Podcasts about Wardell

"Thank god the boys are funny because they sure as hell all can't fight!".....all jokes aside we are extremely proud of our man buster. Gibo and Buster unpack what was the Podcast Royal 2.0. Thanks for the memories and support FLOG Nation!Buster brings the goods and the lads rip into some Wardell pies. Good lord they were divine! "Wake up Keith" Buster gives his friend and fellow flog listener a call, unfortunately for Keith and his wife it was 2am over in the states. All we can say is the lads are now huge fans of nooding fishing. Hosted on Acast. See acast.com/privacy for more information.

Jack Wagner (former cohost of Yeah, But Still and current host of Otherworld) and Johnny Wardell (Brandon's cousin) reunite for the day 1 YBS heads at BJS Radio HQ. Johnny brings his laptop and trademark segments and eventually we start talking about “Love on the Spectrum” and “Down For Love” for a while.The BJS Chili Cook Off standup show is THIS FRIDAY in LA at Bad Ladder https://www.eventbrite.com/e/the-bjs-radio-chili-cook-off-tickets-1324604701319 For the full episode and the entire YBS patreon archive join us at https://www.patreon.com/thebrandonjamelshow

Are you familiar with the concepts of loccation intelligence and geofencing? If these ideas are new to you or you are looking to get some additional insights on these topics then today's episode is for you. Our guests today are Barbara Wardell and Ernesto Cullari, who are digital marketing experts.TODAY'S WIN-WIN:Geo fencing allows you to hyper focus on your local area.LINKS FROM THE EPISODE:You can visit our guest's website at: https://www.cullarimedia.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Get a copy of our guest's book: CLICK HERE.If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/ernestocullari/https://www.instagram.com/ernestocullarihttps://kitcaster.com/barbara-wardell-and-ernesto-cullari/ABOUT OUR GUESTS:Barbara Wardell, Cofounder CFO, of Cullari Wardell. Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. Ernesto Cullari, Cofounder CMO, of Cullari Wardell. Ernesto is a writer, commercial photographer and commercial director, as well as our Chief Marketing Officer. He's experienced at managing all aspects of content creation and digital ad creation, ad management, distribution, and optimization. He is a pioneer in the field of geofencing. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Deze podcast blijft gratis voor jou dankzij de ondersteuningvan verschillende sponsors. Vitals (https://www.vitals.nl/), ontwikkelt makkelijk opneembare voedingssupplementen met optimale dosering. Luisteraars van de podcast krijgen 15% korting via dezelink https://www.vitals.nl/?voucher=lendenys. Gebruik actiecode lendenys voor 15% korting.Neem ook een kijkje bij hun kennispartner StichtingOrthokennis (https://www.orthokennis.nl/) voor webinars en nieuwsbrieven over wetenschappelijk onderbouwde informatie.------------------------------------------------------​ Wardell Amerika is een Nederlandse neuroloog en de oprichter oprichter van Stichting Wardell's Health Solutions (https://wardells.nl/). Tijdens zijn geneeskundestudie realiseerde hij zich de kracht van een gezonde leefstijl bijhet voorkomen en verbeteren van diverse aandoeningen, zoals migraine, hoge bloeddruk, diabetes en obesitas. In 2023 richtte hij met een groep vrijwilligers de stichting op om integrale zorg te bieden voor mensen metmigraine, waarbij de optimale balans tussen leefstijl en medicatie centraal staat (https://pacea.nl/).Voor mensen die op zoek zijn naar zorgverlenersgespecialiseerd in holistische migrainebegeleiding, biedt Pacea een kwaliteitsregister aan. Dit register bevat professionals die door Pacea zijn getraind om mensen met migraine op een holistische wijze te begeleiden. U kunthet register vinden op https://pacea.nl/register.------------------------------------------------------Mijn boek Waar rook is, is vuur ligt nu in de boekhandel.Tien jaar geleden had ik chronische rugpijn, darmproblemen en weinig energie, en geen enkele gezondheidsprofessional kon me écht helpen. Pas toen ik mijn levensstijl radicaal aanpaste, begon mijn lichaam te herstellen. Dat proces inspireerde me om dit boek te schrijven – eigenlijk voor mezelf, tien jaar geleden.In Waar rook is, is vuur neem ik je mee in de verborgen wereld van chronische ontsteking – een sluimerende krachtachter veel moderne ziektes. Ik leg uit hoe ontsteking werkt, hoe het je lichaam beïnvloedt en vooral: wat je eraan kunt doen. Geen droge wetenschap, maar heldere inzichten en praktische stappen waarmee je zelf aan de slag kunt.Als dit boek ook maar één persoon helpt zoals ik had gewild dat iemand mij toen hielp, dan ben ik al blij. Ga naar lendenys.eu en grijp je exemplaar!------------------------------------------------------De wetenschapscommunicatie en uitdieping van de LifeMepodcast afleveringen gebeurt via instagram: @Len.de.nys------------------------------------------------------Verloop van de aflevering:00:00-Intro 1:30- Samenwerking Vitals2:30- Intro Wardell Amerika9:00-Wat is migraine22:00-Migraine triggers25:00-Is migraine op te lossen29:00-Traditionele aanpak van migraine35:00-Integrale behandeling van migraine52:00-FAQs over migraine65:00-Praktische tegelwijsheden van neuroloog Wardell------------------------------------------------------De host van de LifeMe podcast is Len De Nys:Instagram: @Len.De.NysTwitter: @LenDeNysLifeSite: https://lendenys.eu/

Sami talks with Steven Wardell, managing partner of Wardell Advisors LLC, about the lacking tech developments within the healthcare sector. Together they assess why digital health products have failed to maintain the same pace as other consumer technology, the difficulties and regulations involved when develop technology for the health sector and whether AI could finally bridge the gap to play a larger role in medical assessments and data management. — You can email Steven directly at steven@wardelladvisors.llc.com or connect with him over on LinkedIn (https://www.linkedin.com/in/stevenwardell/). If you've enjoyed listening to Steven talk and would like more, check out his podcast here over on Spotify (https://open.spotify.com/show/42dV5Wnag97l2rtIDpxmlJ) and Apple Podcasts (https://podcasts.apple.com/us/podcast/digitalhealth-investortalk-show/id1739850633). Your host for this episode has been Sami Birnbaum. Sami can be found through his website (https://samibirnbaum.com) or via LinkedIn (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.

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In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

Wardell and Bron turn back the clocks to 2016 and took over last night. Antman gets dealt his 16th tech of the season, gets ejected, and murders tickets worldwide. We take a look at the big Friday NBA slate and highlight a couple value props. Last but not least, Alex shares a +1700 NHL Future he's on, and we take a look at the MLB Future market as we're only one month away from Opening Day.Hosted by: Alex Jacobs & Manny Ruffinhttps://x.com/AllDayBetsPodhttps://www.tiktok.com/@alldaybetspodhttps://www.instagram.com/alldaybetspod

