Podcasts about persuasive design

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Best podcasts about persuasive design

Latest podcast episodes about persuasive design

Scrolling 2 Death
Built to Addict: How Silicon Valley's Secret Science Is Stealing Childhood (with Richard Freed, PhD)

Scrolling 2 Death

Play Episode Listen Later Apr 17, 2025 40:51


What if the very tech your kids use every day was designed to hijack their minds?In this powerful and unfiltered conversation, child psychologist Dr. Richard Freed exposes how Big Tech is using persuasive design to keep kids hooked on social media and video games—no matter the cost to their mental health. He dives into the psychological tricks baked into these platforms, the skyrocketing rates of anxiety and depression in kids, and the chilling truth: tech insiders know the damage and still push these products on your family.Dr. Freed pulls no punches as he reveals how schools, nonprofits, and even “educational” programs are often quietly influenced by industry money. He calls out the disturbing double standard between how tech elites protect their own kids—and how the rest of us are left to deal with the fallout.If you're a parent, educator, or just someone who cares about kids, this conversation is your call to action. Dr. Freed shares real, practical steps to fight back, reclaim your child's well-being, and build stronger connections that matter more than likes, streaks, or screen time.Get Richard's book here: Better Than Real Life: How Silicon Valley's Secret Science of Persuasive Design is Stealing ChildhoodRichard Freed, PhD, is a psychologist, author, and his insights have been featured in the New York Times, Wall Street Journal, and other media outlets. He has dedicated his professional life to unmasking how Silicon Valley has joined forces with leading psychological experts to create the powerful science of persuasive design that is stealing a generation of youth away from the real world to live on social media, video games, and online video. He advocates that a science-based childhood focused around the real-world activities of family, school, and the outdoors must be made available to all children. Dr. Freed lives in Walnut Creek, California and is the proud father of two daughters.

ScreenStrong Families
Why Your Child Can't Put the Phone Down & the Power of Persuasive Design with Dr. Richard Freed (#234)

ScreenStrong Families

Play Episode Listen Later Apr 16, 2025 52:42


Why do smart, caring kids get stuck in harmful digital habits—and why do even the best parenting strategies sometimes fall flat? In this compelling conversation, Melanie Hempe sits down with psychologist and author Dr. Richard Freed to discuss his groundbreaking new book and the manipulative force shaping youth culture today: Persuasive Design.Dr. Freed explains how powerful tech companies use behavioral science to keep kids scrolling, gaming, and glued to screens—often at the expense of their mental health, relationships, and futures. They dive into the research behind screen addiction, the myth of “safe” screen time, and the science that parents must understand to protect their kids.You'll walk away from this episode informed, empowered, and equipped with practical steps to reclaim your child's attention—and your family's connection.In This Episode:What persuasive design is—and how it targets your childWhy traditional parenting advice often fails in the digital ageThe role of Silicon Valley psychologists in youth screen addictionReal-life solutions for pushing back against Big Tech's influenceWhy family connection is the antidote to persuasive techThis is a conversation every parent needs to hear.Support the showDon't forget to subscribe, rate, and leave a review if you enjoy the episode. Your feedback helps us bring you more of the content you love. Stay Strong! Get your copy of the BRAND NEW KBS Home Edition! Start your ScreenStrong Journey today! Become a Connect Member to get access to our exclusive online forum, the 30-Day ScreenStrong Challenge, LIVE webinars with medical experts, and the entire ScreenStrong library of videos, audio clips, interviews, e-books, handouts, and more! Want to help spread the ScreenStrong message to your community? Consider becoming a ScreenStrong Ambassador! ScreenStrong Tech Recommendations Gabb Wireless—Smartphone Replacement (use code STRONG for discount) Canopy—Device Filter (use code STRONG for discount) Production Team: Host: Melanie Hempe Producer & Audio Editor: Olivia Kernekin

Dinis Guarda citiesabc openbusinesscouncil Thought Leadership Interviews
Prayson Daniel - Director, Transformation Lab, NTT DATA Business Solutions Nordics

Dinis Guarda citiesabc openbusinesscouncil Thought Leadership Interviews

Play Episode Listen Later Sep 9, 2024 25:30


Prayson Daniel is a data scientist, a philosopher, and a teacher. He is currently the Director of Transformation Lab at NTT Data, global innovator of IT and business services.Prayson has been harnessing Machine Learning to boost business, foster customer and employee loyalty, grow revenue, multiply efficiency, and make data-informed decisions, while serving multiple roles at global corporations, including If Insurance, ProData Consult, to name a few.As a Persuasive Technologist at Aalborg University, Prayson contributed to the development of The Virtual Lab for Prior Studies. A joint project between the Royal School of Library and Information Science (University of Copenhagen) and the Department of Communication and Psychology (Aalborg University).He has also taught digital ethics, philosophy of religion, and public relation at Mariager Høj- og Efterskole, contributing to the development and teaching of persuasive web communication, data analysis and data visualisation using Python, Tableau, SPSS, and Excel BI.Prayson is a Master of Science in Information Technology and Persuasive Design from Aalborg University.To know more about Prayson Daniel, visit https://businessabc.net/wiki/prayson-wilfred-danielPrayson Daniel Interview Questions00:00 - 01:08 Introduction01:09 - 03:49 Prayson's Background03:50 - 05:30 Essence of human-centricity in data and algorithms05:31 - 09:32 Ethical aspects of data modeling09:33 - 11:34 Data model management using watsonx.governance11:35 - 15:05 Effective and ethical use of data15:06 - 18:02 A balanced data analytics model vision18:03 - 21:41 Digital twins and data optimisation21:42 - 25:05 The Digital Transformation Lab at NTT Data25:06 - 25:30 ClosureAbout NTT DATANTT DATA is a part of NTT Group. The company is a trusted global innovator of IT and business services headquartered in Tokyo, helping clients transform through consulting, industry solutions, business process services, IT modernisation and managed services. NTT DATA has a global reach having spread in over 50 countries.To know more about NTT DATA, visit https://businessabc.net/wiki/ntt-dataUseful Links and Resourceshttps://www.linkedin.com/in/prayson/?original_referer=https%3A%2F%2Fwww%2Ebing%2Ecom%2F&originalSubdomain=dkhttps://www.youtube.com/watch?v=nG30D2fRwiUhttps://dev.to/proteusiq/in-rust-for-python-a-match-from-heaven-51fnhttps://dev.to/proteusiq/organic-coding-safeguarding-the-future-of-ai-code-assistance-tools-cc6About citiesabc.comhttps://www.citiesabc.com/​​​​​​​​​​​ About businessabc.nethttps://www.businessabc.net/About fashionabc.orghttps://www.fashionabc.org/ About Dinis Guardahttps://www.dinisguarda.com/https://businessabc.net/wiki/dinis-guardaSupport the show

Pineland Underground
Till all are One | The Space / SOF / Cyber Triad

Pineland Underground

Play Episode Listen Later May 13, 2024 66:14


Maj. Ashley "Ash" Holzmann is an experienced Psychological Operations Officer serving in the re-established PSYWAR School at the United States Army JFK Special Warfare Center and School. Sgt. Maj. Derek Riley is one of the most experienced Civil Affairs Noncommissioned Officers in the Army Special Operations Regiment. He has incredible deployment experience and serves the Proponency at the United States Army JFK Special Warfare Center and School. From the episode:Persuasive Design of Influential Technology is a term used by several academics and organizations. You can check out this Wikipedia article:https://en.wikipedia.org/wiki/Persuasive_technologyArticles on Overhead Persuasive Infrared:https://breakingdefense.com/2023/02/overhead-persistent-ir-is-how-hypersonic-and-maneuverable-threats-will-be-tracked/https://www.ssc.spaceforce.mil/Newsroom/Article-Display/Article/2744261/united-states-space-force-next-gen-opir-geo-program-completes-block-0-geo-spacehttps://breakingdefense.com/tag/next-generation-overhead-persistent-infrared-next-gen-opir/Use of the French SPOT in Desert Storm:https://www.army.mil/article/161173/smdc_history_25_years_since_first_space_warhttps://spp.fas.org/eprint/mckinley.pdfWhat is Scintillation:https://www.sciencedirect.com/topics/biochemistry-genetics-and-molecular-biology/scintillationAn article theorizing that Scintillation may have been involved in a communications anomaly in a battle in Afghanistan:https://news.agu.org/press-release/space-bubbles-may-have-aided-enemy-in-fatal-afghan-battle/ Definitions of Army Space and Army Cyber from the FMs:From FM 3-14 ARMY SPACE OPERATIONSNearly every Army operation relies on the advantages provided by space capabilities and effects to enhance the effectiveness of combat forces. Space capabilities permit enhanced situational understanding; provides global communications; enables precise and accurate fires; supports the conduct of joint expeditionary entry, movement, and maneuver operations; and provides a conduit for cyber electromagnetic operations supporting Unified Land Operations. These capabilities directly support large slarge-scalecale combat operations by enhancing command and control, providing secure communications over extended distances and across areas without modern infrastructure.Potential adversaries have identified U.S. reliance on space-based capabilities as a critical vulnerability and will attempt to exploit it in order to deter and degrade our ability to act. Army space operations seek ways to maintain assured access to space capabilities, and when necessary, to achieve its objectives in spite of the adversary's counterspace efforts.Army space operations are conducted around the globe, but engaged regionally. Army space operations often are an integral part of a joint team used to plan, fight, and adapt operations across the range of military operations. Army space operations continue to evolve to meet the requirements of a complex and rapidly changing OE.Army space doctrine refines and expands upon joint space doctrine by defining those space tactics and procedures relevant to unified land operations and applicable to large-scale combat operations. Army space operations applies to the tactical, operational, and strategic levels of war, but the results are often challenging to quantify which level or levels benefit as modern conflict may not be easily divided into discrete levels. In an internet-connected world which often exploits social media, theater-level tactical actions may have far-reaching operational and strategic-level impacts. The space capabilities form the framework for how space operations supports the Army warfighting functions. From FM 3-12 CYBERSPACE OPERATIONS AND ELECTROMAGNETIC WARFARE:Cyberspace operations are the employment of cyberspace capabilities where the primary purpose is to achieve objectives in or through cyberspace (JP 3-0). Electromagnetic warfare is a military action involving the use of electromagnetic and directed energy to control the electromagnetic spectrum or to attack the enemy (JP 3-85).Cyberspace is one of the five domains of warfare and uses a portion of the electromagnetic spectrum (EMS) for operations, for example, Bluetooth, Wi-Fi, and satellite transport. Therefore, cyberspace operations and EW require frequency assignment, management, and coordination performed by spectrum management operations. Spectrum management operations consist of four key functions—spectrum management, frequency assignment, host-nation coordination, and policy adherence. Spectrum management operations include preventing and mitigating frequency conflicts and electromagnetic interference (EMI) between friendly forces and host nations during Army operations (refer to ATP 6-02.70). Army Special Operations Recruiting:SOF Recruiting Page (soc.mil)https://www.soc.mil/USASOCHQ/recruiting.html GoArmySOF Site:https://www.goarmysof.army.mil/ The Official Podcast of the United States Army Special Warfare Center and School!USAJFKSWCS selects and trains all Army Special Forces, Civil Affairs, and Psychological Operations soldiers. Please visit our website at: https://www.swcs.milBe sure to check us out and follow us at:https://www.facebook.com/jfkcenterandschoolhttps://www.instagram.com/u.s.armyswcs/https://www.youtube.com/c/USAJFKSWCS/videosPlease like, subscribe, and leave a review! And if you enjoyed this, become a member of the underground by sharing with at least one other person. Word-of-mouth is how movements like this spread.

BFM :: Open For Business
Carrots&Cake - Protecting Kids From Silicon Valley's Persuasive Design and Dopamine Highs

BFM :: Open For Business

Play Episode Listen Later Nov 9, 2023 43:45


No matter how good a learning app is, it will struggle to compete against Roblox and YouTube Kids.In today's digital era, children have increasingly easy access to a wide array of technologies and parents are finding themselves faced with the dual challenge of maintaining discipline over their kids' screen time and ensuring that the content they're engaging with is both age-appropriate and educational – essentially the need to strike a balance between encouraging tech-savviness in a child and protecting a child's well-being and development.The young parents-of-two faced that exact problem, and decided to pull together a team of experts to build an app called Carrots&Cake that focuses on improving the quality of kids' screen time based on a science-based approach by allowing parents to limit the time spent on different apps in the hopes that this will allow children to have balanced usage between educational and entertainment apps. On this episode of Open For Business, you will learn how the co-founders of Carrots&Cake, Meredith DePaolo and Hamel Shah, are trying to address this pressing concern, why this is a business and not just a feature, and how they plan to monetise in order to make this a sustainable business.

The Uplift Fitness Club Podcast
My Vicarious Life

The Uplift Fitness Club Podcast

Play Episode Listen Later Nov 9, 2021 25:22


vi·car·i·ous | vəˈkerēəs | adjective experienced in the imagination through the feelings or actions of another person. Time Stamps - The Definition (04:14), In Your Experience (05:15), The Application Of Information (06:55), What's The Use? (09:18), The Popularity Contest (10:45), What Have You Done? (12:18), The Underbelly (13:59), No Time Wasted (17:03), Faulty GPS (18:48), Persuasive Design (22:31)

Recover Yourself
Persuasive Design: The Trojan Horse in the Hands of Children

Recover Yourself

Play Episode Listen Later Dec 20, 2020 49:24


Tracy Markle and Dr. Brett Kennedy are the fore of developing best practices for the treatment of digital media overuse issues. And to have them contribute the some of the insidious ways persuasive design is used to keep us engaged is a huge win for this podcast. In this episode, both Tracy and Brett share both their expertise and their experiences. Check out what they are doing at dTEC here https://digitalmediatreatment.com/ The reason we, as people in recovery, want to know about this is because many businesses have perfected persuasive design to a degree that, when we are faced with it we don’t even question it. We don’t know that we are being persuaded. We don’t realize that we are accepting information as a matter of fact, without scrutiny. These are the goals of persuasive design, and we have seen them before. In order to recover ourselves, it is very important to get a wide perspective of how businesses are getting people to engage in addictive activities. There are people we all know who are in active addiction and yet judge us. Why? Because their addiction isn’t heroin, meth, or something society wants to demonize. They throw away their lives little by little because of things our consumer society wants from them. As long as tech, work, sex, and other perceived “healthy” activities are supported in our culture, then addictions in those areas are going to go unchecked and those people are going to continue to contribute to their own lack of deep fulfillment. As my work suggests I am always looking to recover myself completely and my aim is to help others recover themselves. I see a client for a total of 4 sessions which is designed to launch self-directed lives and separate us from the constant draw of codependency. This starts with my doing a portrait of my client. The portrait is an intimate experience, these open a vocabulary to trauma and are healing. This process is not for everyone and if you are not ready I will not work with you. It is important that you are ready to step into yourself and stop playing a victim cursed by things around you. If you are interested in working together reach out at https://www.martinjon.com/ Patreon https://www.patreon.com/RecoverYourself Instagram https://www.instagram.com/martinjon/ Facebook https://www.facebook.com/MartinJonRecoveryMentor LinkedIn https://www.linkedin.com/in/martinjonarts/ Anchor https://anchor.fm/martinjon Pandora https://www.pandora.com/podcast/description/recover-yourself/PC:29611 Apple Podcast https://podcasts.apple.com/us/podcast/recover-yourself/id1465440178 Amazonhttps://music.amazon.com/podcasts/93c9f241-bbaa-45ff-80ea-7e6d6cc6f2b2/Recover-Yourself Venmo: MartinJon_Garcia Questions for groups: How do you think the techniques of tech companies will affect how children see tech and the companies that produce it, as they get older? How does that mirror your experience with your drug(s) of choice or other substances/behaviors? By interacting with a substance, or behavior, that helps us escape, especially those that are encouraged by our peer group, what could we be learning at 10 years old? 16 years old? 21 years old? If companies have no responsibility when it comes to marketing products, what are some ways we can defend ourselves from their incessant calls to make our lives easier through escape? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/martinjon/message Support this podcast: https://anchor.fm/martinjon/support

