern, non-spam marketing. Matt dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Lisa Sharapata is a CMO. She has held various Marketing leadership roles at companies like BoostUp.ai, MindTickle, and 6Sense. She helps companies achieve MLG via proper, modern, non-spam marketing. She is also a Board Member at Peak Community. Lisa dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Janelle Amos, is the Founder at Elevate Growth, a Marketing agency helping companies achieve MLG via proper, modern, non-spam marketing. She is the host of the show “Demand Gen Made Simple” Janelle dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Jason Widup, is the VP of Marketing at Metadata.io, a Marketing software company for LinkedIn-like ad targeting on Facebook, with 170 employees. He helps Metadata.io generate demand via proper, modern, non-spam marketing. To a sizable extent, Metadata.io is an example of MLG. Their MLG efforts are highlighted in the book. Jason dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, texting, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Karl Yeh, is the Sr. Demand Gen Manager at Benevity, an HR software company with 1K employees. He helps Benevity generate demand via proper, modern, non-spam marketing. He's a big believer in “adapt or die” which is befitting given that companies need to adapt Marketing-Led Growth or stay stuck in the 1980's with Sales-Led Growth Karl dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Jon Selig, is the Founder of "Comedy Writing for Revenue Teams", a B2B Marketing agency specializing in funny marketing. He helps companies generate affinity and demand with proper, modern, FUNNY, non-spam marketing. Jon dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Marketing-Led Growth (MLG)= prioritize Marketing > Sales to grow and profit Marketing generates customers via buy now, free trial activations via free trial, and leads for Sales via website demo requests Influences buyers directly + indirectly thru peers to become aware, learn, try, buy. Drives buyers to website to self-serve (learn, try, buy) to extent possible and desired—with OPTION for Sales. Website = 24/7 marketer and seller, best a company has Via proper, modern, non-spam marketing tactics: website, content, social, ads, events, co-marketing, influencer/expert, partnerships, referral, affiliate, community, networking, WOM, sponsorships, in-product, advisory board, self-service, customer marketing, buyer interviews for feedback etc Sales is a support function to Marketing to help mostly with post-sale fulfillment: implementation, adoption, succes. Sales is more “CSM” than “AE”. Sales can report to Marketing MLG is aligned with modern buyer preferences and modern Marketing and Sales. Buyers want little-to-zero Sales; mostly-to-100% Marketing. Buyers want Sales where Marketing can't *PLG = euphemism for free trial, which is an aspect of MLG Sales Development (SD) = spam. Unnecessary and more harm than good relative to Marketing. Handcuffs, preempts, counteracts, and crowds out Marketing while hiding behind Marketing and riding off of Marketing's coattails. SD poison in Marketing champagne. Gradually repurpose SD into Marketing to unlock profit and growth. SD first to thank you

Laura Erdem, Marketer and Seller at Dreamdata.io, a Marketing software company for attribution, which can help expose Sales Development and shine a light on Marketing. You might assume from all her amazing social media marketing that she is in Marketing, but she's actually in Sales as an Account Executive. She generates all her leads from LinkedIn social media marketing. She's a great example of proper, modern, non-spam marketing. Laura dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/option for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Travis Scott, Marketing and Revenue Ops Consultant at Gravity Global, a Marketing agency. He specializes in helping companies use tech. He is the host of not one but two shows: “The Marketing Unboxed Podcast” which he had me on, as well as “The Winding Road podcast”. He is a fellow author, and his book is called “Think Differently: How Recruitment Marketing Gets You Noticed Above the Noise”. Travis dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/option for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Fernando Amaral, CMO at Rydoo, an expense management software company with 220 employees. He was the host of the “Ungated Marketing” show. Fernando was originally a Computer Science Engineer, but has been working in Marketing for over 20 years. Fernando dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/option for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

MJ Peters, VP Marketing at CoLab, a manufacturing software company with 90 employees, Series A. Prior to that MJ was the VP of Growth at Refine Labs, a B2B Marketing agency. MJ dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/option for Sales for complex/high pricing ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam unless it's highly relevant and personalized (Sales Development), gated content and SEO blogs

Dan Pfister is the Founder at WinBack Labs a Marketing consultancy to help companies do proper, modern, non-spam marketing via win-back campaigns (remarketing to churned customer accounts). Dan is the host of "WinBack Marketing" show. Dan dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers, YouTube, website (tks to Marketing) with option for Sales for complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery (Sales Development)

Jay Desai is the Head of Marketing at Captivate Talent, a B2B talent agency for Sales, Marketing, and Customer Success. Jay dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities, ads (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and on website (tks to Marketing) with option for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Liam Bartholomew is the Global Director of Demand Gen at Cognism, a Marketing and Sales software company primarily for contact info. 370 employees, Series C. Liam dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers, review sites, ex-users, and on website (tks to Marketing) with option for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery (Sales Development), jargon, booth babes at events

Dani Woolf is the Director of Demand Gen at Cybersixgill, a cybersecurity software company with 120 employees, Series B. Dani is the host of "Audience 1st" show. Dani dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities, ads (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and on website (tks to Marketing) with option for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery (Sales Development), jargon, booth babes at events

Camille Trent is the Head of Content at Dooly, a Sales software company for sellers to take meeting notes and automatically push them to Salesforce, as well as manage their pipeline. 100 employees, Series B. Camille dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers, Google, consultants, agencies, review sites, and on website (tks to Marketing) with option for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Jesse Ouellette is the Founder of Lead Magic, a Marketing and Sales software company to primarily reveal website visitors. Jesse dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, Product Hunt (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and on website (tks to Marketing) with option for Sales for Legal/Security etc ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Obaid Durrani is the Head of Organic Social at KlientBoost, a Marketing agency helping companies do proper, modern, non-spam marketing. Obaid dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and on website (tks to Marketing) with option for Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Brian Cohen is the Director of Demand Gen for Cognigy, a Customer Service chatbot software with 150 employees, Series B. He also consults companies with at least $10M ARR and ACV of at least $25K. Brian dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers, G2, website for pricing/use cases (tks to Marketing) then Sales for technical info can't get on website ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Stefan Repin is a Fractional CMO for companies with long sales cycles and ACVs over $5K, helping them do proper, modern, non-spam marketing. Stefan dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, Google, G2 (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website for pricing/trial/use cases (tks to Marketing) then Sales need be to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development), vague language/hidden pricing on website

Mikhail Myzgin is the VP Marketing at Slice, a B2B manufacturing company (not SaaS). Mikhail dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing) then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development), biased comparisons

Gaetano DiNardi is a proven Growth Marketing leader, expert, and teacher. Former VP Marketing at Sales Hacker, VP Growth at Aura, Head of Growth and Demand Gen at Nextiva. Co-host of Demand Gen Live with Chris Walker for many moons. He is also a Growth advisor to startups. Gaetano dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers, website, YouTube (tks to Marketing) then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development), display ads, YouTube pre-roll, sponsored webinars and gated content (for Sales Development spam)

Taylor Wells is the Sr. Director of Demand Gen at Botkeeper, an accounting software company with 300 employees and Series C. Taylor dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing) then Sales to customize complex products/use cases ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Scott Vaughan is a CMO and GTM consultant for high growth companies. He is a member of the Gartner CMO Marketing Council. He is a frequent write and speak on Marketing, and has been a Marketing leader since before I was born. Scott dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing), his team, Google, then Sales to customize complex products/use cases + pricing ❌Turn off + tune out: telemarketing, email and LinkedIn spam that isn't relevant or personalized (Sales Development)

Elena Iordache Stoica is the Head of Growth at Stoica.co, a B2B Marketing agency for website and HubSpot. She is the host of "Value-Driven Marketing" show. Elena dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing) and then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Dan Sanchez is the Director of Growth at Sweet Fish Media, a B2B podcasting agency. He is the co-host of "B2B Growth" show and the host of "Attention Podcast". Dan dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing) and then Sales to customize complex products/use cases, tech/detailed q's ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Jessie Lizak is the CMO of BDEX (Contact info for B2C) and co-host of Whiskey Wednesday. Jessie dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers and website (tks to Marketing), then Sales to customize complex products/use cases ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Kevin Mulrane is Founder and CRO of The Revenue Standard, a Sales consultancy for Founders/startups. He is the host of "Addicted to Growth" show. Kevin dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers; WEBSITE for product tour/pricing/trial/case studies; Youtube for tutorials (tks to Marketing) and then Sales to customize complex products/use cases, tech q's, comparison ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Mateo Elvira is Founder and CMO of Elvira Media, a Marketing agency for video for social media. He is the host of "EdTech Marketing Post" show. Mateo dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social (e.g., Instagram, Tik Tok, LinkedIn)/communities/networking (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via WEBSITE incl pricing, review sites (tks to Marketing) and then Sales for complex product to customize/use case, implement, succeed ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam. Doesn't want to be artificially forced and prematurely pushed to Sales with spam (tks to Sales Development)

Mark Evans is a Fractional CMO and Founder of Marketing Spark, helping companies (primarily < $5M ARR, no Marketing, no website, little demand or awareness) do proper, modern, non-spam Marketing. He is the host of the show "Marketing Spark" Mark Evans dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social (LinkedIn)/communities/networking (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via WEBSITE including pricing, review sites (tks to Marketing) and then Sales for complex product to customize/use case, implement, succeed ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam. Doesn't want to be artificially forced and prematurely pushed to Sales with spam (tks to Sales Development)

David Kirkdorffer is a Fractional CMO, helping companies (primarily w/50-150 employees) do proper, modern, non-spam Marketing. David dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast + research analyst firms (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via WEBSITE, pricing/demo/use cases (tks to Marketing) and then Sales to customize complex products, pricey, org-wide rollout ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam. Doesn't want to be artificially forced and prematurely pushed to Sales with spam (tks to Sales Development)