Scale Your Sales Podcast

In this weeks' Scale Your Sales Podcast episode, my guest is Leslie Douglas.   Leslie Douglas is an award-winning sales coach dedicated to helping sales professionals align with their purpose and maximize productivity for high-impact results. With over 15 years of sales experience and a decade in coaching, she empowers individuals and teams to drive pipeline while staying authentic to their unique voice. A LinkedIn Top Sales Voice, and host of the popular Sell Better Daily Sales Show, Leslie speaks globally, inspiring sales professionals to sell with confidence, clarity, and purpose.   In today's episode of Scale Your Sales podcast, Leslie explores the evolving dynamics of high-performing revenue teams, emphasizing that despite advancements in AI and technology, it's people and effective coaching that drive success. She discusses the shift from deal-centric to people-focused coaching, the importance of personalized motivation, and the need to support both sellers and leadership. The conversation also highlights the role of diversity, community, and changing generational values in shaping a resilient and inclusive sales culture.   Welcome to Scale Your Sales Podcast, Leslie Douglas.     Timestamps: 00:00 Prioritizing People in Revenue Teams 05:28 Emerging Trends in Sales Kick-offs 07:27 Data-Driven Leadership Insights 12:23 Individual Motivation Beyond Money 14:41 Shattering Glass Ceilings Together 18:17 Shifting Career Aspirations and Values 21:26 Generational Shift in Risk Tolerance 24:28 Experiencing Global Traditions Journey 27:54 Curiosity: Key Sales Tool 31:14 Finding a Safe Community Transformed Me   https://www.linkedin.com/in/lesliebdouglas/ https://www.instagram.com/itslesliedouglas/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Jacques Sciammas.   Large company CFO (Charles Schwab, McGraw-Hill) who chaired the Capital Committee responsible for the decisions on strategic and large investments. He shares his real-life experience to help sales teams better understand the Executive Buyer's perspective, to help them win deals with the C-suite and develop strong relationships.   In today's episode of Scale Your Sales podcast, Jacques shares insights into the evolving dynamics of the C-suite and how sales teams can build meaningful relationships with top executives. He explores the growing importance of empathy, communication, and strategic alignment in high-level sales conversations, offering valuable guidance for sales professionals and leaders aiming to elevate their boardroom impact.   Welcome to Scale Your Sales Podcast, Jacques Sciammas.     Timestamps: 00:00 CFO Leads Capital Investment Committee 05:16 Evolving C-Suite Dynamics and Decisions 08:34 Expanded C-Suite Roles 11:35 Evolving KPIs: Beyond Profitability 15:01 Empathy Key to Sales Success 18:45 Corporate-Political Balance and Responsibility 23:26 Efficient Meetings and Value Focus 26:23 C-Suite Misalignment in Sales Meetings 27:42 Sales Success: Beyond Basic Preparation   https://www.linkedin.com/in/jacques-sciammas/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Manoj Ramnani.   Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel's research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.   In today's episode of Scale Your Sales podcast, Manoj brings extensive expertise in B2B data and entrepreneurship, with experience in both bootstrapped and venture-backed ventures. In this episode, he shares insights on selecting the right financial path for startups, optimizing the tech stack, and navigating evolving go-to-market strategies. Manoj also explores the shifting role of sales teams in response to economic and technological changes, highlighting how Sales Intel leverages human-verified data and AI to drive accurate pipeline generation.   Welcome to Scale Your Sales Podcast, Manoj Ramnani.     Timestamps: 00:00 Bootstrapping vs. VC Insights 04:08 Startup Challenges and Lessons Learned 08:22 Strategic Fundraising and Sales Optimization 11:19 Consolidation of Tech Platforms 16:14 GTM Product Innovation Challenges 17:06 Empowering Buyers, Shifting Sales Strategy 20:23 Innovative Products Need Customer Feedback 24:36 Prioritizing Quality in Data Service 28:11 Optimizing Go-To-Market Strategy 30:16 From Engineering to Sales Intel 34:10 Focus on Events, Community, Partnerships 36:29 Empowering High-Performance Teams   https://www.linkedin.com/in/manojramnani/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Jan Young.   Jan Young is the founder of JanYoungCX consultancy & coaching, StepUpXchange CS executive courses with private community & CxXchange community for CS professionals. She is an award-winning CS leader of 2 successfully exited startups. She brings her cross-disciplinary approach to SaaS B2B tech and Customer Led Growth. Jan is on a mission to transform CS Leaders into Business Leaders and align GTM teams.   In today's episode of Scale Your Sales podcast, Jan shares expertise in transforming customer success leadership and aligning go-to-market strategies for business growth. This discussion covers the critical role of CS leaders in market alignment, the impact of data integration and AI on revenue operations, and the importance of breaking down organizational silos. Jan provides insights on driving profitability in customer interactions and creating a seamless customer journey.   Welcome to Scale Your Sales Podcast, Jan Young.     Timestamps: 00:00 Aligning GTM for Customer Experience 05:16 Balancing Customer Value and Profitability 09:34 Fostering Success Through Collaboration 13:42 Shifting to Profitable, Efficient Growth 15:03 Rethinking Customer Engagement Strategies 18:42 Optimizing Customer Success Milestones 22:47 Earning Trust in Sales Delivery 26:51 Sales vs. Customer Success Gender Dynamics 28:52 CS Careers Foster Customer Relationships 31:27 Embracing AI for Business Efficiency 35:07 Adapting to Industry Transformation 38:00 Community and Courage     https://www.linkedin.com/in/jan-young-cx/ https://x.com/janyoungcx     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Elizabeth Bloss.   I am a two-time Chief Customer Officer with over 15 years of global leadership experience in technology. I specialize in building and scaling high-performing customer-facing teams, aligning cross-functional initiatives, and driving revenue growth through customer success. I'm a passionate advocate for diversity, actively coaching and mentoring women in tech.   In today's episode of Scale Your Sales podcast, Elizabeth explores the evolving role of customer success as a key revenue driver. Elizabeth shares insights on breaking down silos, ensuring cross-functional alignment, and maintaining momentum year-round. The discussion highlights the impact of customer centricity on sustainable growth and the role of change management in driving success.   Welcome to Scale Your Sales Podcast, Elizabeth Bloss.     Timestamps: 00:00 Scale Your Sales: Customer Success 05:48 Biweekly Check-In Meetings Benefits 07:19 Importance of Visibility in Revenue Operations 12:13 Customer-Centric Growth Strategies 14:02 Evaluating Product Value Perception 19:05 Understanding Customer Usage Trends 21:17 Customer Success Drives Revenue Growth 24:51 Aligning Success Metrics 28:29 Master Your Numbers   https://www.linkedin.com/in/elizabethblass/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Ejieme Eromosele.   I'm a customer-led growth expert passionate about driving retention, expansion, and customer advocacy. I'm also the Founder of Success in Black, where I champion DEIB in Customer Success. With experience at Accenture, PwC, and The New York Times, I've built on delivering exceptional customer outcomes and business value.   In today's episode of Scale Your Sales podcast, Ejieme explores customer-led growth as a key driver of sustainable revenue expansion, emphasizing the alignment of sales, marketing, and customer success for exponential impact. She introduces the concept of assumptive advocacy and the role of data in driving transformative customer insights. Committed to diversity, equity, and inclusion, Ejieme shares her journey in founding Success in Black, a community supporting Black professionals in customer success.   Welcome to Scale Your Sales Podcast, Ejieme Eromosele.     Timestamps: 00:00 Elevating Sales with Customer Led Growth and Community Insights 06:22 Leading EMEA Growth 09:57 Align Leadership for Customer Growth 11:42 Aligning Customer Goals with AI Tools 15:11 Seeding Future Customer Advocacy 20:37 Leveraging Data for Customer Solutions 21:35 Becoming a Trusted Customer Advisor 24:43 Compelling Vision and Customer Focus 30:19 Human-First Approach in Business   https://www.linkedin.com/in/ejieme/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Priya Lakshmi.   Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth strategies for the UK business. Have a track record of delivering sustained revenue growth through deep customer relationships and driving innovative solutions.   In today's episode of Scale Your Sales podcast, Priya shares how uniting sales, partnerships, and marketing under her leadership drove GFT's record year, with partnerships generating a significant share of leads. In conversation with Janice, they discuss diversity in sales, fostering empowerment, and understanding individual motivators within teams. This episode offers actionable insights on optimizing performance, managing internal processes, and prioritizing customer obsession in the tech industry, along with personal leadership experiences in a traditionally male-dominated field.   Welcome to Scale Your Sales Podcast, Priya Lakshmi.     Timestamps: 00:00 Power of Three: Sales Strategy 04:47 Navigating Partner Mindset Shifts 09:45 Sales Team Integration Challenges 13:05 "Be Bold in Tech Sales" 16:42 Diversity in Sales Leadership Lacking 18:34 Empowering Women Leaders in Organizations 21:43 Empowerment and Role Models 26:00 Introverts Excel in Sales Careers 29:39 Tailored Coaching for Sales Success 33:33 Empowerment and Ownership Culture 34:22 Empowered Sales Through Agile Operations 38:26 Balancing Family and Career Challenges     https://www.linkedin.com/in/priya-lakshmi-09ab004/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Brandi Starr.   Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.   In today's episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success. Welcome to Scale Your Sales Podcast, Brandi Starr.     Timestamps: 00:00 Maximizing Middle Funnel Opportunities 03:39 Modern Phone Intrusiveness 06:49 Integrated Marketing Insights 10:33 Mastering Middle Funnel Strategy 14:14 Data & Tech: Insightful Integration 16:28 CMO: Future Revenue Leader 20:25 Reassess Tech Use, Don't Replace 24:11 Misaligned Strategy Limits Business Success 28:43 Hiring for Talent, Not Experience 32:21 Role-Specific Assessment Benefits 33:30 Unlocking Success Through Predictive Tools 36:44 Authenticity Drives Success     https://a.co/d/6jKShUC https://www.linkedin.com/in/brandistarr/ https://www.instagram.com/revenuerehab/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Alina Vandenberghe.   Alina is the co-founder and co-CEO of Demand Gen Conversion Platform Chili Piper. Her company is used by GTM teams at Monday.com, Rippling, Home Depot, and more. In 2022 her company reached a Billion-dollar valuation. She also runs a foundation focused on non-Violence, co-chairs a woman organized focused on electing Harris as the next president and is a mom of two boys.   In today's episode of Scale Your Sales podcast, Alina shares her expertise on the evolving sales landscape, highlighting data-driven decision-making, cultural diversity, and the impact of remote work on achieving work-life balance. She discusses the challenges sales leaders face in balancing quotas with genuine customer relationships and reflects on her inspiring journey from Ukraine to becoming an industry leader. Alina's story showcases resilience, a drive for financial stability, and a vision for inclusivity. Welcome to Scale Your Sales Podcast, Alina Vandenberghe.     Timestamps: 00:00 Revolutionizing Sales Culture and Embracing AI Challenges 05:11 Resilience and failures are underappreciated in success. 07:20 Hiring focus: drive to change, not victim mentality. 12:58 Remote work pros/cons; desires transparency, social impact. 15:03 Employees diverse, motivated by financial stability, impact. 18:51 Eastern Europeans valued for strong work ethic. 23:39 AI complicates sales, demands trust-building partnerships. 28:12 Train sales team to meet ICP needs effectively. 31:00 CEO feels lonely, disappointed, seeks local wisdom. 35:29 Nonviolent Communication transformed introversion to extroversion. 37:55 Inspired by diversity, self-expression, and environment.     https://www.linkedin.com/in/alinav/ https://x.com/alinutzav   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to achieve greatness. Whether it's the steadfast support of a loved one or the trailblazing example of renowned figures, these accounts highlight the transformative power of guidance, inspiration, and leadership. Their stories serve as a reminder that we all possess the potential to make a meaningful impact in the lives of others. We hope you enjoy this inspiring episode!     Timestamps: 00:00 Celebrating people who inspired and shaped us. 03:27 Sharing session about Heroes & Sheroes of Scale Your Sales Podcast Guests     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?"   From practical tools to deeply personal choices, their answers reveal a range of motivations and values that extend beyond the business world. Janice also shares her own response and invites you to reflect on yours.   Tune in to discover the human side behind business brilliance. Hear surprising answers that reveal personal values and motivations, along with Janice's own response.     Timestamps: 00:00 If you were on a desert island alone, what one thing would you take with you? 02:18 What item would you take to survive on a desert island?     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales. We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover how these shifts are shaping a more productive and innovative 2025. Packed with actionable insights, this episode is your guide to thriving in the evolving sales landscape. Tune in now and get ready for the year ahead!     Timestamps: 00:00 Empathy and EQ crucial for sales success. 03:35 Shift from tech-driven to data-driven strategies. 09:35 Discussing customer retention, revenue growth themes, 2024. 11:31 Great recovery and diverse leadership drive success. 15:35 Data-driven decisions enhance sales team productivity. 19:35 AI in sales: episodes explore innovation, leadership. 23:13 Customer-centric, data-driven sales strategies for 2024. 27:15 AI enhances customer-centric, data-driven revenue strategies. 29:46 Share podcast, leave reviews, embrace 2025 goals.     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Celeste Bayles.   Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales team's post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances seller efficiency and focuses teams on high-value opportunities, driving seamless transitions and sustainable growth across complex, multi-platform environments.   In today's episode of Scale Your Sales podcast, Celeste shares valuable insights into building strong cross-departmental relationships and crafting tailored sales messages for specific roles. She emphasizes the importance of active listening, understanding client challenges, and simplifying the buying process to drive success. Drawing from her experience with company acquisitions, Celeste offers practical advice on integrating technology and maintaining a positive outlook during periods of change.   Welcome to Scale Your Sales Podcast, Celeste Bayles.     Timestamps: 00:00 Navigating Company Acquisitions 05:57 Employers using STAR method improves interview clarity. 09:07 Assessing adaptability and problem-solving in sales candidates. 11:11 Ask questions, listen, be authentic in sales. 15:42 Guide inexperienced buyers to achieve goals collaboratively. 17:40 Employee experiences excitement and uncertainty post-acquisition. 23:12 Continuously evaluate and adapt to sales needs. 24:30 Sales enablement: training, RFP assistance, data-driven insights. 29:28 Evaluate company strengths; avoid unnecessary technology debt. 31:49 Encourages self-belief and celebrates everyday heroism.   https://www.linkedin.com/in/celesteyarbrough/ https://www.instagram.com/celestebayles/ https://x.com/celesteyarbro     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Sharon D Smith.   Sharon is a commercial director with a powerful track record in driving strategic sales and operational growth. She specializes in accelerating revenue through innovative go to market strategies and a customer first approach. She focuses on aligning team performance with customer needs and has proven this as invaluable in today's competitive landscape.   In today's episode of Scale Your Sales podcast, shares her journey as a black female leader navigating the challenges of visibility and representation in the commercial world. We discuss her innovative go-to-market strategies, customer-first approach, and dedication to fostering diverse, inclusive teams. Sharon's insights highlight the value of empathy, problem-solving, and balancing efficiency with personal responsibilities, offering actionable strategies for sales professionals aiming to excel.   Welcome to Scale Your Sales Podcast, Sharon D Smith.     Timestamps: 00:00 Challenges of black women leadership in business. 04:28 Diversity in leadership brings innovative solutions. 06:55 Diverse experiences enhance effectiveness and differentiation. 12:31 Creating workplace diversity in sales is challenging. 15:23 Focus on skills, not job titles, for careers. 19:46 Job satisfaction: family feeling, no promotion desire. 22:13 Recognized problem-solver, collaborative, career-driven. 23:51 Identified problems, provided solutions, exceeded expectations. 27:33 Diverse skills in sales team bring success. 30:53 Sales assessments create clarity for predictive forecasts. 33:30 Leaders provide vision, not trauma, for transformation.     https://www.linkedin.com/in/sharon-d-smith-24609331/ https://x.com/Sharon_sm1th     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Stephanie Neale.   Stephanie Neale is CEO at Blind Zebra, helping B2B sales teams simplify selling through their Sales Operating System, BZSOS™. She lives in Indianapolis with her husband, who's also her business partner, their five kids (combined), and a Doodle they sometimes claim.   In today's episode of Scale Your Sales podcast, Stephanie shares her journey from accidental salesperson to accomplished sales leader, guided by authenticity and principles like intention, abundance, and detachment from outcomes. We explore the importance of a structured sales process, the evolving role of women in sales, and the impact of diversity in teams. Honoring her mentor Laurie Grass, Stephanie emphasizes leaving a lasting positive impact on customer experience.   Welcome to Scale Your Sales Podcast, Stephanie Neale.     Timestamps: 00:00 Authentic sales focus on customer needs. 06:25 Podcast focuses on diverse, global perspectives and experiences. 08:26 Increasing female representation in B2B buying industry. 12:22 Sales hesitance due to perceived professional aggressiveness. 14:35 Identify obstacles; discuss red flags collaboratively. 18:44 Clear, named sales process ensures efficient scaling. 23:49 Mentor inspired career growth and lasting impact. 24:55 Laurie's legacy influences women in sales globally.   https://www.linkedin.com/in/stephaniesummersthompson/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Charlene Li.   Charlene Li is an expert on disruptive transformation strategy and leader and the NYTimes bestselling author of six books. She is working on her 7th book “Winning with Generative AI”. Charlene is graduate of Harvard College and Harvard Business School and was named one of the most creative people in business by Fast Company.   In today's episode of Scale Your Sales podcast, Charlene explores the evolving intersection of technology and leadership, emphasizing the centrality of people and relationships over tools. She shares insights on leveraging AI in sales to balance automation with humanity, build trust through deeper customer understanding, and empower sales teams by eliminating routine tasks. The discussion includes overcoming AI-related fears, implementing responsible governance, and maximizing the potential of both people and technology.   Welcome to Scale Your Sales Podcast, Charlene Li.     Timestamps: 00:00 AI, sales challenges, leadership. 03:42 Building trust in AI requires transparency and respect. 08:11 Balancing FOMO and caution requires structured governance. 12:32 Scaffolding in sales: support, efficiency, human oversight. 13:48 Use AI to analyse organizational feedback efficiently. 17:47 Can AI enhance existing strategies effectively? 20:01 AI streamlines content creation for sales presentation. 25:53 Maximizing potential despite limitations, empowering individuals. 26:54 Shares wisdom on maximizing potential.   https://linkedin.com/in/charleneli https://instagram.com/charleneli https://twitter.com/charleneli     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Caroline Holt.   Caroline is a self-described “sales nerd”. Early on in her career as a BDR then AE, she learned everything to become a quota crusher on the job through some raw talent and grit, and obsessive focus on process. Since 2008, she has founded and run Toying with This Idea, a consulting business specializing in increasing sales effectiveness, around the talent, tools, and technology and touchpoints across the sales process.   In today's episode of Scale Your Sales podcast, Caroline shares insights from her extensive career, highlighting the pitfalls of traditional onboarding and the risks of relying on past performance when hiring. She introduces the concept of "coaching debt," emphasizing the importance of continuous skill development and personalized training programs. Together, they explore strategies to optimize sales team efficiency, align hiring decisions with customer satisfaction, and ensure long-term success through structured onboarding.   Welcome to Scale Your Sales Podcast, Caroline Holt.     Timestamps: 00:00 Hiring right people requires more than past performance. 05:00 Understanding sales processes critical for successful onboarding. 08:53 Critical onboarding skills prevent "coaching debt" assumptions. 12:56 Sales enablement bridges skills gaps for success. 13:59 Identify competencies essential for hiring and development. 17:16 Individual-focused coaching accelerates onboarding success. 21:48 Sales focus too short-term, limits long-term growth. 24:59 Scaling back harms customer engagement and satisfaction. 27:28 Late reader seeks fictional escape on island.   https://www.linkedin.com/in/carolineholt/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Cliff Simon. Cliff is the CRO of Carabiner Group: a part of SBI Growth, and advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. He has anchored GTM teams in SaaS and Service industries including consulting, network & communications, software, e-commerce, and supply chain. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot. In today's episode of Scale Your Sales podcast, Cliff emphasizes the importance of early customer value communication and reducing friction for better decision-making. Discussing the critical role of aligning people, processes, and technology to optimize revenue operations in the B2B sales environment. Together, exploring customer-centric strategies that can transform sales approaches in today's dynamic landscape. Welcome to Scale Your Sales Podcast, Cliff Simon.     Timestamps: 00:00 Align people, processes, tech for effective B2B sales. 06:18 He starts tomorrow; I'm confident he's perfect. 08:57 Understanding curiosity and intrinsic motivation fosters alignment. 10:33 Identify intrinsic motivations for behavioural change. 13:40 Focus on aligning with customer-perceived value. 17:13 Adapting strategies for evolving millennial buying behaviours. 20:46 Knowledge isn't effectively documented or distributed. 24:15 Water collection is crucial for island survival.     https://carabinergroup.com/wp-content/uploads/2023/05/Carabiner-Group-Pavilion-Bringing-Revenue-Operations-to-Life-in-Your-Organization-1.pdf https://www.linkedin.com/in/cliff-simon/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Wheeler. Having built & lead teams across GTM: sales, operations and enablement, Laura is taking her 16 years of expertise from Tableau & Spekit to early-stage founders. She is COO and co-founder of RVNU (are-vee-in-you) with a company mission to democratize GTM expertise to more founders, improving survival past $20M in ARR. In today's episode of Scale Your Sales podcast, Laura Wheeler offers expert insights into proving ROI before going to market and the challenges companies face when scaling without validating product value. We explore the concept of "go-to-market debt," KPI implementation, and the balance between self-service and sales-led strategies to ensure product-market fit. Laura also highlights the future of sales teams, focusing on smaller, more customer-centric approaches. Welcome to Scale Your Sales Podcast, Laura Wheeler.     Timestamps: 00:00 Go-to-market debt: Inefficiencies from premature scaling. 04:00 Revenue growth was unsustainable; layoffs ensued. 08:16 Focus on ICP value to prevent churn. 11:04 Balancing sales and self-serve in go-to-market. 13:28 Prioritize mission over accommodating large customers' demands. 17:34 Identify, nurture future customers for sustainable growth. 19:59 Evangelizing product and retaining or re-onboarding customers. 23:43 Early startups underutilize comprehensive role mapping. 29:04 Balancing startup demands with personal life responsibilities. 30:57 Dolly Parton: advocate, unique, entrepreneur, admired shero.   https://www.linkedin.com/in/wheels-revops/ https://www.instagram.com/rvnu.labs/ https://rvnu.co/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Amelia Taylor. Amelia Taylor, Founder of The Revenue Table, drives revenue growth through strategic partnerships and trusted relationships. She leads with a rebellious, EQ-led mindset, activating growth initiatives and executing big ideas. Amelia excels in executive communication and leveraging a Nearbound approach to meet buyers where they engage, most. In today's episode of Scale Your Sales podcast, Amelia shares her transition from traditional employment to entrepreneurship, challenging established norms with an EQ-driven approach. She highlights the power of leveraging online communities to engage buyers authentically and build trusted relationships that drive revenue growth. Amelia discusses how AI is impacting emotional connections in sales, emphasizing the value of personalized engagement over mass outreach. She also offers strategies for navigating generational communication and creating impactful client interactions. Welcome to Scale Your Sales Podcast, Amelia Taylor.     Timestamps: 00:00 The Power of EQ and Authentic Networking 05:47 Community enables sales through partnership and collaboration. 06:38 Leveraging EQ over IQ enhances professional effectiveness. 10:30 Networking involves understanding people beyond their titles. 14:25 Learned sales by asking for constructive feedback. 16:38 Teaching sales EQ for more personalized engagement. 21:27 Understanding AI's impact requires adaptive sales leadership. 23:48 Outsource experts to improve multi-generational communication. 27:57 Grateful for being a present mother. 29:49 Embrace authenticity and focus on strengths.     https://www.amazon.com/Heels-Deals-Dominating-Business-Business/dp/1953315186 https://www.linkedin.com/in/tayloramelia/ https://www.instagram.com/amelia_a_taylor/ https://x.com/theameliataylor     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Richard Harris. Richard Harris, Author the Seller's Journey, teaching sales reps how to earn the right to ask questions, which questions to ask and when. In today's episode of Scale Your Sales podcast, Richard discusses the evolving sales landscape, focusing on essential skills like coachability, teamwork, and handling disagreements. He shares innovative interview techniques and challenges assumptions about sales roles, highlighting how introverts often excel. They also explore the impact of AI on sales education and the ongoing importance of human interaction. Welcome to Scale Your Sales Podcast, Richard Harris.     Timestamps: 00:00 AI accelerates sales and product knowledge education. 06:12 AI supplements training; human connection remains essential. 08:00 Success relies on mindset, coachability, and implicit skills. 11:14 Learning effective sales techniques through interview questions. 15:55 Bottom performers extroverted; top performers introverted. 18:37 Handling objections through professional disagreements and coachability. 22:35 Buyer's experience navigates a seller's journey. 25:05 People now comfortably make large online purchases. 28:25 Identify sceptics to improve client experience. 30:37 Activating LinkedIn notifications to follow updates.     https://a.co/d/0tXmlWl https://www.linkedin.com/in/rharris415/ https://www.instagram.com/rharris415/ https://x.com/rharris415     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Emma Lo Emma is a revenue and customer experience leader with over 13 years in tech and e-commerce, driving $35MM in revenue. She specializes in driving customer success and revenue growth for SaaS startups, boosting customer retention. Currently, she is running Canada's Customer Success community called CS in Focus. Her expertise aligns with our focus on accelerating sales and achieving outstanding customer outcomes. In today's episode of Scale Your Sales podcast, we have an insightful conversation with Emma Lo, where she has driven $35 million in revenue. She shares her career journey from cancer research to customer success. In this episode, we explore the evolving landscape of customer success, including the role of AI, digital touchpoints, customer advisory boards, and the importance of aligning customer goals with business strategies. Emma also highlights the pursuit of personalized customer experiences at scale. Welcome to Scale Your Sales Podcast, Emma Lo.   Timestamps: 00:00 Advancing Customer Success and Leveraging AI in Sales 04:24 AI bots are increasingly integrated in SaaS tools. 07:32 Effective data management is crucial in digital CS. 11:44 Lacking detailed attendee insights at major event. 14:50 Customer-focused advisory board ensures joint success. 19:40 Customer involvement crucial for innovation and creation. 20:52 CSM Focus: Canadian nonprofit community supporting customer success. 25:19 Expert knowledge shared on CS advancements and goals.   https://www.linkedin.com/in/emma-lo/ https://www.instagram.com/csinfocus/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Pam Didner. Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books” The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer's journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams. Welcome to Scale Your Sales Podcast, Pam Didner.   Timestamps: 00:00 Discusses AI's Impact on Sales Teams and Marketing Strategies 05:42 Understanding jobs, hands-on training essential for tool use. 07:39 Sales leaders create inefficiencies with varied methodologies. 12:13 Great salespeople aren't always the extroverted talkers. 15:31 Understand and nurture prospects throughout buying journey. 17:49 Marketers struggle to capture attention amidst email overloads. 20:51 Understand audience and intent via data enrichment. 26:13 I admire Taylor Swift's hard work.   https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/ https://www.linkedin.com/in/pamdidner/ https://www.instagram.com/pam_didner/ https://twitter.com/pamdidner   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Steve Heroux. Steve Heroux is the CEO & Founder of The Sales Collective, and to say Steve is a contrarian when it comes to sales and sales leadership would be an understatement. His organization works with companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they don't know everything. In today's episode of Scale Your Sales podcast, Steve shares his innovative perspectives on modern sales strategies, emphasizing the shift from “Always Be Closing” to “Always Be Connecting.” He highlights the importance of building authentic relationships with customer, leveraging social media – particularly LinkedIn – as a tool for meaningful engagement. Steve also offers insights into effective sales training and leadership, focusing on aligning team members with their roles and moving away from outdated management styles and ineffective techniques. Welcome to Scale Your Sales Podcast, Steve Heroux.   Timestamps: 00:00 Rethinking outdated sales methods, changing perceptions daily. 06:26 Sales Collective makes sales and work fun again. 08:33 Frustration with outdated hiring methods and resistance. 12:26 Advice to frustrated employees: find a new job. 14:14 Change mindsets; avoid training unsuitable salespeople. 19:30 Focus on own routine, not outcome, succeed. 23:29 Leadership must hold themselves accountable for success. 24:59 Salespeople often unclear on ideal customers. 28:57 Companies need playbooks and processes for growth. 32:05 Critical: right people in right roles aligning. 35:32 Authenticity matters more than strict adherence. 37:36 Connections are essential for lasting customer relationships.   https://www.linkedin.com/in/steveheroux1/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Sergio Bea. Sergio draws on nearly three decades of telecom and IT industry experience, leading different sales organization in Fortune 500 global corporations as well as smaller niche vendors. Sergio has led indirect sales teams (Channel Chief award for 8 years in a row) and direct sales organizations with expertise in different market segments and regions. Born and raised in Argentina, he moved to the US 20 years ago with his wife Vanessa and his triplets' girls (now 22 years old). Both Sergio and Vanessa had extensive executive careers in global companies. In today's episode of Scale Your Sales podcast, Sergio shares a case study on transitioning from a direct sales model to a 70% partner-led approach over seven years, discussing the motivations and challenges involved. He explores strategies like decentralizing approvals, simplifying processes, and building strong vendor-partner relationships. Sergio also highlights the importance of soft skills such as integrity and empathy in sales leadership, and shares insights from his personal journey, including his move to the U.S. with his family. Welcome to Scale Your Sales Podcast, Sergio Bea.   Timestamps: 00:00 Partner collaboration solved issues, boosted business significantly. 05:59 Technology consumption has evolved to cloud marketplaces. 10:05 Empathy, financial impact, integrity, collaboration, responsiveness, understanding. 13:48 Soft skills crucial in Cisco's hiring process. 17:48 Buyers prefer salespeople only at final stage. 19:31 Prospective customers seek value and business understanding. 23:18 Reduce approvals to improve customer experience. 28:28 Tailored microsites improve customer identification and personalization. 32:01 Left Argentina, thrived, became executive, my hero.   https://www.linkedin.com/in/sergiobea/ https://twitter.com/SergioBea4   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Welcome to a special edition of the Scale Your Sales podcast as we celebrate our 5th anniversary! I'm your host, Janice B Gordon, and it's been an incredible journey since the podcast's launch in 2019. Our mission has consistently focused on empowering B2B sales teams and leaders with actionable, customer-centric insights. In this episode, we reflect on the evolution of our themes, from fostering diversity and driving revenue growth to aligning sales talent and leveraging data-driven strategies. We'll revisit key discussions and milestones that have shaped our journey over the past five years. Join us as we celebrate our achievements, share your feedback, and look forward to the next 5 years of insightful conversations on the Scale Your Sales podcast. Thank you for being part of our community!

In this weeks' Scale Your Sales Podcast episode, my guest is Dan Pfister. Dan Pfister was a co-founder at the Business Source Corp., where he helped generate over 50.000 customers. While at The Business Source, Dan created a customer WinBack process, and based on its success, he founded WinBack Labs. He's also the host of the WinBack Marketing Podcast. In this weeks' episode of Scale Your Sales podcast, Dan shares his expertise on optimizing win-back marketing strategies and offers a preview of his upcoming book on the subject. He discusses how a successful win-back program led to significant revenue growth and emphasizes the importance of providing an exceptional buying experience for both new and existing customers. Dan also highlights the benefits of understanding the last touchpoint, the Pratfall effect in customer interactions, and the role of strategic partnerships in scaling revenue. Welcome to Scale Your Sales Podcast, Dan Pfister.   Timestamps: 00:00 Customer retention strategy: focus on keeping customers coming. 06:24 Innovative WinBack marketing strategy. 09:02 Research on WinBack marketing, framework creation. 11:43 WinBack strategy: Reach out, fix, retain. 16:42 Fixing mistake enhances likability and competency. 18:39 Feeling heard can turn the situation around. 23:19 Scaling revenue through partnerships leads to success. 24:14 Cold calling and persistence in gaining attention. 29:12 Accept your energy to avoid suffering.   https://www.linkedin.com/in/danmpfister/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is James Cuthbertson. James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 years' experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing. In today's episode of Scale Your Sales podcast, James provides key insights into the MEDDIC project management system, the evolving sales landscape, and the vital role of data in decision-making. He challenges traditional sales stereotypes, emphasizing the importance of process-driven approaches. James also shares how Relative Insight evolved from child protection to serving global clients with advanced text analytics. This discussion offers practical advice for navigating the complexities of today's sales environment. Welcome to Scale Your Sales Podcast, James Cuthbertson.   Timestamps: 00:00 Impressed with diversity conversation, tired of forced diversity. 05:14 Improving CSAT and MPS through language analysis. 09:06 Grateful for opportunities, specialized in recruitment. 11:53 Seeking driven individuals with strong cognitive abilities. 13:19 Compete fiercely in tech market, emphasize drive. 18:11 Use data to benchmark success in industry. 21:29 Economic climate tough, spending shifted upward. 23:06 Professionalism means preparation, admin, understanding, and adaptability. 26:19 Salespeople struggle with structured processes but adapt. 31:09 Trial closing, seeking commitment earlier in sales. 32:49 Greenhouse: my happy, productive desert island choice.   https://resources.relativeinsight.com/ai-innovation-cx-insights https://www.linkedin.com/in/jamescuthbertson/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Paula Lender-Swain. Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 years' experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations. In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech sales, focusing on her journey as a woman in a male-dominated industry. She emphasizes the importance of diversity, mentorship, and innovation, particularly in public sector sales and the impact of AI. Her insights offer valuable lessons for scaling businesses and driving successful sales strategies. Welcome to Scale Your Sales Podcast, Paula Lender-Swain.   Timestamps: 00:00 Embracing Change and Innovation in Public Sector Sales 05:56 Gender bias in tech; diversity needs value. 06:59 Encouraging women to take on sales roles. 10:59 Earth 51 promotes sustainability and gender equality. 16:48 Effective measurement and clear direction for managers. 19:28 Identifying right people, public sector sales expertise. 23:34 Sales in public sector during COVID, challenging. 25:56 Learning from failures, diversifying customer focus crucial. 29:44 Public sector investing in AI excellence areas. 32:09 Data sharing improves accessibility, security, and reliability. 35:06 Excitedly building Millennium Falcon, joy in escape.   https://www.linkedin.com/in/paulalenderswain/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today's episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivations, the non-linear nature of sales, and aligning solutions with customer goals. Learn about effective C-suite communication, enablement programs, and the seven steps to prioritize customers in the buyer journey, emphasizing the impact of customer-centricity on organizational success. Welcome to Scale Your Sales Podcast, Dr. Stephen Timme & Sheevaun Thatcher.   Timestamps: 00:00 Aligning Customer Goals with Organizational Strategy 05:32 Tailor message, align goals, enablement guru Sheevaun. 09:45 Listen, be curious, partner with customer. 11:53 Discussing customer satisfaction. 17:03 Manager must lead, not force, development efforts. 19:27 CRO urges customer-first perspective for organizational success. 22:01 Insight-led selling book addresses sales alignment challenges. 25:54 Clients want better forecasting for lower error. 30:07 Align seller process with customer buying needs. 32:31 Customer service critical for company growth and success.   https://www.linkedin.com/in/dr-stephen-timme-phd-finance-8177578/ https://www.linkedin.com/in/sheevaun/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Mary Shea. Mary Shea is a co-CEO of Mediafly, a well-known revenue enablement firm. Mary is the Global Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today's episode of Scale Your Sales podcast, Janice B Gordon discuss the evolving sales landscape and leadership challenges with Mary Shea, co-CEO of a revenue enablement company. Mary shares her expertise in rapid fund-raising, talent enhancement, and workforce reduction, while emphasizing diversity and inclusion in leadership. We explore bias in hiring, the need for sales-specific data in recruitment, and the complexities of finding diverse talent. Welcome to Scale Your Sales Podcast, Mary Shea.   Timestamps: 00:00 Nonlinear career transition into technology and business. 05:09 Transitioned from Forrester analyst to company evangelist. 07:56 Future sellers more efficient and technology enabled. COVID accelerant. 10:21 Transition to efficient, predictable growth challenges leaders. 15:34 Increasing diversity in B2B sales through community engagement 17:59 co-CEO faced challenges, raised funds, made changes. 23:01 Software leverages data partnerships to identify candidates. 25:29 Promoting diversity and inclusion in hiring practices. 28:21 Focusing on diverse teams for better performance. 31:34 Monetary cycles and diversity are essential for success. 37:13 Understanding, empathy, and diversity in sales teams.   https://www.linkedin.com/in/maryshea/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Randi-Sue Deckard. Randi-Sue Deckard's career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at BESLER, Randi's journey is a testament to the power of embracing change, staying curious, dedication to improving and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. In today's episode of Scale Your Sales podcast, we have the pleasure of speaking with Randi-Sue Deckard, an expert in sales, marketing, and customer success. Randi provides valuable insights into reducing customer friction, adopting a customer-centric approach, and creating a comprehensive B2B experience. We discuss leveraging existing customers for referrals, the importance of continuous value addition, and the balance between empathy and logic in sales. Welcome to Scale Your Sales Podcast, Randi-Sue Deckard   Timestamps: 00:00 Reducing Friction: Maximizing Customer-Centricity in B2B Interactions 03:15 Success in sales comes from knowing customers. 07:40 Improving by understanding customer perspectives is crucial. 10:16 Customer problem articulation drives effective communication and solutions. 16:38 Study found women better leaders. 19:32 Questioning the customer-centricity of organizations and processes. 23:37 post-sales engagement crucial for customer advocacy. 24:30 Simplify referrals to increase new sales by 30%. 28:23 Farewell message expressing admiration and future connection.   https://www.linkedin.com/in/randisuedeckard/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Ollie Sharpe. Ollie spent 10 years at LinkedIn, starting when nobody knew what LinkedIn was! One of the 1st 15 employees outside the US. Then left to set up Salesloft in EMEA as 1st person on the ground and grew them to more than $25m and 125 people. Now Chief Commercial Officer at Lative. In today's episode of Scale Your Sales podcast, Ollie Sharpe, former LinkedIn executive, shares valuable insights on sales, leadership, and diversity. He emphasizes the importance of fostering a strong, inclusive sales culture, highlighting the impact of conscious leadership, mental well-being, and cognitive diversity. The discussion also covers gender diversity, partnership-based sales, and diverse hiring practices. Welcome to Scale Your Sales Podcast, Ollie Sharpe.   Timestamps: 00:00 Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture 04:27 Conscious leadership fosters awareness and mental wellbeing. 06:52 Diverse teams require different leadership and understanding. 10:50 LinkedIn culture interview process reveals candidate's values. 16:03 Partnering with buyers and hiring individuals similarly. 17:01 Emphasizing partnership, consultation, and disqualification in sales. 20:04 Medic and the art of selling effectively. 25:54 Build employer brand showing care for individual needs. 27:19 Candidates value acknowledging and addressing diversity issues. 33:00 LinkedIn senior executive pushes for gender diversity. 34:35 Men more open to mistreatment in offices.   https://www.linkedin.com/in/olliesharpe/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website to watch or listen.

Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and tools to enhance your sales process. 4) Inspiring success stories and lessons learned from top sales professionals. 5) Insights into the future of sales and how you can stay ahead of the curve. Each episode review is packed with actionable takeaways that you can implement immediately to boost your sales performance. Join us on this journey to master the art of selling and transform your career with the wisdom shared by leading voices in the industry. Hit the subscribe button and turn on notifications so you don't miss any of our insightful reviews. Let's embark on this sales mastery adventure together!   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Jamie Gallagher. He's a husband, father, and terrible golfer, AVP Fortra EMEA, 25 years sales professional, operated globally and DEI Champion. In today's episode of Scale Your Sales podcast, Jamie discusses the importance of setting realistic goals for salespeople, coaching, employing consistent methodologies, and effectively managing deals. Jamie highlights the significance of hiring individuals who are both compatible and trainable, shares his unique approach to talent acquisition, and reflects on the impact of a supportive organizational culture. We explore the keys to success in the sales industry and gain valuable insights from Jamie's extensive experience. Welcome to Scale Your Sales Podcast, Jamie Gallagher.   Timestamps: 00:00 How to coach your way to success and close deals like a pro 03:57 Emphasizing diversity in team recruitment and sourcing. 06:27 Wider sourcing process identifies successful sales candidates. 10:12 Evaluating sales team qualities and managing expectations. 15:09 $1,000,000 sales target with variable rewards. 18:37 Fantastic leader with supportive and intoxicating environment. 19:34 Personal success comes from delivering notable achievements. 24:54 Sales leaders learn to listen, strategize, choose wisely. 27:56 External factors impact employees and business goals. 31:45 Critical coaching includes expectation setting and engagement. 32:52 Fortress uses force management for business success. 38:49 Jordan's mom shaped his groundbreaking sports deals. 41:04 Rex Smith, an influential sales trainer, remembered fondly.   https://www.linkedin.com/in/jagallagher/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Hannan. Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts. In today's episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer connections, and the importance of targeted brand awareness. She also covers microsites, AI tools, and the impact of personal perspective in posts, providing valuable tips for successful sales outreach and lead generation on LinkedIn. Welcome to Scale Your Sales Podcast, Laura Hannan.   Timestamps: 00:00 LinkedIn homepage is rarely used, sales navigator preferred. 06:18 Challenges in brand recognition and LinkedIn connections. 07:32 Strategically leveraging connections to reach target accounts. 14:10 Tailoring messaging to match target's word choices. 16:53 LinkedIn profiles lacking web links, a missed opportunity. 20:13 Engage deeply with target accounts for success. 24:12 Prioritize engaging with senior execs on LinkedIn. 28:07 Sending concise slides replaced by informative video summaries. 29:12 Service pages tailored to user language, technologies. 33:33 Appreciation for networking, its modern relevance emphasized.   https://www.linkedin.com/in/laurajhannan/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Bob King. Bob King literally wrote the book on Closing for salespeople, closers, and anyone else who wants to know why they said yes on a day they were “just looking”. His book The Joy of Closing reveals the secrets to earning the customer's business and getting them what they want. In today's episode of Scale Your Sales podcast, Bob embarks on a captivating journey, detailing his transition from the film industry to the world of sales. He underscores the critical role of believing in the sales process itself. Furthermore, Bob delves into the art of closing a sale, emphasizing the importance of prioritizing customer service, and building trust. He also offers valuable insights on managing sales teams, navigating the dynamics within sales organizations, and the key qualities that define a successful closer. Welcome to Scale Your Sales Podcast, Bob King.   Timestamps: 00:00 - Unravelling the Secrets to Mastering Deal Closures 06:11 - Overcoming stigma through belief and trust building. 07:42 - Helping others succeed while finding joy. 11:35 - Believe in your value proposition, expert advice. 14:22 - Chapter on managing manager, blaming others, sales success about mindset, sales managers' role crucial. 17:30 - Job success depends on manager's support. 21:46 - New sales approach, customer engagement and closing. 24:15 - Guide for customer interactions, emphasizing intuition use.   https://www.linkedin.com/in/bob-king-7a37951/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Melanie Mills. Chief Revenue Officer at Caxton Payments, the pioneering UK Fintech. Melanie has a 20-year career, growing revenues across scale-up businesses in variety of industries and prides herself on her nontraditional routes to success. In today's episode of Scale Your Sales podcast, Melanie shares her experiences as a woman in a male-dominated industry, her advocacy for diversity, and her passion for mentoring through the Caxton Career Collective. She discusses the importance of organizational culture, diversity in leadership, and the role of behaviours and listening skills in successful sales. Tune in for insights on recruitment processes, career transitions, and building strong sales teams from a diverse pool of talent. Welcome to Scale Your Sales Podcast, Melanie Mills.   Timestamps: 00:00 - Diverse and Inclusive Strategies for Sales Success 05:01 - Caxton initiative empowers women in diverse industries. 09:05 - Successful partnerships are vital for business growth. 10:14 - Supporting diverse candidates through terminology and commitment. 16:06 - Awareness, confidence, and pushing forward are key. 17:43 - Recruitment process focuses on wide catchment. 20:14 - Importance of diverse team with varied behaviours. 25:02 - Constantly asking questions provides valuable insights. 26:41 - Melanie discusses her first experience in America.   https://www.linkedin.com/in/melanie-vivi-mills/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Kristie Jones. Kristie Jones, author of “Selling Your Way In” and Principal of Sales Acceleration Group elevates sales companies by coaching sales leaders to hire Top Ten Percent sales candidates in addition to guiding their organization through the creation of a sales culture of accountability resulting in revenue growth. In this podcast episode, we will focus on sales techniques, Kristie discussed the concept of identifying a salesperson's core strengths, which Kristie likened to a compass guiding their approach. This self-awareness empowers sellers to distinguish between tasks that fall within their natural talents and those that lie outside their area of expertise. The conversation then shifted to achieving top sales performance. Kristie emphasized that success is not simply about the volume of sales activity, but rather the development of specific strategies and the cultivation of daily habits that distinguish the top 10% of salespeople. Welcome to Scale Your Sales Podcast, Kristie Jones.   Timestamps: 00:00 - Strategies for Scaling Your Sales Performance 05:22 - Understanding various sales roles and knowing yourself. 08:27 - Successful people say no more than yes, understanding ideal company profile. 09:39 - Success comes from work outside the office. 14:41 - Morning routine focused on peak performance in tennis. 17:23 - Equal treatment, deeper questions for candidate comparison. 21:11 - Advice for new and struggling salespeople. 23:31 - Sales as a profession for achieving dreams. 28:03 - Sharing financial wisdom learned at kitchen table.   https://www.linkedin.com/in/kristiekjones/ https://www.instagram.com/kristiejones.sales/ https://twitter.com/kristiekjones   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.    

In this weeks' Scale Your Sales Podcast episode, my guest is Theresa Caragol. Theresa Caragol, CEO of AchieveUnite Inc., leverages 20+ years' global expertise in driving revenue growth, mitigating risk, and fostering strategic partnerships. Recognized for channel team leadership, she pioneers revenue expansion through acquisitions, building trust-based cultures, and fostering cross-functional ecosystems. A sought-after speaker and author, she's committed to both professional excellence and philanthropy. In today's episode of Scale Your Sales podcast, Theresa shares her journey in driving revenue growth through partnerships, emphasizing the importance of mentors in her success. Discover insights from her upcoming book and learn about the key elements of successful partnerships and the impact they can have on revenue, innovation, and culture. Tune in to gain valuable knowledge on building trust-based ecosystems and fostering cross-functional partnerships in organizations. Welcome to Scale Your Sales Podcast, Theresa Caragol.   Timestamps: 00:00 - Unleashing Incredible Growth: Harnessing the Power of Successful Partnerships 06:41 - Assess readiness, strategy, deliberate science in partnership. 08:36 - Successful organizations invest in long-term partnerships. 11:52 - Datto's story of customer-turned-partners creates success. 16:27 - Developing people, achieving goals, essential skills emphasis. 18:40 - Ron Roaner, Bob's mentor, influenced him profoundly. 21:10 - Teaching partnering and sales skills for success.   https://www.linkedin.com/in/theresacaragol/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Anne Pao. Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation. In today's episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO). Delve into the importance of understanding the viewpoints of various stakeholders, both internal and external, to effectively communicate the value and return on investment of your product or service. Welcome to Scale Your Sales Podcast, Anne Pao.   Timestamps: 00:00 - Driving Revenue Growth to Effective Sales Leadership 05:42 - Analyzed, quantified, and presented business case successfully. 06:27 - Developed ROI plan for software implementation and adoption. 10:45 - Understanding buyers and mitigating risks for success. 15:25 - Essential skills for exceptional sales performance. 16:02 - Seeking baseline competence, focus, strategy, and measurability. 19:55 - Interview process focuses on skills and alignment. 22:26 - Recruiters stress test skills and decision-making process. 27:29 - Ignite Consulting, one year old, offers go-to-market services. 29:16 - Need alignment, operating cadence, and team support.   https://www.linkedin.com/in/annepao/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.  

In this weeks' Scale Your Sales Podcast episode, my guest is Emma York. Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital. In today's episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burgeoning platform. Get ready for a fascinating exploration of how B2B businesses can thrive in the social media landscape. Welcome to Scale Your Sales Podcast, Emma York.   Timestamps: 00:00 - Enhancing B2B Social Media Engagement. 06:02 - LinkedIn and TikTok: Adapt your story for platforms. 08:29 - Corporate lifestyle now resembles that of entrepreneurs. 11:12 - Remote work increases productivity but faces resistance. 13:34 - Elevate personal brand on social media platforms. 18:59 - Content creators should clearly communicate their goals. 22:37 - Utilize TikTok to raise brand awareness. 26:30 - Engage actively and listen to your audience. 29:34 - Grateful for knowledge, will connect again. Thank you.   https://www.linkedin.com/in/emmayorkuk/ https://www.instagram.com/freshapproachdigital/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.  

In this weeks' Scale Your Sales Podcast episode, my guest is Pete Crosby. Pete is the CEO & Co-founder of Revelesco. He is behind the strategies and frameworks of countless successful startups & scaleups. He is a 4x CRO with an IPO Under his belt and currently coaches more than 40 SaaS CEOs around the world. In today's episode of Scale Your Sales podcast, Pete Crosby talks about the heart of good revenue strategy. The discussion explored a four-part framework for understanding the concept we were previously examining. This framework prioritizes desirability at the outset. Desirability is measured using a two-dimensional matrix, with criticality on the vertical axis and rarity on the horizontal axis. Connected this concept to a previously discussed framework element, priority, by demonstrating how it aligns with the criticality dimension within the desirability matrix. Welcome to Scale Your Sales Podcast, Pete Crosby.   Timestamps: 00:00 – Desirability and rarity customer-centric approaches 04:55 – Team of 12 highly skilled individuals aiding organizations. 07:38 – 4 key elements of successful revenue strategy. 13:45 – Risk is deeper than pain, it's terrifying. 15:32 – Identifying criticality and rarity for product desirability. 18:58 – Prioritizing data influences consumer decisions and understanding. 21:10 – Creating and selling unique product innovations, transformative. 24:27 – Understanding customer urgency and value through pain. 28:45 – Reprieve co-founder freed 69, fought injustice. 31:21 – Listen, watch, subscribe, leave a positive review.   https://www.linkedin.com/in/peterdcrosby/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website to watch or listen.    

In this week's Scale Your Sales Podcast episode, my guest is Hang Black. From refugee to revenue leader, Hang Black's career spans engineering, marketing, and sales, earning her the nickname “Black Ops”. A multi-national keynote speaker on sales, leadership, and a passionate advocate for women in the workplace, she is the author of a Wall Street Journal best-selling book. In this episode, Hang discussed the impact of AI, cultural disparities in the treatment of women in sales, and the evolving demographics of buyers. Highlighting the importance of diversity at all levels of an organization, Hang emphasized the need for intentional inclusion to avoid unintended exclusion in the workplace. She also delved into the potential of AI in optimizing tools to represent all buyers' needs and emphasized the necessity for sales leadership principles to adapt to digital advancements and technological changes. Moreover, Hang shared insights on the changing role of outbound SDRs and AEs and discussed the importance of programmatic diversity, equity, and inclusion (DEI) strategies, emphasizing the need for genuine action to address unconscious bias and accelerate overlooked talent within organizations. Welcome to Scale Your Sales Podcast, Hang Black. Timestamps: 00:00 – Diversity, Leadership, and Adaptation in a Digital Age.   04:19 – Plan for the future. Invest in leadership and technology.   12:10 – Influencing hiring decisions for diversity and fairness.   13:59 – Struggle with expanding tool stack, use AI wisely.   17:03 – Challenge in leadership training for relevant and effective coaching.   23:26 – Improving retention: role models, inclusion, psychological safety, and equal access.   28:29 – Opportunities for overlooked individuals through sponsorship.   31:30 – Support leaders to be digitally savvy and empathetic.   https://hangwithhang.com/ https://www.linkedin.com/in/hangwithhang/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...        

In this week's Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. She emphasizes the need to curate and blend CRM and external data for a single source of "revenue truth," focusing on essential KPIs for stakeholders. Heather introduces Insightify, a tech-enabled platform for data intelligence in complex business models, and stresses the importance of validated data for setting KPIs and improving sales operations. The episode also explores leveraging data to coach salespeople based on individual strengths and weaknesses, enhancing overall sales performance. Heather discusses the significance of first-party data strategies for media and event companies and strategies to enable event exhibitors to buy. Throughout, she provides valuable insights into data-driven strategies for customer retention and revenue growth. Welcome to Scale Your Sales Podcast, Heather Holst-Knudsen. Timestamps: 00:00 – Enhancing Sales with Data-Driven Strategies   05:59 – Sales approach shifts to focus on data.   08:34 – Using data can improve sales performance greatly.   10:05 – Maximizing CRM data for accurate forecasting.   13:30 – Understanding industry's black box through predictive data.   16:41 – Utilize data to train sales teams effectively.   21:44 – First party data strategies crucial for media.   23:47 – Monetizing audience subscriptions and events effectively. https://www.linkedin.com/in/heatherholstknudsen/ https://twitter.com/h2klabs   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...          

In this week's Scale Your Sales Podcast episode, my guest is Cristina Lasagni. Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These experiences also solidified her reputation as a leader capable of driving growth and scalability on a grand scale. In this episode, Cristina delves into the hiring process, candidly discussing mistakes made and the importance of focusing on impactful aspects. She shares her journey of overcoming challenges in sales, emphasizing the significance of forging strong partnerships, finding a niche, and leading with empathy and problem-solving. She also highlights the need for greater female representation in the sales industry and the founding of her podcast, Help Mentor IT, to support women and allies in breaking down barriers. Tune in to hear more about building a diverse team and the emphasis of the benefits of intentional efforts in addressing the issue of female representation in sales, particularly in the tech industry. Welcome to Scale Your Sales Podcast, Cristina Lasagni. Timestamps: 00:00 – How Diversity Drives Sales Success 03:17 – Navigating inclusion and diversity in career growth.   08:16 – Stats suggest shift towards younger female buyers.   11:27 – Inspiring journey to break the glass ceiling.   20:56 – Success through hard work and connection building.   23:58 – Empathy and curiosity is vital in successful sales.   30:26 – Focus on impactful sales traits, use tool.   31:37 – Efficient assessment eases hiring process, requires coaching.   https://www.linkedin.com/in/cristinalasagni/ https://twitter.com/clasagni/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...   And more! Visit our podcast website to watch or listen.          

