Podcast appearances and mentions of ross walker

In this Trade Links special, host Tim Phillips is joined by guests Aastha Gupta, Scott Livingstone and Ross Walker to talk about what lies ahead in 2026. There's a lot to ponder as global trade tilts towards resilience away from cost efficiency in supply chains, and geopolitically, the world is rearming at pace. So it's good news that the economy is so rosy. Well, maybe not.With topics ranging from national technology competition and rare earths to protectionism and import price inflation, trade in 2026 really is a case of everything, everywhere, all at once. Luckily, the Trade Links panel knows where to look next.To access all the content from our Year Ahead 2026 report, visit natwest.com/yearahead Remember to hit subscribe so you can listen to the latest episodes in this series as soon as they're available and get our views on the big themes and events shaping how the world trades.This episode was recorded on 12 November 2025.All details correct at time of recording.For any terms used please refer to this glossary https://www.natwest.com/corporates/insights/markets/glossary.htmlPlease view our full disclaimer here: https://www.natwest.com/corporates/disclaimer.html

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Ines Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy.  They're here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Let's dive in.   Quote: It's a trap! Every single one of our brands that has said, 'Forget about it—go upper funnel. Go conquest new territory. Go get new customers.' That's been the more effective use of dollars.   Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Overarching themes from Unboxed: democratization and simplification of Amazon's ad products and tools Unified reporting: Merging Sponsored Ads and DSP platforms for easier campaign management and deeper, cross-platform insights Creative Agent: Amazon's advanced AI tool for quickly generating and testing high-quality video and creative assets—especially impactful for brands without in-house creative teams AMC Agent: Making Amazon Marketing Cloud more accessible with natural language queries and easier data exploration, streamlining technical work for agencies The evolving role of agencies and partners: How AI-powered solutions shift agency focus from tactical execution to strategic guidance and validation New ad formats: Sponsored Product Video and other SERP-based innovations, plus the impact on conversion and brand visibility Sponsored Brand Reserve Share of Voice: Its potential uses, strategies, and when it makes sense to invest Upcoming and lesser-discussed features: Project Complete TV for streamlined top-funnel investments and new full-funnel campaign capabilities  

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Why can't we run through walls if atoms are mostly empty space? Neil deGrasse Tyson, Chuck Nice, Gary O'Reilly, and astrophysicist Charles Liu explore force fields, warp drive, invisibility, and quantum physics behind superhero powers.NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free here: https://startalkmedia.com/show/superhero-science-startalk-live-with-charles-liu/Thanks to our Patrons Dave, Downtime Coffee, David, Colby Bechtold, Carlo Gomez, Mark Hanley, zach, David Bishop, Danielle Grant, Brian Petrunik, Micheal, Private Name, Dustin Hurtt, O.C, Cris Martinella, Václav Pechman, MrMcMuffinJr, Matthew Reagan, Kellie, Christopher Peffers, Vishal Ahmed, Chris Hodgins, Linda Nguyen, Ben F, Kirk, Charles Spence, Kirk, Zack Fay, Dave Lora, Mark Wilson, David Gaston, Emily Keck, Julian Walker, Samantha, Mikeland, Amy, M Rrr1994, Daniel Carter, Bill Holub, Craig Crawford, Rajkumar Polepaka, Tom Mison, Neil Disney, Tomas fridrik, Kurt Hayes, GA Armistead, Andrew Hagan, Jordan Wagner, Mai Tai, Ross Walker, Jonathan Price, FatDunb'Murican, Ann, Isaac Bicher, Michael Tiberg, Darrell Messer, Jeff Smith, Kimberly V Silver, Joe Jenkins, Phillips Williams, Archie, Andrew Wery, Jacob Hernke, John Ryan, Arthur Forlin, Tom Jenkins, Mario Miranda, Douglas, Heather Jones, Mancheno, Marcus Lowe, Mister Sandman, Brand0n Rs, Raj Sivakumar, Ryne Thornsen, Sean Doyle, BRAD BRIDGEWATER, Paul Bernard, Karl Desfosses, Kody Remer, Greg Scopel, Sriti Jha, Tim Enfinger, Jacob Glanville, Rilee Jensen, David W., Micheal Austin, Carlos Alberto Gonzalez, JOSH SHE-BONG, George, and Geezapouch for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm FridaySee omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Ross Walker warns of a potential interstate patient flight after a confidential report revealed Brisbane’s Prince Charles Hospital had a heart transplant mortality rate 50 per cent above the international average.See omnystudio.com/listener for privacy information.

Fridays with The Doc - Dr Ross Walker joins Jason MorrisonSee omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

This high-energy conversation features renowned preventative cardiologist Dr Ross Walker and fx Medicine by BioCeuticals ambassador Dr Michelle Woolhouse. Drawing on 45 years of clinical experience, Dr Walker makes the specialist field of preventative cardiology accessible through clear explanations and practical analogies. Coenzyme Q10 (CoQ10) and its active form ubiquinol take centre stage as the pair explore emerging evidence and clinical observations on their potential role in supporting cardiovascular function, their relationship with statin therapy, and studies investigating associations with health outcomes. The discussion also delves into the importance of calcium coronary artery scoring in cardiovascular risk assessment, lipoprotein(a) protocols, the growing challenge of diabesity and insulin resistance, and Dr Walker's five key strategies for optimising heart health through lifestyle and nutrition. Listeners will gain valuable clinical insights into assessment approaches, lifestyle modification, and integrative considerations for supporting cardiovascular wellbeing in practice. Covered in this episode: (00:57) Welcoming Dr Ross Walker (02:24) CoQ10's role in the body (04:21) The difference between ubiquinol and ubiquinone (06:23) When to use ubiquinol as supplementation (09:33) The role of ubiquinol in skin ageing (11:29) Testing of ubiquinol and other metabolic markers (15:41) Supplementation (18:28) CoQ10 for cognition and brain health (21:40) Oxidative stress and antioxidant support (27:50) Statins and the power of lifestyle medicine (42:35) Final remarks Find today's transcript and show notes here: https://www.bioceuticals.com.au/education/podcasts/ubiquinol-s-role-in-heart-health-with-dr-michelle-woolhouse-and-dr-ross-walker Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: www.bioceuticals.com.au/signup/ DISCLAIMER: The information provided on fx Medicine by BioCeuticals is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

This high-energy conversation features renowned preventative cardiologist Dr Ross Walker and fx Medicine by BioCeuticals ambassador Dr Michelle Woolhouse. Drawing on 45 years of clinical experience, Dr Walker makes the specialist field of preventative cardiology accessible through clear explanations and practical analogies. Coenzyme Q10 (CoQ10) and its active form ubiquinol take centre stage as the pair explore emerging evidence and clinical observations on their potential role in supporting cardiovascular function, their relationship with statin therapy, and studies investigating associations with health outcomes. The discussion also delves into the importance of calcium coronary artery scoring in cardiovascular risk assessment, lipoprotein(a) protocols, the growing challenge of diabesity and insulin resistance, and Dr Walker's five key strategies for optimising heart health through lifestyle and nutrition. Listeners will gain valuable clinical insights into assessment approaches, lifestyle modification, and integrative considerations for supporting cardiovascular wellbeing in practice. Covered in this episode (00:57) Welcoming Dr Ross Walker (02:24) CoQ10's role in the body (04:21) The difference between ubiquinol and ubiquinone (06:23) When to use ubiquinol as supplementation (09:33) The role of ubiquinol in skin ageing (11:29) Testing of ubiquinol and other metabolic markers (15:41) Supplementation (18:28) CoQ10 for cognition and brain health (21:40) Oxidative stress and antioxidant support (27:50) Statins and the power of lifestyle medicine (42:35) Final remarks Find today's transcript and show notes here: https://www.bioceuticals.com.au/education/podcasts/ubiquinol-s-role-in-preventative-cardiology-with-dr-michelle-woolhouse-and-dr-ross-walker Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: www.bioceuticals.com.au/signup/ DISCLAIMER: The information provided on fx Medicine by BioCeuticals is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.

Doctor Ross Walker joins Phil O'Neil to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Denis (this week Grubby) talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Grubby talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Denis talks health each week at 8.30pm each Wednesday. His regular contributors include Dr Ross Walker, host of Healthy Living, Dr Innes Rio, or Vet Dr Gianne Ficatis from Boronia Vet. No matter who the guest, join Denis talking health live each week or catch the podcast here.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Is Ubiquinol the Missing Nutrient for Lifelong Heart Health?In this eye-opening episode of Wellness by Designs, Dr Ross Walker, a renowned cardiologist with 25 years dedicated to preventative medicine, challenges the conventional approach to heart disease, statins and cholesterol management. Central to the discussion is ubiquinol, the active form of CoQ10, essential for mitochondrial energy production and a powerful antioxidant. Dr Walker explains how our natural production of ubiquinol begins declining around age 30 and drops sharply by 50, contributing to fatigue and reduced cardiovascular resilience.Dr Walker explores why many patients with “normal” cholesterol still develop significant coronary artery disease, arguing that coronary calcium scoring offers a far superior risk assessment tool than standard cholesterol tests. Dr Walker also addresses statin-associated muscle symptoms, recommending 150 mg of ubiquinol daily for statin users, citing research showing a 50% reduction in muscle problems, and up to 300 mg for those with heart failure to support cardiac function and endothelial health.From mitochondrial health to protection against oxidative stress, this episode highlights why ubiquinol may be a cornerstone in maintaining cardiovascular wellness and why a more personalised, evidence-based approach is needed to truly prevent heart disease.Connect with Dr Walker: Home - Dr Ross WalkerShownotes and references are available on the Designs for Health websiteRegister as a Designs for Health Practitioner and discover quality practitioner- only supplements at www.designsforhealth.com.au Follow us on Socials Instagram: Designsforhealthaus Facebook: Designsforhealthaus DISCLAIMER: The Information provided in the Wellness by Designs podcast is for educational purposes only; the information presented is not intended to be used as medical advice; please seek the advice of a qualified healthcare professional if what you have heard here today raises questions or concerns relating to your health

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

In this video, I interview Dr Ross Walker a leading cardiologist with 40 years' experience and Consultant Cardiologist & Chairperson of Gut Foundation Australia. We talk about the importance of our microbiome, how it has such a large impact on many areas of our physical and mental health and what we can do to improve it.Links in this video:The Gut Foundation of Australia https://gutfoundation.com.au/*Thanks to our Sponsor*Theronomic by Wellizen. www.theronomic.com

“Your cholesterol is high.” It's a phrase millions hear each year—often followed by a statin prescription and little else. But with statins now the most prescribed drugs on the planet, why is heart disease still the world's #1 killer? And why are we not talking about the bigger picture? In this hard-hitting episode, we're joined by Dr. Ross Walker, one of Australia's leading voices in preventive cardiology, to challenge the mainstream narrative—and ask the questions that could save lives. We explore: The truth behind cholesterol—what it is, what it isn't, and why one number shouldn't define your risk. Statins: miracle drug or misunderstood medicine? Who really benefits, and at what cost? The role of genetics—including the common but underdiagnosed condition, Familial Hypercholesterolemia (FH). Visit the DNA Screen Project to learn more: https://dnascreen.monash.edu/ Why prevention struggles to compete with Big Pharma—and what needs to change. The 30-Day Heart Health Plan every listener should hear, with Dr. Walker's actionable advice on food, movement, stress, and testing. This episode is not anti-medication—it's pro-information. Because your heart health deserves more than a prescription.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

This is an episode not to be missed! Have you been concerned about your cholesterol or heart health? Have you been told you have a genetic cholesterol issue? You need to tune in now! On this special episode of Women’s Wellness Radio, Dr Ashleigh & Dr Andrea interview the incredible Dr Ross Walker: a renowned… Continue reading WWR 267: Women, Cholesterol & Heart Health with Dr Ross Walker The post WWR 267: Women, Cholesterol & Heart Health with Dr Ross Walker appeared first on The Wellness Couch.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies