Marketing ATM

Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-To retires Gro-To Hommey's Dance Content Squoosh Carla Ai Daphne Giggly Squad MYER ONE Loyalty & JD Sports The Hunger Games but Better TheoryofKhaos How to be Funny No.22 Home See omnystudio.com/listener for privacy information.

A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See omnystudio.com/listener for privacy information.

We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies See omnystudio.com/listener for privacy information.

We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)See omnystudio.com/listener for privacy information.

Resources we mentioned in this episode: Velocity's 1 point store Milanote Air.Inc Oatly Aldi / Aldeh Reddit Kove & Co See omnystudio.com/listener for privacy information.

Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero Packaging See omnystudio.com/listener for privacy information.

Our top ranking episodes so far: Viral, Ugly, Private & Sexual Wellness Brands Building in Public, Controversy & the King of Phones Bold Awakenings, $25million & Recipe for Success Resources we mentioned in this episode: Lacoste Leaf Artist Jaipur Rugs Hinge No Ordinary Love Shopify's Sidekick Chatgpt for CSS FazeIt Happy Hairbrush DJ Mashden Kutcher Ads Tips Bored George See omnystudio.com/listener for privacy information.

Resources mentioned in this episode: Aftersell App (Shopify) Rekover Ai Peppr Beauty Happy Hairbrush Neon Goat See omnystudio.com/listener for privacy information.

Resources we mentioned in this episode: Touchland's $880million Exit Anaita's 7 day content challenge NZ Cheap Cars Daydream David Microsoft Clarity & Hotjar Appstle & Recharge (for subscriptions) Underlash See omnystudio.com/listener for privacy information.

We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves) Magnific AI Whatsapp stories sticker Kerry Gold Butter Ashley Raso Capsule WD Cinch Skin See omnystudio.com/listener for privacy information.

Check out some of the resources mentioned in this episode: Traakr Pippit.ai Sourmilk Sky Bailey - Email Marketing Ecoy VideoAsk TYB Loco Love Chocolate See omnystudio.com/listener for privacy information.

We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Tangiblee Coach Pattern Kith Unhinged ways to get customers Bad on Paper Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_coSee omnystudio.com/listener for privacy information.

Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned: Rangeme Countdown by James Newton Howard CeraVe's activation in a movie theatre Billie guerrilla marketing posters Tilda&Moo See omnystudio.com/listener for privacy information.

Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned: Haemanthus BOUF Hair Chip N Mix Noosa Tally* ChatGPT or image generation Barilla's Spotify playlists Femme Organic See omnystudio.com/listener for privacy information.

Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: BirchalIndieGogoToo Good to Go appAlice MushroomsFaireBulletin wholesaleStorehero Comment Baiting on Ads @mr.paidsocial on TikTokTooletries See omnystudio.com/listener for privacy information.

Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube SeriesOrder Editing on Linkedin (Hamish Mckay)Building a $3m company with no employed staff @jessruhfusChatGPT VisualSnoop Facebook Ad LibrariesFone KingICONIC DUO's courseSee omnystudio.com/listener for privacy information.

Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned: Partnar & Passionfroot Cloudicos MemoBottle Cass Deller See omnystudio.com/listener for privacy information.

Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode: Deepseek via Hix.ai BOTIKA HealthLab Leo Lin NatV Basics See omnystudio.com/listener for privacy information.

This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information.

New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Apple Reminders Maneken Mockups SOMI & Confetti Rebels Une Piece See omnystudio.com/listener for privacy information.

MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Notebook LM Cohort Analysis by Acquisition Channel Dr. Glitter Hudstone Home Fishwife's Popup Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing the podcast on Instagram!See omnystudio.com/listener for privacy information.

Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode: Book a Demo with Yotpo SHOGUN Landing page app Fayshell x No.2 ‘Gift & Glow' Market Saturday 7th December See omnystudio.com/listener for privacy information.

Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode: Book a Demo with Yotpo Bunu Chatgpt & Canva Integration Black Market Sake, Same time tomorrow, La Calma sleep Voomie Supplements Fayshell x No.2 ‘Gift & Glow' Market Saturday 7th December Join the waitlist for Jess's Scaling in the USA conference in Sydney 2025  See omnystudio.com/listener for privacy information.

Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae  See omnystudio.com/listener for privacy information.

We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Strapsicle          See omnystudio.com/listener for privacy information.

Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars  Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERESee omnystudio.com/listener for privacy information.

Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonlineA big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.Claim their free trial HERESee omnystudio.com/listener for privacy information.

Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline  See omnystudio.com/listener for privacy information.

In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for privacy information.

"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring).  In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Butter Lifetimely Synergie Skin Poppi Conserving Beauty See omnystudio.com/listener for privacy information.

MAIN CHARACTER ENERGY!  In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?  We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.  Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE @WhitneYuland - Tiktokker on FAME Marea Wellness Lemme Kat the Label Push Owl Helio SWIISH See omnystudio.com/listener for privacy information.

In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?  We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.  Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE Searchanise Dupe Photos Pinchy Products Who is Elijah See omnystudio.com/listener for privacy information.

Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went ViralSee omnystudio.com/listener for privacy information.

Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for privacy information.

Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for privacy information.