Podcasts about icebug

In this episode we share training tips for running a down hill race and recap our trip to the Revel White Mountains Marathon in New Hampshire. [box] Sponsors IceBug Running Shoes. Icebug's traction-packed running shoes excel in all conditions while treading lighter on the planet. Use code “MTA” to save 15%! MetPro Nutrition Coaching. -You can speak with a Metabolic Expert about your goals and get actionable steps toward fueling for performance, losing weight, adding muscle, or changing your body composition. Go to: MetPro: MetPro.co/MTA to get $500 off their concierge coaching. UCAN Energy -UCAN is offering the MTA community an exclusive chance to try Edge gels for FREE! All you pay is the cost of shipping. Look for the Marathon Training Academy Sample Pack! [/box]

Today we bring you a delightful conversation with the leads from Mpls Forest Femmes. These seasoned outdoorswomen join us to delve into the art of mastering winter attire. If you've ever grappled with what to wear and when to wear it while enjoying the great outdoors, this podcast is tailor-made for you.Consider this episode a personalized outdoor styling session. Not only will you discover their top picks for clothing suitable for various temperatures and environments, but they'll also share their preferred Icebug footwear to match each specific condition.LisaInstagram: @icebug_forestfemmesFavorite Local Trail: Any SNA especially Wood-RillA.K.A. Daytons WoodsFavorite Gear: Warm Skin Barrier Cream https://www.warmskin.com/Favorite Icebug Shoes: Icebug Arcus https://icebug.com/product/arcus-w-bugrip-gtx-cloudblueIcebug Sisu WendyInsta: @wellnesscoachwendyFavorite Trail: Minnesota River BottomsFavorite GearSummer: Icebug Pytho6: https://icebug.com/product/pytho6-w-rb9xCEP base layer:https://www.cepcompression.com/products/ski-merino-base-shirt-womenAbbyInsta: @abbyleigh22Favorite Local Trail: Theo WirthFavorite Gear:Winter Trail Icebug studded Pytho6:https://icebug.com/product/pytho6-w-bugrip-mangoblackFavorite Winter Pants:https://www.sugoi.com/en_us/women-s-subzero-zap-tights-u408510fCarolineFavorite local Trail: Hyland Insta: @sweetcarolinespIcebug Arcus RB9X for Summer Trail: https://icebug.com/product/arcus-w-rb9x-aquaarubaNicoleInsta: @snbrush5Favorite Trail: Wolsfeld Woods SNAFavorite Gear:Winter Trail Hike Boot the Pace3: https://icebug.com/product/pace3-w-bugrip-r-gtxOsprey Vest: https://www.osprey.com/backpacks-bags/outdoor-packs/trail-running-packsWillow:Insta: @willowhFavorite Local Trail: Lebanon HillsFavorite Gearhttps://www.hestragloves.us/womens-xc-primaloft-mitt-sand-printFavorite Shoes:Winter Trail Icebug studded Pytho6: https://icebug.com/product/pytho6-w-bugrip-mangoblackSummer Trail Icebug Aura high cushion gravel runner:: https://icebug.com/product/aura-w-rb9xJoin Mpls Forest Femmes on the trails https://www.facebook.com/ForestFemmesMinneapolis/Looking for Icebugs? www.icebug.com and check out the store locator to find them near you.

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every Sunday for a new episode. In this episode, Icebug Co-Founder & CEO David Ekelund talks about the challenges of founding and running a family business, his people leadership approach but also his commitment to sustainability, and much more. David Ekelund's Book Recommendations:

Talking with the Swedish entrepreneur of the year in our fresh episode of 'New Horizons'! Must a company perpetually expand to be successful? Does the journey towards a more sustainable way of life also demand a personal commitment to growth? These are the thought-provoking questions we explored during our recent visit to ICEBUG. Additionally, you'll discover why communal mushroom foraging and jogging have become integral elements of daily life at ICEBUG. The key takeaway from our visit is that personal development and achieving a work-life-balance are not just aspirations but can be tangible realities. Our podcast host, Fabian Nendza, engaged in a conversation with David about ICEBUG's vision of a "planet in balance", the Inner Development Goals and their collaborative solar energy project in Vietnam.  Grab yourself a coffee and enjoy “Fika” with David Ekelund! Relevant links:  https://icebug.com/ https://icebug.com/sustainability/solar-project https://www.innerdevelopmentgoals.org/ https://exponentialroadmap.org/ https://sdgs.un.org/goals