Cuentos Corporativos
EP #011 - Sperientia [Studio+Lab] UX para el éxito empresarial - Conoce la historia de Victor González

Cuentos Corporativos

Play Episode Listen Later Oct 22, 2020 59:39


El Dr. Victor M. González y González es originario de San Luis de la Paz, Guanajuato. Vive en San Andrés Cholula, Puebla, con su esposa y sus tres hijos desde 2017. Es el CEO de Sperientia [Studio+Lab] es una empresa de consultoría e investigación con sede en México especializada en ayudar a las organizaciones a crear mejores experiencias para los usuarios de sus productos y servicios. Sus servicios son reclutamiento, pruebas de usabilidad moderadas, pruebas de usabilidad no moderadas, inspecciones, entrevistas contextuales. Para esto es necesario entender cómo el producto hace sentido para quien lo utiliza. “Estamos centrados en entender los objetivos de negocio de las organizaciones para mejorar la experiencia digital de sus productos. Somos una especie de Sherlock Holmes mexicano en el mundo digital: hacemos trabajo de investigación digital, distinguimos entre diseño, desarrollo e investigación”. La investigación del producto es su core, ayudando a las compañías descubrir cómo se recibe su experiencia o por qué no se recibe cómo ellos esperan. Victor considera que lo digital es algo que ayuda como herramienta a extender tus capacidades. “Nos permite automatizar cosas, permite convertir en 0 y 1 un video, un audio, una documentación. Pero considera que lo importante es entender cuál es su propósito. Pero con lo digital no sólo vamos a transformar las cosas. Debemos entender que cualquier escenario digital tiene que pasar por lo social: los riesgos que tenemos al depositar nuestra confianza ciega en alguna plataforma”. La ventaja es poder, a través de lo digital, conectar vidas. Para definir el rol que el Design Thinking tiene en las empresas, Victor toma prestada una frase de Steven Gates: “Design Thinking es el mejor caballo de troya para la innovación de una organización”. Trata de entender las necesidades de las personas, aprovechar lo último de la tecnología y asegurar que tiene sentido desde el punto de vista de negocio. Victor se define como un maestro, padre de familia y ciudadano del país que ama (México). La pandemia le ha permitido estar más cerca de su familia, de sus hijos. Es una persona reservada. Es un vicioso de los libros: 70% de lo que le toca mover en sus mudanzas son sus libros. Acostumbra a responder preguntas con sus libros. Estos son los que actualmente recomienda: How I built this por Guy Raz Design for the Mind: Seven Psychological Principles of Persuasive Design por Victor Yocco Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical Future por Bob Johansen Los datos de contacto de Victor M. González y González: victor.gonzalez@sperientia.com http://www.sperientia.com/ https://victormgonzalez.me/ Siguenos en: Web Newsletter. Escribe una Reseña Encuesta Audiencia Nuestras redes sociales: Facebook Instagram. Linkedin. Twitter También puedes escribirnos a adolfo@cuentoscorporativos.com

The eLearn Podcast
Persuasive Design Science & Innovation with Dr. Page Chen, Remote Learning

