Podcast appearances and mentions of ross walker

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Dr Ross Walker, host of Healthy Living joins Denis to take calls on health related matters.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today's episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmart's evolving media strategy to concerns about Prime Day restock limits and the ongoing impact of tariffs. The retail media space is moving fast, and there's no sign of slowing down. We're excited to welcome special first-time guest Shahrez Anjum, Senior Account Manager at Acadia, alongside our media expert and friend of the pod, Ross Walker, Director of Retail Media at Acadia. Tune in to stay ahead of the curve!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Shahrez discuss: Amazon recently introduced two major AI-driven features that signal a fundamental shift in how product discovery and shopping journeys will operate: Interests AI and Buy for Me. Interests AI is a product discovery tool that allows Amazon shoppers to enter detailed prompts reflecting their hobbies and passions.  Buy for Me, currently in beta, uses agentic AI to place orders on third-party brand websites directly from the Amazon app. Amazon has introduced tighter control over off-site placements, which allows advertisers to manage their spend on external platforms more effectively. Walmart has made two significant updates to its media offering through Walmart Connect, adding Vizio inventory for media buying and the ability to do advanced targeting for on-site display ads.  Amazon has made significant strides in simplifying and enhancing how advertisers can interact with its audience targeting capabilities, particularly by integrating AMC (Amazon Marketing Cloud) audiences into its ad console. Native Bid Boosters: Amazon is making it easier for advertisers to access and use audience segments directly within the ad console. The ongoing discussions around tariffs and their potential impact on retail prices have become a recurring topic in the e-commerce space, especially in relation to Amazon. As Prime Day approaches, concerns about restock limits and potential supply chain challenges are rising. In particular, there are indications that Amazon may reintroduce restock limits, a measure previously used to manage inventory flow.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins Phil O'Neil to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Dr Ross Walker, host of Healthy Living joins Denis to take calls on health related matters.See omnystudio.com/listener for privacy information.

This is an episode not to be missed! Have you been concerned about your cholesterol or heart health? Have you been told you have a genetic cholesterol issue? You need to tune in now! On this special episode of Women’s Wellness Radio, Dr Ashleigh & Dr Andrea interview the incredible Dr Ross Walker: a renowned… Continue reading WWR 267: Women, Cholesterol & Heart Health with Dr Ross Walker The post WWR 267: Women, Cholesterol & Heart Health with Dr Ross Walker appeared first on The Wellness Couch.

Doctor Ross Walker joins Bill Woods to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Dr Ross Walker, host of Healthy Living joins Grubby to take calls on health related matters.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

Listen to Healthy Living with Dr Ross Walker and Charlie Meller, the full show podcast.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why it matters, and how brands can maximize this critical stage. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Defining the Bottom of the Funnel (BOF) BOF focuses on conversion—turning interest into purchases or fostering brand loyalty. Includes retargeting customers who have engaged with your product or brand. Targets high-intent audiences like past visitors, brand searchers, and prior buyers. Shift in Budget Allocation Brands are moving budgets away from branded search and loyalty-based retargeting. More investment is going toward non-branded bottom-of-funnel keywords and audiences. Capturing new customers efficiently is now a bigger priority over maximizing ROAS. 4 Tactics for BOF Success Day Parting: Optimizing spend by adjusting bids based on high-conversion hours and days. Late-day bidding can be effective when competitors run out of budget. Paid & Organic Interdependency: Product listings must align with high-intent keywords to maximize visibility. Strong keyword optimization remains essential for organic rankings and paid efficiency Video Ads for BOF: Vertical video performs better for high-intent searchers. Feature-driven videos convert better than broad brand storytelling at BOF. AI & Automation in Bidding: AI is effective for optimizing bulk campaigns but still requires human oversight. Best use: Let AI handle 80% of the catalog while manually fine-tuning the top performers.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights from 8pm Monday to Thursday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Dr Ross Walker, host of Healthy Living joins Denis Walter to take calls on health related matters.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to ThursdaySee omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Dr Ross Walker, host of Healthy Living joins Denis Walter to take calls on health related matters.See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Dr Ross Walker, host of Healthy Living joins Denis Walter to take calls on health related matters.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

We officially closed the book on the first month of 2025 and it's the perfect time to introduce a fresh new format we're calling the Retail Roundup. For this inaugural edition, we've brought in two of our go-to experts to break down what's really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book.   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon Retail Ad Services: Announced the launch at CES. Enabling brands to create ads using Amazon's ad stack. Compared to Critio and Citrus ads but with Amazon's unique reach. Amazon Reimbursement Policy Change: New reimbursement based on cost of goods sold (COGS) instead of retail price. Required sellers to report their COGS. Discussions on potential privacy concerns and impact on margins. B2B-Specific Bids for Amazon Ads: Allows brands to bid specifically for business buyers. Seen as a significant feature for B2B-focused products. Five-Year Look Back for Amazon Marketing Cloud: Provides extended access to purchase signals for analysis beyond the typical 12-month period. Seen as a major development for mid-tier and enterprise brands. Amazon's Title Character Count Requirement: Automatic AI revision of non-compliant product titles. Aim to eliminate word souping and improve title quality. Image Compliance Platform Overhaul: Streamlined approach to identifying and correcting image issues using AI. Greater automation to reduce manpower and costs for Amazon.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to Nights live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang.  We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions: What's been the most impactful change/development in our industry from this year and why? What's something in our industry that excites you the most for next year? Over a dozen industry experts shared their insights, highlighting the trends, challenges, and opportunities shaping the landscape. To break it all down, we've invited two sharp minds to join the discussion: Russ Dieringer from Stratably and our very own Ross Walker. Together, we'll dive into the themes that emerged from these conversations and explore what they mean for the future. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Russ, and Ross discuss: AI & Personalization: Over 60% of past guests identified AI as a top trend. AI is enabling personalization at scale with negligible costs. Ross Walker observes more personalized ads, suggesting deep-level data scraping. Russ Dieringer predicts higher e-commerce conversion rates by 2025 due to personalization. AI's Impact on Retail: Amazon and Walmart are moving towards personalized sites and deals. AI-generated personalized product titles and shopper journeys are evolving. Big brands may face challenges with extensive approval processes, benefiting smaller, agile brands. Retail Media & Ad Spending: Amazon continues to dominate in retail media and gross merchandise value. Discussions on shifting ad budgets, with brands preferring Amazon's scale. Mention of cross-channel media measurement and incrementality. Market Dynamics: Walmart's strengthening position in grocery, competing with Amazon. TikTok's transformation into a commerce platform. Retailers like Home Depot (home goods) and Chewy (pet supplies) find niche success. AI & Product Visibility: High-quality content on product pages influences AI-driven search results. Tools like Rufus can summarize reviews but pose visibility control challenges. Adoption of Omnichannel Strategies: Integration of online and in-store experiences, with Walmart leading. Amazon's gradual integration of data pipelines with Whole Foods. Future Trends: Emerging AI tools to enhance product detail page (PDP) measurement. Potential transformation of retail strategies by AI by 2025. Excitement for further discussions on retail media and marketplace trends in 2025.  

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're bringing together some of Acadia's brightest minds from our retail media, account management, and strategy teams for a roundtable discussion.  They'll share their initial insights into what set this Black Friday and Cyber Monday apart for Amazon and the brands we support.  Joining us are Ross Walker, leader of our retail paid media team; Joanna Otto, account manager for some of our largest brands; and Predrag Vetnić, account strategist and our in-house authority on merchandising, promotions, and tentpole strategies. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan, Ross, Joanna, and Predrag discuss: Brand Sentiment and Strategy: Observations on brand attitudes towards Q4 events amidst economic uncertainty. Strategies range from aggressive discounting for growth to cautious participation to preserve margins. Changes in 2023: Introduction to new promotional structures by Amazon, including increased required days for discounts to get badging. Highlights on how brands adjusted their strategies to align with these new requirements. Economic and Logistical Factors: Reflection on how macroeconomic factors and Amazon's logistical considerations influence the extended shopping event period. Performance Results: General consensus that most brands saw better performance year-over-year. Notable swings in performance based on promotional participation and advertising strategies. Operational Challenges: Common platform and operational issues, including listing suppressions, pricing compliance issues, and feature glitches. Positive notes on some improved aspects of Amazon's ad console. Upcoming Shopping Weeks: Continued focus on strategies for the remaining holiday shopping weeks. Importance of brand tailored promotions and advanced media tactics using AMC audience data.  

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm Monday to Thursday and 7pm Friday on 2GB/4BC.See omnystudio.com/listener for privacy information.

This is a high energy conversation with renowned preventative cardiologist Dr Ross Walker and fx Medicine by BioCeuticals ambassador Dr Michelle Woolhouse. Dr Walker makes the specialist field of preventative cardiology accessible; he does this through his use of insightful explanations and well-crafted analogies from his 45 years of practice. Coenzyme Q10 (CoQ10) and its active form ubiquinol, take centre stage in this discussion, including Dr Ross Walker's use of ubiquinol in cardiovascular disease (CVD), how ubiquinol can be used to reduce the side effects associated with statins, and the research showing CoQ10/ubiquinol to decrease all-cause mortality. Dr Walker talks much more than just ubiquinol, including the importance of measuring calcium coronary artery score in assessing cardiovascular risk, his well-tested protocol for lipoprotein (a), diabobesity and the impact of insulin resistance, and his not to be missed five keys of being healthy. There are practice pearls a plenty: when statins are necessary, the importance of lifestyle and diet interventions for heart health, and the real pandemic of our time; diabobesity. Find today's transcript and show notes here: https://www.bioceuticals.com.au/education/podcasts/ubiquinol-s-role-in-preventative-cardiology-with-dr-michelle-woolhouse-and-dr-ross-walker Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: https://pages.blackmores.com.au/FXM-signup.html ***DISCLAIMER: The information provided on fx Medicine by BioCeuticals is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.***

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm Monday to Thursday and Friday's 7pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live on air from 8pm-12am Monday to Thursday and Friday's 7pm-11pm on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live Monday-Thursday from 8pm-12am on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live Monday-Thursday from 8pm-12am on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live Monday-Thursday from 8pm-12am on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news. Listen to John Stanley live Monday-Thursday from 8pm-12am on 2GB/4BC.See omnystudio.com/listener for privacy information.

Doctor Ross Walker joins John Stanley to discuss the latest in medical news.See omnystudio.com/listener for privacy information.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In this episode, we dive into the intricacies of retail media allocation with guests Ross Walker, Head of the Retail Media Team, and Damiano Ciarrocchi, Senior Retail Media Manager. The trio explores the dynamic landscape of retail media strategies, what has evolved over the past few years, and key insights for brands looking to optimize their omnichannel investments. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Ross, and Damiano discuss:  State of Retail Media Allocation How retail media allocation strategies have evolved, emphasizing the importance of holistic and channel-agnostic views. The shift from simplistic revenue-based allocations to considering incrementality and customer journey metrics. Approaching Retail Media Holistically The need for brands to move beyond siloed strategies and consider the interplay between different marketplaces. How brands leverage multiple channels such as Amazon, Chewy, and Walmart to maximize brand growth. Evaluating the unique contributions of each channel to overall sales and not just individual performance metrics. Retail Media Network Lifecycle The typical development stages of retail media networks, from focusing on lower-funnel tactics to expanding into mid- and upper-funnel capabilities. The expansion and improvement of self-serve ad platforms as retailers mature. Pitfalls to Avoid and Best Practices Issues like siloed teams, lack of testing, and under-leveraging in-store presence were highlighted as frequent setbacks. Brands with overarching strategies, consistent cross-channel metrics, and robust creative campaigns tend to be more successful. Retailer Priorities and Recommendations Strong emphasis on the importance of foundational metrics and data insights. Sequence of developing ad types starting from lower funnel and moving upward as the platform matures. Encouraging retailers to adopt a more long-term perspective by making data accessible and free. Future Considerations Emerging importance of integrating digital advertising with in-store presence. Evolving omnichannel strategies to stay ahead in the complex e-commerce landscape.

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager.  They highlight the importance of robust attribution and customer journey data, as well as better audience creation and targeting for brands leveraging AMC. In this episode, Julie and Ross discuss:  Overview of AMC and its recent developments. Detailed discussion on paid features like Experian auto paid data set and Foursquare paid data set. Analysis of flexible shopping insights and audience segment insights. Explanation of the Events Manager and its significance. Insights into AMC-derived data that has significantly impacted clients. Comparing the value propositions of media activation and measurement in AMC. Speculation on Amazon's ambitions in the advertising industry and the role of AMC in achieving them.