Marketing That Clicks

In-person events allow you to deepen your relationships with clients face-to-face. Your clients have received your emails and texts and seen your social media posts. In-person events allow your clients to assign a face to your business and associate a positive memory to your brand, strengthening rapport and the know, like, and trust factor for your practice. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

The global medical aesthetics industry was worth an estimated 25.4 billion dollars in 2023. The market is projected to grow to 67.8 billion dollars by 2032. Who are the clients powering this industry's growth? The majority of medical aesthetics clients are women. That classification has remained consistent, with females comprising 87% of the market in 2019 and 88% in 2022. 78% of those women are under the age of 55. The most sizable portion of the market is women between the ages of 35 and 54. Here is the breakdown: Women 35 - 54 years old = 52% of the market. Women 18 - 34 years old = 26% of the market. Women 55+ years old = 22% of the market. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Discover what tactics are working for my clients right now. The promotional blueprint involves paid ad campaigns on Instagram, Facebook, and a strategic follow up process. Unlock a year's worth of revenue-enhancing emails and texts for only $97! Offer expires on March 19th at 11:59 pm ET. Learn more here: https://michaelguberti.com/promo/

Ready to stop guessing about what to write, and start growing your med spa instead? In this episode, I'm discussing a must-have resource: A Year's Worth of High-Performing Emails and Text Messages Designed to Generate Consultations and Revenue for Your Practice.   For just $97 ($1,500 value), you get 52 weeks of proven, customizable messages designed to fill your appointment book, boost profits, and keep clients coming back. I'll break down why this toolkit is the secret weapon your business needs and how one new client can cover the cost tenfold. Don't wait — grab it now at https://michaelguberti.com/year/ and start making progress. Click the link and invest in your success today!

My client more than doubled their revenue in 5 years.  Tune in to this week's podcast to discover what marketing strategies I implemented for my client to more than double their revenue in half a decade. Keep an eye out for a sales-boosting resource we'll soon offer, designed to help you increase revenue using proven strategies that are working well for my clients right now. In the meantime, would you like your digital marketing done for you? Visit MichaelGuberti.com, complete the form, and we'll reach out to discuss whether we're a good fit to collaborate.

Among all the different strategies that a business can implement to reach more potential customers and connect more often with its current ones, what tactics are working best for my clients right now? In this podcast episode, discover the marketing success blueprint that is generating positive results for my clients. Be on the lookout for a sales jumpstart resource that we will be offering that you can use to potentially increase sales, based on strategies that are currently delivering positive results for my clients. In the meantime, are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

According to Edison Research, 47% of the US population ages 12 and up listens to a podcast at least once a month. Podcasts can contribute to a brand's 'know, like and trust' factor. As a person listens to your podcast, they form an impression of your business. I recently received the following message from an individual looking to grow their podcast. They said, “we need some help with growth. I also think be need help with branding.” Listen to this week's podcast, fittingly, to learn how to grow and brand your podcast! :) Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Every day, people encounter hundreds, if not thousands, of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise. Black Friday is approaching. Get ready to transform your med spa marketing strategy! Starting this Black Friday, discover the proven strategies that seven-figure medical aesthetics practices use to grow, scale, and thrive. The Marketing Strategies of Med Spa Millionaires online course will equip you with actionable tools to elevate your practice, including: ✅ Email campaigns that build loyalty and drive revenue ✅ Social media tactics to convert followers into paying clients ✅ Text messaging strategies for fast, measurable results ✅ Google review strategies & SEO techniques to boost visibility and attract new clients ✅ Marketing calendars for seamless, year-round promotion ✅ In-person event marketing blueprints to generate excitement and bookings This course isn't about theory—it's about real-world tactics that deliver results. Drawing on my 9+ years of experience helping medical practices succeed, I'll share strategies that bring in clients and keep them coming back. ⏳ Stay tuned for more details arriving in your inbox as Black Friday approaches! Let's make 2025 your best year yet with a marketing plan designed for sustainable growth. Don't just take it from me: "What I have learned since Michael has been managing our marketing is that every week, when Michael puts out an ad, & the calls that come in — it's amazing to me because I had no idea, you know, anything about marketing until I started working here. The power of what is put on social media, it's just impressive: the power of what's being sent out there, and what the feedback is. It's just astonishing to me." — Elaine H.

During economic uncertainty, customers' disposable income decreases, and small businesses must work harder to convey their value and justify their customers' investment.  To thrive in this environment, it's crucial to highlight your value proposition. Here are 5 strategies to help you succeed: https://michaelguberti.com/navigating-economic-challenges-resilience-strategies-for-small-businesses/  Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

80% of small businesses use email marketing to help with customer retention.  Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients. Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, digital marketing strategist. For a one-time payment of $300, Michael is offering a 1-hour phone consultation where he will speak with you or your tech team to walk you through how to prepare for the changes. Set yourself up for success and register for the phone call.

Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!

Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd. High-quality marketing makes the difference: You need to remind your clients about your Black Friday message. Use your social media accounts, email marketing, website and other channels to promote your special. Include this important note: If applicable, include the following message in your promotion: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Give the perfect gift or treat yourself: During the Christmas season and holiday season, people are buying gifts for their family members and friends. Include language in your promotion similar to "give the perfect gift to that special person in your life or treat yourself!" Get inspiration from other businesses: Do not reinvent the wheel. If other businesses have achieved success with their Black Friday promotions, learn from them and customize your promotion so it fits your business. Listen to this episode to discover Black Friday promotions from other med spas. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale: The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment. Prevent double-dipping: If applicable, include the following message in your flash sale: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Everyone loves a deal: Provide a limited-time discount (a flash sale) to encourage your clients to book their appointments within a certain time period. For all the details about this med spa's successful flash sale, listen to this podcast.

Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it: Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations. High-quality marketing made the difference: The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength. The revenue numbers say it all: Listen to the podcast to discover the med spa's year-over-year revenue numbers.

Michael shares his client's success story. Split Rock Aesthetic Institute had a great turnout for their annual Patient Appreciation Event. Discover the metrics and promotional strategies behind the successful event. If you want to enhance your marketing, visit MichaelGuberti.com, fill out the form, and Michael will contact you to see if you and him are a good fit to work together.

Michael shares the numbers behind his client's marketing success story in the hair salon industry. Are you interested in having your digital marketing done-for-you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Learn more about Zylo by visiting his Linkedin profile: https://www.linkedin.com/in/zylo-marshall?trk=people-guest_people_search-card 

Readers call her life story & book “such an inspiring story” & an “incredible journey of faith,” & it is! Get Dr. Enoh Ukpong's book titled Joy Comes in the Morning: The Power of Drive, Discipline and Determination, by visiting the following link: https://www.amazon.com/Joy-Comes-Morning-Discipline-Determination/dp/1735005401/ref=sr_1_1?crid=34SNWV84M2E6C&keywords=Dr.+Enoh+Ukpong&qid=1648511474&sprefix=dr.+enoh+ukpong%2Caps%2C218&sr=8-1

Learn more about Dr. Ellen Albertson, The Midlife Whisperer ™ by visiting TheMidlifeWhisperer.com. Get Dr. Ellen's book titled Rock Your Midlife: 7 Steps to Transform Yourself and Make Your Next Chapter Your Best Chapter, by visiting the following link: https://www.amazon.com/Rock-Your-Midlife-Transform-Yourself-ebook/dp/B09KMD4T7L/ref=sr_1_1?keywords=rock+your+midlife+ellen+albertson&qid=1636665281&s=books&sr=1-1  Follow Dr. Ellen on Instagram @the_midlife_whisperer, Ellen Albertson on Linkedin, @DrEllenAlbertson on Facebook, Ellen Albertson on Youtube, @RockYourMidlife on Twitter, & @ellenralbertson on Pinterest.

Learn more about Jake Schwartz by visiting JakeofSpades.com. Follow Jake on social media @TheMagicOfJakeSchwartz.

Learn more about Michele Blood by visiting https://micheleblood.com/. Get the excellent resources that Michelle mentioned in the episode by visiting mydivinesuccess.com/journals.

Learn more about Lorna Greyling by visiting http://www.lornagreyling.com/. Get Lorna's book, Kidnapped: A True Story, by visiting the following link. The book describes how 55 rebels kidnapped Lorna's husband, Nick. Through her faith & perseverance, Lorna heroically handled the situation, which ultimately had a happy ending, thank God. https://www.amazon.com/Kidnapped-True-Story-Lorna-Greyling/dp/B09GQSNY6N/ref=sr_1_1?crid=31P8XGD1QGD2&keywords=lorna+greyling&qid=1640637780&sprefix=lorna+greyling%2Caps%2C105&sr=8-1 

Learn more about Patrick Sanaghan by visiting https://thesanaghangroup.com/.   Get Patrick's latest book, How To be a "Better" Procrastinator: Over 100 strategies to help you Manage your Procrastination Habit, by visiting the following link: https://www.amazon.com/How-Better-Procrastinator-strategies-Procrastination/dp/1665524987/ref=sr_1_3?keywords=Patrick+Sanaghan&qid=1639766486&sr=8-3  Learn more about Patrick's other book, Collaborative Leadership in Action: A Field Guide for Creating Meetings that Make a Difference:  https://www.amazon.com/Collaborative-Leadership-Action-Creating-Difference/dp/1599962527/ref=sr_1_2?qid=1639766651&refinements=p_27%3APatrick+Sanaghan+Ed.D&s=books&sr=1-2&text=Patrick+Sanaghan+Ed.D

Learn more about Cindy Gelormini by visiting http://www.thepaintdivanj.com/home.html. Get Cindy's books by visiting the following links: Robbie's World and His SPECTRUM of Adventures! Book 1: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221847X/ref=sr_1_1?keywords=Cindy+Gelormini&qid=1639339687&sr=8-1  Book 2: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221850X/ref=sr_1_3?keywords=Cindy+Gelormini&qid=1639339687&sr=8-3 Book 3: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/1632219220/ref=sr_1_2?keywords=Cindy+Gelormini&qid=1639339687&sr=8-2

Learn more about William Silvaneus by visiting WilliamSilvaneus.com. William's book is titled “A Certain Mercy.” You can view the book by visiting this link: https://www.amazon.com/gp/product/B07PW3KFRF/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

Learn more about Lindy Lewis by visiting LindyLewis.com. Get her book, titled “Lindy: Recovering Alpha Female: Inspiring Grace and Self Acceptance in the Mind and Body” https://www.amazon.com/Lindy-Recovering-Female-Inspiring-Acceptance/dp/1504332725/ref=sr_1_1?keywords=The+Recovering+Alpha+Female&qid=1639264017&sr=8-1

Learn more about Catherine Turner by visiting CreateALegacyofLove.com.

Learn more about Lisa Skinner by visiting LisaSkinnerSpeaks.com. Purchase Lisa's book titled “Not All Who Wander Need Be Lost: Stories of Hope for Families Facing Alzheimer's and Dementia.” Click here to get the book: https://www.amazon.com/Not-All-Wander-Need-Lost/dp/0996818804/ref=sr_1_2?keywords=lisa+skinner&qid=1639261121&sr=8-2  Visit Lisa's Facebook page titled “Not All Who Wander Need Be Lost.” Click here to visit the Facebook page: https://www.facebook.com/notallwhowanderneedbelost

Learn more about Emily Thiroux Threatt by visiting LovingandLivingyourWayThroughGrief.com. Here is the link to purchase Emily's book titled “Loving and Living Your Way Through Grief: A Comprehensive Guide to Reclaiming and Cultivating Joy and Carrying on in the Face of Loss (A Grief Recovery Handbook)” https://www.amazon.com/Loving-Living-Your-Though-Grief/dp/1642504823/ref=sr_1_1?crid=2BOCJX6MG4O1Q&dchild=1&keywords=emily+thiroux+threatt&qid=1603929939&sprefix=Emily+Thi%2Caps%2C278&sr=8-1

Learn more about Darius Ross by visiting DariusRoss.com.

Learn more about Susan Shumsky by visiting DrSusan.org & DivineTravels.com. Here is Susan's Facebook page: https://www.facebook.com/pages/category/Author/Susan-Shumsky-75149784044

Thank you for your service to America, Noble! Learn more about Noble Gibbens by visiting EQGangster.com.

Learn more about Rhonda Harris-Choudhry by visiting HealingHennaGoddess.com.

On this #SpotlightSaturday, learn more about Rich Redmond by visiting RichRedmond.com. To learn more about Rich's book, please visit this link: https://www.amazon.com/CRASH-Course-Success-Supercharge-Professional/dp/B07YTCG5DS/ref=sr_1_3?keywords=rich+redmond&qid=1639254566&sr=8-3 

On this #SpotlightSaturday, learn more about Dr. Erica Steele by visiting her website, holisticfamilypracticeva.com.

Learn more about Beth Dessen Duffy by visiting the following links:   Website: ChristmasTreeofKindness.com.   Christmas Tree of Kindness app ($.99): https://apps.apple.com/ca/app/christmas-tree-kindness-pro/id1132945164  Christmas Tree of Kindness app (free version): https://apps.apple.com/ca/app/christmas-kindness/id1066405049

Learn more about Mustafa Ammar by visiting the following links:   Website: https://thepassionmba.com/  Mustafa's upcoming book: https://thepassionmba.com/book/

Learn more about Margaret Combs by visiting the following links:   Website: http://www.vets-ptsd.com  Margaret's book: https://www.amazon.com/Journey-Hope-Healing-M-Combs/dp/1647502896/ref=sr_1_1?keywords=The+Journey+from+Hope+to+Healing&qid=1638638785&sr=8-1

Learn more about Rob Cornilles by visiting the following links: Websites: www.GameFaceInc.com  www.thesalesgamechangermasterclass.com LinkedIn: https://www.linkedin.com/in/robcornilles/ Rob's book: https://www.amazon.com/Sales-Game-Changer-Become-Salesperson/dp/B09BGPD8CC/ref=sr_1_2?dchild=1&keywords=the+sales+game+changer&qid=1634054467&sr=8-2 

Check out Marjory's book, titled The Grow System: True Health, Wealth, and Happiness Come from the Ground, at this link: https://www.amazon.com/gp/product/B08MSQTTW4/ref=dbs_a_def_rwt_bibl_vppi_i0  Learn more about Marjory by visiting the following links: growhalf.com  IG: @the_grow_network Twitter: @thegrownetwork Facebook: facebook.com/growyourowngroceries  YouTube: youtube.com/user/BackyardFood 

Cancer survivor, former registered nurse, successful entrepreneur, business management consultant and now author, Melane Mullings chronicles her journey to success in her book 'Lemonade! Squeeze Your Challenging Life Experiences into a Successful Business.' Melane's miraculous recovery from leukemia at age 17 provided her a deep understanding of the foundations of success, which she extrapolated to her first entrepreneurial venture in the healthcare recruiting space. After choosing a career as an RN then suffering a crushing bout of burnout years into her career, Melane tapped into her Chrisitan faith, discovered her life's purpose and was led on a journey toward entrepreneurial success. Thirteen years after starting her nursing recruitment firm with minimal capital and no business experience or business training, Melane successfully sold her company, and is now sharing her unconventional, yet proven strategies to success through her book, and her consulting firm, Aere Management Consulting. Learn more at MelaneMullings.com. Follow Melane on Instagram.

Great speaking with Deb Brown Maher, president of Deb Brown Sales and author of the book Sell Like Jesus. How can you sell authentically, ethically & happily? That's what Deb discusses in today's episode. Learn more at DebBrownSales.com. Connect with Deb on LinkedIn & Facebook.

Liz H Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (“8-Second PR”) and Podcast Host (“8-Second Branding”) with 15+ years of experience promoting authors and brands with a WOW STORY who are making a positive impact. She loves connecting her client's stories to current headlines, and finding a story that moves audiences. As a published author, Kelly had over 500 media interviews (TV, radio, print and syndication) over 5 years for her first book about dating (“Smart Man Hunting”). Her work and books have been featured on CNN, Lifetime, USA TODAY, The Chicago Tribune, Thrive Global, KTLA, KNBC News, KABC News, BBC Radio, ESPN Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension, and is an autism advocate. Follow @LizHKelly or visit https://8SecondPR.com and https://GoodyPR.com. For interviews or questions, please contact Liz H Kelly, info@goodypr.com. Connect with Liz on social media by visiting these links: Twitter: https://twitter.com/lizhkelly Instagram: https://www.instagram.com/lizhkelly/ Facebook: https://www.facebook.com/GoodyPR LinkedIn: https://www.linkedin.com/in/lizheuisler/

Learn more about Armineh Keshishian at https://wealthandwellnessglobal.com/.

Dr. George Erickson provides his perspective regarding the current state of the climate. His website is http://tundracub.com/ & you can view a list of his books here: http://tundracub.com/htmls/thebooks.html.  

Dr. David Chotka, the Chair of Alliance Pray (Christian & Missionary Alliance Canada) is a published author, conference speaker, and prayer mobilizer. David has led seminars and conferences both nationally and internationally, including teaching Christians how to pray for healing, hearing God's voice, discernment, and spiritual gifts of the Holy Spirit. David is the Founder of Spirit Equip Ministries that teaches Christians how to grow deeper in their prayer lives. He lives in Ontario, Canada, is married to Elizabeth, has two adult children & plays the piano for fun. You can access more teachings at SpiritEquip.com.

Great speaking with you, Ce'Aira and Andre! Wishing you both continued success. Learn more about the Power Couple at OrphanToMillionaire.com.

Great speaking with you, Tim! Tim Shurr is a Leadership Strategist, Sales Strategist, Unconscious Beliefs Specialist, & author of One Belief Away! How To Upgrade Your Unconscious Mind For Prosperity & Inner Peace. Learn more at TimShurr.com & PowerMindsetProgram.com.

You are an excellent guest, Melanie! Thank you for your service to America!

  About Christy Whitman International Inc.   Christy Whitman is a Transformational Leader, Celebrity Coach and Law of Attraction expert, as well as the two time New York Times bestselling author of The Art of Having It All and Taming Your Alpha Bitch. She is also the author of the international bestseller Quantum Success. Her forthcoming book The Desire Factor will be released April 21, 2021.   Christy has appeared on the news, The Today Show, The Morning Show, Ted X, and The Hallmark Channel and her work has been featured in the media in various publications. She’s been featured in Goalcast, People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, to name a few.   Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 10-month Law of Attraction coaching certification program. Christy has helped certify over 3,000 life coaches and has helped countless others to unlock their power to manifest. She lives in Scottsdale with her husband Frederic and her two boys Alex and Maxim.

Shelby Wagner is a professional who cares. She has taught thousands of  children to sing and hundreds to play the piano. She has directed and /or accompanied countless church choirs of all ages in a variety of  worship services and special seasonal concert programs. Shelby currently plays  four-hand, one keyboard duets with a fellow music teacher at community events,  assisted living facilities and nursing homes.  Never one for  “letting the grass grow under her feet,” she  has a new career at 78 as author, public speaker and marketer for her books. Her book is titled "Learning To Dance In The Rain – Dealing With Grief, Moving On And Online Dating." Learn more at https://learningtodanceintherain.org/.