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Since 2018 we've tracked over 30 M&A deals on our industry Audio M&A Watch List, like Amazon / Wondery and SiriusXM / Stitcher. There's also been numerous talent and IP licensing deals like Amazon / Smartless and Spotify / Call Her Daddy, as well as upstart fundraisings for companies like MeetCute, BlueWire, and Headgum. Why? Because we're in the Audio Wars, where music streamers are aggressively spending to capture growing listener consumption, and podcasts are proving to be one of the most powerful assets for user acquisition and retention...just like the video streamer wars! In just 13 minutes Chris and Andrew break down the trends around spoken word audio, and preview new buyer groups that will further drive market activity.Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteEmail us: rounduppod@wearerockwater.com--EPISODE TRANSCRIPT:Chris Erwin:Andrew, I was looking at our Microcasts to date, and I realized that ... we're about eight or nine episodes in. We actually haven't done something on the audio wars yet, which we've covered pretty extensively on our blog. Andrew Cohen:Yeah. I think we've been very future-focused looking at smart speakers, looking at social audio that we've kind of overlooked the present, and just the billions of dollars that are currently flowing into the space from the big streamers in the audio wars. Chris Erwin:Yeah. I think this is a good time to step back for our audience and give a little bit of context here. So, what's happening in podcasting the audio wars? Well, on our blog, we have an audio M&A watch list, and we tracked over 30 M&A deals since 2018. A few highlights from that. Amazon has recently emerged as a big new buyer. They bought Wondery for $300 million back in December of 2020. And then just this past June, they bought Art19, a podcast hosting platform. Chris Erwin:Then everyone knows about Spotify, right? They've done nine total audio acquisitions to date starting with Gimlet in 2019. And then a few recent highlights includes Pods and then also Locker Room, a $50 million investment in social audio, which we've covered extensively. And then two other quick ones ... we've seen also traditional media get in the mix. The New York Times in 2020 bought Serial Productions. And then I think just this morning I was reading some newsletters ... saw that Automattic, the company behind WordPress, just bought Pocket Casts. But I think, Andrew, we've seen a lot of M&A, but we're also seeing capital flowing in some IP and talent deals as well. Tell us about that. Andrew Cohen:The same platforms that are spending nine figures acquiring podcasting companies are also spending nine figures acquiring podcasts, and IP, and talent. Just this month, we saw Amazon pay $80 million for SmartLess, a podcast by Jason Bateman and Will Arnett. Chris Erwin:I just have to call out, I love that show. I am a regular listener, so I'm very happy for that. Andrew Cohen:I know, I got to get on it. You keep saying good things. Also, last month, Spotify paid $60 million to lock up Barstool's hit podcast Call Her Daddy and make it a Spotify exclusive for the next three years. And there's some other big name talent deals over the past year, like Sirius XM paying $500 million to keep Howard Stern on their platform, or Spotify paying Joe Rogan a hundred million dollars to make his mega hit podcast exclusive to the Spotify platform for the next five years. But it's not just these big ticket, nine figure deals that we're seeing when we talk about capital flowing into the podcast space. Every day at RockWater, we're talking to venture investors and startups at the Seed Series A venture level that are raising capital, making investments in some really innovative up and coming podcast comedies that we've been tracking. Chris Erwin:Yeah. And just to hit on a few highlights of them. Blue Wire, a sports podcast network, has raised over 10 million most recently from WynnBET. And it's pretty cool. I think as part of that investment ... they actually built a studio space in Vegas at the Wynn Casino. I got to give a shout out to Kevin Jones. We interviewed him on our Come Up podcast. He's fantastic. Then also, Meet Cute, their romcom podcast network targeting female audiences. They've raised over $9 million, including some funding from Union Square. And speaking of Union Square, they also invested in Headgum. Got some friendlies over there. They've raised over $2 million for their ad marketplace and originals network as well. So, yeah. Andrew, the takeaway is lots of capital flowing into the space, but why is all of this happening? What is really driving the audio wars? I know you have some thoughts. Andrew Cohen:That, I do. Always have some thoughts. Much like the streaming wars of OTT video that everyone's familiar with between Netflix, and Disney Plus, Hulu, and all the others, the audio wars are now happening between top audio streaming platforms like Spotify, Amazon, Sirius XM, and others. And the underlying dynamics between the two wars are mostly the same. Like in the world of video, audio consumer habits are quickly shifting towards streaming on subscription and hybrid model platforms. Andrew Cohen:For example, over the past 10 years, online audio consumption that has exactly doubled. Just how in 2011, 34% of consumers listened to streaming audio monthly. Today, that number is at 68%. And podcast consumption has been a huge part of that. In 2011, 14% of consumers listened to podcasts monthly. Today, it's at 41%, which is 193% growth over the past 10 years. Chris, as we know and as we always say, the money follows the consumption. Just as we've seen these consumption numbers grow, we've also seen big revenue numbers follow. Chris Erwin:That's totally right, Andrew. We like to say that money follows eyeballs. But I think in this case, money follows the ears. So, yeah. Let's talk about some specific ad sales revenues. Since 2018, the U.S. podcast ad revenue market has grown 20% year over year. And in 2020, I think it reached around 850 million. Just the U.S. alone. And then over the next three years, it is projected to grow at a kegger of around 38%. Chris Erwin:Those are really big numbers. And I think we believe that monetization per listener is going to grow driven by a few key factors. One is the improvement in dynamic ad insertion technology. That's been a major revolution in audio over the past couple of years. And then there's going to be alternative IP revenue streams like subscription options. We just saw Apple Podcasts launch something in that vein very recently. Merch, live events. And I think most notably, that's going to be upstream IP adaptation into film and TV as the overall audience and excitement in the space grows. Chris Erwin:But, Andrew, something that's just I think worth noting is there might be some indirect revenues associated as well. Amazon building out the Originals for Audible. I think that also speaks to creating more sticky habits on the overall Amazon platform. How that translates into higher e-commerce revenues and lifetime values for their customers, we don't know. But it's probably a meaningful factor in terms of why they're leading into this space. Andrew Cohen:Oh, exactly. Customer stickiness, acquisition, retention. It's the name of the game in these early stage land grabs in both the shooting wars and the audio wars. It explains why ... Netflix, what they're doing with their $7 billion content span, much of which is on exclusive and original programming, we're seeing top audio platforms being comfortable, frankly, overspending on content today as a means of customer acquisition in order to capture that critical early stage market share in this exploding audio streaming market. Chris Erwin:I think it raises the question, right? We were riffing on this before is. With this incredible market opportunity, why are there not other platforms that want to enter the space and try and give it a go? Well, we actually saw that happen a few years ago with Luminary Media. And they're friends of the RockWater family. We think highly of them. We've done deals with them. But I think they face some challenges, right? They did raise over $100 million. They were very well capitalized, and they wanted to be the Netflix for podcasts. They really wanted to create a premium podcast slate. Chris Erwin:I think one challenge was that there still was a lot of premium audio that was available elsewhere at the time that was ad supported. And I think they did recruit some big talent personalities and Hollywood celebrities, but again, those personalities had programming audio and video that were available elsewhere. And I think that ... right before that we recorded, you and I were riffing on this. I think another challenge is you have HBO Max, and Apple TV Plus potentially entering to the space. Why would you not just maybe spend a couple bucks more for those platforms as they lean into audio content options for consumers, versus needing essentially a whole dedicated platform just for podcasts, right? Andrew Cohen:Well, yeah. When Luminary launched, there was a bit more of a white space for this premium audio experience. But right around the time of this launch, we saw platforms that were previously kind of defined as music platforms use podcasts to expand into audio platform. Overall, and this is kind of what's been defining a lot of the M&A we've seen in the audio wars is that audio platforms are now using podcasts to expand their role in users' lives from being a destination just for music to a destination for audio overall. Andrew Cohen:But this is a really subtle yet powerful distinction that makes their product stickier. It increases user acquisition, retention, engagement, and monetization/ because just like Netflix and YouTube want to capture total share of eyeballs, Spotify and Sirius want to capture a total share of ears. So, taking a step back, we've seen that spoken words share of total audio listening has increased by 30% over the past six years and 8% in this year alone. They were kind of being cannibalized by just being music platforms. Andrew Cohen:Pandora found that 50% of its users were listening to podcasts on other platforms. Spotify had a similar problem where users would listen to their music on Spotify, and then their podcasts on Apple, or Stitcher, or wherever else. And so these platforms are seeing their total share of ear diluted by only capturing a fraction of a user's time with audio. It'd be like going to Netflix to watch movies and then Hulu to watch TV. And so that's why they've leaned so heavily into the podcast space. Andrew Cohen:And it really because of that I think totally disrupted Luminary's value prop, whereas there was a time where maybe it would make sense to spend $8 a month to have access to great top-notch premium podcasts. But if you could spend $10 a month for Spotify, and have all of the music in the world plus great top tier premium podcasting, well, then that's a hard battle for Luminary to fight. Especially when the incumbents like Spotify, Apple, Amazon are as well capitalized as they are to go after the Joe Rogan's of the world, and really carve out premium positioning and podcasting. Chris Erwin:Well, just from the consumer point of view, I was ... just before this, I was toggling back and forth between listening to music on Spotify, and then going on to Apple Podcasts to listen to some of my favorite podcast series. And it was a disjointed experience. I think what we have seen today in a lot of our research and analysis at RockWater for our clients is users are just getting bombarded with tons of different media options, tons of different apps. All these different companies that want to grab their attention. And users just want a very streamlined experience. They want to spend time with the brands and the platforms that they trust, they have loyalty with, and to go deeper with them. Chris Erwin:And that's exactly what Spotify is doing. Now, if you're a listener of the Joe Rogan podcast, you might come onto the platform and then stay to listen to music or vice versa. Right? And so I think specifically Spotify has reported that their podcasts listening users spend almost twice as much time on the platform as non-podcast listeners, and then spend even more time listening to music than users who just listen to music alone. I think of note in this formative stage of the audio streaming market, podcasts ... as you said, Andrew, are a really key tool to get users to establish daily habits on a particular platform. That is a key objective for the streaming wars, for the audio wars, for what's happening in commerce overall, and so much more. Andrew Cohen:Absolutely. I think just from personal experience, the Spotify product, and it's personalization, and it's data is so strong. That if he can keep you in its ecosystem, it just pulls you deeper and deeper. Last week, I listened to a Kanye West album. And then right after, it serviced up this podcast for me about that album. Well, now I'm going to listen to the podcast to kind of get the context and the history of the album, which then sent me down a whole nother rabbit hole of listening to every other Kanye album. I just was spending more and more time on the platform, and that's the power of getting the podcast for them, I think. Chris Erwin:One, I didn't know you were such a Kanye fan. And it doesn't end with music and podcasts, right? Spotify ... in March, they announced the launch of virtual concerts during COVID, and there's even rumors that they're going to be launching tickets for live concerts through their platform as well. Again, being a one-stop shop for all audio fans. But Andrew, we're at the end of our time here and I think this is a two-parter. Chris Erwin:I think next up, we're going to talk about the different buyers that are emerging as part of the audio wars, because I think we see some major gaps in the market of hey, there's been a lot of M&A and deal-making activity. But there are new buyers like smart speaker manufacturers, like international and Hollywood studios, like social audio, and others that we'll get into that are probably going to enter into the fold over the next couple of years and drive up activity even more. Andrew Cohen:Absolutely. I think the audio wars might be responsible for a lot of the capital flow into the audio market to date, but we definitely think that new buyers are going to be emerging, and that this is just the beginning of several more waves of audio investments to come. Chris Erwin:All right, Andrew. That's it. 'Till next time. Andrew Cohen:Looking forward to it.
As many of you are aware, I was recently featured among many other, far more talented history podcasters on Daniele Bolelli's History on Fire podcast in which we all discussed various figures and events in history that created massive ripples that no one could have predicted. My segment was focused on Confucius and how he basically shaped Chinese civilization forever, from the level of the family to the running of the government even under the Communists. In a generous move, the fine people at Luminary Media decided to let all of us present our segments on our own podcast feeds, so if you would like to hear my segment on its own as a little bonus, here you go! It's short (well, miniscule) by History Impossible standards, but it's got all the hallmarks: a weirdo main character, far reaching effects and influence, and consequences no one could possibly have predicted. Many thanks to Daniele Bolelli for organizing this, to my amazingly talented fellow podcasters, and to the folks at Luminary for making this all possible. History Impossible has been made possible by the following generous supporters on Patreon and PayPal: Elias Borota Matthew Dakus Gavin Edwards Peter Hauck Devin Hreha Mike Kalnins Benjamin Lee Tyler Livingston Jose Martinez Mike Mayleben Judy McCoid Kostas Moros Molly Pan Jake Petersen John Pisano Edmund Plamowski Brian Pritzl PJ Rader Mark Reed Alison Salo Sam Emily Schmidt Steve Uhler Ricky Worthey
Reza on Topic's Rough Draft with Reza Aslan & Luminary Media's Metaphysical Milkshake with Rainn Wilson. The Portland Podcast is produced & edited by Gregory Druker Day. Music used under license. Contact: greg@pdxpodcast.com. Image: CNN.Support the show (https://www.paypal.me/pdxpod)
When it comes to the supernatural: don’t poke the bear. Don’t kick the hive. Don’t mess around. Because, when it comes to the supernatural: you’re gonna get what’s coming for you. STORIES Kapu If the sign at the mouth of the cave says “kapu,” forbidden, you better take heed. Don’t go searching for trouble. Produced by Greta Weber and Annie Nguyen, original score by Lauryn Newson. The Nunnery Natalie and Alice are au pairs in a town that no one seems to want them in and that doesn’t seem to even exist. Produced by Ant Adeane, original score by Jacob Winik. Season 3 Episode 24 Spooksters - Halloween may be over but the supernatural world doesn’t know that...scary, crazy, hard-to-believe but true stories, happen anytime. There are two more episodes to go this season and then we’re going right back into production on a new season of Spooked and our partners at Luminary Media are funding even more episodes than ever...and you won’t have to wait until Halloween because the first one drops in March on the Luminary podcast app. Next year we’re proud to bring 32 all-new frightening episodes to Luminary Premium... and to celebrate we have a special offer. Sign up for Luminary Premium and take advantage of special holiday pricing of $3.99 a month for a full year. Go to Luminary for more information. Offer expires December 4th, 2019 so don’t wait. And don't turn out the lights...
A mentor to a disabled little boy loses a piece of himself and discovers what is gained. Sensitive listeners, please be advised - this story contains graphic content with descriptions of extreme bodily harm. This story came to us from Nick van der Kolk's Love + Radio from Luminary Media, where you can hear the latest season of Love and Radio on the Luminary app. A big thank you to Ed Cushman for sharing your story. Ed's story was produced by Julia DeWitt and Phil Dmochowski, with help from Steven Jackson. Original music by George Langford Artwork by Katie McBride Playlist in order of appearance: Marc Barreca – Music Works For Industry – Music Works For IndustryRichard Horowitz – Bandit Nrah Master of Rajasthan – Eros in ArabiaKaitlyn Aurelia Smith & Suzanne Ciani – Closed Circuit – SunergyKaitlyn Aurelia Smith & Suzanne Ciani – A New Day – SunergyHelado Negro – Calienta – Private EnergyHelado Negro – Tartamundo – Private EnergyMichele Mercure – The Intruder – Eye ChantHelado Negro – Runaround – Private Energy
En NotiPod Hoy Experto en gestión del tiempo y conductor de un podcast de productividad, dice que para hacer que su proceso de producción sea más eficiente tiene un sistema de programación de invitados, prepara los episodios escribiendo de 8 a 10 preguntas y en la edición ‘menos es más’. En Via Podcast dialogamos con Andrea (Andy) Cukier, cofundadora con Alejandra Torres y Federico Martin Rusconi de ‘Drop The Mic’. Hablamos sobre los retos del podcasting y su podcast ‘Gatocracia” donde los gatos son una excusa para contar historias. Chente Ydrach podcaster puertorriqueño, que sobrepasa las 9.5 millones de descargas, cuenta cómo el podcasting le cambió la vida. Twitter crea ‘LiveCut’ una herramienta para publicar y editar videos. Son los muros de pago, ¿el futuro para los medios de comunicación españoles? ¿Qué hay detrás de la estrategia de podcast de Apple? El Museo Nacional de Arte y Cultura Afroamericana está agregando nuevos podcasts a su colección permanente. Luminary Media lanzará un nuevo show sobre el gran robo de tren del Reino Unido y se unen a Ninth Planet Audio, la nueva compañía de producción de podcast de Mosaic Media, la cual le está produciendo shows. Podcast recomendado: ‘El Primer Café’. Es un podcast en el que de lunes a viernes encontrarás las noticias más importantes. Es una alianza entre El Tiempo y Spotify. Es presentado por María Beatriz Echandía y Félix Riaño (Locutor Co.) Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM p>
The podcast market was growing rapidly when Luminary Media was founded at the beginning of 2018, and it was even bigger by the time the company launched its podcasting service on April 23, 2019. Just a month after that launch, CEO Matthew Sacks and co-founder/head of talent Lauren Perkins step back to assess how they identified an opportunity in the podcasting space, built a team and launched a product with a library of exclusive content in a little over a year. They also address the negative headlines and Twitter backlash they received during launch week, and share strategies for responding to the kinds of mistakes that fast-moving startups often make.
The podcast market was growing rapidly when Luminary Media was founded at the beginning of 2018, and it was even bigger by the time the company launched its podcasting service on April 23, 2019. Just a month after that launch, CEO Matthew Sacks and co-founder/head of talent Lauren Perkins step back to assess how they identified an opportunity in the podcasting space, built a team and launched a product with a library of exclusive content in a little over a year. They also address the negative headlines and Twitter backlash they received during launch week, and share strategies for responding to the kinds of mistakes that fast-moving startups often make.
The podcast market was growing rapidly when Luminary Media was founded at the beginning of 2018, and it was even bigger by the time the company launched its podcasting service on April 23, 2019. Just a month after that launch, CEO Matthew Sacks and co-founder/head of talent Lauren Perkins step back to assess how they identified an opportunity in the podcasting space, built a team and launched a product with a library of exclusive content in a little over a year. They also address the negative headlines and Twitter backlash they received during launch week, and share strategies for responding to the kinds of mistakes that fast-moving startups often make.
Some days are just made for podcasting! Time to tune em up real nice and real proper Michael Rapaport opens with an apology for making this Disruptive lifestyle look so easy! We didn’t come here to make friends with anybody and we’re here to discuss: The fakest guy in the NBA, Taking over Los Angeles, LeBron James’ Best Friend giving a commencement speech, The flunky crew coming at The Gringo Mandingo on Twitter, Meeting with Maverick 4 Years Ago, Meeting LeBron in 2011 & the chapter on him in This Book Has Balls, “What’s Up with Rapaport?”, BroomGate, Getting put on the NBA No Fly List & how a truce can be reached, Partnering with Luminary Media, The Bucks dominating the Celtics & Kyrie going bye bye, The Golden State Warriors beating the Rockets in Houston, The Black Hearts of Steph Curry & Klay Thompson, The Denver Nuggets being on the rise but being beat by the Portland Trailblazers, Kawhi Leonard’s shot heard round the world, what’s next for Ben Simmons & Joel Embiid, NBA Life without LeBron James, not messing with Game of Thrones, WU-TANG CLAN: OF MICS AND MEN Documentary, an unsolved mystery in Brentwood Sick F*cks of the Week & a whole lotta mo’! This episode is not to be missed! Music by Jansport J (Follow @JansportJ) www.JansportJMusic.com
We hope you enjoy this sample episode of Anthem: Homunculus, a new fiction podcast from our friend John Cameron Mitchell and Bryan Weller. Anthem features 31 original songs delivered by 40 actors (with 7 Tony Awards®) and 30 musicians on one unconventional audio stage. (Glenn Close sings a punk song nailed to a cross, Patti Lupone is a junkie nun singing bebop, Cynthia Erivo is Joan the Baptist spreading the Gospel of the Virgin Mary.) Anthem teeters on the razor-funny knife-edge of life as the characters struggle to live after loss, love after hate, and survive in a world flirting with Apocalypse. Created by John Cameron Mitchell and Bryan Weller, Anthem: Homunculus is the first in the new anthology series from Luminary Media and Topic Studios. New episodes will publish each week only on Luminary Premium. Subscribe to keep listening.
Welcome to the Land of Disruptive Behavior! Coming to you LIVE from the Gloom Tomb, this is the I AM RAPAPORT: STEREO PODCAST and today Michael Rapaport aka The Gringo Mandingo aka Mr. aka is here with Dean Collins aka The Young Shooter aka an Official Co-Host (though Michael begs to differ) are here to discuss: Being at Jeff Ross’ “dumb/dope” house for his podcast “Thick Skin with Jeff Ross” as well as who has the worst podcast studio, joining Luminary Media, Dean’s baritone voice & defunct band, Michael’s mini L.A. Comedy Tour last night & BBQ master blasters, Lil Nas x aka Lil Kurt Cobain X, The Shooter’s Online Gambling Success, Sending Good Vibrations to John Singleton, Recreating “The Act”, Sick F*cks of the Week & a whole lotta mo’! This episode is not to be missed! Signup for Luminary Premium at Luminary.link/Rapaport Music Provided by Jansport J www.JansportJMusic.com
Welcome to Disruptive Behavior! Michael Rapaport aka The Gringo Mandingo aka Mr. New York aka Mr. aka is here to discuss: Filming a dope scene with Jennifer Jason Leigh today on Atypical for Season 3, Seeing Tom Brady’s Knee Doctor aka the Doctor to the Disruptive Stars, Podcasting with Jeff Ross, Launching on the Luminary App, Podcast Recommendation (Sports Wars on Luminary or wondery.fm/rapaport), The First 150 for an Exclusive Butter Soft T’s, Nicolas Cage ending his marriage after 4 Days, Juicy Jussie suffering from Night Terrors, George Zimmerman getting banned from Tinder, Jack Nicholson turns 82 & is an All Time Great Stickman, NBA Playoffs Update, Press Conference Kerfuffle & Basketball Business Calls, Illmatic Turns 25, The Great John Singleton, Kooky Kanye at Coachella & a whole lotta mo’. This episode is not to be missed! We have joined Luminary Media! Find out more on Instagram & Twitter @HearLuminary. (Discussed on Today’s Episode). It doesn’t cost anything to sign up now. If you sign up before 5/31 you get the first 3 months free. Sign up here: luminary.link/rapaport Music Provided By Jansport J www.JansportJMusic.com
Michael Rapaport aka The Gringo Mandingo aka The Jake LaMotta of Podcasting aka The White Chocolatito aka Mr. New York aka Mr. aka is here on this wacky Friday to discuss: The Parlor Live in Bellevue, Washington shutting down, The Mueller Report goes live, The Robert Kraft Day Spa Video Getting Blocked by a Judge, Cypress Hill getting a star on The Hollywood Walk of Fame, Lil Nas X’s hit song, The NBA Playoffs Continue, NFL Schedules Released, The T-Shirt Giveaway for joining Luminary, The Sick F*ck of the Week & more. Then it’s an honor and a privilege to have legendary music producer Statik Selektah on the I AM RAPAPORT: STEREO PODCAST to discuss: Working with Method Man and Fat Joe last night, creating a live album with Freeway & Freddie Gibbs in 2011, his new album trillstatik with Bun B & more dropping on 4/20, coming on I AM RAPAPORT with Alchemist next week & a whole lotta mo’! This episode is not to be missed! We have joined Luminary Media! Find out more on Instagram & Twitter @HearLuminary. Get 8 Friends to Sign Up & It’ll Be Free For You & Yours Here: luminary.link/rapaport (Discussed on Today’s Episode). It doesn’t cost anything to sign up now. Won’t launch for a few months but signing up before 4/22 locks you in to the low price. Signup now and get the first 3 months free and every person you get to signup to knocks $1 off per month
Imagine waking up every day having to react to countless stories that came in overnight, and to determine how they impact your City. Well, that is what Lisa Schrader did for two years as Chief of Staff for Chicago Mayor Rahm Emanuel (and almost 15 years total working at City Hall). She shares great learnings of skillsets you acquire when working in the public sector, and how she has used that experience the jobs she has had since then. We laughed as she reminisced about times at Miami and living a ‘double life’. You will have to listen to the pod to hear that story. We close the conversation talking about her new job (I mean only a week into it…) at Luminary Media, a new podcast premium content subscription business (stay tuned for more on Luminary). I could talk with Lisa for hours, the conversation quickly reminded me (and hopefully us) of the good ‘ole days.
Hello listeners! Shana is BACK in the studio yay! We also are asking our listeners for feedback and idea's as we are signed up for another season here, we are going to revamp our show, is there anything you're looking for, interested in that we're not covering? Tell us! she@iwantwhatshehas.org Amara Projansky is our first guest today! She is a Hudson Valley native, and also the Founder and CEO of Luminary Media, the publisher of Chronogram, Upstate House, Upstater, Explore the Hudson Valley and now The River. She dives deep into her childhood growing up in New Paltz with a single dad, being the oldest of 3 sisters, her relationship with her family and how it influenced her life today. She was always interested reading, writing and art, and did her own "self-guided home schooling" as she calls it at the age of 16, and was encouraged by her mother's husband to focus on her art and painting. Now 25 years later she reflects on the challenges and adjustments that have been made to keep growing the magazine and publishing company. How does she take care of herself as a mother and a CEO? As a lifelong meditator she continues to explore ways to create peace and balance within and has been practicing Continuum which we're curious to check out! Our second guest today is Leigh Henrich. She works in music licensing and just recently started her own company Sweets and Pop Music !!! She has over 10 years in the music industry, but synch representation for indie artists is really where her heart is. She shares about growing up in a small town and heading out to the city, interning for companies like Nasty Little Man and Matador . She moved around a lot in the industry, she always knew she would do something in music, she was figuring out what resonated for her! She had great mentors and shares some secrets about her learning experiences I'm including a recent interview by Synchtank as well, definitely worth checking out... You will see how knowledgeable she is and determined and also personable and kind. Definitely an asset to the music industry! *correction in the interview, Leigh Henrich wanted me to let you know she misspoke and said Nasty Girl but she meant to say Nasty Little Man. Self care this week is: listening to Christmas Carols, setting boundaries to focus on personal priorities, and reaching out to friends to spend some much needed time. Today's show was engineered by Manuel Blas of Radio Kingston, www.radiokingston.org. We heard music from Shana Falana, http://www.shanafalana.com/, and audio from the film, RBG, https://www.rbgmovie.com ** Please: SUBSCRIBE to our pod and leave a REVIEW wherever you are listening, it helps other users FIND US :) Follow Us: INSTAGRAM * https://www.instagram.com/iwantwhatshehaspodcast/ FACEBOOK * https://www.facebook.com/iwantwhatshehaspodcast TWITTER * https://twitter.com/wantwhatshehas