Podcast appearances and mentions of victor yocco

we're diving into the top UX trends for 2024 that every designer needs to know. From AI-powered experiences to sustainable design and emerging markets, we're breaking down the biggest shifts happening right now and sharing practical tips to help you stay ahead of the curve. In this episode, we'll explore: ✨ The role of AI in shaping the future of UX

A recap of episode 89 of the Cracking Creativity podcast. If you liked it, check out the full episode with Victor Yocco where he talks about why your message should change based on your platform, the importance of a support system, and the power of creating an effective website, among many other things.

Victor Yocco went to school and studied psychology and communication. After school he became a researcher for zoos and science centers, but after a while he decided he needed a change. So he asked a friend who worked at Intuitive, a design and research company, if they had any open jobs. Even though he didn't have any experience in design or user research, Victor found that he was a good fit for the job. His background in psychology and research allowed him to make the transition from researching zoos to researching user experience design. The biggest obstacle Victor faced didn't have anything to do with his new job. While everything in his professional life was going well, his battle with alcohol was not. Victor's problem with drinking was interfering with his relationship and productivity. So he sought counseling and made a vow of sobriety. Since his pledge of sobriety, Victor has accomplished many things from articles to writing a book. In this episode, Victor talks about why your message should change based on your platform, the importance of a support system, and the power of creating an effective website, among many other things. Here are three things you can learn from Victor: The Way You Communicate With Your Audience Matters One thing artists often fail to realize is that the way you communicate with your audience can make a huge difference. You wouldn't communicate with people the same in person as you would online. The same applies to how you present information on your website. When you talk to someone in person, you can take your time and gain rapport. But when someone comes to your website, you only have a limited amount of time to capture their attention. "If you take that into the digital world, we know people have such short attention spans, and you are somewhat forced through a screen to project your message immediately... what it is they should be doing and why? So looking at what makes sense for your product... What key messages should you try to get across to people in that three seconds that you have?... You have to draw somebody's attention and you have to show them immediately why they should be there." Something we can do as artists is start filtering what we show people on our websites. Instead of trying to show all of our art to people when they land on our homepage, we should share a curated selection of the type of work we do. To get this point across, Victor points to the example of restaurants with a lot of items on their menus. When you give people a lot of choices at once, you make it hard for them to make a decision. "When you were speaking earlier... and you used the word filtering, I really like that word because it's an important concept in psychology especially in persuasion, which there is such a thing as information overload and even too much of a good thing. An example is when you go to a restaurant and they hand you a menu, and there are eighty five things on there and they all sound good, that it's very hard to make a decision." One of the best things you can do with your website is use ideas you see on other sites. For example, you can provide recommendations for people. This creates a more curated and focused experience for people who are interested in your art. "Provide people with recommendations because they're on your site because they like your work or they trust you and think that your recommendation is going to hold weight. So really filtering is something that helps people process information in a lot better way then just providing 'Oh, here's everything. Do what you will with it." Find a Support System As artists, we believe we need to do everything ourselves. We don't want to rely on anybody else. We want to work as independent creators. But this way of thinking often backfires on us. We become stressed out. We take on too many projects. We can't handle all the things coming at us. That's why it's so important to have a support system. This is especially true if you going through struggles with drugs or alchol like Victor was. "I say to everybody who feels like they might have an issue like drugs or alcohol... that one of the first steps that I found to be helpful was finding support. I don't know how I would have been able to do it." You might think asking for help is a sign of weakness, but it's not. People want to help you through struggles because they care. Asking for support is a strength, not a weakness. "Definitely when I was drinking, I thought asking for support was just an admission of being weak... and what I found was the exact opposite. Through AA, through my counselors, through my family members when I would talk to them about what I was going through. That I found support and I found people who wanted me to succeed." Having a support system was critical to Victor's development and growth. He believes it was one of the most important things he did to change his behaviors. "Asking for and getting support around what you want to accomplish I think is critical. And then if you are trying to change I behavior, I think you need to insert some other behavior." Make Your Website a Positive Experience There are a few simple ways you can make your website better for potential and returning customers. Your website is the best representation of your work online. So it should be as positive of an experience as possible. One of the first ways to do this is by showing people that your website is secure and sells what people are looking for. "People need to believe that using your product is a positive thing that will lead to the outcome they want and again you can address that through telling them 'Buying through my site is safe and secure but also showing them through different ways of displaying information that their information is secure using your site or that the products you have on your site are unique to you, and so that influences the behavioral belief that using your site is a good thing to get the products that you're selling." Another thing you can do to convince people to buy your art is by showing that other people trust you. It's easier for people to buy when they see other people already trust you and like your work. "Then there's also social norms that people need to understand that other people think that using your product or your website is a good thing. Can you display testimonials? Can you have people like or rate your product? So that it shows that other people have been there and used it and that it's a good thing for people too." If you want to convince people to buy from you, the best thing you can do is show them how it will affect their lives. It's great that you love your art and want to sell it, but that doesn't mean other people will automatically want to buy it. You have to show them how your art can make a positive impact on their lives. You have to show them how their life will change when they buy your work. "When it comes to persuasion, one of the biggest things you can do is making sure people understand why what you're doing and why what your product is, is relevant to their life. So that's about how you display information and how you do capture people's attention immediately to say 'How does using my website make my life better? How does making sure that I purchase my art through you make my life better? What are some opportunities that you have to show people this immediately or make the experience so usable that they realize using your product saves them time, saves them effort that they wouldn't want to go a competitor to do that, or they wouldn't want to choose not to buy your product because your site, they don't understand how to use it, therefore they don't see how it's relevant to accomplishing the task they are trying to accomplish?" Read more shownotes from episode 89

Scott Hanselman (@shanselman) of the Hanselminutes Podcast talks about technology podcasting and philosophy. You can find Scott's blog on Hanselman.com/blog and his other podcasts on Hanselman.com/podcasts. We talked about Hansleminutes' WebVR episode with Ada Rose Edwards and Alcohol and Tech with Victor Yocco. We also mentioned Scott's blog post from 2014 about what technologies he would learn if he had to start over.

Victor Yocco Jaime Jay welcomes Victor Yocco to today's podcast. Victor is an outstanding UX researcher with over 10 years of research and evaluation experience. He represents the customers [users] in program and design decisions. Tune in to learn how you can enhance your product for success! Highlighting the Significance Victor is a UX (user experience) researcher, who particularly engages with potential users. His job requires him to observe and understand the user's experience for his colleagues to enhance the design that they use. As a team, they make sure that users understand what they see in front of them. UX is the whole experience—what people feel when using the site, how they think about your company or product, and how they encounter your customer service.” –Victor Yocco The user's need comes in importantly when designers think about a new design. For this, Victor serves as a resounding board that would make sure the needs are reflected on the design. He works closely with the designers in solving the problems at hand. Early Beginnings Victor got a PhD which focused on research in psychology and communication. He was really interested in the human behavior. He was curious in the way people receive and interpret information as well as what makes behavior change. Where a zoo might want you to walk away with a greater appreciation and the desire to learn more about a specific animal, websites want you to buy their product.” –Victor Yocco As a student, Victor's task included talking to and working with zoos and science centers. He was to determine whether their exhibit spaces were effective. After graduating, he continued working for a while where he eventually transitioned into UX. Common Principles Victor found a lot of similarities between his studies and user experience. He shares that all the principles of psychology that suggest persuasion and techniques around behavior change apply to both physical and mind space. This inspired him to write about this newfound perspective. Listen to the rest of the story of Victor Yocco to understand customer experience. Connect with him and learn how to enhance your product. Remember to let Victor know you heard about him on Stop Riding the Pine! Email Victor's website Victor's book Discount code to buy the book for 39% off Twitter Facebook LinkedIn YouTube Here are the highlights of my conversation with Victor Yocco if you are in a hurry: What is the job of a UX researcher? ([3:54]) Who is Victor Yocco? ([7:51]) Significance of distinct visual presentation? ([13:00]) Mistakes in user experience? ([15:12]) Things to improve in user experience? ([19:00]) Engaging with potential users? ([23:48]) Victor’s Breakaway Moment? ([27:12]) Victor’s piece of advice? ([34:50]) Special Mentions: (iTunes Shout Out) Chopstick Sensei Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com Are you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit DoneForYouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website. Stop Riding the Pine is a lot of fun and we love sharing the shows we've done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.

Does the tech industry have an alcohol problem? Perhaps, or perhaps not. Does the alcohol have a place on the job? At parties? How far does one go? Scott talks to Victor Yocco about a way to think about drinking in the workplace.

"How to Measure Positive Outcomes and Achieve Effective Design" - On Episode 22 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com For Full Transcript and Other Helpful Resources Click Here: https://www.paulparisi.com/2016/10/11/measure-positive-outcomes-achieve-effective-design/ Many Thanks Our Sponsor - SaviorLabs – offering Managed IT Services, Application Development and Website Design and Marketing. Call them today at 978-223-2959 or visit https://www.saviorlabs.com

On Episode 20 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/ For Full Transcript and Other Helpful Resources Click Here: https://www.paulparisi.com/2016/09/26/victor-yocco-episode-20/ Many Thanks Our Sponsor - SaviorLabs – offering Managed IT Services, Application Development and Website Design and Marketing. Call them today at 978-223-2959 or visit https://www.saviorlabs.com

Today on the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/ For Full Transcript and Other Helpful Resources Click Here: https://www.paulparisi.com/2016/09/19/victor-yocco-episode-19/ Many Thanks Our Sponsor - SaviorLabs – offering Managed IT Services, Application Development and Website Design and Marketing. Call them today at 978-223-2959 or visit https://www.saviorlabs.com

In this episode, Andrew interviews Victor as they dive into the methods and benefits of using psychology and behavioral design to better serve customers. They also talk about Victor's new book about these same topics, heuristics, and more - titled Design for The Mind.

Over the next five episodes, we will discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/ For Full Transcript and Other Helpful Resources Click Here: https://www.paulparisi.com/2016/09/12/introduction-author-victor-yocco-new-book-design-mind/ Many Thanks Our Sponsor - SaviorLabs – offering Managed IT Services, Application Development and Website Design and Marketing. Call them today at 978-223-2959 or visit https://www.saviorlabs.com

Victor Yocco is an author, speaker, and UX researcher. Part of his niche is that he frequently speaks and writes about the application of psychology to design by addressing the culture promoting alcohol use in design and technology fields. His passion is to make a positive difference to both product end-users, and his colleagues experiencing issues of alcohol and substance abuse or addiction. He recently published his book ““Design for the Mind: Seven Psychological Principles of Persuasive Design” that addresses the psychology of great design from both the aspect of creator and consumer. We discuss with Victor his inspiring story and how his approach to a sober life, business and design makes a difference for those he works with. Here are some is the great insights he shares from our conversation: 1. He is the first guy to approach Rules of Success willing to about sobriety an important part of the creative process. 2. His book is a tool for creators and consumers; warning of the psychological pitfalls in deliberate design. 3. We all approach digital media with our psychological needs of the moment. 4. What you feel and how you experience design is just as important as what you read or see. Plan accordingly as a creator. 5. Overlooking design and the persuasion of design is akin to not wanting people to use your product. 6. Persuasion + the mechanism + reassurance = ease of sale. i.e. Turbo Tax 7. “..take the cognitive load away from the user..” 8. The sunken cost principle is real to getting consumers to buy. Creating something where they’ve invested their time before they buy; they’ll buy 8. In design, seek to understand the intention of the ‘creator’ and in your creations, seek to share your intention. 9. You never know who’s reading or consuming your content. 10. You can never just let go of a bad habit. You have to replace that bad habit with a supportive habit. 11. We can be real, alcohol removes your inhibitions. However, it’s not a well you can keep going back to successfully. You can find his book at Manning.com.. Search for “Design for the Mind.” Twitter: @VictorYocco www.VictorYocco.com VictorYocco@Gmail.com. SPONSORS: GoGnarly.com is where you find all that great, non-GMO nutrition based supplements that you hear about on this show. Check ‘em out! QuitTripn.org a non-profit organization that provides support for teens and young adults that are going through all sorts of life stressors. Quit Trip’n holds face to face support groups and events for young people to talk about whats going on in their life and connect with peers who can relate. If or your teens are seeking to connect and be a part of a support organization that promotes life, health and happiness, visit QuitTripn.org to learn more.

We were fortunate today to sit down and have a great conversation with author and UX researcher Victor Yocco. With Victor he discusses how UX research fits into the workflow, what it takes to create a really good experience, and they go over some deep analysis of user psychology. Find all show notes in here: http://hackingui.com/podcast Subscribe to our newsletter here: http://hackingui.com/sign-up/

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode How usability testing leads to more engaging and effective content Why communicating with your audience means taking a break from the jargon How personas lead to a more refined, sometimes recalibrated, message and customer journey The three different customer values and how they work in content creation   Resources Stat of the Week: The State of Content: Expectations on the Rise Victor Yocco on Twitter and LinkedIn EY-Intuitive Crazy Egg Hotjar Content first. And last.   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Victor Yocco is a UX researcher and strategist. His objective is to bring the voice of the user to the table when he makes design and strategy decisions, and he does it quite well.  In addition to his UX work, Victor is an author and speaker. He is the author of the book Design for the Mind, as well as a featured writer for several publications. He enjoys speaking on a wide range of topics, from the psychology behind great design to reducing the abuse of alcohol in the design and tech industry. You can follow him on Twitter here. In this episode, we discuss: UX The joys of parenthood Alcohol in the workplace What it's like writing a book Show notes are available at ObsessedShow.com.

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

Victor is a user experience (UX) researcher with a passion for representing the voice of the end user in product design decisions. He writes and speaks on the application of psychology to design. He's written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine, and more. He's the author Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. about the book: Design for the Mind: includes 7 Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and how to apply the principles to your own designs. listener discount: bit.ly/yocco1 https://www.manning.com Visit the Funsize website Subscribe to The Funsize Digest Check out Funsize on Instagram

  If we want to facilitate behavior, performance and attitude changes, than we need to spend more time and effort thinking about the psychology of the audience members we are designing for. In this session, I speak with Victor Yocco, PhD, about some of the psychological principles that impact design. Victor is the Research Director at Intuitive Company. He works with clients in diverse fields applying principles of psychology and communication to improving products. He is also the author of, Design for the Mind: Seven psychological principles of persuasive design. You can get a 39% discount when purchasing this book from the publisher. Use the discount code yoccomupad and this link: https://www.manning.com/books/design-for-the-mind. Enjoy the conversation! WE DISCUSS: Relationship between psychology and design Value of interviews, observations and co-designing Psychology of changing attitudes Psychology of decision making Primacy effect Extrinsic and intrinsic motivation Influence and persuasion Influence through visual design Social influence and learning (Social Identity Theory) TIME: 39 minutes RATE: Rate this podcast in iTunes TRANSCRIPT: Download the [Download not found]. RESOURCES: Victor's website: http://www.victoryocco.com/ Victor's book: https://www.manning.com/books/design-for-the-mind  (use code yoccomupad for 39% discount) Academic journals and papers by Victor Yocco: http://www.victoryocco.com/academic/ //

Victor Yocco recently released his first book Design For The Mind! Victor Yocco is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use and abuse in design and technology. Victor has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. Use code: smayocco at checkout to get 39% off the cover price of my book from the publisher's website. The link to the book is: https://www.manning.com/books/design-for-the-mind I talk about a ton of topics that have been burning on my mind this past week! MovyMail.com Ally the accepting alligator Adam Brick Guy Thank you Card Something old is the foundation for something new. HTC VIVE Ask your friends for sales leads. Be confident in the experience that you do have, and don't shy away when someone questions if you are worthy. United Nations Talk Shoot me your questions to Joe@SuperJoePardo.com Watch the entire Dreamers Podcast pre-show https://youtu.be/R5SK4CAzBBg Episode 238

Victor Yocco recently released his first book Design For The Mind! Victor Yocco is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use and abuse in design and technology. Victor has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. Use code: smayocco at checkout to get 39% off the cover price of my book from the publisher's website. The link to the book is: https://www.manning.com/books/design-for-the-mind I talk about a ton of topics that have been burning on my mind this past week! MovyMail.com Ally the accepting alligator Adam Brick Guy Thank you Card Something old is the foundation for something new. HTC VIVE Ask your friends for sales leads. Be confident in the experience that you do have, and don't shy away when someone questions if you are worthy. United Nations Talk Shoot me your questions to Joe@SuperJoePardo.com Watch the entire Dreamers Podcast pre-show https://youtu.be/R5SK4CAzBBg Episode 238

Victor Yocco recently released his first book Design For The Mind! Victor Yocco is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use and abuse in design and technology. Victor has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. Use code: smayocco at checkout to get 39% off the cover price of my book from the publisher's website. The link to the book is: https://www.manning.com/books/design-for-the-mind I talk about a ton of topics that have been burning on my mind this past week! MovyMail.com Ally the accepting alligator Adam Brick Guy Thank you Card Something old is the foundation for something new. HTC VIVE Ask your friends for sales leads. Be confident in the experience that you do have, and don't shy away when someone questions if you are worthy. United Nations Talk Shoot me your questions to Joe@SuperJoePardo.com Watch the entire Dreamers Podcast pre-show https://youtu.be/R5SK4CAzBBg Episode 238

Victor Yocco recently released his first book Design For The Mind! Victor Yocco is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use and abuse in design and technology. Victor has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. Use code: smayocco at checkout to get 39% off the cover price of my book from the publisher's website. The link to the book is: https://www.manning.com/books/design-for-the-mind I talk about a ton of topics that have been burning on my mind this past week! MovyMail.com Ally the accepting alligator Adam Brick Guy Thank you Card Something old is the foundation for something new. HTC VIVE Ask your friends for sales leads. Be confident in the experience that you do have, and don't shy away when someone questions if you are worthy. United Nations Talk Shoot me your questions to Joe@SuperJoePardo.com Watch the entire Dreamers Podcast pre-show https://youtu.be/R5SK4CAzBBg Episode 238

User Experience designer and recovering alcoholic Victor Yocco speaks about habit formation–good and bad. You'll Learn:1. Victor's personal story and implications for forming effective habits and breaking ineffective ones2. The power of teaming up with others to achieve your ambitions3. How to use a design approach to construct and reach your career goalsAbout VictorVictor is a Philadelphia-based research director, author, and speaker. He received his PhD from The Ohio State University, where he studied communication and psychology. Victor regularly writes and speaks on the application of psychology to design and addressing the design and tech culture of promoting alcohol use. He has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design.Items mentioned in the show:Victor's book, Design for the Mind – enter the discount code yoccopcycp for 39% off. Thanks Victor!Online publication A List ApartSmashing magazineOnline publication UX BoothUser Experience magazineDaniel Kahneman and Amos Tversky's study on Prospect TheoryOutliers by Malcolm GladwellThe Slack messaging appVictor's Twitter feedVictor's LinkedIn pageVictor's emailView transcript, show notes, and links at https://awesomeatyourjob.com/ep33See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

User Experience designer and recovering alcoholic Victor Yocco speaks about habit formation--good and bad. You’ll Learn: Victor’s personal story and implications for forming effective habits and breaking ineffective ones The power of teaming up with others to achieve your ambitions How to use a design approach to construct and reach your career goals About Victor Victor is a Philadelphia-based research director, author, and speaker. He received his PhD from The Ohio State University, where he studied communication and psychology. Victor regularly writes and speaks on the application of psychology to design and ad

User Experience designer and recovering alcoholic Victor Yocco speaks about habit formation--good and bad. You’ll Learn: Victor’s personal story and implications for forming effective habits and breaking ineffective ones The power of teaming up with others to achieve your ambitions How to use a design approach to construct and reach your career goals About Victor Victor is a Philadelphia-based research director, author, and speaker. He received his PhD from The Ohio State University, where he studied communication and psychology. Victor regularly writes and speaks on the application of psychology to design and addressing the design and tech culture of promoting alcohol use. He has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author of Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. View View transcript, show notes, links, and more at http://AwesomeAtYourJob.com/ep33. Copyright © Optimality 

This week we’ll discuss how the monkey uses alcohol, drugs, overeating and other destructive habits to interfere with our creativity. This week's guest is Victor Yocco, the  author and psychologist. Click here to find out more about Victor's new book, Design for the Mind - Seven Psychological Principles of Persuasive Design.  Use the discount code: yoccomupad to get 39% off the book if you order through the publisher.   Monkey of the Week: the Enabler. It’s that voice that says: Have a drink, you deserve it. Get high, it’ll make you more creative. Act like a prima donna if you want anyone to take you seriously. What’s your experience with your monkey? How has it affected you, and how have you overcome it? Record your Monkey Tale at dannygregory.com/monkey. This podcast is brought to you by Sketchbook Skool, online art klasses that inspire you how to be creative—no matter what your monkey tries to tell you. See what it’s like to take a klass, and use the promo code MONKEY to save 20 percent off your first kourse. Take that, monkey…

Victor Yocco is a Philadelphia-based researcher and author on psychology and communication. For this podcast episode we're talking with Victor about the application of principles of psychology to online education design. His latest book Design for the mind looks at how to create online learning that appeals to our innate natural responses as human being. He has written for Smashing Magazine and A List Apart, find out more on his website or connect with Victor on Twitter: @VictorYocco The questions and their times are provided so you can skip back and forth to learn more on a specific subject: 00:39 - What does elearning look like if it is designed without psychology in mind? 04:36 - How can we use psychological principles to better engage our audiences? 07:03 - How can we design elearning to promote behavioural change in an organisation? 10:42 - What are your tips, in terms of psychology, for getting elearning to stick? 13:08 - Can you tell us about the use of social networks to influence people and how that might apply to elearning? 18:06 - How much knowledge do learning designers need to be successful in using psychology in their work? 21:30 - What does elearning look like if it is designed with psychology?

A casual drink often unknowingly leads to alcohol abuse. Victor Yocco shows us how to prevent it and how to create healthy environments to break the habit. Key takeaways and further resources can be found at mattprindle.com/alcohol --- Connect with Victor Yocco: website: victoryocco.com twitter: @victoryocco email: victoryocco[at]gmail.com book: Design for the Mind --- Audio: 'Raggamuffin' Instrumental by Selah Sue

Victor Yocco (@VictorYocco) is a User Experience researcher working for EY Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about user experience research called Design for the Mind: 7 Psychological Principals for Persuasive Design, which will be available this month. He earned both his undergraduate degree and PhD at Ohio State. In this episode, we discussed: The 7 key psychological principals for effective user interface design and how to apply them to websites focused on policy. How organizations can reduce alcoholism in the workplace. Resources: victoryocco.com Design for the Mind: Seven Psychological Principals for Persuasive Design by Victor Yocco (2016) COUPON CODE FOR 39% oFF THE COVER PRICE: SMAYOCCO Outliers by Malcolm Gladwell (2011)

Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects. In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.   Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind Show Notes & Links Victor Yocco doesn't like titles, but describes himself as a researcher for user experience and digital design "Academic literature is often very inaccessibly written." —Victor Yocco Tweet This Fine Arts vs. Applied Arts Paola Antonelli on The Colbert Report, 2013 MoMA "Incorporated psychology into design doesn't have to be this huge thing." —Victor Yocco Tweet This   Design For The Mind by Victor Yocco on Manning Books   Don't Make Me Think by Steve Krug on Amazon   Big-Ass Buttons "It's so easy a caveman can do it" campaign from Geico [av_video src='https://www.youtube.com/watch?v=e8aj1AlYvxI' format='16-9' width='16' height='9'] heuristics, or mental shortcuts, take the place of finding information yourself. Whiteboard sessions, focus groups, interviews — other research tactics Jeff Sauro, Measuring U Quantifying Usability "You'll find 85% of potential usability issues just off 5 users." —Jeff Sauro Tweet This Lay People, which Prescott affectionately calls "Muggles" The Design of Everyday Things by Don Norman on Amazon and on Audible   "There is a point of 'Good Enough' in digital design." —Victor Yocco Tweet This Analysis Paralysis Minimum Viable Product An earlier episode with Kirsten Modestow Photoshop Sketch Full Stack Anxiety [av_video src='https://www.youtube.com/watch?v=N470hsHKXNc' format='16-9' width='16' height='9'] Spider Web Diagram Distribute Strength, Dexterity, etc. [caption id="attachment_3409" align="alignnone" width="601"]Role-Playing Games require you distribute your skills[/caption] "Designers are usually people who enjoy solving problems." —Victor Yocco Tweet This Sally Hogshead Social Identity Theory Contextual Inquiry, observing the user in his native habitat aka "shadowing" Undercover Boss, the one where the girl puts barcode on her arm for easy scanning Debuke, IA How to un-jam a tractor-trailer from a highway overpass? Let some air out of the tires. 90% of MS Word users only utilise 10% of the features VictorYocco.com Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind  Victor Yocco on Twitter  Victor Yocco on Facebook  Victor Yocco on LinkedIn Tools SPSS, statistics software MS Office Post-Its Box Slack Techniques Layer Cake approach (low level, medium level, high level) Respect the users' time by making simple interfaces, functions Don't just show your designs to other designers — they think differently, which might not see what the lay person sees Include additional team members, representing design, writing, project mgmt., etc. Record user testing sessions to easily refer other team members to particular moments Conduct a UX Assessment or heuristics Review before beginning a project Habits Build in heuristics (mental shortcuts) into your work Look to Usability testing to reveal users' instinct or assumptions Provide challenges for designers and creative staff; they naturally want to wrestle with problems and their solutions Search for methods to stay with a project until the end (even if you get bored with it) Set aside time in the evening to write TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get The Design of Everyday Things by Don Norman as a free audiobook

My guest this week is Victor Yocco. Victor is a User Experience Researcher working for EY-Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about User Experience Research called, Design for the Mind: Seven Psychological Principles of Persuasive Design. We talk about how user experience research works within the context of design, the culture of alcohol in tech and agency settings, his own dealings with substance abuse, getting sober, and ways to address the underlying issue that lead to substance abuse.

Being Sober, Like A Man!  With special guest Victor Yocco. Today we have a compelling story, told by the man who lived it.  It is a story of addiction, followed by the victory of sobriety.  My guest, Victor Yocco has become a better man.  Since his sobriety two years ago he has accomplished many things; he has written a book, had a baby, written many articles, spoke at international conferences and much more.  But perhaps the greatest thing he has done is simply to maintain his sobriety. Being sober, or getting sober and staying that way is no simple feat.  Alcohol will dissolve many things…among them are families, careers, and lives.  Today Victor shares his insights with us as someone who has gone through it, and lived to tell about it. Unless we live an extremely sheltered life, we all know someone who is struggling with one addiction or another.  You may not be the person in question…but your friends or family members may be, and if you were able to help them, to nudge them in the right direction, isn’t that something you should do, as a man? Or, maybe it is you.  If so you don’t need to dwell in shame about it, tomorrow is a new day and you can start making a difference in your life right now, just like Victor did.  What one man can do, another can do! Below are some links that you can use to connect with victor, or read his articles, or order his new book and get 39% off with the promo code: An article I wrote on addressing the culture of drinking in design and technology fields. Also the first time I was public about having an issue with alcohol abuse: https://modelviewculture.com/pieces/the-ux-of-alcohol-abuse-reflections-on-a-year-of-sobriety An article I wrote on the process I went through as I spent my first year of sobriety working in an office with a culture promoting alcohol use: http://www.vox.com/2015/8/3/9072737/alcoholic-at-work An article I wrote on the importance of asking for support: http://consciousmagazine.co/asking-for-support-key-for-living-a-healthy-life/ My upcoming book on the application of psychology to design, which is available for pre-order: https://www.manning.com/books/design-for-the-mind You can share this discount code for listeners to take 39% off at checkout

Victor Yocco, UX researcher, joins Brett to talk about psychology in UX and alcoholism in the modern workplace.

Victor Yocco, UX researcher, joins Brett to talk about psychology in UX and alcoholism in the modern workplace.

Kari chats with Victor Yocco about the benefits of stopping drinking, the practice of sobriety, how to support people choosing to not drink, fizzy drinks at bars, and when's a good time to ask why someone's not drinking (never).

Kari chats with Victor Yocco about the benefits of stopping drinking, the practice of sobriety, how to support people choosing to not drink, fizzy drinks at bars, and when’s a good time to ask why someone’s not drinking (never).

Kari chats with Victor Yocco about the benefits of stopping drinking, the practice of sobriety, how to support people choosing to not drink, fizzy drinks at bars, and when’s a good time to ask why someone’s not drinking (never).

Victor Yocco teaches us that standing out in our work involves identifying human needs, and always being willing to address them. He enlightens us that failure leads to greater things, but our motivation should be not to fail. He shows us how practicing perseverance is a great habit to get into because it always pays […]

There are many different aspects to inclusive workplaces and fostering diversity. One that is not so much talked about is the use of alcohol, the abuse of alcohol, and what employers can do to create a safe environment for recovering alcoholics. We speak to a man who has good authority on this issue, listen to this episode in which Victor Yocco shares his personal journey and give incredibly valuable advice to employers and co-workers.

Victor is a Research Director at a Philadelphia-based digital design and development firm. He regularly writes and speaks on the application of psychology to design. He has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. Victor is the author Design for the Mind, an upcoming book on the application of principles of psychology to design. Full shownotes: http://yourcreativepush.com/victoryocco In this episode, Victor discusses: -His first creative moments, and how his interest in writing began. -How sharing your work can build your confidence... or help you to realize that you have a talent in the first place. -How people can surprise you with the amount of support that they can offer. -Some things in his early life that held him back from being creative. -The way that alcohol entered his life as a ritual for him to pass time on a nightly basis. -How once he stopped drinking, writing replaced that need and it came crashing down like a dam suddenly let loose. -What led to him getting to the point of hitting "rock bottom." -His "coming out" article and how it affected so many people in the industry. -How his boss was shocked when he told him about his alcoholism, and how telling that is in terms of how easy it is to hide things like alcoholism. -Some of the issues that he is now attempting to address dealing with the culture of workplace drinking. -How you don't need to get punched in the face to need to make a change in order to become the better version of yourself. -How he doesn't believe that things necessarily get easier, just different. -You need to let go of worrying about how something is going to be received when you put it out there. -Look for little wins and build upon them. -How the simple act of starting to do something gives you expertise, and you can begin teaching at this very early point. Victor's Final Push will inspire you to take that first step and replace the negative habits in your life with positive, worthwhile habits. Quotes: "The universe is a neutral place, it doesn't care if you fail or if you succeed.  However, if you put yourself out there, people are really supportive, and people care if you fail or if you succeed.  And they want you to succeed." "On my way to passing out I would always have this thought of, 'Tomorrow it will be different.  Tomorrow I will start writing my book.'" "The drinking was preventing me from writing.  But in the back of my mind I felt like the drinking was inspiring me because I'd have these thoughts at the end... 'you should write.  I want to write.'  But I would wake up without another word written." "Fifteen years of holding back the dam on writing just came crashing down as soon as I was able to stop drinking.  I haven't been able to stop writing since then." "Like a rocketship, things started to get better once I was sober." "I replaced drinking with writing." Links mentioned: Victor's upcoming book, Design for the Mind (use the coupon code for 39% off: yoccopcycp) What it's like to be a recovering alcoholic in an office where booze is everywhere (Victor's article for Vox) The UX of Alcohol Abuse: Reflections on a Year of Sobriety (Victor's article for Model View Culture) Youngman's Words + Music video having to do with alcoholism Connect with Victor: Website / Linkedin / Twitter / Design for the Mind