POPULARITY
Have you ever felt like a sleazy salesperson? It's the worst, right?In this episode, we're talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She's teaching you the language she uses to have great sales conversations every single time. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. Topics covered in this episode include:Assumptions to avoid making about a couple you are selling to Questions to ask a prospective client How to make clients feel comfortable and respected The best phrase to use in salesIf you hate sales calls, this is going to be a game-changer for you and your wedding business. I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!Resources Mentioned:Grab a free copy of Annie's sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/ Show notes available at https://jentaylorconsulting.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
The SuperDataScience Podcast is celebrating its 800th episode! Host Jon Krohn speaks to his grandmother, Annie, about growing up at a time when so many technologies we take for granted today were yet to be developed. Listen in to hear Annie's experience of the changes in technology across 94 years and how she and her family fared in 1940s Ukraine with no electricity or running water. Additional materials: www.superdatascience.com/800 Interested in sponsoring a SuperDataScience Podcast episode? Email natalie@superdatascience.com for sponsorship information.
Have you noticed the focus on 80/20, also known as Pareto's Principle, lately? We are all about finding the 20% of things that drive 80% of your results so you are focused on what matters most, that's what leaning out is all about. But there are a lot of things that people get wrong when applying Pareto in their business that can inadvertently have a big impact on their short-term and long-term results. Throughout this episode, we delve into the pitfalls and common misconceptions surrounding the 20/80 rule. We emphasize the importance of not rushing to scale the 20% without laying a solid foundation with the 80%. Our caution extends to overdelegating and overmarketing without a clear strategy. Additionally, we emphasize the importance of intentional decision-making and the risks of impulsive choices. At the end we mention the concept of ‘CHuCK', extensively analyzed in a previous episode, as a tool to assess and concentrate on the 20% of activities driving 80% of results. This tool serves as a guide for entrepreneurs, steering them towards implementing supportive changes for long-term success and business growth! "Be strategic, be intentional, and focus on your 20%." - - Annie P.Ruggles In this episode we explore How to determine the 20% of things that drive 80% of your results How to know what to cut and what NOT to Mistakes to avoid when applying the Pareto principle How to leverage strategic decision making for lasting success How to practically apply the 80/20 rule in your business to focus on what matters most Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast
What the heck is "warrior energy" and how can it be harnessed in our personal and professional lives? How can we best balance head and heart during moments of stress and overwhelm? And how can we break ourselves of toxic self-sacrifice and really, truly practice self-compassion amid societal pressures and inner child tantrums? This week, Annie P. is joined by the soulful and brilliant Jennifer Urezzio, founder of Soul Language. Her specialty is helping movers and shakers honor their own wisdom, connect with Divine support, and co-create with the energy of their businesses. Together, they explore their mutual love for Peanuts, "The Lord of the Rings" and more before focusing on "Star Trek," drawing parallels between the emotional depth of iconic characters and their own experiences. They delve into the concept of purpose (and its myths), share personal anecdotes (AKA fangirl a little), and offer practical advice for self-compassion and self-awareness. It's an uplifting, empowering listen for Trekkies, the woo-woo, and all entrepreneurs, bravely and boldly going where no one has gone before. Engage! Resources: - Connect with Jennifer (JU) through her website and Instagram. - Grab JU's jaw-droppingly good free guide, The Myths of Purpose. - Don't forget to listen to her podcast, Ask & Answered By Soul. What's Inside: 06:09 Acknowledging divine backup 13:57 Accepting change brings unexpected discoveries. 19:48 Head and heart balance 26:15 Warriors, inner children, and the Peanuts gang 29:50 Choice is essential for our well-being. 37:06 Embracing rebranding 40:15 Picard, Troi, and a reminder about Vulcans 45:43 LeVar Burton is a gift to the world. 48:57 Homework: "Embrace self-awareness and compassion for success." Wanna binge? Check out these related episodes: 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 51: On Courses, New Customers & Star Trek: Voyager (feat. Melody Johnson) 80: On Expertise, Unlearning & The OC (feat. Rachel Kurzyp) 114: On Magnetism, Genius & Zoey's Extraordinary Playlist (feat. Mellissa Seaman)
Are you selling in a sleazy or sexy way?In this episode of The Little Blue Pill for Business I interviewed Annie P. Ruggles. Annie calls herself The Cyndi Lauper of Sales (The Non-Sleazy Sales Academy) & Mary Poppins of Marketing (Quirk Works Consulting). She is the Founder of Quirk Works Consulting. Annie is the host of Too Legitimate to Quit Podcast. Dive into the world of ethical marketing with Annie P. Ruggles as she shares her journey from theater to marketing and how she helps "ethical weirdos" sell authentically. Discover the challenges of navigating algorithms, the power of creativity in a saturated market, and the importance of shedding the "shoulds" of the industry. This episode is a must-listen for anyone looking to market and sell with integrity and personality.Check it out!Too Legitimate to Quit Podcast: https://www.toolegitimate.com/Annie P. Ruggles Website: https://www.anniepruggles.com/NSSABook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
On this episode of The DEB Show, Christopher Cherian, co-founder of Gatherly; Annie P. Ruggles, founder of Quirk Works Consulting and the Non-Sleazy Sales Academy; and business strategist and community builder Keith Spiro once again join host Debra Eckerling for her annual #Start2024Now Party! Debra likes to start the new year in DEBcember! That way, you get motivation to finish the calendar year strong, as well as inspiration to get a running start into the new year! The conversation kicked off with a discussion of the rollercoaster ride that was 2023, before Chris, Annie, and Keith discussed their challenges, wins, and "joy" projects from the year. The trio also shared their goals for the end of this year, priorities for the next one, and goals gifted to the audience. Guests' Themes from 2023 Chris: Adaptability Keith: Being present Annie: Finding balance between tenacity and self-care Guests' Themes for 2024 Chris: Reconnection Keith: Teaching Annie: The year of Annie Gifted Goals Chris: Set a personal goal, as well as professional ones Annie: Dismantle the "shoulds" in your life as you wind down this year. Next year, don't pick up any new ones. Thou should not should and do not be should upon Keith: Choose a passion, choose a person, and double down in giving them your attention Final Thoughts Keith: When you meet a new person, spend time exploring each other's worlds. And let your worlds explode as a result Chris: Everybody you meet has something to teach you. Be open minded and curious Annie: Don't nod on a podcast. Be present, be bold, and reach out to the new people you meet Learn More: Chris Cherian:Gathery.io Annie P. Ruggles: AnniePRuggles.com Keith Spiro: KeithSpiroMedia.com Debra Eckerling: TheDEBMethod.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Our next guest has taken her decade-plus skillset and business acumen beyond the boundaries of what most would expect an expert to say, do, or be. This brilliantly potent human has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration for serving entrepreneurs and founders with better ways to build their businesses. When she's not wearing her witty and joyful creator hats as the Founder of both The Non-Sleazy Sales Academy & Quirk Works Consulting; Annie P. Ruggles is growing community and legitimizing the correlation between pop culture and business trends. Today, host Naketa Ren Thigpen chats it up with Annie on how selling builds your receiving muscle and helps to create better balance!What to expect in today's BBP episode:-How bold pivots can help you improve your work/life balance-Why it's important to zig when others zag in business-How selling builds your receive muscle-Why you should stop being a martyr in life and business-Business in the teen years and the freedom that this rebellion offersMore about Annie P. RugglesAnnie P. Ruggles has guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Contact Annie P. RugglesWebsite: http://www.anniepruggles.com, Instagram: @anniepreneur, Linkedin: www.linkedin.com/in/anniepruggles Podcast: www.toolegitimate.com Subscribe, REVIEW, Share & Balance BoldlyOn the Balance Boldly Podcast, host Naketa Ren Thigpen talks with ambitious women in business (and a few brave men) from a wide array of industries about their pursuit of success, how they face business burnout, navigate relationship hurdles, and what overall work/life balance looks like for them. Not your conventional personal development podcast, Balance Boldly uncovers real solutions to real problems afflicting real people at home and in the workplace, daily.If you enjoyed this episode, head over to Apple Podcasts, Spotify, iHeart Radio, or your favorite podcast app to subscribe to the show and leave your honest review.Now Go! Enjoy the balance of your day, but remember, do it, BOLDLY!Thank you for listening!
