Master Deal Maker Secrets

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A show that deconstructs world class deal makers, digging deep to uncover the philosophies,tools and tactics entrepreneurs can use to put together the biggest deals of their careers

Master Deal Maker Secrets


    • Feb 27, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 17m AVG DURATION
    • 269 EPISODES


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    Latest episodes from Master Deal Maker Secrets

    Episode 267 - Understanding Buyer's Remorse

    Play Episode Listen Later Feb 27, 2026 7:31


    Have you ever wished you had a way to stop buyers remorse BEFORE it happens? In todays 6 minute episode you'll learn a super simple way to do exactly that. Even better, it's as simple ask asking 1 question at the end of your sales conversation.  

    Episode 266 - Introduction to Micro Commitments in Sales

    Play Episode Listen Later Feb 24, 2026 10:48


    Today you will learn one simple idea that can increase the likelihood of someone buying from you. Especially, if they are one of those people that doesn't buy in the day you make them an offer. As always you'll get exactly how to make this work for you, in your business, for your product in your market.

    Episode 265 - The Importance of Qualifying Sales Leads

    Play Episode Listen Later Feb 20, 2026 7:56


    I see this every time I start working with a new client… Hundreds of outstanding, unconverted proposals or quotes. Often worth millions of dollars Without even looking at them…I already know one thing Most of them simply weren't qualified properly. This week i'm giving you 3 questions you can ask that will instantly tell you if new enquiry is ready to buy or not.

    Episode 264 - Understanding The Money Question

    Play Episode Listen Later Feb 19, 2026 9:25


    Have you ever gone all the way from initial enquiry to presenting an offer only to have your client nearly pass out at the price? It's not only a waste of your time it's also a waste of your potential client's time. And it's totally avoidable. Tune in this week to learn two ways to bring up the subject of price early in the qualification stage of the sales process so you don't waste time on people who are another planet when it comes to their expectation of price.

    Episode 263 - Unlocking Sales with Foot in the Door Offers

    Play Episode Listen Later Feb 14, 2026 6:25


    Today's podcast is another one of those simple changes that create huge shifts. I have recently done this in my own business and for a number of my clients and it has totally transformed their sales. Same effort - same product - same clients TOTALLY different result tune in to hear exactly how to do this in your business

    Episode 262 - The Power of Tonality in Sales

    Play Episode Listen Later Feb 11, 2026 8:38


    Have you ever wondered how two people who use the exact sales script, selling the exact same product with the exact same offer can get TOTALLY different results? This week you'll find out why. Plus you'll learn how to use this one idea to cause a huge shift in your results. Once you've has a listen, reply to this email to let me know what you think. (i do check my own emails BTW)

    Episode 261 - Transforming Fear Into Sales Success

    Play Episode Listen Later Feb 5, 2026 6:12


    In today's episode you learn how my tradie client grew revenue by 7 figures in 12 months. I not only share step by step how we did it but exactly how you can go from organic growth to deliberate exponential growth in your business.

    Episode 260 - From Passive to Proactive Growth

    Play Episode Listen Later Jan 28, 2026 9:26


    This week you'll discover exactly how I am helping take Trades businesses from passive organic growth to proactive exponential growth. You'll learn the difference between the two types of growth and the 3 keys to activating pro-active exponential growth.

    Episode 259 - One Question That Triggered a 400% Sales Increase

    Play Episode Listen Later Jan 22, 2026 9:07


    This week you'll learn how asking just one question can turn a no into a yes. I even give you a specific example from when I ran my fashion agency (selling shoes) and how you can use the exact same approach to turn a "no" into a "yes". You'll also learn some other questions you can ask to unlock a yes in sales situations that you would previously have walked away from.

    Episode 258 - How to Turn Paid Leads into Paying Clients

    Play Episode Listen Later Jan 20, 2026 8:41


    I had a message from a carpenter the other day. He's a great tradesman, has good reviews and has completed some stunning projects. He's just started investing in paid leads but he's only converting 1 out of every 10 quotes he's writing. Tune in here to find out 3 things he can do now to at least double if not triple this result

    Episode 257 - Unlocking Sales Success: Top 10 Episodes of 2025

    Play Episode Listen Later Jan 14, 2026 12:04


    This week I am counting down the top 10 episodes for 2025. If you want a quick reference guide as to what listeners found to be the 10 most valuable episodes for the year this is it. Let me also tale this opportunity to thank you for continuing to tune in each week - I very much appreciate it. There's a heap of changes happening in the world of business and I'm looking forward to sharing even more actionable episodes with you this year.