The eLearn Podcast

Play Episode Play 30 sec Highlight Listen Later Oct 6, 2020 50:31


№9 Page Chen, Remote LearnerMy guest for today's episode is Dr. Page Chen, President and Chief Innovation Officer of Remote Learner. Based in Denver, CO, Remote Learner continues to innovate in technology as well as the learning process itself.The services and solutions that Remote Learner delivers for their clients are built on a foundation of something Page calls Persuasive Design Strategies. Persuasive Design was the focus of Page's doctoral research and, as you'll hear in a few minutes, provide some very compelling strategies for achieving successful outcomes for learners and staff. You can find the full article Page and I discuss in the podcast below.I think you will find this conversation very persuasive, as Page and I talk about:Friction! And what can we do to radically simplify and remove as many steps as possible between a student and their learning outcomes.We also walk through the 7 elements of Persuasive Design that you can use today to start improving your course outcomes.The simple power of continuous reinforcement, and how Page's favorite plugin makes it dead easy and super engaging.This is the article Page and I discuss: Designing to Persuade a Learning State of Mind~

Curlee Girlee's Crackin' the Kid Code
Devices: Are they ruining our children- Rhonda Moskowitz, a quoted NY Times Expert weighs in.

Curlee Girlee's Crackin' the Kid Code

Play Episode Listen Later Nov 12, 2019 38:17


Rhonda Moskowitz, an expert recently featured in the NY Times, Style section, is our amazing guest on today's podcast.  Technology is fantastic and has so many upsides both at home and in the classroom, but when devices overtake our lives, our home, and our children suffer.  Rhonda explains the pitfalls of devices, how children do better with a pen in hand rather than a keyboard and how the endless hours on phones or computers negatively affect their brains.  Rhonda further explains that there is an actual phenomenon called "Persuasive Design" which makes it nearly impossible to stop watching once we begin so that when children' say "I can't stop" they actually cannot!  If you want to find out the best way to handle device and what to do to replace them listen to this episode with expert, Rhonda Moskowitz. Visit Grace at The Baby SpotVisit Atara at Curlee GirleeBuy Curlee Girlee and Curlee Girlee's Got Talent

Carolina Focus
Dr. Richard Freed: Big Tech's War On Kids

Carolina Focus

Play Episode Listen Later Jul 25, 2019 53:58


Dr. Richard Freed, Psychologist, talks about how the tech industry uses "Persuasive Design" to addict kids on social media, video games and more. WBT's Brett Jensen talks about the ouster of Charlotte/Mecklenburg Schools Superintendent Dr. Clayton Wilcox.

EdSurge On Air
What Do Edtech and IKEA Have in Common? Persuasive Design.

EdSurge On Air

Play Episode Listen Later Oct 2, 2018 18:36


Technology shapes the way we interact everyday. We FaceTime with family across the country, we send snaps to our friends to let them know where we are and what we're doing. But sometimes we fail to realize that the platforms and data that push us to interact, they don't always do it in objective ways. Our interactions are increasingly shaped by algorithms, and those codes are designed by some human. Those programmers literally write the script for the ways that tech will make us tick, for better or for worse. The practice of intentionally guiding user behavior is known as 'persuasive technology,' and it’s making its way into our phones, our homes, and our schools. This week on the EdSurge On Air podcast, we talk with three experts who study persuasive tech, behavior design, and the ways that algorithms behind technology and search engines can leave damaging effects on society and further exacerbate social inequalities.

technology ikea edtech persuasive design
The 10 Minute Teacher Podcast
Elearning Engagement with Persuasive Design Strategies (e283)

The 10 Minute Teacher Podcast

Play Episode Listen Later Apr 4, 2018 11:05


Elearning design needs to engage and persuade the learner to know how to engage with the content and learning. Dr. Laurie Korte talks about e-learning design that engages learners and common mistakes of e-learning and blended learning classrooms. Show Notes www.coolcatteacher.com/e283 This Thursday, April 4 at 2pm ET/11 am PT join me for 12 Tips for Building Your Digital Classroom sponsored by PowerSchool. Register at http://coolcatteacher.com/digital today.

