Podcast appearances and mentions of rob matt

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It seems that the Philadelphia Flyers have finally come back down to earth after having a pretty strong start to the Season. With two tough losses over the weekend, both at home, to the Ottawa Senators and Dallas Stars, The Orange and Black now face down the barrel of a possible 3-Game losing streak as they prepare to face the Columbus Blue Jackets. The last time these two teams locked horns it did not end well for the Flyers, but now the question is can the boys from Broad Street rebound after so much frustration?Join Brad, Brian, Rob & Matt for an all-new Hockey Happy Hour

Congrats America, you're fixed

After dropping the ball big time in Boston, the Flyers rebounded with a huge victory against the New Jersey Devils in the Prudential Center. Now it’s round 2, will the Orange and Black win and sweep their first set against the Garden State Rivals? Find out as Brian, Rob & Matt of the Hockey Happy Hour breakdown the action with their Postgame analysis and give you an update on what has been happening around the NHL.

Matt and Rob (Matt a bit tinny by Zoom)  kick off our epic two part eczema series. We also talk Covid-19 testing,  Covid-19 vaccines and pandemic canoodling.

The Flyers miss the opportunity to end the series in five, now the Flyers have to try and win it in six tomorrow. But tonight on the Hockey Happy Hour Brian, Rob & Matt discuss how this series with Montreal has tested the Flyers and what it will take for the Orange and Black to overcome them in Game 6. Plus the boys break down what has happened for the rest of the Quarterfinals and what will happen in the Semi-finals, so join a2dradio.com live at 7.

