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What if you could rent out digital real estate just as you would traditional real estate, but without all the headaches that come with maintaining a property? That's exactly what Luke Van Der Veer is doing with his digital “Rank and Rent” business. I found Luke through the Side Hustle Nation Facebook group, where he shared a unique take on online business, kind of at the intersection of service businesses, SEO, and real estate. Really taking a page out from all of those playbooks. What Luke does is he builds a local service business website, then “rents” it out to a local, less digital-savvy business that is more than happy for the extra leads. Luke has been doing this for several years but said it took about 6 months to replace his day job income, and 12 months to hit 6-figures. Today he runs a portfolio of over 100 different websites using this “rank and rent” model, earning predictable recurring revenue taking up just a few hours pre week. Tune in to The Side Hustle Show interview to learn: how Luke picks a niche and evaluates the competition how to price your service how to find qualified “tenants” for your digital properties Full show notes
Welcome to today’s show! WHAT WE’LL LEARN: How Luke’s mother’s death at age 10 caused severe trauma throughout his life. And how learning about this masculinity code shaped his identity in the world. How coping mechanisms of not showing emotions kept him safe in his household. A turning point for Luke was when a friend pierced his denial. And Luke realized, his Mom’s life was an example, her death was a lesson. Luke’s recovery journey started from those first few therapy sessions. What helped him become vulnerable in those therapy sessions. Luke recalls his mentors saying therapy worked which helped him walk through the door. What having mentors means to Luke. Luke gives a detailed litmus test for how he finds mentors. Where is Luke currently in his journey (what’s different now vs. back then). What are some healthy habits Luke uses which benefits his behavior & recovery. What Luke would write on a billboard for all to see. RESOURCES MENTIONED Lisa Inside Addiction-website Seven healthy habits I use and I recommend clients use. (Luke’s ebook) Facebook Youtube Instagram Spotify Top 7 Memoirs That A.I.R. Recommends For more info, head over to atheistsinrecovery.com and subscribe to our email list. And thank you for listening! Leave an honest review on ITUNES. Your ratings and reviews really help and I read each one. Subscribe to the A.I.R. newsletter where you will learn to identify patterns of dysfunctional thinking, change the dysfunctional thinking into something more positive, and find hope in recovery. If you enjoyed today’s episode, please share it with friends, family, and other professionals by using the social media buttons on this page.
I first came across today's guest when I read, "I'm a high school sophomore. Here's how schools can teach kids to solve real world problems." I was intrigued and impressed and knew this was a conversation I wanted to share with all of you. Luke Harris is a New York City high school sophomore at Horace MannSchool. He enjoys taking things apart and not quite getting them back together, building computers, and being a varsity wrestler. He works part-time for Avid games, helping with the design of their award-winning game Cards, the Universe and Everything. For the past year, he has been developing a design engineering curriculum for kids, created to teach real-world entrepreneurial and engineering skills. What Luke felt was missing from his high school engineering course What Luke designed to solve for the gap that he saw Why Luke believes the culture of collaboration and brainstorming is broken and what we can do to fix it The difference between creating for yourself and creating for others What students can learn from the engineering curriculum he designed Advice for education leaders and students as we think about reinventing education. To learn more about Luke's curriculum you can visit his website and reach out to him for more details. He is truly an inspiration that we are all creative and we can all design solutions to the challenges we see around us.
Get $5 off your first online purchase using Privacy at http://privacy.com/linus Get a 15-day free trial for unlimited backup at https://backblaze.com/WAN Sign up for Private Internet Access VPN at https://lmg.gg/pialinus2 Check out Linus’ Interview on Privacy at https://www.youtube.com/watch?v=e3N-iNg1rK0 Check out Carpool Critics, our new movie podcast: https://www.youtube.com/channel/UCt-oJR5teQIjOAxCmIQvcgA Timestamps (Courtesy of MattDog_222) 0:07 Fake Raid Shadow Legends Sponsor 0:22 Recap 0:55 Intro 1:36 Raid Shadow Legends Sponsor Controversy 2:47 What Luke likes about Raid Shadow Legends 3:53 Raid Shadow Legends Sponsor - Linus' Response 7:00 What apps/games Linus has on his phone 8:20 The integrity of sponsors 9:55 Why the community was mad - Raid Shadow Legends' Parent Company 11:30 World of Warships Comparison 13:50 People are tired of hearing about Raid Shadow Legends 14:52 Luke on people focusing on something small and taking up comments 15:50 Not planning to sponsor it again and why 17:23 Reacting to some of the comments on the video 18:56 Should you leave WhatsApp? (Luke) 20:34 Linus' take on WhatsApp 21:42 FaceBook moving the goalposts 22:50 Everyone needs to leave mentality 23:53 Why Luke has a FaceBook account 24:27 Stream Lag/Reconnect + Linus' family members using online DNA test kits 26:57 Linus' digital information's ship has sailed 28:01 Back to WhatsApp privacy 29:30 What difference does it make what chat app(s) you use 31:34 Why Linus uses WhatsApp 33:03 We need a new Trillian 33:48 How can people mass migrate through apps 34:24 Invisible status on apps 36:19 Ranking message apps' security 37:40 Superchat about Linus fixing a 5950X pin 38:15 Message from Jake about switching to 25 Gigabit Fiber 39:46 Sponsor Spots 39:52 Backblaze 41:05 Privacy 42:01 PIA (Private Internet Access) 43:11 Intel replaces Bob Swan with Pat Gelsinger 44:31 Lead by an engineer 45:01 Gelsinger's background 46:03 Accomplishments 46:47 Whipping new CPUs out of the oven 47:48 LTT Store Announcements 47:48 Launching limited edition Pink "Lambo" Beanie on LTT Store 49:19 What you get with the Pink Lambo Beanie 51:05 Limited Edition shirt "Live - Laugh - Liau" 52:57 The Grey Crewneck Sweaters are back in stock 53:27 Google purchases Fitbit 55:10 Swacket V2 56:12 Samsung "Upcycling at home" 56:55 Avoiding damage from it 58:02 Razer debuts Project Hazel (Mask) 59:34 Luke surprised at lack of fashion masks 1:00:56 Swacket V2 Mockup 1:01:44 Superchats 1:05:04 Outro 1:05:29 Linus Braces
Background of the Gospel of LUKE: 1. Who: Luke, a Gentile Physician who “writes with the compassion and warmth of a family doctor” as he carefully documents the life of Jesus. The “we” portions of Acts (16:1-17; 20:5-21:18, 27:1-28:16) subtly reveal that Luke was a traveling companion of Paul. Luke was with Paul during both of his Roman imprisonments as Paul’s “beloved physician” (Col. 4:14, Philemon 24, 2 Tim. 4:11), evidence of Luke’s loyalty even in the face of personal danger. Luke is the only Gentile contributor to the New Testament. Church tradition tells us that Luke was from Syrian Antioch, remained unmarried, and died at 84 years old. 2. When: Luke wasn’t an eyewitness of the events in his gospel, but he relied on the testimony of eyewitnesses and written sources (1:1-4). It’s highly likely that during Paul’s 2- year imprisonment in Caesarea Philippi that Luke gathered information from eyewitnesses for his gospel, especially from Mary, mother of Jesus. Luke likely wrote during Paul’s first imprisonment in Rome, during the late 60s. 3. Whom: Luke’s carefully written gospel was presented to “the most excellent Theophilus” (“friend of God”). The title indicates that he was a man of high social standing and likely was a man of means who paid the cost of publishing Luke/Acts so they would be available throughout the Gentile world. 4. What: Luke’s gospel is the longest book in the New Testament. The combined “2 volume set” of Luke and Acts makes up 28% of the entire New Testament, which makes Luke the most prolific author (2,138 verses to Paul’s 2,033). Luke writes in the most refined Greek in the New Testament. He translates Aramaic terms with Greek words and explains Jewish customs and geography for understanding. Luke’s most striking feature is his strong interest in people impacted by the ministry of Jesus, as he present Jesus as the true Savior of the whole world. Luke relates how the gospel impacts Jews, Samaritans, Gentiles, rich and poor, respected and despised, insiders and outsiders. 5. WHY: Luke clearly states his purpose in his prologue: “That you may have certainty concerning the things you have been taught” (1:4). Luke wanted to create an accurate, chronological, and comprehensive account of the life of Jesus to strengthen the faith of believers and to bring saving faith to unbelievers. A secondary purpose was to demonstrate to the Romans that Christianity was not a political threat. For example, three times Luke records Pilate’s acknowledgement of Christ’s innocence (23:4, 14, 22).
Beholding His Glory ~ Pastor Bill Slabaugh, Grace Baptist Church
The Gospel of Luke shows us that our faith in Jesus Christ is rooted in history. In the same way that history can verify something of the life of Caesar Augustus, Cleopatra, Winston Churchill, or Abraham Lincoln, Luke wrote an accurate, orderly, historically true account of the life and ministry of Jesus Christ. Therefore, it can be believed with confidence. What Luke writes is both historically and theologically true.
How resilient are you? On this episode Luke shares openly about the business that he lost and his journey to discovering who he is and what means the most to him. The loss of ego and gaining the insight to what it means to be truly happy. ❤️ We’ll let Aristotle speak for Luke. ”You are what you repeatedly do. Excellence, then, is not an act but a habit.” What Luke repeatedly does is build relationships, find the best people for his teams, lead by example, and treat others as he would like to be treated.We ❤️ you guys! Stay tuned for our next LIVE podcast on Zoom- we love seeing your faces! And yes- Mo will continue to show up in a gown of her choice, and when she runs out (which will be soon) she'll just put them on repeat
Lazarus Jackson (@lazchance) and Mike Vigil (@protectedpick) talk through the Luke Kennard-to-Phoenix trade rumors: What Luke offers the Suns this season and beyond, what the Suns are offering according to Woj, Luke playing next to Devin Booker, why the Suns wouldn't place a high premium on protecting this year's first-round pick, and why the Pistons would even consider parting with Luke during a rebuild.Mike is a fellow Blue Wire Bro - follow him on Twitter, and subscribe and listen to The Timeline wherever you get your podcasts.Pistons Vs. Everybody is brought to you this week by Betonline.ag, your Online Sportsbook Experts. Use our promo code - BLUEWIRE - to receive your 50% welcome bonus on your first deposit.
What was the mission of Jesus? What did He come to accomplish? There are various answers to those questions. The reason the answer is so important is because the Church is called to line up with Christ’s own mission. Today there are those who believe in a social gospel who believe that Jesus is primarily interested in social justice, transforming social structures, alleviating injustice and renovating cities. This has an extreme edge in Liberation theology that says that spiritual salvation is irrelevant, social liberation is all, and some have even advocated violence as a way of realising the kingdom of God. On the conservative side we have seen those who believe that Jesus is only worried about souls and not bodies, the church and not society, heaven and not the earth. The portion that we have before us Luke 4:16-21 is a very important one because in it Jesus outlines His mission for us. Let me give us the context and then we will dig in. V14-15, ‘And Jesus returned in the power of the Spirit to Galilee, and a report about him went out through all the surrounding country. 15 And he taught in their synagogues, being glorified by all.’ Jesus has begun His public ministry. Luke has told us about the preparation of John the Baptist, Christ’s baptism as well as His temptation. What Luke does not tell us is that Jesus did a few other things before this public appearance in Nazareth happened. John chapters 1-4 all take place before this appearance in Nazareth. A ministry on Jesus part is hinted at by the fact that there was a report of Him in all the surrounding country as well as the fact that Jesus taught in ‘their synagogues,’ plural. It may have been as long as a year... Read More Source
What do they do with zoo elephants after they've died? Pete thinks he has the answer, but Luke isn't convinced. What Luke is convinced about though is the hilarious nature of Pete's gaming chair, something he feels may be putting off prospective romantic partners due to the cache of chilli beef that's fallen down the sides. Disgusting.On the listener front, we hear from another man who thinks he's seen a UFO, we hear of someone who almost had a disastrous experience with a surgeon, and there's also room for a burgeoning new topic - strange things confiscated by teachers.Oh, and if you see a wedding cake on your travels, don't put your face in it. You'll understand why after listening...Email us: hello@lukeandpeteshow.com ***Please take the time to rate and review us on iTunes or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** See acast.com/privacy for privacy and opt-out information.
This week, we express our extreme excitement over the newly announced SITH TROOPER from The Rise Of Skywalker. We discuss all the products that will be representing this new STORMTROOPER at San Diego Comic-Con International. We also have a chat about; - Leaked TROS concept art photo's and their poor visibility. - Galaxy of Adventures shorts from Star Wars Kids. - Sith Troopers again. - What Luke couldve gotten up to post-Endor. - Propel Drones - The newest action figures that are hitting now. VISIT http://mightyheroes.com.au?aff=3 for your action figure needs!!! Intro Sample from "Life's Midnight" by Bliss N Eso from the 2013 album, Circus in the Sky. Outro Music by: John Williams. Find US around the holonet. Instagram - @starwarsgofigureFacebook - facebook.com/star warsgofigureYoutube - youtube.com/starwarsgofigure (coming soon)redbubble.com/starwarsgofigureEmail - starwarsgofigure@gmail.com ALSO CHECK OUT OUR INDIVIDUAL PLACES INSTAGRAMJesse - @TheforceiswithjesseLachy @shorty11989 FACEBOOKfacebook.com/theforceiswithjesseyoutube.com/theforceiswithjesse PUNCH IT CHEWIE!
To sign up for a 250-kilometer foot race through the Sahara Desert without having run more than 10k in your life, and with only 6-months to train, may seem like total insanity to most people but not to Luke Tyburski. Especially not at the time in his life when he decided to take on the toughest foot race on earth known as the Marathon De Sables. What Luke couldn't see at that time was that he was desperate to escape the deep pain within that was left over from unexpectantly leaving a career he dreamed of since the age of four. He did not have the tools at that time to navigate the intensity of his failed expectations and loss of identity. So as most people do who avoid the deep pain of sadness, he ran. And he ran. And he ran. Across the Sahara Desert, down Mount Everest and through the jungle on an island off the coast China. Luke quickly moved on, or so he thought, from his identity as a professional soccer player and into the role of endurance adventurer. From running he added cycling and then swimming. In a matter of a few years, Luke took his adventuring to the extreme level and in 2015, crafted his perfect endurance overdose. The Ultimate Triathlon: Morocco to Monaco in just 12-days included swimming across the Strait of Gibraltar, cycling along the coast of Spain and France and then running into Monaco. The entire event covered over 1200 miles and with his crew of four, Luke made history once again. But it was what occurred following The Ultimate Triathlon that spawned his greatest achievement yet. Luke's recently released book Chasing Extreme is an up close and personal look at the story of a guy who will never give up. His vulnerability is palpable as he gives us a very raw perspective into his struggles, realizations and healing that have taken place over his lifetime. He describes the writing of this book as better than therapy and shares with us just how painful it was to relive the darkest of times in his life. He has since entered the light and he now has clarity on how he wants to live his life. In this episode, he shares guiding principles and sage advice with our listeners. We have been following Luke for a while now and we are incredibly grateful to have connected with him to share this podcast with the YT community. *CONTEST ALERT* Please share this episode on your social channels this week, tag both YogiTriathlete and Luke Tyburski and get yourself in the running to win a signed copy of Chasing Extreme. This book is a must read and we are glad that Luke chose the bravery it took to complete it. Winner announced Friday, February 15, 2019
We talk about: – Luke's company, Paron Media – His learning process behind videography and photography – Community theatre – What Luke's working on – Luke's transition to veganism – What animal liberation means to Luke – The connection between – Luke's recent work with Sea Shepherd – Useful strategies for activism – Incorporating intersectional anti-oppression practices in direct action around animal liberation – How Luke's various work keeps him well Featured Tunes: Hearse Joy by Sad Noyz Choking on the Truth by Bif Naked Human(e) Meat by Propagandhi Chains of Silence by Stephanie Braganza (Live, stripped down version)
In this continuation of last week’s episode, I resume the conversation with Luke Storey. If you haven't listened to last week's episode, go and give it a listen before tuning in to this week's! Last week’s episode was all about the shadows; this week, we walk into the light. Luke’s experience battling drug addiction was the darkest period of his life, but he has emerged from it and entered into a space of light. Today, Luke draws on his own personal battles to help others through his podcast and lifestyle brand. Coming from a place of empathy helps him share in other peoples' struggles, and to inspire them to seek the light in their lives too. Feeding positivity instead of fighting negativity, striving to serve the highest possible good in all circumstances, why resisting results in persisting — these are some of the topics Luke