Podcasts about interactive advertising bureau iab

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals. He is just the person we need help us navigate and make sense of the recent changes the world's response to the Climate Crisis. Earlier this year, the Australian Government passed into law the Australian Sustainability Reporting Standard (ASRS), COP 29, the United Nations Climate Change Conference in Baku, Azerbaijan is on, the Australian Association of National Advertisers (AANA) has launched a new Environmental Claim Code, and the AANA joined the other industry bodies, the Media Federation of Australia (MFA), the Advertising Council of Australia (ACA), and the Interactive Advertising Bureau (IAB) in launching the local chapter of Ad Net Zero.  A lot of acronyms, but John provides a practical and accessible understanding of the importance and impact of each.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anna Bager is the President and CEO of the Out of Home Advertising Association of America (OAAA). Before joining OAAA, Anna spent 15 years in the telecom industry, beginning with the global research firm IDC. She then moved to the client side at Ericsson Multimedia, where she led mobile advertising initiatives in Sweden as the Head of Research and Business Intelligence. After relocating to the U.S., she served as Executive Vice President of Industry Initiatives at the Interactive Advertising Bureau (IAB). Five years ago, Anna became the CEO of OAAA, and her industry contributions have earned her numerous accolades. She has been recognized as one of the "Most Powerful Women in Mobile Advertising" by Business Insider and as one of the "Top Women in Media" by Folio Magazine and Cynopsis Media. Most recently, Anna was honored as one of Campaign's "Most Inspiring Women of 2024."Out-of-Home Advertising (OOH) is a form of advertising found outside of a consumer's home. Traditionally, this includes everything from billboards to bus shelters, benches, etc. The Out-of-Home Advertising Association of America (OAAA) is the leading trade association representing the out-of-home (OOH) advertising industry. OAAA's membership includes over 850 media companies, advertisers, agencies, ad tech providers, and suppliers. Since its founding in 1891, OAAA has advocated for the responsible growth of OOH advertising.On today's show, Alan and Anna discuss her unique perspective on the advertising industry and the changes she anticipates. They explore the role of out-of-home (OOH) advertising within the broader marketing mix, recent innovations in the OOH industry, and how the upcoming election is influencing — and being influenced by — OOH. Additionally, they examine how OOH fits into the landscape with the rise of retail media networks.In this episode, you'll learn:How the election is impacting Out-of-Home advertising—and how OOH is impacting the electionEmerging shifts in advertising and where OOH plays a pivotal roleHow Out-of-Home integrates into the growing landscape of retail mediaKey Highlights:[01:18] Experience as a backgammon master[02:34] Career path to OAAA[05:02] How do you see advertising today changing[08:17] How does Out of Home fit in the broader marketing mix[10:08] What is new in the Out of Home industry[13:55] How Out of Home and the election impact each other [18:00] What is the role of Out of Home in retail media [20:40] An experience from your past that defines you[21:42] Advice to your younger self[22:15] A topic that you and other marketers need to learn more about[24:00] Trends or subcultures others should follow[24:45] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Radio consumption in South Africa continues to thrive with listenership consistently higher than the global average. According to the Interactive Advertising Bureau (IAB) which is South Africa's Industry Measurement Dashboard. In 2024, not much has changed, however, more South Africans are also tuning into their favourite stations via the internet. Sakina Kamwendo spoke to Chris Borain, IAB board director, head of the audio committee

In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip's insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