In 2007, after nearly a decade of experience in numbers-focused direct-response marketing, Matt Weber used a business broker to buy a small jack-of-all trades agency that provided sales training, traditional media marketing, and a small bit of web development. Over time, that agency became ROAR! Internet Marketing, where Matt is now President. The agency's forte today? Measurable actions. In this interview, Matt explains what a buyer can expect from a business broker, how to select one, broker limitations, and a broker's role in facilitating business acquisitions. He warns that it will be challenging to evaluate transactional opportunities in the next few months. But, he also expects to see a lot of merger and acquisition activity as companies adjust to the COVID-impacted business environment. Matt's general tips? Agencies will need to be more aware of costs now, “throttle back” on anticipatory hiring, , and eliminate “tool bloat” (buying multiple tools with the same functionality).  Matt is no stranger to change. In 2007, websites were little more than glorified brochures. Matt shed virtually everything of the original business, rebranded it, and focused heavily on digital marketing conversions and direct response. Early on, 85-90% of the agency's revenues came from web development. Today, 80% of his agency's revenues come from recurring digital marketing services, primarily for three verticals: elective medical (almost recession-proof), recurring-business home services (need-based), and manufacturing (which has a completely different cycle than consumer-based marketing). Matt says, when you focus your efforts on a limited number of verticals, you “leverage your success more effectively,” and follows that with the comment: “Diluted focus yields diluted results.”  Matt has created a free tool, Smylelytics.com, which he compares to a car's “check engine” light. (It won't tell you what is wrong, but it will tell you when to take a look.) Twice a month, Smylelytics evaluates a company's Google Analytics, translates the information into memorable, themed photographs, and emails the company with the (good/neutral/bad) “news.” Matt serves as a national trainer for the Grow with Google program, where he presents small- to medium-sized businesses with a one-day class that covers Google My Business, Google Analytics, and Google Data Studio tools. He also speaks at conferences, frequently on the topic of, “5 Things Your Website Is Trying to Tell You but You're Afraid to Ask.” Here, he provides a brief overview of those 5 things: Does your website, as a salesperson, feel confident in selling your business? Is it effective in turning leads into sales? Where should you focus your limited time and budget?What do the analytics show you about which efforts are paying off and which are not?  Is your landing page making a good first impression? What does your landing report say about what your first-time visitors do on their first visit? Who likes you best? Focus your efforts on communicating with those who like you the most. Are certain pages repelling your customers? Stop serving the bad pages. Mayt is available on his agency's website at: RoarontheWeb.com or on Twitter @BestWebDesignFL. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Matt Weber, President at ROAR! Internet Marketing based in Altamonte Springs, Florida just outside of Orlando. Welcome to the podcast, Matt. MATT: Thank you. Great to be here. Been looking forward to this for some time. ROB: Excellent to have you here. I've been looking forward to this as well, especially with some of the interesting nuances of your own history and background. Why don't you kick us off, though, by telling us about ROAR! Internet Marketing and what the company specializes in?  MATT: Our real specialty is conversions. We've been around since 2007, and back then we started lead tracking, lead recording, and a focus on measurable results. That came from my background in direct marketing. I did direct mail. I did nearly a decade of direct response marketing where if you couldn't measure it, you didn't do it. Back in 2007, that's not what websites were. In 2007, websites were kind of glorified brochures, and nobody was really talking about conversions and goals and tracking things. That was our entrée into the marketplace, and we were really one of the pioneers in that area. We've continued to evolve that – to the point, though, where we've gotten a little bit less into web design and more into digital marketing. When we started the agency, 85-90% of our revenue was web development, and now 80% of our revenue is recurring digital marketing services. So our forte is measurable actions. ROB: Who were some of the first sorts of clients that were really open to thinking about their website as less of a brochure and more of a destination and opportunity to actually get action? I think some people were willing to spend more money on expensive brochures for a while, but who started turning that corner to thinking more progressively about their websites? MATT: Elective medical. Cosmetic surgeons, LASIK, cosmetic dermatologists. They came into 2007 with a fairly refined understanding of how much a new patient is worth, and they had some sensitivity to cost per lead. So that's where we get our start, and that was the segment that was most receptive to our messaging, followed by home services. They were also receptive to that because they were prolific direct mailers. So, they did receive that message well, and we're still in those two verticals today. ROB: That makes sense. Certainly, a lot of elective medical can potentially be fairly large tickets, fairly decent margins, and probably also so on the home services side. Was it larger project stuff, or were you also finding things even down to emergency plumbers? MATT: More things that had a recurring value – your pest control company where it was an average lifetime value rather than a transaction value. They got it pretty quickly. Let's say you engage with a pest control company; you're going to typically stay with them for 2+ years at $70 a month or $80 a month. Those companies understand lifetime value as opposed to transaction value, so this worked well for them. ROB: That's a great line of thinking, especially to find your way into some of those good long-term customer lifetime value – not so much restaurants and that sort of thing. You started in 2007. You started at perhaps an inopportune time, much as anyone who started a business last year may feel right now amidst this coronavirus crisis/shift/recession, whatever we wish to call it. How did those next couple of years going through that financial crisis with the business change your thinking, and how is it shaping how you think about the virus era and post-virus era that we are in and heading into? MATT: I want to answer the second part of that question first because we have always run our business imagining that we were always in the worst of times – because we were, in 2007-2008 and early 2009. We were in times where we were watching this deposit so that we could make this payment. We were running checks to the bank and then saying, “Okay, now we can make this payment.” Everything was almost on a minute by minute basis. We never forgot that. I think it's a lot like people listening who might have grandparents or great-grandparents from the Depression era and how that affected their spending all the way up until their late life. That happened to us and a lot of businesses, so we always managed the company as if times weren't great. That's helped now. We're in a stronger financial position, we're a financially strong company, and a lot of that is the attitudes that 2007 and 2008 brought with us. ROB: How much of that comes naturally for you? I think any entrepreneur, and especially in the marketing and agency world, one of the first questions you're asked when you meet anybody is “How many people do you have?” It's this tempting ego number to hire a little bit ahead of need. Probably throttling back on that along the way, was that a natural thing for you? Or was it an acquired discipline? MATT: It's an acquired discipline. You brought up a