Podcast appearances and mentions of mario miranda

In this episode of the Healthcare Americana podcast, host Christopher Habig sits down with Mario Miranda, a South Florida-based CPA specializing in healthcare finance. The two dig into the Direct Primary Care (DPC) model and explore its potential to revolutionize healthcare in the U.S.Mario Miranda brings his extensive experience with U.S. physicians and insights from the Cuban healthcare system to the table. He discusses how restrictive U.S. healthcare practices compare to the free-market tendencies of black market healthcare in communist Cuba.Christopher and Mario discuss a vital question: why aren't more physicians in the U.S. pursuing direct primary care practices?Listeners will learn about why DPC isn't more widespread despite its advantages, how this model not only enhances patient care but also ensures a more sustainable practice for doctors, and the psychological and financial hurdles that prevent U.S. doctors from transitioning to DPC. Mario also offers advice on how physicians can overcome these challenges and why CPAs are crucial in guiding this transition.Join us in this enlightening conversation to rethink healthcare norms and consider a more direct, fulfilling approach to medical practice. Whether you're a healthcare professional, policy maker, or just someone interested in the future of healthcare, this episode is for you.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Mario D. Miranda CPA PAFollow Healthcare Americana: Instagram & LinkedIN

Mario Miranda, Co CEO de Infracommerce Latinoamérica, habla en entrevista sobre la evolución que se ha registrado en el comercio electrónico y las oportunidades económicas que esto representa para diferentes países. See omnystudio.com/listener for privacy information.

Mario Miranda is a superstar futbol coach or as you Americans call it SOCCER. Mario has an immense passion for futbol that is unmatched. I wish I had the passion that he has to help his team become better. Although we discuss the doubts that has he continues to learn and hone in on his craft. Mario is a great example of what dedication and conviction can do for your passion.    We also have a ton of fun on this episode as we preemptively celebrate his birthday, I do different voices, and he gets a cramp live on the air!

Esta vez contamos nuevamente con un invitado muy especial. Mario Miranda, CEO y Fundador de Ecomsur, una empresa especializada en el full commerce. Este servicio está centrado en ofrecer a los negocios todas las herramientas y gestiones necesarias para poder mantener su tienda virtual; y partiendo de esto se ha convertido en la piedra angular de las estrategias empresariales para impulsar sus operaciones en el ecosistema digital. Conversaremos con Mario sobre la relación de este servicio y las estrategias de omnicanalidad, los retos que plantea la integración del eCommerce y otros aspectos de esta estrategia de crecimiento digital. Enlaces de interés:

Lo tenía todo pero, pese a que lo llamaron ‘loco', renunció. Había estudiado una maestría en negocios en Harvard y trabajaba para una firma de prestigio en Nueva York. Era el año 2015 y el mexicano Jorge Fernández Gallardo estaba fascinado de ver todo lo que se podía comprar en Estados Unidos a través del comercio electrónico. Siguió su instintó y tomó el riesgo de dejar la zona de confort e ir a la aventura. Así fue como fundó Ignite Commerce, con la misión de ayudar a los retailers a ser exitosos en el comercio digital. No fue nada fácil. En el camino, Jorge tuvo que superar rompimientos con sus socios y quedarse solo al frente de la compañía en tres ocasiones. La última vez lo llevó a cuestionarse todo lo que había hecho. “Tal vez lo estoy haciendo todo mal y tal vez estoy prometiendo la luna y no puedo cumplir.” Pero el tiempo pasó y Jorge no se rindió. Uso su capacidad de resiliencia, de encontrarle el lado positivo a las cosas, incluso, como él mismo dice, siendo iluso. “Porque si no es difícil creer en un mundo muy diferente al que vives hoy, y si no tienes esa creencia es difícil aventarte el brinco.” Tan bien le fue que en 2019 su empresa se fusionó a Ecomsur, una empresa fundada en Chile en 2011 por Mario Miranda, logrando hoy una presencia regional y un crecimiento acelerado en los últimos dos años.

