Podcasts about hey matt

When you hear the word "army", what usually comes to your mind?

It's one thing to hear what your prospect is saying and understand it. It's another to know its underlying intentions and meaning. Today's Just the Tip features how you can be a better listener. The words that you hear from the other end of the phone is just the tip of the iceberg. So what can you do to hear those hidden whispers behind those being said by your prospects? Gather 'round, folks! 'Cause today's video teaches you how you can be a better listener and inch yourself closer to bagging the

Life, for most people, is like a game on nightmare difficulty. Some have the time of their lives YOLO-ing it out 'til they get old and wrinkly while others, not so much. But IMO, people fail at life because of this. Today's Just The Tip video may be hard-hitting for those who feel like they're not living the dream life that they want. If you want to get out of the FAIL zone and start experiencing success after success after success, then this video is the not-so-cheat code that you need in order to hack life. _________________________________________________________________ _________________________________________________________________ Hey Matt here, and I've pretty much been a full-time sales pro for 12 years… but of course anyone can be in sales for ages - so, what's the big deal? Well picture me in my lane working my sales game year in and out… and in that process steadily developing a steady swathe of selling skills that today is a bit of a super-power. See, as these trusty skills grew - so did my commission along with it. I went from selling $50/week fitness memberships… to $5K training programs.... to $100K coaching packages... And these BIG ones, for some of the world's most influential coaches, like Ryan Serhant from ‘Million Dollar Listing' - and other heavy-hitters across different industries. By now you're probably wondering about my methods, Lol! The lowdown is they're a fusion of various selling models I've used over my career to now earn 7 figures a year purely from sales. And, the coolest thing about it? These tactics are 100% slime and sleaze-free, and my goal with this channel is to share them with you. So hey, I hope you enjoy the content enough to subscribe - AND - that in applying what you learn, get the flood of wins I want for you. Feel free to also check out my “Closing Code” training program (yup, I do that too.) It's a paltry $50/week (with 50% off week-1.) My mission is to give every salesperson out there access to world-class selling techniques so they can make great money, without having to sell a kidney to do so. ​ ➤ DOWNLOAD A LIVE SALES CALL HERE https://www.salessniper.net/prospect-call ​ ➤ Drone - Mavik Air 2 https://www.dji.com/au/mavic-air-2 ​ ➤ Vlogging camera - https://www.dji.com/au/pocket-2 ➤ Normal camera - Sony a6400 https://store.sony.com.au/ ​ ➤ Mics -http://en.rode.com ​ ​ - video mic pro ➤ Marketing and Podcast Editing - Valher Media https://www.valhermedia.com/ ​ ➤ ​Closing code membership - https://s.salessniper.net/theclosingcode44108226? ​ ➤ Closing Code FB group - https://www.facebook.com/groups/873954123107701 ​ ➤ Podcast - https://www.salessniper.net/podcast ​ ➤ FREE Sales Resources - https://www.salessniper.net/freeresouces ​ ➤ Facebook - https://www.facebook.com/TheSalesSniper See omnystudio.com/listener for privacy information.

Can you actually claim you're a high ticket closer after being placed in a high ticket account?

Have you ever wondered why the public hate being sold? Why do strangers on the phone who we have never even met in real life before just seem to be so averse to us? Salespeople can be the nicest humans on the planet... No, seriously! Here we are, trying to help other people out, trying to get their problems solved. And yet we always find our prospects magically repulsed whenever they hear the next salesperson on the phone. What is the deal? Today's video will answer this mind-boggling, bizarre mystery that has baffled even the best of the best! Tune in now and be sure to comment if you want us to cover more of the same topic! _________________________________________________________________ _________________________________________________________________Hey Matt here, and I've pretty much been a full-time sales pro for 12 years… but of course anyone can be in sales for ages - so, what's the big deal? Well picture me in my lane working my sales game year in and out… and in that process steadily developing a steady swathe of selling skills that today is a bit of a super-power. See, as these trusty skills grew - so did my commission along with it. I went from selling $50/week fitness memberships… to $5K training programs.... to $100K coaching packages... And these BIG ones, for some of the world's most influential coaches, like Ryan Serhant from ‘Million Dollar Listing' - and other heavy-hitters across different industries. By now you're probably wondering about my methods, Lol! The lowdown is they're a fusion of various selling models I've used over my career to now earn 7 figures a year purely from sales. And, the coolest thing about it? These tactics are 100% slime and sleaze-free, and my goal with this channel is to share them with you. So hey, I hope you enjoy the content enough to subscribe - AND - that in applying what you learn, get the flood of wins I want for you. Feel free to also check out my “Closing Code” training program (yup, I do that too.) It's a paltry $50/week (with 50% off week-1.) My mission is to give every salesperson out there access to world-class selling techniques so they can make great money, without having to sell a kidney to do so. #Sales #Salespeople #SalesSniper #MattRyder​ ➤ DOWNLOAD A LIVE SALES CALL HERE https://www.salessniper.net/prospect-call ​ ➤ Drone - Mavik Air 2 https://www.dji.com/au/mavic-air-2 ​ ➤ Vlogging camera - https://www.dji.com/au/pocket-2 ➤ Normal camera - Sony a6400 https://store.sony.com.au/ ​ ➤ Mics -http://en.rode.com ​ ​ - video mic pro ➤ Marketing and Podcast Editing - Valher Media https://www.valhermedia.com/ ​ ➤ ​Closing code membership - https://s.salessniper.net/theclosingcode44108226? ​ ➤ Closing Code FB group - https://www.facebook.com/groups/873954123107701 ​ ➤ Podcast - https://www.salessniper.net/podcast ​ ➤ FREE Sales Resources - https://www.salessniper.net/freeresouces ​ ➤ Facebook - https://www.facebook.com/TheSalesSniper See omnystudio.com/listener for privacy information.

Do your ears almost fall off listening to your prospect talk nonstop during a sales call? Can't wait to just swoop in and get to the next section of the script but don't want to come off as rude or pushy? Knowing how to interrupt people during a call is an art form in its own right. And today, I'm about to show you my special trick that'll shut your prospect up (in a nice way