and I delve into in our discussion. Tune in to find out more about Luke’s path from shadow to light, and how he has embraced all aspects of his past wholeheartedly to help others make the light in their lives brighter. GET YO GREENZ at www.organifishop.com & use the code BRYANNA15 for 15% off! IN THIS EPISODE WE TALK ABOUT: What is the light that has come out of Luke’s blackground? How Luke uses his own, first-hand experiences with addiction to help other addicts from a point of understanding. The need to serve the highest possible good in any and every situation, because we are all part of the same field of consciousness. The importance of feeding positivity, rather than fighting negativity Why is it so important to keep your physical body in top-notch condition? What Luke’s mentor used to tell him about quitting. Plus much more… RESOURCES FROM THIS EPISODE Mentioned: The Life Stylist Podcast Episode 137: “Extreme BioHacking: Millennial Edition with Matt Maruca” Power vs. Force, by David R. Hawkins Letting Go: The Pathway of Surrender, by David R. Hawkins Connect with Luke Storey: Website: LukeStorey.com Instagram: @lukestorey Facebook: Luke Storey Twitter: @MrLukeStorey Podcast: The Life Stylist Podcast with Luke Storey QUOTES “At this point, I really don’t even make a distinction so much between the shadow and the light because it’s all the light.” “The darker the shadow, the brighter the light.” “I don’t take myself that seriously.” “If I give you what you want and you need, that’s the best possible gain for me because there is no, ultimately, no separation between us.” “We are all part of the same field of consciousness.” “Don’t give energy to negativity. Just feed negativity with positivity.” “Don’t fight the darkness, make the light brighter.” “Quitting a physical behavior doesn’t change who you are inside.” “I’m never a victim. I’m always a perpetrator of my own destruction.” LET’S CONNECT Website: Bryannadee.com Instagram: @bryanna_dee Facebook: Facebook.com/bryannadee0 Pinterest: Pinterest.com/bryannadee/
Our latest Inspired Edinburgh guest is Luke Robertson. Luke is a record-breaking British explorer, adventurer and endurance athlete. In January 2016, aged 30, he became the youngest Brit and the first Scot to ski solo, unsupported and unassisted to the South Pole in Antarctica. He also became the first person in history to ski to the South Pole with an artificial pacemaker which was implanted in 2008 and also the first to do so after undergoing brain surgery in 2014, required to remove a rare enterogenous cyst. Luke is an ambassador for the Polar Academy and Marie Curie and has raised in excess of £70,000 for Marie Curie. He has also just completed the Marathon Des Sables and aims to be the first person to travel the length of Alaska in 2017. A truly remarkable and inspirational person, this is one of my favourite interviews to date. 01.30 Early years and background 04.00 Discovering first health issues06.30 Impact on mental wellbeing and mindset08.00 Challenges, expeditions and the outdoors11.00 Time line on adventures12.30 Discovering second health issues16.30 Luke's reaction20.00 Post operation attitude23.30 Preparation for South Pole26.00 How it felt getting to Antarctica28.00 Dealing with isolation31.30 Motivating yourself33.00 Frostbite35.30 Did Luke ever think about quitting?38.00 On top of the bottom of the World40.00 Sir Ranulph Fiennes support42.30 TEDx talk about fear46.00 Luke on following his passion 48.00 Events scheduled in 201751.00 Fund raising55.30 Luke's purpose57.00 Luke's legacy58.30 Managing ego1.00.00 Luke's definition of success1.02.00 Best advice ever received 1.03.00 Focusing on the things you can control1.04.30 What Luke would tell his 20 year old self1.06.30 What would Luke change in the World You can find Luke at:https://www.facebook.com/lukejgrobertsonhttps://www.facebook.com/duenorthalaskahttps://twitter.com/lukerobertson Like our Facebook page here: www.facebook.com/INSPIREDINBURGH
Star Wars Theory Series is hosted by Pure Fandom Co-Founder Liz Prugh and her brother Patrick Pochop (talking about Star Wars is one of the only ways she can get him to hang out with her). They frequently have their other two brothers and self-proclaimed Star Wars experts as guest hosts. Each week they break down a new theory, and of course make fun of each other. This week, Liz and Pat break down a new Star Wars theory that's been circling on reddit, from user AnakinKardashian (props to the ridiculous user name.) The theory brings some convincing points to lead us to believe that Emperor Snoke is indeed, The Last Jedi. In this podcast, we break down the details from the Snoke/Last Jedi theory: -What Luke really went searching for the last Jedi temple — is he trying to find out more about Snoke? -How old Snoke could be -What's the true definition of 'Jedi' is anyway? -What we know so far about the Old Republic -Kylo Rens lightsaber: It's been confirmed it's from Snoke, and it looks awfully medieval, which feeds into the Snoke being the last Jedi theory. -Bonus: Kickass games you can play and video trailers to watch that depict The Old Republic.