    Episode 256 - The 40% Rule: Why Rapport Wins More Deals Than Your Product

    Play Episode Listen Later Jan 2, 2026 16:18


    Is rapport even still "a thing"in sales? It's a question I get a lot. In the new, impatient world of business, a world where many new sales training prioritises "closing' above all else, do we even still need rapport? The answer is yes, but not in the way you have likely been taught. You'll find specific answers to how to use rapport strategically, conversationally and in a sincere and genuine way, in today's episode. Short, punchy and actionable now.

    Episode 255 - Smash Your Sales Targets A Six-Step Guide

    Play Episode Listen Later Dec 16, 2025 6:47


    Today's episode is a simple step by step walk through on how to plan your revenue growth. I love December for this, but it's a formula you can use at any time to plan growth on a monthly quarterly or yearly basis. I also walk you through a real case scenario so you can best understand the process.

    Episode 254 - The Cost Of Delayed Lead Response

    Play Episode Listen Later Dec 10, 2025 14:47


    Today we are going to take a deeper look at how digital leads behave. In particular the 2 simple moves that can bump your sales by 50% percent without doing much else. If you are paying for google, facebook or any other digital leads you are going to want to have a listen to this.

    Episode 253 - Understanding Buyer Urgency

    Play Episode Listen Later Dec 3, 2025 16:11


    Today we'll cover what to do if your buyer has no urgency to buy. We'll cover how to avoid this happening in the first place and also som tactical things you can do to create urgency with buyers who lack urgency to commit. This is a very common question I get so I'm sure it will be really useful.

    Episode 252 - The 5 Minute Window: Why Speed Beats Perfect Every Time

    Play Episode Listen Later Nov 28, 2025 8:49


    Want a simple strategy that will double your sales? One that requires no additional skills or talent? I'm not exaggerating. If you're paying for leads and you're not already aware, this will be the most valuable podcast you've listened to all year.

    Episode 251 - Why Silence Wins More Sales Than Talking

    Play Episode Listen Later Nov 18, 2025 10:57


    Today's episode goes against much of what most sales people are instinctually doing. Who ever thought you could use silence strategically to actually increase sales. That's what you'll learn in this episode. Not just how but the 3 precise parts of the sales process where you can use silence as a powerful tool to convert more leads into paying buyers.

    Episode 250 - The Extraction Method In Sales

    Play Episode Listen Later Nov 12, 2025 13:35


    If I could share one thing that would create the biggest up tick in your sales results, today's episode would be it. You will learn not inly the biggest thing that will kill your sales - you'll also learn how sales people and business owners with the best of intentions blow millions in sales every day. But most importantly how you can fix it

    Episode 249 - The 5 Biggest Ways Founders Waste Money on Sales Training

    Play Episode Listen Later Nov 5, 2025 16:01


    If you are a business owner and you are about to invest in sales training with your team - you will definitely want to listen in. Over the last 21 years I have noticed 5 ways business owners waste money when they invest in sales training. Alternatively, there are also some specific things you can do to get up to a 400% return in your training investment. I share all of them in this weeks episode. Even if you aren't investing in training right now, what you'll learn here will be super helpful.

    Episode 248 - The 5 Steps to Hitting Sales Goals

    Play Episode Listen Later Oct 29, 2025 9:46


    Are you just working month to month Without setting clear goals? Not a lot of planning, just showing up? When was the last time you put an actual sales growth plan together? Regardless of if you are a running a team of sales people or you just want to get better at hitting your own targets Or even setting them in the first place.. This week's episode has stack of powerful tools you can use which will increase the chances of you smashing you sales targets. You'll especially love the "theatre of the mind"

    The Importance of a Sales Process in Trades and Construction

    Play Episode Listen Later Oct 24, 2025 13:00


    This week we are going to cover what's really at stake in your trades and construction business (or any business for that matter) if you don't document your process for converting enquiries into clients. This episode came out of some recent conversations with a number of trades business owners some who have been on a journey with me to nail their sales process. Most importantly we cover the only 3 possible outcomes of what happens if you DON'T bother PLUS what it really means for your business if you DO.

    Episode 246 - Understanding Sales Metrics

    Play Episode Listen Later Oct 17, 2025 16:47


    If you have a CRM I can almost guarantee you are getting sketchy sales activity data from it? Why? Because CRM's were designed by internet marketers to track LEADS not SALES. And as you know you an unactivated, un contacted lead is like a mineral deposit that's buried in the ground - there's a lot of work that needs to happen to convert that asset into something that actually has value. Which is why I build my own sales activity tracker…plus a whole machine that cuts through the fluff and gives you the reality of what yours or your sales peoples activity is REALLY producing. This week I share how it works and how you can get it working in your business to get laser focused on exactly what is producing the actual sales revenue in your business.  

    Episode 245 - Transforming Your Business Into A Sales Machine

    Play Episode Listen Later Oct 8, 2025 13:11


    Is your business a predictable sales generating machine? If it's not or if you think it could do with a tune up, this week's episode will help. We go through the exact framework to maximise the return on your investment in your business.. How to know exactly what each dollar you have invested will return in sales. Precisely what you need to pump out consistent growth, each quarter and without the anxiety.

    Episode 244 - The Simple Solution That Makes Most Sales Problems Go Away

    Play Episode Listen Later Sep 30, 2025 13:27


    Discounting, Less than ideal clients, Desperation, Poor positioning, Low sales ? These are all very common sales and business problems. They all have something else in common also though… They can all be solved with one simple thing.. Deal or Lead flow Todays episode is all about prospecting in particular a great book called Fanatical Prospecting by Jeb Blount which I give you some of the highlights from. Definitely worth a “commute length” listen

    Episode 243 - How My Wellness Client Went From 12 to 76K Per Month In Sales

    Play Episode Listen Later Sep 23, 2025 10:53


    This week I'm showing you exactly how we took my wife's wellness business from 12K per month to 76K per month. Which allowed her paid off an 8 year business bank loan in just 3 years. And transformed a 6 figure business into a 7 figure one. This is rare look into the mechanics of how a revenue transformation like this happens with a stack of lessons you'll be able to implement in your business.

    Episode 242 - How One Rep Made An Extra 85K in Commission

    Play Episode Listen Later Sep 13, 2025 9:36


    This week I'll reveal how I helped one sales rep grow his sales by 58% and generate another 80K in extra commission. Simply by fixing his sales process We'll go step by step into exactly how we did it so you can do the same. If you know that you (or your sales team) could be selling more than you are right now and you'd like a fresh approach that will give you more sales without spending anymore on leads go to Boost Your Sales Results – Get a Free Sales Audit Today

    Episode 241 - 3 Common Mistakes That Kill Sales

    Play Episode Listen Later Sep 3, 2025 11:29


    Today's episode might make you cringe… It could also positively change the way you sell forever though.. Why? Because it holds up a mirror up to how you sell. ..and if you are making any of these 3 mistakes you'll start to think back about all the times when you made any of these mistakes. (and the sales it likely cost you..) If you haven't however, then you'll probably feel pretty good about yourself. Either way, if you have made any of these mistakes before, I'd love to know if you made 1, 2 or 3. I know I've personally made all 3 mistakes at some point…

    Episode 240 - How You Can Half Your Speed To Sale

    Play Episode Listen Later Aug 25, 2025 9:59


    One of the biggest concerns business owners have is the time it takes for a sale to convert from the initial conversation with a client to when they actually buy. Especially when you consider that… 80% of phone calls go unanswered..ouch ! Around 70% of people don't check voice mail…yeah not good! And don't even get me started on email open rates ! And the longer a potential client takes to buy, the less likely the sale will convert. Thankfully there's a fix for this Many business owners don't realise there ARE 3 ways you can speed the process up. Which means you make more sales faster. And if you make more sales faster your monthly sales will increase which means your quarterly and and annual sales will increase also. nice!

    Episode 239 - The 3 Goals Every Qualification Call Must Hit

    Play Episode Listen Later Aug 20, 2025 11:50


    In this Episode you'll learn the 3 most critical goals every sales qualification call (or text exchange) need to hit before you make an offer. If you want to make sure the people you make an offer to are most likely to convert into a client (and are worth your time talking to and following up) this will be a super important episode for you.

    Episode 238 - Attend The First Ever Online Professional Sales Master Class

    Play Episode Listen Later Aug 10, 2025 8:52


    Years ago I created a training with one goal in mind.. To run the most impactful, practical sales training anyone has ever had And we absolutely achieved that Without spending a cent on advertising, I sold out 3 of these events every year for over 10 years. There was only 1 problem - you had to live in Perth to attend. Ever since I retired that event about 18 months ago I've constantly been asked to run it again… So I am - but with one difference It's online so you can attend from the comfort of your office no matter where you are in the world. It will be a super punchy version of the Professional Sales Master Class. Nothing held back - you'll simply walk away with the formula responsible for 10's of millions in extra sales And in this week's podcast, you can find out more about what I am up to. If you'd like to get first dibs when I release seats for the professional Sales Masterclass simply respond to this email with SALES MASTER and I'll let you know first https://john-blake.com.au/contact-john/

    Episode 237 - What I Would Do If I Had To Build A Sales Pipeline From Scratch

    Play Episode Listen Later Jul 31, 2025 8:58


    You will have heard me say that sales is the lifeblood of a business. What's also true is that a steady flow of leads is also critical for a business to succeed. Most business owners I talk to don't have paid leads and are often looking for where their next client is going to come from. If you're in that boat (even sometime which lets face it we all are at some point in our business) then this episode is for you. It's how you can build a sales pipeline from scratch and at no cost. Thank me later :)

    Episode 236 - 3 Secrets For Trades Businesses To Never Compete On Price Again

    Play Episode Listen Later Jul 24, 2025 16:38


    Are you in trades and construction? If you are, this week's episode is for you... if you're not… You'll also learn some valuable lessons on how stop competing for work on price. And stop discounting to win sales. In recent months business has become more competitive and when this happens, it can be tempting to try to win work by discounting. In this week's episode you'll discover why that's a bad idea but more importantly… How understanding profit is a game changer with your pricing The simple, almost magic method to make you more magnetic to clients The daily and weekly habits that mean you'll always have more work than you can handle

    Episode 235 - 5 Keys to Optimise Time for Maximum Sales

    Play Episode Listen Later Jul 15, 2025 11:13


    Are you in trades and construction? If you are, this week's episode is for you... if you're not… You'll also learn some valuable lessons on how stop competing for work on price. And stop discounting to win sales. In recent months business has become more competitive and when this happens, it can be tempting to try to win work by discounting. In this week's episode you'll discover why that's a bad idea but more importantly… How understanding profit is a game changer with your pricing  The simple, almost magic method to make you more magnetic to clients  The daily and weekly habits that mean you'll always have more work than you can handle

    The 3 Keys to Engaging More Digital Leads

    Play Episode Listen Later Jul 3, 2025 16:57


    A few weeks ago I shared a client case study where they went from 600K to 1MM in sales per week by implementing one critical change in how they engage new paid leads in their business. This one shift allowed them to go from 30% connection to 80% connection rate on new leads. This week I am explaining exactly what they did to make that happen around Engaging, getting Responses and the Converting these leads into actual appointments.

    Episode 233 - The Fuel of Sales: Confidence

    Play Episode Listen Later Jun 17, 2025 11:13


    Want to know the 1 spark plug that will make your sales team engine perform better without doing anything else? In my experience it's helping them to become more confident. So the next question is of course, how do you do that? In this episode we break that down for you..I share with you 3 things you can do with your team to give them the rocket fuel that powers sales success. Tune in below to check it out.

    Episode 232 - $400k Increase In Sales Per Week From 1 Simple Change

    Play Episode Listen Later Jun 2, 2025 10:48


    Sometimes there are some very simple changes you can make to the sales process within a business can can cause really big changes. Today I am going to share one with you that will blow you away. It's a real life case study of a client I recently worked with with who increase their sales from 600K - 1 million per week in sales just by implementing one idea. Click the link below to listen in and learn exactly how they did it and the massive shift it cased in their results.

    Episode 231 - Introduction to Sales and Technology with Ricky Pearl

    Play Episode Listen Later May 14, 2025 49:18


    This week we caught up with tech sales expert Ricky Pearl. We covered  a wide range of sales topics in our discussion including some of the most cutting edge strategies being deployed in the sales tech world today including... - AI (of course)  and how every business needs to have a data strategy.  - How automation fits into the sales process (I wasn't expecting Ricky's answer on this one) - Ricky's take on what a great CRM should do - What personality traits great sales people (still) need Plus a stack of other timely information on how teach is being successfully blended to accelerate sales success in many markets.

    Episode 230 - 58% growth in 12 months - A Step by Step Case Study in Financial Product Sales

    Play Episode Listen Later May 6, 2025 8:57


    This week, you're going to peek behind the scenes of exactly how I helped a remote high ticket sales rep increase his sales results by 58% in 12 months.  You'll learn how he went from falling way short each month to a consistent top performer with a repeatable high converting sales process. We'll explore what was stopping this guy from earning the commission he deserved PLUS we'll break down step by step exactly how we got him firing on all cylinders. You'll learn the mistakes he was making in his calls with potential clients plus exactly what we did to turn his performance around through coaching.

    Episode 229 - Introduction to Sales Ruts and The Seven Minute Sales Reset

    Play Episode Listen Later Apr 28, 2025 9:51


    In business and certainly in sales, at the end of every month, even if we've had a great month we need to start again. And if you're good, and you have a great sales growth plan, you will be stringing together consistent months. But what happens when we have a down month? It's not if it's going to happen, it's when. Here's how to fix that - fast  Listen in this week for my 7 minute sales reset - ideas to get sales and get you back on track fast...like today.

    Episode 228 - Introduction to Sales Detox

    Play Episode Listen Later Apr 14, 2025 8:20


    Could you be killing sales without knowing?  Could there be subtle (and not so subtle) things you're doing that are stopping sales that would otherwise have converted? If you suspect that you are, then you need to listen to this week's episode. You'll learn 5 simple things to stop (and start) doing now that will help you make more sales today !

    Episode 227 - Secrets of Landing Dream Clients With Digital Direct Marketing Expert Will Wang

    Play Episode Listen Later Apr 7, 2025 46:03


    This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.

    Episode 226 - The 3 Reasons Why Your Pitch Is Failing

    Play Episode Listen Later Apr 1, 2025 13:06


    If you are noticing a reduction in the number of leads that you are getting that are converting into buyers is declining this weeks episode will be super helpful. Even if you are happy with your sales, it's important to be aware of where to look if things start to drift. In this week's episode we look at the 3 best places to look as well as some other places within each of the three main areas to work out what to fix. It will be really helpful if you are a sales leader or business owner or if you are in direct sales.

    Episode 225 - 5 Time Hacks for Sales Reps - Do More In Less Time

    Play Episode Listen Later Mar 24, 2025 9:28


    How do I get my sales team performing better with the time they have? How can I manage my time better than I do? I constantly get these get these questions... In fact, in the 21 years I have been doing this, It would easily be the top question I get from business owners and sales reps alike. Why? We live in a world of distractions... The better we manage our own energy and our own state the better we can extract the highest amount from ourselves and our teams. This week you will learn 5 simple but powerful strategies to do just that.

    Episode 224 - How to Maximize Your Return on Your Marketing Spend

    Play Episode Listen Later Mar 17, 2025 51:57


    In this week's episode we caught up with digital marketing strategic expert Marlon Lockyear. In our conversation we cover some really interesting ground around... How to best prepare for your transition into paid marketing  How to get the most out of your investment in a digital agency  How to know if you are being taken advantage of by your digital agency  The current status of AI in automated appointment making and client re-engagement  Most businesses I talk to are not using a digital agency but at some point understand they will need to. Regardless if you are working with a digital agency or not you will get a lot out of this week's episode.

    Episode 223 - Turn Struggling Salespeople Into Top Sellers

    Play Episode Listen Later Mar 10, 2025 12:22


    I have coached a lot of sales people over the last 21 years. In that time I've noticed 5 things that make the biggest difference in turning around sales people's performance and results. In this weeks episode we will cover… 3 ways to quickly work out if someone should stay in sales or do something else The simplest and fastest way to instantly improve results The most powerful tool for sustainable, long term shifts in sales performance  The little known sales management strategy to motivate even the most underperforming sales people Tune in here to find out what it is.

    Episode 222 - James Swanwick on Alcohol Free Living

    Play Episode Listen Later Mar 3, 2025 52:18


    Relax…mate ! have a beer ! This week I had a fascinating interview with James Swanwick who is a give up drinking coach. In this fascinating conversation we cover… What alcohol really is Both James's and my journey to giving up alcohol  How alcohol imbibes (sorry couldn't help myself) itself into so many different cultures  The million dollar business case for giving up alcohol (this blew my mind) Even if you are not planning on giving up soon, I think you'll get a lot out of this episode. Tune in here to find out what it is.

    Episode 221 - 5 Ways to Avoid Burnout in Sales

    Play Episode Listen Later Feb 26, 2025 15:22


    There's no denying… Burnout in business is real  Recent data shows that 60% of people in business experience some sort of burnout at some point in their career. And guess what ?  It's actually worse for sales people  why?  because we experience more rejection than other people in business. So how do we avoid it? Well I'm glad you asked because that's what we are talking about in today's podcast - the 5 ways you can avoid burnout in your sales role. Tune in here to find out what it is.

    Episode 220 - Sales Hiring Done Right: The Importance of Planning Ahead

    Play Episode Listen Later Feb 11, 2025 8:29


    Don't make this deadly hiring mistake Ok, that sounded a bit dramatic. But I really can't overstate how damaging hiring a salesperson without this one thing in place can be. I mean, you could get everything else right and have the other 4 hiring pillars I talk about in place (Selection - Induction - Training and Management Systems) but if you're missing this - you are toast. Tune in here to find out what it is.

    Episode 219 - 2024's Top 10 Must-Watch Episodes

    Play Episode Listen Later Jan 10, 2025 12:26


    This week I outline the top 10 most watched and listened to podcasts for 2024. Of all the podcasts released this year, these were the most listened to. Counting down from 10 to 1. Listen in to get a brief summary of the best episodes. I have also listed the top 10 episode numbers below ranked from most popular down so you can check them out individually as well. Episodes:  202 Increase your sales results in just 2 weeks  197 Interview with master copywriter Scott Bywater  207 Top Mindset shifting books with Lloyd Thompson  211 3 ways to lift yourself out of a sales rut  212 How to get the best out of every sales opportunity  209 The two types of businesses that invest in sales training  199 How to put your sales results on steroids by reviewing sales call recordings  208 5 Top time management tips for maximising productivity  205 Top mistakes businesses make in sales meetings  200 3 big warning signs a new sales team member is not going to make it

    Episode 218 - Mastering Success: Crafting a Winning Business Strategy

    Play Episode Listen Later Dec 9, 2024 13:42


    I love this time of the year. I love the way it has a natural ebb to it and how each year I am drawn to literally pull my business apart and look at how I can add more value to clients this year. (more on this soon)  One of the things I am super focused on right now is the concept of strategy and strategic planning. In fact, I have 3 brand new clients who I am running strategic planning sessions within the next week to help them make 2025 their biggest year in business ever. That's what makes this week's podcast so timely. If you are doing some planning for 2025 you will love what we cover in this week's episode. If you want some help with your own planning, click here - https://johnblake.wufoo.com/forms/s1e2bc6q1sw4zyn/ I am working on something that will be incredibly helpful if you're serious about growth for 2025. Listen to this week's podcast.

    Episode 217 - Three Warning Signs that Your Digital Agency is Gaslighting You

    Play Episode Listen Later Nov 18, 2024 13:42


    If you are like the majority of clients I speak to, you may not be working with a digital agency yet, but it's probably on your radar to do at some point. If you are paying a digital agency to generate leads for you, then this week's episode will be a super important one for you. This week we are going to talk about what you should expect from a digital agency in terms of performance but just as importantly, how to spot it early if they are not doing the right thing. Paid lead generation is so important and can literally make or break a business. (new enquiries are like oxygen for most businesses) I have seen and had first hand experience with a number of my clients who stayed way too long with digital agencies who were underperforming. Here's how to spot the warning signs early so you can get out fast and stop the bleeding before the rot sets in.

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