Since the 1980s, pictures by the late Goan cartoonist Mario Miranda have been used to adorn and confer ‘local' flavour on a variety of public settings in Goa. Today, Miranda's work is a familiar sight to travelers in Goa. While some of the pictures selected for display – including by the government in spaces that it controls – are historically and regionally evocative illustrations, others are cartoons, that is, metaphorical and funny drawings. Beginning in the 2000s, these illustrations and cartoons were also adapted to regional circuits of souvenirs and memorabilia, giving vision and voice to an essential ‘Goanness'. In this episode Kenneth Bo Nielsen is joined by Prakruti Ramesh to discuss her work on the emergence of a public aesthetic in Goa, perhaps India's best known tourist destination. Drawing on her doctoral research, Ramesh discusses the factors that prompted the diffusion and acceptability of this aesthetic, and the political, economic and social conditions in Goa's history that prepared the grounds for these pictures to emerge as significant. Through this, she offers fascinating insights into the politics of memory and representation in the fashioning of subnational Goan identity. Dr. Prakruti Ramesh recently defended her PhD thesis entitled Making a Public Aesthetic: Heritage, Humour and Regional Identity in Goa at the Department of Global Studies at Århus University in Denmark. The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the Nordic Institute of Asian Studies (NIAS) based at the University of Copenhagen, along with our academic partners: the Centre for East Asian Studies at the University of Turku, and Asianettverket at the University of Oslo. We aim to produce timely, topical and well-edited discussions of new research and developments about Asia. About NIAS: www.nias.ku.dk Transcripts of the Nordic Asia Podcasts: http://www.nias.ku.dk/nordic-asia-podcast

Since the 1980s, pictures by the late Goan cartoonist Mario Miranda have been used to adorn and confer ‘local' flavour on a variety of public settings in Goa. Today, Miranda's work is a familiar sight to travelers in Goa. While some of the pictures selected for display – including by the government in spaces that it controls – are historically and regionally evocative illustrations, others are cartoons, that is, metaphorical and funny drawings. Beginning in the 2000s, these illustrations and cartoons were also adapted to regional circuits of souvenirs and memorabilia, giving vision and voice to an essential ‘Goanness'. In this episode Kenneth Bo Nielsen is joined by Prakruti Ramesh to discuss her work on the emergence of a public aesthetic in Goa, perhaps India's best known tourist destination. Drawing on her doctoral research, Ramesh discusses the factors that prompted the diffusion and acceptability of this aesthetic, and the political, economic and social conditions in Goa's history that prepared the grounds for these pictures to emerge as significant. Through this, she offers fascinating insights into the politics of memory and representation in the fashioning of subnational Goan identity. Dr. Prakruti Ramesh recently defended her PhD thesis entitled Making a Public Aesthetic: Heritage, Humour and Regional Identity in Goa at the Department of Global Studies at Århus University in Denmark. The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the Nordic Institute of Asian Studies (NIAS) based at the University of Copenhagen, along with our academic partners: the Centre for East Asian Studies at the University of Turku, and Asianettverket at the University of Oslo. We aim to produce timely, topical and well-edited discussions of new research and developments about Asia. About NIAS: www.nias.ku.dk Transcripts of the Nordic Asia Podcasts: http://www.nias.ku.dk/nordic-asia-podcast Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/south-asian-studies

Since the 1980s, pictures by the late Goan cartoonist Mario Miranda have been used to adorn and confer ‘local' flavour on a variety of public settings in Goa. Today, Miranda's work is a familiar sight to travelers in Goa. While some of the pictures selected for display – including by the government in spaces that it controls – are historically and regionally evocative illustrations, others are cartoons, that is, metaphorical and funny drawings. Beginning in the 2000s, these illustrations and cartoons were also adapted to regional circuits of souvenirs and memorabilia, giving vision and voice to an essential ‘Goanness'. In this episode Kenneth Bo Nielsen is joined by Prakruti Ramesh to discuss her work on the emergence of a public aesthetic in Goa, perhaps India's best known tourist destination. Drawing on her doctoral research, Ramesh discusses the factors that prompted the diffusion and acceptability of this aesthetic, and the political, economic and social conditions in Goa's history that prepared the grounds for these pictures to emerge as significant. Through this, she offers fascinating insights into the politics of memory and representation in the fashioning of subnational Goan identity. Dr. Prakruti Ramesh recently defended her PhD thesis entitled Making a Public Aesthetic: Heritage, Humour and Regional Identity in Goa at the Department of Global Studies at Århus University in Denmark. The Nordic Asia Podcast is a collaboration sharing expertise on Asia across the Nordic region, brought to you by the Nordic Institute of Asian Studies (NIAS) based at the University of Copenhagen, along with our academic partners: the Centre for East Asian Studies at the University of Turku, and Asianettverket at the University of Oslo. We aim to produce timely, topical and well-edited discussions of new research and developments about Asia. About NIAS: www.nias.ku.dk Transcripts of the Nordic Asia Podcasts: http://www.nias.ku.dk/nordic-asia-podcast Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

