Get Out There and Get Known Podcast

In this episode, Montez Miller, veteran super producer, shares her incredible 30-year journey, working with big names like Janet Jackson, Patty LaBelle, and New Edition. Continue Reading

In this special episode, we dive deep into 'Unlocking the Power of Podcasting' and exploring 'Podcasting & PR 101 Strategies to Get Known'. Our guest is Sonja Keeve, an international best-selling author, speaker, podcaster, and consultant who has empowered countless women to share their stories and make an impact on the world. Continue Reading

In this episode of the "Get Out There and Get Known" podcast, host Dr. Pam Perry invites PR expert Joanne McCall to talk about her new book, "Media Darlings: Shine Through Every Interview". The conversation centers around becoming a media darling, with Joanne sharing insights on how to exude confidence without coming across as arrogant, how to craft effective key messaging, and how to deliver sound bites that leave a lasting impact on your audience. Continue Reading

Dr. Pam shares tips on how to leverage press, and create content. Learn more about media coverage for your business with these strategies and actionable tips. Continue Reading

In this episode, Natalie Wilson of the Black and Missing Foundation discusses the work of the organization, the importance of telling stories to raise awareness, and how PR has helped them achieve their goals. Continue Reading

Are you looking for ways to boost your social media engagement? Do you want to learn how to leverage publicity to gain more customers and clients? In this episode of the Get Out There and Get Known podcast, Dr. Pam Perry interviews Alegra Hall about what it takes to get media publicity. Continue Reading

Listen as Danaé talks about her journey of using her gifts to benefit others, and how we all have the power to make a positive impact in the world. Danaé has been a passionate advocate for the power of community and networking since the tragic loss of her mother. Continue Reading

Discover the inspiring journey of CF Jackson, an expert on Roku and other streaming platforms, on the Get Out There & Get Known podcast! CF Jackson discusses how to use streaming platforms to expand your brand, validate your expertise, and increase sales. Continue Reading

In this episode of the Get Out There and Get Known podcast, join business coach, Dr. Pam Perry, as she interviews Nigerian-born businesswoman and risk taker Amba Eyang-Ajakaiye. Tune in to find out how to become a thought leader, produce the one good product, and leverage social media, SEO, and other online tools to get the most people to see what you do. Continue Reading

Dr. Pam Perry and Dr. Cecila GreeneBarr discussed the importance of ethical practices and integrity when engaging in online education and commerce. They reminded listeners of the cautionary tale of Billy McFarland, who preyed on people's insecurities and used deceptive tactics to present an illusion of luxury and wealth. Continue Reading

Are you looking for a way to increase your personal branding? Do you want to stand out in the crowd and be noticed? Then you need to learn about the PR Pivot and how it can revolutionize your personal marketing plan. Tune in now. Continue Reading

Are you a content creator or business coach looking to stand out from the competition? You're in luck! Today we are joined by Marshall Fox from 120 Design Studio to discuss the importance of branding, why it matters, and how to make sure you're prepared before you get out there and get known. Continue Reading

This podcast will help you understand what you need in order to make a successful pitch. Dr. Pam goes over some major keys as to why you could be making a lot of noise on social media and not getting paid to create content. Continue Reading

If you're looking for a news publication that is both informative and entertaining, then you should definitely check out Chicago's Weekly. We sit with Danielle Sanders editor at Chicago Weekly a textbook case of a successful black journalist who has used her platform to promote her community and to tell stories that inspire and educate her readers. Continue Reading

You want to look like a pro, not someone who's making it up as they go, so listen in for: why you need an Amazon Author Page and all the things you can add to it, tips for using your name on websites and social media, what most bios sound like and how to use the 5 Ws to make yours better, and the answer to the big question: Which comes first, celebrity or PR? … and more! Continue Reading

Listen in for: how Denise inherited the newspaper from her father, its founding publisher, and the newspaper she launched with her son — yes, that's 3 generations of Black Media! We also cover why it's important to share your story plus the best places to share it, 5 ways to support the Black Press (4 of them are free) … and more! Continue Reading

If you're looking for advice on how to be successful in business, then you need to listen to this podcast episode with Dr. Pam Perry and Roberto Candelaria. In this episode, they discuss the importance of taking risks, even when you're not sure you're ready. Continue Reading

If you think folks like us don't get to live their dreams, let me introduce you to Detroit's Greg Russell: movie reviewer, celebrity interviewer, voiceover artist, podcast host, and more in his 35+ years in the entertainment industry. Continue Reading

One of the best ways to get out there and get known is social media. BUT if you want more clients, more influence, and more money (and not just likes and hearts), then you need to be strategic about what and when you post. So join me and my guest Shanel Evans to get pro tips and your first steps for creating social media content that converts into cash. Continue Reading

This episode is all about sharing your story by being featured on the news or authoring a book, hosting a podcast or being a guest, or through owning a business (or simply working in one) that reflects and supports your Christian values. Continue Reading

Here's the truth: As a business owner, you can't do all the things. You have customers to serve and relationships to cultivate; you can't wear every single hat in your business. Fortunately, there's a simple solution to that common problem. Guest Kieara Johnson — award-winning entrepreneur and female founder of All Things Business — joins me to discuss how virtual assistants help you start, grow, and scale your business. Continue Reading

In this week's talk with bestselling author Tam R. Luc, you'll hear about: The event that changed everything for Tam (and made her feel like she could do anything), the everyday ways you flex your marketing skills without realizing it, a simple way to discover your best business idea, the problem with the 9-to-5 schedule and who benefits when women abandon it, the fastest growing American population that's the least represented by the media (and it's not Black folks or Latinx) … and more! Continue Reading

Hang out with me and Bria Stith while we chat about: What a Multimedia Journalist is and does, the sacrifices made for any career in TV journalism, 3 + 1 journalism career-building tips, a day in the life of an MMJ and what Bria says is the hardest part, how you can make things easy for all your media contacts … and more! Continue Reading

I've invited Andrea Patrick from The CEO Mindset podcast for a shop talk on how we use social media to build our businesses without getting overwhelmed by all its bells and whistles. On this episode, you'll learn: 2 ways to be on YouTube without being on camera, how you should be using Facebook and Twitter, and the one thing I hate about Clubhouse, along with how people waste money on social media ads (and exactly how NOT to make the same mistake), why you should do live appearances (and 2 alternatives if you can't), and the 2 social media platforms I bet you're sleeping on (but you will love what they can do) … and more! Continue Reading

Even if there's not much competition in your industry or market, you'll always be competing for people's attention online. So, I'm here to help with proven, practical tips that will get you more visibility by leveraging all the online platforms where your people hang out. Continue Reading

If you think that being a professional speaker is just a matter of getting on stage with a mic, then you definitely need to listen to this episode where I share an overview of the online tools and hands-on support you'll need to succeed, even if speaking is just your side hustle. Continue Reading

If you want to attract a lot more clients without spending a lot more money, then you're going to love my chat with Michelle Ngome — fractional diversity marketing consultant, networking strategist, author, and founder of the African-American Marketing Association. Continue Reading

Today's guest is Jerome Vaughn, News Director at WDET (Detroit's NPR station), Michigan Journalism Hall of Famer, and 30-year veteran of the radio news industry. Listen in and hear about: the podcast I call “the African-American TED Talks,” new and favorite Black podcasts, how to get your email pitch opened and read (instead of deleted or ignored), 2 Detroit NPR shows and what to pitch to them, why NPR rarely reports on crime, what NPR is really good about and why, how much radio time you can expect to get, and whether people still read press releases … and more! Continue Reading

It's real talk up in here today! I'm here to help you get out there and get known, and also to get paid, so this episode is full of showstoppers, mic-droppers, and unconventional wisdom on using high-ticket offers to earn more money — and spend less time chasing speaking gigs. Continue Reading

Get a pen and take good notes as my guest, Maleeka Hollaway, and I talk about: the problem with ‘ego marketing,' what makes this era PR 2.0, how publicists help people turn publicity into profits, how to measure the return on your PR investment (tip: there's more to it than money), the #1 form of advertising (hint: influencers bank on it), what to do BEFORE you write your book, the wrong way to build multiple income streams, plus a whole lot more. Continue Reading

Have you wanted to work in the news media? Well, the word from Ken Lemon — TV reporter and 30-year veteran of the news industry — is that The Great Resignation (aka The Big Quit) had a notable impact on them, too, and there are plenty of openings. Continue Reading

If you've been reaching out to journalists to get media coverage for your story, but you only hear No — if you hear back from them at all — then listen close to this episode, where you'll hear about what makes journalists tick. Continue Reading

Whether you want to hire a publicist or become one, you'll love my shoptalk with powerhouse publicist Jojo Pada of Ignition PR. Lean back and listen in for: the 5 things all experienced publicists (and their clients) know, what you need to hire a publicist or become one, the best old-school ways to connect for success, our take on the PR for 'The Slap heard 'round the world,' why social workers can make great publicists, and how kindness and persistence pay off, plus why we love small steps, small venues, and small ideas … and more! Continue Reading

Get the inside story on 2 big new books published by Ebony Media, where to find the best Black podcasts (and how to get your podcast on that curated list), the opportunities available for freelance writers, authors, and readers, and what's going on with Jet magazine … and more! Continue Reading

If you like a success story, you're going to love my conversation with Ayo Thomas, female founder of Women Own Excellence digital magazine. Pushed by her passion and then the pandemic, she pulled together her many skills to gain entry into the world of publishing — and to the offices of Nordstrom. Continue Reading

You've heard me say it before: If you want to be successful online, you've got to get your website right! So I've invited digital media maestro Gresh Harkless — content creator, blogger, podcaster, vlogger, and proud technical geek — to get us on the right path. Continue Reading

Listen in and learn: Your 3-part A.C.T. formula for social media success, the ways PR 2.0 is better than PR 1.0, how being Google-licious saves you money, how social proof makes you money, affordable timesaving tools for posting to social media, where journalists and media pros hang out online … and more! Continue Reading

Listen in as Drew McCaskill of LinkedIn and I discuss: how to feature your side hustle and your 9-to-5 in the same LinkedIn profile, tips for making warm connections to cooled contacts, what employers (and LinkedIn algorithms) look at first on your profile, how to get attention as a LinkedIn Creator, how my own family wins with LinkedIn, which groups you should join (and why) … and more! Continue Reading

People think voice-over work is a side hustle, but it can be a full-time career with a full calendar and a full wallet. Voice talent is always in demand, with unexpected opportunities for multiple streams of income. Join us to hear about: how to get started in the voice-over industry, what to put in your demo, the everyday way that Rodney trained his voice, the benefits of union membership, how (and where) to market yourself as a voice talent, Yolanda's preferred online resources for finding work, industry code words for the best and worst ways to get paid … and more! Continue Reading

Listen in for the scoop on: how often you should google yourself (and what you want to find), the 5 things that every news media pro wants to know, 2 things you can do today to have more business next month, what your website can do for you now that it couldn't do 20 years ago, what I think social media will look like in 2032, what all this social media pandemonium is for … and more! Continue Reading

I've brought in Tsufit, author of Step Into the Spotlight, to share some of her attention-grabbing, captivate-and-capture secrets. This episode is packed with true stories and pro tips, including: the simple ACT method of business building, when silence will speak louder than words, why every thought leader should publish a book, how much time you should spend on marketing, a real-world example of “show don't tell,” what to do about people who follow you for years but never buy your stuff … and more! Continue Reading

Get ready to take notes because my guest this week is Roz Miller Choice, the Expert Maker, and her superpower is uncovering your hidden genius and packaging it for earning potential. We dig into the business of expertise, including: if you can be an expert without writing a book, why authoring a book brings so much credibility, when you should have more than one bio (and how to make sure none of them sound like an obit!), tips and prompts for uncovering your hidden genius on your own, why signature live events beat video and TV for connecting with your audience, why having multiple streams of income is a win-win plus how many you should have … and more! Continue Reading

Whether you need to learn the basics of personal branding or dig a little deeper, this talk with Lewis Schenk of Boost Media has what you're looking for. Listen in and learn: the key to giving unforgettable presentations, how we get stuck in certain seasons of our lives, the difference between marketing and branding, why people are more attracted to personal brands, how being a conference junkie helped build my business, plus our stories on the impact of PR … and more! Continue Reading

If you're eager to leverage TV to build your brand, then you'll love this episode with journalist, TV host, and executive producer Remi Jones, who developed her own media company to spotlight the changemakers in our black community. Continue Reading

My guest, Tamra Andress has combined her gifts, skills, passion, and faith for a purpose with the clarity (and financial profit) that I want for you, so listen in and learn: how marketplace ministry creates opportunities for you serve without a pulpit, my “junk drawer” method for finding your purpose, what a Jim Carrey movie can tell you about identity, how hiring a coach will accelerate your business … and more! Continue Reading

Listen in and hear what content marketing strategist Tanya Smith suggests for starter gear and equipment upgrades, along with: getting over your on-camera fears, your initial video setup (which doesn't cost anything!), the problem with buying expensive video gear, why live video is worth doing, why we love/hate green screens, the 3 social media platforms that require approval for live video … and more! Continue Reading

Listen in as my guest, Liz H Kelly, and I discuss why you need an 8-second pitch, pro tips about becoming an Amazon bestseller and spicing up your personal story, alternatives to googling your way to success, how winning awards boosts your PR strategy and book sales, 2 things you must have if you're going to DIY your PR, 2 things you must be when dealing with the media – plus the one thing you should never be – and more! Continue Reading

If you've been worried about the future of black media, then my talk with Emmy-award winning journalist Jiquanda Johnson will lift you up – and maybe even get you busy. So, listen in to get the scoop on Jiquanda's unintended career path and the road that led her back home, what has and hasn't changed in journalism in 40 years, the challenges facing black female founders, where she found financial backing, and the only way our legacy newsrooms will get access to those funds (it's simple, but it ain't easy) … and more! Continue Reading

Listen in for true stories from our combined 60 years in the media industry, along with: your perfect pitch template for getting referrals, why the media needs you as much as you need the media, when No doesn't mean No (and what it means instead), what a one-sheet is/has/does, our take on speaking for free and paying to speak, my two assignments for you in 2022 … and more! Continue Reading

If you think you need a publicist, but you're not sure what they do or how they help, then this is the episode for you – especially if you like backstage peeks at the media. My guest Candice Nicole is a fellow publicist, entrepreneur, and podcaster, and our “shop talk” in this episode is filled with pro tips and insider knowledge about hiring a publicist, the parts you both play in your success, how long things really take, the best way to work a small PR budget, and what our best PR clients have in common. Continue Reading

Listen in as we talk about: Why you need to keep an eye out for big changes in your industry, what children of color need to see and why, the dirty little secret about getting access to the better opportunities in TV media, what I always say about a problem with no solution, how your creations can create opportunities for others … and more! Continue Reading