Podcasts about swrve

Jentic, an artificial intelligence startup building the integration layer for AI, has announced it has raised €4 million in pre-seed funding. The round was led by Elkstone with additional participation from Sure Valley Ventures, TechOperators, and Shuttle. Many notable technology founders and leaders also joined the round as angel investors. The funding will be used to expand the team, accelerate product development, and bring an integration layer for AI to market. Founded in late 2024, Jentic is a communication middleware layer for AI agents, which enables developers and organisations to easily hook their AI agents up to other systems, and manage and control their communication. It aims to be the platform that unites the expanding ecosystem of AI agents, from those offered by tech giants to bespoke agents created by in-house teams. Over the past few years, the AI sector has experienced unprecedented growth, driven by rapid innovation and a surge in investment. An AI agent is a software program that uses AI to plan how to accomplish goals and tasks, and performs the steps in that plan by connecting to other software systems. An agent is like a "self-driving" computer program, which has its goal set by a human user, but performs all the necessary actions itself. Jentic is focusing on the connection layer between agents and all other software, increasing agent capability, maximising reliability and helping organisations monitor and manage large-scale AI deployments. Jentic is founded by an experienced team of tech entrepreneurs, including CEO Sean Blanchfield, former co-founder of PageFair (acquired by Blockthrough) and DemonWare (acquired by Activision Blizzard), COO Dorothy Creaven, former Managing Director at Rent The Runway and co-founder of Element Wave, Michael Cordner, co-founder of Mindconnex, and Dr. Tilman Schaefer, a founding team member at DemonWare. "We're building critical infrastructure to enable developers to easily and securely hook their AI systems up to the world's APIs,"said Sean Blanchfield, co-founder and CEO of Jentic. "This is the future of automation, and it needs a new kind of integration layer to manage the unique complexity, reliability and security issues that arise when AI becomes highly connected. We have a strong history of building category-leading middleware, and this funding will allow us to quickly expand our world-class team, match the tremendous pace of AI development, and deliver a platform that empowers developers and organisations to deploy sophisticated AI with confidence." For developers, Jentic streamlines API integration for AI agents, automatically matching them with optimal tools as they execute tasks. For executives, it provides centralised oversight of agent operations across the organisation, enabling monitoring, security management, and access control. "At Elkstone, we are committed to backing ground-breaking startups capable of transforming industries," said Niall McEvoy, Head of Venture at Elkstone. "Jentic's clear vision to establish a universal AI integration layer aligns perfectly with our mission to drive technological innovation. Backing experienced serial founders with a clear global market opportunity underpins why Elkstone is leading this funding round, and we are enthusiastic to support Jentic's growth." Several experienced tech leaders sit on Jentic's board of advisors including Steven Collins (CTO of Unity, former CTO of King, co-founder of Havok and Swrve), Patricia Scanlon (Ireland's AI Ambassador and founder/former CEO of Soapbox Labs, acquired in 2023 by Curriculum Associates), Colm Long (former VP of Global Operations at Facebook and Director of Operations at Google, previously COO at Tines), Fergal Reid (VP of AI at Intercom) and Mark Cummins (former founder/CEO of Pointy and Plink, which were respectively acquired in 2010 and 2020 by Google). See more stories here.

Show # 267 - Mark Peterson joins Sven, JK and Tony on the Call-in Studio guest line to bring us up to speed on the new Antelope BMX track in Syracuse, UT and his BMX bike donations, fill us in on goings on at Pronghorn Bikes, talk Olympic Cycling events and generally pick up where we left off last time we chatted. Sven and Tony introduce Tony's new (to him) Xtracycle. https://www.youtube.com/watch?v=azebA9viNA0 Check out our YouTube channel! – https://www.youtube.com/channel/UCxsQsEHbg-wIPaXLw3Hqy1A The Milwaukee Minute (or 5) Tour de Towner September 1st?? Center Street Daze 8/17 Omnium Cargo at Everyday Cycles - Medium Blurple Omnium Electric Mini Max is available now! Tony's Xtracycle Bargain Tony's Xtracycle before electric install Cucumber guarding the bikes! Talkin' Schmack Wholly crap! The Madison at the Olympics was exciting! Surly Sunset Bars - The Sunset bars have 27 mm more rise, 7 degrees more backsweep, and 7 degrees more upsweep than the Sunrise bars – that's double the upsweep! 820mm wide - https://surlybikes.com/parts/sunset_bar   Tour de France Femmes SRAM has a 13-speed now. Swrve sale on shorts  John Burke from Trek says “You can't buy a Trek online and have it delivered directly to you. So we are going to change that” SPAM Comment of the Week - The level of my fascination with your work matches your own enthusiasm. Your sketch is elegant, and the authored material is impressive. Nevertheless, you appear concerned about the prospect of heading in a direction that could be seen as dubious. I agree that you'll be able to address this concern promptly. And another, these are just too good! -helloI really like your writing so a lot share we keep up a correspondence extra approximately your post on AOL I need an expert in this house to unravel my problem May be that is you Taking a look ahead to see you CPSC: Amazon liable for hazardous products it sells - https://www.bicycleretailer.com/industry-news/2024/07/31/cpsc-amazon-liable-hazardous-products-it-sells  Show Guest - Mark Peterson https://www.facebook.com/Antelopebmx  Pronghorn Bikes Mark donated this Redline BMX bike to a new rider at Antelope BMX Antelope BMX - Syracuse, Utah Show Beer - Fantasy Factory - American IPA with Citra hops Hopheads crusade on a heroic quest for the holy grail of India Pale Ales. The subconscious composes paradisiacal scenes of malty waves crashing on a ripe lupulin landscape cascading hop flavors and aromas in profuse abundance. With humble confidence we offer this brew as fantasy made reality. Balanced in every detail and gushing resinous, exceptional citrus flavors and aromas that collaborate with soft bready notes surrendered from premium English golden malted barley, this beer is a tropical dreamscape. Epic. STYLE IPA FLAVOR PROFILE FRUITY/HOPPY/SMOOTH ABV 6.3% IBU 65 HOPS CITRA/CLUSTER/GALENA DRY HOPS CITRA/CLUSTER/GALENA YEASTS CONAN YEAST   Stuff for sale on Facebook Marketplace Call-in to 717-727-2453 and leave us a message about how cycling is making your life better! 3 cargo bikes at Amorphic Beer Shit Worth Doin' Aug 23rd thru 25th – Portland, OR - MADE Celebrating the Art of Frame Building - https://made.bike/  Sunday, Sep 1st - Milwaukee, WI - Tour de Towner Sep 20 thru Sep 22 – Levis Mounds, WI – Gnomefest 2024/Single Speed Wisconsin – https://www.facebook.com/events/312308458159975  Oct 11th-13th - Single Speed USA - Salida, CO Electric Schlick Smitty Bikes! Large Schlick Cycles APe for aggressive fatbiking - Purple. Possibly the last APe! Definitely the last Teesdale-built APe! Large Schlick Cycles 29+ Custom Build - Black Medium Schlick Cycles 29+ Custom Build - Orange Large Schlick Cycles Tatanka, Orange. Schlick Fatbikes A bunch of Schlick Growler (Zen Bicycle Fabrications AR 45) frames for custom builds.

This week on the Prehistoric Life Podcast, we're joined by Jurassic World Content Creator 'Swrve' as we discuss the direction of this franchise and what are some Key Aspects from this movie series! Why not tune in to learn his thoughts about Jurassic! IF YOU GO ON ONE OF THE TRIPS FOR FOSSIL TRIPS Tell them you hear about them from Prehistoric Life Podcast and they will give you $250 off your tickets. Remember to follow me at Prehistoric_Life_Podcast on instagram and check out the new website PrehistoricLifePodcast.com and on youtube @prehistoric life podcast

Elaine Coughlan has over 25 years of experience in running and scaling technology companies, including successful realisations through IPOs and M&A. Based in Dublin, Elaine was previously co-founder and director of Glonav, a GPS company that was acquired by NXP for $110 million. Elaine served as CFO or vice president of finance for three successful technology IPOs − Parthus, IONA and Smartforce – that realized more than $5 billion in value for investors. She is currently on the board of Atlantic Bridge portfolio companies FieldAware, WellAir and Swrve (observer), and is an Endeavor Ireland board member. She was named one of Europe's Top 50 Inspiring Women in Technology, one of Ireland's Top 50 Women in Technology. Elaine holds an MSc in Corporate Governance, is a qualified Chartered Director and is a Fellow of the Institute of Chartered Accountants. In this episode, Elaine discusses her experience as both a founder and a funder, advice for first-time founders in times of crisis, and the funding landscape for women founders. Co-hosted by Ellen Ryall, Entrepreneur Experience & Marketing Associate at Endeavor Ireland. --- Send in a voice message: https://podcasters.spotify.com/pod/show/endeavornorthamerica/message Support this podcast: https://podcasters.spotify.com/pod/show/endeavornorthamerica/support

Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes.  My name is Jon Birdsong and I'm with Atlanta Ventures.  New Company of the Week: New year, new companies and job changes and roles are sprouting up everywhere. Chris Klaus of ISS fame announced this week that he has started a new company called Fusen World. Fusen is a Campus startup accelerator platform that connects students with other founders, mentors, and investors. Klaus has been on the pulse of CreateX for several years and supported hundreds of students in that time. I love how he is leveraging technology to broaden the reach. If you're a student looking for quality resources, check out Fusen World.   Product of the Week:  The product of the week is called Flowpath.  Founded by Alex and Brandon Cummings, Flowpath is the operating system for the facilities management in your building. They automate work orders, maintenance, events, notifications, projects, and reporting in a simple to use platform so now there is a clear visibility into the work needed to get done, getting done, and has been done. Right now, doing this is mainly performed through pen and paper with little significant manual work. Imagine a 10-20, or 40 floor building and all the continual needs and maintenance required to run an efficient show. Flowpath is the solution. Keep Flowpath and their product on your radar. These are companies that go from sticky product to quiet giant in a span of months.  Concept of the Week: Serial entrepreneur Landon Bennett and I were going back and forth over Vertical CRM's. The tl;dr or fast forward 30 seconds is that there still are several areas of opportunity to build a $50-$100M+ business in vertical CRM's. WelcomeHome software is a great example as a vertical CRM for senior living homes. The journey takes longer and is oftentimes bootstrapped. Learning the in's and outs of an industry and building enough of a product where the customer now either replaces their existing product or trains the team and company to do their work in a new way is difficult and takes time but if you get the right market at the right time they work. Vertical CRM's fit well in the characteristics of the South. We can bootstrap much further than most since the cost of living is lower, comparatively and building a $50-$100+ business with little to no outside capital is a way to create well-paying jobs and produce generational wealth.    Events of the Week: Earlier this week we had John Larriccia of WelcomeHome. We put that link in the show notes so you can see John interviewed by A.T. Gimbel. Another event to put on your calendar is the first Atlanta Startup Village which is back in gear on Feb 13th at 6:30 p.m. Five pitches, 1 winner. Acquisitions of the Week: A few months ago, we highlighted MessageGears raised a smooth 62 million. Well some of that investment has now been used to acquire Swrve (with no first “e”). Swrve is a mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences. That makes sense since MessageGears works with some of the largest companies in the world to send emails after integrating with each company's enormous amount of data. Swrve seems to be an ideal extension of the customization for large brands and businesses, but now through mobile experiences. Congrats to Roger Barnette and team on the acquisition. Article of the Week: SaaStr founder, Jason Lemkin has been producing some very quality content recently and one of them is the metrical journey of SaaS company, Docebo. Over 15 years, Docebo has just passed the $145m ARR milestone after only raising $14m. Docebo is a learning management system for corporations. Their first seven years were bootstrapped until they raised a small amount that included mainly secondary shares. Here is a company that has consistently increased their ACV, nailed the market-product fit, and compounded growth very well. If the unit economics of your business are sound, keep going, next thing you know, you'll be at $145M in ARR.    Talent of the Week: Just recently I heard there is a rockstar People Ops leader out in the market. If you're looking for someone to lead your company's HR and PeopleOps, please send me an email jon dot birdsong at atlanta ventures dot com.  Annnnd that is five minutes! New Company of  the Week: Fusen World Product of the Week: FlowPath Event of the Week: Heathcare Meetup Recap, Atlanta Startup Village Acquisitions of the Week: MessageGears Buys Swrve Article of the Week: Five Interesting Learnings from Docebo Talent of the Week: People Ops - Email Me

