A show that deconstructs world class deal makers, digging deep to uncover the philosophies,tools and tactics entrepreneurs can use to put together the biggest deals of their careers
This week I'll reveal how I helped one sales rep grow his sales by 58% and generate another 80K in extra commission. Simply by fixing his sales process We'll go step by step into exactly how we did it so you can do the same. If you know that you (or your sales team) could be selling more than you are right now and you'd like a fresh approach that will give you more sales without spending anymore on leads go to Boost Your Sales Results – Get a Free Sales Audit Today
Today's episode might make you cringe… It could also positively change the way you sell forever though.. Why? Because it holds up a mirror up to how you sell. ..and if you are making any of these 3 mistakes you'll start to think back about all the times when you made any of these mistakes. (and the sales it likely cost you..) If you haven't however, then you'll probably feel pretty good about yourself. Either way, if you have made any of these mistakes before, I'd love to know if you made 1, 2 or 3. I know I've personally made all 3 mistakes at some point…
One of the biggest concerns business owners have is the time it takes for a sale to convert from the initial conversation with a client to when they actually buy. Especially when you consider that… 80% of phone calls go unanswered..ouch ! Around 70% of people don't check voice mail…yeah not good! And don't even get me started on email open rates ! And the longer a potential client takes to buy, the less likely the sale will convert. Thankfully there's a fix for this Many business owners don't realise there ARE 3 ways you can speed the process up. Which means you make more sales faster. And if you make more sales faster your monthly sales will increase which means your quarterly and and annual sales will increase also. nice!
In this Episode you'll learn the 3 most critical goals every sales qualification call (or text exchange) need to hit before you make an offer. If you want to make sure the people you make an offer to are most likely to convert into a client (and are worth your time talking to and following up) this will be a super important episode for you.
Years ago I created a training with one goal in mind.. To run the most impactful, practical sales training anyone has ever had And we absolutely achieved that Without spending a cent on advertising, I sold out 3 of these events every year for over 10 years. There was only 1 problem - you had to live in Perth to attend. Ever since I retired that event about 18 months ago I've constantly been asked to run it again… So I am - but with one difference It's online so you can attend from the comfort of your office no matter where you are in the world. It will be a super punchy version of the Professional Sales Master Class. Nothing held back - you'll simply walk away with the formula responsible for 10's of millions in extra sales And in this week's podcast, you can find out more about what I am up to. If you'd like to get first dibs when I release seats for the professional Sales Masterclass simply respond to this email with SALES MASTER and I'll let you know first https://john-blake.com.au/contact-john/
You will have heard me say that sales is the lifeblood of a business. What's also true is that a steady flow of leads is also critical for a business to succeed. Most business owners I talk to don't have paid leads and are often looking for where their next client is going to come from. If you're in that boat (even sometime which lets face it we all are at some point in our business) then this episode is for you. It's how you can build a sales pipeline from scratch and at no cost. Thank me later :)
Are you in trades and construction? If you are, this week's episode is for you... if you're not… You'll also learn some valuable lessons on how stop competing for work on price. And stop discounting to win sales. In recent months business has become more competitive and when this happens, it can be tempting to try to win work by discounting. In this week's episode you'll discover why that's a bad idea but more importantly… How understanding profit is a game changer with your pricing The simple, almost magic method to make you more magnetic to clients The daily and weekly habits that mean you'll always have more work than you can handle
Are you in trades and construction? If you are, this week's episode is for you... if you're not… You'll also learn some valuable lessons on how stop competing for work on price. And stop discounting to win sales. In recent months business has become more competitive and when this happens, it can be tempting to try to win work by discounting. In this week's episode you'll discover why that's a bad idea but more importantly… How understanding profit is a game changer with your pricing The simple, almost magic method to make you more magnetic to clients The daily and weekly habits that mean you'll always have more work than you can handle
A few weeks ago I shared a client case study where they went from 600K to 1MM in sales per week by implementing one critical change in how they engage new paid leads in their business. This one shift allowed them to go from 30% connection to 80% connection rate on new leads. This week I am explaining exactly what they did to make that happen around Engaging, getting Responses and the Converting these leads into actual appointments.
Want to know the 1 spark plug that will make your sales team engine perform better without doing anything else? In my experience it's helping them to become more confident. So the next question is of course, how do you do that? In this episode we break that down for you..I share with you 3 things you can do with your team to give them the rocket fuel that powers sales success. Tune in below to check it out.
Sometimes there are some very simple changes you can make to the sales process within a business can can cause really big changes. Today I am going to share one with you that will blow you away. It's a real life case study of a client I recently worked with with who increase their sales from 600K - 1 million per week in sales just by implementing one idea. Click the link below to listen in and learn exactly how they did it and the massive shift it cased in their results.
This week we caught up with tech sales expert Ricky Pearl. We covered a wide range of sales topics in our discussion including some of the most cutting edge strategies being deployed in the sales tech world today including... - AI (of course) and how every business needs to have a data strategy. - How automation fits into the sales process (I wasn't expecting Ricky's answer on this one) - Ricky's take on what a great CRM should do - What personality traits great sales people (still) need Plus a stack of other timely information on how teach is being successfully blended to accelerate sales success in many markets.
This week, you're going to peek behind the scenes of exactly how I helped a remote high ticket sales rep increase his sales results by 58% in 12 months. You'll learn how he went from falling way short each month to a consistent top performer with a repeatable high converting sales process. We'll explore what was stopping this guy from earning the commission he deserved PLUS we'll break down step by step exactly how we got him firing on all cylinders. You'll learn the mistakes he was making in his calls with potential clients plus exactly what we did to turn his performance around through coaching.
In business and certainly in sales, at the end of every month, even if we've had a great month we need to start again. And if you're good, and you have a great sales growth plan, you will be stringing together consistent months. But what happens when we have a down month? It's not if it's going to happen, it's when. Here's how to fix that - fast Listen in this week for my 7 minute sales reset - ideas to get sales and get you back on track fast...like today.
Could you be killing sales without knowing? Could there be subtle (and not so subtle) things you're doing that are stopping sales that would otherwise have converted? If you suspect that you are, then you need to listen to this week's episode. You'll learn 5 simple things to stop (and start) doing now that will help you make more sales today !
This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.
If you are noticing a reduction in the number of leads that you are getting that are converting into buyers is declining this weeks episode will be super helpful. Even if you are happy with your sales, it's important to be aware of where to look if things start to drift. In this week's episode we look at the 3 best places to look as well as some other places within each of the three main areas to work out what to fix. It will be really helpful if you are a sales leader or business owner or if you are in direct sales.
How do I get my sales team performing better with the time they have? How can I manage my time better than I do? I constantly get these get these questions... In fact, in the 21 years I have been doing this, It would easily be the top question I get from business owners and sales reps alike. Why? We live in a world of distractions... The better we manage our own energy and our own state the better we can extract the highest amount from ourselves and our teams. This week you will learn 5 simple but powerful strategies to do just that.
In this week's episode we caught up with digital marketing strategic expert Marlon Lockyear. In our conversation we cover some really interesting ground around... How to best prepare for your transition into paid marketing How to get the most out of your investment in a digital agency How to know if you are being taken advantage of by your digital agency The current status of AI in automated appointment making and client re-engagement Most businesses I talk to are not using a digital agency but at some point understand they will need to. Regardless if you are working with a digital agency or not you will get a lot out of this week's episode.
I have coached a lot of sales people over the last 21 years. In that time I've noticed 5 things that make the biggest difference in turning around sales people's performance and results. In this weeks episode we will cover… 3 ways to quickly work out if someone should stay in sales or do something else The simplest and fastest way to instantly improve results The most powerful tool for sustainable, long term shifts in sales performance The little known sales management strategy to motivate even the most underperforming sales people Tune in here to find out what it is.
Relax…mate ! have a beer ! This week I had a fascinating interview with James Swanwick who is a give up drinking coach. In this fascinating conversation we cover… What alcohol really is Both James's and my journey to giving up alcohol How alcohol imbibes (sorry couldn't help myself) itself into so many different cultures The million dollar business case for giving up alcohol (this blew my mind) Even if you are not planning on giving up soon, I think you'll get a lot out of this episode. Tune in here to find out what it is.
There's no denying… Burnout in business is real Recent data shows that 60% of people in business experience some sort of burnout at some point in their career. And guess what ? It's actually worse for sales people why? because we experience more rejection than other people in business. So how do we avoid it? Well I'm glad you asked because that's what we are talking about in today's podcast - the 5 ways you can avoid burnout in your sales role. Tune in here to find out what it is.
Don't make this deadly hiring mistake Ok, that sounded a bit dramatic. But I really can't overstate how damaging hiring a salesperson without this one thing in place can be. I mean, you could get everything else right and have the other 4 hiring pillars I talk about in place (Selection - Induction - Training and Management Systems) but if you're missing this - you are toast. Tune in here to find out what it is.
This week I outline the top 10 most watched and listened to podcasts for 2024. Of all the podcasts released this year, these were the most listened to. Counting down from 10 to 1. Listen in to get a brief summary of the best episodes. I have also listed the top 10 episode numbers below ranked from most popular down so you can check them out individually as well. Episodes: 202 Increase your sales results in just 2 weeks 197 Interview with master copywriter Scott Bywater 207 Top Mindset shifting books with Lloyd Thompson 211 3 ways to lift yourself out of a sales rut 212 How to get the best out of every sales opportunity 209 The two types of businesses that invest in sales training 199 How to put your sales results on steroids by reviewing sales call recordings 208 5 Top time management tips for maximising productivity 205 Top mistakes businesses make in sales meetings 200 3 big warning signs a new sales team member is not going to make it
I love this time of the year. I love the way it has a natural ebb to it and how each year I am drawn to literally pull my business apart and look at how I can add more value to clients this year. (more on this soon) One of the things I am super focused on right now is the concept of strategy and strategic planning. In fact, I have 3 brand new clients who I am running strategic planning sessions within the next week to help them make 2025 their biggest year in business ever. That's what makes this week's podcast so timely. If you are doing some planning for 2025 you will love what we cover in this week's episode. If you want some help with your own planning, click here - https://johnblake.wufoo.com/forms/s1e2bc6q1sw4zyn/ I am working on something that will be incredibly helpful if you're serious about growth for 2025. Listen to this week's podcast.
If you are like the majority of clients I speak to, you may not be working with a digital agency yet, but it's probably on your radar to do at some point. If you are paying a digital agency to generate leads for you, then this week's episode will be a super important one for you. This week we are going to talk about what you should expect from a digital agency in terms of performance but just as importantly, how to spot it early if they are not doing the right thing. Paid lead generation is so important and can literally make or break a business. (new enquiries are like oxygen for most businesses) I have seen and had first hand experience with a number of my clients who stayed way too long with digital agencies who were underperforming. Here's how to spot the warning signs early so you can get out fast and stop the bleeding before the rot sets in.
Are you only getting low-level buying motivators in your client discovery before you make an offer? If you are, you're probably not converting a lot of sales. Today we spend a whole episode talking about how to uncover the core buying motivators BEFORE you make an offer. Failure to do this will leave you with very low conversion rates. Listening to this episode will give you a number of ways you can go way deeper with clients in terms of uncovering their motivators to buy. Your clients will feel way more “heard” and have so much more trust in you when you get this right.
How are your sales tracking for the year? More importantly, how is your planning for the last quarter of the year looking? What about the first quarter of next year? In this week's episode, we will cover the 8 keys to planning an insanely successful quarter of sales. What you will learn in this episode will help you get crystal clear at the planning stage on precisely what you want to achieve. Getting the planning part right will make the deployment of your strategy way more smoother. It will also make hitting your key outcomes way more likely. After all, you can't hit a target you don't aim for.
Are you thinking about investing in paid leads? Even if you already are, this will be a super important episode. Digital agencies are happy to take your money to generate enquiries for you but in my experience, they will never tell you what you'll learn in this week's podcast. After you have listened to today's podcast, you'll know… The 1 strategy that separates paid lead gen working and not working The massive difference between referred and repeat business versus paid lead generation A 60-day plan to optimize every cent you spend online The 6 numbers to track to make sure your digital ad spend will give you a great ROI.
Do you just send them your monthly newsletter or EDM? That's what most clients say when I ask them how they keep in touch with past clients. This week, I'm not only showing you what the data tells us about precisely why clients leave… I'm also showing you exactly how to stay in touch with clients and what to say when you call so they find value in the contact. After all, if your clients get value each time you contact them they will stay a client longer. This is a much overlooked area in business that can make a massive difference to both the short-term profitability and the long-term value of your business.
Want to know if you're maximizing every potential sale? Today I am going to ask you 11 questions about your sales process. I have noticed recently talking to clients there's been a bit of a dip in the economy so the timing on this should be spot on right now. As you listen and answer each question, giving yourself a mark out of 10, you'll be able to pinpoint exactly where your sales opportunity system needs work. These 11 questions form part of a 21-point checklist I have been working through with clients to know what they need to fix next. Addressing any one of them can easily add another 5 - 30% to your conversion rate from lead to sale. Which could easily add hundreds of thousands of dollars to your monthly, quarterly or yearly sales figures. If you'd like me to send you the whole checklist, simply reply and I will email it to you (no opt-in).
Are you taking responsibility for your sales results? It's going to happen… At some point, you will find yourself blaming your lack of results on things you have no control over. And you'll be right. And you'll know you're right… And your righteousness won't change one…single…thing It's only when you deliberately shift your focus onto what you CAN control that your situation will change. I know about this because I have been the complainer I have also been the complainee (the one people complain to) This is a powerful episode on how to fix this in your business…for good.
Are you trying to convert every prospect you talk to into a client? There are some clients you shouldn't deal with. Today we talk about why and the three filters you should be applying to every client call you have. I know most of my content is about converting as many leads as possible into paying clients so this week I thought I would briefly break away from that. In this episode, you'll learn… The three reasons you should not accept a new client and why. Why a large percentage of clients might think they need your help but they actually need something totally different. Why saying no can benefit you in the medium to long term. How to say no in a way that still serves your potential client. Plus I share a few of my own examples where I have had clients who really wanted to work with me and why (and how) I politely said no. This will be a very actionable episode for anyone who is speaking to potential clients.
Are you investing in sales training? Want to know how to get 400% better results as a result of doing it? In this week's podcast, we talk about some little known strategies to get way more out of training your team… The two schools of thought when investing in sales training How one approach to sales training will give you a 400% better result How to guarantee your training investment continues to pay dividends for years to come How implementing 2 other simple strategies after training will ensure you get the single best results possible Companies spend billions on sales training every year - very few of them implement and benefit from what you will learn in this week's podcast.
Are you as productive with your time as you'd like? This week we are talking about a super simple method for getting the most out of your time. After listening to this week's episode you'll learn a simple and fast 5 step approach to getting the most out of your work hours. I have read dozens of books and taken a bunch of courses on time management and this is the summary of the single most practical ideas I have learned. Listen to this episode, put those 5 principles into play and let me know how you go.
In this week's episode, I invited Lloyd Thompson back to nerd out again on books. But this time we talked about the top 3 books that changed each of our lives. Having both literally read hundreds of books, I know you will get a stack out of this week's episode. Regardless of what your main focus in your life is right now, be it work or personal, one of these books is bound to be of massive value. I have constantly found specific books at specific times to be life changing and that's what this week's episode is all about, to get you to the next level, or to the other side of whatever you are dealing with right now. I'm sure you'll get a heap of value from listening to our chat.
Did you think I'd keep my promise? In this week's episode, we go through an example of a template you can use to run a sales meeting. This template has built-in accountability, structure and that moves opportunities through your sales process once clients are in contact with you. This is a template I have perfected with multiple companies I have worked with. It will be easy to adapt to your business so I encourage you to take notes as you go, I also offered to send you a sales meeting template, so if you'd like me to, email me at john@john-blake.com.au and I will get back to you. PS This is the LAST week you can get access to the Sales Mastery Certification at the special initial price. Learn more and get the training here: https://docs.google.com/document/d/1zg1O76xIwDz43nrobR8rhKo1APDd0DoXGa-JahzZzCo/edit?usp=sharing Then simply email and tell me at john@john-blake.com.au if you are in, out or have any questions.
Do you run or sit in on sales opportunity meetings with your sales team? Do they run on time? Do they get off track? Do you think they are actually productive? Chances are you are making at least 1 or more of the top 10 mistakes I see when business owners or sales managers run sales opportunity meetings. In this episode we go over all 10 and most importantly how you can fix them…forever. You'll not only identify where you are going wrong but precisely what you need to do to keep your sales meetings efficient, effective and productive.
In this week's episode, I had the pleasure of interviewing Lloyd Thompson from VirtualDOO. Given we are both business growth book geeks, we decided to talk about each of our top 3 books for growing your business. Lloyd's business VirtualDOO specializes in putting in a “Director of Operations” service on a fractional basis to smaller non-corporate businesses. Because of Lloyd's core area of focus, he had a different take on his top 3 books than what I did, which was all about revenue growth. The result? I'll let you judge for yourself, but I think it provided a great balance of 6 battle-tested resources for growing a small to medium non-corporate style business. You'll hear why we picked each book and what our top takeout of each book was. I'm sure you'll get a heap of value from this episode.
Today I am going to share a real-life case study about a client I worked with a few years ago in the online advertising space. They came to me desperately needing to increase their sales and nothing was working. I remember walking into their office and the tension in there was palatable - you could literally feel the pressure and stress everyone was under. Fast forward 4 weeks and they had increased their sales by 500% all by making one simple change in their approach. You can apply this approach to almost any business so I'm sure you'll get a stack out of listening to this week's episode.
Everyone gets them… Flat spots in your business revenue… Maybe there's been a change in the economy, maybe you are changing lead sources or maybe you're getting back from a break and you simply need to rev things up again. This week I wanted to give you 3 simple strategies you can do to crank things up FAST. These three strategies, if you put some focus on them will cause an instant increase in your sales - right when you need them. They are simple to implement and require no additional cost to get things rolling. I have used these myself and with my new and existing clients for years. Have a listen here and get started today.
This is another big mistake I see business owners making over and over again. It's where they promote a great sales person into a sales manager position. The instant problem this creates is the salesperson often has no idea how to be a great sales manager, and sadly being a great salesperson offers little or any advantage. The upshot for the business is they lose a great salesperson (plus the revenue hole this creates) and they get a very average sales manager. There is a way to do this though, so if you are a sales person wanting to make the switch to management or you are a business owner who wants to help a high performing sales person make the switch, this will be well worth a listen.
This week we are going to talk about another recurring conversation I have with clients. It's when they have just hired a new sales team member and they are trying to work out if the new guy or girl is going to cut it or if they should let them go. Now, if you get the selection, induction, training and support systems right, this is way less likely to happen, but sadly, not many businesses have these systems in place. Which puts them in a sink or swim type situation, and if that is you right now, then this episode is going to be super valuable. We'll cover the 3 big telltale warning signs that point to your salesperson sinking like a lead weight. Knowing these warning signs will not only help you to get rid of someone as early as possible but also to avoid it happening in the future.
Visit http://JohnBlakeAudio.com to DOUBLE your lead-to-sale CONVERSION with the leads you already have. This video is brought to you by John Blake Sales Breakthrough Solutions.
Visit http://JohnBlakeAudio.com to DOUBLE your lead-to-sale CONVERSION with the leads you already have. This video is brought to you by John Blake Sales Breakthrough Solutions.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 197, we had an enlightening chat with copywriting expert Scott Bywater about leveraging AI tools like ChatGPT to improve email campaigns and sales messages. With over 20 years crafting high-converting copy, Scott provides thoughtful advice for harnessing AI without compromising quality. While AI can generate text quickly, Scott explains it lacks real understanding. He uses ChatGPT to spark ideas but still relies on human editing and expertise. His process includes research, client interviews, developing a copy strategy, and writing a draft fast to get words down. Scott then edits ruthlessly, cutting and refining to create tight, compelling copy. He says the real mastery lies in editing, not initial writing. Without foundational copywriting skills, AI output will be generic and ineffective. To make AI more useful, Scott recommends feeding it transcripts from client calls along with clear instructions, samples from top copywriters, and specifics like "Write this as if you're _____." This structures the creativity. We discuss the common mistake of writing headlines first, which constrains ideas. Scott advocates writing the full copy and creating headlines last when your subconscious has absorbed the content. This unlocks breakout headlines you'd never conceive otherwise. For email subject lines, Scott often identifies the most powerful hook buried deep in his draft copy, then uses it as the subject and adjusts the opening accordingly. Writing this way leverages AI creatively while retaining human nuance. Scott shares tactics for launching online courses, from drip-feeding teasers to special pre-launch incentives building scarcity and excitement. He structures launches like direct-response sales letters with compelling sequencing. While AI has limitations, Scott sees its ability to enhance human creativity and productivity. But we must first dedicate ourselves to mastering foundational skills, from research to editing. AI augments human ingenuity rather than replacing it. We found Scott's balanced perspective on integrating AI into copywriting refreshing. Listen to this episode and embrace the possibilities while navigating the fine line of not leaning too heavily on the convenience of AI content creation. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode, we had an enlightening discussion with leadership coach Nicky VeenVliet about the insidious mindset traps that often prevent high achievers from reaching their full potential. With over 15 years of experience empowering executives, entrepreneurs, and teams, Nicky provides insightful examples of taking ownership, cultivating self-awareness, and developing emotional regulation. We explore the tendency of successful people to hit an imaginary threshold where self-doubt and trauma surface, despite external success. Nicky emphasises accepting circumstances while taking action, rather than dwelling on "shoulds" and "fairness." Another trap is an inaccurate self-assessment which affirms a distorted self-image. Nicky advocates getting frank feedback from a coach or therapist to reveal blind spots. Nicky explores imposter syndrome in accomplished women who feel inadequate beneath external confidence. Childhood patterns drive these fears, requiring therapeutic work to overcome. She notes our inner dialogue is often far harsher than external feedback. When staff constantly asks questions, sometimes we reinforce dependency by always providing solutions. Nicky suggests asking “What do you think?” instead, which empowers teams to self-manage and think independently. This parallels coaching children to solve issues themselves first before seeking help. Nicky points to emotional addiction as another stealth obstacle. We unconsciously crave the thrill of conflict or victimhood. With awareness, we can pivot to more positive motivations and regulation. We share frameworks for setting boundaries, having difficult conversations and managing emotions productively. In working with male clients, Nicky uncovers far more intense shame and reluctance to show vulnerability. Cultural norms discourage men from openly addressing fears and trauma, which builds huge pressure. Creating a safe space for men to confide without judgment is critical. Nicky stresses the immense value of seeking outside perspectives to gain self-insight. We all have blind spots. Feedback requires courage but enables growth. You don't need to wait until you hit rock bottom – continuous learning empowers progress. Listen to Nicky's enlightening insights in this episode. If you relate to the self-limiting patterns she described, don't despair. We all face doubts and struggles. But with self-awareness, responsibility, and support, we can overcome conditioning to achieve personal and professional aspirations. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In Episode 195, we're tallying down the top 10 episodes of 2023 on Master Dealmakers Secrets, sharing invaluable sales mastery secrets based on listener feedback. Starting at number 10, we discuss considerations when changing industries, highlighting competition levels, ease of lead generation, and startup costs. At number nine, we address the seven biggest revenue leaks hampering small business sales, offering actionable solutions for 2023. Eighth place focuses on asking better questions in sales, emphasising the shift from transactional to trusted advisor status. Seventh place reviews The Ultimate Sales Machine, applying concepts from large enterprises to small businesses. Sixth place gives a transparent glimpse into sales struggles, highlighting key learnings for coaching through failures. Fifth place honours 'Start With No,' transforming sales conversations with psychology and strategic questioning. Fourth place goes to digital marketer Will on email and lead gen case studies. We discussed types of email campaigns, including some results from my past client,s as well as Will's expertise in generating leads. Lots of practical tips any business can apply immediately! Bronze medalist is inspirational coach Nikki Thomas. Despite almost retreating corporate life after being told her idea was terrible, Nikki rebounded to lead thousands in personal growth workshops by persistently chasing her dream. Her tale offers motivation and guidance to keep chasing your big goals in 2023! Snagging the silver medal is digital expert Eli Wild who shares wisdom from 20 years in sales and Silicon Valley by refining an automated inbound funnel system. He reveals pivotal mindset shifts separating six and seven-figure earners plus advanced techniques fusing neuroscience and psychology to influence buyers. And our 2022 grand prize podcast guest is offers specialist Trevor Toe Cracker Crook, responsible for over $3 billion in sales. His four-phase system incorporates subtle psychological triggers that make even sceptics enrol. By knowing precisely who you help and enticing them into conversations, attracting clients becomes effortless rather than constant hustle. We look forward to continuing the podcast journey in 2023, shattering revenue goals with more sales mastery secrets. Get out there, smash objectives, and catch us on the next episode! To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today in Episode 194, we're going to talk about the three most important questions to ask when qualifying leads at the start of a sales conversation. Okay, on to today's topic - the three key questions for qualifying leads upfront to avoid wasting time later. Talking to unqualified prospects costs you in multiple ways. For service businesses, you waste time and money sending technicians on-site. Plus you lose opportunity cost from not spending that time with qualified prospects more likely to buy. You also waste backend time following up with poor prospects. The solution is properly qualifying upfront using these three simple but powerful questions: 1. Why us? This reveals whether you're perceived as unique or commoditised. "You came up on Google" means you're seen as a commodity. If they say "My brother insisted I call only you," you have differentiation. 2. Why now? This uncovers the prospect's sense of urgency and timing reasons. Needing work done by Christmas shows urgency making them more qualified. No plans until next year means don't invest much time now. 3. Why this way? This lets you challenge assumptions and create differentiation. Most prospects don't professionally research your product. Gently probing their thinking often reveals gaps you can fill with your expertise, creating value. Let me share an example of hot water systems. Most plumbers just quote what's requested. But say, "I'm curious why you want gas?" and "Do you have solar panels?" Now you can propose a heat pump system using their solar energy, differentiating you as the expert. Asking these three simple questions prevents wasted effort on unqualified leads. You filter prospects appropriately and uncover opportunities to stand out. Your competitors commoditise themselves by answering superficial questions while you have meaningful conversations creating value. I'm also excited to launch my 10-week Sales Mastery Certification training, bringing my elite consulting to small businesses and sales professionals. Stay tuned for details! As always, listen to this episode to convert more prospects faster. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. People don't just invest money when buying your product. They invest time, identity, energy, and reputation too. Ignore this at your peril. In episode 193, I explain why with an example. A Registered Training Organisation sells £6,000 courses, with most fees covered by government funding. Students pay little upfront, yet 50% drop out. Why? The sales pitch takes 2-3 minutes. People enroll on a whim, not fully grasping the commitment. The RTO never engaged the other 4 "buying currencies" beyond the low cash price. When you make a purchase, you invest 5 currencies, not just money: Time – Willingness to spend hours learning, integrating, etc. Identity – How owning this alters your self-image. Energy – Motivation and effort in utilising the product. Reputation – How this shapes what others think about you. Money – The actual cash exchanged. For the RTO, students invest little money so the sales pitch ignores the other currencies. However, completing the course takes real time, energy, and motivation. Dropping out suggests students lacked the willpower and habits needed to follow through. The pitch should have asked questions about willingness to invest 10 hours weekly. It should have explored how having this professional qualification will change students' identity and reputation. When people visualise themselves investing in these currencies, they feel accountability. An engaged client becomes a motivated client. Whether selling marketing services, websites, or training, applying this model creates loyal customers. They fulfill requests quickly, complete courses, and value what you provide. So don't assume money is the only buying currency. Listen to this episode and dig deeper to really engage with your clients, considering the time, identity, energy, and reputation that's been put into a purchase. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 192 of the Master Dealmaker Secrets podcast, I delve into the critical difference between aggressive, ego-driven sales tactics and creating a natural, consultative sales experience. After investing over $500,000 in sales training and making every mistake imaginable, I've concluded aggressive methods are short-sighted. They're fuelled by a salesperson's ego and drive to hit their quota no matter what. This philosophy says you must convince prospects they need your product, even if it's not the ideal fit. You should sell at all costs. But this approach has major downsides. It breeds resistance because you push people into decisions they aren't ready to make. Even if you coerce a reluctant prospect into buying, they become a client from hell. They won't refer others and often cancel or complain down the road. Jordan Belfort and others prove high-pressure tactics deliver short-term gains but inevitably backfire. Reputations and brands suffer. The better philosophy creates a natural, tension-free sales conversation. You ask questions guiding prospects to sell themselves based on their needs and timing. This approach disqualifies wrong-fit clients upfront through qualification. It invests the time needed to ensure customers buy what truly serves them. They become raving fans who refer others for years because the process never felt pushy. While still driving urgency, you artfully help clients self-select your solution when the fit and timing are right. This earns loyalty and repeat business as you build for the long term. I always aim to steer prospects to the best option, even if it's not my product. This breeds immense goodwill. When selling feels natural, not aggressive, sustainable success follows. So think carefully about your sales philosophy. Avoid short-sighted methods harming your reputation down the road. Cultivate loyalty by taking the long view of doing what's right for clients. Listen to this episode, embrace the consultative approach, and build lasting relationships with your clients. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.