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In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more
May 1, 2025 ~ The Supreme Court heard arguments over a case to allow religious charter schools. Tom Leonard joins Kevin to discuss the case.
May 1, 2025 ~ Full Show: Kevin recaps the President's cabinet meeting yesterday. Kamala Harris spoke for the first time since the loosing the election. Tom Leonard breaks down the Supreme Court case over religious charter schools.
April 28, 2025 ~ Tom Leonard, Partner at Plunkett Cooney discusses a judge in Wisconsin's arrest by the FBI for allegedly trying to interfere in an arrest by ICE.
April 11, 2025 ~ The Michigan Supreme Court ruled that mandatory life sentences for 19- and 20-year-olds is “unconstitutionally cruel punishment.” Tom Leonard joins Kevin to discuss this ruling.
We should always pause and honor a life well lived, because it can teach us so much. (Please subscribe & share.) Source: https://www.dailymail.co.uk/news/article-14442127/Gene-Hackmans-childhood-betrayal-turned-Vesuvius-loved-brawl-squandered-fortune-ultimately-demons-turn-fame-writes-TOM-LEONARD.html
February 25, 2025 ~ Tom Leonard, Partner at Plunkett Cooney discusses the lawsuit federal workers filed against Elon Musk over his e-mail mandate.
Nadia Marcinkova, also known as Nadia Marcinko, is a Slovakian-born pilot, flight instructor, and former model. She is the founder and CEO of Aviloop, an aviation marketing company. Marcinkova's association with Jeffrey Epstein began in the early 2000s when, as reported by multiple sources, she was brought to the United States as a teenager and became closely involved with Epstein. Over the years, she transitioned into roles such as a pilot for Epstein's private jet, often referred to as the "Lolita Express." Despite allegations of her involvement in Epstein's illicit activities, Marcinkova was granted immunity under Epstein's 2008 non-prosecution agreement.To contact me:Bobbycapucci@protonmail.com Source:https://www.dailymail.co.uk/news/article-8741007/TOM-LEONARD-asks-Nadia-Marcinkova-abused-abuser.htmlBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.
February 19, 2025 ~ Yesterday, a judge blocked the attempt to stop Elon Musk and DOGE from accessing data systems or making personnel decisions at seven federal agencies. Tom Leonard joins Kevin to discuss this.
Rollin along Jeff wonders why RVA tax payers are bailing out failed leaders and then chats with Tom Leonard about the egg crisis!
Is there really and egg crisis? Tom Leonard tells Jeff all about it even though Jeff could care less because he doesn't like to eat eggs... wait what?
January 31, 2025 ~ Tom Leonard, Partner of Plunkett Conney on Jennifer Crumbley's hearing today asking for a new trial.
January 14, 2025 ~ Tom Leonard, Partner at Plunkett Cooney discusses the lawsuit filed against the Oakland County Prosecutor's Office by Jennifer Crumbley's attorney.
December 19, 2024 ~ Political consultant Jason Roe and former Speaker of the Michigan House Tom Leonard join Guy, Lloyd, and Jamie live from Doyles Irish Pub at Saint John's Resort for the 'JR Morning Holiday Celebration.
December 2, 2024 ~ Tom Leonard, Partner at Plunkett Cooney discusses Joe Biden pardoning his son Hunter.
The holiday season is upon us and TJ Leonard joins Jeff to talk all about the specials at Tom Leonard's Farmers Market.
Never assume that an individual is or isn't an ally of homeschooling based on their political affiliation. Join Tom Leonard, attorney and former Speaker of the Michigan House of Representatives, and Jim Mason (HSLDA President) in an insightful discussion on the grassroot efforts of homeschool advocacy. You'll be encouraged to cultivate relationships with legislators across parties, because you never know what might happen! “It's about the issue. It's not about the party. [I believe] a couple of our biggest allies right now on this issue are Democrats that serve in the House of Representatives. But on the flip side, I can't tell you how many Republicans that you would think this [would be] an easy issue for them. They're conservative. They've got a conservative voting record who when you first bring this up, their first question is, “well, Tom, you're just talking about a registry. What does it matter?” Now once you have that conversation, they understand it. But again, assume nothing in this business. Never assume that somebody is not going to be an ally and never assume that somebody is. Get out there and educate these legislators in a very respectful way!”—Tom Leonard
October 29, 2024 ~ Tom Leonard, Partner at Plunkett Cooney discusses Robert Kennedy Jr. asking the Supreme Court to get his name removed from the ballot.
Just as Tom Leonard shows up the Phone Gremlins cut the hard line... but we'll get him back again!
In the final hour Jeff goes over the media crying over the possibility of Trump winning while Tom Leonard shows up and then gets cut off by the Phone Gremlins!
It is Monday... Jeff is back and so are the Phone Gremlins who cut off Tom Leonard in the final hour... but thankfully Mike Baum & Carl Carlson were able to avoid them on this Manic Monday Edition of The Jeff Katz Show!
With a new Leonard at the till, Tom Leonard's Farmer's Market is headed for growth mode; The city-owned Intermediate Terminal Warehouse is being primed for new life; Virginia Union University released what it says is its final plan for hundreds of new apartments that now calls for preserving the entire century-old structure that once housed the first black hospital in the city; and a Northern Virginia developer's plan to build a data center complex on the Hanover-Ashland line has achieved the first of two needed cross-jurisdictional milestones.
Tom Leonard's Farmers Market will host a Halloween Movie Night featuring the film “It's the Great Pumpkin, Charlie Brown” on Friday, Oct. 11 at 7 p.m. in the market's outdoor theater. Free popcorn will be available. Admission is free. All ages invited. Bring your own seating. Tom Leonard's is located at 4150 Tom Leonard Drive across from West Broad Village near Short Pump. Click here for details or call (804) 364-5800. * * * Goochland-based Slate River Band will perform at The Cultural Arts Center at Glen Allen on Saturday, Oct. 12 at 3 p.m. Led by former Pinecastle recording...Article LinkSupport the show
The son of the namesake of Tom Leonard's Farmers Market has been named the Short Pump retailer's president. T.J. Leonard, who also is the grandson of well-known retailer Stew Leonard, Sr., will oversee daily operations, planning, and finance, taking the helm from his father, Tom, who has been the sole president since the store's opening in 1991. “T.J. might have been born into retailing, but he's spent the past 20 years learning from some of the best grocers in the industry," Tom Leonard said. "I am confident T.J. will be an excellent leader for our 65 team members at Tom...Article LinkSupport the show
There is a shipping strike happening and Tom Leonard joins Jeff to chat about how it will effect prices.
In the final hour Jeff wonders about Tim Walz time in China and chat with Tom Leonard about the shipping strike.
September 26, 2024 ~ Tom Leonard, Former Michigan House Speaker, Partner at Plunkett Cooney discusses new federal charges filed against former Riverfront Conservancy CFO William Smith.
On September 11, 2005, experienced outdoorsman and hunter, Tom Leonard, embarked on what was supposed to be the adventure of a lifetime. Armed with a rare, limited-entry permit to hunt sheep in the remote and rugged Spatsizi Plateau Wilderness Provincial Park, he meticulously planned a 10-day hunt, packing enough supplies for an additional 10 days, just in case. But when Tom failed to return home, his worried wife alerted authorities, sparking a massive search through one of Canada's most unforgiving landscapes.What happened to Tom Leonard? Was it the treacherous terrain, unpredictable weather, or something far more sinister lurking in the wilderness?Join us this week as we dive into the unsolved mystery of Tom Leonard's disappearance, the search efforts, and the questions that remain unanswered to this day.Learn more about Locations Unknown: https://linktr.ee/LocationsUnknownLearn about other shows in the Unknown Media Group network: The Weirdos We Know & Off The Trails!New Patreon Shoutouts - April Dwyer, Chris Baltz, Jamie Holmes, Hannah Bolten, Allison Strikling, Dave Nolan, Nicole Greenwood.Episode Suggestion Shoutout - Sapph CooperWant to help the show out and get even more Locations Unknown content! For as little as $5 a month, you can become a Patron of Locations Unknown and get access to our episodes two days before release, special Patreon only episode (Currently a backlog of 50 additional episodes), free swag, swag contests, your picture on our supporter wall of fame, our Patreon only Discord Server, and discounts to our Locations Unknown Store! Become a Patron of the Locations Unknown Podcast by visiting our Patreon page. (https://www.patreon.com/locationsunknown) All our Patreon only content (Audio & Video) can now be accessed via Spotify. (Active subscription to our Patreon channel is required.) -- Locations Unknown Subscriber Only Show | Podcast on Spotify Want to call into the show and leave us a message? Now you can! Call 208-391-6913 and leave Locations Unknown a voice message and we may air it on a future message! View live recordings of the show on our YouTube channel: Locations Unknown - YouTubeYou can view sources for this episode and all our previous episodes at: Sources — Locations UnknownPresented by Unknown Media Group.Become a supporter of this podcast: https://www.spreaker.com/podcast/locations-unknown--6183838/support.
September 9, 2024 ~ Hunter Biden has plead guilty in his federal tax evasion trial, Partner at Plunkett Cooney joins with the breakdown of the case and what's next for the president's son.
So it's the grocery store's fault for inflation so Jeff welcomes Tom Leonard to explain why that thinking is wrong!
In the final hour Jeff goes over what inflation really is and chats about evil food prices with Tom Leonard.
It is... FRIDAY... and to celebrate Chuckle House Harris told us that price controls are in our future and so to go over WHAT that means Dr. Dave Brat, Stan Andrewski & Tom Leonard on this SELF HIGH FIVE FINISH STRONG FRIDAY EDITION of The Jeff Katz Show!
July 1, 2024 ~What is the 25th Amendment and how it is used? Tom Leonard joins Tom to explain if it can be used ahead of this election.
In the second hour Jeff speaks to Mary Rooke of the Daily Caller & Tom Leonard from Tom Leonard's Farmer's Market.
With almost the end of the week in sight Jeff gets a visit today from Mike Cherry, Mary Rooke, Tom Leonard & Dr. Keith Ablow on this FRIDAY "EVE" edition of The Jeff Katz Show!
What is happening with food prices?... Tom Leonard joins Jeff and gives him some updates for holiday grilling!
June 11, 2024 ~ Hunter Biden was found guilty on all charges in his federal gun trial. Tom Leonard calls back in to react to the verdict with Tom.
Food prices are insane but Tom Leonard has a few ideas and joins Jeff last minute to talk about them.
IT IS FRIDAY... and you better believe we are going to #FinishStrong with Dr. Dave Brat, Michael Harlow, Stan Andrewski, Mickie James & Tom Leonard all joining Jeff on this FINISH STRONG FRIDAY EDITION OF THE JEFF KATZ SHOW!!!!
April 29, 2024 ~ One of Attorney General Dana Nessel's investigators in the false elector trial named several high-profile Republicans as 'unindicted co-conspirators,' including Tom Leonard and Laura Cox. Guy, Lloyd, and Jamie talk with Detroit News politics reporter Craig Mauger about how unusual this move was by the investigators, and what this could do for the trial of the 16 false electors in Ingham County District Court.
April 19, 2024 ~ All 12 jurors were seated in the hush money trial of former President Trump in Manhattan. Guy, Lloyd, and Jamie talk with Plunkett Cooney partner Tom Leonard about the next steps in the trial, and claims by both political parties that the trial is about "election interference." Photo: Brendan McDermid ~ USA Today Network
March 25, 2024 ~ Former President Trump must pay his $464 million bond today, or New York Attorney General Letitia James could begin to seize his properties. Plunkett Cooney partner Tom Leonard talks with Guy, Lloyd, and Jamie about what he expects to happen today, despite Trump claiming he has nearly $500 million in cash.
It's Monday and what better way to kick it off than thanking Henrico County for making sure when residents call they police, the might not answer, but thankfully Jimmy Gagliano answers to chat... Oh yeah and food prices are soaring with no end in sight so Tom Leonard show up to chat about that too on this MANIC MONDAY EDITION of The Jeff Katz Show!
Inflation is out of control & it is effecting food prices and the whole supply chain... so Tom Leonard joins Jeff to give a stark warning about the future in terms of prices & availability.
It's Friday Eve (meaning Thursday) and Jeff gets a visit from Sheriff Karl Leonard, Rabbi Yossel Kranz & Tom Leonard on this First Day of Hanukkah Edition of The Jeff Katz Show.
Tom Leonard joins Jeff to talk about the local trees that you can find at his Farmer's Market as well was some the price increases on some of the holiday staples.
We`re Addicted to Wrong - Facing Our Playground of DramaWebsite: http://www.battle4freedom.comNetwork: https://www.mojo50.comStreaming: https://www.rumble.com/Battle4Freedomhttps://www.dailymail.co.uk/news/article-12728051/NBC-Lester-Holt-GOP-debate-Nikki-Haley-Vivek-Ramaswamy.htmlNBC's Lester Holt warns raucous Miami audience to keep quiet just five MINUTES into fiery GOP debate after zingers from Nikki Haley and Vivek RamaswamyThe third GOP debate got off to a fiery start on Wednesday NBC anchor Lester Holt was forced to warn the crowd to quiet several times It came as candidates traded barbs over issues including immigration and TikTokhttps://www.dailymail.co.uk/news/article-12727045/Portland-addicts-begging-drugs-illegal-again.htmlThe liberal US city where even the addicts are begging for drugs to be made illegal again: TOM LEONARD on how Portland led the way relaxing narcotics laws in a tide that swept America - then quickly bitterly regretted ithttps://www.dailymail.co.uk/news/article-12728101/kenneth-darlington-panama-climate-change-protesters-shoot-dead.htmlMotorist who shot dead two environmental protesters blocking a road is retired US lawyer, 77, 'with a conviction for illegal possession of firearms': Gunman 'declared "this ends here" before opening fire'Kenneth Darlington, 77, was filmed on Tuesday approaching protesters blocking a highway in Panama, and shooting two of them dead with a handgunDarlington, who has both U.S. and Panamanian citizenship, has a previous conviction for illegal possession of firearms, local media reportedhttps://www.dailymail.co.uk/sciencetech/article-12724741/Women-really-love-bad-boys-Ladies-think-men-risks-attractive-short-term-flings-study-finds.htmlWomen really DO love bad boys! Ladies think men who take risks are more attractive - but only for short-term flings, study findsScientists surveyed 1,300 women about their preferences in menResults show women prefer men who take risks – but only for short-term flingshttps://www.dailymail.co.uk/news/article-12726981/Seven-Nashville-cops-leave-manifesto-shooter-Audrey-Hale.htmlSeven Nashville cops are placed on leave after manifesto written by trans shooter Audrey Hale was releasedSchool shooter Audrey Hale's manifesto was leaked on Monday Seven Nashville cops have been placed on leave amid an investigation The deranged manifesto has been shrouded in secrecy since the March shootinghttps://www.dailymail.co.uk/news/article-12726263/Gregory-Yetman-Jan-6-manhunt-FBI.htmlGregory Yetman manhunt: FBI SWAT teams and cops search for Jan 6 riot suspect after he fled through New Jersey woods - as schools are warned to shelter-in-placeGregory Yetman, 46, is wanted in connection to the Jan 6 Capitol riots where he was seen wearing a face gaiter and clutching a canister of pepper sprayYetman fled into a wooded area in Helmetta, New Jersey when FBI and cops tried to arrest him at 9 am on Wednesday Schools have been issued a shelter-in-place order as they were told that Yetman may be armed https://www.dailymail.co.uk/news/article-12725423/Robot-kills-factory-worker-Man-crushed-death-machine-fails-differentiate-human-box-vegetables.htmlRobot kills factory worker: Man is crushed to death when machine fails to differentiate between human and a box of vegetablesThe man was working through the night to inspect machine in South KoreaHe was apparently pushed against a conveyer belt and crushed by the robothttps://www.dailymail.co.uk/health/article-12726325/FDA-approves-obesity-drug-Zepbound-Ozempic-Mounjaro-Wegovy.htmlFDA approves NEW obesity drug Zepbound that has been dubbed the 'King Kong' of weight-loss shots and helps people lose up to 50lbsThe active ingredient, tirzepatide, is already approved to treat Type 2 diabetesAnalysts suggested it could make some $50billion within the first year of saleshttps://www.dailymail.co.uk/health/article-12725133/FDA-investigates-three-Americans-hospitalized-taking-fake-Ozempic-shortages-slimmers-turn-black-market.htmlFDA is investigating deaths of two women who 'took fake Ozempic' - as black market weight-loss shots are linked to three more hospitalizationsAdverse events were reported to the FDA by Ozempic's manufacturerFDA has received a total of 28 reports of people using counterfeit Ozempic in UShttps://www.dailymail.co.uk/sciencetech/article-12721303/vampire-viruses-bacteria-cells-biting.htmlFirst ever 'vampire viruses' are discovered in the wild in the USViruses come in contact with other viruses to replicate in a hostScientists found the first case where viruses latched onto the neck of helpers