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4 episodes with affiliate summit
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Jason Hunt is Co-founder of Merged Media, a leading digital marketing agency specializing in SEO, social media, and advertising strategies to drive business growth. Under his leadership, Merged Media has achieved significant client success, rapidly scaling businesses. Known for his innovative marketing solutions, Jason is a past rockstar turned marketer, author of Drop the Mic Marketing, and host of Drop The Mic Podcast, where he interviews industry leaders on cutting-edge topics. With over a decade of experience, he has been a featured speaker and host at marketing conferences worldwide, such as Ad World, LeadsCon, The Affiliate Summit, and The European Summit. In this episode… In the entrepreneurial world, standing out is vital — especially in the competitive digital marketing realm. Have you ever wondered how some companies seamlessly merge and thrive, achieving success in a saturated market? What are the secrets behind turning a simple idea into a thriving business, and how does one navigate the challenges of partnerships and integrations? Jason Hunt, a digital marketing and AI expert, offers insights into these questions through his journey in building a leading digital marketing agency. He solved the issues of market saturation and business expansion by merging his social media agency with a top SEO company, creating a more comprehensive service offering. This strategic move allowed them to stand out, leveraging the strengths of both companies to drive growth. Jason highlights the importance of partner fit, detailed role definition, and shared visions, which were instrumental in the smooth transition and success of the merger. He emphasizes the value of building a recognizable brand and establishing trust with clients — crucial factors in maintaining long-term business relationships and generating high-quality leads. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Hunt, Co-founder of Merged Media, about innovative digital marketing and agency growth strategies. Jason discusses the origin story of Merged Media, tips on navigating partnerships and mergers, how agencies can stand out amidst the noise in the digital marketing space, and smart marketing tactics for boosting customer engagement.
What if stepping out of your comfort zone could revolutionize the way you run your gym? Join us as we unpack our transformative experience at the CrossFit Northeast Affiliate Summit, where we discovered the power of collaboration and community within the CrossFit world. Embracing the spirit of shared learning, we explore the ripple effect such events can have on enhancing gym operations, member retention, and the overall CrossFit experience.The weekend kicked off with an invigorating workout alongside CrossFit's top leaders, including CEO Don Fall and Director of Global Affiliates Jada Koons. Their participation not only showcased authentic leadership but also reinforced the vital role of community in CrossFit. We recount the memorable Friday night workout led by Denise Thomas, which broke the ice and built camaraderie among attendees. These shared moments highlighted the importance of engagement and the sense of belonging that underpins the CrossFit ethos.Our reflections go beyond just workouts, delving into the profound impact of mentorship and coaching. We share personal stories, like Denise Thomas's journey influenced by inspirational mentors, emphasizing how encouragement and authenticity can lead to lasting change. By fostering open communication and sharing knowledge with fellow affiliate owners, we advocate for a stronger, more united CrossFit community. This episode is a call to action for gym owners to prioritize growth, strategic decisions, and genuine care to maximize gym value and impact, ultimately enriching the lives of athletes and owners alike.@crossfitbison @crossfittraining @crossfit @crossfitgames #crossfit #sports #exercise #health #movement #crossfitcoach #agoq #clean #fitness #ItAllStartsHere #CrossFitOpen #CrossFit #CrossFitCommunity @CrossFitAffiliates #supportyourlocalbox #crossfitaffiliate #personalizedfitness
Tres atletas amateurs comprometidos se reúnen con Nat Díez, la country manager de CrossFit de España y hablan de Affiliate Summit 2024 y otros temas de CrossFit.
Dylan Gaines boasts over 23 years of experience in Payment Processing, beginning his journey as a sales representative for UMS Banking. Initially tasked with managing all Citibank Branches from North Hollywood to Downtown, totaling 30 branches, Dylan handled all leads and sales responsibilities with finesse. Following Citibank's acquisition by First Data, he spearheaded the creation of a groundbreaking division within UMZS Banking, earning a promotion to VP National Business Development. In his elevated role, Dylan focused on forging new referral partnerships, particularly in the realm of E-commerce merchants. Collaborating with web designers, developers, internet marketers, and financial consultants, he capitalized on networking opportunities at conventions and conferences. These efforts resulted in the generation of millions of dollars in processing for UMS Banking. In 2009, Dylan co-founded International Payment Solutions with a vision to address the challenges faced by E-commerce merchants dealing with chargebacks and refunds. Recognizing a lack of understanding among merchants regarding the factors contributing to these issues, Dylan and his partner Chris committed themselves to educating and consulting clients on chargeback reduction strategies. Their dedication to guiding businesses through chargeback challenges earned them a reputation for caring and effective solutions. Building strong banking relationships enabled International Payment Solutions to onboard merchants facing processing challenges, including those unfairly placed on monitoring programs or MATCH lists. Dylan's expertise led to partnerships with prominent Mastermind Groups and speaking engagements at conferences like Traffic and Conversion and Affiliate Summit, where he shared insights on fraud prevention and chargeback reduction. Dylan's contributions to the E-commerce space have solidified his status as an opinion leader, leading to features in CEO Life magazine and an upcoming book titled "The Pitfalls of Payment Processing," to be published by Epic Media. His commitment to empowering merchants to navigate payment processing challenges while maintaining their processing capabilities has cemented his reputation as a trusted advisor and industry expert. Listen to this illuminating Sharkpreneur episode with Dylan Gaines about revolutionizing e-commerce. Here are some of the beneficial topics covered on this week's show: - How it's important to understand proper sales funnels and avoid misleading guarantees in e-commerce. - How International Payment Solutions employs strategies to mitigate chargebacks through alert systems and rapid dispute resolution. - Why business owners should provide personakized customer support over email interactions. - How building partnerships with web designers, marketers, and industry specific organizations expands your business reach. - How International Payment Solutions has an affiliate program structure where partners can refer new clients. Connect with Dylan Gaines: Guest Contact Info Links Mentioned: intpaysol.com Learn more about your ad choices. Visit megaphone.fm/adchoices
To truly excel as a CrossFit Coach, you must embrace the journey of continuous improvement and deeper knowledge. This process not only refines your skills but also enriches the entire community by setting a higher standard of excellence. By committing to personal and professional growth, you inspire others to do the same, creating a ripple effect of improvement and success. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:09) - New CrossFit Roots Location (03:55) - Affiliate Summit in Denver (04:59) - Importance of Leveling Up in CrossFit (06:27) - Judges Course and Standards (09:16) - Members Taking the Level One (14:00) - Benefits of Level One Certification (18:18) - Advantages of Level Two Certification (22:59) - Mandate for Level Two Credential (26:29) - Bonus for Level Three Certification (31:00) - Professional Development in CrossFit (35:41) - Distractions and the Level Three (43:11) - Shifting Emphasis in CrossFit Community (46:25) - Other Great Certifications and Seminars #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit's secrets to conversion. Here are some of the beneficial topics covered on this week's show: - How Upsellit's technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit's personalized data more valuable. - Why Upsellit's technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices
If you have any topics, questions or just want to say hi, hit us up in the Instagram DMs; @crossfitcontessa or email; amanda@crossfitcontessa.com.au! As always, let us know what you think of this episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofcrossfit/message
______ If you want to turn your business around, become profitable (or MORE profitable), and enjoy being a CrossFit Affiliate Owner...we want to work with you. We're helping hundreds of other Affiliates every week become leaders in the space. Book a call right now at this link: Affiliate University - https://www.besthouroftheirday.com/affiliate-university ______ Did you know we've created the best tool out there for CrossFit Coaches to help them level up their coaching? Well, we did. And we're using it to bridge the gap between CrossFit Seminar Staff and everyday, regular Coaches. Thousands have signed up already, and you can can check it out too here: The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
Staying still is not an option. You have to take action if you want your CrossFit Affiliate to be the world-class business of your dreams that has massive impact on your community. You should do these two things... Follow us on IG : https://www.instagram.com/besthouroftheirday/ Sign up for the Weekly Newsletter : https://www.besthouroftheirday.com/newsletter Interested in leveling up your CrossFit Affiliate? Go here : https://www.besthouroftheirday.com/affiliate-university Check out this offer from our Official Sponsor : O2 Buy 3 x 24-packs, get 2 x 24-packs FREE, plus a branded O2 mini-fridge and a O2/BHOTD Yeti Rambler Go to drinko2.com, click wholesale to fill out the registration form, and select "Best Hour of Their Day Podcast" in the "How did you hear about O2?" question. --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
On today's Lunch With Norm, we are with Partner Acquisition & Development Manager with Awin US, Jeannine Crooks! We discuss 5 things to consider before starting an affiliate program. Today, find out what the opportunities are when using an affiliate program for you business, the benefits of having an affiliate program, and what the realistic time demands are when managing affiliates. As the Partner Acquisition & Development Manager with Awin US, our guest works closely with advertiser programs of all sizes, from HP, Lululemon, Bloomsy Box and ValuePet Supplies. She is a frequent speaker at a variety of conferences including Affiliate Summit, FinCon, TBEX and MailCon. She works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. With 20+ years in affiliate marketing, she is always happy to share her knowledge to help others succeed in the industry she loves. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Partner Acquisition & Development Manager with Awin US, Jeannine Crooks is here. Today, we discuss 5 things to consider before starting an affiliate program. With over 20+ years in affiliate marketing, she is always happy to share her knowledge to help others succeed in the industry she loves. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.
In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. In der 16ten Folge Time for Learning freuen wir uns auf eine spannende Kooperation mit Affiliate TalkxX in dem Nawid Company und Tom & Tobi über ihren persönlichen Jahresrückblick 2022 sprechen. Heute geht es um folgende Themen: - Affiliate Asia, Affiliate Summit, Affiliate World, OMR, TactixX - Ausbildung & Weiterbilung - Content-Seiten vs. Gutschein-Seiten - Einstiegsbarrieren - Internationale Messen - Private Equity, Konsolidierung des Marktes - Shoop.de - Syngerie-Effekte - Webinare
Willkommen bei Back 2 Basics – der neuen Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die zehnte Folge behandelt folgende Themen: - Consent Management Platform - DSGVO & Telemediengesetz - Messen - Ad World, Affiliate Summit, AffiliateWorld, OMR, TactixX - Überblick Skripte - Vertrauen - Website Platzierung - Whitelist
Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
As agency partners, we have access to an insane amount of backend data and insights into our clients' business. Now what? How can we use all of that data to build momentum in our clients' revenue pipelines and translate those insights for them so that they can make the case when they're at the table with the decision-makers on their team? On this episode of Build a Better Agency, we're joined by CRM and sales expert Eric Stockton, VP of Demand Generation at SharpSpring. Eric gives us a behind-the-scenes look at the industry-wide shift in focus from outbound marketing to inbound lead generation. We talk about what this means for agencies and how we can help our clients adjust to a “quality over quantity” mindset — without freaking them out. Eric is a past keynote speaker at a series of marketing-related trade shows, including MarketingSherpa events, eCommerce Retail Executive Summit, Email Summit, B2B Demand Generation Summit, ContentBiz, MarketingExperiements virtual events, and Affiliate Summit. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why the industry is shifting its focus from outbound to inbound leads — and what that means for agencies How to help our clients make that shift without freaking out Why focusing on quality over quantity does NOT mean you'll be getting fewer leads What Eric means when he tells his clients to focus on their “North Star” metrics Whether or not the “quality game” is truly sustainable Ways we as agency partners can help clients divorce themselves from metrics they don't — or shouldn't — care about
There's hundreds of things you need to do as a content creator: strategizing your outreach, building your audience and scaling efficiently chief among them. But how do you do that in today's world, where everything moves at the speed of light? We've got the answer. Enter affiliate marketing, an often underutilized revenue stream. On Summer of Live 2019, Mediavine On Air host and Senior Director of Marketing Jenny Guy picked the brains of two affiliate marketing experts. Amanda Williams, a Mediavine travel publisher and affiliate ace on her website A Dangerous Business, and Jeannine Crooks, Partner Acquisition and Development Manager at Awin, a global affiliate marketing network. Listen in and get ready to earn as Amanda and Jeannine tell us all in today's episode of Mediavine On Air! Helpful Resources A Dangerous BusinessJeannine's LinkedInAwinMediavine Ads and Affiliate Marketing: Striking the Right BalanceImproving In-Post Affiliate Earnings with Katelyn Fagan: Mediavine On Air Episode 7 https://www.youtube.com/watch?v=5F3WJ4qhlqI&t=25s Transcript [MUSIC PLAYING] JENNY GUY: Hello. Welcome. It is Wednesday, August 7th. It is the final month of the 2019 Summer of Live. And even though it is hot and dry most places around the world right now, we are making it rain here at Mediavine and continuing our focus on monetization. Welcome and thank you for joining us. I am Jenny Guy. I am the marketing manager for Mediavine. And I have two amazing guests that I'm going to talk more about here in a second. But what we're focusing on today has the potential to be a really highly lucrative revenue stream for content creators. But it also has the potential for being complicated and challenging to get going. We are talking about affiliate marketing. What did you think of when you heard the term? Did you have excitement, dread, bewilderment? Well, luckily, my two incredible guests, when they hear affiliate marketing, they also hear cha-ching, because they know how to earn. They are experts from different sides of this equation. So first, I have Mediavine publisher Amanda Williams. She has one of the top travel blogs on the internet, a Dangerous Business, which she started in 2010. In 2018, a Dangerous Business was awarded a silver award for Best Travel Blog in the 2017-2018 Lowell Thomas Travel Journalism Competition, which is hosted annually by the Society of American Travel Writers, SATW for the acronym. So not only is the content on her site phenomenal, a Dangerous Business helps drive more than $35,000 in sales to its affiliate partners every month. Amanda is also killing it with ad revenue and relationships with brands and tourism boards. Hello, Amanda. Welcome to the Summer of Love. AMANDA WILLIAMS: Hi. Thanks, Jenny. JENNY GUY: Yay. We're so glad you're here. So she's on the blogger side of the equation, clearly. And I also have Jeannine Crooks. She is the partner acquisition and development manager at Awin, a global affiliate network. She is especially experienced in affiliate marketing and internet marketing and creating successful partnerships and developing effective, profitable websites that generate immediate involvement and results. She's a frequent conference speaker everywhere from Affiliate Summit to TBEX and the Military Influencers Conference. She's also a travel writer herself. And her work has appeared in most of the major newspapers across the US and Canada. Thank you for joining us, Jeannine. JEANNINE CROOKS: Well, thank you for inviting me. Glad to be here. JENNY GUY: I'm so excited to have you both here. So I know that there are a lot of questions out there about affiliate marketing. So please make sure to post in the comments. And I will make sure that we ask the questions to my wonderful guests. But let's start with the more general question, ladies. So you're both extremely well-traveled, both literally and figuratively,
It's hard to believe I haven't even known Marcus for a year yet. What started as a unsolicited outreach by me to Marcus, via LinkedIn, has turned into what I believe will be a life-long friendship.Marcus has accomplished so much at such a young age, but throughout the journey also had to relearn what matters most to him...his family. He has an uncanny way of seeing and creating opportunities that help both some of the largest companies in the world and also individuals like myself. The work I did with Marcus changed me by helping me better understand myself, which happens to be the same person I so intentionally want to help. "We are Noah's walking home together."Join us as we talk about:Identity and growing up in a bi-racial familyNot being black enough or white enoughAlmost losing the thing that matters most to himHow building a play house for his girls changed everything The power of forgivenessConnection is everythingGet ready to enjoy this super rich conversation that covers so many important human topics.About MarcusMarcus Murphy is a business expert who cares deeply about the flourishing and success of entrepreneurs. He previously worked for Yelp in San Francisco, going from start-up to a multi-billion dollar giant. He sits on the advisory board at Linkedin and is a sought after speaker and trainer to LinkedinLearning's more than 22 million students. Marcus worked at Keap as the Global Partner Development Manager where he developed and broadened new international markets throughout Europe, Asia, Latin America, and Africa. Marcus was a senior member of the executive team at DigitalMarketer and is widely known for his business partnerships with people and brands like Tony Robbins, Daymond John, Gary Vaynerchuk, and Linkedin. Marcus is a speaker with keynotes at conferences like INBOUND, Hypergrowth, Dreamforce, Social Media Week, ICON, Digital Sales and Marketing Day, and many more. He is also the host of Traffic and Conversion Summit and Affiliate Summit, boasting more than 20,000 attendees between them. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs. On a more personal note Marcus is a husband to his beautiful and talented wife Gina and their two amazing daughters Florence and Pearl.Social: LinkedIn
Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in commerce revenue for the first time. VigLink was the first company to apply display advertising techniques including realtime bidding and historical purchase behavior to in-content commerce links. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Targetted the needs of the publisher side half of the commerce relationship. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Meredith and Vertical Scope. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Personally led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations. Personally recruited and hired more than 100 candidates across every startup discipline. Acquired competitors: Driving Revenue, LinkSmart and Prosperent. Raised venture capital: First Round Capital (Josh Kopelman), Google Ventures (Rich Miner), Emergence Capital (Kevin Spain), RRE (Will Porteous) and others including Reid Hoffman and Deep Nishar investing personally.
My guest on this week's episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC. Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit. I'm going to start our conversation by asking him some questions about a presentation he delivered at this year's Pubcon Florida. The presentation was a playbook for post-pandemic digital PR and reputation management. Tony will discuss his five-part plan for avoiding a reputational crisis online. I'm also going to ask Tony a little bit about a column he wrote in Search Engine Journal titled, “Google Ads is Not for Small Business Anymore. Here's Why.” Tony argues that if a business can't spend at least $3,000 per month on Google Ads, the program simply doesn't work anymore. What should small businesses do instead? Stay tuned for Tony's suggestion. Grab something cold to drink and join me for a conversation with Tony Wright. We'll chat about why you need to do digital PR proactively, we'll talk about the unique considerations for reputation management in a post-pandemic world, and I'll ask Tony what it means for his company to be on Moz's Recommended List again in 2021. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it's time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Calling all wine lovers for this special episode featuring Wine Club Group just in time for the holidays. Whether you're a wine connoisseur or a new to the scene, a wine club can be a great way to expand your knowledge and try new varietals. Listen in to this week's episode of the Big Food Talk to hear from the experts and founders of WineClubGroup.com as they tell us how their website can help you choose the perfect wine club no where you live, your taste and your budget. The Wine Club Group is made up of 3 friends that I've known for many years through our ties in the affiliate marketing industry and attending events like Affiliate Summit. Needless to say we all grew up in that industry and spent a lot of time socializing, eating and drinking wine. In my opinion, wine brings people together just as much as food can which is a reason why I started this podcast. What is a Wine Club ? Meet Tricia, Todd and Eric who started a wine club review site at wineclubgroup.com. Wine of the month clubs are a great method of learning about wine, getting exposed to new wines and enjoying your favorites. There are a number of types of wine of the month clubs, from those offered by wineries, or wine stores, or wine vendors delivering wine to consumers throughout the country. The premise is you can put your love of wine on autopilot by having your favorites delivered straight to your door. Everyone likes different types of wine and using a wine review site like wineclubreview.com can really help you narrow down which direction you should go to get started. Since alcohol shipping laws vary from state to state, they've created a “shop by state” page to see which of their favorite wine of the month clubs deliver to your state. Wine Clubs Provide an Experience Tricia explains how wine relates to her food experiences. She loves food but doesn't consider herself a foodie. So is it possible to simply enjoy wine without having to learn about all the nuances of the varietals, acidity, color and hints of fruit? With a wine club you're entering a curated experience that can fit your taste. It's part of the experience of having wines chosen for you. Imagine, how many times have you gone the liquor store and stared aimlessly down the aisle not knowing what to try or if you'll like it? Wine clubs make it possible to experience new wines or wines you're familiar with depending on how wine adventurous you are. What are the Best Wine Clubs? Wine, like food is subjective depending on your own preferences and tastes. Eric and Todd give us their picks for their favorite wine clubs and how each of them meets their personal tasting preferences. I can tell you that after this interview I'll be checking out Firstleaf and you may want to as well. I'll let Eric tell you why when you listen in. Wine clubs also make a great gift. As Tricia points out, one of the perks giving a wine club gift is it seems super fancy but you can also find one on a budget. If you have a favorite wine club I'd love to talk with you about it so join me on Instagram to join in the conversation.
The Marketplace: Online Business | Marketing | Finance| Lifestyle
I've been in the affiliate marketing space for almost 20yrs and have done well both as an affiliate and an affiliate manager. I created sites early on (late 90's) when I just had an Amazon banner up and even as recent as November, 2016 I sold a subscription box affiliate website. I've managed small to large multi-million dollar affiliate programs (Buyseasons, Lenovo, etc...), sit on the board of Affiliate Summit the largest affiliate marketing conference. Although this space changes a lot, some things stay the same. I hope there's something you can take from this. Also check this link out to explore more on affiliate marketing (deck included) http://www.affiliatemission.com/heres-free-affiliate-marketing-best-practices-lesson/
Greg Hoffman is the Founder and CEO of Apogee Agency, an award-winning affiliate marketing agency. With more than twenty years of experience in digital marketing, Greg has cultivated a reputation for integrity and an adherence to a rigorous set of standards that protect and nurture affiliates and merchants alike. Before founding Apogee Agency, Greg served as leader of various agencies specializing in marketing and public relations. Affiliate Summit has selected Greg as a speaker nine times and his sessions have consistently ranked in the top ten by every standard: content, speaker, attendance, and audience growth. In this episode… When working with new brands looking to get into affiliate marketing, Greg Hoffman starts by talking to them about expectations. Based on what he has seen over the years, he wants brands to understand that affiliate marketing is not a silver bullet. While it does bring in new customers, it may take time to substantially increase sales. Because of this, Greg has a few tried and true strategies to quickly and successfully get a brand's affiliate marketing program off the ground. First, brands need to know who their target audience is and what products are ideal for them. They also need to get their overall website, sales, and conversion rates affiliate ready. So, are you prepared to launch a profitable affiliate marketing program? Greg Hoffman, the Founder and CEO of Apogee Agency, joins James Thomson in this week's episode of Buy Box Experts to talk about how he helps brands launch their affiliate marketing programs. Greg discusses the evolution of the affiliate marketing industry, the recent changes to Amazon's affiliate program, and the types of brands that are best suited for affiliate marketing. Stay tuned.
Kevin De Vincenzi, Jon Fondy, and Bennet Kelley return and reunite to WMR.FM a decade after hosting the WebmasterRadio.FM series called Inboxed. They are back to host Internet Traffic Kings.Listeners, get ready to rise to the ranks of the online marketing hierarchy and take some notes from the original royals of revenue. Kevin, Jon and Bennet are back to open up a traffic chest of knowledge from the best of the best.We learn what Kevin has been doing with email marketing and internal media buying and being recognized for outstanding digital marketing by the folks at Affiliate Summit.Plus, Bennet follows up on his work with running the Internet Law Center, plus reports on the new California Consumer Privacy Act, represents victims of online harassment, data broker laws in California and Vermont and more.
We’re here today to talk about events and affiliate marketing, two topics where Shawn Collins, founder of Affiliate Summit is a pioneer and is here to share his insights.Shawn is Co-CEO of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing.He is also the Co-Editor-in-Chief of FeedFront Magazine and Founder of GeekCast.fm, a marketing podcast network where he hosts This is Affiliate Marketing.His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required reading by affiliate managers. He wrote the Amazon best-selling book, Extra Money Answer, as well as Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates.Website: https://podcast.babbleboxx.comiTunes: https://podcasts.apple.com/us/podcast/beyond-the-boxx/id1481895725Spotity: https://open.spotify.com/show/0UVIN4zEpMmU8XmXNyNFQ0Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx
Hustle Bragging is something that has become more prevalent and today's show revolves around that such subject. Do you post on social media bragging about your late-night binge working or compromises you're making in your personal life to accommodate your professional ambition? Is that who you really want to be?As this week's guest would say "That’s not exciting or interesting. And it’s damn sure not something to aspire to."In this episode of PressThis, we interview Shawn Collins the co-founder of Affiliate Summit about his journey in realizing that professional ambition isn't a path to personal happiness. Shawn shares his thoughts on why not only do personal well being and professional ambition need to co-exist, but now focusing on personal well being can actually make you MORE productive professionally.
Good affiliate marketers can make millions of dollars without creating a single product. Learn how to become a successful affiliate marketer by the man who literally wrote the book on it, Shawn Collins. The post Learn About Affiliate Marketing From the Co-Founder of Affiliate Summit, Shawn Collins appeared first on Side Hustle Elevator.