UX Australia
Under the influence: Exploring dark patterns & the power of persuasive design

UX Australia

Play Episode Listen Later Oct 30, 2016 21:09


Under the influence: Exploring dark patterns & the power of persuasive design by UX Australia

The Edge of Innovation
Episode 20 - The Seven Psychological Principles of Persuasive Design - Victor Yocco

The Edge of Innovation

Play Episode Listen Later Sep 24, 2016 14:34


On Episode 20 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/ For Full Transcript and Other Helpful Resources Click Here: https://www.paulparisi.com/2016/09/26/victor-yocco-episode-20/ Many Thanks Our Sponsor - SaviorLabs – offering Managed IT Services, Application Development and Website Design and Marketing. Call them today at 978-223-2959 or visit https://www.saviorlabs.com

Rules of the Rebellion
138: IS - Victory Yocco Gets Sober on Design for the Mind

Rules of the Rebellion

Play Episode Listen Later Sep 5, 2016 72:42


Victor Yocco is an author, speaker, and UX researcher. Part of his niche is that he frequently speaks and writes about the application of psychology to design by addressing the culture promoting alcohol use in design and technology fields. His passion is to make a positive difference to both product end-users, and his colleagues experiencing issues of alcohol and substance abuse or addiction. He recently published his book ““Design for the Mind: Seven Psychological Principles of Persuasive Design” that addresses the psychology of great design from both the aspect of creator and consumer. We discuss with Victor his inspiring story and how his approach to a sober life, business and design makes a difference for those he works with. Here are some is the great insights he shares from our conversation: 1. He is the first guy to approach Rules of Success willing to about sobriety an important part of the creative process. 2. His book is a tool for creators and consumers; warning of the psychological pitfalls in deliberate design. 3. We all approach digital media with our psychological needs of the moment. 4. What you feel and how you experience design is just as important as what you read or see. Plan accordingly as a creator. 5. Overlooking design and the persuasion of design is akin to not wanting people to use your product. 6. Persuasion + the mechanism + reassurance = ease of sale. i.e. Turbo Tax 7. “..take the cognitive load away from the user..” 8. The sunken cost principle is real to getting consumers to buy. Creating something where they’ve invested their time before they buy; they’ll buy 8. In design, seek to understand the intention of the ‘creator’ and in your creations, seek to share your intention. 9. You never know who’s reading or consuming your content. 10. You can never just let go of a bad habit. You have to replace that bad habit with a supportive habit. 11. We can be real, alcohol removes your inhibitions. However, it’s not a well you can keep going back to successfully. You can find his book at Manning.com.. Search for “Design for the Mind.” Twitter: @VictorYocco www.VictorYocco.com VictorYocco@Gmail.com. SPONSORS: GoGnarly.com is where you find all that great, non-GMO nutrition based supplements that you hear about on this show. Check ‘em out! QuitTripn.org a non-profit organization that provides support for teens and young adults that are going through all sorts of life stressors. Quit Trip’n holds face to face support groups and events for young people to talk about whats going on in their life and connect with peers who can relate. If or your teens are seeking to connect and be a part of a support organization that promotes life, health and happiness, visit QuitTripn.org to learn more.

UI Breakfast: UI/UX Design and Product Strategy
Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Jul 25, 2016 49:36


How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

Hustle
Design for the Mind (feat. Victor Yocco)

Hustle

Play Episode Listen Later Jul 22, 2016 46:19


Victor is a user experience (UX) researcher with a passion for representing the voice of the end user in product design decisions. He writes and speaks on the application of psychology to design. He's written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine, and more. He's the author Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. about the book: Design for the Mind: includes 7 Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and how to apply the principles to your own designs. listener discount: bit.ly/yocco1 https://www.manning.com Visit the Funsize website Subscribe to The Funsize Digest Check out Funsize on Instagram