Today’s Jesse Tree figure is Zechariah. Now there’s a difference between the gospel story of Zechariah and other biblical stories of children of promise. In other stories like Samson and Isaac and Samuel parents firmly believed that God would do what he said. Now in Luke’s Gospel, Zechariah has a vision of Gabriel in the splendor of the temple, and yet he does not believe, and therefore as result he is struck mute until after the birth of his son John the Baptist. What Luke does is, Luke draws a contrast between the Annunciation given to Zechariah by the Angel Gabriel, and the Annunciation to Mary. Mary firmly believes although she does not quite fully understand, and as a result, she says, “I am handmaid of the Lord, be it unto me according to your word.” Zechariah in contrast, he hesitates and he doubts. We should reflect that on where our faith lies. Do we believe that God can do the unlikely and even the impossible in our lives? Now you might remember in the gospel from this past Sunday that the angel appeared to Joseph in a dream and said Joseph, son of David, do not be afraid to take Mary your wife into your home. "Do not be afraid." These words occur over and over in sacred scripture whenever a human being has an encounter with the divine. Those were also Gabriel’s words to Mary. The shepherds were told by the angels to not be afraid. The Office of Sacred Worship for the Archdiocese of St. Louis is charged with the task of assisting and fostering the worship life of the people of God in the Archdiocese of St. Louis. In the sacred liturgy we have an encounter with the divine much like Zechariah had an encounter with the divine in the temple when the Angel Gabriel appeared to him with the amazing news that he brought from God. In our sacred liturgy we have a divine encounter with Christ in his word and then we are given the necessary means of living out that word in our daily lives as we are fortified and strengthened with the sacred body and the precious blood of Jesus Christ. As we prepare to celebrate the coming of Christ among us in human flesh, the mystery of the divine condescension, the mystery of the incarnation. We pray that the Lord will open us up to experience an intimate encounter with him. Every time that we celebrate the Sacred Liturgy, and that the Lord will increase our faith in the understanding and belief that with God all things are possible. On behalf of the Office of Sacred Worship for the Archdiocese of St. Louis, I want to extend to you and all those that you love a beautiful and loved filled Christmas and Christmas Season. Musical credit: "O Holy Night" · Christine Westhoff · Timothy Allen Hark ℗ 2014 Christine Westhoff
On this week’s episode of The Secret Sauce, Joe Allen-Black and Luke Wertz explain how Project Stewards use a collaborative process to help our team fully understand and meet our clients’ business objectives and goals. TRANSCRIPT Allison Manley [AM]: Hi everyone, and welcome to The Secret Sauce, a short podcast by Palantir.net, that offers a quick bit of advice to help your business run a little better. I’m Allison Manley, an Account Manager, and today we’re talking about Project Stewardship with Joe Allen-Black and Luke Wertz. Luke Wertz [LW]: Hello, I am Luke Wertz. I am an senior engineer and a team lead here at Palantir. Joe Allen-Black [JAB]: Hi, I’m Joe Allen-Black. I’m a project manager and a strategist here at Palantir. LW: So today we wanted to take a few minutes to talk about this concept of project stewards that we have here at Palantir. When we’re planning out a project and planning for a project’s success, one of the first things that we do is try to identify individuals within our project team who will be responsible for ensuring a project’s long-term success, from the very beginning all the way through completion of the project. JAB: What we want to make sure is that the success is defined not only by the fact that the website does everything that they hope and want it to do, and we’re able to feel great about the work that we can do, but we also want to be sure that we’re doing it within the budget constraints, within the time constraints, within whatever kinds of issues happen to be coming in — we want to make sure that we’re making the best site for all the different situations that we have. LW: Yeah, exactly. We have come to this point of trying to identify two people to do this, from a long history of only having one person that tried to embody this from the beginning of a project to the end. And that person ended up going through some unusual changes during the course of a project, needing to wear many different hats: the business analyst hat, sometimes just having to refer to that person as an analyst, sometimes as an architect, sometimes as a technical lead, sometimes as a team lead — it got to be a bit much. And it was oftentimes difficult to transition well from the strategic planning parts of a project, that typically happen quickly very early on, and then into architecture and technical implementation. So we identified that this need arose to have two people playing this part on a project, and to work as a balance and counterbalance for each other. JAB: What we’re ultimately trying to do is make sure that throughout the process our clients understand why we’re coming up with solutions, why we’re coming up with suggestions, as to how we can best work with them. And during the types of projects that Luke and I are on, part of my role would be to go through and determine some of the different features, some of the different ideas that we want to have the site include. And then, working with Luke, I’ll try to help facilitate the best way we can implement those in maybe the best order for those. The technical side is left to smarter folks like Luke to figure out, obviously. And then we try to make sure that together that the options are the highest-quality technical answer that fits within the constraints we have on the project. LW: That’s exactly right. We spend a lot of time talking about what our client’s business objectives are, and