Rocky Mountain Marketing

Sign Up with Metricool today!https://metricool.com/katieAre you only tracking sales but missing the bigger story your website is trying to tell you?This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.We explore:The biggest mistakes business owners make with website dataHow to discover untapped revenue opportunities through segmentationWhat bounce rate is actually telling you (and what it's not)How your About Page might secretly be the trust-builder you're overlookingWhy vanity metrics are misleading—and what you should measure insteadIf you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!Whether you're getting traffic with no conversions, or you're not sure what's working at all, this episode gives you the tools to stop guessing and start growing.Hit play now and unlock the hidden insights already living inside your site.Want to go deeper? Grab Philippa's book Website Wealth— https://a.co/d/eC5IBG3Let's make your website work harder and smarter—starting today.Visit Philippa Gamse's online:Website: https://websitesthatwin.com/LinkedIn: https://www.linkedin.com/in/philippagamse/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips Hosted on Acast. See acast.com/privacy for more information.

Sign Up with Metricool today!https://metricool.com/katieWhat if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn't about doing more, it's about doing it smarter.In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:The real impact AI is having on SEO today (and where it's heading)Why backlinks are back—and why content alone won't cut it anymoreHow to audit your own SEO strategy (even if you're not techy)Red flags to spot in SEO service providersHow small businesses should prioritize between traditional SEO and AI optimizationPlus, Cameron's offering a generous resource to help you assess your own site performance—check the show notes!Visit Cameron Okamoto's social media pages:Website: https://www.boostability.com/LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/Facebook: https://www.facebook.com/boostability/Youtube: https://www.youtube.com/c/BoostabilityLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy Hosted on Acast. See acast.com/privacy for more information.

After five years, nearly 400 episodes, and so many unforgettable interviews, I've got a BIG update for you. In this episode, I'm sharing a major evolution in the Rocky Mountain Marketing brand—and introducing you to my brand new podcast: Marketing Trends Now.If you've been loving the short, tactical Thursday QuickCasts, get ready—those episodes are getting their own dedicated show! In this heartfelt solo episode, I talk about why this change is happening, how it will serve you better, and what to expect from both podcasts moving forward.Key Takeaways:The journey from COVID-era interviews to a powerhouse marketing showWhy I'm launching a second podcast (and why now)What will stay the same and what's changingWhat you can expect from "Marketing Trends Now"How to stay connected and never miss an episodeTimestamps:[00:00] Reflecting on 5 years of Rocky Mountain Marketing[01:00] How the podcast started during COVID[02:30] Evolving from local interviews to national experts[03:00] What inspired the QuickCast episodes[04:00] The announcement: Introducing Marketing Trends Now[05:00] What's changing—and what's staying the same[06:00] How to subscribe, stay updated, and support the launchBe the first to know when Marketing Trends Now drops

Sign Up with Metricool today!https://metricool.com/katieIn this episode of Rocky Mountain Marketing, I'm joined by the brilliant Neal Schaffer—fractional CMO, author of Digital Threads, and all-around marketing strategist. If digital marketing feels like a never-ending to-do list, Neal's practical framework will help you shift from chaos to clarity.We dive into how entrepreneurs can stop spinning their wheels and start creating marketing that actually works. From making AI your content partner (not a content vending machine) to building SEO-rich assets that work across platforms, this is the strategy-first, stress-less episode your business needs.Key Takeaways:Why your discoverability strategy matters more than everHow to simplify your entire content workflow with Neal's “SES” methodHow to use AI to support your voice, not replace itWhat “owned assets” actually mean—and why email matters more than Instagram likesTime Stamps:0:00 – Why digital marketing feels overwhelming for so many3:30 – The SES framework: Search, Email, Social6:15 – Building a discoverability engine using SEO + AI10:00 – The importance of content repurposing14:45 – How to stop wasting time on low-impact social21:00 – AI tips: how to use it for ideation, strategy, and support23:30 – Where to start when you're ready to get strategicReady to work smarter, not harder? Hit that follow button and DM me on Instagram (@iamkatiebrinkley) if this episode gave you clarity! I'd love to hear your thoughts.Visit Neal Schaffer's social media pages:Website: https://nealschaffer.com/LinkedIn: https://www.linkedin.com/in/nealschaffer/Instagram: https://www.instagram.com/nealschafferYoutube: https://www.youtube.com/nealschafferLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DigitalMarketingStrategy #AIForBusiness #EntrepreneurTips #MarketingPodcast #ContentMarketing #BrandVoice #EmailMarketing #SmallBusinessGrowth #MarketingMadeSimple #SocialMediaOverwhelm Hosted on Acast. See acast.com/privacy for more information.

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.Start your free trial now and see how it fits your business.https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2Let's be honest—social media can feel like a full-time job. If you've been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I'm walking you through a step-by-step plan to start showing up online with purpose and clarity. This isn't about doing everything—it's about doing the right things.Key Takeaways:Why setting a social media goal is your first (and most important) stepHow to pick the best platform(s) for your audience and sanityWhat your bio should say to keep people aroundThe 3 content types that connect and convertHow to engage without it eating up your whole dayTimestamps:(00:00) Why social media feels so hard for business owners(01:00) Step 1: Set a clear goal(02:00) Step 2: Choose the right platforms (not all of them)(03:00) Step 3: Fix your profile and bio(04:00) Step 4: Create content with a purpose(05:00) Step 5: Engage like a human beingFeeling stuck or just need a second set of eyes on your strategy?Let's build a plan that works for you. Head to Next Step Social and Podcasting and book a strategy session.You don't need to do it all—just the stuff that actually moves the needle.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #SmallBusinessTips #KatieBrinkley #QuickCast #RockyMountainMarketing #ContentCreationTips #OnlineMarketing #SocialMediaStart #Quickcast #MarketingSimplified #Podcast Hosted on Acast. See acast.com/privacy for more information.

Sign Up with Metricool today!https://metricool.com/katieIf you've ever felt overwhelmed by AI or unsure how to actually use it in your business—this episode is for you. I sat down with Allie Bloyd, Facebook ads expert, multi-seven-figure coach, and AI pioneer, to talk about how she uses AI to build everything from high-converting funnels to entire programs—fast. We're diving deep into how she trains AI to match her voice, why every business owner needs an AI strategy, and how she's using automation to save time and build deeper client relationships.Key Takeaways:Why AI isn't just for “tech people” anymoreHow Allie built her own copywriting bot (and how it helps students succeed)The secret to balancing automation with personalization in salesTips for creating custom GPTs tailored to your businessHow her AI avatar built and launched a full programWhere to start with AI—especially if you're overwhelmedTimestamps:(00:02) Why AI doesn't have to be scary(01:38) Meet Allie Bloyd and her journey into marketing(04:08) Why she was initially skeptical of AI(06:01) Building the “Allie Bloyd Copy Bot”(08:25) Using AI for team training and operations(11:12) How she launched a full course using an AI avatar(14:07) Using voice AI to scale outbound sales(17:28) How to train AI to sound like you(20:42) Creating your “business AI Bible”(30:52) Final thoughts: AI as your time-saving co-pilotWant to get ahead with AI like Allie? Check out her membership at onlineprofits.ai for step-by-step implementation guides, templates, and more.Visit Allie Bloyd's social media pages:Website: https://onlineprofits.ai/join-3814LinkedIn: https://www.linkedin.com/in/alliebloyd/Instagram: https://www.instagram.com/alliebloydmedia/?hl=enYoutube: https://www.youtube.com/c/AllieBloyd#AIMarketing #DigitalMarketing #AllieBloyd #FunnelBuilder #FacebookAds #MarketingPodcast #EntrepreneurTips #RockyMountainMarketing #KatieBrinkley #Podcast #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.Start your free trial now and see how it fits your business.https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2If managing your social media feels harder than it should be—you're not alone. In this Quickcast, I'm sharing why I made the switch from Loomly to Metricool, the real benefits I've seen, and what you should consider when choosing a social media management tool. If you're tired of juggling messages, tracking metrics manually, or wasting time with clunky workflows, this episode is for you.Key Takeaways:The 3 biggest reasons I switched to MetricoolWhat makes Metricool's analytics more actionable than Loomly'sWhy the Unified Inbox is a game changer for time-savingHow I automate recurring posts without lifting a fingerWhat features you really need based on your business stageA side-by-side comparison of Loomly vs. MetricoolTimestamps:(00:48) The moment I realized Loomly wasn't enough(01:39) What I was looking for in a new tool(02:20) Why Metricool met the moment(03:00) Analytics that give you strategic clarity(04:00) The Unified Inbox that saves hours(05:00) Automation for evergreen content(06:00) Pricing, white labeling, and client-ready reports(07:25) Should YOU make the switch?Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.Click here to start your free trial and see how it fits your business.https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlabNeed help choosing the right platform or setting up your strategy? DM me @katiebrinkley or visit Next Step Social and Podcasting.#SocialMediaTools #Metricool #Loomly #MarketingWorkflow #SocialMediaStrategy #QuickCast #KatieBrinkley #RockyMountainMarketing #Podcast #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that's visual marketing at work. In this episode of Rocky Mountain Marketing, I'm joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you're not a designer, and what AI means for the future of brand identity.Key Takeaways:1. How design impacts brand trust and sales2. The difference between visual branding and brand strategy3. Why consistency is the most powerful brand asset4. How small businesses can compete visually with the big brands5. Ethical considerations in AI-generated visuals6. Tools that marketers can use (without going to design school)Timestamps00:00 Introduction to Visual Marketing01:12 Meet Jim MacLeod: Designer Turned Marketer02:11 The Journey from Design to Marketing05:00 The Science of Visuals in Branding07:04 Practical Tips for Creating Memorable Visuals11:56 AI's Impact on Design and Marketing14:58 Tools and Techniques for Non-Designers17:26 Ethical Considerations in AI and Design18:11 Future of Design in the Age of AI21:57 Conclusion and Key TakeawaysGrab Jim MacLeod's new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.Sign Up with Metricool today!https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=youtube&utm_term=q2Visit Jim MacLeod's social media pages:Website: https://book.jimmacleod.com/LinkedIn: https://www.linkedin.com/in/jimmacleod/Instagram: https://www.instagram.com/jimmacleod/Youtube: https://www.youtube.com/@JimMacLeodLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity Hosted on Acast. See acast.com/privacy for more information.

Tired of posting every day and still seeing crickets? I get it. In this QuickCast episode of Rocky Mountain Marketing, I'm giving you five actionable, proven strategies to grow your social media—even if you're starting from scratch. These aren't hacks for vanity metrics. These are growth moves that build visibility, connection, and actual engagement.Key Takeaways:Why 5–7 second short videos are your best growth toolHow shouting out creators can increase your reach (for free)The bio tweak that makes followers stick aroundWhy being “for everyone” actually hurts your brandHow to collaborate your way to more visibilityTimestamps:(00:00) Why your posts aren't landing(01:00) Tip #1: Ultra-short form video that drives replays(03:00) Tip #2: Shout out top creators for organic reach(04:00) Tip #3: Use a clear value statement in your bio(05:00) Tip #4: Don't be for everyone—find your lane(07:00) Tip #5: Partner up to grow smarter, not harderWant a content strategy that doesn't rely on burning yourself out?Book a 1:1 strategy intensive with me at Next Step Social and Podcasting and walk away with a plan you can actually stick to—and see results from.Whether you're a creator, coach, or business owner, I'll help you turn your social presence into a system that drives real growth.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaTips #QuickCast #GrowOnSocial #InstagramGrowth #KatieBrinkley #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.

Ever feel like content creation is a hamster wheel you can't escape? You're posting daily, showing up everywhere, and still not seeing real results. My guest today, Jessica Stansberry, has built a business that works for her—24/7. In this episode, we talk about how she uses YouTube to create evergreen content that generates leads and sales on autopilot, how to overcome your fear of showing up on video, and why the right title and thumbnail might matter more than your content.Key Takeaways:Why YouTube beats short-form platforms for longevityHow to overcome fear and insecurities on cameraThe real “rules” for video length, titles, and thumbnailsJessica's SEO strategy for being found months (or years) laterTips for building a freedom-first business model with contentTimestamps:[00:05] The problem with the content hustle[01:09] Meet Jessica Stansberry: Content machine + freedom advocate[04:21] Why YouTube > Reels & TikTok for ROI[05:51] How to get started—even if you're scared[08:50] Ideal YouTube video length explained[10:39] Making your content entertaining (even if you're "boring")[13:22] Insecurities on camera—and why they don't matter[19:55] What's inside Jessica's Post to Profit program[21:23] How she does keyword research (TubeBuddy + Keywords Everywhere)[24:40] Getting found in Suggested vs. Search[26:27] Title + Thumbnail strategy that drives real clicksReady to start making content that actually converts? Grab Jessica's Post to Profit program and learn how to create digital products and videos that earn while you sleep. Sign Up with Metricool today!https://metricool.com/katieTry Keywords Everywhere:https://keywordseverywhere.com/Visit Jessia Stansberry's social media pages:Website: https://heyjessica.com/LinkedIn: https://www.linkedin.com/in/jessicastansberry/Instagram: https://www.instagram.com/jessicastansberry/Youtube: https://www.youtube.com/@jessicastansberryLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EvergreenContent #YouTubeMarketing #ContentStrategy #JessicaStansberry #PassiveIncome #RockyMountainMarketing #PostToProfit #ContentCreationTips #VideoMarketing #DigitalCourses #ContentAutomation #KatieBrinkley #YoutubeStrategy Hosted on Acast. See acast.com/privacy for more information.

If it feels like you're still hustling on Instagram without getting traction—you might be playing by the wrong rules. In this week's Rocky Mountain Marketing Quick Cast, I break down Instagram's official top three priorities for 2025—and what they actually mean for creators and small businesses like YOU.In just a few minutes, you'll learn:Why original content matters more than everHow Instagram is finally leveling the playing field for smaller creatorsWhy jumping on trends fast (and with clarity) is your new superpowerThe real truth about hashtags in 2025Instagram is shifting. If you shift with it, you're going to win.It's time to stop playing by yesterday's rules.Instagram is shifting—and if you move with it, you'll build real momentum, not just noise.Ready to simplify your content strategy and actually grow?Listen to this Quickcast now and discover how to show up smarter, faster, and more authentically in 2025.Need a plan tailored to YOUR business? Book a strategy call at nextstepsocial.agency and let's create a content roadmap that gets you seen and heard.Timestamps:00:00 – Why most creators are stuck in 202000:14 – Instagram's 2025 top priorities overview01:00 – Instagram's new focus on original content02:15 – Why reposting and aggregator accounts will lose reach03:00 – How smaller creators are finally getting discovered04:00 – How faster trend detection changes your posting strategy05:00 – The real deal about hashtags in 202506:45 – Quick recap + how to shift your content nowLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramMarketing #CreatorTips #RockyMountainMarketing #KatieBrinkley #SocialMediaTrends #OriginalContent #SmallCreatorGrowth #InstagramUpdates #QuickCast #DigitalMarketingTips Hosted on Acast. See acast.com/privacy for more information.

If networking feels awkward, transactional, or straight-up exhausting—you're not alone. But this week on Rocky Mountain Marketing, I'm chatting with Melissa Snow, business relationship strategist and founder of Powerful Women Rising, to show you a better way.Inside this episode, we unpack:Why traditional networking feels so fake—and how to fix itHow real relationships grow your business faster than any adWhat new entrepreneurs need to know before stepping into the roomThe secret to follow-up that doesn't feel slimyHow to use networking to build your community (not just your client list)If you're ready to ditch the awkwardness and start building genuine connections that fuel your business, this episode is for you.Sign Up with Metricool today!https://metricool.com/katieJoin Melissa's community of Facebook:https://www.facebook.com/groups/pwrnetworkingVisit Melissa Snow's social media pages:Website: https://powerfulwomenrising.com/LinkedIn: https://www.linkedin.com/in/powerfulwomenrising/Powerful Women Rising Podcast: https://open.spotify.com/show/7C2xyZwjtnW6pLhl3rZIQs?si=7056135146b547dfLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#NetworkingTips #EntrepreneurMindset #RockyMountainMarketing #QuickCast #KatieBrinkley #BusinessRelationships #PowerfulWomenRising #CommunityOverCompetition #BusinessGrowth #EntrepreneurLife Hosted on Acast. See acast.com/privacy for more information.

This week's Rocky Mountain Marketing Quickcast wraps up our account recovery series with one of the most overlooked (but critical) platforms: LinkedIn. You may not post there often—but your future clients, collaborators, podcast hosts, and even the media absolutely check it. And if your LinkedIn gets hacked, the damage isn't just annoying—it's reputation-ruining.In under 10 minutes, I walk you through:What to do if your LinkedIn is hacked or compromisedHow LinkedIn's recovery partner (Persona) actually worksWhat ID you'll need to submit—and why it's legitA full post-hack checklist to secure your professional presenceDon't wait until your reputation is at risk. This is your proactive LinkedIn playbook.Time Stamps00:00 – Why LinkedIn matters more than you think00:30 – The dangers of low LinkedIn activity01:10 – Yes, even 2FA accounts get hacked01:45 – Step-by-step: How to start recovery with LinkedIn02:30 – What is Persona and why it's safe03:15 – ID verification: What you'll need04:00 – How fast LinkedIn responds after ID submission04:30 – Create a rock-solid new password05:00 – The ultimate post-hack LinkedIn checklist06:15 – Why one hacked post could cost you clients07:00 – Final mindset shift to stay ahead of threats08:00 – Closing tips & how to protect your reputationLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #AccountRecovery #RockyMountainMarketing #QuickCast #KatieBrinkley #CyberSecurityTips #LinkedInMarketing #ReputationMatters #SocialMediaHacks #DigitalSafety Hosted on Acast. See acast.com/privacy for more information.

If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I'm sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.Inside this value-packed episode, AJ shares:Why LinkedIn ads cost more—and why it's worth itWho should actually be running LinkedIn ads (and who shouldn't)How to build a powerful three-stage LinkedIn funnelCommon LinkedIn ad mistakes (and how to fix them)How $5K a month can scale your B2B marketing—if you do it rightTimestamps:00:00 – Why LinkedIn ads seem expensive01:00 – Meet AJ Wilcox, founder of B2Linked02:30 – When LinkedIn ads make sense (and when they don't)04:30 – How LinkedIn targeting blows other platforms away06:00 – How scarcity drives LinkedIn's ad prices08:00 – What kind of video content works best right now10:30 – LinkedIn's new video feed: what advertisers should know12:00 – Building a 3-stage LinkedIn funnel15:30 – What to expect for costs per click and per lead18:00 – Why your sales process needs to nurture, not rush20:00 – How to structure your budget across the funnel22:30 – DIY mistakes and LinkedIn ad traps to avoid29:00 – AJ's dream ad campaign and final adviceThis is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.Sign Up with Metricool today!https://metricool.com/katieJoin AJ's community of LinkedIn Ads fanatics:https://fanatics.b2linked.com/Visit AJ Wilcox's social media pages:Website: https://b2linked.com/LinkedIn: https://www.linkedin.com/in/wilcoxaj/LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox Hosted on Acast. See acast.com/privacy for more information.

Locked out of TikTok? Whether it's a forgotten password, a hacked account, or an unexpected ban, today's Quickcast gives you the step-by-step blueprint to get back in—fast. In this no-fluff episode, I'm breaking down what to do right now if your TikTok account goes dark, and the exact ways to recover it safely.Inside this 8-minute strategy drop, I cover:How to reset your TikTok password (even without email or phone access)What to do if your account is banned, hacked, or deletedRecovery methods for login via Facebook, Google, or AppleA TikTok security checklist to prevent future disastersIf you're a business owner, creator, or agency using TikTok, this is a must-listen. Save it, share it, and make it part of your monthly maintenance routine. 00:00 – Intro: TikTok trouble is real 01:00 – Forgot password? Here's the easy reset method 01:45 – What to do when you can't access email or phone 02:30 – How to appeal a banned TikTok account 03:15 – Fixing ad account suspensions in TikTok Ads Manager 04:00 – Deleted your account? You might still recover it 04:45 – What to do if you lost access to 2FA 05:30 – Recovering logins via Facebook or Google 06:00 – Signs you've been hacked + how to fix it 07:00 – Katie's TikTok Security Checklist 08:00 – Final tips & monthly action stepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokAccountRecovery #QuickCast #RockyMountainMarketing #KatieBrinkley #TikTokHelp #SocialMediaStrategy #CreatorSupport #TikTokSecurity #DigitalMarketingTips #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt a bit weird sliding into someone's DMs to connect? It can feel intrusive, like you're overstepping. I get it - I've been there too! But here's the thing - the DMs are where the magic happens in business. You just have to know how to show up authentically and add value. My amazing guest Jenna Larson has mastered the art of organic DMs without sleaze. She helps female entrepreneurs use social media to attract dream clients... without ads or going viral!I loved talking with Jenna about making genuine connections and serving people well. Her advice completely changed my DM strategy - and I know it will help you too! Let me know what you think in the comments! Were any of these tactics new to you? How will you apply them? I can't wait to connect more in the comments!In this episode, you will be able to:Discover how to increase sales through personalized engagement in your DMs.Unlock the power of Group Track for enhancing your social CRM strategies.Learn the secrets to building strong and lasting relationships through DMs.Master the art of creating effective and impactful DM outreach strategies.Explore the benefits of automating DM follow-ups to boost your sales success.The key moments in this episode are:00:00:00 - The Challenge of DMs on Social Media00:01:12 - The Journey of Group Track00:04:40 - The Myth of Going Viral00:05:21 - Making Genuine Connections00:10:56 - Engaging with New Followers00:12:46 - Importance of Continuous Communication00:14:33 - The Role of Group Track in Lead Management00:17:16 - Effective DM Outreach Strategy00:19:23 - Uncovering Leads' Needs00:22:59 - Sales Conversion in DMs00:25:02 - Engaging with Followers00:25:41 - Leveraging Competitor's Followers00:27:50 - Leveraging Automation for Outreach00:29:57 - Reaping the Benefits of Follow-up00:32:03 - Community and Service Sign Up with Metricool today!https://metricool.com/katieVisit Jenna Larson's social media pages:Website: https://grouptrackcrm.com/LinkedIn: https://www.linkedin.com/in/jenna-larson-41659827/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DMMarketing #GroupTrackCRM #SocialSellingStrategy #RockyMountainMarketing #KatieBrinkley #SmallBusinessMarketing #LeadGeneration #OnlineBusinessTools #AuthenticSelling #PodcastForEntrepreneurs Hosted on Acast. See acast.com/privacy for more information.

Ever opened your Instagram and realized your account was hijacked? You've probably been told to just change your password and hope for the best, right? But let's face it, that's like putting a band-aid on a broken bone – it's not going to fix the real problem. The frustration of losing control of your digital storefront and networking space is beyond inconvenient – it's personal and impacts your business. Ready to learn the real steps to recover your hacked Instagram account and secure it for good?In this episode, you will be able to:Safeguard your Instagram account with these essential recovery steps.Strengthen your Instagram security with two-factor authentication.Master the art of changing your Instagram password for maximum protection.Arm yourself with the knowledge to prevent Instagram account hacks.Unlock the secrets of contacting Instagram for successful account recovery.The key moments in this episode are:00:00:00 - The Importance of Securing Your Instagram Account00:01:22 - Recovering a Hacked Instagram Account00:03:34 - Contacting Instagram for Support00:04:56 - Preventing Future Hacks00:06:51 - Sharing and Connecting Beyond the Podcast Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramMarketing #IGStoriesStrategy #SocialMediaGrowth #ContentMarketingTips #DailyEngagement #InstagramForBusiness #StoryMarketing #PersonalBrandGrowth #DigitalMarketingTips #VisibilityMatters #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

If you're feeling like you're creating content but hearing crickets, and if you feel like you're speaking to everyone but connecting with no one, then you are not alone! Are you tired of feeling like you're just yelling into the void, creating content that's not turning into sales? If you're ready to build a loyal tribe and turn your audience into raving fans, then this is exactly what you need. Let's uncover the strategies to build your first 1000 person tribe and make it the key to your long-term success.This week's special guest is Catharine O' Leary. Catharine O'Leary is a seasoned marketing strategist who has worked with renowned brands such as Apple and Pepsi. With her expertise, she now focuses on helping entrepreneurs attract their first 1000 true fans through smart lead magnets and scalable audience building strategies. Her deep understanding of the power of personal branding and storytelling in marketing, combined with her practical approach, makes her a valuable resource for small business owners looking to enhance their email marketing strategies and lead generation. Catharine's insights and tips will undoubtedly provide valuable guidance for anyone seeking to grow a loyal tribe and achieve long-term success in their business.In this episode, you will be able to:Master the art of building your first 1000 person tribe and watch your small business thrive.Uncover the power of using AI for audience building strategies and revolutionize your approach to marketing.Create irresistible lead magnets that entrepreneurs can't resist, and watch your leads soar.Transform your small business with email marketing strategies that pack a punch.Harness the strength of personal branding and storytelling to captivate your audience like never before.Sign Up with Metricool today!https://metricool.com/katieJoin CIA now. https://clientintelligenceagency.com/?affid=bffgVisit Catharine O'Leary's social media pages:Website: https://clientintelligenceagency.comLinkedIn: https://www.linkedin.com/company/catharineolearyconsultingEmail: catharine@catharineoleary.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PersonalBranding #BrandStrategy #EntrepreneurTips #VisibilityMatters #MarketingStrategy #BusinessGrowth #OnlinePresence #AuthenticBranding #AIinMarketing #FemaleEntrepreneurs #KatieBrinkley #CatharineOLeary Hosted on Acast. See acast.com/privacy for more information.

In this Quickcast, I'm walking you through what to do if your Facebook account gets hacked—or better yet, how to protect yourself before it happens. With a half-million users infected by a Vietnamese hacker group in 2023, it's more important than ever to tighten your digital security. Whether you're dealing with a total lockout, impersonation, or just want to stay ahead of the curve, this episode has your back.What You'll Learn:The first steps to take if your Facebook account is compromisedHow to recover access (even if a hacker changed your info)What to do if someone's impersonating you on FacebookFacebook security settings you should update right nowThe best tools to manage passwords and prevent future attacksHow to Recover a Hacked Facebook Accounthttps://nextstepsocial.agency/facebookrecoveryLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookHacked #FacebookSecurity #SocialMediaTips #KatieBrinkley #RockyMountainMarketing #DigitalSafety #EntrepreneurSecurity #SocialMediaMarketing #OnlineBusinessTips #Quickcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it's probably not your offer—it's how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.What You'll Learn:The key difference between “thinkers” and “doers” in your audienceWhy pain marketing is outdated—and what to do insteadHow to position your offer as a need to haveThe concept of your “Angle of Mastery” and how to discover yoursFabi's process for creating messages that magnetize your ideal clientsTimestamps:00:00 – Intro: Why you're attracting the wrong people01:00 – What are power buyers?04:30 – Why pain marketing repels the right audience08:15 – Discovering your Angle of Mastery12:00 – A real-life transformation story17:45 – Messaging that creates urgency (without fake scarcity)24:00 – Need-to-have vs. nice-to-have: The content shift29:00 – Where to find Fabi + Final thoughtsSign Up with Metricool today!https://metricool.com/katie/Visit Fabi Paolini's social media pages:Website:https://www.fabipaolini.com/LinkedIn: https://www.linkedin.com/in/fabipaoliniUncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.comBook your 15-min messaging session: brandmessagesession.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PowerBuyers #MessagingStrategy #AngleOfMastery #BrandMessaging #AuthenticMarketing #ClientAttraction #MarketingMindset #FabiPaolini #RockyMountainMarketing #KatieBrinkley #PodcastMarketing #MarketingTips #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of Facebook's new Friends feed on your business strategy. It's not just about the algorithm changes, it's a whole new game. But how can you adapt and thrive in this evolving digital landscape? Get ready to unlock the secrets of using personal profiles for business exposure and discover the key to engaging with your audience in the age of agility. The unexpected twist in Facebook's strategy might just be the opportunity you need to skyrocket your business. Are you ready to embrace the change and elevate your digital marketing game? Stay tuned to find out how to navigate this new frontier and take your business to new heights. It's time to dive into the next level of Facebook strategy and unlock your business's full potential.In this episode, you will be able to:Understand how Facebook's new Friends feed impacts your business visibility and reach.Adapt your Facebook strategy to maximize business exposure and engagement.Leverage personal profiles to elevate your business presence and connect with your audience.Implement effective engagement strategies to navigate and succeed with Facebook's algorithm.Embrace agility in your digital marketing strategy to stay ahead in the ever-evolving online landscape.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookStrategy #FriendsFeed #Engagement #Community #SocialMediaUpdate #SocialMediaNews #BusinessVisibility #DigitalMarketing #SocialMediaAlgorithm #Adaptability #KatieBrinkley #Algorithm Hosted on Acast. See acast.com/privacy for more information.

Feeling lost in the sea of content creation? Ever thought the key to scaling your business lies in just one conversation? Get ready to be surprised because the unexpected secret to growing your audience and business clarity might not be what you think. Stay tuned for a revelation that will change the way you approach content creation. It's time to unlock the power of authentic connection and educational impact. Are you ready to take your content game to the next level? Let's dive in and discover the unexpected path to real growth and engagement.In this episode, you will be able to:Master strategies for scaling your business and reaching new heights of success.Foster a thriving online community for creatives and amplify your impact.Conquer the fear of creating content and unleash your creative potential.Hone your writing skills to elevate the quality and impact of your content creation.Expand your audience by creating engaging and educational content that resonates with your community.The key moments in this episode are:00:00:00 - Feeling Stuck and Overcoming Challenges 00:02:06 - Overcoming Self-Doubt and Embracing Change 00:08:04 - Finding Meaning and Motivation 00:11:30 - Pursuing Purpose and Attracting Clients 00:12:51 - Building Relationships with Brands on Social Media 00:14:41 - Authentic Growth and Profitable Partnerships 00:19:01 - The Power of Questions Over Answers 00:19:41 - Reciprocity in Content Creation 00:23:02 - Developing Essential Skills for Content Creation 00:25:16 - The Power of Writing and Content Creation 00:26:07 - Making Content with Purpose 00:27:39 - Embracing the Educator Mindset 00:27:55 - Finding Clarity through Passionate Conversations 00:28:22 - Connecting with Chris DoeVisit Chris Do's social media pages:Website: https://www.thefutur.com/LinkedIn: https://https://www.linkedin.com/in/thechrisdo/www.linkedin.com/in/thechrisdo/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BrandStrategy #MarketingTips #ChrisDo #BusinessGrowth #BrandingExpert #ContentMarketing #MarketingStrategy #DigitalMarketing #BrandBuilding #RockyMountainMarketing Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard these myths about building client trust in business? Myth 1: Clients who question your pricing are just trying to negotiate. Myth 2: Clients who want to change your process are just seeking efficiency. Myth 3: Clients who demand endless revisions are just perfectionists. I'll share the truth about these myths and how to earn back client trust. Stay tuned for the game-changing strategy.In this episode, you will be able to: Establishing Client Trust: Learn the secrets to building strong, lasting relationships with your clients. Recognizing Client Trust Issues: Discover the subtle signs that indicate a client may be lacking trust in your business. Regaining Client Trust: Unlock the strategies to earn back your client's confidence and trust in your services. Clear Expectations with Clients: Master the art of setting and communicating clear expectations to ensure project success. Social Proof for Trust Building: Uncover the power of using social proof to boost trust and credibility with your clients. Ready to build stronger client relationships and earn back trust? Tune in to this week's episode of Rocky Mountain Marketing Quick Cast. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ClientTrust #BusinessGrowth #MarketingTips #EntrepreneurLife #ClientCommunication #DigitalMarketing #SmallBusinessOwner #BuildingTrust #ServiceBasedBusiness #CustomerRelationships Hosted on Acast. See acast.com/privacy for more information.

Unmute yourself and watch your business soar! Imagine if the key to unlocking success wasn't just a strategy or marketing hack, but simply learning how to unmute yourself. Rachel Druckenmiller, an award-winning keynote speaker, TEDx speaker, and singer-songwriter, shares powerful insights on breaking free from self-doubt and stepping into your full potential. But here's the unexpected twist: Rachel's journey to empowerment involves singing, vulnerability, and embracing imperfections. Discover how she overcame self-doubt, burned out, and found her voice to unlock new opportunities. If you're ready to stop playing small and start owning your voice, this is one conversation you don't want to miss. Rachel's story will inspire you to take bold, calculated risks and transform your business through authenticity and action. Tune in to discover the surprising link between vulnerability and leadership, and learn how to leverage your unique stories for personal branding. Get ready to unmute yourself and unleash yourIn this episode, you will be able to:Master the art of overcoming self-doubt as an entrepreneur can transform your business journey. Discover effective strategies to unmute your voice and stand out in the competitive world of business. Embrace vulnerability can have a profound impact on your leadership style and the way you connect with others in the business world. Learn how taking action can be the key to building confidence and achieving success as an entrepreneur. Learn the power of personal branding through sharing unique and compelling stories that resonate with your audience. Let's continue the conversation. What's one small, bold step you can take today to unmute yourself in your professional journey and lead with confidence?Visit Rachel Druckenmiller's social media pages:Website: https://www.racheldruckenmiller.com/LinkedIn: https://www.linkedin.com/in/rachelbdruckenmiller/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#UnmuteYourself #PersonalGrowth #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

If you've ever posted on LinkedIn and hoped the algorithm would do its magic, only to have your content disappear into the void, you're not alone. But what if you could guarantee your insights landed directly in your audience's inbox? That's exactly what LinkedIn newsletters do.In this episode, I break down why LinkedIn newsletters are one of the most powerful tools for thought leaders and businesses. With LinkedIn rolling out new analytics, it's now easier than ever to track your newsletter's success, optimize engagement, and connect with your audience without fighting the algorithm.In this episode, you'll learn:How LinkedIn newsletters help you bypass the algorithm: No more relying on post reach—your content goes straight to your subscribers.Why newsletters are a game-changer for thought leadership: Build authority, expand your reach, and stay top of mind with your audience.How to use LinkedIn's new analytics for better engagement: Learn about open rates, email sends, and subscriber behavior.The best strategies for growing your newsletter audience: From optimizing subject lines to repurposing content across platforms.Why monetization is now possible with LinkedIn newsletters: Discover how to leverage sponsorships and paid promotions to create a new revenue stream.Ready to take control of your LinkedIn content strategy? Subscribe to Rocky Mountain Marketing and visit KatieBrinkley.com for expert insights on growing your brand and maximizing your reach.Checkout Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://nextstepsocial.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInMarketing #SocialMediaStrategy #LinkedInNewsletters #ContentMarketing #MarketingTips #LinkedInGrowth #DigitalMarketing #ThoughtLeadership #EmailMarketing #BusinessGrowth #BrandBuilding #MarketingExpert #SocialSelling #B2BMarketing #ContentStrategy Hosted on Acast. See acast.com/privacy for more information.

The digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.In this episode, I sit down with Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, to discuss what's working (and what's not) in content marketing today. Robert has helped brands like NASA, Hilton, and Salesforce refine their content strategies, and now he's sharing the insights you need to stand out.From shifting away from content “containers” to leveraging AI in a smart way, we cover everything businesses need to build a strategy that drives results. If your content isn't performing the way you want, this episode is packed with valuable takeaways.In this episode, you'll learn:Why businesses need to rethink their content strategy: Most brands still create content based on format first, rather than leading with a strong story.How AI is reshaping content creation and SEO: AI isn't just about speed—it's about creating smarter, more effective content that resonates with your audience.The role of original research in establishing authority: Data-backed content is a powerful tool for thought leadership and long-term SEO value.Why organic reach is declining and how to adapt: The days of easy traffic from Google and social media are fading—discover where to shift your focus.How to repurpose content for maximum impact: A single great idea can (and should) fuel multiple pieces of content across platforms.Want to create content that stands out? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and free tools to level up your content strategy today!Checkout Podmatch today!joinpodmatch.com/KatieVisit Robert Rose's social media pages:Website: https://seventhbear.com/This Old Marketing Podcast: https://www.thisoldmarketing.com/LinkedIn: https://www.linkedin.com/in/robrose/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #MarketingStrategy #DigitalMarketing #SEOTrends #ContentCreation #AIMarketing #SocialMediaGrowth #MarketingTips #ThoughtLeadership #MarketingSuccess #OnlineVisibility #LeadGeneration #MarketingForBusiness #ContentMarketingTrends #MarketingInnovation #RobertRose #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Posting on social media isn't just about showing up—it's about showing up consistently. Yet, so many business owners and content creators struggle to keep up with a posting schedule that actually works. If you've ever felt overwhelmed trying to maintain your online presence, this episode is for you!In this episode, I'm breaking down why consistency matters, how algorithms favor creators who post regularly, and what simple strategies you can implement to keep growing—even when life gets busy.In this episode, you'll learn:Why consistency beats perfection: You don't need viral content to grow—just a steady, reliable presence.How algorithms reward consistency: Platforms like Instagram, LinkedIn, and TikTok prioritize creators who post regularly.The power of batch content creation: Planning ahead can help you post even when you're busy.Easy ways to repurpose content: Maximize every post by turning it into multiple pieces of content.How to build a sustainable social media schedule: Find a rhythm that works for your business and keeps you engaged without burnout.Struggling to stay consistent? Subscribe to Rocky Mountain Marketing for weekly strategies that help you grow online without the stress. Check out Capsho now!katiebrinkley.live/capshoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #ContentMarketing #StayConsistent #SocialGrowth #MarketingTips #SmallBizMarketing #OnlineBranding #InstagramMarketing #LinkedInTips #SocialSuccess #EntrepreneurTips #ContentCreation #MarketingForBeginners #DigitalMarketingTips #SocialMediaGrowth #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

What does it take to create content that not only ranks but converts in today's fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it's about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he's here to break down what's working, what's not, and how you can future-proof your strategy.From the power of LinkedIn newsletters to AI's impact on search rankings, we're covering everything you need to know about making your content work harder and smarter. If you've ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.In this episode, you'll learn:Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!Checkout Capsho now:katiebrinkley.live/capshoVisit Andy Crestodina's social media pages:Orbit Media Studios Website: https://www.orbitmedia.comLinkedIn: https://www.linkedin.com/in/andycrestodina/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

If you're still posting like it's 2024, you're already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.In this episode, I dive into the biggest social media trends backed by real data—not just opinions.In this episode, you'll learn:Why Instagram engagement is down and how to fix itHow TikTok remains the best platform for organic reachWhy LinkedIn is now prioritizing short-form videoThe rise of YouTube Shorts and why you should be thereHow engagement has shifted to saves, shares, and DMsWant to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!Join the Podmatch community today!joinpodmatch.com/katieLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about writing a book but felt overwhelmed by the process? You're not alone! Many entrepreneurs hesitate to take the leap, but in today's digital landscape, publishing a book is one of the most powerful ways to establish authority, attract new opportunities, and grow your business.In this episode, I sit down with Matt Briel of Lulu and Tilt Publishing to talk about why now is the perfect time to write a book and how self-publishing can give you more control over your brand, revenue, and audience engagement.In this episode, you'll learn:Why publishing a book positions you as an authority in your industry: A book isn't just a product—it's a credibility booster that sets you apart from competitors.How a book can become your best marketing tool: Books open doors to media features, speaking engagements, and new business opportunities.The benefits of selling your book directly to your audience: Self-publishing gives you control over your profits, branding, and reader connections.How writing a book helps refine your brand message: The process forces you to clarify your expertise, making you a stronger communicator.Why AI tools make writing easier than ever: From structuring your book to generating ideas, AI helps speed up the process while keeping your authentic voice.If you've been waiting for the right time to write your book, this is it! Subscribe to Rocky Mountain Marketing for more expert insights, and visit katiebrinkley.com to start building your brand today!Get Metricool today!katiebrinkley.live/coolJoin us in CEX this August 24-26, 2025https://cex.events/Visit Matt Briel's social media pages:Lulu Press Website:http://www.lulu.comTilt Publishing Website:https://www.thetilt.com/publishingLinkedIn: https://www.linkedin.com/in/matt-briel/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AuthorBranding #EntrepreneurSuccess #SelfPublishing #BookMarketing #MarketingStrategies #BusinessGrowthTips #PersonalBranding #ThoughtLeadership #ContentCreation #AIforWriters #BuildYourBrand #PublishingTips #OnlineMarketing #WriteYourBook #EntrepreneurMindset #MattBriel #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

This isn't just about football—it's a massive marketing event. And this year's ads proved that brands winning in 2025 aren't just running commercials—they're running full-scale multi-platform campaigns.In this episode of Rocky Mountain Marketing, I break down how brands like OpenAI, Carl's Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of their investments—and how small businesses can apply the same tactics.In this episode, you'll learn:Why marketing needs to start before launch day: The best brands build hype early, and you should too.How influencer marketing works (even without influencers): Your network is your best asset—use it to spread your message.The power of nostalgia in branding: People love familiarity, so reviving past content can spark engagement.How to make your marketing feel human: Don't just list features—tell a compelling story that connects with your audience.The importance of a strong call to action: If you're not giving your audience a reason to act, you're losing business.Want to take your marketing to the next level? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start with Metricool today!katiebrinkley.live/coolLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SportsMarketing #MarketingStrategy #ContentMarketing #SocialMediaGrowth #InfluencerMarketing #BusinessGrowth #SmallBusinessMarketing #DigitalMarketing #BrandBuilding #MarketingTips #Entrepreneurship #MarketingForSmallBusiness #SEOForBrands #MarketingSuccess #SocialSelling Hosted on Acast. See acast.com/privacy for more information.

Success isn't just about making money—it's about building the right daily habits. In this episode, I sit down with David Meltzer, a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life.In this episode, you'll learn:Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction and helps eliminate distractions.How the right people can accelerate your success: Finding mentors and collaborators who align with your vision creates faster results.Why small, consistent habits lead to exponential growth: Daily non-negotiables like health, learning, and relationships compound over time.How staying present improves decision-making and reduces stress: Focusing on the now keeps you from getting stuck in past regrets or future anxieties.The power of applying your "why" every day: Success follows when you remove barriers and align your actions with your purpose.Want to shift your mindset for success? Subscribe to Rocky Mountain Marketing for expert insights and strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Get Metricool today!katiebrinkley.live/coolFree Online CourseTHE ROAD TO REVENUE & HAPPINESShttps://free.dmeltzer.com/friday-training-1Visit David Meltzer's social media pages:Email: david@dmeltzer.comLinkedIn: https://www.linkedin.com/in/davidmeltzer2/Website: https://dmeltzer.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#EntrepreneurSuccess #DailyHabits #MindsetMatters #BusinessGrowth #DavidMeltzer #SuccessTips #PersonalDevelopment #EntrepreneurLife #BusinessMindset #LeadershipDevelopment #MarketingPodcast #GoalSetting #GrowthMindset #SuccessDriven #SelfImprovement Hosted on Acast. See acast.com/privacy for more information.

Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you've been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years' worth of videos overnight.So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It's time to pivot and protect your content.In this episode, you'll learn:1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized.2. How to save your existing live videos before they disappear: Once deleted, they're gone for good—download and back them up now.3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn.4. Why this signals a shift in Facebook's strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy.Don't wait until it's too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today!Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEiLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

Struggling with social media reach? You're not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it?In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content's reach, engagement, and conversion. Whether you're using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth.In this episode, you'll learn:1. Why your content isn't reaching enough people: The latest social media algorithm changes and how they affect your posts.2. The secret to shareable content: How to create posts that people actually want to save and send to friends.3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success.4. SEO strategies for social media: How to optimize your profile and posts so more people discover you.5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts.Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don't drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off.Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you're ready to stop guessing and start making data-driven decisions, this episode is for you.In this episode, you'll learn:Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.Why profile interactions and link clicks matter most: Your goal isn't just views—it's getting people to take action.The secret behind video completion rates: If people aren't watching your content until the end, you need stronger hooks.How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterSpeaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #MarketingKPIs #BusinessGrowth #DigitalMarketingTips #EngagementMatters #SocialMediaTrends #MarketingAnalytics #BrandGrowth #ContentMarketing #ConversionOptimization #SocialSelling #MarketingSuccess #DataDrivenMarketing #OnlineBranding #MarketingMetrics Hosted on Acast. See acast.com/privacy for more information.

Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strategies you need for success.This week, I spoke with Gina Suzanne, a visionary entrepreneur with an exceptional ability to delegate, even with ADHD. With a passion for building outstanding teams, Gina specializes in helping businesses find the perfect offshore talent, particularly from the Philippines. Through her own entrepreneurial journey, she has gained valuable insights into the challenges and benefits of hiring remote staff. Gina's approach revolves around strategically matching the unique skills and experiences of offshore employees with the evolving needs of businesses, ensuring effective growth and scaling. Her expertise has proven instrumental in transforming numerous businesses, establishing her as a sought-after expert in the realm of team building and offshore staffing.In this episode, you will be able to:Discover the power of hiring offshore employees for business growth.Uncover the unique benefits of hiring from the Philippines for your business expansion.Master the strategies for finding the right offshore team members to drive your business forward.Overcome the challenges in remote team management and ensure seamless operations.Learn effective tips for scaling your business with offshore staff for sustainable growth.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Gina Suzanne's social media pages:LinkedIn: https://www.linkedin.com/in/gina-suzanne/Website: https://structure2scale.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Entrepreneurship #BusinessGrowth #SmallBusinessTips #ScaleYourBusiness #SuccessMindset #SmartHiring #DelegateToElevate #VirtualAssistant #OutsourcingSuccess #TeamBuilding #WorkSmarterNotHarder #TimeManagement #ProductivityHacks #EntrepreneurLife #LeadershipTips Hosted on Acast. See acast.com/privacy for more information.

What if YOU were the influencer for your brand? In today's episode, I'm breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you're just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simple roadmap to get started. Plus, I'm sharing how podcasting has transformed my business and why I wish I had started sooner.In this episode, you'll learn:1. Why podcasting positions you as an authority: Hosting a podcast establishes you as the go-to expert in your industry, making your brand more recognizable and trusted.2. The biggest myths about podcasting—debunked! Think you need expensive gear or a ‘radio voice'? I'll show you why that's simply not true.3. How to use podcasting to generate leads effortlessly: Your podcast becomes a lead-generation machine by attracting an audience already interested in what you have to say.4. The three must-know steps to launching your podcast: Define your ‘why,' choose your niche, and keep it simple—no overcomplicated setups needed.5. How podcasting creates business opportunities: From attracting sponsors to networking with industry leaders, your podcast can open doors you never imagined.00:00 Introduction: Rethinking Influencer Marketing00:27 The Power of Podcasting00:51 Getting Started with Your Podcast01:57 Why Podcasting is Essential for Business Owners03:04 Defining Your Podcast Strategy05:38 Debunking Podcasting Myths07:36 How Podcasting Grows Your Business08:39 Conclusion: Take the Leap into PodcastingPodcasting is one of the best ways to elevate your brand, and I'm here to help you make it happen. Ready to take the next step?Join my upcoming masterclass where I'll show you how to land top-paying sponsors—grab your spot now at katiebrinkley.live/RMM.Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #BusinessGrowth #InfluencerMarketing #PodcastTips #PersonalBranding #MarketingStrategy #EntrepreneurLife #SocialMediaMarketing #LeadGeneration #PodcastLaunch #AuthorityBuilding #ContentMarketing #MarketingTips #BrandStrategy #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand.In this episode, you'll learn:How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.How Descript's AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand.00:00 Introduction to Today's Episode01:06 Meet Jeff C: The Chief Beard02:24 The Power of Live Shows and Repurposing Content03:08 AI in Content Creation: Opportunities and Challenges08:58 The Future of Social Media and AI12:42 Descript: Revolutionizing Content Editing14:29 Masterclass Announcement: Monetizing Your Podcast15:12 Practical AI Tools for Content Creation25:46 Jeff's Course on Descript30:43 Conclusion and Final ThoughtsIf you're ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff's Descript course for a hands-on tutorial!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Jeff Sieh's social media pages:Descript Course: https://jeffsieh.com/descript101LinkedIn: https://www.linkedin.com/in/jeffsieh12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/toolsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIPoweredEditing #Descript101 #PodcastEditing #VideoEditingAI #WorkSmarterNotHarder #DigitalMarketingTools #ContentCreation #EditingMadeEasy #AIContentTools #TimeSavingTech #RepurposeContent #SocialMediaMarketing #MarketingAutomation #ContentStrategy #PodcastGrowth Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media ads were reading your mind? That's the magic of Meta's data machine, and now, Threads—Meta's microblogging platform—is jumping into the ad game. If you're a business owner, this could be your chance to get in early and gain a competitive edge.But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing, I break down everything you need to know about Threads' new ad rollout, who should be paying attention, and how to determine if it's the right fit for your marketing strategy.In this episode, you'll learn:Why Meta is bringing ads to Threads: With over 300 million users, monetization was inevitable, but what does it mean for brands?How early adopters can benefit from lower ad costs: Getting in before the competition allows businesses to test and refine strategies at a lower price.What makes Threads different from Instagram and Facebook ads: Threads is all about conversation, so traditional ad formats might not work as well.Why your ad strategy must feel organic: Threads users expect authenticity, meaning your ads should blend seamlessly with real conversations.How to decide if Threads ads are right for you: If your audience isn't already active there, it may not be worth the investment just yet.00:00 Introduction to Meta's Data Machine and Threads00:41 Welcome to Rocky Mountain Marketing QuickCast01:03 Threads: The New Ad Frontier02:03 The Evolution of Threads04:18 Ad Customization and Early Opportunities05:59 Masterclass and Productivity Tips08:13 Evaluating Threads for Your Business09:40 The Bigger Picture: Ads Across Platforms11:36 Conclusion and Call to ActionThinking about running ads on Threads?—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ThreadsAds #MetaAdvertising #SocialMediaMarketing #ThreadsForBusiness #MarketingStrategy #DigitalAdvertising #PaidSocial #ThreadsUpdate #SocialMediaTrends #OnlineAdvertising #MarketingForEntrepreneurs #ThreadsAdStrategy #MetaMarketing #ThreadsBusinessGrowth #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

This week, I sat down with the incredibly talented Jamie Caroccio, a copywriter who helps coaches and business owners craft authentic and persuasive copy that connects, sells, and reflects their true personality.In a world where AI is changing how we write, Jamie reminds us why human connection and authentic storytelling are more important than ever. Whether you're leveraging AI or outsourcing your writing, this episode dives into why quality copy remains a cornerstone of effective marketing.In This Episode, You'll Learn:Why AI can't replace emotional intelligence in copywriting and how to blend human creativity with AI tools effectively.The importance of messaging clarity: Jamie explains why your online presence must reflect your expertise and how to position yourself as the go-to authority.How to maintain your voice when outsourcing copy: Jamie shares her step-by-step process to capture your unique tone and style.Tips for writing non-salesy copy: Learn how to sell authentically without sounding sleazy or overly self-promotional.How to collaborate with AI: Discover when to lean on AI for efficiency and where human creativity is irreplaceable.The #1 mistake business owners make when it comes to their copy—and how to fix it by focusing on their audience.00:00 Introduction to Rocky Mountain Marketing Quick Cast00:27 The Impact of AI on Copywriting02:01 Interview with Copywriting Expert Jamie Carrocchio04:52 Jamie Carrocchio's Copywriting Journey07:32 Effective Copywriting Strategies18:57 Leveraging AI in Copywriting30:28 Conclusion and How to Connect with Jamie Carroccio31:28 Final Thoughts and Call to ActionReady to elevate your copywriting strategy and stand out in a crowded digital space? Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Visit Jamie Caroccio's social media pages:Website: https://www.jamiecaroccio.com/LinkedIn: https://www.linkedin.com/in/jamiecaroccio/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#CopywritingTips #AIvsHumanCreativity #DigitalMarketing #AuthenticMarketing #StorytellingInMarketing #EmotionalIntelligence #ContentStrategy #BrandVoice #MarketingSuccess #HumanConnection Hosted on Acast. See acast.com/privacy for more information.

Instagram has made a big change that could affect your content strategy—its new vertical grid layout. In this episode of Rocky Mountain Marketing, I dive into how this update can actually be a huge opportunity for your brand. The shift away from the traditional square grid means that your content now has the chance to take up more space and stand out in users' feeds. But how do you make it work for you?I'll walk you through how to optimize your Instagram profile for the vertical grid, why it matters for your brand's visibility, and how to adapt your content to fit this new look. From leveraging the vertical orientation for better engagement to experimenting with Reels, this episode will ensure you're ready for Instagram's changes.In this episode, you'll learn:Why the new vertical grid layout matters for brand visibility: The larger thumbnails help your content take up more screen space, increasing its chance of being noticed.How to audit your current Instagram grid: Check what's still relevant and archive outdated posts to align with the new vertical format.Why switching to vertical content will save time: Design all graphics in vertical format from now on to streamline your content creation process.How Reels can boost your engagement: Incorporate Reels into your content strategy to take full advantage of Instagram's focus on vertical video.Why flexibility is key in social media: Stay adaptable as platforms evolve, and continue experimenting with new content styles to stand out.00:00 Introduction: The Instagram Grid Dilemma00:27 Welcome to Rocky Mountain Marketing00:53 Understanding Instagram's New Vertical Grid02:17 Why the Vertical Grid Matters03:50 Adapting to the New Grid Layout05:31 Break: Masterclass Announcement06:15 Actionable Tips for the New Grid07:52 Consistency and Productivity Tips09:39 Embracing Change and Final Thoughts12:09 Conclusion and FarewellStay ahead of Instagram's vertical grid update—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramGridUpdate #VerticalGridStrategy #SocialMediaForBrands #InstagramMarketingTips #DigitalMarketing2025 #VisualContentStrategy #OptimizeYourProfile #SocialMediaEngagement #ReelsForGrowth #InstagramTipsAndTricks #MarketingWithInstagram #AdaptToTrends #ContentCreationMadeEasy #InstagramChanges #MarketingForBrands Hosted on Acast. See acast.com/privacy for more information.

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I'm joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you're a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you'll learn:Why relying on generic AI outputs doesn't work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok's U.S. operations or face a ban, this isn't just a news headline—it's a wake-up call for everyone relying on the platform.I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.In this episode, you'll learn:Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.Why building an email list is critical: Own your audience and reduce reliance on any single platform.The impact of TikTok's powerful algorithm: Learn why its data collection has raised privacy red flags.How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!00:00 The Potential TikTok Ban: An Introduction00:42 Welcome to Rocky Mountain Marketing Quick Cast01:07 Understanding the TikTok Ban04:04 Why TikTok is Facing a Ban08:48 The Broader Implications and Elon Musk's Potential Involvement12:26 Adapting Your Strategy: Beyond TikTok13:25 Final Thoughts and Call to Action14:35 Conclusion and Listener EngagementThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#TikTokBan #SocialMediaStrategy #TikTokMarketing #DigitalMarketingTips #ContentCreation #SocialMediaGrowth #EmailMarketingStrategy #InstagramReelsTips #YouTubeShorts #RepurposeContent #SocialMediaTips #AdaptAndThrive #MarketingStrategy2025 #SocialMediaChanges #TikTokAlternatives Hosted on Acast. See acast.com/privacy for more information.

Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand's unique voice, ensuring authenticity and relevance in every piece of content.In this episode, you'll learn:Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.If you've been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.Visit Kim Garst's social media pages:Website: http://kimgarst.com/LinkedIn: https://www.linkedin.com/in/kimgarstLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ArtificialIntelligence #DigitalMarketing #AIForBusiness #MarketingTools #AI2025 #Entrepreneurship #BusinessGrowth #MarketingStrategy #AIInnovation #SmallBusinessTips #DenverBusiness #KatieBrinkley #KimGarst #AI Hosted on Acast. See acast.com/privacy for more information.

How often have you thought, “I forgot to post today”? In today's episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I'm here to share two simple methods to stay consistent and reduce the stress of showing up online.From turning on Facebook Professional Mode to leveraging third-party tools like Agorapulse and MetraCool, I'll walk you through actionable steps to simplify your content schedule. Whether you're a seasoned entrepreneur or just getting started, these strategies will help you connect with your audience and grow your business.In this episode, you'll learn:Why consistency builds trust and engagement: Showing up regularly reinforces your brand's reliability and strengthens audience connections.How Facebook Professional Mode simplifies scheduling: Unlock powerful tools on your personal profile to plan and post effortlessly.Why third-party tools like Agorapulse save time: Draft, organize, and schedule posts to stay ahead without the daily scramble.How to tailor posts to your audience's habits: Using analytics helps you post at peak times for maximum visibility and engagement.Why authenticity matters in social media: Personal, relatable posts foster genuine connections and meaningful conversations.If you're ready to master consistency and grow your online presence, this episode is your game plan.Chapters:00:00 Introduction and Overview00:31 The Importance of Consistency in Social Media01:13 Leveraging Facebook Personal Profiles03:38 Scheduling Posts with Facebook Professional Mode05:19 Using Third-Party Tools for Scheduling07:02 Quick Break and Masterclass Announcement09:45 Final Tips and Encouragement11:32 Conclusion and Call to ActionThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaTips #FacebookMarketing #ContentCreation #SchedulingHacks #DigitalMarketingStrategy #FacebookEngagement #ContentConsistency #SmallBusinessGrowth #MarketingMadeSimple #EntrepreneurLife #Loomly #Agorapulse #Metricool #AItools Hosted on Acast. See acast.com/privacy for more information.

I'm thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.In this episode, you'll learn:How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.Want to take your marketing game to new heights in 2025? Don't forget to check out Mike and AJ's free training at agencycoach.com/rockymountain. It's a must-see for anyone looking to sharpen their strategy this year!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/skool.com/agencycoach00:00 Introduction to Rocky Mountain Marketing01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera03:27 The Evolution of Digital Marketing Agencies05:52 Understanding Business Fundamentals11:30 The Importance of Lead Generation and Nurturing15:26 Effective Nurturing Strategies17:45 Educating Your Audience18:31 Nurturing Through Personal Stories19:32 Making the Offer: Fish Strategy19:50 The Power of Simple Follow-Ups21:06 Connecting Email Strategies to Social Media25:04 Importance of Reviews for Local Businesses27:19 How to Consistently Get Reviews29:31 Conclusion and Final ThoughtsVisit Mike Schmidt's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anchorwaveInstagram: https://www.instagram.com/mrmikeschmidt/Visit Anthony “AJ” Rivera's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anthonyriveraInstagram: https://www.instagram.com/ant1832/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

Is Zoom really the best tool for your podcast? In today's quick cast, I'm diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it's not! I'll share why switching to Riverside transformed my podcasting process and how it can do the same for you.From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.In this episode, you'll learn:How Riverside improves audio quality: Locally recorded, uncompressed audio ensures crystal-clear sound, no matter your internet connection.The power of 4K video for content repurposing: Stand out with professional-grade visuals perfect for YouTube, Instagram, and more.Why separate tracks make editing a breeze: Fix overlapping conversations or background noises without redoing the entire file.How Riverside simplifies production: Tools like producer mode and AI Magic Clips save time and boost efficiency.Why bad internet is no longer a problem: Riverside ensures a flawless final file, even during laggy connections.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Let's take your podcast to the next level!Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don't forget to grab my free podcasting checklist at katibrinkley.live/checklist.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality Hosted on Acast. See acast.com/privacy for more information.

I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025?From refining your messaging to leveling up your brand and mastering short-form video, this episode is packed with actionable advice to help you start the new year stronger than ever. These tips will not only help you stand out in a crowded marketplace but will also keep you sane while scaling your business.So grab your notebook (or that fresh cup of coffee!) and get ready to take your marketing and business strategy to new heights.In This Episode, You'll Learn:Why words are your most powerful tool (Alex Sanfilippo) – Discover how clear, impactful messaging can attract your ideal clients and grow your brand like never before.The secret to aligning your identity with your goals (Brie Seely) – Learn why an identity strategy is just as important as a business strategy and how this alignment fuels success.How less can actually be more (Joe Pulizzi) – Focus on fewer platforms and become the expert in your niche.Why speed and efficiency are critical for 2025 (A. Lee Judge) – Leverage AI and other tools to create high-quality content faster without compromising authenticity.The must-have strategy for short-form video (Kenya Kelly) – Get tips for building a viral-worthy plan and managing the engagement that comes with it.How to prioritize your business like your top-paying client (Jeff C.) – Carve out time to work on your business and watch your growth skyrocket.Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.

Does social media feel like a hamster wheel you can't escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you're stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I'll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let's turn your social media from a time drain into a growth machine for your business.In this episode, you'll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram Hosted on Acast. See acast.com/privacy for more information.

This week, I'm joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you're curious about how AI can revolutionize your social media strategy, this episode is for you!We dive into:How to make short-form video work for your brand—even if you're camera-shyThe game-changing tools and AI strategies transforming content creationHow to repurpose blogs, podcasts, and more into engaging video contentThe secrets to mastering algorithms and building a loyal audienceAustin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction to Rocky Mountain Marketing00:50 The Power of Video and AI02:13 Meet Austin Armstrong: Master of Vertical Video03:03 The Syllabi Tool: Revolutionizing Content Creation08:13 Deep Dive into Syllabi Features16:38 The Future of AI with Sora23:33 Upcoming Features and Innovations36:44 Conclusion and Final ThoughtsVisit Austin Armstrong's social media pages:Website: https://syllaby.io/LinkedIn: https://www.linkedin.com/in/austinarmstrong90Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

This week, I'm diving into one of my favorite topics—productivity. As entrepreneurs, we're always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That's why I've put together a list of some of my favorite productivity essentials.In this episode, you'll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyable.5. My Holiday gift recommendations so you can start 2025 on the right foot.Loved this episode? Don't forget to subscribe and share it with someone who'd enjoy these recommendations!Productivity Tools:1. Time Cube - https://amzn.to/3BugMDn2. Desk Threadmill - https://amzn.to/3BCJ12K3. Dwellspring App - https://dwellspring.io/mobile-app/Tools for Content Creators:1. Shure MV7 Microphone - https://amzn.to/3BQAWHD2. Shure Earbuds - https://amzn.to/3BQAWHD3. Logitech Webcams - https://amzn.to/3BQAWHD4. Phone Stand - https://amzn.to/3BvqC82My Favorite Books:1. Atomic Habits by James Clear - https://amzn.to/3VNcmy42. Traction by Gino Wickman - https://amzn.to/4iJHqsx3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUqEXTRAS!1. PodMatch - joinpodmatch.com/katie2. Hands-free Phone Holder - https://a.co/d/ffyHebSStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators Hosted on Acast. See acast.com/privacy for more information.