På skoföretaget Icebug vill man göra affärer på ett nytt sätt.Många vill göra affärer på ett sätt som inte förstör miljön och som inte sliter sönder medarbetarna. Men hur gör man för att det inte bara ska bli några tomma ord om hållbarhet på hemsidan? Vi bjöd in Lhina Segerbo, People & Culture Manager på företaget Icebug, för att prata om det här.Globala målen som företagsmålIcebug har valt att jobba med FNs globala mål som främsta mål istället för vinst och tillväxt. För att kunna göra det lägger de mycket tid och kraft på varje medarbetares välmående och utveckling.- Att få vara sig själv och få vara en hel människa genomsyrar det mesta vi gör. Då har också företaget möjlighet att få ut hela min potential istället för att jag ska behöva lägga mycket tid och kraft på att förställa mig, säger Lhina.Fysisk aktivitet och personlig utvecklingTre dagar i veckan stänger de kontoret en stund på dagen så att alla får komma ut och röra på sig, tillsammans eller på egen hand. De satsar också mycket på utveckling och har schemalagd tid för individuell och grupputveckling.- Just nu har vi fokus på den inre utvecklingen, sånt som får oss att bli tryggare som människor och tillsammans, säger Lhina.Vinst bara näst viktigastDet är klart att Icebug vill sälja sina skor. Att verksamheten är lönsamt är avgörande. Men det är inte allra viktigast. Som exempel: under pandemin fastnade leveranser för Icebug som för många andra. Då valde de att inte flyga hem varorna, trots att många kunder väntade på sina skor, helt enkelt för att det inte var en klimatvänlig lösning.Vinsten fick stå tillbaka för ett högre syfte.Lina berättar också att de vill väcka frågor om hur många skor vi egentligen behöver och hjälpa kunderna att kunna använda sina skor så länge som möjligt.Ett ramverk för inre utvecklingFör att jobba med sin inre utveckling har Icebug anlitat en organisationspsykolog. Ramverket de använder heter Inner Development Goals, en del av Agenda 2030. Arbetet innebär att i tur och ordning jobba igenom, i grupp men också som individ, hur de är, tänker, relaterar, samarbetar och agerar.Det handlar om att bygga psykologisk trygghet, en gemenskap där det är okej att göra fel och att inte alltid ha svar på allting.- Det stannar inte vid att jag utvecklas på jobbet, säger Lhina. Jag blir också en bättre mamma, partner och samhällsmedborgare. På mitt eget sätt. För om alla tänker och gör likadant kommer vi ju inte att kunna ställa om branschen vi är i, och det är ju därför vi finns. Hosted on Acast. See acast.com/privacy for more information.

Nu jäklar ska det hända saker! Men vilka mål ger bäst resultat och värde för verksamheten? Vilket målarbete maxar motivationen och får medarbetare att må bra? Chefakademins vd Cissi Elwin tar hjälp av organisationsexperten Stefan Söderfjäll för att skrota vanliga myter om mål och ta reda på vad som faktiskt fungerar. Vad säger forskningen? Hur gör de ledare som lyckas allra bäst med sitt målarbete? Är högt satta mål stressande eller peppande? Ska jag lägga fokus långsiktigt eller kortsiktigt?  Vilka mål motiverar mest? Måste mål gå att mäta? Möt också ett par chefer som delar med sig av konkreta och värdefulla råd som får både medarbetare och resultat att lyfta. Mer om gästerna: Stefan Söderfjäll är fil dr i psykologi, organisationsexpert och en av Sveriges mest efterfrågade föreläsare. Han är utbildare på Executive Master of Leadership & Management hos Chefakademin. Han har skrivit en rad böcker om ledarskap, team, mål och motivation, bland annat En liten bok om mål. Cecilia Lejon, kommundirektör i Värmdö kommun, driver ett banbrytande digitaliseringsarbete och har bland annat satt som mål att bli 30 procent mer effektiva. Hon var en av tre finalister i Årets Chef 2023. David Ekelund är vd och grundare av skoföretaget Icebug, ett snabbväxande entreprenörsbolag som blivit Gasellföretag två gånger om. Men nu har han tänkt om kring målarbetet och helt tagit bort tillväxt som mål i ägardirektivet. Samtalet leds av Chefakademins vd Cissi Elwin. Se samtalet som video här Cecilia Lejon, Cissi Elwin, David Ekelund och Stefan Söderfjäll pratar mål, målarbete och motivation.

For this last episode of 2021, we sit down and discuss marketing for FinTech companies with:Liz Lumley - Technology and Transaction Banking Editor at The BankerLiz Lumley is a global specialist commentator on global financial technology or ‘FinTech'. She has spent over 20 years working in the financial technology space, most recently as Director at VC Innovations and architect of the Fintech Talents Festival, Managing Director at Startupbootcamp FinTech London and an editor at financial services and technology newswire, Finextra.Eric Fulwiler - Founder & CEO of RivalEric is an entrepreneur who builds businesses through modern marketing and management practices. He is a well-known speaker and thought-leader on all things growth - including marketing, sales, management, and innovation. Over the last 15 years he's been lucky enough to help build some of the biggest brands in the world, from billion-dollar start-ups to Fortune 50 enterprises, and learn from some amazing people along the way. He spent 10 years in the agency world and was a first-15 employee and MD of EMEA for VaynerMedia , the world's biggest independent digital agency founded by Gary Vaynerchuck. For the last three years he's been the Chief Marketing & Commercial Office for 11:FS, a global fintech consultancy that builds digital banking and insurance propositions from scratch. He is the founder and CEO of Rival, a marketing innovation consultancy that helps businesses think, act, and grow like challengers. He's passionate about helping people fulfil the potential of their businesses, teams, and themselves.Mathias Eriksson -Brand & Marketing Director at JuniMathias Eriksson heads up marketing as the Brand & Marketing Director at Juni — the financial companion for ecommerce. Mathias is an anthropologist and journalist by training, internationally awarded leader and creative, and has spent 15+ years as an entrepreneur in the advertising-, media-, and tech space. He has spent the last five years in deep tech and digital transformation, first as a founding team member of AI-platform Adverai building the Meta-understanding of Marketing, and before joining Juni helping outdoor shoe brand Icebug transform to a consumer company building out their growth- and direct to consumer operations. Mathias perspective is in equal parts data & culture, art & science, and that is what makes marketing magical.Mathias is an appreciated public speaker and occasionally shares his insights on his blog. Born in the Forrests of Småland, now based in Gothenburg & Stockholm, Sweden, with an affinity for, and the second hometown in, Tokyo. Proud father and husband.

David is co-founder and owner of Icebug and board chair of the Scandinavian Outdoor Group. When you listen to him, you always feel as if a universe opens: He has so many angles to look at the world. He is now an activist for his sector, a spokesperson for sustainability in the outdoor and footwear industry and a so called new work entrepreneur empowering his employees. Complexity is where David feels most at home. He works with Icebug in a sustainable trend-setting way and shares his visions and views, when he is asked for. This is why I enjoyed the conversation a lot as we talked about inspirations, motivation and impact of action and about responsibility!

Jonas Svengård is an avid trail runner and professional bandy player who was born in Melbourne, Australia to Swedish parents. Eventually settling in Gothenburg, Jonas worked in the coffee and service industry for 20 years. Then one day, he read Haruki Murakami’s memoir “What I talk About When I Talk About Running” and he started running. Around the same time, his wife bought him a pair of Icebug trail running shoes as a Christmas present. This propelled Jonas to go meet Icebug’s CEO in person, and tell him that he wanted to work at Icebug. 5 days later he pitched the idea for “Winterrun”. Just 3 months later, he successfully organized his first event under the Icebug banner. Jonas has organized over 80 events across Scandinavia with the same mindset: to bring people together to experience the outdoors in a magical way. Some of these trail races include the West Coast Trail and the Frozen Lake Marathon. You can expect to catch Jonas running up Sweden’s West Coast, unless of course he is planning a new crazy adventure for people who share his passion and love for the outdoors.

Trailrunningpodden har träffat David Ekelund som är VD på skoföretaget Icebug. Ett företag som satsar hårt på hållbar produktion, hållbara produkter och som också vill uppmana hela branschen att jobba mot en mer hållbar framtid.

Detta är historien om en journalist som "bytte skor", teamade ihop sig med mamma och sedermera blev världens enda klimatpositiva outdoorsko-företag (enl. FN) och som byggt en fantastisk företagskultur. Missa ej! Kontakt: goteborgspodden@llexperience.se Produceras av: LL Experience AB

I Sverige är vi nästan bortskämda med starka varumärken som inte bara gör slitstarka produkter för att njuta av vår natur - utan som även tar sitt ansvar för de fotspår som konsumtion tveklöst lämnar på vår planet.Det senaste varumärket att få in en mycket tung utmärkelse för sitt miljöarbete är det Göteborgsbaserade företaget Icebug.Jag tog tåget ned för att möta upp med företagets VD och medgrundare David Ekelund för att få höra storyn bakom företaget och inte minst få höra varför just Icebug blivit uppmärksammade av självaste FN då de blev världens första skoföretag inom Outdoorbranschen att redovisa klimatpositiva koldioxidavtryck. See acast.com/privacy for privacy and opt-out information.

I det här avsnittet träffar vi Jonas Svengård, på skoföretaget Icebug. Han berättar om hur han tvingade till sig jobbet som eventansvarig, hur han själv hittade ut i skogen samt varför prylgalna män INTE ska kommer att kunna förstöra sporten traillöpning.

Friskvårdspodden möter Michaela Lindgren, grundare av Forest Femmes och David Ekelund, vd på Icebug. Vi pratar om löpning, hållbarhetsfrågor och mycket annat.

Jonas Svengård från Icebug besöker poddstudion och vi får veta mer om trender inom löpning, och om lopp som ett sätt att uppleva nya saker, resa och se nya platser.

Live from Huntington Beach, CA, Heather grabbed interviews from EPIC staff and elite athletes, and she gives her own thoughts on her first EPIC Series race. She interviewed Veronika Reinert, Bryan "TheGinger" Tremaine, Marc Montano, Robin Legat, and Hugo Frausto all about the unique race series that unites functional fitness with OCR.   We are partners with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

This week, Heather spoke with Sara Knight, an elite OCR athlete who placed second at last year's World's Toughest Mudder, 6th at the Spartan Race World Championships last year, and has run every Toughest Mudder race so far this year. Sara talks all about Toughest Mudder: the differences between each one, what she liked and didn't like, and how she was able to stay healthy and at an elite level between each one. Sara also talks about her experience with WTM, and her goals for this year. Together Heather and Sara discuss the other 24-hour races that are debuting, and Sara shares what motivates her to keep going in OCR and why she loves the sport. We are partners with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode I talk to running coach Dennis Welch. We talk about his background in running, how he got into OCR and how he got became a running coach. Dennis is the running coach behind the Endurance Project and helps OCR athletes achieve their running goals. He talks about what realistic timeframes are for improvement and how or if you could expect to hit a podium. We go on to talk about what a running coach could do for you as an athlete and if 180 steps a minute while running is really as important as you might have heard.  We are partners with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

Heather brings Conquer the Gauntlet Pro Team member Ashley Samples back on the show to talk all about her return to OCR and the podium after her time away while she was pregnant with her son. Ashley shares what it was like to be on the sidelines during that time, and the unique experience that it was. She talks about the challenges of returning to OCR after pregnancy, and the lessons she learned in that return. They also talk about long courses versus short courses, and debate mandatory obstacle completion versus burpees. They discuss Conquer the Gauntlet, Ashley shares her upcoming race schedule, and we briefly touch on Dustin Radney's excellent photoshop skills.   We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

Last weekend Heather drove up to Monterey to cover the Golden State Classic, the second race in Spartan's U.S. Championship series. She interviewed winners Hobie Call, Nicole Mericle, as well as Hunter McIntyre, Amelia Boone, and many others. The athletes share their experience with the race, their thoughts on the competition, and what they're looking forward to in their next race. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode of The Coach Pain Experience, Coach Pain and Jay discuss discipline: what it means in your life, how to be disciplined and the benefits it’ll have in your life. Enjoy this weekly Wednesday motivation, and get out there and be disciplined. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME20 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode, we talk to Tim Sinnett, the man behind Race Sherpa and Race Sherpa Rises. You may have also seen him around the races helping Rose Wetzel and the other top elites. Tim is a wealth of knowledge about OCR and we were excited to dig into the sport with him. We start by talking about USAOCR and some facts and myths about the race. We dig deep into the importance of short courses in OCR, and how the sport is simultaneously going in 2 directions at the same time. Tim breaks down for us the top competition this year and who to look for throughout the year. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME12 to save 20%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode we talk to Alyssa Hawley who recently won the first Spartan Championship Series event in Seattle. Alyssa tells us about how she got into OCR in 2015, and was quickly on the podium. In her short OCR career, she has been made a Spartan Pro Team member, and won a Championship Series event. The also tells us about her full-time job, and how she manages to maintain the training of a pro athlete with a full-time job. Lastly, Alyssa gets Heather even more scared of bears. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! If you are looking to get a wetsuit for your next Toughest Mudder, or are just preparing early for Worlds Toughest Mudder, check out Xterra Wetsuits!  Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode, we are live at the Spartan Race Championship Series in Seattle. We talk with Faye Stenning, Mark Batres, Robert Killian, Nicole Mericle, Ryan Atkins and Lindsay Webster about their race and what they thought of the course and competition. Additionally, Heather and I talk about our experience during the race, what we thought of the course, and the comparison between the Championship Series races and your average weekend Spartan. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! If you are looking to get a wetsuit for your next Toughest Mudder, or are just preparing early for Worlds Toughest Mudder, check out Xterra Wetsuits!  Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode we talk to Lindsay Webster about Toughest Mudder, her training, and her goals for this season. Lindsay shares with us her experience at the Toughest Mudder West. We talk about how she was able to do so well, and the course not being anything like she imagined. She talks about how she really likes the Toughest Mudder platform and that she plans on running as many Toughest events as she can this year. She talks with us about balancing her training for endurance events, but maintaining speed for events like Spartan Race, as she plans on running as many of the Spartan Championship Series races as she can as well. Lastly, she talks a bit about her burpee showdown with Faye Stenning from Spartan World Championship last year. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In this episode of The Coach Pain Experience, Coach talks about learning to love yourself. He shares with us his experience with someone who was clearly lacking love for themselves and how Coach helped him find it again. He reminds us that if you don't have love for yourself, when you are done with the race, and everyone goes home, you still have to face yourself in the mirror. Enjoy this weekly dose of motivation and let Coach show you how to love yourself again.   Connect with coach on Facebook, or on his website coachpain.net We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

In our first full episode of the Coach Pain Experience, Coach and I talk with OCR athlete Justin Hammond about keeping your eyes forward and not worrying about what’s behind you. Justin trains under Coach Pain, and is consistently on the heels of the top competitors. One issue he has been facing is being too concerned about the racers behind him, which has led to some less than desirable finishes at recent races. Coach talks about how to keep your eye on the goal in front of you, not only in your race, but in life as well. He talks about training to achieve your goals and takes a second to talk to Justin’s wife about her contribution to his success. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

Today Heather and I talk about our experience at the first ever Toughest Mudder in Los Angeles.  We take you through the rules you’d need to know for running a Toughest Mudder, the new obstacles, and the course itself. We also cover the gear we used, specifically our wet suites provided by Xterra Wetsuits as well as what we saw others doing on the course. Lastly we take you through the elite race, and some lessons learned for us and for Tough Mudder from this event. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

Coach Pain and I debut our new weekly segment “The Coach Pain Experience” where we take your questions about training, motivation and anything else that will help you live a healthier life. We talk about why we started this new segment, why it’s important to us and what the format will be. This will be an interactive show, so we want your tweets, Facebook messages and emails! You can find Overcome and Run on Twitter, Facebook and Instagram. You can find Coach Pain on Facebook, coachpain.net or email him at CoachPain.Life@Gmail.com. We just partnered with Icebug to get you a discount on your next pair! Use head over to Icebug.com and use code OVERCEOME10 to save 10%! Evan Perperis sent us his book “Strength & Speed's Guide to Elite Obstacle Course Racing” to check out. We will read it and get back to you with some additional details. In the meantime, head on over to teamstrengthspeed.com and check out their new podcast or order the book. Make sure you are following everything we are doing by taking a look at our Instagram,  Facebook and joining our mailing list!

