Marketing ATM

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Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business. 

Jess Ruhfus & Anaita Sarkar


    • Apr 28, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 38m AVG DURATION
    • 21 EPISODES


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    Latest episodes from Marketing ATM

    Crowdfunding, Mushrooms & Washing Pedro Pascal's Back

    Play Episode Listen Later Apr 28, 2025 39:26


    Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: BirchalIndieGogoToo Good to Go appAlice MushroomsFaireBulletin wholesaleStorehero Comment Baiting on Ads @mr.paidsocial on TikTokTooletries See omnystudio.com/listener for privacy information.

    Building in Public, Controversy & The King of Phones

    Play Episode Listen Later Apr 15, 2025 37:05


    Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube SeriesOrder Editing on Linkedin (Hamish Mckay)Building a $3m company with no employed staff @jessruhfusChatGPT VisualSnoop Facebook Ad LibrariesFone KingICONIC DUO's courseSee omnystudio.com/listener for privacy information.

    Viral, Ugly, Private & Sexual Wellness Brands

    Play Episode Listen Later Mar 30, 2025 42:43


    Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned: Partnar & Passionfroot Cloudicos MemoBottle Cass Deller See omnystudio.com/listener for privacy information.

    Political Ice Cream, Balls & A $1700 Dress

    Play Episode Listen Later Mar 17, 2025 40:32


    Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode: Deepseek via Hix.ai BOTIKA HealthLab Leo Lin NatV Basics See omnystudio.com/listener for privacy information.

    Off Season, Auto DMs & Star Sign Bouquets

    Play Episode Listen Later Mar 3, 2025 34:17


    This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information.

    Superbowl, One-Man-Bands & CakeMail

    Play Episode Listen Later Feb 17, 2025 45:04


    New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Apple Reminders Maneken Mockups SOMI & Confetti Rebels Une Piece See omnystudio.com/listener for privacy information.

    Queues as Marketing, TikTok Ban, So Many D*cks

    Play Episode Listen Later Dec 22, 2024 60:55


    MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Notebook LM Cohort Analysis by Acquisition Channel Dr. Glitter Hudstone Home Fishwife's Popup Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing the podcast on Instagram!See omnystudio.com/listener for privacy information.

    Landing pages, Times Square & Running a mile in heels

    Play Episode Listen Later Dec 5, 2024 31:23


    Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode: Book a Demo with Yotpo SHOGUN Landing page app Fayshell x No.2 ‘Gift & Glow' Market Saturday 7th December See omnystudio.com/listener for privacy information.

    Pyjama Parties, Avatars & Email Wars

    Play Episode Listen Later Nov 29, 2024 38:37


    Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode: Book a Demo with Yotpo Bunu Chatgpt & Canva Integration Black Market Sake, Same time tomorrow, La Calma sleep Voomie Supplements Fayshell x No.2 ‘Gift & Glow' Market Saturday 7th December Join the waitlist for Jess's Scaling in the USA conference in Sydney 2025  See omnystudio.com/listener for privacy information.

    Shark tank, FauxZempic & Unboxings

    Play Episode Listen Later Oct 30, 2024 36:28


    Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae  See omnystudio.com/listener for privacy information.

    A MYER Gameplan, Stale Cookies & Silent Cafes

    Play Episode Listen Later Oct 18, 2024 33:43


    We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Strapsicle          See omnystudio.com/listener for privacy information.

    Handwash, A Cheater & Getting More Reviews

    Play Episode Listen Later Oct 10, 2024 39:51


    Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars  Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERESee omnystudio.com/listener for privacy information.

    Welcome to New York, Umbrella Brands & BFCM Prep

    Play Episode Listen Later Sep 19, 2024 44:13


    Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonlineA big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.Claim their free trial HERESee omnystudio.com/listener for privacy information.

    Sorry to Offend You: Blake Brown, Jingles & Acting Like a Small Business

    Play Episode Listen Later Sep 8, 2024 46:18


    Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline  See omnystudio.com/listener for privacy information.

    Karma's a B***h, Gen Z interns & a Chicken Suit

    Play Episode Listen Later Aug 11, 2024 31:23


    In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for privacy information.

    "Bold Awakenings," $25million & a Recipe for Success

    Play Episode Listen Later Jul 21, 2024 39:39


    "Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring).  In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Butter Lifetimely Synergie Skin Poppi Conserving Beauty See omnystudio.com/listener for privacy information.

    "Mistakes," billboards & how to get famous

    Play Episode Listen Later Jul 2, 2024 34:47


    MAIN CHARACTER ENERGY!  In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?  We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.  Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE @WhitneYuland - Tiktokker on FAME Marea Wellness Lemme Kat the Label Push Owl Helio SWIISH See omnystudio.com/listener for privacy information.

    Underdogs, Content & Has Google Lied to Us?

    Play Episode Listen Later Jun 17, 2024 32:45


    In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?  We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.  Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE Searchanise Dupe Photos Pinchy Products Who is Elijah See omnystudio.com/listener for privacy information.

    Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture

    Play Episode Listen Later Jun 4, 2024 32:58


    Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went ViralSee omnystudio.com/listener for privacy information.

    Roxy Jacenko, Black Friday & 'Gimme a Look'

    Play Episode Listen Later May 26, 2024 38:07


    Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for privacy information.

    Celebrity shout-outs, pseudo publications & glow ups

    Play Episode Listen Later May 25, 2024 31:31


    Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_coSee omnystudio.com/listener for privacy information.

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