An interaction with IIC cofounder, veteran cartoonist VG Narendra. Hello people, good morning and welcome to DH Radio. Hitting a landmark 15th year next year, the Bengaluru-based Indian Institute of Cartoonists has been sort of a home for artists of satire from across the country. Over the last one and a half decade, the place has hosted over 170 cartoon exhibitions by amateurs and professionals of the likes of Mario Miranda and R K Laxman. In a chat with Rasheed Kappan, veteran cartoonist and IIC cofounder VG Narendra dives deep into its fascinating history. Listen in...

Entrevista con Mario Miranda, CEO y fundador de Ecomsur y Jorge Fernández, Co-fundador y Director de Ecomsur Ecomsur ofrece servicios de soluciones de eCommerce para empresas. Sus servicios van desde la inteligencia en negocios, implementación de eCommerce, logística y más. Son los pioneros en el concepto FULLCOMMERCE en el que congregan todas sus soluciones de valor y digitalización en el mercado del comercio online.

Entrevistas con Diego Paul, Operador de renta variable en Banchile Corredores de Bolsa, y con Mario Miranda, gerente general de Ecomsur.

Entrevistas con Diego Paul, Operador de renta variable en Banchile Corredores de Bolsa, y con Mario Miranda, gerente general de Ecomsur.

Welcome to the 6th Round Retro Post-Fight Show. This is the show that digs into the archives and gives you a comprehensive review of classic MMA events, that span as far back as UFC 1. Join Eddie Mercado & Victor Rodriguez as they relive the UFC 118: ‘Edgar vs. Penn 2’ PPV (pay-per-view) event this week, complete with results, analysis, and of course a few laughs. As mentioned, this week we feature the August 28th., 2010, UFC 118: ‘Frankie ‘The Answer’ Edgar vs. BJ ‘The Prodigy’ Penn’ PPV event, (last episode we covered SUPERBRAWL 41: ICON ‘Lawler vs. Vitale’). This event we’re covering today was a jam-packed ten-bout card, half of which of which were exciting submissions, and the other half all went to Decision. The show went down from the TD Garden in Boston, Mass. The main event that night showcased a battle for the UFC Lightweight Championship with MMA icons Frankie Edgar and BJ Penn battling it out for the title that night, going the entire five rounds and handing it over to the judges scorecards. Edgar was able to secure the ‘W’ via Unanimous Decision to the talented BJ Penn. Lawler had performed fairly well in his UFC run prior to this bout, having won six of his seven UFC bouts at this point in his fledgling career, plus a ‘TUF 10 Finale’ win, and wins in Reality Fighting, Ring of Combat and Sportfighting, as well. ‘The Prodigy’ was entering the octagon after a brief four-month break, which was in-between their first bout at ‘UFC 112: Invincible’, where #Edgar walked away with the ‘W’ via Unanimous Decision as well. In the co-main event, we watched Randy ‘The Natural’ Couture quickly submit boxing great, James ‘Lights Out’ Toney, in his UFC debut with a Round 1 arm-triangle choke. To refresh your memory, at this point #Couture had a 15-5 fight record in the UFC, his five losses to date included names such as Matt Hughes, twice to GSP, Lyoto Machida, and way back in 2002 a Majority Decision loss to Jens Pulver. Toney has never fought in the UFC again, although he achieved so many boxing accomplishments, a career in MMA was unnecessary at that point in his legendary combat sports career. The rest of the card was stellar, with the five main card bouts shown on the PPV broadcast & the prelims available via SPIKE TV, including names we now know well, such as: Demian Maia, Gray Maynard, Kenny Florian, Nate Diaz, Joe Lauzon, Nik Lentz, and Dan Miller. The venue consisted of Mike Goldberg & Joe Rogan at the announcers table, Bruce Buffer as the Ring Announcer and brought in a live gate of $2,800,000 with 14,168 in attendance, while 535,000 tuned in via the PPV and 1.1M viewers caught the prelims on Spike TV. Let’s check it out... Let’s take a look at the card, complete with fight results: MAIN CARD PPV: 10. MAIN EVENT UFC Lightweight Championship: Frankie Edgar DEF. BJ Penn via DEC, unanimous / 5 rounds 9. Co-Main: Randy Couture DEF. James Toney via SUB-Arm-Triangle Choke at 3:19 of Rd 1 - 265 lbs 8. Demian Maia DEF. Mario Miranda via DEC-Unanimous - 185 lbs 7. Gray Maynard DEF. Kenny Florian via DEC-Unanimous - 155 lbs 6. Nate Diaz DEF. Marcus Davis via SUB-Guillotine Choke at 4:02 of Rd 3, Total 14:02 - 170 lbs PRELIMS - SPIKE TV: 5. Joe Lauzon DEF. Gabe Ruediger via SUB-Armbar at 2:01 of Rd 1 - 155 lbs 4. Nik Lentz DEF. Andre Winner via DEC-Unanimous - 155 lbs 3. Dan Miller DEF. John Salter via SUB-Guillotine Choke at 1:53 of Rd 2, Total 6:53 - 185 lbs 2. Greg Soto DEF. Nick Osipczak via DEC-Unanimous - 170 lbs 1. Mike Pierce DEF. Amilcar Alves via SUB-Straight Armbar at 3:11 of Rd 3, Total 13:11 - 170 lbs If you enjoy our show, give us a "heart", share & subscribe here on SC or on any of our other BE Presents Podcast Platforms.