In this week's Scale Your Sales Podcast episode, my guest is Chet Lovegren. Chet is the founder of The Sales Doctor a revenue growth agency designed to eliminate the revenue bleed caused by archaic sales enablement practices. In this episode, Chet explores the crucial factors that founders need to consider when building and scaling their sales operations, emphasizing the significance of focusing on inbound sales, honing sales skills, and understanding the sales system before diving into outbound efforts. He shares insightful experiences and examples, highlighting the need for founders to prioritize manual processes, hiring the right people, and assessing employees' true potential beyond traditional interview methods. So, tune in to gain valuable insights on building a successful sales engine and navigating the challenges of scaling your sales. Welcome to Scale Your Sales Podcast, Chet Lovegren. Timestamps: 00:00 – Inbound Focus, Scaling Strategies, and Hiring Wisdom. 05:25 – Jumping to new opportunities without proof detrimental.   06:46 – Salespeople must understand business engine to succeed.   12:27 – Founders idolize lifestyle of Mark Zuckerberg, Elon.   16:24 – Establishing relationships, hiring, and learning in business.   18:14 – Employee lacks understanding of CFO responsibilities and operations.   21:04 – Self-evaluating employees seek guidance, not hand-holding.   24:39 – CVs predict interviews poorly; new tools emerging.  https://www.linkedin.com/in/chetlovegren/  https://twitter.com/thesalesdoc_rx  Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...     

In this week's Scale Your Sales Podcast episode, my guest is Christina Brady. With 16+ years of overall SaaS sales experience, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability as a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina is using her experience and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development as the CEO and Co-Founder of Luster.ai. In this episode, Christina delves into the challenges in traditional sales training and coaching, and how Luster.ai is revolutionizing sales enablement by creating a safe and scalable environment for practicing sales skills using conversational intelligence. They delve into the importance of personalized learning, the role of gamification in improving learning outcomes, and the need for enabling professionals to measure the impact of their training. Christina emphasizes the significance of creating a tool that allows salespeople to practice effectively without constant supervision. The episode provides valuable insights into the future of sales enablement and skill development. Welcome to Scale Your Sales Podcast, Christina Brady. Timestamps: 00:00 – Revolutionizing Sales Training Through Practice and Gamification.   04:30 – Creating safe environment for sales team practice.   09:24 – Advanced technology for simulating sales scenarios efficiently.   12:38 – Feedback needs to be specific for improvement.   16:26 – The need for more specific and timely coaching in sales for effective training   19:41 – Empower professionals to understand and utilize strengths.   23:30 – Delegating practice is essential for team success.   https://www.linkedin.com/in/christinapbrady/ https://www.instagram.com/bradyblings Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...  

In this week's Scale Your Sales Podcast episode, my guest is Marni Heinz, the Founder and CEO of MH Consulting & Coaching. Marni is leadership and sales performance coach. She leverages neuroscience to create lasting behavior change, helping individuals and teams achieve results without burning out. She has over two decades of experience in tech, both as an IT leader at Google and as an enterprise SaaS sales leader at Salesforce. In this episode, we explore the power of curiosity, intention, and effective deal management in sales. From the traits essential for success in sales to the skills required for sales leadership, Marni shares valuable insights gained from her extensive experience. Join us as we uncover the keys to successful sales interactions, the challenges of promoting top performers to leadership roles, and the influence of mindfulness in the workplace. Welcome to Scale Your Sales Podcast, Marni Heinz. Timestamps: 00:00 – Curiosity, Intention, and Mindfulness in Sales Success.   04:51 – Transition to leadership requires empathy and adjustment.   08:47 – Sales success relies on diverse skill sets.   13:31 – Curiosity and intention in sales interactions.   16:57 – Establish upfront contracts to align meeting goals.   19:42 – Enterprise sales require skillful management and intention.   24:32 – Early deal cycle: build awareness, strategic adviser.   26:36 – In sales, be confident, helpful, and friendly.   29:16 – Meditation and mindfulness are essential for everyone.   https://www.linkedin.com/in/marniheinz/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...    

In this week's Scale Your Sales Podcast episode, my guest is Kendall Horner. Kendall is a partner at Braveheart Sales Performance where she works with clients all over the US to solve their B2B sales conundrums and help scale their sales teams. She brings a unique perspective on sales leadership as a self-described “Boomer in a millennial's body who speaks fluent Gen Z.” In this episode, Kendall delves into the game-changing benefits of data insights for sales leaders and the evolving landscape of sales across different generations. She discusses unique approach to sales conversations transcends age barriers and how sales leaders can tap into the increasing influence of women in the B2B buying process. Don't miss out on this episode packed with practical tips for effective sales leadership and strategies to cater to diverse learning styles and preferences within your team. Welcome to Scale Your Sales Podcast, Kendall Horner. Timestamps: 00:00 – Data Insights and the Landscape of Sales Across Generations   08:29 – Adapt sales approach to different buyer preferences.   12:23 – Helping sales managers be more effective and understanding their role.   16:09 – Importance of protocol and hiring process to avoid biases.   19:26 – Focus on finding commitment in all generations.   23:13 – High need for approval vs genuine kindness in sales interactions.   25:42 – Consider the potential impacts of gender biases.   28:08 – Generational differences in sales due to societal norms and feedbacks.   https://www.linkedin.com/in/kendallhorner/ https://braveheartsales.com/thehappysalesmanager   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...

In this week's Scale Your Sales Podcast episode, my guest is Zeenath Kuraisha. Zeenath is the founder of the E-University of Sales and The Asia Pacific Sales & Marketing Academy (APACSMA), renowned for its industry-endorsed accredited sales training programs, certifications, sales audits, and assessment. Boasting a global reach, her multifaceted approach encompasses the 360 business, GTM, inside, and digital Sales Review Advisory and Support Services. She serves as the Singapore Chapter President for AA-ISP (now known as Emblaze), the Founding Fellow for Association of Professional Sales (now known as Institute of Sales Professionals). Zeenath has received numerous accolades and recognition from the industry including Sales Hacker's 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, and was named one of “Executive of the Year for Education” by Singapore Business Review. In this episode, Zeenath delves into the evolution and purpose of sales enablement, as well as the challenges related to its effectiveness in achieving sales targets. Through her expertise and experience, she delves into how sales enablement has transformed over the years, expanding far beyond traditional sales training to encompass a wide array of tools and activities aimed at empowering the sales function and how it aims to contribute to incremental revenue by helping sales professionals sell and perform better. Zeenath shares her expertise in sales consulting, education, and training needs for a diverse range of clients, emphasizing the importance of understanding buyers as humans and the need for authenticity, quality, pricing differences, value, and trust in the sales process. We also talk about the adaptability of sales enablement to meet the ever-changing demands of the market. Join us as we uncover the secrets to sales success with her expert guidance. Welcome to Scale Your Sales Podcast, Zeenath Kuraisha. Timestamps: 00:00 – Maximising Revenue Growth through Sales Enablement. 04:00 – Technology has evolved sales operations, enabling efficiency and improved analytics.  09:19 – Sales enablement contributes to closing revenue gaps.  11:25 – Sales leaders focus on numbers, but sales enablement involves cross-functional collaboration to improve various areas beyond just performance.  16:23 – The development of The Asia Pacific Sales & Marketing Academy (APACSMA) 18:09 – B2B is about trust, differentiation, and articulating value proposition.  22:19 – Certification may not be necessary for all. https://linkedin.com/in/zeena   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon  Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog  Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal...