PROACTIVE Podcast with MeMedia

In My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn't be more important which was the problem I saw years ago and now have improved and implemented these changes through consistent pressure testing and innovation of the PROACTIVE methodology. This latest series of videos supersedes the first edition of the book where I describe how the proactive marketing methodology helps you chunk down your strategy into different stages and bring it together into one simple to understand one page PROACTIVE strategy.

Chris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.

Step 3. PROACTIVE Internal and Market Research Is it time to determine if yours and your teams personal values and purpose align with your brand? Here's a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology. Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose. Performing this task at the beginning of a marketing campaign / brand building exercise, builds a strong foundation from which you can leverage the energy of your organisations culture. Seth Godin said "Culture is Strategy" but what is the origin of culture? Values, inspire purpose, purpose, inspires actions, actions, inspire culture and of course, culture is strategy. Now that you understand the top down view of what's required to build a brand on purpose the next step is to make the workshop happen. But for now. We hope you enjoy this video. #purpose #brand #strategy #marketingstrategy #memedia

Step 2: Proactive Marketing Strategy - Team Planner Working with a team or friends this planner is a simple way to break down each of the components of a marketing strategy into bite sized chunks - albeit there's still work to do beyond this. The reason this is so helpful is because solving a large problem like your marketing strategy needs to go through several processes/iterations and research phases before you reach your conclusion. This same strategic marketing template is how you can keep your one page marketing strategy visible and front of mind in a easily digestible way. This is also a fantastic way to keep you marketing team on the same page :)

Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor. Using the PROACTIVE PROCESS you can process your idea into: Purpose - What is the purpose of this business idea or marketing campaign? Research - What research have you done? What experience do you have? Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind? Audience - Who are you going to sell to? Content - What content are you going to create to sell this idea? Turn-On - What channels are you going to use to market/advertise? Ignite - What are you going to invest for the project/per channel/advertising/marketing? Verification/Validation - How are you going to verify success? Evolve - What could this idea/business/product evolve into? Whats the BHAG?

Chris welcomes Corporate Advisor and Innovation Expert Finbar O'Hanlon to the podcast to discuss human potential in the face of emerging technologies like AI.

SWISH Sales Coaching Founder Ryan Tuckwood shares his perspective on the challenges faced by modern businesses, and reveals the practices that have seen him become so successful.

Entertainment powerhouse Sue Porrett meets with Chris Hogan at the Pink Flamingo Spiegelclub on the Gold Coast to discuss the highs and lows of live performance.

Listen as Sentrika Director Darryl Dyson discusses the finer points of self managed superannuation funds on this episode of the ProActive Podcast.* *This podcast does not constitute financial advice

On this episode of the Proactive Podcast, Chris Hogan sits down with Mindset Coach Jess Cameron to discuss mindfulness, purpose, and being proactive.

I was first introduced to Peter Cox and his method of replacing yourself in your business by my good friend and previous guest on the podcast Theo Vairaktaris. In reading Peter's book, Your Business Shouldn't Need You, I discovered that Theo amongst others have given a lot of thanks to Peter Cox for helping them build leadership teams within their business so that those businesses run without them. Having Peter on my show was epic - to say the least - and I can't wait for the world to hear this podcast and explore more of what Peter - aka Coxey as I now know him - has to share. My number one takeaway from the podcast was that leaders need to be led because how can anyone be expected to be respected as a leader if they're not being led themselves. I've had numerous mentors in my life and business and I can honestly say that those are the times I grew the most.

Theo came from humble beginnings as a child growing up. Flexing his creative talents combined with a passion for a beautiful company P&L Theo has shown that he is a poster child for being a proactive man. I first met Theo at high school. A year ahead of me I've watched him for many years. We both then shared the same neighbourhood in Mermaid Beach on the Gold Coast for many years where I saw Theo's clothing business take off and so too his popularity for parties. But those days are behind us now. After celebrating their 20th birthday in 2021 the Usher Group is considered to be the largest painting company in QLD and also provides many other services to the construction industry. Never one to rest on his laurels, Theo has embarked on a number of new business and personal challenges. Training, mentoring and developing a leadership team for Usher Group has allowed Theo to follow his spiritually guided passion to be more philanthropic and in 2021 launched Fund My Challenge. Theo thanks for joining us on the Proactive Podcast

Gaining consumer trust is one of the hardest parts of business, but new research from Trustpilot suggests there is a simple and powerful way to do so - by exhibiting positive company values. The study, released in late 2021, found that “49 per cent of Australians now consider a brand's stance on social, political and environmental issues before buying products or services.” This trend likely emerged as a response to years of disingenuous messaging from companies, greenwashing, greed, and less than ideal transparency. Compounding public skepticism of brands is the prevalence of online scams. In 2020 alone, Australians filed more than 216,000 reports to the Australian Competition and Consumer Commission's ‘Scamwatch' website, reporting around $178 million as lost. So how are your potential customers deciding whether your business is worthy of their patronage? The quick answer is, they're checking your social media (44%), asking friends and family (43%), and reading user-generated reviews (43%). In Trustpilot's research they discovered that “89% of global consumers usually check online reviews as part of their online buying journey, and 49% of global consumers consider positive reviews one of their top 3 purchase influences. Depending on the type of business you operate, consumers will often Google your brand or product name accompanied by the word “reviews” or “scam.” Addressing these searches on your own website is great, but having a third party platform that helps reinforce your trustworthiness is a major bonus. Trustpilot is, without a doubt, one of those important third parties. While Google reviews are great, and managing and responding to them can help you improve your Google ranking, even this platform has its limitations. According to Sendgrid Data (2019), 38% of Aussies have a Gmail account which means that potentially 62% of the customers you ask for a Google Review may not be able to complete the task. This presents the opportunity for Trustpilot to be a great alternative or addition to Google Reviews. In light of all this I decided to conduct a podcast with Stephanie Gilliesfrom Trustpilot to ask her some burning questions.

Kasia and I met aboard a yacht whilst sailing in an annual charity race day on the Gold Coast Broadwater and immediately hit it off due to our mutual interest in workplace culture and organisational strategy. Kasia is the founder and director of Mindful Energy, who are specialists in defining or refining an organisation's vision, strategy and goals, aligning team members and business to deliver on strategic objectives. In this podcast, Kasia and I discuss culture, strategy, authenticity, leadership and brand - amongst many other side topics.

E3 Physio are a Burleigh Heads based physiotherapy clinic dedicated to helping patients overcome knee, ankle, and foot pain. In this episode of the ProActive Podcast, E3 Co-Founders Catherine Ketsimur and Duncan Sanders sit down with Chris to discuss some of the biggest mistakes people make when getting back into exercise.

Kyle Hubbard joins Chris on episode 130 of the Proactive Podcast to discuss plant based eating, his incredible weight loss journey, and the link between individual health and business performance.

Broden Johnson sits down with Chris to share his journey to business success, his transparent approach to marketing, and the importance of shared values.

The word “sustainable” gets thrown around a lot in the business world, but what does it really mean? Find out as Cerqular Co-Founder David Friedrichs discusses his groundbreaking business, which aims to follow in the footsteps of Amazon, for good.

Amanda ‘Panda' Williams is the guest on this episode of the ProActive Podcast. Listen as she delves into the importance of recognising your purpose, childhood adversity, and what drives her near boundless energy.

Emily Johnson from Get Mentally Fit sits down with Chris to discuss the stigma around mental health, psychological safety, and siestas.

In this clip from episode #125 of the ProActive Podcast, Meryl Johnston reveals the inspiration behind her business pursuits, as well as how she balances her career and lifestyle.

In this clip from episode #125 of The ProActive Podcast, Bean Ninjas Founder Meryl Johnston explores the multi-pronged approach she used to make her company a success.

In this clip from episode #125 of the ProActive Podcast, Meryl Johnston and Chris Hogan discuss curating an international business team, internships, and content marketing.

In this clip from episode #125 of the ProActive Podcast, Bean Ninjas' Meryl Johnston explains the importance of having perspective in your ambitions.

In 2016, Meryl Johnston founded an accounting business that now has roots in Australia, Serbia, the Philippines, Amsterdam, the UK, and the US. On this episode of the ProActive Podcast, find out how she built the Bean Ninjas empire while retaining her core value of ‘freedom'.

Due to increasing levels of pollution in Australia, toxic algae is thriving in some of our nation's most relied-upon waterways. Dr Simon Tannock of AlgaEnviro sat down with Chris Hogan to discuss how natural solutions can help redress this issue.

Cake Equity CEO Jason Atkins and MeMedia's Chris Hogan delve into the things that attract investors to a startup. Catch their full discussion on episode #122 of the PROACTIVE Podcast.

In this bonus clip from PROACTIVE Podcast #122, Cake Equity CEO Jason Atkins explores the realities of venture capital, and why it may not be right for everyone.

Jason Atkins from Cake Equity recently discussed all things 'startup' on the PROACTIVE Podcast. In this bonus clip, he reveals how to value businesses during these early stages.

In this bonus clip from episode #122 of the PROACTIVE Podcast, Cake Equity Founder Jason Atkins runs through one of the most common hurdles to budding startups - the deal.

Australian disability support has experienced something of a revolution of late thanks to the NDIS. On this episode of the ProActive Podcast, Michael Metcalf explains how he created Kynd, a platform that allows those in need to best capitalise on this new, life-changing approach to care.

Raising capital and managing equity for a startup isn't the easiest thing in the world. Thankfully, Jason Atkins from Cake Equity is here to help make the process a piece of ... well, cake. Check them out at https://cakeequity.com/.

Therapeutic uses for hemp have drawn keen interest in Australia lately. On this episode of the ProActive Podcast, Chris Hogan sits down with CANNABELLA Skincare Co-Founder Matt Stiegler, who explains why this once banned plant has become such a hot commodity in cosmetics and medicine.

Keyword research is, well, key, when looking for ways to connect with potential audiences. Doing your homework when it comes to SEO allows you to reach the right people and create long-term marketing assets that pay dividends for your business.

For the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish. Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.

Failing to prepare is preparing to fail. Marketing through a strategic, multi-channel approach will help create assets for your business, instead of liabilities.

Sharing your product, service, or idea with the world can be an exciting time, but it's important to do your homework before you jump into the market. Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.

Data analysis allows you to adjust and improve your performance effectively, ultimately increasing revenue. Without it, you're simply not being market-led.

Marketing and sales go together like beetroot and sandwiches. That is to say, perfectly! Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow.

Consistnecy is vital when it comes to marketing your business. Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.

Brand identity extends far beyond just a logo. Listen as Chris Hogan delves into what branding truly entails.

A lot of confusion exists around the world of SEO. Explore the basics of SEO and how to best go about maximising traffic to your website with MeMedia Founder Chris Hogan.

Keywords aren't the only way to boost a website's SEO. Listen as Chris Hogan explains how to get the most out of your meta titles and meta descriptions.

When it comes to SEO keywords, sometimes less is more. MeMedia Founder Chris Hogan explains how to avoid the common marketing mistake of keyword stuffing.

Knowing when to use capitals can be tricky, but that doesn't always have to be the 'case'. Listen as Chris Hogan explains the importance of proper formatting.

Setting a consistent tone of voice for your business is an important step in creating and maintaining a solid relationship with your clients, as Chris Hogan explains.

Expecting results from your marketing requires more than just a single person marketing team. Theres the copywriting, graphic design, camera operator, video editor, website design, website development, social media distribution, social media advertising, Google advertising, data analysis... did I miss anything? Oh yeah. A marketing strategy, tone of voice, brand guidelines, and team leader to overlook everything. I hope you build an awesome team.

Sometimes a little can go a long way when it comes to SEO. You could be producing mountains of content but if you haven't fixed some of the most common SEO mistakes, like not personalising the templated headings, then you're going to hinder your results.

To be truly successful in attracting customers, it's important not to put all your eggs in one basket. Listen as MeMedia's Chris Hogan explains how to avoid this common marketing mistake.

On this episode of The PROACTIVE Podcast, Chris Hogan sits down once again with Larissa Rose - Director of environmental consultancy company Glowing Green. Larissa offers insights into how to manage internships, the rise of environmentalism in the face of global challenges, and the importance of purpose both professionally and personally. This is a must-listen for anyone looking to instil more meaning in their business.

James Bartle is the founder of Outland Denim, a clothing company determined to help put an end to worker exploitation and human trafficking. Listen as he discusses with Chris Hogan how consumerism can be a force for good, the need for businesses to have a purpose, and why there's hope in the fight against slavery.