We Don't PLAY

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Meet Cameron Richards, an honest and hard-working New York State licensed massage therapist and owner of Somatic Massage Therapy. Did you know that the Greek word "Somatic" means relating to the body, especially as distinct from the mind.Cameron shares his origin story in the field, explaining how a job loss led him to pursue massage therapy despite initial reservations, and details his journey from working for others to building his own successful spa. He emphasizes the importance of providing a professional experience to counter negative stereotypes and highlights how building trust through clear communication, a welcoming environment, and skilled therapists is crucial for client satisfaction and business growth. The discussion also touches on marketing strategies, including email and text message campaigns for special offers and memberships, as well as the spa's work with specific client groups like teachers and pregnant women.Book a Massage Therapy Spa Session with Somatic here >>Frequently Asked QuestionsWhat is Somatic Massage Therapy & Spa and how did it start?Somatic Massage Therapy & Spa is a professional massage therapy and spa located in Floral Park, on the border of Queens and Nassau County in New York. The business was founded by Cameron, a New York State licensed massage therapist with 15 years of experience. His journey into massage therapy began unexpectedly after a job loss. Initially hesitant about massage, he was considering acupuncture at a trade school recommended by a friend. An administrator at the school suggested he complete the massage program first, get licensed, and then pursue acupuncture. While the acupuncture plan didn't pan out due to student loans, Cameron discovered a passion for massage and built his business from working out of his home to renting a room in a chiropractor's office, and eventually opening his current ground-floor location with multiple treatment rooms and therapists.What makes Somatic Massage Therapy & Spa different from other spas?Somatic Massage Therapy & Spa focuses on providing a professional and results-oriented experience. They prioritize building trust with clients, especially in an industry that can face negative perceptions. This is achieved through a welcoming and professional environment, well-trained therapists wearing uniforms and name badges, thorough intake processes to understand client needs, and a focus on creating a relaxing ambiance with elements like aromatherapy and soft music. They aim to be more than a "cookie cutter" service, offering personalized treatments and actively working with clients to produce desired results for their pain or stress.How can someone contact Somatic Massage Therapy & Spa or book an appointment?Potential clients within the Floral Park, NY area can contact Somatic Massage Therapy & Spa through their website at somaticmassagepc.com. You can also text the spa at 516-447-4373 or call directly to book an appointment at 516-686-9557. The spa is conveniently located at 113 Jericho Turnpike, Floral Park, NY 11001 and is accessible by bus, the Long Island Railway, and ride-sharing services, with the added benefit of free parking.We can't wait to serve you at Somatic Massage Therapy & Spa!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This podcast conversation between Favour Obasi-ike and Igor SF Walker focuses on Igor's transformative life journey, detailing his experiences surviving the Bosnian War, pursuing a career in healthcare data analytics in the U.S., and undergoing a personal crisis that led to a radical shift in his perspective and pursuits. He discusses concepts of self-actualization, the importance of self-awareness and emotional intelligence, and practical strategies for personal growth and change, including the power of conscious breathing and reconnecting with oneself and nature. The discussion highlights the difference between the needs of the body, mind, and soul, emphasizing the higher needs of growth and contribution as integral to a fulfilling life, and encourages listeners to question their beliefs and habits to facilitate positive transformation.>> Listen to Master of Life Awareness podcast by Igor SF Walker here Connect with Igor SF Walker on his website here  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This seo guides session focuses on audio advertising versus video advertising highlighting the importance of strategic ad placement and targeting over the sheer amount of money spent, emphasizing that research and data analysis are crucial for success.P.S. Vibe's web link

