Gold Biz Podcast

Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it's a one-star review or a full-blown callout post, it's one of the biggest fears for modern photographers and creatives.In this episode of Paige's Corner, our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you can legally protect yourself with the right contract clauses in place.We cover:What you can (and can't) legally do if a client trashes your business onlineHow to write a social media clause into your contractWhat to say when a client threatens to leave a negative reviewHow to proactively prevent drama before it startsThe importance of reputation management in 2025Whether you're a wedding photographer, videographer, or service-based business owner — this episode will give you peace of mind and the protection you need in today's online world.

Photographers — it's time to get back to the heart of why we started.In today's episode, I'm sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it's time to shift our focus back to serving people with our gifts.You'll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I'll remind you what truly matters in a world full of noise and comparison.Whether you're feeling burned out, stuck, or just need a reminder of why you love photography, this episode will bring a fresh, positive perspective you didn't even know you needed.

If you've been struggling with inquiries ghosting you, or couples showing interest but never actually booking, you're about to learn the one simple change that can instantly increase your conversion rate.And here's the best part? It takes just a few minutes to set up, but once you do, it's effortlessly working for you on autopilot, guiding your leads toward booking without you lifting a finger.. tune in to hear what I do to help increase conversion adn bookings!

I'm uncovering the hidden sales strategy that will book you more weddings! The real sales process starts BEFORE the inquiry even happens.If you wait until they inquire to start selling, you're already behind.The photographers who book the most weddings don't just “sell” after the inquiry. They're conditioning the lead to book them before they even reach out!

How I got 50+ inquiries in 1 month as a Wedding Photographer. Tune in to learn how you can get more inquiries and convert them into bookings

How to best organize and use your Gallery Delivery program for more passive income, better client experience, and a more elevated business. I've used PASS+ since day 1 and will never switch to anything else!

Here's a brief recap of how my San Diego Photography Retreat went!

Growing your Photography Business through brand evolution and growth. What to focus on first when growing your photography business with Miles Witt Boyer. Tune in to hear what he has to say!

Join my conversation with Mike, and Lauren (known as The Vendor Table) as we talk about our uncensored wedding industry opinions and hot takes!

Get Brand Collaborations as a Photographer. How to find them and what to charge as a Wedding Photographer

Tune in to learn how Creating new lead funnels in your Photography Business will help you with more visibility and lead generation!

Pull up a chair to our table because you're welcome in this honest and candid conversation about the recent Honeybook situation! What are your thoughts?! Share with us! Rachel's IG: https://instagram.com/racheltraxler Alex's IG: https://instagram.com/alexblakephotography

"One time at a wedding, I asked the Bride if she was ready to do the first look with her dad.. but forgot she had a restraining order on him and wasn't invited to the wedding" "sometimes if I forget a clients name, I won't ask what it is at the shoot and just never address them by their name the whole time" LOL. We listen and we don't judge photographer edition episode had some hilarious submissions! Tune in to hear the rest!

Want to gift your clients this holiday weekend but aren't charging enough to have the funds yet? Listen to this episode to hear ways you can gift your clients for free that will elevate the client experience without costing you extra expenses out of pocket.

If you find yourself moving markets or wanting to market to a new area, this episode with Morgan Elizabeth covers some amazing strategies to successfully do that. Tune in to hear the ways to keep clients coming in even while moving!

Black Friday and the Holidays are right around the corner.. do you have your Black Friday marketing campaigns mapped out yet?! Tune in to hear some ideas you can do to get the ball rolling with your holiday sales!

Feeling overwhelmed by constant marketing tasks? In this episode, we're diving into the world of marketing automation and how it can completely transform your photography business. Learn how to set up systems that work for you 24/7, freeing up your time to focus on what you love most—capturing incredible moments. From email sequences to social media scheduling, I'll walk you through the steps to build a marketing engine that never stops. Get ready to automate, elevate, and watch your business grow!

Hello, sunshine! Today's episode I tell you the different types of signature styles and how you can create your own

Hello, sunshine! Today's episode I tell you why you are killing your conversion rates and what to do instead! Tune in to boost your inquiries today!

