Podcasts about internet marketing podcasts

In today's episode of the Internet Marketing Podcast we're getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you're keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.In this episode:04:38 SEO's shift to contextual relevance over keyword stuffing, and how it's impacting local businesses' organic visibility.07:00 Why SEO professionals should be prioritising true marketing over algorithms.16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.18:08 Improving website content for better search engine visibility can be an easy win.20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations. Resources mentioned in this episode:Local Search Tuesdays by Greg GiffordRicketyroo blog More about our guests: Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses. Connect with Amanda here: https://ricketyroo.com/https://www.linkedin.com/in/amanda-j-96797686/ Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.Connect with Greg here: https://searchlabdigital.comhttps://twitter.com/greggiffordhttps://linkedin.com/in/greggifford To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we're joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you're keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.13:08 Exploring the formation of engaged communities.16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode:https://self-compassion.org/ https://freelancecoalition.org/ More about our guests:Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.Connect with Areej here: https://www.linkedin.com/in/areejabuali/https://www.womenintechseo.com/ Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world's leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we're joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you're here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.In this episode:04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.22:42 New algorithms – why the use of exact match keywords is still relevant. Resources mentioned in this episode:https://searchengineland.com/https://searchenginehubbub.com/ More about our guest: Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team. Connect with Kyle here: https://www.linkedin.com/in/kylecaliphjohnson/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let's dive in!In this episode:05:25 Taking the measurements – recommended tools to measure specific marketing metrics.08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.17:38 Why adaptation is important when catering for diverse audiences.Resources mentioned in this episode:https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/https://coreupdates.com/https://ellenforster.substack.com/https://www.tiktok.com/@aliceisgratified More about our guests: Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO. Connect with Natalie here:https://nataliearney.com/https://www.linkedin.com/in/natalie-arney-33844052/https://twitter.com/__nca Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years' experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK's biggest wedding planning brands. Connect with Zoe here:https://www.instagram.com/zoeburke_editor/https://www.hitched.co.uk To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let's dive in!In this episode:06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.16:27 Utilising the ‘dates of interest' calendar for easy campaign recycling.19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue. Resources mentioned in this episode:The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books https://connective3.com/resources/ More about our guests: Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester. Connect with Olivia here: https://www.linkedin.com/in/olivia-bence-883260132/ With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors. Connect with Will here: https://www.linkedin.com/in/will-waldron-0b0088111/https://connective3.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you're looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.In this episode:06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.07:45 How does social media fit into brand ownership and responsibility?13:00 Discussing leadership and thought leadership in organizations.16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.19:22 Encouragement to explore new ideas and resources. Resources mentioned in this episode:How to build a story brand by Donald Millerhttps://www2.deloitte.com More about our guests: Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years' experience in technical and on-site SEO, she heads up all SEO delivery across clients. Connect with Annika here: https://seeker.digital/https://www.linkedin.com/in/annika-haataja/ Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online. Connect with Kineta here: https://www.schoolofsocial.org.uk/https://www.linkedin.com/in/kinetakelsall/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you're looking for practical tips on how to improve your global campaigns, this episode is for you.In this episode:03:46 Peace's focus on Africa's leading presence as an emerging international market.07:39 Why understanding cultural context is crucial for effective international campaigns.12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?17:54 Why having a good network is essential when hiring local freelancers, especially translators.20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode:https://www.lennysnewsletter.com/ https://www.reforge.comhttps://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator. Connect with Peace here: https://www.youtube.com/peaceitimiofficialhttps://www.linkedin.com/in/peaceitimi Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications. Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

https://www.internetmarketingpodcast.net Welcome to episode 156 of the official Internet Marketing Newsletter Podcast featuring David T Fagan. As a former CEO of Gorilla Marketing, which sold over 23 million books worldwide, David has a storied history of elevating brands and individuals to iconic status. In the helm of the Icon Builder, he's now focused on crafting the image and market presence of tomorrow's leaders For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 156 of the official Internet Marketing Newsletter Podcast featuring David T Fagan. As a former CEO of Gorilla Marketing, which sold over 23 million books worldwide, David has a storied history of elevating brands and individuals to iconic status. In the helm of the Icon Builder, he's now focused on crafting the image and market presence of tomorrow's leaders For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

In today's episode of the Internet Marketing Podcast, we're discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years' collective experience. If you're looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.In this episode:07:41 Understanding Google's priorities in website searches.11:16 Unique page content and SEO alignment analysis.14:03 Why information architecture is important for website structure and on-site SEO.20:09 Recognising customer needs, seeking resources for customer needs. Resources mentioned in this episode: Moz – Beginners Guide to SEO Web app design resource – patterns.dev More about our guests: Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.Connect with Sally here: Linkedin.com/in/sally-r-seowww.seoinmotion.com Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce. Connect with Mark here: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/https://weareroast.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

https://www.internetmarketingpodcast.net Welcome to episode 154 of the official Internet Marketing Newsletter Podcast featuring Anik Singal, a visionary entrepreneur, and the driving force behind Lurn. Today we're going to dive deep into the mind of the man who's turned his passion into a thriving business empire and is now a beacon of hope and guidance for entrepreneurs worldwide. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 154 of the official Internet Marketing Newsletter Podcast featuring Anik Singal, a visionary entrepreneur, and the driving force behind Lurn. Today we're going to dive deep into the mind of the man who's turned his passion into a thriving business empire and is now a beacon of hope and guidance for entrepreneurs worldwide. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

We're back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can't wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or viahttps://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

https://www.internetmarketingpodcast.net Welcome to episode 153 of the official Internet Marketing Newsletter Podcast. Today, I'm thrilled to be chatting to Jason Fladlien, a trailblazer in internet marketing, webinars, and so much more. With product sales in excess of 250 million, Jason's journey from humble beginnings to becoming a global influencer in internet marketing is nothing short of inspiring. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 153 of the official Internet Marketing Newsletter Podcast. Today, I'm thrilled to be chatting to Jason Fladlien, a trailblazer in internet marketing, webinars, and so much more. With product sales in excess of 250 million, Jason's journey from humble beginnings to becoming a global influencer in internet marketing is nothing short of inspiring. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 152 of the official Internet Marketing Newsletter Podcast. Today I'm excited to chat with a remarkable entrepreneur and innovator in digital marketing. Kevin Polley is the man behind ARP Reach, a powerful email marketing tool. ARP Reach has been pivotal for many leading names in internet marketing, offering advanced functionality that rivals even some of the highest level subscription-based autoresponder services. Kevin is also the visionary behind V2 Movement. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 152 of the official Internet Marketing Newsletter Podcast. Today I'm excited to chat with a remarkable entrepreneur and innovator in digital marketing. Kevin Polley is the man behind ARP Reach, a powerful email marketing tool. ARP Reach has been pivotal for many leading names in internet marketing, offering advanced functionality that rivals even some of the highest level subscription-based autoresponder services. Kevin is also the visionary behind V2 Movement. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 151 of the official Internet Marketing Newsletter Podcast . Today we're joined by a marketer and entrepreneur with a rich background stretching back to a keen interest in direct marketing that goes back to the 1980s. Over the years, Mark Bishop has spearheaded successful launches, including Niche Synergy. With his latest endeavor BLOX, he's set to guide aspiring entrepreneurs through the intricacies of affiliate marketing. And from his home base in Bristol Mark balances family and a thriving online career. So let's dive into the journey and insights of Mark Bishop. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 151 of the official Internet Marketing Newsletter Podcast . Today we're joined by a marketer and entrepreneur with a rich background stretching back to a keen interest in direct marketing that goes back to the 1980s. Over the years, Mark Bishop has spearheaded successful launches, including Niche Synergy. With his latest endeavor BLOX, he's set to guide aspiring entrepreneurs through the intricacies of affiliate marketing. And from his home base in Bristol Mark balances family and a thriving online career. So let's dive into the journey and insights of Mark Bishop. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 149 of the official Internet Marketing Newsletter Podcast featuring someone who's been at the forefront of tech and marketing for well over a decade now. He's the man behind many of the most successful software as a service products, including ClickDesigns, which has really taken the industry by storm. Now, don't worry if you've not heard about ClickDesigns yet because we're going to find out much more about that and the man behind it. Mo Latif. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 149 of the official Internet Marketing Newsletter Podcast featuring someone who's been at the forefront of tech and marketing for well over a decade now. He's the man behind many of the most successful software as a service products, including ClickDesigns, which has really taken the industry by storm. Now, don't worry if you've not heard about ClickDesigns yet because we're going to find out much more about that and the man behind it. Mo Latif. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 149 of the official Internet Marketing Newsletter Podcast featuring someone who I guess you could call a disruptor, as together with his business partner, he's become one of the major players in the field of lead generation and funnel pages. In fact, you may have heard of Andy's company already, because it's rather well respected in its field, it's called Convertri. And it's well worth checking out if you plan on having your own online business. Andy founded Convertri because he thought landing page platforms could do things better. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 149 of the official Internet Marketing Newsletter Podcast featuring someone who I guess you could call a disruptor, as together with his business partner, he's become one of the major players in the field of lead generation and funnel pages. In fact, you may have heard of Andy's company already, because it's rather well respected in its field, it's called Convertri. And it's well worth checking out if you plan on having your own online business. Andy founded Convertri because he thought landing page platforms could do things better. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 148 of the official Internet Marketing Newsletter Podcast featuring someone who has been educating his members about internet marketing since 2007. Dennis Becker is one of the most trusted online experts, someone who's not only created products about how to Earn1KADay, but also has a website and online community that shows you how to do just that. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 148 of the official Internet Marketing Newsletter Podcast featuring someone who has been educating his members about internet marketing since 2007. Dennis Becker is one of the most trusted online experts, someone who's not only created products about how to Earn1KADay, but also has a website and online community that shows you how to do just that. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 147 of the official Internet Marketing Newsletter Podcast featuring someone who's been working in the online space since 2007. Steve Dougherty has been creating white label or rebrand how-to videos for internet marketers and others who wish to learn how to make money online through his company, PLR Video Direct. With over 16 years experience, I think we're in for a fascinating conversation. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 147 of the official Internet Marketing Newsletter Podcast featuring someone who's been working in the online space since 2007. Steve Dougherty has been creating white label or rebrand how-to videos for internet marketers and others who wish to learn how to make money online through his company, PLR Video Direct. With over 16 years experience, I think we're in for a fascinating conversation. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

On this week's episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.You'll learn:Why podcasts should be utilising and investing in videoHow YouTube has changed people's TV habitsWhy audio podcasts will always have their placeHow the barrier to entry with podcasting has reduced significantly in recent yearsSome of the latest innovations in podcast advertisingWhy you might want to consider podcast trailersMENTIONED ON THE SHOW:Ian Forrester - https://uk.linkedin.com/in/cubicgardenAndrew Gold - https://uk.linkedin.com/in/andrewgold07Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/Will Njobvu - https://www.linkedin.com/in/william-njobvu/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

https://www.internetmarketingpodcast.net Welcome to episode 146 of the official Internet Marketing Newsletter Podcast featuring one of the U.K.'s most successful entrepreneurs Simon Coulson. Simon started a series of internet businesses and has now built five separate seven figure online businesses. In that time he's generated over £30 million or $38 million in sales, from his combined businesses, the first £2 million of which was from his spare room in his house. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 146 of the official Internet Marketing Newsletter Podcast featuring one of the U.K.'s most successful entrepreneurs Simon Coulson. Simon started a series of internet businesses and has now built five separate seven figure online businesses. In that time he's generated over £30 million or $38 million in sales, from his combined businesses, the first £2 million of which was from his spare room in his house. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

On today's episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what's new in TV advertising. On the show you'll learn: · What Addressable TV is· The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it's important to test and learn with your ads and budget · Some of the reasons businesses have avoided TV ads in the past and why it's more affordable and accessible than ever · Some of the common myths about modern TV advertising and why they aren't true · Which sectors are most successful when it comes to modern TV ads· What Steve is really excited about when it comes to the future of TV advertisingCONNECT WITH STEVE/SKY ADSMART· https://www.adsmartfromsky.co.uk/ · https://www.linkedin.com/in/steve-wild-90a58014/ · stephen.wild@sky.uk· https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT:· scott.colenutt@sitevisibility.com· https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:· https://www.sitevisibility.co.uk/· https://www.youtube.com/user/SiteVisibility· https://twitter.com/sitevisibility· https://www.facebook.com/SiteVisibility· http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 145 of the official Internet Marketing Newsletter Podcast featuring online marketing expert Jen Perdew listen now and discover secrets for overcoming imposter syndrome and running a hugely successful internet marketing and product development business. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

Welcome to episode 145 of the official Internet Marketing Newsletter Podcast featuring online marketing expert Jen Perdew listen now and discover secrets for overcoming imposter syndrome and running a hugely successful internet marketing and product development business. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 144 of the official Internet Marketing Newsletter Podcast featuring copywriting expert Shane Nathan listen now and discover secrets for writing email copy that gets opens and clicks. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

https://www.internetmarketingpodcast.net Welcome to episode 144 of the official Internet Marketing Newsletter Podcast featuring copywriting expert Shane Nathan listen now and discover secrets for writing email copy that gets opens and clicks. For more great Podcast Episodes be sure to check out: https://www.internetmarketingpodcast.net

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 143 of the official Internet Marketing Podcast featuring copywriting expert Tom Yevsikov listen now and discover how to begin turning words into money. Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

Welcome to episode 143 of the official Internet Marketing Podcast featuring copywriting expert Tom Yevsikov listen now and discover how to begin turning words into money. Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:Jeff's approach to learning new analytics products, and specifically Google Analytics 4Why you should migrate to Google Analytics 4 as soon as possibleKey GA4 dates you need to be aware of What should the scope of a GA4 migration include?What are the benefits of the new data-driven attribution model?Referenced on this podcast: https://analyticscanvas.com/https://supermetrics.com/Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162 CONNECT WITH JEFF/DATA DRIVEN U:https://www.datadrivenu.com/https://www.youtube.com/@DataDrivenU CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 142 of the official Internet Marketing Podcast featuring email marketing expert Craig Simpson. Listen as he shares his strategies for using the time tested methods of Direct Mail to driving traffic to your website by simply posting prospects a letter. Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

Welcome to episode 142 of the official Internet Marketing Podcast featuring email marketing expert Craig Simpson. Listen as he shares his strategies for using the time tested methods of Direct Mail to driving traffic to your website by simply posting prospects a letter. Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

Welcome to episode 141 of the official Internet Marketing Podcast featuring email marketing expert Greg Ceasar. Listen as he shares his strategies for creating an online income simply by merging together the profitability of information publishing with the distribution giant Amazon.com Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

Welcome to episode 141 of the official Internet Marketing Podcast featuring email marketing expert Greg Ceasar. Listen as he shares his strategies for creating an online income simply by merging together the profitability of information publishing with the distribution giant Amazon.com Be sure to stop by https://www.InternetMarketingPodcast.net to pick up the show notes and subscribe for updates each time new Podcast content is released.

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.On the show you'll learn:How you can scale handwritten notesHow to use handwritten notes when following up with cold trafficWhat a Pen Plotter is and how the technology has advancedHow Simply Notes started as a side-hustle The benefits of handwritten notes over emails or letters etc. The industries that are more responsive to handwritten notes CONNECT WITH RICK /SIMPLY NOTEDhttps://simplynoted.com/ https://www.linkedin.com/in/rick-elmore/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers:Do we need a new jingle?Who makes a great guest for the Internet Marketing Podcast?How do we make our podcast booking process as efficient as possible?How do we prepare for podcasts?How much research goes into each podcast?What happens on the day of recording?Scott's advice on creating an optimal recording environmentWhat to expect from the Internet Marketing Podcast in the futureReferenced in this episode:Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/Calendly: https://calendly.com/TidyCal: https://tidycal.com/Kindle Unlimited: https://amzn.to/3BwxfBa[Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWCZencastr: https://zencastr.com/Squadcast: https://squadcast.fm/Riverside.fm: https://riverside.fm/Blue Yeti microphone: https://amzn.to/38yKMM3Scarlett Audio Interface: https://amzn.to/38zKk0kRode PodMic: https://amzn.to/3jAqx7aShure SM7B micrphone: https://amzn.to/3BOzP5VCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.In this episode we discuss:How Career Ready helps young people in the UK access employmentTokunbo's first year goals as Career Ready's CEOHow Career Ready harnessed the advocacy of alumni to showcase the importance of their workHow the pandemic accelerated Career Ready's use of technology to engage young peopleWhat is social mobility?A breakdown of Career Ready's services for employers and young people and how to access themReferenced on this episode:https://www.impetus.org.uk/youth-employment-grouphttps://careerready.org.uk/career-ready-at-18/https://www.sitevisibility.co.uk/career-ready-case-study/CONNECT WITH TOKUNBO / CAREER READYhttps://careerready.org.uk/https://twitter.com/toksytweetsCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.**UPDATE**Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.In this episode we discuss:What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?How might the Core Web Vitals impact roles of SEO professionals?A description of what the 3 key Core Web Vitals areWhat are 'page experience signals'?Why business owners and webmasters may need increased development budgets in 2021/22How to benchmark your current performance and tools to help analyse performance against Core Web VitalsHow will you know if your site is impacted by the Core Web Vitals update?Referenced on this episode:https://search.google.com/search-console/abouthttps://developers.google.com/speed/pagespeed/insights/https://web.dev/vitals-tools/https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=enhttps://developers.google.com/search/blog/2020/05/evaluating-page-experiencehttps://developers.google.com/search/blog/2020/11/timing-for-page-experienceCONNECT WITH MARCOS:marcos.martin@sitevisibility.comhttps://twitter.com/markookamihttps://www.linkedin.com/in/marcos-alvarez-martinCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest... See acast.com/privacy for privacy and opt-out information.

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.In this episode we discuss:What we can learn from comedians about brevity in communicationScenarios where humour can help you deliver important messagesWhat 'stacking' is and how it can impact communicationHow self-deprecation can create an environment that brings people togetherUsing stand-up practices and building self-confidenceReferenced on this episode:[Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA[Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8bCONNECT WITH KIRSTY / ROAR TRAINING:https://www.kirstyhulse.com/https://www.linkedin.com/in/kirsty-hulse-01337a1b/https://twitter.com/Kirsty_Hulsehttps://www.instagram.com/kirstyhulse/https://roar.training/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.