Podcasts about seo director

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at industry conferences and created LinkHunter, a tool designed to streamline link outreach efforts. In this episode…  As SEO becomes more complex, competitive, and intertwined with AI-driven search, e-commerce brands struggle to adapt. With constant algorithm updates, disappearing clicks, and the rise of AI search integrations, how can brands break through the noise and rank effectively without wasting time or falling behind?  According to SEO strategist Jeff Oxford, ranking for SEO in an AI-driven landscape requires more than surface-level adjustments. Instead, Jeff recommends leveraging AI tools to improve rankings by providing them with detailed brand and audience information, focusing on topical authority by answering all relevant customer questions, and prioritizing backlinks and brand mentions to increase domain authority. Additionally, brands should be selective in their efforts by targeting specific funnel stages, optimizing category pages over blog posts for conversion, and aligning pricing with rankings.  In the latest episode of the Up Arrow Podcast, William Harris chats with Jeff Oxford, Founder and SEO Director of 180 Marketing, about optimizing for SEO in a zero-click, AI-driven landscape. Jeff talks about ranking first for competitive keywords, his two-part framework for building topical authority, and how to improve AI search and visibility.

SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?In the first ever episode of Digital Disruptors, winners from this year's 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google. PMW's News Reporter Reem Makari speaks to Mollie Ellerton, Head of SEO at Hookflash, and Jean Sarunporn, SEO Director at MG OMD, to discuss how their generation of marketers view search today, what strategies they see as outdated and which ones are still being used today, looking at search beyond Google, and more.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. View the winners from this year's 30 under 30 awards here. This episode was produced by Haymarket Studio Manager, Nav Pal and hosted by PMW News Reporter, Reem Makari. ~ Episode breakdown ~(1:19 - 4:03) Challenging Traditional SEO Mindsets(6:56 - 11:30) Evolving Search Platforms(16:00 - 19:15) AI in SEO(22:38 - 30:34) First SEO Success Stories(39:22 - 42:38) Myth or Fact SEO Game Hosted on Acast. See acast.com/privacy for more information.

As AI continues to revolutionize the digital landscape, businesses must embrace AI-driven SEO to stay competitive in an evolving search landscape. In this episode, guest host Rex Paisley is joined by SEO Director, Kevin Williams and Senior SEO Specialist, Harley Helmer from Americaneagle.com. They break down the current landscape of SEO in the age of AI, and how businesses can optimize, master, and scale their SEO strategies effectively. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Rex Paisley: LinkedIn Kevin Williams: LinkedIn Harley Helmer: LinkedIn Resources: Americaneagle.com Search Engine Optimization Services

Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and changes in SERP layouts. Hoover stresses the need for a comprehensive approach that includes competitive analysis, keyword research, and understanding user behavior. He also addresses the shift in metrics, advocating for impression share and pixel depth to measure real estate in search results. Finally, he underscores the significance of relevance and targeting in SEO strategies to align with business goals. Connect With: Eric Hoover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 69 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Emily Brady, SEO Director at Omnizant.  In this episode, Emily and host Nick Werker discuss what SEO actions law firms can take to boost their marketing results, how law firms who have been slacking with their website can get things back up-to-date, marketing more efficiently with the help of AI and much more!About our guest:In the past eleven years, Emily Brady has grown from a content developer to in-house SEO and content marketing expert. Emily has led teams large and small (from one to 55 team members of both content writers and SEOs) and has significant experience both creating and executing multi-channel content strategies. She is an empathetic leader, clear and gracious communicator, and driven team member.Learn more about Emily's company here: https://omnizant.com/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdzYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital. They discuss the importance of aligning SEO strategies with broader business objectives, effective collaboration across teams, and how to create a culture that values SEO within an organization.

Welcome to "Cutting Edge Web Content Development". In this episode, Jonathan Ames interviews Marta Szmidt, an experienced SEO Director. Marta shares her journey from the educational sector to highly competitive online industries, discussing unique challenges and strategies in SEO for complex platforms. She provides insights on technical SEO, link building, content creation, and brand protection in challenging niches.

Dive into the mind of Derek Kent, SEO Director at Inet Media, as he shares valuable insights into the world of digital marketing.  In this engaging episode, Derek discusses the importance of nurturing existing client relationships, the 80/20 rule, and the power of measurement and competitor analysis. With a wealth of experience, he offers practical tips for website lead generation and emphasizes the significance of ethical web building and Google compliance.  Don't miss this opportunity to gain invaluable marketing wisdom from an industry expert.  

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the significant issues with large websites, at what size to consider a cawl budget, clues to identify pages that should not be indexed, and so much more.Connect With: Simon Glanville: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages. Connect With: Simon Glanville: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Oxford joins us on the podcast today to talk about the most recent Google Update, who the winners were, and how search is going to look like with AI in the horizon.   Jeff Oxford is the Founder and SEO Director of 180 Marketing, a marketing agency that specialises in SEO strategies which cover everything from keyword research to webpage optimization.   Today, he's on the podcast to talk about the most recent Google update that happened in March. Specifically, we'll dive into the criteria that Google uses to rank websites, the winners of the most recent update, and why brand metrics plays an important role in search.    The big takeaway here is that no matter what, keep playing the long game. When it comes to content, it's only a matter of time until your content starts making its way through the algorithm and to the audience that you're targeting.    It really is just a matter of time. It might be an overnight viral success, or it might be a crawl towards the goal, but it's a matter of when it happens instead.    Timestamps:  Podcast Start - 0:00 Catching up with Jeff - 0:31 Google's March Core Update - 2:14  Why Mike was excited for this update - 4:30  Playing the long term game - 6:03 Google's update patterns - 7:40 Mike Jackness History Lesson - 9:31  How Google finds cheaters - 12:23  Why Reddit and Quora won the last update - 14:43  Why Brand Metrics matter for SEO - 15:58 How do you get started in building your SEO? - 18:13  Stick with it! - 20:31  What is Search going to look like moving forward? - 22:38 How will Google incentivise making good content with AI in the future? - 28:11 Learn more about Jeff Oxford - 30:39   Jeff, thanks for coming on the podcast! It was nice seeing you again, although through a virtual screen instead of in person but we'll take what we can get!    If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.    Also, if you have any questions or any topics you'd like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes.    Thanks for listening!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising. His career in SEO dates back to 2010 when he was hit head-first with the same issue many new business owners face: bringing in new leads and revenue. This journey led Jason to find the SEO acronym and open a paradigm shift into the world of marketing.

