Brand Safety Exchange

People are for whom you are designing, working, and ultimately, creating. As AI and technology advance at a blazing speed, it is more important than ever to ask and be concerned about the societal implications of those new technologies and how to develop policies with values of representation, learning, and wellness in mind.Rebekah Tweed is a leader in Responsible Tech and Public Interest Technology careers, talent, and hiring trends. She is the creator of the Responsible Tech Job Board, and the Program Director at All Tech is Human, a non-profit organization that creates pathways and develops opportunities for individuals from various cultural, academic, and professional backgrounds to get involved in the field.On today's episode, we cover:What is design justice and how can it help prevent problems with user safetyWhy DEI is a business imperativeHow the Responsible Tech Job Board is diversifying the traditional tech pipeline. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode's show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.

With the arrival of Web3 and the metaverse, gameplay mechanics and community management will inform the broader landscape of what future immersive worlds might look like. And with the rising popularity of AR and VR games, a key question for marketers is how they should understand the relationship between trust and safety for players, and brand safety for their campaigns and reputation.Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard Media, holds a Ph.D. from the University of Illinois where he focused on social networks, and has worked at several large platforms helping to shape sustainable digital advertising business models. He recently wrote a book about the dynamics within the in-game advertisement industry titled Get In The Game: How To Level Up Your Business with Gaming, eSports, and Emerging Technologies. Listen as Jonathan explains how any business looking to integrate advertising and marketing as part of a sustainable digital business can develop immersive media opportunities that are valuable for both brands and players. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode's show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.

As online communities quickly evolve, the connection between user and brand safety has never been stronger. Designing and maintaining optimal trust and safety policies and practices that support a sustainable digital business requires staying current with standards and guidelines.Matt Soeth, the Head of Trust and Safety at Spectrum Labs, shares his perspectives on how organizations can utilize these collaborative cross-industry efforts to drive sustainable business growth. From how to build and support content moderation teams, to leveraging best-in-class technology solutions, Matt's leadership at the Oasis Consortium is helping organizations fast-track their way to safer, more inclusive, communities for both people and brands.➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode's show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.

The role of human content moderation is a critical part of most trust and safety initiatives, which requires an understanding of inclusivity and how to approach digital wellness for your teams. TaskUs's Global Lead for Trust & Safety, Phil Tomlinson, talks about why we need a hyperlocal approach to moderation that includes experts in country-specific legal frameworks and cultural nuance. He also covers how digital well-being for human moderation teams can be optimized through both expert care, as well as through automation and technology.Growing up in South Africa during the dawn of the internet instilled in Phil the belief in making access to knowledge as free and as equitable to as many people as possible, and how to take both a global and regional approach to online safety.Be part of the movement that not only talks about but actively pursues online safety. Follow Oasis Consortium on LinkedIn and Twitter. Read through this episode's show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

Humanizing digital workspaces while building a safe digital HQ ultimately requires transparency and integrity. Slack's Director of Product Management - Integrity, Risa Stein, broadens the narrative around trust and safety in the context of organizations in this fascinating conversation with our president Tiffany Xingyu WANG. One of Risa's early degrees in Ethics and Political Philosophy has primed her for the work she does today as she unpacks the importance of safety in a collaborative workspace like Slack to allow for optimal productivity and asynchronous collaboration for greater diversity and inclusion. Be part of the movement that not only talks about but actively pursues online safety. Follow Oasis Consortium on LinkedIn and Twitter. Read through this episode's show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

Six of the inspiring minds behind the first-ever User Safety Standards join Tiffany Xingyu Wang for this enlightening episode of Industry Collaboration for a Safer Internet. This esteemed panel is comprised of Angela Johnson, Client Development Officer at Dentsu. Catherine Connelly, Co-Founder and Senior VP Marketing at The Meet Group. Brandon Rhea, VP of Community at Fandom. Roger Gerhmann, Executive Creative Director of SXM Media and Phil Tomlinson, Global Lead, Trust and Safety at Taskus. Throughout the discussion, they reinforce why trust and safety matters, particularly as we transition into #Web3. Similarly, they amplify the need for a framework that levels the playing field and serves as a guide, benchmarking what “good” means as we navigate the ambiguity of trust and safety. By elaborating on how they apply user safety standards within their organizations, they reinforce how using the 5Ps empowers and educates to build an ecosystem that's people-centric. You can review the key takeaways from this episode at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

The World Economic Forum's Global Coalition for Digital Safety, Partner and Engagement Lead, Farah Lalani, joins Tiffany Xingyu Wang, for the third episode of the Brand Safety Exchange. Passionate about creating a safer internet, Farah's work entails partnering with some of the foremost minds in civil society, government, tech/media and academia to tackle harms online. The topics she covers are varied and incorporate business model innovation, technology disruption, and industry regulation for partners in the Media, Entertainment, and Sports industries. Tiffany and Farah uncover the importance of a multi-stakeholder strategy - including the likes of Belgium, the USA, the UK, Australia, UNICEF, Harvard and more - that aims to create a more streamlined global strategy for digital safety that transcends industries and territories.For more insightful conversations around digital safety, be sure to follow Oasis Consortium on LinkedIn and Twitter. Read through a full synopsis of this week's show at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

