Podcasts about sales execution

In this episode, Mike Crandall sits down with Ryan Jacob, President of GRA Services, about succeeding on the road to senior leadership using Sandler's Success Triangle: Attitude, Behavior, and Technique. Ryan describes developing optimism, curiosity, and emotional discipline; practicing consistent follow-through and data-driven processes; and applying Sandler's techniques like Up-Front Contracts and Reversing—first as a sales student and contributor, then as a Leader. As President, Ryan reframes these tools internally to sell change, align expectations, reduce defensiveness, and build trust, emphasizing that teams feel leadership's emotions and follow consistent actions. He highlights GRA Services' rapid growth supporting utility infrastructure with a pole-setting foam product, and credits the Sandler communities' shared language for accelerating execution and decision-making. Core takeaways from this episode: Maintain an "Abundance Mindset" with emotional discipline. Model consistent behaviors to shape culture. And use clear Up-Front Contracts to eliminate confusion and resentment.   Chapter 1: Opening and Podcast Framework 00:00:02 – 00:00:39 Dave Matson introduces the "How to Succeed" podcast and its focus on the Success Triangle: attitudes, behaviors, and techniques. He sets the expectation to explore how top performers think and act to reach and maintain success. Chapter 2: Meet the Host and Guest; Topic Setup 00:00:39 – 00:02:06 Host Mike Crandall introduces himself and his guest, Ryan Jacob, president of Gray Services. The episode's theme is succeeding on the road to senior leadership through BAT (Behavior, Attitude, Technique), framed by Ryan's long journey from sales student to company president. Chapter 3: Ryan's Early Sales Roots and Mentorship 00:02:06 – 00:02:59 Ryan shares his background in professional selling and his connection with Mike through UCO's collegiate sales program. He explains how early mentorship and applying learned concepts at work led to tangible results and an enduring professional relationship. Chapter 4: Attitude Foundations as a Sales Student 00:02:59 – 00:05:27 Ryan emphasizes embracing struggle, maintaining optimism, and staying calm and curious. He highlights asking strong questions, using disqualification when appropriate, and building momentum through repeated effort as core attitude differentiators. Chapter 5: Behaviors that Create Opportunity 00:05:27 – 00:07:05 Consistency and follow-through become Ryan's standout behaviors, often winning opportunities others missed. He recounts showing up, honoring commitments, and leveraging initiative to access professional circles despite student constraints. Chapter 6: Techniques that Accelerate Early Success 00:07:05 – 00:09:19 Key techniques include strong upfront contracts, reversing and negative reversing to deepen discovery, and sorting versus selling. Ryan stresses asking hard questions calmly and iterating relentlessly to internalize and scale effective methods. Chapter 7: Attitude as a Top Individual Contributor 00:09:19 – 00:11:28 Curiosity lowers defensiveness and fosters honest conversations, contrasted with pushy selling stereotypes. He underscores the importance of "not needing the sale" to avoid "commission breath," particularly when pipeline is thin. Chapter 8: High-Value Behaviors in Sales Execution 00:11:28 – 00:13:21 Ryan details embracing discomfort, intelligent prospecting, and a repeatable system mindset. He uses data-driven reflection to refine processes, evaluate outcomes, and adapt continuously to improve win rates. Chapter 9: Techniques for Complex, Long Cycles 00:13:21 – 00:14:51 Professional sorting becomes critical in long enterprise cycles, building relationships far ahead of renewal or change windows. Strategic timing and positioning are essential to influence multi-year opportunities. Chapter 10: Transition to Senior Leadership and Gray Services Overview 00:14:51 – 00:17:18 Ryan describes Gray Services' two-part foam solution for faster utility pole setting, enabling grid expansion amid rising electricity demand. He outlines the company's 1994 origins, rapid scaling, automation plans, and facility expansion. Chapter 11: Leadership Attitude Under Pressure 00:17:18 – 00:18:59 Leadership amplifies BAT principles: actions over words, leading by example, and using action to drive emotion. Responsibility for livelihoods raises the stakes for mindset discipline and consistency. Chapter 12: Selling Change Internally 00:18:59 – 00:21:12 Ryan discusses projecting steady, positive energy as teams feel leadership's emotions. He uses upfront contracts and curiosity to lower defensiveness, invite collaboration, and co-create change with long-tenured staff wary of disruption. Chapter 13: Behavior Consistency Builds Trust 00:21:12 – 00:23:16 Doing what you say you'll do establishes credibility across the organization. Ryan highlights modeling small actions, like picking up trash, to signal standards and align culture amid rapid transformation. Chapter 14: Leadership Techniques for Clarity and Accountability 00:23:16 – 00:25:58 Upfront contracts shift from sales to internal alignment, clarifying goals, timelines, and expectations to reduce confusion and resentment. Structure makes hard conversations fairer and more consistent, while reversing elicits candid input from those closest to the work. Chapter 15: Community, Faith, and the Power of a Shared Language 00:25:58 – 00:31:08 Ryan shares how faith, patience, and unforeseen succession accelerated his leadership path. He leveraged the Sandler community for trusted expertise, enabling faster decisions and execution by "cutting through the fluff" with a common framework. Chapter 16: Final Insights on BAT for Senior Leadership 00:31:08 – 00:37:08 Ryan's closing guidance: cultivate emotional discipline and an abundance mindset (attitude), recognize that culture mirrors leadership habits and consistency (behavior), and use clear upfront contracts to set expectations and reduce confusion (technique). He credits Sandler's systems, community, and common language for sustained growth. Chapter 17: Close and Credits 00:37:08 – end Mike thanks Ryan and wraps the episode, reinforcing the theme of succeeding on the road to senior leadership. The podcast credits acknowledge Sandler Systems, LLC and direct listeners to local trainers or the website for more information.  

Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobilize, and enough confidence to take the risk. Randy Riemersma joins John McMahon and John Kaplan to unpack how false velocity, shallow discovery, and weak executive alignment create fragile opportunities that collapse late. He explains why elite sellers slow down early, uncover real business pain, connect operational problems to strategic outcomes, and manage the emotional side of buying when the decision starts to feel personal. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Key takeaways from this episode:  00:00 - Why many late-stage deals are lost long after the buyer has agreed with the business case. 02:37 - What leaders often overlook when early deal momentum feels too good to be true. 03:51 - A look inside the moment elite sellers create the urgency that average reps never uncover. 12:53 - Why many CROs see strong operational engagement fail to translate into executive sponsorship. 16:41 - The six emotions that drive buyer decisions and how to leverage them across deal stages. 28:24 - What it really takes to build buyer belief when the risk of saying yes starts to feel personal. 40:28 - Why the best discovery conversations feel less like qualification and more like understanding. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Enterprise AI buying has moved quickly, but durable adoption still depends on context, security, workflow fit, and measurable business impact. Daniel Simon, Enterprise Account Executive at Glean, joins John Kaplan and John McMahon to discuss what it takes to sell AI in complex enterprise environments, why multi-threading matters more when buyers are evaluating broad organizational change, and how strong sellers build trust by tying use cases to productivity, governance, and ROI instead of relying on product excitement alone. Daniel Simon is an Enterprise Account Executive at Glean, where he works with large enterprises on AI adoption, knowledge discovery, and productivity across complex organizations. He brings experience selling enterprise technology into multi-stakeholder buying environments. Connect with Dan: LinkedIn Resources mentioned: The Qualified Sales Leader by by John McMahon  The Go-Giver by by Bob Burg  Key takeaways from this episode:  00:00 – Introduction 02:40 – What it really takes to move from product fluency to business impact in enterprise sales. 06:35 – Why many sellers mistake a strong champion for a qualified enterprise deal. 08:47 – A look inside how AI can expose qualification gaps without replacing sales fundamentals. 18:12 – What leaders often overlook about context as the real differentiator in enterprise AI. 30:51 – Why face-to-face engagement quietly creates leverage in a crowded AI market. 42:58 – Dan Simon's perspective on why consumption-based pricing raises the bar for customer success. 57:12 – Why AI will amplify strong sales discipline and expose weak execution. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this today's segment, Dan Sperring, founder and CEO of Align ICP, breaks down a mistake most revenue leaders make when defining their ideal customer profile. The instinct is to chase the highest lifetime value customers, but those segments are often the hardest to win, the slowest to close, and the first to break when the market shifts. This clip focuses on how to balance three critical factors inside your ICP: lifetime value, ease of acquisition, and market health. Dan explains why ignoring any one of these creates pipeline risk, and how leaders can avoid over-rotating into segments that look great on paper but fail in execution. For leaders responsible for predictable growth, this is about making smarter tradeoffs, not just better targeting. Dan Sperring is the founder and CEO of AlignICP, a company focused on helping revenue teams align around high-value customer segments to drive predictable growth. He brings experience across customer success, revenue leadership, and scaling SaaS businesses through product-market and go-to-market alignment. Connect with Dan: AlignICP LinkedIn Books mentioned: The Innovator's Dilemma by Clayton M. Christensen The Innovator's Solution by Clayton M. Christensen and Michael E. Raynor Predictable Revenue by Aaron Ross and ​​Marylou Tyler  Amp It Up by Frank Slootman Tools and podcasts mentioned: clay.com zoominfo.com The Science of Scaling Podcast Listen to the full episode: Aligning Pipeline to Ideal Customer Profile with Dan Sperring Get the Force Management framework for aligning your ICP, sales motion, and customer lifecycle around high-value use cases and measurable business outcomes: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Today's episode features Sahir Azam, Partner at Index Ventures and former Chief Product Officer at MongoDB, where he helped scale Atlas into a multi-billion-dollar platform. This conversation breaks down what actually separates top enterprise sellers, from intellectual curiosity to resource orchestration, and why those traits alone aren't enough without leadership building the right operating model around them. Sahir also explains how sales leaders create scale through enablement, accountability, and structured engagement, not just hiring more talent. For leaders trying to build repeatability in complex sales, this is a clear look at what it takes. Sahir Azam is a Partner at Index Ventures investing in AI infrastructure, and former Chief Product Officer at MongoDB where he led the Atlas transformation into a multi-billion-dollar platform. He brings a rare operator's perspective on building go-to-market discipline, scaling sales culture, and navigating the product-distribution balance that separates winners from founders who fail. Connect with Sahir: Index Ventures LinkedIn Get the Force Management framework for navigating product-go-to-market fit and building the sales discipline that separates scaling companies from those that fail: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Revenue leaders are under increasing pressure to grow without adding headcount at the same rate, and AI is forcing a deeper conversation about productivity, consistency, governance, and organizational design. Alex Bilmes, CEO of Endgame, joins John Kaplan and John McMahon to discuss what his team learned from analyzing more than 30,000 real AI workflows across go-to-market teams. The conversation moves beyond tool adoption and into the harder leadership questions: how to create a centralized intelligence layer, how to prevent inconsistent messaging at scale, how RevOps must evolve, where AI can accelerate ramp and account coverage, and why human judgment becomes more important as automation gets better. Alex Bilmes is the CEO and founder of Endgame, a revenue intelligence platform built for go-to-market teams. His work focuses on helping revenue organizations centralize customer, methodology, and account knowledge so both humans and AI agents can operate from a consistent foundation. Connect with Alex: LinkedIn Key takeaways from this episode:  00:00 - A look inside what happens when AI agents move from task automation to managing real revenue workflows. 06:02 - Why agent sprawl quietly creates new execution risks for CROs trying to scale AI across the revenue organization. 09:09 - What leaders often overlook about the knowledge foundation required to keep humans and AI working from the same truth. 29:29 - Why RevOps has to evolve from fulfilling requests to building systems that change how revenue teams operate. 35:04 - What it really takes for AI to improve productivity beyond simple headcount reduction. 48:28 - The governance risk many revenue leaders underestimate when AI adoption moves faster than controls. 51:26 - Why human judgment becomes more important, not less, as AI takes on more of the sales workflow. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Pipeline generation breaks down when sales organizations rely on individual performance instead of building controlled, repeatable systems. In this episode, Greg Casale shares how his background in engineering shaped a system-first approach to sales, applying principles of process control, data capture, and structured training to reduce variability and improve consistency. The conversation explores why outbound phone remains a critical channel despite its difficulty, how over-automation has saturated the market and reduced conversion rates, and where AI fits as a tool to strengthen preparation and execution without replacing human interaction.  Greg Casale is the Founder and CEO of Reveneer Inc., where he leads a system-driven approach to outbound pipeline generation through embedded SDR teams. He began his career as a chemical engineer and brings a manufacturing and process control mindset to building repeatable, data-driven sales operations. Connect with Greg: LinkedIn Resources mentioned: Hyperbound TitanX Key takeaways from this episode:  03:00 – Why many CROs over-index on hiring instead of addressing the system driving performance 33:30 – What it really takes to build an outbound channel competitors can't easily replicate 49:00 – Why leaders risk losing differentiation when AI replaces human-driven sales behavior 01:00:00 – A look inside how top SDRs control conversations in the first 30 seconds of a cold call 09:33 – The mistake many CROs make when relying on fractional SDR models for pipeline generation 01:07:24 – Why cutting SDR capacity during downturns quietly weakens your ability to recover 18:11 – What leaders often overlook when measuring SDR success beyond meeting volume Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

This week's throwback guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others. Although those things haven't changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.This week's guest on The 20% Podcast is Morgan J. Ingram.In this episode, we discussed:- Why He Went All In On AMPWhere To Get Benefit From Influencer MarketingDoing Influencer Marketing AuthenticallyPlanning Your Marketing StrategicallyTrusting Yourself MoreWhich Passion Should I Focus On?Much more!Please enjoy this week's episode with Morgan J. Ingram_____________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Strategic accounts expose where most sales approaches break down, especially when technical capability fails to connect to enterprise-wide value. In this replay segment, Jane Thompson unpacks what it actually takes to navigate complex, multi-division organizations, from building aligned champions to translating solutions into outcomes that matter at the board level. The conversation highlights why intellectual curiosity, multi-threaded engagement, and disciplined account mapping remain non-negotiable for sellers operating at the highest level. Jane Thompson is a sales leader at BigPanda with deep experience selling into complex, multi-division enterprise accounts and building high-impact strategic sales motions. Connect with Jane: LinkedIn Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

AI is shifting from model development to real-world usage, exposing a new bottleneck that most sales teams are not prepared to understand or sell against. As inference speed, memory bandwidth, and infrastructure become the true differentiators, traditional software playbooks begin to break down. Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability are no longer optional. The conversation explores how AI is reshaping productivity, why ICPs must evolve weekly, and how elite sellers distinguish themselves by orchestrating value across increasingly complex buying groups. Alex Varel is EVP of Worldwide Sales at Cerebras Systems, where he leads global go-to-market efforts at the forefront of AI infrastructure. He has built and scaled high-performing teams across MongoDB, Zscaler, and Multiverse, driving growth through IPO, hyper-scale expansion, and emerging technology shifts. Connect with Alex: LinkedIn Resources mentioned: "The Power of Myth" by Joseph Campbell "AI Superpowers" by Kai-Fu Lee “Leonardo da Vinci” by Walter Isaacson "No Country for Old Men" by Cormac McCarthy "The Road" by Cormac McCarthy “The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley” by Jimmy Soni Key takeaways from this episode: 00:00 – A look inside what it really takes to rethink computing architecture when speed, not scale, becomes the constraint 13:09 – Why many leaders underestimate how the shift from training to inference is redefining where competitive advantage actually lives 25:27 – The mistake many CROs make when applying legacy software playbooks to markets that require constant recalibration 21:33 – What it really takes to turn AI from a concept into a daily productivity multiplier inside a revenue organization 31:34 – Why most sales organizations quietly accept a broken productivity model and what changes when that assumption is challenged 34:26 – A look inside the evolving role of the AE as a multi-dimensional operator across technical, business, and interpersonal domains 49:41 – Why treating ICP as a static exercise leads to missed growth opportunities in markets that are shifting in real time Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Today, a segment from our episode on pipeline generation and building a repeatable revenue system with Christopher Vik, VP EMEA at Samsara and former CRO at Leapwork. In this clip, Chris breaks down why most pipeline generation efforts fail before they even start. He explains how preparation drives conviction, why reps avoid pipeline when they lack insight, and what leaders must do to build a culture where execution actually sticks. If you're trying to improve pipeline performance or develop more effective sellers, this is a perspective worth revisiting. Chris Vik is VP EMEA at Samsara and a former CRO at Leapwork and Go Autonomous, where he scaled go-to-market teams across new markets and high-growth environments. He is known for building structured revenue systems that connect pipeline generation, sales execution, and recruiting. Resources mentioned: Flip the Script by Oren Klaff Pitch Anything by Oren Klaff Get the Force Management framework for building and scaling predictable pipeline and revenue systems:  The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

PLG can create explosive growth, but it can also mask fundamental gaps in execution, capacity, and long-term durability. As AI-native companies scale at unprecedented speed, revenue leaders face a new tension: how to convert bottom-up adoption into enterprise value without breaking the system that fueled growth. Brian McCarthy joins to unpack how Cursor is navigating this shift, why sales execution becomes the moat in a world of swappable technology, and what it takes to build a go-to-market machine that keeps pace with innovation while deepening customer trust. Brian McCarthy is President of Global Revenue and Field Operations at Cursor and former CRO at Rubrik, where he helped scale the company from $118M to $1.5B in ARR. He is known for building high-performance revenue organizations and execution-focused cultures in complex enterprise environments. Connect with Brian: LinkedIn Resources mentioned: Ep. 71 - What the Best Sales Leaders Do with Brian McCarthy All In Podcast with Chamath, Jason, Sacks & Friedberg Key takeaways from this episode: 03:30 – Why great leaders know when to step away, and how building a successor is the true test of an execution machine 09:50 – What to look for in a once-in-a-career opportunity, and why timing matters more than brand or hype 17:03 – How PLG success created a capacity crisis, and why too much demand can degrade customer experience 29:29 – The decision to radically reduce account load, and how focus enables better selling and better buying experiences 32:16 – Why champions, not features, drive revenue, and how to intentionally build them across the organization 38:19 – The required balance between bottom-up adoption and top-down value selling in technical markets 41:31 – Why “clock speed” is the defining trait of modern sellers, and how enablement must fuel continuous learning 49:09 – The shift from tools to AI factories, and what it means for the future of software development and selling 52:01 – Why culture, trust, and human relationships remain the durable moat in a world of rapidly changing technology Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode of the Shift AI Podcast, Abhijit Mitra, CEO of Outreach, joins host Boaz Ashkenazy for a wide-ranging conversation on how agentic AI is fundamentally reshaping the way revenue teams operate.Abhijit shares his journey from tutoring a seventh-grade student advanced math in India to spending 30 years building enterprise systems at Oracle, SAP, and ServiceNow before joining Outreach as head of product and engineering—and eventually stepping into the CEO role. From there, the discussion dives deep into how Outreach has evolved from a sales execution platform into a full agentic AI infrastructure for go-to-market workflows.The conversation explores the critical distinction between true autonomous agents and what Abhijit calls "fancy dashboards"—how Outreach's agents autonomously research accounts, personalize outreach, prep sellers for meetings, provide real-time coaching, and even submit forecasts without human intervention. Abhijit explains why the shift from SaaS seat licenses to hiring agents with skills and capacity represents the next evolution of enterprise software, and why companies that don't adapt will not survive.Boaz and Abhijit also dig into the governance challenge at the heart of enterprise AI adoption—shadow AI, role-based access control, and how to give individual sellers the autonomy to personalize their own agents while keeping everything inside trusted organizational guardrails. The episode closes with Abhijit's vision for self-adapting AI that learns best practices from every rep and distributes them across the entire team, making every rep your best rep.This episode is essential listening for sales leaders, revenue operators, and enterprise technology buyers who want to understand how agentic AI is moving beyond individual productivity tools to unlock fundamentally new go-to-market operating models.Chapters[00:00] Introduction: Abhijit's Career from Oracle and SAP to Outreach[01:26] First Job: Teaching 12th Grade Math to a 7th Grader in India[01:58] Outreach's Evolution from Sales Execution to Revenue Orchestration[03:42] 2025 Was the Launch—2026 Is When Agents Actually Happen[04:12] What Makes a True Autonomous Agent (Not a Chatbot or Dashboard)[07:46] The New Paradigm: Hiring Agents vs. Renting Software Seats[09:43] Personal Agents and the Case for Individual Autonomy[12:06] Enterprise Governance: Why Every Rep Needs Guardrails[12:34] Shadow AI, Sovereign AI, and What CISOs Are Actually Worried About[13:34] Role-Based Access Control for Agents: Match the Person, Not the Platform[14:20] Day in the Life: What Agents Do So Sellers Don't Have To[17:06] Outreach's Own 100-Person Sales Team as a Live Testing Ground[17:34] The Numbers: 39% Productivity Increase Measured Internally[19:17] Is SaaS Dead? The Real Transformation Happening in Enterprise Software[21:50] What's Next: Self-Adapting Agents That Learn and Spread Best Practices[24:30] Two Words on the Future of Work: Unleash Your Best Performance[25:38] Closing Thoughts on Augmentation, Fear, and Human PotentialConnect with Abhijit MitraLinkedIn: https://www.linkedin.com/in/mitrasaab/Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy/Email: info@shiftai.fm

Preparation does not become less important as sellers gain experience. It becomes more visible as a differentiator. In this replay segment with John Rowell, he breaks down of how disciplined pre-call preparation sharpens positioning, turns cold outreach into meaningful engagement, and allows reps to stay fully present in the moment. The conversation highlights why preparation is not just about information gathering, but about earning credibility, accelerating sales cycles, and creating the conditions for authentic customer conversations. John Rowell is the Co-Founder of Pinned Golf and a former enterprise sales leader with experience at EMC and Lacework. He brings a practitioner's perspective on applying enterprise sales discipline to startup growth. Connect with John: LinkedIn Pinned Golf Website Resources mentioned: Pin Golf's Caddie GPS Tablet Catch the full conversation, here:  Pinned Golf: Making the Shift from Sales to Entrepreneurship Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Most companies don't fail because of product, they fail because they never build a clear, repeatable sales system around a problem that actually matters. That shows up early when founders delegate sales too soon, chase broad markets without focus, and struggle to translate technical insight into customer urgency. In this conversation, Lou Shipley brings a career spanning door-to-door selling to leading and teaching at Harvard to break down what separates companies that scale from those that stall. He introduces frameworks like the “problem with the problem” and the “murder board,” while reinforcing a consistent theme: sales is not a downstream function, it is the organizing discipline of the business. For leaders trying to build a high-performance culture or evaluate their next move, this conversation clarifies what to look for and what to avoid. Lou Shipley is a three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs. He has led multiple startups and previously taught sales at MIT. Connect with Lou:  LinkedIn Website Resources mentioned: Unlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies by N. Louis Shipley and Patricia Favreau Key takeaways from this episode: 00:00 – How Lou Shipley built his sales foundation on 100% commission 06:00 – The 30-second mistake sellers keep making and how it kills deals early 10:33 – Why Lou Shipley believes emotional connection to the problem changes everything 25:55 – Why founders who delegate sales too early almost always get it wrong 33:33 – A behind-the-scenes look at how great teams pressure-test their strategy before the market does 40:22 – The three questions that instantly expose whether a company is worth joining 44:25 – Why narrowing your ICP is the fastest path to real revenue growth, not a limitation 58:33 – The real reason most companies fail before they ever scale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Today, we're revisiting a segment from our episode on selling enterprise software and connecting technical capabilities to business outcomes with John Donnelly. John is a seasoned enterprise sales leader with deep experience scaling complex sales motions across organizations like MobileIron and Kana. In this clip, he breaks down why so many sellers default to features, where discovery goes wrong, and how the best reps connect technical differentiation to real business impact to win complex deals. John Donnelly is a seasoned enterprise sales leader and CRO with a track record of scaling high-growth organizations through IPOs and acquisitions, known for helping teams translate technical capabilities into measurable business outcomes. Connect with John: LinkedIn Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Mark Banfield returns to the PepTalks Podcast for part two of our deep dive into building and scaling a high-performing sales function under PE ownership. In his first appearance, Mark shared how to lay the foundations of an effective go-to-market engine. You can listen to that episode here: https://pep-talks.co.uk/podcast/mark-banfield-cro-teamviewer/ In this episode, the focus shifts to execution. How to raise standards, drive accountability, and create predictable revenue performance once the structure is in place. We discuss practical insights on performance management, lifetime value and account prioritisation, balancing inbound and outbound sales, pipeline discipline, KPIs and board-level reporting.

Wir blicken zurück: Welche Themen haben Entscheider in Strategie, Marketing und Vertrieb 2025 besonders bewegt? Von Vertriebssteuerung und Sales Execution über wirksame Markt- und Kundenkommunikation bis hin zur kundenzentrierten Produktentwicklung und dem Umsetzen von Strategien. Michael Stiller stellt außerdem die drei Top-Folgen des Jahres vor: Platz 1) Effizienter arbeiten mit durchdachter Wochenplanung – so machen wir's bei effektweit (#324) Platz 2) Marketing bei 1KOMMA5° – mit CMO Sophia Rödiger (#312) Platz 3) Strategien umsetzen statt nur zu entwickeln – darauf kommt's an (#333) Und zum Schluss gibt es einen Ausblick: Mit welchen Themenschwerpunkten wird sich der Podcast 2026 besonders beschäftigen? Also unbedingt reinhören in die letzte Folge des Jahres! Hast Du Fragen dazu? Schick eine E-Mail an m.stiller@effektweit.de. Dr. Michael Stiller hat an der RWTH Aachen am Lehrstuhl für Unternehmenspolitik und Marketing promoviert. Nach Stationen in der Beratung (u. a. Marketing Partners, Simon Kucher) ist er aktuell Geschäftsführer von effektweit, einer Unternehmensberatung für Strategie, Marketing und Vertrieb. Dr. Michael Stiller lebt und arbeitet in Köln.

Frontline sales teams are moving fast, but too often, critical steps get missed, coaching comes too late, and admin work eats into selling time.Eldad Postan-Koren and the WINN team revealed five live tactics that help reps stay sharp in the moment.We broke down how to reinforce processes without slowing people down, surface the right info at the right time, and use AI to eliminate productivity-killing admin tasks. Also see how to coach in real-time and track execution so nothing slips through the cracks.This is a tactical session designed for sales pros who want instant visibility, better performance, and a team that actually follows through.You'll Learn:How to reinforce sales processes in real timeWays to eliminate admin work with AIHow to track execution to improve performanceThe Speakers:James Buckley and Eldad Postan-KorenIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Winn.AI

This week's throwback guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others. Although those things haven't changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.This week's guest on The 20% Podcast is Morgan J. Ingram.In this episode, we discussed:- Why He Went All In On AMP- Where To Get Benefit From Influencer Marketing- Doing Influencer Marketing Authentically- Planning Your Marketing Strategically- Trusting Yourself More- Which Passion Should I Focus On?- Much more!Please enjoy this week's episode with Morgan J. Ingram_____________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Hopping from buyer meeting to meeting may get you into the seven figures, but it won't garner your business fast growth through $100M and beyond. Not without really lucky amounts of word-of-mouth. Really lucky. Waiting until you're $10M in ARR to get strategic is a surefire path to misfires and stagnation.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Lydia Hutchison for a powerful conversation on what works in modern B2B prospecting. Lydia explains why typical AI-personalized messages fail to cut through and how relevance, rooted in deep customer understanding, wins every time.She unpacks her triple-touch framework, the value of tone and timing, and the human psychology that underpins effective outreach. Lydia also reveals her favorite high-converting tactic that combines manual research with real-time relevance. If you're struggling with connect rates, sequence performance, or objection handling, this episode offers a fresh, actionable perspective.Key TakeawaysRelevance Trumps Personalization: Generic personalization wastes the prospect's time. Relevance speaks directly to their daily pain and success metrics—and that's what drives replies.Triple-Touch Strategy Works: Lydia advocates a three-channel approach—phone, LinkedIn, email—for testing message resonance and adjusting in real-time based on feedback.Lead with Psychology, Not Scripts: Authentic, thoughtful outreach begins with understanding how people accomplish their tasks—and how you can help them do it more effectively.Objections Aren't Always Real: Recognize the difference between a true objection and simple disinterest. Learn to use tone, timing, and multichannel follow-up to stay human and helpful.AI is a Research Assistant, Not a Salesperson: When used well, AI can support better outreach by helping reps research personas and challenges, but it shouldn't write your messages for you.Quotes“Everybody is getting their job done without you. So your job is to show them how to do it better—not tell them they're doing it wrong.”Best Moments (0:56) Lydia Hutchison's Journey into Sales (2:59)Developing Expertise in Sales Execution and Prospecting  (8:00) Differentiating Relevance and Personalization in Prospecting(12:09) Key Factors to Make a Sales Message Stand Out (14:19) Example of Focusing on Relevance Over Personalization (16:27) Process for Ensuring Consistent and Compelling Messaging Across Sales Teams(18:34) Approaching Objection Handling (20:33) Actionable Advice for Struggling Prospecting Teams Shout-outsJason Bay – Lydia recommends Jason for practical advice on sales openers and messaging, especially for go-to-market teams. His content helps reps connect more effectively with prospects.Jen Allen-Knuth- Jen's focus on the psychology of sales resonates with Lydia. She recommends Jen's insightful LinkedIn posts on buyer behavior and objection handling.About the GuestLydia Hutchison is the Head of Business Development at DataHub. She is a data-obsessed sales leader, builder of outbound sales motions, from early-stage startups to global enterprises. Lydia is passionate about coaching for success and empowering sales development orgs to crush their revenue and career goals.Website: datahub.comConnect with Lydia.

Episode SummaryIn this episode of OnBase, host Paul Gibson welcomes Hannah Ajikawo for a deeply insightful conversation on building strong go-to-market foundations and how AI is reshaping the future of sales execution.Hannah reflects on her career journey and the moment she realized that many teams don't truly understand strategy. She outlines the importance of focusing GTM energy on where businesses win most, shares her “go-to-market building blocks” framework, and explains how AI can enhance precision across the buyer journey—from awareness to pricing strategy.Whether you're leading a sales team, rolling out new tech, or trying to scale confidently, this episode is full of practical wisdom.Quotes“If you really sit down, remove ego, and look at the data—you'll find where you win. Focus there. That's the cheat code.”Best Moments (00:53) – Hannah Ajikawa's career journey and the founding of Revenue Funnel.  (02:51)-04:39 – The importance of GTM fundamentals and addressing underperforming teams.  (05:54) – How repositioning and focus transformed pipeline generation for a B2B tech company.  (10:00) – AI's influence on GTM strategies and sales processes.  (12:22) – Areas of GTM most primed to benefit from AI integration.  (16:19) – Actionable advice for strengthening GTM foundations.  (22:46) – How AI is changing account-based go-to-market approaches.Tech RecommendationsDemandbase – For GTM prioritization and signal intelligence.Sybill.ai – AI-powered call analysis and coaching.Twain.ai – Tailored messaging and engagement optimization.SimpleTalk.ai – Conversational AI for real-time needs handling.Resource RecommendationsPodcastsThe Founders PodcastDiary of a CEO (Stephen Bartlett) NewslettersSubstack (for AI newsletters)BlogsGates Notes- Bill Gates' blog    Daniel Priestley's content B2B Leaders to followJen Allen-Knuth, Founder, DemandJenLisa Kelly, Founder and CEO, Radical ResultsBarry Flaherty, GTM LeaderAbout the GuestHannah Ajikawo is an award-winning go-to-market consultant and founder of Revenue Funnel, helping B2B scale-ups unlock growth and optimize their revenue engines. With 16+ years of experience, Hannah has been recognised as a LinkedIn Top Voice, LinkedIn Sales Insider, Salesforce Influencer, and one of the 100 Most Powerful Women in Sales by Demandbase. She is also a HubSpot Modern Sales Leader and a global expert in aligning sales processes with modern buyer journeys to drive sustainable growth.Connect with Hannah.

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Patrick Ball, CRO of Crux Informatics, to explore the power of a well-defined sales process. Patrick shares how aligning with the buyer's journey improves win rates, eliminates wasted efforts, and sets the foundation for a strong business case. He also discusses key red flags to look for, the role of stakeholder engagement, and how to structure a sales motion that drives real value. If you're in B2B sales, you won't want to miss this deep dive into sales execution.KEY TAKEAWAYS[00:01:37] 53% of buyers select a vendor based on the buying process, making structured engagement essential.[00:02:05] How a clearly defined sales process builds trust and credibility with prospects.[00:02:53] The importance of “go/no-go” checkpoints to prevent wasted time and stalled deals.[00:04:15] Red flags that indicate you're dealing with the wrong person in the buying process.[00:05:09] Why business value assessments (BVA) are critical to securing executive buy-in.[00:06:10] Understanding the complexity of selling a managed service vs. traditional SaaS.QUOTES[00:01:37] “53% of buyers choose a vendor based on the buying process. So why wouldn't we want to control that in the best possible way?”[00:02:53] “A well-structured sales process keeps both the vendor and the prospect in lockstep, ensuring we're not wasting time on deals that won't close.”[00:04:15] “If a prospect resists engaging in a business value assessment, it's often a sign you're talking to the wrong person.”[00:05:40] “Sales isn't just about a single point of contact—it's about engaging all the necessary stakeholders to drive a deal forward.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/complex-sales-critical-stages-in-a-customers-buying-processEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

This is a throwback episode, and at the time of recording, Morgan was the Director of Sales Execution and Evolution at JB Sales, where he took on the roles of both sales rep, as well as trainer. Along with selling and training, he hosted The 1UP Formula Podcast, was Co-Founder of Sales for the Culture, and also created the SDR Chronicles, where he provides motivation, tactics and skills for all aspects of the SDR Journey. On top of this all, he was also recognized as a LinkedIn Top Sales Voice in 2018, 2019, and 2020, as well as a Top 25 Sales Development Thought Leader. Fast forward, he is now the Founder/CEO of AMP! In this episode, we discussed: The Early years and how Morgan became who he is today The importance of selling something you love and are actually excited about Finding your inner self through clarity and happiness Being the student and learning from others Finding Your Core Values Taking Time To Recharge Much More! Enjoy this conversation with Morgan J. Ingram ______________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

In this episode, John Kaplan and John McMahon are joined by Bill Binch, a seasoned sales leader and Operating Partner at Battery Ventures. Together, they explore Bill's extensive career, beginning at major companies like Oracle and PeopleSoft, moving to startups such as Marketo, and eventually stepping into the VC world. Bill shares key lessons on effective sales management, transparent leadership, and strategic hiring. He also emphasizes the importance of consistent messaging, proactive problem-solving, and the integration of new technologies like AI in achieving revenue goals. This episode provides practical insights into growing within the sales domain, understanding the motivations behind career transitions, and the roles of anticipation and deliberate growth for CROs looking to evolve into advisory or operating positions within investment firms.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Bill Binch:https://www.linkedin.com/in/bill-binch-302a4a2/Listen to Bill's podcast:  https://podcasts.apple.com/gb/podcast/sound-bites-with-bill-binch/id1732334718Read Bill's Content:  https://www.battery.com/blog-author/bill-binch/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:33] Lessons from Oracle and PeopleSoft[00:04:32] Purposeful Career Moves and Sacrifices[00:09:02] Navigating Career Challenges and Mentorship[00:13:05] The Importance of Learning and Patience[00:32:19] Transitioning to Smaller Companies[00:45:57] Transparency and Community Building at Marketo[00:47:13] Simplifying the Message: A CRO's Skill[00:48:48] Recruitment Challenges and Strategies[00:51:55] Building a High-Performance Sales Team[00:52:37] The Importance of Employee Value Proposition[00:55:47] Traits of Successful Sales Reps[00:59:28] The Role of a CRO in a Startup[01:01:07] Navigating the CRO-CEO Relationship[01:05:25] Forecasting and Accountability[01:09:48] Transitioning to an Operating Partner Role[01:18:43] Advice for Aspiring CROs and Board MembersHIGHLIGHT QUOTES[00:02:28] "People that raise their hands and say the word yes, opportunities open up for you when that happens." — Bill Binch[00:10:50] "Learn, earn, and return. And you don't ever stop; as you grow, you acquire more of those stages." — Bill Binch[00:11:00] "So it starts with learning your craft, learning your skill, getting good at something." — Bill Binch

"If you're targeting the right person who might have the relevant problem that you're solving for with the right offer, you'd be surprised by how many people actually end up loving you rather than hating you if your prospecting makes them polarized." - Nishit Asnani in today's Tip 1776 Do you practice your sales strategy and sales execution with ChatGPT? Join the conversation at DailySales.Tips/1776 and connect with Nishit on LinkedIn! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

Leadership is a journey of continuous learning and personal growth. It's a muscle that gets stronger through experience and reflection on the lessons learned. This growth mindset, driven by active listening, genuine care for people, and intellectual curiosity, results in a dynamic leadership style. Such leaders adapt to new challenges and inspire teams to contribute their best work, leading to more effective decision-making, stronger collective vision, and remarkable outcomes. In this episode, Jack talks with Danielle Learned, Chief of Staff and Head of Sales Execution at Horizon Investments. In her role, Danielle is responsible for leading the planning and execution of the firm's various strategic initiatives and helping translate the firm's mission and vision into action. Danielle is known for her grit and entrepreneurial spirit, and she is dedicated to empowering financial advisors and equipping them with the tools they need to succeed. Danielle talks with Jack about her career journey and the lessons she has learned about leadership and execution. She shares insights on leadership, the art of listening, the value of empathy and genuine care for people, and the power of grit and perseverance in achieving success. Danielle also discusses Horizon Investments' unique value proposition and the industry's future, emphasizing the importance of personalization and transparency in financial advice.  Key Takeaways [02:15] - How Danielle got into financial services. [05:54] - How Horizon Investments serves its clients. [07:25] - Danielle's journey to Horizon Investments. [09:46] - How Danielle became part of Horizon Investment's growth. [14:28] - What it takes to lead a growing wealth management firm. [18:21] - Danielle's thoughts on the future of the industry. [22:16] - How grit defines Danielle's leadership style. [24:55] - Three key takeaways from Danielle. [26:35] - Danielle's interests outside of work. Quotes [14:34] - "Leadership is learned. It's not taught. My advice to new leaders or anyone who has to influence and lead a team that doesn't directly report to them is to shut up and listen." ~ Danielle Learned [17:08] - "To care about people, you really have to care about people. You have to make investments, learn about them, and understand what makes them tick. And that's more than just giving them feedback about their work product. It's really getting to know what motivates them and why they're here." ~ Danielle Learned [17:24] - "Some of the best ideas around our sales team, how we execute them, and the tools we use have come by asking people questions and giving them permission to share their opinions and come up with new ideas. There are a lot of really smart people around us, and we should leverage them and listen to them." ~ Danielle Learned Links  Danielle Learned on LinkedIn Horizon Investments Money Management Institute Nick Alfier BNY Mellon UNC Kenan-Flagler Business School Oppenheimer & Co. Prudential Financial MetLife LPL Financial John Drahzal Robbie Cannon Altamont Capital Partners Thomas Buckingham Nassau Financial Group Trillion Dollar Coach Authentic and Ethical Persuasion Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan dive into a discussion with Joe Young, the Vice President of Worldwide Commercial Sales at Zscaler. They explore the challenges of maintaining consistency in the sales process across different teams and segments. Joe shares insights into how they align the inside and outside sales processes, ensuring smooth transitions and effective sales execution.KEY TAKEAWAYS[00:00:55] Consistency in Processes: Maintaining consistency in the sales process across different teams and segments is crucial for effective sales execution.[00:02:32] Standardization Across Stages: Standardizing fundamental sales processes across each stage ensures that reps are equipped with necessary skills for smooth transitions and quicker ramps.[00:03:43] Focus on Key Needle Movers: Prioritizing key aspects of the sales process, such as pain identification and champion building, helps reps ramp more quickly into their roles.[00:04:43] Establishing the Three Why's: Understanding the reasons behind a customer's decision to buy—why buy anything, why buy now, and why buy from me—lays the foundation for effective sales engagement.[00:06:33] Mapping the Sales Process: Mapping out the sales process stage by stage helps maintain clarity and alignment, ensuring that reps understand their roles and responsibilities at each stage.HIGHLIGHT QUOTES[00:01:41] "Our job is promoting people... It's recruit and develop the future generation of sales talent and sales leadership at the company."[00:05:09] "Regardless of what the qualification criteria is, you've got to be able to scoop up those three big things."[00:07:55] "If we do the right things in stages 1 through 3, it's a proof of value. We should be delivering a proposal in stage 4 and hopefully closing."Listen to the full episode with Joe Young through this link: https://revenue-builders.simplecast.com/episodes/from-inside-to-outside-sales-the-growth-and-progression/Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

This week's guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others.  Although those things haven't changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele. This week's guest on The 20% Podcast is Morgan J. Ingram. In this episode, we discussed:- Why He Went All In On AMP - Where To Get Benefit From Influencer Marketing - Doing Influencer Marketing Authentically - Planning Your Marketing Strategically - Trusting Yourself More - Which Passion Should I Focus On? - Much more! Please enjoy this week's episode with Morgan J. Ingram _____________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

Sales Influencer/Rock Star/ Trainer/ Needle Mover Keenan is back on SIK for a return visit and an 'everything is on the table' NO BS convo on the sorry state of B2B selling. Chapters The state of B2B selling today [00:00:35]Discussion on the challenges in B2B sales, including the impact of sales enablement tools and the alienation of buyers. Lack of effective sales training and methodology [00:02:23]Exploring the decline in sales skills and the disconnect between sales training and actual sales performance. Challenges in coaching and opportunity management [00:07:23]Highlighting the need for coaching at the opportunity layer and the importance of evaluating sales skills in live opportunities. Disconnect between sales enablement and sales teams [00:13:26]Addressing the disconnect between sales enablement and sales teams, and the lack of understanding of key sales metrics. Diagnosing sales problems [00:17:58]Emphasizing the importance of diagnosing root causes of sales issues and the need for effective problem-solving in sales organizations. Jennifer's Problem [00:20:34]Jennifer's challenge in selling to the business side and the importance of diagnosing sales problems effectively. The Disconnect in Sales Enablement [00:21:33]The lack of teaching salespeople to diagnose problems and the disconnect between sales enablement and sales teams. Challenges in Adopting New Sales Techniques [00:22:32]The difficulty in getting technical sellers to adopt new sales techniques and the importance of asking insightful questions. The Buyer's Perspective [00:23:40]The significance of proper discovery and diagnosis before talking about the product, understanding the buyer's perspective, and educating salespeople on the buyer's environment. Understanding the Buyer's Needs [00:25:03]A discussion about the challenges faced by sports organizations in uniform selection and the need for salespeople to understand the buyer's perspective. Marketing Challenges in B2B [00:32:54]The disconnect between marketing and sales, lack of understanding of buyer challenges, and the need for creativity in B2B marketing. Keenan's Journey [00:36:28]Keenan's journey from sales to consulting, the transition to training, and the goal of changing the way the world sells. Leveraging AI [00:40:56]Discussion on leveraging AI in business and the challenges faced. Salesforce Integration [00:41:29]Explanation of a software application for sales reps and the benefits it offers. AI for Sales [00:42:51]Challenges and limitations of using AI for sales, including difficulties in interpreting data. Quality of AI Output [00:46:14]Discussion on the downside of using AI, including the decline in the quality of output. Parting Words [00:47:35]Expressing gratitude and admiration for the guest, Keenan, and his work in sales.

This season, we talk to legendary leaders such as 5x CRO John McMahon and execs from 6Sense, JB Sales, Gong, and Chili Piper about how to drive consistent sales execution — leading to predictable forecasts (and better sleep).  Our guest this week is Sam Taylor, CRO at Endgame. Sam's background is predominantly in sales, with experience at Dropbox, Quip, Salesforce, and Loom. But outside of the office, he prioritizes getting outdoors and spending time with his family.  In this episode,Ross talks to Sam about leadership, strategy, and execution within revenue orgs. 

In this episode of Tech Sales Insights, Randy Seidl has an insightful discussion with Carl Eschenbach, a successful partner at Sequoia, as they unravel the secret sauce behind effective leadership. This episode delves into how the landscape of sales, technology, and leadership has evolved, emphasizing the role of innovation, data-driven approaches, and the crucial qualities that differentiate successful companies. Learn about Carl's journey from his humble beginnings to becoming an influential figure in the business world and venture capital.KEY TAKEAWAYSEvolution of Sales Tech: Explore the changing dynamics of sales, leveraging technology tools like Gong, which have revolutionized sales strategies, making them more data-driven, efficient, and strategic.Leadership and Boardroom Insights: Discover the art of effective leadership, the critical role of the founder or entrepreneur, and the visionary qualities needed to steer companies to success.Company Differentiation: Understand the distinction between category creators and market disruptors and how both play crucial roles in shaping industries.Operational Expertise: Insights into how an operator-turned-investor like Carl Eschenbach brings hands-on experience to support and guide companies, from leadership mentoring to sales strategies.QUOTES"Sales today is as much data-driven as it is science or art.""You can hire for skills, but you can't hire for passion and drive.""We help companies see around corners, anticipate what's coming, and navigate uncharted territories.""Category creators and market disruptors both play pivotal roles in shaping industries."Find out more about Carl Eschenbach through the links below:LinkedIn Profile: https://www.linkedin.com/in/carl-eschenbach-980543/ This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/

In this ABM Done Right Podcast, Mandy Cole (Partner at Stage 2 Capital) joins Kristina Jaramillo and Eric Gruber to discuss:1. How the economy is not the main reason for why companies are seeing 10%+ drops in enterprise deals -- but instead is that GTM teams are not limiting sales execution risk. The economy is only magnifying the issues that exist across the buyer's journey and customer lifecycle and showing the cracks that teams ignore when companies are in growth mode and buying. 2. Where misalignments are occurring and how sales and customer success teams are not having the right interactions and delivering the right experiences to high-value accounts.3. How the traditional 1: few and 1: many outbound approach and a company's desire to scale is adding  sales execution risk.4. Why GTM teams are adding sales execution risk by how they are selecting key accounts to prospect, nurture and close. Plus, much more...

In this episode, we delve into the importance of a crucial number in sales - one. It's the number that determines our success, guides our decision-making, and fosters collaboration between sales managers and salespeople. Understanding the "power of one" means knowing how many leads it takes to secure one appointment, how much investment is needed for one appointment, and how many prospects are required to close one sale. These numbers enable us to effectively prioritize our efforts and make strategic business choices. While technology aids in tracking certain metrics like talk time and call volume, we must also consider the effort and time spent on prospecting. Sales professionals must be adept at time management, balancing limited hours with numerous tasks. It's crucial to invest time wisely, focusing on activities that yield long-term benefits while achieving short-term sales goals. The ultimate goal is to determine how many hours of prospecting equal one appointment and allocate time wisely among various prospecting methods. Excessive time spent on preparation and research should be avoided, and the focus should shift towards actual contact and engagement with potential clients. During this conversation, we emphasize the significance of understanding the number of hours or actions required to achieve specific outcomes. Salespeople must be aware of the hours of preparation that lead to one appointment, the hours of prospecting that equal one task, and the number of proposals needed to secure one sale. By monitoring and analyzing these numbers, sales professionals can evaluate the effectiveness of their preparation and optimize their strategies accordingly. We also stress the importance of continuous optimization, as goals and market conditions are constantly evolving. Exceptional negative experiences should not be allowed to influence our strategy. Instead, we should maintain confidence in the "power of one" and understand the various efforts and moving parts involved in achieving a single outcome, such as the number of prospects needed to secure a sale. Moreover, having an adequate number of prospects is crucial, and adjustments may be necessary in the pipeline or targeting the right audience. Sales professionals are encouraged to embrace change and adapt their strategies to the new business landscape, as everything has evolved since March 2020. Tune in to this episode to gain valuable insights into the "power of one" and learn how understanding this concept can transform your sales approach and drive success in today's dynamic market.

Jakub Hon is a highly accomplished entrepreneur and sales expert, serving as the CEO of SALESDOCk and co-founder of Black Bison. With a wealth of experience spanning over a decade, Jakub possesses a true entrepreneurial spirit and a passion for assisting individuals and companies in establishing and enhancing their sales operations. Guided by the belief that thoughtful planning yields fruitful results, he brings a strategic approach to sales.Throughout his career, Jakub has showcased expertise in various areas, including building high-performing sales teams, spearheading international expansion initiatives, executing successful outbound sales strategies, and developing effective go-to-market plans. His proficiencies extend to sales process optimization, inside sales, CRM implementation, SaaS solutions, new technologies, data-driven sales approaches, and fostering innovation within sales organizations.For those interested in connecting with Jakub Hon or seeking his assistance, he can be reached through his LinkedIn profile at https://www.linkedin.com/in/jakubhon/. Additionally, you can contact him directly via email at jakub@salesdock.com

In today's episode, we discuss the sales maturity model, a tool that any SMB can use to determine its level of sales capability and what will be need to reach its growth and scaling targets.  The four stages of the sales maturity model we explored were sales survival, sales personality, sales architecture, and the unstoppable stage. In the sales survival stage, the owner or founder is responsible for selling to cover costs and building the business. Salespeople are hired in the sales personality stage based on their personality, and the sales operation follows the belief and interpretive approach of individual salespeople. The sales architecture stage is a top-down approach developed and supported by senior management, requiring forecasting discipline overseen and reported at the senior leadership team level. The standard of measurement is one's ability to forecast future income at salary bet level across the sales team. As we explored how to scale businesses, it became clear that we need to have a predictable and safer way of doing it than relying on individuals. Governance-level monitoring done by senior leadership to provide an auditor of sales can help in this regard, while sales leadership can offer detailed sales management and KPI tracking. Scaling a business involves sales management more than salespeople. One competent sales manager with two or three sellers will do in three years what five or six salespeople will take ten years to do. We need a sales architecture stage with sales leadership that creates weekly meetings as a strategic tool for building sales capability. Additionally, we need to create a learning infrastructure covering domain knowledge, business acumen, and specific selling skills that equips our sellers to create a quality dialogue and develops them into strategic product features. Finally, we explored the unstoppable stage, at which salespeople become incredibly effective and the team becomes a source of innovation. Continual improvement comes from the sales team, and sellers become dedicated to personal bests, with the company benefiting from their drive to improve. Reaching this stage requires investing in building stage three sales architecture, while the unstoppable phase is bottom-up with continuous improvement coming from the sales team. 

Download Morgan's Cold Call Script ACTIONABLE TAKEAWAYS Overview - Fisherman's Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections) Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track. Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step PATH TO PRESIDENT'S CLUB Founder and CEO @ Ascension Media Productions VP, GTM Talent and Development @ Sales Impact Academy Director of Sales Execution and Evolution @ Sell Better by JB Sales THE LATEST FROM 30MPC Catch the next 30MPC Live Steal the latest sales templates here THINGS YOU CAN STEAL Prospecting: Email Templates Gong's Hyper-Persuasive Email Templates Lavender's Sales Email Frameworks Prospecting: Guides Woodpecker's Email Substance & Deliverability Guide Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints Discovery Wingman's In-App Objection Handling Battlecards Sales Process Outreach: Templates to Create Pipeline and Close Deals ZoomInfo: 5 Plays, 30MPC Style Accord's Mutual Action Plan Template Prolifiq's Multithreading Playbook ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review. It will increase your chances of making President's Club by 227%. Okay maybe not, but we'd still really love you for it :)

Tune in to an all-new episode as we feature David "Ledge" Ledgerwood. David is the Co-founder and Managing Partner at Add1Zero, a team of senior sales experts who provide lead-to-close execution for B2B services and tech companies ready to advance from founder-led sales to 7 digits of revenue.David is a Startup revenue growth professional focusing on business development, and his career closes topped $34M, with an average deal size above $150K. He is the founder or early hire assisting multiple companies grow into the mid-7 figures, and an experienced podcast host and guest with more than 200 interviews hosting leaders from Microsoft, Auth0, Netflix, and Google. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Welcome to our 12th episode of Revenue Champion's Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, we have a new take on cold calling live where David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training goes through your burning outbound sales questions.

Our Human-Centered Communication expert series is back! Listen to our most popular episodes with guests featured in our Wall Street Journal bestseller to pick up perspectives, strategies, and tactics to break through digital pollution and make real, human connection. Taking a teaching focus means truly listening to and identifying with the customer, and it's built on a continuous coaching environment. To learn and to teach takes agility, vulnerability, and relatability. Find out how a 3x LinkedIn Top Sales Voice cultivated those traits in himself. In the fourth episode of our Human-Centered Connection expert series (which originally aired on August 10, 2021), Steve Pacinelli and I interview Morgan J. Ingram, Director of Sales Execution and Evolution at JB Sales Training, about personal communication strategies. Morgan chatted with us about: Why no single role “controls” the customer experience What he learned from being open on LinkedIn How to become one of the 2-5% of people who take action on what they hear Why becoming relatable and vulnerable was one of his best career moves Check out these resources we mentioned during the podcast: MorganJIngram.com  1UP Formula  The Ride of a Lifetime by Robert Iger  Ralph Barsi on LinkedIn  Stance Socks  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

Why is Revenue Operations so complex?  Each piece of the overall revenue operations framework is highly dependent on one another and one change can easily trigger a domino effect of changes. In this episode of The Revenue Engine, Dharmesh Singh, the CEO and Co-Founder at fullcast.io discusses the complexities and interdependencies of operations and how we can best align strategy to execution to optimize the revenue engine.

Every revenue team suffers a Sales Execution Gap — the ever-growing gap between an organization's potential revenue and the actual revenue it achieves. As the Sales Execution Gap expands, organizations miss more deals, waste more time, and lose more reps. How did we get here? How do we prevent the Sales Execution Gap? And, how do we close the Gap to execute at our full potential? In this episode, Scott Barker gives us some ways you can close the gap and solve this ever-growing issue in your business.  To learn more about how Scott and the Outreach team can help, go to http://outreach.io

In this episode of Enterprise Sales Development podcast, we speak with Morgan Ingram, Director of Sales Execution and Evolution at JBarrows Sales Training and creator at 1UP Formula Podcast. Morgan shares his insights about routines, mindset and preparation for SDRs. He also discusses how he stays on top of the current trends and his approach to building a presence on LinkedIn. WHAT YOU'LL LEARN The origin behind his title as Director of Sales Execution and Evolution, why he chose it and how it relates to what he does at JBarrows Sales Training Self-reflecting sales skills for SDRs who are afraid to listening to their calls His routine that preps him for his day Relationships betweens SDRs and AEs and keeping that curiosity alive internally How he stays on top of current trends and move them into the sales side QUOTES “Sales is a life skill. And the faster that you realize that, that everything you do is sales, you're gonna be just way better off.” - Morgan Ingram [15:03] “My goal is try to win the week.” - Morgan Ingram [19:43] “It's a puzzle, and you have to figure out where the puzzle pieces to bring that together, but the only way you can do that is by asking the right questions with genuine curiosity and caring about their business and what's going on, so you can uncover if you truly can help.” - Morgan Ingram [25:06] “So the thing is I'm not married to any channel, any outbound channel, any social media channel, nothing. All I'm married to is the process and figuring out where is the attention and where is the audience, and then how can I convey the same thing that I always say in a different way.” - Morgan Ingram [33:38] “I honestly wished we could turn off all followers in everything, and we will probably have more quality relationships with people. We wouldn't judge people on the first indication of their followers and their engagement and whatever that may be. We would just focus on the value that they're bringing.” - Morgan Ingram [38:38] TIMESTAMPS [00:00] Intro [00:29] Meet Morgan Ingram [02:02] Director of Sales Execution and Evolution [08:26] Self-reflecting sales skills [14:32] Morgan's routine [22:03] Finding the puzzle pieces [25:57] Relationships betweens SDRs and AEs [32:04] Staying on top of current trends [35:47] His approach to building a presence on LinkedIn [39:15] His LinkedIn courses [42:47] Having an Individual brand within a brand [45:25] What's next for Morgan [48:01] How to contact Morgan CONNECT Morgan Ingram on LinkedIn 1UP Formula with Morgan J. Ingram JBarrows Sales Training website JBarrows Sales Training on LinkedIn CIENCE website CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram

This week we are just quoting information from Harvard Business Reviews.Sales reps are constantly pushing for the end of the month, quarter and year. As we come to the end of Q1, are you thinking about scrapping your plan? If you are, you are not alone... but don't because it is a terrible idea!What do you do when you are not meeting your metrics? Here are some simple solutions:Read this article - 4 Ways to Be More Effective at ExecutionGo back with your plan to your leaders and mentors. Ask if anything needs to be changed or if there are any insights.When they say no, then double down on your efforts.Slowing down helps to speed up sales.When you take time to slow down, you will be more aware, relaxed and reflective. Your clients are used to you selling a certain way. When you push hard, you are changing your style and the prospects need to meet and understand that "new" rep. Slowing down allows you to see buying signals and truly listen to your prospect's concerns. The quota will not change and the pressure will be there. Slow down and make sure that you are completing the sales rather than rushing and moving through.Use the PowerPose to help you feel more confident. I usually do this every start to a new quarter and when I am down but it works. Mike shares about how to use the PowerPose to drive confidence.Reach out to us about who you will refer this podcast to or if you have a guest recommendation:Mike@TheSellingPodcast.comScott@TheSellingPodcast.com

Getting a breakthrough result requires intentional focus. Leveraging the 4 Disciplines of Execution you can accomplish results in areas that have previously been out of reach. In this conversation Jeff walks through an example of an organization and sales professional using 4DX to achieve a breakthrough result. Join the conversation by following us on LinkedIn.

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is John Adams, the Senior Vice President at Growth Practice at Lean Focus LLC, a management consulting firm that helps businesses overcome their biggest challenges by transforming them for the better, and for the long-term. John will talk to us about the importance of building up an effective sales process and automating it with a CRM, and how to continuously improve the performance of our sales teams. John is a driven and dynamic leader with diverse experience in general management, international operations, strategic marketing and sales, product development, and manufacturing. He has a proven track record of executive leadership in change management, P&L management, strategic planning, sales and marketing, product development, and operational excellence. His record of leadership has resulted in measurable benefits to companies.  On Today's Episode of Snack Sized Sales: Focusing on customers first since he was a teenager (01:51) The first opportunity he got to learn about sales (03:06) How he grew a business by 40% organically over 6 years by just implementing strong lead generation and sales execution infrastructure (04:38) Using a CRM system only to automate an existing and effective sales process (07:24) Some of the challenges he faced when he was a new sales manager (09:46) Teamwork in dealing with quality issues that led to a client not succeeding (13:50) Steps to take when trying to figure out why you've lost a deal (18:22) Why articulating who your competitors are is critical (21:47) Excelling in sales leadership through constant engagement and feedback with the sales team (23:17) Connect with John Adams: https://www.linkedin.com/in/johnsadams/ (John on LinkedIn) Rate, Review, Learn, and Share Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company's back-office and online customer journey. Don't forget to tune into our other shows and share your favorite episodes on social media! Join the community of Snack Sized Sales fans onhttps://www.facebook.com/WesleyneGreerCEO ( Facebook), https://twitter.com/WesleyneGreer (Twitter),https://www.linkedin.com/in/wesleynegreer/ ( LinkedIn) and https://www.transformedsales.com/ (visit my website )for even more content, information, and resources about leveraging the media.

In the wake of George Floyd's murder, we need more than black squares on our profiles.  We need more than words. More than thought leaders.  We need action.  That's what Morgan Ingram, Director of Sales Execution and Evolution at JB Sales Training, hopes will come out of this moment. For Morgan, the path forward relies on two things: overloading the world with positivity and real, tangible action. Action in the world, at home and in the workplace. ------------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

If you want to grow revenue one of the key roles is the job of the Sales Development Representative or SDR. How is the SDR role evolving during the current economic crisis? What can we learn that will help us grow revenue? This week we're joined by James Buckley, Director of Sales Execution & Evolution with JB Sales. Don't let the title fool you. James is a practitioner that also trains. In addition to helping teams of SDR's maximize their success, James works every day in the SDR role himself. What does this mean? Today, you're going to get fresh, relevant information. James discusses the tension between quantity and quality when prospecting. He explores some of his latest experiments with using platforms like video to prospect. He talks about ways SDR's can be unique in today's down economy. You're going to appreciate the practical nature of this conversation. Grab a pen and a notepad and let's join this conversation with James Buckley.

Morgan J. Ingram is the Director of Sales Execution and Evolution and JBarrows Sales Training. This is a throwback episode from 2018.. On this episode Morgan shares: How to leverage a podcast to hone your craft Who his people are (hint it rhymes with Growth) The importance of community - especially in sales Talks about life outside of sales The more value you put into the community, the stronger it grows and more.. Links: Morgan J. Ingram: https://www.linkedin.com/in/morganjingram/ (LinkedIn): https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA/videos (SDR Chronicles) See acast.com/privacy for privacy and opt-out information.