great one: labor. I think a lot of agencies do hire before the need. Another one is tools. I run into a lot of agency owners that have six or seven or eight different tools that duplicate functionality. These tools reshape themselves, they come out with something new, so the agency buys a subscription to this one without canceling the subscription to that one, and all of a sudden they've got what I call “tool bloat.” They've got subscriptions to a bunch of different things they didn't even know they were subscribing to. That happens as well. Being mindful of that I think is a result of the 2007, 2008, and 2009 experience, where we track everything we spend on a recurring basis, what we've committed to, and we're very cautious about our labor expenses. ROB: How do you manage those labor expenses when you do start to get close to the margin? I think we've all had that experience where we have a little bit more work than we can do or maybe a lot more work than we have capacity to do. How do you think through some of those inflection points? MATT: We've got quite a few spreadsheets and calculations that we do behind the scenes, and there's a premise behind it, and that is: we don't want to be that agency that hires up, loses an account, and lays off. We mathematically figure out not only what the point is when we need to hire somebody, but what's above that so that if we lost anything, we don't want to lay off. I'm happy to say that since 2007, we have never laid off a single employee because we've lost an account. We've eliminated a position because the scope of work changed, but we've never eliminated a position because we've lost a client. Now, when we go to hire people, yes, people are looking for money, absolutely. But at some level, they're looking for stability. A little bit lesser so today than maybe 6 years ago, but we get to tell those people, “This is our philosophy. We don't want to hire up and lay down. That's not who we are. We want to build a team, a coherent team, and we want to build for retention.” We've been very fortunate in that. We've got folks that have been with us for 10 years, 8 years, 7 years, and it's because of that philosophy. They know underneath it all, we're trying to build something progressively stable. ROB: That's insightful. One thing that goes along with that dynamic you discuss of losing an account and laying people off is also revenue concentration. Some agencies can be anywhere between let's say 30% and 70% all-in with one client. How do you think about revenue concentration? Is it something you try and manage, or is it something you just deal with and manage around? MATT: We definitely try to manage to it. In fact, we not only manage revenue concentration within a client, but we try to manage revenue concentration within a vertical. Our three verticals are elective medical, home services, and manufacturing. Those were chosen because elective medical is almost recession-proof. In fact, a couple of our cosmetic surgeon clients had some of their best years in 2007 and 2008, surprisingly. Home services are need-based, so it's hard for a consumer to give up let's say their pest control company, as an example. Then manufacturing has a completely different cycle than some of the consumer-based marketing that we do. So, we not only look at revenue concentration per client, we look at it per vertical. We don't want to be heavily invested into any one of those three verticals. ROB: Really interesting, and makes a ton of sense. Matt, how did you get into this business in the first place? What led you to move from whatever you were doing before to starting ROAR? MATT: I was working for the broadcast industry. That's where I grew up. I spent 15+ years in the broadcast industry. Then I worked for an exciting and fast-paced direct response marketing company, and I was in a job that was very challenging. A lot of travel, a lot of 65+-hour weeks. My wife at the time also was in a very challenging position, and our daughter was about two years from graduating high school. We looked around and said, “What does life look like after our daughter leaves the house?” We came to the conclusion that if you are going to kill yourself for somebody, why not kill yourself for yourself? So, we went on this process of buying a business. Interestingly enough, we ran into a business that at the time – and this is early 2007 – was a high-end luxury home theater business. I was going through the financials and going through the business, and it was owned by a gentleman who was an extremely smart engineer, and he had a great business from a technology standpoint, from an execution standpoint – but he was a horrible marketer. I thought, “Ah, this is for me because that's my strength. I'm a great marketer.” I was just about to put pen on a contract to buy that business, and our business broker called and said, “Hey, there's another thing out there. Why don't you take a look at it? It's an advertising business.” Of course, business brokers call everything an advertising business. So we went and looked at it, and it was a guy who had started this small shop that did a little bit of everything – it did sales training, did traditional media, and it did, back in 2007, a little bit of web development. We looked at 2007 and we said the future is digital, the future is web, the future is not traditional, and the future certainly wasn't sales training to us. So, we bought that company in early 2007 and began to morph it. We got rid of its traditional market offerings, got rid of the sales training, rebranded it, and got heavily invested into conversions and the direct response portion of digital marketing. And that's how we got into it. ROB: I think a lot of people may not be familiar with working with a business broker. Is that something you had done before? Is that something you would do again? Maybe in this season there's other businesses that would be worth acquiring? MATT: I think so. You're right, I think we're about to enter an interesting time for merger activity and acquisition activity. I do think a business broker is a time saver. It doesn't give you a pass on doing your own homework because business brokers can never be an expert in your line of work. In the acquisition opportunities that we've evaluated since then, that is very apparent. They don't know the metrics to ask and they don't know how to peel back the onions of the financials to look for what really is a healthy agency. But they do save time. In fact, a lot of agencies that might be for sale – how do you find out about them? It's not like you can drive by and they're going to put a “for sale” sign on the outside of the building. The only way you might be able to find out about them is if they're represented by a business broker. So, I do think if you're looking to acquire something in the coming months and years, definitely find a business broker that you can trust and build a rapport with. I think it's a little bit like buying and selling a home. You have to have a rapport with your real estate agent, and that real estate agent needs to have some level of expertise. You wouldn't engage with a real estate agent who doesn't really know the neighborhood that you're buying in, and you might not do the same thing with the business broker. Don't engage somebody who doesn't have at least some high level awareness of the type of business that you're looking at. But they are not going to be the expert, and you're going to need to bring a fair amount of analytical power to the evaluation of any potential transaction. ROB: That's a very timely insight, I think. For someone who hasn't worked with a business broker before, I think a lot of times when you generally talk about acquiring or selling an agency, quite often they're revenue and retention financed. How does that dynamic work with a business broker? Is it similar, where there's an earn-out and payback period? Or is it a little bit more of a buyout and transaction since there is a middleman in there who isn't involved at all in retaining clients the way you might be doing if you were acquiring an agency more directly? MATT: Yeah, brokers aren't really keen