En esta edición de #LiveResistanceSpinoff conversamos con los fotógrafxs nacionales Antonia Bisso, Mario Miranda, Victor Gálvez y Javier Martinez acerca de sus experiencias como gráficos de conciertos, su trabajo en otros campos de la fotografía, el estallido social, la pandemia, la cruda historia de vida de Javier, desmayos, papas fritas y mucho, pero mucho más.

Has the coronavirus pandemic disrupted your plan to take that long trip? Is the ongoing lockdown making you crave going off-road? Fret not. If you can’t go to the highway, Rocky, Mayur, Prashant, and Abhinandan — the team behind shows like Highway On My Plate, Vital Stats of India, Jai Hind, and Rocky and Mayur's Food Xpress — will bring the highway to you!So, here goes the newest offering from Newslaundry: Highway On My Podcast. The creators of the much loved TV travel show revisit their travels across India, sharing stories, anecdotes, trivia, and — for when the roads are open and inviting again — recommendations on food, culture, people, and much more. In this episode of Highway On My Podcast, Rocky, Mayur, Abhinandan and Prashant traverse the coastal state of Maharashtra. Doing justice to its highly varied food culture, the gang eats everything with equal enthusiasm, from Bhel to exotic bird preparations. The journey begins on a heartbreaking note in the breezy hill town of Mahabaleshwar, where the team’s dreams were shattered once they were welcomed by the caretaker of Hotel Regency. As it turned out, the hotel was so dirty that Rocky decided to sleep in the clothes he’d been wearing all day since he was sure they were much cleaner than the bedsheets. Shedding the memories of their horrific overnight stay, they hit the road to try out some roasted lentils, a speciality of Mahabaleshwar. They also try delicious jams after feasting on Chana . Driving to the plains, the gang discusses, while in transit, whether monsoons are a good time to visit Mahabaleshwar. Mayur doesn’t think so but Abhinandan strongly recommends it, only for the beautiful waterfalls. In Pune, they head to Kayani Bakery, a landmark in the city, that’s known for its scrumptious Shrewsbury biscuits. Prashant says the visit to Kayani is one of his more delightful experiences from their travels. They also talk about Pune’s authentic Maharashtrian food, their visit to Dorabji’s, and a place with an interesting menu. Heading to Nagpur, the team visits Saoji restaurant, which Abhinandan thinks should have a national presence. Rocky advises listeners to beware of the kind of spice that goes into the food, saying Saoji’s chefs typically add half a kg of chillies for a preparation with one kg of meat. Moving from spicy black meat to delicious orange-based sweets, Rocky highly recommends the orange Soan Papdi and the orange Barfi when in Nagpur. Falling short of time, the gang rushes out of Nagpur for Mumbai, discussing their memorable encounter with Mr Kohinoor, the owner of much-renowned Britannia & Co., an old Irani Cafe that is a part of city folklore. Listeners are also introduced to Mr Tony of Tony Da Dhaba, and how his salesmanship talked them into some exoic food. They feast on delicious seafood at Gajalee while Mayur tries Khichdi at Soam. The team also discusses the history behind Colaba’s iconic Cafe Mondegar and Cafe Leopold.Speeding off to Kolhapur, the gang shops for chappals and then samples Rajabhau’s Bhel, a local favourite and an example of how India’s street food never ceases to surprise. Prashant talks about Maharashtra’s good and bad vineyards and how locals developed a taste for wine. The group also talks about trying Mastani in Pune, the variety of Paan in Nagpur, and Mario Miranda’s art at Mondegar.All this and more, only on Highway On My Podcast. For more trivia and behind the scenes moments from Rocky and Mayur’s travels across India, sign up for the HOMP newsletter. See acast.com/privacy for privacy and opt-out information.

