Podcasts about kla group

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Best podcasts about kla group

Latest podcast episodes about kla group

The Small BizChat
Hit It & Quit It with Kendra Lee, Geoffrey Klein, and Precious L. Williams

The Small BizChat

Play Episode Listen Later Dec 20, 2023 9:07


Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She's also the author of The Sales Magnet. For more information, you can go to KLAGroup.com. Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses share their message and connect with their audience. For more information, go to ninedotsmedia.com. Precious L Williams is The Killer Pitch Master! She is a 13th time National Elevator Pitch Champion. Along with helping women entrepreneurs and business leader, she's also a top corporate sales trainer, helping sales teams to create killer communication skills, private messages, and understand how to pitch and build sales program. Precious is an international keynote speaker and trainer for global brands, including BMW, Google, LinkedIn, Microsoft, Harvard University, Columbia, QuickBooks, Yelp, and many more. Find out more at perfectpitchgroup.com. Three of my amazing guests – Paul Getter, Catherine Brown, and Dawnna St. Louis – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.This week on SmallBizChat Podcast:Fun, fast-paced round of questioning.Our guests' favorite podcasts.Their favorite business app.Their favorite old-school marketing tip.Plus a few other questions about great resources for up-and-coming business leaders.Resources Mentioned:Startup Bootcamp: https://smallbizladyuniversity.com/startupbootcamp Podcasts Mentioned:The Ramsey ShowNPR - How I Built ThisBrew CrimeApps Mentioned:AsanaGoogle CalendarMixmax HubSpotBooks Mentioned:Fix This Next by Mike MichaelowiczBuilding a StoryBrand by Donald MillerThe Ultimate Sales Machine by Chet Holmes10X is Easier than 2X by Dan SullivanConnect with Kendra Lee:Website: https://www.klagroup.com/ Books: https://www.klagroup.com/sales-books/ Twitter: https://twitter.com/KendraLeeKLA/ Facebook: https://www.facebook.com/KLAGroup/ LinkedIn: https://www.linkedin.com/company/klagroup/ LinkedIn: https://www.linkedin.com/in/kendralee/YouTube: https://www.youtube.com/user/KendraLeeKLA Connect with Geoffrey Klein:Website: https://ninedotsmedia.com/ Podcast: https://ninedotsmedia.com/subscribe-to-podcast/ Book: The Content Beast - https://www.amazon.com/Content-Beast-Geoffrey-Klein-ebook/dp/B0CN7LJPZP YouTube: https://www.youtube.com/ninedots Instagram: https://www.instagram.com/ninedotsmedia/ Facebook: https://www.facebook.com/ninedotsmedia/ LinkedIn: https://www.linkedin.com/company/nine-dots/LinkedIn: https://www.linkedin.com/in/ggklein/ Twitter: https://twitter.com/ninedotstweets Connect with Precious L. Williams:Website: https://perfectpitchgroup.com/ Books: https://perfectpitchgroup.com/books/ LinkedIn: https://www.linkedin.com/in/precious-l-williams/ Facebook: https://www.facebook.com/PerfectPitchP Twitter: https://twitter.com/PerfectPitchP

The Small BizChat
Developing Content with SEO in Mind with Kendra Lee

The Small BizChat

Play Episode Listen Later Nov 29, 2023 23:04


Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She's also the author of The Sales Magnet. For more information, you can go to KLAGroup.com. Today, we talk about how to drive more revenue from your website, starting with the content that you are creating. Our expert, Kendra Lee, knows the secrets to getting your business seen and heard to attract your ideal clients and grow your business. She shares with us great, actionable tips you can use today to improve the SEO for your business and your website. “When people come to your website, they're coming to learn more about you, your business, who you help, and how you help them. You want your content to answer those questions for them - and you want that to be very, very clear.” – Kendra LeeThis week on SmallBizChat Podcast:Biggest mistakes when building your website. Earning the trust of potential clients with online content. The relationship between SEO and your content. Things to do when writing your content to optimize SEO. Benefits of having a blog on your website. The power of video. Developing content with search engine optimization in mind. The three core elements of SEO best practices. What to look for when looking for outside SEO assistance. Measuring the ROI of SEO. Resources Mentioned:Become Your Own Boss - https://smallbizladyuniversity.com/ Start-Up Bootcamp - https://smallbizladyuniversity.com/startupbootcamp Connect with Kendra Lee:Website: https://www.klagroup.com/ Books: https://www.klagroup.com/sales-books/ Twitter: https://twitter.com/KendraLeeKLA/ Facebook: https://www.facebook.com/KLAGroup/ LinkedIn: https://www.linkedin.com/company/klagroup/ LinkedIn: https://www.linkedin.com/in/kendralee/YouTube: https://www.youtube.com/user/KendraLeeKLA

Salesology - Conversations with Sales Leaders
014: Kendra Lee - How to Build a Real Sales Organization

Salesology - Conversations with Sales Leaders

Play Episode Listen Later Sep 26, 2022 35:42


Guest: Kendra Lee Guest Bio: Sales and marketing expert, Kendra Lee started her sales career in accounting, failed IBM's entry-level sales exam, and was told she would be a sales failure without an engineering background. Despite that demotivating start, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that has propelled SMB companies to their own success. She is the founder of KLA Group, a sales and marketing agency that helps B2B SMB companies get more customers and is the author of Selling Against the Goal and The Sales Magnet.   Guest Links: https://resources.klagroup.com/worksheet-12-steps-to-create-marketing-messages/   Books: Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need The Sales Magnet: How to Get More Customers Without Cold Calling   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

SaaSholes
What are the Top 3 Qualities of a "New Logo" Sales Person?

SaaSholes

Play Episode Listen Later Sep 8, 2022 44:33


Kendra Lee Founder of KLA Group discusses what the top 3 attributes of a New Logos Sales Person are After starting her sales career in accounting with IBM, Kendra Lee founded KLA Group on the philosophy that sales is not an art; it can be learned. Early in her career, Kendra beat the odds in a territory set up to fail, then went on to do it again and again. She and the experts at KLA Group bring this perseverance and tenacity to their work with clients. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

Conversational Selling
Kendra Lee: Take a Multi-Channel Approach to Selling

Conversational Selling

Play Episode Listen Later Sep 6, 2022 21:05


About Kendra Lee: Kendra is the President of KLA Group, as well as author, speaker, and new business development authority. She founded her company after a career in IBM with the philosophy that sales is not an art and that it can be learned. She shares how a multi-channel approach is essential to selling today and some actionable tips on improving your cold calling. For business owners, Kendra also discusses leading indicators of sales and marketing that guide your business.In this episode, Nancy and Kendra discuss:Engaging buyers in the channel that your target market uses.The goal of a cold call is not close a sale but to start a conversation.Sales and marketing teams are essential components of a revenue-generating system. Key Takeaways: A multi-channel approach to selling ensures you are present when a referral comes through that channel.Your first email should be short and always suggest a longer meeting to the prospect.Pay attention to leading indicators of sales and marketing success."You're getting referrals from people and you weren't maybe even trying to get referrals. So you want to be in all the different places that your prospects could be or people who could refer you." - Kendra Lee Connect with Kendra Lee:LinkedIn: https://www.linkedin.com/in/kendralee/Website: https://www.klagroup.com/Phone: 303-741-6636Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164 Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

Outside Sales Talk
Restoring Your Win Rate - Outside Sales Talk with Kendra Lee

Outside Sales Talk

Play Episode Listen Later Sep 15, 2021 38:03


Kendra Lee is the founder of KLA Group, a company that specializes in lead generation, sales prospecting, hiring, and onboarding. After starting her sales career with IBM, Kendra founded her company on the philosophy that sales is not an art, but a learned skill. Kendra is also a strategy expert, speaker, author of several books. In this episode, Kendra shares her tips on how to restore your win rate by overcoming challenges and reflecting on past sales.    Here are some of the topics covered in this episode: Following through on each step of the sales process  How to adapt for selling strategy to changing times  Demonstrating your ROI to your prospects to get them to act  Performing a win/loss analysis after each sale   More from the Guest:   https://www.klagroup.com/blog/    Kendra's 2 books on Amazon    https://www.linkedin.com/in/kendralee/    Listen to more episodes of the Outside Sales Talk here! Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now!  https://www.badgermapping.com/newsletters/?utm_source=podcast&utm_medium=ostdescription&utm_campaign=newsletterlp

The 20% Podcast with Tyler Meckes
53: Kendra Lee - Asking Great Questions and Getting To The Business Impact

The 20% Podcast with Tyler Meckes

Play Episode Listen Later Aug 23, 2021 21:52


This week's guest is an Author, Speaker, and is the President at KLA Group, where she leads her team to consult, train, and implement client's marketing and sales strategies to generate more revenue and ultimately get more customers. Kendra is the definition of revenue generator, and does so with an emphasis on speaking directly to your ideal prospects and highlight the uniqueness of their company. Here are just a few of her accomplishments: “Top 50 Channel Influencer” – The VAR Guy “Top 10 Women in Sales Experts to Follow on Twitter” - Sales Gravy Author: “The Sales Magnet” and “Selling Against the Goal” Repeat IBM Golden Circle Sales Award Winner Popular keynote and workshop speaker on sales and demand generation for SMB companies and the IT channel Just to name a few! During this conversation, we discussed: How Essential it is to ask great questions during discovery and spending 80% of your time in discovery asking great questions Getting To The Business Impact Doing things outside of your job description Her writing tips Much More! _________________________________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

Sales Leadership Conversations
5 Secrets for Getting Prospecting Emails Noticed

Sales Leadership Conversations

Play Episode Listen Later Jun 27, 2021 10:53


Kendra Lee presents five email prospecting tricks designed to generate a response - because starting a conversation is the whole point.Kendra Lee is president of KLA Group, which helps small and medium-sized companies get more customers. Despite starting her sales career in accounting, failing IBM's entry level sales exam and being told she couldn't sell without an engineering background, Kendra Lee entered sales and proved those naysayers wrong. She turned her knowledge of numbers into a lead-generation approach that propelled her to the top 1% of sales professionals for each company where she sold. She is the author of "The Sales Magnet."http://www.klagroup.com/

Sales Leadership Conversations
Prospecting Versus Lead Generation

Sales Leadership Conversations

Play Episode Listen Later Jun 27, 2021 10:49


Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly.Kendra LeePresident, KLA GroupDespite starting her sales career in accounting, failing IBM's entry-level sales exam and being told she couldn't sell without an engineering background, Kendra Lee entered sales and proved those naysayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each company where she sold. Author of "The Sales Magnet" and founder of KLA Group, her company helps small and medium companies get more customers.http://www.klagroup.com/

Sales Leadership Conversations
Prospecting Emails Done Right

Sales Leadership Conversations

Play Episode Listen Later Jun 27, 2021 8:24


Kendra Lee, president of KLA Group, provides a formula for writing prospecting emails that not only get read, they get responded to. Because half the battle is starting a conversation. http://www.klagroup.com/

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Conversational Selling
Kendra Lee | Be a Better Lead Generator

Conversational Selling

Play Episode Listen Later Jun 8, 2021 25:03


We welcome Kendra Lee to this week's episode of the Conversational Selling podcast. Kendra is the President of KLA Group and a new business development authority. She helps SMB companies increase revenue through targeted, multichannel lead generation and sales strategies that focus directly on a business's ideal prospects. She is also an author of multiple sales books and is an in-demand speaker.Because each potential lead is unique, reaching out only through LinkedIn or email is not enough; we have to do more and we have to do it in coordination with marketing, sales, and delivery teams. Kendra is here to explain the benefits of having a multichannel approach to lead generation and how it results in increased sales and greater revenue. Her Revenue Generating System is a multipart process for filling a company's prospect pipeline, and Kendra breaks it down for us.Our conversation is wide-ranging and full of great insights any sales or marketing team member needs to hear, including: How to write emails that people will respond to The importance of communication between teams Her proven process to increase referrals within weeks And more Get past referral dead-ends, tie your lead generation activities with your sales efforts, and listen now!

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Women Your Mother Warned You About
Prospecting In A Remote World with Kendra Lee

Women Your Mother Warned You About

Play Episode Listen Later Apr 29, 2021 45:46


2021 is turning out to have very different outcomes for different groups of people in sales and business. Some are busier and more profitable than ever, while some are struggling to get by. Today, Kendra Lee, sales consultant, author and founder of the KLA Group, joins the show. She, Gina and Rachel discuss what some people got right and mistakes that others have made. And more importantly, the mindset and emotional responses that may have sabotaged some of them.  The also talk about the new opportunities that our remote world has created, and ways to leverage them for more time and profitability.  Plus! Kendra gives prospecting tips to help you get back in the game. Find out more about Kendra and KLA here Social links: LinkedIn: http://www.linkedin.com/in/kendralee Twitter: https://twitter.com/kendraleekla Facebook: http://www.facebook.com/KLAGroup Find Kendra's books here! Join our exclusive fan community, Warner World, for more Gina, Rachel and Women Your Mother Warned You About More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. “Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother. More about Rachel Rachel Pitts is a mom, a Mortgage Loan Officer for US Mortgage Corporation, and the creator of the UltraFitLifestyle. Her first love and career was in the field of dance. Her extensive career across stage, TV, and film carries on even today, as Rachel still enjoys teaching ballet at Litchfield Dance Arts Academy. She also uses her skills as a performer in her parody video series, calling herself The Singing Lender. Rachel’s love of the stage and fitness led her to begin training for and competing in NPC Bikini Fitness competitions in 2020. Working towards her Pro Card, this process has helped Rachel take the UltraFitLifestyle to the next level. And pick up her book, The Gift of Wreckage on Amazon More about Keith Walters As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets. Women Your Mother Warned You About™ is now brought to you by Sales Gravy™   