on the whole earn-out scenario. [laughs] But they're going to attach a value to the transaction regardless of how that transaction is funded, ultimately. So, the broker is going to seek its commission based on what that topline value is, and it's going to be paid at the beginning portion of that transaction. If the transaction takes years to complete, the broker will get his money upfront. ROB: So, the rest of the transaction, are you then able to still revenue finance it and set those terms directly with the owner? MATT: Yeah, and that's part of the negotiation. I think we're going to see changes in that upcoming. I think that we're going to see some vulnerabilities for shops that are heavily invested in these segments that we just talked about. If you're running a digital agency and 80% of your revenue is coming from restaurants right now, I sympathize with you. You're in a tough spot. If 80% of your revenue is coming from travel and tourism, I empathize with you. You're in a tough spot. So, what is that owner going to do? Maybe that's an agency where that owner says, “You know what? Maybe it's time for me to look at other things.” You have to then bring in the power of where that revenue came from, what it could be, and could you potentially help diversify that revenue? It's going to be a challenging time in the next few months to evaluate transactional opportunities. ROB: Going back to the start of the business for you – you talked about how you've navigated a previous financial crisis, but I think another thing you've navigated is in 2007, as you mentioned, websites were essentially glorified brochures, and social media was in an infancy if at all. LinkedIn I think was around, and Facebook I think was around for college kids. As additional marketing channels have come online and become viable, how have you navigated the process of when this is relevant to someone in manufacturing, when it's relevant to someone in elective medical, or when it's time to sit on it and tell them to take a back burner and maybe it's not time to put their business on TikTok? MATT: Great question, and this is where analytics comes in. This is why it's such an exciting time to be a small or medium sized business owner. If you think about where it was to be a business owner in the early 2000s – and way before that – the data was in the hands of agencies, and the data was in the hands of media outlets. You really couldn't answer that question that you just asked with clarity. But now the data is in the business owner's hands. The paradigm has changed. It's not a matter of speculating whether TikTok is of value or whether Facebook is of value. It's a matter of making sure you have the measurements setup in place and answering that question objectively. We have this conversation a lot. You've got a lot of companies that are way too heavily invested into social media because they thought it was cool, because it was the thing to do and everybody was writing a blog article on how you have to use Facebook 5 years ago. But then when you got into the numbers and you broke down the facts, a lot of folks weren't getting the ROI off of that investment they made into social media, and they were overly prioritizing it. So, the answer to your question is you've got to have the analytics and you've got to get the data set up, which has grown so much since 2007. Now everybody has the key to unlock the answer to that question with clarity. ROB: Very, very interesting. It makes sense, too. Data-driven decisions help here, especially when you have these transaction/conversion focused clients who know what a lead is. It's always easier to have an objective discussion around that. Now, if you rewind and if you were going to do this whole ROAR! Internet Marketing thing over again from scratch, what are some of the things you would consider doing differently if you were starting over? MATT: The biggest thing I would do differently is we were way too late to get into the game of specializing in the three verticals that we've chosen now. We at one time were proud of the fact that our portfolio contained everything from A to Z, and we would look at the world and go, “The world's our oyster! Everybody's a great prospect!” Ultimately that turned out to frustrate our salespeople. It sounded good, but it really wasn't a smart thing to do. When you focus your efforts on a limited number of verticals, all of a sudden you prospect better, and the biggest thing that you do differently is leverage your success more effectively. When you look at any particular business that knocks on your door as a prospect, you typically may not have a great story to tell them of what you've done in the past. When you narrow your focus and somebody knocks on your door in one of those verticals, you're very confident that you have a success story to share with them, and that becomes compelling. So that's absolutely the one thing that I would do differently faster. I would focus faster. ROB: There's so many interesting levels of discipline in here, because I think some people get into the entrepreneurial world and they think about the excitement, they think about the risk-taking, and I think they think about that correlating highly with running a successful business. It sounds to me, if we peel back the DNA here a little bit, it sounds like you have built in habits that lead to running a healthy and successful business that is good for your team, that gives margin to invest in them, and candidly – at least, a lot of people I know who have this sort of habit – it's actually better for their personal bottom line than having a bunch of employees and an infinite number of lines of business. How have you thought about the difference between a healthy business and the ego around it? MATT: I think running a business sometimes is kind of like the Olympics. For most folks, you have to specialize in a particular event and do well in it, but there are those rare individuals that can participate in the decathlon and be good at 10 events. I found out that I'm not one of those people. I need to focus on a particular specialty. So that's what we've tried to do. We've tried to focus on being a fantastic digital agency that produces results and tried to attract employees that share that singular vision. We're not thinking about this exciting app that we could do next week, and then we've got this idea for this other app that we could build the month after that. Not that we haven't tried to expand beyond our range; we have. But it's been cautious and it's been measured. I had a former boss tell me one time, and it sticks with me for a long time, that diluted focus yields diluted results, and that is something that I continue to live by. I'm very conscious of where our mental time and attention goes. If our mental time and attention gets diluted, we see it. We see it show up in the numbers that we track. Sometimes it's my role as the president to bring us back and make sure that we're focusing. ROB: Matt, outside of ROAR, you have a couple of other interesting things that you shared, and probably some other interesting new hobbies amidst this pandemic. Among some of the professional things that you do, interestingly, when people are traveling, you go on the road and speak with Google, actually. What do you share about, and how did that come to pass in the first place? MATT: Yes, I'm a national trainer for the Grow with Google program. About 10 years ago, a call came into the office and our office manager answered it and she said, “Hey Matt, Google is on the phone for you.” I said, “Sure they are.” There's all these people masquerading as Google. But I pick up the phone, and indeed, it's Google. On our website at the time, we had some videos that were called “60 Seconds to a Better Business Website.” We did this series about helping small and medium sized business owners get better results from their website, and they somehow found it. They saw I'm in the video, and they said, “Hey, we'd like you to come to Atlanta and audition for this program to be a trainer.” At the time, the program was called Get Your Business Online (GYBO). So I went to Atlanta, I auditioned, and I got the job. For the next 3 years, I traveled all over the country for them, teaching Google content. They disbanded the program, and then about 2 years ago they brought it back under a different name, GWG (Grow with Google). A little bit different content. So, they host these events all throughout the country. They're typically a day long, and in that day of presentation where they invite small and medium sized businesses, they'll do a class on Google My Business, they'll do a class on Google Analytics, they'll do a class on the Google Data Studio tools. I'm one of the people – there's 13 of us – that teaches those classes. All totaled, I've gone to 37 different states teaching for Google and teaching those classes, and it's been a blast. It's been a real blast. ROB: That's a really good credential. It's a good tip of the hat to what you know and the business you've built. Specifically, you've presented on “5 Things Your Website Is Trying to Tell You,” I believe you said that you're afraid to ask. What is our website trying to tell us that we're scared of? MATT: this is a program that I do outside the Google confines for a lot of conferences and trade events. It's called “5 Things Your Website Is Trying to Tell You but You're Afraid to Ask.” Real quickly, the five things: Number one, it's trying to tell you whether it feels confident selling your business. Ultimately, your website is just a salesperson. That's all it is. Just like you would measure the effectiveness of a salesperson – how many leads did they turn into sales? – you really need to be doing the same thing for your website. It's going to tell you whether it feels like it's doing a good job at that. The second thing it's going to do is it'll tell you how to prioritize your time if you let it. We're all investing in these different marketing activities, and if you look at your analytics, they're going to tell you which ones are paying off and which ones are not. We really need to focus. Unless you've got an unlimited budget and unlimited time, you've got to stop doing maybe your organic efforts because your paid is so much more profitable, or vice versa, stop doing your social because your organic is – but if you've got limited time and budget, you've got to focus. Your website will tell you how. The third thing that your website will tell you if you let it is, are you making a good first impression? One thing that's never changed is that you never get a second chance to make a good first impression, and that's true everywhere, and it's true with websites. If you look at your landing page report, it'll tell you what first-time visitors due when they come to your website for the first time. It may not be making a great first impression, and that could be costing you money. The fourth thing your website is trying to tell you is who likes you best. It's 2020. We don't market to everybody anymore. That's ridiculous. Let's shave that down and we'll find that women are more receptive to our message than men, or 35 to 54s are more receptive to our message than 18 to 24s, or we'll find out that people in the city are more receptive to our message than outside of the city. Whatever that pattern is – there's always a pattern – somebody likes you best. Let's spend our time and energy talking to them rather than trying to convince the whole world that they should buy our product or service. The last thing that your website is trying to tell you is some of your food is not very good. It's trying to tell you that some of your pages are just flat-out repelling people. If you imagine being a restaurant owner for a second, and every single time you put down a particular dish on a table – every time – people looked at the dish and they got up from the table and walked out of the restaurant – imagine that happened to you. Ultimately, what would you do pretty quickly? Stop serving the dish, right? If you think about websites, you know what we're all doing? We're still serving the dish. Because we do have a page that you can look at the statistics and go, oh, people look at that page and go, “Ugh!” and they get up and leave. If you look at your exit page report, you'll see what pages that's happening, and you've got to cure that because if you don't, then you're just like that restaurant owner who's continually serving that dish that's forcing people to walk out the door. So those are five things that your website is trying to tell you, but you're afraid to ask. ROB: I can definitely see why a lot of us would stick our head in the sand on that and try to do the thing we do every day rather than looking in the mirror and actually thinking about the data on our website and the page that everybody bounces from. It's straightforward, but I think we all certainly need that reminder. One other thing in your background I can't pass up and I have to ask about is Smylelytics. That's just a fun, catchy name, but what is Smylelytics that you have created? MATT: I've met a lot of small and medium sized business owners, and I talk to them about data like you and I are talking about right now, and they nod their head politely – and yet even my own clients, who I try to make data a little bit more accessible and enticing to them, they've got busier things to do, frankly. A lot of my clients are owner/operators. They're running the business, they own the business. So, I thought, how do I get this treasure trove of data that can be fundamentally business-changing to them in a way that they want to look at it? What Smylelytics does is takes your Google Analytics data and translates it into memorable photographs. So you can go to Smylelytics and you can pick a photo set – maybe you like sailing; there's a sailing set. Maybe you like dogs; there's a dog set. Maybe you're into cute babies; there's a cute baby set. You pick that, and then Smylelytics is going to send you an email twice a month, and it's basically going to turn your analytics data into red, yellow, green. Super simple. If things are going well for your amount of visitors, then you're going to get a happy baby face if you selected the baby. If things aren't going well, then you're going to get a sad baby. You don't have to think about it, you're not worried about charts, you're not worried about graphs, you're not worried about formulas, you don't have to dig your way through the weeds of Google Analytics. In a nanosecond, you can get the Smylelytics email, which comes out twice a month, and you can instantly know, “Hey, things are going well / things are going not so well.” It's kind of designed to be like the check engine light on the car. The check engine light doesn't tell you anything. It just tells you that you should go talk to somebody. That's what Smylelytics is designed to do: give you the confidence that everything's going okay, fantastic. If it's not, you know it, and whoever that trusted resource is in your life, then you ought to tell them, “Hey, we should look into this.” Maybe it's nothing. Just like that check engine light, sometimes it's something significant, sometimes it's not. But you should pay attention to the check engine light, and that's what Smylelytics does.  ROB: The way you describe it – we can't tell because we're on a podcast, but it does make me simple. Is that a paid tool? Is that a free tool? MATT: It's absolutely free. ROB: Great. We'll get that in the show notes as well. It's Smylelytics.com, is that right? MATT: Right. ROB: Excellent. Matt, when people want to track you down and want to find out more about you and ROAR! Internet Marketing, where should they go to find you? MATT: We are RoarontheWeb.com. That's where you can find ROAR! Internet Marketing. And on Twitter, I am @BestWebDesignFL. ROB: Legit. You can tell you started up in an SEO environment. That's so important to this day, amongst all the other things you've learned along the way. Thank you so much for joining us, Matt. I think you've had a lot to share that's really helpful, and we can all bring a smile to our faces and websites in this time. MATT: Great. Enjoyed talking to you. ROB: Thanks so much, Matt. MATT: Bye bye. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

