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Barbara Wardell and Ernesto Cullari run an agency that focuses on geofencing. This embraces a growth hacker mindset that strategically focuses on identifying and amplifying their clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making their efforts truly game changing and successful. Questions · Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today. · Can you share with our listeners in the most simplest layman terms, what exactly is geofencing? · Organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? · Do you find that the behavior based on the geographic location or even the culture of the country, impacts how geofencing works? · Now we'd also like to hear from both of you, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Can you also share with me maybe one or two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, whether personally or professionally. · Now, can you also share with our listeners, what's the one thing that's going on in your lives right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, we always like to wrap our episodes up by asking our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Barbara and Ernesto's Journey Me: Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today? Barbara Wardell: Barbara shared that she and Ernesto met during Covid at a Halloween party, believe it or not, before they started their company together, they became friends. And her journey is she's a mom of two, and she was in the medical industry, specialty medicines for a long time, and then Covid hit, and then she and Ernesto met at a Halloween party, became friends, and then they started Cullari & Wardell, a geofencing ad agency, and a little over two years, they've been killing it, so growing small businesses. So, they're really lucky to do that. Ernesto Cullari: Ernesto stated that as Barbara said, they met during Covid, they both have a medical background. For years, he was a Surgical OR Med Rep, so he would be working in the operating room with physicians utilizing novel technology to do abdominal body wall repair, post breast reconstruction after cancer and things like that. During the day, he moonlit as a professional songwriter, so he had songs on Disney radio, country radio, that he wrote for other artists. And along that journey, he became a songwriter. So, the mystery during his creative time was always wondering how to sort of growth hack, how to break an artist out into the mainstream. And they had a lot of success doing that. Paulie Litt from the show Hope & Faith, ended up having a number one song on Disney radio, which they wrote for him, and then had a top 100 song, and then top 15 country music song that he wrote for an artist named Bailey Grey. And so, it does lead them up to Covid, because when Covid struck, part of their content, so he got more into advertising and marketing, and a lot of their clients just dropped off. And the problem that needed to be solved was how do you rebuild foot traffic, particularly in a market where the government won't let you open, when they do let you open, people are going to be slow to come back to retail. So, what do we do? So, putting that growth hacker hat back on to when he was a songwriter, he looked into geofencing, and that was about 4 years ago, and then 2 years into his journey of mastering, doing his 10,000 hours of studying geofencing technology, he and Barbara met, and it became a passion of theirs, and throughout their conversation, to help small businesses, to help them bring people back in. People like the retail experience, people like the in-person experience, and geofencing is a powerful tool that uses satellite technology to draw virtual fences around locations of interest. It could be your competitors, and they use that to capture their devices to send ads to their devices when they come into one of their locations after seeing one of your ads, the satellite pings them and alerts them that a new GPS verified visit has taken place. And he and Barbara do about 5000 satellite verified visits in the US, Canada and Australia every month. What is Geofencing? Me: Now, for those of our listeners that are tapping into this episode when it's broadcasted and they're getting a chance to listen into this awesome content, can you share with them in the most simplest layman terms, what exactly is geofencing? Ernesto Cullari: stated that in the simplest terms, it is a form of advertising that uses your phone and when you walk into a location that they've identified with a satellite, he's drinking a cup of coffee at a coffee shop that he bought it at. And then in his surrounding areas, there's about 7 other coffee shops. Well, if he wants to show why he's better, he would use geofencing to draw a virtual fence around his competition. Once someone walks into a competing coffee shop with their mobile device, he can then capture their device and then send ads to their device. And the wonderful part is, is when after seeing his ad, come back to his coffee shop, he could say, “Wow, because of my ads, because I used geofencing to target their devices in my competition stores, I've therefore just measured 50 visits this month.” So, it's critical