No Limits Selling
Kendra Lee on Prospecting and Lead Generation

No Limits Selling

Play Episode Listen Later Nov 3, 2020 21:36


Kendra Lee is president and founder of KLA Group, a world-class sales and marketing agency, and she is author of the books The Sales Magnet and Selling Against the Goal. Once a repeat IBM Golden Circle award winner, Ms. Lee has led her organization in leading clients, including small and mid-market companies and Fortune 100 enterprises, to produce results like these... Penetrate new markets in as few as 12 weeks Increase referrals by more than 328% in just 7 weeks Drive new client acquisition by more than 31% year-over-year Generate an additional 5 prospect appointments per week per rep   Connect with Kendra Website LinkedIn twitter Facebook

Confessions of a Serial Seller
COSS48 - Kendra Lee

Confessions of a Serial Seller

Play Episode Listen Later Jul 30, 2020 30:09


Kendra is a President at KLA Group, a New Business Development Sales Authority, an Author, a Speaker, and an Avid Skier. She sees herself as an Accountant that turned Hunter. In spite of starting her career in accounting, failing IBM’s entry-level sales exam, being given a territory that had never made a sale, and being told that she couldn’t sell without an engineering background, she used her knowledge of numbers to create her own approach to lead generation, which took her to the top 1% of sales professionals in every single IT company she worked for.

Scale Your Sales Podcast
Episode 036: Kendra Lee Salespeople Must Execute Follow-up Consistency to Scale Sales

Scale Your Sales Podcast

Play Episode Listen Later Jun 10, 2020 19:00


Despite starting her sales career in accounting and failing IBM's entry-level sales exam and being told she could not sell without an engineering background. Kendra Lee entered sales and proved those naysayers wrong. Author of The Sales Magnet and founder of KLA Group, her company, guides small and medium companies to get more customers. Talking to Kendra about #COVID19, she recommends sellers to stay with it and not give up.  To keep calling and talking and offering help with more compassion and emotional intelligence than ever before, and opportunities will present, says Kendra. Talking about being a woman in sales, the industry we sell in is predominantly male, and despite working with many men for a high tech company. Kendra does not believe diversity should hold you back. Early in her career, Kendra had a female manager who did not believe Kendra would be successful because she came from an accounting background. Not getting the support, she listened to a lot of motivational videos and put her own plan in place. Kendra had a manager she said that did not like her, he was a complacent, old, arrogant guy. She was a top performer and told her manager what she wanted in her sales role, but he did not believe in her, so I found another job and never looked back. Kendra says her successful is regardless of other people. Think and it is a mindset of not allowing others to dictate your success, Kendra says she knows this is not the same for others, but when she felt someone was holding her back, she would pivot. Kendra's advice is to take personal responsibility for your success and do not let someone else's "no" hold you back, sales is your business. Whether you are 100% commission or commission + base, you hold your own success in your hands. If you see something you need to do to be successful, think outside the box about how you can do it. Kendra hired her own inside salesperson at her expense' because I couldn't reach all her accounts. She bought her own equipment so she could get proposals out faster. Kendra’s book, The Sales Magnet, is her path to figure out how to sell when she did not like cold calling but like many businesses she worked with. She wants to do business development but do not want to cold call so she would warm up a prospect before picking up the phone. Many companies are a principal-led seller and have lots of marketing material, that she helps to repurposed, this fabulous content often gets forgotten. This information that is relevant to the customer is sent out as appropriate calling cards and conversation starters. The book was a blueprint of how Kendra works with principal owners who know their business well, however, the sales process might be a mystery to them. Kendra says, she wrote the book Sales Magnet, so leaders and business owners could either read the book and apply the strategies and tools, or the understand how we work with them instead. KLA group will Do-it-for-you, train the people around the business or consultancy to define the lead generation strategy and implement all the way to close. Consistency is the key to success says, Kendra. It is not just following up but being consistent in how you approach your prospects and clients. You want the client to know they can count on you. Consistency builds trust and their confidence that you are the person and company they want to work with.  It sounds simple, says Kendra, but salespeople fall on consistency as they chase the next sell. Being consistent and showing up for your clients and prospects is critical. Kendra explains the way she helps to align the sale process and person to be consistent on with follow-up. A true sales hunter (like herself) hunts and then turns the customer over, but some companies do not have the methods in place to nurture the customer and so hurts the relationship. Kendra's favourite thing is to meet new people and develop that relationship. She knows you must decide on the process to stay in touch with the customer. The frequency of follow-up, the value you are offering, the purpose of the call deciding what you want to find out and how is it beneficial for the client. https://www.amazon.co.uk/Sales-Magnet-Customers-Without-Calling/dp/0985782919 https://www.linkedin.com/in/kendralee/

Predictable Prospecting's Podcast
Episode 148: Navigating Through Challenges - Kendra Lee

Predictable Prospecting's Podcast

Play Episode Listen Later May 12, 2020 34:04


As you start to think about what marketing and sales might look like in a post-COVID-19 world, it’s worth considering how you can be more prepared for another similar type of event. We’ve seen that the world can change overnight, and that often means changing your message, strategy, and even the channels that you use to communicate with your contacts. Kendra Lee is the founder and President of KLA Group out of Denver. Today, she joins the podcast to talk about the habits, workflows, tools, and other things that you can do on a daily basis that would prepare you for some event like this. Episode Highlights:  What type of work Kendra does with clients Why the work that Kendra does is important Leveraging the different technologies and channels available to you when you need to shift your message How the personas change when the message or channel changes What to do when you lose a channel or it becomes less effective Thinking strategically about the conversations that you need to have Involvement in the nurture sequence side of things Supporting sales reps Kendra’s favorite spots in the bottom of the funnel Kendra’s upcoming goals Resources: KLA Group

INSIDE Inside Sales
Lead Generation: By Sales Reps, For Sales Reps

INSIDE Inside Sales

Play Episode Listen Later Apr 12, 2020 28:57


How are you when it comes to lead generation? Is that something you think should be left to marketers? Are you putting it off because you don’t trust your own writing skills, or is finding suitable content your stumbling block? In this episode of INSIDE Inside Sales, Darryl is joined by respected speaker and President of the KLA Group, Kendra Lee. Darryl and Kendra dig deep into the challenges of lead generation and offer up some terrific tips on writing styles and the many places where you should be leveraging your content. They also go over tactics such as using video to break down walls, ways to measure your results over time, and using content to enhance conversations with your prospects. Everything you wanted to know about lead generation on this episode of INSIDE Inside Sales! About Darryl's guest: Despite starting her sales career in accounting, failing IBM’s entry-level sales exam, being given a territory that had never bought anything, and being told she couldn’t sell without an engineering background, Kendra Lee entered the sales profession and proved those nay-sayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals for each IT company where she sold. She founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” so others could beat the odds in sales and marketing to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal. INSIDE Inside Sales is hosted by Darryl Praill, CMO of VanillaSoft which is a program on the Funnel Radio Channel.  VanillaSoft is the sponsor for INSIDE Inside Sales.     

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All Things Telesales Podcast
EP 30 - Kendra Lee of KLA Group - Doing Business During Challenging Times

All Things Telesales Podcast

Play Episode Listen Later Mar 23, 2020 25:31


SUMMARY SHORT VERSIONAs the founder of KLA Group, a lead generation organization, Kendra and her team train and coach their client on how to prospect more effectively. Kendra gives tips and insight as to how to adjust to the current economic downturn. Kendra talks about how to track remote performance, why she started KLA Group, and how to stay motivated during these uncertain times. QUOTESOur job when prospecting isn’t just to leverage or take advantage of fear… it’s to show there’s a light at the end of the tunnel, and how we can help them now… - Kendra LeeKEY POINTSHow Kendra would help client’s prospect during a challenging timeWhat Kendra is excited about right nowThe shift “doing business during challenging timesCommunication with your staff is important How Kendra helps track remote performance, and challenges during transitionsA walkthrough on lead generation and salesWhy Kendra started her sales businessRELEVANT LINKSAll Things TelesalesWebsite: https://allthingstelesales.comLinkedIn: http://www.linkedin.com/company/64255888/ Facebook: http://www.linkedin.com/allthingstelesales/YouTube: http://www.youtube.com/channel/UCRQ98JUE1Mm3K9ez2DOxVhw/ Follow Jake LynnLinkedIn: https://www.linkedin.com/in/jakelynndotcom/ Follow Kendra LeeWebsite: https://www.klagroup.comKLA Group LinkedIn: https://www.linkedin.com/company/klagroup?trk=public_profile_topcard_current_companyKendra Lee LinkedIn: https://www.linkedin.com/in/kendralee Twitter: https://twitter.com/KendraLeeKLA Facebook: https://www.facebook.com/KLAGroup RECOMMENDED READS AND VIDEOS:The Sales Magnets: How to Get More Customers Without Cold Calling – Kendra LeeSelling Against the Goal: How Corporate Sales Professional Generate the Leads They Need – Kendra LeeSupport the show (http://www.allthingstelesales.com)

Selling From the Heart Podcast
Kendra Lee-Finding the Heart to Prospect.

Selling From the Heart Podcast

Play Episode Listen Later Mar 18, 2020 32:02


Kendra Lee, President of the KLA Group and Outbound 2020 speaker joins Larry Levine and Darrell Amy on the podcast to discuss how to find the heart to prospect. You'll love the spunky and practical nature of this great conversation!

Selling From the Heart Podcast
Kendra Lee-Finding the Heart to Prospect.

Selling From the Heart Podcast

Play Episode Listen Later Mar 18, 2020 32:02


Kendra Lee, President of the KLA Group and Outbound 2020 speaker joins Larry Levine and Darrell Amy on the podcast to discuss how to find the heart to prospect. You'll love the spunky and practical nature of this great conversation!

Marketing The Invisible
How to Write Irresistible Emails and Start Conversations – In Just 7 Minutes with Kendra Lee

Marketing The Invisible

Play Episode Listen Later Jan 22, 2020 8:47


 Learn how to use email to create compelling awareness- and interest-building email campaigns AND send them on your behalf Find out the benefits that make email marketing a smart solution for communicating with your audience, finding new customers, and nurturing your leads Figure out how to write irresistible emails and start conversations with you 'go-to' leads Resources/Links: Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ Summary Despite starting her sales career in accounting, failing IBMs entry-level sales exam and being told she couldn't sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals. She founded KLA Group, wrote two books, and is here with us today to guide you in mastering prospecting emails. In this episode, Kendra shares her journey as a prospect attraction authority who uses email to shorten time to revenue. Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. Check out these episode highlights: 01:23 – Kendra's ideal client: We work with business owners who are actually the principal salespeople within their organizations. Or they have a very small sales team and they're trying to figure out how the heck can they get more customers. 01:55 – Problem she helps solve: usually what their issue really is, is that they've tried all these different activities but they can't seem to get any leads, they can't figure out how to do it consistently. And so, we come in and we help them put together a lead generation strategy, and then implement that strategy to the point where either we'll coach them or we actually will do the lead generation for them. 03:01 – Typical symptoms that clients do before reaching out to Kendra: It's usually that they're not being consistent in their lead generation approach. And one of the primary approaches still to use is email because you can reach a whole group of people quickly. We absolutely still want to pick up the phone, we still want to do social media and all those other activities. But what they're finding is they're not getting consistent leads, and they're not getting responses to the lead generation activities that they're doing. 04:06 – Common mistakes people make when trying to solve that problem: they're not doing anything consistently. They're not just sticking with it; they'll try lots of different strategies. 06:10 – Kendra's Valuable Free Action(VFA): Keep your emails focused on the prospects that you are sending it to. You've got three seconds to get a response, to get their attention. And so you have to be focused on what they care about. 07:37 – Kendra's Valuable Free Resource(VFR): Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ 07:40 – Q: 'Why use email when you could do social media or other strategies?' A: Because it's one of the easiest ways to gain direct access to someone and if they reply to you, you can instantly start a conversation and begin building a relationship. Tweetable Takeaways from this Episode: “Keep your emails focused on the prospects that you are sending it to. You've got three seconds to get a response, to get their attention. And so you have to be focused on what they care about.

Marketing The Invisible
How to Write Irresistible Emails and Start Conversations – In Just 7 Minutes with Kendra Lee

