Podcast appearances and mentions of ross walker

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today, we are getting into something every brand needs to hear - because what you think you know about your media performance might be complete fiction.    We're talking about the 2026 measurement crisis. The moment when the gap between what your dashboards say and what your account shows has become impossible to ignore.    And to help us make sense of it all, we have two incredible guests from the Acadia team with us: Sally Kazin, Head of Analytics, and Ross Walker, Director of Retail Media.   Let's dive in!  Quote: The gap between the dashboard numbers and the ground truth has become impossible to ignore.   Sally Kazin   KEY TAKEAWAYS In this episode, Julie, Jordan, Sally, and Ross discuss: The growing "measurement crisis" in ecommerce, where platform-reported revenue often exceeds actual sales due to duplicated attribution claims across channels Transition from reliable observation-based tracking to a world of estimation and modeling, driven by privacy changes and a fragmented platform landscape The challenges posed by siloed data, platform biases, and engine inflation in retail media and traditional paid channels Widespread overreliance on ROAS as a North Star metric and the pitfalls of "ROAS jail" for both brands and CFOs The limitations and decline of Multi-Touch Attribution (MTA), and why Acadia now deploys a three-pillar measurement framework The importance of glass box (transparent) models over black box or "off the shelf" solutions, balancing science and business art in measurement Pairing MMM with real-world incrementality tests for a self-correcting measurement loop How to communicate with CFOs and senior leadership about marketing impact, translating platform metrics into true business outcomes and incremental revenue The evolution of MMM: from slow, backward-looking models to AI-enabled, forward-looking, and more frequent scenario planning Practical questions for brands to gut-check their measurement strategy, such as verifying if summed platform-attributed revenue exceeds actual sales Common flags of broken retail media measurement, and the need to match ad spend and goals to brand objectives rather than vanity KPIs  

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatias from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Peter 'Grubby' Stubbs talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Peter 'Grubby' Stubbs talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. We recorded this episode on June 29th, 2026, just after the dust had settled on Amazon Prime Day 2026. The initial numbers are starting to normalize, and we have brought together a great panel of internal experts to help us unpack exactly what went down. Joining us to break down the event from all angles, we have: Ross Walker, Director of Retail Media, will walk us through the media side Michael Childers, Retail Account Manager, covering account strategy Meg Scavo, Senior Account Manager, digging into the data from the disruptor and challenger brands we manage Let's jump right into it.   "If you don't run any deals, you might be down year over year. With all the filtering and AI tools, people are going straight to deals in search, so you won't get visibility." -Meg Scavo KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, Michael, and Meg discuss: Prime Day 2026 delivered strong growth. Spend was up ~23% YoY for Acadia clients, ahead of expectations, but performance increasingly came down to execution-promotion depth, media strategy, and catalog focus-not just participation. The sales curve flattened across all four days. Days 2 and 3 saw the strongest growth, and the classic "Day 1 spike + Day 4 finale" pattern weakened. Consumers are pacing purchases more deliberately, while Amazon's merchandising is actively shaping that flow. Participation is effectively mandatory now. Roughly 9 in 10 brands ran promotions. Opting out no longer just forfeits upside-it can actively hurt visibility, as the traditional halo effect continues to fade. Promotions have converged into a more disciplined playbook. Prime Exclusive Discounts dominate, with brands shifting from broad discounting to tiered strategies-heavier discounts on hero ASINs (30–40%), lighter elsewhere (15–20%)-balancing rank defense with margin control. Incrementality looks weaker, but it's largely a baseline shift. June timing created a "higher floor," making lift look smaller than prior years. Absolute growth is still strong, but comparisons to past Prime Days are less apples-to-apples. AI is becoming the infrastructure layer of shopping. Discovery, PDP content, reviews, and Q&A now directly influence how products are surfaced and summarized, meaning content quality and structure are now performance levers, not just hygiene. Media is still essential, but less about scale and more about precision. Ad spend rose ~24%, but conversion declined through the event as shoppers shifted into comparison mode. Sponsored prompts drove big engagement, but performance varied sharply by funnel depth-strong in lower-funnel use cases, weak in top-funnel browsing. Bottom line: Prime Day is shifting from a discount-driven event to a visibility-and-optimization exercise-where winners are defined less by how much they discount and more by how well they manage structure, media efficiency, and AI-era discoverability.   MENTIONED IN THIS EPISODE Connect with Senior Account Manager, Meg Scavo Connect with Retail Marketplaces Account Manager, Michael Childers Connect with Acadia's Director of Retail Media, Ross Walker Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Tom Elliott is joined by 3AW's own Dr Ross Walker to talk all things coffee and the impact that too many can have on the human body. See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Peter 'Grubby' Stubbs talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis Walter talks health each week at 8.30pm each Wednesday. The regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join them talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today's topic is one brands and advertisers aren't watching closely yet, but we think they should be. Amazon quietly added a "Prompts" report to Sponsored Products, and if this is as big as we think it is, it could change the advertising game on Amazon in a pretty meaningful way.    To help us unpack what's actually happening and what it means for brands, we're bringing in our Director of Retail Media, Ross Walker.   Tune in to find out more! Quote: The top-of-search placement has long been the most coveted. Now there is new inventory in that same premium space, and advertisers will be competing for it.   Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Amazon is introducing ads into AI-driven prompts: Sponsored Products are now appearing within Rufus-generated, conversational search prompts, with a new report surfacing performance data like impressions, CTR, and sales. This is a new placement, not a new ad type: Prompts act as an additional layer of inventory within search, similar to how top-of-search or PDP placements evolved—likely to expand across other ad formats over time. Advertisers currently have limited control: Brands cannot choose which prompts they show up for or influence placement—Amazon is fully curating results based on relevance and AI-driven matching. Measurement is available, but monetization isn't yet: Advertisers can track performance using familiar metrics (CTR, CVR, ROAS), but there is currently no spend or bidding mechanism tied to this inventory. Prompts blend keyword search with conversational AI: Rather than replacing traditional search, Amazon is layering long-form, natural language queries into the existing keyword-driven ecosystem. Adoption is still early, limiting scale: Most users aren't fully engaging with prompt-based search yet, but increased UI visibility and AI adoption will likely accelerate usage. This could become a core part of Amazon's search strategy: As consumer behavior shifts toward AI-assisted discovery, prompt-based placements are likely to become a high-value, competitive area for ad spend.  

Blood pressure is one of the most important numbers for your future health — yet most people rarely check it. In this episode, we sit down with leading preventative cardiologist Dr. Ross Walker to unpack what blood pressure really means, why it often rises after 40, and how it quietly affects your heart, brain, and longevity. We explore the “Heart Dashboard” — four powerful markers that reveal how your cardiovascular system is really functioning: blood pressure, heart rate variability (HRV), resting heart rate, and VO₂ max. You'll learn how stress, sleep, visceral belly fat, coffee, alcohol, and the nervous system all influence blood pressure — and the practical steps that can help bring it back into a healthy range. Because blood pressure isn't just about the heart. It's a signal about how your body, brain, metabolism, and nervous system are coping with life. If you want to understand the numbers that shape how you age, this episode is a must-listen. All products mentioned included Kyolic Garlic, Bergamot and Magnesium are available inside our sister store You Must Try It.

It’s Sunday night, and that means it’s time for your weekly medical check-up with the one and only Dr. Ross Walker. Listen in on Nine Radio from 6pm. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm on Friday on 2GB Sydney and 4BC BrisbaneSee omnystudio.com/listener for privacy information.

It’s Friday night, and that means it’s time for your weekly medical check-up with the one and only Dr. Ross Walker. In this jam-packed consult, we tackle the "biochemistry of stress" and a massive study of 22 million people that proves a direct, biological link between mental health and heart attacks. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm on Friday on 2GB Sydney and 4BC BrisbaneSee omnystudio.com/listener for privacy information.

Fridays with The Doc - Dr Ross Walker joins John Stanley every week ahead of Healthy Living on Sundays Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm on Friday on 2GB Sydney and 4BC BrisbaneSee omnystudio.com/listener for privacy information.

It’s a statistic that’ll make you think twice before cleaning the gutters. In just two years, one hospital alone saw nearly 200 admissions for ladder falls and a third were seniors. Dr. Ross Walker joins Bill Woods to deliver a blunt warning: if you're over 60, don't get up a ladder. Listen to Bill Woods live on air from 8pm Monday to Thursday, and 7pm Friday - on 2GB Sydney, 4BC Brisbane, and network radio stations across AustraliaSee omnystudio.com/listener for privacy information.

Thank you for an incredible 2025!

Is Ubiquinol the Missing Nutrient for Lifelong Heart Health?In this eye-opening episode of Wellness by Designs, Dr Ross Walker, a renowned cardiologist with 25 years dedicated to preventative medicine, challenges the conventional approach to heart disease, statins and cholesterol management. Central to the discussion is ubiquinol, the active form of CoQ10, essential for mitochondrial energy production and a powerful antioxidant. Dr Walker explains how our natural production of ubiquinol begins declining around age 30 and drops sharply by 50, contributing to fatigue and reduced cardiovascular resilience.Dr Walker explores why many patients with “normal” cholesterol still develop significant coronary artery disease, arguing that coronary calcium scoring offers a far superior risk assessment tool than standard cholesterol tests. Dr Walker also addresses statin-associated muscle symptoms, recommending 150 mg of ubiquinol daily for statin users, citing research showing a 50% reduction in muscle problems, and up to 300 mg for those with heart failure to support cardiac function and endothelial health.From mitochondrial health to protection against oxidative stress, this episode highlights why ubiquinol may be a cornerstone in maintaining cardiovascular wellness and why a more personalised, evidence-based approach is needed to truly prevent heart disease.Connect with Dr Walker: Home - Dr Ross Walker Shownotes and references are available on the Designs for Health website Register as a Designs for Health Practitioner and discover quality practitioner- only supplements at www.designsforhealth.com.au Follow us on SocialsInstagram: DesignsforhealthausFacebook: Designsforhealthaus DISCLAIMER: The Information provided in the Wellness by Designs podcast is for educational purposes only; the information presented is not intended to be used as medical advice; please seek the advice of a qualified healthcare professional if what you have heard here today raises questions or concerns relating to your healthShownotes and references are available on the Designs for Health websiteRegister as a Designs for Health Practitioner and discover quality practitioner- only supplements at www.designsforhealth.com.au Follow us on Socials Instagram: Designsforhealthaus Facebook: Designsforhealthaus DISCLAIMER: The Information provided in the Wellness by Designs podcast is for educational purposes only; the information presented is not intended to be used as medical advice; please seek the advice of a qualified healthcare professional if what you have heard here today raises questions or concerns relating to your health

Host of Healthy Living Ross Walker joins John to discuss a range of health issues and innovations. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm on Fridays o 2GB/4BCSee omnystudio.com/listener for privacy information.

Our weekly catch up with Dr Ross Walker as he breaks down the real risks of light smoking, vaping and cannabis, and why none of them are harmless. Plus, a couple of classic Ross one liners to finish. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm FridaySee omnystudio.com/listener for privacy information.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy.  They're here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Let's dive in.   Quote: It's a trap! Every single one of our brands that has said, 'Forget about it—go upper funnel. Go conquest new territory. Go get new customers.' That's been the more effective use of dollars.   Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Overarching themes from Unboxed: democratization and simplification of Amazon's ad products and tools Unified reporting: Merging Sponsored Ads and DSP platforms for easier campaign management and deeper, cross-platform insights Creative Agent: Amazon's advanced AI tool for quickly generating and testing high-quality video and creative assets—especially impactful for brands without in-house creative teams AMC Agent: Making Amazon Marketing Cloud more accessible with natural language queries and easier data exploration, streamlining technical work for agencies The evolving role of agencies and partners: How AI-powered solutions shift agency focus from tactical execution to strategic guidance and validation New ad formats: Sponsored Product Video and other SERP-based innovations, plus the impact on conversion and brand visibility Sponsored Brand Reserve Share of Voice: Its potential uses, strategies, and when it makes sense to invest Upcoming and lesser-discussed features: Project Complete TV for streamlined top-funnel investments and new full-funnel campaign capabilities  

Why can't we run through walls if atoms are mostly empty space? Neil deGrasse Tyson, Chuck Nice, Gary O'Reilly, and astrophysicist Charles Liu explore force fields, warp drive, invisibility, and quantum physics behind superhero powers.NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free here: https://startalkmedia.com/show/superhero-science-startalk-live-with-charles-liu/Thanks to our Patrons Dave, Downtime Coffee, David, Colby Bechtold, Carlo Gomez, Mark Hanley, zach, David Bishop, Danielle Grant, Brian Petrunik, Micheal, Private Name, Dustin Hurtt, O.C, Cris Martinella, Václav Pechman, MrMcMuffinJr, Matthew Reagan, Kellie, Christopher Peffers, Vishal Ahmed, Chris Hodgins, Linda Nguyen, Ben F, Kirk, Charles Spence, Kirk, Zack Fay, Dave Lora, Mark Wilson, David Gaston, Emily Keck, Julian Walker, Samantha, Mikeland, Amy, M Rrr1994, Daniel Carter, Bill Holub, Craig Crawford, Rajkumar Polepaka, Tom Mison, Neil Disney, Tomas fridrik, Kurt Hayes, GA Armistead, Andrew Hagan, Jordan Wagner, Mai Tai, Ross Walker, Jonathan Price, FatDunb'Murican, Ann, Isaac Bicher, Michael Tiberg, Darrell Messer, Jeff Smith, Kimberly V Silver, Joe Jenkins, Phillips Williams, Archie, Andrew Wery, Jacob Hernke, John Ryan, Arthur Forlin, Tom Jenkins, Mario Miranda, Douglas, Heather Jones, Mancheno, Marcus Lowe, Mister Sandman, Brand0n Rs, Raj Sivakumar, Ryne Thornsen, Sean Doyle, BRAD BRIDGEWATER, Paul Bernard, Karl Desfosses, Kody Remer, Greg Scopel, Sriti Jha, Tim Enfinger, Jacob Glanville, Rilee Jensen, David W., Micheal Austin, Carlos Alberto Gonzalez, JOSH SHE-BONG, George, and Geezapouch for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm FridaySee omnystudio.com/listener for privacy information.

Fridays with The Doc - Dr Ross Walker joins Jason MorrisonSee omnystudio.com/listener for privacy information.

This high-energy conversation features renowned preventative cardiologist Dr Ross Walker and fx Medicine by BioCeuticals ambassador Dr Michelle Woolhouse. Drawing on 45 years of clinical experience, Dr Walker makes the specialist field of preventative cardiology accessible through clear explanations and practical analogies. Coenzyme Q10 (CoQ10) and its active form ubiquinol take centre stage as the pair explore emerging evidence and clinical observations on their potential role in supporting cardiovascular function, their relationship with statin therapy, and studies investigating associations with health outcomes. The discussion also delves into the importance of calcium coronary artery scoring in cardiovascular risk assessment, lipoprotein(a) protocols, the growing challenge of diabesity and insulin resistance, and Dr Walker's five key strategies for optimising heart health through lifestyle and nutrition. Listeners will gain valuable clinical insights into assessment approaches, lifestyle modification, and integrative considerations for supporting cardiovascular wellbeing in practice. Covered in this episode: (00:57) Welcoming Dr Ross Walker (02:24) CoQ10's role in the body (04:21) The difference between ubiquinol and ubiquinone (06:23) When to use ubiquinol as supplementation (09:33) The role of ubiquinol in skin ageing (11:29) Testing of ubiquinol and other metabolic markers (15:41) Supplementation (18:28) CoQ10 for cognition and brain health (21:40) Oxidative stress and antioxidant support (27:50) Statins and the power of lifestyle medicine (42:35) Final remarks Find today's transcript and show notes here: https://www.bioceuticals.com.au/education/podcasts/ubiquinol-s-role-in-heart-health-with-dr-michelle-woolhouse-and-dr-ross-walker Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: www.bioceuticals.com.au/signup/ DISCLAIMER: The information provided on fx Medicine by BioCeuticals is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.

This high-energy conversation features renowned preventative cardiologist Dr Ross Walker and fx Medicine by BioCeuticals ambassador Dr Michelle Woolhouse. Drawing on 45 years of clinical experience, Dr Walker makes the specialist field of preventative cardiology accessible through clear explanations and practical analogies. Coenzyme Q10 (CoQ10) and its active form ubiquinol take centre stage as the pair explore emerging evidence and clinical observations on their potential role in supporting cardiovascular function, their relationship with statin therapy, and studies investigating associations with health outcomes. The discussion also delves into the importance of calcium coronary artery scoring in cardiovascular risk assessment, lipoprotein(a) protocols, the growing challenge of diabesity and insulin resistance, and Dr Walker's five key strategies for optimising heart health through lifestyle and nutrition. Listeners will gain valuable clinical insights into assessment approaches, lifestyle modification, and integrative considerations for supporting cardiovascular wellbeing in practice. Covered in this episode (00:57) Welcoming Dr Ross Walker (02:24) CoQ10's role in the body (04:21) The difference between ubiquinol and ubiquinone (06:23) When to use ubiquinol as supplementation (09:33) The role of ubiquinol in skin ageing (11:29) Testing of ubiquinol and other metabolic markers (15:41) Supplementation (18:28) CoQ10 for cognition and brain health (21:40) Oxidative stress and antioxidant support (27:50) Statins and the power of lifestyle medicine (42:35) Final remarks Find today's transcript and show notes here: https://www.bioceuticals.com.au/education/podcasts/ubiquinol-s-role-in-preventative-cardiology-with-dr-michelle-woolhouse-and-dr-ross-walker Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: www.bioceuticals.com.au/signup/ DISCLAIMER: The information provided on fx Medicine by BioCeuticals is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.

Doctor Ross Walker joins Phil O'Neil to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.