Laura López, de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe falamos das Tendencias en redes sociais do 2024. Fai algo menos de dúas semanas publicábase unha nova edición do Estudio de Redes Sociales de IAB Spain. Este é un estudo anual elaborado pola Interactive Advertising Bureau (IAB), que é a maior asociación mundial de publicidade, marketing e comunicación dixital. Está presente en 47 países e, no caso de España, arrancou a súa actividade no 2001. "En España, o 86% dos internautas entre 12 e 74 anos empregan as redes sociais, o que representa arredor de 30,3 millóns de individuos". "A media de intensidade de uso de redes sociais sitúase en 1 hora e 8 minutos ao día". "Se se ten que falar dun formato estrela, unha vez máis, son os vídeos verticais, que son clasificados como o contido máis eficiente das redes sociais". O informe analiza o uso e as tendencias das redes sociais no país, proporcionando unha visión detallada sobre como os usuarios interactúan con estas plataformas, as súas preferencias, os hábitos de consumo ou as tendencias emerxentes. Deste xeito, convírtese unha ferramenta interesante para as empresas, xa que estas poden aproveitar os datos para as súas estratexias de marketing dixital. Como é o usuario de redes sociais? Na actualidade, o 86% dos internautas entre 12 e 74 anos empregan as redes sociais, o que representa arredor de 30,3 millóns de individuos. Malia que non hai grandes diferenzas, hai un chisco máis de mulleres (53%) ca homes (47%) en rede sociais, sendo a idade medio do usuario de 41 anos. Do mesmo xeito, hai unha maior penetración nas mulleres (89%) que en homes (83%), especialmente entre os xoves de 18 a 24 ano de idade (94%) e os adultos de 35 a 44 anos (91%). De feito, estes últimos, tanto a Xeración Z coma os Millennials empregan de promedio seis redes sociais. ✔️Uso de redes sociais A media de intensidade de uso de redes sociais sitúase en 1 hora e 8 minutos ao día. Unha vez máis, son os usuarios de 18 a 24 anos (1:29 horas) os que máis horas pasan conectados, seguidos de aqueles entre 25 e 35 anos (1:21 horas). E, se se fala das redes sociais nas que máis tempo pasan os usuarios, temos que mencionar Spotify, TikTok, WhatsApp, YouTube, Twitch, Instagram e Tinder. Precisamente, os usos máis frecuentes que os usuarios lles dan ás redes sociais son entreterse, interactuar e informarse, aínda que é preciso destacar que entre as mulleres tamén destaca a busca de inspiración e seguir tendencias e, nos homes, coñecer xente. Malia que non hai diferenzas significativas no uso de redes sociais entre homes e mulleres, si o hai na preferencia dunha ou outra rede social. Mentres que WhatsApp, Instagram, Facebook, TikTok, Pinterest, Snapchat e BeReal son as máis populares entre as mulleres, no caso dos homes a preferencia atópase en X, Telegram, Twitch, Discord ou Reddit. ✔️Contido en redes sociais O contido máis consumido son as fotografías (co 55% das interaccións), os Reels (co 31,5%), que experimentaron un crecemento do 96% respecto ao anterior informe e os carruseles (8,9%). É por isto, que se se ten que falar dun formato estrela, unha vez máis, son os vídeos verticais, que son clasificados como o contido máis eficiente das redes sociais. Así, por exemplo, en Instagram, o formato Reel é un +5% máis eficiente que os formatos estáticos, mentres que en YouTube, o formato Short medra e é un 96% máis eficiente que un formato de vídeo tradicional. E, se falamos de TikTok, onde o contido é exclusivamente desta tipoloxía, destaca por ser unha das redes sociais máis coñecidas e empregadas. Así mesmo, neste formato, as temáticas máis consumidas son os titoriais, os vídeos de humor, musicais, explicativos e informativos. E, outro aspecto a destacar é que case 6 de cada 10 usuarios prefiren o contido duradeiro fronte ao efémero. É dicir, en termos xerais, as stories non son o contido favorito dos internautas. ✔️Compras en redes sociais As redes sociais son un medio axeitado para proporcionar información sobre productos e servizos e axudan a comparar alternativas no proceso de compra. Sen embargo, só un 14% dos usuarios realizan compras a través destas plataformas. As redes sociais preferidas para esta porcentaxe de usuarios, son Facebook, Instagram e WhatsApp, aínda que as tendas online seguen sendo a opción preferida para as compras en liña. ✔️A aplicación de IA Este informe tamén mostra as tendencias emerxentes e dá voz aos expertos e, estes, non perden a oportunidade de destacar a potencia das intelixencias artificiais. Estímase que o 20% dos profesionais teñen empregado algunha aplicación para xerar ou analizar contidos en redes sociais e, as máis empregadas serían Copilot (16%), Lately (16%) e Chat GPT (8%). Do mesmo modo, aseguran que a adopción de IA no ámbito das plataformas sociais non só facilita o traballo dos expertos, senón que tamén contribúe á innovación e eficiencia nas estratexias dixitais. En definitiva, o Estudio de Redes Sociales 2024 é unha ferramenta valiosa para profesionais do marketing e a publicidade pero tamén para calquera empresa ou negocio que busque mellorar a súa presenza e estratexias en redes sociais Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Richy Glassberg is the CEO and Co-founder of SafeGuard Privacy, a company established in 2019 to help businesses manage privacy compliance with effectiveness and efficiency. He is a digital media veteran with more than 25 years of experience. Richy has led seven startups and held executive roles at renowned brands and businesses, such as CNN, MTVN, and Turner Broadcasting. In this episode… Every professional sector benefits from its regulatory and professional organizations, which hold any given industry up to higher standards and harmonize processes. As concerns over privacy and security intensify, so does the need for these types of organizations to offer support.  For digital marketing, the Interactive Advertising Bureau (IAB) plays a pivotal role by championing the interests of media and marketing professionals in the modern era. Navigating compliance remains a burning issue, and many companies are lost on how to address it. That's why the IAB partnered with SafeGuard Privacy on the IAB Vendor Diligence platform to help make it easier for companies to perform vendor due diligence. Now you can learn from leading organizations and experts on what it takes to stay ahead of the curve. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels chat with Richy Glassberg, Co-founder and CEO of SafeGuard Privacy, on ad tech, compliance, and the IAB's role. They delve into Richy's extensive career in media, tackle pressing compliance issues in digital advertising, explore the impact of Demand Side Platforms (DSPs), and discuss the future trajectory of the industry.

➡️ *Please support this podcast by clicking on our sponsor:* vanta.com/cxotalkIn episode 817 of CXOTalk, we welcome Greg Stuart, CEO of MMA Global, for an engaging conversation on the evolving role of Chief Marketing Officers (CMOs) in the rapidly shifting landscape of AI-driven marketing. Greg shares his expert views and data-backed insights, drawing from his experience leading MMA Global, an important nonprofit industry body for CMOs. This episode explores the current challenges and future directions of marketing in the AI era, offering valuable perspectives for CMOs and marketing professionals.

Are you on the fence about the power of digital display ads for your law firm? These fast facts may just change your mind!1. Display advertising has been shown to increase website traffic by up to 300%, according to a study by comScore.2. 71% of internet users pay attention to online ads, according to the Interactive Advertising Bureau (IAB).3. Display advertising has been shown to increase brand awareness by 46%, according to a study by Nielsen.We bring our clients results!  Learn how you can consistently see increased traffic, enhanced brand loyalty, and new, qualified leads.  Visit https://www.lbmsllc.com/General Info:Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for?If you are nodding yes to both questions, check out these case studies of some killer results we have gotten for law firms just like yours and ask us how we can help you get those same results.  Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises ad tech companies, advertising agencies, publishers, brands, and other commercial entities regarding transactions for interactive media, behavioural advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services regarding a wide range of issues, including digital media and privacy issues, insertion orders, leveraging data, advertising issues, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Gary also serves as General Counsel to the Performance Marketing Association.  Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB).  In this week's very timely episode of Revenue Rehab, Brandi and Gary shed much needed light on Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic. Links: Get in touch with Gary Kibel on: LinkedIn Twitter Davis+Gilbert LLP Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

The IAB's GPP (Global Privacy Policy) and MSPA (Media Rating Council's Media Supply Chain Transparency and Data Governance Program) will discuss the efforts of the Interactive Advertising Bureau (IAB) to promote privacy and transparency in the digital advertising industry.The GPP is a framework of privacy principles that aim to provide guidance on data collection, use, and disclosure in the digital advertising ecosystem.The MSPA, on the other hand, is a set of guidelines and standards for media supply chain transparency and data governance. The panel will consist of experts from the IAB and other organizations involved in developing and implementing the GPP and MSPA.