Send us a textIn this episode of the Midlife with Courage podcast, Kim welcomes guest Amber Wardell, PhD, a doctor of psychology and a contributor to Psychology Today. Amber shares her journey and insights on marriage, motherhood, and mental health. She discusses her new project focused on 'aging defiantly' and her book 'Beyond Self-Care Potato Chips: Choosing Nourishing Self-Care in a Quick-Fix Culture'. Amber talks about her personal experiences, including an inspiring home birth story, her separation and reconciliation with her husband, and the importance of individual therapy. They also explore the pressures on women to conform to societal expectations and the critical need to prioritize self-care and personal growth at any age.00:00 Welcome to Midlife with Courage00:28 Meet Amber Wardell: Doctor of Psychology01:09 Aging Defiantly: Amber's New Project01:25 Amber's Most Courageous Moment02:45 Amber's Journey to Writing Her Book04:28 The Importance of Self-Care04:43 Losing and Finding Herself07:51 Therapy and Reconciliation23:11 Compassionate Feminism and Public Discourse27:01 Amber's New Project: Aging Defiantly30:42 Where to Find Amber Wardell31:56 Final Thoughts on Self-CareYou can find the free download that Amber talked about (along with two more) on her website by clicking HERE as well as links to her book and podcast and so much more. Support the showKim Benoy is a retired RN, Certified Aromatherapist, wife and mom who is passionate about inspiring and encouraging women over 40. She wants you to see your own beauty, value and worth through sharing stories of other women just like you.Would you like to get a "sneak" listen to each podcast? Subscribe to my website to get my weekly inspirational message and a link to that week's podcast a day ahead of everyone else! Just click the link below to get on the list! SUBSCRIBE WEBSITEFACEBOOK

Join John Golden as he chats with marketing professionals Barbara Wardell and Ernesto Cullari about how geofencing is transforming the advertising landscape. Discover how small businesses can use this innovative technology to send targeted ads to potential customers based on their location. With practical examples, including a laundromat's remarkable success story, and expert insights into maximizing ROI while maintaining data privacy, this episode is a must-listen for marketers seeking to combine creativity and precision in their campaigns.

Join Wendy Valentine as she chats with Dr. Amber Wardell, psychologist, Psychology Today contributor, and author of Beyond Self Care Potato Chips. In this inspiring conversation, Amber shares the science of reframing our minds, rewiring our neural networks, and embracing nourishing self-care in a quick-fix culture. Get ready to ditch those metaphorical “potato chips” and embrace deeper, more fulfilling self-care that truly supports your well-being.   What You'll Learn: The difference between quick-fix self-care and truly nourishing self-care How to rewire your brain using “truth trenches” The impact of perfectionism and how to overcome it How to identify and release limiting beliefs Why real self-care isn't always easy—but it's worth it The importance of having honest conversations and building a trusted support circle   Episode Highlights: Amber's Journey: Amber shares her inspiration to become a psychologist, growing up with parents who struggled with mental health, and her mission to eliminate shame around it. Unlearning Limiting Beliefs: How childhood experiences shape beliefs, and how unlearning them is a crucial part of self-growth. Truth Trenches Explained: Amber explains her concept of “Truth Trenches” and how reframing thoughts can rewire the brain. Identifying Truth vs. Lies: Amber provides practical advice on how to differentiate between limiting beliefs and reality. Toxic Self-Care Culture: Amber talks about how social media often presents self-care in a rigid and unhealthy way. The Pendulum of Self-Care: How self-care journeys often start with extremes before finding balance. True Nourishing Self-Care: Amber shares what real, sustainable self-care looks like and how to balance quick fixes with deeper practices. Self-Care in the Abyss: Amber discusses how self-care needs to adapt to life's tougher moments and why “potato chips” self-care is sometimes necessary.  

JA MORANT FROM THE RAFTERS! Coming up on NBA Today...was Temetrius's tomahawk the greatest dunk thrunk NEVER? Say that 3x fast. Plus Steph's turnaround three got Golden State back in the win column, but are the Warriors too reliant on Wardell? We break down their trade market. Can the Cavs put Shai away tonight in OKC or will the Thunder roll in Oklahoma? We get you prepped for tonight's showdown sequel! Learn more about your ad choices. Visit podcastchoices.com/adchoices

JA MORANT FROM THE RAFTERS! Coming up on NBA Today...was Temetrius's tomahawk the greatest dunk thrunk NEVER? Say that 3x fast. Plus Steph's turnaround three got Golden State back in the win column, but are the Warriors too reliant on Wardell? We break down their trade market. Can the Cavs put Shai away tonight in OKC or will the Thunder roll in Oklahoma? We get you prepped for tonight's showdown sequel! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Businesses the world over are constantly searching for more innovative ways to capture the attention of their ideal customer, and often this requires a large financial investment, making it more prohibitive for smaller businesses. Geofencing Technology can start to change that and make it more cost effective for smaller businesses to identify and then communicate with their ideal customers. In today's episode, I'm joined by Barbara Wardell & Ernesto Cullari, Co-Founders at Cullari Wardell, an organisation that specialises in geofencing advertising that enables businesses to reach highly targeted customers. It is a fascinating conversation, and one that opened my eyes to the potential we have through appropriately leveraging technology to drive better customer awareness and engagement. To learn more about geofencing technology and specifically what Cullari Wardell do, please go to: Website - https://cullarimedia.com/welcome-to-cullari-media

Amber Wardell, PhD, is a cognitive psychologist, a contributor toPsychology Today, and an internet personality. Her book, Beyond Self-Care Potato Chips: Choosing Nourishing Self-Care in a Quick-Fix Culture, is one of Paula's favorite self-help books because Amber doesn't sugarcoat life or offer quick-fix gimmicks that never work.    Paula and Amber hashed out self-care and what it really is. You will leave this episode with actionable advice and examples of realistic and fulfilling self-care practices. And guess what? Paula and Amber have also had to learn how to love themselves at one point or another. Soak up their vulnerability and wisdom.    You can find out more about Amber here: Amber Wardell - Marriage, Motherhood and Mental Health 

If a blizzard of romcoms every year have taught us anything, it's that the holidays are RIFE with romantic potential, and that's why today we're doing the holidays! For this festive episode, we read "A Mistletoe Affair (Wintersage Weddings Book 2)" by Farrah Rochon and "Mistletoe & Mishigas (Teachers in Love)" by M. A. Wardell. Our jolly hosts discuss the infallibility of polling data, when Drag Race quotes don't belong in the bedroom, and some of the best future in-laws we've ever read! Support us on Patreon! patreon.com/fmklitpod

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Toxic self-care culture tells women that bubble baths and Botox are the route to happiness and fulfillment. Though these types of self-care can fill us up in the moment, they cannot provide long-lasting nourishment. They are empty calories—the potato chips of self-care. And from them, we can never get full. In the same way, we will not feel fulfilled by reaching for the empty calorie “self-care” trends that toxic, materialstic self-care culture sells us. To fill our exhausted bodies and weary minds, to live fully and authentically, we need the kind of self-care that nourishes. Beyond Self-Care Potato Chips is a call to action for women everywhere to reach instead for nourishing self-care. Though this may sound easy in theory, many women struggle to carry it out. We struggle because we have forgotten how to reach. Our training as little girls taught us that it is polite to be grateful for what we get. To say thank you but I'm full when offered second helpings. To accept the potato chips we are given because there are people on this planet who have none, so how dare we ask for more? Through the narrative voice of a psychologist who is also an exhausted millennial mom trying to keep it all together, Beyond Self-Care Potato Chips explores courageous self-care in the areas of marriage, motherhood, family dynamics, friendships, career life, and mental health. The author's personal stories range from the hilariously-yet-painfully relatable to the resonantly heart-rending. Each of these stories—the beautiful, the sparkling, the sad and the chaotic—teach women something about what it means to reach. What it means to stop settling for potato chips and to instead grasp for the things that truly fulfill. Beyond Self-Care Potato Chips is a mindset—a way of embracing and stepping into all of our divine, feminine power. Get The Book: https://www.simonandschuster.c... About the show: Ash Brown is a force to be reckoned with in the world of motivation and empowerment. This multi-talented American is a gifted producer, blogger, speaker, media personality, and event emcee. Her infectious energy and passion for helping others shine through in everything she does. Ash Said It, Ash Does It: * AshSaidit.com: This vibrant blog is your one-stop shop for a peek into Ash's world. Dive into exclusive event invites, insightful product reviews, and a whole lot more. It's a platform that keeps you informed and entertained. * The Ash Said It Show: Buckle up for a motivational ride with Ash's signature podcast. With over 2,000 episodesalready under her belt and a staggering half a million streams worldwide, this show is a testament to Ash's impact. Here, she chats with inspiring individuals and tackles topics that resonate deeply. What Makes Ash Special? Ash doesn't just preach motivation; she lives it. Her strength lies in her authenticity. She connects with her audience on a genuine level, offering real-talk advice and encouragement. She doesn't shy away from the challenges life throws our way, but instead, equips you with the tools to overcome them. Here's what sets Ash apart: * Unwavering Positivity: Ash Brown is a glass-half-full kind of person. Her infectious optimism is contagious, leaving you feeling empowered and ready to take on the world. * Real & Relatable: Ash doesn't sugarcoat things. She understands the struggles we face and offers relatable advice that resonates with listeners from all walks of life. * Actionable Strategies: This isn't just about empty inspirational quotes. Ash provides practical tips and strategies to help you translate motivation into action, turning your dreams into reality. So, if you're looking for a daily dose of inspiration, actionable advice, and a healthy dose of real talk, look no further than Ash Brown. With her infectious positivity and dedication to empowering others, she's sure to become your go-to source for making the most of life. ► Goli Gummy Discounts Link: https://go.goli.com/1loveash5 ► Luxury Women Handbag Discounts: https://www.theofficialathena.... ► Review Us: https://itunes.apple.com/us/po... ► Subscribe: http://www.youtube.com/c/AshSa... ► Instagram: https://www.instagram.com/1lov... ► Facebook: https://www.facebook.com/ashsa... ► Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/the-ash-said-it-show--1213325/support.

2081 - Barbara Wardell and Ernesto Cullari

Big Tech for Small Businesses: Unleashing the Power of Geofencing with Barbara Wardell and Ernesto CullariHow can small businesses best use cutting-edge technologies? Geo-fencing is a great example, providing location-based advertising to drive traffic, revenue, and ROI for local businesses. What does the future hold for small businesses as they integrate advanced tech to personalize customer experiences?In this episode of the Value Creators Podcast, Hunter Hastings explores these questions with Barbara Wardell and Ernesto Cullari of Cullari and Wardell, a pioneering service provider in geofencing and location-based marketing solutions. Barbara and Ernesto share their expertise in helping small and medium-sized businesses harness advanced technologies to attract customers, increase conversions, and create sustainable growth.They emphasize a customer-centric approach, leveraging tools like GPS tracking and demographic data to tailor highly targeted ads that resonate with local audiences. By combining technology with a deep understanding of small business challenges, they demonstrate how geofencing can deliver measurable results, from attracting new customers to optimizing location choices based on foot traffic studies.Barbara and Ernesto also discuss the importance of hyper-specialization, ROI measurement, and the evolving future of advertising, where AI and privacy-sensitive data play a pivotal role. For small business owners, this episode offers actionable insights into leveraging big tech to compete effectively while maintaining the personal touch that defines their success.This conversation is a masterclass on how to think and act as value creators, showcasing how innovation, technology, and customer focus can unlock new opportunities for small businesses.Resources:➡  Learn What They Didn't Teach You In Business School: The Value Creators Online Business CourseBarbara Wardell & Ernesto Cullari's AgencyConnect with Hunter Hastings on LinkedIn:The Value Creators on Substack

Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands. https://www.youtube.com/watch?v=H3U_CXdCA_4 Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness of geofencing in advertising, sharing stories of how it can transform small businesses by increasing foot traffic and local client engagement. Stay tuned! Resources Cullari Media: Measured Revenue Growth through Geofencing, Amazon Prime Data, and more... Cullari & Wardell on Facebook Ernesto Cullari on LinkedIn

Many people have an unrealistic idea of self-care as bubble baths and expensive shopping sprees. These can be quick fixes, but they aren't what truly nourishes us. My conversation with Amber Wardell explores what healthy self-care is all about, which includes confronting self-limiting behaviors and beliefs, challenging our inner demons, and pushing past our comfort zone. Amber walks us through her own journey, confronting traditional beliefs about settling for what life gives, challenging the notion of reaching for the toxic, unhealthy “potato chips” that are offered by our quick-fix culture. And of course, we talk about how her pursuit of healthy self-care impacted her book-writing journey, including a few tips for aspiring authors. Amber Wardell is a doctor of cognitive psychology and author of the upcoming book Self-Care Potato Chips: Choosing Nourishing Self-Care in a Quick-Fix Culture. She is also a contributor for Psychology Today where she writes about contemporary feminism, and runs a blog where she tackles topics related to marriage, motherhood, and mental health. Show notes: How to do a dream week Learn more about Amber: Website Beyond Self-Care Potato Chips YouTube @Amberwardell Instagram @sensible_amber Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn YouTube @stacyennisauthor To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

Beloved pod vet Cousin Johnny joins us for a very special Thanksgiving edition of The Brandon Jamel Show with a meticulously prepared docket for a BJS After Dark episode recorded at 11pm last night. Happy Thanksgiving from all of us here at the WBJS Radio family.  JOIN THE PATREON FOR OUR UNAUTHORIZED AUDIOBOOK OF SIDE CHICK CATCHING MAIN CHICK FEELINGS 2 + BONUS EPISODES:  https://www.patreon.com/thebrandonjamelshow Come see Brandon at Union Hall in Brooklyn, NY THIS SATURDAY for a hot little last minute hour:  https://www.eventbrite.com/e/brandon-wardell-last-minute-thanksgiving-weekend-saturday-late-show-tickets-1090393459189?aff=oddtdtcreator Jamel will be at Brittany's in Woodbridge, VA December 28th! https://www.eventbrite.com/e/jamel-johnson-live-at-brittanys-tickets-1095580543899?aff=oddtdtcreator

In this insightful clip, Jon Dwoskin, Barbara Wardell and Ernesto Cullari, Co-Founders, Cullari & Wardell, delve into a valuable discussion, focusing on one key insight that can enhance your business today. Their conversation highlights a singular, practical strategy, offering a fresh perspective for entrepreneurs and business owners. Tune in to discover this crucial piece of advice and see how it could be the catalyst for your next business breakthrough. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Barbara Wardell and Ernesto Cullari: Website: https://cwadagency.com/ LinkedIn: https://www.linkedin.com/in/ernestocullari *E – explicit language may be used in this podcast.

In this THINK Business Mini Business Course, Jon Dowskin, Barbara Wardell and Ernesto Cullari, Co-Founders, Cullari & Wardell discuss the fundamentals of geofencing ads. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Barbara Wardell and Ernesto Cullari: Website: https://cwadagency.com/ LinkedIn: https://www.linkedin.com/in/ernestocullari *E – explicit language may be used in this podcast.