With the possibility of resuming the season or playoffs, the boys of the Hockey Happy Hour discuss the possibilities of an NHL Entry Draft happening. Tonight Brian, Rob & Matt discuss the young prospects that could be drafted this year whether the draft will be held in the summer or fall, where do the Flyers fall into all of this and whom may they be targeting. Plus the boys discuss the incident involving Brandon Leipsic, so tune in live at 10:00 right here on a2dradio.com.

It’s time to go crazy here at the Hockey Happy Hour and tonight Brian, Rob & Matt will dive into a full 31-Team Stanley Cup Bracket. Why? Because why not, so set back relax and enjoy the pandemonium that is 31 Teams and one Cup. Tune in live at 10 only on a2dradio.com for this and all the other happenings around the hockey world.

Today on the Hockey Happy Hour, Brian, Rob & Matt will draft hockey teams based solely on one awesome reason a cool name. Besides that fun, the boys will bring you all your updates and anything major that has happened it the world of hockey. So tune in at 10:00 only on a2dradio.com for some more shenanigans and expert analysis.

Welcome back to the latest edition of the Tall Can Sports podcast with Rob & Matt. Don't forget to support the show by leaving a rating and a review on iTunes for the show. On today's episode the guys talk about the latest beer they're trying, a former Leafs defenceman who has some colourful ways of describing his former teammates, the NFL in Winnipeg is a total flop despite Rob's best predictions, the Flames and Jets are going to play outside in Saskatchewan in October for some reason, the Blue Jays rookies are super hot right now, several huge NHL names still don't have new teams to play for this season, the NHL's path to the Olympics seems pretty clear and one of the biggest names in the NFL isn't practicing because... well... he froze his feet. All this and tons more on the podcast this week. If you like what we do, please consider supporting the podcast by joining our Patreon feed at www.patreon.com/tallcanaudio for all kinds of bonus stuff. Visit us at www.tallcanaudio.com Follow us on Twitter & Instagram @TallCanAudio

Corey, Rob & Matt kicking it in the room.

RIC ROB MATT - We thought a podcast about air shows would be fun.  We're three air shows announcers and this is our show, but we haven't named it yet.  Have an idea?  Help us out!  Comment below.

Rob Matt and I got the pleasure of being on a panel with the cast from Friday The 13th Pt 7. Had so much fun and was honored to be on stage with them tune in & enjoy.  I'LL SEE YOU IN YOUR NIGHTMARES!!!! ALSO CHECK OUT THESE COOL PAGES COOL PAGES TO CHECK OUT

Rob & Matt are with you to break down a surprisingly eventful NHL Trade Deadline Day. But first things first. The guys discuss a new beer they're giving a shot in the studio and ask about whether or not it's inappropriate to ask a certain someone to buy beer for them. Join us to find out who. Later on, the guys talk about the Lightning loading up, the Jets filling an important hole, the Bruins making a super odd move, the Golden Knights making an attempt to shock the hockey world and tons more. And of course, tons of talk about why Karlsson didn't move and how toxic the relationship has become between Sens fans and their own and why the #MelnykOut movement has no chance of being successful. And the Leafs have added another piece to try to take a run at the East. Was it enough or are they still spinning their tires in the same place as they were last year? And can you believe the Penguins might have just somehow stolen the damn Cup again?! Tons to cover here on this super sized Big Boy Deadline Recap show. Visit us at www.tallcanaudio.com Support the show at www.patreon.com/tallcanaudio Follow us at www.twitter.com/tallcanaudio

With some unmissable fixtures like Swansea Burnley and Stoke Brighton this afternoon, Rob & Matt discuss Stefan Effenberg's giant head, an underwhelming Roy Keane anecdote and more experts from the now-infamous Billericay Town owner Glenn Tamplin.

Rob & Matt are back in studio to cover all the latest in the world of sports. On this one Matt fails at trivia, the guys kick around the Super Bowl matchup set for Sunday, wonder if the by week is giving people too much time to poke holes in the clearly superior Patriots and much more. Later on, Matt thinks there is a chance the XFL could actually be successful this time around. What's different now than the last time they tried this thing and what do they need to do differently? And finally, the Cleveland Indians have decided to do away with a logo many feel is racist.... in a year. If you've decided you agree something is offensive, is it a good idea to keep it around for a little longer? Or is it just logistics? And if you're going this far, shouldn't you change your name? Which other teams are about to find themselves under the gun? Tons to cover here, so join us for Tall Can Sports 203. Visit us at www.tallcanaudio.com Support the show at www.patreon.com/tallcanaudio Follow us at www.twitter.com/tallcanaudio

Greetings. And Happy New Year TCA-Holes! Rob & Matt take a look back at the biggest stories in sports throughout 2017 with an extra eye on the ones they may have neglected at the time. All the while with the usual dick and fart jokes, because, well, that's kind of our bread and butter. Visit us at www.tallcanaudio.com Support the show at www.patreon.com/tallcanaudio Follow us at www.twitter.com/tallcanaudio

Rob & Matt return to discuss hockey in the Nation's Capital. Amongst the topics up for discussion are the just god-awful stretch the Senators are on, whether the Duchene for Turris deal is partly to blame, whether or not opponents have figured out "The System", how long coach Boucher will remain at the helm, whether Karlsson will remain a Senator long term, whether or not the team is truly for sale and some of the super obscure names on deck for the alumni game that will be part of the festivities around the NHL100 Classic played outdoors next week at TD Place. Lots to cover here as the Nation's Capital is on the verge of melting down around it's hockey team. Visit us at www.tallcanaudio.com Support the show at www.patreon.com/TallCanAudio Follow the show at www.twitter.com/TallCanAudio

Rob & Matt return to your ear holes packing all kinds of audio sweetness on your Halloween. Sometimes a band out of love or respect or just a sense of fun decides to throw down a cover rather than one of their own original tunes. And sometimes it's better than the original In Part 1, we take a look at some of Rob's favourite cover tunes and discuss what goes in to a great cover. Do you want to hear a new band put a different spin on it? Is it cool if it's a bigger hit than anything they've ever done on their own? A fun conversation on one of the more fun parts of music. Jump on in with us and maybe discover a new favourite. Visit us at www.tallcanaudio.com Support us at www.patreon.com/TallCanAudio Follow us at www.twitter.com/TallCanAudio

On the latest episode of Audio Whiplash, Rob & Matt discuss some new things coming online from TCA - chief among them a new way for you to get some additional content from us. Later on, a bad-ass rapper/rocker had his feelings hurt by a newspaper. A supposed serious newspaper had their feelings hurt by a musician. And everyone is crying about it despite their apparent roles in the world. So the guys laugh at all of them. Here's AW87. Visit us at www.tallcanaudio.com Support us at www.patreon.com/TallCanAudio Follow us on Twitter @TallCanAudio