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you're looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.In this episode:06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.07:45 How does social media fit into brand ownership and responsibility?13:00 Discussing leadership and thought leadership in organizations.16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.19:22 Encouragement to explore new ideas and resources. Resources mentioned in this episode:How to build a story brand by Donald Millerhttps://www2.deloitte.com More about our guests: Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years' experience in technical and on-site SEO, she heads up all SEO delivery across clients. Connect with Annika here: https://seeker.digital/https://www.linkedin.com/in/annika-haataja/ Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online. Connect with Kineta here: https://www.schoolofsocial.org.uk/https://www.linkedin.com/in/kinetakelsall/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

He is the founder & SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising.His career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.This journey led him to find the SEO acronym and open a paradigm shift into the world of marketing.Joining me on this episode of The MindShare Podcast is Founder & SEO Director of Break The Web Search Marketing Agency – Jason Berkowitz.4:58 *before we get into the real meat of today's show, I want to get some context about you going sky diving… I talk a lot about fear with my audience… what kind of emotions were running through you before your first jump… and then what did you realize about yourself after you finally actually jumped?9:39 *back in 2010, it seems from your bio as if you were trying to grow a business, trying to bring in more leads, and increase your sales… and that's when you realized you needed to get into SEO… can you share some more details about that one for us, set the stage here for today's convo?12:17 *what is SEO?13:09 *is this something that more and more companies are getting involved with, or is it trending the other way because of other available solutions?14:46 *what are some of the biggest myths about SEO?16:52 *how does SEO tie into Google… to leverage how the algorithms work?17:29 *what's the difference between ON page and OFF page SEO?22:13 *is SEO the same as running ads, whether it's banner ads, or youtube ads, or even social media ads… what's the big difference everyone needs to be aware of?24:17 *so how do I optimize for SEO, do I need to hire a company, can I do this on my own?25:14 *what kind of average cost are we looking at to hire someone to do it for my business… can my small business even afford a strategy like this?28:42 *how can I do my own SEO, and what kind of time would it take if I do it myself… should I even try?32:37 *is SEO the be all and end all of increasing brand awareness online… what else should I be doing?36:52 *do I need to have a really strong social media presence as part of my SEO strategy?38:55 *if I do invest in SEO, what do I need to be doing to support it… what needs to be part of my marketing strategy, or even my daily routine?41:12 *does google provide a list of what you need to do to maximize SEO?42:27 *do I need to be creating a lot of content to make SEO work?43:57 *is SEO different from country to country?46:33 *what about my website, does it need to have all the fancy bells and whistles?47:59 *am I making a huge mistake if I don't leverage SEO to grow my brand… and in real simple terms what action steps do you suggest I do today after listening to this episode?49:29 *let's go back to the idea of fear when I asked you about skydiving… what would you say to anyone who is scared to explore this avenue for their business?51:18 *how do you know its been a successful day for you?52:49 *any final wordsGet your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale.Connect With: Chris Reynolds: LinkedIn // Website The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today's digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly matters in SEO, navigating the complexities of search engines, and ensuring that your brand not only gets found but also resonates with your intended audience. Whether you're a marketing professional, business owner, or someone keen to understand the real dynamics of SEO, this episode offers valuable insights into creating a cohesive and effective online presence. Join us for a deep dive into the realities of SEO with Jason Berkowitz and discover how to align your branding and marketing strategies for maximum impact. Who's the Guest? Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach. In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success. Highlights 00:49 The landscape of SEO in the next 12 months 03:34 The importance of brand in SEO and how it fits into overall marketing approaches 06:23 What Break The Web is and how Jason started it 10:31 How Social Media play a big picture in SEO 13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms 16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties 20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward 23:14 Indirect competition factor in SEO 24:09 The need for full alignment between the expectations of the client and the SEO provider 24:52 How to reach out to Jason Berkowitz Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jason Berkowitz https://www.facebook.com/breaktheweb https://www.instagram.com/breaktheweb/ https://www.youtube.com/@breaktheweb https://www.linkedin.com/in/jasonberkowitzseo   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Kyle Sutton, SEO Director of The Points Guy. Join them as they explore SEO in news publishing, examining how it differs from other mediums, how to optimize it, and where its challenges lie.

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managing successful DTC SEO projects.Connect With: Jason Berkowitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation may dominate, DTC businesses capitalize on existing consumer interest. However, managing expectations requires a nuanced approach, encompassing education, alignment on goals and KPIs, and transparency about the variables influencing SEO performance. Today, Jason discusses managing SEO expectations at a DTC company.Connect With: Jason Berkowitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

iGaming Daily returns after a brief hiatus over the Christmas period as we're refreshed, recharged and ready to tackle some of the biggest topics and news five-days a week. Monday to Friday. Today's topic of iGaming Daily, sponsored by SBC Summit Rio, topic will come in the form of SEO as Ivana Flynn, SEO Director at ComeOn Group and renowned industry SEO expert, returns in her monthly episode, delving into all things Search Engine Optimization. Joining Flynn to look into what the betting industry can expect within the realm of SEO in 2024, predictions on what's going to happen, a little bit of wishful thinking and allow their minds to run wild, are Vadim Aidlin, CEO and Co-Founder of Mamuta Media and Edoardo Ganetti, Director of SEO at Gambling.com Group. To watch Ivana Flynn's first SEO episode for iGaming Daily, click on the following link:- https://www.youtube.com/watch?v=OHj2JHMFDtMHost: Ivana FlynnGuests: Vadim Aidlin & Edoardo GanettiProducer: Anaya McDonaldEditor: James RossNext up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!

In the first of a soon to be regular feature, SEO Director at ComeOn Group and renowned industry SEO expert Ivana Flynn takes the helm of the iGaming Daily podcast to discuss the latest trends and hottest talking points related to all things search. Today's episode sees Ivana joined by the Betsson Group's very own SEO Expert, Aurimas Marcinkevičius, to discuss three fascinating-sounding new features rolled out by Google. What are they? How can they be used, or abused? And are they here to stay? Ivana and Aurimas inform and enlighten you, and intend to answer these questions about Google's brand new notes, follow button and hidden gems features, from the perspective of gaming industry SEO oracles. Got SEO questions for Ivana? Let us know on LinkedIn or email podcasts@sbcgaming.com Host: Ivana FlynnGuest: Aurimas MarcinkevičiusProducer: Anaya McDonaldEditor: Anaya McDonald

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an ROI-focused SEO company with a proven track record of success. Over the past 12 years, Jeff has worked on 100's of SEO campaigns for both small startups and large enterprise brands. He frequently speaks at many popular industry conferences and has also contributed articles to Forbes, Internet Retailer, and other publications on the latest cutting-edge SEO techniques.On this episode, we discuss 180 Marketing's Five Step SEO Process, common misconceptions about SEO, optimizing content marketing, and much more.

Meet our resident Business Ninja Andrew and Catfish Comstock, the SEO Director at BOL Agency. BOL Agency, an award-winning digital marketing company with 20+ years of experience, partners with industry leaders like Google and Forrester to deliver innovative solutions for organisations like Amazon and PayPal. They excel in Account-Based Marketing and host the renowned B2B In The Black event. Recognised by Forrester and esteemed publications, BOL Agency is a top B2B marketing agency. Discover more at https://www.bol-agency.com/.-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Alex Zuev, SEO Director at ArdorSEO, talks about international SEO across different search engines. When approaching SEO for different search engines, it's important to understand the unique characteristics of each platform and adjust your strategy accordingly. However, if the recent Yandex source code leak is any indication, all search engines are becoming more similar in their ranking factors. Today, Alex discusses international SEO across Google, Yandex, and Baidu. Show NotesConnect With: Alex Zuev: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Zuev, SEO Director at ArdorSEO, talks about automation to scale SEO and drive profits for a business' bottom line. Automation in SEO can increase efficiency, productivity, and accuracy while reducing the time and effort required for routine tasks, leading to improved profitability for a company. It's important to constantly explore and implement automation tools and techniques to optimize SEO performance and achieve better results. Today, Alex discusses automation for SEO and company profitability. Show NotesConnect With: Alex Zuev: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyler is a monster personal brand in the making. Every time we have him on, he leaves us more enlightened and with more questions!From Tyler:“Conversion First Marketing was officially founded in 2014 after several years of marketing my own brands, SEO Agency, and SEO Director stints. All of these left me with little pieces of knowledge, or "chips", that there were some fundamental improvements that could, and should be made to the way website design and SEO were packaged and sold. From this, the SEO-First Website Design process was created. Those “chips” have turned into so many incredible stories of success for local businesses and their online lead flow.Conversion First has grown into a reputable and thriving digital marketing agency with SEO and CRO based design at our core. We have a full team of strategists, designers, developers, and leaders that are aligned by skills and core values. The result has been multi-year relationships and a zero “net cost” with the majority of our clients. 100% remote, we've forgone the classic “corner office” posturing for a minimal overhead model that keeps our rates accessible while offering comparable (better?) service!” Follow Tyler:https://www.conversionfirstmarketing.com/www.Instagram.com/@tkrause05www.instagram.com/conversionfirstmarketinghttps://www.linkedin.com/in/tylerkrause/ ****SUBSCRIBE/RATE/FOLLOW What's Your Problem? PODCAST:www.whatsyourproblempodcast.comwww.instagram.com/whatsyourproblempodwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos Random 5 sponsored by IT'S YOUR SHOW.CO!www.itsyourshow.co You know you have a lot to share with the world, but how? What's your source? At It's Your Show.co, your source is a podcast that we help you create to ultimately extract micro-content for your brand! With our 20+ years of experience in podcast, video and radio production, we can churn out a bunch of content for your social platforms...from just one episode! Get started today:www.itsyourshow.co Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond...this is the What's Your Problem Podcast! WYP Intro VO: @johndavidwells #podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk

Integrated Digital Strategies is a fast-growing digital marketing company with offices based in Amesbury, MA, and Orlando, FL. We are a committed team of professional digital marketers, constantly looking to better ourselves and our clients. Carlos Rosado is the SEO Director with IDS, providing strategy, consulting and communication within the SEO space. Over 11 years of […]

Integrated Digital Strategies is a fast-growing digital marketing company with offices based in Amesbury, MA, and Orlando, FL. We are a committed team of professional digital marketers, constantly looking to better ourselves and our clients. Carlos Rosado is the SEO Director with IDS, providing strategy, consulting and communication within the SEO space. Over 11 years of […] The post Carlos Rosado and Mark Hite with IDS appeared first on Business RadioX ®.

In this episode, we speak with Louisa Frahm, SEO Director at ESPN, on News SEO career advice, Google Trends, and what to expect from the 2nd edition of the NESS conference. Let's begin.Support the show: https://www.stateofdigitalpublishing.com/slack-community/See omnystudio.com/listener for privacy information.

Being on the top of the search results page is the ultimate dream of any online business owners. More website traffic means online exposure that can later on translate into business revenues. In this awesome and insightful episode, Kevin Indig came over to bust some SEO myths! (YOU too might be doing it wrongly?!) Kevin Indig  is the SEO Director @ Shopify, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Before Shopify, he ran SEO & Content @ G2 and Atlassian and helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others multiply their organic traffic. We have discussed SEO myths,SEO principles and philosophies. What type of content no longer gets backlinks and what type of content does? We also talked about building backlinks naturally versus unnaturally, targeting the same keyword but with different intent. When should start creating different content for a different category?Lastly, Kevin will share about A.I content, where is it going and will it be valuable and if so when?This is a perfect opportunity to learn from the SEO Guru himself - Kevin Indig. Smash the ‘Play' button to watch the video!   Episode Highlights 03:06 "Non-talked about myths" 07:17 Backlinks 11:44 What can help you get backlinks? 15:00 SEO principles 21:21 Just do it! 33:25 AI content where is it going? 39:43 Where can you find Kevin?   About The GuestKevin Indig is the SEO Director @ Shopify, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Before Shopify, he ran SEO & Content @ G2 and Atlassian and helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others multiply their organic traffic.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Kevin Indig: ➥ https://www.kevin-indig.com/ ➥ https://www.linkedin.com/in/kevinindig/ ➥ https://www.youtube.com/c/KevinIndig  SEM rush (affiliate link) -  https://bit.ly/36lVqrYSee omnystudio.com/listener for privacy information.

In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.On the Show Today You'll Learn:Why SEO is important for eCommerce storesWhy On-page SEO is only 50% on your SEO strategyWhy Off-page SEO is so hard but importantHow long it takes to see results with SEOWhy YouTube SEO works differentlyWhy a SEO app does not do the jobAnd moreLinks / Social:https://breaktheweb.agency/https://www.linkedin.com/in/jasonberkowitzseo/https://twitter.com/jason_berkoSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: https://www.linkedin.com/in/giovannaangulo/ (LinkedIn) https://twitter.com/giovanessaang/ (Twitter) https://giovannaangulo.com/ (Website) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna. Giovanna Angulo: Hello. How are you? Areej: I'm great. Thanks. It's so good to have you here with us. Giovanna: I'm so excited to have this topic talked about. Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing." Giovanna: Great. Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO? Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global. The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that. Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when you do the SEO behind it. After a while, hindsight was 2020. At the moment, I was not thinking that was going to be my path. Areej: Wow. I've never even heard about an SEO course in university until this day. That's so interesting that you had to study it. Giovanna: It was new and something that I'm really proud that we were in is a very specific program at the University of Central Florida, which I give a lot of credit to. A lot of people don't usually, but I do. Areej: What advice would you give women who are considering just starting their SEO career today? Giovanna: I think the biggest thing, I would say, is to remember that your voice matters. That sounds really simple, but it really is. I think women and women in the tech industry or in the digital marketing industry have a...

Today's healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google. It's no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Wondering how you can do this? Join our experts, CEO, Alex Membrillo, and SEO Director, John McAlpin as they discuss the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website's performance. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

Want to pay for clicks or would you prefer just being organically known as the best? Shark Bite Biz's David Strausser chats with Alex Zuev, the SEO Director at ArdorSEO. Check out Alex Zuev's company, ArdorSEO at: http://ardorseo.com Get Dead House Coffee to support our podcast by using code SHARK for 20% off here: https://bit.ly/3tjRbD8 Watch us on YouTube: https://youtube.com/c/SharkBiteBiz Make sure you visit David's article on Forbes.com: https://bit.ly/StrausserForbes Visit our NEW Merch store: https://store.sharkbitebiz.com  Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw Visit David Strausser @ Vision33: http://vision33.com 

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delightful, funny and he is super obsessed with this topic: he's definitely the geek you would want to call when it comes to running analytical SEO experiments ;) P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !! What you'll learn from Kevin Indig 00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig's Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin's insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin's split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results Helpful Resources About Split Test SEO Experiments SEO First Principles This episode was recorded live on video September 21st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delightful, funny and he is super obsessed with this topic: he's definitely the geek you would want to call when it comes to running analytical SEO experiments ;) P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !! What you'll learn from Kevin Indig 00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig's Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin's insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin's split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results Helpful Resources About Split Test SEO Experiments SEO First Principles This episode was recorded live on video September 21st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delightful, funny and he is super obsessed with this topic: he's definitely the geek you would want to call when it comes to running analytical SEO experiments ;) P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !! What you'll learn from Kevin Indig 00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig's Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin's insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin's split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results This episode was recorded live on video September 21st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. In this episode, our hosts, CEO, Alex Membrillo, and SEO Director, John McAlpin, discuss why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process. BONUS: Tune in to hear John's warnings about website migration. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

This week I sat down with Jason Berkowitz, owner and SEO Director at Break The Web. We talk all things SEO…what to look for, ask and think about when considering an SEO provider, and what elements make up a successful overall SEO strategy.Learn more about Jason at https://breaktheweb.agency Learn more about Socialistics at www.socialistics.com 

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search. Join us as Loren and Alli talk everything from content strategy, evergreen and news content, backlinks, syndication, brand reputation and so much more.  

SEO, SEO, SEO. We hear it all the time, we know we should do it. Social media, paid advertising and various other channels do generate traffic, but the majority of online traffic is driven by search engines. Yet, it may not be such a simple solution to some, perhaps a little overwhelming and daunting. Break the Web are a digital marketing agency that helps businesses get seen and break the web while doing it. Demystifying organic growth and helping you crack the code to meaningful and measurable SEO. Founder and SEO Director, Jason Berkowitz dived into the culture and growth driving solutions for Break the Web. No surprise, but they have leveraged their expertise in SEO and paid advertising to gain loyal and satisfied customers. With a seamless website that offers simple navigation, Jason discusses their choice to showcase the teams' personality through playful and light-hearted copy. We can often overcomplicate the copy on our websites, perhaps going beyond a necessary description or getting lost in our own understating. Remember KISS, Keep it simple stupid. Don't worry, we don't think you're stupid but we offer a reminder to really get to the core of the product and use copy that is accessible and clear in combination with a seamless website. This is all for the ultimate user experience. 

On Today's Show!It is our privilege to be joined by Alex Zuev,Alex is the SEO Director at Ardor SEO and in today's programme, we talk all things SEO and uncover some of the intricacies between working in Russia, China and the USA. Enjoy the Show!

This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure. Where to find Aiala: LinkedIn: https://www.linkedin.com/in/aialaicaza/ --- Resources https://www.linkedin.com/pulse/empathic-search-results-how-neuroscience-impacts-seo-mikolajczyk/ (Empathic search results – how neuroscience impacts content SEO?) (LinkedIn Post) https://stratabeat.com/neuroscience-of-seo/ (The Neuroscience of SEO) (Blog Post) --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO content executive at Holland and Barrett and I am your host today. We have Aiala Icaza Gonzalez joining us on this episode, who is the SEO Director at Reflect Digital, who will be talking to us today about how we can take a more human approach to our site structure and why that is important. So, hello and a warm welcome, Aiala. Aiala: Hi. Sarah: How are we doing? Aiala: I'm good. I'm good. How are you? Sarah: I'm not bad at all. Not bad at all. Aiala: I'm glad to hear that. Sarah:  Have you had a good week so far? Aiala: I mean, it's over now, so I'm happy about it. Sarah: It's Friday tomorrow. So, the weekend is on the cards, isn't it? It's there.  Aiala: A 4-day week here so yay. Sarah: I am not jealous at all. Let's kick things off by you giving me and our listeners a brief overview of yourself, sort of the things that you do and how you got into this wonderful world of SEO. Aiala: Sure. So, let's start with how did I get here. I started around nine years ago in Germany. A friend told me; I know someone that knows someone that knows someone. So, I applied. They asked me what SEO was, I had no clue what it was, but I still got the job and that's how it started. I'm a director at Reflect Digital in the UK, although I work from Spain and pretty much, I handle the team, I handle clients, communications and I do talks from time to time whenever I have the time. And yeah, that's the summary. Sarah: I guess it must be quite interesting managing a team remotely. Aiala: Yeah. I mean, I was doing it already through the pandemic, so I found that it wasn't that complicated. Like they still get that human connection through the camera. So yeah. I mean I'm just, I just kept doing it. Sarah: And I'm jealous that you live and get to work in Spain. I mean, I want Holland and Barrett to send me to Spain. Sarah: Well, it's funny, you wouldn't be that jealous. Trust me, not here. Sarah: I've got some quickfire questions.  [Quick Fire Questions] Sarah: I mean. Wow, wow. You survived my quickfire round of questions. So now we know you more personally as well as you as an SEO person. Now this is The Women in Tech SEO podcast, so I am going to ask you a couple of questions around this topic, starting with, what would you say empowers you to be the brilliant woman you are today? Aiala: Well, I mean, I'm going to make it short because I could talk for hours here, obviously, starting from my mother and my auntie that has always pushed me to be at my best and

Why does link building matter for your healthcare organization? You don't just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Our hosts, CEO, Alex Membrillo and SEO Director, John McAlpin, discuss specific strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

Since Google began, they've had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use. At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn't seen before. CEO, Alex Membrillo, and SEO Director, John McAlpin, dig into these latest technologies, discuss why Google is pushing for conversational search, and share their thoughts on what the future of search looks like for healthcare marketers. The key for marketers is to not optimize for current algorithm technologies, but instead to optimize for where Google's trying to go. Find out in this episode of Ignite. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable. In this episode of Ignite, CEO, Alex Membrillo, and SEO Director, John McAlpin, first dig into the foundational components of effective SEO strategies and then go beyond the basics and discuss the emerging SEO strategies, such as semantic search, that will help you stay ahead of the competition. https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-3 Wondering how to simplify and optimize your ecommerce processes to save time, effort, and money? Check out this article: https://shanebarker.com/re/jeff-oxford-3

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-1Want to optimize your ecommerce processes? Check out this post: https://shanebarker.com/re/jeff-oxford-1

As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. Google trends analysts note that about 15% of daily searches have never been searched before. CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes. If you want to increase visibility on Google, you need to understand what people are looking for, and then provide the right context and signals so search engines can deduce your content’s relevancy to the query.

In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.

Mike King, Managing Director of iPullRank https://ipullrank.com/ @ipullrank In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle - ipullrank. After reading the post, I remember sending an email to our team that said something like, "You all need to read this immediately." The author of that blog post was Michael King and I've remained a fan of his ever since. Today, Mike is the Managing Director of iPullRank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He's got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner. Mike is an expert blogger, presenter and frequent keynoter. He's presented all over the world at basically every major conference including MozCon, Brighton, SearchLove, and pretty much all the SMX events. If you've never heard him present, you're missing out. His presentation style is unique. For example, this year's MozCon was a virtual event. He didn't give a speech. He made a movie. There's even a trailer. Over the course of my career, he's written blog posts that occupy the attention of SEOs for weeks afterward. I'm going to ask him about one of those posts from earlier this year advising all of us to reconsider rank tracking. One of my favorite things about SEO is toggling between your left brain and right brain. Mike King does as well or better than anyone I know. No one this good technically should be allowed to be this good creatively. Also, Mike King is cool. He was a professional rapper, on tour in Europe, doing work on a train between gigs before he ever considered SEO his full-time career. Grab a beer and join me for a conversation with Mike King. We're going to be talking about technical content optimization, Natural Language Processing, and blindfold rapping. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Lily Ray, SEO Director at Path Interactive https://lilyray.nyc/ Twitter: @lilyraynyc My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She's been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land. She's an in demand speaker. A short list of the conferences she's presented at includes SMX, Brighton, Ungagged and Pubcon. Lily is also one of my favorite writers in the industry too. Her content has been featured in Moz, Search Engine Journal, Search Engine Land and many, many other places. She's a must-follow on Twitter. On August 1st 2018, Google launched a broad core update which has become known as the Medic Update. SEOs all over the world got introduced to yet another three letter acronym - EAT which stands for Expertise, Authority and Trust. While the concept of EAT predates the medic update, the level of interest in the SEO community skyrocketed after the Medic update. Lily is an expert on EAT. How much of an expert? Google's Webmaster Central blog actually links to Her slides from Brighton as a reference. She joined me on Suds & Search to talk about EAT, the unique challenges of Your Money, Your Life websites, quarantine rides and her popular coronavirus DJ livestream fundraiser. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven: 1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies? 3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house? 7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences? 9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO? 16:25 - What would you advice to your agency self now that you're in-house and viceversa? 19:18 - Last Tips to succeed as an In-House & Agency SEO #inhouseseo #agencyseo #seoguide

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a career in and a passion for SEO. We also talk about some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ!In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we're seeing with our clients, and the advice that we've been giving during these troubling times.Also read Lily's article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility”

John McAlpin, SEO Director at Cardinal Digital Marketing, joins the Content Experience Show Podcast to discuss key ingredients of a successful SEO strategy. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: What Google values most right now when it comes to search ranking. How to tailor your content for the best shot at becoming a featured snippet. Why your best-performing pages need a "hook," not just a solid place in the rankings. Tips for crafting search-friendly copy. When domain authority matters, and when it doesn't. How creating custom skills for smart home devices impacts your visibility in voice search. Resources: Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Learn more about John's work at Cardinal Digital Marketing. Visit contentexperienceshow.com for more insights from your favorite content marketers.

https://www.facebook.com/superjoepardo/videos/2141250779507626/ Optimize SEO for your Business with John McAlpin John McAlpin is the SEO Director for boutique SEO company Cardinal SEO. He joins me today to talk about optimizing your website's SEO (search engine optimization) to get more traffic on Google. We discuss many ways for you to do your own SEO for your website as well as what you should be looking for in an SEO company to do it for you. One of the examples we explore in this episode is a Photography SEO in Atlanta. W-B Photography and how they can better optimize their SEO to attract more customers. Save 15% off your Plus or Premium MAPCON ticket with promo code: mapcon5 www.MidAtlanticPodcast.com/register Sales Won't Save Your Business Book on Amazon MidAtlantic Podcast Conference This episode is brought to you by Cardinal SEO. Facebook: https://www.facebook.com/CardinalDigitalMarketing/ Twitter: https://twitter.com/CardinalWS Linkedin: https://www.linkedin.com/in/johnvmcalpin/ YouTube: https://www.youtube.com/user/TheAtlantaSEOCompany Want help getting your business ready for massive growth? I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business' needs. Learn more about how I work with business owners. var ajaxurl = 'https://www.superjoepardo.com/wp-admin/admin-ajax.php'; var smartFormsCurrentTime=new Date('Wed Apr 27 2022 14:42:53 +0000'); var smartFormsSaveNonce="6672cc7043"; var smartFormsUserName=""; var smartFormsFirstName=""; var smartFormsLastName=""; var smartFormsEmail=""; var smartFormsPath="https://www.superjoepardo.com/wp-content/plugins/smart-forms/"; var smartDonationsRootPath=""; var smartDonationsSandbox=""; var smartFormsAdditionalFields4=[]; var smartFormsDesignMode=false; if(!window.smartFormsItemsToLoad) window.smartFormsItemsToLoad=new Array(); window.smartFormsItemsToLoad.push({ 'form_id':4, 'elements':[{"ClassName":"rednaoname","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField1","Spacing":"col-sm-12","Label":"Name","FirstNamePlaceholder":"First Name","LastNamePlaceholder":"Last Name","FirstNameValue":"","LastNameValue":"","ReadOnly":"n","Icon":{"ClassName":""},"CustomCSS":"","ContainerOptions":{"Id":"192","Type":"multiple","Width":51},"FirstNamePlaceholder_Icon":{"ClassName":""},"_id":1},{"ClassName":"rednaoemail","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField2","Spacing":"col-sm-12","Label":"Email","Placeholder":"Email","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"192","Width":49,"Type":"multiple"},"_id":2,"Value":"","ReadOnly":"n"},{"ClassName":"rednaonumber","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField3","Spacing":"col-sm-12","Label":"Phone Number","Placeholder":"Phone Number","NumberOfDecimals":0,"MaximumValue":"","MinimumValue":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"229","Width":50,"Type":"multiple"},"Decimals":0,"_id":3,"Width":"","Value":"","ShowArrows":"n","ReadOnly":"n"},{"_id":81,"ClassName":"rednaotextinput","IsRequired":"y","Formulas":{},"Styles":{},"ContainerOptions":{"Id":"229","Width":50,"Type":"multiple"},"Id":"rnField34","Spacing":"col-sm-12","Label":"Business Website","Placeholder":"Business Website","Value":"","ReadOnly":"n","Width":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""}},{"ClassName":"rednaotextarea","IsRequired":"y","Formulas":{},

https://www.facebook.com/superjoepardo/videos/2141250779507626/ Optimize SEO for your Business with John McAlpin John McAlpin is the SEO Director for boutique SEO company Cardinal SEO. He joins me today to talk about optimizing your website's SEO (search engine optimization) to get more traffic on Google. We discuss many ways for you to do your own SEO for your website as well as what you should be looking for in an SEO company to do it for you. One of the examples we explore in this episode is a Photography SEO in Atlanta. W-B Photography and how they can better optimize their SEO to attract more customers. Save 15% off your Plus or Premium MAPCON ticket with promo code: mapcon5 www.MidAtlanticPodcast.com/register Sales Won't Save Your Business Book on Amazon MidAtlantic Podcast Conference This episode is brought to you by Cardinal SEO. Facebook: https://www.facebook.com/CardinalDigitalMarketing/ Twitter: https://twitter.com/CardinalWS Linkedin: https://www.linkedin.com/in/johnvmcalpin/ YouTube: https://www.youtube.com/user/TheAtlantaSEOCompany Want help getting your business ready for massive growth? I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business' needs. Learn more about how I work with business owners. var ajaxurl = 'https://www.joepardo.com/wp-admin/admin-ajax.php'; var smartFormsCurrentTime=new Date('Fri May 06 2022 09:49:19 +0000'); var smartFormsSaveNonce="c555527398"; var smartFormsUserName=""; var smartFormsFirstName=""; var smartFormsLastName=""; var smartFormsEmail=""; var smartFormsPath="https://www.joepardo.com/wp-content/plugins/smart-forms/"; var smartDonationsRootPath=""; var smartDonationsSandbox=""; var smartFormsAdditionalFields4=[]; var smartFormsDesignMode=false; if(!window.smartFormsItemsToLoad) window.smartFormsItemsToLoad=new Array(); window.smartFormsItemsToLoad.push({ 'form_id':4, 'elements':[{"ClassName":"rednaoname","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField1","Spacing":"col-sm-12","Label":"Name","FirstNamePlaceholder":"First Name","LastNamePlaceholder":"Last Name","FirstNameValue":"","LastNameValue":"","ReadOnly":"n","Icon":{"ClassName":""},"CustomCSS":"","ContainerOptions":{"Id":"192","Type":"multiple","Width":51},"FirstNamePlaceholder_Icon":{"ClassName":""},"_id":1},{"ClassName":"rednaoemail","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField2","Spacing":"col-sm-12","Label":"Email","Placeholder":"Email","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"192","Width":49,"Type":"multiple"},"_id":2,"Value":"","ReadOnly":"n"},{"ClassName":"rednaonumber","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField3","Spacing":"col-sm-12","Label":"Phone Number","Placeholder":"Phone Number","NumberOfDecimals":0,"MaximumValue":"","MinimumValue":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"229","Width":50,"Type":"multiple"},"Decimals":0,"_id":3,"Width":"","Value":"","ShowArrows":"n","ReadOnly":"n"},{"_id":81,"ClassName":"rednaotextinput","IsRequired":"y","Formulas":{},"Styles":{},"ContainerOptions":{"Id":"229","Width":50,"Type":"multiple"},"Id":"rnField34","Spacing":"col-sm-12","Label":"Business Website","Placeholder":"Business Website","Value":"","ReadOnly":"n","Width":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""}},{"ClassName":"rednaotextarea","IsRequired":"y","Formulas":{},"Styles":{},

https://www.facebook.com/superjoepardo/videos/2141250779507626/ Optimize SEO for your Business with John McAlpin John McAlpin is the SEO Director for boutique SEO company Cardinal SEO. He joins me today to talk about optimizing your website's SEO (search engine optimization) to get more traffic on Google. We discuss many ways for you to do your own SEO for your website as well as what you should be looking for in an SEO company to do it for you. One of the examples we explore in this episode is a Photography SEO in Atlanta. W-B Photography and how they can better optimize their SEO to attract more customers. Save 15% off your Plus or Premium MAPCON ticket with promo code: mapcon5 www.MidAtlanticPodcast.com/register Sales Won't Save Your Business Book on Amazon MidAtlantic Podcast Conference This episode is brought to you by Cardinal SEO. Facebook: https://www.facebook.com/CardinalDigitalMarketing/ Twitter: https://twitter.com/CardinalWS Linkedin: https://www.linkedin.com/in/johnvmcalpin/ YouTube: https://www.youtube.com/user/TheAtlantaSEOCompany Want help getting your business ready for massive growth? I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business' needs. Learn more about how I work with business owners. [sform]4[/sform] Episode 382

In this episode, we talk with Brian Gorman, SEO Director at Go Fish Digital. We discuss how Brian went from being a freelance musician and music teacher to a career in SEO. We cover how he began his career as a link penalty removal specialist, the importance of developing an SEO specialty, what it was like to speak on his first panel, dealing with impostor syndrome, how long-form content can lead to SEO success, as well as helping E-Commerce websites figure out how to handle sorting and refinements in an SEO friendly way. Also, for tv and movie fans out there – we get THIS close to having a full-on episode in which we exclusively talk The Office, drop some references from the movie Old School, reminisce about how he may have missed an opportunity to form a boy band with his brothers, and even contemplate forming our own SEO music group!

https://www.facebook.com/superjoepardo/videos/2141250779507626/ Optimize SEO for your Business with John McAlpin John McAlpin is the SEO Director for boutique SEO company Cardinal SEO. He joins me today to talk about optimizing your website's SEO (search engine optimization) to get more traffic on Google. We discuss many ways for you to do your own SEO for your website as well as what you should be looking for in an SEO company to do it for you. One of the examples we explore in this episode is a Photography SEO in Atlanta. W-B Photography and how they can better optimize their SEO to attract more customers. Save 15% off your Plus or Premium MAPCON ticket with promo code: mapcon5 www.MidAtlanticPodcast.com/register Sales Won't Save Your Business Book on Amazon MidAtlantic Podcast Conference This episode is brought to you by Cardinal SEO. Facebook: https://www.facebook.com/CardinalDigitalMarketing/ Twitter: https://twitter.com/CardinalWS Linkedin: https://www.linkedin.com/in/johnvmcalpin/ YouTube: https://www.youtube.com/user/TheAtlantaSEOCompany Want help getting your business ready for massive growth? I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business' needs. Learn more about how I work with business owners. var ajaxurl = 'https://superjoepardo.com/wp-admin/admin-ajax.php'; var smartFormsCurrentTime=new Date('Sun Jun 06 2021 18:58:23 +0000'); var smartFormsUserName=""; var smartFormsFirstName=""; var smartFormsLastName=""; var smartFormsEmail=""; var smartFormsPath="https://superjoepardo.com/wp-content/plugins/smart-forms/"; var smartDonationsRootPath=""; var smartDonationsSandbox=""; var smartFormsAdditionalFields4=[]; var smartFormsDesignMode=false; if(!window.smartFormsItemsToLoad) window.smartFormsItemsToLoad=new Array(); window.smartFormsItemsToLoad.push({ 'form_id':4, 'elements':[{"ClassName":"rednaoname","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField1","Spacing":"col-sm-12","Label":"Name","FirstNamePlaceholder":"First Name","LastNamePlaceholder":"Last Name","FirstNameValue":"","LastNameValue":"","ReadOnly":"n","Icon":{"ClassName":""},"CustomCSS":"","ContainerOptions":{"Id":"2","Type":"single","Width":-1},"FirstNamePlaceholder_Icon":{"ClassName":""},"_id":1},{"ClassName":"rednaoemail","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField2","Spacing":"col-sm-12","Label":"Email","Placeholder":"Email","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"192","Width":33,"Type":"multiple"},"_id":2,"Value":"","ReadOnly":"n"},{"ClassName":"rednaonumber","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField3","Spacing":"col-sm-12","Label":"Phone Number","Placeholder":"Phone Number","NumberOfDecimals":0,"MaximumValue":"","MinimumValue":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""},"ContainerOptions":{"Id":"192","Width":34,"Type":"multiple"},"Decimals":0,"_id":3,"Width":"","Value":""},{"_id":81,"ClassName":"rednaotextinput","IsRequired":"y","Formulas":{},"Styles":{},"ContainerOptions":{"Id":"192","Width":33,"Type":"multiple"},"Id":"rnField34","Spacing":"col-sm-12","Label":"Business Website","Placeholder":"Business Website","Value":"","ReadOnly":"n","Width":"","Icon":{"ClassName":""},"CustomCSS":"","Placeholder_Icon":{"ClassName":"","Orientation":""}},{"ClassName":"rednaotextarea","IsRequired":"y","Formulas":{},"Styles":{},"Id":"rnField31","Spacing":"col-sm-12","Label":"What is the biggest challenge in your bu...

SEO is the big buzzword in Internet marketing these days. But the majority of the apps, plugins, and “tricks” you hear about are just smoke and mirrors, says Brendan Hufford, SEO Director at Clique Studios. To get that high Google ranking and the resulting traffic to your website you need a more methodical, thoughtful approach… and it's actually easier to do. Plus, SEO isn't the only element you need to succeed. We unpack that strategy, which requires no expert knowledge or hired experts. He also tells us about one of the biggest life lessons he learned from one of his mentors that propelled his business forward: focus on what actually matters – and it's not money. Tune in to discover… How to create a marketing funnel that understands your audience The cluster content model The danger of forgetting about self-care – and the impact on your life and business Why failure is not always a learning experience And more

I consider myself an SEO nerd. I've optimized my company's online assets to rank better on search engines, particularly Google. Although I should say that the techniques I've used have not always been sophisticated nor white hat. As I learned more about SEO (and got slapped by Panda and Penguin updates), my approach to search optimization has become much more aligned with Google's standards. Had I done this at the start, it would have been a lot better for my business overall. But there's definitely room for improvement in how we get these things done. Which brings us to today's episode. My guest is Jeff Oxford, the founder and SEO Director of 180 Marketing. Jeff did what's called an ‘SEO teardown' at this year's ECF Live. And he'll be doing the same to one of our brand sites, Icewraps.com. Here are some takeaways that you can apply to your own website in order to take it to the next level. Solid content and clean navigation are musts. Shopify has one of the most SEO-friendly platforms for ecommerce sites. If you're on Shopify and have a small product catalog of products, it becomes easier to rank your website. If you're doing a site migration, make sure to 301 redirect old pages to the new ones or to another appropriate page. Add your ‘most searched for' keywords as part of the title tags. Tune in to the 5 Minute Pitch. New episodes published weekly until the final round in May at the Sellers Summit 2019. Registration to EcomCrew Premium is now closed. But, you can join this month's giveaway and get the chance to win an annual Premium subscription for free. Need onsite and personalized advice for your struggling ecommerce business? Sign up for the EcomCrew Roadshow. Re more about it here. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!