Podcasts about growthmentor

Peter Murphy Lewis is a seasoned marketing strategist with over 20 years of experience helping businesses scale through data-driven systems. As the CEO of Strategic Pete, he specializes in creating marketing frameworks that turn leads into loyal clients. With a background spanning SaaS, fintech, healthcare, and even zoos, Peter has a unique approach to cross-industry marketing strategies.     Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket. Key Takeaways: A strong brand is more important than a big marketing budget—word of mouth is key. AI and attribution are major disruptors in marketing, forcing businesses to rethink strategies. LinkedIn is an underutilized platform for organic reach and networking. Solo entrepreneurs should focus on one or two platforms instead of spreading themselves thin. Tracking simple, actionable metrics is crucial for adapting to market shifts.     Topics: Building a Strong Brand vs. Relying on Ads A brand is what people say about you when you're not in the room. Big budgets can amplify a message, but a great reputation and service will sustain a business. The shift toward organic engagement on platforms like LinkedIn. Marketing Challenges and AI Disruption AI is reshaping marketing, creating efficiency but reducing personal touch. Attribution is harder than ever, making it difficult to track what really drives conversions. Small businesses with strong brands are competing better against larger firms with big ad budgets. Optimizing Marketing for Small Businesses Focus on one or two platforms where your audience is most active. LinkedIn is ideal for professionals, investors, and B2B connections. SEO has changed—it's no longer as effective as it was two years ago. Use interns and growth communities to expand reach with limited budgets. How to Identify and Adapt to Market Disruptions Set up a simple scorecard to track engagement, website visits, and conversions. Stick with marketing strategies for at least three months before pivoting. Surround yourself with smart people who offer valuable insights without trying to sell you something.    

In this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is packed with actionable insights for anyone looking to scale their marketing efforts and repurpose content for greater impact.Show Notes:Introduction to Peter Murphy Lewis: Peter shares his background and current roles as Head of Growth at Web Street and CEO of Strategic Pete.Journey to Becoming a Fractional CMO: Peter discusses how he organically transitioned into the role of a fractional Chief Marketing Officer, working with various clients to manage their marketing efforts and drive ROI.Transforming Content into Revenue: Peter explains how he has successfully transformed content into paid speaking engagements, convention invitations, and brand takeovers.Strategies for Repurposing Content: Peter provides actionable strategies for repackaging existing content to tap into overlooked assets and generate real revenue.Understanding Brand Takeovers: Peter discusses the concept of brand takeovers and how businesses can leverage them for growth.Key Takeaways: Peter emphasizes the importance of repurposing content, understanding your audience, and leveraging existing assets to drive revenue and growth.Where to Find Peter Murphy Lewis:Website: Strategic PeteLinkedIn: https://www.linkedin.com/in/petermurphylewis/ Reach out to Peter on LinkedIn at Peter Murphy Lewis - Peter mentioned connecting with him on LinkedIn to get a free coupon for a consulting call on the Growth Mentor platform.Growth Mentor at www.growthmentor.com - Peter discussed his involvement in this platform, where he offers free consulting calls. Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register NowThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now______________________For social Media: LinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In this profoundly reflective episode, Foti Panagiotakopoulos, the founder of the immensely successful GrowthMentor platform (featuring over 700 mentors and nearly 50,000 mentoring hours), shares his transformative startup burnout awakening, rediscovering purpose and balance in life.Takeaways➡️ What is entrepreneurial or startup burnt? ➡️ The relationships between burnout and purpose➡️ The absolute MUSTS after dealing with burnout➡️ The warning signs and impact of too much tech and action steps to mitigate its     adverse impact➡️ The importance of small, consistent winsIf you're an entrepreneur, a leader, or someone seeking a more profound purpose beyond the grind, this episode offers practical advice and powerful insights to help you grow without compromise.

Aliya Grig, a visionary entrepreneur, is leading groundbreaking initiatives in quantum computing, AI, and biomedical innovation. Her work spans developing quantum algorithms, building quantum hardware, creating AI-powered manufacturing solutions, and researching longevity. Grig's unique approach to AI, inspired by human consciousness, aims to create more efficient and creative problem-solving systems. Her ambitious Cosmos City project in UAE aims to create a hub for space tech and future tech startups, fostering collaboration across disciplines. 00:09- About Aliya Grig Aliya is the founder of the Evolwe and Kosmos Foundation. She is a researcher in AGI, developing a cutting-edge AGI architecture that integrates principles from consciousness studies, neuroscience, and cognitive science to create a more advanced and adaptable system. She is a Karman Space Foundation member and a mentor at a Growth Mentor platform. She is also speaking and judging global innovation at GTEx, which is the world's largest tech conference. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

A few years ago I started calling my morning quiet time my “priority time” and something shifted.These days, I start every morning in my favorite cozy spot with my Bible and journal. Some days the house is quiet and some days it's not.

PEG Podcast With Travis Greenlee: Master Lifestyle Business Growth Mentor From Cancer to Coaching - How Cancer Saved My Life and Gave Me the Courage to Grow a Multimillion Dollar Coaching Business Master Lifestyle Business Growth Mentor - As a pioneer in the life and business coaching industry, Travis has spent the past 25 years helping heart-centered, passionate coaches to grow Thriving $250k+/yr Lifestyle Businesses while making a bigger impact, enjoying more personal freedom, and living the lives they truly love.  Link: http://lifestylebusinessquest.com/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRpr PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 Get $10.00 Credit for using StreamYard.com when you sign up with our link RSS https://anchor.fm/s/3b31908/podcast/rss

Unlocking Quantum Success with Embodiment and Energetics: A Deep Dive with Amparo Rojas Peek behind the curtains as we uncover the essence of intentional business scaling through personal stories. Today, I welcome Amparo Rojas, an embodiment and energetics coach, who shares how she helps women overcome internal opposition to achieve both professional success and fulfilling personal lives. Discover the importance of sovereignty, integrity, and the power of the quantum realm. Get inspired to trust yourself, simplify your business, and align energetically for overall fulfillment. Perfect for virtual assistants and done-for-you service providers looking to pivot and grow intentionally. Tune in for powerful insights and soulful strategies! Connect with Amparo:Get guidance on entrepreneurial empowerment, heart shares & details on all upcoming events. https://amparocoaching.myflodesk.com/e8257836-e7ab-4e64-abb0-3ac2d1b197e2Instagram: https://www.instagram.com/amparorojas__/Send us a Text Message.Thank you for being a part of the Soulpreneur Scaling Stories community!LET'S CONNECT

Vidya Dinamani shares important strategies for building belief, healthy product cultures, and positive cross-functional relationships.  Highlights include: How have you increased your chances of your initiatives being supported? How do you determine what is needed for a product org to improve? What do you do when a leader is preventing the product org's success? How do the best leaders manage the demands on their team's time? What advice do you have for teams being crushed by their backlog? ====== Who is Vidya Dinamani? Vidya is the co-founder of Product Rebels, a company that has provided world-class and hands-on product management coaching, by tenured product management executives, to over 1,200 product leaders and founders. She is also a founding partner of Ad Astra Ventures, a specialist early-stage venture investment firm and accelerator that helps female founders to get funded. Before founding Product Rebels, Vidya was the VP of Innovation and Design at Mitchell International, where she established and grew a team that was focused on new growth products and the development of an innovation framework, metrics and process. Vidya also spent a little over a decade at Intuit, where her last role was as the Director of Product & Customer Experience Development for TurboTax. She holds 9 US software patents. Is a member of both GroupSolver's and Sash Group's board of directors. A limited partner of the Neythri Futures Fund. A mentor for Techstars and GrowthMentor. And the founder and lead organiser of Product Tank San Diego. ====== Find Vidya here: LinkedIn: https://www.linkedin.com/in/vdinamani/ Website: https://vidyadinamani.mystrikingly.com/ X: https://twitter.com/vdinamani Product Rebels: https://productrebels.com/ Ad Astra Ventures: http://www.adastra.ventures/  ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you're looking for practical tips on how to improve your global campaigns, this episode is for you.In this episode:03:46 Peace's focus on Africa's leading presence as an emerging international market.07:39 Why understanding cultural context is crucial for effective international campaigns.12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?17:54 Why having a good network is essential when hiring local freelancers, especially translators.20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode:https://www.lennysnewsletter.com/ https://www.reforge.comhttps://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator. Connect with Peace here: https://www.youtube.com/peaceitimiofficialhttps://www.linkedin.com/in/peaceitimi Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications. Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

This week on the podcast host, Kristina Furia chats with Conscious Business Coach, Kim Arneson about an array of topics from keeping your frequency high to money stories to overcoming adversity in business and so much more. This episode is an amazing listen for anyone but if you're a coach or entrepreneur, be sure to have a listen to this episode!  Kim Arneson is a Conscious Business & Growth Mentor who helps coaches and other service providers move from six figures a year to multi-six figures a year while attracting in their top clients, who they love to work with, and are best equipped to achieve the outcome they can help facilitate in their offers. Kim has been running multi-six figure businesses for 13+ years, both in person and online. She has a more conscious approach to business where she helps you serve only the clients who are actually ready to create the results in their life and or business, making it a win-win for both the client and the coach. Her belief is we aren't here to take money from just anyone on the internet, we are here to serve the people who are most likely to heal, grow, expand and win in the spaces we create. IG: @iamkimarneson

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and quality, and the critical role of customer feedback in finding product-market fit. Discover how to embed growth into your startup's DNA and why early engagement with your market can make or break your venture.Links from the episode:Foti's LinkedInGrowthMentorGrowthExpertTune in for an enlightening conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedIn

https://youtu.be/w7WfQ_C2l4MIn this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising.Brian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and retention strategies. He also highlights the significance of data analysis, the impact of a cookie-less world, and the role of AI in advertising.In this conversation, Brian Roisentul shares insights on taking action and putting knowledge into practice. He emphasizes the importance of consistently doing the basics and taking daily actions to achieve success.Brian also shares personal insights about himself, including being a parent and his hobbies. He mentions his love for playing the guitar and soccer. Additionally, Brian discusses his passion for giving back and mentoring others, highlighting his involvement as a mentor on a platform called Growth Mentors.Takeaways:Focus on creating a strong product and validating its demand before investing in advertising.Develop a clear marketing strategy with specific goals and a well-defined plan.Balance acquisition and retention strategies to drive business results.Emphasize the importance of data analysis and leveraging customer feedback for effective marketing.Chapters00:00 Introduction and Background03:00 Transition from Development to Marketing06:00 Creating an Ideal Marketing Strategy09:00 Defining Success Parameters11:30 Spending Environment and Trends13:30 Budget Allocation Across the Value Chain14:30 Effectiveness of Different Media Formats18:00 Marketing Strategies for Different E-commerce Niches21:00 The Role of Data in Advertising Strategy25:00 Balancing Data and Creativity28:00 Adapting to a Cookie-less World30:00 The Role of AI in Advertising34:00 Common Mistakes in Digital Marketing38:00 Going Back to the Basics39:09 Taking Action and Putting Knowledge into Practice39:49 Personal Insights and Hobbies40:28 Giving Back and Mentoring41:25 Contact Information and Closing RemarksBrian's LinkedIn: https://www.linkedin.com/in/brianroisentul/GrowthMentor: https://app.growthmentor.com/mentors/brian-roisentulBSR Digital - https://www.bsrdigital.com/The DTC Insider podcast and newsletter - https://thedtcinsider.com/Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net

What is the secret to exponential product growth? Daphne Tideman, Growth and Startup coach, joins us on the podcast this week. She discusses Product/market fit, the importance of business/channel models, and where companies go wrong when looking to grow their products.Featured Links: Follow Daphne on LinkedIn and Twitter | Daphne's book ‘Growing Happy Clients' | Read Daphne's articles on Medium |  Reid Hoffman ‘Blitzscaling' book | ‘Thriving In Hypergrowth' – Cassidy Fein on The Product ExperienceOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive.