Unearth a fresh perspective on sales, designed for women who value authenticity and alignment with their core beliefs. Sales expert Annie P. Ruggles ignites a sales revolution for female entrepreneurs, challenging traditional approaches with her authentic and empowering strategies, as she battles against outdated beliefs and misconceptions to help women achieve financial success on their own terms. Get your tickets to join us at Success Becomes Me Live in September by visiting successbecomesme.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4984869/advertisement
How can businesses build trust, foster human connection, and align with shared values in the age of AI and technology? And why on Earth does Facebook feel the need to change its advertising platform every four seconds? (Ok, we can't answer the second question there. Ask Zuckerberg.) But in this episode, we wholeheartedly tackle the first. Jenn Neal of Formula Done joins Annie P. to candidly share her best tips on leveraging Facebook's functionality amidst recent policy changes, and strategies for overarching marketing success with and without AI. Then, Jenn dives into her lifelong passion for different racing disciplines, including Formula 1. You'll be amazed how much it has to do with social media! Tune in for an insightful discussion filled with thrilling anecdotes, thought-provoking questions, a drag race romance, and plenty of laughs along the way. Resources: - Connect with Jenn through her website, Instagram, and https://www.linkedin.com/in/jennneal. - Grab her free ultimate guide to content repurposing at https://contentrepurposing.tools/ - Annie's award-winning sales course, Sales for Empaths, is now available as a Pay What Feels Right! Grab your seat at http://www.anniepruggles.com/NSSA What's Inside: [00:01:14] With algorithms, you'd be surprised how much having fun matters [00:05:23] Productivity, Dance Videos, and Visibility [00:12:18] Leveraging the Facebook behemoth [00:15:12] Visibility mini-masterclass [00:19:35] Easy, cheap Facebook boosting for more visibility. [00:21:53] How to liberate your content [00:26:57] A Drag Race romance [00:30:40] Elevating the ordinary to the excellent [00:33:09] Ethics and your best behavior (but in a joyful way) Wanna binge? Check out these related episodes: 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 62: On Traction, Patience & Ted Lasso (feat. Sara Dean) 71: On Shiny Objects, Trends & Westworld (feat. Mariana Padilla) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
Have you ever felt like a sleazy salesperson? It's the worst, right?In this episode, we're talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She's teaching you the language she uses to have great sales conversations every single time. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. Topics covered in this episode include:Assumptions to avoid making about a couple you are selling to Questions to ask a prospective client How to make clients feel comfortable and respected The best phrase to use in salesIf you hate sales calls, this is going to be a game-changer for you and your wedding business. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Grab a free copy of Annie's sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!Follow @anniepreneur on Instagram: www.instagram.com/anniepreneur Connect with Annie P. on LinkedIn: www.linkedin.com/in/anniepassanisi Listen to the Too Legitimate to Quit podcast: https://www.podpage.com/too-legitimate-to-quit/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect? Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence? Resources: - Connect with Allea through her Instagram. - Grab her free guide to welcome sequences and more at duett.co/TLTQ - Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur What's Inside: [00:06:42] Your story matters; let's share it. [00:10:53] The questions that build rapport [00:13:43] How to ethically engage anxiety, frustration, and confusion [00:16:09] Experiences shape our preferences and create engagement. [00:21:31] Sometimes choices are correct, but maybe smelly. [00:25:15] "Don't let others dictate your content." [00:26:33] Goldilocks and lead magnets [00:31:00] Email strategies: insults, flattery, and constant marketing [00:35:36] Love letters to your customers bring clarity and reflection [00:46:50] Miscommunication and secrets in classic literature analyzed [00:53:21] Homework: Consider the tone and persona of your email marketing. Wanna binge? Check out these related episodes: 48: On Clients, Connection & Mean Girls (feat. Breanna Gunn) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge) 105: On Emails, Takeaways & Outlander (feat. Danielle Weil) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
On today's episode of Answered by Soul, Jennifer Urezzio and Annie P. Ruggles, changemaker, founder and CEO of Quirk Works Consulting, and host of the Too Legitimate to Quit podcast, have a fun and entertaining discussion about owning your inner weirdo, cranking your presence and style to whatever a comfortable 11 feels like, wading through poop, feeling safe, and the idea that joy is your birthright. Listen here as Jennifer and Annie share that as you put yourself out there in the world, you have to be deliberate and intentional in your choices. We want the full expression of people and so if you have something to say, say it enthusiastically and infuse fun, truth, and boldness into that magic recipe. What really matters is that you showcase yourself with pride and enthusiasm . . . and if you want a cookie for breakfast, then have it. Learn more about Annie at https://www.linkedin.com/in/anniepassanisi/. About Annie: For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you want to learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feeling frustrated and overwhelmed with your current marketing efforts? Exhausted by constantly chasing after the latest trend or tactic without seeing any real results? Or just wondering how and when to let your "freak flag" or "woo badge" fly for maximum effect? You are not alone! If you've invested in expensive advertising campaigns or poured hours into social media posts, but your audience just isn't engaging or converting, this episode is for you! This week, Annie P. is joined by Stanford-educated lawyer turned Earth Wisdom Ceremonialist and quiz funnel builder extraordinaire, Mellissa Seaman! A true bridge between the worlds of business strategy and intuitive development, Mellissa now guides professional women in midlife on how to clarify their deepest purpose, do business with heart and ease, and step into a new level of leadership. It's a jam-packed, hilarious, and heartfelt episode that begs the question "What the heck does it really mean to be holistic in your marketing?" before diving into the musical romp known as Zoey's Extraordinary Playlist. Resources: - Connect with Mellissa through her Instagram. - Take Mellissa's fabulous quiz, "What is Your Soul Gift?," at SoulGiftQuiz.com - Don't forget to check out her podcast, Channel Your Genius! What's