Find the full show notes at www.jurassicparkpodcast.comWelcome to The Jurassic Park Podcast! In episode 330, we discuss the latest Jurassic World Dominion News with the Box Office, the digital release and potential studio interference.  After that, we head off into The Game Trail to hear from Tom Jurassic and SWRVE in regards to the Jurassic World Evolution 2 Dominion Biosyn Expansion DLC. Sit back, relax and ENJOY this episode of The Jurassic Park Podcast!News Jurassic World Dominion Digital Release Jurassic World Dominion's Box Office Studio Interference? Don't forget to give our voicemail line a call at 732-825-7763!Email us: jurassicparkpod@gmail.comBook Club Email: jurassicparkbookclub@gmail.comThanks for listening, stay safe and enjoy!

The Most brutal deaths in Jurassic World is back! This time we will be discussing the worst deaths in the latest two Jurassic World Installments. JW 2015 and Fallen Kingdom while giving you nice (or not so nice) details regarding the painful and brutal methods people left existence in these two movies. You may find some of these methods disturbing, but if this is what you like to hear, you have come to the right place. Make sure you follow GojiCenter, Dangerville, and Swrve when you are done listening! 

This episode will NOT leave out any nasty and gory details. Today our special guest Swrve will join Joe and Jacob in walking through some of the most iconic and brutal kill scenes in this franchise starting from Jurassic Park 1993 all the way to JP3. If you ever wanted anybody to walk you through what it feels to be sent to the afterlife by dinosaurs, look no further because after finishing this episode you will be left shook! All types of dinosaurs discussed here, raptors, dilos, rexes, and more! Don't forget to follow Swrve, GojiCenter, and Dangerville on Youtube and other social media platforms. 

This week on SWIFT BITES, we finally got a trailer and release date for Jurassic World: Camp Cretaceous, the brand new animated Jurassic tv show coming to Netflix this September, Laura Dern preps for her return as Dr. Ellie Sattler in Jurassic World: Dominion, and Sue the T.Rex gets a THICC makeover…This Week’s Stories:1. Jurassic World: Camp Cretaceous trailer drops! https://youtu.be/TKJwbsx1BSc 1a. ’Jurassic World: Camp Cretaceous’: Premiere Date & Teaser For Netflix Toon Series From EPs Steven Spielberg, Colin Trevorrow & Frank Marshall: https://deadline.com/2020/07/jurassic-world-camp-cretaceous-premiere-date-teaser-for-netflix-toon-series-from-eps-steven-spielberg-colin-trevorrow-frank-marshall-1202996518/ 1b. Additional Camp Cretaceous stills via Jurassic Outpost: https://www.jurassicoutpost.com/jurassic-world-camp-cretaceous-to-debut-on-netflix-september-18-watch-the-trailer 1c. Tom Jurassic breaks down the Camp Cretaceous trailer: https://www.jurassicparkpodcast.com/home/jurassic-world-camp-cretaceous-teaser-trailer-drops-full-trailer-breakdown1d. Trailer Analysis by SWRVE: https://www.youtube.com/watch?v=fBfv_-g3GIA2. Laura Dern Preps for Jurassic World Dominion: https://www.instagram.com/p/CDPJFKlhvSo/3. “You Have Seen SUE The T. Rex In Fossil Form, Now You Can See What SUE Looked Like In Life: Chicago Meet ‘Fleshy’": https://wbbm780.radio.com/articles/you-can-now-see-what-sue-the-trex-looked-like-in-life4. “One-Third Of U.S. Museums May Not Survive The Year, Survey Finds”: https://www.npr.org/sections/coronavirus-live-updates/2020/07/22/894049653/one-third-of-u-s-museums-may-not-survive-the-year-survey-finds?utm_campaign=storyshare&utm_source=facebook.com&utm_medium=social&fbclid=IwAR0hOlAHULazIQ65YHn10mqXTnF7StdaJl-Ie0uHJ_4AkhkS3bJl2tA5WJ8 5.Listen to Steven on the Star Wars Friends podcast: https://www.noilpodcast.com/podcast/episode/c341da3e/episode-44-steven-ray-morris-interview This month's question: Are you excited for Jurassic World: Camp Cretaceous? What are you hoping to see from an animated Jurassic World tv show?Call to leave your response: (323) 688-6969 or send me an email: seejurassicright@gmail.comDonate to the Patreon:

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing.Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new processes that they might use post-pandemic. Since events to this scale are unforeseeable, it's important to be equipped with the right tools to rise above the chaos and come out stronger than ever before. Joe Aleardi, CRO here at EDITED, joins the podcast to discuss the challenges retailers are facing and the opportunities that lie ahead. Joe has proven success in building both start-up sales teams, as well as running large established organizations of 150+ sales people. He has previously led teams at IBM and served as CRO at Swrve. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don't forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there's someone you think would be a great guest for our show too. 

Join your host Emma and her Clown Barbara talking all things Technology.  What does technology do for us in our current lives?  How has technology evolved during our life time?  How can technology help Barbra sell more bacon sandwiches?  What does the future hold for business and technology and much more more Follow Steve LinkedIn: https://www.linkedin.com/in/stevec64/ Twitter: @stevec64 About Steve Steve is Chief Technology Officer at King, a leading interactive entertainment company in the mobile world creating games like Candy Crush. Previously Steve was a partner with Frontline Ventures, a venture capital fund investing in pre-seed and seed stage software companies. Prior to this, Steve co-founded and led 3 startup companies as CTO including Havok, the leading physics and animation middleware company for console game development and Swrve, a mobile marketing automation platform. Steve started his career developing Commodore 64 games but then pursued an academic career as a lecturer in computer science in Trinity College Dublin where he founded the computer graphics research group and a new masters degree program in computer game technology. Steve holds a PhD in computer graphics. Steve is also a creator of very odd electronic music on his beloved modular synthesiser!

On a bonus episode this week, we respond to the latest Jurassic World: Dominion theories video presented by Jurassic scholar Klayton Fioriti and Jurassic YouTuber Swrve!Original Klayton and Swrve Video: https://www.youtube.com/watch?v=Mb7HbjkGA60Klayton’s YouTube channel: https://www.youtube.com/channel/UCxGXULOxa0izkYfumRLHt0wSwrve’s YouTube channel: https://www.youtube.com/user/bigneymarfan11Klayton on Instagram: https://www.instagram.com/klaytonfioriti/Swrve on Twitter: https://twitter.com/SwrveTS2Now that “Jurassic World 4” and beyond has been announced by Frank Marshall: https://collider.com/jurassic-world-3-dominion-start-of-new-era-franchise/Belgian Jurassic’s YouTube channel: https://www.youtube.com/channel/UCvX6ls4xvHSXF4RysggfCCgThis month's question: Would you prefer Jurassic World: Dominion to come out next year even if it has to rush to make its release date or would you prefer for the filmmakers to take their time?Call to leave your response: (323) 688-6969 or send me an email: seejurassicright@gmail.comDonate to the Patreon: https://www.patreon.com/seejurassicright Follow along with the show:https://twitter.com/sjrpodhttps://www.instagram.com/seejurassicright/ https://www.facebook.com/seejurassicright/ https://twitter.com/stevenraymorrisMusic by Steven Ray MorrisCover of John Williams's Jurassic Park theme by Stefanie Franciotti aka Sleep ∞ Over:https://twitter.com/SleepOverForevz https://soundcloud.com/sleep-overThank you to Caitlin Thompson & Tim Ruggeri, Molly McAleer, Heather Mason, Stephanie Cooke, Sara Iyer, and you!#staysafestayjurassic See acast.com/privacy for privacy and opt-out information.