Welcome to episode 81 of the TCA flagship, Audio Whiplash. It appears Rob & Matt are flying by the seat of their pants on this one as neither seem to be able to find their notes... So... yeah.... here we go. While careening out of control the guys discuss plans for a possible lakeside pod, whether or not it's fair game to be using your kids or significant others in your social media profile pics, a brave man attempting to take on a raccoon with nothing but his bare hands (and in those bare hands -a hammer), Hip-Hop officially overtaking Rock as the most popular type of music in North America and the death of Linkin Park's lead singer. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

The Group A Strep deep dive with extreme Rob/Matt tangents.  Jersey Syphilis, pus forming berry ice cream, GAS -don’t blame the dog, JHensen & AMozart, S.Furst RIP, The Big Hero Six Fist Bump, NO bedroom smart phones, CULTURE before treatment!, Fusibacterium Necrophorum, Scarlet Fever, Thomas Sydenham, Don Quixote, Andy Warhol/Jamie Wyeth and the Portrait of […]

On Audio Whiplash 73 Rob & Matt discuss the news that the 1995 album Jagged Little Pill by Alanis Morrissette is being turned in to a stage production scheduled to tour next year. Is Rob excited to go see it or will this be something just for Showtunes Matt? How does the album hold up in 2017? Later on, in the aftermath of the Manchester attacks, several huge acts are planning a benefit concert. Is it too soon? Does it lack respect for those lost or is this one of those times where the best thing you can do is confront it head on? Lastly, the US plans to ban laptops on all flights in and out of the United States in the fairly near future. Is this overkill or a reasonable response to what seems to be a growing threat? How far behind are we in Canada on this road and when can we expect to take similar actions? It's an up and down show that discusses some important issues and, as you'd expect, some nonsense.

Here's Tall Can Sports number 140 where Rob & Matt discuss "the code" in baseball and why it's gotten to a point that is just ridiculous on the heels of another charging of the mound between the Nationals and the Giants. Later on, the Windsor Spitfires win the 99th Memorial Cup and some people aren't too happy about it. Do they have a case? Is it time to change the format? If so, what's the best way to determine a National Champion? www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

It's a mish mash of awesome on the 61st episode of Audio Whiplash. Rob & Matt talk about the latest Trump fiasco, Playboy returning to nude photos after only a year without them, the 25th anniversary of Wayne's World and lots more. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are on the mic to discuss the Trouble hit on Mark Stone, the bounce back of the Florida Panthers, the ridiculous expectations of the Avalanche and tons more. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are feeling angry, apparently. It's all hockey and it's all rip jobs! On the show to get ripped are the Oilers, the Leafs the Blue Jackets, the All Star Game and ... the guys themselves. A whole podcast of people just getting blasted! So join in on the burials. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

For the first time in 2017, Rob & Matt are in the TCA studio to take a look back at the most recent hockey events. Up first, the Leafs host the Centennial Classic. Were the ticket prices out of whack? How did it compare to the game at the Big House a few years ago? Are the Leafs really turning the page? Then Matt breaks down an epic fight. And it did not take place in the octagon or on the ice. Scooter Boy faced off with Old Man in line for the Handicap Washroom after the Leafs Red Wings game. Who won this battle of the Titans? And finally, the boys wrap up the World Junior Hockey Championships. How could Matt's predictions have been so awful? Did this Canadian team actually over achieve despite losing the Gold Medal game? And tons more opinion on this edition of the event. It's TCS103 as we start in to another years. Let's get it started together. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are in the TCA studio for their second annual Christmas Eve World Juniors... Thing! It's all things surrounding Canada's favourite hockey tournament. How does Canada look going in to this year's event? Who do the guys think is taking it all? What are their favourite memories from tournaments past? And what is it about this event that speaks to this country in such a powerful way? Our Christmas Eve spectacular is here. So let's rock in to Christmas & the World Junior Hockey Championship together! www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are in the TCA studio to take a look back at the year 2016. What were the biggest stories? What did not receive enough attention? What might carry forward in to 2017? Talking all things Trump, terrorism, security, technology, music & tons more as we try to cram a whole year in to one episode of Audio Whiplash. You can follow Rob @CaptainBlowhard & Matt @TallCanaudio. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are back on the mic for an all new TCS. Early on in free agency it looks like the Blue Jays are going to cheap out, reverting back to the sad sack days for this fan base. Is it a reasonable approach for this ownership group or do they owe the fans a little something more? Later on, the boys check in on the Ontario based NHL franchises. Why are fans not turning out to see a Sens team that has gotten off to a hot start? And what is to make of the Leafs .500 take-off in which they are amongst the league's highest scoring teams but unable to keep the puck out of their own goal? Sports for a Monday morning. Let's rock y'all! www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

After a long absence, AW is back in your ears. Rob & Matt talk about a brand new kind of Herpes, what's wrong with bus people, how CNN has failed you throughout this election and a bunch more. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt continue their cross continent exploration of the NHL with a stop in the Central Division. There's been a ton of turnover here and so what is the new chain of command in middle-America? Are the Blues ready to take a step back? Does PK Subban make the Predators the new heavy hitters of the division? And can Dallas run and gun their way to a division title? So much to talk about regarding the toughest division in the league so let's get in to it. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt begin their trip across North America to kick off the NHL season in the west with the Pacific Division. Do the Ducks have the goaltending to keep rolling? Was the Sharks run to the final a fluke? Will any Western Canadian teams make the playoffs? Man there's a ton to cover in this division so it's a great place to start. TCS85 tells you all you need to know about the NHL's, possibly, weakest division. www.tallcanaudio.com facebook.com/tallcanaudio twitter.com/tallcanaudio