On today's episode Andrew Kraft reveals how he created a path to the role of CEO by working in positions at every level, creating his own degree in leadership. Listen in as Deborah and Andrew discuss why becoming a COO was possible because of his prior roles, why he strives to never be the smartest person in the room, and the right questions to ask yourself to reach your next career milestone. Andrew also shares how you can use your current experiences to learn the communication strategies that truly prepare you for a C-Suite role.   Andrew Q. Kraft has served as Chief Operating Officer of The Arena Group since October 1, 2020. Mr. Kraft first joined us in December 2018 as Chief Revenue Officer and then Chief Venture Officer. He transitioned to a consulting role in early 2020 before rejoining the company as COO.Prior to his time at Arena, Mr. Kraft served as the “utility infielder” on the executive team at AppNexus (acquired by AT&T as part of Xandr) for seven years. Roles at AppNexus included head of business and corporate development, co-founder of the company's publisher business, global head of ad sales, and interim Chief Financial Officer.Previous roles included Senior Vice President, AMP & Publisher Solutions for Collective, where he led business development for the company's audience management and monetization platform, as well the Head of Revenue & Member Services for the Interactive Advertising Bureau (IAB).Mr. Kraft, who studied Physics and Theater at the Massachusetts Institute of Technology before leaving to help join the “web” business at Sapient, lives with his family in Hillsborough, NJ. He spends summers slow-cooking Texas-style BBQ and winters participating in curling tournaments throughout the Northeast.   You can connect with Andrew via his website: https://thearenagroup.net/   Whether you are a C-Suite Leader of today or tomorrow, take charge of your career with confidence and leverage the insights of The CEO's Compass: Your Guide to Get Back on Track.  To learn more about The CEO's Compass, you can get your copy here: https://amzn.to/3AKiflR See omnystudio.com/listener for privacy information.

As a recent economic study details the direct linkage between the internet ecosystem and economic growth across Arizona, a trio of Arizona-based business owners have joined a national coalition, Internet for Growth, to tell the stories of how their businesses have benefited from the internet's unique ability to connect businesses and consumers. The Economic Impact of the Market-Making Internet, a study released every four years by the Interactive Advertising Bureau (IAB), finds that the internet contributed billion to the state's GDP in 2020 and accounted for 135,900 jobs in Arizona. The growth in Arizona's internet jobs has been remarkable,... For the written story, read here >> https://www.signalsaz.com/articles/internet-creates-4-billion-136000-jobs-in-arizona/

In this week of Serious Privacy by TrustArc, K Royal and Paul Breitbarth have a conversation with Anne-Charlotte Recker and Julian Deckers of the Belgian Data Protection Authority. Both work for the DPAs Litigation Chamber, which on 2 February 2022 released their long-awaited decision on the legality of the Transparency and Consent Framework (TCF) developed by the Interactive Advertising Bureau (IAB). The decision will likely have a significant impact on the future of cookie banners. Not only did the Belgian DPA find that the current banners following the TCF model are not transparent enough, they also use legal bases for many data collections that are not possible.Join us as Anne-Charlotte and Julian explain all about the background of the procedure, the decision that was made and what to expect next. They also explain the concept of Real-Time Bidding that is used in online advertising (the PhD Thesis of dr. Rob van Eijk on this topic can be found here). Since our recording, the Dutch DPA has indicated to various media outlets that the use of the IAB TCF in the Netherlands should be ended effective immediately, thus going a step further than the Belgian DPA. Thank you for listening to another episode of Serious Privacy. If you like our series, please do tell your friends and colleagues about us, and rate and review our episodes in your favourite podcast app or on your favourite podcast platform. Should you have any questions or suggestions, please reach out to us via seriousprivacy@trustarc.com or info@seriousprivacy.eu, or via Twitter at @podcastprivacy. You find us on LinkedIn as Serious Privacy. You will find On Twitter, look for @TrustArc, @heartofprivacy, and @EuroPaulB.

Brad Berens and Joey sit down and continue the controversial topic of Safe Spaces on college campuses as Part 2 of the series, Are Safe Spaces Safe? The titled book The Coddling of the American Mind, How Good Intentions And Bad Ideas Are Setting Up A Generation for Failure, by Greg Lukianoff & Jonathan Haidt continues as the topic of debate between Brad and Joey.  Another great conversation between two intellectuals offering different perspectives.In This Episode:The Coddling of the American Mind (Continued)Marginalization of communities within universitiesCognitive Behavioral TherapyBenefits of a Safe Space within universitiesHypersensitivity and IntersectionalityWhat is working within universities Brad is a futurist and a historian, or “futuristorian,” and this means that he’s a digital strategist, consultant, editor, writer, critic, public speaker and thinker: mostly about media and technology (new and old), how changes in those evolve in a dynamic with behavior and culture (high and low), marketing (traditional and interactive) and how the things that audiences do with what they watch have a huge impact on who they are.Brad was most recently the Editor in Chief of the Interactive Advertising Bureau (IAB) and currently acts as a Strategic Advisor for the USC Annenberg Center for the Digital Future, where Brad leads a handful of exciting projects; he’s also Principal at Big Digital Idea Consulting.It surprises some people to learn that Brad got his start thinking about media, culture and what audiences do with them as a bona fide Shakespearean scholar and stage historian. With a Ph.D. in English from U.C. At Berkeley, he spent years as a teacher and scholar, giving talks about Shakespeare all over the world. From Shakespeare to the internet can seem like a crazy transition, but when you learn that much of my academic work concerns how Shakespeare invented the modern audience — how he created the way we watch movies, TV and other forms of mass culture today — Brad’s weird career trajectory starts to make a bit more sense. You can see his TEDx talk about Shakespeare as a business genius to get a sense of how his first career and subsequent work slam into each other.For an even more impressive overview of Brad, you can read his full bio at https://bradberens.com. Website:https://bradberens.com/Twitter: @bradberensLinkedIn: https://www.linkedin.com/in/bradberens/ Get full access to True Thirty at truethirty.substack.com/subscribe