Steve Brown is the CEO of Matchstick Ignite -Consulting Firm for Customer Service and Phone Sales.In this episode, Steve Brown discusses affiliate marketing, how to understand the customer's journey, and how to navigate the Affiliate Summit West show.RESOURCE MENTIONED CRYSTAL KNOWS ► https://crys.io/s/wzVAG5 SHOW NOTES SUBSCRIBE TO ALL THINGS TELESALES PODCAST ► WWW.ALLTHINGSTELESALES.COMSHOW DESCRIPTIONTwice a week, Jake Lynn interviews the world’s top sales experts like Scott Leese, Kevin Dorsey, John Barrows, Jake Dunlap, Brian Burns, and many more -- to reveal tips and insights you can use to generate more revenue and close more business online and over the phone. If you want to learn the most powerful sales secrets from the top sales experts in the world, subscribe to the podcast.ALL THINGS TELESALES WEBSITE ► AllThingsTelesales.comLINKEDIN ► https://www.linkedin.com/company/64255888/FACEBOOK ►https://www.facebook.com/allthingstelesales/YOUTUBE ►https://www.youtube.com/channel/UCRQ98JUE1Mm3K9ez2DOxVhw/ABOUT JAKE LYNNJake Lynn coaches sales leaders to accelerate phone-based conversions by providing end-to-end engagement solutions. As a Phone-Based Sales Leader, Jake focuses on sales engineering cloud-based tech for contact centers and training Telesales professionals to win more deals. ABOUT STEVE BROWN"I am an open, passionate and ambitious individual; I love to watch professional baseball, grilling on the BBQ, and spending time with my family. I am the owner of Matchstick Ignite LLC and my favorite quote is John Cena's Hustle, Loyalty, and Respect." - Steve Brown.FOLLOW JAKE LYNNLINKEDIN ► https://www.linkedin.com/in/jakelynndotcomFOLLOW STEVE BROWNLINKEDIN ► https://www.linkedin.com/in/steven-brown12/MATCHSTICK IGNITE ► https://matchstickignite.com/Accurately predicted by Crystal Knows, Steven tends to speak directly and make decisions quickly. He is likely to take charge in a situation and explore worthwhile, effective solutions. His determination and confidence can make him a strong leader.STEVE'S CRYSTAL PROFILE ►https://allthingstelesales.com/wp-content/uploads/2020/01/SteveBrownCrystal.pdfSIGN UP FOR A FREE TRIAL OF CRYSTAL KNOWS ► https://crys.io/s/wzVAG5 Support the show (http://www.allthingstelesales.com)
Failures are not your enemy. They are stepping stones for launch. If you are not failing you are not trying hard enough. We explain how to capture the power of failures and setbacks to come out better and stronger.
Why we need to make honest assessments about our selves in order to get results. Otherwise, you are lying and cheating yourself. Are you a bit lazy, overweight? Maybe a procrastinator? Do you spend countless hours studying up on things and use that as an excuse to not execute them? You need to know your strengths and weaknesses in order to become better.
Big Sean makes is sales video for a new funnel. He and Bluehair Dave go over what went right and what went wrong!
Choosing to compete and gauge your progress by comparing to others is a trap. Avoid doing this and work to make yourself better each day and you will achieve your goals much quicker.
Mat Fraser is now being coached by Tia-Clair Toomey's husband and coach, Shane Orr. Greg Glassman met with 10-year affiliates in Whistler.
We discuss the self-sabotaging habit of dwelling on NO's and 'closed doors' instead of keeping your eyes open for the much more frequent OPEN DOORS. What we sometimes fail to realize are the myriad of opportunities all around us. Put yourself in a position to succeed by realizing everyday has new opportunities.
We explain how Dave won an AFFY Award in NYC for Internet Excellence at Affiliate Ball. The guys explain what it is and how you earn one. Also, a breakdown of the trip to NYC as a digital marketer through an expert's eyes. Explain how networking and the ups and down's of digital marketing can even out to a very long career.
Dave learns a lot after being invited to join the Affiliate Summit Advisory Board. He takes a trip out to NYC for a few days to attend meetings. A lot of insider info on the new directions digital marketing it taking. Also, networking notes.
How to avoid the HUGE mistake of letting your 'inside doubter' stop you from achieving your dreams. THIS podcast could change your life. You might not even realize how your own self destructive behavior is stopping you. We explain in a practical and somewhat funny way our OWN experiences with this and solutions for it.
Dan Cohen is the Group Commercial Director at Savings United and has worked in the performance marketing industry for over 14 years.
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He shares his personal and professional insights through smart marketer and zipify apps.
Have you ever let other peoples opinions stop you? Has it hindered your own growth? We go indepth on why haters are haters and why they don't matter...
Stop trying to move the goal posts and instead manage yourself! We discuss how huge amounts of time are wasted from trying to change the world instead of changing ourselves. Chasing your dreams is hard. Don't make it harder by trying to change things you have ZERO control over. Don't make the class easier. Make yourself smarter. Don't try to move the mountain. Learn how to climb it!
Hear the insight into good networking.. the old fashioned kind. And why a night out with people in your field could yield you HUGE returns.
This Week’s Guest: Sara Malo Sara Malo, Client Success Manager at Affiliate Summit, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 97 I wanted to learn more about the real Sara, so I asked her a variety of questions I figured she had not been asked in previous interviews. We discussed... Her favorite city to run in Back when she was a bad influence Tom Brady Running a daycare in the past Addiction to Fortnite Tree House Brewing Running in patterns to draw pictures Links from this episode Sara on Facebook Sara on LinkedIn Sara on Instagram Sara on Twitter Affiliate Summit Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.
Behind the scenes of one of the most amazing Inner Circle meetings ever… On today's episode Russell recaps some of the cool stuff from the last four days of Inner Circle meetings. He also shares his insights on a TV show he loves and talks about his new Batman suit. Here are some cool things you should listen for in this episode: The new rule that will be enforced within the Inner Circle. Why they came up with this rule in the first place and why it will help Russell to go deeper into his teachings. And hear Russell's crossover prediction with one of his favorite TV shows. So listen below to find out some insider stuff from Russell's Inner Circle. ---Transcript--- Hey everyone, this is Russell and this is a late night Marketing In Your Car, I hope you don't mind. I'm actually just about to start watching 24, before I do I wanted to kind of reflect on the last 4 days and share some cool stuff with you guys. We had our Inner Circle group here in Boise. We had 2 Inner Circle groups. One group on Monday and Tuesday, and a second group on Wednesday, Thursday. It's the first Inner Circle at the new office, which was so insane. Because that was the whole reason I moved into this new office, if I'm completely honest. It's because I wanted to have a room to do Inner Circle meetings in. A year and a half ago, almost 2 years ago, I went to Joe Polish's Genius Network Event at his office. We were in his office and we walked up the stairs into this room, it was layed in a way where you could have a lot of people in it. As soon as I saw the room, I was like I want this. I took a bunch of pictures of it and then went home and messaged our realtor and said we wanted a place and we started looking around and all the sudden I remembered this place we looked at before. I didn't like the office before because it was layed out really weird, but I was like if we gutted the whole thing and rebuilt it, we could do this. So we put the offer in and now a year and a half later we're in and we just did our first Inner Circle meeting, which is so cool. So there's lesson number one. When you see it, then you gotta go and get it. Which actually reminds me of one of my favorite stories, it was a story I'll probably mess up the details. I think it was at the grand opening of Disney World, and they were there opening day and the news and the reporters and everyone's there. And they're opening up Disney World and at the time, Walt Disney had passed away and one of the reporters standing next to Roy Disney, who was Walt's brother. He looked at Roy and said, “Hey, it's a shame that Walt didn't live to see this.” And Roy looked back at the reporter, he said, “No, you don't understand. Because Walt saw this, that's why we're here today.” It's such a cool thing, so many of us have a vision of what we want and we don't get it. Anyway, I hope that's inspiring. I saw it, and I didn't think about it. We had got it, and now it's here and it's insane. I think it was cool and it was fun having our own room because we can control the energy and the music and the motion. Thanks to Garret White, he came to one of our last Inner Circle meetings at our hotel room. They used to be in hotel rooms and he kind of shifted how we do the format of stuff, which has added a whole other level of energy to it. It's crazy, in Inner Circle, there's a hundred people in it. But we broke it down into four groups, 25 in each group. So we had 25 that came Monday, Tuesday. 25 came Wednesday, Thursday. And then in April we've got two more groups that come through. It's funny because April groups are packed. We had to shut those groups down because we had so many people. These groups are smaller and I get super nervous during smaller ones. Because I'm like, “They're not going to meet as many cool people.” And all these things, but it seems like the smaller groups almost are better sometimes. Because the smaller the more intimate, we get a lot more done. The two groups, I wish ….first off, I can't even believe that I get paid to be in that room with these entrepreneurs and people that legitimately are changing the world in so many different areas and have so many unique ideas and things that I would never think of or fathom. To be able to sit there, honestly for four days just have a chance to absorb their ideas and mindset. Watching these people and we have companies from smaller companies doing whatever, up to, one of the guys in our group is the main marketing guy for the Truth About Cancer, they did a launch, did 20 million dollars. They're about to do a launch, and my guess, this new launch they're putting out called the Truth About Vaccines, and they'll probably do 50-60 million dollars. Then there's people in the software space and people in the….it's so unique. I've been to other mastermind groups but it's like everyone's in the same industry so it's hard to glean much because everyone's trying to do the same thing. It's so diverse. It's almost like there's not two people in the same genre of business so it's just insane. And so this is kind of a cool thing and this is what I wanted to share with you guys because……I might be ruining the surprise for Inner Circle members, but the first few groups at the end of it, I basically got up and thanked everyone and we gave everyone these shirts that say Inner Circle For Life on it. And I told them, “Look, this is the deal. The Inner Circle for me was never about making much money. I make good money on it, but you know Clickfunnels is what makes my real money. This is kind of a thing, in fact, there's been multiple times where I almost shut it down because I don't know if it's worth doing and pursuing because it's pulling me away from Clickfunnels, which is my focus. I finish I four day event like this, I can't even fathom not having this in my life, how much I get from it. From the group and the people. My goal with this was never a big coaching program where I could just keep running people through it, bring people in and let them back out the other side, which is how most other mastermind groups that are out there happen.” So because of that we set a cap, about a year ago…..and I think at the time we had 37 people in it. I was like, “If I was to know how I could facilitate this, I can't facilitate more than 100 people the way I do it. So I'm going to cap it at 100 and when we get to 100 we're going to stop selling it and close it out.” And at first it was kind of a dream. I didn't think that was actually possible. Then after we kind of put that limit on it, it grew almost instantly. It was crazy, bloomed and filled all the way up to 100 so we shut it down. What's interesting is after we shut it down, then there's always some kind of float where one or two people go out and then people come in and it goes back and forth. It just kind of…applications come in and if we have spots we call them, if not we don't. That's kind of how it works. We have people fight and beg to get in sometimes. So that's kind of what happens, but recently, over the last few months, there's been probably 5 or 6 people that have been in Inner Circle and then they're like, “I love it, I don't want to lose it, but I'll put it on pause for 3 or 4 months and come back later. Hold my spot, though.” I was like, a couple of these first off, it's not really fair to me or my team. I was like, it's not really fair to them. It's really not fair to the rest of the group. I said, “My goal is not to keep bringing new people into this group, my goal is I want to take this group and go deeper and deeper and deeper.” So I basically told them that today. So because of that, we decided to set this new rule. We gave everyone a shirt that says, Inner Circle For Life on it. The rule is if you need to leave the Inner Circle, for whatever reason, it's totally cool and we'll always remain friends but if you leave, you can't get back in. That's the new rule, that's it. So if you leave, your spot's gone. And what's interesting is for the most part, everyone is laughing and cheering and excited for that. And I didn't tell everybody this but while I was sitting in the meeting, just today, not like the last four days, just today, we got 17 applications for Inner Circle during today's session. I almost wish I told them that. If you decide to leave, there's a line up. 17 people today applied for your spot. And that's coming in all the time. Some days are less, some days there's 10, some days there's 5. Whatever, but today alone, 17 applications came in for Inner Circle, and there's not any…I actually have no idea. But I mean, it's pretty dang close. If it's not full there's one or two spots. But then when those are in, it's done. Like I said, what I kind of told them is that if you cancel, we still love you, but you can't get back in. And I want people there, in the Inner Circle for life. Because I want to be able to go, because even we have a new batch of probably 8 or 10 people that came in new since the Funnel Hacking Live event, it kind of got it back up to being at capacity. And today at, or the first day I spent the first 3 hours sharing the insanely cool stuff that we're doing that I don't have a chance to share anywhere else. So I'm showing all this stuff and I'm like, ahh….New people don't have a foundation to build on this next level stuff. I'm trying to show what we're doing to get from 8 figures to 9 figures, which is insanely ……it's kind of crazy. We went from 7 figures to 8 figures in a year and then I think in two to two and a half years we'll pass 9 in a year. Which is crazy but how do you do that? It's really shifting from…the traffic source isn't how you do it, how you scale. I remember showing these guys all this stuff, but it sucks because some people, the newer people aren't ready for that yet, because they don't have the foundation of the last twelve months. The first twelve months of the Inner Circle is all about getting your front end funnel and lead in acquisition right to where you can consistently bring in people. Not everyone, but the majority of the Inner Circle have that now. They've got funnels coming in consistently. It's like, okay now we gotta build on this. So I wanted to shift and go super deep and I did, but I had to back step and spend almost 30 to 45 minutes giving the foundation. Here's kind of to catch everyone new up. This is what we gotta focus on and you still gotta do that, but now let's jump into where we're going. So many cool things I wish I could share with you guys. I wish everyone could be inner Circle. I wish it was possible. One of the cool things we were sharing was basically there are, and if you study Jay Abraham at all, there's three ways to grow a company. Get more customers, get them to spend more, and then get them to buy more often. That's the only three ways. Get more customers, get them to spend more, and get them to spend more often. So you look at that, it's like well how do you execute on that? So getting more customers are all about acquisition funnels. What are the funnels you have in your business that are there to acquire customers? Again, that's the whole months of the Inner Circle have been getting our group masters at customer acquisition. I'd say more than half of our Inner Circle has a front end webinar that they're consistently driving leads into every single day. It's an acquisition thing. I would say the other half are other types of funnels. Some are book funnels, some are high ticket funnels, but most everyone has a really good lead acquisition funnels in place. That's step number one, how to get more customers. Step number two then, how to get your customers to pay more. That type of funnels is what we call an ascension funnel. We've got step one, the acquisition funnel, acquiring customers. Step two is ascension funnels for ascending customers. So I showed them behind the scenes of our ascension funnels. How are we getting people from dollar trial Clickfunnels to $97 a month to $297 to our $3000 to our $10000 and then to our $25000. What are the funnels inside of our business that are ascending people. Where else can I talk about this kind of stuff. People have to be a certain level to understand this part of it. So I want to keep the group so I can keep going deeper, but I showed them acquisition funnels. I'm sure some of you saw Follow up Funnels. At the Funnel Hacking Live event I did a presentation about Follow up Funnels and we did it all for my birthday. Probably didn't all sink in, in a week or two. But that ascension funnel is huge for us. It's ascending people up from $97 a month to $300 a month and it's huge for the growth of our company. So that's number, again Number one, get more customers through acquisition funnels. Number two get your customers to spend more through ascension funnels. And then number three is get them to buy more often, and that's through your monetization funnels. So now it opens this question. What are all the monetization funnels that are possible? What could they be? So I was showing the ways for monetizing people on the back end. What's interesting, this comes back to the new book, the new opportunity. So in the Expert Secrets book, the foundation, I wish I could…I wish you were sitting here and we were all on the same page. So three ways to build a culture, three ways to build a mass movement, attractive character, future based cause, and then the new opportunity. Then there's two ways to structure the opportunity. One's an opportunity switch and the other's the opportunity stack. Opportunity switch is usually your acquisition funnel, you're switching them to a new opportunity and then everything else you sell that person in the future is an opportunity stack. So the monetization funnels are what are the other opportunities I can stack within this vehicle? I know for some of you guys, especially if you just got on my podcast are like, “What is Russell talking about? This sounds like math or PHD or something.” But if you go back through and listen and read the book…again, I just got done spending four days with my advanced members, so I'm geeking out. So hopefully, those of you guys who are at that level are kind of geeking out with me. And those who are beginners are thinking, “I don't know what he's talking about, but this sounds amazing. I'm going to go study and this will make sense pretty soon.” When I was in school I remember my teachers talking, I had no idea what they're saying and by the end of the semester I was like, “Oh, that's what they're saying. It's still boring but at least I get it.” This won't be boring when you get it. You'll be like, “Oh my gosh. I'm making insane amounts of money.” But that's it, there's three ways to grow a company. Acquisition funnels, ascension funnels, and monetization funnels. That's it. So when you understand that, how these things flow together. Here's an acquisition funnel, how do those link to ascension funnels? And how do those link to monetization funnels? Boom, there's the process. And then what's cool is me showing…I talk a lot, and if you read the Dotcom Secrets book, I talk about hot traffic, warm traffic, and cold traffic, right. And typically I would say, if you get anyone online teaching traffic, they're teaching hot or warm traffic. Hot traffic's your market that loves you, so you just, they give you money because they love you. Then you go one step back to your warm audience, people always call this cold traffic, but it's not. My definition of warm audience are people who are in your market but don't know who you are yet. So if I use Facebook ads, just by the nature of how you're running them, you are running interest, right. They're interested in internet marketing, they're interested in weight loss, so you're running ads to those people. That's warm traffic. Again, people always tell you it's cold traffic. It's not cold, you're targeting interests, so it's warm. What cold traffic is, and I've been geeking out and studying Gary Halverson recently. Gary and also Kennedy, Dan Kennedy, he was talking about it in Renegade Millionaire, which is a cool course. But he was saying, every marketer's dream is to be able to, and he's talking about direct mail. Every marketer's dream is to be able to take the yellow pages, or the white pages and just mail direct mail through the white pages and have it convert. Offline this is the easier to quantify. You're….well, it is for me because I understand a mailing list. If you understand a mailing list it works, right. Here's your own mailing list, that's your hot market. Your warm market are other buyers in the market that you are. You will rent lists of buyers, that's your warm. And then cold is the phone book. So that's the next level I'm trying to get with a lot of these guys, which is, even for us, we're just starting to dabble in legitimately cold traffic right now. But I showed them what people in our industry are doing. I showed them Brendon Burchard, what he's doing right now with radio. He gets cold audience, the phone book people to come into his funnels. I showed what Dean Graziosi's doing with infomercials to get cold people in. I showed just other things. That's the next level. How do you structure, how do you switch your offers. I show them our hot market, this is how we structure an offer. Our warm market, that's the Dotcom Secrets book was all about. We created it for our warm market, people who understood marketing and sales and had some kind of business. This book was for my warm audience. The Expert Secrets book was designed for two reasons. One it would be a really cool book you guys are all going to love. And number two, it was built for cold audiences. Built so I could go mail the phone book and get everybody to come in. At least that's the goal. Anyway, I'm actually getting tired. I may make zero sense right now. It's just exciting. So why am I sharing this with you guys? A couple of reasons. First off, for all of you guys who are selling coaching this would probably be for you. Number one is don't just build a program where you just push people through. That's how most of them are done out there and it's like you're just pushing cattle through. You can make money along the way but you don't get to go deep with people. So like I said, the first thing is we limited ours and said, okay we're only going to have 100 people in our group and we did. And we figured out a way to facilitate 100 people that doesn't destroy me, but also gives the group and people what they need from me. But then it also makes the group insanely strong because there's so much, it's just so awesome. So that's step number one. Step number two is try to build a culture. When people come in, when they leave they can't necessarily come back. Most of us allow customers to leave, come and go. And I understand. We do that in Clickfunnels and other things. I was listening to a Matt Furey CD from like, I don't know, 10 years ago and he's talking his members. He had a continuity program at the time and he said, “You can cancel any time you want, but if you cancel you can't come back in.” I was like, “That's cool.” It puts more personal responsibility back in their hands and it kind of does for you as well. You've got to carry a good enough experience too that you can keep people in. It can be a challenge for me. Mandy who helps run the Inner Circle with me, we brought it up to her and she was game, and I was game. So we were like, alright. Let's do this. It was interesting because I shared it with half the group, the first 50 entrepreneurs that came through the last four days. For the most part, all of them were really excited by that. So I encourage you guys when you're hiring coaching to do two things. One thing is limit the number, number two is don't let people leave and come back in. And it'll force you to be better. It'll force them to commit. And it'll give you the ability to go deeper with people. And all the stuff I shared with you over the last 18 minutes and 28 seconds is stuff that probably over a lot of people's heads and I understand that. But when you've been in the room with me for a while, those things start lighting up and all the sudden it's like, “Oh my gosh.” It becomes more clear. For me, it's taken a long time to get this clarity and even in Inner Circle, we're layering things on. Every meeting we're layering things on. We're layering and then I just look at the, I was thinking about last year, for example. Last year, at the last funnel hacking live, when people started coming into the Inner Circle that was the first time we started talking about building a culture. And started talking about epiphany bridges. All last year my entire focus with that group was building a culture and epiphany bridge stories, and perfect webinar. That was our message for the last twelve months. And look at it now. Look at those who came through. We've got, I always brag about them. You guys can guess who they are, I'm not going to say their names again because…..alright I'll tell you, it's Brandon and Kaelin. Their webinar, they're getting 500 customers a day right now off a webinar. A perfect webinar that they did through Facebook Live. It's so cool. They're doing the best with their webinar, but seeing person after person after person, Tara Williams did her first webinar and closed 20 or 25% of her audience. Just killed it. And then Alison Prince did her first webinar, She joined Inner Circle six weeks ago. She never heard who I was and then she was at Affiliate Summit, and I was the only speaker that who didn't get drunk, who wasn't drunk speaking. So she called our offices, and she joined the Inner Circle, came to the FHAT Event, wrote a webinar and this Monday, four days ago, she did her first webinar and did $20,000 in sales and now she's got this tool that will make her millions over the next six months or so. I'm not sure exactly where I was going with this. It's been a long week, a long night. It's just fun because she can go deep with people and that's what I want. I want to be able to take this group, my Inner Circle and I don't look at it as a way for me to make money because this is a way to legitimately change the world and go really deep with these entrepreneurs. And it's just fun. Anyway, I hope that helps. It could be just rambling, and if it is, I apologize. You can just skip this episode and listen to the next one when I'm not quite as tired. But it's been amazing. The last four days have been fun. It's been a hard week though. It's funny, Monday and Tuesday we had the first group. Tuesday we did a little dinner party that both groups could hang out at. Then Wednesday my wife flew off to go to a Tony Robbins event. So she's gone. Luckily, we've got a helper who helps out during the day, she helps with the kids. Wednesday night, I forgot I had to teach scouts. I got done with the meeting, I had to come home, get my kids. My twins are in scouts. I grab the kids, get our scout shirts on, leave my little daughter with the other kids, we race over and I teach scouts for an hour. Race back home and get the kids to bed. It's funny, without your wife here, I know my wife works hard, but it always seems easier….I shouldn't say this but from an outside view, it looks easy what they do, but when you're in charge of doing it you're like, “Wow, they really do a lot. Who knew this whole time?” you know what I mean? Playing dad and waking up early in the morning and getting kids ready, getting their lunch ready, getting stuff done. The hustle and bustle, getting them on the school bus, getting their hair combed and boom, they're out the door. And I'm like, oh crap. Inner Circle starts in 30 minutes. So I'm running, showering, shaving, racing out the door. I get to Inner Circle meeting like 5 minutes late. I'm like, “I'm so sorry. I'm not used to playing mom and dad.” Then run the Inner Circle and today was an emotionally impactful day, it was awesome. So as soon as I get done with Inner Circle and I had to race and get my kids and get my daughter from soccer practice, and then they had a big school art party tonight. They were all starving because we didn't have time to eat dinner yet. So we swung by KFC and ate a bunch of chicken and root beer, which was super unhealthy and everyone's angry and tired. I got them all to bed and now I'm sitting on the couch rambling. The last four days have been insane. Anyway, I'm excited for tomorrow. Tomorrow's going to be a little more relaxed. I have some projects I gotta get done and then I'll be having some fun while the wife's away. And then she'll be back and then we'll be good. Not sure why I'm telling you guys all this stuff. I must be tired or lonely or both. Anyway, I'm going to go watch 24 now because it's still the best show on TV, even though Jack Bauer is gone. I'm going to cross my fingers that he comes back. In fact, I don't know if you guys watch, 24's got the new….I can't remember what it's called, the new one. Jack Bauer is not in it, but he's the executive producer, but at the same time I'm also watching Designated Survivor where Jack Bauer is now, I guess it's Keifer Sutherland, but Jack Bauer, he's now the president in that show. I'm thinking what's going to happen is somewhere in the middle there's going to be a crossover event where it's 24 and all the sudden people at CET are going to realize that Jack Bauer is actually the president and they're going to be like, “Wait a minute, you're Jack Bauer.” And then he's like, “Wait a minute.” And then Jack Bauer faked as the HUD secretary in Designated Survivor….anyway, it's going to be amazing. If you're not watching either of those shows you have no idea what I'm talking about. But if you watch both of them you just had a geek out moment with me and you're like, yes. They're doing a crossover event, and Jack Bauer is coming back. Hopefully because that would be amazing. If I was writing for both these guys, I would be. Alright I'm going to stop before I say something really dumb. Anyway you guys, I appreciate you all. Have an amazing night, weekend. We're a few weeks away from the launch of the new book. Oh w'ere doing something cool. Okay, one more thing. So the new Facebook Messenger stuff is the new craze. Everyone's talking about how cool it is. Everyone's convinced it's going to be the greatest thing in marketing since sliced bread. I think it'll be cool, but I don't think it'll be that cool. But I think it's going to be cool for a while. I'm pretty sure people like me will abuse it and then Facebook will take it away. So I'm not banking on it as a long term strategy, but definitely banking on it as a short term strategy. And then if it does happen to stay long term that would be awesome. But I feel like it's way too easy to abuse. But while it's abusable, we're going to. So basically what it is, you can get people, you can run an ad in Facebook, get people to click on something and then it ads them to your Facebook messenger, and then you can send out auto responders and mass broadcast to everyone who's ever subscribed to your Facebook messenger, which is awesome. So I recorded a quick little video today, and we're going to run it tomorrow through Facebook live and basically give away the first three chapters of the book if they click on the, if they join my Facebook messenger. So my goal is to try to get, I don't know, 20-100,000 people in the next month to get the first three chapters of the book for free through Facebook messenger. Then when we go live, I can have 100,000 people to spam, I mean mass market, I mean communicate with about our book launch happening. It would be pretty amazing. Anyway, I'm excited. And I also got, so many cool things. I forgot, so for our affiliate contest, we're kind of having a big super hero theme, Todd found these Superman, not Superman, but Batman, Ironman, costumes. But they're not costumes, they're legit. I bought one, they're 3 grand. They custom fit it to you. Then they mold the metal. I'm pretty much Batman. They ship me it, they took a picture, they're about to ship it. It should be here, I think, early next week. I'm going to be doing a bunch of JV videos with it. And we're going to be giving away a bunch of those outfits to people who win our affiliate contest. But I'm actually going to be Batman within a week. And it's not like the wimpy Batman from back in the day. It's the Batman vs Superman. Even though Ben Affleck is lame, the suit that he wore, he looks like the biggest baddest Batman of all time. That's the one I bought. So I'm really looking forward to that as well. Alright guys, well 26 minutes. It's the equivalent of 22 normal Marketing In Your Car podcasts. So I'm going to be done for today. Appreciate you guys. Hopefully this makes some sense. Talk to you all again soon. Bye everybody.
Highlights from my keynote speech at Affiliate Summit. On today's episode Russell talks about going to the Affiliate Summit and trying to get 150 affiliates excited about Clickfunnels. He explains what he told them, and tells you how to be a part of his affiliate bootcamp program. Here are some of the cool things you should listen for in this episode. Find out why Russell had a booth at the Affiliate Summit, even though he hates booth events. Learn some tips and tricks Russell has that will help you be successful as an affiliate. And find out how you can follow sign up as Clickfunnels super affiliate to make a ton of money and be able to retire in 100 days. So listen below to find out what affiliatebootcamp.com is all about. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your Car. I just got out of the airport, back to Boise Idaho, sitting in my car and it is so cold, I am dying. It's literally, I think zero degrees, maybe negative one or two right night. I have a light jacket on so if I'm chattering during this episode, that's why. I'm driving back to the office, then back home and I just wanted to talk to you guys for a little bit. So I was at Affiliate Summit yesterday, which some of you guys were there. Which is kind of fun, I met some of you guys there. Affiliate Summit is a really strange event. It's an event, it's not even an event, I don't even know. The events I go to, that we put on, Funnel Hacking Live, for those of you coming to Funnel Hacking Live, it's like a rock concert. Tons of energy and emotion and it's a really, really fun thing. Here it's like, a whole bunch of people have booths, we had a booth. Then there's probably like 500 other booths. Then people come and pay to walk around the booths. Then they have little break out rooms of 100 people at a time, and you can go to the break out room to hear the little speakers. So I don't normally speak much, but Affiliate Summit was a big deal because a long time ago I went to it and I was like, “This is so cool, these guys are affiliates who are making money.” I thought it was really cool so I wanted to, I thought it would be cool to speak at. I didn't realize what exactly that meant until we got here. I was like, oh wow so there's 6 thousand people at the event, but the biggest room they have holds about 150 people. They're like, “Yep.” And people have to pay extra to come to your session. I'm like, this is the stupidest business model I've ever heard of. Anyway, whatever. So the first day we walked around the booth and I walk by and this little guy comes and grabs me, and I'm like, “Hey, how's it going?” and I recognized him, you know that feeling when you're like I know you somehow, but I don't know how I know you and it's kind of awkward. I'm trying to not awkwardly look down to your nametag to read your name because then you know that I forgot who you were. So I'm just like, “hey!” We were talking, and after a while I realized who he is. He was the media buyer we used for Neuracel, he's the one who took Neuracel and blew it up over. I was like, “oh man, how's it going?” and he's like, “I left that company, I went over here to this other company. Dude, I gotta thank you for introducing me to Trey.” I'm like, “What do you mean?” and he's like, “Trey Lewellen.” and I'm like, “Yeah?” and he's like, “When you introduced him to us, he had this really weird flashlight offer that no one thought was going to work and I tried to blow him off four or five times, but finally he was so persistent. He prepaid all this stuff, so I had an affiliate run his offer and dude, you probably don't know this, it was the biggest affiliate offer in the history of affiliate marketing. That offer did over $10 million in the first 90 days. There's never been an offer that big.” I was like, “Dude, that is insane. It's interesting, I didn't get a piece of any of that, I introduced you. I could introduce you to a lot more people, but man if you don't, I got nothing out of that.” I'm just kidding, I was joking with him. But it's kind of true. At least you should have sent me a Christmas present or something, I don't know. Anyway, that was kind of cool. He looked at me and said, “Dude, Russell, do you understand what you guys have done with Clickfunnels?” “What do you mean?” “You've changed marketing forever. You've changed affiliate marketing. You've changed everything.” I'm like, “What do you mean?” He's like, “Pre Clickfunnels, I had maybe 5 or 6 guys come to me that had an offer that we could run. Now I've got 16 year old kids with offers that are converting and they're making millions of bucks. That never happened. You've literally given everybody the ability, everybody equal playing ground, everybody can be in this business.” And I was just like, dang. That was two cool compliments in one thing. I was like, “You don't have to pay me any percentage of that 10 million bucks now, because that was awesome.” So that was kind of cool, I wanted to share with you guys. Then we had our Clickfunnels booth that was really, really cool. We're not a big booth company yet. I hate booths, this is why. Every other type of marketing on planet earth, we are very big on. If we can't see the ROI, the immediate return on investment, track able, then we don't do it. Booths you can't. It's like, okay we have this booth. But it's like, all our competitors are at these shows and if we're not there, they're talking trash about us, we assume. So we gotta kind of be there, it's frustrating. So we had the booth, it was awesome. Bunch of my favorite people were there working the booth, it was pretty cool. Then I had a chance to speak, the topic they gave me was affiliate funnels. I had 18 minutes to speak. I think they're trying to be ted talks except they're not. So I had 18 minutes to speak on this thing, so everyone comes into the room initially. The speaker right before me, I was sitting in the room because I wanted to see what was going to happen, and there were literally two people sitting in the room. I was like, are you kidding me? No one's going to be coming to hear me, this is so awkward. Because people had to pay extra. You pay to go to the booths, and pay extra to hear to a speaker. Anyway, I'm like, no one's going to come. So my whole team is trying, I'm like tell everyone. Try to get people to come to my thing. Because I don't want to be the only talking to myself, that's really awkward. But luckily, they went and got some people. We ended up with probably close to 100 people in the room. They said it was the biggest audience of any of the breakout sessions, so that was kind of cool, I guess. Of 5 or 6 thousand supposed attendees, we got 100 to sit in a room for 18 minutes. So then I get in this room and it's set up so weird. There's this stage, but there's a pole, there's all these chairs, it was so stuffy and corporatey. Ugh. I hate this corporatey, crappy stuff. So I start my slides up and jump down off the stage and come out in the front. I'm like, “I'm not standing behind there guys. We're hanging out down here.” And I started it and give my whole presentation, and it was funny because I was trying to get this audience to be excited about life and the fact that we're in the greatest time in the history of the world. I'm like, “You guys are affiliate marketers. Do you realize what that means? You can and should be making millions of dollars. And you don't have to go to college, and you don't have to have annoying bosses and all the crap that comes. You guys are living the dream.” And they're all just sitting there like, “Blah.” So unexcited. So I spent the 18 minutes trying to get them to smile. I'm telling jokes trying to get fun and exciting. I hate when people's energy is that low and it's hard to get them to, I don't think it's the people. I think it's the environment. The whole event is so corporatey and it just kind of ruins it. I was telling people, “you come to one of our events and it's a lot closer to a rock concert than it is this, at all.” I hated school, so we're not doing school. We are doing something that's actually conducive to learning and emotional, I want people crying in our audience. We have that. I want transformations, and that doesn't happen with school. I don't know about you but, I cried at school but it wasn't because I had a life changing moment, it was because I wanted to kill myself because all the crap they taught was useless. So that's my…where this whole thing happened. So I'm trying to think with these guys. There's two slides and I showed my first slide. I was like, “I have kind of a unique angle.” At an affiliate summit, just so you know, there's the vendors who have products or there's the networks, the affiliate networks, where they're selling a bunch of products. And then there's the other side, which are the actual affiliates. So I knew there were two audiences. So I was like, “How many of you guys are affiliates, how many of you guys are networks, how many are both?” It was kind of split down the middle. I was like, “I come from a unique perspective, because first off, I'm a really successful affiliate. This is a Ferrari I won in an affiliate contest.” I showed them the Ferrari I won, “But I'm also a really successful vendor, network. In fact, that same Ferrari I gave away two years later. I won a Ferrari as an affiliate and I've given away that Ferrari to an affiliate. So I've been on both sides of this game. So I have a kind of unique perspective.” And I wanted to show them, this is how simple this business could be. So this is the moral for this for you guys. Those of you guys who are listening and who want to be affiliates. I talked about simple affiliate funnels and I said basically, this is the process. The first thing is you got to find a hot offer. Find what people are already buying. So let's just say, for you it could be whatever. Something you're excited and passionate about because potentially you're going to be writing about it and hopefully someday if you are a good affiliate and make money there, you're probably going to set up camp there and build an actual business and create your own products and services. But you have to figure out, find a hot offer. So boom, people are buying this thing, maybe it's weight loss supplements or maybe it's info product on dating or whatever it is you're passionate about. You find the hot offer that peope are already buying and that's kind of the first step. And then let's say they have a video sales letter. They got some way they're selling it, I want to watch that video and try to figure out what's the one most interesting curiosity based thing in this sales process. So I'm watching it trying to figure out. So I watch the whole video. Maybe in the video they talk about, the example I showed was the diabetic, way to end diabetic pain. So I watched the video and in there they're talking about this shake they make that diabetics can drink in the morning and make it so their hands don't tingle. I'm like, boom. That's the one thing, intriguing and interesting. So I took that one thing in the video, pulled it out and made a headline. “Discover the weird shake you can drink in the morning that will kill diabetes nerve pain for the first four hours of the day.” Something like that. So for diabetics that saw it would be like, “That's kind of cool.” So I turned that headline, the unique thing I pulled out of the video, make it a headline and put it on a squeeze page. “If you want to know this one weird shake I make, give me your email address.” So that's the funnel's one page. So then I go and advertize on Facebook or whatever. “Hey diabetics, here's one weird shake that you can….” And they see the ad and click on it, go to my landing page, see the headline, put their email address in. And after they put the email address in, guess what happens. It redirects them to the affiliate offer, they ten watch the video that gives them that one cool thing. And if I set it up right in Clickfunnels, it attracts my affiliate links, when they buy it, I get paid from the product. It's so simple. Yet, we all try to over complicate affiliate marketing. So the one other thing that kind of, I guess it's the layer of complexity, but it shouldn't be. A lot of times, you're not going to be profitable up front, because you're an affiliate. So an affiliate, you're making half the money. That means the other half, the vendors getting, so unless their offer is really converting high, which sometimes they do, you may not break even immediately. You might spend a dollar on Facebook ads and make 50 cents. So what you gotta do next is then that person gave you their email address, now you build an email sequence. So maybe the first three email in the email sequence are like, “Hey, did you watch the video about the cool shake? Watch it here.” And your second one is like, “Here's a testimonial of some dude who took the magic shake and their feet don't hurt anymore. Watch the video.” Keep pushing back, two or three emails, pushing back to that original video. And every email in that sequence will some to come back and actually watch the video and increase your conversions. And it'll increase how much money you make off of that, off of each person you got to come through. Then after two or three emails you transition to a secondary product. One thing I do if I'm going as an affiliate in a new market, I'm not going to just find one hot offer. I'm going to find 4 or 5 that complement each other. So we have the supplement, an info product, coaching program, an ecommerce physical product, whatever. I find 5 or 6 different things that that client would want. And then in this email sequence I'm introducing different products. “Okay, you tried the supplements, you saw the video about the weird shakes. Hopefully you bought that info product, because it will help you a lot. But the next thing is there's these really cool supplements over here that have been known to lower nerve pain, you should buy these.” I have two or three emails talking about the nerve pain supplements. Then from there. transition to “If you're still suffering from nerve pain you may need ‘blah'” and I find 5 or 6 different products to serve them and I build email sequences that sell each of those products. When I was showing everybody the thing, the cool thing is when somebody comes in, and hopefully you guys are able to visualize this. If not, I have a way for you guys to kind of see this in action here in a second. If you're getting lost, that's okay I'll show you where to go to see this. Hopefully you're seeing this. You pay a dollar in Facebook ads, they come in and opt in. Somewhere in the sequence on day one, on average I make 30 cents per offer, day two I'm up to 45 cents. Day three I'm up to 60. Day 5 I'm up to 80 cents. Day 7 I averaged 90 cents. And by day 8 is my breakeven point. That's where I've made my dollar back. So what's cool is you gotta figure out, where's your breakeven point? We'll look at that and say, on average in this funnel we're spending a dollar on ads on Facebook or Youtube, or wherever you're buying your ads from. But by day 8 I've made my buck back, it's breakeven. Then guess what happens after day 8? Day 9 and beyond? Day 9 is magic because anything you make from day 9 and beyond is pure profit in your pocket. And that's the magic in affiliate marketing. It's like building, it's like an ATM machine. I want to create some money. I put a dollar in advertising in, I get two dollars back out. Sometimes it doesn't always happen immediately, at point of sale. It might happen over 3 days, or 7 days or 10 days, but find out what's your breakeven point. Now I know, hey I'm going to put a dollar in on Monday, by Friday I'll have my dollar back and then everything I make Saturday, Sunday, Monday and the rest of my life, pure profit. That's affiliate funnels. That's what I showed those guys. Pretty cool right? So for those of you guys who may have gotten lost in the explanation, it's easier when I have a whiteboard because I can draw pictures, and circles and arrows. Those of you guys who have been with me for a while know that that's what I like doing. There's that. If you want to see me kind of sketch this out, I did a video that kind of explains this. You can see it for free if you just go to affiliatebootcamp.com. Oh I almost got hit by a Sherman Williams paint truck. I survived. No worries, you guys. Alright, if you go to affiliatebootcamp.com, there's a video that talks about how to become a Clickfunnels super affiliate, and I walk through how to basically sell, because if you get 100 people to sign up for Clickfunnels, your commission on that is $4000 a month recurring, and it's a car payment. So the whole video is how you're going to retire as a Clickfunnels affiliate within the next 100 days. How to sell, basically get one person a day to sign up for Clickfunnels for 100 days, at that point you got a $4000 a month residual check from us, and you've got a car, which is amazing. So affiliatebootcamp.com will show you that process. So when you opt in for free the next page is a video from me where I kind of explain this, I just talked about. I talked about creating the squeeze, talking about opting in, talking about that sequence that's happening, what your breakeven points are. It'll kind of map the whole thing out for you. If you need, even if you don't need more details, you should still go through that. In fact, if you have an affiliate program, or you want to run an affiliate program, you should go funnel hack that. That funnels been building our affiliate program really well for us. It's at affiliatebootcamp.com. Yeah, that's just kind of another way if you want to look at this a bit deeper. So that's the magic guys. That's what I shared this weekend, the affiliate bootcamp. If you guys are, if you listen to this right away, you will find this video. If you listen to it 5 years from now it will be hard. But I did Facebook Live it, so if you go to my Facebook page, which is facebook.com/russellbrunsonhq there is a video, we Facebook Lived the presentation, so you can see it there too if you want. See me trying to get these tired, non-excited affiliates as excited as humanly possible by walking them through this process. But yeah, it was pretty fun. Anyway, I'm back home. I'm almost to the office, I'm going to get a couple of things done and head home, see my wife and kids and get back to the real world. So appreciate you guys all, thanks so much for listening. If you're enjoying Marketing In Your Car, please go to iTunes and subscribe, share, comment, all that fun stuff. And if you do that, I'd really appreciate it. So thanks everybody, and we'll talk to you all again soon. Bye.
Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine. He has authored the books...
Shawn Collins is the founder of the world's biggest affiliate marketing event "Affiliate Summit". In this interview he gives us tips for succeeding with affiliate marketing from the perspective of an affiliate and that of someone running an affiliate program.
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