At the annual Empire Farm Days event in Seneca Falls, NY, "Extension Out Loud" hosts sat down with Mario Miranda Sazo, a cultural practices specialist with Cornell Cooperative Extension's Lake Ontario Fruit Program. Mario shares how is career lead him from Chile to NYS and how digital agriculture may shape the future of the apple industry. Links: Lake Ontario Fruit Program and Mario's bio: https://lof.cce.cornell.edu/specialist.php?id=46 The Modern Acre podcast: http://themodernacre.co/ Cornell Cooperative Extension Program Work Teams (PWT): http://cce.cornell.edu/programworkteams/about Episode transcript (PDF): https://cornell.box.com/s/umo9vfvbk3a32z9epr66p7f6voptlaqo Credits: Title and End Music by Ryan Andersen - Bike Ride With You from the album Swimming. freemusicarchive.org/music/Ryan_Andersen/Swimming/ licensed under CC BY-NC 4,0 creativecommons.org/licenses/by-nc/4.0/

Seguimos con la serie de Él es, esta vez a cargo de nuestro hermano Mario Miranda, donde nos reitera que Dios es el que es, que nunca cambia y que su provisión va más allá de cosas materiales.

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Hoy, nuestro invitado especial, el hermano Mario Miranda, nos habla sobre cómo en ocasiones nos sentimos menospreciados o incompletos en nuestra vida. Nos sentimos como Mefi-boset, hijo de Jonatán. Cuando reconocemos que Jesús murió por nosotros y que es nuestro Rey, no tenemos por qué sentirnos de esta manera. Dios nos ama tal y como somos y por eso cumple su promesa de amor hacia nosotros a través de Jesús. Reflexionemos y entendamos que no somos como Mefi-boset, sino al contrario, somos parte de Su reino, hijos del Rey y por lo tanto herederos. Él nos invita a comer en su mesa cada día, a que disfrutemos la vida que Él nos da y a no sentirnos jamás menos valiosos.