their goals. And where I really rely on somebody like JAB, or somebody in JAB’s position, is to really have a deep understanding of the client’s KPIs and what those might look like in practice. And having somebody who is a co-worker and colleague who does that, and not being reliant on a client stakeholder to do that for me — it allows me to workshop ideas and to architect these incredibly huge, sometimes overly complex — some might be so bold to say, over-engineered solutions, and have a friendly face telling me, nope, go try again. JAB: It’s friendly sometimes, you know, depending on the type of project [laughs]. LW: It’s always done in love [laughs]. JAB: We want to make sure that, when we come back to our clients and make a recommendation, we’ve been able to talk and that we understand the vantage points of both of us, and that we’re able to go, considering what we want to do. We know that we should spend a bit more time on making sure your workflow is the best, because that’s a pain point to you, and we might do that rather than spend a lot of time on some other part of the project. Or depending on the project it might need to be made sure that speed is in there, or that there’s something else that needs to be enhanced, and that might have to come at the expense of spending time on something else. What Luke and I are able to do is to make sure that we’re really keeping each other in check, and then we bring back the best possible options to our clients, to make the ultimate decisions on how they want to spend their budget and want to spend their time, but knowing that they’ve got great feedback from two folks looking at it from different vantage points. LW: So what this looks like in practice for us is, starting from the first inkling of a project, when we’re still just in the very early stages of talking with a client about the potential of what they want to build, we will assign two people as a strategist and as a technical lead. And it is their job to be involved from the very first conversations we have about the actual production of a site to sit in together and to hear the same things from their own unique expertise, and to be able to hear from the clients and the many stakeholders that are often involved in those early conversations, so that we can fully encompass both the business needs and the technical needs that may be constraints or desires on the project. So we start this process early on, and build a very collaborative process where we’re checking in very frequently, we’re documenting separately the things that we hear, and then bringing our notes together and making sure that we’re hearing the same thing and are able to capture the same vision for what the final product is going to be. JAB: Then throughout the beginning of the process I might be introducing different concepts for how we want to organize our data, how we want to have different pieces of the site speak to different audiences, while Luke is giving ideas on how we would structure that data, how we would be able to put that in a way that, at the end of the day, somebody’s going to be able to see that on the Internet or whatever type of tool that we’re building. And as that continues going on, we work with our client to get to the best ideas. As his team keeps working through the development, my goal will be make sure that I’m able to follow up, can take a kind of different view of it, gut-checking, to make sure it’s working the way we were expecting and for the right goals. LW: So we’re both definitely involved from the beginning and throughout. But the place where our two separate disciplines and our mutual responsibilities as stewards on a project intersect is at the data model layer, which is a very developer-y buzzword. That’s my word, not JAB’s. But the output of our data model is typically a complete definition of all of the pieces of information that are going to be on the project, and what those pieces of information encompass. And so Joe has worked very hard up to that point to get a full understanding of the individual pieces of information that are necessary to meet the goals and KPIs of the project, and I’m working alongside him to define reasonable ways of storing those pieces of information in a well-defined database and data structures. And so the output of that process is a data model that the development team can then use to begin layering interactions and relationships, and begin to see the vision of the full thing come to fruition. JAB: It’s definitely measure twice and cut once. So we’ll spend a lot of time talking about, what are the types of pages that we need, what are the types of elements, and then how do we break that into fields and how do those relate. So I will be talking with the client or with the people that we’re working with, and saying, hey, we really need a categorization that helps us bucket these items together. Or Luke will take that, and using a term like ‘data modelling’, turn that into what that’s going to look like on the back end, and how can we be sure that we don’t blow up the element by putting a bunch of code out there. So we’re able to have that approach in two different ways that ultimately hits that goal. LW: At the end of the day, what we want to make sure is that any client we’re talking to, any client that we’re working with and trying to build a project for — we want to make sure that we have the right people around the table or the Google Hangout, as the case may be to make sure that we’re hearing correctly and exactly what the client needs. Because it’s not until we can fully understand what the client needs that we can build for them exactly what they want. So that’s really the role of the project stewards: it’s to be there at every moment of the project to ensure that we’re hearing and we’re listening and we’re responding appropriately. Thank you very much. JAB: Thank you. AM: Thanks Joe and Luke. That’s the end of this week’s Secret Sauce. For more great tips, check out our website at palantir.net, and check us out on Twitter. Our handle is @palantir. Have a great day!
What Luke says about the abomination of desolation. Slides available at http://www.life-house.net/LukeAbomination.pdf
The infamous Miami-based rap group 2 Live Crew caused quite a stir in the early 90s when its provocative lyrics and album covers caught the attention of Tipper Gore and the like. Luther Campbell (once Luke Skywalker) of 2 Live, drove out of his way to talk with me about what it's like to work against the politicians and the money-making machine of the music industry. His new book – The Book of Luke: My Fight for Truth, Justice, and Liberty City – drops on Tuesday (August 4), and he offers a few tips for us who are trying to change the game and re-invent the way we do business. Luke calls me an innovative individual, but I am sincerely inspired by his ability to constantly stand out and re-invent himself. "I try to be a trendsetter," he says. "I never liked being a follower." Take his new book, for example. It's not necessarily a fashionable thing for hip-hop artists to write and release books, but Luke wants to break down barriers and start a new conversation. In these pages he covers what it was like to be coming up on the scene in Miami and how he changed the game for the better. It wasn't his original plan, but it's funny how things work out the way they're supposed to. "I wanted to be a promoter," Luke says of his first career move. As a DJ in Miami, it was his job to play new tracks and bring in unknown artists to perform. Finding labels for these artists was impossible. Without any labels in the South willing to sign, Luke created his own. He took his creative energy and his business smarts to help these artists sell their skills and see their success top the charts. But with this success came a bit of backlash from women's groups, politicians, and even fellow artists who did not respect his knack for sampling and reworking songs, film, and television into explosively sexy dance tracks. That was all part of the game, though, and Luke was conscious of every business decision he made. His technique? "I would plan my album releases alongside bigger album releases so people would see it in the store. My album covers would hook you in." Tricks like this can lead you to success, but you have to be prepared for any criticism that comes your way – even one in the form of a lawsuit. What Luke learned from his experience can apply to all of us who are struggling to start and succeed at our own business ventures. I've noticed that successful people always have someone coming after them, and not necessarily in a good way. "We live in a world where all you have to do is get people to complain, then they'll target you," Luke says. So how do you counteract this target? Keep fighting... That's why he put fight in the book title. "It is hard to beat the machine," he says. "But you can put some dents in it, and you can make people think. You can fight against the machine... [and] put the pressure on the machine to change." Luther Campbell's experience through the ins and outs and ups and downs of the music industry is cataloged in his new book, and the way he performs under pressure is inspiring. What you can take away from this interview and his book is how important it is not to take orders from anyone but yourself. As you explore your own business techniques, remember Luke's words: "Never stand down for anything." Links and Resources: Luke Records Uncle Luke TV The Book of Luke: My Fight for Truth, Justice, and Liberty City Winningthe Supreme Court case against Acuff-Rose. Ray Orbison spoof @unclelukereal1 P.S. NOT SURE WHAT TO DO WITH THE REST OF YOUR LIFE? A great new resource shows a clever way to start a business, get a new job, find a retirement career, publish a book, make extra money in your spare time, and more. See omnystudio.com/listener for privacy information.
Welcome to the newest Viking Rocketship podcast, So, Are They Giants or What? Luke, John, John Ham, and Ian dive into the discography of alternative rock group They Might Be Giants to finally and definitely answer the question: so, are they giants or what? This first episode takes us through their self-titled debut album, with a few references to the demo tap ethey released in 1984, and the bonus tracks from Then: The Early Years.