Hello, sunshine! Today's episode we uncover what it takes to become an in-demand family photographer. From marketing, onboarding, approach to prompting a session, how to nurture and build rapport with your clients! Tune in to boost your inquiries today!

I'M ON ABC'S NEW GAME SHOW CALLED LUCKY 13!!!! This was such a wild experience and I can't wait to share more with you! But in the meantime, tune in Thursday August 29th at 8pm cst to watch live on ABC, or stream it on Hulu! Screenshot you watching the episode and tag me on social media so we can share this experience together as a virtual watch party!!!! https://www.instagram.com/racheltraxler/

Hello, sunshine! Today's episode sheds light on feeling low if you think your bookings are low as well. I talk about not only what to do about it, but how to create a strategy around making it happen as well. Tune in to boost your inquiries today!

Hello, sunshines! Waitlisting your Senior sessions might be the secret to a fully booked and highly in-demand calendar. In this episode, we cover what waitlisting can look like for you, how to market your waitlist when you're not booking, and how you can position demand around it. Tune in to hear Emily's process and how you can start implementing this into your own strategy today!

Hello, sunshines! Today we are breaking down the 3 types of funnels you need in your Photography Business this year. If you can incorporate even at least one of these to start, and then work your way to having all 3 of them.. you'll be golden in gaining more visibility and getting more traction and inquiries in your inbox too! Tune in to learn the 3 funnels and how you can start implementing them into your business this year. ✨HONEYBOOK trial to set up your automations - get 30% off here https://share.honeybook.com/racheltraxler

Hello, sunshines! Don't let your landing page flop. In this episode, I'm sharing my highest converting tips to help you keep an engaged audience, grow your email list, and convert your ideal clients. I share actionable steps for what changes you can make to your landing pages today so you can see results faster!

Hello, sunshines! Today we are exploring strategies to consistently book weddings by focusing on connection-driven lead generation. We go over the importance of systemizing lead generation, staying true to your brand, and avoiding the fear of being 'salesy.' Key points include the significance of networking, growing your email list, increasing brand awareness, leveraging other people's audiences, and systemizing your processes. I share my actionable steps for mastering these systems and adapting to the ever-changing business landscape. Tune in for insights on how to connect with clients authentically and achieve consistent bookings!

Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-liner to developing a problem-solution focus, learn how to articulate your unique value effortlessly. Tune in to transform the way you present yourself and attract your ideal clients!

Hello, sunshines! I am joined by John Bunn from 'How to Film Weddings' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking process. You are going to learn the significance of authentic connections and how they can serve your business growth over time!

Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.

Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.

Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!

Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique  and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection of yourself, ensuring an authentic and memorable client experience. Watch this episode on YouTube or Spotify video! Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Get my FREE lead generation guide! - https://racheltraxler.com/lead-generation-freebie Get some of my FREE presets! - https://www.gpresets.com/product/rachel-traxler-presets/ Learn to pose with me! - https://racheltraxler.com/bts-video Learn to build an intuitive brand - http://edenstrader.com/how-to-build-an-intuitive-brand ☀️Time stamps☀️ 00:00 Introduction: Building a Brand with No Competition 00:35 Insights on Branding 02:15 Defining Your Brand: Beyond Aesthetics 03:19 Personal Branding: Reflecting Your Unique Self 09:59 Storytelling in Branding: Making an Impact 19:23 Action Steps: Building a Strong Brand Foundation 22:46 Conclusion: Aligning Your Brand and Business

Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. You're going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!! Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447 10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/ ☀️Time stamps☀️ 00:00 Welcome Back to the Gold Biz Podcast! 00:09 Navigating Legal Waters: Photographers and Image Rights 00:36 The Legal Landscape: Copyrights, Contracts, and Clauses 04:43 Building Vendor Relationships and Licensing Agreements 13:06 Client Communication and Model Releases 25:27 Addressing Copyright Infringements and Vendor Education 29:28 Finding Legal Resources and Wrapping Up Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en

Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one's craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.  Leave a review of the Gold Biz Podcast! DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie  ☀️Time stamps☀️ 00:00 Welcome and Introduction to Conviction Marketing 00:47 The Birth of Conviction Marketing 02:14 The Power of Conviction in Branding 04:18 The Pitfalls of Trend-Following in Marketing 05:04 Building a Business Beyond Trends 10:10 Strategies for Photographers to Stand Out 13:39 The Importance of Pricing and Business Strategy 17:57 Future Trends and Recurring Revenue Models 22:58 Final Thoughts and Joyful Reflections Find Kelly's coaching! - https://kellyroachcoaching.com Listen to Kelly's podcast!

Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don't forget to DM me and tell me what part of this episode you love the most!  ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts! Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE! ☀️Time stamps☀️ Intro - 0:00 Insta - @breeannakayphotography    Free EBook - breeannakay.com/fulltime-photographer-ebook https://open.spotify.com/show/58I727oAat7I78N7EgtzZ5?si=268dc96671cb4258 https://apple.co/3ST87Pw

Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You're going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode!  Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ ☀️Time stamps☀️ 0:00 - Intro https://www.visibilityonpurpose.com/mediastarterpack1 www.visibilityonpurpose.com Instagram @visibilityonpurpose

Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You're going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity. Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie  Leave a review of the Gold Biz Podcast! ☀️Time stamps☀️ 00:00 Introduction 01:19 Lele's Journey into Editorial Wedding Photography 04:21 The Art of Capturing Wedding Details: Lele's Approach 06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow 17:57 Elevating Your Photography Business: Marketing and Client Education 19:35 Creative Techniques for Capturing Wedding Details 23:25 Staying Creative and Final Advice for Photographers 28:15 Wrapping Up: Lele's Contact Info and Final Thoughts Find Lei Lei's work! - https://www.leileiclavey.com/ Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast

Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage! DM me and tell me if you are going to try stock photography!  ☀️Extras!☀️ Ready to grow your email list? Check out my lead magnet freebie! Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie  Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Intro 00:31 Understanding Stock Photography 01:46 Rules and Regulations in Stock Photography 05:35 Choosing the Right Platforms for Stock Photography 06:58 Making Money with Stock Photography 14:42 The Impact of AI on Stock Photography 20:40 Final Thoughts and Advice 22:46 Closing Remarks and Contact Information Find Aubrey's guides about passive income here! - https://www.aubreywestlund.com/Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/

Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can't wait to hear how it impacts you! DM me and tell me how you're going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  View my Inquiry to Income FREE training! - https://racheltraxler.com/replay You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop Leave a review for a chance to be entered into this month's giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 ☀️Time stamps☀️ 00:00 Introducing Sensory Branding 03:04 Implementing Sensory Branding: Strategies for Photographers 08:00 Exploring Personal Brand Essence Through Human Design 17:58 Simplifying Branding: Embrace Your Unique Vibe 22:26 Final Thoughts ☀️ To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign Visit Natalie's website! - https://naturallybydesign.com/about Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/

Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization during child-free hours, balancing work with parental duties, and the importance of planning and organizing tasks to work smarter, not harder.  DM me and tell me what tip is going to help you save time in your business! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  You are going to LOVE my posing freebie! - https://racheltraxler.com/bts-video You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop Leave a review for a chance to be entered into this month's giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 ☀️Time stamps☀️ 00:00 Introduction: The Struggle of Balancing Work and Life 01:25 Strategies for Balancing Work and Family Time 04:07 Maximizing Productivity with Day Blocking and Planning 08:45 The Power of Delegation and Outsourcing 14:50 Achieving a 15-Hour Work Week: Tips and Techniques 19:09 Final Thoughts and Advice on Productivity Get Brittnie's planner! Use code RACHEL15 for 15% off! - https://brittnierenee.com/planner-collection Follow Brittnie on Instagram! - https://www.instagram.com/brittnierenee_co/

Hello, sunshines! I'm SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values! DM me and tell me what you are changing about your copywriting!  ☀️Extras!☀️ Check out Rachel's guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie  Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Intro 02:36 Building a Conversation with Clients Through Copy 03:35 Understanding Your Clients and Their Needs 04:56 Enhancing Client Experience through Authentic Copy 06:20 The Role of Copy in Marketing Strategy 07:08 Leveraging Copy to Stand Out in the Market 11:27 Creating a Brand Voice and Maintaining Cohesion 15:47 Aligning Copy with Portfolio for Consistency 23:47 The Role of Honesty in Copywriting 26:31 Conclusion: The Transformative Power of Copywriting Find Rachel here! - https://greenchairstories.com/guide

Hello, sunshines! If you have tried mini-sessions before and didn't feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are going to get SO much from this episode! DM me and tell me what your next mini-session is going to look like!  ☀️Extras!☀️ You are going to LOVE my posing freebie! Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre-written contracts! Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Introduction 01:01 Communicating Value in Mini Sessions 04:03 The Importance of Running Your Own Numbers 08:13 The Profitability of Mini Sessions 10:20 Marketing Strategies for Mini Sessions 16:48 The Power of Scarcity and Urgency in Marketing 23:09 The Importance of Full Payment in Booking 23:51 The Potential of Upselling in Mini Sessions 24:54 Conclusion and Final Thoughts Sign up for Kayla's FREE Mini-Session training! Follow Kayla on Instagram!

Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized! Don't forget to DM me and tell me what part of this episode you love the most!  ☀️Extras!☀️ You are going to LOVE my posing freebie! Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts! Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Introduction and Welcome 00:59 Overcoming Overwhelm and Procrastination 02:18 Applying the Two Minute Rule in Photography 04:48 Overcoming Perfectionism 07:51 Automation and Organization in Business 12:02 Using Project Management Tools for Organization 18:19 Final Advice and Conclusion Connect with Kaitlyn on Instagram! Take advantage of her signature package, Systems Simplified!

Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful strategies for different stages of the follower journey, from visibility to conversion. This episode will show you the importance of sustainable routines, creating systems and habits, and allowing video creation to become a regular part of your work routine! Don't forget to DM me and let me know what part of this episode you love the most! You can now watch this episode on YouTube! ☀️Extras!☀️ Ready to grow your email list? Check out my lead magnet freebie! Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Intro 00:39 Overcoming Imposter Syndrome and Finding Authenticity 01:55 The Importance of Consistency and Confidence in Video Marketing 02:31 The Power of Ignoring the Numbers and Focusing on Your Message 04:05 The Role of Instagram Features in Building Community 05:48 Strategies for Increasing Visibility and Converting Followers 06:14 The Three-Part Follower Journey: Visibility, Nurture, Conversion 08:44 The Importance of Making Conversion Easy for Followers 10:47 The Power of Diverse Content and Understanding Your Audience 17:42 The Role of Systems and Habits in Consistent Content Creation 24:06 Wrap up Listen to Natasha's “The Shine Online Podcast” here! Follow Natasha on Instagram 

Hello, sunshines!! I am SO excited to share some insights into creating effective pricing guides!  It's important to not overwhelm clients with information in guides and resources, so we are going to break down the workflow into four phases: Onboarding and booking, Nurture, Delivery, and Offboarding. I'm going to outline how to structure a successful pricing guide so you can not only book your dream clients, but enhance your client experience! Don't forget to DM me and let me know what part of this episode you love the most! You can now watch this episode on YouTube! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER You do NOT want to miss all of the freebies I have on my website! Leave a review for a chance to be entered into this month's giveaway! Mentioned episode:  Make More Money With Custom Offers What Kind Of Proposals Should You Send? ☀️Time stamps☀️ 00:00 Intro 01:11 The Pitfall of Overloading Information 02:45 The Four Phase Workflow Method 03:37 Content Creation and Blogging 06:37 What to Include in Your Pricing Guide 09:25 Overall Experience With You 11:46 Using The Right Testimonials 13:23 How To Lay Out Your Pricing Page 13:50 Timeline Examples 14:57 What Happens Next 17:19 Recap 18:16 Wrap up

Hello, sunshines! I am SO excited to bring you this episode with Kennidy Nicole. We discuss the importance of harnessing a positive mindset to achieve business success. We talk about 1% thought change and how this minor shift can significantly improve personal and empower your business growth!! Get ready to use practical exercises and apply this to your business! We can't wait to celebrate your wins! DM me on Instagram and let me know what part stuck out to you the most!  ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! You do NOT want to miss all of the freebies I have on my website! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Introduction and Welcoming Guest 01:32 Understanding Emotions and Energy 02:45 Steps to Achieving Goals 03:11 The Power of Asking 03:36 The Importance of Specificity in Goals 04:44 The Role of Belief in Achieving Goals 05:39 Creating Proof for Yourself 08:15 Understanding Negative Thoughts and How to Navigate Them 11:39 Detaching from Outcomes and Being Present 19:32 The Power of Small Changes 22:28 Applying Mindset Shifts to Business 25:09 Conclusion and Where to Find Guest Join Kennidy's Mindset to Market! Follow Kennidy on Instagram

Hello, sunshine! Are you ready to turn into a go-to and irresistible photographer? Today I am beyond excited to share this talk with KT Merry! She is an experienced professional in the photography industry, and today she shares her insights on becoming an exceptional photographer. She highlights the five secrets: defining personal success, developing a unique perspective, balancing creativity and business acumen, examining personal financial beliefs, and prioritizing personal holistic growth and development. You are going to want to listen to this one over and over - it is that good! Sign up for KT's 5 Secrets Masterclass here & follow her on Instagram! DM me on Instagram and let me know what part stuck out to you the most!  ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ 00:00 Intro 03:00 First Secret: Defining Your Version of Success 09:32 Second Secret: Having a Unique Perspective 15:35 Third Secret: Embracing the Role of a CEO 20:18 Fourth Secret: Overcoming Money Beliefs 22:47 Prioritizing Personal Growth 27:36 Wrap Up

Hello, sunshines! I am SO excited to introduce you to Aftershoot's Justin, a wedding photographer and Vice President of Aftershoot, an innovative AI-based photo-culling and editing program. We discuss how Aftershoot allows users to remove the tedious aspects of photo editing, by using AI to understand and adopt the user's style. The program also offers unlimited photo editing, a huge advantage over competitors. We also highlight how the AI culling and editing tool can revolutionize photographers' workflow, providing extra time that can be invested elsewhere in the business! DM me on Instagram and let me know what part of Aftershoot has improved your business! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ Intro - 0:00 Justin's Story - 1:33   The Uniqueness of Aftershoot - 5:25 The Aftershoot Culling Process - 7:35 The Aftershoot Editing Process - 10:23 The Power of AI Profiles in Aftershoot - 15:20 The Impact of Aftershoot on Workflow Efficiency - 21:49 The Potential of Aftershoot - 23:33 Wrap up - 28:08

Hello, sunshine! We are taking a peek behind the curtain in this chat with Trent! We are giving you an inside look into our daily life, future plans, and overall thoughts as we embark on a new year. DM me on Instagram and let me know what part stuck out to you the most!  ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ Intro - 0:00 Balancing Parenting and Work - 2:04  Family Life and Routines - 6:09 New Job Opportunity - 14:00 Preparing for Pensacola -18:14 Looking Forward to 2024 - 21:29 Wrap up - 24:52  

In this episode of the Gold Biz podcast, I am going to answers questions from YOU about balancing my roles as a photographer, business owner, and mother. I'm going to share insights into the ups and downs of running a business, including the need to stay productive and adopt tools for lead generation, strategies to avoid burnout, and how to respond in periods of low inquiries. If you have any more questions for me, DM me on Instagram and let me know if you want another episode like this! ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet! Leave a review for a chance to be entered into this month's giveaway! ☀️Time stamps☀️ Intro - 0:00 New Studio!! - :47 Business Questions: Surprises In The Photography Business - 2:51 Business Questions: Moving Markets & Getting New Clients - 7:45 Business Questions: Dealing with Low Inquiries & Pricing - 10:51 Personal Questions: Balancing Work & Family Life - 19:07 Work Schedule and Task Prioritization - 20:03 Dealing With Mom Guilt - 24:39 Finding Motivation - 29:10 Reflecting on Career Choices - 31:11 Advice to My Younger Self - 33:48 Future Plans - 36:54