When you have a product or course online it seems it's easy for competitors to copy it. Yet, being in online marketing isn't the only place things can be copied. The fashion industry, for one has people that can copy. Competitors can copy whatever they feel like, because there's no law that prevents them from doing so. So whether you have an offline business or online, you'll want to stay ahead of the competition. But how do you do so?   --------------------   Useful Resources Email me at: sean@psychotactics.com  Magic? Yes, magic: http://www.psychotactics.com/magic   Finish The Book Workshop: http://www.psychotactics.com/dc Meet Me In Denver: http://www.psychotactics.com/denver   For the Headline Report (Free): http://www.psychotactics.com/ --------------------   Time Stamps 00:00:20 Introduction 00:02:35 Table of Contents 00:02:50 Method 1: Updates 00:07:04 Method 2: Branding 00:11:20 Method 3: Personality 00:16:11 Summary 00:19:43 Final Announcements ----------   Ever since I was a kid, I always liked to draw. I'd sit in the corner and I'd draw. I wouldn't speak much to people, but I'd draw. As you can imagine, I got very, very good at drawing, but I wouldn't sign my work. I wouldn't put my name on the work, and my mother would always tell me, "Sean, you have to sign your work. People will copy it. They'll copy it and they'll claim it as their work." Now when I was 10, I didn't see the irony of it, that the reason that I could draw in the first place was because I was copying stuff. As human beings, that's what we do. We learn to copy; we learn to trace. The more we can copy and the more we can trace, the better we become at any skill. The problem arises when we grow up and we start to write books and we start to do other things like paintings and then other people start to copy us. Suddenly, when you look out there in the marketplace, there seem to be people there ripping you off and you don't know how to stop it, but there is a way to stop it. The wrong way to stop it is to go after them. The wrong way to stop it is to get so upset, so angry that you want to destroy that competitor. This takes up all your energy. All that frustration comes to the fore and it's completely useless because the other person will continue to copy. How do we stop them? We stop them with our own ingenuity. There are 3 ways that you can actually slow down your competition. How do you slow them down? You can never stop them. You slow them down with updates, with branding, and finally with personality. It doesn't take a lot of effort to do this, so how do we go about it? Let's start off with the first one, which is updates. Yesterday, while I was on my walk I was listening to a TED talk, and this TED talk was by Johanna Blakley. She was talking about the fashion industry and how in the fashion industry it is routine to just copy other people's stuff. You don't even have to think about it; you just copy it. She talked about a shoe designer, and this shoe designer's name is Stu Weitzman. He was very frustrated because he would design these amazing shoes and people would go out there and copy it, and there were no laws to stop them from copying it. Johanna goes on; she went on to describe how Stu upped his game. What he started to do was create these Bowden-Wedged shoes. It was very difficult to copy them because they were made of titanium, and if you didn't' make them of titanium, they would crack. What he did was create an update that was almost too difficult to copy. You're probably not making shoes. You probably have a consulting service. Maybe you have a book or a product, you sell information and there your competitors are copying you. How do we deal with this? Let me tell you the issues that we have at Psychotactics. You can have copying where someone just copies your stuff, kind of similar, and then there are other issues like where they rip off your stuff. If you look at several courses that we have, we have the article writing course, the copywriting course, the uniqueness course. We've been going since 2002. I guess we're reasonably popular on the Internet because if you look at some of the sites where they pirate stuff, where they resell other people's stuff, well, that's exactly what's happening to us. There are these pirates that take our stuff just like they do with Microsoft Word and Photoshop and then they resell it and they make money off it. We can get angry; we can start chasing them down. There are websites that do just this, and it's a complete waste of time. The way to beat this system is to create updates. When we do an article writing course, we change about 20% of the course. If you did an article writing course live with us, not through some pirate, you would find that it has changed 20% since last time. It has got more efficient, it has got better. If you bought the course off some pirate, you're probably struggling 20% or 40% or 60% more. Yes, you're getting the information probably cheaper, but the problem is that the updates are so powerful that it is very, very difficult for them to keep up. Now they may buy the original product, but as long as we keep updating it, as long as we keep refining it, it becomes extremely difficult to copy. If you look at our book The Brain Audit, it started out at Brain Audit Version 1 and then went to Version 2 and Version 3 and Version 3.2, and it has stayed there. Now what if your book just stays there? What you've got are updates. What we've done is we've had updates on target profile and we've had updates on uniqueness. The book is changing about 10 to 20%, but internally. If you're on our list and if you bought it from us, that's where you get all the information from, but if you don't, you don't. This is how you stay ahead of both your competitors and your pirates. You keep updating. Change 15%, change 20%, and they'll never, ever catch up. Now this takes us to the second part, which is the concept of branding. Now branding might just seem like this big multilevel exercise that you have to do that costs a lot of money, and you don't have to do anything like that. At the very core, branding is naming something in a way that makes it difficult to copy. For instance, in The Brain Audit we have something called reverse testimonials. Now you've heard of testimonials, but you've probably not heard of reverse testimonials. That is branding. When a person reads that and they go out there and they learn about reverse testimonials, immediately they think of you. Branding makes it extremely difficult to copy. I'm writing a book right now. I could have called it Pricing; I did start to call it Pricing. It's very difficult to hang onto a brand name like Pricing, so I changed it. The concept was about pricing being this crazy thing, so we called it Dartboard Pricing. Now immediately, it gets your curiosity as a customer, but it also brands it. It brands it in a way that makes it extremely difficult to copy. When you think of branding, you probably just think of the name of the product or the service and you know it's top level. What you can do is you can also create branding at many sublevels. Dartboard Pricing, that's the top level; that's the name of the book. Within Dartboard Pricing there are already other terms; there are other forms of branding. For instance, we have a method called a Yes-and-Yes system. Now the Yes-and-Yes system is a way to increase your prices and not lose customers. It shows you a systematic way of going about this whole pricing exercise. What's interesting is the brand name. Once I have the Yes-and-Yes system, whenever someone else sees it, it becomes difficult for them to copy it. What they can do is refer back to you. When you look at, say, someone like Jim Collins and he wrote his book Good to Great, and in that he talked about the Hedgehog Principle, but he doesn't just talk about the Hedgehog Principle. He also talks about Level 5 leadership. As you keep reading that book, you run into other concepts like the Flywheel and the Doom Loop. This is what you've got to do. You've got to have this top level, which is probably the name of your product or your service. Then within that, you've got to have multilevel branding, names that you come up with that only make sense to you and to your customers, but they follow a pattern, they follow a system, and then it becomes very, very difficult. If you have generic names like, okay, we're going to deal with target audience, well, that's great, but it doesn't become yours, it doesn't become your own. Then it becomes very, very easy to copy. How do you come up with these names? As you are creating your product or your service, you are describing it. You're probably describing it in words or you're describing it as someone else or they're describing it back to you. You want to pay attention, because sometimes they will use a word, they will use a term, or you will use a word or a term, and that's when it comes about. When I write a book or I create a system or a seminar or a workshop, that's what I'm looking for. I'm always looking for that moment when I can create a term that no one else can copy. I'm not doing that consciously, but just by having that term, it sticks in someone's head and it also makes it very difficult to copy. This takes us to the third element, which is personality. Now all of us have a personality. Some of us are very quiet and some of us are louder and some of us are bubblier. Developing this personality makes it very, very difficult to copy. If you listen to the podcast that I did back in 2009, I was a different person. I was more loud, I would say. I was more energetic. I was trying to get my point across like this, but now I don't. This is the kind of personality that people tune into. When you're writing your book, you have a certain style that develops over time, and when you're speaking on a podcast, there is a certain style that develops over time. Your job is, ironically, to copy. How do you develop this style, this personality? Most people think that the personality is inbuilt. Your personality is inbuilt. When you grow up as a kid, you have a certain personality and that is inbuilt. Your style, your drawing style, your writing style, your creation style, that comes from copying. To develop that style, you have to copy many people. Let's say you want to become a great watercolorist. You could copy 1 watercolorist, and after awhile what happens is you become a replica of that person. You start doing the houses the same way, the people the same way, the colors the same way, and when people look at your stuff, that's what they say. That's what they said about me. When I started out, I started copying a cartoonist called Mario Miranda. Mario was a very, very, very good cartoonist back in India, and his work is still outstanding. I was copying his stuff so much as I was growing up that when I drew a bunch of cartoons and we put them on coffee mugs … These coffee mugs were sold; there were hundreds of thousands being sold. People used to call them the Mario mugs. Now, obviously, Mario was infuriated and so was I because that's not the way I wanted to represent my stuff. You have to understand that today my work is completely different from Mario's work. The reason for that is I went on to look at other styles and copied those styles. Then over time, you just get your own style, and that style doesn't stay still; it changes. Just like in this podcast, the style that I had I 2009 is totally different from this year. It's the same thing with drawing and writing and everything else. When someone tries to copy you, you don't need to be infuriated because that's exactly what you've been doing. If you are any good at what you do today, it's because you have been copying, but not copying from one person but from many people. This goes on and on and on until you stop doing whatever it is you're doing. To become great, you have to get influenced by other people, and invariably, that leads to copying. Whether you like it or not, your brain is taking snapshots. Ironically, that is personality. Ironically, that is what people call your drawing personality, your writing personality, your speaking personality. It comes from copying all of these people. The funny thing is it also becomes a uniqueness; it becomes you completely different from everybody else. If you constantly dive into this pool of influence, of influences of different people and different style and different cultures and different everything, then you become extremely unique, extremely different from everybody else. I know I use the word irony, but the irony just sits there, that you have to become great by copying, and it's copying that infuriates us the most. Let's summarize what we've just covered, 3 things that we covered. The first thing was the update. When you have updates in your system, it becomes very, very difficult for someone else to copy you. As I said, with the article writing course, with the uniqueness course, with all our courses, with all our workshops, things change. You want to do this because it excites you. Imagine giving the same course over and over again. Imagine having the same book that you wrote 10 years ago and you haven't made any updates. This is a challenge for you; this is interesting for you. Making those updates keeps you ahead of the competition, but it also keeps you ahead of those pirates. If someone were to go out there and buy your stuff from a pirate, they would be worse off. That's what you need to know. That would make you very happy, wouldn't it? The second element is one of branding. When you start to give terms to anything … You'll find this right through the Psychotactics system where we have the Bikini Principle, the Yes-and-Yes system, the target profile, all of these things that are not common out there. Now that you're aware of that, you can create your own. When you have a book on pricing, well, you can't call it Dartboard Pricing anymore, can you? Which takes us to the third factor, which is the personality, and this is the personality of writing, of drawing, of creating stuff. While we are born with our own personality and that personality develops, all of it is about copying, but not copying 1 person because otherwise we become a replica. It's about copying several people. When you copy several people, you develop a style, and the irony sits on you and you think, "Goodness, what a trip." How is all of this relevant to the Three Month Vacation? It's relevant because you want to get better prices. You want customers to come to you, and the way to do that is to stand out from the competition. If you were just me-too in your branding, in your personality, and you have no updates, you become exactly like the competition. You become someone who doesn't really change anything. When you do that, it becomes more difficult to get better customers and better-paying customers. As a result, you have to work longer and harder and there's no vacation in sight. This is very critical to creating that uniqueness factor so that people can't copy. What is the one thing that you can do today? The one thing can be to look at your branding. For instance, we have a course like the article writing course, it's very generic, it's boring. I should go back and I should look at it and say, "How can I make this like the pricing book? Instead of just calling it Pricing, how do I call it Dartboard Pricing?" You and I, we both have to go back and we have to look at our existing product or existing services and say, "How can we brand this in a way that is interesting?" Not just at the top level, but at all other levels as well. When you do that, automatically it's going to stand out. That's what we both have to do. This brings us to the end of this episode. It's 4:35 a.m. here in Auckland City, quiet. Right after recording this episode, I'm going to be sitting down to complete my book on pricing. That's due out on the 13th of April, so if you get it by then, you get it at a better price and then the prices go up. They always go up at Psychotactics, so get your copy. Go to psychotactics.com and search for Trust the Chef. When you get that Trust the Chef, that's the Trust the Chef offer. Go and get it today. In a few weeks from now, we're headed to Washington, D.C., to the Information Product Workshop. If you're joining us there, you're going to have a blast. Then we're going to Denver to speak at the Copyblogger Conference, and then it's one of those months of vacation. We'll be back and then we're going to be doing the headline course and the brain audit trainer, where you actually learn to become very, very good at reading your customers' minds. More about that later. To get all the details on this podcast, just go to psychotactics.com/33. That's the episode; this is episode number 33. You can get all the episodes except episode 18. For some reason, we can't do 18, so you can never find psychotactics.com/18, but you can find all the rest of them from 1 to right now, which is 33. That's me, Sean D'Souza, saying bye for now. Bye-bye.

Mario Maroto doesn’t stick to one style of music, his distinguished sets have led him to play events at the biggest clubs in Costa Rica, Miami, and Oregon to big events like Sonar in Barcelona. Maroto’s Productions have also been supported by high end DJ’s including Johnny Cruz, Mario Miranda, Steve Lawler and Dubfire to name a few. His Productions go back even before 2009 and has had solid releases under 220V Recordings, Wehppa Music, Logical Records, Killing Machine Records, Seta Label, and many more. Although Mario is now residing in Oregon, which he claims to be a more relaxed setting, he continues to stay busy in the scene and continues to deliver great productions. As time progresses, you can be sure that his name will be coming up more and more, so keep your eyes peeled, he will be releasing a three track EP under Neim Records early this summer! Intro Track: Christian Thomas - Laced (Angel Brizuela Rework) Interview Background Track: Mario Maroto - Break It Down (Max Chapmann Remix)