Sven, JK and Tony are in the studio today and welcome call-ins from Caitlin Landesberg CEO of Sufferfest Brewing and Jake Newborn from Wisconsin BikeFed. Sven's new mask from a local craftswoman. Look for more masks in future episodes as we try models from Swrve, North St Bags and more! Talking Schmack Val Kilmer bookBackyard camping or living room this weekend - Boy Scouts tie inAmazon non-essential deliveries are speeding up?Greg ordered a Wyatt Maverick Frame for his ownselfWe got motors! Call-in Guest - Caitlin Landesberg, the CEO of Sufferfest Brewing (and head brewer) Show Beer(s)  More beer news than usual from Sufferfest. They sent us a couple of 6-packs including this week's Show BeerSufferfest ShredIt's all about balance. Weighing in at 95 cals & 5 carbs per can, the Shred Kolsch drinks like a champ. We've added cayenne and honey so you can enjoy full flavor and aromas while you keep it light.3.5%ABVLast week we broke into the “Low-Calorie Mixed Pack”  with Head Start Stout (Sven)Ready, set, stout! Rich in flavor but light in calories, our Head Start Stout is surprisingly versatile.4.5%ABVGut Check IPA (JK)Inspired by those who seize the day, Gut Check is a low-cal IPA whose full body teems with flavor. Apple cider vinegar lends a bright tang, citrus aroma, and kick to match your grit. You bring the guts, we'll bring the glory.4%ABVFKT Pale Ale (Tony)For that finish line moment, our FKT (Fastest Known Time) Pale Ale gives you the flavor and richness you deserve. Brewed with salt and black currant, FKT's select ingredients kick up the flavor.4.5%ABVAll these beers are in the 100-135 calorie per 12ozBrewed by Sierra Nevada????#willsweatforbeer This Schlick Northpaw with that fantastic Rohloff hub is going to a new owner at Everyday Cycles in Milwaukee! Exploring Milwaukee and finding the smallest park in the city! Sven's Schlick Cycles Tashunka 29+. Super sweet. Makes me dig 29+ again. JK at the Soleman Juneau statue in Milwaukee at a safe distance! Next week on the show we will be harassing Chris from The Psychic Derailleur and get him to lay some wisdom on you. Call-in to 717-727-2453 and leave us a message about how you are cycling your way through the coronavirus shutdown!

Sven, JK and Tony are in the studio today and welcome call-ins from Caitlin Landesberg CEO of Sufferfest Brewing and Jake Newborn from Wisconsin BikeFed. Sven’s new mask from a local craftswoman. Look for more masks in future episodes as we try models from Swrve, North St Bags and more! Talking Schmack Val Kilmer bookBackyard […]

How to use #hastags on LinkedIn,  "The gift for gab" really means knowing when to shut up Why your next sales job will be related to your ability to have a social network on LinkedIn The riches are the niches How to challenge your sales rep in their space to help drive success The future of sales engagement in the SDR and AE Industrial Complex Getting things done is more important than rainbow strategies

Steve has spent a lot of time in his career around sales and sales leadership. In this episode, he shares a ton with us including:   The hard part of being an extrovert during the COVID epidemic Surviving sales in a crisis situation Cutting costs during a pandemic Communication during crisis moments.  Best tip for coaching a sales rep. Which is better, letting go of the bottom 10% or lower salaries by 10% Adjusting from supporting field sales to selling during in a pandemic Time to research new tools.  Forecasting in a pandemic Online Demo Best Practices on Zoom

In a mobile-first world, how do we capture engagement? Creating a buyer's journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.  In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs: What we talked about: Being demand-minded is even more important than being marketing-minded Consumer attention is all about value How small startups can show authenticity at every stage in the buyer's journey Check out this and other episodes of The Marketer's Journey at Apple Podcasts, Spotify, or our website.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss if brands will be working to address challenges of multichannel activity and hyper-targeting. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and location data to make your customer engagement most timely and relevant. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and location data to make your customer engagement most timely and relevant. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today, we start the week by talking about moving to a mobile-first mindset. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today, we start the week by talking about moving to a mobile-first mindset. Show NotesConnect With: Barry Nolan: Website // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community.Joining us today is Tara Ryan - the CMO of Swerve, which is a platform that enables brands to connect with their customers with relevant messages in real time with live data at scale.Connect With: Tara Ryan - LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community.Joining us today is Tara Ryan - the CMO of Swerve, which is a platform that enables brands to connect with their customers with relevant messages in real time with live data at scale.Connect With: Tara Ryan - LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