Marketing The Invisible

Play Episode Listen Later Jan 22, 2020 8:47


 Learn how to use email to create compelling awareness- and interest-building email campaigns AND send them on your behalf Find out the benefits that make email marketing a smart solution for communicating with your audience, finding new customers, and nurturing your leads Figure out how to write irresistible emails and start conversations with you 'go-to' leads Resources/Links: Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ Summary Despite starting her sales career in accounting, failing IBMs entry-level sales exam and being told she couldn't sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong. She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals. She founded KLA Group, wrote two books, and is here with us today to guide you in mastering prospecting emails. In this episode, Kendra shares her journey as a prospect attraction authority who uses email to shorten time to revenue. Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. Check out these episode highlights: 01:23 – Kendra's ideal client: We work with business owners who are actually the principal salespeople within their organizations. Or they have a very small sales team and they're trying to figure out how the heck can they get more customers. 01:55 – Problem she helps solve: usually what their issue really is, is that they've tried all these different activities but they can't seem to get any leads, they can't figure out how to do it consistently. And so, we come in and we help them put together a lead generation strategy, and then implement that strategy to the point where either we'll coach them or we actually will do the lead generation for them. 03:01 – Typical symptoms that clients do before reaching out to Kendra: It's usually that they're not being consistent in their lead generation approach. And one of the primary approaches still to use is email because you can reach a whole group of people quickly. We absolutely still want to pick up the phone, we still want to do social media and all those other activities. But what they're finding is they're not getting consistent leads, and they're not getting responses to the lead generation activities that they're doing. 04:06 – Common mistakes people make when trying to solve that problem: they're not doing anything consistently. They're not just sticking with it; they'll try lots of different strategies. 06:10 – Kendra's Valuable Free Action(VFA): Keep your emails focused on the prospects that you are sending it to. You've got three seconds to get a response, to get their attention. And so you have to be focused on what they care about. 07:37 – Kendra's Valuable Free Resource(VFR): Email PowerProspecting Guide: Proven email strategies to get better sales leads and more of them: Discover a multitude of email prospecting strategies you can apply immediately to break through the delete barrier and reach top prospects. https://www.klagroup.com/doemailright/ 07:40 – Q: 'Why use email when you could do social media or other strategies?' A: Because it's one of the easiest ways to gain direct access to someone and if they reply to you, you can instantly start a conversation and begin building a relatio...

It's All About the Questions
130: Kendra Lee - Sales and Sales Leadership Can Be Learned

It's All About the Questions

Play Episode Listen Later Dec 3, 2017 44:51


The key to long-term and even short term business success is revenue. Revenue that exceeds expenses and recurring and predictable revenue is even better. Many businesses struggle to achieve success when the business begins to grow and the Founder of the company can no longer be the only sales person. The reason for the failure is often due to the inability of the entrepreneur to transfer their knowledge and passion for the products or services and the sales process on to a sales person. One would think it is an easy feat. All you have to do is explain the product or service, how much it is to be sold for and send them off to close some new business. Not true. If it was, anyone could do sales successfully and any entrepreneur could readily grow their business. So how can you and your business become a success story? How can you grow and train an exceptional sales staff? Kendra Lee is the Founder of KLA Group, whose company mission is to consult, train, guide and "do it for you" so you too can beat the odds in revenue generation. In this episode Kendra shares questions every business owner needs to ask to create a sales process and successfully train and hire a sales team. Kendra Lee has built a successful career as a top seller by consistently exceeding sales goals. She is a prospect attraction authority, sales expert, speaker, author and a business owner who knows how to shorten time to revenue in innovative ways. After starting her sales career in accounting with IBM, Kendra founded KLA Group on the philosophy that sales is not an art; it can be learned. Her company mission? To consult, train, guide and “do it for you” so you too can beat the odds in revenue generation. Kendra's passion is new business revenue generation: in gaining new clients through sales prospecting and lead generation, in growing existing client accounts, market expansion, competitive differentiation, and value creation. She is a frequent speaker at conferences, national sales meetings, association and industry events. Kendra and her husband Bill have three sons and they make their home in Colorado. It’s the perfect place for her because Kendra is an avid skier and loves every year when the snow finally comes to the mountains!

Focus Is Your Friend: How to double down on marketing that matters
Episode 42: Why Marketing and Sales Must Coexist, with Kendra Lee

Focus Is Your Friend: How to double down on marketing that matters

Play Episode Listen Later Mar 21, 2017 37:17


In spite of starting her career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being told she couldn't sell without an engineering background, Kendra Lee entered the sales profession and proved those naysayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals in each IT company she sold for. She founded KLA Group, a sales and marketing agency, to consult, train and Do it For You so others, too, could beat the odds in sales and marketing and get more customers. Under Kendra’s direction, her organization has assisted entrepreneurs, business owners, executives, marketers, and salespeople for over 20 years in penetrating SMB markets in just 12 weeks, increasing referrals more than 328% in just 7 weeks, and multiplying new client acquisition more than 31% year over year. Kendra is the author of the award-winning books “The Sales Magnet” and “Selling Against the Goal.”   “Marketing can only go so far. At some point, a salesperson still has to pick up the phone.” - Kendra Lee What you’ll learn about in this episode: The relationship between sales and marketing Why companies with strong marketing don’t have to spend as much sales time on prospecting How to successfully nurture leads while using tools like CRM systems Why anyone can learn to sell -- and Kendra’s tips for learning to sell The role of introverts and extroverts in sales and marketing Why marketing can only go so far Why you need to have salespeople involved in marketing campaigns How to maximize your resources and grow marketing dollars to have more to spend on bigger projects KLA’s Recognition ROI infographic Ways to contact Kendra: Website: www.klagroup.com Twitter: @KendraLeeKLA Resources: “What’s Your Recognition ROI?” Infographic

SMB Community Podcast by Karl W. Palachuk
Kendra Lee: Hiring and Managing Your First Sales Person

SMB Community Podcast by Karl W. Palachuk

Play Episode Listen Later Feb 13, 2017 33:11


I had a great chat with Kendra Lee on the subject of Hiring and Managing Your First Sales Person. We talked about writing ads, choosing a “hunter,” setting goals, and managing them through the first year. It was a great discussion. You can learn more at http://www.klagroup.com. You’ll find Kendra’s blog there as well. If you’re interested, you can request a free half-hour consultation with her. Check out the interview here:   This interview is about half an hour.   Audio Listen to the Podcast. Links mentioned in this podcast:   KLA Group: http://www.klagroup.com   Kendra’s Blog: http://www.klagroup.com/blog   Karl’s Blog: http://blog.smallbizthoughts.com    

managing blog hiring salesperson kendra lee kla group audio listen
The Game Changer
Kendra Lee-The Sales Magnet on EGG Live!

The Game Changer

Play Episode Listen Later Feb 22, 2013 45:00


This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviewsKendra Lee. The original live interview was 2/22/13. Many of you may be entrepreneurs who started your own businesses and were forced into sales to be successful. Or you were dragged into selling reluctantly because your job role changed. Some of you, like me, actually chose to make the move because sales sounded more exciting and lucrative. Regardless of how we all got here, we're in sales with personal goals that require us to find prospects to achieve them. But where do we find those people? Most sales training programs begin with, when you have a lead or as you begin your sales process. Short of telling you to make cold calls, they don't provide any advice on how to go about getting the leads you need. Kendra wrote this book as a resource for you in attracting prospects from your list of small and midsize companies. It includeds loads of tips, techniques, and examples you can use to successfully draw prospects to you. Kendra Lee is a Top 50 Sales & Marketing Influencer for 2012. She is a Prospect Attraction Expert, president of KLA Group, and author of the award-winning book Selling Against the Goal and The Sales Magnet. Specializing in the IT industry, KLA Group helps mid-market companies break through tough prospecting barriers to exceed revenue goals. Ms. Lee is a frequent speaker at national sales meetings and events. Kendra's website is www.klagroup.com/ To order her book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com  

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The MSP Show
Top 20 Secrets to Attracting New Prospects

The MSP Show

Play Episode Listen Later Jun 26, 2009 60:00


Join Bulletproof InfoTech's Stuart Crawford with Kendra Lee, President, KLA Group as we open the box of secrets to attracting new prospects. No doubt about it, prospecting in today's economy is tougher than ever. You need a way to fill your pipeline with opportunities and cold calling isn't it. It's time for some sure-fire strategies to attract new clients – make them want to talk to you! Attract qualified prospects to your company using the latest techniques that will bring pre-qualified opportunities to you while building awareness for your company and your solutions. Move your sellers to a new, results-driven level of prospecting. Discuss web marketing and social networking best practices. Get 20 fresh techniques you can use immediately.

The MSP Show
Top 10 Ways to get leads into your business

The MSP Show

Play Episode Listen Later Oct 12, 2007 60:00


Gathering leads and successful closing business is an ongoing challenge for IT Professionals and small business IT business owners. Join Stuart and Liz Beerman from the KLA Group as we discuss 10 successful strategies to obtain new leads for your business.

SMT Radio
SMT Radio, March 2007

SMT Radio

Play Episode Listen Later Jun 14, 2007


SMT recently conducted a survey of its membership. The results are in and Susanne Conrad, Director of Organizational Effectiveness & Development for Dechert – Hampe in the Chicago area, shares some findings.The issue of keeping the training message alive after the classroom is an age-old problem, but Jim Ebert, Sales Learning & Development Consultant for the Miller Brewing Company has a new angle on a solution.Kendra Lee, founder of KLA Group in Denver talks about an effective way to lure the "know-it-all" sales rep who doesn't think he or she needs to learn anything more, into training.CLICK TO LISTENThe Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.