Podcasts about lida360

In this podcast episode, Dr. Jonathan H. Westover talks with Lida Citroën about their book, THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact. Lida Citroën, author of THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning. Check out all of the podcasts in the HCI Podcast Network!

In the rapidly evolving business world, executive leaders face the challenge of leading their teams and influencing key stakeholders. The most effective leaders aren't just decision-makers; they are influencers. But what does it take to master executive influence techniques? This powerful part I interview delves into the art of mastering executive influence. Executive influence goes beyond authority. It's about persuasion, connection, and the ability to guide others toward a shared vision. Whether managing up to your board of directors or collaborating with cross-functional teams, mastering these techniques can be a game-changer.Join me Sabrina Braham MA MFT and Lida Citroën as we explore how you can develop your executive influence and impact and advance your career. Lida Citroën: The New Rules of Mastering Executive Influence Lida Citroën (@LIDA360) is a personal branding and reputation management authority who helps global executives, entrepreneurs, and thought leaders manage their perceptions and drive toward ideal opportunities. She has helped thousands of individuals in more than 30 countries gain a fresh perspective on positioning themselves for success.   As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She is also a faculty member for the Institute for Management Studies, presenting seminars throughout the United States. Lida has authored seven award-winning books, and her most recent book, The New Rules of Influence: How to authentically build trust, drive change, and make an impact, just launched. How to Inspire Action and Lead With Authenticity as an Influential Executive Leader Today, we explore how the most influential leaders build trust, communicate strategically, and--- leverage emotional intelligence to inspire action and lead with authenticity.  1. Empathy and Emotional Intelligence Understanding your team's emotions and motivations is crucial. Empathy enables you to tailor your approach, ensuring your message resonates with each individual's unique perspectives. Executive leaders who demonstrate high emotional intelligence not only influence but also foster loyalty and collaboration within their organizations. 2. Strategic Leadership Communication  Master communicators understand that timing, tone, and clarity are everything. Executive influence relies on conveying a clear and compelling message that aligns with your audience's interests. Being concise and transparent helps build trust while leaving little room for misunderstanding. 3. Building Trust and Credibility  Influence without trust is ineffective. As an executive leader, consistently demonstrating competence, integrity, and reliability builds a strong foundation for influence. When people trust your judgment and respect your values, they are more likely to follow your lead. 4. Leveraging Social Capital - Building Strategic Relationships Your network is your net worth in the executive space. Building strategic relationships across departments and industries enhances your influence. When others recognize your ability to connect people and ideas, your ability to influence outcomes grows. 5. Adaptive Leadership  Executive leaders need to be flexible and adaptive. An essential influence technique is understanding when to lead, listen, and empower others to take the reins. Adaptability shows you are responsive to change, an invaluable trait in today's fast-paced business environment. You can lead with authority and authenticity by mastering executive influence techniques and driving personal and organizational success. Conclusion - Mastering Executive Influence Builds Trust and Leadership Success Influence is the key to effective executive leadership. By focusing on emotional intelligence, strategic communication, and building trust,

Have you ever been told you need more “executive presence” to succeed without any guidelines on how to do this? You are not alone. Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of The New Rules of Influence, created a new model to help you focus your message, be heard, and expand your influence – with authenticity. In this CareerCast, Lida shared her accessible approach, specific strategies, and actionable steps to help you advance in your current role, make a career pivot, or grow an entrepreneurial venture. Join us for a fresh perspective on influence that will transform the way you navigate your career and life.

The MisFitNation Show chat with The MisFitNation Show chat with Lida Citroën Award-Winning Branding and Reputation Management Expert Welcome to our Top It Off Tuesday show this week.  We are glad you are with us. This is a great chat with Lida Citroën  Lida Citroën is an award-winning branding and reputation management expert who designs and enhances the identities of global executives, entrepreneurs, and thought leaders. As CEO and founder of LIDA360, LLC, Lida is sought-after for her knowledge of personal branding, reputation management, leadership communication, reputation repair, and online positioning. The author of Success After Service: How to Take Control of Your Job Search and Career After Military Duty (2020), Lida is a keynote speaker and presenter, a popular TEDx speaker, and instructor of multiple courses on LinkedIn Learning. She regularly presents business workshops on personal branding, executive presence, leadership communication, and reputation risk management. This is a great conversation you need to check out for episode 286. All of our latest episodes and videos can be found here: https://www.themisfitnation.com This episode YouTube https://youtu.be/v7vsADLJ1PU Support us here: https://ko-fi.com/themisfitnationpodcast #branding #reputation #writer #author  #veteran #vetsinpodcasting #vetsinradio #HMG #afr Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes what seems like a disaster is actually a catalyst for changes not thought of before. That was the case for Lida Citroen. When the economy tanked in 2008, Lida was one of countless successful corporate executives who were suddenly unemployed. What did she do? She consulted with a coach and had an epiphany. “I can be an entrepreneur!” And that's exactly what she did. Now she helps other executives further develop their personal brand and manage their reputation. That work helped guide Lida to some of her most fulfilling work today, helping veterans transition from the military to civilian life and work. Listen as Lida shares her experience and insights while delivering actionable advice about brand building and reputation management with What's the Point? host, Bill Ellis.   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/lida360/ Facebook: LIDA360 Instagram: https://www.instagram.com/lida_citroen/ Twitter: LIDA360 CONTACT INFO: Name: Lida Citroën Email: Lida@LIDA360.com Phone: (720)840-3388 Website: www.LIDA360.com   Quick Episode Summary:    Welcome Lida Citroen, expert in personal branding and reputation managing consultant How Lida discovered what she wanted to do The importance of knowing your values  The right questions and understanding goals to get clients where they need to be The difference between authenticity and transparency   When shrinking your network can actually benefit you How to become a person of value in a service to others How Lida serves our veterans with her branding expertise  

Today's we're speaking with Lida Citroën, speaker, executive coach, author and owner of LIDA360, which helps people define how they're perceived by the people who matter.Welcome to Agency for Change Podcast!

Caring what people think is important as you build a business. And building your reputation is what Lida Citroën does best. Lida Citroën is an award-winning branding and reputation management authority who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Lida is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning. Lida's popular TEDx Talk, Talks at Google presentation, and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business. She also works to support military veterans as they make the transition from a military to a civilian career. Lida is the author of 5 best-selling books on reputation management including her latest "Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation," published in May 2021 from Kogan Page. Why should you care about your reputation? You have a personal brand. Even if you're just now launching your business, you are already known for acting, interacting and dressing a certain way. How you treat people, how you present yourself and how you run your business has a deep impact on how others perceive you! Those perceptions affect whether people want to work with you in the future. What can you do about it? When you intend to have a big impact, your reputation gets bigger and the stakes get higher. Lida Citroën coaches entrepreneurs on how to build, reclaim or transform the way people perceive them.  In this episode, Lida discusses accountability, public perception, and why your reputation can be the foundation for a strong and enduring business. Quotes “Everyone has a brand - by design or by default. You're known for certain things - how you've been living your life and showing up. You've formed some type of reputation in the minds of people who interact with you. What I do is to help people take control of that, authentically.” “One thing I help my clients do is separate reputation from fact. It's hard when you're being dragged. Separate what happened from what you feel about what happened. What are the short and long term implications? Has it actually damaged your career? I also help them decide who their audience is.” “We have to know that someone's perception of us is going to drive them to want to work with us…or not.” “If people don't see you and perceive you in the way that you want, you're going to miss out on opportunities.” Links mentioned in this episode: You can navigate to Lida Citroën's website here: www.lida360.com  Watch Lida's TedTalk here: https://www.youtube.com/watch?v=9BloWnsJCRw  Subscribe to Lida's Youtube channel here: https://www.youtube.com/c/LidaCitroen Lida is very active on LinkedIn. Send her a connection request at https://www.linkedin.com/in/lida360/  Follow Lida on Twitter at https://twitter.com/LIDA360 Find Lida on Facebook at https://www.facebook.com/LIDAthreesixty Purchase Lida's books and enter your info to receive your FREE Elevator Pitch Download here: https://www.lida360.com/store/   

Well listeners, we're back with full length interviews this week and I'm pretty dang excited to start sharing these conversations we've built up over the winter break. This week's episode felt like the perfect way to start off a new year and a new season because at its core, it's a conversation about fresh starts and redemption. Lida Citroën is an award winning personal branding and reputation management leader who more than a decade ago founded her own consulting agency, LIDA360, in the midst of a recession.Not only has she succeeded, she has thrived. And Lida's story doesn't stop there.Shortly after starting her business, she began dedicating her time to helping veterans make the transition from military into the civilian and corporate world. This has culminated in authoring multiple best-selling books and a phenomenal TedTalk. We discuss her early life as the daughter of first generation immigrants, her journey to working with service members, and the complexities of reputation management. Enjoy the show

Do you know why women reputation management is important, especially in your career? It can have a profound impact on your getting promoted, getting new business, how much you earn, and even your impact and influence in your family and community. Women reputation management gives women a chance to counter negative feedback. Monitoring, identifying, and promptly neutralizing negative feedback is very important for women who want to put their best face forward. Your reputation may be defined by what people say about you, but it is also determined by what you say as well. It is important to take the necessary precautions and ensure that what you say is on brand. Here are some questions you need to ask yourself if you are interested in women reputation management Have you ever done something that negatively impacted your reputation? Do you know what your reputation at work is? Do you know how to repair your reputation or, better yet, do you know how to control and build your reputation? If you are a woman looking for reputation management strategies to help your career branding and income, you need to listen to this interview with one of the leading experts in reputation management for women. Reputation Management for Women in the Work Place “Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.”             -Lida Citroën, Author of Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation Reputation management is something that we do to protect our name. It is the process of influencing the public perception of an individual or a group. Your reputation is how you are known, how people perceive you. As such, it is important to ensure that you strategically drive your reputation instead of leaving your good name to the whim of popular opinion or popular consensus. Reputation management and reputation repair allows you to put systems into place that measure and monitor how effective your name is at driving opportunities to you. This allows you to be aware when your reputation deviates so that you can take control of the matter before it becomes a crisis. Reputation Management, Career Branding and Reputation Repair Expert Lida Citroën In this Women's Leadership Success podcast with Lida Citroën, you will learn how to manage your reputation and influence how people remember you when you leave the room. Lida discusses some strategies with Sabrina Braham that you can use for career branding, reputation repair, and reputation management. This podcast is for anyone who understands the importance of their brand and influence on their career and leadership. Lida Citroën is an author and an award winning brand and reputation management expert. Her job is to design and enhance the reputation of executives, entrepreneurs, and thought leaders worldwide. Lida is the CEO and founder of LIDA360, a keynote speaker and presenter with a popular TEDx Talk. She has multiple courses on LinkedIn Learning that showcase her empowering delivery style and message. Women Reputation Management Show Summary: Women's Leadership Success 111 Define your legacy. Be strategic. Know your starting point and your goal. Know what you want people to think about you. Use performance evaluations and reviews to discover people's perception of you. How to decide on the value of the feedback you get and what to do about it. Actively plan the changes you want to make on your reputation. Do women have more difficulty with reputation management compared to men? Learn about how your brand is all about emotions. How is a strategic network different from just networking? Is your reputation damaged? Learn some steps to reputation repair. How can women in the military build their brands and move their career forward? “Find your voice and use it however you want to use it.

"Part of being entrepreneur is that sense of unknowing." - Lida CitroënIn this week's episode, we have Lida Citroën. She was in corporate America for 20 years moving from one industry to the next. It's not that she can't do one job perfectly, it's more of accomplishing so much in that one position and then challenging herself to be as successful in another one, in a totally different industry.She established Lida360 last 2008 in the worst economy. She thought of helping businesses to do strategic branding and global positioning. Lida turned these trying times to guide other businesses on how to position themselves to be competitive in a very complicated market. Lida connected with other business owners and had informational interviews with them. Surprisingly, the advice that she got consistently from other successful business owners, was to NOT have a business plan yet. She was told that creating a business plan at the onset will cause you to miss the organic part of the business. She mentioned that as she started her business thinking that she will help businesses in doing marketing, as she was doing for years. And then personal branding found her and she fell in love with it. A personal brand is a narrative or a value proposition that defines yourself. She believes every business, in every industry, should have this. It is creating a story where you tell who you are authentically and with consistency. And this is where you connect with your people, human to human. Check out her new book is entitled Control The Narrative: An Executive's Guide to Building, Pivoting, and Repairing your Reputation.Visit Lida's website: https://www.lida360.com/LinkedIn: https://www.linkedin.com/in/lida360/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

"Part of being entrepreneur is that sense of unknowing." - Lida CitroënIn this week's episode, we have Lida Citroën. She was in corporate America for 20 years moving from one industry to the next. It's not that she can't do one job perfectly, it's more of accomplishing so much in that one position and then challenging herself to be as successful in another one, in a totally different industry.She established Lida360 last 2008 in the worst economy. She thought of helping businesses to do strategic branding and global positioning. Lida turned these trying times to guide other businesses on how to position themselves to be competitive in a very complicated market. Lida connected with other business owners and had informational interviews with them. Surprisingly, the advice that she got consistently from other successful business owners, was to NOT have a business plan yet. She was told that creating a business plan at the onset will cause you to miss the organic part of the business. She mentioned that as she started her business thinking that she will help businesses in doing marketing, as she was doing for years. And then personal branding found her and she fell in love with it. A personal brand is a narrative or a value proposition that defines yourself. She believes every business, in every industry, should have this. It is creating a story where you tell who you are authentically and with consistency. And this is where you connect with your people, human to human. Check out her new book entitled Control The Narrative: An Executive's Guide to Building, Pivoting, and Repairing your Reputation.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Lida's website: https://www.lida360.com/LinkedIn: https://www.linkedin.com/in/lida360/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Lida Citroen works with  international leaders on dynamic personal branding and reputation management strategies to make them more intentional, focused and relevant. Her latest book is Control the Narrative - ​​Building, Pivoting and Repairing Your Reputation. Listen in as Lida talks about how to recover from a public reputation blunder, how to remain authentic while curating a specific message, and the power of personal brand.   Sponsored by...   Cultivate Grit. Amplify Action. Get The Importance of Journaling   We help YOU enjoy the success we've already enjoyed. Free downloads of Quick Reference Guides on Delegation, Time Management, Sales, and more.   Key Takeaways [3:55] Everyone has a brand or a reputation; whether it's intentional or not, that's another story. Everyone needs to be thinking about this, no matter where they are in their career.  [5:45] A good measurement for reputation and brand success is knowing you're consistently attracting the right kind of opportunities. [12:40] It's important to discard what's no longer serving you as you adapt to a new culture. [13:15] Personal branding is all about you and it's centered around you, but context and the situation matters. You can have a refined message and still be authentic to you. [16:55] Where people fall short in their personal brand is that they're trying to appeal to everybody. This is the wrong message you're putting out. [18:25] Lida shares a story where a client of hers needed a reputation repair when they hadn't actually done anything wrong. Sometimes you can have your reputation tarnished just by who you are associated with. [21:50] What might be an innocent share of a meme can turn into a big explosion on social media. There are a lot of little landmines you have to navigate through today. [23:10] It's natural to disable all social media when the world is attacking you, but that means only the negative narrative is getting spread around. [27:30] Unfortunately, so many people just react to social media instead of creating meaningful intention around it. [28:50] The biggest contributor to a tarnished reputation is that people have forgotten about the importance of boundaries and privacy. You can be authentic without having it all “hang out.” Sometimes, it's best not to share that political/religious/etc. message publicly, especially if it's not in line with your brand and the work that you do. [34:10] Listener challenge: Start paying attention to other people's perceptions about you.   Quotable Quotes   “If we're strategic and intentional about the way we want people to experience us, then we tend to attract the opportunities in people that are most meaningful. If we leave it to chance, we're giving up all that power.”   “If you interact with people, you need to be thinking about reputation and branding. It's simply where all the power in our career lies.” “If you're a leader, it's not about you.” “Being authentic doesn't mean you know everything about me. It just means what I do share is real. I am allowed to keep things private.”   Resources Mentioned Sponsored by: Darley.com. Connect with Lida: Lida360.com, and @Lida360 on Twitter Buy Lida's books: Lida360.com/store  

Do you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.

Lida Citroën is an award-winning personal branding and reputation management specialist who develops the identities of global executives, professionals, military veterans, and thought leaders. She is the author of several bestselling books including Reputation 360: Creating Power Through Personal Branding and Control the Narrative: The Executive's Guide for Building, Pivoting, and Repairing Reputation. As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Ms. Lida Citroen serves as a Member of the Board of Advisors of Concierge Resource, LLC. Ms. Citroen 22 years of experience leading successful branding, marketing, and communications to the company. She works closely with Concierge Resource guiding on strategic brand positioning, developing targeted marketing programs, and creating and managing focused communications to advance their position as a world-class concierge resource to companies, hospitals, and other concierges... businesses. In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, OtterBox, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. A powerful TedX speaker, "Talks at Google" speaker, keynote presenter, and multiple-course instructor on LinkedIn Learning, Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, The Hallmark Channel, CBN News, in Fortune magazine, Bloomberg.com, Forbes.com, Woman's Day magazine, the UK Guardian, Kiplinger's Personal Finance, and numerous other media outlets. A graduate of Pomona College in Claremont, Lida serves on the Board of Directors of the National Association of Veteran Serving Organizations (NAVSO) and is active in Employer Support of the Guard and Reserve (ESGR). Lida Citroën Contact Information Website: https://www.lida360.com/ LinkedIn: https://www.linkedin.com/in/lida360/ Instagram: https://www.instagram.com/lida_citroen/ Facebook: https://www.facebook.com/LIDAthreesixty/ Twitter: https://twitter.com/LIDA360 Newsletter: https://www.lida360.com/newsletter/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/mettle-of-honor/message Support this podcast: https://anchor.fm/mettle-of-honor/support

Lida Citroen, CEO of LIDA360, joins VIP's Casey Hasten in a discussion about reputation management. We discuss the importance of using social media to self-promote, especially in your job search. Lida also shares strategies to help those with a tarnished reputation rebuild and move forward with confidence and professionalism.About the Guest:Website: https://www.lida360.com/Linkedin: https://www.linkedin.com/in/lida360/About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent.Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

When it comes to hiring, veterans are often overlooked. Many organizations have worked very hard to bring their unemployment numbers closer to other groups with some success. However, there is one related group of candidates that is even more often overlooked: military spouses. This episode will examine why that is a mistake on the part of employers. Our first guest is Lida Citreon, founder of LIDA360 (https://www.lida360.com/). A leader in reputation management and personal branding, Lida has worked with hundreds of international business leaders, entrepreneurs, and professionals, designing and promoting authentic, passionate, and intentional reputation strategies that drive results. She also focuses on building up veteran and military spouse talent. We are also joined by Tina Flores, SPHR and 16 year military spouse. Tina knows all about the struggles that mil spouses face as she’s seen and lived it all. She has had to give birth (2x) without her husband present, she’s had to let go of her former life during a move (New State didn’t recognize a former state’s law school…) and safe to say she’s been married to a man who has been home less than he’s been away. More recently in her career, she has been focused on the more human side of business and has found her happy place in human resources. She’s been performing HR-ish roles since 2011, but has recently made it her mission to focus on this niche as sourcing, cultivating, training, and reviewing teams is where she belongs. Finally, we are also joined by Kayla Eberhardt. She is Program Coordinator, Entrepreneurship at the Institute for Veterans & Military Families (https://ivmf.syracuse.edu/). She is responsible for the coordination and support of objectives related to the growth of the Coalition for Veteran Business (CVOB) and the Center of Excellence in Veteran Entrepreneurship (CoE). Kayla brings a unique perspective to her role through her knowledge as both a former military spouse and daughter of a veteran entrepreneur.

Summary & Ideas for Action Lida Citroën, international reputation management and branding specialist, and CEO of LIDA360, shares her expertise on repairing reputations, and what to include and exclude from your personal brand. Your personal brand is the public extension of you. It represents the expectation of the experience people will get from you. She talks about the importance of protecting your reputation before you need to repair it.   Key Takeaways The key question for personal branding is how do you want to live this life, what type of person do you want people to believe you are? What do you want to solve? Do you want to solve issues, do you want to solve things for your family? What problem or issue or concern are you passionate about solving?    [9:12] In some cases, people don’t need a new image, but they want awareness of how they got to their image, and how they can maintain it.   [10:53] Personal branding is very simple, but not easy. Simple things matter — your LinkedIn profile, how you dress for meetings, and your body language and eye contact.   [14:00] Reputation repair is a complex process. How much of the damage is emotional, and how much is financial and professional? In ten years will it have any effect on your business? Does it affect your core audience, or an external audience? Different circumstances require different approaches. You have to accept accountability. [19:20] Posting  affects your reputation. When you share something, the person who shared it before you is irrelevant. If it is wrong, or insensitive, the offense attaches to you for sharing it. Social media is part of your reputation management strategy.   [21:09] What do you want people to find about you on social media? Who do you want to find you? Social media is not about being flawless. It is about being consistent. Be relatable, human, and compelling to your target audience. Stay real. Your profile should be authentic, vulnerability and all. [23:17] Social media is for collaboration and networking. We form relationships, and create content, ideas, movements, and thoughts. Across all platforms, be consistent with who you are. [29:22] You set your own rules on social media. Social media is a marketing channel, not a place to unwind. [35:37] It can be healthy to observe what your competition is doing on social media. Sometimes you can identify opportunity. It can help identify your unique value proposition, and it can also lead to collaboration.   [27:39] It does matter what others think of you. Reputation, or brand, is about an expectation of experience. If the expectation is shattered, the reputation is no longer trusted. Ensure expectations are met.     Website: LIDA360.com Website: Reputation360Book.com Website: YourNextMissionBook.com Website: LIDA360.com/EngagingVeterans Facebook: LIDAthreesixty Twitter: @LIDA360 LinkedIn: Lida Citroën YouTube: Youtube.com/LIDA360

Lida Citroën is an international reputation management and branding specialist, often featured in MSNBC, Entrepreneur Magazine, Fortune Magazine, Forbes.com, Huffington Post, Harvard Business Review, Inc. Magazine, and CBS Moneywatch. As founder of LIDA360, Lida is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular speaker at military installations and events on veteran hiring, sits on the Board of Directors for the National Association of Veteran Serving Organizations (NAVSO), volunteers with ESGR, and teaches in the TAP program at the US Air Force Academy, and leverages her 20 years in corporate branding to help employers recruit, on board and grow veteran employees. Lida's second book, "Your Next Mission: A personal branding guide for the military-to-civilian transition," is a powerful resource for transitioning military members. Lida is a regular contributor for Military.com and Entrepreneur.com on the topic of military transition, and is the recipient of many awards for her service to our veterans.

Lida Citroën helps executives and entrepreneurs to design and enhance their reputation and personal brand, so they can create a name for themselves, amplify their reputation, or repair their reputation for sustainable career impact and results.Learn more at: http://www.Lida360.com

Lida Citroën helps executives and entrepreneurs to design and enhance their reputation and personal brand, so they can create a name for themselves, amplify their reputation, or repair their reputation for sustainable career impact and results.Learn more at: http://www.Lida360.com

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In this week's Small Business with Steve Strauss powered by Greatland podcast Steve discusses how to create a great brand for you business. Plus an interview with Lida Citroen, an international branding expert from Lida360.com

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Each of us has an individual -- personal -- "brand" and Lida Citroën is an expert on helping small business owners and others create power through personal branding. Lida is a consultant, lecturer and author. Her book, Reputation 360, shows how executives, professional and entrepreneurs can harness their power and attract ideal opportunities using techniques commonly employed by successful global leaders. Lida is a proud Colorado small business owner, serving since 2008 as Founding Principal of LIDA360, LLC. Her company's specialty is creating corporate marketing and personal branding strategies that have authenticity and durability. Lida is interviewed by Wizard Academy faculty member Dean Rotbart, who along with wealth management expert David Biondo co-hosts the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free! Monday Morning Radio - Run Time:  25 min  37 secPhoto:  Lida Citroën