Designed to Sell

Follow Designed to Sell
Share on
Copy link to clipboard

Where coaches, course creators and 9 to 5 escape artists go for no BS advice to grow and scale their online business.

Cora-Lynn Hazelwood & Chantal Gatien


    • Apr 4, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 43m AVG DURATION
    • 64 EPISODES


    Search for episodes from Designed to Sell with a specific topic:

    Latest episodes from Designed to Sell

    Unlocking Success: Prioritizing Product Excellence Over Marketing Madness

    Play Episode Listen Later Apr 4, 2024 41:32


    In this Episode of Designed to Sell, we explore the vital importance of focusing on product excellence over relentless marketing efforts. Discover how crafting exceptional products can lead to long-term success in the coaching and course creation industry. Spend time crafting, not just marketing: Prioritize product development to create offerings that stand out and resonate with your audience. The power of remarkable products: Exceptional products can lead to a snowball effect of referrals and customer loyalty, driving sustained business growth. Building trust through quality: Trust is built on delivering consistent value. Exceptional products build credibility and foster long-term relationships with your audience. Long-term impact and transformation: Genuine transformation takes time. By focusing on creating products that deliver tangible results, you set the stage for lasting customer satisfaction and loyalty. Great Marketing Doesn't Always Equal Great Transformation: If you've ever felt duped by someone's marketing and their product wasn't reflective of the promise, you now have an opportunity to disrupt the industry Tips on how to create impact through your products: tap into our insights and advice on how to get your clients amazing results and turn them into raving fans (even with a $7 product)

    Testimonial Tactics: Leveraging Context for Marketing Success

    Play Episode Listen Later Mar 28, 2024 30:25


    In this episode, we dive into the often overlooked yet powerful tool of testimonials in marketing strategies. We the significance of incorporating context into testimonials and share practical insights on how to utilize them effectively across various platforms. Testimonials, when used strategically and with context, serve as powerful tools in marketing strategies. By incorporating testimonials into various marketing channels and refining messaging, businesses can effectively communicate their value proposition and build trust with their audience.

    Engage, Connect, Convert: Mastering Live Virtual Event Email Reminders

    Play Episode Listen Later Mar 21, 2024 44:16


    In this Episode of the Designed to Sell Podcast, we covered: the topic of email reminders for live virtual events, prompted by a listener's question. why effective email reminders require more than just a last-minute notification. the importance of pre-event engagement and preparation to ensure attendees remain committed. Strategies discussed include providing immediate action steps, nurturing engagement with fun content, and building anticipation for the event. the need for genuine interaction and responsiveness to emails from attendees, fostering a sense of connection and trust.

    A Compassionate Approach to Handling Difficult Clients

    Play Episode Listen Later Mar 14, 2024 50:50


    In this Episode of the Designed to Sell Podcast, we covered: the intricacies of handling difficult clients in business. the importance of context in dealing with difficult clients, highlighting that what constitutes 'difficult' can vary widely from person to person. the importance of empathy and compassion in dealing with challenging clients. the power of open communication the value of compassion, communication, and self-reflection in navigating difficult client relationships. addressing challenges with empathy can lead to deeper understanding and more productive resolutions

    Navigating Finances as Entrepreneurs

    Play Episode Listen Later Mar 7, 2024 45:46


    In this Episode of the Designed to Sell Podcast, we covered: Overcoming Financial Overwhelm Personal Finance Experience Money Mindset and Financial Education Financial Knowledge and Fear Importance of Financial Literacy Challenges of Financial Education System Navigating Finances in Business Early Business Financial Decisions Acknowledgment: Not financial or legal professionals, sharing personal experiences.

    Mastering the Art of Simplicity: Building a Successful Business with Focused Strategies

    Play Episode Listen Later Feb 29, 2024 31:49


    In this Episode of the Designed to Sell Podcast, we covered: The Overwhelm of Starting Out The Power of Keeping It Simple Avoiding the Trap of Overthinking Guiding Principles for Starters The Dangers of Overcomplicating Dismissing unrealistic expectations of instant success

    Marketing ICKS

    Play Episode Listen Later Feb 23, 2024 57:39


    In this episode we talk about: Marketing ICKS Bully marketing And some really interesting posts we've seen floating around that left us feeling... ICKY

    Navigating Expectations: Balancing Desires for a Joyful Business and Life

    Play Episode Listen Later Feb 15, 2024 49:11


    This week we dove into a really cool conversation: Exploring the negative consequences of attaching expectations to uncontrollable factors. The distinction between desires and expectations in personal and business contexts. Lean back, rely on intuition, and trust the process to invite play and miracles. Balancing desires and expectations for a more open-minded and fulfilling approach to life and business. If you want to help us with our ask at the beginning of the episode, please click the link below and leave a review. Note: you will have to create an account to do so, but we will forever be grateful for your help with this matter!

    The UN-Sexy Side Of Business

    Play Episode Listen Later Feb 9, 2024 48:28


    This week we dive deep into some of the un-sexy things we deal with in business. You know, the stuff that a lot of people go through behind the scenes that doesn't get talked about much. Here's what we chatted about: Something that has been going on behind the scenes with our site for a month and how we've been navigating it The process of creating new and improved trainings in our D2S Mastermind The talk took a turn when Cora-Lynn brings up hot wheels socks It's a goodie, tune in and let us know what you think!

    Navigating The In-Between As You Pivot

    Play Episode Listen Later Feb 1, 2024 36:14


    Tune in to learn about the profound shift in mindset and strategy that led to a significant business pivot, breaking free from the constraints of a uniform approach. It's a raw and honest exploration of redefining success and rediscovering authenticity in a world saturated with marketing courses. If you've ever questioned the traditional business narrative, this episode is a must-listen. Here's a peak of what's in this episode: Mindset shifts around pivoting Client celebrations Moving away from what worked to something completely new Revamping EVERYTHING The outcome from pressing on

    Journey Through Time and Challenges: A Candid Conversation on Love, Regrets, and Overcoming Struggles

    Play Episode Listen Later Jan 25, 2024 28:11


    Join us for a fun conversation where we answer two questions: What year would you like to travel back to and why? What would you do? What is currently causing us stress at the moment? We're curious, where would you travel? Let us know in the DM's

    Are You In A Situationship With Your Business?

    Play Episode Listen Later Jan 18, 2024 38:09


    In this Episode of the Designed to Sell Podcast, we covered: the significance of commitment and decision-making in both personal and professional aspects of life. Cora-Lynn's therapy lesson that prompted quite the coversation Chantal's latest menty-b moment Closure vs Acceptance

    Embracing Authenticity and Adding a Human Element to Business

    Play Episode Listen Later Jan 11, 2024 46:47


    In this episode, we dive into the importance of embracing authenticity, exploring personal answers, and bringing a human element into business transactions. We share some recent experiences and reflections on staying true to ourselves, both in personal and professional aspects. We discuss the aftermath of a recent post that sparked conversations and engagement within our community. Plus some other fun topics: Trusting Yourself The Human Element in Business Adding a Human Touch to Content Engagement in Business Programs Sales with Authenticity Building Trust in Business Anxious Mama Vibes

    A New Outlook for 2024 - How Shame Changed Everything in 2023

    Play Episode Listen Later Jan 4, 2024 48:50


    In this Episode of the Designed to Sell Podcast, we covered: Cora-Lynn & Chantal break down their holiday escapades Cora-Lynn Talks about moving in with her man & the hilarious moments she can't unsee Cora-Lynn & Chantals New Year Intentions The time we waste just deciding How Shame Changed Everything in 2023 What to expect in 2024 from the D2S Fam

    Navigating the Intensity of a Three-Day Challenge and the Power of Actionable Teaching

    Play Episode Listen Later Dec 7, 2023 47:50


    In this Episode of the Designed to Sell Podcast, we covered: The Intensity of Teaching and the Energy Hangover Redefining Three-Day Challenges The Transformational Power of Challenges The Realities of Intense Work Actionable Teaching and Transformative Experiences

    Important Questions To Ask Yourself Before You Move Into 2024

    Play Episode Listen Later Dec 1, 2023 25:47


    In this episode, we reflect on our own business journey, sharing the highs and lows of our experience with the business audit. We discuss the importance of trimming the fat and focusing on what truly matters to drive results. If you're gearing up for big goals in 2024, this episode is a must-listen. We break down the audit into three key areas: traffic and marketing, offers and programs, and sales and systems. For each area, we provide essential questions to help you evaluate your current strategies and make informed decisions for the future.

    2023 Recap: Navigating Challenges, Growth, and Turning Points

    Play Episode Listen Later Nov 23, 2023 50:34


    In this episode, Cora-Lynn & Chantal share updates on their lives, discussing everything from Black Friday shopping plans to business considerations for the upcoming year. We discuss the necessity of having difficult conversations, taking radical responsibility, and the process of turning the business around. Here are some key topics we covered: Life Updates Reflecting on 2023 Business Challenges and Revelations Lessons Learned Looking Ahead

    Crafting Coaching Offers with Purpose: Beyond the Industry Mold

    Play Episode Listen Later Nov 16, 2023 51:11


    In this Episode of the Designed to Sell Podcast, we dive into the intriguing question from one of our Designed to Scale Mastermind members about the origin of coaching offers. We dissect why certain durations, like two to three weeks or six months, became the norm and emphasize the importance of understanding the "why" behind coaching structures and debunk the myth that there's a one-size-fits-all approach in the coaching industry. We explore the lack of regulations and standards in coaching, shedding light on the absence of clear guidelines for setting up coaching offers. Discussing the pitfalls of mimicking others' business models and stress the importance of a holistic approach tailored to individual businesses. Sharing our insights on creating intentional coaching offers, breaking free from the industry's cookie-cutter approaches, and prioritizing client outcomes over industry norms. If you want to shift your focus from what sells to what genuinely serves and supports both you and the client, you're going to want to give this episode a listen!

    Our Simple AF 2024 Marketing Plan

    Play Episode Listen Later Nov 9, 2023 38:39


    In this Episode of the Designed to Sell Podcast, we covered:

    High Quality Questions To Ask Before Investing In Your Business

    Play Episode Listen Later Nov 2, 2023 53:38


    In this Episode of the Designed to Sell Podcast, we covered:

    Messaging Tips To Sell Out Your Offers

    Play Episode Listen Later Oct 26, 2023 47:38


    Chantals Birth Story and leaning into powerlessness

    Play Episode Listen Later Oct 19, 2023 47:07


    In this Episode of the Designed to Sell Podcast, we covered: Chantal's birth story and how nothing went as planned What taking a full month of mat leave taught her Easing back into the business - Leaning into powerlessness Letting go of control and seeing how quickly things happen.

    THIS mindset will help you win w/ Faith Mariah

    Play Episode Listen Later Oct 5, 2023 71:52


    In this episode, Cora-Lynn sits down with multiple six-figure membership owner Faith Mariah. They talk about all things: Investing in your business Calculating ROI on investments Developing the BEST products to stand OUT The business models that don't last How to win for the long-term Are you problem-solving? Okay but is that a fact? Data is power You can connect with Faith Mariah: https://www.instagram.com/the.faith.mariah/ https://www.faithmariah.com/

    Babies, Sales & Being of Service

    Play Episode Listen Later Sep 21, 2023 31:52


    In this Episode of the Designed to Sell Podcast, we covered: A big, exciting announcement from the fam! A vulnerable share about doing things differently than usual; 3 Sales strategies that every business owner NEEDS to know! How to get the highest conversions in the LEAST amount of time; A big indicator as to how many sales you'll make in your business.

    When to Update Your Group Coaching Program and Real Talks About Mental Health

    Play Episode Listen Later Sep 7, 2023 49:42


    In this Episode of the Designed to Sell Podcast, we covered: Mental health and when you're going through it Having a safe space to work through what's coming up We dive into business practices about when to update and add to your group coaching program What's actually needed to scale a group coaching program A little life update and what's been happening behind the scenes

    Watch out for THIS in your coaching business…

    Play Episode Listen Later Aug 31, 2023 11:42


    In this Episode of the Designed to Sell Podcast, we covered: A tip for the ladies to give their men… Is codependency showing up in your business? A HILARIOUS interruption

    Red Flags, Expectations, & Protecting Your Peace

    Play Episode Listen Later Aug 24, 2023 18:59


    In this Episode of the Designed to Sell Podcast, we covered: Is your radar tuned? Red flags when taking on coaching clients Expectations set the tone for everything But how do you FEEL around them - protecting your space The most precious thing you have as a business owner A banana analogy that you'll never forget…

    Uncovering & Standing Up For Your Truth

    Play Episode Listen Later Aug 17, 2023 57:40


    In this Episode of the Designed to Sell Podcast, we covered: Trying to find dates in the grocery store The meaning we put on learning something new Making something bigger than what it actually is Having to let go of a part of you to embrace something new A deep realization during the podcast episode by CL

    Trusting the Process

    Play Episode Listen Later Aug 10, 2023 39:56


    In this Episode of the Designed to Sell Podcast, we covered: Not to freak out when things don't go your way How trust plays a big role in our lives and business Chantal's less than 30 days away from due date, and where she's at How dating helps with your communication skills (CL coming in with some smooth transitions)

    Comparison is a trap...

    Play Episode Listen Later Aug 3, 2023 40:44


    In this Episode of the Designed to Sell Podcast, we talked about the trap of comparison when building your business.

    Who You Need to Become to Receive…

    Play Episode Listen Later Jul 27, 2023 44:07


    In this Episode of the Designed to Sell Podcast, we covered: Life updates from Cora-Lynn and Chantal; A belief to untangle about having to choose between relationships and careers; How our beliefs can box us in and how we can become someone else outside of the boxes we create; Learning to ride out the storms of life; An ask on behalf of a community member who could use our help.

    You're Probably Overcomplicating It

    Play Episode Listen Later Jul 20, 2023 51:36


    In this Episode of the Designed to Sell Podcast, we covered: Overcomplicating your business growth; Wasting time when you have no time to waste; Creating simple systems to support your growth; Understanding how your business works to make better decisions.

    Stepping Into a New Version of Yourself

    Play Episode Listen Later Jul 13, 2023 57:32


    In this Episode of the Designed to Sell Podcast, we covered: Some big life updates; What to do when you're “in the thick of it” personally; The difference that awareness can make in your mindset and relationships; A debate about how we put rules on ourselves in different roles we have; A moment of deep gratitude despite the challenges.

    Pivoting Your Ideal Client When You're On a Roll

    Play Episode Listen Later Jul 6, 2023 41:20


    In this Episode of the Designed to Sell Podcast, we covered: Dealing with the thoughts and ideas that come up when you start to make a shift in your target audience; The role that your business finances take in this type of decision; How to know when it's time to pivot; How martyr complexes and codependency can cause you to hold yourself back in your business; The importance of making space for the new clients who can come in.

    Finding Balance in the Midst of Chaos

    Play Episode Listen Later Jun 30, 2023 48:01


    In this Episode of the Designed to Sell Podcast, we covered: What is actually required in a specific season of your business; Highlights of what we've been through in the last year; Letting balls drop that aren't necessary; Letting go of control.

    What Got You Here Won't Get You to Your Next Level of Business + BTS of Our Experience

    Play Episode Listen Later Jun 22, 2023 33:17


    In this Episode of the Designed to Sell Podcast, we covered: The importance of thinking outside the box when going from one income level to the next; Why “more” isn't always the approach to scaling your business; The 80/20 rule and how it looks different in business; Why sometimes it's okay to cut things out, even if they're making you some money; The importance of building the life you want and making sure that the business you want fits inside of that.

    Building a Sustainable, Scalable Business : What You Need to Grow Consistently

    Play Episode Listen Later Jun 15, 2023 54:45


    In this Episode of the Designed to Sell Podcast, we covered: Why growing super fast without systems isn't good for you or your business; The test your offer must go through to know whether it is scalable or not; Why scaling can sometimes be MORE work in the beginning; Why people won't just come flocking to your offers and you must do actions to create the traffic; The importance of going beyond selling in the DM's to scale; The role that technology plays in scaling your business; Why it's okay that your business feels boring.

    Selling via Social Mindset Slap

    Play Episode Listen Later Jun 8, 2023 29:14


    In this Episode of the Designed to Sell Podcast we covered: Why selling on social feels hard; The importance of showing up and believing in what you're selling; What causes there to be so much pressure around social selling; How to always have content ideas by looking around with gratitude and celebration.

    MEDITATION: Momentum Building Quantum Leap Meditation!

    Play Episode Listen Later Jun 1, 2023 23:59


    Your launch meditation starts at 6:30 on the timer! In this episode, Cora-Lynn shares a juicy bonus from within the Momentum Launch System Masterclass! This meditation is designed to help you build momentum during your launch, visualize your offer coming to life & create exponential results for your next launch! Not launching? No biggie, you can use this meditation to tap into Momentum in your business every day if you desire! If you're ready to launch differently… I highly recommend joining us inside Momentum Launch System!

    What's your standard? Vulnerable share alert…

    Play Episode Listen Later May 25, 2023 38:02


    In this Episode of the Designed to Sell Podcast, we covered: Why each step of business is an important “dot” on the timeline, even if they don't seem to make sense when they happen; The catalyst for deciding to push back our Masterclass, Momentum Launch System; Why messy action is good at the beginning of a business, but there comes a time when more refinement should become standard; The ins and outs of focusing on revenue versus experience and people; A vulnerable share about personal standards and how they expand into business and every other area of life.

    What We've Learned from 140+ Launches

    Play Episode Listen Later May 18, 2023 29:23


    In this Episode of the Designed to Sell Podcast, we covered: How business owners sabotage their launches by lacking enthusiasm; How inviting people behind the scenes builds momentum for your launch; What it should feel like to your audience when you're selling (hint: it shouldn't feel like they're being sold to!) Announcement about our upcoming masterclass series, the Momentum Launch System.

    The Do's and Don'ts of Launching or Selling Your Products

    Play Episode Listen Later May 11, 2023 48:59


    In this Episode of the Designed to Sell Podcast, we covered: A celebration around our brand-new content system, Discovered & In Demand! What we DIDN'T do on or before launch day and why it mattered; The essential mindset that carries us through every launch; Our best tips for increasing cash flow in your business during a launch; What to do if your content is not content-ing the way you want it to.

    The content creation episode you didn't know you needed…

    Play Episode Listen Later May 4, 2023 42:25


    In this very special, content-focused episode, we covered: Why being seen as an authority is up to you; What it looks like to share truly impactful content (and why it doesn't always feel good!) Why content creation should be your FIRST priority if you care about your community; How figuring out who you are will impact your business and your content creation process.

    The questions that changed everything in our business…

    Play Episode Listen Later Apr 27, 2023 47:51


    In this Episode of the Designed to Sell Podcast, we covered: A life update from behind the scenes; What to do when you've built a business that no longer aligns with the vision you have for your life; Where to look when you're looking for signs that it's time to change; Why spending a lot of money isn't always key to making a lot of money, and what really is important when it comes to making money; Why you'll always disappoint people in business but if you are, you're doing something RIGHT.

    Boundaries, Worthiness, & Trying to be it All in Business.

    Play Episode Listen Later Apr 20, 2023 51:09


    This Episode of the Designed to Sell Podcast is a replay of a live training from inside our Designed to Sell Formula Facebook Group. Here's what we covered: A riff on the importance of business boundaries; How your self-worth (or lack of it) can create a different experience for your clients and customers; The importance of letting go of trying to be everything for everyone in your business; The difference between “want” energy and “need” energy; The importance of knowing and being strong in your values to know what's in alignment within your business.

    Branding in your coaching business? Does it matter?

    Play Episode Listen Later Apr 13, 2023 45:12


    This Episode of the Designed to Sell Podcast is a replay of a live training from inside our Designed to Sell Formula Facebook Group. Here's what we covered: The three biggest mistakes people make when branding; How to convey certain emotions through branding and why it helps to gain trust; Simple ways to build stronger brand recognition.

    If you need some business tough love & motivation…

    Play Episode Listen Later Apr 6, 2023 44:33


    This Episode of the Designed to Sell Podcast is a replay of a live training from inside our Designed to Sell Formula Facebook Group. Here's what we covered: How things not going the way we thought they should can work out in our favor, even if it doesn't feel like it in the moment; Why there are no coincidences in life or business; What happens when you start to ignore the nudges that you're being given.

    Struggling with Content? 5 Must Ask Questions to STAND OUT

    Play Episode Listen Later Mar 30, 2023 58:59


    This Episode of the Designed to Sell Podcast is a replay of a live training from inside our Designed to Sell Formula Facebook Group. Here's what we covered: The 5 questions to get your presence back on track; What to do when you get into a content slump; How to be yourself in your marketing when you're still figuring out who you are; Why “ugly marketing” is okay; A great analogy to remember when you're worried if you're doing things the “right” way.

    01 | Navigating the Geckos & the In between in Business

    Play Episode Listen Later Dec 13, 2022 51:32


    Chantal and Cora-Lynn chat all things moving to Thailand after building a course business for two years. The weirdness that is the coaching industry & how to navigate the in-between when you're not seeing the ROI on you're an investment Join our free Facebook Group: https://www.facebook.com/groups/d2sellformula Join Money & Momentum: https://d2sell.com/money-momentum Apply for Designed to Scale: https://d2sell.com/start

    The secret to building authority online as a coach

    Play Episode Listen Later Jun 10, 2022 30:43


    In today's episode we're diving into the one thing that everyone is seeking online - the be the AUTHORITY - the go to person in their industry. I break down my experience in seeking strategies to build authority & share how you can develop AUTHORITY for yourself & your business. This truth took me my entire life to learn & I'm bringing it you now. Join ETERNAL TRUTH: https://www.d2sell.com/offers/MQ6nzdBg Book a free Strategy Session: https://calendly.com/designed-to-scale/30-minute-max-research-meeting-clone Follow Cora-Lynn on Instagram : https://www.instagram.com/coralynnhazelwood Follow Chantal on Instagram: https://www.instagram.com/chantal.gatien

    10 Hot AF Lessons Learned at $550K (part 2)

    Play Episode Listen Later Jun 2, 2022 59:23


    An unscripted conversation with Cora-Lynn & Chantal about the 10 lessons they learned while generating their first $550K. Part two is going to break down the first 5 important lessons: Getting people to start is the most important part. Building a course based business requires you to know how to market & sell yourself. Learn everything you can about money. The answers are not out there, they are within. 5. Systems = freedom Let us know if what you want us to chat about next! Have any specific questions you want us to chat about? Drop them in the comments. CONNECT WITH US: https://www.instagram.com/coralynnhazelwood https://www.instagram.com/chantal.gatien FREE TRAINING: https://www.d2sell.com/350 FREE STRATEGY SESSION: https://www.d2sell.com/strategy-session

    Claim Designed to Sell

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel