Profit With Heart

In this inaugural episode of the Creative Potential Podcast, host Chris introduces his friend and special guest, Mitchell Levy. They discuss the importance of clarity, the power of servant leadership, and finding joy in work. Mitchell sheds light on his journey, including his 500 interviews with thought leaders which led to the creation of 'Credibility Nation'. They explore how to transition from draining work routines to fulfilling and playful careers, leveraging one's superpowers, and overcoming past challenges. This insightful conversation aims to inspire listeners to rethink their paths and focus on living their passions while serving others.KEY TAKEAWAYSIdentify Your Superpower: Reflect on past challenges you've overcome to discover your unique strengths.Turn Work into Play: Shift your mindset and structure your work around activities that energize you.Creating a Credible Business: Focus on being of service to others while ensuring your business aligns with your passions.Evolving Your Service: Regularly reassess and adapt your methods of service to keep them exciting and relevant.Building Partnerships: Leverage partnerships to enhance the value you provide without shouldering all the work yourself.QUOTES"If work equals play, then you play all the time, whether you're play playing or playing at work." - Mitchell Levy"If you can create a credible business of service to others, you are waking up every day in joy." - Mitchell Levy"Your superpower often comes from the kryptonite you've overcome in your past." - Mitchell Levy"Focus on creating solutions around things you love, and document and delegate what you don't." - Mitchell Levy"When you serve a particular audience in a particular way, think about what their ecosystem needs for success." - Mitchell LevyConnect and learn more about Mitchell Levy: https://mitchelllevy.com/Timecodes00:00 Intro01:00 The Importance of Play and Credibility03:33 Overcoming Regret and Finding Your Superpower09:53 Defining a Business vs. a Job12:27 Mitchell's Journey and Advice for Entrepreneurs22:01 Navigating Career Transitions and Finding Joy30:39 Unleashing Creative Potential33:28 Conclusion and Next Steps

Your audience niche is one of the essential areas to establish early on. It can define the conversations you have and even the individuals who would want to go on your show.In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about defining your audience niche and what it means to have great guests conversation-wise. HIGHLIGHTSIdentifying and connecting with your core audienceGetting guest requests: Many are not a good fitThe ideal guest profile for the Sales for Nerds podcastBe naturally curious about the guest's real story QUOTESReuben on defining your angle and why somebody would listen to you: "Find the hundred people who desperately need to hear what you have to say and help them. You can always expand as you go but it's so crowded and noisy. if you're trying to be the next Joe Rogan, it's not going to work. There's already a Joe Rogan."Reuben on finding guests and having great conversations: "Do you have something interesting to add to that audience? It's less about your this age, this gender, this professional background or not. I think you can have these really interesting conversations coming from all different places." You can connect with Reuben and check out his work in the links below:LinkedIn: https://www.linkedin.com/in/reubenswartz/Website: https://www.mimiran.com/Sales for Nerds Podcast: https://podcasts.apple.com/us/podcast/sales-for-nerds/id1161950812 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Having someone over as a guest on your podcast is more than just interviewing this person. It's a lot about exchanging valuable insights and lessons while also potentially building a long-lasting relationship through meaningful conversation.In this episode of the Salescast Podcast, our host Edward Purmalis talks to Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about using his experience and journey in consulting and how this eventually translated to having pleasant conversations over wine through podcast recordings! HIGHLIGHTSHow the Sales for Nerds Podcast kicked offThe reason for the release cadence for the podcastAudience growth depending on one's goals for his/her showChanges in the podcasting landscape over the years QUOTESReuben on the commercialization of the podcast space: "Then you have a bunch of people coaching other folks on how to make money from your podcast. And there's nothing wrong with that per se but then you end up attracting a bunch of people who are really only there because they want to make money. They're not there because they have that enthusiasm and passion."Reuben on the business relationships that can be built after inviting someone on the show: "In terms of business people, some people don't respond. I haven't got a hundred percent success rate of getting guests to come on the show. I've been very pleasantly surprised at how easy it's been to get guests on. Even famous people on my bookshelf back here!" You can connect with Reuben and check out his work in the links below:LinkedIn: https://www.linkedin.com/in/reubenswartz/Website: https://www.mimiran.com/Sales for Nerds Podcast: https://podcasts.apple.com/us/podcast/sales-for-nerds/id1161950812 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Authenticity is something that comes naturally to some people more than others. However, it is necessary when you want to create meaningful conversations either as a host or as a guest on a podcast.In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about what the Demand Gen Chat podcast tackles with each episode, her journey in taking over the show, and even her dream podcast guest! HIGHLIGHTSThe focus of Demand Gen Chat as a showAuthenticity and learning to take the riskOn the time Tara became the host of the showEmpowering your sales teams to use your podcast content QUOTESTara on being authentic when it comes to discussions: "If we're all doing the same thing as everybody else, we're not going to hit our numbers and we're not going to do well and you might be in a crappy position next quarter. So even though it feels unsafe sometimes to do something outside the box, it's almost like you have to now."Tara on finding the balance to have a natural conversation: "I think the host role I find more natural because I'm asking people questions and just listening to what they want to say. So I find that more natural than kind of trying to drive the conversation. What I'm really trying to work on is I have questions that I want to ask them that often get derailed by where the conversation is naturally going." You can connect with Tara and her work in the links below:LinkedIn: https://www.linkedin.com/in/taraarobertson/Twitter: https://twitter.com/taraarobertsonDemand Gen Chat Podcast: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

More and more people are realizing that other channels such as YouTube, LinkedIn, and Instagram can be great platforms for promoting podcasting content. While podcast episodes are understood to be audio content, your audience is also starting to look for a more personal connection through video!In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about how the podcast started out for Chili Piper and shares her insights on when and how to direct your focus on creating content across channels. HIGHLIGHTSHow more people explored podcasting as a strategy over the pandemicPodcasting as a content channel for Chili PiperThe growth of the show based on consistency and established brandingUtilizing other platforms like YouTube and Instagram for additional content QUOTESTara on building a level of trust to become part of someone's content cycle: "One thing you could do is actually invite your ideal customer onto the podcast and get them even creating that content with you. Obviously not every big customer or prospect is going to say yes but that's who I would start with reaching out."Tara on using other platforms to promote podcast content: "One thing that surprised me too is, I love listening to podcasts but I'm definitely more of an I-just-listen-while-I-do-other-things kind of listener. So I'll be doing the dishes or working with a podcast on. But we actually get a lot of views on our YouTube channel as well which don't even count towards the numbers I just mentioned." You can connect with Tara and her work in the links below:LinkedIn: https://www.linkedin.com/in/taraarobertson/Twitter: https://twitter.com/taraarobertsonDemand Gen Chat Podcast: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Nikki Rausch, the host of the Sales Maven Podcast. She shares her thoughts about gauging feedback not through vanity metrics but in the types of clients she earns and connects with. She also talks about her process in creating the format for her podcast and how it's helped her create meaningful interactions in each episode. HIGHLIGHTSBeing more interested in the clients she attracts instead of vanity metricsHow Nikki came up with the format for the Sales Maven PodcastHaving a fun dynamic with your guestDeveloping great relationships as a result of being a host or guest QUOTESNikki on identifying what you're looking to get out of podcasting: "If you keep it focused on providing real, valuable content to people who are potential clients and know how to convert them into becoming clients, then there's a reason to do it."Nikki on changes to the Sales Maven Podcast format: "I added in success stories because it's always interesting to hear how somebody takes a sales technique and applies it to their business. Bringing in success stories from my clients that are like, 'Yeah, I used this technique and here's the result that I got.' That has been really exciting."  You can connect with Nikki and her work in the links below:LinkedIn: https://www.linkedin.com/in/nicolerausch/Website: https://www.yoursalesmaven.com/Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Guesting on podcasts is one of the best ways to grow your own. However, a lot of hosts hesitate to do it because of preconceived notions that they're not qualified enough to get invited and the like. In this episode of the Salescast Podcast, we are joined by an amazing individual who has guested on over 200 shows. Our host Edward Purmalis talks to Nikki Rausch, the host of the Sales Maven Podcast on how she started her podcast, transitioning from being a guest to having her own show, and more! HIGHLIGHTSThe start of the Sales Maven PodcastAdding dynamic ads to her podcast became a game-changerGoing from guesting to becoming a hostIdentifying your ideal audience QUOTESNikki on her core audience and her continuous podcast growth: "I still guest quite often on podcasts and I think that brings this new audience. And people share it. In sales teams, someone would say, 'Oh, my boss listened to this episode and asked all of us to listen to it.' I'm always thrilled when people share it to somebody else, too."Nikki on the changes she noticed from being a guest to a podcast host: "One thing is, it's different being interviewed versus interviewing somebody. I think learning how to still direct the podcast but allow for the guest to really shine. Letting the guest kind of run a little bit and giving them room to share their content but at the same time bring it back to my audience."Nikki's advice on getting started: "The most important thing is you have to decide what's your outcome. What do you most want to happen as a result of being on a podcast? And then you start to identify if your goal is to grow your business, then you need to understand who the audience is and from there start to narrow down the podcasts that attract that type of audience."  You can connect with Nikki and her work in the links below:LinkedIn: https://www.linkedin.com/in/nicolerausch/Website: https://www.yoursalesmaven.com/Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Richard Doherty, host of the Fintech Scaling Show. They talk about the primacy of actual physical outcomes over KPIs and the state of the Fintech podcasting space. Richard also shares the hard work that he did to market his podcast such as writing good show notes and optimizing your Google search presence. HIGHLIGHTSGoing beyond KPIs and towards practical outcomes A happy workforce is a productive and profitable oneThere's still a lot of room for growth in the Fintech podcasting spaceTips for marketing your podcast Create more ways for people to find you via additional content QUOTESRichard explains why there aren't a lot of Fintech shows: "It's all about know-how. It's quite a complex world and it's a world that you have to live in and be in to understand. On top of that, there's only a certain percentage of people that actually like talking."Richard gives some tips on how to market a podcast: "I think writing some really good and clear show notes with clear wording helps people understand whether they want to jump in to that show or not. Without that, it's a bit messier. You can lose people."You can connect with Richard and his work in the links below:LinkedIn: https://www.linkedin.com/in/rhdoherty/Website: https://scaleupconsulting.co.uk/Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/ If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Creating a thriving community especially online is often easier said than done. It takes a lot of hard work, passion, and pure intention to attract engaged listeners who not only consume content, but also contribute value to the rest of the group. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Richard Doherty, the host of the Fintech Scaling Show on building a thriving community online, his passion for fintech, and how to monetize engagement while still focusing on serving the community. HIGHLIGHTSPodcasts are excellent for engaging with the community Reaching a global audience through a very active and engaged communityExciting things are happening in the fintech spaceThe ideal community member is the participative oneHow to earn the trust and engagement of people onlineGoing beyond content marketing  QUOTESRichard describes the amount of work he had to do achieve success: "Through hard-won knowledge and inviting people to the show, asking people for referrals, asking people to come to one-on-one sessions, getting people around roundtables, hosting different types of events off the back of my podcast, all of a sudden I had something around a thousand plus fintech leaders from across the globe."Richard on why he loves actually talking to people: "I'm a huge advocate of participation. There's a human element here. I love Slack, I love Discord, I love LinkedIn. But you know what, know what I love better and most of all? I love chatting to people. Like we're chatting now. We're in a slightly different part of the world now which is all cool, but it feels real."Richard on earning people's trust online: "You have to show people that firstly, they can trust you. Secondly, that you are authentic. And thirdly, that you have some sort of presence online that they can look through and understand who you are, what you do, why you do it, who you stand for. And only then would they potentially want to lean in and have a discussion about the commercial angle. And I'm cool with that."  You can connect with Richard and his work in the links below:LinkedIn: https://www.linkedin.com/in/rhdoherty/Website: https://scaleupconsulting.co.uk/Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/ If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Getting good guests for a podcast is a critical part of drawing in more listeners. For would-be guests, getting on a show that attracts a good number of ears is ideal especially if they're promoting a new product or service. The end result is a healthy relationship rooted from mutual value. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with fellow podcaster and Host of Grind, Sell, Elevate, Tyzer Evans. Tyzer gives some killer tips on how to get booked as a guest for his podcast and also talks about Alchemy Cast, an upcoming project meant to revolutionize the way podcast hosts interact with would-be guests, matchmaking style.  HIGHLIGHTSA discussion about NFTs and Augmented RealityHow to get booked on top-tier podcastsAutomating the booking process with Alchemy Cast Should you try gaming a platform's algorithm? QUOTESTyzer on how to get booked on top-tier shows: "Make a list and make sure that you've been well-thought out in your value proposition. Because at the end of the day, podcast hosts understand that you want to get in your new book, your company, your product. We understand that there's some type of pitch component. Most people are not coming on to be super altruistic."Tyzer describes Alchemy Cast, an app that matches podcast hosts to guests: "If they (podcast hosts) hit that they're interested as well, then it opens up the mailbox-inbox function for them to be able to chat. Then you're only having conversations with people as a host that you actually want to have conversations with that you're able to vet on a quick basis."You can connect with Tyzer and his work in the links below:LinkedIn: https://www.linkedin.com/in/tyzerevans/Website: https://tyzerevans.com/The Book Legion Podcast: https://podcasts.apple.com/us/podcast/the-book-legion/id1552458875Grind, Sell, Elevate Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

There is no one way to achieve success, whether it be in sales or life in general. But being disciplined, consistent, and persistent definitely helps! In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tyler Evans, the host of the highly successful Grind, Sell, Elevate podcast on these three traits that are guaranteed to help you find success in whatever you want to do. Tyler also talks about how and why he started his podcast, ang gives some practical tips for podcasters who want to start their own show.  HIGHLIGHTSMost podcasters focus on sales philosophy, not actionThe ideal guest is both engaging and well-versed in subject matter Why Tyzer started creating content How Grind, Sell, Elevate got started How to get good at sales and life in generalPractical tips for podcasting success QUOTESWhy Tyzer started to create content around sales: "I wanted to just be altruistic. I truly just wanted to simply give information away that I thought people needed. I just watched so many sales people that I had worked with in prior companies that made 60 or 70,000 dollars but had the potential of making 200 or 300 or 400."Tyzer on what it takes to be good at sales: "Sales is just like life. To be good at anything, you have to have discipline, consistency, persistency. You have to put in work. And a lot of that comes from not just strictly sales material. It comes from how you conduct yourself and how you live your life."You can connect with Tyzer and his work in the links below:LinkedIn: https://www.linkedin.com/in/tyzerevans/Grind, Sell, Elevate Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

The old adage is true: the only constant thing in life is change. As the world progresses, we too must adapt and find a way to understand differing perspectives that may not necessarily fit our worldview. In this episode of the Salescast Podcast, Edward continues his conversation with the host of the Learning Leader Show, Ryan Hawk about the importance of keeping an open mind, and why coachability is a key component of success in sales.  HIGHLIGHTSThe trouble with ever-changing algorithms It's important to see the world from different perspectivesKnow when to zoom in and zoom out It's not easy to keep an open mind, but do it anywayContent collaboration is the best way to get to know peopleThe best sellers are also the most coachable QUOTESRyan on why he loves interviewing interesting people: "We are all just the sum of our life experiences and to me, I'm fascinated by understanding that from other people and having conversations with them. Through that, I learn. Through that, sometimes I change my mind. I'm not so definitive on things."Ryan on the link between coachability and performance: "I found that people who perform at a high level and are consistently at the top of the stack rankings, they're the ones who want coaching the most. It's just a telling stat." You can connect with Ryan and his work in the links below:LinkedIn: https://www.linkedin.com/in/ryanhawk12/Twitter: https://twitter.com/RyanHawk12The Learning Leader Show: https://podcasts.apple.com/us/podcast/the-learning-leader-show-with-ryan-hawk/id985396258 If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

Most podcasts start as a way to generate revenue for a company or an individual. This was not the case for our guest, who started interviewing people to learn from them first and foremost, not expecting to build an engaged audience in the process. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Ryan Hawk about how his love of learning led him to start the Learning Leader Show and offers advice on how to achieve consistent success in content creation.  HIGHLIGHTSThe podcast as a learning tool and full-time work Early success and loving the process of work Align your content schedule with your listeners' habits Ryan's recipe for consistencyTelltale signs of a good podcast episode Ryan's ideal guest Word-of-mouth is still the strongest marketing method  QUOTESRyan on why he started podcasting: "The podcast was my form of a leadership PhD program. The only difference was that while I wouldn't get the certification from a university, I would hopefully gather better learning through my own curiosity of choosing my personal professors where I could ask them questions, record those conversations and share with others while learning in public."Ryan describes his ideal guest: "They've sustained excellence over an extended period of time, and most importantly, they know why. So if you've done well, I'm going to ask questions that are going to force you to deconstruct the process as to why." You can connect with Ryan and his work in the links below:LinkedIn: https://www.linkedin.com/in/ryanhawk12/Twitter: https://twitter.com/RyanHawk12The Learning Leader Show: https://podcasts.apple.com/us/podcast/the-learning-leader-show-with-ryan-hawk/id985396258 If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYLike all things worth doing, running a successful podcast that delivers value to your listeners while simultaneously generating revenue for your business doesn't happen overnight. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about the intricacies of the podcast as a medium, and how to get executive buy-in if you're running a podcast as a marketing tool for a company.  HIGHLIGHTSThe difference of interviewing for a podcast vs radioGeorge's recipe for successWith more listeners comes greater responsibilityTips for getting people to guest on your show The balance between delivering structure and spontaneity Have a vision that drives you everyday and stick with it QUOTESGeorge's advice for podcasters that need to up their game: "Making sure that you're able to come up with strong metrics to prove ROI, training the team properly on what we're going to need to be able to deliver a great episode, and then taking that personal responsibility that George needs to up his game. Start listening to other great interviewers. Start watching other great interviewers." George on what he learned after building out a podcast from the ground up: "The one thing I like to tell people when they ask what have you learned most about building out a podcast, it's stick with it. You're not going to get instant gratification. You're not going to walk in one day after three episodes and have listeners in 50 different countries, 20,000 uniques — it just doesn't happen. It takes time. And the consistency is where the magic happens."  You can connect with George and his work in the links below:Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYDespite their initial similarities, the podcast is more than just a talk show in audio format published on the internet. With video becoming more popular in the podcast space, the tradition of it being only an audio format is quickly becoming passe. Podcasts are becoming an excellent way of creating intimate relationships with a very engaged audience, and industry pioneers like George Leith are paving the way. In this episode of the Salescast Podcast, our host Edward Purmalis talks to George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about how they became one of the biggest podcasts in the business niche, their forays into video, and the strategy they used to grow their audience sustainably.  HIGHLIGHTSPodcasting as the new frontier for scalable trainingVideo is taking over podcasting The podcast can be an excellent tool for lead generationPodcasters need to be responsible with the content they release Content on the internet is evergreenA clearly defined strategy will help you grow your audience  QUOTESGeorge on video podcasting: "One of the things that we found by not being on Youtube and doing any of the streaming shows, so we're just relying on the podcast networks, it's kind of that build it and they will come. As we added the show to other networks like iHeart and Amazon and Google podcasts, you see a natural lift by having a larger distribution. So I'm excited to bring it to Youtube, probably should have done it a hell of a lot earlier."George talking about their podcast strategy: "We have one guest that represents the type of ideal customers that we're trying to attract. We have one guest a month that represents the products and services that we sell through our ecosystem. We have one guest that is a subject matter expert around a topic that we may be teaching that month or that quarter.”You can connect with George and his work in the links below:Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYDespite being around for a few years, podcasting is still a relatively new way of disseminating information. While there is no one correct way to approach podcasting, communication pros like Think Fast, Talk Smart host Matt Abrahams have helpful tips and best practices for a more efficient and effective way to do it. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Matt on how he and his team approaches podcasting and communication in general. Matt also shares his formula for improvement, and advice that applies to podcasting, communication, and life in general.  HIGHLIGHTSPodcasting is best done with a teamPodcasts need to be both structured and spontaneousAsking good questions is the hallmark of confidence There is no one right way to communicateRepetition, reflection, and feedback  QUOTESMatt on encountering unfamiliar themes during an interview: "I feel like I am representing all the listeners and if I don't understand it there's a chance that many others don't understand it. And so I just ask questions and try to paraphrase and hone what the person is saying until we all get an understanding."Matt on the fine balance between structure and free-flow in podcasting: "You need to have enough structure and framework to allow you to be creative and play, but still accomplish your goals. That's a fine balance and everybody's going to find that differently, but the goal is not the extremes where it's just complete free-flow or it's just overly structured."Matt's formula for improvement: "You have to do it. You have to practice. You have to reflect on what's working and not working. And then you have to seek feedback. And it is through those three things that we improve our communication and many other aspects of our lives."  You can connect with Matt and his work in the links below:LinkedIn - https://www.linkedin.com/in/maabrahams/Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268 If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYIf there was anything positive to say about the COVID-19 pandemic, it's that it taught people the importance of communication in our daily lives. At unprecedented speed, businesses and academic institutions alike had to quickly adapt and use technology to fill the void created by lockdowns and limited physical contact. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Stanford lecturer Matt Abrahams on how the pandemic drastically changed the way we communicate with each other. As the host of the top-performing Think Fast, Talk Smart podcast, Matt also talks about starting a new show at the onset of the pandemic and how his interview style changed over time to meet feedback from loyal listeners.  HIGHLIGHTSThe pandemic taught people the importance of communicationAcademic institutions are adopting new ways to deliver informationVirtual communication is an ever evolving field of study Matt's biggest challenges and learnings as an interviewerThe host's communication style is critical to attracting loyal listeners QUOTESMatt on the important role of podcasts in dissemination information: "We believe that there are many people for whom attending a university might be challenging based on where they are in the world, where they are in their careers and in their life. So I think people want to get some access to that information and the folks I interview are bleeding edge researchers and academics doing work on information that can help people right away."Matt on how the COVID-19 pandemic taught people the importance of communication: "As we have seen through the pandemic, communication is critical. When we were cut off from face-to-face in-person communication and had to go to a more virtual means, people really came to realize how important communication is and how some of the subtleties of communication can be lost when you change the major way through which you're doing it."Matt on how he changed his interview style over time: "Over time, I've come to realize that where the real magic happens is when you take a question or a theme or idea and really just allow it to organically get discussed and grow and explore. So I've reduced the number of questions I prepare. I think much more about the themes I want to cover. I think about the feedback I get from our listeners." You can connect with Matt and his work in the links below:LinkedIn - https://www.linkedin.com/in/maabrahams/Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268 If you're listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYPodcasts, formerly an obscure way to access information via audio, have become irrevocably mainstream. May it be bedroom enthusiasts or full fledged production companies, anybody can start a podcast to reach millions of listeners around the world. What separates successful podcasts with millions of listeners from the rest, however, is the amount of dedication, effort, and consistency put into them.In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast on all things podcasting, content creation, and standing out from the competition.  HIGHLIGHTSDark social matters, even though you can't measure it Standing out in a sea of content takes a lot of work There's an audience for everything in podcasting If it serves a need, it's worth doingYou can make podcasting as you're full-time career  QUOTESDavid Dulany on standing out over the competition: "The biggest challenge today is just attention because there's so many great resources and in our industry, a lot of software companies have a content engine. And they're creating amazing content constantly that we're trying to keep up with."What David Dember really loves about content creation: "More than anything else with the podcast, I just love building organic relationships because if you do, you become a trusted advisor. So if someone's really not having a great day, or something else is going on, you can be able to actually listen and if there's a solution that will be able to help them, great. And if not, let's continue to just become friends and get to know each other."David Dulany on the value of learning the nitty gritty of a medium: "You can get in a rut of just thinking that channel doesn't work or that medium doesn't work. But actually, you're just doing it wrong. You're just not creating a podcast that's appealing visually or stuff like that. So there's always something to learn."You can connect with David Dulany and David Dember and in the links below:Signup for the Tenbound newsletter - https://www.tenboundplus.com/free-access?r_done=1LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/The Sales Development Podcast - https://tenbound.com/podcast/If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYThere will always be a price for innovation, and choosing the unbeaten path is risky, but fortune will always favor the bold. Such is the story of our guests, who started podcasting in 2016 and decided to find a niche that not many had occupied before: sales development. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast about finding an underserved sector, fill the need, and dominate it by setting a high standard for those who are bound to follow your example.  HIGHLIGHTSHow and Why Tenbound got startedAnybody can start a podcast, but it takes a lot more to keep it goingThe tech industry is experiencing a shakedownEverything is an ad now, it's tough to stand outPreparation meets opportunity QUOTESDavid Dulany on the state of podcasting when they started in 2016: "Even at that time, people were saying podcasting is over, podcasting is dead. There's too many podcasts and stuff like that. And this is like six years ago. It was interesting that, ‘No dude. Podcasting is not dead. It's actually an awesome medium for so many different things.'"David Dulany on the mission of the Sales Development podcast: "I always looked at it that there's a lot of super smart people that are doing this. They're doing it really really well. And you never talk to them because they're in the office or now with COVID. They're at home working remotely. They're heads down. They're not trying to become a guru or something in the market. But they have all this great information. It's like how can we surface this and share it and make it useful for people."David Dember's process on researching his guest: "Being a better host, it's once again understanding the individual. Not only understanding the role. So for example, I end up going to someone's LinkedIn page and I don't have much information about their actual day-to-day. Like someone could have the Head of Global Sales Development, there might not be much research on that. I'll take it a step further. I'll go into Indeed.com and I'll round up going to Jobs and typing on that search specifically to understand their KPIs. If I understand their KPIs that's going to be one bucket for me to really identify how we're going to have a conversation."You can connect with David Dulany and David Dember and in the links below:LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/The Sales Development Podcast - https://tenbound.com/podcast/If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYIn this episode of the Salescast Podcast, Adam Strong offers top-shelf advice for podcasters who want to reach a bigger audience, from interview preparation all the way to frequency of episodes and the need to strive for authenticity. Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today's Changing Environment, and the host of The Game Changers Experience Podcast.  HIGHLIGHTSCover your basics and be ahead of the game Aim to ask deeper questions or add your own insights When, why and how to ramp up frequency of episodes Ensure that your podcast is optimized from an SEO perspective Podcast listeners are looking for authenticity QUOTESAdam's approach to podcasting: "I think it's really important to make sure that you're prepped. You're in a good mind space. I treat podcasting like I'm on the stage, like a proper stage. Essentially, if you treat that as a way that you're getting into Broadway and you're articulating your presence and you've got an audience in front of you, they expect a great performance."Adam on the importance of preparation: "Make sure that you've got the very basics. Otherwise, you're going to spend a ton of time asking for the same stuff like ‘Hey, have you got a high resolution profile photo? Have you got a bio? Have you got this?' and it's like, ‘You should have done that stuff way before you even did the interview.' You have to make sure that you're ahead of the game."You can connect with Adam Strong and their work in the links below:LinkedIn - https://www.linkedin.com/in/adamistrong/Book - https://www.goodreads.com/book/show/59426841-play-the-gamePodcast - https://podcasts.apple.com/gb/podcast/the-game-changers-experience/id1518654325 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARYThe ingredients for podcasting success are simple. Be consistent with your releases and get interesting guests. But as it usually does, there is more to it than meets the eye. In this episode of the Salescast Podcast, our host Edward Purmalis talks to business strategist, author, and podcaster Adam Strong about his thoughts on podcasting, the steps he took to take his podcast to the next level, and why famous guests are not necessarily the best guests for your show. Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today's Changing Environment, and the host of The Game Changers Experience Podcast.  HIGHLIGHTSHow Adam got into podcasting Consistency is critical to success in podcasting Podcasting is a long game Relationships are critical for podcasts  QUOTESAdam on building loyalty with your audience: "When you start building up an audience, you start building up loyalty with your audience. And so they have an expectation that, if you're going to release a show and say, Tuesday at 5 AM, then they're going to expect that show without excuses. They don't care about your excuses. They want to know that they're going to listen to your podcast. That's how you create loyalty."Adam's approach on starting a relationship with potential guests: "With my guests, I ask them if they would be open to doing sort of a 15, 20-minute get to know each other. I want to see how the energy, how the chemistry is going to work. I wanna know what's important to you."Adam on why you need to be picky with your guests: "You just have to make sure that you're bringing the right guests and not coming from a place of desperation rather in a place of value more than anything else." You can connect with Adam Strong and their work in the links below:LinkedIn - https://www.linkedin.com/in/adamistrong/Book - https://www.goodreads.com/book/show/59426841-play-the-gamePodcast - https://podcasts.apple.com/gb/podcast/the-game-changers-experience/id1518654325 If you're listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Usually, marketing and sales are separate activities, with costs associated with both. To combine both activities while generating profit at little to no cost would be a salesperson's dream, right? In this episode of the Salescast Podcast, Chris and Collin talk about The Cold Calling Podcast, a show derived from a LinkedIn livestream featuring Collin and the rest of the Salescast sales team literally cold-calling potential prospects to start podcasts or book them as guests for the organization's portfolio of shows. The podcast and the livestream showcases one of the most unique and groundbreaking ways that content can be used to generate revenue while also creating organic reach for your organization. Join our free podcasting community today at http://salescast.community.

Podcasts are a great way to cast a wide net in reaching new prospects, but what about nurturing deals that are already in your pipeline? In this episode of the Salescast Podcast, Chris and Collin talk about using your podcast to revive stalled deals or grow existing accounts. At the end of the day, people buy from people they trust and know, and podcasting is definitely one of the best ways to achieve that relationship. Join our free podcasting community today at http://salescast.community.

If you want to be a guest on podcasts as a marketing activity, then you better have a list. But first, you need to know which ones your listeners are likely listening to. In this episode of the Salescast Podcast, Chris and Collin talk about how to build that list, plus a killer tip on creating the perfect call-to-action at the end of your episode. Join our free podcasting community today at http://salescast.community.

Getting booked as a guest on other people's podcasts is simple, but not necessarily easy. In this episode of the Salescast podcast, Chris and Collin talk about the top three things that podcasters care about the most plus bonus tips for improving your outreach strategy. Join our free podcasting community today at http://salescast.community.

More than just a talk show or a promotional tool, podcasting can be a powerful tool to create and nurture deep and lasting relationships not just with your guest, but your audience as well. In this episode of the Salescast podcast, Chris and Collin talk about the potential of podcasting for community-building as well as an effective tip for people who want to get booked as guests on other podcasts. Join our free podcasting community today at http://salescast.community.

Starting something on your own is challenging enough. But creating your own path in a new industry can be downright intimidating. In this episode of the Salescast podcast, Chris and Collin talks about the rocky beginnings of their podcasting journey and why their initial setbacks did not hinder them from pursuing the industry. Join our free podcasting community today at http://salescast.community.

Most people consume podcasts as a form of entertainment, but what a lot of business owners don't realize is that podcasts are a great way to drive sales as well. In this episode of the Salescast podcast, Chris Decker talks to Salescast co-founder Collin Mitchell about a few ways to generate revenue from your podcast. Collin also shares how he started his podcasting journey, which ultimately lead to the founding of Salescast. Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.

Join our free podcasting community today at http://salescast.community.