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In this week's episode, we have Liz Kelly of Goody PR. The agency partners with clients to magnify brands, experts and causes through Marketing, PR, Social Media Marketing Campaigns through the power of YouTube videos. She's also the author of 8-Second PR and on top of that, she teaches digital marketing at UCLA. It was an amazing conversation with Liz H. Kelly as we discussed the following points:Important reminder: Youtube is a search engineKeywords are the magic sauce3 tips on YouTube keyword marketingInclude keywords on your file names!Funny = moneyApply the Miniskirt Rule to videosSo if you're a brand who wants to hack your way to success on YouTube, tune in to this week's episode because Liz H. Kelly shared a lot of valuable insights you shouldn't miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyConnect with Liz H. Kelly: LinkedIn: https://www.linkedin.com/in/lizheuisler/Twitter: https://twitter.com/lizhkellyInstagram: https://www.instagram.com/lizhkelly/?hl=enYouTube: https://www.youtube.com/c/GoodyPR/featuredWebsite: https://goodypr.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
In this week's episode, we have Liz Kelly of Goody PR. The agency partners with clients to magnify brands, experts and causes through Marketing, PR, Social Media Marketing Campaigns through the power of YouTube videos. She's also the author of 8-Second PR and on top of that, she teaches digital marketing at UCLA. It was an amazing conversation with Liz H. Kelly as we discussed the following points:Important reminder: Youtube is a search engineKeywords are the magic sauce3 tips on YouTube keyword marketingInclude keywords on your file names!Funny = moneyApply the Miniskirt Rule to videosSo if you're a brand who wants to hack your way to success on YouTube, tune in to this week's episode because Liz H. Kelly shared a lot of valuable insights you shouldn't miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyConnect with Liz H. Kelly: LinkedIn: https://www.linkedin.com/in/lizheuisler/Twitter: https://twitter.com/lizhkellyInstagram: https://www.instagram.com/lizhkelly/?hl=enYouTube: https://www.youtube.com/c/GoodyPR/featuredWebsite: https://goodypr.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
When you purchase an item after clicking a link from this post, we may earn an affiliate commission.Devin: What is your superpower?Liz: Well, I think my biggest superpower is magnifying good.Liz H. Kelly, founder of Goody PR and author of 8-Second PR, says, “We only work with clients who are making a positive impact.”“We created the new Goody Business Book Awards to honor 100 percent social impact authors making a difference with words,” Liz says. She recently launched the Goody Business Book Awards to recognize the authors whose books help people. Nominations are open through September 30, 2022.Liz shared a story of one of her biggest PR wins with a social enterprise—an addiction center focused on helping veterans and first responders—to illustrate her mantra, “be patient and persistent and never desperate.”My biggest I guess win with PR was getting the addiction center I mentioned on the Today Show. We went through this whole thing for about six months. The interview was actually scheduled in New York. The flights were booked and the Today Show calls and says, sorry, we have to cancel. The people that I was working with, the spokespeople that were going to be in the interview, they were just devastated. They said, Liz, “What did we do wrong? We're so depressed. We really wanted to do this.”So I picked up the phone, which took, you know, a lot of confidence, called the producer and basically said, “They're really upset. Can you just give me a little more feedback?” They said, “Oh, no, it's not them. Please tell them it's not them. We're still interested. We just can't do it right now. So keep us posted if anything changes or anything new comes up.”So, two months later, we had something new to talk about. I pitched it. They went for it. We all flew to New York. It was a big, big win. It was almost 7 minutes, which is like unheard of on national TV. The PR value was—I got a media report that said it was over $800,000. So that's the biggest number I've seen and we were all so excited. But if we had not had the confidence to just pick up the phone and then reinvent that story and keep going back to them, even when they were saying no. It would have never happened.In Liz's work, she has developed her superpower; she calls it “magnifying good.”How to Develop Magnifying Good As a SuperpowerLiz shares a story of her youth to explain how magnifying good came to define her work:That really is the motto behind everything we do. A lot of it comes from the heart. When I was young, nine years old, I went to summer camp. When I went to that summer camp, what I loved about it was it wasn't the person who was the best tennis player or the best in drama in the play that got the big award, it was the people that were a leader and who made other people feel good and helped other people. So they set an example of being a positive light there, and that impression really stuck with me. I went to that camp for eight years. I just kept going back, and that just stayed with me.One of the keys to magnifying good is finding the stories that make it interesting. She says she asks her clients a never-ending stream of questions to discover the stories that enable compelling pitches to the media and attention-holding accounts on air.She offers the following tip:The number one tip that I would give your audience that I do is ask questions and never stop asking and never stop brainstorming. So, what I mean is you want to get on the phone with a client or you want to get in a brainstorming meeting and you want to keep asking, “What makes us different? What is our wow?”It could go back to childhood. It could go back to a story, whatever it is. You want to dig and keep asking questions.By following Liz's example and advice, you can make magnifying good a superpower that will enable you to do more good. Even if you don't make this your superpower, developing just a bit of this strength could help expand the good you're already doing. Get full access to Superpowers for Good at devinthorpe.substack.com/subscribe
On this episode of The DEB Show, host Debra Eckerling speaks with Julie Fry, Your Expert Guest; Liz H Kelly, Goody PR, and Anastasia Lipske, Access Speakers, about Getting Interviewed. Among other benefits, interviews are good for networking (Julie) and credibility (Liz), and also give you great evergreen content (Anastasia) to promote yourself, your expertise, and your business. Julie, Liz, and Anastasia talk about the value of getting interviewed, tips for preparing and making a good impression. They also share their favorite interview questions, which everyone answers.
Author, Speaker, Goody PR Founder, Award-Winning Author and Podcast Host Liz H. Kelly is passionate about Magnifying Good! After securing 500+ media hits for her first book, Kelly started her own PR Agency to promote brands, and has booked thousands of media interviews for clients, including the TODAY Show, PBS Postcards, CNN, Fast Company, Forbes, TIME, BBC World News, and hundreds of local TV and podcast interviews. As a published author, Kelly and her work have been featured on CNN, FOX News, Lifetime, KCBS, KTLA, USA Today, The Chicago Tribune, The Washington Post, Buzzfeed, BBC Radio and many more media. In this podcast, Liz talks about some of the accomplishments her clients have had by following her methods in self PR. She also shares insightful tips on how to start and succeed in this busy world of self promotion. Be sure to follow Liz H. Kelly on many of the social media channels as well as visiting her website: 8SecondPr.com You can also find her book here: 8 Second PR --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/chucktuck/message Support this podcast: https://anchor.fm/chucktuck/support
In this episode of Chasing the Insights, I talk to award-winning author and PR expert Liz H. Kelly. Liz talks to us about how we can get free publicity. Liz H. Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author, Podcast Host & Founder of the New Goody Business Book Awards.
For further information go to: www.jenniferjhammond.com LIZ H KELLY is Goody PR Founder, and an Award-Winning Author (“8-Second PR”), Podcast Host (8-Second Branding), and Goody Business Book Awards Founder, who is passionate about magnifying brands and experts! Prior to starting her own PR agency, Kelly worked as a senior executive at mySpace, Paramount Pictures, and LA startups. With 15+ years of experience, Kelly's booked thousands of media for clients, including the TODAY Show, CNN, BBC World News, PBS, FOX Business, TIME, The Chicago Tribune, The Wall Street Journal, NPR, hundreds of local TV interviews, podcasts and more. Kelly is also a Digital Marketing Instructor for UCLA Extension, Johns Hopkins University Carey School of Business Alumni, Goody Awards Founder, Columnist (Huffington Post, Red Carpet Report), and autism advocate. Liz is grateful to have her work and books featured on CNN, Lifetime, USA Today, Investor's Business Daily, BBC Radio and 500+ more media hits. Follow @LizHKelly
Author, Speaker, Goody PR Founder, Award-Winning Author and Podcast Host Liz H. Kelly is passionate about Magnifying Good! After securing 500+ media hits for her first book, Liz started her own PR Agency to promote brands, and has booked thousands of media interviews for clients, including the TODAY Show, PBS Postcards, CNN, Fast Company, Forbes, TIME, BBC World News, and hundreds of local TV and podcast interviews. As a published author, Liz and her work have been featured on CNN, FOX News, Lifetime, KCBS, KTLA, USA Today, The Chicago Tribune, The Washington Post, Buzzfeed, BBC Radio and many more media. Her book is called “8-Second PR. New Public Relations Crash Course”, and it's a must read for every fraternity and sorority PR Chair listening right now! In episode 233 of the Fraternity Foodie Podcast, we find out why Liz chose the University of Maryland - College Park, what was special about the sisters of Alpha Omicron Pi that made her want to join, a recent success story from Goody PR (her Marketing Agency), how individual students can share their story in 8 seconds to a potential employer, how college sorority and fraternity students can develop a Wow Story and produce relevant media hooks for local journalists and their school paper, how sororities and fraternities can get more engagement on their social media posts, ways authors can stand out among the 4600+ books that are published each day, and Liz's advice to a recent graduate that gets laid off in order to reinvent themselves. Enjoy! Link: https://www.youtube.com/watch?v=9Ife2PFA31o https://www.youtube.com/watch?v=9Ife2PFA31o
Listen in as my guest, Liz H Kelly, and I discuss why you need an 8-second pitch, pro tips about becoming an Amazon bestseller and spicing up your personal story, alternatives to googling your way to success, how winning awards boosts your PR strategy and book sales, 2 things you must have if you're going to DIY your PR, 2 things you must be when dealing with the media – plus the one thing you should never be – and more! Continue Reading
Listen in as my guest, Liz H Kelly, and I discuss why you need an 8-second pitch, pro tips about becoming an Amazon bestseller and spicing up your personal story, alternatives to googling your way to success, how winning awards boosts your PR strategy and book sales, 2 things you must have if you're going to DIY your PR, 2 things you must be when dealing with the media – plus the one thing you should never be – and more! Continue Reading
In this episode of BragTalks, Liz H Kelly, shares the story of how she became an award winning author and how you can get YOUR story recognized. Liz shares that it is always the story behind the story that gets the press interested. Learn from her experience launching her own public relations agency how you can position and pitch your career or business story to the world and win 'Earned Media". Bio: Liz H. Kelly is the Goody PR Founder, Award-Winning Author (8-Second PR, 2nd Edition, 2022), Podcast Host (8-Second Branding) and Goody Business Book Awards Founder, who is passionate about Magnifying Good. Based on a unique 360-view (as an author, reporter and entrepreneur), Kelly uses her 15+ years of marketing and public relations experience to promote authors, experts, and brands. After securing 500+ media hits for her first book, Kelly started her own PR Agency to help others share their Wow Story. She's booked thousands of media interviews for Goody PR clients, including the TODAY Show, PBS, CNN, Fast Company, Forbes, TIME, BBC World News, NPR, and hundreds of local TV and podcast interviews. Learn Kelly's PR Secrets for a post-pandemic world in her newly updated “8-Second PR” (2nd Edition, 2022), and nominate your book for the Goody Business Book Awards presented by Goody PR. Follow @LizHKelly or visit https://GoodyPR.com and https://8SecondPR.com. Please subscribe, share and review this podcast! This isn't just a one way conversation either. Share your story and experience with us by subscribing and filling out the contact form on BragTalks.com. Follow us on Twitter and LinkedIn as well.
Do you need a fresh start on your 2022 goals? You've come to the right place. This week, Debra Eckerling hosts a February Fresh Start Party with guests Bernie Borges, Alina Fridman, and Liz H Kelly. Bernie Borges is Host of the Midlife Fulfilled Podcast and V.P. Global Content Marketing at iQor; Alina Fridman is Founder/Creative Director of Featuring Fabulous Media and Host of the Genius Behind the Brand Podcast; and Liz H Kelly is Founder of Goody PR, Author of 8-Second PR, and Host of the 8-Second Branding Podcast. Bernie, Alina, and Liz shared their backstories, projects, and wins; thoughts on motivation; and ways to take February by storm!
Learn how to get National Publicity and be a Rich Author versus Poor Author by listening to this 8-Second Branding Podcast interview with National Publicity Summit Co-Founder Steve Harrison and your Host Liz H Kelly (Goody PR Founder, Author “8-Second PR”). During this eye-opening conversation, you'll find out how to create a timely Media Hook that magnifies and multiplies into many media interviews and revenue streams on both local media and top national TV shows (TODAY Show, Good Morning America, The View and more). Harrison has helped 15,000+ authors get free publicity on TV, radio, print and podcasts. Steve's also helped launch Mega Bestsellers, including “Chicken Soup for the Soul” (Mark Victor Hansen, Jack Canfield) and “Rich Dad Poor Dad” (Robert Kiyosaki). In addition, Kelly explains that she's added a new section called “How to be a Great Guest” to the new version of her book, “8-Second PR” (2nd Edition, Feb 8, 2022), and Steve weighs in with his tips for experts. Towards the end, Harrison explains how to be a Rich Author versus a Poor Author. Harrison also offers 3 free tools for authors that you can find at BestsellerPublicityTools.com. The host Liz H Kelly has also been to the National Publicity Summit six times as both an author and a publicist, and highly recommends it! Follow @PublicityGuy and visit https://authorsuccess.com and https://nationalpublicitysummit.com
Maya Angelou said, You can't use up creativity. The more you use, the more you have. Today, akaRadioRed welcomes four Creatives who prove her right. Liz H Kelly is the Goody PR and Goody Business Book Awards Founder, author of “8-Second PR” and podcast host of “8-Second Branding” who promotes authors and brands with a WOW story. Gena Cox is an organizational psychologist, executive coach, speaker, and author who uses data-based insights and stories to advise executive leaders at Fortune 500 companies. Judy Gaman is CEO of Executive Medicine of Texas, host of the Stay Young America! Podcast, and author of the memoir” Love, Life, and Lucille: Lessons Learned from a Centenarian.” Dr. Veronica Joseph, D.O.M., is the founder of Awesome Healing Acupuncture, a Tai Chi Chih® Teacher and author of “Unlocking Your Super Life: A Guide to a Healthier and Happier You.” Join us for Read My Lips: You Can't Use Up Creativity!
Maya Angelou said, You can't use up creativity. The more you use, the more you have. Today, akaRadioRed welcomes four Creatives who prove her right. Liz H Kelly is the Goody PR and Goody Business Book Awards Founder, author of “8-Second PR” and podcast host of “8-Second Branding” who promotes authors and brands with a WOW story. Gena Cox is an organizational psychologist, executive coach, speaker, and author who uses data-based insights and stories to advise executive leaders at Fortune 500 companies. Judy Gaman is CEO of Executive Medicine of Texas, host of the Stay Young America! Podcast, and author of the memoir” Love, Life, and Lucille: Lessons Learned from a Centenarian.” Dr. Veronica Joseph, D.O.M., is the founder of Awesome Healing Acupuncture, a Tai Chi Chih® Teacher and author of “Unlocking Your Super Life: A Guide to a Healthier and Happier You.” Join us for Read My Lips: You Can't Use Up Creativity!
Liz H Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (“8-Second PR”) and Podcast Host (“8-Second Branding”) with 15+ years of experience promoting authors and brands with a WOW STORY who are making a positive impact. She loves connecting her client's stories to current headlines, and finding a story that moves audiences. As a published author, Kelly had over 500 media interviews (TV, radio, print and syndication) over 5 years for her first book about dating (“Smart Man Hunting”). Her work and books have been featured on CNN, Lifetime, USA TODAY, The Chicago Tribune, Thrive Global, KTLA, KNBC News, KABC News, BBC Radio, ESPN Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension, and is an autism advocate. Follow @LizHKelly or visit https://8SecondPR.com and https://GoodyPR.com. For interviews or questions, please contact Liz H Kelly, info@goodypr.com. Connect with Liz on social media by visiting these links: Twitter: https://twitter.com/lizhkelly Instagram: https://www.instagram.com/lizhkelly/ Facebook: https://www.facebook.com/GoodyPR LinkedIn: https://www.linkedin.com/in/lizheuisler/
Learn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create a professional network of women who support each other. You'll also hear Liz give examples of successful influencer marketing and social good campaigns for Jukin Media (that was just sold to a Reader's Digest company) and the Sundance Film Festival. Towards the end, you'll learn alarming statistics about women in business that explain why Jessy is so focused on promoting women. For more information on Jessy Grossman and her WIIM community, visit https://iamwiim.com/
Learn How to Publish and Promote High Quality Books that Win Awards by listening to this timely 8-Second Branding Podcast interview with Carol Starr Taylor (Star House Publishing Founder and The Creative Book Promo Group Co-Founder) and your Host and Goody PR Founder Liz H. Kelly. In sync with the Summer Olympics and over 11,000+ athletes competing for Gold Medals, Carol and Liz talk about how authors can also strive to be recognized as a “Best of the Best” brand. You'll learn how to produce a top book using a team of professionals, great graphics, promotion budget, marketing plan and book awards – including Carol's Star House Publishing and new Creative Book Promo (Capitol Book Awards, Readers Book Choice voting, Book Trailers and more.) With 1 million books published in the U.S. in 2020 – and 4,500 books published per day on Amazon, this episode is a crash course in book promotions to help authors “shine” and stand out. For more information on Carol Starr Taylor and her Capitol Book Awards, visit StarHousePublishing.com and CreativeBookPromo.com.
Liz H Kelly is an Award-Winning Author, Speaker, Podcast Host and Goody PR Founder - whose goal is to help brands better define their Wow Story in a clear, concise and compelling way - in 8 seconds (average attention span of an adult). Using the same superpowers of an unstoppable superhero, her 8-Second PR book and 8-Second Branding Podcast help brands be a force for good, build loyal fans and ultimately increase sales. And Liz loves to give "Do It Yourself PR" tips, share case study examples for how to get booked by major media and encourages listeners that they can do it too. And PS - she does not take herself too seriously, and enjoys a fun conversion with laughs! After working for myspace, Paramount Pictures, Sprint PCS, and LA startups, Kelly started Goody PR to magnify GOOD. Based on 15+ years of experience, Kelly's latest book: "8-Second PR: Energize Your Story for Ultimate Media Success" (2019) has been called a new "public relations crash course." Her publicity tips provide a proven 8-step process with case study examples of how she's booked thousands of major media interviews for clients, including: TODAY Show, CNN, BBC World News, FOX Business, TIME, Business Insider, Entrepreneur, NPR and more. To give back, Kelly openly shares media agency secrets in a public relations for dummies guide that is now being used as a PR textbook by instructors at California State University SB and UCLA Extension. Kelly also teaches digital marketing at UCLA Extension, is a Johns Hopkins University Carey School of Business alumna and Autism Advocate. Follow @LizHKelly or visit https://goodypr.com/ TO BOOK LIZ as your guest, use this platform or CONTACT Goody PR via email or phone: Info@goodypr.com 310-987-7207 In this episode, we discuss: - How to create a Wow Story and get media interviews (TV, radio, print, podcasts) based on coming up with a creative STORY angle. (It's always about the story). - Examples working with entertainment PR clients. And "we've also be a reporter at the Sundance Film Festival for 10 years as a red carpet reporter" - How do you get noticed at a film festival? and so much more! PS: Listen to this episode + my brother's birthday is today!
In sync with his new book launch, join us for a timely conversation with Jay Samit, Author of “Future Proofing You” (March 23, 2021), Change Agent, Entrepreneur and Disruptor with your Host and Goody PR Founder Liz H Kelly. Listeners will learn why Samit recommends using his “secret sauce” OPM Marketing to maximize results with an example of working with McDonald's. In addition, Samit explains that he wrote “Future Proofing You” and “Disrupt You” (now in 12 languages) to “Pay it Forward” and inspire others to become successful entrepreneurs. In his new book, Samit shares how he mentored a millennial Vin Clancy to go from being on welfare to a millionaire in under one year. You'll hear how Vin created a marketing agency using a positive growth mindset and identified his “Superpower.” To empower you, Samit provides tools in his “Future Proofing You” book and workbook to help anyone work remotely and generate wealth as an entrepreneur. Towards the end of this interview, Samit explains how he set up the first TEDx event at USC, the speaker selection process and the importance of storytelling in a TEDx Talk. As someone who has raised hundreds of MILLIONS of Dollars for startups, worked with major brand clients (American Express, Disney, Best Buy, and more), mentored successful entrepreneurs and visionaries (Bill Gates, Steve Jobs, Reid Hoffman from LinkedIn), sells companies to FORTUNE 500 Companies, and transformed pre-IPO start-ups and businesses for three decades, you don't want to miss this episode. Buy his new book Future Proofing You, follow @JaySamit and visit JaySamit.com.
In this episode, we speak with Liz H. Kelly. Liz is passionate about magnifying brands, experts and causes through marketing, PR and social media campaigns with a powerful story that breaks through the noise. After working for Fox Interactive Media / Myspace, Paramount Pictures, Sprint PCS and LA startups, Liz decided to use her marketing experience for GOOD full-time in 2008. As a published author with over 500 media hits (print, radio and TV interviews) over five years for one dating book (Smart Man Hunting), Kelly and her work have been featured on CNN, FOX News, KCBS, KTLA, USA Today, Buzzfeed, BBC Radio and more.
Liz H. Kelly, the author of a new book about how to get publicity, writes that you should only use a camera for important photos. Jefferson Graham debates that idea with her on #TalkingTech, saying that many great images can indeed be done on the smartphone. Who’s right? Kelly is the author of “8-Second PR: Energize Your Story for Ultimate Media Success.”