Sofie Jugård Löfgren är VD för det Östersundsbaserade eventföretaget Aktivut, som skapar både stora och små event i fjällvärlden. I det här avsnittet av Säljpodden förklarar hon hur man skapar stora event som bygger varumärken åt företag och vad friluftslivet har för inverkan på oss när vi väl kommer ut. Med kunder som Fjällräven, Icebug, Haglöfs, Naturkompaniet och andra stora outdoorföretag, så har hon etablerat sig bland de stora varumärkena och hon berättar hur det gått till. Vi pratar om hur det är att vara Stockholmare bland Jämtar, hur hon skapade Fjällräven Extreme Marathon som första uppdrag i bolaget och hur hon nu är involverad i flera stora fjäll- och naturlopp med Aktivut.Sofie som varje år guidar flera grupper i fjällvärlden, berättar om hur saker händer i en grupp när de kommer ut och ska hjälpas åt att laga mat, resa tält och göra upp eld. Vem är det som blir ledaren på företaget när alla är trötta, blöta och hungriga? Vilka saker berättar människor om sig själva, när de sitter framför elden och inte har mobilen att fingra på?Hon menar att friluftsliv och aktiviteter utomhus verkligen gör annorlunda saker med en grupp och som inte går att återskapa inomhus i en konferenslokal och ger dig som chef en ny syn på kvaliteter som din personal har, som du aldrig sett inomhus på kontoret.Vi pratar om hur ett företag som väljer att förlägga en konferens eller ett event i fjällvärlden eller med friluftsliv som inriktning, kan skapa konkurrensfördelar gentemot andra företag och attrahera personal som söker likasinnade. Hon berättar också om hur företag kan använda och få upp sitt CSR-tänk (Company Social Responsibility), hållbarhets- och miljöfrågor på agendan, genom att använda friluftsliv som plattform.Du får höra varför du som jobbar på ett företag som inte sysslar med friluftsrelaterade produkter och tjänster kan växa med hjälp av friluftsliv. T ex kommer du förmodligen inte att byta revisor om du går och pratar en mil om dagen och lär känna personen (och alla skatteknep) på ett annat plan eller är med på ett lopp som ett företag som du är kund åt arrangerar. Sofie berättar också om hur friluftsliv i andra länder, såsom USA och Hongkong skiljer sig mot hur vi i Sverige är vana att använda naturen och hur hon blir anlitad runt om i världen för att vara rådgivare till arrangörer av stora friluftsevent.Om du vill att Sofie ordnar ett event eller konferens i fjällvärlden åt ditt företag, så ska du ta kontakt med henne på:sofie@aktivut.se eller 070-226 81 00. Gå gärna in och titta på hemsidan för mer info: www.aktivut.nuFölj Aktivut på FacebookFör att få lite inspiration från några av Aktivut's event, så titta på de här videorna:Fjällräven Classic: https://www.youtube.com/watch?v=ncNdu59u8cQIcebug xperience: https://www.youtube.com/watch?v=rvcOVxrh9tBjörnturen: https://www.youtube.com/watch?v=S9RvfnIrMmMTierra Arctic Ultra: https://www.youtube.com/watch?v=Hy1CP9by9fw/Mattias P.S. Om du gillade det här avsnittet, så får du gärna dela det i sociala medier och i dina kanaler eller gå in på iTunes och söka på Säljpodden och skriva en kommentar. Tack! D.S. See acast.com/privacy for privacy and opt-out information.

Strap à seins, orteils douloureux, inov-8 vs. Icebug et une demi-douzaine de montres: découvrez ce qui fonctionne... ou pas, dans un épisode consacré à nos essais d'équipement.