Shut Your Monkey
11Intoxicated - Victor Yocco

Shut Your Monkey

Play Episode Listen Later Jul 7, 2016 30:42


This week we’ll discuss how the monkey uses alcohol, drugs, overeating and other destructive habits to interfere with our creativity. This week's guest is Victor Yocco, the  author and psychologist. Click here to find out more about Victor's new book, Design for the Mind - Seven Psychological Principles of Persuasive Design.  Use the discount code: yoccomupad to get 39% off the book if you order through the publisher.   Monkey of the Week: the Enabler. It’s that voice that says: Have a drink, you deserve it. Get high, it’ll make you more creative. Act like a prima donna if you want anyone to take you seriously. What’s your experience with your monkey? How has it affected you, and how have you overcome it? Record your Monkey Tale at dannygregory.com/monkey. This podcast is brought to you by Sketchbook Skool, online art klasses that inspire you how to be creative—no matter what your monkey tries to tell you. See what it’s like to take a klass, and use the promo code MONKEY to save 20 percent off your first kourse. Take that, monkey…

design record act monkeys enabler victor yocco persuasive design sketchbook skool
WashingTECH Tech Policy Podcast with Joe Miller
Ep. 44: Reducing Alcoholism in the Tech Sector and User Interface Design for Policy Pros with Victor Yocco

WashingTECH Tech Policy Podcast with Joe Miller

Play Episode Listen Later Jun 21, 2016 46:19


Victor Yocco (@VictorYocco) is a User Experience researcher working for EY Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about user experience research called Design for the Mind: 7 Psychological Principals for Persuasive Design, which will be available this month. He earned both his undergraduate degree and PhD at Ohio State. In this episode, we discussed: The 7 key psychological principals for effective user interface design and how to apply them to websites focused on policy. How organizations can reduce alcoholism in the workplace. Resources: victoryocco.com Design for the Mind: Seven Psychological Principals for Persuasive Design by Victor Yocco (2016) COUPON CODE FOR 39% oFF THE COVER PRICE: SMAYOCCO Outliers by Malcolm Gladwell (2011)

Feasting On Design
16: Victor Yocco

Feasting On Design

Play Episode Listen Later May 17, 2016 84:08


My guest this week is Victor Yocco. Victor is a User Experience Researcher working for EY-Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about User Experience Research called, Design for the Mind: Seven Psychological Principles of Persuasive Design. We talk about how user experience research works within the context of design, the culture of alcohol in tech and agency settings, his own dealings with substance abuse, getting sober, and ways to address the underlying issue that lead to substance abuse.

Marketing Rebellion – Analytical Engine
Persuasive Design: leverage it for your business

Marketing Rebellion – Analytical Engine

Play Episode Listen Later Apr 8, 2015


“Persuasive Design” is a great name for communication methods that guide your users or customers along the conversion paths that you lay out, that gives them incentives to add value to your platform by interacting, and that makes them want to … The post Persuasive Design: leverage it for your business appeared first on Analytical Engine.

Marketing Rebellion – Analytical Engine
Persuasive Design: leverage it for your business

Marketing Rebellion – Analytical Engine

Play Episode Listen Later Apr 8, 2015


“Persuasive Design” is a great name for communication methods that guide your users or customers along the conversion paths that you lay out, that gives them incentives to add value to your platform by interacting, and that makes them want to … The post Persuasive Design: leverage it for your business appeared first on Analytical Engine.

Boxes and Arrows Podcast
Persuasive Design: Encouraging Your Users To Do What You Want Them To

Boxes and Arrows Podcast

Play Episode Listen Later Apr 26, 2010 50:37


Press This WordPress Community Podcast
Persuasive Design Patterns That Drive Engagement with Ross Johnson

Press This WordPress Community Podcast

Play Episode Listen Later Jan 1, 1970 27:48


Creating web designs that please your stakeholders can be a challenge, especially with half-baked feedback like "Make it pop!". That said, creating designs that drive engagement and please your stakeholder's wallet is even harder.In this episode of PressThis, we interview Ross Johnson of 3.7 Designs about his thoughts on creating persuasive design patterns, why they're so helpful at driving engagement, and how you can think about persuasive design in the sites you create.If you're looking for a clever new look at how you design the sites you create, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations