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This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge. Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support
Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency. His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his newsletter “The Marketing < > Analytics Intersect”, his blog “Occam's Razor,” and his best-selling books “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers, executives' teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common-sense framework around the often-frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award from Google.
Since its release, Google's new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and even encourages – a conversational tone for search queries. For small law firms, a strong online presence is vital in attracting potential clients and establishing credibility. However, in an ever-changing digital landscape, it can be difficult to know what you need to be doing to adapt to new enhancements in technology. In this episode of the Law Firm Marketing Decoded podcast, we will be going over a comprehensive guide of essential strategies for attorneys to maintain their law firm website's competitive advantage in the age of Google SGE.
Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices
Jon Morris is the founder and CEO of Ramsay Innovations, a Finance Management and Strategic Planning company that is focused on helping marketing communication firms grow faster. Previous to starting Ramsay Innovations, Morris was the founder and CEO of Rise Interactive. Under Morris' leadership, Rise received recognition for excellence in client service, innovative marketing campaigns, and commitment to culture, including acknowledgment from Inc. 500|5000 Fastest Growing Companies (nine-time winner), Ad Age (Best Places to Work in Advertising), Fortune Magazine, Forrester, and more. Morris has been personally recognized as a leader in technology and innovation on the Techweek100 list and Crain's Chicago Tech 50 list. As a leader in the digital marketing community, Morris has mentored several entrepreneurs, with a significant focus on the University of Chicago's New Venture Challenge, a renowned business plan competition where Rise itself got its start. Morris has shared his expertise as a guest speaker, presenting on main stages and at workshops and webinars for organizations such as Search Marketing Expo, Search Engine Strategies, American Marketing Association, The University of Chicago Booth School of Business, Northwestern University's Kellogg School of Management, Forrester Research, Online Marketing Summit, iStrategy, and Vistage. Morris earned an MBA with high honors, graduating first in his class from the University of Chicago Booth School of Business and a bachelor's degree from Kenyon College.
Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search — May 1, 2007 Caffeine — June 1, 2010 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Penguin — April 24, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 "Phantom" — May 9, 2013 "Fred" (Unconfirmed) — March 8, 2017 Hummingbird — August 20, 2013 Page Experience Update — June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search — May 1, 2007 Caffeine — June 1, 2010 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Penguin — April 24, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 "Phantom" — May 9, 2013 "Fred" (Unconfirmed) — March 8, 2017 Hummingbird — August 20, 2013 Page Experience Update — June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search — May 1, 2007 Caffeine — June 1, 2010 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Penguin — April 24, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 "Phantom" — May 9, 2013 "Fred" (Unconfirmed) — March 8, 2017 Hummingbird — August 20, 2013 Page Experience Update — June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jon Morris is the founder and CEO of Ramsay Innovations, a management consulting firm focused on helping small to medium-sized businesses grow faster. Previous to starting Ramsay Innovations, Morris was the founder and CEO of Rise Interactive. Under Morris' leadership, Rise received recognition for excellence in client service, innovative marketing campaigns, and commitment to culture, including acknowledgment from Inc. 500|5000 Fastest Growing Companies (nine-time winner), Ad Age (Best Places to Work in Advertising), Fortune Magazine, and more. Morris has been personally recognized as a leader in technology and innovation on the Techweek100 list and the Crain's Chicago Tech 50 list. As a leader in the digital marketing community, Morris has mentored several entrepreneurs, with a significant focus on the University of Chicago's New Venture Challenge, a renowned business plan competition where Rise itself got its start. Morris has shared his expertise as a guest speaker, presenting on main stages and at workshops and webinars for organizations such as Search Marketing Expo, Search Engine Strategies, American Marketing Association, The University of Chicago Booth School of Business, Northwestern University's Kellogg School of Management, Forrester Research, Online Marketing Summit, iStrategy, and Vistage. Morris earned an MBA with high honors, graduating first in his class from the University of Chicago Booth School of Business, and a bachelor's degree from Kenyon College.
In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years. Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year. The best takeaways: What doesn't work anymore in SEO - 02:29Growing in 2020: SEO and user experience - 06:48The recipe for a good mix of channels - 11:35RankBrain and the influence of AI - 17:04 Podcast Notes: Barry Schwartz: The key is website User Experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year”.Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BuinessWeek, News.com, Publish and many more.
We're discussing search engine marketing strategies, including organic search and paid search. We're talking about the searchers intent and how to use Google's See, Think, Do, Care framework. You'll hear about how to take advantage of Rich Answers, Featured Snippets, Local Pack Results, Local Knowledge Graph Panel, organic search results and more. You can read the search engine marketing strategies blog here.
In this week's episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others. The best takeaways: Coining the term conversion rate optimizationEducation as part of evolution Simple solutions with incredible impactWhat it really takes to create success for a companyThe new wave of machine learning digital toolsThe holistic approach in customer experience journey Podcast Notes: Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Jon Morris is the founder and CEO of Rise Interactive. Under Morris’ leadership, Rise has received recognition for excellence in client service, innovative marketing campaigns, and commitment to culture, including acknowledgment from Inc. 500|5000 Fastest Growing Companies (nine-time winner), Ad Age (Best Places to Work in Advertising), Fortune Magazine, and more. Morris has been personally recognized as a leader in technology and innovation on the Techweek100 list the Crain’s Chicago Tech 50 list. As a leader in the digital marketing community, Morris has mentored several entrepreneurs, with a significant focus on the University of Chicago’s New Venture Challenge, a renowned business plan competition where Rise itself got its start. Morris also regularly shares his expertise as a guest speaker. He has presented on main stages and at workshops and webinars for organizations such as Search Marketing Expo, Search Engine Strategies, American Marketing Association, The University of Chicago Booth School of Business, Northwestern University’s Kellogg School of Management, Forrester Research, Online Marketing Summit, iStrategy, and Vistage. Morris earned an MBA with high honors, graduating first in his class from the University of Chicago Booth School of Business, and a bachelor's degree from Kenyon College.Check out what Jon is up to at: https://www.riseinteractive.com/
What does it take for your Small Business to rank high on search engines when customers are looking for your products or services? Should you be allocating most of your ad budget to search, or are there better methods for your particular business to connect with customers? Join us on this episode of the Small Business Show for these topics and much more! Don't miss the episode where your co-host Shannon Jean admits: "I hate search, it makes me feel stupid." Hear his story and either laugh at or commiserate with him as he shares his frustration about ranking high on page one of search results. You'll also learn why he feels that search engines are just another marketplace, like eBay or Amazon, only focused on selling your business information and how that changed his focus and approach to success with search. Dave Hamilton shares his story of battling scraper sites that market his own content, while blocking the original posts on search engines and how he is working to solve the problem. We then spend time helping you to focus your SEO priorities to better achieve success with tips and tricks about using SEO companies, consultants and in-house talent to raise your rankings. We wrap up the show with advice about ignoring your competitors that you don't want to miss. Listen in to episode 162 of the Small Business Show and then join us at the Small Business Support Group to share your story and get your questions answered. Chapters/Timestamps 00:00:00 Small Business Show #162 for Wednesday, March 14, 2018 00:01:17 SXSW Conference and Festivals 00:03:22 Watch your intake 00:04:51 Drunk words are sober thoughts 00:06:29 Managing the party 00:07:40 Building a Different Bond 00:09:08 Near Me Searches on Small Business Show 00:09:51 SEO and Keyword Optimization 00:12:48 Value vs. Relevance 00:13:34 SPONSOR: Visit TextExpander.com/podcast for 20% off your first year. 00:16:48 Dave's SEO Story with Duck Duck Go 00:18:52 Bing and Yandex feed Duck Duck Go 00:20:20 Scraper sites are the worst! 00:21:56 Your site has a block on it 00:23:28 DMCA Requests to the scrapers 00:24:45 Defining your SEO priorities 00:26:31 Is SEO the best method for you to connect with your customer? 00:27:52 Bring your SEO in house if it's that important 00:29:10 Use Free SEO Consultations as Sales tools 00:30:00 Beware Black Hat SEO 00:32:05 Don't forget the human aspect 00:33:59 Avoid Competitive Keyword Battles 00:35:26 SBS 162 Outtro
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. He is also the founder of the Search Engine Roundtable and has covered search for over 14 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today, Business Week, News.com, and many more. He has over a decade of hands on experience in web strategy, marketing and business optimization. Connect Twitter – https://twitter.com/rustybrick Facebook – https://www.facebook.com/barryschwartz Linkedin – https://www.linkedin.com/in/rustybrick/ Google+ – https://plus.google.com/+BarrySchwartz Youtube – https://www.youtube.com/user/rustybrick Website – https://www.rustybrick.com Resources Feedly – https://feedly.com Books SEO Book – http://www.seobook.com/
What can we say about Alan Meckler? The man has a way of seeing things that regular people won't see for the next ten years, and he's done it again and again and again. A wonderful example of neurodiversity, he was diagnosed with Dyslexia at a very early age, and used, of all things, his love of baseball to help him beat it. Alan M. Meckler, Ph.D. was one of the first media professionals to spot the potential of the commercial Internet (1990). He launched INTERNET WORLD magazine and a trade show by the same name in 1993. These properties were sold for $274 million in cash in 1998. He created the trade show Search Engine Strategies in 2000. This was sold in 2006 for $47 million. He purchased JupiterResearch out of bankruptcy and later sold it for a 5000 percent return. Presently he is Chairman and CEO of www.3dprint.com the leading news website for the additive manufacturing industry and also produces 7 www.inside3Dprinting.com trade shows worldwide. Meckler is also managing member of www.asimovVentures.com, which invests in startups in the 3D printing, Robotics and Blockchain fields. Meckler has Ph.D. in American history from Columbia University, has written several books and been published in The New Yorker. He served in the U.S. Army Reserve and New York Air National Guard (1969-1975). I'm proud to call Alan a mentor and a friend, and I dedicate this episode to everyone who was ever told they'd never amount to anything, and continue to prove the haters wrong, every single day. Enjoy the episode, and please - Leave us a review on whichever podcast platform you prefer!
Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies…Janet Driscoll Miller brings over fifteen years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Paid Ads Increasing Organic Rankings as Kristien Matelski of Vizion Interactive speaks with Globe Runner Digital Strategist Bill Hartzer. We hear best practices for using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings?Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and the PubCon conferences. Bill writes frequently for Search Engine Watch, Search Engine Guide, and is regularly published in many online publications. He maintains a blog on his website, www.BillHartzer.com, and is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association. He has over 18 years of search engine marketing, SEO, and social media marketing experience.
Dr. J's guest co-host Spider Graham invited Kevin M. Ryan to join in discussing the book they wrote together, Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Time Your Spending Power. Listening to this show is a great way to get to know the authors of this book, which begins with some goal clarification work to lay the basis for developing strategy and learning the tactics of using particular digital tools. Kevin explains his desire to write a cross-disciplinary, holistic guide for small businesses in contrast to the many narrowly focused marketing books that were readily available. By emphasizing overall strategy and providing many examples, the book makes it possible to see where the various digital channels can play a role in marketing within a limited budget. Because of the Internet, anyone can now engage with potential customers, finding out what their needs and interests are. It is no longer necessary to have deep pockets to film an infomercial—YouTube is available. You can invite viewers to let you know by posting comments what they think of your message. Because of search engines and alerts, you can find almost anyone commenting about your product or service and respond to comments, whether they be positive or critical. Personal interaction takes time but is an excellent way of fostering “organic growth.” While Goliath-like companies can spend fortunes reaching wide, general audiences, the Davids use shrewd reasoning to identify a small target and deliver precisely aimed, individually tailored messages. And that is where digital marketing excels. Kevin Ryan founded the strategic consulting firm Motivity Marketing in April, 2007. Kevin is known throughout the world as an interactive marketing thought leader, particularly in the search marketing arena. Today's Motivity is a group of professionals focused on thought leadership, innovation and exacting tactical execution in a modern digital advertising agency environment. Over decades in the business, he formerly has served as global content director for Search Engine Watch and Search Engine Strategies, VP, Interactive Media for the Interpublic Group agency. Wahlstrom Interactive, and CEO of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Directly feeding our marketplace intelligence, Kevin has published hundreds of articles on search and interactive marketing in industry publications such as Advertising Age, iMedia, MediaPost, ClickZ and Search Engine Watch. His insights are universally acknowledged as best in class by marketers everywhere. His former client roster and personal case history includes market-leading brands Rolex Watch, USA; State Farm Insurance; Farmers Insurance; Minolta Corporation; Samsung Electronics America; Toyota Motor Sales, USA; Panasonic Services; and the Hilton Hotels brands.Widely quoted and recognized as an industry expert, Kevin has appeared often in our most trusted news outlets: ABC, CNN, The Associated Press, Wall Street Journal, USA Today, New York Times and numerous others. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct Unive...
Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Running time: 50:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Stephan Spencer. Social eCommerce The Art of SEO. Google Power Search. Follow Stephan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo
Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Running time: 46:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Bryan Eisenberg. Buyer Legends. IdealSpot. Call To Action. Waiting For Your Cat To Bark? Always Be Testing. Follow Bryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark
Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization. His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method. Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities globally, including conferences like Search Engine Strategies, Search Marketing Expo, European Conversion Summit, and much more. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Unbounce and Optimizely. In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue, and it’s recommended by highly-acclaimed thought leaders like Avinash Kaushik (also a guest on this show), Neil Patel, and executives from Microsoft, Dell, and Google. In this episode Chris talks to us about ecommerce conversion rate optimization for companies looking to go from $1 million to $10 million in revenue. Topics Discussed throughout this interview How Chris developed WiderFunnel.com in 2007 before website and ecommerce conversion rate optimization was a common focus. A high-level view of the 6 conversion factors you must pay attention to, a process called the LIFT Model - (we break down these 6 parts in the interview). The strategic framework for approaching ecommerce conversion rate optimization called the Kaizen Method. Radical site redesign vs Evolutionary site redesign. Best ways to collect qualitative data. Why we need to care about mobile and how to think about it from a ecommerce conversion rate optimization mindset. How to decide between a responsive or dedicated mobile site. Every business should have an ecommerce conversion rate optimization plan. If you don't you’re losing money and profits. The one action Chris suggests you take today to turn more visitors into paying customers. Links Mentioned WiderFunnel.com ChrisGoward.com Connect with Chris Goward on Twitter LIFT Model Kaizen Method Radical site design vs evolutionary site redesign You Should Test That - Book Mobile presentation on Slide Share Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad! Follow on Twitter: Follow @chadvanags Follow @a_brawn
Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and business building on his blog Occam's Razor. The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to help them imagine possibilities for commerce, influence, and relationships by leveraging the power of digital and by building new frameworks and ideas for engaging customers. He has won multiple awards for analytics, including Most Influential Industry Contributor from the Web Analytics Association. Avinash speaks at many conferences throughout year including Search Engine Strategies, at major universities like Stanford, and he speaks at huge corporations such as IBM, Toyota, Google, and more. He puts a common sense framework around the often-frenetic world of web analytics and today he's going to help us understand that framework as it pertains to ecommerce. Topics Discussed Throughout This Interview The two things you need to focus when growing your ecommerce company to $10 million plus Optimizing your site for the entire journey; what that means and how to do it Getting started with the Digital Marketing and Measurement Model The difference between between a large and small business and when it comes to data analysis Giving your visitors the Fours Seasons Hotel experience at a fraction of the cost Plus a lot more! Links and Resources Mentioned Occam's Razor (Avinash's Blog) Digital Marketing and Measurement Model Breakdown (Blog Post by Avinash) Digital Design and User Experience Best Practices: Happiness + Profits (Blog Post by Avinash) Best Web Metrics / KPIs for a Small, Medium or Large Business (Blog Post by Avinash) Market Motive (Avinash's Online Marketing Training Company) Web Analytics 2.0 (Avinash's Most Recent Book on Analytics) Web Analytics an Hour a Day (Avinash's First Book on Analytics) Sample Digital Marketing and Measurement Model with Analysis Even More at EcommerceInfluence.com Follow on Twitter: Follow @chadvanags Follow @a_brawn Thank You For Listening & A Simple Request To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes. Cheers, Austin & Chad!
An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.
Our first guest for the month of December will be Hollis Thomases. Hollis has built a reputation as online marketing's “Voice of Reason.” In January 2010, Thomases's first book, Twitter Marketing: An Hour a Day, a 478-page business text on the application of Twitter in marketing, was published by Wiley/SYBEX. Since 2005, Thomases has bi-weekly authored the “Planning the Buy” column for top Internet marketing resource site, ClickZ(.com). Thomases has appeared on television (local ABC, NBC and PBS stations) and on TechTV's “Working the Web” and in such print publications as the Business Week, Advertising Age, Baltimore Sun, DM News, and The Examiner. She frequently speaks at industry and trade conferences such as the American Marketing Association, Search Engine Strategies, The Newsletter and Electronic Publishers Association, The Kelsey Group, the Laboratory Product Association, The Direct Marketing Association of Washington DC, and the Vocus Worldwide User Forum.
Dr. Shaun Ryan is Chief Executive Officer of SLI Systems. Shaun has 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company's unique "Learning Search" site search technology. Shaun was also an original founder of GlobalBrain, his first site search technology company bought by one of the world's leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI's blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.
Dr. Shaun Ryan is Chief Executive Officer of SLI Systems. Shaun has 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company's unique "Learning Search" site search technology. Shaun was also an original founder of GlobalBrain, his first site search technology company bought by one of the world's leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI's blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.
Bas and Roy welcome Matt McGowan, who heads the publishing of ClickZ.com, SearchEngineWatch.com, and the U.S. operations for Incisive Media which host the Search Engine Strategies or SES Conference Series. Matt previews the upcoming SES San Francisco show, and some of the rebranding and changes it has undergone moving forward.
Updates on Day 3 Professional Development with Search Engine Strategies and now with Clix Marketing offering pay-per-click training.Dont forget to book your hotel today by clicking here to book your room at a special AffCon 2010 discounted rate by clicking here..We look forward to seeing you in Denver June 21-23rd. Log on now to Affcon2010.com
Daron speaks with the hosts of the Inboxed radio program to give details on the some of the sessions planned for AffCon 2010 Denver including a session where US Representative Jack Pommer will participate on a panel regarding the Colorado Affiliate Tax Legislation.We also learn about some of the advanced professional training offered on Day 3 from Search Engine Strategies doing SEO and SEM to PPC to Affiliate.
Daron welcomes Chris Boggs of Brulant to recap the 2009 Search Engine Strategies San Jose Conference. They recap the sessions ,networking, Searchbash and the fact that SES will not bring the conference back to San Jose, opting to go to San Francisco next year.
Daron welcomes Chris Boggs of Brulant to recap the 2009 Search Engine Strategies San Jose Conference. They recap the sessions ,networking, Searchbash and the fact that SES will not bring the conference back to San Jose, opting to go to San Francisco next year.
Jim and Dave discuss Microsoft Bing and their decision for a viral ad based on a jingle called Bing Goes the Internet by Jonathan Mann. Plus, we learn what WebmasterRadio.FM has in store for when they arrive at Search Engine Strategies San Jose 2009.
Jim and Dave discuss Microsoft Bing and their decision for a viral ad based on a jingle called Bing Goes the Internet by Jonathan Mann. Plus, we learn what WebmasterRadio.FM has in store for when they arrive at Search Engine Strategies San Jose 2009.
Frank Watson, co-Founder, Director of SEM for Kangamurra Media joins SEGuru to recap Affiliate Convention 2009 in Denver, and they look ahead to Search Engine Strategies San Jose 2009.
Frank Watson, co-Founder, Director of SEM for Kangamurra Media joins SEGuru to recap Affiliate Convention 2009 in Denver, and they look ahead to Search Engine Strategies San Jose 2009.
SEGuru gives us a short recap on his feelings about Search Engine Strategies San Jose, and more notably Searchbash and all of the work that led up to the event, plus he previews a scheduled interview with the Vice President and Global Content Directshort
SEGuru gives us a short recap on his feelings about Search Engine Strategies San Jose, and more notably Searchbash and all of the work that led up to the event, plus he previews a scheduled interview with the Vice President and Global Content Directshort
Search Analytics Provider Enquisite exhibits for the first time at Search Engine Strategies in San Jose and company CEO Richard Zwicky gives his thoughts on the first experiencing of exhibiting on the SES show floor.
Get to meet all of the German Webmasters attending Search Engine Strategies 2008 in San Jose as they talk to the Webmasters on the Roof as they share their thought on the tradeshow.
Clix Marketing head David Szediscusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews SES San Jose 2008
Clix Marketing head David Szediscusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews SES San Jose 2008
Welcome to episode #109 of Six Pixels Of Separation - The Twist Image Podcast. It is early Sunday morning, so there's lots of morning voice and whispered thoughts about how ethics and search engine optimization can work together. We've also got the exclusive permission to play the new single from David Usher (called, 'Kill The Lights') and, as usual, there's other Marketing ramblings and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #109 - Host: Mitch Joel. Running time: 36:49. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Here Comes Everybody – Clay Shirkey – must-read book. Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. Search Engine Strategies Toronto - June 16th - June 18th, 2008. Andrew Goodman - Page Zero, Traffick and author of Winning Results With Google Adwords. Fredrick Marckini (Founder of iProspect and Chief Global Search Officer, Isobar). Bryan Eisenberg (Co-Founder of Future Now Inc., Blogger at GrokDotCom and co-author of Call To Action and Waiting For Your Cat To Bark?). Panel discussion - Universal And Blended Search. Moderating a session titled, Social Media Success. Rahaf Harfoush's Blog called, The Froush and the post: SES & Social Media Strategy - What Happened To Ethics?! (A Rant). Audio Comment – Steve In Frankfurt. Christopher S. Penn – Marketing Over Coffee streaming PAB 2008 live – Pecha Kucha is on right now. Audio Comment – Robin Browne. “If you're going to be naked, you better be buff” – Don Tapscott – Wikinomics. From Crop To Cup. Email question: Don O'Connor – Import Trader. Six Points of Separation - Six Ways To Approach The Blogger Netherworld: 1. Make friends. 2. Note system. 3. Leave room for conversation. 4. Being critical. 5. Be an ambassador. 6. Take it offline. Music: David Usher – ‘Kill The Lights' – exclusive. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #109 - Host: Mitch Joel. Tags: advertising andrew goodman anthony robbins blended search blog blogging bryan eisenberg business christopher s penn cloudid dan ariely david usher digital marketing don tapscott douglas rushkoff facebook facebook group financial aid podcast foreword thinking fredrick marckini from crop to cup future now inc google grokdotcom harpercollins canada import trader iprospect isobar itunes loretta laroch marketing marketing over coffee mike lipkin motivational books online social network pab 2008 page zero pecha kucha phil town podcast podcasters across borders podcasting podsafe music network power within predictably irrational rahaf harfoush robin browne search engine strategies toronto ses six pixels of separation social media marketing the froush traffick twist image universal search web 20 wikinomics winning results with google adwords winnipeg
Episode 15 The Ten Golden Rules of Networking with author Andrea Nirenberg, Search Show Wars Webmaster World’s Pubcon vs Search Engine Strategies, TubeMogul , Live from The Interactive Marketing Association, Song-of-the-Week DJ Zebra, Mash-up Break Through Love. Please call in questions and comments to our K7 line 206-888-6606. Please share Comments and call in at […]
Monte joins Point It Chief Strategist Jon Lisbin, SearchAdNetwork President Andrew Beckman, ,and Yahoo! Search Marketing Director of Business Development Sean Moriarty. They are participated a session on Domaining & Address Bar Driven Traffic at Search Engine Strategies in San Jose.
Jermey Schomenaker broadcasts live from Search Enigne Strategies in San Jose. He speaks with his primary guest, Greg Hartnett, president of BestOfTheWeb. Also dropping in on the show is Director for Business Development for HackerSafe Cresta Pillsbury and Rush Hour host Neil Patel.
Jermey Schomenaker broadcasts live from Search Enigne Strategies in San Jose. He speaks with his primary guest, Greg Hartnett, president of BestOfTheWeb. Also dropping in on the show is Director for Business Development for HackerSafe Cresta Pillsbury and Rush Hour host Neil Patel.
Daron and Brandy talk with Kevin Ryan, the vice president of global content for Search Engine Watch and Search Engine Strategies, about the upcoming Search Engine Strategies in San Jose and what it is like on the other side of the Conference scene.
What’s Hot – The Top Internet and Marketing Tradeshows: eBay live, Boston, Web 2.0 Summit 2007, The American Marketing Association mPlanet show, the DMA Annual Conference, Search Engine Strategies, Ad-Tech, Affiliate Summit, Live Blogging: Google Universal Search, How you can get your blog picked up in Search Engines, the top How-to video websites, TREO capcha, […]
We chatted about PubCon versus Search Engine Strategies conferences going head to head. We had several discussions on Google PageRank. We talked about the AdWords malware issue and how Google News is being integrated into search results. Plus we talked about iGoogle, Googles new personalized front.
cshel joins the cast as they discuss Search Engine Strategies and StumbleUpon.
Lee Odden, Loren Baker, and Todd Mallicoat join the show during SES in New York
Victor Pitts speaks first with Dr. John Berryhill following his return from the ICANN conference in New Zealand.Andrew Goodman of Page Zero Media also comes on to preview the upcoming Search Engine Strategies New York show and looks ahead to the next conference stop in Toronto.
Greg Boser recaps SES in London and Todd Friesen disects PPC ads.
Greg Boser recaps SES in London and Todd Friesen disects PPC ads.
Dave and Mikkel recap Search Engine Strategies London 2007, and they give their highlights and discuss the latest from MyBlogLog.
Today's topics include SES London, (Search Engine Strategies).
Today's topics include SES London, (Search Engine Strategies).
Today's topics include search engine strategies, SES, gorilla, webguerrilla, & monkeyboy.
Today's topics include search engine strategies, SES, gorilla, webguerrilla, & monkeyboy.
Shoemoney’s programmer Dillsmack, joins him to talk about their experiences and recap Search Engine Strategies San Jose 2006.
Monte reports the latest news from SES San Jose
Monte reports the latest news from SES San Jose
Dave rants about his latest venture and why he didnt make it out to Search Engine Strategies in Munich, Germany. Mikkel also talks about the new Marketplace at Thread Watch and an amazing new way to send hate mail
Mikkel and Dave recap the Search Engine Strategies show in New York. They also talk about thier new blog and the hard work Mikkel has put into it while Dave struggles to organize his notes. They react to listeners requests for Strike Point T Shirts
SEO Rockstars recap Search Engine Strategies New York
SEO Rockstars recap Search Engine Strategies New York
Bruce Clay prepares Daron Babin for the upcoming Search Engine Strategies in New York.
Brandy and Mick broadcast on location from Search Engine Strategies 2005 in San Jose
Monte chats about domain sales with Stephanie Lefler of Monster Commerce and Greg Hartnet from botw.org. at SES (Search Engine Strategies) San Jose.
Monte chats about domain sales with Stephanie Lefler of Monster Commerce and Greg Hartnet from botw.org. at SES (Search Engine Strategies) San Jose.
Today's topics include SES, Search Engine Strategies, & site maps.
Today's topics include SES, Search Engine Strategies, & site maps.
Today's topics include SES, Search Engine Strategies, & booth babes.
Today's topics include SES, Search Engine Strategies, & booth babes.