This week on The Media Roundtable, we are joined by Brad Berens, Editor in Chief at the Interactive Advertising Bureau (IAB), who's membership accounts for 86% of online advertising in the US, including podcasts. Brad is not only one of the best informed minds in our industry, he also brings keen insights to bear. Among them, he describes a future where many corporations do not survive. This and many more insights are now available for free, in this week's episode of The Media Roundtable.

Please help us welcome Sheryl Goldstein, EVP Member Engagement and Development at the Interactive Advertising Bureau (IAB), to this episode of Brand Safety Exchange! Sheryl shares her unique perspective on the current state of brand safety and industry trends, how brands are managing the influx of online toxicity and misinformation, and IAB's 2020 campaign “News Saves Lives,” a global effort to support domestic news publishers by ensuring that advertising-based funding of news media continues uninterrupted.

The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.

Happy Holidays to the Green Rush Family! Thank you all for being loyal listeners during what has been a crazy year. In honor of the holiday season, we wanted to give you all a little “gift” by way of a special episode.  Back in November, Anne Donohoe hosted a live interview with Jim Belushi for the IAB Brand Disruption Summit. For those who don’t know, IAB is the The Interactive Advertising Bureau (IAB), is the national association for digital media and marketing industries. The trade group that empowers  these companies to thrive in the digital economy. Its membership is made up of more than 750 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. Full disclosure - IAB is a KCSA client.  The third annual IAB Brand Disruption Summit took a look at this turbulent year and how brands navigated new risks - and in some cases, reaped new rewards. How does cannabis play into this? When we talk about “disruptors” there is possibly no other industry as a whole more “disruptive” than the cannabis industry. After all - how do you build a brand when it’s federally illegal? By navigating through a patchwork of state-level regulations and laws, this industry has had to build itself through a web of complex – and dynamic – ecosystems that allow companies to bring their products to market.  Perhaps no one knows this better than Jim Belushi, founder of Belushi’s Farm. And while he needs no introduction - i’m going to give him one anyway… You know him as a multi-hyphenate entertainer - actor, comedian, singer, musician, producer, director, but you Green Rushers know, Jim has made a name for himself as a farmer and an entrepreneur in the cannabis industry. He is building out an impressive brand portfolio from his adopted home state of Oregon - and has recently announced brand expansions to states including Illinois and Colorado. So with HUGE thanks to the IAB for letting us repurpose this, on to Anne’s interview with Jim Belushi.  So don’t sit back, lean forward and enjoy!  Jim Belushi, Hollywood Star and Cannabis Entrepreneur It’s been 12 years since Jim first came to Oregon’s Rogue Valley where his dear friend John has a sprawling property along the Rogue River, one town over in Shady Cove. Their children are the same age and attended classes together in California, so the families gathered for many activities over the years. With Jim’s own family’s experience and numerous others marred by opioids and the stigmatization of cannabis, Jim was incredibly grateful to have been led to the Rogue River where he first envisioned Belushi’s Farm and his own part in the agricultural and healing gift of cannabis. A proud Chicagoan, Jim graduated from Southern Illinois University with a degree in Speech, Education and Theatre before moving on to become a resident member of Chicago's famed Second City for three years. In 1979, he left for Los Angeles, where he was cast on TV, launching his career as a performer. In addition to starring in a diverse and remarkable list of television and film— movies from Trading Places to Wonder Wheel, working with famed directors like Oliver Stone, Roman Polanski, David Lynch and Michael Mann—Jim wrote and appeared in Saturday Night Live for two seasons. He’s also served as an executive producer, music composer, director, book author, and Broadway star. His own television show According to Jim aired for 182 episodes during eight seasons before the family favorite launched into off-net syndication in 2007. Locally, Jim is actively engaged in several projects benefiting the communities surrounding Belushi’s Farm in Jackson County, Oregon. In Medford, Jim is helping reconstruct the historic Holly Theater to bring the 1930s Spanish Colonial movie palace back to life as Southern Oregon's largest indoor concert venue. In Eagle Point, Jim’s assisting with the reconstruction of The Butte Creek Mill,