because none of us are made of money, and advertising dollars for the small business is scarce, so we want to use our money wisely. And big companies like Chipotle, Chipotle, by the way, the CEO of Chipotle just got hired at Starbucks. Me: I saw that yesterday. Chipotle during Covid, utilized, he thinks it was one of their vice presidents came up with this idea, “Hey, let's use geofencing. I heard it works.” Well, during Covid, Chipotle was able to triple their curb side pickup from using geofencing. They saw where other people were picking up food, and then they decided to target those locations and let them know that, “Hey, Chipotle has curb side pickup.” So, Chipotle did so well that Starbucks needs to learn from them. As you know, a lot of Starbucks locations have been closing throughout the country, and they picked off talent from Chipotle, and he has no doubt that that talented team is going to be helping Starbucks turn around, but geofencing is part of that story. Me: So, now our listeners have a good idea of what geofencing is and also what your organization does. How Does Using GeoFencing as a Marketing/Advertising Tool Affect CX? Me: Now let's tie all of that back into the customer experience, right? Because we're all about navigating the customer's experience. So, you have marketed and advertised to the organizations to say, hey, you can come to this organization based on the geofencing marketing initiatives that you've put in place. Now, can you share with me how it is that the customer experience is addressed in this for example, like with your clients, because I find, for example, people spend a lot of money on marketing and advertising, not sure what the cost point is for geofencing compared to traditional media like the radio or newspaper, if it's significantly cheaper. But I find that a lot of times, organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? Barbara Wardell: shared that for their end, it's the advertising end, they don't deal with the customers per se. The places that people go with their smartphones is indicative highly of the products that they buy. So, when they go into a geofence, what they see is they're open on an app, because they're on apps or on the wide-open web, they're not on Facebook, Instagram, Google. So, when they actually go into that geofence and they're on an app, they will see an ad for one of their customers, and from that, if they toggle it or click it, they will see a map how to get there. Once they go into that store, whether it's that day or 90 days later, the satellite will ping them. So, that part is their end. What they go into the store is on the customer itself of how they treat their customer. And Ernesto has some insight on that as well. Ernesto Cullari: shared that when they do a consultation with a client, one of the first things they ask, they're one of the largest advertisers for laundromats in the world, so small business owners have discovered that owning a laundromat is a very good business, you're serving your community, you're providing a great service, but it's very important to set up realistic expectations. So, he and Barbara, when they consult a company, they want to find out even, “What kind of doors you have?” “Do you have doors that are particularly when moms and dads are coming in with their kids, are the doors automatic? Are they wide doors?” “Are you operating new machines?” Because they want to set up realistic expectations for the end consumer. So, when they work with one of their clients, they do ask them how their operations run. They've been very fortunate to attract top operators in communities across the US, but when it comes to restaurants and spirits companies and hotels and HVAC and doctors and things like that, service providers, they do want to make sure that the product that they say they're offering is the end user experience that the customer has. But as Barbara said, it's not their responsibility to make sure they do operations well, but they advise them, “Hey, get your operations down, and let's make sure the promise that we give is matched with the in-store experience.” Barbara Wardell: shared that that's something they think that is very important. So, that's why they do a lot of research before they take on a client. They ask them a lot of questions to make sure that they're doing what they're promising in their ads, because you don't want that customer to come in and say, “Okay, this is not what the promise was, right?” Then they won't come back. Ernesto Cullari: shared that they're concerned about their numbers; in order to do well for you, they need to be telling the truth. There needs to be truth in advertising, and they don't want their numbers as a company to be impacted because they're committed to delivering as much as 5000 visits a month, and if their clients are not on their end, providing the proper customer experience, it does impact him and Barbara. So, they're very competitive, they want to make sure they uphold the things that they say they're going to do, and they tend to advise their clients 100% of the time to do the same to make sure they're matching the experience with their ad promise. The Impact of Geofencing Me: So, in the feedback that you just provided, it got me thinking to the fact that, do you find geofencing it's most effective or impactful based on your geographical location. So, is it that you primarily operate in the United States, in North America? And do you find that geofencing would be different based on, let's say, a customer who is in Nigeria, in Africa, or a customer who is in Kingston, Jamaica, in the Caribbean? Do you find that the behaviour based on the geographic location or even the culture of the country, impacts how geofencing works? Is that data that you're able to provide as well to the clients? Barbara Wardell: Yes. So, they're right now in Australia, Canada and the United States, and there is a culture difference when you advertise in a different country, they found that a lot has to do, they do a lot of studies before they break into another country, to make sure that they understand the behaviours and kind of they do a listening device that kind of listens to the area to see, because they track mobile foot traffic, right? So, that's one of the things that they do to work on their geofencing, so they already know when they go into that area, what the culture is like, and also talking to the customer as well to understand the area. And also, they do a listening device or a foot traffic study to understand the area that they're targeting. Ernesto Cullari: Agreed, Barbara said it perfectly. They do set up listening campaigns, and it's basically a beacon to measure, he'll give you an example, Australia, for listeners that haven't been there, he and Barbara have not been there, but when they look at it via satellite, you have these communities that are densely populated, and then you have hundreds of 1000s of acres of wide open space. So, they really need to do due diligence and measure the amount of devices that are available in an area before they market to them. So now, they haven't tested yet whether this works in Africa or South Africa, but right now, they're for sure it works all throughout Asia and it's a matter of so say, Nigeria, for example, they would have to set up a listening campaign, they would have to measure the amount of devices that are available and then determine what kind of devices are they. Are they iPhones, Samsungs and Androids, or are they flip phones and some other mixture of devices and that will impact what kind of the ads they use. Me: All right. So, that definitely answers my question, and I think it will help to guide the listeners as well in terms of if they're small business owners, or even working in organizations with small business owners that they can definitely identify if this is something that would benefit them and benefit creating more traffic for their organization, generating more customers and hopefully impacting their customer experience. App, Website or Tool that Barbara and Ernesto Absolutely Can't Live Without in Their Business Barbara Wardell: When asked about online resource that they cannot live without in their business, Barbara stated that she thinks it's the foot traffic study only because it gives them a lot of information before they even launch a campaign for any one of their customers. It is something that they can see a half hour before and a half hour after the customers, where they go from that that area, or that specific customer, and also for a year, they can go back for a year to look at that traffic and see where those customers go. Ernesto Cullari: He thinks for himself, he has his hand in a lot of working on the creatives for clients. And even though there are wonderful platforms out there, like the whole Adobe Suite, which includes Premier, Photoshop, Lightroom and all that, and Adobe Illustrator, and he thinks they're all great. But he likes the prosumer which are applications that anybody off the street could use. So, if you're a small business owner or even a big business owner, and you want an application where you don't need to go to your team or your assistant, you want to be able to do something yourself, Canva is a wonderful platform that he has actually, when he works in Canva after working in something like Adobe, his turnaround time sometimes in Canva is so much quicker because it's made for dummies. Canva is made for dummies. So, he loves Canva, and also, they manage designers, and those designers, they work in Creatopy, again, so that's a prosumer, anybody off the street could use that website, it makes great looking html5 ads. And again, as someone who manages creatives, if he doesn't like something, can go into Creatopy, and he could fix it himself. So, he thinks no matter where you are in your journey as a business owner, whether you manage a fortune 100 company and you have to deal with your admin, your marketing men and women, or you own a small business and you have to do it yourself, or you're hiring an agency like them, Canva and Creatopy, in addition to the Adobe Creative Suite, are just wonderful platforms. Books that Have Had the Biggest Impact on Barbara and Ernesto Ernesto Cullari: When asked about books that have had an impact, Ernesto shared that he read Confessions of an Advertising Man by Ogilvy, which he thinks is one of the greatest books on advertising you can read. But also, it's not just advertising, it's in general, if you're someone who needs to communicate to the masses or to discrete audiences, small audiences, learning the art of communication is important, and he thinks Confessions of an Advertising Man, he have found invaluable. In addition to Sun Tzu's Art of War, sometimes you have to crush your competition, and you have to be able to have the stomach for it, and strategy is necessary. And Sun Tzu's The Art of War he would also say. And then the Bible. Barbara Wardell: She has to say one of her favorite is Wabi Sabi Love, it's about being in the present and appreciating everything that's in your life at that moment, because it could be gone tomorrow, and she's had that experience, she's read a ton of marketing books, but that's one that's close to her heart. Ernesto Cullari: He shared that Yanique asked earlier about cost effectiveness, and the cost per acquisition and things like that. How does this compare to other forms of advertising? So, he's sure a lot of listeners out there have for various reasons, could be for charity, could be for advertising, could be for marketing. They've engaged in Facebook, Google advertising to promote an event or product. So, he can tell you, doing the engagement using Facebook and then starting with other forms of advertising since then, and he can tell you that geofencing, pound per pound is the Mike Tyson, is the absolute Mike Tyson of advertising. Everyone else is a lightweight. There is no censorship. So, if you run political ads, you will face no censorship of any sort on the geofencing side, unlike Facebook and Google, who will silence you if they don't agree with your viewpoints. And in terms of reach and measurement, dollar for dollar, there's just nothing as effective as geofencing. So, on a $500, he doesn't recommend only spending this, but on a $500 budget per month, you can end up with 20 people coming through your door. I do recommend for five-mile radius that you spend at least $1,000 on your market, that way, if you know the cost per customer, meaning how much money your average customer spends, you have the opportunity to 10 to 30x your return on investment depending on what the value of a new customer is for you. In some of their verticals that they work with, the value of a new customer is $40,000 so on the $1,000 ad spend, if you gain one new client a month, that's a quite impressive return on investment. For other clients they have in the laundry industry, some of their clients are worth 1200 to 2500 a year. So, if they send the 30, 40, 50 customers a month, then that again, is quite a handsome return on investment, agreed. What Barbara and Ernesto is Really Excited About Now! Barbara Wardell: When asked about something that they are really excited about, Barbara shared that they just launched which they're really excited about, their dashboard for their clients so that they can go in and see the reporting instead of them emailing them their reports, so now that they can go into the system and actually on their time and actually look at and see their results of their campaign. Ernesto Cullari: He shared that he's excited about he and Barbara just got finished running a fundraiser from his mother's orphanage in the Philippines. She operates what's called Street Kids Philippine Missions, and she's been there for 15 years with her husband, Matt, and they have rescued kids that were in danger of being sex trafficked, that were eating out of garbage cans, that were basically destitute. And it's their 15th year, they just successfully raised $20,000 and that was simply an online campaign where they used their podcasting studio to talk about what his mom does, and Matt does there. And they're pretty proud of being able to use their resources to help kids that face sex trafficking that would otherwise be destitute. And he would say he's most happy and proud about that development. Where can listeners find you online? Website – www.cullarimedia.com Quote or Saying that During Times of Adversity Barbara and Ernesto Uses Ernesto Cullari: When asked about a quote to they tend to revert to, Ernesto shared from The Art of War, “He whose forces are of one mind will be victorious.” Barabra Wardell: She shared that mainly, she always tells herself to be in the present moment and not get sidetracked by other things that are going on. But she can't think of a quote right now. Me: Thank you so much for taking time out of your very busy schedules and hopping on our podcast and sharing all of these great insights as it relates to geofencing and the impact that it can have on 10x'ing your business, getting new clients, the advantage that it has over traditional media, advertising and just the opportunity for you to understand your customer base a little bit more, get an idea of where they're coming from and why they're coming to you, so you can continue to build on that and even exceed their expectations. So, I think it was a great conversation, and I just wanted to extend my deepest gratitude to you both. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Links • Confessions of an Advertising Man by Dave Ogilvy • The Art of War by Sun Tzu The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!
Letting love into your life is not just about outward appearances and actions. You need to look inward and root out the energetic barriers that block love and keep you stuck. In Episode 12, Nancy encourages us to kick off 2024 by taking an honest look at the physical and emotional spaces in our lives. How open are you to finding something real and lasting? Are parts of you resisting change? Are you putting up roadblocks to love? In this episode, Nancy tells an illuminating story: A few years ago she was chatting about finding love with Arielle Ford, the bestselling author of Wabi Sabi Love. She told Arielle that she had a bedside lamp that had been broken for years. Arielle immediately said, “You've got to fix that lamp!” As soon as Nancy had it repaired, a cascade of events quickly led to love. Moral of the story? Don't leave things broken, unattended, and gathering dust in a corner. Don't fool yourself into thinking you're open and ready when, deep down, your light is turned off.(11:30) “Don't leave things in your life shuttered, don't leave them broken, collecting dust. Give attention to the parts of your romantic life you want to ignite. Create a mindset where you truly are ready to receive love.”*Mentioned in this episode: Arielle Ford - Wabi Sabi Love
Ever wondered if there's more to love than meets the eye? Join us on a riveting journey with Arielle Ford, acclaimed author and love guru, as she peels back the layers of this complex emotion. In this episode, Arielle, armed with insights from her bestseller 'The Love Thief,' takes us beyond the surface-level allure of infatuation. Prepare to dive deep into the transformative power of love, where the thrills of new romance and the wisdom of enduring connections intersect. Arielle challenges us to rethink everything we thought we knew about love. From the myth of soulmates to the practicalities of maintaining a lasting bond, she reframes love as an ever-evolving adventure. It's not just about feelings but about deliberate choices, daily commitments, and a way of living. Through her expert lens, we explore how forgiveness, empathy, and understanding different love languages are crucial to nurturing successful relationships. Don't miss this thought-provoking episode that promises to redefine your understanding of love in the modern world. About Arielle Ford Arielle Ford, acclaimed as the "Cupid of Consciousness," is a distinguished love expert, author, and speaker. Her mission is to guide individuals in finding, cherishing, and becoming love. Arielle is the award-winning author of the international bestseller "THE SOULMATE SECRET" and other influential books like "Turn Your Mate into Your Soulmate" and "Wabi Sabi Love." Her debut novel, "The Love Thief," is celebrated for its compelling narrative of love and transformation. Arielle's work embodies her commitment to helping others discover the depths of true love. You can watch the video of the interview on YouTube Find Out More About Arielle Ford Visit Arielle's Website Connect with Arielle Ford on Facebook Follow Arielle on Instagram @arielleford44
In this episode, I sat down with my dear friend and former publicist Arielle Ford. Arielle is a famous book publicist who has launched some of the world's top self-help and spiritual authors. She's also a celebrated Love and Relationship Expert, Speaker, and Coach. And Arielle has written 11 books of her own, including the Hot Chocolate For The Mystical Soul series, The Soulmate Secret, and Wabi Sabi Love. Now, Arielle has ventured into writing her first novel, The Love Thief, a romantic, spiritual thriller impossible to put down once you pick it up. In this episode, find out why Arielle is called "The Cupid of Consciousness" and "The Fairy Godmother of Love." Over the years, Arielle has helped me recognize the beauty of my relationship with my husband and she's shown me how to make it more miraculous. Her mission these days is to help people Find, Keep, and Be Love. Arielle shares one of her biggest ah-ha moments--what people confuse with manifestation. And If you've experienced hurt or betrayal, Arielle's wisdom can help you heal your heart and soul. The best part? Arielle tells us what she does just before the most unbelievable miracles happen. Today, Arielle talks about how she lives in the Miracle Zone and taps into her spiritual toolkit daily, delving into the importance of loving your own imperfections and how to reframe the differences between you and your partner. You'll learn about the physical state of being in love, shifting your relationship to miraculous, and so much more! Every time I've surrendered at the deepest level, that's when the biggest, most unbelievable miracles happen.” - Arielle Ford What we talked about: The keys to living a miraculous life (4:31) What people often get confused about with manifestation (7:41) Arielle's inspiration behind The Love Thief (14:43) Arielle dives deeper into the miraculous process of writing her novel (18:49) How we can shift our relationships to be more miraculous (22:19) The importance of loving ourselves through the imperfections (28:50) Using a spiritual toolkit (28:50) Arielle's event for healing your heart and soul from betrayal (31:35) How there's no shortage of love in the world (34:33) Favorite quotes from the episode: “I completely surrendered and just gave it up to God and said, Okay, I am lost. I don't know what to do. I don't think I can suffer anymore. So I promise you just show me a sign. Give me a baby step. I don't have to know where it's going, I'll take the baby step. And every time I've surrendered at the deepest level, that's when the biggest, most unbelievable miracles happen.” - Arielle Ford “The happier we are, the more easily we draw to us everything we want. Every moment of every day, we're sending out energetic signals that are felt by the people around us. And this explains why a desperate person draws to himself or herself more desperation, while a person who is already fulfilled becomes a magnet for greater fulfillment.” - Arielle Ford “No matter how long your soulmate wish list is, you're gonna get stuff you never asked for. That turns out to be the greatest gift that you didn't know you needed.” - Arielle Ford Connect with Arielle: Website The Love Thief Connect with Us: Website Instagram Find Your Miracle Superpower https://www.facebook.com/groups/livinginthemiraclezone/
The Cupid of Consciousness has a new release! The Love Thief, novel and soon-to-be streaming series, is described by its Hollywood producer as Eat, Pray, Love meets Dirty John. Longtime friend of Joy School Arielle Ford is a leading personality in the personal growth and contemporary spirituality movement, a celebrated love and relationship expert, and author of eleven other books including the international bestsellers The Soulmate Secret and Wabi Sabi Love. This juicy episode could change your definition and understanding of love! Connect with Lisa McCourt JOY School and Happiness Life Coaching Arielle Ford Learn more about your ad choices. Visit megaphone.fm/adchoices
Arielle Ford was a highly successful agent and publicist who represented some of the world's top self-help and spiritual authors. Then she became an author herself, writing 11 non-fiction books including Wabi Sabi Love and The Soulmate Secret, which launched her on a new career as a respected coach and speaker on the subject of love and relationships. Now she's published her first novel, The Love Thief, about the spiritual transformation of the main character, an American woman who finds herself in India. We spoke about why she wrote the book, the plot and characters (without giving anything away), and why fiction can be especially transformative for both author and reader alike. Get the book The Love Thief Connect with Arielle Ford here Find book by Philip Goldberg and other MindBodySpirit.fm podcast hosts in the online store Sign up for your chance to see the documentary film Gratitude Revealed for free! https://mindbodyspirit.fm/showcase/gratitude/ Connect with author, speaker, spiritual counselor, and writing coach Philip Goldberg Learn more about your ad choices. Visit megaphone.fm/adchoices
What does it really mean to find or have a soulmate, and what role does that play in our lives? Longtime friend of Joy School Arielle Ford is a leading personality in the personal growth and contemporary spirituality movement, a celebrated love and relationship expert, and author of eleven books including the international bestsellers The Soulmate Secret and Wabi Sabi Love. This juicy episode could change your definition and understanding of love! Arielle Ford- Find Love, Keep Love, Be Love Lisa McCourt - JOY School Happiness Life Coaching Learn more about your ad choices. Visit megaphone.fm/adchoices
Stress eating is a habit that many of us are all too familiar with. But in times of need, it makes sense right? We typically reach for the foods that bring us comfort. The issue arises when we find ourselves in periods of prolonged, chronic stress, with food being our savior. That's when it becomes a habit that we need to take a deeper look at. In this week's episode with Marc David, we're doing exactly that. Marc is the Founder and primary teacher of the Institute for the Psychology of Eating. He's a leading visionary, teacher, and consultant in Nutritional Psychology, and the author of the classic, groundbreaking, and bestselling books Nourishing Wisdom and The Slow Down Diet. For more than three decades Marc has paved the way in eating psychology and nutrition and I'm excited to talk to him today about: The importance of our relationship with food and its impact on our highest potential. The impact of stress on our appetite, digestion, and overall health. Common causes of emotional eating (e.g. binge eating) and how to identify them. How the Slow Down diet works and its relation to stress impact. The physiological impacts of fast eating. Roadblocks to having a healthy relationship with food & everlasting self-love. The interconnection between beauty & confidence. And so much more! Episode resources: Learn more about Marc David (website) Watch the trailer for Hungry for Change (film) You can discover Arielle Ford's bestselling book, Wabi Sabi Love (book) Discover the ultimate transformational food experience with our signature Clean Eating Program (guided program) I know that the Food Matters community has struggled with stress eating in the past, and with uncertain times like these, I knew Marc would have some sage wisdom to share. I hope you benefit from this conversation as much as I did.
Ford, Arielle (2012). Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships. HarperOne: New York. This Valentine's Day give your partner the gift of loving their shortcomings. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/xan0/message
Intimacy is the first ingredient in a relationship and is important to learn how to love our imperfections and accept the other person's imperfections too. https://millionaireflix.com/affiliate/eva
Wabi Sabi Love - The Art of Imperfection and Loving the Imperfection --- Send in a voice message: https://anchor.fm/rebootyourrelationship/message
The Fourth Space welcomes Nancy Golden! Nancy is a leather accessory designer, mother, breast cancer survivor, and so much more! Listen as she shares her energy, passion, stories and family dynamic with us in the Fourth Space. Timeline: [1:30] Marla introduces the guest of the episode and her dear friend Nancy Golden.[2:22] Nancy shares her definition of an artist and her first experience with leather. [5:05] Let’s talk about Wabi Sabi Love![8:18] Marla asks Nancy about her creative process and Nancy says her process was simple - she dreamt of all her interior designer projects.[11:10] Learning to trust yourself enough that you are willing to walk away from something for something else that’s better.[11:49] Nancy shares her breast cancer story.[16:50] What it's like to have a famous child and how Nate booked his first client. [19:52] How did Oprah find Nate Berkus?[21:15] What is the family dynamic like with Nate’s fame?[22:20] Marla & Lindsey close the show by asking Nancy what she gives a damn about. Mentioned in this episode:Nancy Golden IG: @nancygoldenwearBook: "Wabi Sabi Love" by Arielle Ford (https://www.amazon.com/Wabi-Sabi-Love-Imperfect-Relationships/dp/0062003763)Marni Designer (https://www.marni.com/us)Nate Berkus (https://www.nateberkus.com)Oprah Winfrey (http://www.oprah.com/index.html)Sheri Salata (https://thepillarlife.com/the-beautiful-no/) Social Media:Marla IG: @chefnannybubbyMarla Facebook: https://www.facebook.com/chefnannybubby/Lindsey IG: @lindseybernaystylesLindsey Facebook: https://www.facebook.com/lindsey.bernay Website:www.thefourthspace.com
Using the ancient Japanese idea of illuminating the beauty in imperfection (known as wabi sabi), Wabi Sabi Love provides all the tools necessary for you to experience more balance, harmony, and joy in your relationship than ever before.No matter what stage of your relationship, Arielle Ford delivers the secret to lasting love. To quote Deepak Chopra: "Wabi Sabi Love weds ancient wisdom and modern concerns to create the formula for a sustainable, loving relationship for years to come."
Please welcome Arielle Ford to the Power and Purpose Podcast! I have known Arielle for years, she is the author of the Soulmate Secret, Wabi Sabi Love, Turn Your Mate Into Your Soulmate, and more. In this episode we talk about: -Letting go of beliefs that no longer serve you. -The way to measure how ‘spiritual' someone is. -Turning pain into a gift. -Why the world needs love now, more than ever. A leader in personal growth and contemporary spirituality, Arielle Ford has been living, teaching, and promoting consciousness through all forms of media for 25 years. Her latest book, “Turn Your Mate Into Your Soulmate”, offers practical tools, techniques and actionable steps for readers to move from “annoyed” to “enjoyed.” Learn more at www.ArielleFord.com. Early bird tickets for Claim Your Power Live are ending soon! Claim Your Power Live 2018 is a one of a kind live event experience to hack your nervous system, dissolve hidden trauma that's keeping you stuck & finally thrive in your purpose. Click here to register: www.ClaimYourPowerLive.com
Aired Wednesday, 21 March 2018, 8:00 PM ETArielle Ford – Your Holiness: Discover the Light WithinEvery generation has its thought leaders who leave an indelible mark on the world. Born of their personal pain, experience and life lessons, these leaders rise to bring wisdom and light so that others may benefit, heal and grow. Our generation was blessed with the enduring wisdom and presence of Debbie Ford.Debbie was a New York Times best-selling author of ten books. Her first masterpiece, The Dark Side of the Light Chasers, transformed the lives of hundreds of thousands of people by showing them how to embrace their shadow selves and find wholeness. Followed by groundbreaking books including Spiritual Divorce, Secret of the Shadow, The Right Questions, Why Good People Do Bad Things and the Best Year of Your Life, Debbie’s literary legacy was thought to be completed with her transition in February 2013.But death was not the end of sharing wisdom for the determined Debbie and her magic continued when her beloved sister, Arielle Ford, was mystically guided to bring to fruition a book that Debbie wrote sometime in the last years of her earthly adventure.My guest this week on Destination Unlimited is my dear friend Arielle Ford. She joins us to share the story of her sister’s amazing life and afterlife. Arielle is the best-selling the author of The Soulmate Secret, Wabi Sabi Love and Turn Your Mate into your Soulmate. She is also renowned for her work helping to launch the best-selling careers of Deepak Chopra, Maryanne Williamson, Neale Donald Walsch and of course, her little sister Debbie Ford. She joins me this week to discuss Debbie’s “heaven sent” book, Your Holiness—Discover the Light Within.
Tune in as Arielle Ford joins us on "Awakening with Marla" to discuss relationships, soul mates, and her new book Wabi Sabi Love. You'll want to take notes for this one!
Tune in as Arielle Ford joins us on "Awakening with Marla" to discuss relationships, soul mates, and her new book Wabi Sabi Love. You'll want to take notes for this one!
Have you ever wondered what it takes to find the love of your life? Is it your dream to find a life partner who will love, cherish, and adore you? Have you ever wondered what happens to people once they cross over to the other side? BIG LOVE is the theme of this inspiring show as Bill and Lisa talk with Arielle Ford (acclaimed relationship expert and best-selling author of The Soulmate Secret, Wabi Sabi Love, and Love on the Other Side) and Brian Hilliard, her husband and soulmate—whose mission is to spread joy and love wherever he goes. These two together are lighting the world up in love! Lisa found her soulmate Bill Free because of Arielle's book The Soulmate Secret, which she read (and followed religiously!) in 2010. Arielle says: "Love is quite simply the most precious possession in existence. The universe is set up to deliver the people and things into our lives that are consistent with our personal belief system." Come listen and join in as Brian and Arielle share their story of how they met, along with powerful ways to create MORE LOVE in your life. For more information about A Course in Miracles and the Teachers of God Foundation, please visit eachersofgod.org.
2014-11-20: Today Tim McDonald riffs about how he's able to remain focused on his consistent purpose of giving back and what success means to him. Tim is known around for changing the world, making a social impact, and being a believer of loving all. He's a purveyor of purpose at Be The Change Revolutions and the Co-Founder of CreatingIs and Stories.nyc. He's been able to help instigate a movement of giving, by amongst other things, being a passionate supporter of #NoKidHungry. Speaking of giving, Giving Tuesday is the Tuesday following Thanksgiving and will help you feed both your soul and your spirit, while helping a plethora of charities all across the globe. Tim mentions Wabi Sabi Love, a book about finding perfection in the imperfections. You can support Tim by supporting No Kid Hungry, or joining the social call to action on their Promotions page. Tim's personal site is at TimMcDonald.me or connect with him on Twitter: @tamcdonald.
Arielle Ford has spent the past 25 years living and promoting consciousness through all forms of media. She is the author of international bestseller "The Soulmate Secret" and "Wabi Sabi Love". Arielle has been called The Fairy Godmother of Love. Join us and learn how to find your Soulmate.
Arielle Ford has spent the past 25 years living and promoting consciousness through all forms of media. She is the author of international bestseller "The Soulmate Secret" and "Wabi Sabi Love". Arielle has been called The Fairy Godmother of Love. Join us and learn how to find your Soulmate.
Tune in as Arielle Ford joins us on "Awakening with Marla" to discuss relationships, soul mates, and her new book Wabi Sabi Love. You'll want to take notes for this one!
Laura Powers interviews Arielle Ford, author of Wabi Sabi Love. For more information about Healing Powers Podcast, tv, events and more, go to www.healingpowers.net.
What does it take to find your soul mate? And what do you do once you've found him or her? In a special edition of Wellness For The REAL World, Dr. Veronica speaks with expert Arielle Ford, author of Wabi Sabi Love and The Soulmate Secret.
Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships, is devoted to exploring the simple, fun and effective ways to apply Wabi Sabi to our love relationships. Find the beauty and perfection… in each other's imperfections... “Going from annoyed to enjoyed!”