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In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the launch of the Door Machine, DoorGrow's new growth-focused program designed to help property management companies scale faster by handling the hiring, training, support, and systems behind business development and sales. Breaking down why most property management companies struggle to grow, the biggest mistakes owners make when hiring salespeople, and how having the right systems, accountability, targeting, pricing, and support can completely transform a property management business. You'll Learn [00:01] Introduction to the Door Machine [03:20] Why Most Sales Hires Fail [08:10] The Systems Behind Property Management Growth [14:40] The Three Keys to BDM Success [21:30] Fixing Targeting, Pricing, and Offers [31:20] How the Door Machine Partnership Works Quotables "If you have a system that's working, you really don't have a problem." "If you take a good salesperson and plug them into a broken system, it's going to break." "At best, if you're running a company and you are the salesperson, you will always be a shitty part-time salesperson at best." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners and their businesses. We want to transform the industry eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, we're gonna be chatting a little bit about the new offer. I think we mentioned it previously, I don't know, on an episode, but we're gonna be talking about the door machine. It's evolved a little bit since then, but we're gonna talk about the door machine, our new offer, our new program for property management business owners that want to grow. So we had teased in the previous episode, we chatted briefly about it, we never really dug into details. And now we're ready to do that because the door machine is officially live. So if you are interested in growing your property management business and you want growth to just magically happen for you, if you ever think Jeez, it'd be so nice if I could just miraculously get to like 500 doors, 800 doors, 1200 doors, whatever that number is in your head, and you wanna get there, it would be awesome if it would just like poof and happen. You know the magic wand? Like if you had a magic wand, you could just snap your fingers and have the business of your dreams at whatever size or count that's going to be, then this is for you. This is going to be for you. Cool. So basically the simple idea of the door machine is we are looking for businesses to basically partner with that we can help grow and scale their business. We will add the doors, you manage them. It's that simple. And we will also help you to be able to keep up with the growth by giving you access to our super system level of our mastermind as part of this deal. So So the way this works is if you're one of our clients that's gone through the process of cleanup and the rapid revamp and all that then you're probably meet the prerequisites. You've got healthy branding, you've got a healthy website, you've got the right pricing model, we have a very innovative three-tier hybrid pricing model that we install in clients' businesses. You've got maybe financial health going in the business, profit first. ⁓ Some of these, there's some prerequisite basics. If you do not have all that, you have not been part of our program, we will come out for two days. Two days? we will come in, on how messy your business is, but we'll come out for two days and we will basically rehab your business. We will help redo your branding. We will redo your pricing. We will redo your website. We will redo your, like the whole front end of the business so that we have a really good program and offer to sell if we're selling people on your property management business. And so we have this launch intensive that we will come out and do. It is not inexpensive, but it is, I believe, ridiculously cheap for the value that we offer at the present because we're because it pays for itself as well. Easily pay for itself. So we will come out and do the process that a lot of our clients do over the first quarter with us. We will do it. rapidly with you and you need to be open to making changes if you're the right fit for this, but we will come out and do this launch intensive with you at your location. and I will come out. After we get that done, we will then build out the hiring mechanism and we will get a salesperson and the salesperson is going to work for DoorGrow. We will train, coach, support this person in your local market. and help them to be able to build their own sort of little business, growing your business. And so this is kind of, it's a win-win-win for all three parties. It's a win for this person that's going to build this sort of business, creating growth for your business. It's going to be door grow, being able to manage this relationship and maintain the quality level with this business development manager, this BDM or salesperson and the business owner. we will coach and support the business owner yourself in making sure that the business can remain scalable as we start adding 100, 200, 300 doors a year to your business so that you don't break. Because this is a big challenge and we've helped a lot of people with this. So how does this work? Well, normally, if you're gonna hire a salesperson, how would this look? So if you do it the right way, then usually you start with creating a... you create your RDoC, is just a fancy word for job description. You will do some sort of job post somewhere, indeed LinkedIn, wherever that ends up going. Then you start getting applications and you start screening applications. Well, let's skip to the financials because we don't need to tell them the whole process of what we'll do. We're going to. Okay. All right. Here, continue. Then you get to do a bunch of interviews. and then you bring someone on, you onboard them, you train them, and then you continuously and every single day support them. And that's where, well, in all of that, at various stages, most people fail. Yeah, somewhere. So sometimes they never even create their company culture documents, and then they wonder why they can't hire the right person. Yeah. Sometimes they don't create the right job description, and they wonder why they can't hire the right person. They don't know how to properly interview and screen candidates. Or when they have the right person and everything has worked out and then they hire this person, then they just kind of throw them in the fire and they go, all right, go do sales. I hope you can figure it out. And there's a little bit of training, but there's really not a system that you can just plug this person into. This salesperson has to figure out and go build a system. and most of times they don't know how to do that. And then it's not working out and the business owner is upset and the person that got hired is upset because no one is winning and no one is making money. Both parties are frustrated usually with the other one. The person who got hired is upset because they're like you like have nothing. This is a whole guessing game and nothing is working and I don't know what to do and you also don't know what to tell me to do. And then the sales person or the ⁓ business owner is upset with the sales person because they're going, well, geez, I hired you to be able to figure all of this out and you didn't figure it out. And now I wasted a whole bunch of time and money. And that's why usually it fails. So you can do that. You can absolutely figure it all out yourself. Everything is figured out. if you learn enough and know enough and figure out, know, if you, if you waste enough time, you can figure it all out eventually. Absolutely. Yeah. Yes. You certainly can. Yeah. Most people don't really have a good system for hiring and definitely not for training because we've seen it again and again where people will hire someone who is great for a sales position and then it doesn't work out. And then they go, this isn't working. I think I to let this person go. How do I have that conversation? Like, what should this look like? And when should I do that? And why, you know, do I, what do I tell them? Like, why am I making this decision? And usually that's the end result that they get. And then they kind of get to go back to the beginning and they get to reassess and they go, okay, should I try this whole thing all over again? Or should I just do something different so you can absolutely do that if you know how to do this by all means go do it or You can just push the easy button and let us handle all of that for you including the training and including the support and that's where a lot of people they Just don't want to do it. They don't have a system. That's already built to put a salesperson into they bring on that salesperson and expect them to build the system. And most salespeople aren't good at building systems. They're good at selling, but they're not good at building a sales system. So if you take a good salesperson and plug them into a broken system, it's going to break. But there's a big disconnect there. So we build the system. We will do the recruiting. the screening, the interviewing, the onboarding, the initial training, the ongoing training, and all of the support, daily support for these salespeople so that they will consistently learn and grow and get better and sharpen their skills and figure out what is working and what isn't working and how do I double down or triple down on the things that are working so that I can get results as quickly as possible because they're motivated, they want to make money. Salespeople, they like winning. They want to make money. That's how they win is when they close deals. So the easiest way to like deflate a sales team is to make it almost impossible to close deals. That's what we've noticed. So then we decided to just fix all of those issues on the back end. And instead of leaving it to business owners who are already busy, who if they had the system for growth, they would probably not need a salesperson. because they already have the system. If you have a system that's working, you really don't have a problem. But a lot of times they don't have a system and they don't have someone who is going to consistently do sales. They usually have somebody who's kind of dabbling in it. Usually it's them. Sometimes they have somebody who's part-time or they have like a real estate agent looking to make some extra bucks on the side. But there's not a real system and there's not real dedication to sales. And the ones that have a system and the ones that have actual dedication to sales, those are the companies that you see that get two, four, six, a thousand doors. That's why you see that. So that was something that we noticed is, hey, this ends up being complicated for some people and actually probably the majority of people to do. So we just built this system and that is what the door machine does. So we will handle all of that work for you so that all you need to do is manage the doors that we give you. All right, so let's talk about why this is hard for people. So Sarah brought up several good points about getting a salesperson. We focus on hiring. First, if you're gonna do this yourself, you've gotta make sure you get the right person. That's the first problem to figure out. And the right person has to be the right They culture fit for the business, otherwise you're not going to trust them. They have to be the right personality fit for the role, otherwise they won't be good at this. They have to be the right skill fit or intellectual fit to be able to develop the skill or talent to be able to do this job. So that's hiring. If they're not all three, they're going to fail. Always do. And if any team members you have right now are not all three, you have to let them go. It's inevitable. Your business will never be able to grow if you have bad people. The next piece, assuming you get all three of those nailed and you have as good of a hiring system as we do, then the next piece is the BDM or salesperson has to have three key ingredients to BDM success or they always fail. Fail means they aren't making enough money so they quit or they're not making you enough money so you fire them or they're not. kept, they're too comfortable, so they get lazy. Either way, it's not working, and so they will either quit or you will fire them. And this happens all the time. The issue is not going to companies and getting somebody to help you with hiring. Lots of people help you hire BDMs, but they still fail. And the failure after the hiring piece, if that was done well, is it's not because they didn't have the right personality, it's not because they don't share your values, and it's not because they don't have the skill to do it. Those companies will usually show them or train them or whatever. It's because of you. That's the tough love. So here's how this works. You have to have these three ingredients. They have to have the right training and strategy. That's number one. If they're doing stupid stuff, if they're focusing on cold leads, digital marketing stuff, all the stuff that you probably are gonna heap on them, you are holding them back and you're giving them low level garbage stuff to deal with, cold crappy leads. they are not going to be able to grow quickly your business or scale and they're not going to be able to win. So they have to have the right training and the right growth engines that we would help them install. Second, they have to have the right comp structure. If they don't have the right compensation, compensation is incentive. Compensation is motivation for the right candidates, people that don't hate money, that are salespeople. And if the comp structure is off, they will either get lazy and comfortable because you paid them too well, or they will get lazy and uncomfortable because they'll just get unmotivated because it's not working. ⁓ Or they just won't do the leading activities because you're trying to just make it commission only. There's so many mistakes with compensation and there is a formula for making this work. And we've seen this fail over and over and over again. They are not motivated, but they are the right personality for this. You designed the role incorrectly, and you probably designed the financial compensation wrong, and that's on you. The third thing you have to get dialed in is accountability. They have to be accountable. If they're not accountable, if you're not, if you are not able to guide them and see where they're stuck and where there's drop-off in their sales flow or in the pipeline, if you can't see it, They probably aren't seeing it either. And so they will keep doing the same dumb stuff, getting the same dumb result, and you will both be frustrated. And they will give up on this idea of selling property management, and you will give up on the idea. And there's, even before we get to all of these challenges, the three fits for hiring, the three keys to BDM success, there's some fundamental, foundational ingredients for the business that we help clean up that come even before that, where you have to have the right target audience, A lot of property managers don't have this dialed in. They don't have the right target, which means they're targeting people incorrectly. means probably they're doing digital cold lead marketing, they're doing ads, they're spending a bunch of money. And most companies spend 20 to 30 % of their top line revenue just to bring in leads. And so they're wasting money there and have bad strategy there. The other piece to this is ⁓ you have to have the right You have to have the right product. A lot of you think you're selling property management and nobody gives a shit about property management. Nobody wants to buy it. Nobody wakes up in the morning and says, man, I'm so excited to buy something today. And somebody says, what is it? What is it, Jason? my gosh, I'm so excited to go buy property management today. You are selling the wrong product. And if you're selling to the wrong audience, and attracting the wrong owners and the cheapos and the accidentals and all the owners that you don't want because you're doing the wrong tactics and then you're selling the wrong product. Then the third thing is you also probably have the wrong offer and the wrong pricing. And so this is stuff we have to get dialed in. It's foundational. I've never had somebody come to me that had those three ingredients dialed in. We have to get those three dialed in first. Then we dial in the three fits. Then we dial in the three keys to BDM success. This is the stuff we would come out and help you get done. And we can do it fast because we've done this hundreds of times. We could do this. I've been running DoorGrow for a decade, almost two decades now, almost two decades, over a decade and a And we have expertise in helping people get this stuff dialing quickly. So, That would be the first part of this. Now, if you're gonna go out and do this yourself, you're then gonna, you get a BDM. All of these things are dialed in. For some reason, you magically figured this all out on your own through trial and error. The next piece is now you've got to pay this person a commission, some sort of commission. And then you're gonna have to spend money on some sort of base. And you've got all of these different things that you've gotta get dialed in correctly. And if you have this done, then you'll probably be adding doors and then, It'll be working. Here's what how we set up the door machine so that we can take over all this for you. So you'll pay door grow, you'll pay door grow a commission, you'll pay for each door that's added off the first month's rent. You'll pay ⁓ base salary or base dollar amount to door grow ⁓ each month. And as part of that base, we offset a good portion of that by giving you access to our super system level of our mastermind, which includes all the systems you're going to need in order to scale your business. call the super system and you get access to the in-person events and the cohort and all the amazing people that are in our program. You're then also going to pay instead of paying, spending money on marketing, because you're not going to have to pay for leads and do stupid digital, cold lead, whatever advertising. Our salesperson is going to be trained in doing this effectively and we'll be generating warmer leads that have a higher close rate. We will handle all that. so DoorGrow residualy will get 20 % of the management fee. Instead of spending 20%, 30 % like a lot of businesses do on your top line revenue, just to acquire new customers and to do digital marketing or ads, you'll spend 20 % of the management fee, which is way less. For a lot of you, might be if average rent's 2K in a lot of areas throughout the US, your management fee maybe is 10%, which is, or worse, which is typical. ⁓ We'll help you install a better pricing model than that. But you're doing something like that and you're probably getting then $200 on the door. You're making a lot of money on other things, maintenance, whatever, but $200 for the management fee and then door grows, percentage would be 40 bucks, it'd be 20%. And so $40 and originally designed this so we grow as you grow and this is, you know, a partnership is forever, but we put a cap on it to make this even more enticing. It drops off each door in the door machine that you add that 20 % dies or drops off. So you get a hundred percent of it at the 36 month mark. So three years in it drops off. So that puts a cap on what door grow can make with you depending on how much the BDM can add each year. And so that caps our upside, which is better for you to make this even sweeter. And so there's a relationship. There's more details to it than that. We'd be happy to send you the offer doc if you're interested in this offer. ⁓ Really who we're looking for generally are 500 or plus companies that have a healthy team, healthy culture, will help you get these initial things cleaned up. You'll pay. ⁓ Okay, we won't mention all the specifics on the dollar amounts, but this is how this works financially. Same thing you would probably have to pay towards a BDM. You'll pay the door girl and we will take care of this for you and growth. This is a good fit for those of you that you have the money right now to go hire somebody and spend money, maybe five grand, six grand a month on a person ⁓ to hire somebody, then financially you probably could afford to do this and it would make sense. If that's not you right now, and then this is probably not a fit for you. Anything else you want to say about the Dormachine? So don't just... if you can afford five or six. to that. Sure. one. Number two. No, it's not only this may be a fit for some smaller companies as well. So doesn't mean hey, you know, don't have 500 doors yet. Therefore, I can't do it. You can still do this. It might be a fit for you. I would see if you would benefit from a conversation with our sales team on that to just kind of learn more about it, get more information, get some of the specifics of the numbers and see, know, hey, what is pressing the easy button on growth actually worth for you? Because your role in this, we handle all of the front end of your business. So growing the business is no longer something that you need to think about or worry about at all. And if you're not sure if this is a fit for you, if you're wanting to get those first three foundational things dialed in with us, which is the targeting, the product, and the offer. And if you wanna meet with us, we have a three session thing where we will work with you one-on-one, help you get these three things dialed in over three sessions, which is the foundation, and help you figure out what your roadmap and plan might be. It might be joining one of our different tiers of our mastermind. It might be getting some help with hiring. It might be getting into this door machine. But we have a small, inexpensive offer for that where we will help you get those three things dialed in and help you roadmap the future to figure out what would be the best fit moving forward. We call that the PM Growth Leak Audit, where we audit the leaks that you have right now that are preventing your growth and help you see some of the blind spots that you can't even see in your business right now, which is why it's been so hard for you to grow. And then we'll help you figure out what the next steps might be that would make the most sense based on what your constraints are related to budget, related to time, investment, whatever. And so reach out to us and just say, hey, I'd be really interested in that audit that Jason mentioned on the podcast. Cool. Anything else we should add? That's it. this might be for you, it's probably worth at least a... also say that this will not be for everyone or this will not be for you right now. It might be a later thing instead of a now thing. It might be an everything. You might be able to handle everything all yourself and that's okay. ⁓ What I would also say too is keep in mind that a lot of times people kind of peter out on doing sales after a while. This is something that will continue to grow the business for you because it doesn't depend on you at all. aren't involved in it. The reality is a lot of our clients, once we help them figure out growth and we get stuff out of them, they start growing stuff themselves. They realize and figure out eventually they either don't enjoy doing the sales or it's creating a really strong constraint in the business. At best, if you're running a company and you are the salesperson, you will always be a shitty part-time salesperson at best. You don't have full-time bandwidth. And if you don't have a growth problem, then this isn't even relevant to you at all. So if you're having some challenges, then reach out to us. We have a proven track record. We're the best in the world at helping people do this. We've been doing this for almost two decades now. And we can help you get this dialed in. And we want to see you win. We're looking for really good, awesome people. and humans to be part of our stuff, especially for the door machine and the cohort really of the caliber of people that we've already gotten into the door machine. These are going to be the coolest people. So the cohort aspect of this is another plus. think it's probably the best upside is that you get to be around other people that are experiencing the door grow magic and they're buying, they're growing and they're scaling. and they're doing things in a different way than the entire industry. And that's what we bring to the table at DoorGrow. So if you want to get your company to not have all the same blind spots and constraints and you want to start innovating your business, reach out to us at DoorGrow. You can check us out at doorgrow.com, schedule a call with us, have a chat. If you'd like a free training on how to get unlimited leads for free, text the word leads to 512-648-4608. Also join our free Facebook community just for property management business owners by going to doorgro club.com. And if you want tips, tricks, ideas, and to learn about our offers, subscribe to our newsletter by going to doorgro.com slash subscribe. And if you found this episode even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time. Remember the slowest path to growth is to do it alone. So let's grow together. and you can do that with the door machine for sure. All right, bye everyone.
Join one of InteleTravel's favorite BDMs in the industry, Pat Ferguson, to talk about all things Vacation Express. You'll hear about new RIU openings, Advisor incentives for May Appreciation month, group booking bonus commissions, and so much more!
Send us Fan MailNatasha returns to share how MyBDM has grown and why the future of property management business development leans on partnerships, outsourcing and strong systems. We talk through what outsourced BDM support really looks like, how offshore VAs fit in and how to set expectations so consistency turns into conversions. • The case for partnerships and outsourcing to reduce burnout • Why remote agencies can compete without a traditional office • What an outsourced BDM can handle for new and established agencies • Lead generation, cold calling, social media and email campaigns as repeatable systems • Using CRM notes and a call-centre style mindset to scale service • Hiring offshore VAs via agencies vs direct on LinkedIn • Managing remote teams with daily check-ins and clear structure •Task-based VA roles vs assigning a VA per property manager •Next-generation work trends, portfolio careers and fractional roles • Setting realistic KPIs and focusing on consistent conversations over quick wins You can contact me via my email, natasha@mybdm.com.au. Check it out website, mybdm.com.au.This podcast is sponsored by PropertyMe.Australia's #1 Property Management Software. www.propertyme.com.au This podcast is sponsored by Inspection Express. Inspection Express and Paperless Office is the leader in innovative, time saving property Inspection Software.Property Management Software | Inspection Express & Paperless Office (ipropertyexpress.com)Support the show
April 15, 2026 In this week's NARPM® podcast, host Pete Neubig talks with Jennifer Merritt, RentScale Partner and Chief Operating Officer - Integrator, who breaks down when — and how — to hire a business development manager. From readiness and lead flow to compensation, systems and common mistakes, Jennifer shares a practical framework to help property managers build a BDM role that actually drives growth.
How can brokers keep up with increasingly complex commercial deals? This week's Spotlight looks at how Remara Money is simplifying the process through smarter systems, faster turnaround times, and closer collaboration. Broker Daily's Julian Barnes is joined by Andrew McVeigh, managing partner of Remara, and Lauren Severino, head of sales at Remara Money, to unpack how a diversified lending model, faster turnaround times, and deeper broker-lender collaboration are opening new opportunities in commercial finance. With brokers increasingly moving beyond traditional residential lending, Remara Money is positioning itself as a full-spectrum solution – spanning residential, commercial, SMSF, and asset finance – designed to help brokers service the entire client picture. While demand for commercial lending continues to grow, complexity, time constraints, and access to the right support have historically held brokers back. Remara is betting that speed, technology, and a relationship-driven approach can change that. Here's what's driving the shift: Brokers are increasingly diversifying into commercial as clients seek broader lending solutions. Non-bank lenders are gaining traction due to faster turnaround times and greater flexibility. AI-powered platforms are accelerating credit assessment, while closer collaboration between brokers, BDMs, and credit teams is improving outcomes and efficiency. This isn't about adding another product line – it's about giving brokers a more practical way to handle complex lending and support clients across a wider range of needs.
Liam Garman and Trent Carter unpack the shift from transactional support to true partnership – and why the difference is becoming more critical in today's lending environment. As deals grow more complex and time frames tighten, brokers need more than product knowledge. They need clear answers, fast responses, and support that helps move deals forward with confidence. The BDMs who stand out are those who understand a broker's business, communicate proactively, and add value beyond the basics. They step in early, guide decision making, and help brokers navigate policy to reach better outcomes. In a competitive market, it's the BDMs who consistently show up, solve problems, and build trust who become indispensable to a broker's success.
Send us Fan MailCeMAP gives you a qualification. It doesn't give you confidence in a first client meeting, a clean process for packaging a case, or a playbook for handling underwriters, lender criteria, and follow-ups when the pressure is on. That's why we brought Ross McMillan back to The Mortgage Broker Broadcast to explain Fear Academy and why we built it inside Fair Financial for advisers who want to be truly self-employed and build a brokerage with their own brand.We talk honestly about the gap we see in the UK mortgage broker journey: lots of focus on compliance (which matters), not enough on the practical reality of giving mortgage advice. Ross breaks down what new advisers actually need to practise, including running a real fact find, sourcing with nuance, understanding criteria, using a CRM properly, managing documents, working with BDMs, and taking a case from first lead to completion while protecting the client relationship.We also get into mindset and culture. Self-employed means no guaranteed payslip, so support has to be real, human, and judgement-free. We explain how the academy's first phase uses flexible modules over roughly 12 weeks with weekly 90-minute sessions, then continues into longer-term business development and community support across the appointed representative network. No egos, no competition, just people sharing what works and what didn't.If you're CeMAP-qualified and weighing up your next move, listen through and then reach out. Subscribe, share this with a broker who needs it, and leave us a review so more new advisers can find the support they're looking for.I help employed mortgage brokers go self-employed with clarity, confidence and one-to-one mentoring. Find out how Pathways or Coaching works at craigskelton.co.uk#mortgagebroker #mortgagebrokers #mortgagebrokeruk #mortgagebrokercoaching #coaching #mortgagebrokerage #mortgagebrokerbusiness #mortgagebrokermarketing #mortgagebrokertips #mortgageadvisor #mortgageadviser #mortgagecoach #businesscoaching #successmentoring #selfemployed...
When starting something new in business (sales, leadership, outreach, or growth strategies), have you ever caught yourself thinking, "I need to figure everything out before I try this" or "I don't want to look bad if I'm not good at it yet" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull explore why every entrepreneur begins at what they call "Level Suck." They discuss why many business owners resist feedback, avoid practicing in front of others, and stay stuck repeating the same actions instead of improving through experimentation. Jason and Sarah break down how humility, rapid testing, and consistent feedback are the real drivers of mastery, and why the fastest way to grow is to be willing to start imperfectly and get better through iteration. You'll Learn (02:05) Practicing New Skills and Getting Feedback (06:10) Ego, Humility, and Why Growth Requires Both (10:30) Sales Mastery: Volume, Testing, and Iteration (15:10) What Entrepreneurs Can Learn From Children Quotables "Anything new that you start with, you're not going to be amazing at it right away." "This is the worst that you're ever going to be." "It doesn't mean that you're bad. It just means that the test failed." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:01) Five, four, three, two, one. All right. I am Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry. eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Today's episode, what we're going to be talking about, our topic is, we all start at level suck. All right. Where do we start? We'll get rid of this. level suck. I'm sucking right now, I guess. Here's a good example. Okay, we all start at level suck. Anything new that you start with, you're not going to be amazing at it right away. And a lot of times we don't even want to start because we want to figure everything out first. want to figure out how to be amazing already because we don't want to fail or look bad or not know what we're doing. And so most people are unwilling to fail. And one thing I've noticed about children is children just try stuff. They just do shit. They just want like they'll just play and it's experimentation and it's fun and they learn incredibly fast what works and what doesn't work. so a lot of a lot of people don't don't act like children in that way. And so we've this is one of the things we coach clients on is be willing to suck. So that's the topic today. So we've been teaching BDM. So what are we noticing? Well, today was the first time that they actually got to practice. and role play. they weren't that bad, actually. It's not like they started at suck. The first time they looked at the script. Yeah. But for the first time ever saying it out loud and practicing it in a semi real mock situation. Yeah. You know, it's not like they were so horrible. And then we went, wow, this is to take you a really long time. figured that out. No, they weren't. I mean, they were not amazing at it. But for their very first time ever trying it, and I was throwing a couple curveballs at them. Yeah. They were they were doing they were doing well. They were handling themselves decently well. And it wasn't amazing. But I said to them, this is the worst that this year ever going to be. Yeah. That's great news. This is the first time that you're doing it and this is as bad as you are ever going to be at this. Yeah, they were willing. They're willing to do it. And yeah, you can see the trepidation or that it was a little awkward at first to step into that and get started. So. But we've all felt that we've all I felt awkward for them. I'm like, ⁓ let's see how this goes, right? And they did fine, right? The first time, like you said, this is the worst you're ever going to be. is what you told them. So that's the good news. You're going to get better at this. And ⁓ they did OK. And then we can give them feedback. our goal initially, my goal was to encourage them, because you don't want to be like, you're the worst. I can't believe. No. So we want to be encouraging and point out the good they did, and then offer some constructive ways they can take things to the next level or step up. And that's the other piece to this is. You have to make sure that you are willing to suck in order to in front of others in order to be able to get the feedback you need in order to improve consistently. so a lot of a lot of people we coach initially, they don't want to. Look like they don't know something, even though they're here to learn. They don't want to look bad in front of others. They don't want to give us a call recording of their sales call. They don't want to, know, and really what you're saying is I don't want to improve. I want to improve if I can figure out myself, but I was already trying to figure it out myself before I came to you. So I'm not going to be able to figure it out. And, and I've learned that one of my most valuable ways to get as much out of a coach or a mentor as possible is to say, Here's honestly where I'm at. Here's what I'm dealing with currently. Here's the challenges I'm experiencing. What feedback do you have for me? And sometimes if you're opening yourself up to feedback, it can feel pretty uncomfortable. It can, but that's, think, really how we grow is, all right, don't sugarcoat it for me. Don't tell me I'm amazing if I'm not because I won't be able to improve. If I already think, ⁓ I am so good at this. I'm so amazing. This is going to be awesome. it doesn't leave any room for improvement at all. If you already think, hey, I'm amazing at this. And if you actually are amazing at it, great. Then you'll get the results that you want. But if you think you're already amazing and the results are telling you a different story, but you still think, I'm so good at this. Then there's a disconnect. And if you're not leaving any room for growth or improvement, then that's how we get stuck. And then I almost feel like it snowballs because a lot of times I think when people, don't, I don't know why, but I feel like so many of us have been trained to try to not look stupid. in front of other people. They're like, I don't want to look dumb. I don't want to seem like I don't know something. I don't want people to think that I'm not great. I don't want to be raw and vulnerable in that way. I want everyone to think that I'm amazing. Even if I don't think I'm actually amazing, I want other people to think that I'm amazing. And I understand that. really do. But there does have to be a part of you that is able to separate your ego enough. You don't have to completely kill it, but separate the ego enough to say, where can I get better at this? Because no matter how good or how bad you are at something, there's still room for improvement. You never really get to the top and you're like, well, right, I'm on the top of this mountain and there's nowhere else to go. You can be amazing at something and still have a lot of room for improvement. you can still get better. Yeah. So there's a scripture that says pride cometh before the fall or something like this, this truism. And so, you know, a lot of times we in business, we fall prey to our own blind spots. And that's where we learn some really strong lessons. I've experienced that. Many of you listening probably have. And so The secret to really making progress, to really learning, to being able to grow is humility, which is the opposite. And humility isn't debasing yourself. It isn't putting yourself down. Humility is just recognizing honestly where you're at in relation to maybe others or in relation to the goal, or it's just having a more accurate view. That's humility. I think also humility, we create that naturally by recognizing others' hand. in our accomplishments and what we're trying to do and in our own success. Because the opposite of humility is like, man, look at everything I did. I did this all by myself. The opposite of that would be, hey, look, God definitely had a hand in me doing all of this. know, Sarah's had a huge impact in helping me with these results. You know, my different team members have, you know, so I can, others hand in what we're accomplishing. That's how you create humility. And really humility then is just reality. It's just actually getting connected to reality and saying, I'm so great. I did all this stuff. ⁓ And so that means if we are humble, then we're also open to being able to get feedback. We're willing to be able to get feedback from others. If we're not willing to absorb or take feedback, which can be uncomfortable, it means you might feel a little bracing for impact. Like, hey, can you give me feedback on this? And yeah, it's uncomfortable, but it's good medicine. And then you have actionable ways to improve. And some feedback that you get from some people is not useful, right? Somebody says, well, you're really, you're a jerk. You always do this thing. And you're like, I never do that thing. So they don't know me. Maybe they don't know you. So the feedback's not valid. you got to be careful who you're taking feedback from. Generally, the rule is you take feedback from those that you're paying. like your mentors, your coaches, or from those that are paying you. They get you paid. And so those are two great sources for feedback. And then family, they're the people close to you. And so the wisdom comes from knowing, being able to take feedback and being able to analyze it and figure out, is there some truth to this? Where could I improve? How can I change this? And the worst thing you can do, for example, is a BDM. is that you're just doing outreach. You're making calls week after week, month after month, and it's not working. And it's not that what you're doing can't work. It's that you're not good enough yet. It's not working for you. If it's working, if it can work for anybody else, it should be able to work for you too. But you're doing something that isn't working. And so you're stuck. So you need to get feedback rather than just continually doing something that's not working. wasting weeks, wasting months without significant progress. You could be making progress every day. You could be getting feedback every day. Feedback on your calls. can leverage AI to get feedback. You can use coaches, get feedback. You can role play and work with others and learn and get feedback and just learning and seeing others that are experts to do something well also is a sort of feedback for you to recognize gaps between how you would do it. Like, oh, well, that was different. I would have said this, that was very cool. I could see how that'd be useful. And it felt very natural. It didn't feel awkward or pushy. So this is the process of just doing the work. A lot of times is its own feedback mechanism. And so sometimes just doing the work is what makes you good. For example, at sales, you just do it and you feel the pain of things not working. And then you make changes and you adjust. And the real skill is how quick can you adapt? Yeah, it's always testing. I feel like sales really comes down to two things and it's volume is one of them and it's A-B testing. Yeah. the other. So any sales issues that you're having can be solved with those two things. And the whole thing is a process. Yeah. And really when you break it down, you can A-B test just about everything that you do in the sales process. So... What day am I calling people? What time am I calling people? Who am I calling? What am I saying in the first few seconds? What am I trying to lead with? What script am I using? What's the close or the ask that I have? How am I presenting that? How am I pitching the offer? Am I offering value? Am I saying this word or that word? Am I flipping things around? Maybe the order. Every single little thing can be tested. And it's all about trying and seeing what is working and what isn't working. And both are really good data to have because when you know what isn't working, then it points a finger at where you need to focus. ⁓ So a lot of times people will go, oh, this isn't working. I should just quit. I mean, you could, but then you're not going to get the results that you probably were looking for if you just quit, right? Yeah. So if you start driving a car and you're like, wow, that was way harder than I thought it was going to be. I ended up going 70 through my neighborhood. That was bad. All right. Well, that doesn't mean you need to never drive. It just means you learn how to do that differently. So it's all just... tweaking and testing and tweaking and testing. And in that process, you're going to find, that really, that was bad. didn't work. That was not a good thing. And that's okay. It doesn't mean that you're bad. It just means that that test failed. It doesn't mean that you need to own the failure because if you look at it more objectively, you're just testing data points. Yeah. The idea is rapid iteration. And if you want to collapse time on doing all the experimentation yourself and you find other people that have already been doing this quite a bit, that have already figured out from hundreds of guinea pigs that have tried different things and heard and listened and figured out what is and isn't working like at DoorGrowth, we've generated over $10 million in sales revenue and ⁓ I've probably, maybe we'd have to crunch the numbers. I've probably done at least half of that personally myself. Yeah. And so conservatively. so I would, I would say, ⁓ and I wasn't a natural salesperson. I just needed to take care of my family and I wanted to take care of clients. And I was just trying to figure it all out. And so I had lots of experiments, but I also. I studied stuff, I read stuff, I figured out which things were good. I experimented. If you want to collapse time on the experimentation, you listen to somebody that's done a lot of sales, especially if it's related to the industry that you're in and you're going to collapse time significantly. You don't have to do every experiment. We can give you this works, this strategy works, this works. And then it's just a question then of, I good at that strategy? Where am I falling short of what they're teaching? and getting that feedback. then you're, then it's like a rocket ship. You're going way faster. So we'll share a quick analogy and then maybe wrap up, but analogy I like to share, there was this, this test that they did and they would take these teams and the goal was to have them compete and figure out how they could build a structure to put a marshmallow up at the top of this structure. And whoever could build the highest structure quickest that stood and didn't fall apart was the winner. And one of the highest performers, people were really surprised to find out, were children. It was just kids. They had these sticks, they had marshmallows, they had tape, they had whatever to build. And they would just try stuff right from the beginning. And it was failing and they kept doing it. And then they would build something eventually that worked much faster in the time allotted than usually college students were the one of the worst performers because they would sit there and think about it. and analyze it and talk about what and theorize and plan and draw it out and argue with each other. And by the end, they didn't actually know what worked and whatever they tried would fail. Entrepreneurs were consistently pretty decent performers. They were. And so entrepreneurs tended like try stuff and experiment. But children, one of the top performers, the absolute top were structural engineers. Unfair advantage, right? Like, you know, That's there. That's if they do poorly at that, they probably should not be helping us build anything. Right. Right. So please don't build anything if you can't do that. Right. But children, right. Children. And why children? Because children don't aren't caught up in in looking. They don't care about looking bad. They just like, let's try it. Let's do this. Let's try this. And it doesn't work. They're not like, man, I'm a failure. Look at me. I did something that didn't work. They just move on. They're like, let's try the next thing. And so there's a lot you can learn by watching how children kind of go about doing things. There's a reason why children learn so rapidly and their brain is so, you know, able to absorb information so quickly because they don't have a lot of stuff in the way. And ⁓ as adults, we have a lot of stuff in the way a lot of times. So be a little bit like a child, not childish, but be a little bit like a child in that you're open, you're willing to explore, you're willing to try things, you're willing to experiment and be smart. Like if a child listened to a structural engineer, they would probably go way faster. Because they'd be like, yeah, I'll try this. Whereas you might get some college student with an ego, and this guy says he knows what he's doing, but I don't know. Let's draw this out, because that doesn't make sense to me. And maybe they don't listen. Everybody's tried teaching somebody something that has a lot of ego and resistance, and that's really annoying. So don't be that person. Cool. Anything else we should share? No. I think if you're looking, though, if you're looking for a BDM, we have something really exciting. If any of you follow us on social media, you may have seen that we've been dropping some little hints about it. We've talked about it a little bit on the podcast and it is in the background in the works right now. ⁓ We'll tell you it's called The Door Machine and we're going to be taking all of the pain, all of the friction, all of the annoyance, all of the hard parts, all of the challenges, all of the I'm s- ducks and I don't know what to do's, we're taking all of that out of sales. And it's going to be incredible. really do think it's going to change the property management industry as a whole, which is great because I want our clients to take over the entire industry period. And I also think that any bad landlords, and you know who you are if you're out there, the ones that don't care about taking care of the properties, they don't care about maintaining things, they don't care about doing things maybe the right way or the legal way, and they're willing to do things a little bit shady. I've had a couple of those. Let me be clear, there is no place for you in this industry, and our clients are going to simply eradicate you. So I'm really excited about that. If you're on the good side of property management, as many of you are that listen to this podcast, I don't think there's anybody that I just alluded to. don't think they're listening to this podcast. everybody who doesn't fall into the bad bucket, who's probably listening right now, ⁓ you guys, that's who we want to win. We want the good property managers to win and what we're going to be launching with the BDMs. is going to allow you guys to do that much, much faster and much, much easier. And it's really exciting because this is week one for us of making it happen. it will be live soon. It is coming. If you're slightly interested in getting more information or learning about it or going, well, what is she talking about? That kind of sounds like something I might want. I would like to dominate my whole market. Cool. Then go to doorgrow.com, talk to one of our sales team members, and ask them about the door machine. You cannot buy it yet. I have people that are really mad that they can't buy it yet, but it's not even live yet. We're still doing the foundational work that we need to do in order to get you what ⁓ results you're looking for. However, you can join the wait list. So if you're interested in doing that, talk with our team and then it will be, when we're ready to launch it, the ones on the wait list, you will get priority access. Yeah. All right. Well, I think we already have people that are trying to figure out what it is because I have people texting me and they won't tell me who they are. like, what's the door machine? Give me the details. So that's interesting to me. So. I like I don't know if I want it, but I think that I might. Can you tell me what it is? mean, real simply, most people are paying for leads or they're paying for exclusive leads or they're paying for maybe somebody to try and do sales for them. We are going to handle that whole front end and give you deals. That's the idea. We're going to build out your property management business. Yeah, we basically will be partnering. for you, not done with you, not coach you to do it, not show you how, not give you the things. No, just... Do it. Yeah, we're building a win-win-win sort of partnership idea. So it's going to be awesome. All right. So to wrap up, if you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at dorgor.com. We can help for free training on how to get unlimited leads for free because you probably think that's your bottleneck because everybody does. I call it the leads myth. Cool. I'll show you how you can get unlimited of those and you'll realize that's probably not the issue. Just text the word leads to 512. 648-4608. Also join our free community for Facebook, just for property management business owners by going to doorgrohclub.com. And if you want tips, tricks, ideas to learn about our offers, subscribe to our newsletter by going to doorgroh.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review on YouTube. Click the bell. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone. All right, five, four, three, two, one, we're out.
The idea of becoming an attraction agent sounds simple, but in reality it requires a very different approach to how many businesses operate day to day. Instead of constantly chasing leads, referrals and growth, the focus shifts to building a presence where opportunities come to you. This conversation explores what actually drives that shift – from how you show up in your market, to how you communicate your value, and the consistency required to build trust over time.I'm joined by Tara Bradbury, Director of Active Agents in Hervey Bay, who shares her experience across property management, BDM and business ownership. Tara offers a grounded and practical perspective on what it takes to stand out, especially when starting from zero. From community involvement and client experience to social media visibility, reputation management and leveraging the right technology, she breaks down how strong, sustainable growth is built through intentional actions rather than quick wins.There is also a clear message here for leaders navigating growth in a changing market. Relying on one source of business or outdated processes is no longer enough. Agencies need to stay adaptable, regularly review their strategies and ensure their systems genuinely support the experience they promise. For property managers, BDMs and business owners, this is a conversation that challenges the traditional hustle mindset and offers a smarter, more sustainable way to build momentum and long-term success.“It's not who you know. It's who knows you. That is the most important thing out there.” - Tara BradburyWe cover:Concept of becoming an "attraction agent" in property managementTransition from chasing leads to attracting business through reputation and trustImportance of aligning business development strategies with personal comfort levelsRole of transparency, confidence, and trust in investor-agent relationshipsUtilization of technology and software for enhanced property management servicesImpact of social media and community engagement on visibility and client attractionStrategies for handling client feedback and reputation managementBalancing professional commitments with personal life in property managementImportance of ongoing education and personal development resourcesEncouragement for agents to be proactive and adaptable in their business approachesKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediahttps://courses.thatpropertymum.com.au/5-misktakes-replayDigital Marketing and AI Academyhttps://courses.thatpropertymum.com.au/digitalmarketingyesConnect with Tara Bradbury:https://activeagents.com.au/Connect With Kylie:Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/Follow Kylie on Facebook - https://web.facebook.com/thatpropertymumConnect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...Explore Kylie's Website - https://www.thatpropertymum.com.au/Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum
Send us Fan MailWe share a practical path from reactive habits to proactive property management, grounded in legislation, smart use of tech, and empathy for renters. We explain how to run your diary, say no to unlawful requests, reduce errors, and rediscover the joy in the role.• shifting from reactive work to proactive systems• using the tech stack you already have• owning errors and closing process gaps• scheduling routines to avoid snowballs• following legislation over client demands• treating renters as clients with empathy• handling conflict and expectations with clarity• finding answers fast and documenting sources• time blocking and ideal weeks for control• reconnecting with your why and 1% betterPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by West Oz Trades.West Oz Trades are the team to service and install your air conditioning systems in Perth Western Australia. WestOz Trades Air Conditioning Services | Perth, Western AustraliaSupport the show
Core Flooring Center sponsor read with flooring installation across Central Florida Core Flooring offers laminate, vinyl plank, wood, carpet, and dustless removal 10% off flooring and labor plus 0% financing for 24 months with Tom and Dan mention Core Flooring donates part of sales to Save a Life Pet Rescue Listeners who use Core Flooring can send photos and join the hosts for drinks and gifts A Mediocre Time intro from the Just Call Moe Studio $5 BDM shirt deal ended, but extra shirts will be sold at the event BDM Appreciation Event is April 11 at 6 p.m. for active BDMs and guests Event lineup includes DJ Ryan Sharp, Jeff Howell, Casey Howell, Tom the Bomb, and The Juggling Jacks The Juggling Jacks feature juggling, unicycles, and trained poodles Outdoor studio idea sounds fun but Florida heat, bugs, and sound make it a bad fit Tom talks about cold-damaged backyard plants and palms after the freeze One bottle palm may still be alive while others look cooked Plant recovery gets compared to Dan's slow hip recovery Failed attempt to make grout white leads to spray-painted grass jokes A school once painted dead grass before photos or events Listener says Teslas become impossible not to notice once pointed out Tesla logo, ugly Cybertrucks, and Kia's confusing rebrand spark logo talk They joke about people suddenly noticing things everywhere after hearing about them BuzzBall talk leads to spotting them all over gas stations and Wawa Massive Sunoco on 1792 gets praised for weird inventory and giant BuzzBall display Independent gas stations are celebrated for craft beer, pipes, knives, sex toys, and random junk Kenny the Pervert voicemail kicks off genie loophole debate They argue whether a third wish for a new genie beats the no-more-wishes rule Robin Williams in Aladdin becomes the gold standard for genie law The show spirals into shortcut culture, cheating systems, and loophole fantasies Kalshi and betting markets raise questions about insider info and unfair edges They debate whether success comes from hard work or spotting an edge early Tom and Dan say early podcasting worked because they understood audience value before others did Live event turnout proved engaged listeners mattered more than old radio numbers Gambling gets compared to everyday decisions based on limited information Dan admits risk decisions about hip recovery can trigger anxiety Hip replacement lowered his baseline anxiety by removing constant pain DeBary Joe calls in while secretly smoking weed with his partner's parents visiting for five weeks They debate younger people saying partner instead of boyfriend or girlfriend An audiobook voice interrupting the voicemail causes chaos Fingerprint science argument turns into refusing to fact-check on principle McDonald's nostalgia covers menu songs, PlayPlaces, birthday parties, and old jingles They wonder whether any McDonald's still offers birthday parties McDonald's once felt like a real family destination, not a trashy party choice Kids would still love a McDonald's birthday party even if parents judged it PlayPlaces, Ronald McDonald, liability, and staffing help explain why parties faded away Las Vegas voicemail asks if bringing an escort to a company party would get someone fired They joke that a high-end escort would blend in better than a movie-style hooker Male escorts, gigolos, and Deuce Bigalow get dragged into the conversation Prostitution talk pivots into a MyEternalVitality.com ad with Dr. Powers Hormone therapy is pitched for fatigue, brain fog, irritability, and low energy Gut testing can reveal foods causing inflammation and symptoms that mimic hormone issues Andrea's hormone treatment and food sensitivity talk get used as examples Bad Boys nostalgia covers all four movies and the original Miami setting Martin Lawrence's public breakdown leads to debate over stress versus drug use They argue drugs are usually behind the most extreme celebrity meltdowns Bad Boys was originally set up for Dana Carvey and John Lovitz They say Will Smith and Martin Lawrence made the movie work despite a weak script John Lovitz once visited the studio, brought his dog, and shed all over the couch Lovitz also wanted a much longer interview than expected Fear Factor reboot talk includes snake cruelty complaints and who even watches network TV now They question TV ratings, streaming numbers, and whether anyone is truly watching Bluey gets called the most watched show mostly because kids loop it nonstop They argue modern viewership stats are muddy, inflated, and kind of useless David Bowie predicting the internet in 1997 still feels dead-on Early internet visionaries saw streaming coming long before the tech could support it RV and home TV talk turns into debate over whether giant televisions still matter Phones and tablets now dominate how younger people consume media Streaming services get slammed for bad support and unreliable 4K quality Amanda Seyfried prosthetic body-part story leads to jokes about props versus CGI They wonder how many weird celeb stories are just planted promo bait McDonald's viral marketing talk turns into a broader rant about agency strategy and fake authenticity Jeff Blasey, early studio lighting, and TV psychology lead to discussion of manipulative marketing tricks Drug ads, actors playing patients, and blurred ad disclosure all feel gross Corporate power and capitalism spiral into a depressing but familiar show rant They admit independent media is harder, but it gives them control and closer ties to listeners Small businesses offer better service while giant chains win on speed and price Restaurant decline makes cooking at home feel more appealing They hope people still want real human work instead of AI slop AI may help with backend tasks, but not art, menus, or creative stuff people actually see Hollerbach's German Restaurant gets praised as a full Sanford night out with food, drinks, music, and pins Big roadside billboards used to feel magical, especially the old Universal E.T. sign Digital billboards feel less memorable and less effective than old practical ones They question whether billboard ads really work, even after trying them Reddit story about a fake-working security guard sneaking into concerts and games for free They debate whether the scam is harmless until greed pushes it too far More scam talk includes hacked cards, bank robbery stories, old discount perks, and surviving on corporate crumbs Forgotten Hooters cards, dead ad accounts, and leftover company resources become accidental loophole legends Tax write-offs, audit odds, and corporate waste spark more rule-bending talk The show ends with a terrible St. Patrick's Day rap and disbelief over the line leprechaun baby ### Social Media https://tomanddan.com https://twitter.com/tomanddanlive https://facebook.com/amediocretime https://instagram.com/tomanddanlive Where to Find the Show Apple Podcasts: https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw TuneIn: https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/ Tom & Dan on Real Radio 104.1 Apple Podcasts: https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s TuneIn: https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/ Exclusive Content https://tomanddan.com/registration Merch https://tomanddan.myshopify.com/
As Bankwest pivots to a digital-first model, the lender is doubling down on its commitment to the third-party channel with a clear goal: to become the number one bank for brokers in Australia. In this episode of In Focus, host Annie Kane is joined by Grant Roden, executive manager of operations in home buying distribution at Bankwest. They explore how the bank's digital transformation is reshaping its identity, and why human-led relationships - supported by BDMs and credit quality managers - remain at the heart of its strategy. Tune in to learn: The "Four Ps" strategy: How Bankwest is leveraging People, Process, Policy, and Price to aim for the top spot in the broker market. Tech-driven efficiency: How tools like DocBox and the revamped Broker Portal are simplifying complex applications and speeding up the home-buying journey. Niche policy strengths: Why the bank's approach to self-employed borrowers, high-LVR investor loans, and digital offset accounts is driving its recent market share growth. And much more!
Technology is moving fast, but speed alone is not the goal. What matters is whether the tools we adopt are genuinely reducing the low-value, repetitive work that keeps property managers stuck in constant reaction mode. This conversation explores the difference between software that simply creates more task lists and software that actually removes friction, automates decision pathways, and frees up time for the work that really matters – communication, strategy, relationships, and service.I'm joined by Curtis Thompson, CEO of Our Property, who brings decades of experience building and scaling software businesses. Curtis brings a refreshingly grounded perspective to the role of AI and automation in property management. Rather than replacing people, the real opportunity lies in repositioning them. When repetitive admin, follow-up, and workflow coordination are handled more intelligently, property managers can step further into advisory conversations, stronger landlord relationships, and better commercial outcomes. It is a thoughtful reminder that the future of this industry will not be built on busyness, but on better systems, better decisions, and a clearer understanding of where human value is best placed.There is also an important leadership lens woven through this discussion. As our industry faces increasing pressure on profit, staffing, and service delivery, agencies cannot afford to keep layering technology on top of broken processes. The smarter approach is to step back, rethink the ideal operating model, and then choose solutions that support that vision. For principals, BDMs, and department leaders, this is a timely conversation about change, mindset, and what it will take to build a more scalable, sustainable property management business in the years ahead.“Are we solving real operational problems or just layering technology on top of inefficiency?” - Curtis ThomsonWe cover:The role of technology, software, AI, and automation in property management.Challenges of repetitive administrative tasks in property management.The importance of automating busy work to enhance property manager efficiency.The potential of AI to support decision-making and improve operational processes.The necessity of human involvement in property management despite automation.Strategies for agencies to evaluate and adopt new technology effectively.The emotional journey of change management within property management teams.Continuous innovation and the importance of user feedback in software development.The concept of "moonshots" in proptech and ambitious strategic changes.Personal development and leadership strategies for effective problem-solving and team empowerment.Kylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediahttps://courses.thatpropertymum.com.au/5-misktakes-replayDigital Marketing and AI Academyhttps://courses.thatpropertymum.com.au/digitalmarketingyesConnect with Curtis Thomson:https://www.linkedin.com/in/curtisthomson/https://www.ourproperty.com.au/Connect With Kylie:Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/Follow Kylie on Facebook - https://web.facebook.com/thatpropertymumConnect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...Explore Kylie's Website - https://www.thatpropertymum.com.au/Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum
Send us Fan MailWe unpack how property management teams get stuck, why a simple health check reveals hidden leaks, and how to reset structure, capacity, and messaging for resilient growth. Kasey Lawrence from The Rental Network shares a practical one day plus two week audit model and a grounded take on the “doors per PM” myth.• reasons agencies seek external health checks• zoomed out lens versus daily firefighting• foundations, workflows, templates, and data hygiene• proactive benchmarking and fee recovery gaps• real capacity factors beyond a single number• transition tactics for staff changes and overload• adapting to VIC legislation and safety checks• investor confidence through clear, calm messaging• DIY signal: are we marching to one workflowPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by Property Insurance Plus.The PIP Advantage for Landlord InsuranceUp to $70,000 contents cover included in our landlords policies14 months cover for just 12 months premium in your first yearFurther discounts when you have three or more properties insured through PIP24/7 Australia-wide claims serviceOnline Real Estate Agent Portal for easy access and management This podcast is sponsored by West Oz Trades.West Oz Trades are the team to service and install your air conditioning systems in Perth Western Australia. WestOz Trades Air Conditioning Services | Perth, Western AustraliaSupport the show
Send us Fan MailWe ask Elise Whitmore how she runs fast, human follow-ups that turn uncertain leads into loyal clients. From two-minute callbacks to personality-based notes, she shares the cadence, tools, and boundaries that keep a pipeline full without burning trust.• Two-minute response to new investor leads• Three-day check-in then tailored cadence• “No” treated as “not now” with three-month recontact• Phone-first follow-up, email or SMS as backup• Box+Dice tasks and rich notes to track context• 20–27 daily follow-up calls with clear next steps• Reading personalities to balance rapport and direct asks• Strong pricing discipline and walk-away criteria• Weekly email updates and Instagram as proof of activity• Handwritten touches that strengthen retention• Focus on three channels done well, not seven mediocre• Consistency and micro choices building long-term momentumPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by West Oz Trades.West Oz Trades are the team to service and install your air conditioning systems in Perth Western Australia. WestOz Trades Air Conditioning Services | Perth, Western AustraliaSupport the show
Send a textWe compare Australia and the US on turnovers, deposits, and evictions, and unpack how consistent systems scale a portfolio from 30 to 400 doors. Kent from HIVE Property Management shares practical ways to lower conflict, speed make‑ready, and build trust with owners and tenants.• investor roots in multifamily and unique buildings• building a lean team with strict processes• rent ready checklists and like‑condition standards• when owners should ignore tiny wear and tear• pre‑move‑in documentation to reduce disputes• Midwest eviction timeline and lawyer involvement• in‑house maintenance, pricing transparency, trust• lead generation through cold calls and Google reviewsPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by MyConnect.Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support.Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit.www.myconnect.com.au This podcast is kindly sponsored by The Efficiency Co.We are a dedicated consultancy, training, and support partner for innovative real estate organisations.Specialising in agency operations, team development and technology integration, we provide the insight, support, and training to maximise your performance.Our toolbox includes 1:1 Coaching for industry pros, 1:1 Personal Strategy Sessions, Team Engagement Workshops and Bespoke Agency ConsultationSupport the show
When your corporate job feels "secure" until it suddenly isn't, real estate can become the Plan B that turns into your best move… In this episode of the #DoorGrowShow, DoorGrow founder Jason Hull sits down with John Casmon (multifamily syndicator, host of Multifamily Insights, and co-creator of the Midwest Real Estate Networking Summit) to break down how corporate professionals can transition into multifamily investing without becoming a stressed-out landlord. They dive into how John went from corporate bankruptcies to building a multifamily portfolio, what passive investors actually need to know before putting money into a deal, and why trust + clear expectations matter just as much as the numbers. Jason and John also unpack what this means for property managers: how to align with investor goals, why the best operators project calm control (even in chaos), where syndicators hang out, and how PMs can position themselves to win more multifamily doors. You'll Learn (00:00) Transforming Property Management: An Introduction (00:59) John Casmon's Entrepreneurial Journey (02:56) Transitioning to Multifamily Investing (04:33) Understanding Investor Types and Property Management (05:48) The Role of Property Managers (07:49) Investor Control vs. Trust in Management (09:33) Challenges in Property Management (11:17) Aligning Goals with Property Managers (14:19) The Real Product of Property Management (17:14) Managing Investor Expectations (19:50) Syndication: A New Avenue for Property Managers (23:44) Legal Considerations in Syndication (26:41) Calmness in Chaos: The Key to Success (31:40) Partnering with Syndications (33:54 The Role of Property Management in Syndication (38:29) Finding Syndicators and Building Relationships (42:24) Understanding Passive Investment in Syndication (47:45) Identifying Your Investment Goals (51:54) Assessing Risk in Real Estate Investments (55:15) Choosing the Right Market for Investment (01:00:12) The Three C's of Raising Capital Quotables "The first C is confidence. Confidence comes from preparation." "The investment itself, we got to go out there and execute. But that investor psyche is a completely different game." "It is not your job to hope. Your job is to analyze the information in front of you and make an informed decision." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. And for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. So my guest today, I'm hanging out here with John Casman, a multifamily syndicator, host of the multifamily insights podcast and the co-creator of the Midwest real estate networking summit. And in today's episode, John's going to break down how corporate professionals can transition. into multifamily investing, how to find the best markets, how to raise capital effectively, and what separates successful operators from everyone else. John, welcome to the DoorGrowth Show. John Casmon (01:10) Yeah, Jason, thank you for having me. I'm really excited to be here. Love the intro, your intro, not my intro, ⁓ but excited to be here and share as much as we can on our journey to help all of your listeners reach their goals. Jason Hull (01:22) Cool. So John, ⁓ it's great to have you. I would love for people to hear about your entrepreneurial journey. How did you get to where you are now? And then we can get into your business. John Casmon (01:34) Well, the short answer is bankruptcy, right? I worked for a couple of different companies that went through bankruptcy and that really made me consider my other options. You know, I was at General Motors back in 2007, 2008, 2009 when we went through bankruptcy and I was there and I watched what that did to a lot of my peers. I one day in particular when we were going to have a lot of layoffs, I went to work as late as I could. But when I got there, I had a red message, a little red dial on your phone. for anybody who's worked in corporate and remember voicemails. So I had a red dot on my phone, picked it up, pushed the play button and my heart skipped a beat because I thought maybe I was getting to the can, right? And it was actually a colleague of mine who sat kind of kitty corner in front of me and he had been let go. He, you know, was diabetic. He didn't know I was going to pay for his medication. He just was venting in his voicemail. And I just remember feeling empathy for him, but also a sense of I just never wanted to be in that situation. So it made me really start to think about Plan B. Eventually I moved to Chicago, realized real estate was going to be that path and learned everything I could about investing. So it kind of took me down that pathway to say, you know what, I need a Plan B because no matter what you do, when you work in corporate America, you do not control your future. You know, there's politics, there's policy, there's a lot of different things involved that you do not control. And sometimes it does just come down to someone not liking you for whatever reason, or they think you're a threat. And I didn't want to spend the rest of my career navigating those issues. So I figured I had to take more into my own hands. Jason Hull (03:16) got it. And so you start taking things in your own hands and what was the result? John Casmon (03:20) Yes. So we landed on multifamily investing, started with small multifamily. My first investment was a two unit building. We house hacked it, which is a common popular phrase now. But back then it wasn't quite as common. But we lived upstairs. We rented out the first floor unit and it worked great. You know, it worked so great that we went to refinance and we had created enough equity in that first investment to pull out a six figure line of credit and go out and buy another property. So. Jason Hull (03:45) Nice. John Casmon (03:47) That really got the ball rolling. bought a three unit building, we bought an eight unit building, and at this time I'm still working in advertising, still working in corporate America, and I enjoyed what I was doing, and I just had my second child, but the agency I was working for also went through bankruptcy right at this time. We had expanded, we were growing, and we had kind of combined with a few other agencies and kind of became this little conglomerate, and it just eroded just as quickly as it grew. I remember again, just sitting there and I've got some real estate. I've got a little bit of cashflow, but not enough to pay all my bills. New baby. And I just realized this real estate thing is working, but the exact strategy I'm employing doesn't allow me to insulate myself from these economic changes and shifts. So I had to change my strategy and that led me to syndication. Since then, we've acquired over $150 million worth of apartments. We've partnered with busy professionals to buy these properties and give them some passive income. And that's what we've been doing ever since. Jason Hull (04:50) Got it. So your area of genius really is helping these people that were similar to you, they're in the corporate environment transition into being an investor in real estate. John Casmon (05:01) Yeah, exactly. And I would say too, it doesn't have to be you're going to quit your job and do this full time. And in fact, most people don't, you know, but most people do want a little bit more control over their life. You want a little bit more flexibility. You want to earn and start building up, you know, your net worth. You want to have a little bit more liquidity. You have to look at your investments to say, what should you be doing? I think most people know that their 401k, their, you know, company issued life insurance. probably not enough to really get you on the fast track to retirement. So what else could you do? Certainly you can invest in the stock market. Lots of folks do that. But real estate is a proven vehicle. The challenge is, I don't know anyone who really wants to be a landlord, right? ⁓ Certainly you want the benefits of real estate investing, but very few of us want to get those 2 a.m. phone calls. So the shortcut there is, ⁓ hire a property manager. Great solution. But now you have to be able to manage property managers, right, which is this whole other business. And if you don't have enough scale, then it's hard to get that person really focused on your business. So we offer an alternative, right? You get all the benefits of real estate investing, all the ownership perks without any of the headaches of being the landlord yourself. So it really is a great marriage of being in real estate without having to do the heavy lifting yourself. Jason Hull (06:15) Okay. Okay, so ⁓ the target audience of this show are property managers. So if they're not gonna use property managers, then what's the alternative? How does this work? John Casmon (06:29) Well, first of all, what we do is not always for that individual. So I think that's the key, right? You've got to understand who you are from a psychological standpoint. So when it comes to investors, there's two types of investors. One wants control, right? They're not willing to be passive. And some people think they want to be passive until they're in a passive situation and then they're calling and they want to know why you did this and why you did that and how come you did do that. That's not a passive investor. And that's fun. Jason Hull (06:45) Yeah. Yeah, they're anxious. Yeah. Yeah. John Casmon (06:58) And if that's you, you should be active, right? And you should work with a property manager, but you also want to work with the property manager who is going to be right for you, right? Because sometimes that is not how they operate. So you want to understand that. And that's a process to understand who you are as an investor, what kind of investment strategy fits you and what's going to be right there. When it comes to property managers, though, I think there are a couple of things. And as a matter of fact, we just left out of meeting with property management company yesterday. They have 2000 units. We talked about some other services that we offer. And one of things that stood out to me was just understanding some of the challenges that property managers face. And one of them is property managers are really in a position to think like everyone. They're supposed to think like an investor. They're supposed to understand maintenance and kind of the construction arm enough to understand what needs to happen at a property. But they are really little CEOs, right? Because for Our stuff, the large apartment stuff, those are typically million dollar annual revenue businesses. And this person is in charge of that asset of that business. They are making the day to day decisions. They are the face for the residents, aka the customers of that business. They are the face and their experience with that individual is how they view that business. So it really is an important role. And if you're working with property managers, it's really important to understand how to find the right people. to connect with them and have them represent your business, your brand, company in the right light. Jason Hull (08:30) So now you left an open loop that I want to close. So you said there's two types of investors, those that want control and maybe should go find a property manager, you said. And then what's the other type? John Casmon (08:34) Yeah. The other type is those who don't want control and they trust someone else to handle that. And for them, there are a couple of different ways of investing. One is investing passively with a group like ours. The other is turnkey investing where again, you hire a property manager, but you really entrust them to manage the property. The only thing I would say for either one of those groups, myself included, is you want to trust but verify. Okay. You've got to do a lot of your due diligence upfront. You want to understand how they operate. You want to talk to some of their other clients, some of their other investors, because you need to get a really good sense of what to expect. And a lot of people are great at selling themselves upfront, right? I can tell you everything you want to hear upfront. You want to know what is it like once you sign the paperwork? How often are we going to talk? How frequently am I going to get updates? And at what point am I able to weigh in and make decisions? Because if, if you are someone who wants to be more active or be heard, or you've got thoughts and opinions, Jason Hull (09:18) yeah. John Casmon (09:35) You want to make sure you have a voice in your investment. Otherwise you may get really disappointed or you may bring on someone who has a different perspective of what that relationship looks like and that never is going to work out. Jason Hull (09:47) Yeah, there's a big challenge in the industry and that's that most property management companies suck. so most investors that have dealt with property management to some degree are they have some scar tissue, they've been burned a little bit. They've a lot of property managers that started their businesses that come to me for help to grow their business. They started because they were investor and they couldn't find anyone else to manage the property good enough. And that's why they started their business, but it can be a difficult business to run. so none of them start their business saying, I want to suck. But that's kind of the default unless they get some really good support or figure some things out through a lot of trial and error. And so that's where DoorGrow comes in. We help them with that. But one of the things I coach my clients on a lot is that they need to shift into being daddy over these rental properties. They need to like tell the owner, hey, you need to trust me. And they need to be able to have a really effective business so that they can lean into that trust. because a lot of people are anxious. They'll come to them with concerns, but generally if a property manager is good, they're much better at this investing stuff than most investors. And they're much better at coordinating maintenance. They're much better at handling leasing. And so when an owner tries to micromanage a property manager, it kind of doesn't make sense to hire somebody to manage your asset just so you can manage them to do the job. And so I think the secret is finding a really good property manager that you can let go of control because you can trust them. And but yes, you need to verify that they can do the job that you need them to do. And so a good property manager will take ownership of it and they'll take control and they will, they'll display a lot of certainty and confidence in how they communicate and they won't allow you to micromanage them is what I've seen. So. John Casmon (11:37) Yeah, Jason, and I'll add to it. There's a two way street there. And I think it's easy for people to say, ⁓ most property managers suck or they're not good or whatever. And listen, there's certainly a lot of challenges there. A lot of folks who are not living up to par to the standards. But I will go back to this. We ask property managers to do the work of generally like a CEO. Right. I mean, again, they're managing million dollar businesses in many cases, yet they don't have that training. They don't have that experience. They don't have the ability to navigate. all of these various things. So part of what owners and investors need to also understand is that you play the role of asset manager. And that means giving clear direction of what success looks like so that that property manager has a framework to make decisions. It's not to micromanage those decisions, but to help them understand how their decisions impact the greater good. And part of that is like, again, just sitting down with annual goals. What are revenue goals? What are our goals on? Occupancy, what are our goals on in a lot? And this may seem simple, but I promise you a lot of folks don't do this. And if you don't do that, then that property manager is going to default to, for instance, I'll give you a great example. I've got a property manager. She's awesome rock star. But she always gets nervous when occupancy is not at like 96 or 97 percent of this property. So she is, you she starts apologizing profusely and all I did this or done that and like. Jason Hull (12:58) Yeah. John Casmon (13:04) Occupancy is one of our KPIs for sure. It's important, but that is not the KPI. I am focused on my net operating income. And if we're going to push rents, the impact of that is you're going to have higher vacancy and she is not comfortable with that. And that's probably because she's used to working with owners who want that thing fully rented and they are comfortable having 100 % occupancy. Jason Hull (13:13) Yeah. Hmm. Yeah. John Casmon (13:33) if they're leaving 50 bucks, 75 bucks, whatever it is of rent on the table. And that's the part where you've got to really align with your vision versus their vision, because what they have in the back of their mind may not completely align with what you have. Or they have residents in their face who are coming into the office. They want something fixed. They want it done quickly. They want it done right. They want it done yesterday. Jason Hull (13:49) Right. . John Casmon (13:59) So they've got that pressure of this person in their face. So they may go out there and spend the money or authorize the money to get spent. And maybe they're not picking the most cost effective measure. So you have that. And I'll give you one third one. A lot of times when you run into the flip side of that is maybe occupancy is low. They say, hey, we need to increase our marketing spend, right? We got to increase our marketing budget. know, ox is down to 88 or 90%. We got to spend more money. And we're not necessarily. really zeroing in on what the specific issue or challenge is at that property. So for an owner, your job as an asset manager is to partner with them and to help them see what the options are, help them work through with some of those challenges and solutions are and partner with them to find success. It's not to micromanage them and tell them what to do, but it's really to understand the situation better and give them that perspective. Jason Hull (14:49) Yeah, that makes a lot of sense. think, you know, one of the things I've seen is that I've noticed a lot of property managers, they make the mistake of thinking that the goal or the product that people want to buy from them is property management. But investors don't wake up in the morning and go, man, I'm so excited to get property management today. The thing that they want. And so the way I describe it to them as they say, property management is like the flight to Hawaii. It's not Hawaii. and you're trying to sell the flight. That's not the exciting part. You need to figure out what the investor wants, what their goal is. Where do they want to go? What's Hawaii for them, right? What's paradise? And then how do we optimize for that? And how do we help them create a path for that? Because the actual product that a property manager is selling is not what they do. It's not property management. The actual product is them. It's them and their values and their belief system and how they create trust and the team they build and the system and mechanism they build around them. That's the actual product the property manager is selling. so a lot of property managers make that mistake. They sit there and talk to you about maintenance coordination and leasing and inspections. And meanwhile, you're just wondering as an investor, can I even trust this person? Like do our values align? Yeah. So I don't know what your thoughts are on that, but. John Casmon (16:11) I think you're spot on, right? Because, I mean, ultimately, as an investor, you are only as good as the team you can build. And that property manager is in charge of the day-to-day aspects of the business. especially when you, you know, I've heard horror stories of folks who have done like turnkey investing, right? Where the property manager, someone owns it, they buy it, they fix it up, and then they rent it back to... an investor. And I've heard horror stories where that property was not being well managed. And that's the fear. If you're not in that marketing, you can't come and see it. So if you got an out of town investor, you really are trusting that property manager. So that is the most important thing, right? Everything else are tactical, daily situational things that can change. But it comes down to do I have the right people, people that I can trust, people who are going to make the right decision based on the information they have. because they may not know what I know or maybe something shifted and changed where they would have made a different decision. We can't, you know, ache on that. It really comes down to are they doing their best? Are they making good decisions? If they're not making good decisions, is it because they didn't have the correct information, which again, could fall back on you as the investor to say, hey, are they aware of what your goals are? Are they aware of maybe this situation, these tools, these resources, whatever it is? And that's on you to sit and collaborate. But trust is absolutely paramount because at end of the day, the thing that I think most of us are concerned with is who we partner with. And there's a great book I'm reading right now. And it gets into decision making and the fear of decision making for most of us and why deals stall. Why didn't you hire somebody? Why didn't you, you know, go with the vendor or go with the contractor or with the company? And the biggest thing is we are scared of making the wrong choice. All of us in decision and no action. Jason Hull (17:43) Absolutely. John Casmon (18:04) is better than the wrong action for many people because they once they take action. Well, now they're blaming themselves because you didn't pick the right person. Why did you hire that guy? You should have like now this starts to go on in their head versus doing nothing. Well, at least it's you know, it's not going to get worse, you know, it will in lot of cases get worse. So for a lot of people, that is the scariest thing. So if you can take that fear off the table as far as being the right person or being someone who is trustworthy. Jason Hull (18:07) Right, yeah. John Casmon (18:32) everything else gets easier. So if you can do that, that's, you know, the best thing you can do as an investor or as a property manager. Jason Hull (18:38) Yeah, I agree. think one of things that I talk about a lot is that clarity has to come before action because if you don't have clarity and you start taking a bunch of action, doing stuff, every action you take is a little bit wrong. Sometimes it's a lot wrong. so, yeah, we need to get that clarity first before we start ⁓ making moves. And you talked about, I love the example of your property manager that is trying to optimize maybe for the wrong thing. They're like, want to optimize to the, making sure their vacancy is super low. But that might not be the goal. That's not the primary goal. The goal is money, you know, and there's a really good book is by Elihu Goldratt. It's a good book for operations people, but it's called The Goal. And spoiler alert, the guy's trying to figure out the goal through this whole book, the story and it's money. That's the secret. The goal is the of the business, should be making making money. And what happens in this book is that people are over optimizing individual pieces in this flow at this warehouse. And it's actually not helping to make money. It's causing more constraint. And so if we over optimize at one stage, it actually creates waste, bloat, inventory, additional work for the next stage. And so sometimes the best thing certain departments can do is slow down and do less in order to get the outcome to be maximized outcome. And there's some really great examples in that that I think are really powerful. But I think the if you're optimizing for the wrong thing, then you're not making it effective. So you want to make sure you're optimizing for the right thing. Otherwise. ensues. You get mad at somebody, but nobody understood what the goal was. And so I think, yeah, getting a greed upon set of criteria of what what the outcome is and asking the property manager, can you help me achieve this? And they know, they know if they know what the problem is, usually they can, they know how to help you get whatever goal that you have. And they know whether your goal is probably realistic or not, because they've helped probably a lot of people do this similarly. And so, but yeah, I think it's very important. Make sure you know, where's Hawaii and maybe property management is the vehicle. Now you had mentioned like, I'm really curious about this idea of, you know, maybe creating syndications. Some property managers are now starting to think, maybe I should create a syndication. What's your criteria for, what's a good syndication and what are some of the, I'd be really curious to get into if some of the property managers listening were wanting to do kind of a little bit of what you do, how they might be able to get started in that. Like what are the beginning steps to make sure they don't make the mistakes you probably already figured out in the beginning? John Casmon (21:27) Well, I think the first thing is, you really want to get into it? Right. Because for a lot of people, you got to understand it's a different business. Now you're not talking about real estate investing. You're not talking about property management. You're really talking more about, you know, investment management. You're talking about bringing on private investors who are looking for a return. That is communication skills. That's building up a network and a database of Jason Hull (21:35) Mm-hmm. Right, returns. John Casmon (21:54) prospective investors, it's understanding the return projections that they're looking for. And it's really kind of managing the investor expectations, not necessarily the investment. And to give you a great example here, I had a deal where the investment went great, but it was slightly lower than what we initially projected. And I had an investor who was upset. Jason Hull (22:07) Yeah. Yeah. John Casmon (22:23) about that. And we had communicated all throughout the entire process where things sat and he wasn't too upset, but he still made it a point to let me know, hey, well, this is less than what you initially thought. And that's challenging because the market shifts, right? Anybody who's bought properties in 2022 and beyond knows the market has shifted drastically over the last three or four years. So those projections made in a 2021-22 environment Have a hard time standing up in a 25 26 environment We still make good money on that deals double-digit returns for investors ⁓ But you know there was that that was that feedback I got from one of the investors conversely We just exited deal a couple months ago, and we completely exceeded our return projections You know we delivered on a almost a 2.7 equity multiple Hit all you know mid 20s on the IRR completely unheard of stuff in this environment And I have one investor call me and say, hey, John, I just checked my account. Is this right? And I'm like, yeah, it's it's right, man. He's like, my gosh, you guys killed it, man. my. Like, this is amazing. And it's great to hear. But again, that is separate from the investment. Right. Happy to manage the investor expectations and concerns. But that was an up and down investment where we had, you know, a moment where we actually had to put some of our general partner capital into the deal to keep it going. Jason Hull (23:27) Yeah. Yeah. John Casmon (23:48) We have floating rate debt. had to refinance out of that. And we had to kind of rush to do that before rates started to go crazy. We had moments where our construction or renovation costs were much higher than we anticipated. So there are a lot of things that we had to navigate. And I think what happens for a lot of operators, a lot of people who get into syndication, they know the real estate and want to do the real estate, but they do not understand the perspective of the investor. And when you don't communicate to investors on a frequent basis and a clear, transparent nature, Jason Hull (24:19) Yeah. Yeah. John Casmon (24:19) They fill in the blanks and the first concern every investor has and they won't say it. Most of time they don't say it, but I promise you they're thinking it after they make that investment. my gosh, did I make a mistake? Am I going to lose money? Is this person going to run off? Is this going to be some sort of fraudulent thing? Is this deal going to fail? These are all that we're wired like that. This is caveman stuff, right? We're wired to protect ourselves. Jason Hull (24:36) Hmm. Right. John Casmon (24:45) And when you make an investment, and by the way, our investments are typically $50,000 and up, right? So these are not small investments. So when you make that investment, people start to second guess that decision. So my job when it comes to this side of the business is to keep them grounded that, hey, you've done your research, you've made an informed decision, you've picked a good partner, we've done this before. ⁓ Jason Hull (24:50) Yeah. Right. John Casmon (25:13) And it's really to make sure that they feel comfortable with that decision. It has nothing to do with the investment, right? The investment itself, we got to go out there and execute. But that investor psyche is a completely different game. So first thing I would tell any of your property managers when they get into this business is understand, do you actually like people? Do you want to manage investors? Are you comfortable managing people's money? ⁓ And then beyond that, you have to do it the legal way. There are a lot of regulations around accepting capital from other people. Jason Hull (25:31) you John Casmon (25:42) So you can do it as a joint venture. The more common way of doing it, the more accepted way of doing this is by doing a formal syndication, which requires you to file SEC documentations. ⁓ know, there's regulation D and regulation A and there's some couple others, but typically it's going to be reg D 506 B or 506 C filing, which basically is the the structure that allows you to offer ⁓ passive investment opportunity or a security to investors. So again, for some people, It's overwhelming. they're like, nope, never mind. But for some people, they love it. They want to get into it and they can learn more about that process. Jason Hull (26:19) Got it. Yeah. I think I love your idea that it's more about managing expectations rather than the investments. And I think, I think that's good advice for all the property managers listing. This is something we spend a lot of time coaching clients on because they think their job is to manage properties. But really, if they're not strong in managing expectations and managing the relationship, it's 10 times to 100 times harder to manage the properties. their operational costs go through the roof because owners are getting anxious. They're asking more questions. They're getting all these interruptions and calls, tenants, owners constantly. And if they had just managed the relationship and expectations and set strong boundaries at the outset, everybody would feel calmer. And I think really for business owners, I think the thing that really stood out to me that I've been focused on, and this is I've done some personal coaching and this is just nervous system regulation. If you can, and John, seem like you're pretty chill and pretty calm and I'm sure the investor feel safe with you, which is why you've had success. If you are a person that is anxious and you're running around like a chicken with your head cut off, you're going to have, you're going to struggle in leading anybody, especially in relationships to your spouse and like everybody else. so having a calm, regulated nervous system allows your investors. to entrain to your nervous system and to feel safer and to calm down. And that's not something you can pretend or you can just fake. You have to be that and they can sense and they can feel that it'll come across in your tone and in your body language and how you communicate. But if you can make sure that you're in that space and that you're able to regulate your own system, you're able to stay calm when other people are coming at you. and other people are angry and other people are emotionally heightened. And you recognize this isn't really you. It's just that's them. And you can maintain that calm. You will be able to create a lot more safety. And that's really what people want to buy. Most people out there, their primary basic need is safety and security. Most people. That's why they aren't entrepreneurs. That's why they don't go start jobs. That's why they aren't like you and me. And if you're a property management business owner listening to this, Most people are not like you. They want safety and security. That's why they get a property manager. They want peace of mind. And so, and I'm sure investors in a syndication, they also want some peace of mind because this is a big chunk of change. John Casmon (28:55) They do. And I will say to most of the property managers I come across thrive in chaos. Right. They're used to stuff getting thrown at them. Right. And when you talk to them and get to know them, you learn very quickly. They like it. They do. They like the fact that they don't know what the day is going to bring. It could be a. Yeah, yeah. Could be a tenant coming with some crazy issue. It could be something from it's never boring and they thrive in it. However. Jason Hull (29:00) Yeah. Yeah. They like the variety and unique challenges that property management brings, for sure. It's never boring. John Casmon (29:25) What happens then if you if they're going to look to work with investors and particularly raise capital and kind of do their own syndications, they have to understand that while they may thrive in chaos and uncertainty, most other people want organization. You want everything you said right. You want to have the calmness. You are looking for a captain to steer the ship. And for that part of the personality, they're going to have to tap into a different side of it to demonstrate how they handle chaos. Jason Hull (29:37) Hmm. Yeah. Yeah. John Casmon (29:54) not that they are chaotic. And I think what happens a lot of times when you're working with property managers is that they don't project that level of control. It just feels like they're reacting. So part of it is that, and they're really, really good ones. The ones who make it to that next level who are the regional managers and get those promotions, well, that's what they do. They manage the chaos and they manage up. They do a great job of telling the owners, Jason Hull (30:06) Yeah. Mm. John Casmon (30:23) the leadership, whoever they need to talk to, they're telling them, hey, here's how here's our process. Here's how we're managing the situation. Here's what's going on. Here's what we're into. Hey, we had a water main burst here. Here's we bought. call three companies. We've got three quotes, but it's calm, right? It can be the worst. I'll give you a real example, right? At a fire, one of my properties and I was going to meet a property manager and I just happened to have a meeting with her that day at the property. She called me. I was literally about to get in the car. She called me and said, Hey, I just want to let you know we've got a fire going on at the property. I'm not sure if you still want to meet. You're happy to come. We already have, you know, the fire department's here. They're they're putting the fire out right now. We already have another company that's coming in. They're going to walk through the damages once this is kind of settled. And I've already talked to the residents. Residents are good. We've got them hotels for the evening. We've checked with insurance. This is covered in your policy. So they're good to go. So you're happy to come down and talk and all of that if you want to. Or we can let things settle down and maybe we can meet next week. This is a fire, right? This is like a scary situation. She called me. Jason Hull (31:26) Right. A literal fire. Yeah. And there's plenty of fires in managing properties. The literal ones. John Casmon (31:33) Her calmness, she was so calm. Not only was she calm, she had handled 90 % of it, right? It was the stuff you could handle in the moment. She handled it. So was like, hey, I don't think it makes sense for me to because I'm probably just going to add more anxiety to the situation at this point, right? It seems like you've got it under control. Why don't we let things settle, literally let the dust settle? And then once it's there, I'll come down. We can assess the damages, figure out what else needs to happen, what other next steps need to take place, right? Jason Hull (31:41) Yeah? huh. question. Yeah. John Casmon (32:03) but had it handled like a rock star. Now, a lot of other folks would have saw the flames, called immediately, my God, there's a fire. ⁓ my God, what are we gonna do? So now you freaking out, everyone's freaking out, no one's controlling the situation, right? So now everyone's mind is just spinning and going. it does really take, kind of go back to where we started the conversation, that mindset of someone who was the boss, who was leading. Jason Hull (32:05) Yeah, I love that. Yeah. Freaking out. Yeah. Hmm. Yeah. John Casmon (32:32) who is going to take charge, even though it's not their property, they're going to take charge. Here's what needs to happen next. Maybe you have an emergency response plan already put in place, but you have these things already scheduled and ready to go. So when they happen, you're not shocked. You're not surprised. You're not asking questions that maybe you should have figured out upfront. And that's what a great property manager does. And if you convey that to owners, you're going to stand out above and beyond your competition because most people cannot convey that level of control, the level of planning and the level of expertise that it takes to truly and effectively manage properties from the front, being proactive as opposed to just reacting to whatever the issue of the day is. Jason Hull (33:13) Got it, okay. So ⁓ I'm reading, I just read, well, I didn't just read. I read in the past a really great book called Extreme Ownership. Really good book. Yeah, phenomenal book. ⁓ I'm going through their newer book, which I think is even better, called The Dichotomy of Leadership. leadership is what we're talking about right now, is that that, John Casmon (33:23) Yeah, I think I got it like right here. It is right there. Absolutely. Jason Hull (33:38) creates a huge impact and there's a lot of misunderstandings of what leadership is, like it's control or it's being aggressive or, but yeah, it's really that calm presence of letting people know I've got it. Like we can take care of this. We've got a plan and staying regulated and calm. So I love that. ⁓ have a, so another question I have is how can the property managers listen to this? How could they maybe target or partner with, if possible, syndications like you, like people that are doing what you're doing. Is there a chance that they could be a resource or do most syndications just in-house and do, they are a property management business? John Casmon (34:19) No, no, most ⁓ most that I know work with third party manager companies. So I would say first and foremost, if you and syndications, I mean, it sounds like a big, huge, fancy word. But I mean, honestly, anytime you work with passive investors is technically a syndication. So it really comes down to figuring out who is looking for third party management and whether or not it's technically a syndication or not is really irrelevant. You want someone who is going to be managing or owning the property. Jason Hull (34:24) Okay. Yeah. John Casmon (34:49) They want third party, but you have to understand their plan, going back to understanding the goals, right? Most syndications are looking to sell in a three to seven year timeframe, typically five to seven years. Most buy and hold owners have not decided or have not identified their exit strategy. So that's probably the biggest difference is when you have, let's just call it an individual investor or maybe it's a Jason Hull (35:01) Okay. Right. John Casmon (35:17) a family or whatever that's buying and they want a third party manager, they don't know the exit. They haven't predetermined that they're going to sell in five years. So they are buying and holding it. And that goes back to the the I think the separation of understanding the objective, because for that person, having a full property is great. It means they're maximizing the revenue potential today. When you are syndicating. most syndicators already assume 5 % vacancy. That's that's in everyone's underwriting. So you being at 100, they won't even give you credit banks don't even give you credit for it. So all of these things are already assumed. So for us to be above that is actually a miss, because it means we're not being as aggressive on the rent. So just understanding the mindset of a syndicator, which is they are looking to sell typically they're looking to double their money over a five or six year period. So how can you create value? And that's something most property managers don't fully understand. But I would sit and I would talk to that syndicator. And if you want to be a syndicator or partners, not just be a third party vendor, but you actually want a partner, which we have seen a lot of folks look to do. You want to figure out how you can bring value to the table, because now we are aligning your interest with that syndicators interest. And now you've got a great partnership. because every syndicator is going to need property management and they're going to need construction management to drive value. So if they can bring those people in as partners, that's a great opportunity for you. And if you're a property manager, you may have phenomenal relationships. You may already have contractor or the vendor partners that you trust in that marketplace. And if you could then take that and get a slice of the equity, that makes you very valuable for both sides. Jason Hull (37:08) Do syndications, do they also need investors in capital or do most of them have that, are they really good at that? Okay. John Casmon (37:15) Absolutely. Yeah. Yeah. Yeah. mean, I mean, syndication at its core really just comes down to the need of capital. If someone had the capital themselves, they would probably just buy it directly and not go through the process of syndication. Because the syndication is literally just raising the money from passive investors. And in that scenario, again, being able to manage that, manage the communication, ⁓ that's really what a syndication truly is. Jason Hull (37:42) So a really good property management partner could bring property management, some of the construction elements and investors and capital to the table. So it could be a nice little. John Casmon (37:51) That would be amazing. I'll be honest, man. That's because I don't want your listeners sitting here like, oh, I don't have one of those. I don't know if I've ever met one that had all of those. If you do have all of them, yes, you should consider syndicating yourself because you got all the pieces to the puzzle. Typically, what happens is a property manager has the property managers. I'll give you a great example. I got a 54 unit down in North Carolina. OK, so I came in as a key principal. I've got a. Jason Hull (38:03) Okay. Okay. John Casmon (38:20) to my coaching clients. It's his property that he found. He asked me to come help him with the loan, which I did. One of the members, one of the partners is the property manager. So that's kind of their role to the table is they're managing the property. That's what they kind of came on. They had a couple of relationships, but their main role is the asset and property management side of it. So that's a great way to come to the table. But. Just like anything else in business. Jason Hull (38:33) Mm-hmm. John Casmon (38:49) It's very hard to find someone who checks every single box. I mean, that's like finding the marketer who's a CMO, who's also the CFO, who's also the COO, who's also the chief of human resource. very like no one, people don't really have like top notch excellent skills at every single one of those, right? Like you might be great at business, great at sales, great at marketing. You're probably terrible at finance, right? Like you just, you just forget to do your expense report type person, right? So it's hard to find someone who's checks all those boxes. And I think typically when comes to property management, you want someone who's great with people, can resolve issues, but also has to be somewhat, you know, sufficient when it comes to the numbers, tracking all the data, tracking all the, you know, the rent roll, the leases, the income and expense statements, things like that. So usually they're not going to do every single box. But again, if you can find someone or that's where partnerships make sense. Jason Hull (39:24) Mm-hmm. John Casmon (39:43) If you've got that awesome. And again, I'm not saying a company doesn't have that. I'm just saying a single individual doesn't, which is why it's great to partner. If you can find someone who maybe brings a set of skills that you don't have, whether they're joining you in your property management business or they're partnering up where you're bringing your property management skills to the table with their investing or their networking skills, that makes for a good partnership. Jason Hull (39:43) Mm-hmm. Yeah, I got it. Well, we've got several clients, you know, all over the U S that are really good at property management. They're really good at handling the maintenance stuff and they obviously have a pool of investors as clients and, and, know, and they know that they can't do everything. So we coach them in making sure that they would do time studies. They figure out which, what their purpose is. We start to align them towards more fulfillment, more freedom, more contribution and more support in their business. John Casmon (40:32) Yeah. Jason Hull (40:38) And they start to build the right team. So they're getting operators, they're getting BDMs, they're getting the things they're not like strong in. And so we just make healthier businesses. So for those of maybe my clients listening that have healthy property management companies. And, but they don't want to do syndication. They're just like, man, that's a whole nother business. If I stay in my lane, I can grow that faster. How do they find syndicates? Like, how do they find people like you? Cause you've got a lot of properties connected to you. and they would probably love to chat with somebody like you. Where do you syndicate people hang out? What's the title? Who runs a syndicate? What are they called? Do they have a specific title? John Casmon (41:15) You Yeah. Yeah, great. Great question. Multifamily syndicator is is kind of the name just syndicator. We're all over. So I've got a podcast called Multifamily Insights. I interview like minded individuals. I've been doing that for a long time. We've done our seven hundred and seventy plus episode. So lots of people, lots of syndicators there. Definitely conferences. So if you look up any multifamily conference in your city. Jason Hull (41:25) Okay. Nice. Okay. John Casmon (41:46) meetups, lot of meetups in different cities as well. Those are great places to find syndicators. I think the biggest thing though is this. Figure out who your avatar is. Because while we're talking about syndicators, ultimately, if you want to scale your property management business, I presume you're trying to scale with folks who are looking for third party management and the best option for that. OK, and let me back up. had one of the guests out of a podcast some years back, ⁓ Ashley Wilson. Love Ashley. As you said, something really changed when I thought about the business. And she said the best way to find any vendor, any vendor is to figure out who relies on that vendor next and ask them for referral. So if you think about it, if you want a great drywall person, ask a painter. A painter is going to know who's great at drywall because they're going to know who makes their job easy and they can come in and just start painting versus a drywall guy who maybe doesn't, you know, you know. Jason Hull (42:38) I like it. John Casmon (42:55) mud the drywall properly or doesn't sand it down. So they got to do all this extra work before they start their process. Right. So a painter is going to know a great drywall guy. And in this case, it's really hard on ⁓ the property manager because you guys are the ones who do the work. But if you are looking for syndicators, OK, well syndicators, person who buys the deal. Well, who sells the deal? A broker. Find brokers. Go to a broker, commercial multifamily broker and ask them, hey, Jason Hull (43:01) I love this. Yeah. John Casmon (43:25) Do you know some groups or you have properties that you're going to list? Here are the kind of deals we want to do now on the flip side of that. You got to be good at your job, right? You got to sell yourself and share what you do. So if you've got a great track record, a great resume, showcase that, bring that broker through and let them know, hey, we're looking to scale our property management business here. Here are the kind of assets that we want to manage. If you come across any of these that you're going to list, would you mind keeping our main name out there or referring us or giving us introductions to any of those buyers? Jason Hull (43:53) Yeah. John Casmon (43:54) so that we can throw our hat in the running to manage these properties. That's a phenomenal way to do that. And it allows you to shine and expand your relationships in your core networks and in your core markets. Jason Hull (44:06) Brilliant. think I love the, I love Ashley's idea that you shared, you know, the drywall. Yeah. The painters, like they don't want to be painting over a crappy drywall. They're like, this is a mess. Like this doesn't even look good in my job. Now I'm going to look bad. Yeah. So the brokers know who maybe those best syndicators are. And so they could just go to the brokers and say, Hey, who's, who's doing deals like this? Who who's got things going on? Like who could you connect me with? And I avoid maybe. John Casmon (44:36) And on top of that, keep in mind, too, like what are the times when? Yeah, but think about to like when is a property hiring or bringing on a new property manager? Right. So it's either a current owners firing the existing property manager or the property is being sold. Right. So, I mean, if you can get in during that transition phase, that's going to help you tremendously. And if even if they're firing their existing property manager, you can think through, OK, how do I? Jason Hull (44:51) Yeah. Yeah. John Casmon (45:06) work myself and get my name out there. And a lot of times, again, you're going to ask, right? You're going to ask other investors. If I were going through that process, I'm going to call my buddies into space, right? And say, hey, man, having a hard time, my current PM is not working out or we're not hitting our objectives, looking at some other options. Do you have any experience with these guys? What do you know about these guys? Or do you have anybody you could recommend? It's word of mouth, right? So that's what's going to start happening as well. So you kind of have to get out there and network and let folks know who you are, what you do. But you want to be someone who people can say, yeah, these guys are amazing. You know, they, they only had an eight unit, but they crushed my eight unit for me. I'm sure they kill your 25 unit or your 50 unit. And you've got to start building that rapport and building your reputation in your market. Jason Hull (45:44) Yeah. Nice. This is good advice, my friend. So, cool. For those that maybe are investors listening to this show, ⁓ I'd love to hear a little bit about what you do, how you do run your syndication, and how they can ⁓ make things more passive, if that's what they're looking John Casmon (46:08) Yeah, man. So there are lots of different ways to get in. If you are looking to be more passive, ⁓ high level, here's how it works. OK, so first and foremost, me and my team would go out. We look for the deals. We focus on a really tight radius. So we're in Cincinnati. We like Cincinnati, Columbus, Louisville, Kentucky. Really a two hour radius of the Cincinnati market is where we focus. And right now we actually think there's more opportunities locally. So we're really honed in on Cincinnati right now. But we focus on that once we find a deal. We reach out to folks in our network. So we have folks in our investor list. ⁓ Once they're on our list, we kind of have a quick vetting process and then we can share opportunities with them. Once they see that opportunity, they get a chance to review it. We like to have a webinar where we answer any questions about the deal. I think for new investors, it's a great way to learn because we have a lot of experienced investors who ask very intelligent, thoughtful questions that Many first time investors probably would not even think of. And that's a great way to learn, right? And ultimately when it comes to this space, it's really about education. know, it's educating yourself, understanding how you think about risk, how you mitigate risk in your investment choices. And those webinars are a great chance for you to learn about that the first time. Once you've done that, you can go ahead and fill out our official paperwork with our SEC documents. Jason Hull (47:30) Mm-hmm. John Casmon (47:30) And then once you're through there, you can make the investment. But the first thing is just to get on our list, you can have access to the deals. And before you do that, we've actually put together a guide that can help people because I found that when I have these calls, people don't ask great questions. Sometimes they do. But I want to make sure that you are informed and well educated because this is a big investment. You know, this is not a 599 thing. And if it doesn't work out, OK, well, I just wasted six bucks. No. Jason Hull (47:54) . John Casmon (47:59) We're asking you to make a pretty large investment, whether it's with us or with others. If that's what you're looking to do, I want to make sure you're well informed. So we put together a guide. It's seven questions you must ask before investing in apartments. You can get that on our website. It's casmancapital.com slash seven questions, but it gets into questions around the market itself, the operating team, what you should be looking for, the deal. What is the story of this property? What's the business plan? And it helps you identify different levels of risk because the reality is Anything can work, but you want to mitigate risk as much as possible, particularly when you're a passive investor, because you are basically saying, I'm trusting these people to find the right deal and execute. And you want to make sure that you are finding and identifying the right individuals who have a proven track record doing the thing that they are asking to do. When I hear about people losing money in real estate. At least 50, if not 70 % of the time. Jason Hull (48:35) Hmm. John Casmon (48:57) It is someone doing something for the first time. It is the first time in the market, first time doing this kind of deal, first time doing this kind of business plan. And. I can't tell you how frustrating it is because it's a big red flag, and it's not to say they can't do it and can't have success. But if it's your first time, I want to see how you're mitigating that right. You want to partner with someone who does have the experience you want. Like there are lot of things that you can do to put the odds in your favor. And when you're a passive investor. Jason Hull (48:59) Mm, yeah. John Casmon (49:26) It is not your job to hope. Your job is to analyze the information in front of you and make an informed decision. So this guide can help you do that. Jason Hull (49:34) Yeah, love it. I'm going to run a quick word from our sponsor real quick. Our sponsor for this episode is Vendero. And many of you tell me that property management maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 percent? That's exactly what Vendero has achieved. So they leverage cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders. Troubleshooting, coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee. Learning your preferences, executing tasks flawlessly and never needing a day off and never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio or even just taking a well-deserved break. Don't let maintenance drag you down. Step up your property management game with Vendero. Visit vendero.ai slash door grow today and make this the last maintenance hire you'll ever need. All right, so John, this is super helpful. love you've got your list. ⁓ You got your webinar, you've got your guide. I would recommend property managers listening to this. If they're curious about the world of syndication, that they start getting into your stuff and seeing how an expert like you is doing this and maybe even get involved in some of the deals with you or something might be a good idea. And they can kind of get a feel for how this works. And then maybe they'll say, I don't want to do what John does. And I'll just find people that do, but they'll at least understand how they could partner with people like that. then, or they may decide, you know what? John's clever, but I'm clever too. I might be able to figure out how to do this too. And maybe they'll do it too. And, but I think there's a solid opportunity for property managers that want to be in the multifamily space and do multifamily management to find third party people that are doing these syndication deals. They need good property managers and property managers want more doors and they want to grow. And if you don't, because your business sucks and it's uncomfortable, then reach out to me. I'll help you out. We'll get you dialed in. But ⁓ John, what else would you say to the investors that are maybe they're familiar with this and they've done some real estate investing and they've worked with some syndications ⁓ and they get on your list to do the webinar. What would you say to them next? John Casmon (51:56) Yeah, I think the biggest thing is understand what you're looking for. You know, I think one of the biggest challenges for investors is when you can't pull the trigger, it's typically because you haven't figured out what you're solving for. Are you looking for passive income? So you're just looking for a cash flow? Are you looking for long term wealth appreciation? Are you looking for tax benefits and to reduce kind of your tax liability? Do just want to diversify? Maybe you got feel like you have too much in a stock market, just like we put something somewhere else. So. Figure out what you're actually solving for. Understand your risk tolerance, you know, because every deal is different. In our case, we do value add B class deals. That's a fancy way of just saying we like properties that already making money that are solid, solid tenant based. Think of when I say B class, I'm thinking of all stuff that was built maybe 30 years ago, maybe 40, maybe 20 years ago. Stuff that. your teachers, your firefighters, your police officers, places where they might rent. So desirable locations, not luxury, not super high end, not, you know, super courts, everything. ⁓ But, you know, places that you would want your kid, your kid was in college, places you would be fine with your kid living, right? So you're thinking about that stuff. That's, you know, I don't say affordable stuff. That's not crazy price. So that's kind of what we focus on. Jason Hull (53:15) So would that be like, is that how you find the best markets then? John Casmon (53:21) That's part of it. That's our strategy. There are different strategies that people utilize. I have found for us that is a sweet spot where we can take those kind of assets, modernize them and create value for potential renters. Some people like to focus only on they call it core plus right where they're buying newer stuff, stuff built five years ago or three years ago. And maybe it was, you know, leased up and they're just going to go in and hold it longer. You'll find other ways to add more money through amenities. Jason Hull (53:35) Okay. John Casmon (53:50) So some people do that strategy. Some people like older properties where they're buying more distressed or much older properties and are trying to fully renovate them and bring them up. There are strategies out there, something like new construction, stuff that doesn't exist. They want to build from the ground up. So it really comes down to you. Every investing strategy has a different level of risk. This has nothing to with real estate, right? This is investing in general. you're buying, you know, know, value stocks versus growth stocks versus Internet, it's the same stuff, right? So you just have to figure out your level of risk. We like value at B-class multifamily deals. Once you understand your level of risk and balance that with your return expectations or projections, that's when you can figure out which investments actually make sense. You know, I have some folks who they like to invest in what we call trophy assets. And... They may not know that right away, but when you send them a couple of deals and they look at the property like, ⁓ it's okay. They want something. They want something they can brag about. They want to drive you by like, see that building over there? That's me. And if that's fine, if that's what you want, understand what comes with that, right? That's going to be a lower term, right? Because these are, there's not much value to create, right? You've got a brand new property. It's A class, rents are $2,500. There's not a whole lot you can do there. And because of that, Jason Hull (54:49) Yeah, they don't want to show that off. Look what I'm connecting. OK, right. Thank Yeah. John Casmon (55:13) There's not as much risk. So you're going to get less return because there's less risk. That's fun. Some people want to maximize their return, right? Hey, I don't need this money. I want to let it ride for 20 years. So they might want to do new construction or they might want to do a deep discount, highly distressed vacant property that needs, you know, $50,000 per unit to renovate it and turn around because the upside is there. So it just depends on that investor and your level of risk. Right. And most of us fall somewhere in the middle. Jason Hull (55:27) Thank John Casmon (55:43) which is kind of our strategy. figure out your level of risk tolerance, what you're looking for. And sometimes you don't know until you start looking at a Because you might think you're a cashflow person until I show you what cash flows. And you're like, oh, no, I don't want to be in that de
Send a textWe compare city and regional hiring in NSW, dig into a candidate-driven market, and map how VAs and automation are reshaping PM roles. We lay out a practical path to flexible work, stronger culture, and a service model that builds trust in the business, not just one person.• NSW hiring contrasts between city and regional markets• Candidate-driven conditions and persistent PM shortages• Benchmarks for properties per head and why they stall• VAs removing admin layers and redefining field roles• PMs shifting toward account manager responsibilities• Building goodwill through audits and feedback loops• Tech focus on maintenance, tracking, and key management• Flexibility as the top lever for attraction and retention• Outcome-based rules for remote work and coverage• Standards that protect teams and set client expectationsIf you are located in New South Wales and want to connect with Carlie Barnett from Recruit & Consult, reach out to her on our Instagram. PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by MyConnect.Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support.Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit.www.myconnect.com.au This podcast is kindly sponsored by The Efficiency Co.We are a dedicated consultancy, training, and support partner for innovative real estate organisations.Specialising in agency operations, team development and technology integration, we provide the insight, support, and training to maximise your performance.Our toolbox includes 1:1 Coaching for industry pros, 1:1 Personal Strategy Sessions, Team Engagement Workshops and Bespoke Agency ConsultationSupport the show
Feb. 18, 2026 In this week's NARPM podcast episode, host Pete Neubig interviews Trent Bray, who trains Business Development Managers (BDMs) for Property Management Inc. (PMI) franchise partners on the sales process. Bray advises new owners to wait until they are near the break-even point to hire their first BDM, arguing they should first understand the sales process themselves. He emphasizes that property management is a relationship-driven, referral-based business and prefers hiring a salesperson over a marketer to build these networks. Bray suggests BDMs build relationships with real estate agents using platforms like LinkedIn to warm up the connection before in-person meetings, and also recommends networking with mortgage brokers (not lenders) as a secondary, investor-focused referral source.
Send a textWe unpack why self-accountability is the engine for confidence, consistency, and growth in a noisy, fast-paced property management world. We share simple tools to build self-trust, reset quickly, and lead yourself, even without a formal roadmap.• treating accountability as ownership not guilt• building confidence by keeping promises to yourself• taking charge of growth when structures are missing• attitude, presentation, and energy as professional signals• practical tools: weekly goals, Friday reflections, visibility• flipping excuses into priorities and rewarding consistency• resetting fast with honesty and compassion• choosing one small action to build momentumPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is sponsored by Property Insurance Plus.The PIP Advantage for Landlord InsuranceUp to $70,000 contents cover included in our landlords policies14 months cover for just 12 months premium in your first yearFurther discounts when you have three or more properties insured through PIP24/7 Australia-wide claims serviceOnline Real Estate Agent Portal for easy access and managementSupport the show
Jason Hull, the founder and CEO of Door Grow, and Sarah Hull, the COO, discuss the professional lessons learned from the departure of a long-term team member. They describe the experience as bittersweet, acknowledging the torn feeling between being happy for a departing employee who has a great new opportunity and not wanting to lose a valuable team member. You'll Learn (00:00) Bittersweet Departure: Empathy in Leadership (01:03) Maddie's Journey and Role Development at Door Grow (06:33) Security Through Documented Processes (11:08) Confidence in the Door Grow Hiring System (12:44) The "Super System" and Scalability (15:56) The Value of Structure and Culture Quotables "I think that's the first thing about being a leader is not only wanting what's best for you and the business, but truly wanting what's best for your team." "Having processes documented has always given me a sense of security." "The slowest path to growth is to do it alone. So let's grow together." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:02) Hello everybody, I'm Jason Hall. This is Sarah Hall, the founder and CEO and the COO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profits, simplify operations, and we run the leading property management mastermind in the industry with more video testimonials and reviews than any other coach or consultant in the industry. So let's get into the show. All right. So we got some news this past what week from my daughter. I need to get rid of that. OK. We got some news this past week from my daughter, Maddie, that she is leaving. DoorGrow, she got another job offer. And so my oldest daughter has been working for DoorGrow for five years now. Which is wild. And so I remember she called me up from college and she couldn't find a job there. And she later told me the last thing she wanted was to ask me for a job or to work for me at the time. I guess she was just humbled enough that she had to come to me and ask for a job because she's like nobody was hiring around her campus because it was just a college town. Everybody had taken all the jobs and so she asked if she could do some work for me and ⁓ she started doing some graphic design stuff and she was working on her marketing degree and ⁓ she ended up working for us and she's handled all sorts of things. My social media, DoorGrowth social media. graphic design stuff, video editing, podcast editing, ⁓ lots of stuff. Client support. And then we moved her into client success. And so then she was managing client success on our team, helping to retain clients and make sure they're supported. that's, yeah, so she's had quite the journey of growth here at DoorGrow. And she was really nervous to tell us that she was leaving. She was like very concerned about this. And I told her, it's okay, I just want you to be happy. So excited to see her move on to the next thing that she's gonna do. This is like her first job outside of DoorGrow, as far as I know. And so I'm excited for her. ⁓ So we were just thinking like, what are some lessons that we are getting from this experience? And ⁓ yeah, so we thought we'd talk about a few of those things. The first thing is that moment where you go, I'm losing a team member. And you're kind of torn and you're stuck in between, I'm so happy for them and I want this great opportunity for them and I want what's best for them. And also, man, I didn't want to lose them. That happens a lot. And I would say to anyone out there that has experienced something like that, we had a client. Jay Shaw that had an amazing person in his business and this person got their dream job opportunity and came to him and said, hey, I don't know what to do with this. And he did exactly what we said. You have to take it. If you want to take it, want you to take it. I want you to do what you think you need to do and what's going to make you happy and what's going to give you opportunity to learn and grow and challenge yourself and experience different things. Right. So I think that's the first thing about being a leader is not only wanting what's best for you and the business, but truly wanting what's best for your team. Yeah. So that's what, you know, she's my daughter. So of course I want whatever's best for her. Um, one of the things that I realized, one of the things that I've always been particularly good at is identifying personalities. One of the things we wanted to recommend to all of you is that it's really important to understand your team members and their personality. Meaning, like getting to really know what their natural inclination is towards, not what they're skilled at, not what they're already trained at, but where would they naturally gravitate towards if they had had other opportunities. so Maddie's personality type, she's extroverted. naturally. I saw this in her growing up. ⁓ She's very much a feeler. She's ⁓ organized and ⁓ so yeah, so was very clear. Ladybug okay good. I think I on your foot So totally live. All right. So, ⁓ yeah. So what was I talking about? You were talking about ladybug finding, finding the right personality. ⁓ right. Okay. So Maddie and Myers-Briggs would be probably an ENFJ, right? ⁓ they're great at community. They're great at connecting with others. And she was going to school and eventually graduated while working at Door Girl. for like graphic design, marketing related stuff, advertising, and she thought, I'm gonna be a graphic designer. Well, I was like, Maddie, are, like, this is, you're naturally great with people. I'm thinking you should move into client success. We had a team member leave. She started taking over client success and doing the social media and graphic design stuff and things like that and podcast editing. And then, We knew we were gonna scale and so we said, and she knew and she said, well, if I have to pick one role or the other, I think I'll pick client success. And so it's awesome to be able to have that as a father, I think it's super important to understand your kids and to not try to push them into being what you are if you're an entrepreneur, not trying to push them into a certain job or career path in school, but to. move them towards what their natural personality would be inclined to succeed and win at that they would love to do. And so that's what I've done as much as I can with all of my kids. so Maddie, I thought, let's move her into client success for sure. And when we put her into that, eventually she chose that. She really recognized that she had a skill at that and she was really, really great at it. And that allowed her to grow and develop new skills besides just graphic design. ⁓ But yeah, she's learned a lot of different skills at DoorGro. She didn't know how to do video editing. She was very much into graphics and then she started editing our videos for us and figuring it out. And so over the years, she's just developed a whole bunch of skills. She's invaluable, super smart, learns lots of stuff. The other, I think, important lesson that is important, you talked about team members, when they leave and how you freak out. Well, we're not really freaking out. And why? Why are we not freaking out? we're sad to see her go. Sad, happy, bittersweet. A little bit of bittersweet feeling there. we're prepared for any and all of our team members at all times just in case anything happens. And that's one of the things is if they do decide to, for whatever reason, exit their role at your company. we have all of our processes already documented for each of our team members. So now that she's stepping out of that role, it's not like we're back here scrambling going, we have to hurry up and figure out how she's doing things and have her write it down and have her train somebody else and get everything out of her head. All of that already exists, which means that when we hire someone to step into that role, it will be infinitely easier for them because everything that Maddie is doing is already documented. What she does and the steps and the systems and the tools that she uses and how she's doing each thing, it's documented in our system. So that in case a team member or sometimes you have several leave at a time, didn't you have a guy that won the lottery and his whole team left? Somebody called me once. So they lost their whole team because they had an office betting pool with the lottery and they won and everybody quit their jobs. So now you have no team. Yeah. So yeah, very suddenly not likely to happen too often, but no, it is nice. as a, as an entrepreneur, as a founder, as a CEO, having processes documented, which we've had for years and years at door grow. has always given me a sense of security. There's always a sense of anxiety if you don't have those documented that somebody could leave or somebody could be out or get pregnant or be injured or whatever. And move away. Yeah. Take care of a sick family member. Right. Things happen. Life happens. Humans are humans. And so the challenge is if you don't have these things documented and you want them fresh, you want them being used, you want them documented by the people that are actually using them. so Maddie's leaving, so she went and reviewed the processes. Most everything is documented. There were some, she was like, I think we're missing this thing that I've recently started doing, or this little thing needs to be updated a bit. And so she's making some final tweaks to update the processes. But it's every team member's job to keep updated and maintain their processes. So this is why it's very important to have a process system. that is intuitive and easy enough for everybody on the team to use it. And this is why we use what used to be called DoorGrow Flow. We use Flusos and ⁓ F-L-U-S-S-O-S. And it's kind of that in between, it's like flowchart software. It's visual, it's super intuitive and easy. Our team can drag and drop things and build out the process and then they can actually use that process and run it and like work through the workflow. And so it's kind of like a mashup between Lucidchart, Revisio, and Process Street, or Asana, or any sort of checklist system. And checklist systems are not enough. They're just not sufficient enough. They're not clear enough. And ⁓ they're too linear. And there's issues with those. And so we found that this is a superior upgrade from what we used before, which was like Process Street. So having that system that Sarah, who doesn't like tech very much, will go in there and loves using it and updating processes. Maddie can go in and update her own. Giselle and her team can go and tweak or change her process. anybody on the team, and I actually don't even log into it. I don't have to use it, which is the first process system. And we've had several that we've ever used where I don't have to live in it. I don't have to work in it. We've set it up so that if anything needs to be assigned to me, it goes to a role called Jason's assistant. And then the assistant comes to me and says, hey Jason, we need you to do this thing. And so I was able to get myself out from not just having to manage and control and make every process and get really nerdy and build logic and things to hide and show and to the point where I didn't even understand it a year later and then would have to, if it broke, I had to get into it and fix it or weird connections to Zapier and stuff like this. Yeah, it just makes it so much more intuitive. drag and drop and that's been a game changer. So that's something else we realized through this process. It's like we're not really freaking out or concerned. You know, just a little sad Matty. So, all right. So ⁓ anything else? Well, speaking of things that are game changers, let's hear from our sponsor. ⁓ yeah. So today's sponsor is cover pest. Cover Pest is the easy and seamless way to add on-demand pest control to your resident benefits package. Residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free. And property managers love getting their time back and making more revenue per door. Simply put, Cover Pest is the easiest way to handle pest control issues at all your properties. To learn more and to get special DoorGro pricing, visit coverpest.com slash door grow. All right. So that's our sponsor. right. So other lessons or things that we're realizing. ⁓ One, another reason we don't have a bunch of anxiety is that if we ever need to replace a team member, we have an amazing hiring system. This is one of our proprietary pieces of IP that's been a game changer for ourselves. and has allowed us to be able to take care of all of our clients and help them replace entire teams if necessary, help them get that key team member they need that's going to be the game changer to get them to the next level. And that's DoorGrow Hiring and our DoorGrow applicant tracking system. And so this has been a significant tool that we've used for lots of clients and for ourselves to build out our team. And so we confidently know, like we've got a system that's going to get us somebody that is a good culture fit for us that shares our values, which means they won't steal from you. It means there'll be a personality fit for the role because we understand and have engineered the job descriptions for ourselves and for all of our clients so that it attracts or creates interest in the person that is the right personality fit for that particular role. And then skill fit. We have assessments and tools to figure out are they going to be able to develop the skill or do they already have the skill so that we can make sure that we're getting the ultimate hire because one bad hire is easily a 10 grand minimum mistake and probably three months of your time wasted. So being shot in the foot trying to train them and then they leave or you have to fire them, right? So we're really good at BDMs, which is a big need of our clients. We're really good at operators, which is a big need for our clients. so they can get out of the day-to-day operational control of the business and make sure the business is moving forward and build out what we call our super system, people planning a process. So these are some key things that make it not so big of a deal if we lose a team member. We're confident we can get them replaced pretty quickly. We can get them up to speed quickly because of our process and we're going to make a good hire. So, and we're able to get that system built out into our clients' businesses as well, which is A game changer, if you listen to us and you start adding a whole bunch of doors, then that can cause a lot of constraints and issues in your business to come to the forefront. And if you have our super system hiring the process, planning all built in, planning is DoorGrow OS. If you have all these things built in, then your business becomes infinitely scalable and you're not going to get stuck. You can just continually keep growing and adding doors. So cool. ⁓ Any other lessons or things about Maddie? We could, I would say so many good things about Maddie. So I think one of the things too that it just kind of shows when you put the right person in the right role, the results that you get because clients always tell us, Maddie is so great. Maddie is so great. Wow, Maddie is so great at what she does. Wow, I just love Maddie. Yeah. So. that tells us, we already know, but it tells us, hey, this was such a good fit for her. She truly enjoys this. She is great at helping people and she's thriving in a role like that. And I know that she will do great at anything that she decides to do. And I think that's one of the things that was so great is kind of watching that growth and development because when she came on, in the very beginning, was part-time. She was going to school, so she was part-time, and she was dabbling in just little tiny pieces. And then she would do a little bit more, and the hours would increase, and she would take on a few more things, and hours would increase, and then she would take on a few more things. And her role truly developed, and that allowed her growth and development as well, which a lot of times, that's something that great team members are really looking for. Yeah, in the beginning she was like, how do I get out of this job probably? then she was I think she told you, I only want to work with you for what, a year or something? Yeah, yeah. And then I think she kind of realized, hey, there's good culture, there's good environment here. And then eventually she was like, hey, I'm graduating school, I think I really want to work with you guys full time. And so that was really nice. yeah. And I'm sure it's not easy working for your dad sometimes. don't know. So, ⁓ but yeah, it's been awesome having her. And it's been, I'm really going to miss being able to just tell everybody all the time. Cause I get to tell every potential client I talk to during the sales process, if I'm involved, I get to like brag on my daughter, my oldest daughter works for me and she's our head of client success. And I get to just be so proud of her. So. Now I just get to talk and brag about my wife, ⁓ which I always do that as well. So you can't leave too. I gotta be able to brag about somebody. So, all right. I'll stay just so you Just because of that? Okay, all right, good. yeah. But Maddie's amazing, so whoever gets her, who knows, maybe she'll be back. I don't know, Maddie. I don't know, maybe. Maybe she'll be like, hey, know, other companies are just not as amazing as DoorGro. And I didn't realize how terrible most are out there. and then maybe she'll be back, who knows? You know what will be very interesting is seeing a team member that we have get transferred into a different business just to see how things run because a lot of times that's something that people value a lot more than they even realize that they value is, hey, I really enjoy the support that I get here. I really enjoy the culture that we have here and the type of environment that we have here. And I really enjoy how structured things are. even if it's your dream job, if the company just doesn't have things together and you step into a role and all of a sudden you go, wow, everything is on fire here. This is awful. It's sometimes very eye-opening to be able to hop into even something that you think might be perfect. And I think that's one of the things that allows us to keep great people for a long time is really the structure that we provide and the way that we run our company. I would say that that is something that will be interesting to see. I'd like to do a little post interview with her and see how... She'll be like, it's been the best thing ever to not work Because you know what ours is, right? So how is their onboarding process? How is their training process? How is their assimilation process? What is all of that like? Because when you, and vice versa, when you come from a place that had nothing together and all of a sudden you find a place and you go, wow, thank God they have all of this ready to go. It's already. built, just feels very solid, feels very safe, it feels very put together and it's an environment in which team members are truly set up for success and to thrive in a role. that's something that I really believe processes as part of that. It's not fun, it's not sexy, I know that, but it's really something that is so important to have dialed in. so that new team members coming in really feel like, I wasn't just thrown into the mix and told to figure it out. All right. Well, if Maddie sees this, Maddie, I love you, proud of you, and I'm going to miss being able to brag about you, but I'll still brag about you, but brag that you are working at DoorGro and are ahead of client success. So we've got some really big things coming up at DoorGro. We're really excited about the future. We've got a lot of irons in the fire right now, some big things we're working on that I think are going to be a game changer for the industry. And we're really optimistic, really excited. And so stay tuned to see what we're up to. Anything else you want to add before we wrap up? All right. Well, ⁓ for those of you that ever feel stuck or stagnant, you want to take your property management company to the next level, reach out to us at doorgrow.com. We would love to help you. For free training on how to get unlimited free leads, text the word leads to 512-648-4608. That's the word leads to 512-648-4608. Also join our free Facebook community just for property management business owners at doorgrootclub.com. And if you would like to get the best ideas in property management, join our newsletter at doorgroot.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We really appreciate it. Until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone. How do I end this? ⁓ there we go.
When your property management business isn't growing, hiring a salesperson might seem like the obvious solution, but what if that's actually where most owners go wrong… In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull break down why most BDM hires fail, the critical mistakes owners make with commission-only roles, and the exact systems required to make a salesperson successful. They dive into DoorGrow's Three Fits framework, the three non-negotiable ingredients for BDM success, and tease a game-changing new growth model designed to help property managers scale without burnout, bad leads, or broken systems. You'll Learn (00:00) Introduction: The Three Fits for Hiring (01:16) The Challenges of Hiring a Business Development Manager (BDM) (02:42) The Three Key Ingredients for BDM Success (04:40) Mistakes in BDM Compensation: The Commission-Only Pitfall (05:40) The Three Roles of a BDM and the Problem with Buying Leads (09:54) The "Door Machine" Teaser: The Easy Button for Growth (14:39) Advanced Community, AI, and Final Thoughts Quotables "A BDM has zero chance of success if you hire the wrong person." "If they're not all three, they will fail. Or you'll fire them. Or they will leave you because they're not making enough money." "If you do not have the right system to plug a BDM or a salesperson into, you can hire as many of them as you want, and they will still not work." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching company for long-term residential property management entrepreneurs. For over a decade and a half, we brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them at doors. improve pricing, increase profits, simplify operations, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. We're the best. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management, business owners, and their businesses. We want to transform the industry. eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right. So today, we're going to be chatting a little bit about the challenges of getting a business development manager, a BDM, or a salesperson for your property management business that we've seen. Yes. So a lot of times people think, hey, I need to grow my business. and they either don't wanna do it, they don't have the time to do it, or they just want help doing it. And then their go-to is, well, I'll just hire someone to do it, right? What could go wrong? Yeah, and that's where they make their first mistakes. Hiring is tough. Hiring is tough. And so, a BDM has zero chance of success if you hire the wrong person. And so, we... started solving this challenge for our clients by building out a hiring system. We call it door for a hiring. And we focus on what we call the three fits. They gotta be the right culture fit, which means they actually share your values. You can trust them. Because if they don't, aren't a culture fit, they'll steal from you or they'll do something off. And if culture's off, generally everything else goes south. It doesn't work. They have to be the right personality fit, which means they have to have the right personality to be willing and love and be able to do sales. And they have the right skill fit, which means they have to be intellectually capable of developing the skill or they have to have the sales skill already. If they're not all three, they will fail. Or you'll fire them, which is basically because they're failing. Or they will leave you because they're not making enough money. Okay, then once you hire them, assuming you get the right person, there's three key ingredients we found that are critical for BDM success and it's really difficult to get all three of these dialed in. It's even difficult for our clients who we coach to do these three things and so generally we see a lot of other BDM coaching companies they probably do a good job of maybe hiring the right people. My guess is they know how to read disk assessments and they use other tools and they can find good salespeople. but I hear a lot of them fail. Like my brother hired two salespeople from one of these BDM placement coaching companies and he fired both of them. And it probably was my brother's fault. I don't know. Sorry, Brian. But it might've been he just didn't have these three key ingredients in place. They might've been able to have a chance. So these three key ingredients are one, training. And. Basically they have the right strategies and training in order to succeed. Second, they have to have the right accountability. A lot of business owners just are like, here, here's what you do, or they rely on the BDM coaching company to just make it work. And sometimes they just get bad strategy. I don't think anybody has as good a strategy or clever or unique as I do as Dorgo does. We were very innovative on that. I think then ⁓ the third piece is we've got training, we've got then accountability, there has to be transparency, visibility, metrics, things like this. they're being, you you can see where the gaps are, where the problems are. And third, compensation. And so the compensation has to be right. If the compensation structure is off, compensation is incentive. And if the incentive structure is off, either they won't be making enough money, and they'll quit or you'll be paying them maybe too much money in the wrong way and then they get lazy and they're not incentivized to continue because they're making enough money or they're not getting motivated enough to get the results that you need so you'll fire them. There's so many ways compensation gets messed up. A lot of you think, I could just pay them commission only. Then I don't have to pay them anything unless they make money and then they're not motivated or they're not doing the leading actions. and then they fail. So we've just seen a lot of mistakes made there. And I think one of the biggest ones is the idea, well, I'll just pay them commission only. And that's a really nice thought, but in practical application, it's just not a way to set things up to be successful. And the reason is, I know everybody's going, that's what I want. Yes, we can want these things, but... In reality, the problem is that unless someone can start working in your business today and have the ability to close deals this week, then a commission only structure is just not going to work. And what I mean by that is not just, ⁓ no, they can, they can close a deal. They could close a deal right away. Great. do you have a few thousand leads for them to call today? So if they get hired today and they get trained today and then tomorrow they start making calls, do you have a whole list of people that they can call and then close deals as early as like four days later, three days later? Because if the answer to that is no, No, Sarah, I don't have an entire list. If I had an entire list, I would just call them myself and I would just work that list myself. Great. So then what you're doing is you're bringing someone in who can only make money if they close a deal and somehow expecting them, you're expecting them to close a deal, but not providing them with leads to work. So it's essentially saying, all right, I... We'll pay you if you close deals. You can get started today. I don't have a list, a long list. Don't give them 10 people. 10 leads is not good enough. I don't have many leads for you to work. I have some, but I don't have a whole list of leads ready for you to just start working that are already in the system. ⁓ You need to go find the leads and create the connections and the relationships. to get the leads and then you need to build a relationship with them and take them through the entire sales process and then you can close them and that might take two weeks, three weeks, four weeks, two months, three months. So what usually ends up happening on a commission only structure is the BDM, the first month makes zero dollars. So imagine if you did work for an entire month and you made nothing. Would you want to be in that situation? Probably not. But then we're expecting other people to want to be in that situation. And for some people, that is doable. But for the majority of people, that's just not possible. They have bills to pay, they have a mortgage or rent, they have to feed themselves, they might have a family. It's not possible to just say, well, hopefully you figure it out really quickly, even though I'm not going to give you what you need in order to be successful quickly, I hope you figure it out quickly because that's how you'll get paid. And then people wonder, why is no one applying for my job? So the problem, a medium is a little bit unique. Having a property management salesperson, they need to be not just a closer in which you like they just closed deals. They also need to be a setter. They need to be doing outreach and outbound, but they also need to be a networker. They need to be going to networking events, connecting, walking into offices, meeting with people. And so the challenge is if they're a setter, a networker, and ⁓ a closer, they really need to be compensated the way you would compensate all three. we talk about this. There's a YouTube video up where I talk about how to compensate a BDM. Check it out. ⁓ But basically there needs to be a base plus commission and there's a strategy to how to do this correctly. Feel free to check out our video about that. But a lot of people get this wrong. All right, so assuming that you get all of these things dialed in, it's still a struggle for some of our clients to manage their own BDM to do this. I'm going to share, we're going to give you a little sneak peek about something that we have coming up. But first, that's going to be a game changer for this industry. If you struggle to grow, if you tried lots of different lead sources, you tried lots of different programs, we're going to tell you about how DoorGrow will just grow your business for you. as a teaser. But before we do that, I'm going to read a word from our sponsor. So this is our sponsor for today's episode is Blanket. Wait, Blanket. Lior from Blanket. It's his birthday today, which I did not plan. But happy birthday, Lior. Yeah, happy birthday. So by the time this goes live, it'll be past. But for those that watching the live stream, maybe if it goes out today, then cool. All right, here we go. Blanket is a property retention growth platform. that helps property managers stop losing doors, add more revenue, and increase the number of properties they manage, while your clients with a branded investor dashboard and an off-market marketplace, while your team gets all the tools they need to identify owners at risk of churning and powerful systems to help you add more doors. I think Blanket's an awesome platform. You want to keep your properties, even if your clients are kind of like selling, you can keep the property and get other owners into it, and there's a network of owners that will. choose in to being your property management client and take over this property. So I think it's a no-brainer. Everybody should have a blanket. Check it out. Okay. So let's talk about something that's uncomfortable when it comes to growth and sales and hiring a BDM. So a lot of people think that in order to solve their growth problem, they need to hire a salesperson. Okay. Right? Yeah. So they go, okay, well. growth isn't happening, let me just like hire a salesperson because either I don't want to do it or I'm not the right person to do it or I am busy with other things and I just don't have enough time to dedicate to it or maybe I am doing it but it'd be nice to have some extra deals so let me hire somebody else to do it alongside with me and then I can double my growth if there's two of us. Yeah or even worse a lot of people think well I don't need a salesperson I can do it myself I just need more leads. And if you're listening and you're saying that, there's reason why you probably haven't had great growth or significant growth if you haven't and you're saying that. Not all leads are equal. We talk about this a lot. Reach out to us. Just give us a shout out on any social media. Just say leads to us and we'll send you our leads training for free or go to doorgo.com slash leads and watch this training and I break down how to get unlimited leads for free and why not all leads are equal. You don't. have to be paying anyone for leads. In fact, I recommend you don't because it slows down your BDM, it makes your BDM focus on the wrong strategies, and then your BDM is dealing with a lot of cold, unqualified leads from the internet that are the cheapest owners, that are the most difficult to manage, that have the highest operational cost, and are the most price sensitive. And this is why a lot of businesses and property management start to struggle and be unable to scale because of the types of clients and properties and owners that they're taking on. And the sales cycle time takes way longer than what our strategies are, way longer than warm leads. And so you don't want to give your BDM a pile of cold crappy leads from the internet and slow them down. And so they're not able to add easily 10, 20, 30 units a month. They need better strategy. Okay. Okay. So the uncomfortable thing is that if you do not have the right system, to plug a BDM or a salesperson into, you can hire as many of them as you want and they will still not work. So if you're trying to get a BDM in your business and grow the company without the right system in place for that BDM, it essentially is like saying, hey, I want to get in shape and I hired a personal trainer and then he's gonna do all the work. Yeah. Well, you have the right person, but it doesn't alleviate you from being involved and putting in work. So even if you have a BDM, you still have to be involved in it. It's not many times, it's not like, this BDM is just gonna come in and figure everything out and build everything and figure out what to do and how to do things and close the deals and everything's gonna be great. Yeah, normally it's not turnkey at all. I mean, I'll give you an example. I knew of a property management business here in Texas. They have since sold their business, but they had multiple BDMs. They had a whole bunch. They were shelling out a massive amount of money for cold leads and digital marketing. And they were paying for some sort of sales program that was very expensive with one of these big name gurus who I won't mention in sales. strategies and tactics are outdated and old school, pushy sales, manipulation type stuff. And they were just showing up a massive amount of money for client acquisition. It was ridiculous. And it wasn't really that effective. And they ended up selling the business because really the business was, it was just a numbers play. They were trying to stack in a bunch of doors just to get out and they exited. But, and ⁓ you know, on these, This was the CEO, this was somebody that was coaching in the industry, but the margins were really difficult and that was because they were taking on bad doors and bad clients. All right, so what do we want to share today? So what if? We're gonna play the what if game because this is what we did. And actually, this is something we had kicked around for a while and then I was talking actually with John and I said, this is this thought that I had, and what if it worked like this? But then what if we actually do it like this instead? And ⁓ then Jason and I had been kind of chatting about this, and we've developed this idea. I think it's something that we feel like we have to do for this industry. Because... Man, it just gets under my skin so bad when I see property managers doing everything wrong. And when I see them failing. And especially when they're trying so hard and it's still not getting them the results that they want. So what if there was a way to press the easy button and just have growth happen and you don't actually need to be involved in it at all? What if you were able to just have the company grow and you don't need to take any of the action. You don't need to be involved in the growth. You don't need to do any of the strategies. You don't need to buy leads. You really would just be closing a deal, having a conversation with somebody who has already warmed up and ready to go. which is I think what most people want when they say they want leads. Right. They say they want to leads. don't actually, you don't want leads. Let's be real. Easy lay down You don't want a lead because you have to work that lead. What you really want is you want someone to come to you and say, hello, I'm ready to sign up with you. And what do I need to do to make that happen? I get it because I was there. That's, I did not want to do sales in my business. And that was the only way after. I had grown it to a certain point. That was the only way I would sign on a new client is if they came to me and said, hi, I want you to be my property manager, but what do I need to do? Yeah, here, sign this. Here's the agreement. Lay it out. Easy deals. it. So I know that that's what you guys want is you just, you love the actual closing and the pitching of the deal. You don't like all of the other stuff. You don't like the outbound calls and the follow-ups and the scheduling and the rescheduling. and the nurturing and the warming up of the relationship. And a lot of times, networking, sometimes they like it and sometimes they don't. They're like, well, I don't know, I could kind of do that. But it's not really like you're forte. Really, you're like, I would love to just get on calls with people all day who are just ready to go. Yeah. They're just ready to go. So what if that was an option? That would be a game changer for this entire industry. and we would make a ton of money here at DoorGrowl and you, if you're one of our clients, would make a ton of money and it would be a win-win-win for all three parties. the salesperson would also make a ton of money. So with this idea, I feel like we can richen the entire industry, which is exciting to me. We will be creating multi-million dollar business owners with this new offer that we're going to be launching. We're calling it The Door Machine, that's our working title right now. So this is gonna be a game changer for the industry. If you are interested in maybe what this might be, because we don't wanna announce it yet. Yeah, I'm not fully... Then reach out to us. out to us and we're gonna be starting with our clients that have gone through our rapid revamp, where we rehab their business. These are clients that we've cleaned up their branding, their website, their sales pitch, their pricing, their purpose, which is the actual product. ⁓ We're rehabbing, it's like bar rescue for property managers. We're cleaning up the business. We are gonna start with them, because we need all the friction removed from the business. And a lot of your businesses have a lot of friction and a lot of problems and a lot of leaks in the hose, and you're thinking, how do I turn on the hose more? the host has these massive leaks. So we're going to be working with businesses that we've cleaned up the leaks first. They're going to get dibs to this. And so if you're interested in this, come to DoorGrow. We'll show you the leaks. We'll help you clean that up. And then you will be one of the people that can get access to the door machine where basically we give you the doors. We throw the doors at you. You have lay downs and your business can just scale and grow and We are almost like a partner with you. We're involved in the growth of your business and we'll help you grow it. These are doors you wouldn't have gotten otherwise and it's gonna be a no-brainer. So yeah, so reach out and let us know if you're interested. Anything else we wanna say about it? I don't think we're gonna give too much more We're keep it a little close to the best. Right now. Because it's not public yet. we haven't, it's... It hasn't been officially launched. We have chatted with a few of our clients about this so far and all of them said yeah, like I'm in, it. I'll give one other clue about something other than this that we're also doing. We're also going to be launching a new community, an advanced community, leveraging AI, leveraging AI tools, giving access to AI stuff that is going to be, I think, also a game changer for the industry. We're gonna be consolidating our Dorgo Club Facebook group, our Telegram community for clients into one platform that's gonna be a game changer for the industry. And we're figuring out some low dollar price points to get people in to this group so that you can easily get your first 10, 20 units, which would make affording our mastermind program easy, offset, a no-brainer, already paid for basically. And so these are some of the things on the horizon. and I've got some new team members helping me take sales off my plate. And so I'm gonna go deep into the rabbit hole of building all this stuff out. And we've got a really strong vision. think this is gonna be, this coming year for DoorGrow is gonna be one of the biggest, this will be the biggest. I think this year we may make as much money and have as much impact as we've had in the entire life of our business over the last decade and a half. So I think it's gonna be that significant. So I'm excited to see what we're able to create. and I think it's going to be a game changer. We've got some strategies where we're going contrarian in the opposite direction of AI. And we're leveraging AI, but I think the future is human. And I think depth is going to be the key to scalability. And we're going to be applying that to DoorGrow, and we're going to be helping our clients apply that. And it's going to be a game changer because the more AI slop and goop and grossness and junk that's out there because anything can be created now, the more humans are gonna matter if you do it in the right way. You gotta leverage, you gotta use AI. You gotta get on that AI stuff, but you gotta do it in the right way. And where you can use humans, where you should use humans, you gotta go all in on that. that's part of our strategy for the next year and beyond. So stay tuned, it's gonna be amazing. So anything else we should say before wrapping this up? ⁓ Nope, do you wanna talk about the newsletter? What about it? We have a newsletter. I'll mention it in our little outro here. Great. I don't know if that was in there. So I'll mention that. So for those of you that watching, listening, if you've ever felt stuck or stagnant in your property management business, you want to take it to the next level, reach out to us at drover.com. For a free training on how to get unlimited free leads, this leads training, you can just text the word leads to 512-648. Also join our free Facebook community just for property management business owners by going to doorgrohclub.com. And if you would like to get the best ideas in property management, join our newsletter by going to doorgroh.com slash subscribe and get tips, ideas, Sarah writes stuff, I'll write stuff. Like you'll get some really good info from that. And if you found out, if you found this to be even a little bit helpful, any of our episodes, don't forget to subscribe and leave us a review. We'd really appreciate it. helps us reach others and help others. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
Send us a textWe share how remote BDMs now run full pipelines without an office, from cold calling to Zoom appraisals, and why a team approach with local PMs builds trust and speed. We map when to add flexible BDM support, how to protect databases and territories, and what the future of BDM teams looks like.• shifting from office-only to remote BDMs and borderless investors• proving full-cycle onboarding via phone and Zoom• launching a flexible, no-minimum BDM service model• tasks to outsource across CRM, nurture and email marketing• handling in-person requests through PM–BDM teaming• partnering with in-house BDMs as a back-end engine• reviving large, neglected databases with cadence• managing multiple clients, voice and data privacy• the future: remote BDM teams, appointment setting and video appraisals• tiered use cases for small, mid and large agencies• ROI from scaling lead generation across servicesNatasha at mybdm.com.auwww.mybdm.com.auWe have Facebook and Instagram. Feel free to reach outPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. Detector Inspector | Safer Homes This podcast is sponsored by Property Assist.Business owners are building their rental portfolios faster than ever and Property Managers can't possibly do it all!Keep your property managers doing what they love and outsource the things they don't to a company that thrives on positive feedback and guarantees a premium personalised servicewww.propertyassistwa.com.auSupport the show
Send us a textWe sit down with Kallista Tzirvelakis of KPM Resolve to unpack the real work of temping in property management, from month-long assignments to inbox triage and after-hours coverage. We share practical rules for Christmas shutdowns, boundary setting, and how to keep trust anchored to the agency, not one person.• why temps protect portfolios and team wellbeing• when to use temps for leave, recruitment and training• realistic durations and expectations for temp assignments• Christmas shutdown coverage that respects real leave• after-hours options that reduce burnout and risk• triaging a new portfolio starting with arrears• inbox management from oldest-first with urgent scans• phone-first communication followed by email records• shifting client trust from PM to agency continuity• how to announce staff changes without drama• growth plans for regional temp coverage and capacityConnect with Kallista Tzirvelakis at kallista@kpmresolve.com.auPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. Detector Inspector | Safer Homes This podcast is sponsored by Property Assist.Business owners are building their rental portfolios faster than ever and Property Managers can't possibly do it all!Keep your property managers doing what they love and outsource the things they don't to a company that thrives on positive feedback and guarantees a premium personalised servicewww.propertyassistwa.com.auSupport the show
Send us a textWe explore how Human Design can improve hiring, workflow, and wellbeing in property management by aligning roles with natural energy and decision styles. Tania Tebbit shares practical ways to spot misalignment, avoid burnout, and change team culture through simple scripts and clearer choices.• five Human Design types and what they do best• strategy vs authority and why decisions stall• emotional waves vs sacral gut responses• practical scripts for client options and faster approvals• spotting signature emotions as misalignment signals• role design for variety, depth, and focused bursts• building trust so people share what lights them up• simple team rituals that reduce friction and burnout• how ancient models map to modern teamsPlease reach out to Tania, go to a website and take a look at this the human design for yourself personally. But equally if you're looking for a workshop in your office, this would be a fantastic idea to do with your team as well.PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. Detector Inspector | Safer Homes This podcast is sponsored by Property Assist.Business owners are building their rental portfolios faster than ever and Property Managers can't possibly do it all!Keep your property managers doing what they love and outsource the things they don't to a company that thrives on positive feedback and guarantees a premium personalised servicewww.propertyassistwa.com.auSupport the show
This episode is one of our most downloaded for a reason! I'm joined by Kasey McDonald, QLD State Manager at CoreLogic, who brings over 27 years of real estate expertise to the table. We dive into how property managers and BDMs can leverage data to grow their rent roll, improve client relationships, and stand out in a competitive market. Kasey shares practical, real-world strategies that prove growth isn't just about working harder–it's about working smarter. If you're ready to future-proof your business and unlock new opportunities, this episode is a must-listen!Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Kasey McDonald:https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=aukamcdonald-au@corelogic.comhttps://www.corelogic.com.au/https://www.facebook.com/corelogicaustralia/https://www.instagram.com/corelogicau/?hl=en
Many property management entrepreneurs who want to grow their businesses do not personally enjoy being a salesperson or BDM (business development manager). If you are in this situation, you might know that you need to hire a BDM… but do you have the resources and time to do so? In this quick episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share a sneak peek of the Door Machine™, a program where DoorGrow vets, hires, trains, and supports rockstar property management BDMs to grow your business for you. You'll Learn [1:39] How to Automate Growing Your Property Management Business Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, what's up everybody? This is Jason Hull and Sarah Hull with the DoorGrow Show. So we're gonna skip the intro today because it is the day after Thanksgiving. It's Black Friday when we're recording this. We do have a Black Friday deal, but you probably already missed out on it, because you probably might not have been paying attention, or if you got it, congratulations. But we do have something in the works we wanted to talk about that I think is gonna be a game changer, really cool. And I'll tell you about it in just a second. But before we do that, Quick word from our sponsor, which is Vendoroo. Many of you tell me maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendoroo has achieved. They're cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal and learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees you up to focus on critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well-deserved break. Over half the room at last year's DoorGrow Live conference signed up with Vendero, right then and there. A year later, they're not just satisfied, they're raving. about how Vendoroo has transformed their business. So don't let maintenance drag you down. Step up your property management game with Vendoroo. Visit vendoroo.ai/doorgrow today and make this the last maintenance hire you'll ever need. All right. Let's get into it. So the exciting news that we wanted to talk about is we have this new thing called. Oh, I don't know what we're going it. We're going to call it the DoorGrow Money machine. Door machine. The door, okay, was, the money machine is the same. It's basically a money machine for your business. We're calling it the door machine. Why? Because this is a system that we're installing in your business that brings you money. Basically, we've seen a lot of challenges. People try hiring or struggle to hire a BDM. They try to get, find somebody to do sales for their business and they struggle to keep this person accountable. They struggle to find the right person. we've got the hiring down. So we're placing BDMs into businesses. And sometimes they work out because the business owner is engaged, they support them, they know how to train them and it works out. But sometimes the BDM could be great, but the business owner isn't keeping them accountable. They don't know whether the BDM is doing a good job or not. They just don't know how to best support them or train them. So the challenge is that we wanted to solve is how could we put a BDM into a business, but that BDM is accountable to us. Like we're responsible for them. That BDM has to be paid by us, we figured out. Like if we're gonna control them and get them to do the right things and get them to have the right incentives, the right training, we need to be in control of it because when our clients, a lot of the business owners are in control of these BDMs, they fall short of doing a good job at training them, keeping them accountable, supporting them, et cetera. because you're busy, you have a lot of stuff on your plate. You don't have time to babysit a new BDM. Right. A of yeah. And a lot of times you're getting a BDM because you maybe aren't good at sales or you don't enjoy it. So you trying to train them is kind of like the blind leading the blind. And so we're going to help with this. that's... ⁓ say too much more than that because we're still figuring out the details. We did give a very very sneak preview to one of our clients who before we even got done explaining it he said like eight times he's like I'm in. Yeah just sign me up. sign me Take my money, do it. So he's like yeah I think we're on the right track and it's going to be revolutionary to the industry and the BDM side specifically which I'm really excited about. I'm tired of seeing broke property managers and I'm tired of seeing property managers struggle with hiring. So I think we're just going to step in and fix it. This is the announcement. So by the time you hear this recording or if you see this live, reach out to us and say, hey, I want to hear about the DoorGrow door. What is it? Engine? Machine. DoorGrow door machine. So find out about the door machine. Yeah. money machine, maybe it'll be the money machine. But ask us about the machine, right? And we'll know what you're talking about. And we can let you know the details and I think it'll be pretty exciting. this will be a game changer. It lowers your risk and it helps us make money, you make money, BDM make money. It's a win-win-win for everybody. All right, that's our sneak peek. We are thankful for you all. Thank you for your support. Thank you for... and caring about what we do. Thank you for changing the industry. And I am really excited to do more of that. That's what we're all about here. those of you that are along for the crazy ride in the property management industry, we appreciate it. All right, that's it. Until next time to our mutual growth. Bye everyone.
This most replayed episode features Samantha Priddis, a standout BDM who's proving that growth is absolutely possible–even in a slowing market. As vacancy rates rise and investor urgency cools, many property managers are left questioning their next move. Samantha shares how her relationship-first mindset, clear and honest communication, and next-level organisation are helping her continue to grow and support landlords through uncertain times. Her approach is a refreshing reminder that with the right mindset and systems, success isn't just possible–it's sustainable. If you're feeling stuck or unsure how to grow right now, this episode is your spark to think differently, act confidently, and shift into a smarter growth strategy.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Samantha Priddishttps://samanthapriddis.com/https://www.instagram.com/samantha_priddis/https://www.linkedin.com/in/samantha-priddis-investor-consultant-property-manager-b24299234/
• Sponsor talk about Modern Plumbing and finding a swollen kitchen pipe • Friday Free Show kickoff with old-school Tom & Dan vibe • Out-of-town BDMs arriving for weekend events • Certified Best Roofing and Tom the Mime announced for Beer Fest • Florida site blocks leading Tom to Surfshark VPN and jokes about regional porn • Surfshark promo compared to other VPNs • Daniel preparing for a concert while battling baseline anxiety • Judson's Live described as intimate; past News Junkie roast mentioned • Stress over leaving Jimmy's show early and short radio segments • Caffeine warnings, energy-drink jokes, and night-before anxiety • Positive Jimmy-show feedback before rushing to Judson's • Daniel attending alone, front-row, ordering sliders, interacting with listeners • Jordan Foley performing with surprises, duet with his wife • Daniel's iPhone alarm blasting during her solo despite silent mode • Panic trying to stop the alarm; audience noticing; intense embarrassment • Debate on apologizing vs. moving on • Doctors profiling patients for pain meds; pill-prescribing inconsistencies • Andrea calling in about skin cancer diagnosis and surgeries • Mohs procedure details, emotional stress, reconstruction choice, stitch recovery • Joke about hiding OxyContin; reminder of addiction risks • Documentary discussion kickoff after break • Cadillac Pat's "treasure" mix-up with founder photo and legal threats • Viral Kevin Spacey "homeless" headline debunked • Eddie Murphy documentary talk: age, talent, career, eccentricities, fame • Comparison to Chappelle and modern fragmented stardom • Nate Bargatze's proposed "NateLand" and passion-project pitfalls • Eddie Murphy's multi-character roles, disciplined childhood, avoiding vices • SNL tensions, Bill Murray stories, past controversies • Bad national anthem performance found online; hosts try to contact singer • Discussion of stage fright and famous anthem flubs • New documentary on dangerous neighbors and intro to Hate Thy Neighbor segment • Listener Cara's story: elderly neighbors, alcoholic daughter, grifter takeover, drug den, SWAT raids, abandoned house, trapped dog, eventual cleanup • Reflection on neighbor feuds, escalation, and Dan's dad vs. Mike Frye • E-bike bans at schools and crackdown comparisons • Notes on regulation vs. freedom and local enforcement differences • Updates to the T&D app and website • Tesla driving modes including Mad Max; safety debate and feature removals • Waffle House "tactical breakfast" voicemail • Toilet-seat gasket debate and bathroom-hygiene jokes • Caller comparing Tom & Dan to Chevy Chase and Paul Simon; bass-solo gripe • Final push for Beer Fest and Sofas & Suds; thanks to travelers and long-running event clarification ### Social Media: https://tomanddan.com | https://twitter.com/tomanddanlive | https://facebook.com/amediocretime | https://instagram.com/tomanddanlive Where to Find the Show: https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682 | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw | https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/ Tom & Dan on Real Radio 104.1: https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990 | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s | https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/ Exclusive Content: https://tomanddan.com/registration Merch: https://tomanddan.myshopify.com/
Do you enjoy property management? It's often a thankless industry, and it's easy for property management business owners and their team members to become unhappy and burnt out. In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Ashleigh Goodchild, the voice behind PM Collective, to explore what it really takes to build a property management career that you can enjoy. You'll Learn [01:06] Importance of Having Support [08:01] Community-Led Learning for Property Managers [15:07] Structured Management vs. Random Leadership [21:36] People-Centric Property Management [32:41] Making the Invisible Visible Quotables "There's so much help available out there. And a lot of times we just don't ask as entrepreneurs." "The slowest path to growth is to do it alone." "A lot of people don't actually see what we do. And I think that's where you've got the opportunity." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Ashleigh Goodchild (00:00) Generally churn rate and loss rate for businesses can range anywhere between 15 and 30%. Our office is sitting at about 5%. we've got 1200 doors, to have that 5 % churn rate actually considered really great. Jason Hull - DoorGrow (00:05) Yeah. Welcome everybody. I am Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. We've talked to thousands of property managers, helped them add hundreds of doors, help them increase profit, simplify operations, get themselves out of the business more and more. And we believe the good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. We are on a mission to transform property management business owners. and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. So my guest today is Ashleigh Goodchild. Welcome. She's the voice behind PM Collective, the art of property management. together, we're going to explore what it really takes to build a property management career that you can enjoy covering the balance between structured management and random leadership, how to create workplaces people actually want to stay in, and Ashleigh's vision for a more human, less transactional industry. So Ashleigh, welcome to the show. Ashleigh Goodchild (01:35) Thank you so much for having me. Jason Hull - DoorGrow (01:37) So let's give us a little bit of background on you for those that don't know you yet, that maybe you're listening. How did you get into entrepreneurism? How did you get into doing what you're doing now? Give us some of the backstory. Ashleigh Goodchild (01:52) Yeah, so I started real estate back when I was 18 and like many people just falling into it and I was placed into an office that had a business owner, one was an air hostess and one was a pilot and really had no idea of how to run the business. So at that age of 18 and not knowing any better, I just jumped straight into the business and started helping them quite a lot. And then As I went on in my career, I then started my business, SoCo Realty, when I was 23. So I've had that business for 20 years and I've had a very blessed property management and business ownership life. I do say though that when I was 23 and when I started the business, I don't think it would have mattered what I was doing. It wasn't actually about the property management. It was actually probably about business ownership that I was drawn to. And I think I always say, even if I was a hairdresser at 23, it would have been a hairdresser shop that I opened up, just happened to be working in property management. So I've been running that and I've had a very blessed property management life. I always feel a little bit guilty when people talk about the roller coaster of their property management businesses, because I don't feel like I've had that. Or if I have, I sort of feel like maybe I just didn't sweat the small stuff. And so that led me into... Jason Hull - DoorGrow (02:50) Yeah. Yeah. Ashleigh Goodchild (03:10) running and founding PM Collective, which was bringing in a peer-to-peer mentorship and training Australia-wide where we run 200 coffee and conversations every year. And we really support each other in the industry just by that casual learning from each other. Jason Hull - DoorGrow (03:27) That's awesome. So they're getting together, hanging out with each other, sharing ideas, and you're kind of the facilitator in this. Ashleigh Goodchild (03:35) Yeah, we do it Australia wide. have loads of hosts around Australia. So other people like myself who want to give back. So it's a great opportunity for people to give back. We've actually run a couple over in the US as well. And we have just had one in New Zealand. So the idea is that it allows people in the industry who have been in for a long time, like I said, to give back to the industry and help the the younger ones that are coming in to really learn to enjoy the career as well. So it's really great. Jason Hull - DoorGrow (04:04) Yeah, you know, it's amazing how much help is available and how willing people are to help. Yeah, I'm reading a book right now by Simon Squibb, I believe is his name, something like that. And it's it's about like following your dream and having a dream. But he said he created an organization that. I guess over in the UK, but he created this organization that allowed people to either help. fun people's dreams or for people to get their dreams launched. And he said that they had way more people. He thought everybody would be wanting to get the dream and their own dream met. He said they had way more people offering to help those that had a dream. And so, and he was talking about how much help is available. So. There's so much help available out there. And a lot of times we just don't ask as entrepreneurs. know, there's this funny thing that when we start out as an entrepreneur, we've kind of come through this whole world where we're such a minority, because most people on the planet are not entrepreneurial currently. And so we get a lot of feedback that we're weird or that we're different or that we're strange. And so we learn to kind of isolate. We start to recognize, I'm different and there isn't a lot of help or support. which is kind of an inaccurate viewpoint, but we kind of view ourselves as an island. And then we start our journey as an entrepreneur and we usually think we're gonna do it all ourselves. We're gonna read the right books and watch YouTube videos and we wear it as a badge of honor. I'm gonna get this thing started and do it all alone. that's, as I say at the end of my podcast each episode, that's the slowest path to growth is to do it alone. Ashleigh Goodchild (05:40) I think as well, like we find that a lot of people are really great at their jobs. They're either, you know, great property managers, great BDMs, and they have people around them that say, you know, you're so good at what you do, you should go open up your own business. And I don't think people actually realize there is, it can be really hard to start your business. I mean, you've got the logistics side of things, but you just assume the phone's going to keep calling and start calling as soon as you're out on your own. Jason Hull - DoorGrow (06:02) Yeah. Ashleigh Goodchild (06:09) And I think that that's one of the biggest things that I see people underestimate. And so to be able to give them that support and not be forced to sell their business because it's just got too stressful. I've got one of my clients where she had her own property management business when she was in her twenties. And she ended up selling it because it was just too much to handle at that age. She didn't have the support, you know, 10, 15 years ago. Jason Hull - DoorGrow (06:14) Yeah. Yeah. Ashleigh Goodchild (06:36) And I remember her saying, I wish PM Collective was around because I wouldn't have sold my business. But now I can have the stamina for my business because I've got that support around me. So I think that that's where I'm seeing a really big gap. people who think, you know, people who are great at their job, which means that they think they're going to be great at business ownership, which is not always the case as well. Jason Hull - DoorGrow (06:57) Yeah, there's a great book on that exact subject. It's called the E-Myth, the E-Myth Revisited. And in this book, E is entrepreneur, it's entrepreneur myth. And basically the summary of the whole book is if you think you, if you've learned how to do the technician level work, you like you have learned how to bake really great cakes. The myth is that now you think, well, I could go start a business and start a bakery making cakes. But a business involves a lot more. A business involves marketing, sales, accounting, you know, a lot of different stuff that is outside the skill set of baking a cake. And so the same thing with property management. Some people are like, I've managed properties for a while, or I've done business development for a property management company, done sales for a while. And they think I could now go start a business doing this. And that's the technician level work. That's not the business ownership type of stuff. then that's where things get a little more difficult. Yeah. Ashleigh Goodchild (07:57) read that book it's actually a really great one for newbies in the business. Jason Hull - DoorGrow (08:01) Yeah, yeah. So yeah, I love that. So how does the PM collective work? How are you getting people together? How do you facilitate this? What does a typical meetup look like? How do you make these connections? Ashleigh Goodchild (08:13) Yeah, so we very much just have hosts that reach out to us and they see a gap in their location. And then they just give me, they have to give me three dates, times and locations. And I just set them up online for them. So it's relatively easy for the host. Everyone just rocks up. It's very, very casual. They grab their own coffee, they take a seat and the host is there just to sort of welcome everyone and sort of facilitate it to a certain point. We have the groups, they can range anywhere in size between four people to 20 people. And to be honest, even the groups of four, I find are so important because I find that the intimate conversations are so much stronger in those small groups and people really open up. And the conversation could be about anything. It could be about... certain products that we're using. might be about some subscriptions. It might be about what's currently not working, what demos we've had, what problems we've had. And I find in that smaller group, people definitely open up a lot more and get that real, really good support that they need. Sometimes it's we chat on a personal level. Again, that comes down to people that are personally happy, I believe make the best. employees and their best employers. And it's really important that we look after people's personal state and having those personal conversations and those opportunities to vent, think are incredibly important in that environment as well. And then we have a big mixture. So we've got some groups where we get a lot of BDMs come along, some where it's just the solo printers, some where it's the referring partners, they sort of just all find their own vibe. But one of the biggest things that has been really important is that consistency. So knowing the for the public to know that we're going to show up every single month at this location. And we're here if and when you need us. That consistency is really important. So really casual, you don't need to buy a ticket or anything like that. And I think that really what's made them successful though is that consistency. Jason Hull - DoorGrow (10:15) Got it. So is how does the PM collective have the bandwidth to facilitate this? How do you guys make money? How does that work? Ashleigh Goodchild (10:23) So we don't, we sort of run it as a bit of a not-for-profit, even though it's not registered as a not-for-profit. So the purpose is very much community-led learning. And I guess on a personal level, I run my own business, my own real estate business. So for me, that's my bread and butter, and this is really what's considered my passion project. So this is sort of more my legacy, I guess. And, you know, I've got the time and the energy. Jason Hull - DoorGrow (10:27) Okay. Ashleigh Goodchild (10:48) to and the love to do it. So that's what I do. We have got great sponsors who help support our podcast and cover the cost for the membership and things like that. And we've got a membership base, which would be say, I guess on the smaller medium size. And over time that will grow. But for now, the support is really where it's at and we're driven by that with no need. for any strong monetary value coming through at the moment. That might change in 10 years, but for now and the last five years, it's been perfect. Jason Hull - DoorGrow (11:19) Well, mean, it sounds like the people that are really giving to this community like yourself probably have some of the healthiest businesses because the people that are in over their head don't have time to go hang out or go to lunch or to meet up with people. so, you know, that, and that, you know, that allows people to come in that maybe they're are struggling to meet and hang out with people that are in a healthier place and kind of lend them a hand up. Right. So. Ashleigh Goodchild (11:32) No. It's interesting because in Australia, we've got what we call CPD points. don't know if you've got them, where they're like compulsory development points that you've got to do to hold your registration. and our events, they are not CPD registered, which means that people don't come along because they are coming because they just have to be registered and they just have to do so many points. They come because they actually want to come along. Jason Hull - DoorGrow (11:57) Okay. Yeah. Ashleigh Goodchild (12:12) And I think you'll find that that has made a massive difference with the vibe. Like we had an event the other night, because we sort of run the separate events as well. And, you know, everyone comes along, they're catching up, they haven't seen each other for a couple of months. And it really feels like someone's birthday party. But the important thing is that people are there because they want to, not because they're going to get a CPD point attached to it. And you really can feel that difference in the vibe. Jason Hull - DoorGrow (12:37) Got it. Okay, well, let's take, I'm gonna do a quick word from our sponsors. This will be relevant. If you are a property management business owner, you're tired of getting tangled up in numbers, KRS SmartBooks has your back. They specialize in property bookkeeping for small to mid-sized managers who'd rather focus on, well, managing. So with over 15 years of experience in real estate, accounting, they're pros in Appfolio Yardi and all the top property software. Trust them to make your monthly reports hassle free so you can get back to what really matters running your business. Head over to KRSbooks.com to book your free discovery call. And so maybe that'll help you have a little more time to get back to the property management community. All right. So back to what we were talking about, Ashleigh. I love, I love this idea. I love that you've facilitated this vehicle for everybody to get together. You just, resonate positivity and I'm sure that kind of sets the tone for the group that people are kind of attracted to. And I've been part of groups where the leaders are very positive and it's just a different category and group of people. There's a lot of people that are helpful, positive. I'm in masterminds like that. And then there's others where the leader is more kind of like a dictator cult leader and like, it's just a very different environment. And there's a lot of guilt and a lot of shame and stuff like this, right? and, I've been in some men's programs and things like that that were like that. And it's just, you know, it's a totally different environment. So you've created, and so this is really, I think a strong Testament to you. How many, how many people are involved in this throughout Australia and beyond. Ashleigh Goodchild (14:13) should know the answer to that and I don't. And I would probably say there would be around 20 hosts around Australia. So 20 people, have started having visionary leaders in each state and to help sort of help me control the states. But yeah, about 20 hosts. But then like I've got, for example, an audio summit coming up. Jason Hull - DoorGrow (14:21) Wow, OK. Yeah. Ashleigh Goodchild (14:37) And that's got 17 leaders in Australia doing an audio summit for me. And we're doing 17 days of tips and tricks. So there is a lot of people that make up all of this, a lot of other coaches and trainers that give their time and their knowledge as well to it. So it really is a big project. in total, I'd say there's probably about a good 40, 50 people from coaches, trainers, leaders. who facilitates some sort of knowledge base for me on all these events. So pretty lucky. Jason Hull - DoorGrow (15:07) So describe to me the difference between structured management and random leadership. Ashleigh Goodchild (15:13) Yeah, so that's something that I practice inside my real estate at SoCo. And one thing that I've learned from other people and other leaders is when we do, obviously you need structured management, in terms of processes and procedures and all of that, and that's fine. But when it comes to leadership, sort of what you talking before about the dictatorship, I feel like I probably practice servant leadership a lot more. practice servant leadership at SoCo, which is the real estate, and I practice servant leadership in PM Collective. And very much I do picture myself or feel that I'm a leader from the bottom and that you just tell me what you need and I will deliver it for you. So I do that both in PM Collective and SoCo. And that's where the support comes from. The random leadership, I think, has been something that has really helped me keep long term staff. I'm known in the industry for having a long term team. anywhere between sort of seven years and 15 years average for property managers, which is great. And one of the things I would say have helped me and I have to say I haven't done this on purpose. It's just the way that I've done it. And I now I reflect back on it. I can see how it's worked. And if we were to every single year, give our team a Christmas bonus every single year, they're going to expect that. And if one year you don't do it because you can't afford it or something's changed, people are going to start getting a little bit ticked off because it's like, where's my bonus? get one every year. And I think the same goes with the Jason Hull - DoorGrow (16:52) become expected. Ashleigh Goodchild (16:54) very much expected. And I think when we start getting, creating expectations with our team, that's when we can start getting a little bit of conflict. And I've seen it in a lot of agencies. So where I, I, I think what I think works really well is things like we might as an office randomly buy someone a coffee, or we might just randomly say, Hey, let's go out for lunch, or randomly, we'll do a Christmas bonus randomly. We might shout everyone a voucher for a massage. All of those random things mean so much more to your staff and they appreciate it so much more. Even if it was that $5 coffee or that random walk or that random time that you're giving, I just find that that doesn't set up expectations and people appreciate those little things a lot more. And like I said, it's not something that I went and said to myself, this is how I'm gonna manage my team. It's something that I just did naturally, probably because I'm a little bit scatty and I probably was, you know, not very good at keeping things consistent. But now that I look back on it and I can see that that 100 % has played a massive part in creating a really healthy long-term team. Jason Hull - DoorGrow (18:07) Yeah, that makes a lot of sense. know, yeah, giving gifts means a lot more or giving experiences or doing things means a lot more than, you know, than just a bonus that they're expecting at the end of the year. And most people aren't actually money motivated. BDMs usually probably should be a little bit and maybe entrepreneurs, but that's the mistake entrepreneurs make is that we assume everybody else likes money as much as we do. A lot of times. And so we try to bonus people or reward people or motivate people with money. And a lot of times that backfires. And because most people aren't money motivated or money driven, know entrepreneurs listening right now are like, what? That makes no sense. I don't understand it, but yeah. Ashleigh Goodchild (18:48) I think a lot of businesses as well, they try to manage their team by textbook and you know, the textbook says, we should give people their birthdays off or a textbook says we should, you know, we should do a bonus at Christmas or whatever it might be. But I think, you know, really getting to know each person and I know who in my team values me sitting down and talking to them and asking them how their weekend was. However, if I went and did that to someone else in the team. That'd be like, you just go away. I'm trying to work here. And I, I, I, yeah, I know what, what each person needs to be happy. One thing that I found more recently is that if your team can have a hobby, that is probably the biggest thing to create a happy team and hobbies prevent burnout. And I think that when we get a lot of people in the industry where all they do is work and family, work and family, they don't have anything in between. And so like one of my girls, she loves to play golf. She really young girl, 21 years old, plays golf semi-professionally. And she had asked whether she can start having some private coaching on Tuesday afternoons. So she was going to come in a few hours early. And I was like, absolutely no problems at all. Because if I give her that Tuesday afternoon off to go play golf, there's something else that she loves. I just find that, you know, people have to have other things they love just besides, yeah, besides the work and family. And that's something that I feel like I really try to encourage with everyone in industry is find a hobby if you're feeling stressed. And you know, and a hobby is not, you know, reading a book or something like that. It's actually like playing pickleball or netball or coaching a team or it's something specific. Jason Hull - DoorGrow (20:37) Got it. OK, so you're encouraging team members to have hobbies. And that allows them to maybe have a little bit more to bring to the table in terms of energy and life, it sounds like. Yeah. Ashleigh Goodchild (20:42) 100 % Yeah, yeah, it just allows them to enjoy enjoy work. And like I said before, you've got to have them they need to have a happy home life for them to perform well for your clients. It's really, really important. You can't, you can't have them having a tough personal life at all that's going to affect you and your clients. Jason Hull - DoorGrow (21:10) Got it. Yeah. Yeah. There's a, there's a really good book called giftology by John Rulin. And he talks about the benefit of giving gifts, gift giving, to basically for almost as marketing or do increase referrals or to increase retention. But the same thing applies to team members. These doing these random things, sounds like a really solid idea. And then also encouraging hobbies I think could be really beneficial. So, So explain your vision for a more human and less transactional industry. Ashleigh Goodchild (21:43) So in Australia, have starting to become quite reliant on our offshore staff and our offshore team. And I'm assuming that that's everywhere. Would that be the same with your businesses? Jason Hull - DoorGrow (21:55) Yeah. Yeah, I would say so. There's a lot of people that are hiring VAs in the Philippines or Mexico for sure. Ashleigh Goodchild (22:02) Yeah, I mean, and whether it's part of your business plan or not, you know, I fully respect that. But what we've found in businesses is that by passing on the transactional work to our offshore team, and transactional, mean, collecting the rent, arranging maintenance, sending out inspection letters, you know, all of that sort of admin tasks, we're finding that that's really not where the value of a property manager or business owner is anymore. Jason Hull - DoorGrow (22:19) Mm-hmm. Ashleigh Goodchild (22:31) And so what we need to do is to move our skillset into more of a consulting role. We currently have been doing for a number of couple of years and I teach this a lot to other officers is what we call an annual investor audit. So our annual investor audits, they are 30 minute consults with every client and we are going diving straight into all the holistic side of their property because we need to make sure as a business that our clients are emotionally well and financially well. If they're emotionally and financially well, they're going to keep their investment property. The minute that they're stressed and not making money is the minute that they sell. And obviously that's not what we want in the businesses. So to do that by checking in with them, we are talking to them about any red flags we see with their tenancy with their rent or their inspections. Jason Hull - DoorGrow (23:10) Yeah. Ashleigh Goodchild (23:27) We're talking them through and helping them understand what level of maintenance is considered normal or excessive in their property. If they're not spending enough maintenance, we're talking to them about ideas they've got for future renovations. We're talking to them about what their mortgage rates doing, how are they feeling? Are they positively geared or negatively geared? Is there any circumstance that's coming up in the next 12 months that we should make a note of that might cause them a little bit of stress? We are... Talking about all of those things on a real conversational level and it allows us to pick up trends of what that client's plans are. Are they planning on building a portfolio? Are they planning on selling in six months? Are we going as an office to see a huge wave of clients starting to sell? Is that something we need to protect that, you know, as an asset in our business? And so when we start getting into that consultancy role, it's no different to your accountant organizing a tax planning meeting. you know, in April, for example, that's exactly what we're doing. And we are planting seeds for that client so that they're never surprised when we call them up to say, Hey, your rent's gone backwards, or you got to spend $10,000 on the property. And that has been incredible. It's not only been something that's helped our churn rate. Generally in Australia, churn rate and loss rate for businesses can range anywhere between sort of 15 and 30%. Our office is sitting at about 5%. For it so for a large, a large office with we've got 1200 doors, to have that sort of 5 % churn rate is is actually considered really great. And I do put that down to the annual investor audits. And in addition, though, it allows the business owner Jason Hull - DoorGrow (24:52) Yeah. Ashleigh Goodchild (25:10) to take control of their asset and not to have to maintain that relationship. Because at the end of the day, I'm very passionate about that that client is my client as the business owner. And I need to keep that relationship up. And if I put all of that responsibility onto the property manager and my property manager leaves, I've got a risk that that client is going to follow the property manager. So that's a little bit of my of the importance and responsibility I take as a business owner. So they have been an incredible game changer for retention, but it's also helped uncover new business opportunities because when we've done these for our clients, we've never sort of asked them, do you have any properties? But so many clients have actually said to us, that was so good. Can you do it for my other property? And I'm like, sure. Where's your other property? and got the address and we've subsequently got the business of the because the other agencies weren't doing it. So obviously over time, more offices will start doing it. But that's just a great example of elevating the human side of property management. And we started introducing these in our business, like I said, a couple of years ago, I now teach them to other agencies around Australia. And then as soon as we can get, you know, a really good percentage of businesses, all bringing these in as just a natural part of the business, then we will that's how we see the industry elevate. And then that's just going to be considered a normal thing like checking rent arrears. And so that's really my vision to, to bring in things like that. I've been trialing, I do a lot of like mirroring in the business. So I trial things in my business first. And if it works, I will put it out to the industry. the other trial that I did was, which actually didn't work. And, it was about, I had a junior property manager and we had a lot of clients that we were losing from, from fees from owners being fee driven. And I thought to myself a little bit like a hairdresser. You've got a junior apprentice to cut your hair. You've got a senior stylist or you've got the director. And I thought to myself, I'm actually going to do a fee schedule with a junior rate. So if you want to, if you're fee driven and you want a junior to look after your property with less than one year experience, this is the fee. And if you want a senior, this is the fee. Now I thought that everybody would jump at the junior fee schedule because everyone seemed to be fee driven. What was so interesting is I did this trial for 12 months and I probably had 3%, maybe 2 % of clients actually say, I'll go with the junior fee schedule. Every single person said, thanks, but I think I'll stick with a senior. And I think that that's a great example to showcase that investors do want the experience. They want the peace of mind. And we all thought they wanted cheap fee schedules, but when given the opportunity for the cheap fee schedule with a junior, they didn't take it. So I thought that that was a really good example. Yeah, I know. Jason Hull - DoorGrow (27:49) Mm-hmm. yeah. I could talk about that for an hour. We've tested a lot of stuff on pricing. Ashleigh Goodchild (28:10) But it was just a great test to do. I trialed it, it didn't work. So I've gone to the industry and I've said, given it ago, it hasn't worked. I'm now trialing a second option with fee schedules. And hopefully that works because I just feel like the industry needs to move just from the same fee schedules we've been doing for 20 years. It really is something that needs to be done there. So that's my next mission. Jason Hull - DoorGrow (28:14) Yeah. Yeah, I love it. I love the experimentation. So cool thing about my position is I get hundreds of guinea pigs. And so I do all sorts of testing. And so we could chat about some of that. We've done some fun stuff, but I love the idea of the annual investor audit. call those, we coach clients on that as well. We call those annual portfolio reviews and that's a great opportunity to get more referrals. great opportunity to get more reviews and testimonials. It's a great opportunity to create more connection with the client and to showcase what's invisible to them currently that you're actually doing work. And yeah, and it's going to significantly decrease churn. You mentioned churn maybe between on a lot of companies, maybe being between 15 to 30%. And if you're at 1200 units, I was doing math while you were talking, that would be between 180 to 360 units being lost each year. And so a lot of property managers don't pay attention to what's leaving and they think, well it's infrequent or they're selling their properties or whatever and they're not paying attention to that. They're so focused on how do I get more doors? And sometimes they're losing more doors than they're adding each year or they're just breaking even. And so they've been at the same spot for like a decade sometimes. And they're wondering, why does this feel like a grind? And they're not making progress. And sometimes you have to look at what you're losing and what's your level of service that you have there and how visible is what you're doing to your client? Because if it's not visible, they're going to assume, well, why do I even pay them? They're not doing anything. They're just collecting rent. Yeah. Ashleigh Goodchild (30:15) Yeah, it's like, I call it a, we've got a client success manager. And I think that that's a real missing part in a lot of businesses because we've got the BDM who brings in new business. We've got the property manager who maintains it, but the client success manager actually is what I call a BDM in reverse, because if they can prove your retention, that is growth. So therefore it is still a BDM role. Jason Hull - DoorGrow (30:21) Mm-hmm. Yes. Yeah. Ashleigh Goodchild (30:41) that you've got someone specifically for. So that's a real big missing part. And I think a lot of businesses when they don't have somebody specifically on that role. Jason Hull - DoorGrow (30:52) Yeah, I've been privy to see inside of a lot of different types of businesses and being in a lot of different masterminds. And one of the things that I've seen is that some of the most sales oriented organizations, like companies that they're focused on placing salespeople and hiring salespeople and stuff like this, they always have their best salespeople graduate to be on their client success team. is how they kind of position it. And they call that their second sales team. Because these are the people that get people to re-up or renew or continue on, or to bump up into a higher level program. so client success is your other sales team. their whole job is to decrease churn. Their whole job is to increase retention. So at DoorGrow our client success manager is my oldest daughter. And she does our client success. And she's got the personality for it. She's much more of a feeler than I am. She's much more about community than myself, right? I'm more of a logical thinker in a lot of instances. And so clients just love her. She does a great job. And so everybody should have client success. What's funny is in the property management industry, you hear the phrase property manager, but that's like this mystery sort of title that means a different thing to everybody you ask. And so for some of them, some people think their property manager is supposed to be a BDM also. I'm like, those are... probably different personality types. Some think they're the maintenance coordinator, but then they'll hire a maintenance coordinator and they call somebody else a property manager. so property managers also could be those client success people, the relationship builder. And so that's where it gets confusing is when we're, I hired a property manager. Well, okay, what are you having them do? I always have to ask because it's always different. So I don't know if you've noticed that in Australia, but. Ashleigh Goodchild (32:41) Yeah, and I think as well, like, I like what you mentioned before about how a lot of people don't actually see what we do. And I think that's where you've got the opportunity. Because I remember a long time ago, a client said to me, you know, wanting to negotiate on fees after a couple of years. And he said, you know, your job's easy, you don't, you know, the you don't have to do anything for your money. So therefore, you should reduce the fees. And I'm like, Jason Hull - DoorGrow (32:49) Yeah, it's invisible. Ashleigh Goodchild (33:07) Hold on a second, we've chosen a fantastic, perfect tenant. We do a lot in the background to make it look like we are managing it nice and easily and not creating any stress for you. Do you want me to create a problem tenant so it looks like that I'm doing work so that you can justify the fee? Because the fee is so, is reflective on you finding, it look like that we're having a very easy life. but that's taken a lot of skill and experience to do that. It's just so backwards, isn't it? That the way that they validate our fee, if we have got lots of problems and they think we're not worth our fee when we've got nothing to do and got a perfect tenant, which was the result of us putting it in the first place. Jason Hull - DoorGrow (33:34) Yeah. Yeah, I used to work in IT and one of the things I learned in doing IT and working on computers and networks is that if you make everything run perfectly, they wonder why they even pay you at all. And then I also noticed if there was a problem, they're like, why do we pay this person at all? There's now this problem with the network. so either way, couldn't win. So I learned I had to make the invisible visible. I had to tell them all the time, hey, I just updated this server. I just changed this. This has been improved. That's preventing these problems. And they're like, wow, Jason's on top of this. Jason's making everything run smooth. So I had to learn to be noisy. I worked at Hewlett Packard and I was in Boise, Idaho and I had a boss in Texas. And he would just look at our... he would message us all throughout the day through an instant message app or whatever. He would message us, what are you doing? What are you doing? And I was like, he can't see what we're doing. So I just started changing my status. I allowed you to put a little status, they use some Microsoft app, I can't remember Teams, I don't remember what it was. But I just would update it every day and I would say like throughout the day what I was working on in that moment. Updating this, working on this, doing this, and just what I was doing. And so then he started asking, what's your coworker? doing because we were a two person team that were over a big system. And he was like, what's what's what's Josh doing? Is he working? What's he? So he started to perceive that I was on top of things and working and this other person was lazy and not doing stuff. I'm like, no, he's working too. So yeah, but that's I sold, you know, we've translated that to helping clients make sure you're showcasing the invisible because they can't see it. Otherwise, you have to be noisy. And those annual reviews are a great opportunity to do that because you say Here's how many maintenance requests we've handled that you didn't have to deal with. Here's how much money has been collected. Here's the payouts that we've done to you. Here's all the stuff that we've been taking care of that's prevented you from having to deal with this. Here's how many calls we took. Here's how many tickets we handled. All these vanity metrics justify why they spend the money with you. So I love that you're reinforcing that idea. So for my clients listening. She said, and she's got 1200 doors, which is probably more than some of you. so Ashleigh, what do you feel like people are hearing your low churn rate besides the annual investor audits that you do and maybe having a client success manager. I don't, what, what do you feel like is really significantly reduced the churn rate down to 5%. I mean, that's significant in any business. Ashleigh Goodchild (36:25) Yeah, it would. You've got your audits, it would probably be I think myself being a director of the business who is 100 % active in property management and approachable is a really important word. Clients know that they can call me at any time they know that if one of my property managers is on leave, they can call me to handle anything that plays a massive part. And if I reflect on some of my clients, because we all get clients that, you know, maybe aren't happy with something or a little hiccup has happened, to know that my clients don't just silently leave and say, that happened, not happy, I'm gonna go find someone else. They always contact me first. I actually had one the other day to say, Ash, my property manager is really lovely, but I'm just feeling like I need someone with a bit more confidence. No problems at all. Let me move you to this person. The fact that they approach me first and give me the opportunity and know that they can call me to move them. I just take that with so much privilege because that doesn't happen in a lot of offices. If you're not approachable and your client would rather just leave the property, then bother coming to you because they don't think they're going to get heard. That's going to be a problem. So for me, that is massive. Jason Hull - DoorGrow (37:24) Yeah. Ashleigh Goodchild (37:46) And then probably the final thing, I think that our values really show through, through social media and my presence on social media, the fact that they know me on a personal level, they can see that I've got kids, they can see that I've done podcasts, they can see when I win awards, and embracing our clients on our journey and allowing them to see every part of me as a human being, I think is great. We do an annual an annual drive for a not-for-profit. support DB survivors quite a lot in our business and we promote philanthropic investing. And so the fact that we bring in our clients to be involved in that process by buying their clients, their tenants a hamper for Christmas to strengthen relationships has been a fantastic PR exercise with clients saying, you know, yes, please organize my 10 Christmas hamper and we're just so thankful to be aligned with a business like yours that supports, you know, good causes. It's those little things that I've probably played the biggest part in it, in their retention and client success. Jason Hull - DoorGrow (38:49) Love it. Yeah, I love that. A lot of property managers are so focused and business owners are so focused on thinking, what, how do I get more money? How do I take more instead of like the benefit of being involved in how much trust it would create to be involved in some sort of philanthropy or charity or something that's a bit more outward focus. And, and one of things we are really big on at DoorGrow is coaching our clients on finding a, in building out their client centered mission statement is figuring out. How do you make this vision bigger so that you're having a positive impact, not just for yourself, for the business, for your team, but maybe the community at large, maybe the industry at large? And what sort of impact and change do you want to see there and making that vision bigger? Because it allows you to attract team members that are inspired by a bigger vision, allows you to attract clients that resonate and are inspired by a bigger vision. And so you get better people all around. Ashleigh Goodchild (39:48) And it gives other people the opportunity to do good. And with our annual hamper drive, we did that last year. And all we did, we aligned ourselves with a not-for-profit hamper company, which is sort of like a by-product of one of the charities. And they support women getting back into the workforce. And so not-for-profit, we emailed all our clients and we said to our landlords, listen, if you've had a great year with your tenant, we would love to arrange a hamper on your behalf. It's $88. Jason Hull - DoorGrow (39:53) Yeah. Ashleigh Goodchild (40:16) and we'll take it from your rental income and we'll send it on behalf of you for Christmas. It's a great way to acknowledge you've had a great experience with your tenant and strengthen that relationship. And from that alone, just us doing OneDrive last year raised 14,287. And so this year we have now through PM Collective promoted that through other agencies to do the same. And I actually had an email from the CEO of the not-for-profit today and she said, Ash, I am just so excited to get these numbers back to you. We have had such a huge response from you and assitting against it. And I just can't wait to see what the figure will be because I know as an agency, we will do probably double and the fact that other agencies now will do good. It's just an example of the impact that we didn't realize we were having by giving our landlords the opportunity to do good, but then sharing that with other people to give them the opportunity for their clients to do good. It's just so wonderful on so many levels. And it's the same with our philanthropic investing. encourage owners who financially are able to rent out their home at a low market rate to a survivor of DV. Jason Hull - DoorGrow (41:19) Love it. Ashleigh Goodchild (41:29) to do it and you'll be surprised at how many people don't even know it's an option. It's not saying that it's right for every landlord, but there are so many landlords out there who have a vacant property and didn't even know that they could do this jump on board. yeah, giving those opportunities to people that didn't know that it was an option, I think is really great to see. Jason Hull - DoorGrow (41:50) Yeah, love it. mean, people want to feel good about themselves and, you know, being able to give gifts or being able to benefit others makes people feel good about themselves. And if you're giving your clients a chance to feel good about themselves, they're going to associate that with you. Yeah, that's beautiful. So, well, cool. I love all these different ideas and tips. think you've shared that. I love the idea of doing the annual portfolio reviews. love the idea of, you know, the Ashleigh Goodchild (42:04) Yeah. Yeah. Jason Hull - DoorGrow (42:18) charitable stuff, the philanthropy stuff. Love the idea of giving people a vehicle or some method to bypass the frontline staff person that they're assigned so that they can reach somebody that can maybe, if they want to complain about that, that team member or some, there's a, there's a gateway there or a vehicle there for them to do that rather than them just going, well, I guess I have to quit. I don't know. Yeah. So I love, I love these ideas. that I think anybody listening to this would benefit in decreased churn. Ashleigh Goodchild (42:40) Yeah. Jason Hull - DoorGrow (42:47) Well, Ashleigh, I appreciate you coming here on the show. How can people maybe get in touch with you or with your business or whatever you would like to share with others here in closing? Ashleigh Goodchild (42:58) Yeah, well, I mean, I'm very easy to Google. You can just Google Ashleigh Goodchild and hopefully find me there. But I am on Instagram and all the socials under PM Collective or under Ashleigh Goodchild. So I'd love to connect with anyone that finds me on those platforms. Jason Hull - DoorGrow (43:16) Perfect. All right, Ashleigh. We'll probably have to have you come talk to our clients sometime. I think that'd be fun. So, all right. Thank you, Ashleigh. Appreciate you coming here on the show. All right. So for those that are struggling in your property management business and you want to kind of get to that next level, make sure you reach out to us at doorgrow.com. We would love to facilitate or help you or see if we could help you with your business. Ashleigh Goodchild (43:21) Love them. Thanks for having me. Jason Hull - DoorGrow (43:41) If you felt stagnant for a while, also join our free Facebook, just for property management business owners at doorgrowclub.com And if you would like to get the best ideas and property management, join our free newsletter at doorgrow.com/subscribe And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
In this episode of the REB Podcast, deputy editor Emilie Lauer sits down with Sarah Cincotta, founder of RISE with Sarah Cincotta, to explore how property managers and business development managers (BDMs) can build sustainable growth through strategic relationship building and personal branding. Cincotta reflects on her career journey, from managing a menswear store to overseeing 186 properties in a paper-based era, before transitioning into a BDM role where she set record onboarding results. The discussion highlights the pressures BDMs face, including resource constraints and gaps in director understanding, which can leave professionals uncertain about generating new opportunities. Cincotta champions a "draw-in" approach over chasing clients, built on four pillars: visibility, energy, clarity, and relatability, to create a magnetic personal brand. She stresses effective communication, self-awareness, and resilience as essential for building long-term client relationships. Looking ahead, she envisions BDMs taking on a more strategic role, advising clients on wealth creation and asset management rather than just property management. Her insights offer a roadmap for BDMs and property management leaders to leverage personal growth, strategic thinking, and relationship-building to thrive in an evolving real estate landscape. Cincotta will also be sharing her insights live at the upcoming REB Property Management Excellence Conference (PMX), where she'll guide BDMs and property managers on building magnetic client relationships and future-proofing their businesses for long-term growth. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.
Summary In this episode of the AI for Sales podcast, Chad Burmeister and Bryan Weinman discuss the intersection of AI and sales, emphasizing the importance of personal connections in prospecting. They explore how AI can enhance sales strategies, address common misconceptions about AI's capabilities, and highlight the need for governance in AI applications. The conversation also touches on emerging technologies in AI and the essential skills needed to thrive in an AI-driven landscape. Takeaways AI will not replace BDMs anytime soon. The human touch is irreplaceable in sales. 4% email reply rates are not normal. AI helps generate messages and curate accounts. Design bias in AI can lead to inaccuracies. You can't automate messaging without a human in the loop. Start using AI now to stay ahead in your career. Persistent memory is crucial for AI effectiveness. AI can save time in prospecting and messaging. Emerging technologies in AI are exciting for the future. Chapters 00:00 Introduction to AI and Data Expertise 02:54 The Importance of Personal Connection in Sales 05:32 Leveraging AI for Enhanced Sales Strategies 08:21 Misconceptions About AI in Sales 11:16 The Role of Governance in AI Applications 13:59 Emerging Technologies in AI 16:51 Skills for the Future: Adapting to AI 19:47 Conclusion and Future Prospects The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.
Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. We're covering five essential areas, from reviewing your 2025 finances and updating your legal docs to scheduling your marketing efforts and creating a strategic sales calendar. I'm sharing practical tips on everything from auditing your CRM to planning networking events, plus how to leverage your supplier relationships to crush your 2026 goals. If you're a newbie or just want to make sure you're not missing anything crucial, grab the free downloadable checklist I mention because we're covering a lot of ground. Let's get your business prepped so future you can thank past you when wave season hits!Wave Season Checklist: https://programs.steeryourmarketing.com/products/offers/view/1160873Prep for Wave Week: https://prepforwaveweek.com/registerLead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129Questions this episode answers:What is wave season for travel advisors? How do I prepare my travel business for wave season?How do I set financial goals for my travel business? What should I include in a travel business sales calendar?How do I upsell travel insurance and excursions to clients? When should I host webinars or cruise nights for my travel business? How do I work with supplier BDMs to increase sales? What are the best fam trips for travel agents to attend?How do I track expenses for my travel business?What SOPs should travel advisors document?How do I plan my travel business capacity for the new year?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
• Promotion of Paisley Painting with listener testimonials and simple quote process • Streamline Mortgage Solutions ad: refinancing benefits, save money, skip two months payments • Endorsement for JustCallMoe.com: charity work, VIP events, personal attention for injury cases • Plug for upcoming events: Bad at Business Beer Fest and Sofas & Suds, Nov 22–23 with free beer, moonshine, mead, THC seltzers, charity pint glass proceeds to Yellow Brick Road • Live broadcast from Just Call Mo Studio • Introduction of new podcast Love Thy Neighbor with Colette Fair, media promotion and chart rankings • Appreciation to Fox 35 for featuring Love Thy Neighbor; encouragement to subscribe and review • Guest Seth Petruzzelli joins, with stories about contractors, lazy parenting, and under-motivated students • Seth on Kimbo Slice's son fighting; open to bouts himself with prize-money ideas • Emotional doctor visit, anxiety, crying, and nurturing roles at home • MRI scan relief after lymph node scare • Notes on aging, weight around 206 lbs, striving for mental balance • Anxiety medication started months ago, contemplating tapering • Joy from time with daughter Vera and teaching karate; funny class anecdotes • Karate programs for all ages; pricing, value, barter arrangements • Offer of free karate training promotions • Viral elephant attack on canoe tourists sparks debate over wildlife risks, internet siding with elephants, resentment toward wealthy tourists • Moose safari memory tied to online culture celebrating animal attacks on humans • Dark prank stories: nut symbol, Lemon Party, Meat Spin, new 'button wobble' joke • Funny mishaps: weed vape mistaken for pencil, producer calling host 'Ted' • Urine-cleaning story: debate over warm vs cold pee • Taylor Swift's new album criticized as flimsy and disconnected despite commercial success • Comparison to Billie Eilish and debates on authenticity of songwriting • Japanese TV show pits songwriter Akimoto Yasushi vs AI; AI-written song wins and tops Spotify • Debate on originality vs popularity in AI-era music • Hulk Hogan honored with 'Hogan Trail' by Governor DeSantis • Fox 35 news anchors impressions, insecurities, fantasies, and banter • Commentary on disturbing news stories and importance of comedians as palate cleansers • Conversation about luxury pool builds with extravagant features and costs exceeding $100K • Funny talk with Jamaican Uber driver about race, brains, and daggering videos • Football picks, Rams loss in survivor pool bet • Listener voicemail on FCC rules for on-air language; Moe once considered sponsoring 'shit' • Concrete Mike voicemail: lightning strike on truck, joked as superpower origin • Couch race debates: powerful teams, couch designs, bikini rider jokes • Closing thanks to BDMs and sign-off with comedic disclaimer ### **Social Media:** [Website](https://tomanddan.com/) | [Twitter](https://twitter.com/tomanddanlive) | [Facebook](https://facebook.com/amediocretime) | [Instagram](https://instagram.com/tomanddanlive) **Where to Find the Show:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/) **The Tom & Dan Radio Show on Real Radio 104.1:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/) **Exclusive Content:** [Join BDM](https://tomanddan.com/registration) **Merch:** [Shop Tom & Dan](https://tomanddan.myshopify.com/)
At the heart of cuckolding we believe there are two main ingredients being wife/partner centric and the exchange of power. Another kink shares a similar flavour and that is the realm of BDSM. But do the two intersect? Does one lead to the other? The Cuck My Life Panel chews on that topic a bit and our resident BDSM champion Hopeful leads the charge. Come have a listenHelp support the channelwww.cuckmylifepod.comHave some thoughts or comments for the panel?Please get in touch, we'd love to hear from you! cuckmylifepod@gmail.comGet the latest updates!Follow the show on Twitter @cuckmylifepod & Now on Bluesky!
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-weekWelcome to the fourth and final episode of this year's Summer Selling Series!I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out. We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist. Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites. You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income. Plus, stick around for a major announcement at the end of the episode that you won't want to miss! Visit Korrine's Website: https://www.travelbizboss.com/Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/Questions this episode answers:What commission rates can travel advisors earn on cruise bookings?What's included in a custom cruise experience that clients pay fees for?Which cruise lines are best for families vs adults-only travelers?What's the difference between mass market, premium, and luxury cruise lines?How do you match clients to the right cruise line for their needs?How do you build authority as a cruise specialist travel advisor?What training should new cruise-focused travel advisors complete first?How do you sell cruises without having been on one yourself? What questions should you ask cruise line BDMs at trade shows?What's the best way to transition from selling everything to cruise specialization?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
ช่วงนี้คำว่า Wellness เต็มไปหมดในชีวิตเรา ทั้งคลินิก อาหารเสริม โปรแกรมดูแลตัวเองต่างๆ แต่ Wellness แท้จริงแล้วคืออะไรกันแน่? . ในตอนนี้ คุณรวิศ ชวนคุยกับ คุณหมอแอมป์ นพ. ตนุพล วิรุฬหการุญ ประธานคณะผู้บริหาร บีดีเอ็มเอส เวลเนส คลินิก และ บีดีเอ็มเอส เวลเนส รีสอร์ท บริษัท กรุงเทพดุสิตเวชการ จำกัด (มหาชน) . ใน Work Smart Heal Harder EP. นี้ เราจะมาคุยกันเรื่องความหมายที่แท้จริงของ Wellness สุขภาพของคนไทยวันนี้น่าเป็นห่วงแค่ไหน ถ้าคุณรู้สึกเหนื่อย ล้า หรือกำลังใช้ร่างกายแลกเป้าหมายอยู่ EP. นี้ ห้ามพลาด! . . #หมอแอมป์ #สุขภาพ #พัฒนาตัวเอง #ชีวิต #Wellness #พอดแคสต์ #podcast #missiontothemoon #missiontothemoonpodcast
ช่วงนี้คำว่า Wellness เต็มไปหมดในชีวิตเรา ทั้งคลินิก อาหารเสริม โปรแกรมดูแลตัวเองต่างๆ แต่ Wellness แท้จริงแล้วคืออะไรกันแน่? . ในตอนนี้ คุณรวิศ ชวนคุยกับ คุณหมอแอมป์ นพ. ตนุพล วิรุฬหการุญ ประธานคณะผู้บริหาร บีดีเอ็มเอส เวลเนส คลินิก และ บีดีเอ็มเอส เวลเนส รีสอร์ท บริษัท กรุงเทพดุสิตเวชการ จำกัด (มหาชน) . ใน Work Smart Heal Harder EP. นี้ เราจะมาคุยกันเรื่องความหมายที่แท้จริงของ Wellness สุขภาพของคนไทยวันนี้น่าเป็นห่วงแค่ไหน ถ้าคุณรู้สึกเหนื่อย ล้า หรือกำลังใช้ร่างกายแลกเป้าหมายอยู่ EP. นี้ ห้ามพลาด! . . #หมอแอมป์ #สุขภาพ #พัฒนาตัวเอง #ชีวิต #Wellness #พอดแคสต์ #podcast #missiontothemoon #missiontothemoonpodcast
Let's be honest — square footage and brochure stats won't sell your services. If you've ever left a supplier meeting with a bunch of generic info and zero clarity on how to use it in your marketing… this episode is for you.In episode 2 of the Don't Market Like a Supplier series, we're talking about the five questions to ask your BDM (or supplier contact) that actually matter — and how their answers can shape your content, boost your bottom line, and keep your brand message clear.You'll learn:✅ What booking window data can teach you about your funnel✅ How to identify hidden add-ons to increase commissions✅ How to use supplier trends and spotlight promos to ride the wave✅ Why general info ≠ strong strategy✅ The difference between selling a trip vs. selling your serviceWhether you're new to working with BDMs or ready to level up your conversations, this one will change the way you prep for every supplier interaction moving forward.
Struggling to get leads or close deals over the phone? You're not alone — and you're not out of options.In this episode, James Vincent is joined by Anthony Stears, known globally as The Telephone Assassin. With 25+ years of front-line sales experience and millions of dials under his belt, Anthony shares proven, practical techniques to transform the way you sell — without sounding pushy or fake.You'll learn how to:- Overcome the fear of cold calling- Build instant rapport with prospects- Open more conversations (and keep them going)- Use permission-led language to lower resistance- Follow up with confidence and clarity- Turn every dial into a meaningful interactionWhether you're an SDR, sales leader, or business owner looking to generate more qualified leads and close more deals, this is your step-by-step guide to using your phone as your most powerful sales tool.
This week, I welcome three wonderful guests to the show: Krysti Konopacky and James Ayres of Two BDMs and Mic podcast, and Ryan Doncsecz of VIP Vacations. The four of us first talk about the trending news of the week, including TSA's big rule change, rules on cruise ships, and more. Later, we dive into the travel advisor-BDM relationship, discussing what makes a successful one, how do you handle it when things aren't going well, and more. Konopacky and Ayres share their perspectives as BDMs for Unique Vacations, and Doncsecz offers insights into how advisors feel. The discussion on the advisor-BDM relationship begins at the 17-minute mark. Today's episode sponsor: National Geographic-Lindblad Expeditions National Geographic-Lindblad Expeditions brings its signature style of expedition travel to the rivers of Europe in spring of 2026, with two new voyages aboard Connect—a brand-new ship that blends luxury with responsible exploration. Alongside National Geographic Experts, guests will sail the storybook landscapes of France, Germany, Belgium and beyond, enjoying all-suite accommodations and exclusive access to museums and historical sites. It’s time to see Europe differently with National Geographic-Lindblad Expeditions. Learn more at expeditions.com/europeanrivers. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.
July 2, 2025 In this episode, Jake Brooks and host Pete Neubig dive into practical strategies for business development managers (BDMs) in property management. From designing effective incentive plans and maintaining accountability to nurturing client relationships and protecting portfolios, discover how to build lasting success in a competitive market. Whether you're ramping up or refining your approach, this conversation offers valuable insights to help you grow and retain your business.
Recently, Sarah was working with a BDM (salesperson) who believed she was ready to hire a sales setter to help with some of the sales outreach and follow up. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss how to know when you need to hire a sales setter and things you can do to increase your sales volume without one. You'll Learn [00:43] The Importance of Having Sales Metrics and Data [05:45] Setting Your Salesperson Up for Success [07:57] More Volume = More Results [09:47] The Two Main Components of Sales Quotables “There are certain things that we're gauging all the time in our business, but I think sales has to be probably number one.” “ You have a BDM and they're good at sales and you have them doing anything other than sales, you are making a very stupid mistake because that's the lifeblood of the business.” “Just do more of the things that you should be doing and you'll get more results.” “If something's not working, you just got to not tolerate it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Sarah: I bet you, you can just get more results by doing more work, which means stop doing the other things that you're doing. [00:00:05] Sarah: Just do more of the things that you should be doing and you'll get more results. And then you can probably don't even need to pay a setter. [00:00:12] Jason: We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. And we're going to keep this episode a little brief, so I'm going to skip some of our intro. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:00:31] Jason: We want to transform the industry, eliminate the bs, build awareness, change the perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. [00:00:41] Jason: Alright. What are we chatting about today? [00:00:43] Sarah: Alright. I wanted to talk about this just because I think it happens a lot in business and we have to just kind of gauge, right? So there are certain things that we're gauging all the time in our business, but I think sales has to be probably number one. So one of our clients had asked me last week on the scale call she's a BDM, so she does all the sales and she said, "Hey, we are actually thinking about hiring an appointment setter. And they will kind of help with a lot of the outbound calls and you know, the follow up and the scheduling and you know, rescheduling any appointments and just kind of like staying on top of things and making sure that everything is being tracked and, you know, moving forward and doing a whole bunch of outbound calls." [00:01:36] Sarah: That's really what setters do is they just sit and call all day long. Yeah. So she says, "yeah, we're thinking about hiring this sales setter, and I want to know what you think about it." So the first thing I did is I was like, okay, if you actually need a sales setter, then like, here's the Rdoc and that's great. [00:01:56] Sarah: Like, we would hire a sales setter... [00:01:58] Jason: which is a job description for those unfamiliar. [00:02:00] Sarah: Yes. So we would hire a sales setter the same way that we would hire A BDM. Mm-hmm. I always recommend going through the DoorGrow Hiring process, but before we really dig into the hiring piece is we should first figure out is this actually something that you need right now? [00:02:16] Sarah: So one of the tools that we have for our clients in our client workbook is a sales tracker, and I happened to pull up the sales tracker for them just out of curiosity. And lucky for me, she had actually filled it out. So my one recommendation is for whoever is doing sales, and if it's multiple people, then that's fine. Multiple people need to then fill out the sales tracker. So fill out the sales tracker at the end of every single day. This is like your end of day report. [00:02:42] Sarah: If you have two BDMs, then they both need to be doing it. If you have a, BDM and a setter, they both need to be doing it. It doesn't matter. [00:02:50] Sarah: Every single sales person needs to be filling out and submitting their own data and metrics. So I said, well, let me look through your sales tracker. Now, she did not have it filled out consistently every day. There were some days that she had it filled out. There were some days that were not filled out. [00:03:07] Sarah: And then there were some days that had pretty solid data, and there were some days that had like, you know, "I did three to four hours," or "I did, you know, six to eight appointments." Well, is it six, is it seven or is it eight? So don't give me like the range, give me the actual raw data. So I was looking through this, and even with the data that she had in there, I was able to kind of make an assessment. [00:03:31] Sarah: I said, "listen, if this was my business, I would not be, at this point in time, I would not be looking at hiring a sales setter. The reason being is that with the resources that we currently have, which is A BDM, what we need to do is just turn up the volume for the BDM. And once that BDM is totally maxed out, then we can look to see, hey, do we actually need some additional support? [00:03:59] Sarah: And that might be a sales setter. So what I was noticing, and now she's a newer hire. She's been there only a few months and she's doing a great job so far. So. The early on data, she was still in training and onboarding and learning and kind of testing and figuring things out. And you could see that as you go down the list, the later the date, the better results that she was getting. [00:04:24] Sarah: So in the very beginning, she was maybe doing like half an hour or 45 minutes a day, and later on in the list she was doing, you know, one to two hours and then she was doing three to four hours. And then she tends to do about four hours a day on average now. And then same thing with phone calls. [00:04:41] Sarah: You know, she would do, you know, a couple of phone calls in the beginning and then later on down in the data you would see, hey, she was doing more phone calls, she was getting, doing more time. She was doing more phone calls. She was setting more appointments, and therefore some things were starting to close. [00:04:58] Sarah: But what I could also see is that she is not fully maxed out. [00:05:01] Jason: Right. [00:05:01] Sarah: So if we have a BDM who is full-time, meaning at least 30, maybe even 40 hours a week, and they're doing four hours per day, that's like 20 hours a week. So that's like part-time BDM work. Yeah. So then what is happening with the rest of the time? [00:05:18] Sarah: So I said, "first of all, anything that you are doing at all that does not have to do with sales, cut it out immediately. Stop it. If you're on like client success meetings, because the property manager was also on that call." Yeah. So, and I know that they work in tandem. They work as a team, which is really great. [00:05:34] Sarah: Like the team culture there is fantastic. But when you're dragging the salespeople into the customer service side. [00:05:42] Jason: Big mistake. [00:05:43] Sarah: You're costing yourself so much money. [00:05:45] Jason: I want to comment on that just real quick. I mean, everybody listening, if you have anybody in your organization that's good at sales, whether it's you that should be doing the sales and you don't have anyone else to do it, and you're the business owner, or you have a BDM and they're good at sales and you have them doing anything other than sales, you are making a very stupid mistake because that's the lifeblood of the business. They feed the business, they pay everybody else's salary. They're the only people that bring money, fresh money into the business. And they should not be dabbling as a property manager. They should not be dabbling as a leasing agent. They should not be dabbling or picking up slack for anybody else. [00:06:27] Jason: No. Hire other people if you need to, but get your salesperson spending full time spending their time on sales if they're good and they will make you a lot of money. And having them do anything else is a massive waste of a resource. [00:06:40] Sarah: Absolutely. I've said it like this before, if you have a star quarterback on a football team, do you want that quarterback doing any other, like playing any other position? [00:06:50] Jason: I like that analogy. [00:06:51] Sarah: Do you want them kicking? Do you want them walking? Do you want them to be a tight end? [00:06:54] Jason: No, there'd be dumb. No. [00:06:56] Sarah: Why? Why on earth would you do that? No. If I've got somebody who can hurl that ball with pinpoint precision and accuracy to any spot on the field at will... [00:07:08] Jason: don't make them a kicker. [00:07:09] Sarah: I got to preserve that resource. And then I'm like, that's literally the only thing you're going to do. [00:07:14] Jason: The kickers, kick. That's all the kickers do. The kickers do one thing. They just kick the ball's. That's it, and they're not used very often. Like, it would be ridiculous to say, "you know what, kicker, why don't you also occasionally be our backup quarterback?" [00:07:26] Jason: Like, you're second string now. Like, it just, it doesn't make sense. If he could be a quarterback, he would not be a kicker. [00:07:32] Sarah: Right. [00:07:33] Jason: Yeah. [00:07:33] Sarah: Yeah. So I said, anything that you're doing that is not sales, stop it immediately. Like today. Don't stop it. Monday. Stop it today. Okay. That's it, period. That's number one. [00:07:43] Sarah: Then number two, we need to just get more time out of you. So if you're doing, you know, four hours a day, what's the rest of your time being spent doing? So we just needed, we need to spend more time and then we just need to increase the number of calls. So she actually happens to be in my accountability group. So that call was Friday. Every Monday, we have a telegram group that it's real quick, it's just an accountability group. We set a personal goal and a professional goal for the upcoming week, and then we give updates on the previous week. And her goal for monday, like this past Monday was to do a minimum of 100 calls per day after our call on Friday. [00:08:24] Sarah: Which is awesome because I said, "you have to increase the volume. Yeah. So that you can get more results. And then once we have the volume increased so much that you cannot add anymore. You are absolutely maxed out. You can't add more time without, you know, working like 80 hours a week. [00:08:40] Sarah: We can't add more time. We can't do more calls. We can't possibly like squeeze any more, you know, blood from the stone. Now I know you're maxed out. Now it might make sense to look at either hiring another BDM or hiring a setter. [00:08:55] Jason: Yeah. [00:08:55] Sarah: But right now, you are not maxed out. All you need to do is just increase your volume so that you can get more results, because I bet you, you can just get more results by doing more work, which means stop doing the other things that you're doing. [00:09:06] Sarah: Just do more of the things that you should be doing and you'll get more results. And then you can probably don't even need to pay a setter. [00:09:14] Jason: Yeah. So we have three setters. Yesterday they made 200 calls between the three of them. And they each booked... on a Monday.... they each... yeah, on a Monday, which is hard for property manager, for property managers. [00:09:24] Sarah: Come on. [00:09:24] Jason: And they each booked a one appointment, which is pretty good. But that's a lot of calls. And we have a lot of other growth engines installed at DoorGrow, but we're getting almost 300 calls a day. And we'll probably add some more setters, but like, we're doing outreach and so this is the game. [00:09:41] Jason: This is the game. And if you're not putting in the numbers, but you're like, "maybe it's not working," you don't get the game. Yeah. [00:09:47] Sarah: So my big thing is there's two things. There are two main components of sales, and almost every single, if not every single problem that you have in sales. It all boils down to one of these two things I can almost guarantee it. [00:10:02] Sarah: One is volume, and two is AB testing. That's all sales is, and if you fix your volume and you AB test everything to optimize for best results, you will never have a sales problem. [00:10:15] Jason: Yeah. [00:10:15] Sarah: So that's what we figure out here at DoorGrow, how to have people optimize, AB testing and volume. And that's why our clients can get the results that they're able to. [00:10:26] Sarah: That's why our clients can get results that other people aren't able to. They're like, oh, I'm doing like all these calls. I'm doing all this stuff. Yeah, but you're not doing it. Either you're not doing enough or you're not AB testing the right way. And you're not using the right strategies. [00:10:38] Sarah: Yeah. I mean everything. Like, listen, I can give you a list of, you know, a thousand people and you can call them your way and we can call them our way and we'll get better results. Why? Because we've AB tested everything. Yeah. So it's always, it's either volume or AB testing. Yeah. [00:10:51] Sarah: Those two things. And you will never have a sales problem again. [00:10:55] Jason: If something's not working, you just got to not tolerate it. That's the problem, is at each stage there's things that are not working if you're not getting deals, and if you don't change what's not working and you keep doing it the same way, you're going to keep getting the same result. And so this is what we coach on. We're like, cool. You need to fix that step now, this step in the pipeline, now this step. And until you get everything dialed in, it's not really working. But once you get the whole growth engine built out, it's all unclogged, the water's flowing, then you're making money. [00:11:25] Jason: And that's why I say it's the last 10% of getting things dialed in that gives you 90% of the results. All right. [00:11:31] Sarah: All right. [00:11:31] Jason: Okay, so if you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at doorgrow.com. You can also join our free community at doorgrowclub.com, our Facebook group. [00:11:43] Jason: And if you found this even a little bit helpful, help us out. Don't forget to subscribe. Leave us a review. We'd really appreciate it. And until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
Behind every growth focused property management business is someone working tirelessly to build trust, generate leads, and convert prospects into long term clients.Growing your rent roll isn't about one secret trick. It's about showing up on the phones, in the follow ups, and with a message that speaks to the pain points property investors are feeling right now. Whether you're a property manager who's wearing all the hats or a full time BDM looking to sharpen your process this episode is packed with insights and practical tools that can help you grow your rent roll with confidence.I chat with Natasha Angelski who is the Team Leader of Business Development at Property Management Partners, supporting clients across Australia with expert guidance and service. With over 15 years in real estate, Natasha is known for growing rent rolls organically, building strong client relationships, and mentoring high-performing teams. Her experience spans residential, commercial, and rural property management, and she brings a practical, results driven approach to every aspect of her work.Natasha shares what it's like to go from managing properties to growing the business where success comes from good communication, regular follow up, and knowing the agency inside out.“ Every business has a different style, so it's very important to speak to the director, speak to the team, understand their style, and understand what they have to offer. You need to know their fees, what kind of promotions there are to offer - understanding the business is key.” -Natasha AngeleskiWe explore:The biggest challenges and wins Natasha faced moving from Property Manager to BDMHow Natasha builds trust with leads across different states and marketsWhy research and understanding your agency's value is key to conversionsThe truth about cold calling and how to make it work without sounding salesyTips for staying consistent with follow ups and building long term trustCreative ways to add value during the nurture phaseWhy offers and timing matter during conversionHow to use existing client data to find hidden leadsTools to help you write cold call scripts and value propositions in minutesKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/ HD&U Sales Bundle:
DoorGrow has been helping property management business owners transform and grow their businesses for over a decade… what's changed? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull explore some of the things DoorGrow has been working on in the last 5 years to innovate the property management industry. You'll Learn [01:24] Why DoorGrow Continues to Innovate [06:94] Helping Property Managers Avoid Common Mistakes [13:23] Changes and Improvements to the DoorGrow Mastermind [21:52] Innovative New Sales Strategies Quotables “A lot of people think, ‘I just need more leads. I just need to turn that on.' And they ignore this hose that has six major leaks in it.” “If you ask them the right questions, people will basically sell themselves.” “It's like when you go to a buffet, you're not going to eat everything at the buffet… You only want to eat the things that you want right now.” “You are the sum of the five property management business owners that you're the most connected to.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Sarah: Do you have any idea how powerful it is to be connected to a coach? 24 hours a day? Like there is no time in the world that you cannot message us. [00:00:08] Jason: All right. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted and cleaned up hundreds of businesses, helping them add doors, improved pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind for the industry with more video testimonials and reviews than any other coach or consultant in the industry. [00:00:59] Jason: At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. [00:01:09] Jason: At DoorGrow, we are on a mission to transform property management, business owners and their businesses. [00:01:13] Jason: We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. [00:01:24] Jason: Alright, so today, what are we talking about, Sarah? [00:01:28] Jason: We're talking about what's new. [00:01:30] Jason: So we've helped a lot of clients in the past, and if we've helped you three, five, maybe 10 years ago, there's been a lot that's changed at DoorGrow because we innovate and make changes pretty quickly, right? [00:01:44] Jason: And we've got systems for innovation in our business. And so, I think this is why we have the most comprehensive program in the industry and why nobody else can keep up with our pace and our level of creating and innovating and adding new stuff. And so a lot of you maybe have listened to this podcast a bit, maybe a while, maybe you're past clients. Maybe you've never worked with DoorGrow, but I'm going to talk about some of the stuff we've implemented since somebody was maybe a client in our older programs, like our seed program, or maybe did some initial marketing stuff with us back in the day. And so we're going to chat a little bit about what's new since then. [00:02:24] Jason: And so if you are a past client, this will be a great episode for you to catch up on what is new at DoorGrow. And if you'd like us to go deeper, I have a 37 minute video I recorded with slides on this subject going into a little bit more detail, but we're going to skim through some of this and help you understand there's a lot of innovation. [00:02:44] Jason: So if you had some connection with DoorGrow in the past, since then, we have become the world leaders at growing and scaling property management companies. And especially in the long term residential space. We've become the world leaders of property management branding. Like I said in the intro, we've rebranded over 300 companies. [00:03:04] Jason: We have launched hundreds of websites, more than we've done rebrands. And so hundreds and hundreds of websites. And we're still the leader in building responsive mobile friendly WordPress sites for property managers, which is the world's leading content management system. And if you're past client, you might be due for a website refresh. [00:03:24] Jason: We have over 70 different designs you can choose from, and they are clean designs, they're set up so that these sites, we call them seed sites, they're optimized for conversions, they're optimized to build trust. And so if it's, if you have an old website from us, you might be due for a refresh and we can certainly help you with that. [00:03:46] Jason: And past clients, we'll give you a discounted rate. So we're really great at doing websites for those that aren't a past client. And so, reach out, we can help you with that. And we include websites for free in some of our programs. You still have to pay like the support costs monthly, but the design piece, which normally is thousands of dollars to get a site built, we cover and take care of that. [00:04:09] Jason: That's included in our mastermind program. Related to that, we've also launched the world's leading mastermind for long-term residential property managers called The DoorGrow Mastermind. So, do you want to talk about this one? [00:04:22] Sarah: Sure. I guess. Okay. All right. So one of the things that we had launched, what, like two years ago now maybe? [00:04:29] Sarah: Yeah. Is what we call the DoorGrow code. So what we've done is we've just seen over the many years and over Jason talking with thousands of property managers. He's just amassed a whole bunch of data. And after that happens, then you start to kind of see some patterns. So. What we did is we created this whole map that lays out stage by stage and step by step. [00:04:56] Sarah: The various different ,I'm going to call them stages, of a property management business. So all the way from, "I'm brand new, I have no doors yet, not quite sure I really want to get started, but I, you know, I don't actually have any clients yet" to, "well, now I have my first client and then I'm growing up to, you know, 50, a hundred, 200, 300, 400 doors, all the way up to a thousand plus. So we've created this whole roadmap, and then if you're in the DoorGrow Mastermind, we also have created some corresponding belt levels. So we kind of like a martial arts system, we've created different color coded built levels that corresponds to both your door count and your income because both things are important. [00:05:43] Sarah: And what are the things that you need to do at each different stage in order to progress to the next level in your business? Meaning you are making more revenue, you're adding more doors, and hopefully you're stepping back a bit from the things that you're not loving in the business. [00:06:02] Jason: Yeah, and we call that the DoorGrow code, like we've cracked the code on growth and this is based on talking to thousands of property managers. [00:06:09] Jason: We started to notice a pattern. So if you'd like a copy of the DoorGrow code and see where you're at and stuck, reach out to us. We'd be happy to send you a copy. Just shoot us a DM on any social platform. Say, Hey. Just send us the word code and we'll, we can send you information about the DoorGrow code and that'll help you get some clarity on where you're at. [00:06:28] Jason: So that's been a game changer. We used to have this old program called the Seed Program, where we would kind of clean up their business and get it ready for growth. And it used to be a six month program. Some clients would take a year to do it. We've replaced that with a 90 day Rapid Revamp program, and so our Rapid Revamp program is even faster and this is where usually I use a diagram of a hose and there's like a faucet to turn on the hose. And that faucet Or spigot, it usually says lead generation. A lot of people think, "I just need more leads. I just need to turn that on." And they ignore this hose that has six major leaks in it, and so we've identified six major leaks, and so as part of this Rapid Revamp. [00:07:09] Jason: We spend like three months with clients, usually our newer clients that come on board, we do this first. This is like sharpening the ax before we go try to chop down trees, you know, try to do the work to grow the business, and we're optimizing it for growth and we're shoring up those six major leaks. [00:07:24] Jason: And the big leaks are branding, reviews, website, pricing, trust, and sales, your pitch. So we call it positioning, perception, presence, pricing, purpose, and pitch. And if we can get those things really well dialed in, we find that companies without even changing their lead gen sources, can double the amount of deals that they're getting on right now. [00:07:43] Jason: So if you feel like it's been hard and you can't see why, these are usually six major blind spots. And this is why it's been so hard. If we can get this stuff dialed in, even without changing any of the lead sources, however you're getting business right now, you could potentially double the amount of business you're getting on just by getting these leaks shored up. [00:08:02] Jason: And do you want to talk about pricing? [00:08:04] Sarah: Okay. Pricing is actually one of the things that we cover now in the Rapid Revamp. And what we've noticed is even companies that grow to a considerable door count, most of the times their pricing is still just not great. I think we have yet to see a business that their pricing is already optimized, so a lot of times, they're leaving money on the table, which is so awful. Because you're working so hard for your money. Yeah. And you're just not making enough of it. And there's some statistics and data from NARPM. If you ever look at the NARPM data and you look at what like the average property manager's profit margin is, it's pretty abysmal. Yeah. And this is one of the reasons why. [00:08:48] Sarah: It's not the like the only reason, but it's one of the big ones. It's one of the factors. Pricing. So what we've figured out is, hey, a lot of property managers, they just kind of go with the flow. They do what the competition in their market is doing. You know, they just kind of, sometimes they wing it and they go, I think this is good. [00:09:07] Sarah: And they put something together. And when we come in and take a look at it, we can find thousands of dollars more per year. So like Anthony O'Reilly Brookes just said a couple weeks ago on the pricing, he's like, oh, if I just do this one change, I don't even have to do all of these changes. He is like, if I just do this one change, then I can make myself an extra $26,000 a year. [00:09:28] Jason: Yeah. This is one of our clients. It was great. So yeah, so we had an old training. We were the first to roll out kind of the three tier sort of pricing model to bring this to the industry. The basic idea was based around the Goldilocks principle and how it's easier to sell if you have three different types of pricing based on three types of buyers. Pricing secrets, we've rolled out 2.0. [00:09:51] Jason: So some of our past clients, you've gone through our original pricing secrets. You've have maybe a three tier model or maybe at least three plans sort of. Some of you maybe have lease only as one of them, which we don't recommend anymore. But now we've got this three tier hybrid pricing model and I got some of the idea from Scott Brady, really brilliant property manager. [00:10:14] Jason: He was using a hybrid model for pricing out associations. I then put my own spin on it based on what I know about pricing psychology. And I believe this is the most ethical and easiest to sell model. And it allows you to be unique and sell against all your competitors and to kind of poison the well against flat fee companies or percentage based companies. [00:10:36] Jason: And so it gives you competitive advantage and it helps you close more deals more easily at higher price points. So we've got that. The next thing we've made some big advancements into sales. So some of you went through my old Sales secrets training and and this was old school sales, like it was based on NLP neurolinguistic programming. [00:10:57] Jason: It was based on different formulas of communication that some would maybe calm, manipulative, but the idea, and I would present at the beginning, like, don't be evil. You know, like, these are powerful techniques. Well, a lot of the old school sort of sales tactics of high pressure closing and a lot of training you get from most salespeople and people that are known for sales really isn't working in the last three to five years. [00:11:23] Jason: And so there's kind of this new model of selling that needs to be done. And because we're in this post trust era, like everybody's been kind of exposed and woken up a little bit that everything's kind of fake. The news is fake. The pandemic's fake. Voting's fake. Like, like nobody knows who to trust or what to trust because we realize we've just been gaslighted and lied to by everything. Especially the government and powers that are over us. And so nobody trusts anything anymore. And so there's a new model of selling that allows you to create trust that we've learned and rolled out, and we get into some cool tactics like the three dominoes to creating the ultimate pitch. [00:12:05] Jason: I have a model of four phase selling, which is a simple framework for understanding four simple phrases to take people through when having a conversation. And then our Golden Bridge formula, which is even if you learn nothing else, is the ultimate sales hack to just creating authentic trust and connection with somebody, which is the crux of sales. [00:12:25] Jason: You know? And so this is high trust selling, figuring out your personal golden bridge I've used for years in my own sales and in getting on clients, and it's why people trust me so much. And so we'll help you figure out your own. And then we get into this whole new model of selling, which has multiple phases that helps people get their own clarity. [00:12:44] Jason: And what I've realized is people don't understand their problems and what they need, and until you ask them the right questions, and so if you ask them the right questions, people will basically sell themselves. You don't have to push, be pushy In sales, this is more about being empathetic, curious, asking questions, and it feels very good to be sold to in this way, if you could even call it selling. It's really coaching. And so I'm teaching you how to do that as well in this training. And then we've also added recently offer documents, sales trackers, like some really cool stuff that we use at DoorGrow to close deals and that are helping our clients increase their close rates significantly. [00:13:23] Jason: So we made a lot of improvements to our coaching program. Maybe you could talk about some of those things. [00:13:30] Sarah: Yeah. So there... man, I feel like since I stepped into DoorGrow, we changed everything, so. [00:13:37] Jason: We did. [00:13:38] Sarah: Which is great because it's like there's a lot of things that we wanted to improve, and there were a lot of things that we wanted to add. So I think one of the best things for me anyway, is I really love the Jumpstart events. So if you join the DoorGrow Mastermind as a newer client, then part of your launch package is going to be an in-person deep dive into your business with Jason and myself, you spend the whole day together with a small group of property managers. [00:14:08] Sarah: We keep it small because I cannot do a deep dive with like 10 people or 20 people. So we do a very small group. Yeah, and we really get into the weeds. We get into the nitty gritty. You walk away with a very clear action plan. You know exactly what to be doing, and you just get so much clarity and connection with other property managers that are attending that event, which is really great because after the event, those people, they stick together for a while, you know? [00:14:36] Sarah: Yeah. [00:14:36] Jason: Create some nice connections. We rolled out the jumpstart sessions because we started to notice a pattern that when clients would meet us in person or come to DoorGrow Live or conference or anything in person, they would suddenly realize psychologically we were real people. There's just something psychologically about video Zoom calls video trainings in DoorGrow Academy. [00:15:00] Jason: That's not real to our brain. And so I call it the real bubble. And we've realized if we can pop that real bubble from the beginning, clients' perception of and recognizing that we're real people, then that translates into the things that we teach are real. And the things and the results clients are getting are real. [00:15:18] Jason: And so they start to get way better results. And so we want to give people that experience from the beginning, and we've got a much better outcome from all of our clients by getting them to do these in-person things towards the beginning of them joining DoorGrow's Mastermind and they're getting way better results. [00:15:36] Jason: They recognize that this is all real stuff and so they absorb the content in all the information in a completely different way, which is really powerful, so. [00:15:45] Sarah: And I would also say in addition to that too, though, if you had worked with us prior to what, four years ago? I would say probably four is the right answer. [00:15:56] Sarah: If you worked with us anytime before that, we recognized onboarding was very hectic and it was, oh man, it's really overwhelming. Everybody was like, "oh my God, there's so much information and I don't know what to do," and then they try to take it all in and they're overwhelmed and they're focusing on the wrong things. [00:16:13] Sarah: And then they have a bunch of questions and they're trying to like, jump on the calls to get their questions answered. So we did a few things. And the best thing that we have rolled out is. We have a really solid, streamlined onboarding process now. [00:16:29] Jason: Yeah. [00:16:29] Sarah: So we take you through a very proven like we have a whole course on DoorGrow Academy on onboarding to make sure that you get into all of the tools. You have access to everything. You know how to use it. Because just because you have it, doesn't mean you know how to use it. Yeah. And then that you're connected with our team. Because there are still some times that people are like, "oh, I didn't even know I could talk to Madi. Oh, I didn't know I could talk to Giselle." Or like, "oh, I didn't realize I could do that." Yeah, you absolutely can. We have a whole team to support you. So we make sure that you're connected with the right tools. We make sure you're connected with the team. You get on like a couple of 15 minute coaching calls with our like onboarding specialist right at the beginning just to make sure, like we're going to walk you through everything. We're going to check everything, we're going to explain everything to you, make sure you're on telegram, make sure you're connected to our entire team. And then they get a brand new thing that we had rolled out in addition that we added to onboarding is our client workbooks. [00:17:26] Sarah: So one of the things that everybody says is, "oh my God, it's like drinking out of a fire hose." I hear this almost from every client. [00:17:33] Jason: Yeah. That analogy comes up all the time. It's like drinking out of a fire hose. Like they say it all the time. Yeah. Yeah. They're like, oh my God, there's so much, there's so much available. [00:17:41] Jason: Yes, there is. So we help them get focused. [00:17:43] Sarah: And that's great. But it's like when you go to a buffet you're not going to eat everything at the buffet. [00:17:48] Jason: No. [00:17:49] Sarah: You only want to eat the things that you want right now. Yeah. And maybe you're like, oh, I'm saving room for dessert later. I know. Like, I'm going to pace myself because I want dessert later for sure. And that's great because you're not ready for dessert now. So it's not that you skip it, it's just that you don't need it right now. So we have a much better system of figuring out what do you need right now. So it's a lot more personalized, it's a lot more customized and then you're able to go through a proven roadmap that's for your business and for your stage. And a lot of that lives in our client workbooks. And that way there's like one place to refer to, you know your belt level requirements. You know your Rapid Revamp to do items. You know what the homework is that you're supposed to be doing. Your sales tracker lives in there and all of your action items and to do items, they're all in there, so you know exactly what to be doing and there's one document to refer to that makes it really easy. [00:18:45] Jason: And when you talk to a coach, we'll map out exactly what you know, we want to figure out your goals, and then we map out tactical items for you to check off and to work on specific to you. And so, even though we've got some different, you know, paths and formulas and classes, we always tailor this to our clients. [00:19:02] Jason: And the client workbook really helps that communication. It literally gets us on the same page, right? Yeah. Together. So, we've added client Success manager, my daughter Madi, who manages all her social media, does all our video editing. She is now also our client success manager, and she's amazing at that. [00:19:17] Jason: So we've had a couple different client success managers over the years and that's really helped improve the connection clients have, the clarity they have, and we also have giselle on our team who can find anything for clients and help them find things. [00:19:32] Sarah: Giselle is like ai, but she's not. [00:19:34] Jason: Right. Yeah. [00:19:36] Sarah: She's the best human AI I've ever seen. [00:19:40] Jason: Yeah. So, and so we've got really good support systems for our clients. We also now leverage Telegram Messenger. We used to use Voxer. Some of my clients in the past, maybe remember Voxer. So I think we've upgraded by using Telegram Messenger for sure. [00:19:54] Jason: And it's a lot more reliable. And so we coach clients directly through it. Walkie-talkie style. They can answer questions anytime. So that's been really effective. [00:20:01] Sarah: And I mean, that's super powerful too because, yeah, this is the one thing that I like, especially in the Rapid Revamp. I harp on this a lot. [00:20:08] Sarah: Do you have any idea how powerful it is to be connected to a coach? 24 hours a day? Like there is no time in the world that you cannot message us. Yeah. So you can message Jason, you can message me, you can message our whole client success team, including Madi. You can message us any time at all. [00:20:25] Sarah: It doesn't mean we're going to get back to you immediately. Sure. But we get back to you pretty darn quickly. Yeah. And out of all the communication channels, those are the ones that we check the most. So like Jason will never check his email. So if you ever email Jason, it's a black hole, don't do it. [00:20:41] Jason: Someone else will read it. Eventually [00:20:42] Sarah: But Telegram, he checks Telegram a lot. And I check Telegram. I mean, I message people sometimes back at midnight, like if they send me a message at 11 and I'm still awake at midnight, I'm like, okay. I'm like messaging you in bed. I have no problem doing that. [00:20:55] Sarah: But you're connected very easily and very quickly to a coach who can rapidly answer questions. And it's not, you know, it's not like this cumbersome thing where you're like, "oh, I have to get on a call and figure out a time that works for me." Right? Like it works for you all the time because you just send a message. [00:21:12] Jason: Yeah. So that's been real effective. We've got three different weekly group coaching calls. We've got a Rapid Revamp class where we're optimizing the product of the business. And getting the business dialed up and ready for growth. Then we've got our Growth Accelerator class that we do. So the Rapid Revamp's on Tuesdays. Growth Accelerator is on Wednesdays, and this is where we focus on just adding doors. [00:21:34] Jason: We work with BDMs, we work with salespeople, we work with business owners to figure out how to grow and working on different growth engines. And then we have our Friday class, which is our operations class where we get into creating scalable operations so that you can handle high paced growth without the business falling apart. [00:21:52] Jason: So, we've also added in our Growth Accelerator, we've added a bunch of different growth engines. These are different sort of vehicles or engines you can build in your business that feed you business organically without having to pay for marketing or advertising. And it's actually more effective than any cold lead advertising we've seen to date. [00:22:12] Jason: We just brought on a client with 6,000 doors that was spending 30 grand a month. Trying to do internet marketing and digital marketing to grow their business, and they reached out to us for help. And so we're giving them a better strategy of leveraging business development managers in each market doing organic outreach, and they're going to grow way faster. [00:22:29] Jason: And it's going to cost them way less money. Way less. Right. [00:22:32] Sarah: And for those of you that are doing paid marketing, do you think you can outspend someone who's spending $30,000 a month? [00:22:38] Jason: Right. And the reality is there's very little search volume of people looking for property management on the internet, and that's what all of the companies are competing in that red bloody water. And there's tons of blue ocean of people. 60% are self-managing. There's no scarcity. And so we help you get these different growth engines dialed in and we've got great tactics like you know, product research interviews, realtor intros, which is 10 times more effective than realtor referrals, which a lot of you try and it doesn't work super well. [00:23:05] Jason: We've got you know, some clever tactics of going direct to investors. We also launched this ROI calculator that's pretty brilliant. That goes along with our realtor intro strategy. We've got the neighbor strategy. Which helps you get business from neighboring property management companies, which is really brilliant. [00:23:23] Jason: We've got warm review outreach, which will help you get better reviews, help you increase the lifetime value of your tenants and owners, and help you get more referrals from your existing clients. And so that can be real effective. Any one of these has helped our clients at a hundred to 200 doors a year organically, and you can install as many of these as you want. [00:23:42] Jason: We've got outbound partner prospecting where you can go after lenders, insurance agents, attorneys, vendors, and another example is groups like one to many sales and how to, instead of walking away from a group interaction where you hope maybe you'll get a lead or a referral or something, you walk away with scheduled, booked calls and can make money. [00:24:04] Jason: So, cool. So those are some of our growth engines. Let's talk about, this is new. [00:24:09] Sarah: I love talking about DoorGrow Hiring. We could do a whole podcast episode on just that alone. Sure. And this is not specific just to property management businesses, this is businesses in general. Yeah. They. Really struggle with hiring. [00:24:22] Sarah: It's hard. It is so challenging and what usually happens is you wait until you're in pain and then you hurry up to hire and then your situation gets worse than it was before. And then, now you've got, you know, some scar tissue and now you're like, oh, I don't think I want to hire. Or like, ah, there's no good people out there. [00:24:44] Sarah: Like, I've been burned before. And it's because people approach everything pretty much the wrong way. Yeah. So we built this into entire system that's called DoorGrow Hiring. And we'll take people through it to make sure that you've got everything in line that you need ahead of time. So that you can actually be prepared to find the right person. We also give you proven processes to help you find the right people. Including things like your R Docs, which is just a fancy word for job description, your company culture. We build out your application, we put it on your website. We give you like the job postings. We give you an interview guide. [00:25:20] Sarah: I literally give you the words to use in an interview, these are the questions you're going to ask. This is the order you're going to ask them in, and these are the words you're going to say, and then that is it. We take you like step by step. So we created this whole system in order to help people find really great team members instead of playing Russian roulette with hiring, which is really dangerous. [00:25:45] Jason: Yeah. So, and the whole crux of it is focused on the three fits, which is finding the right culture fit, skill fit, and personality fit for the role. You cannot create those in people, you have to find them. And finding all three can be challenging and our whole hiring system's built around that. So, just three more things real quick. [00:26:03] Jason: One, we've focused on the five levels of exit. So a lot of property managers can't figure out how to exit the frontline work of the business, so they end up then selling the business because they're miserable in it. So we help you figure out how to get to there's five levels. We help you figure out how to get to somewhere in the middle where you're happiest and you're out of that frontline work without going all the way to exit five and selling the business and having a lack of purpose or you know, not having the business anymore and then trying to start something new and getting to the same level of problem in the video game and you keep losing against the same boss and whatever. So we help you figure out how to beat that boss in the video game. We also launched DoorGrow OS, which is a really robust planning system. [00:26:45] Jason: We have found some fundamental flaws in other planning systems, which are a step up. Just having one like EOS, Traction, Rocket Fuel, some of this kind of stuff. We've built something we believe is innovative and far better after working with some of the most brilliant operations people. And, probably in the world. [00:27:01] Jason: And so this is DoorGrow OS and this is our secret sauce at DoorGrow. And so we're helping people roll out and implement a planning cadence and system and get operators in place that can run this for you, the visionary entrepreneurs. So that your business runs smoothly and you can handle high-paced growth and have goals and get your team focused on the strategic side of the business rather than just being micromanaged through tactical work and task management. [00:27:29] Jason: And then this is the last item you want to talk about this one? [00:27:33] Sarah: Well, we've got our DoorGrow Live conference coming up, so I think you did the first one in like 2018. Then we took a break and then we brought them back. So yeah. We run our DoorGrow Live conference once a year, this is our big event, we open it up to clients, past clients, people who have never even worked with us. People who are in and around the property management industry, including real estate. Because if you're in real estate, you should seriously consider getting into property management, or at least knowing a property manager. And if you need to know a great property manager, there's going to be a lot of them in the room. [00:28:06] Sarah: So, the DoorGrow Live, it's a really powerful event. We bring in some fantastic speakers. It's always very motivational and very tactical, so no matter what it is that you're looking for from the event, you will find it there. And it's a great place to connect and meet people who are doing the same thing that you are doing. [00:28:28] Sarah: Because that is just such a powerful tool to be able to have a network of people that you can rely on and that understand you and understand what exactly you're trying to do and what you're going through. [00:28:40] Jason: Yeah, and we have some amazing vendors that sponsor the event. One of them told me this is the only event that they now do of all the property management events, because it's their favorite. It's the best one. Even though it's small compared to many. They love this one and they get so much value out of learning and being at it as an entrepreneur. And so that says a lot. And so, these are different property managers. [00:29:03] Jason: These are growth-minded people that invest in their businesses. These are not the people that are just trying to have a shitty vacation and escape and go to a bar. These are people that are focused on growth. And so if you want to be around the best in the industry DoorGrow Live is the place to be around the best, and you are the sum of the five property management business owners that you're the most connected to. [00:29:23] Jason: You know, birds of a feather flock together. So if you're growth minded, you want to be at this event. So, and by the time this airs, for a lot of you, if you're listening to this on Spotify or somewhere else. You may have already missed this year, so, but get your tickets and we've got some cool bonuses that we're giving to people if they attend. [00:29:40] Jason: So. Cool. That's it for today. If you have felt stuck or stagnant or want to take your property management business the next level, reach out to us at DoorGrow.com. Also join our free Facebook community just for property management business owners. We reject 70% of applicants doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. [00:30:02] Jason: We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone, so let's grow together. Bye everyone.
Socialite B.Janay returns to the unapollagetic studios in her unapologetic season 14 debut. The actual n factual delivers current events and the latest entertainment. We end dynamically with our relationship talk sparked by Tracee Ellis Ross comments about dating younger men (5100-end).Sinners movie 0200Are the ladies of x-scape ugly 2300Kevin Gates vs Savannah James 2600Shannon Sharp allegations 3700
Caution! You might be a Nussbaum customer by the end of this episode! (actually, that would be a great thing for your business. Go ahead and press play). What's it take to be successful in truckload sales? Wining and dining? The lowest rates? (hint: not that). In today's exchange, we explore five keys to success using the acronym S.A.L.E.S. • S – Strategic Outreach• A – Aligning Internally • L – Long-term Relationships• E – Excellence in Service • S – Sustainable Growth According to Joe, Brent, and Mark, our Business Development Managers, patience and thoroughness underpin everything. To be sure, sales can be fast-paced and exciting! But finding the best customers with the right freight at the right price takes persistence. In addition to prospecting and building customer relationships, our BDMs unpack the “three-legged stool”—the importance of aligning your sales, operations, and pricing teams to find the right business for your network strategy. Checks and balances are critical, as each part brings needed perspective—sales with possibility, pricing with profitability, and operations with feasibility. They also highlight Nussbaum's SalesScope software that enhances collaboration throughout the bidding process. Press play and enjoy! FROM TODAY'S PODCAST• Guests: Mark Stalter, Brent Wagenbach, and Joe LaTulip—Business Development Managers LET'S CONNECT• Visit us online at terminalexchange.org • Follow The Terminal Exchange on social media! o Facebooko Instagram o TwitterABOUT NUSSBAUM Employee-Owned, Purpose Driven | Nussbaum is an industry-leader in over-the-road freight transportation. For more information on our award-winning services and top-paying driver careers, visit nussbaum.com or nussbaumjobs.com.
เปิดพอดแคสต์เอพิโสดนี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด “Wellness ไม่ใช่แค่กระแส แต่คือสิ่งจำเป็น” The Secret Sauce เอพิโสดนี้ เคน นครินทร์ คุยกับ หมอแอมป์-นายแพทย์ตนุพล วิรุฬหการุญ ประธานคณะผู้บริหาร บีดีเอ็มเอส เวลเนส คลินิก และ บีดีเอ็มเอส เวลเนส รีสอร์ท บริษัท กรุงเทพดุสิตเวชการ จำกัด (มหาชน) เจาะลึกนิยามรวมถึงแนวทางการแลสุขภาพแบบองค์รวม และความสำคัญของ ‘Health Span' พร้อมเจาะลึกอินไซต์ธุรกิจท่องเที่ยวเชิงสุขภาพที่กำลังเป็น ‘โอกาส' ใหญ่ของประเทศไทย โดย Global Wellness Institute ประเมินว่าตลาด Wellness โลกจะเติบโตปีละ 10% และการท่องเที่ยวเชิงสุขภาพเติบโตสูงสุดปีละกว่า 20% BDMS Wellness Clinic ในฐานะตัวจริงเรื่อง Wellness เผยแผนดันไทยสู่การเป็น Wellness Hub มาตรฐานระดับโลก ชวนผู้ประกอบการไทยจับมือกันเป็น #TeamThailand ยกระดับ อัปมูลค่าอุตสาหกรรมท่องเที่ยวไปด้วยกัน
Bart Merrick and Crystal Van's real estate services. Year-end best-of show for "A Mediocre Time with Tom and Dan." Melissa Robinson's social media contributions. Changes to the best-of show format. BDMs as the lifeblood of the business. Importance of sponsors and their support. Tracy's organizational efforts for T&D Media. Appreciation for Eric Merchman and his wife's help. Casey's editing and show management work. Tony Munget's photography and "Brown Trump" appearances. Tony Palmiati and Deb's contributions from Ahoy Cruises. Branding by Danger Brains. Support from Mark Villen and Villen Coffee stores. Collaboration with Enemy Inc. for event support. Partnerships with the Science Center, History Center, and Orange County Library System. Transition from Debra to Joe at Fairvilla. New sponsorship from Jeff's Bagel Run. Show guests' contributions and EJ's role as a good sport. Discussion of EJ's treatment by listeners and on the show. Kenny Samsell and Game Show Drew's contributions. Guests Vince Taylor and Tuttle's involvement. Sam's continued support despite moving on. Shoutout to Brendan O'Connor and Seth Petruzzelli. Highlighting Karate of Orlando as a legit dojo. Recognition of BDM Josh and Matthew Frederick. Mention of Cinema Crespo Diso, Chris Crespo, John Graham, and Joey Mazant. Volunteers and gift bag crew appreciation. Family involvement in the business, including Maisie's potential role. Gratitude for supportive wives and families. Challenges of running a small business independently. Reflection on audience importance and listener interaction. Listener encounter story at Kabuki sushi. Plan for old-school meetups to connect with listeners. Positive interactions on the BDM page during an election year. Goal of providing laughter and escapism. Business sustainability to support families and expand. Twitch and YouTube live warmups for engagement. Balancing business responsibilities with creativity. Sponsorship management and commercial scheduling. Benefits of warmups for better show flow. SJ's editing contributions for YouTube. Melissa's effort compiling warmup segments. Observations on public marijuana use and discreet methods to hide it. Challenges of attending children's outdoor activities in cold weather. Mixed feelings about canceled cross-country events. Humorous idea for tough-attitude clothing. Christmas traditions and Scotty's elf role. Stress of organizing a free beer festival. Challenges and adaptability in live event planning. Observations on Columbus Day's shift to Indigenous People's Day. Historical misconceptions about Christopher Columbus. Reward-based behavior for completing tasks. Streamline Mortgage Solutions' personalized approach. Past humorous episode titles from "A Corporate Time with Tom and Dan." Value of humor at one's own expense. Upcoming "best of" segments by Melissa. Memorable episode about Tom running mishap. Ross's new character segment. Reflections on past humorous show bits. Visit from Sabrina and personal humor. Spelling bee segment with Cadillac Pat and David Jolly. Praise for Trivia Drew's segments and flagged content. Tom's confidence boost from biking and Crystal's accident story. Emotional and physical aftermath of Crystal's biking incident. Financial and logistical challenges of medical treatment. Reflection on failed projects by Insane Clown Posse. Discussion of Florida's pill epidemic and societal impacts. Swinger culture dynamics and levels. Interview with Felipe Esparza about his Hard Rock Live show. Technical difficulties during remote interviews. Hula Bowl's community involvement and sponsorship programs. Promotional details for the Hula Bowl on January 11, 2025. Challenges of different interview formats. Memorable interviews with Daryl Hall, Ted Nugent's wife, and Yngwie Malmsteen. Lessons from Insane Clown Posse's independent spirit. Matt McCusker as the most downloaded comedian interview. Importance of air conditioning in Florida. Story of a running mishap and its aftermath. Personal grooming routines before exercise. Humorous incidents during nudist resort visits. Trivia night competitiveness and cheating challenges. Observations on societal laziness and reliance on AI. "Tom vs. Dan" game show trivia and prizes. New mini-game involving viral video creation. Recap of Cadillac Pat's cruise night and dating struggles. Political-themed couches for Sofas and Suds. Challenges and humor in radio game concepts. "Wiener Whack-Off" game humor and absurdity. ### **Social Media:** [Website](https://tomanddan.com/) | [Twitter](https://twitter.com/tomanddanlive) | [Facebook](https://facebook.com/amediocretime) | [Instagram](https://instagram.com/tomanddanlive) **Where to Find the Show:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/) **The Tom & Dan Radio Show on Real Radio 104.1:** [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/) **Exclusive Content:** [Join BDM](https://tomanddan.com/registration) **Merch:** [Shop Tom & Dan](https://tomanddan.myshopify.com/)
- Chat on digital badges on Twitch and Peloton - Andrea's involvement in Monopoly Go - Open-ended, never-ending games like Candy Crush - Tom discusses negative self-talk and inadequacy - Earning digital badges and their psychological impact - Reference to David Blaine and past experiences watching him - Mention of a *King of the Hill* episode about Hank Hill learning to have fun - Discussion on people unable to enjoy situations, even at concerts - Idea for a "daycare" area at concerts for disinterested attendees - Admission of having a "no fun gene" and trouble enjoying the moment - Self-diagnosis of thinking he knows everything - Talking in absolutes and lacking open-mindedness - Suggestion for a month-long, communication-free retreat for self-improvement - Brief debate on Adderall's influence on behavior - Story of a neighbor returning a lost boat key found under a truck - Humor about being caught shirtless at home by the neighbor - Speculation on surveillance and partner tracking - Incident of car rifling due to forgetting to lock it - Discussion on losing and finding the boat key - Realization someone likely discarded the boat key after deeming it worthless - Debate on car door locking and reasons for leaving them unlocked - Concerns about car break-ins for valuables like guns and pain pills - Living with behaviors due to laziness - Mention of identity theft worries - Debate on viewing door locking as a minor inconvenience - Acknowledging personal flaws and challenges in behavior change - Discussion on self-doubt and not knowing everything - Contrast between being overly confident and feeling doubtful - Reflection on how long-time radio work affects thinking and communication - Mention of radio experience leading to constant planning and thinking ahead - Discussion on male retreats, referencing Aaron Rodgers - Jealousy of Aaron Rodgers' confidence and know-it-all attitude - Challenges of being confident in disagreements - Suggestion to keep the boat key out of the truck to avoid theft - Conversation on door checkers looking for unlocked cars - Mention of cars with auto-lock features - Interest in talking to someone who checks car doors at night - Idea of using glitter bombs or dye packs to catch thieves - Discussion on airbag pranks and people getting hurt - Watching YouTube fail videos involving stunts and car accidents - Interest in tracking devices and their effectiveness - Discussion on outdated and current robbery prevention methods - Hypothetical bank robbery scenario and intimidation - Reference to the “wet bandits” from *Home Alone* as a Halloween costume idea - Plans to dress as "wet bandits" with a child as Kevin for a parade - Desire to attend a Casey Musgraves concert in a custom nudie suit - DIY nudie suit with airbrush and rhinestones - Complaints about broken air conditioning and studio heat - Concerns over rent increases and potential relocation - Joking about turning to crime if forced to move - Mention of eating Polish food at a local mom-and-pop restaurant - Nostalgia for the old-fashioned feel of the Polish restaurant - Sadness over the decline of mom-and-pop shops - Discussion on needing a strict business manager to keep places open - Mention of a super yacht flipping in Italy with billionaire fatalities - Yacht company's CEO blames crew for preventable sinking - Speculation on why the yacht flipped - Mention of an artist named Los Camparinos and the song "Holy Smoke" - A humorous knock-knock joke with the word "Squirt" - Introduction of show hosts and surprise reactions to Andrea and Maisie's behavior - Recent BDM post about old school shirts - Talking about old shirts like Alice in Chains and Marilyn Manson - Mention of offensive shirt content - Wearing band and novelty shirts in middle school - Debate on the meaning behind Deftones' "Around the Fur" shirt - Wearing Big Johnson shirts and the humor behind them - Malcolm X shirts being banned in schools - Teacher Mr. Blood enforcing the ban on Malcolm X shirts - Shirt with Gamecock reference from Dan's father - Parents not understanding innuendos on shirts - Lyndon B. Johnson's reputation and behavior - Kids' clothing preferences like plain shirts and athletic wear - Indifference to fashion, preferring comfort - Kids not wanting graphic tees or logos - Popular items like White Crocs, Uggs, Lululemon shorts - Girls wearing Nike Pro athletic wear - Frustration over unused clothes, especially dresses - Dress code limits for family events, avoiding crop tops - Wearing athletic wear and being judged for it - Reference to past incidents of overzealous intimacy - Glass bedroom door creating silhouettes - Sleeping with dogs and the challenges involved - Humor about dogs during intimate moments - Obsession with Dansby the dog and planning vacations around him - Considering luxurious dog boarding facilities - Business idea for a dog paradise boarding facility - Hulk Hogan's past behavior and jokes about voting for him - Misunderstanding Indian food as Native American food - Buying wine to pair with Indian cuisine for dinner - George Carlin's views on the term "Indian" - Repeated yacht incident reference, lacking detail discussion - Yacht CEO blaming crew for errors causing sinking - Yacht's unsinkable nature if protocols were followed - Debate on crew's legal consequences - Captain survived; cook was one of the first to die - Man surviving similar incident becoming a divemaster - Hypothetical choice between drowning or burning - Reflection on being cautious vs. taking risks - Mention of "precautiousness" being viewed negatively - Joking about conspiracy theories and survival scenarios - Introduction of Little Monarch's song "We Got That Feelin'" - Voicemail and email segment announcement - Songs abruptly ending without fade-outs - Music production accidents left in as treats for listeners - Common rap phrases like "turn me up in my headphones" becoming clichés - Tupac's personas and artistic background - Upcoming Incubus concert - Advice to find positives in events, even small ones - Debate on sincerity in finding positives if usually indifferent - Calling people liars and being overly skeptical - Voicemail on becoming more talkative with age - Naturally talkative vs. being reserved - Preferring minimal conversation with strangers - Social media interactions and curiosity about others' posts - Road trip while listening to older shows - Various cooking techniques like using hot sand or pebbles - Provocative videos of noodle carts in Thailand - Rumors about gender of vendors, but it's entertaining - Comparison to bikini hot dog carts in America - Internet outages causing anxiety - Reliance on internet for daily activities and navigation - Stereotypes about Thailand's noodle vendors - Swingers in The Villages leading to exaggerated stereotypes - Caller discussing subjectivity in judging Olympic sports - Debate on human judgment vs. technology in sports - Historical Olympic judging with multiple judges for photo finishes - Generational style changes and repeating fashion trends - Street vendors selling roses and skepticism about intentions - Pre-printed signs held by people asking for money - Interacting with street vendors, from ignoring to eye contact - Newspapers sold on streets in Tampa and Miami - Reluctance to buy from roadside vendors due to hygiene - Nostalgia for homemade food like boiled peanuts - Juice tent in vacant lot, skepticism about appeal - Roadside businesses and odd vendors - Complaints about funnel cake and juice truck in the neighborhood - Preferences for neighborhood businesses - Fair-style trucks bringing a “circus” vibe - Desire for permanent food options over food trucks - Nostalgia for carnival food like funnel cakes, elephant ears - Frustration with neighborhood parking, especially in cul-de-sac - Curiosity about local food truck regulations - Brief mention of Blake Lively and Ryan Reynolds, hinting at potential tension - Celebrities facing pressure and scrutiny - Speculation on Ben Affleck's happiness post-divorce from Jennifer Lopez - Ben Affleck's early role in “Voyage of the Mimi” - Skepticism about gifted programs in schools - Funnel cake and juice trucks at schools - Gifted teacher who was also a clown - Clown-related activities in early education - Grizz being in gifted program with a high IQ - Critique of focusing only on IQ in gifted programs - Gifted kids being smart or delinquents - Joke about Florida and geography uncertainty - Debate on geography knowledge due to smartphone reliance - Preparing for emergencies with a gun and bullet - Tampa doctor avoiding hearing aids during a colonoscopy - Cactus Steve's hard times and GoFundMe - Getting a vehicle for Cactus Steve, like a small car or bike - Plugging Bart Marek real estate team - Tracking sex with a logging ring - Upcoming cruise and activities like kid's camp, free food - Past experiences in Nassau and staying on the cruise ship - Nostalgia for buying medications in the Caribbean - Buying Xanax during a cruise to the Bahamas - Sharing secrets after the cruise - Potential fights on the cruise - Concern about cruise not having White Claw - Bringing weed pills for relaxation - Enjoying walking around the boat and playing bingo - Interacting with BDMs late at night - No interest in dressing up for cruise parties - Cruise itinerary with spelling errors - Themed cruise parties like a white party - Joke about avoiding funnel cakes on the cruise - Humorous farewell and end of conversation