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.Episode links:Daphne's LinkedInDaphne's websiteExperimentation EliteGrowthMentorChapter Timestamps:00:00:33 Introduction00:01:23 Daphne's Journey into Growth00:03:06 The Concept of Growth Mindset00:07:02 Specializing in Eco-Friendly and Wellness Brands00:09:05 The Role of Niching in Growth Consulting00:10:11 Experiences as a GrowthMentor00:12:09 Building a Growth Mindset in Companies00:16:46 Utilizing Growth Experiments Effectively00:18:14 Preparing for and Learning from Experiments00:20:48 The Challenges and Rewards of Growth Consultancy00:22:49 Running and Growth: Drawing Parallels

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

In this episode of the OpsStars podcast, Sylvain Giuliani, Head of Growth at Census, joins Don Otvos to unravel the role of data in preventing churn and growing revenue. They dive into proactive solutions to leverage data, the power of modern data warehouses, and the importance of retaining the human element in data-driven decision-making.

“Think about delegation as more of a coaching mindset instead of the doer mentality. It's not about looking at the immediate task at hand, it's about teaching that to others." Akanksha Gupta is the author of “Think Like a Software Engineering Manager”. In this episode, Akanksha described the role of an engineering manager and the key traits of being a good engineering manager. She gave advice on how one can transition to the EM role and talked about the difference between an engineering management and leadership. Akanksha then walked us through the three key pillars of engineering management, which are people, process, and projects. We discussed topics, such as delegation, performance management, cross functional collaboration, and time management. Akanksha also shared her practical advice for women in technology who are also interested in becoming an engineering manager.   Listen out for: Career Journey - [00:03:38] Writing the Book - [00:05:54] Engineering Manager (EM) Role - [00:08:25] Transitioning to an EM Role - [00:10:48] Traits of a Good EM - [00:14:17] Engineering Manager vs Engineering Leader - [00:18:31] Boss Mindset - [00:20:01] Advice for Women to Become EMs - [00:21:56] Delegation - Learn to Let Go - [00:24:30] Managing Performance - [00:27:33] Cross-Functional Collaboration - [00:33:27] Setting Up Processes - [00:37:20] Managing Up - [00:40:00] Time Management - [00:42:02] A Growing Todo List - [00:45:50] 3 Tech Lead Wisdom - [00:47:28] _____ Akanksha Gupta's BioAkanksha Gupta is an experienced Engineering Manager at AWS. Prior to joining Amazon, she was an engineering manager with Robinhood, Audible and Microsoft. She completed her Masters in Computer Science at Columbia University. She is also part of the IADAS (The International Academy of Digital Arts and Science) and was awarded the Fellowship by the British Computer Society and the RSA. Akanksha is also a huge advocate in Women in Technology. She is an Amazon Bar Raiser at Amazon and is an active mentor at PlatoHq, GrowthMentor and FastTrack mentorship programs. She has served as the jury member for several esteemed awards such as Stevie Awards, SIIA Codie, GraceHopper and the Webby awards. She has also been part of the Grace Hopper committee review for Software Engineering track and has served as a Track chair for Global WomenInTech conference. Follow Akanksha: LinkedIn – linkedin.com/in/akankshaguptamgr Plato HQ – platohq.com/@akanksha-gupta-1364542759 Growth Mentor – app.growthmentor.com/mentors/akanksha-gupta _____ Our Sponsors Are you looking for a new cool swag? Tech Lead Journal now offers you some swags that you can purchase online. These swags are printed on-demand based on your preference, and will be delivered safely to you all over the world where shipping is available. Check out all the cool swags available by visiting techleadjournal.dev/shop. And don't forget to brag yourself once you receive any of those swags. Like this episode? Show notes & transcript: techleadjournal.dev/episodes/143 Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Buy me a coffee or become a patron.

I've cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what's cool is I can use the system I've built over and over in many different contexts. For example: client work GrowthMentor calls friend calls VC calls accelerator workshops EdTech GTM bootcamp sessions high school presentations (yep, I've done this a couple times too) I always wanted to “productize” my knowledge. So now I've got a product and it's called Marketing as a System (MaaS). I just want more early stage startups to apply this system as they're building their companies. Because the results will be MaaSive. Yea. I did that. Here is MaaS in a nutshell: Voice of customer research Marketing foundation deck Keyword research Brand/design guide Mood boards Homepage wireframe with copy Homepage design Other website pages Case studies GTM strategy GTM execution In this episode, I dive into each part of the system. This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it! For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

From building and selling a successful SAAS company to investing in real estate, Bitcoin & "Infinite Banking" whole life insurance policies. Kosta is building a financial fortress for himself as a local Canadian family man and it's inspiring to see! We're excited to keep watching him grow as a human and be a part of his journey! You can check out his podcast at FounderViews.com, his website & course for entrepreneurs at HardKnockSaas.com, or connect with him on GrowthMentor.com. And you can ask us anything you'd like about the Rock Star Inner Circle membership, or real estate investing in Ontario, by picking up your phone and calling us at (905) 338-6964 ext 210. We're happy to help you out in any way we can!

What's up folks. This is part 2 of our deep dive into AI impacts on marketing jobs.In our last episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. It's not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer just a loosely backed buzzword; it's doing things today that we used to think were impossible. So, as marketers, we've gotta take this tech seriously.Next up, 2. Staying informed and keeping up with changes (today)3. Practical ways marketers can adapt for the AI-driven economy4. Find the top AI marketing tools and filter out the noiseOutlineHere are some of the topics for this second episode: Staying informed, who to follow, courses to check out In person events and networking Exploring new sources of income Here's today's main takeaway:  The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.  We're going to double down on some of these in today's episode. Commentary/question on shiny object syndrome vs being an early adopter. As a marketer, it's our job to stay modern - it's true of any job, but marketing is on the next level We self propel change and create our own reasons to change things up.  We suffer a bit from herd mentality as well – I think we tend to rush the new trend, be it TikTok or ChatGPT and choose saturation instead of consideration I don't think the value of being an early adopter is being “first;” rather, it's giving yourself time to immerse yourself and begin to master the topic To learn a topic, you simply can't read 5 blog posts and master it; I firmly believe you need to get hands-on experience Shiny object - Try to make a buck, dispose of poor performer, invest in top performers; easily distracted by next objectEarly adopter - thoughtful approach to seeing new technology as part of wider trend; has playbook or process for learning and evaluating new tech, How marketers can stay informed and become AI fluentStaying up-to-date on the latest developments in AI and AGI is probably the top thing you can do as a marketer. Understanding capabilities as they are released or even pre-released. This allows you to get a leg up on others and see the potential impact on your company, industry and even job market as a whole. My goals would be to understand how AI works, its potential, and limitations. Most marketers don't have a great grasp on this at all. Invest in learning about AI, ML, deep learning, and related tech. Ultimately try to arm yourself with knowledge to position yourself as a marketing expert in leveraging AI tools to drive revenue.I think you and are very similar in our approach to this: learn from smart people, and then jump in and experiment and get hands-on experience. Phil, your research process is always fire: who are the smart people you're learning from? People and blogs to followThere's waaay smarter people that are tracking this stuff. Not all of these have a marketing lens but they often cover marketing aspects. These are my favorite folks to follow.We'll have links to all of their twitter accounts and their newsletters or podcasts in our show notes. Ed Gilhttps://twitter.com/eladgil https://blog.eladgil.com/ Ed is an awesome follow on Twitter, he's an investor and advisor in some of the most well known tech companies like Airbnb, Coinbase, Instacart, OpenDoor, Pinterest, Square, Stripe and others. He worked at Google and Twitter after his company Mixer Labs was acquired. Aside from AI he's highly in touch with everything tech and startups. He doesn't post super often but he has a solid blog and he's the co-host of No Priors podcast that features long form chats with the leading engineers, researchers and founders in AI. Ben Tossell (tuh-sell)https://twitter.com/bentossellhttps://bensbites.co/ Ben's the Founder and CEO of Makerpad, one of the top sites to learn and work on no-code tools. He currently works at Zapier, focusing on AI after they acquired Makerpad last year. Before that he led Community at Product Hunt and later AngelList when they acquired Product Hunt in 2016. He runs one of the most popular AI newsletters called Ben's Bites, it's easily been my favorite daily way to stay up-to-date with the latest AI happenings. Sarah Guohttps://twitter.com/saranormous https://linktr.ee/nopriors Sarah's a startup investor and the founder of Conviction, an early-stage VC firm specialized in AI startups. She made waves in SF during her time at Greylock, a top VC firm in the Valley, where she became their youngest general partner. She's the other co-host of No Priors podcast alongside Ed Gil. She has an extensive network, and her close association with Andrew Ng (ing), the co-founder and leader of Google Brain, persuaded her that a "deep learning revolution was coming".Natasha Mascarenhashttps://twitter.com/nmasc_ https://pod.link/equity Natasha is a senior tech reporter at TechCrunch covering startups and AI and is the co-host of the Equity podcast. She wrote a super interesting article that summarized the discussions that took place during the Cerebral Valley Summit earlier this month. Ben Parrhttps://twitter.com/benparr https://benparr.substack.com/ Ben Parr is a seasoned tech industry analyst, he's a journalist, author, investor, founder, and operator. Known for being Editor at Mashable and journalist at CNET, he's also the co-founder of Octane AI, developing AI products for ecommerce.His long time column The Social Analyst covers the intersection of technology, particularly AI, and its effect on society. He's highly entertaining on Twitter and doesn't shy away from predictions and hot takes like recently when he pleaded that people stop saying GPT-4 can't replace their jobs, he says “Yes, it can. It's only a matter of time”. So obviously on the AI enthusiast train. Shawn @swyx Wanghttps://twitter.com/swyx https://latent.space/ Swyx is one of my favorite twitter follows on AI, he's always on top of new releases with solid commentary and his newsletter Latent Space offers a fascinating thought provoking perspective on generative AI and capitalism. Melanie Mitchellhttps://twitter.com/MelMitchell1 https://aiguide.substack.com/ Melanie is an author and Professor at Santa Fe Institute and works in the fields of AI, cognitive science, and complex systems. She's a bit different from others on the list in that she's way closer to the science and is a lot more down to Earth when it comes to the fear mongering and doomer arguments about AI. Her newsletter AI: A Guide for Thinking Humans covers AI developments and she gives commentary on popular headlines. In her article Thoughts on a crazy week in AI, she argues that to address concerns and potential risks, there's a need for better AI literacy, transparency, and independent evaluation.Dan Shipperhttps://twitter.com/danshipper https://every.to/chain-of-thought Dan's the CEO and founder of Every, a newsletter on business, AI, and personal development. The publication is widely read by almost 100,000 founders, operators, and investors. He's got a couple banger articles but even better AI commentary on Twitter. He recently wrote a fantastic article explaining how AI models, like GPT-4, are more focused on reasoning capabilities than knowledge databases. Britney Mullerhttps://twitter.com/BritneyMuller https://datasci101.com/ I first discovered Britney during one of her talks on the stage at Mozcon in Seattle when she was a Senior SEO Scientist at Moz. At the time she was already doing amazing work at the intersection of SEO, ML and Data science. Since then, she's gone on to work at Hugging Face, one of the biggest AI builder communities. She's currently building Data Science 101, a fun & accessible data science resource. Her twitter feed is filled with practical insights on NLP and ML with a bunch of marketing applications. Kieran Flanaganhttps://twitter.com/searchbrat https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Kieran's someone I've followed for several years, he's a former VP at Hubspot and is now CMO at Zapier. He runs a new podcast called Marketing Against the Grain and they've been on an AI binge for a few months now. He's worth highlighting here because he has a really good lens about how we can translate AI advancements and apply them to marketing. Rachel Woodshttps://twitter.com/rachel_l_woods https://news.theaiexchange.com/ Last but not least, Rachel is a founder and a former Research Data Scientist at Facebook who worked to bring cutting edge ML/AI to life in Instagram's ads products. If you run ads you've probably seen some things she's shipped. She spends most of her time these days decoding what's happening in AI with her awesome newsletter called The AI Exchange. It'll not only keep you up to date with the latest headlines in AI but provide you with practical discussion and trends to help you use AI. She's more active on TikTok than twitter if that's your thing.Okay damn that was a lot of people… let us know who we missed!AI Courses1. AI in digital marketing, https://mygreatlearning.com/academy/learn-for-free/courses/ai-in-digital-marketing 2. Diploma in machine learning, https://uniathena.com/lms/student-dashboard/view-as-learner/303/8266 3. Intro to Artificial Intelligence, https://learn.udacity.com/courses/cs271 4. AI for Social Good, https://ai.google/education/ 5. Find 2,500+ courses,https://classcentral.com/search?q=ai 6. Marketing AI Certificate Program at Cornell https://ecornell.cornell.edu/certificates/marketing/marketing-ai/ Alright so that's a ton of reading to keep you busy and informed, what else can you be doing?Network and collaborate Millions of people work remotely and obviously during COVID in person events took a huge hit. But they could become more important than ever. Peep Laja (Pep Laya), CEO of Wynter, founder of CXL, said it best: the level of noise coming is massive. Human connection and real relationships are going to go up in value. Attend more in-person events. https://twitter.com/randfish/status/1641573240467517440?s=20 JT do you remember the last time you attended a marketing event?Checkout Meetup.com for local events in your city. Ask your boss to increase the budget on conference attendance this year and give him a few AI + marketing recommendations. Conferences to check out: https://ai4.io/ in August in Vegas https://collisionconf.com/ in Toronto in June https://london.theaisummit.com/ in London in June https://databricks.com/dataaisummit/north-america-2023 in SanFran in June Explore entrepreneurshipThis one is risky if you're thinking of building a startup today on top of GPT because of the risk GPT might replace you with their next update… but finding an additional source of income is a great option if you're feeling uncertain about the future and it's the best way to learn. Yeah another route is just side hustles or starting to freelance.Diversifying your income is something you should always be thinking about, especially in the age of layoffs we're seeing these days. Take on side projects, invest in real estate, think about passive income… Consider mentoring. Growth Mentor plug: https://www.growthmentor.com/ Experiment and Play I think we need to talk about experimenting with AI I could ask you a ton of questions about the AI art generating you do on Midjourney – like it's so interesting to me and it's fucking dope – it'd be a good bookend on this episode Non-AI skills required I also think we should cover this a tiny but here but definitely in a future episode Like future-proofed for AI world I'd argue you need to be: Master strategist Understanding of the underlying tech I think technical skills will be a bonus ✌️--Intro music by Wowa via UnminusCover art created with Midjourney

In this episode, our guest Aliya shares her insight on the future of AI technologies. We explore the exciting possibilities of creating more conscious and empathetic AI, and how this can benefit both businesses and individuals. Additionally, we delve into the potential ways in which AI can change the current market landscape. Aliya Grig is the founder of Evolwe AI, which is focused on building an empathetic AI technology and The Cosmos City innovation hub for space tech startups. With 14 years of experience launching global tech startups, a successful exit from a space tech startup, and collaborations with top companies like Boeing, NASA, and Lexus, Aliya brings a wealth of knowledge to the table. She's a certified specialist in neuroscience, a member of the Karman Space Foundation and Battleverse Advisory Board, and a mentor at Growth Mentor. If you want to be our guest, or you know some one who would be a great guest on our show, just send your email to info@globalriskconsult.com with a subject line “Global Risk Community Show” and give a brief explanation of what topic you would like to to talk about and we will be in touch with you asap

In this episode, Founder of GrowthMentor Foti Panagio talks about the importance of having a mentor, the difference between a mentor and a consultant, and how to grow a business without any additional funding.Foti Panagio is a full-stack growth marketer with over a decade of experience in growth with a unique overlap into the world of InfraOps.Foti is the Founder of GrowthMentor where he provides Founders and Marketers one on one advice from vetted startup mentors. Here are a few of the topics we'll discuss on this episode of Product Launch: How GrowthMentor helps Founders and Marketers. Why having a mentor is so important. The difference between a mentor and a consultant. How the amount of content you consume affects your productivity. The value of verbalizing your thought process. The difference between passively consuming media and personalized coaching. How to tackle imposter syndrome. The dangers of following vanity metrics. How to grow a business without raising funds. Resources: GrowthMentor The Lean Startup DigitalOcean Acquire NxtStep Podcast Chef Connecting with Foti Panagio:LinkedInConnecting with the host: Sean Boyce on LinkedIn Sean Boyce by Email Quotables: 04:05 - “There's certain mistakes and failures you need to make to grow my favorite analogy here is you go to the gym and how do you grow muscle you break it first and it rebuilds but go with the wrong form into the squat rack you put way too much weight and you're going to be out of action indefinitely and it's these sort of mistakes that are really unnecessary and that's where mentorship can come into play just learning from other peoples fuckups.” 09:01 - “As awesome as it is to ingest content via podcast at the end of the day everybody's situation is completely unique, so I have my industry I have my specific situation going on it's so nuanced so the advice I'm going to give to you is completely different to somebody else based on the context and that's lost when you're just consuming content.” 10:54 - “The way I describe mentorship is it helps you connect the dots that you didn't even know existed so many times I'll talk to somebody hey I need some help with my Facebook ads or SEO or whatever and zoom back and there's another channel potentially they want to look at or another approach or a slight little tweak it's like a chiropractor in a sense you go that little snap and you see things differently or the neurons transmit in a more efficient way.” 14:59 - “A lot of people shy away from that what do you mean a lifestyle business don't you want to get rich? And I'm like well it's nothing to be ashamed of you want to life your life and style it the way you want so it's a lifestyle business.” 20:34 - “If you want the most efficient honest-to-God truth of how to avoid funding just learn how to do more jobs yourself and then you don't have to hire other people, it's pretty simple.” Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Notes generated by Podcast Show Notes  (podcastshownotes.ai)

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Every startup struggles with growth somehow, but it doesn't always have to be so difficult. In this week's episode, we talk to Anuj Adhiya, an esteemed growth advisor for more than 100 startups. His previous roles in Sophya, The Predictive Index, and Growth Hackers means he has extensive experience in perfecting the approaches to growing a successful company. Tune in as we dive into the importance of identifying assumptions and setting goals – the right way. By taking a look at the current landscape of product-led growth and analyzing the DNA of successful startups, Anuj shares his invaluable expertise on how you can reimagine growth for your company. Show Notes [1:05] Anuj's Passion For Growth [5:00] How To Give Users a Wow Moment [8:20] Delivering on Your Promises [12:30] What Startups Need to Focus On [15:30] How You Could Be Setting Goals Wrong [19:35] PLG Approaches for New Startups [21:20] The Importance of Identifying Assumptions [22:57] A Must-Try Exercise for All Stage Companies [25:35] What Can We Learn From Successful Growth Stories [27:32] Where Marketing Teams Can Learn From [31:10] Making Data-Driven Decisions as an Organization [33:39] How the Product-Led World Is Changing About Anuj Adhiya Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April '20). As a renowned startup mentor, educator, and growth advisor, Anuj is committed to helping companies. As a Growth Mentor at Seedstars and Marketing Specialist at Harvard Innovation Labs, he helps startups uncover their best growth opportunities and solve early growth challenges. Before this he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking. Profile Anuj on Twitter Anuj on LinkedIn Growth Hacking for Dummies

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)how to understand the willingness to pay using the drop principle4)what to test when experimenting with pricing (subscription length, location, price)Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.Episode Topics at a GlanceCoinStats' approach to monetization Why understanding customers is importantWhat is a banded model in subscription pricingHow to value subscription features, How to measure the willingness to payThe drop principle - a commonly used product pricing strategiesPrice Experimentation - Big Testing for Big ResultsThe impact of subscription lengthLocation-based pricing More about VaheVahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He's also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.Vahe's LinksVahe's Subscription Optimization & Pricing Strategy CourseVahe's Twitter Vahe's LinkedInTimestamps00:00 Welcome to the Subscription League 00:21 Welcoming Vahe Baghdasaryan 00:48 Vahe's transition from edtech to fintech 01:25 What have you learned from startup founders? 02:41 How has the FTX collapse impacted CoinStats? 03:53 Subscription optimization at CoinStats 10:04 Why pricing experimentation is important 15:02 What countries are driving most of CoinStats' revenue? 15:55 How do you set prices per region? 18:19 How to be careful about price discrimination 20:53 What is next for CoinStats? 23:00 Thoughts on the sunk cost fallacy 23:54 Where to learn more 25:00 Thank you for listening!Transcript

Today on the show we have Foti Panagiotakopoulos, co-founder and CEO at Growth Mentor.In this episode, we talked about the origin story of Growth Mentor and his struggle trying to learn without a mentor which ultimately led to the idea of Growth Mentor.We also discussed how their biggest channel for growth is their mentors themselves, the high-touch human model they use, and the importance of doing things that don't scale.We wrapped up by discussing the challenge of sorting through data to create a predictive churn model, and the importance of looking for success indicators rather than churn prevention.

In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue. This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads. Next, you will discover discuss strategies for converting those users into active and engaged users. Finally, we will cover how to retain and monetize those users through tactics such as subscription models and in-app purchases. By implementing these strategies, you can effectively guide users through the funnel and drive growth for your app. Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics. Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor. App Audits: https://apps.apple.com/us/app/vetpocket/id1294121496 www.niroga.org/inpower SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing

Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE. Here's the overview of what we talked about: 0:00 - Intro 2:05 - Yisrael's work background 2:48 - Use the advantage of being small 4:58 - How does today's buyers' journey look like 8:47 - How decisions are made 14:08 - Prospect red flags 16:23 - How to adjust messaging and differentiate yourself 22:58 - Simplifying your messaging 26:55 - How did the content game change in the last few years 34:17 - Content is made to be engaged with and to make an impact 37:38 - Influencer marketing has arrived in B2B 46:04 - Most significant changes in advertising today 52:57 - Shifting the way you approach content changes the way you do advertisement 57:51 - Advertising is a great tool if you use it properly 58:40 - Always question the reason why you're doing things 1:00:29 - Outro Connect with Yiz: LinkedIn: https://www.linkedin.com/in/yisraelsegall/ --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! #b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run.One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on adaptability, ongoing learning, and customer understanding.For Subscription League Podcast Episode 13, we invited Hannah Parvaz, an award-winning app marketer and the Co-founder of a London-based growth agency, Aperture, to talk about some of the most valuable growth lessons she learned throughout years of research and experience in growing numerous brands to ten-figure yearly revenues. In this episode, you will learn about:What is a growth mindset and why it's importantHow companies can shift to a growth mindsetFinding the right North Star MetricHow to understand customers the right wayFor noteworthy quotes and key takeaways from the episode, read the article - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz (Aperture) Episode Topics at a GlanceWhat is a growth mindset and why it's important How companies can shift to a growth mindsetHow to balance ideas and prioritize themAdvice on setting the right North Star metrics User interview vs. conversationRecommendation for jobs to be done framework Lessons that Hannah learned More about Hannah ParvazHannah Parvaz is the Co-Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics.Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor.Hannah Parvaz's LinksAperture's Linkedin pageHanna's Linkedin profile Timestamps0:22 Hannah Parvaz background 1:32 Hannah's take on growth and why it's important 4:30 Core values to embrace a growth mindset 5:36 How do you balance work in the backlog? 6:52 Hanna's #1 advice for startup subscription businesses 8:17 North Star metrics explanation and advice 11:31 The experimental process and growth mindset 16:28 How Hannah reached success with an app 19:03 Why doesn't like the term "user interview" 23:07 Understanding the "why behind the why" 23:47 What's the alternative to personas? 25:08 Recommendation for jobs to be done framework 26:46 An important lesson that Hannah learned 29:13 Wrap up 29:39 Thank you for listeningTranscript

I met Callum Webber on a mentor call on Growth Mentor (I'm a mentor on the platform, link is below for more details).On our call, we spoke about several business topics, including a program he is building out that helps men in their 20's live a freedom lifestyle, through health, wellness and productivity.For the last little while, I've been thinking more and more about ways to optimize my own self for maximize productivity and energy thought my days. So when I spoke to Callum, I thought I'd have him on the podcast to speak about this.Callum is one of those people with an amazing attitude, great energy, and a ton of passion in what he does, which is very inspiring.He provided some great practical tips about energy that anyone can implement in their lives right away. Some of which I will be trying as well.Check out Growth Mentor: https://www.growthmentor.com/?ref=kostaCallum's Podcast (Freedom Lifestyle): https://open.spotify.com/show/34iyUuLGk6Ms7uLLky1GMP?si=d4a566757e0543e0

Are you seeking to be seen and heard? Willing to learn new skills in order to move forwards? This is for you! Our guest today is Elizabeth Verwey and her title is a Growth Mentor!She shares all in a three-part course called Your Applause Academy. This course guides you to plan, launch and earn money with your own speaker series. She curates courses from experts that can transform your business or personal life. Listen closely if you are an expert who wants to reach an audience of lifetime learners. Education is one area that we can all be on the same playing field; it's a way to cultivate prosperity and abundance. And, leads to making better, sound decisions for the future.You see, to make change, we need to change something. Just being aware of the intension of the change requires action and a shift in energy. That's where feng shui comes in – consciously manipulating the energy around us to give us the advantage in life! SO, let's just recap a bit. You founded Spoken Lives in 2015 – interviewing 200 woman's range of challenges with some resilience with a big challenge. , Then, launched a 3-part series the Applause Academy for People who wish to start their own speaker series. And now, you have an online-learning platform called Grow at Your Pace. Basically, you curates courses from experts that can transform their business or personal life. Elizabeth's services are two-fold: First, for experts in their field looking for a supportive platform to share their expertise with others.Second, people who are ready to learn new things and are ready to meet new experts they can count on, have access to, GROW at YOUR PACE!Reach out to Elizabeth if you are an expert who wants to reach an audience of lifetime learners.~~HOST: Kathryn Wilking; Author, Decorator, Feng Shui Coach, Podcast HostCompany: Kathryn Wilking Feng Shui DesignsWebsite:https://www.kathrynwilking.com  Linked IN: Kathryn WilkingFacebook: https://www.facebook.com/katwilking AND https://www.facebook.com/kathrynwilkingdesigns/FREE GIFT: '10 Ways to Raise Chi-Energy' in any space, on website: https://www.fengshuiyourday.ca   Email Kathryn: Kathryn@kathrynwilking.com ~~GUEST: Elizabeth Verwey, Growth MentorFull Company Name:  Grow at Your Pace WEBSITE: www.growatyourpaceSocial media presence: @growatyourpaceYou can visit the site www.growatyourpace.comEmail Elizabeth directly hello@growatyourpace.comBook a time to chat: Elizabeth will walk you through the site and show you options.Elizabeth has graciously offered our listeners a discount code to help with investments for the lifelong learning programs. At checkout, apply this code:FRIENDS-FSYL for 10% off introductory offer

Julie Ellis is our guest today. and what a conversation this is! Julie is a notable executive and business coach. She provides her unique experience and expertise, gained through 25 years of working first in the corporate world, and then as a leading Canadian entrepreneur. She is a co-founder of award-winning Mabel's Labels, one of Canada's greatest small business success stories. As a professionally certified coach with the international Coaching Federation, Julie works directly with bold leaders propelling them to unlock their capacity, leading to accelerated success.  Since starting her own coaching company, Julie Ellis and Co. In 2016, Julie has been advising and working directly with dozens of organizations. Through Impact Coaches, Julie has been coaching Ontario partners for a leading professional services organization. She was enlisted as the Growth Mentor for female-founded companies in Beyond Boundaries, a program run by Haltech and funded by the Canadian government in their efforts to double the number of women-owned businesses in Canada by 2025. She has been advising entrepreneurs through the Hamilton-based Innovation Factory and Hilton-based Haltech since 2019. She is also Chair of the Board at Angel One Investment Network, one of the most active angel investor groups in Canada.  A sought-after speaker and trainer, Julie has developed keynotes and workshops for private companies, corporations and associations, with titles such as “Ignite, Scale and Exit”, “Success Secrets of Wonder Women!” And “Why We All Need to Think Big!”. Her book, Big Gorgeous Goals. This show is dedicated to Julie's journey, this conversation is what we make it. This is Counsel Culture. Learn more at www.ericbrooker.com | https://www.biggorgeousgoals.com

Javier Mirande hace la siguiente promesa en su presentación en Linkedin : Ayudo a empresas B2B a conseguir más de 10 reuniones semanales... Con esa presentación lo invitamos al episodio 150 del podcast de Ventas B2B Javier Mirande es CEO y Growth Mentor en Regrow Academy, Mentor en 500 Startups y en Master Me Up. También es co-host del Podcast "Mila con Fritas" junto a Andrés Bruzzoni. Abogado, papá de Juan Cruz, Sofía, Paz y Clara y apasionado de la lectura y la música. Nos cuenta su experiencia como mentor de startups y el porqué del nombre de su podcast "mila con fritas" y resultó una muy entretenida conversación. No te pierdas este episodio 150.

In this episode I'm getting interviewed by Spyros Tsoukalas (Head of BD at GrowthMentor) and we talk through how to navigate through marketing chaos by prioritizing marketing efforts for early stage startups. I've been a mentor on GrowthMentor for 8 months and have really enjoyed having 1:1 conversations with founders and marketers that have very specific marketing and growth questions related to what they're building and I can spend 30 minutes just helping them out. It's a wonderful community and I highly recommend it whether you're a founder/marketer looking for help or a mentor looking to help. Main topics we cover: The problem with startups' approach to marketing efforts; What to do instead, how to prioritize your marketing; What types of things should be done first, second, etc; How marketing buzzwords confuse founders and marketers and how to think about it instead. The original podcast show notes appear here: www.growthmentor.com/podcasts/prioritizing-marketing-efforts/ GrowthMentor's website: www.growthmentor.com/ My profile on GrowthMentor: app.growthmentor.com/mentors/anna-furmanov For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you'll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing You can also connect with me on LinkedIn: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he started this career out of his love for Lego. Mentioned on the episode: https://www.growthmentor.com/ (GrowthMentor) https://www.linkedin.com/company/beyond-the-brick/about/ (Beyond the Brick) https://growthplays.com/ (Growth Plays) Connect with Matthew Kay on https://www.linkedin.com/in/matthewgkay/ (LinkedIn) and https://www.twitter.com/matthewgkay (Twitter)

Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people. Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform. Questions and topics we covered include: How Yiz uses marketing automation to help him work better and faster. What led him to take a generalist approach in his career. What makes for a good campaign funnel? What are the essential elements of one? The qualitative metrics marketers should actually care about. Why are content engagement metrics important and in what context should marketers use them? Is Quora still a good channel that marketers should consider? What are some tactics that you like to use? Can it be used as a research tool? And more! You can say hello to Yiz on LinkedIn - https://www.linkedin.com/in/yisraelsegall Or his email - yizsegall@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There's a lot of speculation about the future of work — what form it will take, where it will be done, and who will do it (including the robots versus humans debate). We talk to Mo Hamzian, an entrepreneur who is not only theorizing about the future of work, but building newly imagined workspaces that combine spatial design with technology and custom services, making elite workspaces available to everyone. Entrepreneurship is now both an economic and societal trend, opening up business opportunities of its own. Entrepreneurship is now, as our guest Mo Hamzian styles it, “a thing”. It's in the forefront of culture, it's always in the news, it's a lifestyle choice as well as a business choice, it's a career, it's a source of new heroes for our time. Institutions of entrepreneurship are growing: schools are teaching entrepreneurship, media are covering entrepreneurship, technology is supporting entrepreneurship.Standards are emerging: tools like our own value learning process and 4 Vs value generation model, as well as processes like the Business Model Canvas are becoming standards of the entrepreneurial method.The sharing of entrepreneurial knowledge in a community is expanding via mentoring by experienced entrepreneurs. As a consequence, we see the emergence of new societal norms. An entrepreneurial society favors self-reliance over dependency, resourcefulness over entitlement, breakout achievement versus structured conformity, and creativity over formula. Entrepreneurship is understood as a journey that is never completed, and may adaptively follow many diversions in pursuit of evolving goals, rather than a predictable climb up the hierarchical ladder of the corporation. Keep thinking rather than keep climbing. Even inside the corporation, structure is giving way to small self-organizing teams and corporate procedures are being replaced by adaptiveness and agility. One of the implications of the growth of entrepreneurship is the trend that gets the name “The Future Of Work”. Entrepreneurship brings many significant social changes, including flexibility of time and place and methods of work. And the government's pandemic policies of shutting down office and work spaces and encouraging work-from-home accelerated those changes. Now it is clear, more than ever, that, in the digital age, there is no need whatsoever to commute through grey suburbs on jammed roads or overcrowded trains to get to a dull and depressing cubicle farm just so that you can be in the same building with the other sad souls who are your colleagues. Cities will empty out, commercial office markets will enter a period of secular decline, and individuals will feel liberated and empowered to do their best work in the physical location and surroundings of their choice. One way to seize the opportunity represented by the future of work is via real estate itself — repurposed and re-imagined. Mo Hamzian is an entrepreneur who sees the opportunity in real estate for work where many might see only decline. He looks at it through a different lens, as entrepreneurs do. Can real estate provide the multi-purpose flexibility and adaptiveness required for today's and tomorrow's work patterns? It can if looked at creatively. The creative lens is the customer-first lens: everyone deserves the best workplace. Business thinking that prioritizes customer sovereignty can often solve the most challenging problems. Mo Hamzian translates the unmet needs of today's distributed workforce as seeking the best space from which to work — comfortable, well-equipped, good acoustics and conferencing technology, a place that “recognizes you” and your needs. He developed his ideas, in part, by studying the workspaces of the business elites — the top bankers, tech executives and corporate CEO's. These are immersive, high tech, high comfort, high style ecosystems you never want to leave. They're available to a very few. What if they were made available to a much wider audience? This is the way many markets evolve — first, affordable at great expense only for a few, then quickly expanded to a mass audience. This is the idea behind VEL — Mo Hamzian's startup to bring elite workspaces to a wide audience of users on demand. Do your best work: the VEL concept is aimed at personal productivity, encouraging the individual to achieve high quality output in a temporary workspace. This implies, of course, some responsibility and commitment on the part of the user.Achieve flow: the ultimate level of individual work is characterized by the feeling of flow — the fulfilment of experiencing how good you are and how much you are improving while doing your work. VEL's workspace and technology are designed to support flow.Elite environment for everyone: Mo Hamzian's study of immersive elite workplaces enables designs that bring the same experience to a temporary workspace.Technology: From wi-fi telecommunications and conferencing to (in the future) A.I. and VR and holography, there's a lot that technology can do to support high quality and high productivity work, and VEL can provide it on demand at variable cost and affordable pricing.Flexible access: customers can rent VEL space and technology by the hour or by the day, in whatever configuration they prefer.Democratization and decentralization: VEL workspaces are available to all, with an aim to distribute them across the country for wide availability, whether urban, suburban, or rural, wherever work can be done.Customization and recognition: Ultimately, the high-tech VEL workspace will recognize the individual when they walk in and configure to their customized set of needs. The VEL concept removes frictions and barriers that might otherwise stand in the way of the future of work and the future of distributed entrepreneurship. As we advance towards a more entrepreneurial future across the entire business landscape, from big corporations operated by flexible, agile teams to individual practitioners, gig workers and small, highly specialized and highly networked companies, concepts like VEL will be an important part of the enabling infrastructure. Additional Resources Mo's LinkedIn page: LinkedIn.com/in/MoHamzian Mentioned by Mo as a worthwhile mentoring site: GrowthMentor.com VEL website: MyVEL.com

There's a lot of speculation about the future of work — what form it will take, where it will be done, and who will do it (including the robots versus humans debate). We talk to Mo Hamzian, an entrepreneur who is not only theorizing about the future of work, but building newly imagined workspaces that combine spatial design with technology and custom services, making elite workspaces available to everyone. Entrepreneurship is now both an economic and societal trend, opening up business opportunities of its own. Entrepreneurship is now, as our guest Mo Hamzian styles it, “a thing”. It's in the forefront of culture, it's always in the news, it's a lifestyle choice as well as a business choice, it's a career, it's a source of new heroes for our time. Institutions of entrepreneurship are growing: schools are teaching entrepreneurship, media are covering entrepreneurship, technology is supporting entrepreneurship.Standards are emerging: tools like our own value learning process and 4 Vs value generation model, as well as processes like the Business Model Canvas are becoming standards of the entrepreneurial method.The sharing of entrepreneurial knowledge in a community is expanding via mentoring by experienced entrepreneurs. As a consequence, we see the emergence of new societal norms. An entrepreneurial society favors self-reliance over dependency, resourcefulness over entitlement, breakout achievement versus structured conformity, and creativity over formula. Entrepreneurship is understood as a journey that is never completed, and may adaptively follow many diversions in pursuit of evolving goals, rather than a predictable climb up the hierarchical ladder of the corporation. Keep thinking rather than keep climbing. Even inside the corporation, structure is giving way to small self-organizing teams and corporate procedures are being replaced by adaptiveness and agility. One of the implications of the growth of entrepreneurship is the trend that gets the name “The Future Of Work”. Entrepreneurship brings many significant social changes, including flexibility of time and place and methods of work. And the government's pandemic policies of shutting down office and work spaces and encouraging work-from-home accelerated those changes. Now it is clear, more than ever, that, in the digital age, there is no need whatsoever to commute through grey suburbs on jammed roads or overcrowded trains to get to a dull and depressing cubicle farm just so that you can be in the same building with the other sad souls who are your colleagues. Cities will empty out, commercial office markets will enter a period of secular decline, and individuals will feel liberated and empowered to do their best work in the physical location and surroundings of their choice. One way to seize the opportunity represented by the future of work is via real estate itself — repurposed and re-imagined. Mo Hamzian is an entrepreneur who sees the opportunity in real estate for work where many might see only decline. He looks at it through a different lens, as entrepreneurs do. Can real estate provide the multi-purpose flexibility and adaptiveness required for today's and tomorrow's work patterns? It can if looked at creatively. The creative lens is the customer-first lens: everyone deserves the best workplace. Business thinking that prioritizes customer sovereignty can often solve the most challenging problems. Mo Hamzian translates the unmet needs of today's distributed workforce as seeking the best space from which to work — comfortable, well-equipped, good acoustics and conferencing technology, a place that “recognizes you” and your needs. He developed his ideas, in part, by studying the workspaces of the business elites — the top bankers, tech executives and corporate CEO's. These are immersive, high tech, high comfort, high style ecosystems you never want to leave. They're available to a very few. What if they were made available to a much wider audience? This is the way many markets evolve — first, affordable at great expense only for a few, then quickly expanded to a mass audience. This is the idea behind VEL — Mo Hamzian's startup to bring elite workspaces to a wide audience of users on demand. Do your best work: the VEL concept is aimed at personal productivity, encouraging the individual to achieve high quality output in a temporary workspace. This implies, of course, some responsibility and commitment on the part of the user.Achieve flow: the ultimate level of individual work is characterized by the feeling of flow — the fulfilment of experiencing how good you are and how much you are improving while doing your work. VEL's workspace and technology are designed to support flow.Elite environment for everyone: Mo Hamzian's study of immersive elite workplaces enables designs that bring the same experience to a temporary workspace.Technology: From wi-fi telecommunications and conferencing to (in the future) A.I. and VR and holography, there's a lot that technology can do to support high quality and high productivity work, and VEL can provide it on demand at variable cost and affordable pricing.Flexible access: customers can rent VEL space and technology by the hour or by the day, in whatever configuration they prefer.Democratization and decentralization: VEL workspaces are available to all, with an aim to distribute them across the country for wide availability, whether urban, suburban, or rural, wherever work can be done.Customization and recognition: Ultimately, the high-tech VEL workspace will recognize the individual when they walk in and configure to their customized set of needs. The VEL concept removes frictions and barriers that might otherwise stand in the way of the future of work and the future of distributed entrepreneurship. As we advance towards a more entrepreneurial future across the entire business landscape, from big corporations operated by flexible, agile teams to individual practitioners, gig workers and small, highly specialized and highly networked companies, concepts like VEL will be an important part of the enabling infrastructure. Additional Resources Mo's LinkedIn page: LinkedIn.com/in/MoHamzian Mentioned by Mo as a worthwhile mentoring site: GrowthMentor.com VEL website: MyVEL.com

There's a lot of speculation about the future of work — what form it will take, where it will be done, and who will do it (including the robots versus humans debate). We talk to Mo Hamzian, an entrepreneur who is not only theorizing about the future of work, but building newly imagined workspaces that combine spatial design with technology and custom services, making elite workspaces available to everyone. Entrepreneurship is now both an economic and societal trend, opening up business opportunities of its own. Entrepreneurship is now, as our guest Mo Hamzian styles it, “a thing”. It's in the forefront of culture, it's always in the news, it's a lifestyle choice as well as a business choice, it's a career, it's a source of new heroes for our time. Institutions of entrepreneurship are growing: schools are teaching entrepreneurship, media are covering entrepreneurship, technology is supporting entrepreneurship.Standards are emerging: tools like our own value learning process and 4 Vs value generation model, as well as processes like the Business Model Canvas are becoming standards of the entrepreneurial method.The sharing of entrepreneurial knowledge in a community is expanding via mentoring by experienced entrepreneurs. As a consequence, we see the emergence of new societal norms. An entrepreneurial society favors self-reliance over dependency, resourcefulness over entitlement, breakout achievement versus structured conformity, and creativity over formula. Entrepreneurship is understood as a journey that is never completed, and may adaptively follow many diversions in pursuit of evolving goals, rather than a predictable climb up the hierarchical ladder of the corporation. Keep thinking rather than keep climbing. Even inside the corporation, structure is giving way to small self-organizing teams and corporate procedures are being replaced by adaptiveness and agility. One of the implications of the growth of entrepreneurship is the trend that gets the name “The Future Of Work”. Entrepreneurship brings many significant social changes, including flexibility of time and place and methods of work. And the government's pandemic policies of shutting down office and work spaces and encouraging work-from-home accelerated those changes. Now it is clear, more than ever, that, in the digital age, there is no need whatsoever to commute through grey suburbs on jammed roads or overcrowded trains to get to a dull and depressing cubicle farm just so that you can be in the same building with the other sad souls who are your colleagues. Cities will empty out, commercial office markets will enter a period of secular decline, and individuals will feel liberated and empowered to do their best work in the physical location and surroundings of their choice. One way to seize the opportunity represented by the future of work is via real estate itself — repurposed and re-imagined. Mo Hamzian is an entrepreneur who sees the opportunity in real estate for work where many might see only decline. He looks at it through a different lens, as entrepreneurs do. Can real estate provide the multi-purpose flexibility and adaptiveness required for today's and tomorrow's work patterns? It can if looked at creatively. The creative lens is the customer-first lens: everyone deserves the best workplace. Business thinking that prioritizes customer sovereignty can often solve the most challenging problems. Mo Hamzian translates the unmet needs of today's distributed workforce as seeking the best space from which to work — comfortable, well-equipped, good acoustics and conferencing technology, a place that “recognizes you” and your needs. He developed his ideas, in part, by studying the workspaces of the business elites — the top bankers, tech executives and corporate CEO's. These are immersive, high tech, high comfort, high style ecosystems you never want to leave. They're available to a very few. What if they were made available to a much wider audience? This is the way many markets evolve — first, affordable at great expense only for a few, then quickly expanded to a mass audience. This is the idea behind VEL — Mo Hamzian's startup to bring elite workspaces to a wide audience of users on demand. Do your best work: the VEL concept is aimed at personal productivity, encouraging the individual to achieve high quality output in a temporary workspace. This implies, of course, some responsibility and commitment on the part of the user.Achieve flow: the ultimate level of individual work is characterized by the feeling of flow — the fulfilment of experiencing how good you are and how much you are improving while doing your work. VEL's workspace and technology are designed to support flow.Elite environment for everyone: Mo Hamzian's study of immersive elite workplaces enables designs that bring the same experience to a temporary workspace.Technology: From wi-fi telecommunications and conferencing to (in the future) A.I. and VR and holography, there's a lot that technology can do to support high quality and high productivity work, and VEL can provide it on demand at variable cost and affordable pricing.Flexible access: customers can rent VEL space and technology by the hour or by the day, in whatever configuration they prefer.Democratization and decentralization: VEL workspaces are available to all, with an aim to distribute them across the country for wide availability, whether urban, suburban, or rural, wherever work can be done.Customization and recognition: Ultimately, the high-tech VEL workspace will recognize the individual when they walk in and configure to their customized set of needs. The VEL concept removes frictions and barriers that might otherwise stand in the way of the future of work and the future of distributed entrepreneurship. As we advance towards a more entrepreneurial future across the entire business landscape, from big corporations operated by flexible, agile teams to individual practitioners, gig workers and small, highly specialized and highly networked companies, concepts like VEL will be an important part of the enabling infrastructure. Additional Resources Mo's LinkedIn page: LinkedIn.com/in/MoHamzian Mentioned by Mo as a worthwhile mentoring site: GrowthMentor.com VEL website: MyVEL.com

In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter AccountSparktoro Marketing 201 Content Course Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

"Be confident in the decisions that you're making with the information that you have at the time" - Mark Colgan.Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of in B2B sales, marketing, and recruitment.Mark currently splits his time as co-founder of Speak On Podcasts, mentoring B2B startups via GrowthMentor and ScaleWise, the Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy.He's a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry. His work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM, and Baremetrics to name a few.Mark currently lives and works from Lisbon is addicted to traveling and exploring new cultures in places. You'll often hear him saying "por que no?" why not to anything that sounds fun or gets the heart racing like wingwalking, skydiving, and paramotoring.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODESpeak On Podcasts websiteThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  Click here to book your free exploratory strategy session.Enjoy the interview!

Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

On this episode, Jonathan shares several different communities designed to bring independent consultants and experts together. Mentioned on the show: http://umbrex.co (Umbrex) https://www.cosolo.co/ (CoSolo) https://freelance.camp/ (Freelance Camp) https://growthmentor.com/ (Growth Mentor) https://www.yakcollective.org/ (Yak Collective) https://jasonvanorden.com/newsletter/ (Jason Van Orden) Connect with Jonathan on http://twitter.com/jonbstrong (Twitter) or Linkedin

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode of The Entrepreneur Next Door, Zev's guest is Foti Panagiotakopoulos, the Co-Founder of Growth Mentor, an international mentoring platform. Find out about Foti's journey from a military policeman to a growth marketer with a network of over 400 vetted international marketing experts united by a servant mindset. To connect with Foti email zev@zevasch.com. To Learn more about business growth and Zev's latest book: https://zevasch.com/

Wepa! I'm Marina. I am a technologist, mom, podcast host, leadership coach, cruciverbalist, and aquarian. ;) UNBOSSED is “Stories of Amazing Women”. If you are a new listener to UNBOSSED, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today! Support this podcast: https://anchor.fm/marina-malaguti In this episode: I interviewed my first international guest, Andreea Moga Tech Entrepreneur, Mentor with a touch on the Growth Mindset, former technology consultant at big global IT firms in The Netherlands and The UK, Romanian at heart & at origins with a BsC and Msc in Electronics, Telecommunications and IT. Andreea Moga is the founder of Growth Mentor Academy and the Chairwoman and lead Co-Founder at Techlabs Rotterdam - a non-profit learning accelerator for tech skills.With Growth Mentor Academy, Andreea's mission is to create a world where more women are being seen and really are visionary leaders in the tech space. In her free time, she enjoys reading books, helping people with her knowledge and building communities to achieve greater goals. Key Highlights/Tools: Being a women in tech in Europe Climbing the ladder vs Climbing a Jungle Gym Becoming tech experts and transferring knowledge Hiring in Tech & the Gap between Tech Education and the Real World Memorable Quotes: “A lot of us forget that as we become experts, we can multiply ourselves by transferring that knowledge to others” - Andreea Moga, Founder and Tech Mentor at Growth Mentor Academy “When a woman is interviewed for a job she's usually asked about her past experience and men aer asked questions about the future - e.g. leadership, strategic and potential” - Andreea Moga, Founder and Tech Mentor at Growth Mentor Academy Useful Links and Resources: https://www.linkedin.com/in/andreeamoga/ https://techlabs.org/location/rotterdam https://growthmentor.academy/ Join the Conversation Our favorite part of recording a live podcast each week is participating in the great conversations that happen on Linkedin, Twitter, and in our comments section. Follow UNBOSSED Podcast Anchor: https://anchor.fm/marina-malaguti Youtube: https://www.youtube.com/channel/UCDTz6_FepG04QTs1BjFLBjw/ Spotify: https://lnkd.in/eUhfH8E Apple Podcasts: https://lnkd.in/e7cWtBv Google Podcasts: https://lnkd.in/enjChPt Facebook: https://www.facebook.com/UNBOSSEDpodcast Linkedin: https://www.linkedin.com/company/unbossed --- Support this podcast: https://anchor.fm/marina-malaguti/support

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

“If you're in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ”Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small team.GrowthMentor is a platform that lets solo marketers and solo founders receive one-on-one mentoring from vetted growth-marketing, start-up, and marketing mentors. The platform allows you to “get on-demand mentorship from people who have more experience in the fields that you're struggling with,” says Foti.In this interview, we talk about why diving straight into raising funds isn't the best way to make your start-up successful. We also discuss the importance of knowing your strengths and those of your team, upskilling yourself, and how SEO can be your strongest tool if you use it right. Foti has boot-strapped GrowthMentor and, although he was aware of the risk he was taking, he and his team were able to make the platform a success. During our conversation today, Foti shares his experience with growing his platform and how he was able to make it happen. As a solo founder, it's incredibly easy to get overwhelmed by fear and doubt. Should you hire more talent or should you do the task yourself? How can you upskill yourself if you're focused on managing a team of freelancers? How can you keep yourself and your team from burning out? Is it possible to focus too much on raising funds? What happens if you do? If you've ever asked yourself any of these questions, you're not alone. Tune in to this episode and give yourself the chance to walk away less overwhelmed and with some actionable tips on how to grow your SEO.In this episode we talk about:- Upskilling- Raising Funds- Growing SEOTimestamps:00:00-02:00  What is GrowthMentor02:02-03:30 Don't obsess about raising funds prematurely03:30 -05:15 How difficult is it to raise funds?05:16 - 07:58 How to not burn out your team in a start-up07:59-08:59  Upskilling yourself vs delegating or hiring somebody09:00-11:31 Does the desire to hire ever end?11:31- 12:52 How did SEO become your biggest channel?12:53- 17:25 Talk to people before you go to Ahrefs (JTBD)17:25-18:48 Other ways to grow SEO as a one-man SEO team18:49-23:30  Backlinking Strategy23:31-25:50 Takeaways on bootstrapping and SEO strategies when you're a very small team?Connect with Fotios Panagiotakopoulos on LinkedIn: Foti PanagiotakopoulosWhile you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: https://www.linkedin.com/company/flying-cat-marketing/

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.   Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark's career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I'll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you've defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or...

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own game 32:43 - What if Web3 takes over Google search? 35:53 - Metrics that make LivingCozy successful Key Links Go from 0 to 100K pageviews a month with WebflowLivingCozy websiteAsh Read's Twitter Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take 31:05 - George's take on constantly fighting on ranking and content updating 34:48 - What about the long unnecessary articles that the visitors don't need for SEO? 38:41 - Vanessa's take on thought leadership could be a hit or miss. 42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response) 45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team? 52:44 - My take on the whole debate Key Links Reach to Vanessa for her amazing thoughtsReach out George if you want help with SEOGeorge's agency MinutiaCheck out Lusha.com (Vanessa's company) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he launched his startup called GrowthMentor which helps founders and marketers connect with vetted mentors. Questions we covered include: Why did he create GrowthMentor? How would he describe his job as a founder? What are some of his weekly and monthly challenges? What resources would he recommend to someone who's new to growth marketing? What new marketing skill is Foti learning right now (PREVIEW: it's a skill with three letters)? When is the right time for a business to hire a growth marketer and do they need to be a full-time employee? What interview questions should entry-level growth marketers know how to answer? What are his favorite MarTech tools? Why does he think people are too obsessed with personal branding? You can connect with Foti via LinkedIn - https://www.linkedin.com/in/fotis-panagio Demand Curve's slack channel (I'm in here too by the way) - https://www.demandcurve.com/slack Neil Patel's advice on why you need to STOP studying digital marketing - https://www.youtube.com/watch?v=_2BIMXX7lbQ And here's another great episode about growth marketing that you can check out, the guest is Agata Krzysztofik who recommended me to Foti - https://anchor.fm/kennysoto/episodes/Interview-with-Agata-Krzysztofik---Want-to-Win-as-a-Growth-Marketer--Have-a-Growth-Mindset---Episode-60-e18lvt4 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

If you want to drive consistent sales results you need sales playbooks. Relevant sales playbooks give your sales team the resources they need to move deals through the pipeline. Today we're going to talk about creating effective sales playbooks and how to add a marketing twist. Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B Sales, Marketing, and Recruitment.Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDRs through his Outbound Prospecting course via The Sales Impact Academy.Mark currently lives and works from Lisbon, is addicted to traveling and exploring new cultures and places. You'll often hear him saying “Por qué no?” (why not?) to anything that sounds fun or gets the heart racing like wing walking, skydiving, and paramotoring. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.

In this episode, Jacob shares many stories from his upbringing that have led him to where he is today - running a non profit, a coaching business and a media company. Jacob shares the struggles that he faced along the way and the turning point in his life when he made a shift and didn't look back. Jacob made a list of the things that he couldn't live without - extreme sports, traveling, and helping people, and he found a way to build a life around them. This episode is packed full of inspiration. Jacob hopes to change the way people view skateboarders and after hearing this episode, you might just ponder the idea that skateboarders can do incredible work and also skate. Jacob Jenkins is a skateboarder and entrepreneur born in Charlotte, currently living in Phoenix. He moved to Arizona after backpacking around Central America for seven months and created Now Evolving Skateboarding Worldwide, a 501c3 nonprofit that focuses on building influential leaders through skateboarding while donating skateboards to foster care and feeding families in need. His inspiration came from seeing so many people around the world struggle and from the deep connection he had made with locals through the love of skateboarding. He made a commitment to himself that he would go back, build skateparks, and make the world a better place.He has donated over 100 skateboards through his nonprofit to local foster care and children in need around the world. The process is simple, when you buy a skateboard, NESW will donate one. He has also hosted the first skate competition in the Galapagos Islands, events in Panama, Nicaragua, Costa Rica, and Arizona. But, his proudest accomplishment has been feeding families in need, consisting of a thanksgiving food drive where volunteers get together to deliver thanksgiving feasts to at-risk families throughout the holidays.Follow Jacob on InstagramGet a skateboard = donate a skateboard

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: “The Death of the SDR: And the Birth of Buyer Centric Revenue” Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.

Have you ever dreamed about growing your business 10 times to what it is today? Business growth is alluring for many entrepreneurs, but only a few know what it entails. Sometimes, these goals can lead to even more problems and stunt future opportunities. Thus, business growth should be built on strong values and fundamentals.  In this episode, Mark Patchett joins us to talk about how to achieve business growth. He shares that not all companies are ready for scaling up and how to properly prepare for it. We also touch on why messaging is the future of successful businesses, and how to find the right partners to grow your business. If you are interested in creating growth that's right for your business, then this episode is for you!  Here are three reasons why you should listen to the full episode: Discover how to achieve business growth and know when you're ready for it.  Understand the importance of values, fundamentals, and lifestyle in learning how to achieve business growth.  Learn the right way and first steps towards building growth.  Resources Subscribe to our https://seekgocreate.com/ (website) and otherhttps://seekgocreate.com/platforms/?et_fb=1&PageSpeed=off ( platforms) to get resources from our guests and updates on our latest giveaways and episodes. https://www.nectarsleep.com/ (Nectar Sleep)  https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx (Strengths Finder)  https://www.pcmag.com/encyclopedia/term/harvard-graphics (Harvard Graphics) https://theecomacademy.com/ (The eCommerce Academy)  Growth Shop: https://growth.shop/ (Website) I https://www.facebook.com/growthshopy (Facebook) I https://www.instagram.com/growthshopglobal/ (Instagram) I https://www.youtube.com/channel/UChGY6N85SWL-IRahrn7Pgww (Youtube) I https://www.linkedin.com/company/growth-shop/ (LinkedIn)  Connect with Mark: https://www.markpatchett.com/#section=contact (Website) I https://www.linkedin.com/in/markpatchett/?originalSubdomain=uk (LinkedIn) I https://app.growthmentor.com/mentors/mark-patchett (Growth Mentor) https://seekgocreate.com/how-to-achieve-business-growth-with-mark-patchett/ (Episode Details) Enjoy the Podcast?Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us onhttps://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv ( Google Podcasts),https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 ( Apple Podcasts), orhttps://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z ( Spotify) so that you never miss another episode. Also, share this episode or what you've learned today on your favorite social media platform. Love to give us 5 stars? If you do, we'd love a review from you. By leaving a review, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit ourhttps://seekgocreate.com/ ( website) or follow us onhttps://www.facebook.com/SeekGoCreate/ ( Facebook),https://www.instagram.com/seekgocreate/ ( Instagram),https://www.linkedin.com/company/seek-go-create-network/ ( LinkedIn),https://twitter.com/SeekGoCreate ( Twitter), andhttps://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA ( YouTube). To growing and becoming all we are created to be, Tim

Are you feeling overworked and overstressed? Are people in your team keep quitting, or do you face problems you have no clue how to address? Then it is probably time to look out for an experienced business growth mentor that can help you to overcome those hurdles and strive for better solutions. In this episode, you'll learn how a business growth mentorship can serve you the best and where to find mentorship. Flash Hub provides tools, workflows, and skills to hire freelance experts and set up your first team in a matter of days. Develop virtual leadership skills, solve the digital agency hamster-wheel issue, and build freelance teams with ease. We have selected best practices and the most helpful skills you need to work smart, less, and grow a digital business that is easy to sustain you can work on from virtually anywhere.Visit FLASH HUB  to get free access to the virtual business builder training. Learn how to build, grow, and scale your business with virtual teams and global freelancers in this free training.For our international community. This is an English episode and you can find the transcript of this conversation now in more than 20 languages, on our Blog, at HappyScribe Public, or watch the video with subtitles for this episode on our YouTube Channel. You'll find all the links in the show notes below.  

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you'll learn about in this episode: Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: Website: https://speakonpodcasts.com/ Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts

Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, she is leading a 100% remote marketing, sales, and product team. Together with her team, Agata is on the mission of empowering people to tell great visual stories that stick. Questions: Lessons she learned from her 7 years working at Google. Why is it hard to become an SEO expert? What is one of the hardest parts of managing a 100% remote team? How can managers measure the performance of their remote teammates? What should a content marketer focus on first—finding the right channels or discovering the right content format? What is an often overlooked metric that content marketers need to pay more attention to? What makes for a great Instagram ad in 2021? Should social media marketers have some sort of experience using Google Analytics? What does Agata look for when she is hiring new team members? Why is Product Hunt important? For any businesses launching on Product Hunt, what advice would she give them? Why are mentors essential to a marketer's career growth? You can say hi to Agata via Linkedin: https://www.linkedin.com/in/agatakrzysztofik/ Resources mentioned⬇️ Backlinko (a great SEO learning resource): https://backlinko.com For a deeper dive into how OKRs help marketing teams, check out episode #56 of the podcast with Sarah Bond: https://anchor.fm/kennysoto/episodes/Interview-with-Sarah-Bond---Lessons-in-B2B-SaaS-Marketing-and-CRO----Episode-56-e17ldnb/a-a68tnmh Agata's blog post on the CUTENESS ad formula for Instagram: https://piktochart.com/blog/create-winning-instagram-ads-with-cuteness-ad-formula/ If you need a Growth Mentor: https://www.growthmentor.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Welcome to Not Another Marketing Podcast where I'm talking to Mark Colgan, the Co-founder of Speak On Podcasts and a mentor of B2B Startups via GrowthMentor and ScaleWise. We're talking about B2B content marketing strategies & where to start.

In this episode Candace talks about why we need to take people off  “the pedestal” for our sake, and theirs.Candace Dunaway is the Host of the All Things Relatable podcast. Candace practices daily gratitude and believes that this practice is the key to living a joyful life. Candace sees the world through an optimistic lens and looks for the silver linings, even in the most difficult of times. She believes that life is a collection of simple moments of joy that compound to create a happy life.Follow Candace on Instagram

In this episode, we chat with Mick Griffin, Chief Growth Officer at Traffit, to explore how storytelling can improve employer branding. With 13 years of experience in sales and HR, Mick shares his best practices for storytelling in employee branding and his belief in making the company human again. Mick has served previously as the Chief Revenue Officer at Brand24 and as the Director of Sales at GetResponse. Additionally, he is the founder of a SaaS sales conference, Pipeline Summit, and a mentor at GrowthMentor.com. He has been involved as a mentor in several programs such as Google Launchpad. Stay connected with Mick on LinkedIn.

What do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he's had working with agencies. You'll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This […]

In this episode, I have the pleasure of talking emails, best email marketing strategies, do's and dont's and everything else to better help and prepare you to utilize this very much underutilized acquisition and retention strategy, with legendary email marketing expert and advisor, all the way from Europe, Mr. Nicolas Moulin!Nicolas has worked with agencies for massive clients like Massimo Dutti, Paco Rabanne, Jean Paul Gaultier, and his last experience was at a sustainable fashion brand called Brava Fabrics, where he was the Head of Online Growth. Nicolas is now an Email Marketing Advisor for Ecommerce and online brands who want to increase their revenue and recurrency.  He is also an Ecommerce Mentor at GrowthMentor.com  Nicolas discovered the power of email marketing when he realised how poor some of the brand emails he was receiving were. That's when he decided to help those brands get better at it.Nicolas works together with you on your email marketing to help it convert, share your brand values, and make your clients your next ambassadors.Nicolas has also given the listeners of The Subscription Box Show a Free Audit for an email marketing strategy for the rest of August.  So hurry and visit https://www.nicolasmoulin.com/free-audit or simply click the link in the show notes.Guest Links:Nicolas' FREE Audit link! https://www.nicolasmoulin.com/free-audit Website: www.nicolasmoulin.comLinkedin: https://www.linkedin.com/in/nicomoulin/Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

What do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he's had working with agencies. You'll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This ... Read more

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years of experience in B2B sales, marketing, and recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. In this episode, Mark shares his insights around the best ways to create an omnichannel customer experience and how to boost growth with it. Insights he shares include: Unique challenges in selling a SaaS solutionDo you need to first need to identify your metrics or do you need to establish a sales process firstIs there a space for podcasts in the initial part of the sales processWhat should a business keep in mind when looking at potentially starting up a podcastMark's thoughts on what the objective behind creating a podcast should beHow to maximize the discoverability of podcastsThe best ways to build a strong relationship with a podcast guestWhy Mark takes issue with how most businesses go about qualifying leadsA counterintuitive take on establishing ROI for a podcastHow to discover your customers journey in order to be able to come alongside themHow to leverage content from non-competing industriesHow Mark understands and derives insights from customer journeysMark's approach to referral marketingThe best way to measure a great customer experienceand much much more...

Foti is an accomplished founder with an extensive background in full stack growth marketing. He has over a decade of experience developing and marketing businesses. In this episode, we're speaking with Foti about getting your product off the ground and growing your startup, as well as the benefits of outsourcing, and why a strong team might not be the right fit for your company. Growth Mentor started in 2018, matching founders, marketers and product managers with vetted growth marketing and start-up mentors. The platform enables new founders to engage in 1-1 video calls and conversations with experienced mentors, to provide them with the skills to grow their companies.

Are you a mentor?As a mentee, what has been the process you follow when contacting a mentor?What have you learned from your mentees so far?This week, I explored the concept of reciprocal mentoringResourcesSimon Sinek:  Why Reciprocity Improves Mentor Mentee Relationshipshttps://youtu.be/NrWg1qy2WNIMentorloop via The Customer Success Networkhttps://customersuccess.network/mentoringCoaching Station with Ronni Gaunhttps://hub.practicalcsm.com/coaching-station/GrowthMentor referral linkhttps://www.growthmentor.com?ref=isabelruiz--------If you enjoy this micro podcast, please subscribe and leave a review.You can find me on Twitter @CSMToolboxDon't forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app that can help us improve and enhance our customer engagement. Connect with Isabel Ruiz  https://bit.ly/2NDfOvyJoin our CSM Toolbox LinkedIn page https://www.linkedin.com/company/csmtoolbox/

Nichole Elizabeth DeMeré is the Chief Marketing Officer at Reeview.App which is an automated platform that finds collects and displays authentic user generated video reviews for e-commerce businesses. They are also a co-founders at Taggg, a top 15 Hunter at Product Hunt, moderator at Growthhackers.com, and mentor at GrowthMentor.com. Outside the SaaS world, Nichole loves music, art, photography and philosophy.  Here are a few of the topics we'll discuss on this episode of Long Story Short: The correlation of video reviews and purchases Authenticity in reviews vs staged reviews The importance of knowing you don't need 1000s of clients Working towards turning a buyer into a hero Language Market Fit and why being specific with your language leads to more clients Scientific Method of creating hypothesis and testing them for passes of “fails” Activating your customer through storytelling Research / stats mentioned  Hubspot Stat Think with Google research  Princeton study Data Storytelling blog post   Resources  Strategyzer Sixteen Ventures InnerTrends SaaS Community SaaS Growth Hacks on Facebook Aaron Skrall on Facebook Start Up Product Launches on Facebook Connect with Nichole Elizabeth DeMeré Twitter - @NikkiElizDeMeréLinked In: Nichole Elizabeth DeMeréInstagram: NicholeElizabethDeMeré  Connecting with the hosts:Jeff Sirkin on LinkedInSophia Gordon on LinkedIn

This week on The New P&L we speak to Nick Bradley, world-renowned business growth expert, who works with entrepreneurs, business leaders, and investors, transforming good companies into great ones. Over the last decade, he has built, bought and sold 22 businesses with a combined valuation of $5.2 billion dollars. Nick also works with Private Equity and Venture Capital firms across the UK and the US leading business turnarounds, mergers, acquisitions and scale-ups and is the co-founder of The Fielding Group, a growth accelerator that helps companies improve business performance and host of the hugely successful 'Scale Up Your Business' podcast series. His mission is to help create empires, bringing entrepreneurial skill set and mindset to people all over the world as a driving force of progression and prosperity. We discuss with Nick: - Whether there are a common set of key characteristics that all successful entrepreneurial leaders possess - What some of the biggest challenges entrepreneurs face today are - Whether entrepreneurs need a different set of skills to lead business as we work our way out of the pandemic? If so, how do they acquire these skills? - The key elements that inhibit a successful M&A once the ink on the contract is dry - The practical steps business leaders can take to unleash the entrepreneurial spirit within their employees for mutual benefit - What companies can do to keep a culture of explosive or accelerated innovation and creativity after a founder or charismatic leader departs Insta: @nickcbradley FB: @nickcbradley LI: https://www.linkedin.com/in/nickbradley-scaleupspecialist/ Web: www.suyb.global To subscribe to all of The New P&L series podcasts, go to: www.principlesandleadership.com Insta: @principlesandleadership --- Send in a voice message: https://anchor.fm/principlesandleadership/message

In this episode, I talk about why I've been a bit quiet, what I have been busy with, and share some exciting news! Before I summarise the key points of the episode, the exciting news! From Friday 12 March 2021, The Agile Career Podcast will be going live on Clubhouse at 18:00 GMT (13:00 EST, 10:00 PCT, 23:30 IST). We will be talking all things career, where you can ask questions, and more importantly, share your experiences. I look forward to talking to you! Find out more about the Clubhouse event here https://www.joinclubhouse.com/event/xlj9QAOjNow the other stuff:I have been running several one-on-one coaching and mentoring sessions and you can find out more about mentoring by visiting GrowthMentor and more about coaching by visiting my websiteI have been exploring No Code tools and am building my first No Code product. You can find out more and go behind the scenes with me here And finally, here is a reminder of some of the podcast's most popular episodes:Understanding Yourself with Jessica Pybus What It Takes to Succeed in Sales with Doug McGeachieGoing Solo with Peter RobinsonDeveloping a Growth Mindset with Crystal MetcalfeProfessional Rugby Player to Medical Doctor with Tom Rees Support the show (https://www.buymeacoffee.com/gunterrichter)

Luis is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process. Luis has helped many SaaS companies increase lead and subscription volume, penetrate new markets, decrease CACs, decrease churn, and become recognized brands within their vertical through paid media. Aside from consulting and growing companies through Fantom Agency, he's also mentored hundreds of people via multiple platforms including Growth Mentor as well as AdLeaks. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro  02:41 - Luis's Background, Past Ventures & Launching Fantom Agency 10:13 - What's Does Fantom CRO Process Look Like 16:17 - Paid Media Channels to leverage for Best Success on B2B SaaS 20:39 - Best Strategy Setting Up a Campaign or Optimizing your Current Funnel 22:14 - Establishing Baselines & Measuring Performance  28:50 - Is Paid Media campaigns a good strategy for Every SaaS? 30:51 - $500 vs $5000 vs $10,000 LTV How Does the Marketing Campaign Change? 32:50 - How to Establish that Baseline Value to Measure Against the Paid Media Performance 35:03 - Main Reasons SaaS Growth Efforts are Failing or Under Performing 38:38 - What Advice Would Luis Give To His 25 Year Old Self? 39:41 -  Best Resources Instrumental to Syed Success 41:30 - What Does Success Means To Luis Today? 42:30 - Future Plans for Fantom & How To Get In Touch With Him Mentions: https://fantomagency.io/ (Fantom Agency) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwibvuahn_DuAhWKwMAKHRaAAM8YABAAGgJpbQ&ae=2&ohost=www.google.com&cid=CAESQeD20m1c06_4UyGtm53zSK3bSzyp_PweKjiu-fHvsdbwdm90ciJUim7eSi_qzuMyuC2hBItm8X_7X_X9rH5NZ22f&sig=AOD64_2su0FybwB-tQ3sJZJbq1BdkKri_w&q&adurl&ved=2ahUKEwiIkd6hn_DuAhUHTKwKHbnVBkUQ0Qx6BAgQEAE&dct=1 (Penji) https://designpickle.com/ (Design Pickle) https://www.getads.co/ (GetAds) https://www.growthmentor.com/ (GrowthMentor) https://www.janover.ventures/ (Janover Ventures) People: https://www.linkedin.com/in/fotis-panagio/?originalSubdomain=gr (Foti Panagiotakopoulos) https://en.wikipedia.org/wiki/Naval_Ravikant (Naval Ravikant) Books: https://www.goodreads.com/book/show/11507609-a-happy-pocket-full-of-money (A Happy Pocket Full of Money) Get In Touch With Luis: https://www.linkedin.com/in/lacamach/ (Luis's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

In this episode, Ann talks about what businesses can do to achieve Facebook marketing success. If you follow the right strategy, you can grow your business exponentially. Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has manage and grew Facebook Pages of top brands in shopping malls, lingerie, and dairy, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is a published author of “Small is BIG: 5 Exceptional Small Things On How To Switch From Being A Corporate Junkie To A BIG Time Online Professional”. In 2017, she co-founded Success Squad with Nins Mendoza. Success Squad is a mentor circle for aspiring and successful virtual professionals. --- Send in a voice message: https://anchor.fm/jpaulhernandez/message

This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they're currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the  Sales Impact Academy,  CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By  day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark's brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 -  Intro  02:34 - Mark's Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing  14:40 -  How to Invest on Acquiring the first &  Right Customers  17:09  - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 -  If you Create Content, Customers Will Come? 20:48 - What's the Story Behind Launching Speak on Podcasts? 23:03 -  Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark's Top Marketing/Sales Stack Tools  39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safari&rls=en&q=Speak+On+Podcasts&ie=UTF-8&oe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP & User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=google&utm_medium=cpc&utm_campaign=gaw-row-nua-search-trademark-brand_exact&utm_adgroup=brand-misspelling&utm_term=zappier&utm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_&gclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 

In this interview I talk to Foti Panagiotakopoulos of Growth Mentor. Growth Mentor is a marketplace model with a community foundation for helping you level...

Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the "90% of startups fail" statistic. Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups  either get their first 100 customers, or help them get to the next stage in their growth. She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor. During this interview we cover: Defining Demand generation Getting your first 10 and 100 customers as a Start-up Her recommended SaaS marketing strategies The biggest marketing mistakes Startups make How to approach conversion optimization in the marketing funnel Top underrated growth hacks Links and mentions: Get in touch with Asia: Twitter: https://twitter.com/AsiaMatos (@AsiaMatos) https://demandmaven.io/ (Demandmaven.io) More about Akeel:

In this episode, Foti Panagiotakopoulos joins me. He is the VP for Growth at euroVPS and also the founder of GrowthMentor. In the show, Foti talks about how he started his career as the only non-technical hire at a very technical company. He shares how he used this opportunity to create and shape the role that it is now.He also shares the challenges he experienced and how he tackled these in a very surprising way. Take a listen and find out how!Key TakeawaysIt's okay to make mistakes, as long as you are learning from them, and not making the same mistakes again.Learn from everything you doDon't underestimate the importance of building relationships and networking Take pride in doing the hands-on "dirty work". This teaches you the importance of doing things in the right wayBe realistic about your strengths and weaknesses. Once you know what your strengths are, double-down in themBreak down your goals into achievable pieces that you can complete and tick off your listCreate more than you consumeLearning on-the-fly is a great way to pick up and build the skills and knowledge that you needBootstrapping is a great way to get things startedDon't spread yourself too thinlyBook MentionedFoti recommends reading Blue Ocean Strategy by W Chan Kim and Renee Mauborgne.Connect with FotiYou can connect with and learn more about Foti by visiting his LinkedIn page. Find out more about euroVPS and GrowthMentor.  Support the show