Over the summer Rob & Matt began a countdown of summer songs from 1985 to the present. To mark the end of the season the guys take a look back and finish up that countdown dissecting some of the real trash you people seem to enjoy listening to. facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are back on the air to talk about the events thus far in the World Cup of Hockey, the epic collapse of the United States program, whether or not having access to the young kids would have mattered and so much more. facebook.com/tallcanaudio twitter.com/tallcanaudio

Episode 63

In the latest episode of AW, Rob & Matt are apparently both feeling a little combative. Early on, Rob tees off on Buck or Two shoppers in a pretty savage way and then the boys get in to a discussion regarding Disney opening a park in China and the concessions that they had to make to get it done. Later on, things get interesting as they debate the merits of a ranking that came out this week of the top Canadian snack foods of all time. And of course, the weekly check in on the top summer songs of all time. Years 1987 and 2002. Jimmy Eat World vs Iron Maiden? You'll have to check it out for yourself. facebook.com/tallcanaudio twitter.com/tallcanaudio

At the end of a tough week for Canadian music fans, Rob & Matt break down where Gord & and the Hip fit in to the all time greats of Canadian music. How do their albums stack up against everyone else? Why didn't they blow up world wide? What does this final tour mean? The boys try to make it all make sense. facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are back to to let you know where the management teams from the World Cup of Hockey have messed up. And oh yeah. They messed up. facebook.com/tallcanaudio twitter.com/tallcanaudio

On the eve of the announcements of the final rosters for the World Cup of Hockey, Rob & Matt make their predictions. Who will play for Canada? Who are the final adds for the Young Guns? Should Austin Matthews get a look? All this and more on this TCS. facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt welcome you to the new home of the Tall Can Audio Network. And then quickly drive the thing right in to the ditch talking about a cloud of titties and all sorts of other tomfoolery. facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt are in studio and talking about early take aways on the Blue Jays, craft beer at the Rogers Centre, Sidney Crosby's remarkable return to form, the best 1 / 2 centre punch in the NHL & how do some teams get out of their culture of losing while some toil in it seemingly forever? facebook.com/tallcanaudio twitter.com/tallcanaudio

Rob & Matt explain why the apocalypse is basically right around the corner. Also, why Rogers Cable wants to rape every dollar you have from your bum hole pocket before said apocalypse takes place. Basically, Rogers and the end of the world suck on equal levels.

Rob & Matt are talking all things Toronto sports. Jose Bautista showed up to Day 1 of the Toronto Blue Jays Spring Training and immediately made himself the centre of attention. Meanwhile, Sweet Lou & the Leafs are selling anything & anyone not nailed down for draft picks.

Rob & Matt are back and all over the map in this one discussing the evilness of Ticketmaster & sites like it, why the Grammy's stink & how technology can bite cable-cutters in the ass around Super Bowl time.

Rob & Matt are back to discuss the at one time unthinkable free-fall of the Montreal Canadiens.

Rob & Matt are back with the first Audio Whiplash of 2016. The Canadian Dollar is right in the Pooper and we tell you who to blame. Also, a big boat sank a long time ago, Uber cleaned up over New Years, Ontario's legal system tells it's own cops to keep their hands off your iPhone & Matt actually reads a book! All this & more on the first AW of 2016.

Rob & Matt are back from vacation and breaking down a very disappointing World Juniors for Team Canada but a fascinating event overall. They also compare and contrast the Kyle Turris trade demand that sent him from Phoenix to Ottawa with Jonathan Drouin's recent trade request ouf of Tampa.

Rob & Matt are talking about how Toronto cabbies destroyed themselves, how a man put his job ahead of a young child's life & how Sweden has chosen to face the Syrian refugee crisis differently than Canada.

Rob & Matt are back talking about whether the Blue Jays are becoming Cleveland North, if idiot trolls are ruining fan voting forever at the NHL ASG and if it is a good idea to have an outdoor game at the World Juniors.

We are a quarter of the way through the NHL season so Rob & Matt answer some questions. Biggest surprises thus far? Why are Sens fna so up tight about this team? What should the Leafs do with their goaltending? Are the Stars for real? Tons more! And. What's next for the UFC after their biggest star got brought down? And have Men fully accepted Women's MMA?

The boys are back as Rob & Matt are breaking down the Hockey Hall of Fame class of 15, the Leafs start, Blue Jays season wrap up and much more.

Rob & Matt talk about the Patrick Kane situation & the league's reaction. After that we're breaking down the 2 Ontario-based teams, the Leafs & Sens.

On the heels of the NHL announcing the details of the upcoming World Cup of Hockey, Rob & Matt break it all down.

Rob & Matt search the NHL to find 3rd & 4th liners that could be productive top 6 guys. It's painful. Also, the Washington Generals have lost their last game.

Rob & Matt go in depth on the magic of live sports. Talking UFC crowd, World Juniors, the NHL Winter Classic & other unique live sporting events.

Rob & Matt talk about the 4 types of drunks, 3 mediocre Canadian bands & a new way to not pay your dinner bill in restaurants - sort of.

Rob & Matt delve in to the best & worst concerts they've seen, what a band owes you given the price of concert tickets & a wish-list of what & where they'd love to see a dream show.

Rob & Matt discuss what this is all about, how we got here and the change in mainstream media.