Inside: [00:05:54] Managing creative cycles means prioritizing rest. [00:12:39] Magnetism must pave the way for success. [00:16:09] Creativity comes from external inspiration sometimes. [00:18:43] "Say yes, don't stop the flow" [00:20:46] Opening to the genius within and embracing uniqueness [00:24:36] Limitations hinder genius, open up and flow! [00:28:30] Different types of genius [00:33:15] The superpower of archetype-based quizzes [00:36:38] Marketing for compassionate and deep connection [00:41:47] Listening with heart; tuning into intuition. [00:44:39] Boundaries, baby! Boundaries. [00:50:15] Ditching fake professionalism for real authenticity [00:54:18] Homework: determine (and protect) your zone of genius. Wanna binge? Check out these related episodes: 11: On Intuition, Ambition & Frozen 2 (feat. Ciara Rubin) 25: On Selfishness, Boundaries & Malcolm & Marie (feat. Naketa Ren Thigpen) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 53: On Boundaries, Burnout & So I Married an Axe Murderer (feat. Amber Hawley) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today's guest has guided hundreds of people toward making deeper connections, lasting impressions, and developing friendlier, more lucrative products and services. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. She is the Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, the author of “The Coach Who Would Not Sell,” and the host of the podcast Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Please join me in welcoming Annie P. Ruggles. In this week's On the Schmooze episode, Annie P. Ruggles shares her inspiring journey of embracing authenticity, overcoming resistance to sales, and helping others find better ways to grow their small businesses, emphasizing the importance of leadership, personal growth, and building meaningful connections. In this episode, we discuss the following:
On this episode of The DEB Show, host Debra Eckerling talks about The Business of Woo with Christy Maxfield, Cliff Ravenscraft, and Annie P. Ruggles. Christy is founder of Purpose First Advisors, Cliff is the Mindset Answer Man, and Annie is the founder of Quirk Works Consulting and the Non-Sleazy Sales Academy. The trio shared their definitions of "Woo," as well as their takes on intuition, awareness, feedback, following your "trains of thought," and more. How do you define woo? And how can you use it to elevate yourself and your business? Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you tired of running into roadblocks when trying to grow your business? Would you like to know where to focus your time and energy for maximum profitability and learn the actionable strategies that successful entrepreneurs use to grow? In this episode, we dive into the world of business growth with Marcia, Darrell, and Annie who share their strategies for avoiding the most common mistakes that can stall business growth. From focusing on the right things to creating a clear vision, we share all the valuable insights and actionable ideas to help you take your business to the next level. Darrell Evans is a serial entrepreneur, investor, and is the Co-founder/CEO of Yokel Local Internet Marketing, a Digital Marketing Agency based in Las Vegas, NV. He and his teams have helped businesses generate over $300M in revenue online. He's personally started and/or operated 6 businesses since the age of 20. He's also the host of The MindShift Podcast and is the Founder of the Growth Driven Entrepreneur Community and the MindShift Business Academy where he trains business owners on his signature growth frameworks. Marcia Riner is a business growth strategist, certified financial planner®️, and the CEO of Infinite Profit Consulting based in California working with businesses all over the country. She is a 3X published author, host of PROFIT With A Plan podcast, and engaging speaker. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. In today's episode, we explore: The importance of having clarity in your business How to increase profitability The most common mistakes that are holding you back from growth The “Accelerate Now” event and what topics will it cover “The biggest mistake that a business makes that does keep them from focusing on the right things is having clarity on what those things actually are. All too often what businesses end up doing is they're very busy, they're working really hard, but the things that they're investing their time, their energy, their money, their focus on end up not being the things that are actually going to drive the revenue, the profit, the results, and the impact that they actually want in their business” - - Crista Grasso Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale. Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.
Are you suffering from or through "random acts of marketing?" Online visibility is such a noisy endeavor - so many options, so many "shoulds." How do you know what's right for you and which efforts to double down on? And- is the webinar dead? This week, Annie P. is joined by the fabulous "leads guru" known as Tom Poland. As a multiple bestselling author and marketing expert, Tom helps professionals generate high-quality leads in 151 cities across the globe. With 39 years of experience under his belt, Tom has started and sold numerous businesses, led teams of over 100 people, and generated more than $20 million in revenue. Then, Tom and Annie have a frank discussion about delegation, creation, gimmicks, proof, and the power of intention before living into lessons learned through the color-bending classic, "Pleasantville." Resources: - Connect with Tom through his website and LinkedIn. - Don't forget to check out his podcast, Marketing The Invisible. - You can watch Annie's episode on YouTube!- Get your free copy of Tom's book at www.GetTomsFreeBook.com What's Inside: 00:00:00 - Transparency vs. Hype 00:01:33 - This week, Tom suggests we focus on lead-gen. 00:04:59 - Predictability can be so boring, but it just might keep the dream alive. 00:10:54 - Outsourcing the lackluster stuff 00:13:59 - The real and unexpected reason 80% of marketing strategies fail 00:14:47 - Passion is the missing ingredient in most webinars 00:16:56 - "Skin in the game:" not to little, not too much 00:18:27 - WTF is a hybrid webinar? 00:19:49 - To attract the right audience, pick the right problem. 00:25:09 - Running away with Hugh Jackman: A Teachable Moment 00:27:27 - Webinars and Demos 00:29:31 - Sales Ambush! (And how to avoid it, obviously.) 00:38:32 - Welcome to Pleasantville. 00:40:56 - Are your following your "clues?" 00:41:30 - The myth of the "perfect" webinar 00:44:02 - GetTomsFreeBook.com 00:45:21 - This week your homework is to challenge your perceptions. Wanna binge? Check out these related episodes: 15: On Authority, Delegation & Jeopardy (feat. Terry McDougall) 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 75: On Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood) 89: On Likes, Leads & Somebody Feed Phil (feat. Hannah Acosta) Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."
Sales is the art of receiving money in exchange for your goods and services. It's an energetic exchange between two people, and it can be beautiful. Here to prove that point are two highly opinionated, emotional women discussing The Walking Dead. This week, Annie P. is joined by a beloved sister in the ethical/heart-centered sales space, Sarah Walton. Unlike Annie, Sarah grew up loving the rush and competition of selling. (Annie made her grandma buy all her Girls Scout Cookies.) But - both sales strategists stand together in the undeniable truth that if you're running a business you must sell, and sell, and keep selling - but it should never require you to compromise your integrity or self-respect. Then, after swapping sales strategies, trips and tricks, the pair embark on a journey through Atlanta's favorite zombie apocalypse, The Walking Dead, which Sarah argues is "very, very entrepreneurial." *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Sarah through her website and Instagram. - Don't forget to check out her podcast, Game On, Girlfriend - Find her free Freedom Calculator at https://sarahwalton.com/freedom/ What's Inside: [00:00:00] You need a gateway drug to you. [00:02:41] Small business owners need to focus on selling something every day. [00:03:16] "Launches" are concentrated bursts of high stress. Some people adore them, some suffer through them. [00:07:03] When did you realize that selling could be a pleasurable experience? [00:12:14] Women do "the invisible work" that makes the world work. [00:17:23] Deep, heart-centered [self-] forgiveness work may be required. [00:23:02] What is the difference between ambition and scrappiness? [00:34:50] The Walking Dead is the ultimate gauntlet and very, very entrepreneurial. [00:39:08] Fast Forwarding Through The Gore of Entrepreneurship [00:47:18] Your homework is to brainstorm sales role models - and not the ones you think. Wanna binge? Check out these related episodes: 34: On Selling, Serving & Cher (feat. Katrina Summers) 54: On Persuasion, Sales & What About Bob? (feat. Jason Cutter) 68: On High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho) 81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell) Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."
Discover how having the shiniest marketing isn't always going to give you the road to sales and conversions Learn why objections are better than rejections and why you should listen to them instead of arguing Explore the importance of making your prospects feel empowered in order for them to make a purchase Resources/Links: Want factual tips on how you can sell without sacrificing too much? Click here: sellcoachsell.com Summary Do you feel like you've been chucking in so much money into marketing but nothing seems to work? Your marketing may not always be perfect and that's okay. It's crucial for you to listen to client objections for you to structure your marketing to what your audience wants. This can turn your promising leads into sustainable sales. Annie P. Ruggles is the Founder of the Non-Sleazy Sales Academy, the Host of Too Legitimate to Quit, and the Author of “The Coach Who Would Not Sell”. Dive into the world of marketing and sales as Annie shares how you can increase your sales by transforming your marketing into something audience-centric and sustainable. Check out these episode highlights: 01:35 - Annie's ideal client: Exhausted, over deliverers. Largely coaches, but not all. Super small businesses who have such a deep passion for service, but find that passion feels like it's in direct opposition with selling and profiting, raising their rates, negotiating, firing clients-- all that good stuff. 02:22 - The problem he helps solve: I call it the "martyrdom of over-marketing". And that is what many, many, many service-based businesses do. We've been taught, and rightly so that we need to give, and we need to solve problems. 03:37 - The symptoms of the problem: We already talked about burnout, that's a biggie. Poverty, that's a huge one. If your business isn't growing, or if you're spending more on your business and your business is making. I'm not talking about when your business is brand new. 04:53 - Clients' common mistakes before consulting Annie: They realized too late that they need to sell. They go out and buy a sales book designed for sales pits at larger corporations and it drives them crazy. 05:54 - Annie's Valuable Free Action (VFA): The number one piece of sales training that I absolutely hate is the school of thought that you should argue away objections. Objections are just people's misunderstandings expressed. 07:17 - Annie's Valuable Free Resource (VFR): Want factual tips on how you can sell without sacrificing too much? Click here: sellcoachsell.com 07:52 - Q: Is selling manipulative? A: And the answer is yes! Selling is manipulative, but it's not manipulative without consent. Tweetable Takeaways from this Episode: “Lean into objections. Take it as an opportunity to prove value more deeply to get to know your client better.” -Annie P. RugglesClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to what will be a very energetic little interview. My name is Tom Poland beaming out to you from Sunshine Coast in Australia. This is Marketing the Invisible. I'm joined today by Annie P. Ruggles! Annie, good day from Down Under. A very warm welcome! Where are you hanging out? Annie P. Ruggles 00:26 I am right dab smack in the middle of the US in Chicago, so hi from yesterday! Tom Poland 00:32 Because it looks like Paris at midnight in the background? Annie P. Ruggles 00:34 You know, that's because of my van, but yes, faking France well here in drizzly gray Chicago. Tom Poland 00:45 Well, I can understand why you might want to be in Paris at midnight, yeah. Annie P. Ruggles, in addition to being just a bowl of fun, has this really, really very,
On this episode of The DEB Show, host Debra Eckerling had a lively conversation about Coaching - and Coaching Careers - with Christy Maxfield of Purpose First Advisors, Mindset Answer Man Cliff Ravenscraft, and dean of the Non-Sleazy Sales Academy Annie P. Ruggles. They talk about the art, craft, and state of coaching. Christy, Cliff, and Annie share how they came to coaching and lessons learned, as well as a ton of motivation when it comes to finding your path, cherishing yourself, and so much more.
Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed? This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur? *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Jennifer through her website and YouTube. - Check out her podcast, Marketing Matchmaker on all the major platforms. - Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup What's Inside: [00:00:00] If they haven't done it themselves, they can't take you there. [00:01:10] In order to create consistent profits in your business, you must have consistent leads. [00:06:37] Marketing and sales are not the same department. [00:13:14] No one is coming to a baseball field they don't know about except ghosts. [00:14:39] Visibility is vulnerable until you realize that it's not actually about you. [00:21:34] Content creation can be overwhelming. [00:24:21] Creating relationships is how social media survives. [00:31:02] If you treat your business as a hobby, it will pay you like a hobby. [00:35:06] Marvel never stops churning out content. [00:36:21] For Iron Man, it's always about creating something better. [00:40:22] The ripple effect is so much wider than we think. [00:46:50] Head over to Marketing Matchmaker. [00:47:58] This week, your homework is to be a hero by practicing social listening. Wanna binge? Check out these related episodes: - 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross) - 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) - 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) - 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)
You may have the best actionable business strategy to share with the entire world. However, no one would listen to it if you will deliver it through a monotonous and dull podcast. Annie P. Ruggles found the most effective approach to do this by teaching sales communications using her deep love of the 80s and 90s pop culture. She joins Tracy Hazzard to discuss the upbeat, friendly, and wacky format of her podcast, Too Legitimate To Quit. Annie shares how she invites listeners to take action and come back for more by giving them “assignments” and ripping off the final thoughts segment of The Jerry Springer Show. She also talks about treating her guests as family to create deeper connections, why getting celebrities are not always ideal, and how to effectively use a podcast to build a strong community.Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
Happy World Introvert Day! As you get back into the swing of your work week, take a trip down memory lane to one of the first episodes of TLTQ - featuring marketing maven, Nikki Nash and Annie's lifelong devotion to Angela Lansbury. It's a favorite of introverts worldwide, as it answers the question "do we need to be shouty to stand out?" New episodes return next week! *** Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types? This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius, podcast host, and brilliant marketer. Nikki has a knack for uncovering the best and most unique aspects of brains and brands and gives her tips on how to explode a business that is 100% Obviously You. Then, she fulfills Annie P.'s lifelong fantasy by giving her a reason to gush about Dame Angela Lansbury "on a work thing." Download the scripts for this week's homework here. *Parentpreneur advisory: this episode contains colorful language. Connect with Nikki through her website and Instagram. And don't forget to check out her wonderful book, Market Your Genius. For full show notes and more visit www.toolegitimatetoquit.com Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!
Ho ho ho - it's a TLTQ Holiday extravaganza and we're digging deep into that heartwarming concept known as professional jealousy. Wait, what? Yep! And for extra fun and cheeriness, we discuss the holiday classic where Santa dies in the first 5 minutes. (This episode originally aired in 2021, and was so dang good, we just had to bring it back!) This week, Annie P. is joined by Startup Renegade, serial entrepreneur, military spouse, and super-mom, Shauna Armitage. Together they talk about the importance of monitoring and responding to your customer retention over time, the misconceptions of revenue vs. profit, and dispel some "Millionaire in a Minute" myths. Then, Shauna shares inspiration from Tim Allen's "The Santa Clause" and her kids' holiday habits. Happy Holidays and Happy Listening from Team TLTQ! *Parentpreneur advisory: this episode contains colorful language. Connect with Shauna through her Instagram or Facebook group. And don't forget to check out her podcast, Startup Renegades!
Relationship Marketing is so much easier said than mastered. How can we forge genuine connections with a whole bunch of people at once - and maintain that earned intimacy? How can we prove ourselves amid a sea of greedy sleazeballs clogging up everyone's DMs? It's TLTQ's 2nd birthday episode, and the incomparable Josh Elledge is here. Josh is a media master, super connector extraordinaire, highly sought-after marketing pro, and a studier of cults and mass manipulation. Arguably the only person who can match Annie P.'s natural enthusiasm, the two embark on a conversation spanning ethics, empathy, the importance of video, trust, reciprocity, and ultimately the latest (and some argue finest) new addition to the Star Wars universe, Andor. What's Inside: 0:00 - Intro & Theme 2:12 - Main Interview with Josh 45:32 - Andor Tie-in 1:11:55 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Josh through his website. Don't forget to check out his podcast, The Thoughtful Entrepreneur! You can find Annie's interview (with host Jen Amos) here.
On this episode of The DEB Show, host Debra Eckerling celebrates DEBcember with her annual #Start2023Now Party. She was joined by guests Christopher Cherian, co-founder of Gatherly; Annie P. Ruggles, founder and dean of the Non-Sleazy Sales Academy; and business strategist and community builder Keith Spiro. Chris, Annie, and Keith shared their joys and challenges from 2022, their 2023 goals, and lots of inspiration throughout the conversation.
Are you stuck on the "rollercoaster of inconsistent income?" We all know entrepreneurship is a marathon, not a sprint, but it can feel extra cumbersome when we're stuck in a marketing rut, drowning in admin tasks, or struggling to close new deals. How can we maintain momentum when times are good, and shake things up when they go stale again? This week, Annie P. is joined by award-winning entrepreneurship coach, TEDx speaker, and all-around powerhouse, Bri Seeley. Bri has a twofold challenge for listeners: 1. go bold already, and 2. focus on revenue. She breaks down why and how to do this (and accidentally brainstorms like 4 books in the process) before diving into a puddle of fangirling with Annie. What can we all learn from the living legend, tenacious talent, and larger-than-life moxie of The Rocket Man himself, Sir Elton Hercules John? What's Inside: 0:00 - Intro & Theme 2:27 - Main Interview with Bri 33:24 - Elton John Tie-in 51:24 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Bri through her website and Instagram. Don't forget to check out her podcast, Success Becomes Me. This episode joins the fabulous Legitimate Divas playlist, featuring business lessons from Cher, Lady Gaga, and more. Find them all at https://lnns.co/-NvLcgxPZT4. *** LAST CHANCE: In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
Today's episode is super special! This is our 100th episode and it feels like I've been doing this podcast for years at this point. So, thank you all for being with me for these 100 episodes. What better way to celebrate our 100th episode than bring back on the show the absolutely brilliant Annie P. Ruggles who was the very first podcast guest back on episode seven? Annie P. Ruggles is the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. In this episode of the Lean Out Your Business Podcast, we are going to talk about sales, marketing, and messaging on LinkedIn. LinkedIn is a curated content engine plus social networking site, where you can highlight your background by optimizing your profile, grow and leverage your network by connecting to people, and engage with the gifts of content that you're being offered. It enables you to network with people and professional organizations in your industry which is a great way to stay up to date with the latest developments and to share information and ideas with others in your field. We have to take into account, that the larger our network is, the more business opportunities will come our way, meaning the more potential leads and sales. If you are using LinkedIn and you want to leverage this platform, tap into this episode! Show topics include: (02:25) About Annie P. Ruggles (04:36) Leveraging LinkedIn as a Business owner (09:45) Annie's advice on getting results on LinkedIn (12:39) LinkedIn as a repurposing goldmine (16:35) Connecting with people on LinkedIn (18:38) The truth about LinkedIn groups (22:58) Tips on how your brand can stand out on LinkedIn (28:02) Tips on how to work smarter, not harder Links: https://www.linkedin.com/in/anniepassanisi/ https://www.anniepruggles.com/ http://stophatingselling.com/ Work with Crista: Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle
Are you looking for ways to create the perfect lead magnet to collect more clients and customers? In this episode, Annie P. Ruggles Founder of the Non-Sleazy Sales Academy (tongue firmly in cheek on that one) shares tips with us for creating a lead magnet that will help you attract more leads and close more deals. Don't miss this inspirational overview of how to create a lead, magnet, prospects won't be able to resist, and what all it has to do with King Arthur and Merlin, for a fun twist.
We all know mindset is a critical tool for entrepreneurs - but is your mindset working harmoniously with your marketing, and vice versa? In the struggle to break through the noise and reach potential buyers, how do we ensure our audience feels individually seen, safe, and supported - even in campaigns as impersonal as our SEO? This week, Annie P. is joined by her brother-in-exuberance, SEO expert, and super-connector Seth Goldstein. Seth is a marketing master and has his own recipe for showing up in a memorable, unique, and entirely genuine way. He brings a boatload of information about Imposter Syndrome, Buyer Personas, and the traps we fall into when we play small or get too loud. Then, what marketing, mindset, and project management tips can be gleaned from the 80s sensation, The A-Team? I pity the fool who doesn't listen and find out! What's Inside: 0:00 - Intro & Theme 2:01 - Main Interview with Seth 46:46 - The A-Team tie-in 59:46 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Seth through his website and LinkedIn. Don't forget to check out his podcast, Entrepreneur's Enigma! This episode joins the fabulous Legitimate 80s playlist, featuring business lessons from Pee-Wee, Ferris Bueller, Coming to American and more. Find them all at https://lnns.co/ofgZcUk-6Ns. *** In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
What the heck does it actually mean to be a "natural leader?" And, if you're an un-natural leader, are you just out of luck? For being an isolated endeavor, solopreneurship sure demands a lot of people-wrangling. What skills do you actually need to motivate your clients and team members? And how can you stay motivated when your people get on your last nerve? This week, Annie P. is joined by the brilliant Kristen Edwards. As a success coach, HR professional, and Enneagram expert, Kristen knows a thing or two about what makes people tick - and how to best encourage them to get shizz done. Then, Kristen shares some tips from the playbook of problem-solver extraordinaire, Olivia Pope. What's Inside: 0:00 - Intro & Theme 1:38 - Main Interview with Kristen 32:05 - Scandal tie-in 50:50 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Kristen through her website and Instagram. Don't forget to check out her podcast, Amplify Ambition! Unsure what your Enneagram type is? Kristen recommends this assessment. *** In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
Annie P Ruggles is the founder of the Non-Sleazy Sales Academy and the host of the ‘Too Legitimate to Quit' podcast. Annie's mission is to empower more solopreneurs to sell as themselves authentically. In this episode, Annie joins me to talk about how you can ask for the sale as an entrepreneur while pushing past your money and sales trauma. In this episode, Annie also discusses: Annie's entrepreneurship journey Why people avoid the topic of money and asking for the sale Sales and money trauma How to embrace asking for the sale as an entrepreneur Metrics you should be tracking monthly for your sales The tone around sales and money when Annie was growing up and how it impacted her as an entrepreneur Keeping your money mindset strong as an entrepreneur Connect with Annie: Website | https://www.anniepruggles.com/ LinkedIn | https://www.linkedin.com/in/anniepassanisi/ Podcast | https://www.podpage.com/too-legitimate-to-quit/ Connect with Danielle: https://kickstartaccountinginc.com/product/profitplanner/ Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid
So - what do we do about the "just not your people" people? The bad fits? The awkward encounters? And - on the flipside - how can we ask for and receive support without feeling clingy, desperate, or amateur? It's time for a dose of entrepreneurial reality - but don't fret. We talk about a kids show at the end. This week, Annie P. is joined by the fabulous, endlessly talented Damion Taylor. Fresh off the debut of his own animated pilot (on top of approximately a zillion other projects), Damion knows a thing or two about boundaries, creative egos, representation, and chasing outcomes. Then, the episode collapses into a surprisingly actionable lovefest for arguably the most profound animated series of all time - Avatar: The Last Airbender. Flame-o, Hotman! What's Inside: 0:00 - Intro & Theme 1:57 - Main Interview with Damion 36:03 - Avatar tie-in 58:13 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Damion through his website, Instagram and Facebook. And don't forget to check out free his podcasts, Imagination & Fantasy and Prometheus Chats. PLUS - LAST CALL for phenomenal free events and resources this week, Josh Elledge's 3 Day Extravaganza, Fame & Profit (where I'm presenting Handling Objections with Empathy!) and Unleash Your Visibility - a marketing and mindset faire spanning two whole weeks (featuring my Making Selling Easy Without Getting Sleazy interview). Don't miss your chance to learn from me and dozens of other brilliant folks - for free! For full show notes and more visit www.toolegitimatetoquit.com
Are you fully harnessing the power of live events in your business? Whether in-person, hybrid, or online-only, events are unparalleled when it comes to building community, sharing thought leadership, and proving your value - but they are also all too easy to royally screw up. Which events are right for your business? What processes and team members do you need to have in place to provide a truly impactful experience? This week, Annie P. is joined by events queen, Shay Wheat. Shay jams so much gold into this interview - including how to know when you're ready to host great big events and how to benefit the most from the smaller ones, how to avoid costly mistakes, and what we can learn - and implement - from the elaborate productions, diplomacy, and magic of Downton Abbey. What's Inside: 0:00 - Intro & Theme 2:13 - Main Interview with Shay 38:40 - Downton Abbey tie-in 59:45 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Shay through her website, Instagram and LinkedIn. And don't forget to check out free The Five Phases of Events Guide at fivephases.info/legitimate . Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com.
Are you focused enough on focus itself? Are you diluting your message, power, or passion by being too broad or ambitious? And, do you have to be loud and flashy in order for your purpose to come across crystal clearly? This week, Annie P. is joined by Dr. Michael Gerharz, an expert in combining clarity and communication into lasting impact. How? By looking from the prospects' perspective, finding the courage to focus, and ultimately wrestling with your love for the details. Then, Annie and Dr. Michael pull lessons on dedication, practice, and mentorship from the 8-film sensation, "The Italian Stallion" himself, Rocky. What's Inside: 0:00 - Intro & Theme 1:46 - Main Interview with Dr. Michael 33:20 - Rocky tie-in 47:44 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Dr. Michael through his website and LinkedIn. And don't forget to check out his manifesto and free 5-Day challenge. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com.
It's no secret that a lot of creative people absolutely love doing their creative work, but seize up at the idea of selling it. I invited Annie P. Ruggles, also known simply as Annie P., to the podcast to share why selling doesn't have to be evil, and how to get around our fears and worries involving selling creative work. Annie, a former theater kid, now runs the Non-Sleazy Sales Academy, which aims to help those of us who are marketing and sales averse get our work into the world in an ethical way we can feel good about. We talk about the myth that arts and humanities degrees are worthless, why selling—and buying—are things we all do all the time, how to price creative work, how to avoid falling into the trap of creating solely to make money, and more. Please leave a review and in it, tell us about your relationship with money and creativity! Want more? Check out this playlist with all my previous entrepreneurial guests! Sign up for my FREE monthly Creative Check-In call here. Feeling stuck in your creative process? Or wondering how to start having a creative process at all? Check out my super-affordable Creative Tune-Up, which is full of my favorite coaching tools to help you get moving TODAY.
How much of your workday gets gobbled up by non-money-making activities? How can you set expectations and goals for yourself that are both ambitious and compassionate? And, how can gamification help you take off "the busy badge?" This week, self-professed workaholic Annie P. is joined by the brilliant and eloquent Melissa Guller. A former Project Manager, current course-creation and client success strategist, and lifetime gamer, Melissa has a joyful and refreshing approach to growth, failure, and earning an income that's worth the work. Then, Melissa brings the science of game creation into the mix, discussing structure, surprises, and the stellar example of Paper Mario. What's Inside: 0:00 - Intro & Theme 1:55 - Main Interview with Melissa 31:27 - Paper Mario tie-in 52:29 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Melissa through her website, Instagram, and TikTok. And don't forget to check out her podcast and free online course toolkit! Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
So - they're paying attention, now what? How do you turn dopamine-bumping likes into dollar-earning leads? What's the next step for followers who have been hanging out in your DMs and comment threads for weeks or even years? This week, Annie P. is joined by social media maven Hannah Acosta of Ugly Mug Marketing. Harnessing ads, email, and a special offer or two, Hannah takes listeners through setting up a social media funnel that converts. This episode is packed with real-world examples and time-saving hacks. Then, Hannah introduces Annie to the delicious showcase of artistry and flavor known as Somebody Feed Phil! How can you sell as exuberantly as Phil eats? What's Inside: 0:00 - Intro & Theme 02:23 - Main Interview with Hannah 37:20 - Somebody Feed Phil tie-in 59:16 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Hannah through Ugly Mug Marketing's website and Instagram. Check out their free guide to creating 3 months' worth of content in 1 day! This episode joins the Legitimate Nextflix playlist! Click here for all the episodes based on Netflix Originals. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
Are you treating yourself like your most prized asset? Do you find it hard to rest, or even slow down? And what's the truth of "hustle culture;" do we really need to push harder to get further? If the cost of your entrepreneurial lifestyle is beginning to outweigh the payoff, this episode is for you. This week, Annie P. is joined by the soothing, brilliant mind of Greg Wieting, a healer who specializes in working with anxious, depressed, overloaded leaders and entrepreneurs. Together, they talk about trauma and stress' effect on our nervous systems and the critical importance of self-regulation before jumping headfirst into the free-wheeling, craze-causing, never-ending jam band that is Phish. What's Inside: 0:00 - Intro & Theme 01:58 - Main Interview with Greg 27:44 - Phish tie-in 42:00 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Greg through his website and Instagram. Don't forget to check out PRISMA at https://www.prismamethod.com/. 10% of all sales are donated to help prevent suicide among LBGTQ youth. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimate.com.
How well do you know your numbers? For many, many small business owners, the answer is "not nearly enough." When you wear 17 different hats on any given day, it's easy enough to ignore the books and bank accounts and wait until closer to Tax Day. But, we can't fix or grow what we don't know. This week, Annie P. is joined by Danielle Hayden, "reformed corporate CFO," author, and CEO of Kickstart Accounting, Inc. Danielle delivers a guilt-free, judgment-free Q&A session on bookkeeping, taxes, monthly reporting, shame, confidence, and more. Come brush up your definitions of the terms you know (or think you know) and fill in the gaps you always wanted to ask about but, you know... not in front of everybody. Then, Danielle draws wisdom and inspiration from Beth Dutton (played by Kelly Reilly), the calculated, brilliant banker/daughter from Paramount's Yellowstone. What's Inside: 0:00 - Intro & Theme 01:39 - Main Interview with Danielle 33:36 - Yellowstone tie-in 47:35 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Danielle through her website, Instagram and LinkedIn! Don't forget to check out her podcast, Entrepreneur Money Stories. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
If we are honest with ourselves, most of us have some level of sales avoidance that holds us back. Today Annie P. Ruggles coaches us on how to identify the negative sales stories that plague us. You'll learn how to identify these stories and replace them with positive stories. The practical ideas in this episode will help you sell from the heart!Sales leaders, don't miss out on the Breakthrough Sales Leaders Retreat coming October 20. Larry and Darrell will be joined by Dave Sanderson to bring you the mindset, skillset, and toolset to breakthrough to the next level of sales results. Learn more at www.breakthroughsalesretreat.com
If we are honest with ourselves, most of us have some level of sales avoidance that holds us back. Today Annie P. Ruggles coaches us on how to identify the negative sales stories that plague us. You'll learn how to identify these stories and replace them with positive stories. The practical ideas in this episode will help you sell from the heart! Sales leaders, don't miss out on the Breakthrough Sales Leaders Retreat coming October 20. Larry and Darrell will be joined by Dave Sanderson to bring you the mindset, skillset, and toolset to breakthrough to the next level of sales results. Learn more at www.breakthroughsalesretreat.com
On your path to connection and service, what metrics really matter? Should you aim to go viral, or allow yourself to move slowly and deliberately? And what's more important in podcasting and content creation - quality or consistency? This week, Annie P. is joined by the fabulous Jason Cercone, a brand strategist and podcasting expert. After years in the business, Jason knows a thing or two about hype, pattern recognition, content hacks, and when to push and when to rest. He shares all this and more before deep diving into what we can learn from Jerry, Elaine, George, Kramer, Newman, The Soup Nazi, and more! It's a must-listen for folks with Costanza sized-dreams, but who unlike George are actually working to build their Vandelay. What's Inside: 0:00 - Intro & Theme 02:10 - Main Interview with Jason 31:24 - Seinfeld tie-in 56:40 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Jason through his website, Instagram and LinkedIn! Don't forget to check out his podcast, Evolution of Brand. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
Is your definition of success truly your own or has it been cobbled together from other peoples' mandates and expectations? Are you more likely to succeed if you show up fully and frantically every day or if you slow down and act deliberately? And how can you bounce back after major life changes, both voluntary and unexpected? This week, Annie P. is joined by the brave and bold Jessica Butts. Jessica is an expert in personality types, potential, and self-motivation. She recently relocated to Maui to focus on "healing her hustle," and empowering other burned-out women to do the same. The episode is jam-packed with hard-won truths and belly laughs before discussing what listeners can learn from recently liberated pop princess, Kesha. What's Inside: 0:00 - Intro & Theme 01:44 - Main Interview with Jessica 33:15 - Kesha tie-in 50:37 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Jessica through her website andfree personality assessment. Don't forget to check out her podcast, Front Seat Life! This episode is part of the Legitimate Divas playlist, also including Lady Gaga, Lizzo, Cher, and Megan Thee Stallion episodes. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
Do we expand our skills by learning or by doing? How do you identify what falls inside our expertise and where we have growth options? And - what if we're experts in something that we just don't love anymore? Entrepreneurship is a constant dance of learning and unlearning - all while declaring ourselves worthy of attention and trust. How can we show up ethically and enthusiastically? This week, Annie P. is joined by ethical marketing expert Rachel Kurzyp. Rachel has a profound message for all small business owners - no one can "ethics" for you, and no one can "self-care" for you either. Rachel and Annie discuss validation, haters, leadership, and more before jumping into the opulent, dramatic world of The OC. What can we learn about success from teens who have had everything handed to them? Let's find out! What's Inside: 0:00 - Intro & Theme 01:39 - Main Interview with Rachel 41:41 - The OC Tie-in 57:19 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Rachel through her website and Instagram. Don't forget to check out her podcast, The Rachel Kurzyp Show! Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
In order to take ourselves seriously as business owners, do we need to be so dang serious? What are the key differences between savvy self-promotion and sleazy self-serving advertising? Is putting yourself out there emotionally safe? What the heck are the rules? This week, Annie P. is joined by Graphic Design superstar and sassy marketing truth-teller, Deanna Seymour. Deanna is a master of helping people shine online through bold, bright, unapologetically fabulous design. She also shares some no-nonsense feedback for the coaching industry and similar "service-based" entrepreneurial circles. Then, Deanna and Annie dive headfirst into the wonder of Pee-wee's Playhouse. What can we learn about loneliness, inclusion, bravery, anxiety, and good old-fashioned fun from Pee-wee and his motley crew of pals? Let's find out! *Parentpreneur advisory: this episode contains colorful language. Connect with Deanna through her website and Instagram. Don't forget to check out her podcast, Eff That: Breaking The Rules of Online Business! Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com
Is LinkedIn just a resume site for job-seekers? Heck no! In fact, your competitors are likely making a whole bunch of money over there! How? By leveraging its business-focus and ever-expanding list of competitive free features! LinkedIn is a thriving social ecosystem and it's hungry for your best and boldest content. How can we rise above the sleaze, SPAM, and stuffiness and really connect? This week, Annie P. is joined by LinkedIn strategist, coach, and power-user, Clarene Mitchell. She delivers an almost 40-minute masterclass on how to show up on the platform for maximum success. Then, Clarene and Annie gush about their mutual she-ro, The Notorious RBG, Ruth Bader Ginsburg. This interview was recorded before the overturning of Roe vs. Wade and raises the questions of how should we talk about human rights issues and politics on our platforms? Is staying quiet an act of privilege? How can we best show up as advocates and marketers simultaneously? What's inside: 0:00 - Intro 2:44 - LinkedIn masterclass interview 40:44 - RBG tie-in 57:20 - Final Thought & homework Connect with Clarene through her LinkedIn profile, obviously! Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!) For full show notes and more visit www.toolegitimatetoquit.com
Is there anything more vulnerable (some would say terrifying) than asking for feedback, waiting for the responses, and then actually absorbing them? Why do small criticisms tend to outweigh earnest praise? And - what the heck should we be asking anyway? This week, Annie P. is joined by one of the most recognized voices in small business podcasting, Nick Loper! Nick is a side hustle expert - with over 500 episodes of his podcast "The Side Hustle Show" to show for it. Nick shares his thoughts on validation, existing customers, surveys, and discovery before diving into the seemingly never-ending cultural phenomenon known as The Simpsons. "D'oh!" *Parentpreneur advisory: this episode contains colorful language. Connect with Nick through his website and Facebook community. Don't forget to check out his podcast, The Side Hustle Show. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!) For full show notes and more visit www.toolegitimatetoquit.com
How are you navigating the weird, wild world of digital marketing? Where does your true essence end and your online persona begin? And - is an ethical reckoning coming for coaches, consultants, and other service providers? This week, Annie P. is joined by comedian, whistleblower, and branding all-star, Rachael Kay Albers. Rachael is known for her keen observations, no-nonsense voice, and resilience AND she's been the go-to branding strategist for many of entrepreneurship's biggest, shiniest names. She brings a heaping helping of hilarious truth to this episode and reminds us to look for the best practices that are older than the Internet. Then, the two theater majors (who actually went to college together) pull lessons out of the bohemian Broadway sensation, Rent. *Parentpreneur advisory: this episode contains loads of colorful language. Connect with Rachael through her website and Instagram. Don't forget to check out her Awkward Marketing videos and the Marketing Muckracking podcast. Special shoutout to Columbia College Chicago - put this in the alumni newsletter already! It's a twofer. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!) For full show notes and more visit www.toolegitimatetoquit.com
This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Annie P. Ruggles. Annie Ruggles really gives a refreshing view on sales. Listen in as she simplifies the process, and gives us tangible tools for immediate results. Learn-a warm way to get amazing referrals-how to make a strong connection with your prospect -why you never want to argue objections…and what to do instead! And MUCH more!!!! Win The Hour, Win The Day Winners Circle https://www.winthehourwintheday.com/winners-circle-masterclass Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Annie P. Ruggles at:Podcast: https://podcasts.apple.com/us/podcast/too-legitimate-to-quit/id1542695305Website: https://www.anniepruggles.com/Email: annie@anniepruggles.comLinkedIn: https://www.linkedin.com/in/anniepassanisi/ Win The Hour Win The Day https://www.winthehourwintheday.com