Meet Jordan Fox. Jordan is a lifelong learner and a future-minded thinker. Visit Jordan on the Web https://mmpdig.com Want to live stream your content? Visit Restream on the Web https://restream.io/join/thisweekwithsabir Chapters 00:00 Sabir Welcomes Jordan Fox 04:08 Make me Proud 14:32 Artists vs Brands 17:00 The Challenges of Managing Talent 19:12 Your Social Media Resume 20:34 How Will Smith Changed the Game 30:58 The Power of TikTok 32:32 Rise Above the Noise 33:32 Keep Pushing; Keep Creating 43:10 Stick With What You Know 44:20 Hiring the Right People 44:54 Drawing a Line in the Sand 49:47 The Changing Face of Fame 54:23 Go Deep Not Wide 56:17 Patience is a Virtue He received a Bachelor's Degree in Accounting from Syracuse University, and a Masters Degree in Accounting from Yeshiva University. Jordan quickly realized that accounting wasn't for him, and even with a job lined up at Ernst & Young, he decided to terminate his contract and pivot to the new world of social media. Jordan began his career at SocialCode, then the largest social media buying agency in the world, before joining VaynerMedia, the vaunted brand-building agency. During this time, he worked with clients like Chase, Verizon, Reckitt Benckiser, and more. At age 26, Jordan left the agency world to launch his own business, MMP Digital. In naming MMP, Jordan was inspired by his grandfather, Arthur Dock, who would always say to Jordan, “Make Me Proud.” Jordan's first client at MMP Digital was Grammy Award-winning singer/songwriter, Alicia Keys, where he led global digital strategy and branding across her 80-million-person audience. Jordan built smarter work streams while managing Alicia's in-house production team, digital agency, and record label. While working alongside Alicia, her president, music manager, publicist, and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint. Since officially launching MMP Digital in June 2019, MMP has signed over 20 clients. In 2020, MMP, which was self-funded, is projected to manage over $2.5 million in paid media and set to beat their projected revenue for 2020 by 2x. Some clients are Smithfield Foods, Nathan's, Eckrich, Kretschmar, Badger & Winters (winner of Ad Age A-List Agencies to Watch), VaynerSports, Whistle Sports, Aria Development Group, Bohana, (as seen on Shark Tank) and more! Jordan is not only recognized for his expertise in brand building, social media, and e-commerce but also for his ability to navigate partnerships in the labyrinthine media, celebrity, and influencer world. When not working on MMP, Jordan stays involved with multiple non-profit organizations. Jordan was selected to the ADL Glass Leadership Committee of 2020-2021; he is on the Board of Directors for the Brooklyn Youth Sports Club; he is the Communications & Social Media Chair for Syracuse's NYC Alumni Club; he was selected by the Interactive Advertising Bureau (IAB) to help create their new Social Media certification course; and he was selected to be a judge of the 2020 Reggie Awards, presented by Association of National Advertisers (ANA). Watch/Listen to all episodes of #ThisWeekWithSabir https://growthbysabir.com/liveshow Visit Sabir on the Web https://growthbysabir.com --- Support this podcast: https://anchor.fm/sabir-semerkant/support

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

Marco García es consultor de Evangelización Digital y Modelos de Negocio, con especialidad en Marketing/Ventas. Actualmente dirige la operación de varias consultoras/soluciones digitales en Latinoamérica. Ha participado como ponente en eventos como: Digital Days, Community Management Forum, eCommerce Day Perú, WAN-IFRA y en el panel de Data Science del IAB Conecta 2018. Cuenta también con la certificación Digital Media Sales Certification por parte del Interactive Advertising Bureau (IAB). Laura eRRe es consultora de negocios de moda y estratega digital. Diseñó la metodología de las 10P de tu Ruta Digital y su visión es revolucionar la industria de la moda a través de compartir conocimiento y generar alianzas. Los Brunch and Dinners Online son entrevistas en donde encontrarás consejos de expertos y casos de éxito en temas de e-commerce, negocios y moda. ¡No te puedes perder nuestro próximo congreso Fashion Digital Talks 2021! El congreso #1 en México sobre e-Commerce, Negocios y Moda. Para obtener más información visita nuestro sitio web: www.fashiondigitaltalks.com

En NotiPod Hoy Apple, presentará dos nuevos podcasts uno contando historias y el otro será un ‘daily’ de noticias. ‘Apple News Today’ que durará entre siete a ocho minutos y se publicará de lunes a viernes. El otro, es un programa con 20 historias interpretadas por actores, cada semana, a través de ‘Apple News Plus’. La Coctelera Music, productora bilingüe de producción de podcasts con sede en Barcelona, comentan sobre su experiencia al producir ‘Tumble’  el primer pódcast científico para niños traducido al español para la plataforma de pódcast Himalaya. Según los nuevos datos de la Interactive Advertising Bureau (IAB), las compras anuales de anuncios casi se duplicaron en Estados Unidos, pasando del 24 al 47% entre 2018 y 2019. Spotify quiere ayudar a los que escuchan podcastsa encontrarlos fácilmente con gráficos que clasifican los programas y las selecciones más populares según la audiencia. John W. Gibbons, quien tiene más de 20 años de experiencia en medios digitales y entretenimiento con marcas reconocidas a nivel mundial, es el nuevo CEO de la app ‘PocketCast’.  El escritor español Jorge Carrión  acaba de estrenar Solaris, un pódcast de ensayos sonoros sobre tecnología y humanismo. María Jesús Espinosa lo entrevista para su columna en El País. Podpage, un servicio para crear páginas web para podcasts, acaba de lanzar  una alternativa gratuita.  BMG se une a Bertelsmann UK para ofrecer podcasts como un nuevo servicio para sus artistas. Pódcast recomendado BBVA Blink. Es un pódcast en el que se ofrece información práctica con consejos para tomar  mejores decisiones financieras. El programa se enfoca en la transformación financiera, soluciones fintech, metodologías de trabajo y economía. Por esta razón, los temas cubren desde la planificación de los ahorros hasta las innovaciones que pueden cambiar nuestras vidas.

Jim Spanfeller is the CEO of G/O Media, CEO and President of Spanfeller Media Group, and Former CEO of Forbes.com. He helped shape the advertising and publishing business and continues to be a driving force in using a sound approach to marketing. He joins Kevin in New Orleans for a talk about how to get people to engage in the publishing space, what is still broken in marketing, the future of cookies, and how to find the right people for the right message.   Takeaways: ● Prior to joining Forbes, Jim also served as chairman of the Interactive Advertising Bureau (IAB), publisher at Inc. magazine and also held senior positions at Newsweek. ● Third-party data gave us the opportunity to buy and scale, but nefarious things such as buying bots, no ads being seen, or multiple ads on a page came to fruition. This led to verification sources, but there is still much to be changed about the current practice. ● We must acknowledge that the model is broken, and it calls for an awareness of new privacy regulations. ● Programmatically buying contextual advertising will drive the overall push for impressions into a more controlled environment, which will take away the notion that there was an unlimited supply. ● Jim explains why his view of advertising is still optimistic, despite the current broken state of the industry.   Quotes: ● “When we really get right down to it, it’s a large number, but it’s a defined number of ad impressions that anyone would want to buy.” ● “I don’t know what these people do for a living where they have time to go deep shopping for Nikes.” ● “People don’t go to the web to look at ads. They go to be entertained, informed, and delighted.”   Mentioned in This Episode: Jim Spanfeller: LinkedIn | Twitter Forbes.com The Daily Meal GDPR Ghostery Bad Boys For Life Irwin Gotlieb Amazon

How Can I Increase My Download Numbers? Before I get into answering that question, I want to take a couple of episodes to lay a foundation upon which we can build in answering that question. The foundation is one which will help you to focus on ethical ways to increase your download numbers. First, let me give you some background on recent changes that were made (and implemented across the podcasting industry) that affect how downloads are counted. Due to the popularity and growth of podcasting, advertisers wanted in on the possible exposure a podcast audience could be given to their services. But, back in 2014, there was no industry standard and an advertiser simply had to rely on the data provided by the podcasters. In an effort to bring some conformity, the Interactive Advertising Bureau (IAB) came up with some standards that would help in this area. Although they were not mandatory, they released what is known as the “Podcast Measurement Technical Guidelines” (version 1.0 in 2016 and version 2.0 in 2018). The IAB then implemented a "certification and compliance" program that has now been adopted by the leading podcast hosting platforms. It is now the "industry standard" in counting downloads. The biggest thing you, as a podcaster, should be aware of is this: Any download stat you see means someone listened to that file for at least 60 seconds or more. If someone clicks off at 59 seconds, it does not count. This means you should not use "unscrupulous methods" in trying to increase your download statistics. Stay away from scammers who claim they can give you "thousands of downloads for $10" or whatever. Your reputation is more important in the podcasting world than your download numbers! In the next few episodes, I am going to share a few ways some people are still trying to beat the system. I need to share these with you because you will see them out there. It is important for you to be able to recognize "what not to do" before you start implementing ideas to increase your download numbers. Be sure to subscribe to this podcast so you will be notified when a new question is being answered! If you have a question about podcasting, go to my website at www.podcast-training.com (www.podcast-training.com) and "Ask Bob" by filling out the contact form! If you want to view the video I made for this episode, you can view on YouTube at this link: https://youtu.be/CiQkQ8AcojE (https://youtu.be/CiQkQ8AcojE)

Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing … Continue reading Marketing in a Consumer Consent World →

En NotiPod Hoy - Brasil es el segundo mercado más grande del mundo para el formato podcasts según datos de 'Podcast Stats Soundbites'. El consumo mensual de podcasts en Spotify ha crecido 21% en Brasil y lo mismo ha ocurrido en Deezer que ha experimentado un crecimiento en ese país de un aumento de 40%. - Javier Piñol, ejecutivo de Spotify para América Latina anunció nuevos socios para podcasts originales durante la primera edición global de ‘Spotify For Podcaster Summit’, llevada a cabo en Brasil. - 32% de los estadounidenses (90 millones) escuchan un pódcast mensual. Según la proyección del Interactive Advertising Bureau (IAB), el podcasting podría conseguir más de $ mil millones en 2021 en comparación con los $ 479 millones del año pasado. - Se acerca en Canadá el Hot Docs Podcast Festival 2019. - La era dorada del periodismo de investigación tradicional pudo haber pasado, pero los podcasts parecen estarlo reviviendo de una forma quizá más impactante. - La empresa de investigación de mercados Forrester ha hecho sus predicciones para 2020 y entre ellas no solo destacan el crecimiento en el gasto publicitario en podcasts, sino también una expansión de los reproductores multimedia. - Mark Asquith analiza cómo algunos actores de la industria complican el medio y hacen que los podcasters más nuevos se sienten mal consigo mismos. - Lo que debe tener un buen anfitrión de pódcast. - El departamento de policía de Nueva York ha comenzado a extraer material para crear su propio pódcast de crimen verdadero. - Making Beyoncé, el pódcast que cuenta la historia musical de Beyoncé Knowles. Pódcast recomendado: GEDfacil. Es un pódcast educacional donde se dan consejos para quienes están tomando o desean tomar clases de GED. Este programa nació como una necesidad de compartir "truquitos" y dar consejos, tanto en las clases presenciales como en el aula virtual. La maestra Ximena, su conductora, dice que no le daba el tiempo y decidió hacer un pódcast para complementar. Para quienes no lo saben, el GED (General Educational Development) es un certificado equivalente al diploma de High School en los Estados Unidos y Canadá (cubre los 12 años de escuela formal).

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood One http://westwoodone.com   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Spreaker Live Show #94 for Dec 21th, 2016Our Topics This Week: - Nine Evolutions of Podcasting In 2017- No Time Off for Podcasters during Holidays- Listener Comments and FeedbackShow Duration: 27 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Main topic this week: “Nine Evolutions of Podcasting In 2017”-Hosting Distribution Platforms will develop better tools to make monetizing smaller and larger shows easier.-Interactive Advertising Bureau (IAB) continued march towards Podcasting Download Metric Standards.-In-Car Dash Consumption of Podcasts will continue to replace radio listening in the car.-Personal Voice Agents (Alexa/Echo, Google Home, Siri and Cortana) devices will enable more in-home listening growth.-Dynamic Ad Insertion partnered with Programmatic Advertising Buying and Trafficking tools technology will improve. -Some Host Read Advertising will morph into more Host like “Talent Reads”.-Short-Segment Social Media Sharing and Playback Growth.-Live Audio Recording to Podcasting and Listener Festivals grow.-Android takes a larger share of the Podcasting Listening Market.Tip of the Week: No Time Off for Podcasters during Holidays-Keep producing episodes during the holidays on your regular schedule-Listeners get new gadgets and have extra time to listenListener Comments and Feedback on SLS93: Attracting Younger AudiencesDave Kanyan (Canyon)I try to engage younger listeners by keeping my show a half hour or less. I try to keep my energy up and the show lively. I'll engage with anyone who comments or emails my show. I try not to sound too much like an old man and say things like "kids today". I usually have more than one topic or story on my show so there is a variety of things to sink your teeth into. I keep it very honest and I show humility and try to be humble, yet confident I know how I feel. Also I know many younger stand up comedians from my days as a stand up and I talk to them about who they listen to and what shows they may be guesting on. I'm working on Twitter as I know the kids love that. I comment all over Facebook, and Twitter and wherever I can spreading my name and my shows name out there.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #94 for Dec 21th, 2016Our Topics This Week: - Nine Evolutions of Podcasting In 2017- No Time Off for Podcasters during Holidays- Listener Comments and FeedbackShow Duration: 27 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Main topic this week: “Nine Evolutions of Podcasting In 2017”-Hosting Distribution Platforms will develop better tools to make monetizing smaller and larger shows easier.-Interactive Advertising Bureau (IAB) continued march towards Podcasting Download Metric Standards.-In-Car Dash Consumption of Podcasts will continue to replace radio listening in the car.-Personal Voice Agents (Alexa/Echo, Google Home, Siri and Cortana) devices will enable more in-home listening growth.-Dynamic Ad Insertion partnered with Programmatic Advertising Buying and Trafficking tools technology will improve. -Some Host Read Advertising will morph into more Host like “Talent Reads”.-Short-Segment Social Media Sharing and Playback Growth.-Live Audio Recording to Podcasting and Listener Festivals grow.-Android takes a larger share of the Podcasting Listening Market.Tip of the Week: No Time Off for Podcasters during Holidays-Keep producing episodes during the holidays on your regular schedule-Listeners get new gadgets and have extra time to listenListener Comments and Feedback on SLS93: Attracting Younger AudiencesDave Kanyan (Canyon)I try to engage younger listeners by keeping my show a half hour or less. I try to keep my energy up and the show lively. I'll engage with anyone who comments or emails my show. I try not to sound too much like an old man and say things like "kids today". I usually have more than one topic or story on my show so there is a variety of things to sink your teeth into. I keep it very honest and I show humility and try to be humble, yet confident I know how I feel. Also I know many younger stand up comedians from my days as a stand up and I talk to them about who they listen to and what shows they may be guesting on. I'm working on Twitter as I know the kids love that. I comment all over Facebook, and Twitter and wherever I can spreading my name and my shows name out there.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

This is episode 3 of the LUCIMA Podcast series, "If Your Life Were a Movie". Everyone has a story to tell. Human stories about change, transformation and often redemption. Through real life story arcs, our special guests explain how they became who they are today. Join us for an inside look into some amazing stories. In this episode, Charles interviews Winston Binch, Chief Digital Officer of Deutsch North America. Winston talks about how a lifelong passion for innovation and creativity became a successful career in advertising.  Chief Digital Officer, Deutsch North America  Winston Binch is one of the most accomplished digital leaders of his generation.  As Chief Digital Officer of Deutsch North America, he has grown the agency’s offering from 5 percent of overall revenue to 40 percent and has transformed the company from an advertising agency to a digital innovator — a feat that led Fast Company to recognize Deutsch as one of the most innovative companies in advertising.  His work has picked up honors from One Show, Comm Arts, UX Awards, AICP, the Andys, Effie Awards, and the Webby Awards. He has won at Cannes 30 times, including two Titanium Lions, three Grand Prix awards, and Interactive Agency of the Year three times. Winston was named one of Business Insider’s 2015 Most Creative People in Advertising, one of the 2014 Internationalist Innovators and a Top 25 iMedia Internet Marketer and Innovator.  Some of the most innovative digital in advertising history can be credited to Winston. He helped bring customization to Nike by way of Nike iD, Whopper Sacrifice to Burger King, and the Pizza Tracker to Domino's. Most recently, he reinvented Volkswagen's approach to online car shopping and is currently helping Taco Bell reimagine mobile ordering. In 2015, Deutsch was #2 on Ad Age’s Agency A-List.  Prior to Deutsch, Winston led the digital practice at CP+B where he served as partner, and before that he worked at R/GA and Sony Music. Winston is cofounder of Boulder Digital Works at the University of Colorado and the M-School: Institute of Marketing at LMU. He sits on the board of the Interactive Advertising Bureau (IAB) and Protect Our Winters, and contributes to Harvard Business Review, Entrepreneur, and Adweek. References in this podcast: https://en.wikipedia.org/wiki/Napsterhttp://www.nytimes.com/2015/10/24/arts/music/drake-rapper-actor-meme.htmlhttp://www.cpbgroup.comhttps://www.youtube.com/watch?v=R55e-uHQna0http://www.subservientchicken.com Learn more about Winston and his latest projects here:http://winstonbinch.comhttps://www.facebook.com/wbinchhttp://www.deutschinc.comhttp://protectourwinters.orghttps://www.facebook.com/Stereobate-151226728375/ Learn more about Charles and his latest projects here: Website http://www.lucima.comInstagram: https://instagram.com/charleslucimaFacebook: http://facebook.com/charleslucimatumblr: http://lucima.tumblr.comPodcast: http://lucima.podomatic.com

Show #106, Hour 1 | Guests: Bob Hoffman is the author of Marketers Are From Mars, Consumers Are From New Jersey, former head of two advertising agencies, and writer of the industry blog, The Ad Contrarian which was named one of the world’s most influential advertising and marketing blogs by Business Insider. In 2012 Bob was selected Ad Person of the Year by the S.F. Advertising Club Noah Swartz is a Staff Technologist on the Tech Projects team at the Electronic Frontier Foundation (EFF). He works on the various software the EFF produces and maintains, including but not limited to Privacy Badger. Before joining EFF Noah was a researcher at the MIT Media Lab as well as a technomancer and free software/culture advocate. Sandy Pelland is the founder of lifestyle destination website MomLifeTV and member of the Interactive Advertising Bureau (IAB). Her site’s mission: Being a Mom is one of the most rewarding experiences. But, parenting isn’t always easy. Sometimes you just need help. At MomLifeTV, we’ve assembled talented professionals and organizations who give you great tips, advice and information. We also feature great stories from Moms, to help you, on your journey through Motherhood. Dave Yoon is co-founder/creator of Been Choice which adds a new twist to the ad blocking game: users can opt in to see advertising, and get paid in exchange for being tracked! Earlier this week the Apple App Store pulled Been Choice over privacy concerns; Been Choice has resubmitted it for approval. Dave spent a decade with MIO Partners (McKinsey Investment Office) as Engagement Manager, then Portfolio Manager, before co-founding Been, Inc. | Show Summary: Angie explores ad blockers, ad technology, privacy, and the overall ad industry with a diverse panel of experts.

Materials Available here: https://media.defcon.org/DEF%20CON%2023/DEF%20CON%2023%20presentations/DEFCON-23-Mark-Ryan-Talabis-The-Bieber-Project.pdf The Bieber Project: Ad Tech 101, Fake Fans and Adventures in Buying Internet Traffic Mark Ryan Talabis Chief Security Scientist, zVelo In the past year, I found myself immersed in the multi-billion dollar digital advertising industry. This gave me the opportunity to investigate the unique security challenges and issues facing the industry. It was a shock to me at first how complex the advertising ecosystem was particularly in the advent of programmatic advertising. But I dove in head first and learned a lot which I would like to share with my fellow security professionals. During this time, I got involved with unscrupulous publishers, apathetic ad networks, angry advertisers and activist malware researchers. I encountered self proclaimed experts with fantastic claims, vendors using scare tactics, and a glaring disconnect between the security and ad tech worlds. In this presentation, I would like to be able to provide the audience with my experience plus a number of things. Among which are: Provide security professionals a 101 type of introduction to the world of digital advertising ecosystem. Among the things we will tackle is what is programmatic advertising, what the roles are of the different players like ad networks are and how money is made off all this interplay. Provide the audience a perspective on what security challenges the advertising industry is facing and opportunities for us security professionals to be involved. We all know about malvertising and its a big deal to us security guys but there are bigger, and in an advertisers perspective, more relevant issues that needs to be taken care of first. All of this will be discussed in this talk. An introduction about the different and creative ways unscrupulous publishers can pad their earnings. We will be talking about hidden ads, ad stacking, intrusive ads, auto-refreshes, popups, popunders, blackhat SEO techniques and dirty inventory. An in depth discussion on the problems caused by non-human traffic (NHT). We will talk about what it is, why is it a problem, how it is generated, and more importantly, how do we catch it? In fact, this presentation is named the “Bieber Project” which is the experiment which I leveraged to understand non-human traffic and determine how we can identify it. Mark Ryan Talabis is the Chief Security Scientist for zVelo Inc where he conducts research on advertising fraud and non-human traffic. He is also formerly the Director of the Cloud Business Unit of FireEye. He is an alumni member of the Honeynet Project and a member of the anti-malware working group of the Interactive Advertising Bureau (IAB) where he is contributing in the promotion of threat intel sharing across the advertising industry. His current work focuses on helping the advertisers and ad networks in finding ways to identify non-human traffic through various browser impression and behavioral based anomaly detection techniques. This also includes work on detecting various impression and click padding techniques by unscrupulous publishers. He is a graduate of Harvard University and is a co-author of two books from Elsevier Syngress: "Information Security Analytics: Finding Security Insights, Patterns, and Anomalies in Big Data" (2014) and "Information Security Risk Assessment Toolkit: Practical Assessments through Data Collection and Data Analysis" (2012). Techniqies He has presented in various security and academic conferences and organizations around the world including Blackhat, DEF CON, Shakacon, INFORMS, INFRAGARD, ISSA, and ISACA.

The Social Network Show welcomes Michael Theodore to the January 19, 2015 episode. Michael Theodore is the Vice President, Learning & Development at the Interactive Advertising Bureau (IAB). IAB, which is comprised of the leading media and technology companies, accounts for 86% of the online advertising in the U.S. IAB and it's member companies evaluate and recommend standards and practices and provide critical research on interactive advertising. In this episode, you will hear about the IAB Education Foundation. The Foundation is focusing on correcting the lack of diversity and the lack of people trained in digital media and digital advertising. Michael explains how they are trying to correct this problem and if you are interested in a career in this field, this is a good show to listen to. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently VP, Training & Development and is responsible for the Digital Media Sales Certification program and professional development worksho  

Mobile and Money: More people using smartphones to manage their personal finances as Kim, Peggy and Shahab comment on Mobile and Money, a new study conducted by the Interactive Advertising Bureau (IAB) in partnership with InMobi and Viggle, that shows a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age.A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!.Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.