Join the conversation in which Australia's first eSafety Commissioner, Julie Inman Grant, and our host, Tiffany Xingyu Wang, discuss the complexities of the ongoing development, and evolution, of regulation and policies that mitigate the risks associated with online experiences. Julie's groundbreaking work encompasses combatting image-based abuse and cyberbullying. With 22 years in the technical field, Julie has leveraged this depth of insight to foster collaboration between key leaders in the tech sector and government policymakers to tackle the biggest harms of the internet. Read more on Julie Inman Grant's work here:https://www.aspistrategist.org.au/australias-esafety-commissioner-targets-abuse-online-as-covid-19-supercharges-cyberbullying/ https://www.esafety.gov.au/about-us/who-we-are/about-the-commissioner https://www.esafety.gov.au/whats-on/online-safety-actYou can review the key takeaways from this episode at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

Grindr's Senior Director and Global Head of Customer Experience, Alice Hunsberger, joins Tiffany Xingyu Wang for the first episode of our second season. Part of Alice's work involves developing policies and guidelines for safer and more inclusive communities in the online dating sphere. In this episode, Tiffany and Alice discuss developments in the field of Trust and Safety, changing approaches to the moderation of online communities, and the need to make greater efforts to consider and protect members of the LGBTQI+ community.Read Alice's whitepaper here: https://static1.squarespace.com/static/5f7cf4654534a21e8041006b/t/61773f8407378d02feeb6f0e/1635205002056/CX-White+Paper-2021.pdfIf you want to join our movement, be sure to follow Oasis Consortium on LinkedIn and Twitter. You can grab a copy of this week's show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

After a great first season with thought leaders and practitioners from the world of brand and user safety that discussed digital safety for children, fighting human trafficking through technology, diversity, and inclusion in the gaming industry, t&s programs from the ground up, and so much more - it's time to reflect on the highlights of the season.

How can we build trust for the coming Web 3.0?For our season 1 finale, our host, Tiffany Xingyu Wang, walked delegates through the answer to such a delicate and important matter in the opening keynote speech for the 4th annual HUE Tech Summit 2021. The conference is powered by the Tech Women Network in partnership with LinkedIn Learning, The New York Times, Urban Outfitters and SAP.

Roee Goldberg, co-founder and COO of OpenWeb, joins Tiffany Xingyu Wang to discuss the crisis of toxicity online and the best path to pairing growth and civility. He also discusses how digital environments that focus on user safety translate to ones that are safe for brands, and why loyalty and retention are the greatest strategic assets for digital publications. Learn why he says that engagement should be driven by identifying and amplifying what isn't toxic – to avoid online echo chambers, platforms must advance conversations by elevating the good and not just eliminating the bad.

Nic McKinley, founder and CEO of the nonprofit intelligence group DeliverFund and former CIA Special Agent, recently joined Tiffany Xingyu Wang to discuss the modern explosion in human trafficking and how DeliverFund leverages cutting-edge technology to fight it across private companies' digital platforms. Traffickers are leveraging such platforms and smartphone technology to expand their illicit activities, which - beyond the tragic human cost - can also severely damage the reputation of the platforms that unwittingly hosted such activity. By rooting out such criminals, platforms can collectively deny traffickers a territory in which to operate.

Neal Thurman, a co-founder of the Brand Safety Institute, recently joined Tiffany Xingyu Wang for a Brand Safety Exchange podcast episode where he discussed the state and future of brand safety as it enters its “awkward teenage” years and continues a path to maturity. That growth, which has included increasing collaboration among platforms in creating common approaches to understand and tackle online toxicity, has allowed marketers to take more successful and nuanced approaches in managing digital brands.

Arjun Narayan, the Global Head of Trust & Safety of Kuaishou Technology, recently joined Tiffany Xingyu Wang on the Brand Safety Exchange podcast to discuss how online abuse is becoming more sophisticated and harder to monitor and manage. He argued for tech platforms to unite and create common standards to fight digital toxicity; delved into the challenges of balancing creativity and expression with safety and decency, and highlighted the tension between what platforms want and what their communities desire.

Robert Cunningham, head of legal at Ketch; Greg Kidd, CEO of GlobaliD; and Alysia Hutnik, a partner with Kelley Drye & Warren joined Tiffany Xingyu Wang for a recent chat on The Community Builders Club on Clubhouse. Hear these privacy experts discuss what evolving norms and expectations on privacy, transparency, and consumer data collection and use will mean for brands, platforms, and users, and how less consumer data collection will result in smarter data use.

Wildlife Studios is one of the largest mobile gaming companies in the world. Today, they have a portfolio of over 60 games and have more than 100 million active players every month. Aoife McGuinness, Trust & Safety Lead at Wildlife Studios, joins this week's episode of Brand Safety Exchange to discuss building a trust & safety program from scratch, how safer users can enable a more diverse workforce, the challenges of working without universal user safety standards, and how associations like the Oasis Consortium will help create a better digital world through mutual understanding.

Paul Snyder, Product Management Lead of Central Player Dynamics at Riot Games, joins this week's episode of Brand Safety Exchange. Riot Games was founded over a decade ago with a core promise to put the player experience first. Hear Paul discuss how player safety directly impacts engagement, how Riot tackles trust and safety challenges on a large scale while still considering cultural nuances, and why a human-centric, proactive approach is needed for trust and safety efforts.

This special episode, co-sponsored by The UK Department for Digital, Culture, Media & Sport, features a session recorded during the CogX Festival 2021. Host Tiffany Xingyu Wang moderates a discussion with user safety leaders including David Hall of LEGO Group, Geoff Cook of The Meet Group, Angela Johnson of Dentsu, and Amit Shetty of IAB. These industry veterans discuss how trust and safety issues are playing an ever more important role in considerations of their online brands, and how technology is helping them to protect their online communities and brands from harm.

Please help us welcome Sheryl Goldstein, EVP Member Engagement and Development at the Interactive Advertising Bureau (IAB), to this episode of Brand Safety Exchange! Sheryl shares her unique perspective on the current state of brand safety and industry trends, how brands are managing the influx of online toxicity and misinformation, and IAB's 2020 campaign “News Saves Lives,” a global effort to support domestic news publishers by ensuring that advertising-based funding of news media continues uninterrupted.

Join special guests Angela Johnson and Kris Doerfler of dentsu as we build a business case for sustainable media and marketing. As an agency that works with many of the world's largest advertisers, Angela and Kris provide valuable insight into challenges that top spending clients face in 2021 with a particular view to brand safety. They discuss the definition of sustainable media, the opportunities presented by a public that is more educated in the advertising process, the business benefits of doing the right thing, and much more.

Now is the time for platform leaders to rethink user safety. No longer just an insurance policy, a safe environment cultivates openness, fosters engagement, and positively impacts key growth metrics. Listen as Reggie Yativ, CRO and COO of Agora, joins our host Tiffany Xingyu Wang to explain how Agora manages a safe and secure real-time engagement platform that its partners and customers love, how user safety drives ROI, the latest live streaming trends, and much more.

Pandora's Executive Creative Director, Roger Gehrmann, joins us to discuss the challenges and opportunities of what he describes as the “Audio Renaissance” that we are living in. How do brands that want to be seen as innovators join the conversation and advertise in new areas without risking brand safety? We also discuss what makes audio such an intimate medium, the differences between brand safety and brand suitability, why it's hard to ensure brand suitability within podcast advertising, and so much more.

Geoff Cook, CEO and Co-Founder of The Meet Group, leads the charge in dating platform innovation. Listen as he joins Brand Safety Exchange to talk about his experience as a serial entrepreneur and how early investments in trust and safety and live streaming technology have evolved The Meet Group into a social and entertainment powerhouse. Geoff also discusses why brand and user safety is so critical for his industry, he outlines the content moderation policies and practices for TMG's brands, explains how they seamlessly rolled out live streaming capabilities to multiple platforms, and much more.

In this episode, Oasis Consortium General Manager and Host Tiffany Xingyu Wang chat about accountability with Brandon Rhea, VP of Growth at Fandom. Explore how he is infusing trust and safety by design into his evolving role, the importance of self-regulation for online platforms, how to ensure global policy enforcement across many communities, and much more.

Emma Buttin, the New Media Officer at the Embassy of France in the United States, joins Brand Safety Exchange to discuss sustainability and how she is working to tackle social challenges with a new program called Games for Good. The program will build a more inclusive gaming industry by raising awareness, sharing expertise, and creating a diverse talent pipeline to bring underrepresented people into the gaming industry. Listeners will also learn how a global vision of sustainability can ensure brand safety, why diverse teams must design safe virtual spaces, and much more.

Brand Safety Exchange welcomed Lan Phan, Founder and CEO of community of SEVEN, to give listeners a master class in community building. Lan and host Tiffany Xingyu Wang discuss the importance of openness and how it can improve the online world, three key business benefits gained by increased diversity, and Lan reveals the skills needed to convene the right people to drive positive changes. Having worked with the Association of National Advertisers, Fortune Magazine, #SeeHer, and more over the last 20+ years, Lan brings a lot of great insights to the discussion surrounding brand and user safety.

Joel Silk, the Senior Director of Content Moderation at Roblox, joins Brand Safety Exchange to discuss the critical role of security. After a military career spanning multiple intelligence and risk management leadership roles, Joel now helps to keep 160 million players safe on the world's largest social platform for play. Learn about the brand safety challenges Roblox faces, how they are educating users to shape behavior, and how Joel's personal definition of security has evolved over his career.