Question: Do you pitch any person who comes your way as long as you have a name and a number? Or do you cherry-pick your prey? After18 months of being in the high-ticket realm, I learned this new term that, apparently, has been around since forever—QUALIFIED LEADS—and found myself flabbergasted at the fact that I've never come across this term before. What does that mean? And why does it matter? If you think selling to just about anyone is the way to go, then take a pause and carefully consider if you're doing the right thing. Watch this 2-minute video now where I explain what it means and what my thoughts are about it! _________________________________________________________________ _________________________________________________________________Hey Matt here, and I've pretty much been a full-time sales pro for 12 years… but of course anyone can be in sales for ages - so, what's the big deal? Well picture me in my lane working my sales game year in and out… and in that process steadily developing a steady swathe of selling skills that today is a bit of a super-power. See, as these trusty skills grew - so did my commission along with it. I went from selling $50/week fitness memberships… to $5K training programs.... to $100K coaching packages... And these BIG ones, for some of the world's most influential coaches, like Ryan Serhant from ‘Million Dollar Listing' - and other heavy-hitters across different industries. By now you're probably wondering about my methods, Lol! The lowdown is they're a fusion of various selling models I've used over my career to now earn 7 figures a year purely from sales. And, the coolest thing about it? These tactics are 100% slime and sleaze-free, and my goal with this channel is to share them with you. So hey, I hope you enjoy the content enough to subscribe - AND - that in applying what you learn, get the flood of wins I want for you. Feel free to also check out my “Closing Code” training program (yup, I do that too.) It's a paltry $50/week (with 50% off week-1.) My mission is to give every salesperson out there access to world-class selling techniques so they can make great money, without having to sell a kidney to do so. ​ ➤ DOWNLOAD A LIVE SALES CALL HERE https://www.salessniper.net/prospect-call ​ ➤ Drone - Mavik Air 2 https://www.dji.com/au/mavic-air-2 ​ ➤ Vlogging camera - https://www.dji.com/au/pocket-2 ➤ Normal camera - Sony a6400 https://store.sony.com.au/ ​ ➤ Mics -http://en.rode.com ​ ​ - video mic pro ➤ Marketing and Podcast Editing - Valher Media https://www.valhermedia.com/ ​ ➤ ​Closing code membership - https://s.salessniper.net/theclosingcode44108226? ​ ➤ Closing Code FB group - https://www.facebook.com/groups/873954123107701 ​ ➤ Podcast - https://www.salessniper.net/podcast ​ ➤ FREE Sales Resources - https://www.salessniper.net/freeresouces ​ ➤ Facebook - https://www.facebook.com/TheSalesSniper #Sales #SalesSniper #JustTheTip #SalesTips #SalesAdvice See omnystudio.com/listener for privacy information.

If you feel like you're this close

Any salesperson on the planet knows that a ‘paid in full' sale is a million times better than a regular payment plan. AND there is a way to transform that regular payment plan into a ‘paid in full' sale. Watch the video, where I guarantee that you will be well on your way to securing more PIFs and collecting more cash at the end of the month!

If it feels like you're endlessly fumbling through your sales call, not knowing how to dismantle your prospect's objections or disengage them from their current mindset, take 3 minutes to digest this quick and easy pro tip. In this video, learn how to: ✔️ Identify the right type of objection you're dealing with ✔️ Steer them in the direction you want your sales calls to go Do this to make the objection-handling process as easy as possible! _________________________________________________________________ _________________________________________________________________ Hey Matt here, and I've pretty much been a full-time sales pro for 12 years… but of course anyone can be in sales for ages - so, what's the big deal? Well picture me in my lane working my sales game year in and out… and in that process steadily developing a steady swathe of selling skills that today is a bit of a super-power. See, as these trusty skills grew - so did my commission along with it. I went from selling $50/week fitness memberships… to $5K training programs.... to $100K coaching packages... And these BIG ones, for some of the world's most influential coaches, like Ryan Serhant from ‘Million Dollar Listing' - and other heavy-hitters across different industries. By now you're probably wondering about my methods, Lol! The lowdown is they're a fusion of various selling models I've used over my career to now earn 7 figures a year purely from sales. And, the coolest thing about it? These tactics are 100% slime and sleaze-free, and my goal with this channel is to share them with you. So hey, I hope you enjoy the content enough to subscribe - AND - that in applying what you learn, get the flood of wins I want for you. Feel free to also check out my “Closing Code” training program (yup, I do that too.) It's a paltry $50/week (with 50% off week-1.) My mission is to give every salesperson out there access to world-class selling techniques so they can make great money, without having to sell a kidney to do so. ​ ➤ DOWNLOAD A LIVE SALES CALL HERE (https://www.salessniper.net/prospect-call ) ➤ Mics - (http://en.rode.com) ​ - video mic pro ➤ Marketing and Podcast Editing - Valher Media (https://www.valhermedia.com/) ​ ➤ ​Closing code membership (https://s.salessniper.net/theclosingcode44108226?) ➤ Closing Code FB group (https://www.facebook.com/groups/873954123107701) ➤ FREE Sales Resources (https://www.salessniper.net/freeresouces) ➤ Facebook (https://www.facebook.com/TheSalesSniper) See omnystudio.com/listener for privacy information.

There is a bulletproof way for you to make more money without actually asking for it and today's Just the Tip outlines how we do it! Hint: the answer isn't making more commissions. Watch this video to start cashing checks and snapping necks $$!

Hoyt experiments with sexuality in Mexico, Los talks about growing up in South Texas, The Death of "Hey Matt", and the most recent Audio Fun Bag segment from C&C. See omnystudio.com/listener for privacy information.

Hometowns Week has a crash landing, a Zoom call, and a surprise exit from a frontrunner. Who will advance to the Fantasy Suite round as Matt refines the contestant pool to the Final Three? Find out how the friends and families embrace Matt in this episode of Fantasy Suite Pillow Talk!

Hey Matt and Bob are back for their first podcast of 2021. Matt throws out a different sort of player comparison for Pascal Siakam, Bob has a new life philosophy plus plenty of football talk.

We live in a world filled with apathy so what does it take to get someone to care? Social media is creating more self-indulgence and myopic behavior and is there anything that can be done to stop it? Today on the Spiritual Spiral, I felt compelled to talk about the struggles I face as an artist when I'm about to release new music. Thanks to social media, artists have to spend an inordinate amount of time thinking about promotion which often takes them away from the creative process. Artists are creators by nature, not self promoters so how does this new landscape impact creators and what does it take to keep someone's attention? I begin the episode by playing a clip from the Joe Rogan Show where Joe is speaking with Matthew McConaughey and their conversation keeps getting interrupted by a loud cell phone"DING." Hey Matt... Millions of people are listening. Why don't you try silencing your phone? I also end the show by playing the first single off my upcoming record entitled "Dystopian Days." If you enjoy today's episode and you want to support the show, please consider sharing the show with your friends or head over to iTunes and write a quick review. You can also support the show by becoming a subscriber at www.patreon.com/eddiecohn where you can access full episodes and exclusive content only available to subscribers. You can also visit my website www.iameddiecohn.com and sign up for my email list and newsletter. I also released a brand new song on Bandcamp which you can purchase by clicking HERE. You can find me on Substack by clicking HERE and as always, thanks so much for listening and supporting the show. Please reach out on Twitter or IG @eddiecohn with any questions. 

In this episode, Nic Koziolek (Washington University in St. Louis) returns to talk to me and Nora Bradford about self-consciousness.Self-consciousness, as philosophers use the term, is a word for when you know something about one of your own mental states. Like when I really enjoy some pizza and note that I'm enjoying it. Someone else might ask me: ‘Hey Matt, do you like that pizza?’ And I'm typically the best person to ask about that, which is a sign that I typically know whether I like the pizza. Or when I have an itch, and I notice the itch before going to scratch it. If I noticed it, then I know that I have an itch. Self-consciousness, in the philosophical setting, is a name for me being able to tell what's happening in my own mind, when it happens.Now, you might wonder how I know about my own mind, when something new happens with it. Our guest argues that there has to be an answer to that question, because whenever you know something, there's an answer to the question how you know it. And so, he argues that the way you know you're in a mental state is by being in that mental state. So to apply the idea to the two examples we started with, you know you having an itch by having an itch. And you know you like the pizza by liking the pizza. Being in the state is what allows you to know that you're in it.If you think that idea sounds wacky, you're not alone. But our guest provides some pretty interesting arguments in favor of it. And he also makes the case that understanding what's going on when you fail to know something about your own mind can lead us to a clearer understanding of what's going on when you fail to know that you know something—which is an age-old puzzle in philosophy.It's a fun discussion. I hope you enjoy it.Matt Teichman See acast.com/privacy for privacy and opt-out information.

In 2007, after nearly a decade of experience in numbers-focused direct-response marketing, Matt Weber used a business broker to buy a small jack-of-all trades agency that provided sales training, traditional media marketing, and a small bit of web development. Over time, that agency became ROAR! Internet Marketing, where Matt is now President. The agency's forte today? Measurable actions. In this interview, Matt explains what a buyer can expect from a business broker, how to select one, broker limitations, and a broker's role in facilitating business acquisitions. He warns that it will be challenging to evaluate transactional opportunities in the next few months. But, he also expects to see a lot of merger and acquisition activity as companies adjust to the COVID-impacted business environment. Matt's general tips? Agencies will need to be more aware of costs now, “throttle back” on anticipatory hiring, , and eliminate “tool bloat” (buying multiple tools with the same functionality).  Matt is no stranger to change. In 2007, websites were little more than glorified brochures. Matt shed virtually everything of the original business, rebranded it, and focused heavily on digital marketing conversions and direct response. Early on, 85-90% of the agency's revenues came from web development. Today, 80% of his agency's revenues come from recurring digital marketing services, primarily for three verticals: elective medical (almost recession-proof), recurring-business home services (need-based), and manufacturing (which has a completely different cycle than consumer-based marketing). Matt says, when you focus your efforts on a limited number of verticals, you “leverage your success more effectively,” and follows that with the comment: “Diluted focus yields diluted results.”  Matt has created a free tool, Smylelytics.com, which he compares to a car's “check engine” light. (It won't tell you what is wrong, but it will tell you when to take a look.) Twice a month, Smylelytics evaluates a company's Google Analytics, translates the information into memorable, themed photographs, and emails the company with the (good/neutral/bad) “news.” Matt serves as a national trainer for the Grow with Google program, where he presents small- to medium-sized businesses with a one-day class that covers Google My Business, Google Analytics, and Google Data Studio tools. He also speaks at conferences, frequently on the topic of, “5 Things Your Website Is Trying to Tell You but You're Afraid to Ask.” Here, he provides a brief overview of those 5 things: Does your website, as a salesperson, feel confident in selling your business? Is it effective in turning leads into sales? Where should you focus your limited time and budget?What do the analytics show you about which efforts are paying off and which are not?  Is your landing page making a good first impression? What does your landing report say about what your first-time visitors do on their first visit? Who likes you best? Focus your efforts on communicating with those who like you the most. Are certain pages repelling your customers? Stop serving the bad pages. Mayt is available on his agency's website at: RoarontheWeb.com or on Twitter @BestWebDesignFL. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Matt Weber, President at ROAR! Internet Marketing based in Altamonte Springs, Florida just outside of Orlando. Welcome to the podcast, Matt. MATT: Thank you. Great to be here. Been looking forward to this for some time. ROB: Excellent to have you here. I've been looking forward to this as well, especially with some of the interesting nuances of your own history and background. Why don't you kick us off, though, by telling us about ROAR! Internet Marketing and what the company specializes in?  MATT: Our real specialty is conversions. We've been around since 2007, and back then we started lead tracking, lead recording, and a focus on measurable results. That came from my background in direct marketing. I did direct mail. I did nearly a decade of direct response marketing where if you couldn't measure it, you didn't do it. Back in 2007, that's not what websites were. In 2007, websites were kind of glorified brochures, and nobody was really talking about conversions and goals and tracking things. That was our entrée into the marketplace, and we were really one of the pioneers in that area. We've continued to evolve that – to the point, though, where we've gotten a little bit less into web design and more into digital marketing. When we started the agency, 85-90% of our revenue was web development, and now 80% of our revenue is recurring digital marketing services. So our forte is measurable actions. ROB: Who were some of the first sorts of clients that were really open to thinking about their website as less of a brochure and more of a destination and opportunity to actually get action? I think some people were willing to spend more money on expensive brochures for a while, but who started turning that corner to thinking more progressively about their websites? MATT: Elective medical. Cosmetic surgeons, LASIK, cosmetic dermatologists. They came into 2007 with a fairly refined understanding of how much a new patient is worth, and they had some sensitivity to cost per lead. So that's where we get our start, and that was the segment that was most receptive to our messaging, followed by home services. They were also receptive to that because they were prolific direct mailers. So, they did receive that message well, and we're still in those two verticals today. ROB: That makes sense. Certainly, a lot of elective medical can potentially be fairly large tickets, fairly decent margins, and probably also so on the home services side. Was it larger project stuff, or were you also finding things even down to emergency plumbers? MATT: More things that had a recurring value – your pest control company where it was an average lifetime value rather than a transaction value. They got it pretty quickly. Let's say you engage with a pest control company; you're going to typically stay with them for 2+ years at $70 a month or $80 a month. Those companies understand lifetime value as opposed to transaction value, so this worked well for them. ROB: That's a great line of thinking, especially to find your way into some of those good long-term customer lifetime value – not so much restaurants and that sort of thing. You started in 2007. You started at perhaps an inopportune time, much as anyone who started a business last year may feel right now amidst this coronavirus crisis/shift/recession, whatever we wish to call it. How did those next couple of years going through that financial crisis with the business change your thinking, and how is it shaping how you think about the virus era and post-virus era that we are in and heading into? MATT: I want to answer the second part of that question first because we have always run our business imagining that we were always in the worst of times – because we were, in 2007-2008 and early 2009. We were in times where we were watching this deposit so that we could make this payment. We were running checks to the bank and then saying, “Okay, now we can make this payment.” Everything was almost on a minute by minute basis. We never forgot that. I think it's a lot like people listening who might have grandparents or great-grandparents from the Depression era and how that affected their spending all the way up until their late life. That happened to us and a lot of businesses, so we always managed the company as if times weren't great. That's helped now. We're in a stronger financial position, we're a financially strong company, and a lot of that is the attitudes that 2007 and 2008 brought with us. ROB: How much of that comes naturally for you? I think any entrepreneur, and especially in the marketing and agency world, one of the first questions you're asked when you meet anybody is “How many people do you have?” It's this tempting ego number to hire a little bit ahead of need. Probably throttling back on that along the way, was that a natural thing for you? Or was it an acquired discipline? MATT: It's an acquired discipline. You brought up a great one: labor. I think a lot of agencies do hire before the need. Another one is tools. I run into a lot of agency owners that have six or seven or eight different tools that duplicate functionality. These tools reshape themselves, they come out with something new, so the agency buys a subscription to this one without canceling the subscription to that one, and all of a sudden they've got what I call “tool bloat.” They've got subscriptions to a bunch of different things they didn't even know they were subscribing to. That happens as well. Being mindful of that I think is a result of the 2007, 2008, and 2009 experience, where we track everything we spend on a recurring basis, what we've committed to, and we're very cautious about our labor expenses. ROB: How do you manage those labor expenses when you do start to get close to the margin? I think we've all had that experience where we have a little bit more work than we can do or maybe a lot more work than we have capacity to do. How do you think through some of those inflection points? MATT: We've got quite a few spreadsheets and calculations that we do behind the scenes, and there's a premise behind it, and that is: we don't want to be that agency that hires up, loses an account, and lays off. We mathematically figure out not only what the point is when we need to hire somebody, but what's above that so that if we lost anything, we don't want to lay off. I'm happy to say that since 2007, we have never laid off a single employee because we've lost an account. We've eliminated a position because the scope of work changed, but we've never eliminated a position because we've lost a client. Now, when we go to hire people, yes, people are looking for money, absolutely. But at some level, they're looking for stability. A little bit lesser so today than maybe 6 years ago, but we get to tell those people, “This is our philosophy. We don't want to hire up and lay down. That's not who we are. We want to build a team, a coherent team, and we want to build for retention.” We've been very fortunate in that. We've got folks that have been with us for 10 years, 8 years, 7 years, and it's because of that philosophy. They know underneath it all, we're trying to build something progressively stable. ROB: That's insightful. One thing that goes along with that dynamic you discuss of losing an account and laying people off is also revenue concentration. Some agencies can be anywhere between let's say 30% and 70% all-in with one client. How do you think about revenue concentration? Is it something you try and manage, or is it something you just deal with and manage around? MATT: We definitely try to manage to it. In fact, we not only manage revenue concentration within a client, but we try to manage revenue concentration within a vertical. Our three verticals are elective medical, home services, and manufacturing. Those were chosen because elective medical is almost recession-proof. In fact, a couple of our cosmetic surgeon clients had some of their best years in 2007 and 2008, surprisingly. Home services are need-based, so it's hard for a consumer to give up let's say their pest control company, as an example. Then manufacturing has a completely different cycle than some of the consumer-based marketing that we do. So, we not only look at revenue concentration per client, we look at it per vertical. We don't want to be heavily invested into any one of those three verticals. ROB: Really interesting, and makes a ton of sense. Matt, how did you get into this business in the first place? What led you to move from whatever you were doing before to starting ROAR? MATT: I was working for the broadcast industry. That's where I grew up. I spent 15+ years in the broadcast industry. Then I worked for an exciting and fast-paced direct response marketing company, and I was in a job that was very challenging. A lot of travel, a lot of 65+-hour weeks. My wife at the time also was in a very challenging position, and our daughter was about two years from graduating high school. We looked around and said, “What does life look like after our daughter leaves the house?” We came to the conclusion that if you are going to kill yourself for somebody, why not kill yourself for yourself? So, we went on this process of buying a business. Interestingly enough, we ran into a business that at the time – and this is early 2007 – was a high-end luxury home theater business. I was going through the financials and going through the business, and it was owned by a gentleman who was an extremely smart engineer, and he had a great business from a technology standpoint, from an execution standpoint – but he was a horrible marketer. I thought, “Ah, this is for me because that's my strength. I'm a great marketer.” I was just about to put pen on a contract to buy that business, and our business broker called and said, “Hey, there's another thing out there. Why don't you take a look at it? It's an advertising business.” Of course, business brokers call everything an advertising business. So we went and looked at it, and it was a guy who had started this small shop that did a little bit of everything – it did sales training, did traditional media, and it did, back in 2007, a little bit of web development. We looked at 2007 and we said the future is digital, the future is web, the future is not traditional, and the future certainly wasn't sales training to us. So, we bought that company in early 2007 and began to morph it. We got rid of its traditional market offerings, got rid of the sales training, rebranded it, and got heavily invested into conversions and the direct response portion of digital marketing. And that's how we got into it. ROB: I think a lot of people may not be familiar with working with a business broker. Is that something you had done before? Is that something you would do again? Maybe in this season there's other businesses that would be worth acquiring? MATT: I think so. You're right, I think we're about to enter an interesting time for merger activity and acquisition activity. I do think a business broker is a time saver. It doesn't give you a pass on doing your own homework because business brokers can never be an expert in your line of work. In the acquisition opportunities that we've evaluated since then, that is very apparent. They don't know the metrics to ask and they don't know how to peel back the onions of the financials to look for what really is a healthy agency. But they do save time. In fact, a lot of agencies that might be for sale – how do you find out about them? It's not like you can drive by and they're going to put a “for sale” sign on the outside of the building. The only way you might be able to find out about them is if they're represented by a business broker. So, I do think if you're looking to acquire something in the coming months and years, definitely find a business broker that you can trust and build a rapport with. I think it's a little bit like buying and selling a home. You have to have a rapport with your real estate agent, and that real estate agent needs to have some level of expertise. You wouldn't engage with a real estate agent who doesn't really know the neighborhood that you're buying in, and you might not do the same thing with the business broker. Don't engage somebody who doesn't have at least some high level awareness of the type of business that you're looking at. But they are not going to be the expert, and you're going to need to bring a fair amount of analytical power to the evaluation of any potential transaction. ROB: That's a very timely insight, I think. For someone who hasn't worked with a business broker before, I think a lot of times when you generally talk about acquiring or selling an agency, quite often they're revenue and retention financed. How does that dynamic work with a business broker? Is it similar, where there's an earn-out and payback period? Or is it a little bit more of a buyout and transaction since there is a middleman in there who isn't involved at all in retaining clients the way you might be doing if you were acquiring an agency more directly? MATT: Yeah, brokers aren't really keen on the whole earn-out scenario. [laughs] But they're going to attach a value to the transaction regardless of how that transaction is funded, ultimately. So, the broker is going to seek its commission based on what that topline value is, and it's going to be paid at the beginning portion of that transaction. If the transaction takes years to complete, the broker will get his money upfront. ROB: So, the rest of the transaction, are you then able to still revenue finance it and set those terms directly with the owner? MATT: Yeah, and that's part of the negotiation. I think we're going to see changes in that upcoming. I think that we're going to see some vulnerabilities for shops that are heavily invested in these segments that we just talked about. If you're running a digital agency and 80% of your revenue is coming from restaurants right now, I sympathize with you. You're in a tough spot. If 80% of your revenue is coming from travel and tourism, I empathize with you. You're in a tough spot. So, what is that owner going to do? Maybe that's an agency where that owner says, “You know what? Maybe it's time for me to look at other things.” You have to then bring in the power of where that revenue came from, what it could be, and could you potentially help diversify that revenue? It's going to be a challenging time in the next few months to evaluate transactional opportunities. ROB: Going back to the start of the business for you – you talked about how you've navigated a previous financial crisis, but I think another thing you've navigated is in 2007, as you mentioned, websites were essentially glorified brochures, and social media was in an infancy if at all. LinkedIn I think was around, and Facebook I think was around for college kids. As additional marketing channels have come online and become viable, how have you navigated the process of when this is relevant to someone in manufacturing, when it's relevant to someone in elective medical, or when it's time to sit on it and tell them to take a back burner and maybe it's not time to put their business on TikTok? MATT: Great question, and this is where analytics comes in. This is why it's such an exciting time to be a small or medium sized business owner. If you think about where it was to be a business owner in the early 2000s – and way before that – the data was in the hands of agencies, and the data was in the hands of media outlets. You really couldn't answer that question that you just asked with clarity. But now the data is in the business owner's hands. The paradigm has changed. It's not a matter of speculating whether TikTok is of value or whether Facebook is of value. It's a matter of making sure you have the measurements setup in place and answering that question objectively. We have this conversation a lot. You've got a lot of companies that are way too heavily invested into social media because they thought it was cool, because it was the thing to do and everybody was writing a blog article on how you have to use Facebook 5 years ago. But then when you got into the numbers and you broke down the facts, a lot of folks weren't getting the ROI off of that investment they made into social media, and they were overly prioritizing it. So, the answer to your question is you've got to have the analytics and you've got to get the data set up, which has grown so much since 2007. Now everybody has the key to unlock the answer to that question with clarity. ROB: Very, very interesting. It makes sense, too. Data-driven decisions help here, especially when you have these transaction/conversion focused clients who know what a lead is. It's always easier to have an objective discussion around that. Now, if you rewind and if you were going to do this whole ROAR! Internet Marketing thing over again from scratch, what are some of the things you would consider doing differently if you were starting over? MATT: The biggest thing I would do differently is we were way too late to get into the game of specializing in the three verticals that we've chosen now. We at one time were proud of the fact that our portfolio contained everything from A to Z, and we would look at the world and go, “The world's our oyster! Everybody's a great prospect!” Ultimately that turned out to frustrate our salespeople. It sounded good, but it really wasn't a smart thing to do. When you focus your efforts on a limited number of verticals, all of a sudden you prospect better, and the biggest thing that you do differently is leverage your success more effectively. When you look at any particular business that knocks on your door as a prospect, you typically may not have a great story to tell them of what you've done in the past. When you narrow your focus and somebody knocks on your door in one of those verticals, you're very confident that you have a success story to share with them, and that becomes compelling. So that's absolutely the one thing that I would do differently faster. I would focus faster. ROB: There's so many interesting levels of discipline in here, because I think some people get into the entrepreneurial world and they think about the excitement, they think about the risk-taking, and I think they think about that correlating highly with running a successful business. It sounds to me, if we peel back the DNA here a little bit, it sounds like you have built in habits that lead to running a healthy and successful business that is good for your team, that gives margin to invest in them, and candidly – at least, a lot of people I know who have this sort of habit – it's actually better for their personal bottom line than having a bunch of employees and an infinite number of lines of business. How have you thought about the difference between a healthy business and the ego around it? MATT: I think running a business sometimes is kind of like the Olympics. For most folks, you have to specialize in a particular event and do well in it, but there are those rare individuals that can participate in the decathlon and be good at 10 events. I found out that I'm not one of those people. I need to focus on a particular specialty. So that's what we've tried to do. We've tried to focus on being a fantastic digital agency that produces results and tried to attract employees that share that singular vision. We're not thinking about this exciting app that we could do next week, and then we've got this idea for this other app that we could build the month after that. Not that we haven't tried to expand beyond our range; we have. But it's been cautious and it's been measured. I had a former boss tell me one time, and it sticks with me for a long time, that diluted focus yields diluted results, and that is something that I continue to live by. I'm very conscious of where our mental time and attention goes. If our mental time and attention gets diluted, we see it. We see it show up in the numbers that we track. Sometimes it's my role as the president to bring us back and make sure that we're focusing. ROB: Matt, outside of ROAR, you have a couple of other interesting things that you shared, and probably some other interesting new hobbies amidst this pandemic. Among some of the professional things that you do, interestingly, when people are traveling, you go on the road and speak with Google, actually. What do you share about, and how did that come to pass in the first place? MATT: Yes, I'm a national trainer for the Grow with Google program. About 10 years ago, a call came into the office and our office manager answered it and she said, “Hey Matt, Google is on the phone for you.” I said, “Sure they are.” There's all these people masquerading as Google. But I pick up the phone, and indeed, it's Google. On our website at the time, we had some videos that were called “60 Seconds to a Better Business Website.” We did this series about helping small and medium sized business owners get better results from their website, and they somehow found it. They saw I'm in the video, and they said, “Hey, we'd like you to come to Atlanta and audition for this program to be a trainer.” At the time, the program was called Get Your Business Online (GYBO). So I went to Atlanta, I auditioned, and I got the job. For the next 3 years, I traveled all over the country for them, teaching Google content. They disbanded the program, and then about 2 years ago they brought it back under a different name, GWG (Grow with Google). A little bit different content. So, they host these events all throughout the country. They're typically a day long, and in that day of presentation where they invite small and medium sized businesses, they'll do a class on Google My Business, they'll do a class on Google Analytics, they'll do a class on the Google Data Studio tools. I'm one of the people – there's 13 of us – that teaches those classes. All totaled, I've gone to 37 different states teaching for Google and teaching those classes, and it's been a blast. It's been a real blast. ROB: That's a really good credential. It's a good tip of the hat to what you know and the business you've built. Specifically, you've presented on “5 Things Your Website Is Trying to Tell You,” I believe you said that you're afraid to ask. What is our website trying to tell us that we're scared of? MATT: this is a program that I do outside the Google confines for a lot of conferences and trade events. It's called “5 Things Your Website Is Trying to Tell You but You're Afraid to Ask.” Real quickly, the five things: Number one, it's trying to tell you whether it feels confident selling your business. Ultimately, your website is just a salesperson. That's all it is. Just like you would measure the effectiveness of a salesperson – how many leads did they turn into sales? – you really need to be doing the same thing for your website. It's going to tell you whether it feels like it's doing a good job at that. The second thing it's going to do is it'll tell you how to prioritize your time if you let it. We're all investing in these different marketing activities, and if you look at your analytics, they're going to tell you which ones are paying off and which ones are not. We really need to focus. Unless you've got an unlimited budget and unlimited time, you've got to stop doing maybe your organic efforts because your paid is so much more profitable, or vice versa, stop doing your social because your organic is – but if you've got limited time and budget, you've got to focus. Your website will tell you how. The third thing that your website will tell you if you let it is, are you making a good first impression? One thing that's never changed is that you never get a second chance to make a good first impression, and that's true everywhere, and it's true with websites. If you look at your landing page report, it'll tell you what first-time visitors due when they come to your website for the first time. It may not be making a great first impression, and that could be costing you money. The fourth thing your website is trying to tell you is who likes you best. It's 2020. We don't market to everybody anymore. That's ridiculous. Let's shave that down and we'll find that women are more receptive to our message than men, or 35 to 54s are more receptive to our message than 18 to 24s, or we'll find out that people in the city are more receptive to our message than outside of the city. Whatever that pattern is – there's always a pattern – somebody likes you best. Let's spend our time and energy talking to them rather than trying to convince the whole world that they should buy our product or service. The last thing that your website is trying to tell you is some of your food is not very good. It's trying to tell you that some of your pages are just flat-out repelling people. If you imagine being a restaurant owner for a second, and every single time you put down a particular dish on a table – every time – people looked at the dish and they got up from the table and walked out of the restaurant – imagine that happened to you. Ultimately, what would you do pretty quickly? Stop serving the dish, right? If you think about websites, you know what we're all doing? We're still serving the dish. Because we do have a page that you can look at the statistics and go, oh, people look at that page and go, “Ugh!” and they get up and leave. If you look at your exit page report, you'll see what pages that's happening, and you've got to cure that because if you don't, then you're just like that restaurant owner who's continually serving that dish that's forcing people to walk out the door. So those are five things that your website is trying to tell you, but you're afraid to ask. ROB: I can definitely see why a lot of us would stick our head in the sand on that and try to do the thing we do every day rather than looking in the mirror and actually thinking about the data on our website and the page that everybody bounces from. It's straightforward, but I think we all certainly need that reminder. One other thing in your background I can't pass up and I have to ask about is Smylelytics. That's just a fun, catchy name, but what is Smylelytics that you have created? MATT: I've met a lot of small and medium sized business owners, and I talk to them about data like you and I are talking about right now, and they nod their head politely – and yet even my own clients, who I try to make data a little bit more accessible and enticing to them, they've got busier things to do, frankly. A lot of my clients are owner/operators. They're running the business, they own the business. So, I thought, how do I get this treasure trove of data that can be fundamentally business-changing to them in a way that they want to look at it? What Smylelytics does is takes your Google Analytics data and translates it into memorable photographs. So you can go to Smylelytics and you can pick a photo set – maybe you like sailing; there's a sailing set. Maybe you like dogs; there's a dog set. Maybe you're into cute babies; there's a cute baby set. You pick that, and then Smylelytics is going to send you an email twice a month, and it's basically going to turn your analytics data into red, yellow, green. Super simple. If things are going well for your amount of visitors, then you're going to get a happy baby face if you selected the baby. If things aren't going well, then you're going to get a sad baby. You don't have to think about it, you're not worried about charts, you're not worried about graphs, you're not worried about formulas, you don't have to dig your way through the weeds of Google Analytics. In a nanosecond, you can get the Smylelytics email, which comes out twice a month, and you can instantly know, “Hey, things are going well / things are going not so well.” It's kind of designed to be like the check engine light on the car. The check engine light doesn't tell you anything. It just tells you that you should go talk to somebody. That's what Smylelytics is designed to do: give you the confidence that everything's going okay, fantastic. If it's not, you know it, and whoever that trusted resource is in your life, then you ought to tell them, “Hey, we should look into this.” Maybe it's nothing. Just like that check engine light, sometimes it's something significant, sometimes it's not. But you should pay attention to the check engine light, and that's what Smylelytics does.  ROB: The way you describe it – we can't tell because we're on a podcast, but it does make me simple. Is that a paid tool? Is that a free tool? MATT: It's absolutely free. ROB: Great. We'll get that in the show notes as well. It's Smylelytics.com, is that right? MATT: Right. ROB: Excellent. Matt, when people want to track you down and want to find out more about you and ROAR! Internet Marketing, where should they go to find you? MATT: We are RoarontheWeb.com. That's where you can find ROAR! Internet Marketing. And on Twitter, I am @BestWebDesignFL. ROB: Legit. You can tell you started up in an SEO environment. That's so important to this day, amongst all the other things you've learned along the way. Thank you so much for joining us, Matt. I think you've had a lot to share that's really helpful, and we can all bring a smile to our faces and websites in this time. MATT: Great. Enjoyed talking to you. ROB: Thanks so much, Matt. MATT: Bye bye. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Tweet We drop an hour of podcast plus a half hour of bonus content for the podcast listeners as Rick, Matt, Cory and Mark talk about this Sunday's Wrestlemania card, Jim Ross signing with AEW, Chris Jericho being banned from WWE, John Oliver's rant on the WWE on Last Week Tonight and Ryder and Hawkins getting a tag title shot from WWE.com exclusive video. Also, the Jimmy Hart hand puppet is born, Bret Hart eats a hot dog, and Hey Matt...WE KNOW. Enjoy! The post Episode #204 – Booing Roman Reigns’s House appeared first on Wildfire Radio.

Hounds play-by-play guy (and all around great human being) Matt Gajtka swung by to hang out with us for a The post Oh, Hey Matt Gajtka! appeared first on Beautiful Game Network.

Great Greed 10. (Season -6 episode -9). Wecom to another episode listeners. Oooo what a fun time huh? Will I escape the poisonous fog? Yes. Aaah, but what next? Listen and find out! For yourselves! No special music in this one, only Six Ways to Sunday by The Drones as always... Hey Matt, sorry about your audio. My ears adjusted pretty quickly to it after I put on my headphones, but it would've felt suuuper shitty to have that happen. I know the feeling, but you probably had it way worse... I don't actually know if you ever read these descriptions. I think Tyler does, every now and again. But I don't know about you. Anyway. Sorry about your audio, and sorry I'll be hearing less of you on Party Roll. That's a shame for us poor matt-hungry listeners, but hey maybe it'll be good for you. I hope so. Wow, cool! I forgot; I'm wearing my Bob Goblin patreon shirt as I type this! snazzy. Aaaaaanyway, yeah thanks everyone. Bye.

September 3, 2018 Just Riding Along Show Page ABOUT THIS EPISODE The show starts off with a long winded discussion about what is a cocktail, what is a mixed drink, and the robot uprising begins. Tune in to hear the difference between them and how The More You Know thing maybe worked (probably not). SHOW DONATIONS -Brian Clark of Connecticut gave $25 -Jackson Payer of Georgia gave $100 with note: “Dear Matt Andrea and Kenny, My buddy introduced me to Mountain Bike Radio this spring on a bike trip. I have listened to all of your episodes this year and am slowly working my way back. Your show is by far my favorite on MBR. Matt your rants are great. I love the fact that the show is completely extemporaneous. Anyone that knows me, knows that I love a great rant. While slightly crude at times, it comes across clearly that you are all really a good ethical solid bunch. I am currently stuck in South East Georgia with lots of flat sand. But we are within a few hours of great riding. I currently ride a Kona Unit, 2x10, with a Fox 32, Velocity Blunt 35s, Hope hubs and BB, and just ordered a PNW dropper, because I know you all approve of droppers on hardtails. Those details are totally irrelevant to my question, but I would get a boner if my email got read on MBR, so I had to put the bike in there haha. If I didn’t mention it already - I fucking love the show. I have learned a ton from it, and I will listen as long as you two keep it rolling. A while back you bashed Squirt. I had a question about that and wanted to write you about it, and then last episode you said you had a squirt email, but it never got read. I want the low down on why you all hate squirt and also thinks this sort of segways into my one criticism – granted I don’t think you should change anything – but I think it’s worth saying anyhow. Things can be very trail specific. Just because something totally sucks in one area, don’t mean it’s always the worst option. That said, if the show didn’t have unadulterated bashing I would suspect you all sold out to some major corporation. So squirt. I ride in the sand and every chain lube under the sun picks up a ton of it and wears my chain to shit in seconds. Squirt applied correctly and allowed to dry, doesn’t pick up any grit. While it may not be the best lube under the sun, it does keep my chain from squeaking. I understand for something like tour divide, or wet conditions, were you need to apply and ride, squirt doesn’t work for shit, and that seemed to be the context you mentioned it in. But I love the stuff for sandy conditions. Ok rant away. I want to know why I am full of shit about squirt. Technical details please! -Jackson with the orange unit”-Mark Vail of Colorado gave $10 -John Gulledge of Colorado gave $50 with note: “Hey Matt, "What did the one Les say to the other.." Great to race with you at Silver Rush and see you at the Leadville 100.”  --------- LISTENER QUESTIONS - Rob has questions about geometry on hardtails, has anything changed? -Bean from Texas has question about building a new Epic. - Timothy from Australia has some info on beer down under. If you would like to ask a question, please send an email title JRA Question to jra@mountainbikeradio.com. ---------- RELATED SHOW LINKS SUPPORT MOUNTAIN BIKE RADIO FOR $1 PER MONTH Buy the JRA Intro Music Right HereShop via our Amazon Affiliate LinkGo to the Mountain Bike Radio Store XXXX Gold Beer Commercial #1 - https://www.youtube.com/watch?v=FZzoFVxkk8I XXXX Gold Beer Commercial #2 - https://www.youtube.com/watch?v=OgXO_jJIBIg XXXX Gold Beer Commercial #3 - https://www.youtube.com/watch?v=mAsneq8a1lw X-Fusion Manic - http://www.xfusionshox.com/products/seat-posts/manic Trek Superfly - https://archive.trekbikes.com/us/en/2012/Trek/superfly_pro#/us/en/2012/Trek/superfly_pro/details Pivot Les - http://www.pivotcycles.com/bike/LES Giant Trance Advanced - https://www.giant-bicycles.com/us/trance-advanced-pro-29-2-2019 Become a Mountain Bike Radio member - http://mountainbikeradio.bigcartel.com/category/mbr-memberships Just Riding Along on Twitter - https://twitter.com/TheJRAShow Brickhouse Racing Website - https://www.facebook.com/BrickhouseRacing Brickhouse Racing Facebook Page - https://www.facebook.com/BrickhouseRacing Brickhouse Racing Instagram - https://instagram.com/brickhouseracing/ Mountain Bike Radio Facebook Page - https://www.facebook.com/MountainBikeRadio Andrea’s Twitter - https://twitter.com/BrickhouseMTB Matt’s Twitter - https://twitter.com/Beanpolematt Kenny’s Twitter - https://twitter.com/NoFullFaceKenny If you would like to support the show, CLICK HERE.  We want to hear from you! If you have any questions, comments, or ideas for the next episode, contact us at jra@mountainbikeradio.com.

You're doing things right when you can tout award-winning digital ad content " amazing Belgian waffles as professional achievements. Planit's Matt Doud sat down to talk about his agency, his love for Baltimore, and opening a coffee shop. See acast.com/privacy for privacy and opt-out information.

You're doing things right when you can tout award-winning digital ad content " amazing Belgian waffles as professional achievements. Planit's Matt Doud sat down to talk about his agency, his love for Baltimore, and opening a coffee shop. See acast.com/privacy for privacy and opt-out information.

“Want to connect on facebook? Add me on Facebook: http://www.facebook.com/aleksander.vitkin In this podcast I am going to talk about how to avoid burnouts, become more productive and not crash and burn every 3 months. Also, I am going to talk about why very successful people have burnouts. Most people do not have burnouts, but I have noticed that when you truly work super hard and you are a high achiever, you have these experiences when you just crash, burn and your productivity goes down, down for many weeks and it takes many weeks to recover. So, if you do not want this to happen to you, watch this podcast and implement some of the tips that I am going to teach you. Hey Matt, so you had a burnout this year. What happened exactly? Yes, I had a burnout and I was in a hospital. I was working really, really hard and at some point I went to the hospital. I just got really tired and exhausted and I did not want to work, I did not see any reason to work. I lost my momentum, I lost my motivation. Why would I work? Why do I even want money? I will just lie on my bed and eat kebap all day. This guy here is a hustler. When he started his business, these were the fastest results I have ever seen in business. He has already been in business for 5 months and now he is travelling the world, running a company and coaching people and all that kind of stuff, while running his business that funds his life. This guy is a hustler. If it can happen to him, it can happen to anyone. If we are going to talk about burnouts, we are going to talk about stress, because stress contributes to burnouts. So, how do people get stressed? People get stressed primarily, when they are going to do something and they procrastinate and their mental RAM gets filled up with all these projects and all the things that they are going to do. It becomes super stressful, because you know you have to do something and you have not done it yet and you are procrastinating and you are doing it incorrectly and you are judging yourself and that builds stress and that helps you, drives you towards a burnout. So, my solution to stress is to be a slave to the calendar. Being a slave to the calendar means that you commit to listing everything that you do, all your habits, all your activities, every little detail in you google calendar, whatever you use for a calendar and then following up with that. Because you put everything in a calendar, you cannot make it boring or only working. That brings me to the second point that helps me avoid burnouts. It is to celebrate your successes and have days off. Like Sunday, I do not work. I just film some videos on Sunday. I do not do the hard stressful activities that I usually do. You need that day, you need to think about other stuff that are just fun and relaxing like lying on the beach, going to SPA and filming videos and podcasts in my case. This helps you deload and balance your life. And probably you do it without internet. Internet is very stressful, replying to your messages is very stressful, looking at your notifications in Facebook is very stressful. So, disconnect from that for at least one day per week and that will contribute to you having resistance vs burnouts and stress. Another tip on preventing burnouts is to pay attention to what you spend time on in terms of the processes and activities in your business. If you are spending half of your day handling refunds and trying to get people to pay you and they refuse to pay you. This is super stressful and if you are spending half of your day doing taxes, these are very stressful activities, because there are many thing that could go wrong and then it is out of your control. What you can do is to easily outsource tasks like customer support, receiving payments, doing tax stuff for the government. You can outsource very, very cheaply.

Referring 2nd tier affiliates is a great way to make some extra commissions by utilizing your network. But...does it make financial sense if you are referring competition? Today, I share exactly why it does make sense. In response to Episode 27, Chris Cooper wrote: Hey Matt, great energy - first time listening. I am curious why would affiliates refer direct competition to compete for your business? A second tier commission is OK as an option, but that's a one time payment vs everyday competition for that customer. LINKS MENTIONED IN THIS EPISODE Episode 27: http://www.mattmcwilliams.com/tag027 Subscribe in iTunes: http://www.mattmcwilliams/itunes         Watch TheAffiliateGuy.TV at http://www.theaffiliateguy.tv            How I Currently Make $3,874 a Week Without Creating a Single Product: http://www.mattmcwilliams.com/watch Take our Affiliate Marketing Survey: http://www.mattmcwilliams.com/affsurvey Ask Me a Question here: http://www.asktheaffiliateguy.com/              All our recommended affiliate programs:  http://www.mattmcwilliams.com/whatsup Your First 100 Affiliates Report: http://www.mattmcwilliams.com/first100

In this episode, I'm chatting with Matt Pritchett. He is a UX developer and lives in Tennessee. We're talking the good, the bad and the ugly about local development environments. What's out there now and why Matt plans to build one of his own called AnchorWP. Matt is a super smart guy and I've had the pleasure of being in a weekly mastermind group with him this year. Let's get started. Meet Matt Pritchett Matt is known for transformational WordPress development and bringing integrity to each relationship, sale, project, and interaction. He's a developer, blogger, business owner, product maker and proud husband and father of three. Show Notes Matt's Website: Pritchett Media Matt's Blog: Matt's Blog AnchorWP link: AnchorWP Helpful Links: Desktop Server MAMP & MAMP PRO Vagrant Varying Vagrant Vagrants Docker Local by Flywheel (formerly Pressmatic) VersionPress Migrate DB Pro (Awesome!) Special Offer for listeners Receive 15% off Version 1 of AnchorWP when it launches. Use code RETHINK. Visit AnchorWP. Complete Transcript: Open PDF version of this transcript in new window Jackie: Hey everybody, it's Jackie D'Elia with another episode of Rethink.fm for you. Today, I have my guest, Matt Pritchett. Hey Matt, how are you? Matt: I'm doing well, Jackie, how about yourself? Jackie: I'm well. Thank you very much for joining me. For those folks who don't know who you are in the community, would you introduce yourself and tell us what you do? Matt: Sure, my name is Matt Pritchett and I hail from Atlanta, Georgia. I am a UX developer at Lift UX. We are a small agency that focuses mainly on UX development and design. We're scattered all over. We're a remote first workplace. We're scattered all over. We've got people in Florida, and Texas, and Michigan. I'm the only person in Georgia for now, but we're scattered all over the place. Jackie: Very cool. When did you start as a developer? Matt: I took my first developer position in August of 2007, straight out of high school, actually. I worked for a small missions non-profit that sent high school and college students overseas. I took the position because I was interested in non-profits and the church world. I spoke fluent Spanish at the time and I know I don't speak it fluently anymore. At the time I did and I served as a translator for them and took teams overseas. Part of the role and how they were able to hire me was I was the director of multimedia, which basically meant I took care of hardware and software. I had to learn how to do websites. I started out with table based development in Dreamweaver, like a lot of people did, and taught myself from there. It's been a journey ever since. Jackie: You didn't start off developing in WordPress then. When did WordPress come into the picture, and how big of a part of it is in your daily work now? Matt: In August, I started that position. By December of that year, part of what my role was they had this ancient PHP system that allowed teams, when they were overseas, to upload these text and picture based updates so parents could keep an eye on their kids while they're overseas and make sure they're not in harm's way or anything like that, but this thing was so ancient that anytime you touched it, breathed on it, looked at it the wrong way, it fell apart, it errored out, it deleted things. Honestly, I found WordPress because I was in trouble with my boss for having deleted a bunch of the updates from previous trips on this system. I was like, "I don't understand how this system works. We need to replace it." I'm in trouble, I've got to figure out a quick win, and I came across WordPress and it was the answer to a prayer, almost. It was easy to use, we could do exactly what we needed to do, it worked on terrible third world internet connections. You could use it on slow internet connections. Started doing,

Episode 25 – The Local Small Business Coach Podcast   Today’s Topic: Q & A: Frustrated By Lack of Sales in Pool Cleaning Business     In today’s episode: Matt’s Asks: I started a pool cleaning business back in June. I have been doing this full time and have been struggling to cross $1500/month. This month it looks like I will cross $2000 (if I’m lucky).  I am getting frustrated and wondering if I made the right decision. Do you have any thoughts on what I can do?   Matt   Shownotes: Let’s dive right in. Today, we have a question from a relatively new local small business owner, Matt. Let me read his question so we can discuss his situation   Matt’s Asks: I started a pool cleaning business back in June. I have been doing this full time and have been struggling to cross $1500/month. This month it looks like I will cross $2000 (if I’m lucky).  I am getting frustrated and wondering if I made the right decision. Do you have any thoughts on what I can do?   Matt   Hey Matt, you don’t mention if these number are profit or sales. The way you have written the question, I’m going to assume that you are giving us sales numbers.   You are still doing pretty good for how long you have been doing this. So don’t get discouraged. I know when you started the business you had a target goal in mind and if you are an over achiever like I am, then you thought you would have achieved those targets already.  And you will, but you probably need to tweak a few things to get there.   Let’s take a look at some things that might help.   My first thought is, Where is your business coming from now? Are these customers that are one and done? Are they family and friends? Are you using any types of advertising?  How are you marketing you and your business?   When it comes to your current customers. How many are reoccurring accounts? One of the nice things about having a pool cleaning business is, it is one of those local businesses that are built on the recurring business model. Similar to landscapers, cleaning services, pet grooming and nails, the money is made in the repeat business as you know.   Let’s say you charge $100 a month during the summer months since you might have to swing by weekly and the other months you drop to $50 since you do less frequently. Assuming 5 months at the $100 and 7 months at the $50 a potential client is worth $850 a year.  If you can get 30 recurring clients, that has the potential of $25,500 or a $2,100 monthly average. But that is only 7 clients a week so there is a great opportunity for doubling this even if you do all the work yourself. If you could do 3 folks a day, 5 days a week you are now looking at that doubling of sales we discussed.   The real challenge becomes, how do you get these folks and how do cut down the turnover.  If you are losing clients, you need to ask yourself why. My experience has been, if your clients love you and the quality of the work you do and every time they go to use their pool is is ready to go, then they tend to keep their person as long as financially they can. Granted, you will lose folks due to them selling their home. But **  For the full show notes click the link below!   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at Tammy@LocalSmallBusinessCoach.com Episode Show Notes:  Episode 25 - Local Small Business Coach Podcast Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com

Episode 0x65 Ben and Matt Screw Up HTML Thanks Matt-Dave, this is Ben-Jamie for episode 0x65 (82 for those of you not good with the hexa-ma-decimal) and we're down a bunch of peope tonight but that's okay because we're super committed (except Wil, he's doing who knows what somewhere). Tonight we've got a lot of news about vulns and then a brief stroll through the cybers, derps and mailbags before calling it a night. Hey Matt, what's in the news? Upcoming this week... Lots of News Breaches SCADA / Cyber, cyber... etc. finishing it off with DERPs/Mailbag (or Deep Dive) And there are weekly Briefs - no arguing or discussion allowed And if you've got commentary, please sent it to mailbag@liquidmatrix.org for us to check out. DISCLAIMER: It's not that explicit, but you may want to use headphones if you're at work. ADDITIONAL DISCLAIMER: In case it is unclear, this is the story of 5 opinionated infosec pros who have sufficient opinions of their own they don't need to speak for anyone except themselves. Ok? Good. In this episode: News and Commentary glibc - Set fire to the rain Google's advisory on glibc vuln Cisco's firewall doesn't... you know... firewall and it's a pretty nasty vuln affecting millions of ASA deployments making it ripe for worm fodder. The vuln was discovered by Exodus Intel. Predictably the mass scanning started , and Qualys made some pretty good points about this vuln. Notably, Cisco has released an IDS signature back in November; but how does that help an admin who gets the alert. This mitigation probably didn't work. SCADA / Cyber, cyber... etc Fireeye vuln let's you whitelist malware Apple Encryption Bomb Dropped Trail of Bits Technical Deep Dive on Apple Encryption DERP Fake Download Buttons Be Gone! 3rd Party JavaScript in Major Banks Login Forms Mailbag Hi-Di-Ho Have you thought about doing a livestream? Mr. Hanky Briefly -- NO ARGUING OR DISCUSSION ALLOWED Docker's Security Upgrades AWS Lambda WAF awesomeness Mimikatz defense Upcoming Appearances:  -- more gratuitous self-promotion Dave: - RSA! James: - Nowhere - except for going to Seattle next week Ben: - Nowhere Matt: - RSA! Wil: - in his trailer between takes Other LSD Writers: - There is no Other Writers Closing Thoughts Seacrest Says: Eggplant 2 - Mother approved Creative Commons license: BY-NC-SA