Jeff & Will kick off the show by celebrating the podcast's ninth anniversary! They also recommend the movie musical "Glitter and Doom." Jeff reviews "I'll Have What He's Having" by Adib Khorram and "Marshmallow Mountain" by M.A. Wardell and A.J. Truman. M.A. (aka Matt) and A.J. talk to Jeff about their first time collaboration for "Marshmallow Mountain." They discuss how they met and how online friendship turned into becoming co-writers. Matt and A.J. share the inspirations for Marsh and Data, how their writing styles for humor, emotions, and spiciness blended together, and how they went from writing a standalone book to writing a series. Complete show notes for episode 466 along with a transcript of the show are at BigGayFictionPodcast.com. Look for the next episode of Big Gay Fiction Podcast on Monday, November 18. Big Gay Fiction Podcast is part of the Frolic Podcast Network. Find many more outstanding podcasts at frolic.media/podcasts!

In this THINK Business Mini Life Course with Jon Dwoskin, Barbara Wardell and Ernesto Cullari, Co-Founders, Cullari & Wardell share insights on building your life and business, offering practical advice and relatable experiences. Gain valuable takeaways and inspiration that can be applied to your own life journey, whether it's about personal growth, career development, or a specific skill. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Barbara Wardell and Ernesto Cullari: Website: https://cwadagency.com/ LinkedIn: https://www.linkedin.com/in/ernestocullari *E – explicit language may be used in this podcast.

Andrea Wardell is a broker in Kansas, Missouri and Colorado, and is the owner of Wardell & Holmes Real Estate. Andrea specializes in working with local and national investment buyers, Hedge Funds and Real Estate Investment Trusts. She has extensive experience in Residential Single-family Homes, Condos, First-Time Home Buyers, Residential Distressed Properties, Short Sales, Foreclosures and Investor Rehab Sales, Flip Properties, Development, BRRR method, and Short Term Rentals. Watch and learn about her insights on investing in 2024 and investing in Kansas City, Missouri! Instagram: https://www.instagram.com/wardellholmesre/ NOT INVESTMENT, FINANCIAL, LEGAL OR TAX ADVICE

In this For the Journey conversation, Rev. Bill Haley (Coracle Executive Director) talks with Isaac Wardell (co-founder, Porter's Gate Worship Project). They discuss many things, including:- How our worship music can form (or deform) our view of our neighbor- How we relate to other Christians who believe very differently about what following Jesus allows and demands- What really is going on during a Sunday service- How Jesus is the center of it allWe hope you are blessed by this beautiful, expansive, and convicting conversation, and we hope you'll listen to the Porter's Gate wherever you get your music!inthecoracle.org  |  @inthecoracleSupport the show

Amber Wardell, PhD, is a cognitive psychologist and public figure who has built a personal brand based on marriage, motherhood, and mental health. Now boasting over a half million followers on her various social media platforms, she has become a trusted voice of honesty and reliability among women and moms. From a cognitive psychologist, a trusted voice among millennial women, a call to action for readers everywhere to enter their true self-care era that will nourish and sustain them. Through the narrative voice of a psychologist who is also an exhausted millennial mom trying to keep it all together, Beyond Self-Care Potato Chips explores courageous self-care in the areas of marriage, motherhood, family dynamics, friendships, career life, and mental health. The author's personal stories range from the hilariously-yet-painfully relatable to the resonantly heart-rending. Each of these stories—the beautiful, the sparkling, the sad and the chaotic—teach women something about what it means to reach. What it means to stop settling for potato chips and to instead grasp for the things that truly fulfill. Beyond Self-Care Potato Chips is a mindset—a way of embracing and stepping into all of our divine, feminine power. https://amberwardell.com/

Barbara Wardell and Ernesto Cullari run an agency that focuses on geofencing. This embraces a growth hacker mindset that strategically focuses on identifying and amplifying their clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making their efforts truly game changing and successful.  Questions · Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today. · Can you share with our listeners in the most simplest layman terms, what exactly is geofencing? · Organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? · Do you find that the behavior based on the geographic location or even the culture of the country, impacts how geofencing works? · Now we'd also like to hear from both of you, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Can you also share with me maybe one or two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, whether personally or professionally. · Now, can you also share with our listeners, what's the one thing that's going on in your lives right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, we always like to wrap our episodes up by asking our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Barbara and Ernesto's Journey Me: Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today?    Barbara Wardell: Barbara shared that she and Ernesto met during Covid at a Halloween party, believe it or not, before they started their company together, they became friends. And her journey is she's a mom of two, and she was in the medical industry, specialty medicines for a long time, and then Covid hit, and then she and Ernesto met at a Halloween party, became friends, and then they started Cullari & Wardell, a geofencing ad agency, and a little over two years, they've been killing it, so growing small businesses. So, they're really lucky to do that.  Ernesto Cullari: Ernesto stated that as Barbara said, they met during Covid, they both have a medical background. For years, he was a Surgical OR Med Rep, so he would be working in the operating room with physicians utilizing novel technology to do abdominal body wall repair, post breast reconstruction after cancer and things like that. During the day, he moonlit as a professional songwriter, so he had songs on Disney radio, country radio, that he wrote for other artists. And along that journey, he became a songwriter. So, the mystery during his creative time was always wondering how to sort of growth hack, how to break an artist out into the mainstream. And they had a lot of success doing that. Paulie Litt from the show Hope & Faith, ended up having a number one song on Disney radio, which they wrote for him, and then had a top 100 song, and then top 15 country music song that he wrote for an artist named Bailey Grey.  And so, it does lead them up to Covid, because when Covid struck, part of their content, so he got more into advertising and marketing, and a lot of their clients just dropped off. And the problem that needed to be solved was how do you rebuild foot traffic, particularly in a market where the government won't let you open, when they do let you open, people are going to be slow to come back to retail. So, what do we do? So, putting that growth hacker hat back on to when he was a songwriter, he looked into geofencing, and that was about 4 years ago, and then 2 years into his journey of mastering, doing his 10,000 hours of studying geofencing technology, he and Barbara met, and it became a passion of theirs, and throughout their conversation, to help small businesses, to help them bring people back in.  People like the retail experience, people like the in-person experience, and geofencing is a powerful tool that uses satellite technology to draw virtual fences around locations of interest. It could be your competitors, and they use that to capture their devices to send ads to their devices when they come into one of their locations after seeing one of your ads, the satellite pings them and alerts them that a new GPS verified visit has taken place. And he and Barbara do about 5000 satellite verified visits in the US, Canada and Australia every month.    What is Geofencing? Me: Now, for those of our listeners that are tapping into this episode when it's broadcasted and they're getting a chance to listen into this awesome content, can you share with them in the most simplest layman terms, what exactly is geofencing?   Ernesto Cullari: stated that in the simplest terms, it is a form of advertising that uses your phone and when you walk into a location that they've identified with a satellite, he's drinking a cup of coffee at a coffee shop that he bought it at. And then in his surrounding areas, there's about 7 other coffee shops. Well, if he wants to show why he's better, he would use geofencing to draw a virtual fence around his competition. Once someone walks into a competing coffee shop with their mobile device, he can then capture their device and then send ads to their device. And the wonderful part is, is when after seeing his ad, come back to his coffee shop, he could say, “Wow, because of my ads, because I used geofencing to target their devices in my competition stores, I've therefore just measured 50 visits this month.”  So, it's critical because none of us are made of money, and advertising dollars for the small business is scarce, so we want to use our money wisely. And big companies like Chipotle, Chipotle, by the way, the CEO of Chipotle just got hired at Starbucks.   Me: I saw that yesterday.   Chipotle during Covid, utilized, he thinks it was one of their vice presidents came up with this idea, “Hey, let's use geofencing. I heard it works.” Well, during Covid, Chipotle was able to triple their curb side pickup from using geofencing. They saw where other people were picking up food, and then they decided to target those locations and let them know that, “Hey, Chipotle has curb side pickup.” So, Chipotle did so well that Starbucks needs to learn from them. As you know, a lot of Starbucks locations have been closing throughout the country, and they picked off talent from Chipotle, and he has no doubt that that talented team is going to be helping Starbucks turn around, but geofencing is part of that story.   Me: So, now our listeners have a good idea of what geofencing is and also what your organization does.   How Does Using GeoFencing as a Marketing/Advertising Tool Affect CX? Me: Now let's tie all of that back into the customer experience, right? Because we're all about navigating the customer's experience. So, you have marketed and advertised to the organizations to say, hey, you can come to this organization based on the geofencing marketing initiatives that you've put in place. Now, can you share with me how it is that the customer experience is addressed in this for example, like with your clients, because I find, for example, people spend a lot of money on marketing and advertising, not sure what the cost point is for geofencing compared to traditional media like the radio or newspaper, if it's significantly cheaper. But I find that a lot of times, organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well?  Barbara Wardell: shared that for their end, it's the advertising end, they don't deal with the customers per se. The places that people go with their smartphones is indicative highly of the products that they buy. So, when they go into a geofence, what they see is they're open on an app, because they're on apps or on the wide-open web, they're not on Facebook, Instagram, Google. So, when they actually go into that geofence and they're on an app, they will see an ad for one of their customers, and from that, if they toggle it or click it, they will see a map how to get there. Once they go into that store, whether it's that day or 90 days later, the satellite will ping them. So, that part is their end. What they go into the store is on the customer itself of how they treat their customer. And Ernesto has some insight on that as well.  Ernesto Cullari: shared that when they do a consultation with a client, one of the first things they ask, they're one of the largest advertisers for laundromats in the world, so small business owners have discovered that owning a laundromat is a very good business, you're serving your community, you're providing a great service, but it's very important to set up realistic expectations. So, he and Barbara, when they consult a company, they want to find out even,  “What kind of doors you have?” “Do you have doors that are particularly when moms and dads are coming in with their kids, are the doors automatic? Are they wide doors?” “Are you operating new machines?”  Because they want to set up realistic expectations for the end consumer. So, when they work with one of their clients, they do ask them how their operations run. They've been very fortunate to attract top operators in communities across the US, but when it comes to restaurants and spirits companies and hotels and HVAC and doctors and things like that, service providers, they do want to make sure that the product that they say they're offering is the end user experience that the customer has. But as Barbara said, it's not their responsibility to make sure they do operations well, but they advise them, “Hey, get your operations down, and let's make sure the promise that we give is matched with the in-store experience.” Barbara Wardell: shared that that's something they think that is very important. So, that's why they do a lot of research before they take on a client. They ask them a lot of questions to make sure that they're doing what they're promising in their ads, because you don't want that customer to come in and say, “Okay, this is not what the promise was, right?” Then they won't come back.  Ernesto Cullari: shared that they're concerned about their numbers; in order to do well for you, they need to be telling the truth. There needs to be truth in advertising, and they don't want their numbers as a company to be impacted because they're committed to delivering as much as 5000 visits a month, and if their clients are not on their end, providing the proper customer experience, it does impact him and Barbara. So, they're very competitive, they want to make sure they uphold the things that they say they're going to do, and they tend to advise their clients 100% of the time to do the same to make sure they're matching the experience with their ad promise.   The Impact of Geofencing Me: So, in the feedback that you just provided, it got me thinking to the fact that, do you find geofencing it's most effective or impactful based on your geographical location. So, is it that you primarily operate in the United States, in North America? And do you find that geofencing would be different based on, let's say, a customer who is in Nigeria, in Africa, or a customer who is in Kingston, Jamaica, in the Caribbean? Do you find that the behaviour based on the geographic location or even the culture of the country, impacts how geofencing works? Is that data that you're able to provide as well to the clients?   Barbara Wardell: Yes. So, they're right now in Australia, Canada and the United States, and there is a culture difference when you advertise in a different country, they found that a lot has to do, they do a lot of studies before they break into another country, to make sure that they understand the behaviours and kind of they do a listening device that kind of listens to the area to see, because they track mobile foot traffic, right? So, that's one of the things that they do to work on their geofencing, so they already know when they go into that area, what the culture is like, and also talking to the customer as well to understand the area. And also, they do a listening device or a foot traffic study to understand the area that they're targeting.  Ernesto Cullari: Agreed, Barbara said it perfectly. They do set up listening campaigns, and it's basically a beacon to measure, he'll give you an example, Australia, for listeners that haven't been there, he and Barbara have not been there, but when they look at it via satellite, you have these communities that are densely populated, and then you have hundreds of 1000s of acres of wide open space. So, they really need to do due diligence and measure the amount of devices that are available in an area before they market to them. So now, they haven't tested yet whether this works in Africa or South Africa, but right now, they're for sure it works all throughout Asia and it's a matter of so say, Nigeria, for example, they would have to set up a listening campaign, they would have to measure the amount of devices that are available and then determine what kind of devices are they. Are they iPhones, Samsungs and Androids, or are they flip phones and some other mixture of devices and that will impact what kind of the ads they use.   Me: All right. So, that definitely answers my question, and I think it will help to guide the listeners as well in terms of if they're small business owners, or even working in organizations with small business owners that they can definitely identify if this is something that would benefit them and benefit creating more traffic for their organization, generating more customers and hopefully impacting their customer experience.   App, Website or Tool that Barbara and Ernesto Absolutely Can't Live Without in Their Business Barbara Wardell: When asked about online resource that they cannot live without in their business, Barbara stated that she thinks it's the foot traffic study only because it gives them a lot of information before they even launch a campaign for any one of their customers. It is something that they can see a half hour before and a half hour after the customers, where they go from that that area, or that specific customer, and also for a year, they can go back for a year to look at that traffic and see where those customers go. Ernesto Cullari: He thinks for himself, he has his hand in a lot of working on the creatives for clients. And even though there are wonderful platforms out there, like the whole Adobe Suite, which includes Premier, Photoshop, Lightroom and all that, and Adobe Illustrator, and he thinks they're all great. But he likes the prosumer which are applications that anybody off the street could use. So, if you're a small business owner or even a big business owner, and you want an application where you don't need to go to your team or your assistant, you want to be able to do something yourself, Canva is a wonderful platform that he has actually, when he works in Canva after working in something like Adobe, his turnaround time sometimes in Canva is so much quicker because it's made for dummies. Canva is made for dummies. So, he loves Canva, and also, they manage designers, and those designers, they work in Creatopy, again, so that's a prosumer, anybody off the street could use that website, it makes great looking html5 ads. And again, as someone who manages creatives, if he doesn't like something, can go into Creatopy, and he could fix it himself. So, he thinks no matter where you are in your journey as a business owner, whether you manage a fortune 100 company and you have to deal with your admin, your marketing men and women, or you own a small business and you have to do it yourself, or you're hiring an agency like them, Canva and Creatopy, in addition to the Adobe Creative Suite, are just wonderful platforms.   Books that Have Had the Biggest Impact on Barbara and Ernesto Ernesto Cullari: When asked about books that have had an impact, Ernesto shared that he read Confessions of an Advertising Man by Ogilvy, which he thinks is one of the greatest books on advertising you can read. But also, it's not just advertising, it's in general, if you're someone who needs to communicate to the masses or to discrete audiences, small audiences, learning the art of communication is important, and he thinks Confessions of an Advertising Man, he have found invaluable.  In addition to Sun Tzu's Art of War, sometimes you have to crush your competition, and you have to be able to have the stomach for it, and strategy is necessary. And Sun Tzu's The Art of War he would also say. And then the Bible.  Barbara Wardell: She has to say one of her favorite is Wabi Sabi Love, it's about being in the present and appreciating everything that's in your life at that moment, because it could be gone tomorrow, and she's had that experience, she's read a ton of marketing books, but that's one that's close to her heart.  Ernesto Cullari: He shared that Yanique asked earlier about cost effectiveness, and the cost per acquisition and things like that. How does this compare to other forms of advertising? So, he's sure a lot of listeners out there have for various reasons, could be for charity, could be for advertising, could be for marketing. They've engaged in Facebook, Google advertising to promote an event or product. So, he can tell you, doing the engagement using Facebook and then starting with other forms of advertising since then, and he can tell you that geofencing, pound per pound is the Mike Tyson, is the absolute Mike Tyson of advertising. Everyone else is a lightweight. There is no censorship.  So, if you run political ads, you will face no censorship of any sort on the geofencing side, unlike Facebook and Google, who will silence you if they don't agree with your viewpoints. And in terms of reach and measurement, dollar for dollar, there's just nothing as effective as geofencing.  So, on a $500, he doesn't recommend only spending this, but on a $500 budget per month, you can end up with 20 people coming through your door. I do recommend for five-mile radius that you spend at least $1,000 on your market, that way, if you know the cost per customer, meaning how much money your average customer spends, you have the opportunity to 10 to 30x your return on investment depending on what the value of a new customer is for you.  In some of their verticals that they work with, the value of a new customer is $40,000 so on the $1,000 ad spend, if you gain one new client a month, that's a quite impressive return on investment. For other clients they have in the laundry industry, some of their clients are worth 1200 to 2500 a year. So, if they send the 30, 40, 50 customers a month, then that again, is quite a handsome return on investment, agreed.    What Barbara and Ernesto is Really Excited About Now! Barbara Wardell: When asked about something that they are really excited about, Barbara shared that they just launched which they're really excited about, their dashboard for their clients so that they can go in and see the reporting instead of them emailing them their reports, so now that they can go into the system and actually on their time and actually look at and see their results of their campaign.  Ernesto Cullari: He shared that he's excited about he and Barbara just got finished running a fundraiser from his mother's orphanage in the Philippines. She operates what's called Street Kids Philippine Missions, and she's been there for 15 years with her husband, Matt, and they have rescued kids that were in danger of being sex trafficked, that were eating out of garbage cans, that were basically destitute. And it's their 15th year, they just successfully raised $20,000 and that was simply an online campaign where they used their podcasting studio to talk about what his mom does, and Matt does there. And they're pretty proud of being able to use their resources to help kids that face sex trafficking that would otherwise be destitute. And he would say he's most happy and proud about that development.   Where can listeners find you online? Website – www.cullarimedia.com   Quote or Saying that During Times of Adversity Barbara and Ernesto Uses Ernesto Cullari: When asked about a quote to they tend to revert to, Ernesto shared from The Art of War, “He whose forces are of one mind will be victorious.”  Barabra Wardell: She shared that mainly, she always tells herself to be in the present moment and not get sidetracked by other things that are going on. But she can't think of a quote right now.   Me: Thank you so much for taking time out of your very busy schedules and hopping on our podcast and sharing all of these great insights as it relates to geofencing and the impact that it can have on 10x'ing your business, getting new clients, the advantage that it has over traditional media, advertising and just the opportunity for you to understand your customer base a little bit more, get an idea of where they're coming from and why they're coming to you, so you can continue to build on that and even exceed their expectations. So, I think it was a great conversation, and I just wanted to extend my deepest gratitude to you both.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •    Confessions of an Advertising Man by Dave Ogilvy •    The Art of War by Sun Tzu   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia.They delve into the power of geofencing technology, the importance of targeted ads, and the future of location-based advertising. Listen in to discover how geofencing is reshaping the marketing landscape by delivering precise, measurable results while respecting privacy.

In this episode of the GASB Podcast, host Troy Trewin interviews Barbara Wardell and Ernesto Cullari, founders of cwadagency, to discuss their journey to success. They delve into the importance of authentic content, the value of strategic partnerships, and how lessons from Navy SEALs have influenced their approach to overcoming entrepreneurial challenges. Barbara and Ernesto also share their insights on maintaining a thriving business and the revenue impact of their innovative strategies. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business? Barbara Wardell and Ernesto Cullari believe the hardest part of growing a small business is having the right team. They stress that without the right people, growth is extremely challenging. They also highlight the frustration of limited understanding in their niche, underscoring the need for effective communication and education. 2. What's your favourite business book that has helped you the most? Barbara Wardell's favorite business book is The Wasabi Love, which focuses on appreciating every moment and being present. Ernesto Cullari prefers Confessions of an Ad Man for its engaging style and the Growth Hacking book, which introduced him to concepts like minimal viable products. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Barbara Wardell and Ernesto Cullari recommend the Sean Ryan Show for its insights into managing stress and challenges through the experiences of former Navy SEALs. They also emphasize creating genuine, original content—such as photography or videos—to showcase expertise and enhance visibility. This approach helps build engagement and a stronger connection with potential customers. 4.What tool or resource would you recommend to grow a small business? Barbara Wardell and Ernesto Cullari recommend using original content as a key tool for growing a small business. They suggest that business owners should create and share authentic content, such as photography or videos, to showcase their expertise. Genuine content enhances visibility, engages the audience, and builds a stronger connection with potential customers. 5. What advice would you give yourself on day one of starting out in business? Barbara Wardell and Ernesto Cullari advise against trying to do everything yourself when starting a business. Instead, surround yourself with skilled, trustworthy people who excel where you might not. Building and staying loyal to a strong, capable team will help you navigate both challenges and successes. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Don't do it all alone; build a team with skills that complement yours – Barbara Wardell & Ernesto Cullari Find people who are smarter than you in areas where you lack expertise, and they will help you succeed – Barbara Wardell & Ernesto Cullari Success comes from balancing your strengths with others' weaknesses, creating a complementary team." – Barbara Wardell & Ernesto Cullari

IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.  

Between now and the end of August, we are thrilled to bring you a special series called "Amplifying Diverse Voices.” In these episodes, my colleague Wardell Royal III of our Health Equity team will be hosting discussions with featured guests from various backgrounds within the recovery movement. Our aim is to engage in dynamic conversations about their personal journeys and highlight the incredible work they are doing in their communities. In this episode, Wardell has a conversation with Joe Powell about the future of recovery. In it, they share their unique perspectives, experiences, and the impactful contributions they are making to support recovery.

Curtis Chang and worship leader Isaac Wardell are joined by renowned musicians Matt Maher, Sandra McCracken, and Jon Guerra, alongside poet Kate Bluett and Grammy-winning songwriter Dee Wilson. These talented artists are pivotal contributors to The Porter's Gate's worship album for the Redeeming Babel project, The After Party. They share their unique perspectives on how worship music can help navigate the current political challenges faced by American churches of all denominations. The group also offers an inside look at the creative process behind powerful tracks like "The Kingdom of Jesus," "The Lord Will Have His Way," and more.   Listen to Songs For the After Party, get sheet music, lyrics, and prayers for your church   Bring The After Party course to your church or small group!    Referenced in this episode by Curtis and his guests:   Read more about Scottish patriot Andrew Fletcher Listen to “My Deliverer” by Rich Mullins' Ragamuffin Band Listen to Howard University's gospel choir perform “Lift Every Voice and Sing” Transcript of Rev. Dr. Martin Luther King, Jr.'s March 17, 1966 speech  Lost audio from Dr. Martin Luther King, Jr.'s February 26, 1965 sermon Listen to Matt Maher's song “Sons and Daughters” Watch the trailer and clips from Terrence Malick's A Hidden Life HERE Listen to the score from Terrance Malick's film A Hidden Life HERE Read 2 Corinthians 5:11-21 (the ministry of reconciliation) HERE   Learn more about our guests:   Isaac Wardell & The Porter's Gate The Music of Matt Maher The Liturgical Poetry of Kate Bluett  The Devotional Songwriting of Jon Guerra The Work of Sandra McCracken  The Common Hymnal of Dee Wilson   

They are joining us from the Jersey Shore and are experts on the topic of GeoFencing.  Right now it is a little known strategy that less than 1% of the market is using, and those who access it early are going to receive the benefits of lower cost of acquisition and higher conversion. Ernesto Cullari and Barbara Wardell have been able to turn complete industries upside down with this market disrupting strategy   Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.   Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.   Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney's XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade.    Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.     Barbara Wardell and Ernesto Cullari shared in this episode: The topic of geofencing and its relevance to small to medium-sized businesses. How geofencing is crucial for identifying target demographics and reaching specific markets effectively. How geofencing aids in introducing brands to new markets. How the success of a campaign is measured by analyzing visits to targeted locations. How to use the data obtained by geofencing in order to tailor services and messages to specific groups effectively. The importance of focusing on one task at a time for business success. The importance of maintaining a positive outlook and how perseverance is crucial for overcoming challenges. A discussion on leveraging digital platforms to reach target audiences effectively. An emphasis on budgeting for marketing efforts to drive business growth. How to identify networking opportunities highlighted for business expansion and growth. Their Life-Changing Questions:   How many songs do I need to write vs how many surgeries I need to be in  on to buy one of these mansions? How productive do I need to be to get that mansion? What do I do now? What is the positive out of this? And much more…    Resources Mentioned In The Show: https://cwadagency.com/ Cullarimedia.com If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

On this special one on one interview Brandon and me (Jacques) discuss our recent tomfoolery when he came to new orleans and preformed for two days, I did my first stand up st opening for him and just the total shenanigans of new orleans. Throughout the episode I bring back the points system to clarify Brandon's grade. Listen right away

RI Police Chiefs Association Sid Wardell joins the show to discuss a new campaign focused on motorcycle safety.    See omnystudio.com/listener for privacy information.

To celebrate Pride month, in this episode I'm sharing my top 10 new queer romance books of 2024 that you should absolutely add to your must-read list this year. These are the LGBTQ+ romance books that feature gay, lesbian, bisexual, and queer characters who find their happily-ever-afters! For even more new queer romance books that are releasing this year, click the show link to visit my full book list on She Reads Romance Books.BOOKS MENTIONED: Here We Go Again by Alison Cochrun: https://amzn.to/3NfSdMVThe Pairing by Casey McQuiston: https://amzn.to/4a03NUZTeach Me by Neve Wilder: https://amzn.to/3WjDSo9Late Bloomer by Mazey Eddings: https://amzn.to/4aUyZpYThe Fake Dating Game by Timothy Janovsky: https://amzn.to/3wjzLOgThe Ride of Her Life by Jennifer Dugan: https://amzn.to/3JIN8dTTo Catch a Firefly by Emmy Sanders: https://amzn.to/3JGIVHEThe Revenge Agenda by Saxon James: https://amzn.to/4dh8bSBNapkins and Other Distractions by M.A. Wardell: https://amzn.to/4aYpUwdThe Lovers by Rebekah Faubion: https://amzn.to/4aZvLSaThe Air He Breathes by Brittainy Cherry: https://amzn.to/3XbGgOlFULL BOOK LIST: https://www.shereadsromancebooks.com/new-queer-romance-books-2024/LINKS MENTIONED: Join the She Reads Romance Books Book Club: https://www.shereadsromancebooks.com/bookclubFOLLOW ME! Blog: https://www.shereadsromancebooks.com/ Podcast: https://www.shereadsromancebooks.com/podcast/ Facebook: https://www.facebook.com/shereadsromancebooks Instagram https://www.instagram.com/shereadsromancebooksblog/Pinterest: https://www.pinterest.com/shereadsromancebooks LEAVE A REVIEW!If you liked this episode or got a book recommendation you can't wait to read, please give a star rating and leave a review on Apple Podcasts or your favorite podcast platform. It helps me know what you like and want to hear. Thanks!This post may include affiliate links. As an Amazon Associate, I earn from qualifying purchases. Hosted on Acast. See acast.com/privacy for more information.

This week, Amber, Stacy, Kristin, Sara, and Shannon discuss some of their most anticipated June releases. Titles mentioned include: Katharine Schellman, The Last Note of Warning (Nightingale Mysteries #3) M.A. Wardell, Napkins & Other Distractions (Teachers In Love #3) Corinne Michaels, Forgotten Desires (Whitlock Family #4) Kelley Armstrong, Finding Mr. Right Wanda M. Morris, What You Leave Behind Kimi Cunningham Grant, The Nature of Disappearing Ashley Poston, A Novel Love Story TJ Alexander, Triple Sec Swati Hegde, Match Me If You Can Jess Everlee, A Bluestocking's Guide To Decadence (Lucky Lovers of London #3) Tracy Chevalier, The Glassmaker Tessonja Odette, A Rivalry of Hearts (Fae Flings and Corset Strings #1) Jen Devon, Right Where We Left Us Katherine Center, The Rom-Commers Anita Kelly, Heartwaves You can always contact the Book Bistro team by searching @BookBistroPodcast on facebook, or visiting: https://www.facebook.com/BookBistroPodcast/ You can also send an email to: TheBookBistroPodcast@gmail.com For more information on the podcast and the team behind it, please visit: https://podcasters.spotify.com/pod/show/book-bistro

Gwendolyn Dolske and Rudy Salo welcome author Amber Wardell, PhD to discuss her work on self actualization, self care, and how that impacts our relationships.  What is a self?  How does one care for the self?  How do we communicate our needs to our partner? Learn more about Dr. Wardell: https://amberwardell.com Read Dr. Wardell's work on Psychology Today: https://www.psychologytoday.com/us/contributors/amber-wardell-phd Get 50% off your order: Factor Meals Join our Patreon: https://www.patreon.com/GoodIsInTheDetails Thank you http://www.avonmoreinc.com

SummaryBarbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations. They emphasize the importance of satellite-verified visits and the ability to track conversions online or in-store. They also discuss the democratization of geofencing, making it accessible to small businesses with smaller budgets. They highlight the success of geofencing in industries such as laundry, alcohol and beverage, and private aviation. They mention the importance of data location and behavior in targeting the right audience and the need to balance privacy and effective advertising. They also mention the future trend of a hybrid approach to commerce, integrating online and offline experiences, and the limitations of AI in creating human connections.Keywordsgeofencing, advertising technology, foot traffic, small businesses, competitor locations, targeted ads, satellite-verified visits, conversions, democratization, budgets, success, industries, data location, behavior, privacy, hybrid approach, AITakeawaysGeofencing is an advertising technology that involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations.Satellite-verified visits and tracking conversions online or in-store are important aspects of geofencing.Geofencing has been successful in industries such as laundry, alcohol and beverage, and private aviation.Data location and behavior are crucial in targeting the right audience for geofencing.There is a need to balance privacy and effective advertising in geofencing.The future trend of commerce is a hybrid approach that integrates online and offline experiences.AI has limitations in creating human connections and resonating with people.Sound Bites"We were able to drive over 1,000 visits to one laundromat owner with a budget as small as $1,000 a month for ad spend.""We've taken this to private aviation, apparel, mezcal brands. We've been able to bring it to other verticals as well.""Even if they're not living within driving distance of a location, we can send ads to consumers like that."Chapters00:00Introduction and Background05:12What is Geofencing?08:38How Geofencing Helps Merchants09:46Protecting Consumer Privacy11:18Democratization of Geofencing12:58Success in Different Industries13:38Identifying Target Customers15:00Geofencing for Alcohol and Beverage Industry15:30Data Location and Customer Identity16:32Behavioral Data and Targeting18:18Geofencing in Different Locations21:57Geofencing in B2B and Supply Chain22:55Geofencing for Vacation Rentals and Retreats24:36Turning Skepticism into Success26:44The Future of Commerce and AI27:29Types of Ads and Delivery28:44Trends in Commerce33:01Shameless Plug: Barbara Wardell33:56Shameless Plug: Ernesto Caleri

In honor of Mental Health Awareness month, Natalia, Brooke, Stacy, and Shannon are discussing books that center around mental health. Titles mentioned include: Jay Asher, Thirteen Reasons Why Mindy McGinnis, Under This Red Rock Chloe Liese, Ever After Always (Bergman Brothers #3) Antonia Hylton, Madness: Race and Insanity In a Jim Crow Asylum Cynthia Hand, The Last Time We Say Goodbye H. Hunting, Little Lies (Lies, Hearts & Truths #1) M.A. Wardell, Teacher of the Year (Teachers In Love #1) Meg Kissinger, While You Were Out: An Intimate Family Portrait of Mental Illness In an Era of Silence Amber Smith, The Way I Used To Be (The Way I Used To Be #1) Abby Jimenez, Yours Truly (Part of Your World #2) Samantha Tonge, A Single Act of Kindness Audrey Clare Farley, Girls and Their Monsters: The Genain Quadruplets and the Making of Madness In America You can always contact the Book Bistro team by searching @BookBistroPodcast on facebook, or visiting: https://www.facebook.com/BookBistroPodcast/ You can also send an email to: TheBookBistroPodcast@gmail.com For more information on the podcast and the team behind it, please visit: https://podcasters.spotify.com/pod/show/book-bistro

This installment of The Axis Effect features Ernesto Cullari, Co-Founder of Cullari & Wardell. As the world becomes more digitized by the day, Cullari & Wardell offers a fresh and innovative method in the niche of laundromat advertising. Using a technique known as geofencing, Cullari & Wardell create “virtual fences” that allow laundromat wonders to verify every individual customer they receive, creating larger data pools than ever for business owners and allowing them to send ads directly to their customers, effectively generating more wealth through diverting customers away from competitors. Cullati discusses his long and exciting resume of experiences, the effect of COVID-19 on companies, and how geofencing can potentially transform the world of advertising by bridging the gap between creativity and extensive data pools. To learn more, tune in to “Latitude & Longitude of Geofencing.”

Barbara Wardell is a seasoned marketing and ad professional with a background in specialty medicine. Leaving behind a successful career, she now disrupts on behalf of small businesses at Cullari & Wardell. With a hunter-gatherer mindset, Barbara matches customers to her clients' strengths using GPS location data, significantly boosting foot traffic and online engagement. Outside work, she's a dedicated mother balancing business with a passion for life and family. ⁣ Ernesto Cullari, Chief Marketing Officer at Cullari & Wardell, is a multifaceted talent in writing, commercial photography, and directing. A pioneer in geofencing, he has an extensive background in content creation, ad management, and optimization. With experience in artist development for platinum-selling teams, ⁣ Ernesto's work spans various industries from entertainment to beauty and hospitality, with clients including notable brands like The Original Soupman™ and Chef David Burke. His expertise is showcased in his editorial writing for Fox News and his weekly columns in triCityNews.

Cullari & Wardell recounted how they started the business to solve a laundromat owner's problem in driving traffic during COVID. Cullari & Wardell have spent a year mastering the technologies and determining how to access location data via satellites for geofencing ads. Tune in now to hear from the Co-Founder of Cullari and Wardell: Barbara Wardell and Ernesto Cullari. StreamSpotifyApple Podcast Support The ShowMerchPatreonSocial Media FacebookLinkedInInstagramTikTokYouTube

1294 Welcome to today's episode, where we're joined by a dynamic duo who are changing the game in marketing and data analytics for small businesses. One is a creative marketing expert, and the other, a disruptor with a hunter-gatherer mindset, both are here to share their insights and strategies for driving business growth through targeted marketing and data-driven decision-making. In this episode, we'll dive into the unique blend of creativity and data science that they bring to the table. From geofencing to GPS location data, we'll explore how small businesses can leverage cutting-edge techniques to attract and retain customers in today's competitive market. Lets welcome to the show Barbara Wardell and Ernesto Cullari. Website: https://CullariMedia.com/ Social Media: Ernesto LinkedIn: (https://www.linkedin.com/in/ernestocullari) Ernesto Twitter: (https://twitter.com/ErnestoCullari) Ernesto Instagram: (https://www.instagram.com/ernestocullari/?hl=en) ________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

We got you a gift :)))) Cousin Johnny joins us once again for the 1st annual Brandon Jamel Show Christmas special. Family business Christmas. Go buy tix to see Brandon this January in Nashville, Atlanta, and Athens + this February in SF. 10 tix left for Brandons last minute intimate Brooklyn show this Wed: https://linktr.ee/Brandonwardell Join the patreon for spicy weekly bonus episodes. Last one on main but we have a cuppa more for ya behind the paywall. A mere 5 bucks! https://www.patreon.com/thebrandonjamelshow

Hey HBs! Happy Hanukkah to every who celebrates! On this 5th day of Hannukah 2023 we're recapping one of the most adorable (and hot!) books ever, Mistletoe and Mishigas by M.A. Wardell. It's an MM contemporary about a sunshine, pocket-sized 1st grade teacher and the Queen-loving, grumpy bear custodian who wants to resist his charm and just can't. Fake dating, size difference, grumpy/sunshine, protagonists in their 30s, This Duke Is A Virgin, communicating only in grunts, PTSD from military service, sickbed care, "I could just watch you," and so much more! Bonus Content: Mel barely has a voice, the Patreon Discord channel is up!, this is an Own Voices author!, a dimple you can lick hummus out of, and so much more! Lady Loves: Sabrina: Tapestry Petite needles! You can use a lot more thread since they're so much shorter than regular cross-stitch and embroidery needles. Melody: The organization Jewish Voice for Peace has some incredible scripts for calling your legislators to demand a cease-fire and so much more information about the crisis in Gaza right now. Go check out their socials and website to see how you can join or support them! Their IG handle is @jewishvoiceforpeaceMake sure to check out Mel's new podcast Bonkers Romance! Subscribe! Rate! Review! Tell all your friends :)Get more content on PATREON!!Sign up for our Newsletter! MERCH! Teepublic, Chicaloo Kate, RedbubbleInstagram: @heavingbosomsTwitter: @heaving_bosoms