1. THE Customer Data Platform (CDP) STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his legendary CDP World Tour! Fun Fact: in Asia, marketers tend to use CRM and MA interchangeably (David tells us more!) Refer these recent headlines: ARM buys Treasure Data Recently Salesforce bought Datorama And invested in SessionM Bridg launches its new CDP-cum-CRM enabler for restaurant and retail industry Swrve’s CDP-esque advanced event triggers 2. THE MAGIC OF THE QUADRANT SEASON! The Gartner Magic Quadrants 2018 are out, and our inboxes are flooded with press releases of their brands being featured on some or the other category on the Magic Quadrant. Anand shares his insight on how marketers should really approach vendor selection; how to make the best use of evaluation tools to help make the right choice; and not missing the trees for the woods when investing in technology. Fun Fact: Aside from inventing CDP as a category, David also once invented one of the earlier ‘evaluation tools’ for martech called VEST (unfortunately it’s no longer available online but if you’re interested to know more, connect with David!) 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: Cision acquires ShareIQ visual recognition technology Bidalgo uses AI to guide Ad Creative 4. Plus: Facebook makes it to our Hail and Fail commentary! Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Becoming a great B2B company starts with one thing: creating a better brand narrative. The story you tell about your brand is the driving force behind every action your team takes. A great brand narrative inspires quality product design and links every team member to your common values and goals. Throughout this episode of Renegade Thinkers Unite, Drew and Barry also discuss why marketers need to go out and be the face of the company through making sales and speaking with customers. Finally, Barry shares his best tips for creating apps people ACTUALLY want to use. You can learn from his clear insights that break down app design into a few easy ideas. You’ll enjoy and learn from this podcast - check it out! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn Professionals should do these 3 things in the B2B marketing industry B2B marketers do more than create content to be shared. The best professionals break out of the marketing mold regularly and become salespersons for the day. By going out and talking to prospects, understanding their problems, and making sales they are better equipped to create campaigns that target the heart of a prospect. Barry explains that marketing professionals should also do these 3 main tasks in order to best serve the company: Develop the “why change” and “why change now” stories Express and condense the brand narrative into 2-3 sentences that can be repeated by every team member Create authentic content that backs up the brand narrative Here’s how to build a better brand narrative for your company Drafting a better brand narrative goes beyond restating the company’s mission. A truly great narrative paints a picture to the customer that resonates deeply with their problems and need for solutions. Writing a better brand narrative becomes a process of deconstructing and reconstructing your company’s mission, values, core principles, and positioning. Barry explains this process in full detail on this episode. It’s not an easy road, but it’s one that 100% worth it. Your app shouldn’t be just a mobile website - give it a job to do and problem to solve Barry explains the 3 main types of apps: those used to waste time, those used to connect people together, and those used to save time. The entire idea behind productivity-based apps is to minimize the amount of time a user spends on the app itself. If you understand the fundamental reason behind WHY people need your app, you can use those insights to design a better, more efficient user experience. And remember, not everything should be about marketing within your app! To hear more about why user-first app design is so important, and even more details behind authentic brand narratives, be sure to give this episode your full attention. Timeline [1:20] Barry’s Renegade Rapid Fire segment, and why marketers need to become salespeople [15:20] Could machines take over a creative marketer’s job? [18:35] Constructing a great narrative for your company [25:57] Professionals do these 3 things in the B2B marketing industry [32:40] Barry’s best advice for creating apps that people ACTUALLY want to use [38:42] Barry’s #1 tip for designing great apps Connect With Barry: Swrve’s company webpage Connect with Barry on LinkedIn Follow Barry on Twitter Resources & People Mentioned Swrve website Swrve on Facebook Swrve on Twitter Ep 67, “How DocuSign’s CMO Discovered How to Develop a Marketing Vision through Orchestration” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany and I look into why people turn push notifications on, especially for news. Are they masochists? What makes us turn them off? I don’t hate push notifications, so much as I wish they were more targeted and accurate. Kaitlyn resolutely hates them, and that’s fine. This episode packs a lot of content and interviews into 40 minutes, so settle in with enough water and snacks to make it through. We first talk to two women and friends who were in Hawaii when that terrible push was sent — Emily and Meghan. Then we talk to New York Times writer John Herrman about his feelings on pushes, as well as his essay on red dots. Once we get out all our thoughts, we take it to two experts: Eric Bishop, who also works at The New York Times and strategizes its push strategy, and Christopher Dean, CEO of the company Swrve, which specializes in push notification technology. He explains how push technology might get more sophisticated in the near future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Collins is a Partner at Frontline Ventures - a VC fund investing in early stage B2B software ventures across Europe. Prior to becoming a VC, Steve founded Havok, an animation middleware company for console game development, Kore, developer of the Kore Virtual Machine, and most recently Swrve, the mobile marketing automation platform used by some of the world's leading brands including Disney, Conde Nast and Ryanair.  Steve discusses: How and why he switched from the life an entrepreneur to being a VC  The importance of instinct and gut feel when VCs evaluate early stage investment opportunities The lessons he's learned from founding in Europe then - within just a few months of launching - rapidly scaling 3 successful software ventures in The States The challenges of replacing - or being replaced as - a Company Founder by a "Scale-Up" CEO Steve's enduring passion for designing and coding computer games – and the impact of online gaming innovations & technologies on other industries   Head over to http://frontline.vc for more details on Frontline Ventures and check out www.alpinasearch.com for more advice on globally scaling your enterprise software venture.

After a week of tech utopia at CES, Adrian looks at the some of the gadgets to come out of it – the growing influence of Alexa, giant TVs, drone cars and the coming wave of AR and VR glasses. These topics, together with artificial intelligence in our daily lives, are discussed with this week's guest, one of Ireland's most successful tech entrepreneurs. Steve Collins built gaming companies such as Havok and Kore, more recently, co-founding the fast-growing mobile firm Swrve. He now focuses his energy as an investor in future technology for Dublin-based Frontline VC. Adrian and Steve also look at whether Elon Musk is right to warn us all about the coming robot tide.

Building lasting consumer relationships on mobile is made easy at Swrve. They are helping brands meaningfully connect with all their customers.That means turning marketing into conversation, interest into interaction. Swrve is a mobile engagement platform that handles 9-10 billion events a day on 2 billion devices. How do brands build relationships with their customers? How do they orchestrate customer journeys? How do they segment and target users? I invited CEO of Swrve Christopher Dean and Sr. Director, Product Marketing Alan Tam onto the show to answer these and many more questions about mobile engagement and analytics. Guest Info @Swrve_Inc www.swrve.com

If you own a smartphone or have a Facebook account, odds are you've played a free-to-play game. Maybe you grew crops in Farmville or scrimmaged in Clash of Clans. If you're anything like me, one of those city-building games (the kind that publishers shrewdly pair with a popular intellectual property like The Simpsons or Star Wars), has sunk its claws into your free time and shredded it into gory pulp. Odds are you haven't, however, paid for your free-to-play games. The format, which makes money from secondary purchases inside of the game after its been downloaded for free, only sees purchases from 2.2 percent of its players, according to 2014 report by Swrve. This year's Swrve report has an even more seemingly grim stat: nearly half of free-to-play revenue comes from 0.19 percent of players. So with those numbers in mind, why is free-to-play gaming still popular amongst some of the industry's best and smartest video game publishers? And why might it be the dominant revenue model for big publishers in the future? I invited my friend and colleague Andrew Webster to explain on this week's episode of What's Tech. Subscribe to What's Tech? on iTunes, listen on SoundCloud, or subscribe via RSS. And be sure to follow us on Twitter. You can also find the entire collection of What's Tech? stories right here on the The Verge Dot Com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada's first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar. Full show notes can be found here.

Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada's first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar. Full show notes can be found here.

If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report. Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.

If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report. Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.

Peggy Anne Salz and Shahab Zargari discuss App and Customer Engagement with Steve Gershik, chief marketing officer of Swrve, a company focused on marketing automation. The post App and Customer Engagement with Steve Gershik appeared first on Mobile Presence.

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing. Today on Digital Marketing Radio we discuss the following: Mobile website SEO tips From an SEO perspective, how do you optimise your site for mobile? Is it necessary to have a separate marketing strategy for mobile? How will developments in mobile technology impact digital marketing in general? Why to think of mobile as just another browser Why it depends on who your target market is Why some people are surprised what they find in their analytics How to check for mobile usage in Google Analytics Does a user's behaviour depend on the device they are using? Why Google's research shows that mobile isn't necessarily mobile What you can learn from Amazon Focusing on micro-conversions Best practice for building a mobile friendly website (Distilled blog post) Mobile Strategy for Small Businesses (Moz blog post) Why there are divided opinions about having an app as well as a mobile site The 5 elements of consideration before you decide to build your own app Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Screaming Frog [Site crawling tool] Deep crawl [Site crawling tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Swrve [Mobile ROI] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Understand your customer. Understand how people use their devices, use your website and interact with you across all your channels. If you understand where they are and who they are, you'll know how to talk to them.