Rocky Mountain Marketing

This week's Rocky Mountain Marketing Quickcast wraps up our account recovery series with one of the most overlooked (but critical) platforms: LinkedIn. You may not post there often—but your future clients, collaborators, podcast hosts, and even the media absolutely check it. And if your LinkedIn gets hacked, the damage isn't just annoying—it's reputation-ruining.In under 10 minutes, I walk you through:What to do if your LinkedIn is hacked or compromisedHow LinkedIn's recovery partner (Persona) actually worksWhat ID you'll need to submit—and why it's legitA full post-hack checklist to secure your professional presenceDon't wait until your reputation is at risk. This is your proactive LinkedIn playbook.Time Stamps00:00 – Why LinkedIn matters more than you think00:30 – The dangers of low LinkedIn activity01:10 – Yes, even 2FA accounts get hacked01:45 – Step-by-step: How to start recovery with LinkedIn02:30 – What is Persona and why it's safe03:15 – ID verification: What you'll need04:00 – How fast LinkedIn responds after ID submission04:30 – Create a rock-solid new password05:00 – The ultimate post-hack LinkedIn checklist06:15 – Why one hacked post could cost you clients07:00 – Final mindset shift to stay ahead of threats08:00 – Closing tips & how to protect your reputationLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #AccountRecovery #RockyMountainMarketing #QuickCast #KatieBrinkley #CyberSecurityTips #LinkedInMarketing #ReputationMatters #SocialMediaHacks #DigitalSafety Hosted on Acast. See acast.com/privacy for more information.

If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I'm sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.Inside this value-packed episode, AJ shares:Why LinkedIn ads cost more—and why it's worth itWho should actually be running LinkedIn ads (and who shouldn't)How to build a powerful three-stage LinkedIn funnelCommon LinkedIn ad mistakes (and how to fix them)How $5K a month can scale your B2B marketing—if you do it rightTimestamps:00:00 – Why LinkedIn ads seem expensive01:00 – Meet AJ Wilcox, founder of B2Linked02:30 – When LinkedIn ads make sense (and when they don't)04:30 – How LinkedIn targeting blows other platforms away06:00 – How scarcity drives LinkedIn's ad prices08:00 – What kind of video content works best right now10:30 – LinkedIn's new video feed: what advertisers should know12:00 – Building a 3-stage LinkedIn funnel15:30 – What to expect for costs per click and per lead18:00 – Why your sales process needs to nurture, not rush20:00 – How to structure your budget across the funnel22:30 – DIY mistakes and LinkedIn ad traps to avoid29:00 – AJ's dream ad campaign and final adviceThis is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.Sign Up with Metricool today!https://metricool.com/katieJoin AJ's community of LinkedIn Ads fanatics:https://fanatics.b2linked.com/Visit AJ Wilcox's social media pages:Website: https://b2linked.com/LinkedIn: https://www.linkedin.com/in/wilcoxaj/LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox Hosted on Acast. See acast.com/privacy for more information.

Locked out of TikTok? Whether it's a forgotten password, a hacked account, or an unexpected ban, today's Quickcast gives you the step-by-step blueprint to get back in—fast. In this no-fluff episode, I'm breaking down what to do right now if your TikTok account goes dark, and the exact ways to recover it safely.Inside this 8-minute strategy drop, I cover:How to reset your TikTok password (even without email or phone access)What to do if your account is banned, hacked, or deletedRecovery methods for login via Facebook, Google, or AppleA TikTok security checklist to prevent future disastersIf you're a business owner, creator, or agency using TikTok, this is a must-listen. Save it, share it, and make it part of your monthly maintenance routine. 00:00 – Intro: TikTok trouble is real 01:00 – Forgot password? Here's the easy reset method 01:45 – What to do when you can't access email or phone 02:30 – How to appeal a banned TikTok account 03:15 – Fixing ad account suspensions in TikTok Ads Manager 04:00 – Deleted your account? You might still recover it 04:45 – What to do if you lost access to 2FA 05:30 – Recovering logins via Facebook or Google 06:00 – Signs you've been hacked + how to fix it 07:00 – Katie's TikTok Security Checklist 08:00 – Final tips & monthly action stepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokAccountRecovery #QuickCast #RockyMountainMarketing #KatieBrinkley #TikTokHelp #SocialMediaStrategy #CreatorSupport #TikTokSecurity #DigitalMarketingTips #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt a bit weird sliding into someone's DMs to connect? It can feel intrusive, like you're overstepping. I get it - I've been there too! But here's the thing - the DMs are where the magic happens in business. You just have to know how to show up authentically and add value. My amazing guest Jenna Larson has mastered the art of organic DMs without sleaze. She helps female entrepreneurs use social media to attract dream clients... without ads or going viral!I loved talking with Jenna about making genuine connections and serving people well. Her advice completely changed my DM strategy - and I know it will help you too! Let me know what you think in the comments! Were any of these tactics new to you? How will you apply them? I can't wait to connect more in the comments!In this episode, you will be able to:Discover how to increase sales through personalized engagement in your DMs.Unlock the power of Group Track for enhancing your social CRM strategies.Learn the secrets to building strong and lasting relationships through DMs.Master the art of creating effective and impactful DM outreach strategies.Explore the benefits of automating DM follow-ups to boost your sales success.The key moments in this episode are:00:00:00 - The Challenge of DMs on Social Media00:01:12 - The Journey of Group Track00:04:40 - The Myth of Going Viral00:05:21 - Making Genuine Connections00:10:56 - Engaging with New Followers00:12:46 - Importance of Continuous Communication00:14:33 - The Role of Group Track in Lead Management00:17:16 - Effective DM Outreach Strategy00:19:23 - Uncovering Leads' Needs00:22:59 - Sales Conversion in DMs00:25:02 - Engaging with Followers00:25:41 - Leveraging Competitor's Followers00:27:50 - Leveraging Automation for Outreach00:29:57 - Reaping the Benefits of Follow-up00:32:03 - Community and Service Sign Up with Metricool today!https://metricool.com/katieVisit Jenna Larson's social media pages:Website: https://grouptrackcrm.com/LinkedIn: https://www.linkedin.com/in/jenna-larson-41659827/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DMMarketing #GroupTrackCRM #SocialSellingStrategy #RockyMountainMarketing #KatieBrinkley #SmallBusinessMarketing #LeadGeneration #OnlineBusinessTools #AuthenticSelling #PodcastForEntrepreneurs Hosted on Acast. See acast.com/privacy for more information.

Ever opened your Instagram and realized your account was hijacked? You've probably been told to just change your password and hope for the best, right? But let's face it, that's like putting a band-aid on a broken bone – it's not going to fix the real problem. The frustration of losing control of your digital storefront and networking space is beyond inconvenient – it's personal and impacts your business. Ready to learn the real steps to recover your hacked Instagram account and secure it for good?In this episode, you will be able to:Safeguard your Instagram account with these essential recovery steps.Strengthen your Instagram security with two-factor authentication.Master the art of changing your Instagram password for maximum protection.Arm yourself with the knowledge to prevent Instagram account hacks.Unlock the secrets of contacting Instagram for successful account recovery.The key moments in this episode are:00:00:00 - The Importance of Securing Your Instagram Account00:01:22 - Recovering a Hacked Instagram Account00:03:34 - Contacting Instagram for Support00:04:56 - Preventing Future Hacks00:06:51 - Sharing and Connecting Beyond the Podcast Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramMarketing #IGStoriesStrategy #SocialMediaGrowth #ContentMarketingTips #DailyEngagement #InstagramForBusiness #StoryMarketing #PersonalBrandGrowth #DigitalMarketingTips #VisibilityMatters #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

If you're feeling like you're creating content but hearing crickets, and if you feel like you're speaking to everyone but connecting with no one, then you are not alone! Are you tired of feeling like you're just yelling into the void, creating content that's not turning into sales? If you're ready to build a loyal tribe and turn your audience into raving fans, then this is exactly what you need. Let's uncover the strategies to build your first 1000 person tribe and make it the key to your long-term success.This week's special guest is Catharine O' Leary. Catharine O'Leary is a seasoned marketing strategist who has worked with renowned brands such as Apple and Pepsi. With her expertise, she now focuses on helping entrepreneurs attract their first 1000 true fans through smart lead magnets and scalable audience building strategies. Her deep understanding of the power of personal branding and storytelling in marketing, combined with her practical approach, makes her a valuable resource for small business owners looking to enhance their email marketing strategies and lead generation. Catharine's insights and tips will undoubtedly provide valuable guidance for anyone seeking to grow a loyal tribe and achieve long-term success in their business.In this episode, you will be able to:Master the art of building your first 1000 person tribe and watch your small business thrive.Uncover the power of using AI for audience building strategies and revolutionize your approach to marketing.Create irresistible lead magnets that entrepreneurs can't resist, and watch your leads soar.Transform your small business with email marketing strategies that pack a punch.Harness the strength of personal branding and storytelling to captivate your audience like never before.Sign Up with Metricool today!https://metricool.com/katieJoin CIA now. https://clientintelligenceagency.com/?affid=bffgVisit Catharine O'Leary's social media pages:Website: https://clientintelligenceagency.comLinkedIn: https://www.linkedin.com/company/catharineolearyconsultingEmail: catharine@catharineoleary.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PersonalBranding #BrandStrategy #EntrepreneurTips #VisibilityMatters #MarketingStrategy #BusinessGrowth #OnlinePresence #AuthenticBranding #AIinMarketing #FemaleEntrepreneurs #KatieBrinkley #CatharineOLeary Hosted on Acast. See acast.com/privacy for more information.

In this Quickcast, I'm walking you through what to do if your Facebook account gets hacked—or better yet, how to protect yourself before it happens. With a half-million users infected by a Vietnamese hacker group in 2023, it's more important than ever to tighten your digital security. Whether you're dealing with a total lockout, impersonation, or just want to stay ahead of the curve, this episode has your back.What You'll Learn:The first steps to take if your Facebook account is compromisedHow to recover access (even if a hacker changed your info)What to do if someone's impersonating you on FacebookFacebook security settings you should update right nowThe best tools to manage passwords and prevent future attacksHow to Recover a Hacked Facebook Accounthttps://nextstepsocial.agency/facebookrecoveryLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookHacked #FacebookSecurity #SocialMediaTips #KatieBrinkley #RockyMountainMarketing #DigitalSafety #EntrepreneurSecurity #SocialMediaMarketing #OnlineBusinessTips #Quickcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it's probably not your offer—it's how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.What You'll Learn:The key difference between “thinkers” and “doers” in your audienceWhy pain marketing is outdated—and what to do insteadHow to position your offer as a need to haveThe concept of your “Angle of Mastery” and how to discover yoursFabi's process for creating messages that magnetize your ideal clientsTimestamps:00:00 – Intro: Why you're attracting the wrong people01:00 – What are power buyers?04:30 – Why pain marketing repels the right audience08:15 – Discovering your Angle of Mastery12:00 – A real-life transformation story17:45 – Messaging that creates urgency (without fake scarcity)24:00 – Need-to-have vs. nice-to-have: The content shift29:00 – Where to find Fabi + Final thoughtsSign Up with Metricool today!https://metricool.com/katie/Visit Fabi Paolini's social media pages:Website:https://www.fabipaolini.com/LinkedIn: https://www.linkedin.com/in/fabipaoliniUncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.comBook your 15-min messaging session: brandmessagesession.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PowerBuyers #MessagingStrategy #AngleOfMastery #BrandMessaging #AuthenticMarketing #ClientAttraction #MarketingMindset #FabiPaolini #RockyMountainMarketing #KatieBrinkley #PodcastMarketing #MarketingTips #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of Facebook's new Friends feed on your business strategy. It's not just about the algorithm changes, it's a whole new game. But how can you adapt and thrive in this evolving digital landscape? Get ready to unlock the secrets of using personal profiles for business exposure and discover the key to engaging with your audience in the age of agility. The unexpected twist in Facebook's strategy might just be the opportunity you need to skyrocket your business. Are you ready to embrace the change and elevate your digital marketing game? Stay tuned to find out how to navigate this new frontier and take your business to new heights. It's time to dive into the next level of Facebook strategy and unlock your business's full potential.In this episode, you will be able to:Understand how Facebook's new Friends feed impacts your business visibility and reach.Adapt your Facebook strategy to maximize business exposure and engagement.Leverage personal profiles to elevate your business presence and connect with your audience.Implement effective engagement strategies to navigate and succeed with Facebook's algorithm.Embrace agility in your digital marketing strategy to stay ahead in the ever-evolving online landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookStrategy #FriendsFeed #Engagement #Community #SocialMediaUpdate #SocialMediaNews #BusinessVisibility #DigitalMarketing #SocialMediaAlgorithm #Adaptability #KatieBrinkley #Algorithm Hosted on Acast. See acast.com/privacy for more information.

Feeling lost in the sea of content creation? Ever thought the key to scaling your business lies in just one conversation? Get ready to be surprised because the unexpected secret to growing your audience and business clarity might not be what you think. Stay tuned for a revelation that will change the way you approach content creation. It's time to unlock the power of authentic connection and educational impact. Are you ready to take your content game to the next level? Let's dive in and discover the unexpected path to real growth and engagement.In this episode, you will be able to:Master strategies for scaling your business and reaching new heights of success.Foster a thriving online community for creatives and amplify your impact.Conquer the fear of creating content and unleash your creative potential.Hone your writing skills to elevate the quality and impact of your content creation.Expand your audience by creating engaging and educational content that resonates with your community.The key moments in this episode are:00:00:00 - Feeling Stuck and Overcoming Challenges 00:02:06 - Overcoming Self-Doubt and Embracing Change 00:08:04 - Finding Meaning and Motivation 00:11:30 - Pursuing Purpose and Attracting Clients 00:12:51 - Building Relationships with Brands on Social Media 00:14:41 - Authentic Growth and Profitable Partnerships 00:19:01 - The Power of Questions Over Answers 00:19:41 - Reciprocity in Content Creation 00:23:02 - Developing Essential Skills for Content Creation 00:25:16 - The Power of Writing and Content Creation 00:26:07 - Making Content with Purpose 00:27:39 - Embracing the Educator Mindset 00:27:55 - Finding Clarity through Passionate Conversations 00:28:22 - Connecting with Chris DoeVisit Chris Do's social media pages:Website: https://www.thefutur.com/LinkedIn: https://https://www.linkedin.com/in/thechrisdo/www.linkedin.com/in/thechrisdo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BrandStrategy #MarketingTips #ChrisDo #BusinessGrowth #BrandingExpert #ContentMarketing #MarketingStrategy #DigitalMarketing #BrandBuilding #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard these myths about building client trust in business? Myth 1: Clients who question your pricing are just trying to negotiate. Myth 2: Clients who want to change your process are just seeking efficiency. Myth 3: Clients who demand endless revisions are just perfectionists. I'll share the truth about these myths and how to earn back client trust. Stay tuned for the game-changing strategy.In this episode, you will be able to: Establishing Client Trust: Learn the secrets to building strong, lasting relationships with your clients. Recognizing Client Trust Issues: Discover the subtle signs that indicate a client may be lacking trust in your business. Regaining Client Trust: Unlock the strategies to earn back your client's confidence and trust in your services. Clear Expectations with Clients: Master the art of setting and communicating clear expectations to ensure project success. Social Proof for Trust Building: Uncover the power of using social proof to boost trust and credibility with your clients. Ready to build stronger client relationships and earn back trust? Tune in to this week's episode of Rocky Mountain Marketing Quick Cast. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ClientTrust #BusinessGrowth #MarketingTips #EntrepreneurLife #ClientCommunication #DigitalMarketing #SmallBusinessOwner #BuildingTrust #ServiceBasedBusiness #CustomerRelationships Hosted on Acast. See acast.com/privacy for more information.

Unmute yourself and watch your business soar! Imagine if the key to unlocking success wasn't just a strategy or marketing hack, but simply learning how to unmute yourself. Rachel Druckenmiller, an award-winning keynote speaker, TEDx speaker, and singer-songwriter, shares powerful insights on breaking free from self-doubt and stepping into your full potential. But here's the unexpected twist: Rachel's journey to empowerment involves singing, vulnerability, and embracing imperfections. Discover how she overcame self-doubt, burned out, and found her voice to unlock new opportunities. If you're ready to stop playing small and start owning your voice, this is one conversation you don't want to miss. Rachel's story will inspire you to take bold, calculated risks and transform your business through authenticity and action. Tune in to discover the surprising link between vulnerability and leadership, and learn how to leverage your unique stories for personal branding. Get ready to unmute yourself and unleash yourIn this episode, you will be able to:Master the art of overcoming self-doubt as an entrepreneur can transform your business journey. Discover effective strategies to unmute your voice and stand out in the competitive world of business. Embrace vulnerability can have a profound impact on your leadership style and the way you connect with others in the business world. Learn how taking action can be the key to building confidence and achieving success as an entrepreneur. Learn the power of personal branding through sharing unique and compelling stories that resonate with your audience. Let's continue the conversation. What's one small, bold step you can take today to unmute yourself in your professional journey and lead with confidence?Visit Rachel Druckenmiller's social media pages:Website: https://www.racheldruckenmiller.com/LinkedIn: https://www.linkedin.com/in/rachelbdruckenmiller/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#UnmuteYourself #PersonalGrowth #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

If you've ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you're not alone. But what if you could guarantee your insights landed directly in your audience's inbox? That's exactly what LinkedIn newsletters do.In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it's now easier than ever to track your newsletter's success, optimize engagement, and connect with your audience without fighting the algorithm.In this episode, you'll learn:How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn's new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream.Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach.Checkout Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what's working (and what's not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he's sharing the insights you need to stand out.From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn't performing the way you want, this episode is packed with valuable takeaways.In this episode, you'll learn:Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn't just about speed—it's about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!Checkout Podmatch today!joinpodmatch.com/KatieVisit Robert Rose's social media pages:Website: https://seventhbear.com/This Old Marketing Podcast: https://www.thisoldmarketing.com/LinkedIn: https://www.linkedin.com/in/robrose/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Posting on social media isn't just about showing up—it's about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you've ever felt overwhelmed trying to maintain your online presence, this episode is for you!In this episode, I'm breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy.In this episode, you'll learn:Why consistency beats perfection: You don't need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout.Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

What does it take to create content that not only ranks but converts in today's fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it's about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he's here to break down what's working, what's not, and how you can future-proof your strategy.From the power of LinkedIn newsletters to AI's impact on search rankings, we're covering everything you need to know about making your content work harder and smarter. If you've ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.In this episode, you'll learn:Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!Checkout Capsho now:katiebrinkley.live/capshoVisit Andy Crestodina's social media pages:Orbit Media Studios Website: https://www.orbitmedia.comLinkedIn: https://www.linkedin.com/in/andycrestodina/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

If you're still posting like it's 2024, you're already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.In this episode, I dive into the biggest social media trends backed by real data—not just opinions.In this episode, you'll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMsWant to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!Join the Podmatch community today!joinpodmatch.com/katieLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book but felt overwhelmed by the process? You're not alone! Many entrepreneurs hesitate to take the leap, but in today's digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business.In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement.In this episode, you'll learn:Why publishing a book positions you as an authority in your industry: A book isn't just a product—it's a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice.If you've been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today!Get Metricool today!katiebrinkley.live/coolJoin us in CEX this August 24-26, 2025https://cex.events/Visit Matt Briel's social media pages:Lulu Press Website:http://www.lulu.comTilt Publishing Website:https://www.thetilt.com/publishingLinkedIn: https://www.linkedin.com/in/matt-briel/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

This isn't just about football—it's a massive marketing event. And this year's ads proved that brands winning in 2025 aren't just running commercials—they're running full-scale multi-platform campaigns.In this episode of Rocky Mountain Marketing, I break down how brands like OpenAI, Carl's Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of their investments—and how small businesses can apply the same tactics.In this episode, you'll learn:Why marketing needs to start before launch day: The best brands build hype early, and you should too.How influencer marketing works (even without influencers): Your network is your best asset—use it to spread your message.The power of nostalgia in branding: People love familiarity, so reviving past content can spark engagement.How to make your marketing feel human: Don't just list features—tell a compelling story that connects with your audience.The importance of a strong call to action: If you're not giving your audience a reason to act, you're losing business.Want to take your marketing to the next level? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start with Metricool today!katiebrinkley.live/coolLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SportsMarketing #MarketingStrategy #ContentMarketing #SocialMediaGrowth #InfluencerMarketing #BusinessGrowth #SmallBusinessMarketing #DigitalMarketing #BrandBuilding #MarketingTips #Entrepreneurship #MarketingForSmallBusiness #SEOForBrands #MarketingSuccess #SocialSelling Hosted on Acast. See acast.com/privacy for more information.

Success isn't just about making money—it's about building the right daily habits. In this episode, I sit down with David Meltzer, a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life.In this episode, you'll learn:Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction and helps eliminate distractions.How the right people can accelerate your success: Finding mentors and collaborators who align with your vision creates faster results.Why small, consistent habits lead to exponential growth: Daily non-negotiables like health, learning, and relationships compound over time.How staying present improves decision-making and reduces stress: Focusing on the now keeps you from getting stuck in past regrets or future anxieties.The power of applying your "why" every day: Success follows when you remove barriers and align your actions with your purpose.Want to shift your mindset for success? Subscribe to Rocky Mountain Marketing for expert insights and strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Get Metricool today!katiebrinkley.live/coolFree Online CourseTHE ROAD TO REVENUE & HAPPINESShttps://free.dmeltzer.com/friday-training-1Visit David Meltzer's social media pages:Email: david@dmeltzer.comLinkedIn: https://www.linkedin.com/in/davidmeltzer2/Website: https://dmeltzer.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EntrepreneurSuccess #DailyHabits #MindsetMatters #BusinessGrowth #DavidMeltzer #SuccessTips #PersonalDevelopment #EntrepreneurLife #BusinessMindset #LeadershipDevelopment #MarketingPodcast #GoalSetting #GrowthMindset #SuccessDriven #SelfImprovement Hosted on Acast. See acast.com/privacy for more information.

Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you've been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years' worth of videos overnight.So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It's time to pivot and protect your content.In this episode, you'll learn:1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized.2. How to save your existing live videos before they disappear: Once deleted, they're gone for good—download and back them up now.3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn.4. Why this signals a shift in Facebook's strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy.Don't wait until it's too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today!Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEiLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

Struggling with social media reach? You're not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it?In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content's reach, engagement, and conversion. Whether you're using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth.In this episode, you'll learn:1. Why your content isn't reaching enough people: The latest social media algorithm changes and how they affect your posts.2. The secret to shareable content: How to create posts that people actually want to save and send to friends.3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success.4. SEO strategies for social media: How to optimize your profile and posts so more people discover you.5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts.Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don't drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off.Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you're ready to stop guessing and start making data-driven decisions, this episode is for you.In this episode, you'll learn:Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.Why profile interactions and link clicks matter most: Your goal isn't just views—it's getting people to take action.The secret behind video completion rates: If people aren't watching your content until the end, you need stronger hooks.How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterSpeaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #MarketingKPIs #BusinessGrowth #DigitalMarketingTips #EngagementMatters #SocialMediaTrends #MarketingAnalytics #BrandGrowth #ContentMarketing #ConversionOptimization #SocialSelling #MarketingSuccess #DataDrivenMarketing #OnlineBranding #MarketingMetrics Hosted on Acast. See acast.com/privacy for more information.

Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strategies you need for success.This week, I spoke with Gina Suzanne, a visionary entrepreneur with an exceptional ability to delegate, even with ADHD. With a passion for building outstanding teams, Gina specializes in helping businesses find the perfect offshore talent, particularly from the Philippines. Through her own entrepreneurial journey, she has gained valuable insights into the challenges and benefits of hiring remote staff. Gina's approach revolves around strategically matching the unique skills and experiences of offshore employees with the evolving needs of businesses, ensuring effective growth and scaling. Her expertise has proven instrumental in transforming numerous businesses, establishing her as a sought-after expert in the realm of team building and offshore staffing.In this episode, you will be able to:Discover the power of hiring offshore employees for business growth.Uncover the unique benefits of hiring from the Philippines for your business expansion.Master the strategies for finding the right offshore team members to drive your business forward.Overcome the challenges in remote team management and ensure seamless operations.Learn effective tips for scaling your business with offshore staff for sustainable growth.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Gina Suzanne's social media pages:LinkedIn: https://www.linkedin.com/in/gina-suzanne/Website: https://structure2scale.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Entrepreneurship #BusinessGrowth #SmallBusinessTips #ScaleYourBusiness #SuccessMindset #SmartHiring #DelegateToElevate #VirtualAssistant #OutsourcingSuccess #TeamBuilding #WorkSmarterNotHarder #TimeManagement #ProductivityHacks #EntrepreneurLife #LeadershipTips Hosted on Acast. See acast.com/privacy for more information.

What if YOU were the influencer for your brand? In today's episode, I'm breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you're just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simple roadmap to get started. Plus, I'm sharing how podcasting has transformed my business and why I wish I had started sooner.In this episode, you'll learn:1. Why podcasting positions you as an authority: Hosting a podcast establishes you as the go-to expert in your industry, making your brand more recognizable and trusted.2. The biggest myths about podcasting—debunked! Think you need expensive gear or a ‘radio voice'? I'll show you why that's simply not true.3. How to use podcasting to generate leads effortlessly: Your podcast becomes a lead-generation machine by attracting an audience already interested in what you have to say.4. The three must-know steps to launching your podcast: Define your ‘why,' choose your niche, and keep it simple—no overcomplicated setups needed.5. How podcasting creates business opportunities: From attracting sponsors to networking with industry leaders, your podcast can open doors you never imagined.00:00 Introduction: Rethinking Influencer Marketing00:27 The Power of Podcasting00:51 Getting Started with Your Podcast01:57 Why Podcasting is Essential for Business Owners03:04 Defining Your Podcast Strategy05:38 Debunking Podcasting Myths07:36 How Podcasting Grows Your Business08:39 Conclusion: Take the Leap into PodcastingPodcasting is one of the best ways to elevate your brand, and I'm here to help you make it happen. Ready to take the next step?Join my upcoming masterclass where I'll show you how to land top-paying sponsors—grab your spot now at katiebrinkley.live/RMM.Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #BusinessGrowth #InfluencerMarketing #PodcastTips #PersonalBranding #MarketingStrategy #EntrepreneurLife #SocialMediaMarketing #LeadGeneration #PodcastLaunch #AuthorityBuilding #ContentMarketing #MarketingTips #BrandStrategy #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand.In this episode, you'll learn:How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.How Descript's AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand.00:00 Introduction to Today's Episode01:06 Meet Jeff C: The Chief Beard02:24 The Power of Live Shows and Repurposing Content03:08 AI in Content Creation: Opportunities and Challenges08:58 The Future of Social Media and AI12:42 Descript: Revolutionizing Content Editing14:29 Masterclass Announcement: Monetizing Your Podcast15:12 Practical AI Tools for Content Creation25:46 Jeff's Course on Descript30:43 Conclusion and Final ThoughtsIf you're ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff's Descript course for a hands-on tutorial!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Jeff Sieh's social media pages:Descript Course: https://jeffsieh.com/descript101LinkedIn: https://www.linkedin.com/in/jeffsieh12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/toolsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIPoweredEditing #Descript101 #PodcastEditing #VideoEditingAI #WorkSmarterNotHarder #DigitalMarketingTools #ContentCreation #EditingMadeEasy #AIContentTools #TimeSavingTech #RepurposeContent #SocialMediaMarketing #MarketingAutomation #ContentStrategy #PodcastGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media ads were reading your mind? That's the magic of Meta's data machine, and now, Threads—Meta's microblogging platform—is jumping into the ad game. If you're a business owner, this could be your chance to get in early and gain a competitive edge.But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing, I break down everything you need to know about Threads' new ad rollout, who should be paying attention, and how to determine if it's the right fit for your marketing strategy.In this episode, you'll learn:Why Meta is bringing ads to Threads: With over 300 million users, monetization was inevitable, but what does it mean for brands?How early adopters can benefit from lower ad costs: Getting in before the competition allows businesses to test and refine strategies at a lower price.What makes Threads different from Instagram and Facebook ads: Threads is all about conversation, so traditional ad formats might not work as well.Why your ad strategy must feel organic: Threads users expect authenticity, meaning your ads should blend seamlessly with real conversations.How to decide if Threads ads are right for you: If your audience isn't already active there, it may not be worth the investment just yet.00:00 Introduction to Meta's Data Machine and Threads00:41 Welcome to Rocky Mountain Marketing QuickCast01:03 Threads: The New Ad Frontier02:03 The Evolution of Threads04:18 Ad Customization and Early Opportunities05:59 Masterclass and Productivity Tips08:13 Evaluating Threads for Your Business09:40 The Bigger Picture: Ads Across Platforms11:36 Conclusion and Call to ActionThinking about running ads on Threads?—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ThreadsAds #MetaAdvertising #SocialMediaMarketing #ThreadsForBusiness #MarketingStrategy #DigitalAdvertising #PaidSocial #ThreadsUpdate #SocialMediaTrends #OnlineAdvertising #MarketingForEntrepreneurs #ThreadsAdStrategy #MetaMarketing #ThreadsBusinessGrowth #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

This week, I sat down with the incredibly talented Jamie Caroccio, a copywriter who helps coaches and business owners craft authentic and persuasive copy that connects, sells, and reflects their true personality.In a world where AI is changing how we write, Jamie reminds us why human connection and authentic storytelling are more important than ever. Whether you're leveraging AI or outsourcing your writing, this episode dives into why quality copy remains a cornerstone of effective marketing.In This Episode, You'll Learn:Why AI can't replace emotional intelligence in copywriting and how to blend human creativity with AI tools effectively.The importance of messaging clarity: Jamie explains why your online presence must reflect your expertise and how to position yourself as the go-to authority.How to maintain your voice when outsourcing copy: Jamie shares her step-by-step process to capture your unique tone and style.Tips for writing non-salesy copy: Learn how to sell authentically without sounding sleazy or overly self-promotional.How to collaborate with AI: Discover when to lean on AI for efficiency and where human creativity is irreplaceable.The #1 mistake business owners make when it comes to their copy—and how to fix it by focusing on their audience.00:00 Introduction to Rocky Mountain Marketing Quick Cast00:27 The Impact of AI on Copywriting02:01 Interview with Copywriting Expert Jamie Carrocchio04:52 Jamie Carrocchio's Copywriting Journey07:32 Effective Copywriting Strategies18:57 Leveraging AI in Copywriting30:28 Conclusion and How to Connect with Jamie Carroccio31:28 Final Thoughts and Call to ActionReady to elevate your copywriting strategy and stand out in a crowded digital space? Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Jamie Caroccio's social media pages:Website: https://www.jamiecaroccio.com/LinkedIn: https://www.linkedin.com/in/jamiecaroccio/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#CopywritingTips #AIvsHumanCreativity #DigitalMarketing #AuthenticMarketing #StorytellingInMarketing #EmotionalIntelligence #ContentStrategy #BrandVoice #MarketingSuccess #HumanConnection Hosted on Acast. See acast.com/privacy for more information.

Instagram has made a big change that could affect your content strategy—its new vertical grid layout. In this episode of Rocky Mountain Marketing, I dive into how this update can actually be a huge opportunity for your brand. The shift away from the traditional square grid means that your content now has the chance to take up more space and stand out in users' feeds. But how do you make it work for you?I'll walk you through how to optimize your Instagram profile for the vertical grid, why it matters for your brand's visibility, and how to adapt your content to fit this new look. From leveraging the vertical orientation for better engagement to experimenting with Reels, this episode will ensure you're ready for Instagram's changes.In this episode, you'll learn:Why the new vertical grid layout matters for brand visibility: The larger thumbnails help your content take up more screen space, increasing its chance of being noticed.How to audit your current Instagram grid: Check what's still relevant and archive outdated posts to align with the new vertical format.Why switching to vertical content will save time: Design all graphics in vertical format from now on to streamline your content creation process.How Reels can boost your engagement: Incorporate Reels into your content strategy to take full advantage of Instagram's focus on vertical video.Why flexibility is key in social media: Stay adaptable as platforms evolve, and continue experimenting with new content styles to stand out.00:00 Introduction: The Instagram Grid Dilemma00:27 Welcome to Rocky Mountain Marketing00:53 Understanding Instagram's New Vertical Grid02:17 Why the Vertical Grid Matters03:50 Adapting to the New Grid Layout05:31 Break: Masterclass Announcement06:15 Actionable Tips for the New Grid07:52 Consistency and Productivity Tips09:39 Embracing Change and Final Thoughts12:09 Conclusion and FarewellStay ahead of Instagram's vertical grid update—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramGridUpdate #VerticalGridStrategy #SocialMediaForBrands #InstagramMarketingTips #DigitalMarketing2025 #VisualContentStrategy #OptimizeYourProfile #SocialMediaEngagement #ReelsForGrowth #InstagramTipsAndTricks #MarketingWithInstagram #AdaptToTrends #ContentCreationMadeEasy #InstagramChanges #MarketingForBrands Hosted on Acast. See acast.com/privacy for more information.

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I'm joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you're a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you'll learn:Why relying on generic AI outputs doesn't work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok's U.S. operations or face a ban, this isn't just a news headline—it's a wake-up call for everyone relying on the platform.I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.In this episode, you'll learn:Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.Why building an email list is critical: Own your audience and reduce reliance on any single platform.The impact of TikTok's powerful algorithm: Learn why its data collection has raised privacy red flags.How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!00:00 The Potential TikTok Ban: An Introduction00:42 Welcome to Rocky Mountain Marketing Quick Cast01:07 Understanding the TikTok Ban04:04 Why TikTok is Facing a Ban08:48 The Broader Implications and Elon Musk's Potential Involvement12:26 Adapting Your Strategy: Beyond TikTok13:25 Final Thoughts and Call to Action14:35 Conclusion and Listener EngagementThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokBan #SocialMediaStrategy #TikTokMarketing #DigitalMarketingTips #ContentCreation #SocialMediaGrowth #EmailMarketingStrategy #InstagramReelsTips #YouTubeShorts #RepurposeContent #SocialMediaTips #AdaptAndThrive #MarketingStrategy2025 #SocialMediaChanges #TikTokAlternatives Hosted on Acast. See acast.com/privacy for more information.

Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand's unique voice, ensuring authenticity and relevance in every piece of content.In this episode, you'll learn:Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.If you've been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.Visit Kim Garst's social media pages:Website: http://kimgarst.com/LinkedIn: https://www.linkedin.com/in/kimgarstLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ArtificialIntelligence #DigitalMarketing #AIForBusiness #MarketingTools #AI2025 #Entrepreneurship #BusinessGrowth #MarketingStrategy #AIInnovation #SmallBusinessTips #DenverBusiness #KatieBrinkley #KimGarst #AI Hosted on Acast. See acast.com/privacy for more information.

How often have you thought, “I forgot to post today”? In today's episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I'm here to share two simple methods to stay consistent and reduce the stress of showing up online.From turning on Facebook Professional Mode to leveraging third-party tools like Agorapulse and MetraCool, I'll walk you through actionable steps to simplify your content schedule. Whether you're a seasoned entrepreneur or just getting started, these strategies will help you connect with your audience and grow your business.In this episode, you'll learn:Why consistency builds trust and engagement: Showing up regularly reinforces your brand's reliability and strengthens audience connections.How Facebook Professional Mode simplifies scheduling: Unlock powerful tools on your personal profile to plan and post effortlessly.Why third-party tools like Agorapulse save time: Draft, organize, and schedule posts to stay ahead without the daily scramble.How to tailor posts to your audience's habits: Using analytics helps you post at peak times for maximum visibility and engagement.Why authenticity matters in social media: Personal, relatable posts foster genuine connections and meaningful conversations.If you're ready to master consistency and grow your online presence, this episode is your game plan.Chapters:00:00 Introduction and Overview00:31 The Importance of Consistency in Social Media01:13 Leveraging Facebook Personal Profiles03:38 Scheduling Posts with Facebook Professional Mode05:19 Using Third-Party Tools for Scheduling07:02 Quick Break and Masterclass Announcement09:45 Final Tips and Encouragement11:32 Conclusion and Call to ActionThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaTips #FacebookMarketing #ContentCreation #SchedulingHacks #DigitalMarketingStrategy #FacebookEngagement #ContentConsistency #SmallBusinessGrowth #MarketingMadeSimple #EntrepreneurLife #Loomly #Agorapulse #Metricool #AItools Hosted on Acast. See acast.com/privacy for more information.

I'm thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.In this episode, you'll learn:How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.Want to take your marketing game to new heights in 2025? Don't forget to check out Mike and AJ's free training at agencycoach.com/rockymountain. It's a must-see for anyone looking to sharpen their strategy this year!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/skool.com/agencycoach00:00 Introduction to Rocky Mountain Marketing01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera03:27 The Evolution of Digital Marketing Agencies05:52 Understanding Business Fundamentals11:30 The Importance of Lead Generation and Nurturing15:26 Effective Nurturing Strategies17:45 Educating Your Audience18:31 Nurturing Through Personal Stories19:32 Making the Offer: Fish Strategy19:50 The Power of Simple Follow-Ups21:06 Connecting Email Strategies to Social Media25:04 Importance of Reviews for Local Businesses27:19 How to Consistently Get Reviews29:31 Conclusion and Final ThoughtsVisit Mike Schmidt's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anchorwaveInstagram: https://www.instagram.com/mrmikeschmidt/Visit Anthony “AJ” Rivera's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anthonyriveraInstagram: https://www.instagram.com/ant1832/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

Is Zoom really the best tool for your podcast? In today's quick cast, I'm diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it's not! I'll share why switching to Riverside transformed my podcasting process and how it can do the same for you.From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.In this episode, you'll learn:How Riverside improves audio quality: Locally recorded, uncompressed audio ensures crystal-clear sound, no matter your internet connection.The power of 4K video for content repurposing: Stand out with professional-grade visuals perfect for YouTube, Instagram, and more.Why separate tracks make editing a breeze: Fix overlapping conversations or background noises without redoing the entire file.How Riverside simplifies production: Tools like producer mode and AI Magic Clips save time and boost efficiency.Why bad internet is no longer a problem: Riverside ensures a flawless final file, even during laggy connections.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Let's take your podcast to the next level!Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don't forget to grab my free podcasting checklist at katibrinkley.live/checklist.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality Hosted on Acast. See acast.com/privacy for more information.

I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025?From refining your messaging to leveling up your brand and mastering short-form video, this episode is packed with actionable advice to help you start the new year stronger than ever. These tips will not only help you stand out in a crowded marketplace but will also keep you sane while scaling your business.So grab your notebook (or that fresh cup of coffee!) and get ready to take your marketing and business strategy to new heights.In This Episode, You'll Learn:Why words are your most powerful tool (Alex Sanfilippo) – Discover how clear, impactful messaging can attract your ideal clients and grow your brand like never before.The secret to aligning your identity with your goals (Brie Seely) – Learn why an identity strategy is just as important as a business strategy and how this alignment fuels success.How less can actually be more (Joe Pulizzi) – Focus on fewer platforms and become the expert in your niche.Why speed and efficiency are critical for 2025 (A. Lee Judge) – Leverage AI and other tools to create high-quality content faster without compromising authenticity.The must-have strategy for short-form video (Kenya Kelly) – Get tips for building a viral-worthy plan and managing the engagement that comes with it.How to prioritize your business like your top-paying client (Jeff C.) – Carve out time to work on your business and watch your growth skyrocket.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.

Does social media feel like a hamster wheel you can't escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you're stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I'll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let's turn your social media from a time drain into a growth machine for your business.In this episode, you'll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram Hosted on Acast. See acast.com/privacy for more information.

This week, I'm joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you're curious about how AI can revolutionize your social media strategy, this episode is for you!We dive into:How to make short-form video work for your brand—even if you're camera-shyThe game-changing tools and AI strategies transforming content creationHow to repurpose blogs, podcasts, and more into engaging video contentThe secrets to mastering algorithms and building a loyal audienceAustin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction to Rocky Mountain Marketing00:50 The Power of Video and AI02:13 Meet Austin Armstrong: Master of Vertical Video03:03 The Syllabi Tool: Revolutionizing Content Creation08:13 Deep Dive into Syllabi Features16:38 The Future of AI with Sora23:33 Upcoming Features and Innovations36:44 Conclusion and Final ThoughtsVisit Austin Armstrong's social media pages:Website: https://syllaby.io/LinkedIn: https://www.linkedin.com/in/austinarmstrong90Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

This week, I'm diving into one of my favorite topics—productivity. As entrepreneurs, we're always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That's why I've put together a list of some of my favorite productivity essentials.In this episode, you'll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyable.5. My Holiday gift recommendations so you can start 2025 on the right foot.Loved this episode? Don't forget to subscribe and share it with someone who'd enjoy these recommendations!Productivity Tools:1. Time Cube - https://amzn.to/3BugMDn2. Desk Threadmill - https://amzn.to/3BCJ12K3. Dwellspring App - https://dwellspring.io/mobile-app/Tools for Content Creators:1. Shure MV7 Microphone - https://amzn.to/3BQAWHD2. Shure Earbuds - https://amzn.to/3BQAWHD3. Logitech Webcams - https://amzn.to/3BQAWHD4. Phone Stand - https://amzn.to/3BvqC82My Favorite Books:1. Atomic Habits by James Clear - https://amzn.to/3VNcmy42. Traction by Gino Wickman - https://amzn.to/4iJHqsx3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUqEXTRAS!1. PodMatch - joinpodmatch.com/katie2. Hands-free Phone Holder - https://a.co/d/ffyHebSStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I'm joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don't need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.In this episode, you'll learn:Why sponsorships aren't just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience's needs.The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.Tips for creating tailored sponsorship packages that brands can't resist: Match your proposal directly to the brand's goals and needs.Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand's trusted advocate.00:00 Introduction to Sponsorships00:58 Monetizing Your Content01:59 Introducing Justin Moore05:00 Justin's Journey to Sponsorship Success08:38 The Power of Local Sponsorships17:13 Creating a Media Kit and Getting Started18:41 Effective Business Inquiries18:57 The Downside of Media Kits19:42 Customizing Proposals for Brands20:02 Quick Break: AI and Capsho21:06 Monetizing Your Podcast23:20 Understanding Pricing Strategies23:50 The ARC Framework for Brand Goals27:32 Sponsor Magnet: The Eight-Step Framework29:21 Pre-Order Bonuses and Final Thoughts33:17 Conclusion and Call to ActionIf you've been creating content and wondering how to make money doing it, this episode is a game-changer.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Justin Moore's social media pages:Website: https://www.creatorwizard.com LinkedIn: https://www.linkedin.com/in/justinnmoore Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Are you tired of algorithms controlling your social media experience? In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter). In this episode you'll learn:What Is BlueSky?: An overview of the decentralized social media platform and how it differs from traditional platforms like X (formerly Twitter).How It Works: Key features include customizable feeds, community moderation, and open design for app innovation.Why It Matters: BlueSky is reshaping how creators and businesses interact with their audiences by prioritizing connection over algorithms.Pros and Cons: Benefits include early adoption advantages and niche community engagement; drawbacks include a small user base and steep learning curve.Should You Join?: Insights into whether BlueSky fits your strategy or is worth keeping an eye on.Tune in to find out if BlueSky is worth your time and how it could revolutionize your social media strategy. Don't miss out on the opportunity to reshape your social media strategy!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BlueSky #SocialMediaTrends #DecentralizedSocialMedia #ContentCreators #DigitalMarketing #Entrepreneurship #MarketingTips #SocialMediaStrategy #OnlineCommunity #CreatorEconomy #InnovativeMarketing #EarlyAdoption #SocialMediaInnovation #MarketingForBusiness #BlueSkyPlatform Hosted on Acast. See acast.com/privacy for more information.

Are you using LinkedIn to its full potential? If not, you're missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I'm thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.In this episode, we're diving into what's next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you're a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.In this episode, you'll learn:Why creating mediocre content is no longer an option.How to leverage LinkedIn company pages to grow your brand.The rise of short-form video on LinkedIn and how to use it effectively.The importance of standing out with purpose-driven, differentiated content.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Michelle J Raymond's social media pages:Website: https://b2bgrowthco.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInNews #LinkedIn2025 #LinkedInUpdate #SocialMediaNews #BusinessStrategy #BusinessOperations #DigitalMarketing #SmallBusinessOwners #CEO #SixFigureBusiness #BusinessOwner #Consulting #CompanyOwner #WomanCEO #KatieBrinkley #MichelleJRaymond #LinkedInExpert #PodcastExpert #Podcast #SocialMediaPodcast #BusinessPodcast #ContentCreators #ContentMarketing #Entrepreneur Hosted on Acast. See acast.com/privacy for more information.

As we gear up for 2025, it's time to take a hard look at what's changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I'm diving into the key social shifts that will define your success in 2025.We'll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren't just trends—they're strategies to help you thrive in the ever-changing digital landscape.In this episode, you'll learn:1. Why creating a tight-knit community is more valuable than chasing viral moments.2. How stepping into the role of CEO-as-influencer can build trust and authenticity.3. Why quality over quantity is the new content mantra for 2025.4. How to align your social strategy with your goals for maximum impact.If you're ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.Grab your copy of my book, The Social Shift. Let's make 2025 your best year yet!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedia2025 #digitalcreators #digitalmarketing #businessstrategy #katiebrinkley #podcaststrategy #podcast #businesstips #2025trends #socialmedianews #thesocialshift #book #contentcreators #entrepreneurs #businessowner Hosted on Acast. See acast.com/privacy for more information.

What if I told you that in just three minutes, you could uncover the secrets to attracting your ideal clients and supercharging your business growth? Get ready to be blown away as we dive into a powerful tool that creates personalized ideal client profiles, giving you the key to unlock targeted marketing strategies and skyrocket your success. But that's not all – there's a special free workshop coming up to help you harness the full potential of this game-changing tool. In this episode, you will be able to:Identify Your Ideal Client: Learn effective strategies for understanding and targeting your perfect customer. Generate Leads with Quiz Funnels: Discover how to use interactive quizzes to attract and convert potential clients. Increase Client Retention and Revenue: Uncover tactics to keep your customers coming back and boost your bottom line. Master Digital Marketing for 2025: Stay ahead of the game with the latest and most effective online marketing strategies. Engage Your Audience with Podcast Content: Explore techniques to create captivating and valuable content for your business podcast. Stay tuned to discover how you can transform your business with this must-have resource. You won't want to miss out on this.Start getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Join CIA now. https://clientintelligenceagency.com/?affid=bffgVisit Catharine O'Leary's social media pages:Website: https://clientintelligenceagency.comLinkedIn: https://www.linkedin.com/company/catharineolearyconsultingEmail: catharine@catharineoleary.com Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadgeneration #catharineoleary #cia #clientintelligenceagency #knowyouridealclients #attracttherightpeople #katiebrinkley #businessstrategies #quizzes #retention #clientretention #aitool #digitalmarketing #podcast #businesspodcast #funnels Hosted on Acast. See acast.com/privacy for more information.

The holiday season is here, and your social media feeds are about to light up with festive cheer. But let's be real—how many “Happy Holidays” posts actually make you pause and engage? In this episode, we're sharing proven strategies to help your holiday content rise above the noise and truly connect with your audience.From ditching generic Canva templates to adding personal, heartfelt touches, this episode covers everything you need to know to create authentic and impactful posts. Whether you're sharing your team's holiday traditions, reflecting on the year, or highlighting ways your brand is giving back, your content should showcase your unique story and values.What You'll Learn in This Episode:The power of authenticity in creating memorable holiday content.Top-performing holiday post ideas to boost engagement.The perfect timing to maximize reach and interaction.Inclusive practices to make your holiday content resonate with everyone.It's time to make your holiday social media presence shine and leave a lasting impression on your audience.Tune in to this episode of Rocky Mountain Marketing QuickCast for actionable tips to elevate your brand during the holiday season. Start getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #HolidayMarketing #ContentCreationTips #MarketingForEntrepreneurs #AuthenticBranding #EngagementBoost #FestiveMarketing #HolidaySocialMedia #SmallBusinessMarketing #ContentThatConnects Hosted on Acast. See acast.com/privacy for more information.

This week, I had the pleasure of speaking with Mara Whitener, a seasoned entrepreneur with over 20 years of experience in scaling and selling businesses. Mara is a true business operations expert who sees every company as a unique puzzle, and she's dedicated to helping entrepreneurs unlock hidden potential, find untapped revenue, and build businesses that work for them—not the other way around.In this episode, we dive deep into the strategies Mara uses to help business owners scale without sacrificing their time or sanity. From uncovering "hidden money" to reverse-engineering your goals, Mara offers insights that are both practical and transformative. Her passion for simplifying operations and creating sustainable growth shines through every tip she shares.In this episode, you'll learn:How to identify the "hidden money" sitting in your business.The first steps to scale without working more hours.Why focusing on what's already working is the key to growth.How aligning your business with your life priorities can set you up for success.If you're ready to scale your business, reduce overwhelm, and find more freedom, this episode is packed with actionable insights to help you get started.Don't forget to grab your free success call with Mara before her 2024 calendar fills up! Visit whitenerprose.com to book your call today.Start getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Mara's FREE Success Call: https://calendly.com/whitenerpros/successcallVisit Mara Whitener's social media pages:Website: https://whitenerpros.com/LinkedIn: https://www.linkedin.com/in/mara-whitener/Instagram: https://www.instagram.com/whitenerprofessionalservices/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businesscoach #hiddenmoney #businessstrategy #businesstransformation #marawhitener #porfessionalservices #successcall #discoverycall #scaling #growyourbusiness #revenue #businessstrategist Hosted on Acast. See acast.com/privacy for more information.

If you've ever felt overwhelmed by the challenges of building a business, you're not alone—I've been there too. In this episode, I share my journey of building a successful social media business over the past 8 years. I open up about the strategies I've used to overcome uncertainty, embrace growth, and set meaningful goals that drive success. Tune in and let me share actionable insights that can help you on your entrepreneurial journey!In this episode, you will be able to:Master the art of building a successful social media business from scratch.Unveil the secrets to entrepreneurial growth and resilience during the pandemic.Unleash the power of hiring your first business coach to elevate your entrepreneurial journey.Craft foolproof strategies for achieving podcast production success.Unveil the roadmap to setting and achieving business goals for 2025.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#katiebrinkley #anniversary #mindset #businessgrowth #uncertainty #fear #mindset #podcast #marketingpodcast #digitalmarketing #podcaster #Quickcast #businessowner #entrepreneur #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

This week on Rocky Mountain Marketing, I'm joined by Wave Wyld, the “Queen of TikTok,” to explore how this platform has evolved far beyond short-form videos. Whether you're new to TikTok or a seasoned user, you'll leave this episode with actionable tips to grow your audience and business.What You'll Learn in This EpisodeWhy TikTok's photo carousels are a game-changer for storytelling and engagement.How live streaming on TikTok is gamified and monetized for creators.The value of TikTok Stories and Thoughts for staying top-of-mind.Tips for building community through DMs on TikTok.Creative ways to repurpose content across platforms.Wave's two-photo carousel strategy that works wonders for podcasters.Don't Miss OutWave Wyld's TikTok Mastery membership is your ticket to TikTok success! Join now at wavewyld.com/tiktokmastery.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Wave Wyld's social media pages:Website: https://www.wavewyld.com/LinkedIn: https://www.linkedin.com/in/wavewyld/Instagram: https://www.instagram.com/wavewyld/Tiktok: https://www.tiktok.com/@wavewyld Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTok #TikTokStrategy #PodcastStrategy #ContentCreation #EntrepreneurLife #DigitalMarketing #Trends #Strategies #BusinessOwners #SmallBusiness #CEO #WaveWyld #Stories #Thoughts #Carousel #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a game-changing revelation about Facebook that could transform the way you do business? Imagine if your personal profile could become a powerhouse for your brand's growth. It's not just a dream – it's happening now. Get ready to uncover the unexpected twist that Facebook has in store for entrepreneurs and business professionals. Brace yourself for a shift that could skyrocket your business presence on the platform. Key Points Covered:Introduction to Professional Mode: Professional Mode allows users to access business-like tools on their personal profiles, including Insights, monetization options, and ad capabilities.Benefits of Professional Mode: Offers audience and post insights—useful for those using Facebook for business purposes.Choosing Between Classic Mode and Professional Mode: Classic Mode is for users wanting a more private experience; public followers will be removed if this mode is selected. Professional Mode is ideal for those seeking public engagement, growth, and access to business tools.Why Keep a Business Page? Katie advises that although Professional Mode brings some business page features to personal profiles, maintaining a business page is still useful, especially for ads and building a credible business presence on social media.Facebook's Push for Professional Mode: Evaluate your Facebook use: Are you aiming to grow an audience or keep things personal? For those interested in maximizing reach and analytics, Professional Mode is a valuable switch.Curious to learn more? Stay tuned for the eye-opening details that could revolutionize your Facebook marketing game.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@rockymountainmarketingpodcastInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget. In this episode, you will be able to:Maximize Your Impact: Starting a Podcast on a BudgetElevate Your Reach: Benefits of Live Streaming for BusinessesCatapult Your Audience: Growing Your Podcast AudienceHarness the Power: Amazon Influencer Program for PodcastersFoster Community Connection: Engaging with Your Podcast CommunityGet ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/Visit Chris Stone's social media pages:Website: https://castahead.net/LinkedIn: https://www.linkedin.com/in/chrisstoneatl/Youtube: https://www.youtube.com/@castaheadLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing Hosted on Acast. See acast.com/privacy for more information.

I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! In this episode, you will be able to:Create irresistible podcast content that attracts sponsors and boosts revenue.Foster a dedicated podcast community that keeps coming back for more.Develop compelling sponsorship packages that captivate potential sponsors.Integrate sponsor values seamlessly into your podcast for authentic partnerships.Master the art of pitching podcast sponsorships with confidence and finesse.The key moments in this episode are:00:00:00 - Understanding Sponsorship Value 00:03:21 - Making Your Podcast Sponsorable 00:04:17 - Creating Sponsorship Packages 00:05:36 - Maintaining Creative Control 00:06:40 - Reaching Out to Brands Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastsponsors #sponsorship #podcast #podcaststrategy #growth #businessstrategy #marketing #campaign #masterclass #podcastlaunch #monetizeyourpodcast #downloads #podcastanalytics #data #pitching #podmatch #getpaid #sidehustle Hosted on Acast. See acast.com/privacy for more information.