The top AI video generators anticipated for 2025 is all here. It evaluates various tools, highlighting their best uses, platform availability, free plan options, and unique features. They compare generators like Sora, Runway, and Synthesia, noting their strengths in areas such as ease of use, customization, and specific AI capabilities like avatars. It also addresses frequently asked questions about beginner-friendly options and the potential to replace traditional software, ultimately concluding that AI video generators offer diverse solutions for various video creation needs.Read the full article here: Best AI Video Generators 2025: Your Guide to Cutting-Edge Video CreationQ: What are AI video generators and how are they changing video creation?A: AI video generators are software tools that utilize artificial intelligence to streamline and simplify the process of creating video content. They enable users to produce high-quality videos with less manual effort by offering features like text-to-video conversion, AI-powered editing tools, and even the generation of digital avatars. These tools are revolutionizing video production by making it more accessible and efficient for various purposes, from social media content to professional presentations.Q: Which AI video generators are highlighted as leading options in 2025 and what are their standout features?A: Several cutting-edge AI video generators are highlighted for 2025. Sora is noted for its ability to create amazing videos from simple prompts and storyboard features. Runway stands out with its generative AI video capabilities and advanced AI editing tools, including text-to-clip AI. Descript excels in script-based video editing with AI enhancements. Wondershare Filmora is recognized for video polishing with AI tools, templates, and AI avatars. Capsule focuses on AI workflow simplification with auto enhancements. InVideo AI is geared towards social media videos with text-to-video conversion. Peech is designed for content marketing with automatic branding and design. Synthesia specializes in digital avatars with multilingual support. Vyond is known for animated character videos with AI character generation. revid.ai offers extensive AI tools and templates. Finally, LTX Studio provides creative video control with detailed scene and shot editing.Q: Are there AI video generators suitable for beginners?A: Yes, several AI video generators are particularly user-friendly and ideal for beginners. InVideo AI and Descript are specifically mentioned as being easy to use and requiring minimal effort to create videos, making them excellent starting points for individuals new to AI video generation.Q: Can I use AI video generators for free?A: Yes, many AI video generators offer free plans, although these often come with certain limitations. Descript, Capsule, Peech, InVideo AI, Synthesia, and revid.ai are mentioned as having free plan options.Q: Can AI video generators completely replace traditional video editing software?A: While AI video generators are becoming increasingly powerful and offer a wide range of capabilities, they may not entirely replace traditional video editing software like Adobe Premiere Pro for all users and projects. For more complex and highly customized video projects, traditional software might still be preferred due to its extensive control and advanced features beyond what current AI generators offer.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This podcast episode is special! Listen to my brother, Goodnews Obasi-ike break down the concept and vision of his first book (now available on Amazon) Buy Now on Amazon: Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid This is a conversation between brothers (us) where Goodnews Obasi-ike discusses his book, "Overcoming Identity Crisis through the Lens of a 21st Century Pastor's Kid." Goodnews explains the divine inspiration behind writing the book, his research process, and his intentional four-pillar approach combining psychological, emotional, religious, and materialistic perspectives on identity. The discussion highlights the intentional structure of the book designed to build understanding chapter by chapter and its aim to help readers, not just pastor's kids, explore questions of self-discovery and purpose to better serve others. Goodnews Obasi-ike also touches on the evolution of the book cover and the future possibility of an audiobook, emphasizing the book as a tool for ongoing self-reflection and growth.Frequently Asked Questions about "Overcoming Identity Crisis"What inspired Goodnews Obasi-ike to write "Overcoming Identity Crisis"?The inspiration for the book came unexpectedly as a prompting from God, which felt like an order to create something beneficial for others, even though writing a book wasn't a personal goal initially. This divine nudge, coupled with a desire to help youth, fellow pastor's kids, and individuals feeling lost or that it's too late for them, fueled the journey. The author then diligently researched the process of writing a good book and allowed God to reveal insights and themes along the way.What are the key pillars or perspectives explored in "Overcoming Identity Crisis"? The book tackles the concept of identity from four main pillars: psychological research, emotional experiences (shared through personal stories to build connection), religious and spiritual perspectives (tying faith into the discussion), and a broader materialistic standpoint (integrating various life aspects into the understanding of identity).The book is subtitled "Through the Lens of a 21st Century Pastor's Kid." Is this book only for pastor's kids? No, while pastor's kids are a primary target audience, the book's themes and principles are designed to resonate with a wider audience. It explores universal questions about purpose, success, and navigating life's pressures. While the author shares personal experiences as a pastor's kid, the emotional and practical insights are relatable to anyone grappling with their identity, regardless of their background.The author mentioned the intentional structure of the book. How is it organized to guide the reader? The chapters are structured intentionally, building upon each other. The initial chapters lay foundational principles, while subsequent chapters delve into deeper concepts. Chapter 3, "Refined and Redefined," is particularly significant. The sequential nature aims to allow readers to gradually open their minds to new possibilities and ask themselves important questions, leading to a deeper understanding as they progress through the book.Thank you for listening and I pray you are blessed as you listen and read the book!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This episode discusses strategies for converting website visitors into subscribers by emphasizing the importance of valuable content and consistent engagement.I highlight the significance of understanding visitor behavior, utilizing tools like happierleads.com for backend data, and implementing frontend methods like pop-ups. Updating website content regularly and repurposing social media content are presented as key tactics for attracting and retaining visitors. Furthermore, the speaker underscores the need to provide value and build relationships to foster long-term subscriber growth across various online platforms.Frequently Asked Questions: Converting Website Visitors to Subscribers1. Why is it important to convert website visitors into subscribers? Converting website visitors to subscribers allows you to build a direct connection and foster long-term engagement. Unlike one-time visitors, subscribers have shown a deeper interest in your content or offerings and are more likely to return, consume more content, and potentially become loyal customers. This direct channel (e.g., email, notifications) provides a more reliable way to share valuable information, build relationships, and drive business growth compared to relying solely on sporadic website visits.2. What are the key elements in converting website visitors to subscribers? Several key elements contribute to successful conversion:Actively Asking: Explicitly inviting visitors to subscribe through clear calls to action (CTAs) on your website, podcast, or other platforms.Providing Value: Offering consistent, high-quality content that answers their questions, solves their problems, or entertains them. This builds trust and encourages them to seek more by subscribing.Creating a Scheduled Experience: Similar to how scheduled entertainment like Disney fosters engagement, providing regular and anticipated content (e.g., weekly newsletters, podcast episodes) encourages subscribers to stay connected.Leveraging a Backend System: Utilizing tools like happierleads.com to understand website traffic data and gain insights into who is visiting and their interests. This intelligence can inform content creation and outreach strategies.Implementing Frontend Opt-ins: Using pop-ups or dedicated landing pages with clear value propositions to capture visitor information and turn them into subscribers.3. How can understanding the different types of website visitors (new vs. returning) inform my conversion strategy? New visitors are typically discovering your content for the first time, often through search engines or referrals. Your initial interaction should focus on making a strong first impression and clearly showcasing the value of your content. Returning visitors, on the other hand, have already shown some level of interest. Your strategy for them can involve deeper engagement, highlighting new or related content, and reinforcing the benefits of subscribing for continued access and exclusive information. Understanding their behavior can help tailor your messaging and offers.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This podcast episode discusses the concept of "power pages" as a crucial SEO tactic for generating consistent website traffic and fostering long-term audience loyalty. I explain that power pages are comprehensive, in-depth resources on specific topics, utilizing various media formats like text, audio, and video to cater to different learning styles and provide complete information. These pages aim to be authoritative guides that answer user questions thoroughly, encouraging engagement, trust, and ultimately conversions. The conversation also touches on the importance of keyword research, consistent content updates, and understanding website analytics to identify and optimize these high-performing pages, contrasting them with the broader concept of domain authority and the necessity of a website for a strong online presence.Frequently Asked Questions about Power Pages and SEO1. What exactly is a "power page" in the context of SEO and website content?A power page is essentially an ultimate, comprehensive guide on a specific topic designed to provide complete satisfaction to a user seeking information. It goes beyond a typical blog post by offering in-depth coverage, answering a wide range of related questions, and incorporating various multimedia elements like audio (from podcasts), video, images, infographics, tables, and even interactive tools. The goal of a power page is to be the go-to resource for a particular subject, establishing the website as an authority and attracting sustained traffic by thoroughly addressing user needs.2. How do power pages differ from regular web pages or blog posts in terms of SEO impact?While regular web pages might cover a single aspect of a topic, and standard blog posts may offer updates or opinions, power pages aim for comprehensiveness and depth. This thoroughness allows them to rank for a broader range of keywords and long-tail queries, leading to more "instant traffic" by directly answering user questions. Furthermore, the value and depth of information on a power page encourage longer dwell times, more shares, and backlinks from other websites, contributing to long-term SEO loyalty and potentially outperforming even the homepage in terms of traffic.3. What are the key elements that make a page a "power page"?Several elements contribute to a page's status as a power page:Depth of Content: Covering all facets of a topic, from beginner to advanced levels.Multimedia Integration: Incorporating various formats like text, audio (podcast embeds), video (YouTube embeds), images, and interactive elements to cater to different learning styles.Resourcefulness: Providing links to further resources, including internal links to related content, external citations, and even affiliate links for relevant products.Strong SEO Foundation: Utilizing relevant keywords strategically in headings, body text, image alt text, and meta descriptions.User Engagement Features: Including elements like frequently asked questions (FAQs), tables of content for easy navigation, checklists, case studies, and potentially calculators or other interactive tools.Regular Updates: Keeping the content fresh and relevant by updating it with new information, statistics, or insights.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

This

Monetizing email lists through building genuine connections requires offering high value, solutions, and clear calls to action. We importance of email list segmentation for personalized targeting and navigating challenges posed by stricter inbox filtering from providers like Google and Apple. Utilizing the right email marketing platform with strong deliverability and segmentation capabilities is crucial. We focused on tracking metrics, understanding audience behavior, and the symbiotic relationship between email marketing and website SEO for improved engagement and conversions.>> Book a SEO Discovery Call with Favour Obasi-ike here

Lindsey Busfield, co-owner of Optimize My Firm, a company specializing in SEO for law firms, speaks with Favour Obasi-ike on how to grow your business locally using search engine optimization. Lindsey Busfield recounts her unconventional journey into the SEO world, beginning with marketing for an Amish egg company before transitioning to legal marketing and eventually partnering to grow her current business. The discussion covers the increasing importance of SEO in the age of AI, strategies for ranking in Google's local pack, and the fundamental differences between SEO and social media marketing. She also emphasizes that effective SEO is an investment in long-term online visibility and lead generation, distinct from the immediate but finite impact of pay-per-click advertising, and offers advice on identifying the informational needs of potential clients.Frequently Asked Questions about Local SEO and Online Presence for Businesses1. How did you get started in the SEO industry, particularly focusing on legal SEO? My journey into SEO began somewhat unexpectedly with a family business involving Amish chicken farmers. I transitioned from teaching to handle marketing and business development for their egg company, helping it grow significantly. This experience ignited my passion for marketing. Later, I worked for a law firm where I learned the intricacies of SEO. I then met my current business partner, Len, who had an existing but smaller SEO business called Optimize My Firm. I joined him to organize and help grow the company, eventually focusing on providing specialized SEO services to law firms nationwide.2. With the rise of AI overviews and the potential for "zero-click" searches, how important is SEO for businesses looking for growth opportunities? SEO is exceptionally important in the age of AI overviews. While AI might provide immediate answers at the top of search results, these answers are being pulled from somewhere – credible and authoritative websites. Strong SEO principles, including comprehensive website content and quality backlinks, are crucial for positioning your website as a reliable source that Google (and other search engines) will use to generate these AI-powered answers. Therefore, SEO is the driving force behind getting your business to "write" the answer in the AI section and remain relevant in search results.3. What are the key factors that influence a business's ability to appear in the local pack on Google? Google primarily considers three main factors for local pack rankings, with a fourth important element: * Proximity: The physical location of your business relative to the user's search location is critical. Being closer to residential areas and further away from direct competitors can improve your chances. * Review Recency: Consistent and recent positive reviews are essential. Google values fresh feedback and is wary of purchased or sudden surges in reviews. * Business Name: Strategically incorporating relevant keywords into your business name (sometimes through a "doing business as" or DBA filing) can help trigger visibility for specific searches. * Organic SEO Ranking: If your website ranks well organically on the first page of Google for relevant keywords, you have a significantly higher likelihood of also appearing in the local pack.>> Contact Optimize my Firm for your SEO needs here

This Clubhouse audio recording captures a live discussion about email marketing strategies and best practices. We explore the importance of building and nurturing email lists, highlighting both traditional and non-traditional methods. Key topics include content creation for email, the significance of data analysis in timing outreach, and the value of email in driving business connections and revenue. The conversation also emphasizes list hygiene, including validating emails and managing inactive subscribers, alongside the critical aspects of deliverability, open rates, and sender reputation for effective email marketing.Frequently Asked Questions on Email Marketing1. Why is building an email list and engaging with it considered so important for businesses?Building an email list creates a direct line of communication with an audience that has shown interest in your content or business. Unlike social media where algorithms control reach, email allows you to deliver messages directly to inboxes. Consistent engagement through valuable content fosters connections, builds loyalty, and provides a platform to share updates, promotions, and valuable information. This direct relationship is crucial for nurturing leads, driving traffic to other platforms like podcasts and social media, and ultimately converting connections into customers. Furthermore, owning your email list provides control over your data and audience, which is independent of external platforms.2. Beyond traditional email marketing, what are some non-traditional methods mentioned for reaching inboxes?The discussion highlighted several alternatives and complementary approaches to traditional email marketing. These include utilizing LinkedIn newsletters (which deliver directly to connections' inboxes), platforms like Substack, Facebook broadcast channels, and chatbots like ManyChat that allow marketing directly through messenger apps. These methods can be used in conjunction with traditional email marketing to diversify reach and engage audiences on platforms where they are already active.3. How does consistently providing value through email content impact subscriber engagement and unsubscription rates?The speaker emphasizes that the key to retaining email subscribers is providing consistent value. If subscribers find the content relevant, helpful, or engaging, they are less likely to unsubscribe. A low unsubscription rate indicates that your emails are resonating with your audience and fulfilling their expectations. Conversely, a high unsubscription rate suggests a lack of perceived value, indicating a need to reassess the content strategy and ensure it aligns with the interests and needs of the subscribers.4. What is the correlation between the number of emails sent and business revenue generation?The discussion suggests a direct correlation between consistent and valuable email marketing efforts and revenue generation. The idea is that regular communication through email builds stronger connections, nurtures leads, and encourages conversions. By analyzing the number of emails sent in a month alongside the revenue generated, businesses can gain insights into the effectiveness of their email marketing strategy. A healthy correlation indicates that email is a significant driver of business growth.How to stay connected with me

Sonia Chand is a neurodivergent author, podcaster, and mental health expert. Sonia is also a licensed psychotherapist offering specialized coaching services designed to empower individuals to navigate social interactions, build meaningful connections, and foster self-confidence. Whether supporting neurodivergent individuals with socio-emotional challenges or helping clients cultivate self-esteem, Sonia provides practical, personalized guidance to help clients thrive in their personal and professional lives.Note from Sonia Chand"Diagnosed with autism in my twenties, I turned my journey of self-discovery into a calling to help others embrace their unique paths.Through my upcoming book, Dropped in a Maze: My Life on the Spectrum, and my podcast, I share stories and insights that challenge stereotypes and foster deeper understanding of neurodiversity. My work is driven by a vision of a more inclusive world—one where neurodivergent habits, traits, and quirks are celebrated as strengths rather than seen as shortcomings. I believe our differences are not detours; they are the map to our truest selves."Buy the Book Now => Dropped in a Maze: My Life on the SpectrumVisit Sonia Krisha Chand's website here =>About this podcastSonia discusses her book, which chronicles her experiences with high-functioning autism and navigating life's challenges. She shares her inspiration for writing, the positive reception the book has received, and its potential impact on understanding neurodiversity. Favour and Sonia also explore strategies for promoting the book, particularly through Pinterest and speaking engagements. They touch upon the themes of personal growth, advocacy, and using one's story to connect with and inspire others. Sonia also mentions her podcast, "On the Spectrum with Sonia," which further explores these topics and highlights stories of overcoming adversity.Frequently Asked Questions with Sonia1. What was the initial inspiration behind writing your book, "Dropped in a Maze"? The inspiration struck in 2005 while attending a book fair in Chicago. Witnessing numerous authors openly sharing their personal stories, including experiences of war, trauma, and hardship, deeply moved me. It sparked the realization that my own story, navigating life after a late diagnosis of high-functioning autism, was also worth telling. As we were leaving, the thought, "Oh my god, I need to write my story. If they're telling their story, why can't I?" became the catalyst for "Dropped in a Maze."2. What are some of the core themes explored in "Dropped in a Maze"? The book delves into various aspects of navigating life with high-functioning autism, both before and after the diagnosis at age 20. Key themes include the feeling of being socially and emotionally lost ("like being blindfolded in the maze of life"), the challenges of social connection and peer rejection, struggles with sensory issues and change, and learning at a different pace (including failing second grade). It also explores navigating different types of friendships, including toxic ones, and the complexities of therapeutic relationships, alongside broader themes of career, loneliness, and ostracism.3. What kind of impact has "Dropped in a Maze" had on readers since its launch? The book has resonated with a diverse audience. I've received messages from individuals who were also diagnosed late on the autism spectrum and found common ground, even across cultural backgrounds. A therapist found it helpful professionally and wrote a review. Notably, an editor who worked on the book, a former teacher, expressed wishing she had access to it during her teaching career, highlighting its potential educational value in understanding neurodiversity.How to stay connected with me

This episode critically breaks down the differences between email campaigns and email workflows for business marketing. I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. Email campaigns are presented as scheduled, frequent communications for broad audiences, akin to newsletters, while email workflows are described as automated, personalized sequences triggered by specific user actions, resembling sales funnels. The discussion further covers the importance of email deliverability and domain authentication, and touches upon the value of understanding audience preferences through feedback mechanisms like polls. I conclude by highlighting the long-term impact of effective email marketing in building trust and fostering customer relationships.Frequently Asked Questions: Email Marketing for Business Growth1. What is the fundamental difference between email campaigns and email workflows for business marketing?Email campaigns are typically one-off or regularly scheduled messages sent to a broad segment of your audience to promote a specific offer, share news, or provide updates. Think of them as broadcasts with a defined start and end, like a weekly newsletter or a promotional announcement. Email workflows, on the other hand, are automated sequences of emails triggered by specific actions or behaviors of an individual subscriber. These are designed to nurture leads, onboard new customers, or provide personalized experiences based on their engagement. Workflows operate based on conditional logic and are designed to guide subscribers through a specific journey.2. Why is understanding the difference between email campaigns and workflows crucial for business growth in 2025?Understanding the distinction allows businesses to communicate more effectively and strategically. Campaigns help maintain consistent communication and reach a wide audience with timely information. Workflows enable personalized and targeted communication, ensuring subscribers receive relevant information based on their interests and stage in the customer journey. This leads to higher engagement, better lead nurturing, increased sales conversions, and stronger customer relationships, all vital for sustained growth.3. How do email service providers (ESPs) view email campaigns versus email workflows, and why does this matter?ESPs like Gmail, Yahoo Mail, and Apple Mail assess emails based on factors like sender reputation, engagement metrics (opens, clicks, replies), and spam complaints. Well-executed workflows often result in higher engagement rates because they are more targeted and relevant to individual subscribers. This positive engagement signals to ESPs that the emails are valuable, improving deliverability and inbox placement. Poorly managed campaigns or irrelevant mass emails can lead to lower engagement and potentially damage sender reputation, causing emails to land in spam folders.How to stay connected with me

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach.Frequently Asked Questions: Email Marketing SEO1. What is the core concept of "email marketing SEO" being discussed? The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results.2. Why is building an email list considered so crucial ("The money's in the list")? Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset.3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list.4. What role does segmentation play in effective email marketing, especially with a large list? Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content.5. Why is the "welcome sequence" considered the most underrated email marketing sequence? The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood. This initial interaction lays the foundation for the entire customer relationship, influencing how they will perceive and interact with your future emails and your brand as a whole. A positive welcome can significantly improve long-term engagement and retention.How to stay connected with me

Looking for the best Pinterest SEO practices to save you a tonne of time and money while growing your business? Watch me, on video, break down in 25 minutes, how Pinterest Business works as a visual search engine at Cre8tive Con in Intercontinental Hotel, Downtown Chicago.Watch this video on YouTube Unlisted: https://www.youtube.com/watch?v=Pu7TmBzKQJEGoes Public on April 1This video will walk you though:◉ Pinterest SEO: Statistics to Know◉ How to Use Pinterest Boards and Pins◉ Why Pinterest SEO is Important for BusinessesHere are the timestamps for the discussed topics in the video:00:00 - 00:14: Introduction and initial interaction with the audience.00:14 - 00:31: Uses of Pinterest by the audience.00:31- 00:57: General thoughts about Pinterest and its significance.00:57 - 01:12: The concept of "interest" derived from "Pinterest".01:12 - 01:50: Pinterest's taste graph, user statistics, and unique advertising features.01:50 - 02:29: Zip code marketing and its advantages on Pinterest.02:29 - 03:24: Comparison of content lifespan between Pinterest and other platforms.03:24 - 04:03: The importance of planning ahead on Pinterest.04:03 - 05:09: Pinterest as a connector between different platforms and scale opportunities.05:09 - 06:59: How Pinterest connects social media platforms and builds audience engagement.06:59 - 08:20: Strategic organization of boards and pins on Pinterest.08:20 - 09:59: Unique features for business and affiliate marketing on Pinterest.09:59 - 11:10: Distinction between personal and business use of Pinterest.11:10 - 12:32: Personal testimony of Pinterest's effectiveness.12:32 - 13:59: Detailed explanation on types of data connections.13:59 - 15:38: Strategic use of other platforms like Instagram and LinkedIn with Pinterest.15:38 - 17:02: Minimizing wasted efforts and money with ads on Pinterest.17:02 - 19:32: Importance of embedding content on websites to enhance engagement.19:32 - 21:49: Explaining technical details of XML files and RSS feeds.21:49 - 22:56: Guest interaction and testimonial on using Pinterest effectively.22:56 - 23:25: Explanation of Pinterest's algorithm “Pixie”.23:25 - 24:08: How to leverage image content for better searchability.24:08 - 24:22: Further clarification on operational use.24:22 - 24:49: Audience appreciation and closing remarks.How to stay connected with me

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

Meet Google AI mode, a new search experiment requiring application for access (which I got today).This feature provides AI-powered responses and follow-up capabilities, akin to other AI tools. I emphasize the importance for businesses to understand this shift, highlighting the necessity of a strong technical SEO foundation and relevant content to be discoverable.Furthermore, the discussion touched on Google Search Console, website performance as a car, the value of answering questions online, and the significance of platforms like Pinterest for business reach, ultimately urging businesses to adapt to evolving search technologies and build a solid online presence.Frequently Asked Questions: Understanding Google AI Mode and Its Implications1. What is Google AI Mode?Google AI Mode is a new search experiment being rolled out by Google. It represents an evolution of the AI Overviews feature, aiming to provide more comprehensive, AI-powered responses to user queries. This experiment allows for follow-up questions, creating a more conversational search experience similar to interacting with other AI tools like ChatGPT. It signifies a shift in how Google Search may function in the future, integrating AI more deeply into the core search experience.2. How is Google AI Mode different from current Google Search and AI Overviews?Currently, Google Search displays traditional listings along with AI Overviews for some queries, which provide brief AI-generated summaries. Google AI Mode appears to be a more immersive AI experience. Instead of just a summarized overview, users will engage in a more dynamic, conversational interaction with AI to get answers and explore topics. The interface itself on google.com is expected to change, potentially featuring an "AI Mode" alongside options like "Images" and "Videos."3. How can I access Google AI Mode? Is it available to everyone?Access to Google AI Mode is currently limited. It is being rolled out as an experiment, and users need to apply and join a waitlist to potentially gain access. As of late March 2025 (based on the source's timeline), it appears to be available as a test within Google Labs and requires opting in. Furthermore, it seems testing is restricted to personal Gmail accounts rather than Google Workspace accounts. Initially, it's available in the US, with potential expansion to other regions in the future.4. What are the potential benefits of Google AI Mode for users?Google AI Mode promises a more efficient and in-depth way to find information. Users can ask complex questions and engage in follow-up queries to refine their understanding without needing to navigate multiple traditional search results. This conversational approach could lead to quicker answers and a more guided exploration of topics, similar to having a knowledgeable assistant.5. How might Google AI Mode impact businesses and website traffic? The integration of AI Mode could significantly alter how users discover websites. If AI-powered responses become the primary way people get information, websites that are not referenced or linked within these AI interactions may see a decrease in organic traffic. It will become crucial for businesses to ensure their content is high-quality, trustworthy, and easily understandable by AI algorithms to be considered as a reliable source. Being linked in AI responses could become a significant driver of relevant traffic.I hope you learn something new from the new Google AI Mode.⁠⁠⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY

Welcome to a fiery

The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates.The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience. We also touch upon the significance of SEO tools, mentioning SEO Gets as a more comprehensive alternative to Google Search Console for deeper data analysis. Ultimately, the discussion underscores the need for businesses to actively analyze website data to enhance engagement and conversions.Frequently Asked Questions: Optimizing Your Website for Growth1. Why is simply having a website and creating more content often not enough for business growth?While a website provides a presence and content aims to attract visitors, merely having them doesn't guarantee engagement or conversion. Businesses need to ensure their content is optimized for the right audiences and that website visitors can easily find what they need and take desired actions. Without understanding user behavior, efforts can be misdirected, leading to wasted resources and missed opportunities to connect with potential customers effectively.2. What is website heat mapping and how can it benefit my business?Website heat mapping is a technique that visually represents user interaction on your website pages. It shows where users click, how far they scroll, where they spend the most time (attention), and general areas of engagement. By understanding these behaviors, businesses can gain valuable insights into what content resonates with visitors, identify areas of confusion or friction, and optimize their website for better user experience, engagement, and ultimately, conversions.3. What are the key metrics or sections to focus on within a website heat map tool like Microsoft Clarity?Microsoft Clarity, a free heat mapping tool, typically provides insights through four main sections: * Clicks: Shows where users are clicking on your pages, indicating what elements they find interesting or interactive. * Scroll: Reveals how far down users are scrolling on your pages, helping you understand if they are seeing your key content and calls to action. * Attention: Highlights the areas of your pages where users spend the most time with their mouse movements, indicating what content captures their interest. * Area: Aggregates user interactions within specific zones of your webpage, providing a broader view of engagement. Analyzing these sections can help pinpoint popular content, identify drop-off points, and understand user navigation patterns.Hope you enjoy this episode today we went deep into this topic.⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY

“Storytelling is the key to unlocking your greatness.”⁠Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert.I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books.I support organizations with improving their team's productivity by strengthening their role as group members through the use of storytelling.Hint: Listen to the end of this episode to get ⁠⁠Porsché⁠⁠'s number.

Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025.Connect with Favour Obasi-ike on LinkedIn here >>Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >>We emphasize the importance of creating both content for search engines and building community awareness through social platforms. Integrating these strategies is crucial, with website content serving as a central hub and social media driving traffic and engagement. The conversation also touches upon leveraging different social media platforms, the power of consistent engagement, and the significance of having an email list to cultivate a direct connection with an audience. Real-world experiences and actionable tips are shared, highlighting the interconnectedness of content creation, SEO, and social media for business growth.Success in content SEO lies in providing those answers directly on your website.Key elements of content SEO marketing include:Answering questions: Creating website pages, blog posts, articles, and FAQs that directly address the needs and queries of your audience.Traffic generation: Aiming to drive organic traffic to your website by ranking for relevant keywords and search terms.Utilizing Google's insights: Paying attention to "People Also Ask" sections and leveraging resources like "Google Learn About" to understand the questions being asked in your niche.Diverse content formats: Encompassing text (blog posts, ebooks), audio (podcasts), video (YouTube), and visuals (infographics) all hosted on your website. These formats, with their respective file extensions (TXT, MP3, MP4, JPEG, PDF), contribute to your website's SEO.⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform. Connect with Shara with her on social media here >>She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience!Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for job seekers and entrepreneurs. The conversation explores strategies for personal branding, the significance of recommendations, and navigating LinkedIn's various recognition badges. Shara also highlights the value of company pages and underscores the need for authenticity in connecting with others on the platform. Ultimately, she advises listeners to define their goals and show up genuinely to maximize LinkedIn's potential.About Shara"I help social workers obtain licensing in record time, so you can continue helping others at the highest level. I have a 99% success rate. You want to know more, come talk to me.”Schedule a call with Shara on her calendar here >>Frequently Asked Questions on this episode:1. How did Shara initially start using LinkedIn, and what prompted her to become more active and visible on the platform?Shara began using LinkedIn around 2018 as a burnt-out therapist, primarily sharing articles about mental health related to her experiences as a former military wife. Initially, she focused on written content and amassed a following of about 30,000 without showing her face. The turning point came when another influencer, Chené, suggested she start creating videos to increase visibility and build trust. This led Shara to start posting daily videos about her life, which eventually resulted in a significant increase in her reach when she shared her journey of passing her board exams after 10 years.2. What strategies did Shara employ to build her personal brand and leverage LinkedIn for business success?Shara's strategies included consistently sharing her personal journey, including struggles and failures, which resonated with her audience and created a sense of connection. She then transitioned to helping others pass their board exams for free, which later evolved into a successful business. She emphasized the importance of being authentic, showcasing skills, and building relationships on the platform. She used LinkedIn to position herself as an expert in her field, leading to opportunities like speaking engagements, awards, and being featured on LinkedIn's company page.3. What key steps does Shara recommend for optimizing a LinkedIn profile, especially for individuals seeking job opportunities?Shara advises making sure your LinkedIn profile is complete, visually appealing (professional photo and banner), and functions as a landing page showcasing your skills and experience. She emphasizes actively engaging with the platform by posting content related to your interests and engaging with other people's posts. For job seekers, she recommends highlighting skills, showcasing talents, and demonstrating how you can contribute to potential employers. Leveraging features like LinkedIn Premium can also enhance visibility and access job-related resources.Listen to this episode to learn more about how to achieve LinkedIn success following Shara's expert advice!⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

Katia Yakovleva discusses Content Radar, an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing. Start Using Content Radar AI today: https://contentradar.ai/The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn and X. Content Radar helps users transform existing content into ready-to-go posts, matching their brand's tone of voice and saving time. Features include a LinkedIn carousel AI tool, auto engagement capabilities, and Slack integration for team collaboration. Katia Yakovleva emphasizes that Content Radar offers cost-effective plans for solopreneurs and larger teams. The platform is designed to help businesses grow their presence and generate leads through optimized content marketing strategies.FAQ About Content Radar AIWhat is Content Radar AI and what problem does it solve?Content Radar AI is an AI-powered workspace for content marketing, designed specifically for B2B content. It solves the problem of tedious and time-consuming marketing operations, particularly content repurposing and omnichannel distribution. It allows users to input existing content (podcasts, videos, white papers, blog posts, etc.) and quickly transform it into ready-to-go, on-brand content for LinkedIn, Twitter (X), and other platforms, significantly reducing the time spent on content creation and distribution. The long term vision is to build a marketing OS for B2B content where all content is in one place.Which social media platforms does Content Radar AI currently support and are there plans to add more?Currently, Content Radar AI primarily focuses on LinkedIn and X (Twitter). However, there are plans to integrate with more platforms and content formats as the product evolves, ultimately aiming for an omnichannel content funnel approach.How does Content Radar AI ensure the security and authenticity of its integrations with platforms like LinkedIn?Content Radar AI works directly with the LinkedIn team and uses the official API for developers, ensuring that all integrations are up-to-date and secure. This direct collaboration and access to the official API guarantee the safety of user data and compliance with platform guidelines, minimizing the risk of losing native impressions.What are some of the key features offered by Content Radar AI?Content Radar AI offers a range of features, including:Content Repurposing: Transforms existing content into ready-to-go posts for various platforms.AI Social Media Manager: Acts as an AI social media manager by matching the user's tone of voice and brand.LinkedIn Carousel AI Tool: Creates on-brand LinkedIn carousels quickly, saving time on graphic editing.Auto Engagement: Allows users to invite coworkers to like and comment on posts, boosting initial engagement.Content Calendar: A collaborative content calendar to schedule content accross platforms.Slack Integration: Notifies team members of new posts for easy support and employee advocacy.Analytics Dashboard: Provides insights into the performance of your content across different platforms.AI Assistant: A conversational interface to interact with Content Radar via chat.Listen to this episode to learn more about Content Radar AI for scheduling posts for your business.⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world!!!

Why do small businesses need SEO? It's a money or time factor. In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising. I highlight the importance of answering customer questions through content creation, suggesting that this strategy helps businesses become credible and sustainable brands, drawing traffic and potential sales.I discuss key strategies, including using cost-per-click data to create targeted content, writing helpful articles, producing podcasts, and optimizing website PDFs. I further stress the importance of consistency, patience, and providing value to potential customers over time. Additionally, I emphasize cultivating the correct mindset.FAQ: SEO for Small Businesses1. Why is SEO important for small businesses?SEO is crucial for small businesses because it levels the playing field. It allows you to compete with larger companies that have substantial advertising budgets by organically improving your visibility in search engine results. SEO helps more people find your business, connects you with those seeking your services, and establishes you as a credible and sustainable brand online. It provides a long-term strategy for growth, focusing on answering customer questions and providing valuable information. Paid advertising can be expensive and unsustainable, while SEO offers a cost-effective way to reach a wider audience.2. How does SEO help small businesses compete with larger companies?Larger companies often invest heavily in paid marketing and advertising campaigns. SEO allows smaller businesses to gain visibility by focusing on organic search results. By answering questions on your website and creating content relevant to your target audience, you can improve your search ranking and attract customers actively searching for your products or services. This reduces reliance on expensive advertising and allows you to connect with customers looking for precisely what you offer. Essentially, SEO enables you to show dominance in your niche, even against larger competitors.3. What are the first steps a small business should take for SEO?The initial focus of SEO should be technical. Ensure your website's backend is optimized for search engines to properly index and rank your content. If the technical aspects aren't in place, even the best content won't rank well. This means addressing issues like broken links, duplicated content, and ensuring server accessibility. Simultaneously, conduct thorough keyword research to identify the questions and phrases your target audience is using to find businesses like yours. Understand what your niche is and where your audience is. Once the technical foundation is strong, create valuable content that directly addresses these queries.⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines.Key SEO Factors to Consider: Landing Page Definition and Differentiation: A landing page is defined as a highly specific, targeted page with a clear singular goal, distinct from other website pages like blogs, product pages, "About Us" pages, or "Contact Us" pages. "A landing page is a place where people get one thing. They get one result... It's that specific, it's that targeted and it's that niche." "A landing page is different from a blog page. It's different from a product page, right? It's different from an FAQ page. It's different from an about page. It's different from a contact page. It's different from another page on your website." The Importance of Visibility and SEO: Having a website is not enough; it must be visible and connected to the target audience through effective SEO. A website that isn't ranking is essentially useless, even if it has great content. "There's no reason why your website should not be ranking. But because it's not connected, you can't see beyond what you're looking at because all you're seeing is a brick. It's a wall." "It's not just having a page, it's having a landing page that actually is being seen." Quality over Quick Fixes: While services like Fiverr and Upwork can offer quick solutions, building a brand requires attention to detail, quality materials, and a unique voice. "Yes, definitely please go there [Fiverr, Upwork, YouTube] if you want something that is quick, something that is very easy to understand, something that just gets you off your feet. But if you're looking for something that has your brand, your voice, your style, your code, your theme, your palette, things that you care about because there's detail."Do you need website development optimization? Click here to schedule a free website development consultation.Actionable Takeaways: Clearly define the specific goal of each landing page. Conduct thorough SEO audits and implement best practices. Prioritize a user-centric design with clear calls to action. Continuously monitor and analyze user behavior to optimize landing pages. Focus on providing genuine value and building trust with potential clients. Own your website domain and ensure you have full control. Always have the WHO WHAT WHERE shown Implement your landing page SEO or DIY with AI tools.Connect with me

Welcome to the Super Bowl Commercial Advertising room where marketing professionals analyze the Super Bowl commercials as case studies.We debated the effectiveness of various advertising strategies, considering factors like storytelling, brand awareness, target audience, and return on investment.The conversation expanded to broader marketing topics, including the efficacy of different advertising channels (direct mail, radio, social media), and the importance of data-driven decision-making.Different perspectives on the value of high-cost advertising campaigns like Super Bowl spots were presented, highlighting the importance of aligning advertising with business goals and target demographics.Finally, we significance of seasonal marketing and its varied applications.1. What were some of the key themes or strategies observed in the Super Bowl commercials this year?Several key themes emerged from the Super Bowl commercials this year. Storytelling was a dominant strategy, with brands like Lays using narratives that initially obscured the product, focusing on the experience and connection. The use of user-generated content (UGC) and community engagement was also noticeable, with brands such as Taco Bell incorporating real people and their experiences with the brand into their commercials, rather than focusing solely on celebrities. Another theme was the psychological aspect of marketing, which aims to create a feeling or aesthetic that subconsciously attracts people to a brand, as well as the idea of active recall where brands leverage recognition to create a sense of community.Lays' commercial was noteworthy because it initially did not focus on the product. It began by showcasing a potato farm and a girl picking up a potato, following the potato's journey from the farm to the kitchen table. This narrative approach made the ad about the process and the experience, not just the chips themselves, which created a more engaging and emotional connection with the audience. Only at the end was it revealed that the commercial was for Lays, associating the brand with the organic and wholesome feeling conveyed by the story, making it stand out from other more straightforward product placements.Taco Bell's commercial stood out by using a combination of celebrities and user-generated content (UGC). While it featured LeBron James, it deliberately shifted focus towards ordinary people who love the brand, showing them at the drive-thru, on picnics, and having fun with Taco Bell products. The commercial used a mix of these real life scenes mixed in with postcard like images with the effect of making the brand feel more relatable, authentic, and community-focused. Instead of relying solely on the celebrity's endorsement, it highlighted the genuine experiences of its customers. This ultimately showed that the brand values its community more than celebrity endorsements.While often used interchangeably, advertising and marketing budgets are different. Advertising is a part of marketing, and involves the cost of placing an advertisement. Marketing is a broader term encompassing the development and execution of strategies that promote brand awareness, and convert sales. Advertising budgets focus on the costs of producing and placing ads, while marketing budgets include broader efforts such as SEO, content creation, market research and branding. Understanding the difference is essential for businesses to allocate their resources effectively, because both are separate elements of the same overall strategy.Hope you enjoy this episode to get more insights on the Super Bowl.

Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in.Key Themes and Ideas:Website Content as a Cornerstone:The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at the number of pages you had on your website by this time last year.”Key Quotes:"Thinking about 2025 is a good way to start thinking about your trends.""It's good to know about a trend, but it's important to know what to use a trend for and why the trend is even trending.”"If that number is the same, then something got to change because you cannot be not updating your content.""your website is your portfolio, right? It's supposed to be where you're you're giving people information.”“If Google is updating its system and you're not updating your system, there's a problem.”"the more you ignore it, the more it ignores you because you're not going to be on the web. You're not going to be on the Google search engine.”"Long form content is going to be a huge thing to outrank your competitors… It needs to be structured and well-rounded. That's long form content."“you want to write content that has numbers. Numbers are big. Numbers are big. Numbers in dollar signs and in other currencies, numbers in in weight, numbers in in size, numbers in decimals, numbers in numerical value."“AI is looking for content. People are looking for content.”"how is your website looking on a mobile device?”"position ourselves to get found in the future.”“if you type your name there and you don't see anything next to your name then that's a problem too."“an AI cannot replace a human experience.”“AI can write you SEO words, keywords, finding the rank of your server of your um domain and and and so on and so forth, but will never be one4th of what favor as an SEO um expert as less than an ex an an SEO expert going to do.”"always your website is one place that you have foolproof for your business continuity and your cash flow.”Actionable Insights:Audit Website Content: Businesses should thoroughly review and update their websites, adding new content and updating old content.Embrace Long-Form Content: Create structured, well-rounded content that addresses audience questions and needs, emphasizing details and numbers where relevant.Optimize for Mobile: Ensure websites are mobile-friendly to take advantage of mobile indexing.Prepare for AI: Be aware of the impact of AI search engines and how to make their content accessible to these new platforms.Prioritize Human Touch: Embrace technology, but remember that the human element is still critical for SEO success.Leverage Community: Connect with and support other businesses and professionals in your network.Take ownership of your website and SEO Strategy: Be proactive in updating and building your website to optimize SEO and create value.Start With Your "Why": Create content that is relevant to the needs of your audience.Conclusion:The Clubhouse discussion provides valuable insights into the evolving landscape of SEO, stressing the importance of website content as a foundation for digital presence and business growth in 2025.I emphasize consistent updates, structured content, mobile optimization, and an understanding of the changing search landscape, urging a shift in mindset towards a more proactive and strategic approach to SEO. The call to action is that you should embrace new technology, but also leverage the human experience in your SEO strategy.Connect with me

This Clubhouse audio recording features a discussion on domain authority, its importance for online businesses, and how to improve it.Looking for SEO Services?Click here to book a call with Favour Obasi-ikeI define domain authority as online credibility leading to recommendations and explains that it's built through consistent, high-quality content distribution across multiple platforms.The conversation also explores the use of tools likeSender Score to assess email deliverability and the speaker shares examples of brand collaborations and AI influencers to illustrate the concept further.Finally, I offer advice on rebranding and maintaining domain authority during a name or platform change.Read More:Domain Authority vs Page Authority: What Does It Mean for SEO?

This podcast interview features Nigerian singer-songwriter M.E., a two-time Grammy nominee. He discusses his musical influences (Anita Baker, Tiwa Savage, and Usher), his creative process, and overcoming creative blocks by joining communities and taking breaks.M.E. also details the concept behind his new music video, "Tsunam.e," which explores escaping overwhelming thoughts.Finally, he shares his most memorable moment, meeting Whitney Houston, and promotes his upcoming album and Valentine's Day single.

This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts. I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors. Effective email marketing is presented as a crucial complement to SEO for driving leads and sales. I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connecting with the target audience through valuable content and targeted marketing. FAQ: Measuring ROI of SEO Efforts What is ROI in the context of SEO, and why is it important to measure? ROI (Return on Investment) in SEO refers to the measure of how much benefit (usually profit or value) you gain from the resources you invest in search engine optimization. Measuring ROI is critical to understand if your SEO efforts are effective, whether your investment of time and money is yielding results, and where adjustments need to be made. Without measuring ROI, you're essentially doing SEO "for the sake of doing it" and potentially wasting resources without reaching your business goals. How does consistent content creation influence SEO ROI, and what should be considered when producing content? Consistent content creation is essential for long-term SEO success and ROI. The more pages and valuable information you publish, the more chances you have to appear in search results. When producing content, you should consider both the user and search engine needs. Content should be relevant, address user queries, be presented engagingly (e.g. with statistics, infographics, videos), and consider when your audience is most likely to be receptive to it (e.g., time of day). The quantity and quality of content directly impact your ability to reach your target audience. What other tools can help with understanding user behavior and how can they be used to improve SEO ROI? Several tools can aid in understanding user behavior and optimizing your site's performance, contributing to better ROI. Some key tools include: Google Search Console to monitor your site's performance in Google search, Google Analytics to analyze traffic and user behavior on your website, other analytics platforms like Matomo Analytics, heat maps like Crazy Egg to see where users click and scroll on your pages and Google Lighthouse to evaluate site speed. Using data from these tools allows you to find underperforming content, track how users interact with your website, and make informed improvements to enhance both user experience and SEO ranking. When starting SEO efforts from scratch, what's a practical way to begin measuring and optimizing? When beginning SEO from scratch, start by identifying the keywords that people are using for your content or service. Then create content that specifically answers those questions. Go beyond flat answers by including statistics, infographics, videos, FAQs, and case studies. Then take note of how much content you created last year, compared to this year. With more content you will attract more traffic. With more traffic, you can see how people are finding your site, where they are clicking and how they are using the page, and use this data to optimize for long term growth. Connect with me

Do you travel with an American Express card? Do you love to travel with points and miles instead of paying cash? Do you love to travel as a therapeutic and mental health reliever? Welcome to the digital world of traveling where we are graced to listen to Lola Coker-Oni, owner of Cosmopolitan Empire. Podcast Summary This podcast interview features Lola Coker-Oni, a top-tier travel concierge, who discusses her career path and business, Cosmopolitan Empire. She details her expertise in curating high-end, personalized travel experiences, particularly for multigenerational families, emphasizing safety and mental well-being. Lola explains her tiered luxury travel packages, ranging from mid-luxury to ultra-luxury accommodations and experiences. She also shares an anecdote about navigating cultural and religious sensitivities while traveling internationally, highlighting the importance of pre-trip research and client communication. FAQ about this podcast episode 1. What is a travel concierge and how does it differ from a travel agent? A travel concierge, unlike a traditional travel agent, focuses on creating highly personalized and curated travel experiences beyond simply booking flights and hotels. They act as a personal travel consultant, delving into the client's needs, preferences, and motivations for travel, and crafting bespoke itineraries with a strong emphasis on unique accommodations, cultural immersion, and mental well-being. This may involve building relationships with hotel owners and architects, booking private villas or islands, and creating itineraries around individual family members' needs and special interests. A travel concierge emphasizes the "why" of travel, focusing on the client's emotional and mental needs, while a travel agent primarily focuses on the "how" of travel.

I'm geeking out how AI-powered this conversation is about to be for you as we bring Lola Coker-Oni, owner of Cosmopolitan Empire, to bring you the best set of luxury travel experiences this 2025. Here's our episode AI summary before the real interview coming soon. Visit Cosmopolitan Empire Website today: https://www.cosmopolitanempire.com/home Glossary of Key Terms in this episode Concierge: An individual or team that provides personalized assistance and services to clients, such as making reservations, organizing events, and fulfilling special requests. Hospitality Industry: The sector of the economy encompassing businesses that offer services like lodging, food, and entertainment. Residential Concierge: A concierge who works in a residential building, offering services to residents within their housing community. IATA (International Air Transport Association): A trade association representing airlines, standardizing air travel practices, and issuing licenses. Travel Advisor: A professional who assists individuals and groups with planning, booking, and managing travel arrangements. Mid-Luxury Travel: A tier of travel that prioritizes experiences over premium amenities or brand recognition, often focusing on quality and comfort. Boutique Hotels: Smaller, independent hotels that offer personalized experiences, often featuring unique design and customized service. Ultra-Luxury Travel: A tier of travel characterized by extremely high levels of service and exclusivity, often involving private planes, villas, and islands. Multigenerational Family Travel: Travel that involves multiple generations of a family traveling together. Travel Concierge: A travel professional who combines the knowledge of a concierge with the services of a travel advisor, offering personalized experiences. Mental Health: A person's psychological, emotional, and social well-being, impacting how they feel, think, and behave.

This Clubhouse audio recording discusses strategies for sending high-volume emails effectively, focusing on the importance of sender reputation and deliverability. Participants debate the merits of using Amazon Simple Email Service (SES) directly versus employing a platform like FloDesk which integrates with SES. >> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

ConstantThis episode announces a NEW partnership between the We Don't PLAY podcast and the stellar email marketing platform, Flodesk! I discuss Flodesk's amazing features, such as its integration with Amazon SES (Amazon Simple Email Service) and surprising affordability compared to competitors like Mailchimp, Klaviyo, Constant Contact, etc. The partnership will provide listeners with discounts and access to workshops. >> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE

This podcast interview features Tony with the Keys, a musician and marketer who uses music to build brands. He explains his unique approach, which combines his musical talents with his marketing expertise to create "sonic branding" for businesses. Listen to Tony with the Keys' podcast show, "The Dad's Corner" > Tony discusses how he helps companies find their brand's unique sound, giving examples of successful projects and highlighting the power of music to connect with audiences and improve brand memorability. He emphasizes that sound is a crucial, often overlooked marketing tool, impacting emotions and memory, and encourages businesses to budget for sonic branding. Tony With the Keys FAQ How did Tony With the Keys get his name? Tony's name reflects his life story. His early years were marked by involvement with gangs, drugs, and incarceration. This difficult period led to a profound personal transformation. He realized that he was meant for a different path, one focused on helping others. He sees himself as having been given "keys" to unlock potential in others, hence the name "Tony With the Keys." The "keys" metaphor extends to his musical abilities as a keyboard player and his experience in the automotive industry. How does Tony With the Keys combine music and marketing? Tony combines his marketing expertise with his passion for music by offering a unique service called "sonic branding." He helps businesses, entrepreneurs, and creators develop a distinctive brand sound that connects with their audiences. This can include creating anthems, fight songs, and sonic logos that embody the essence of a brand's message. How can someone without a musical background find their brand sound? Tony believes everyone has an inherent sound within them. Finding your brand sound starts with identifying the qualities and emotions you want your brand to evoke. Consider whether your brand is aggressive or subtle, bright or melancholic. By translating these descriptive words into musical tones and textures, you can begin to develop a sonic identity that resonates with your audience. Glossary of Key Terms Sonic Branding: The strategic use of sound to create a unique and memorable auditory identity for a brand, product, or service. Brand Sound: The specific sonic elements that represent a brand, including music, sound effects, voiceovers, and jingles. Sonic Logo: A short, distinctive audio signature that identifies a brand, similar to a visual logo but using sound. Anthem: A powerful and uplifting song that embodies the spirit, values, and mission of a brand or community. Fight Song: A high-energy musical piece designed to motivate and inspire, often associated with competition or challenges. Soundscape: The overall acoustic environment of a particular space or experience, carefully curated to evoke specific emotions and perceptions. Sonic Seasoning: The practice of using specific sounds in restaurants to enhance the taste and enjoyment of food. Kingdom Keys: Tony's personal metaphor for using his musical abilities to unlock potential and empower individuals and businesses. LoudVision Anthems: Tony's company specializing in creating custom sonic branding elements for businesses and organizations. Quick Links

This podcast episode discusses basic SEO strategies, comparing Google and Bing search engines with AI platforms like ChatGPT and Perplexity. I emphasized the importance of organic growth through website optimization and building domain authority, contrasting this with potentially risky "black hat" SEO tactics. I highlighted the value of a diverse online presence across multiple platforms and the use of AI tools to streamline content creation. Finally, the speaker promotes Harper AI, a new AI assistant tool for enhancing content creation and SEO efforts. FAQ: Optimizing Your Online Presence Why is it important to focus on where my business shows up online? The most important thing for your business is to control where and why you are showing up online. Setting an intention for your online presence helps drive traffic, lead acquisition, growth, and learning what your audience wants from you. It allows you to justify the reasons for being online and ensures you are showing up for the right people, in the right places. A well-defined online strategy provides more accurate lead traffic and business growth by understanding what people are searching for and then strategically creating content to answer those searches. What are "zero-click" searches and why should I be concerned? Zero-click searches are instances where people find answers directly on a search results page without clicking through to a website. A staggering 97% of websites are barely getting traffic, meaning they struggle to be clicked on. This shows the need to expand your reach, and understanding the different rankings such as Google, Alexa, Pinterest, and YouTube is very important for growing an omnichannel presence and gaining attention. How does showing up on multiple platforms improve my online presence? Showing up on multiple platforms, including different news sources, sites, and backlinks, enhances your marketing value by increasing your reach, connections, and the likelihood of people wanting to work with you. The more places you're visible, the more your brand recognition increases and the more opportunity to be seen and connect with potential customers. It's about creating a cumulative effect, a compounded interest value, and establishing a wider bandwidth for connections. Quick Links

Looking for new ways to use AI for your business? Master AI before AI masters you! This podcast interview with Sadio Jonas, a generative AI expert, discusses the applications and future of artificial intelligence. Sadio Jonas emphasizes AI as a tool to augment human capabilities, not replace them, and highlights the importance of developing AI strategies for businesses. She promotes his AI strategy certification program, designed to equip individuals and organizations to utilize AI effectively, and mentions upcoming workshops for leaders hesitant about AI adoption. Read the FAQs and Certification details here > The interview concludes with information on accessing Jonas's services and resources. Click here to be one of the 20 people to sign up for her AI Leadership Insights program >> About Sadio Jonas Sadio Jonas is an AI Pioneer, Fractional Executive, and AI Educator who brings human intelligence to the forefront of artificial intelligence. As a Fractional Executive, Jonas guides organizations through the complexities of AI with clarity and confidence. By founding AI Vantage Consulting and establishing herself as the first AI Strategist, she pioneered the development of one of the first custom GPTs. She launched the Executive Certification in AI Strategy and Leadership. This program empowers leaders to strategically and confidently leverage AI, ensuring it becomes an empowering asset aligned with human goals and values. With over a decade of experience in project management and change leadership, Sadio leverages agile methodologies, emotional intelligence, and change management expertise to help businesses and leaders navigate the evolving AI landscape. Her commitment as a Fractional Executive is to make complex AI transitions approachable and manageable, fostering a sense of security for individuals and organizations embarking on this transformative journey. Renowned for her strategic vision and execution, Sadio excels in building strong partnerships and delivering measurable outcomes. She effectively communicates program health and value while integrating AI solutions that complement existing organizational structures, ensuring sustainable growth. By positioning AI as a strategic ally, she enables organizations to unlock its transformative potential with confidence. Noticing the immense need for massive skills-based training to meet the needs of the AI-augmented workplace, she also founded The Academy for AI Strategy >, an AI education and workforce readiness program designed for the AI-augmented era. The Academy offers comprehensive leadership training and targeted professional upskilling in generative AI, offering hands-on learning and Certifications in AI Strategy. On a personal level, Jonas has lived in five countries, been educated in four, traveled to over 30 countries, and embraced diverse cuisines as a gateway to understanding cultures. This culturally rich and human-centered perspective informs her professional approach, ensuring that her solutions are globally resonant and empathetically crafted. Sadio lives in the U.S. with her husband and two brilliant children whom she learns from regularly. For inquiries email her at: info@aivantageconsulting.com​​​ Quick Links

Welcome to Season 10! We kick off with my good friend, David Pezzat, discussing his journey from childhood to digital photography. We have new music in the background too! Enjoy! Chapters (00:00) Photography in the Digital Age This chapter takes us on a journey through the world of photography, exploring the personal story of David, a passionate photographer who found his calling at a young age. Growing up in Texas, David was deeply influenced by his father's poignant wartime photographs, which sparked his desire to capture images with meaningful stories. His journey began at the age of 16 when he seized the opportunity to learn from a professional photographer at a quinceañera. Despite the humble beginnings and initial skepticism from his father, David's unwavering passion for photography drove him to work diligently, even when the pay was minimal. Over the years, he witnessed the transition from traditional film to digital photography, marking a significant evolution in the field. As he reflects on his career, David appreciates the advancements in technology that have made sharing photos easier and more accessible, yet he remains rooted in the impactful storytelling that first inspired him. (09:32) Evolution of Photography This chapter explores the intersection of traditional photography principles and modern technology, offering insights for new generations of photographers, particularly Gen Zs and millennials. I emphasize the importance of understanding foundational photography concepts, like ISO, aperture, and shutter speed, to appreciate the art form's history and depth. As technology has advanced, with digital cameras simplifying many processes, there's a call to revisit these fundamentals to maintain quality and avoid common errors. The conversation then shifts to the role of AI in photography, highlighting its potential to streamline workflows, such as image selection and editing, making the process more efficient. I express enthusiasm for AI's potential while asserting that human creativity remains paramount, as it is the source of innovation. Finally, I speculate on the future integration of AI directly into cameras, envisioning a future where AI assists in real-time post-production, enhancing the photographer's toolkit without overshadowing the creative mind. (19:07) Documenting Moments Through Photography This chapter explores the artistry and responsibilities of wedding photography, emphasizing the role of the photographer as both a documentarian and a historian. We discuss the importance of capturing genuine, unrehearsed moments and the necessity of syncing with the energy of an event to achieve impactful images. Effective communication with clients is highlighted as essential, with a focus on making them feel comfortable to capture their authentic selves. (25:33) Expanding Photography Beyond Events This chapter explores the evolving landscape of photography within the wedding industry and beyond. As weddings shift towards more intimate gatherings, photographers are finding new avenues to express their creativity and maintain profitability. I share my transition into Airbnb photography, highlighting how this niche allows me to capture the inviting and thematic elements of homes in a way that appeals to potential guests. By approaching these spaces as both a photographer and a guest, I focus on details and atmosphere to create compelling images. Quick Links

Welcome to the NEW! Google Shopping experience where I am emphasizing on the importance of a well-structured e-commerce website for successful Google Shopping optimization, highlighting the free Google Merchant Center tool. This discussion includes SEO strategies,  product listing optimization, and the benefits of building a strong online presence to increase brand visibility and sales. I also featured audience participation and questions regarding podcast website strategies. Frequently Asked Questions: Google Shopping & E-commerce SEO 1. What is Google Shopping and why is it important for businesses? Google Shopping is a feature within Google's search engine that allows users to search for and compare products from various online retailers. It's crucial for businesses because it provides a direct channel for product discovery, allowing your products to be seen by people who are actively searching for what you offer. It's an incredibly important channel given that there are billions of searches per day. Getting your product listed on Google Shopping gives your business visibility to a huge potential customer base. 2. How do products end up on Google Shopping? Products displayed on Google Shopping originate from e-commerce websites. To be listed, your website needs to have e-commerce functionality and proper product structuring. This involves having product pages with detailed information, proper product tagging, and structured data (schema) including price, description, color, and size. This data is then linked to your website through your sitemaps, ensuring Google can find the product information it needs. 3. Is Google Shopping free to use for businesses? Yes, Google Merchant Center is a free tool that enables businesses to list their products on Google Shopping. You need a Google account to open a Merchant Center account and provide the information Google needs to show your products. While there are options for paid advertising on Google Shopping to improve visibility, the core listing of products on the platform is free. 4. What is the Google Merchant Center and why do I need it? The Google Merchant Center is where you manage how your product listings appear on Google Shopping. It allows you to upload product feeds, which are essentially spreadsheets of all of your products with necessary details that Google requires such as titles, descriptions, and product availability, and shipping information. It also allows you to create a product sitemap for submission to Google Search Console. This is crucial for ensuring your products are accurately displayed and discoverable within Google Shopping. 5. How can businesses optimize their listings on Google Shopping for better visibility? Optimizing your listings for better visibility involves a multi-faceted approach. It includes: * Ensuring detailed product descriptions with all relevant attributes (color, size, etc.) * Using high-quality product images * Managing customer reviews and ratings to improve user trust * Competitive pricing that matches market standards * Leveraging product labels, price points and other filters * Using internal and external linking strategy to increase authority * Writing blog posts and article content that creates opportunities to connect your brand with customer needs through product use cases. Enjoy this episode and happy Google Shopping! Quick Links

HAPPY 31ST BIRTHDAY FAVOUR OKECHUKWU OBASI-IKE

The importance of high-quality SEO content and strategic linking for local businesses,  highlighting the shift from link-building quantity to content authority. Jon Muranko also shares practical tips for businesses of all sizes, including content creation, internal linking, and utilizing tools like Google Search Console. Finally, he stresses the need for a comprehensive strategy and advises leveraging platforms like YouTube for increased visibility. Visit the Marketing by Permission website here > Frequently Asked Questions (FAQ) How did you get started in SEO, and what was your initial focus? I initially got into marketing through referral and network marketing, which sparked my passion for helping people and crafting compelling messages. In 2000, I got into email marketing and in 2003 attended an SEO/digital marketing conference, coinciding with the rise of Google. This led me to take an SEO course which I then implemented, experiencing quick wins, which hooked me. I shifted my focus from email marketing to SEO to assist local businesses that had websites but were not ranking in Google search results. What significant changes have you observed in SEO since 2003, regarding both business owners and consumers? In 2003, SEO was heavily focused on backlinks. The quantity of links mattered more than the quality. However, the field has evolved dramatically. Now, having high-quality content and authoritative links is far more important. Google has evolved to penalize low-quality link building and instead emphasizes content that is original, authoritative, trustworthy, and solves user queries (EAT). Businesses need to focus on good, foundational content, targeted linking and using tools effectively. Consumers are better served by search engines that prioritize the quality, expertise, and trustworthiness of content. What's a key strategy for improving SEO in today's landscape? A key strategy today involves having a solid content foundation on your website, including blog posts, page content, video content, and FAQs. The content should address user needs and be authoritative. Many business owners seek automation and immediate results. What's the key to succeeding with SEO in the long run instead of chasing a "championship" win? Having a clear SEO strategy is essential. SEO is not a one-time effort. It's an ongoing process that requires consistent effort and adaptation. Businesses must have a plan for increasing visibility and a clear content strategy. The more content you can place on your website the more opportunities you have to get found. Internal linking is also critical for websites with over 50 pages of content. You must also consistently analyze data in the Google Search Console to identify opportunities. Businesses must avoid chaos by aligning their teams on a unified SEO strategy for 6-12 months. What actionable advice would you give to solopreneurs versus larger organizations regarding SEO? For solopreneurs, focus on creating high-quality, engaging content, including video content. For medium-sized teams or organizations, consider bringing in an outside consultant to evaluate your current strategies. For larger organizations, hire external consultants to assess their SEO strategy, and ensure their standard operating procedures (SOPs) are up-to-date and effective. Quick Links

Basic SEO 101 for website marketing can be confusing when dealing with technical, creative, and logical moving parts. Join me as I explain how websites work including the one you're using to listen to this episode. Have a blessed holiday weekend and see you tomorrow!