SEO Is Not That Hard

Send us a textAre Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings.Drawing on my 20+ years of experience building and monetizing websites, I challenge the prevailing wisdom that Exact Match Domains (EMDs) are outdated relics of SEO past. The reality? Google's own documentation confirms they still consider domain keywords as ranking factors, just with dampeners to prevent over-optimization.I share my firsthand success with domains like Broadband.co.uk and recent experiments with local "rank and rent" sites that are performing well despite minimal content and backlinks—largely thanks to their descriptive domain names. You'll discover how major brands like Hotels.com and Pimlico Plumbers leveraged keyword-rich domains to build recognizable businesses while maintaining strong search visibility.For local business owners, this episode is particularly valuable as I explain why location-based descriptive domains can serve both as powerful branding tools and SEO assets. Even if you're skeptical about direct ranking benefits, I outline the indirect advantages EMDs provide through natural anchor text when others link to your site.Don't make domain decisions based on oversimplified SEO myths. Listen now to get the nuanced perspective you need, backed by Google's actual statements and real-world results. Ready to challenge what you thought you knew about domain selection? This episode just might change your entire approach to launching new websites.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textCustomer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement.Ever wondered what separates good products from truly great ones? The answer lies not in flashy features dreamed up in boardrooms, but in listening closely to the people who use your product daily. I share a compelling real-world example where our team at Keywords People Use turned around a new feature in less than 24 hours based on feedback from Carlos, one of our valued customers. His simple request revealed a use case we hadn't fully considered, despite being experts in our own product.The power of this approach can't be overstated. When users encounter friction points that prevent them from getting maximum value, they're revealing gold mines of opportunity. As I explain in this episode, even small tweaks based on customer insights can deliver enormous value. The "Download Uniques" feature we created solved not just Carlos's problem, but likely improved the experience for countless other users who hadn't voiced the same challenge.What makes customer feedback so potent is that it comes from people who have already demonstrated they value your product enough to pay for it. These aren't theoretical use cases—they're real problems experienced by real users trying to achieve real goals. By prioritizing these insights above internal feature ideas, you build a product that truly serves your market's needs rather than your assumptions about those needs.Ready to transform how you think about product development? Listen now to discover how to create multiple feedback channels for your users, how to evaluate which requests to prioritize, and why speed matters when implementing customer suggestions. Your users are your best product managers—are you listening to them?Book a free demo at keywordspeopleuse.com/demo to see how our tools can help you find and answer the questions your audience is actually asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThe digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly in search results—no clicking required.What exactly are zero-click searches? Whether appearing as featured snippets, knowledge panels, or quick answer boxes, these results fulfill user intent instantly. While this might initially sound alarming for website owners watching their traffic metrics, Ed Dawson offers a refreshingly pragmatic perspective: not all traffic is created equal. Those simple queries generating zero-click results often wouldn't have produced meaningful engagement anyway.The podcast explores practical strategies for thriving in this new reality. By optimizing for featured snippets, you position your brand as an authority even without immediate clicks. Focusing on high-intent, long-tail keywords captures users further along the purchase journey. Creating rich, comprehensive content demonstrates your expertise to both search engines and users seeking deeper information. Most importantly, Ed emphasizes that success metrics should shift from raw visitor counts to quality engagement and conversions—because ultimately, "they can't purchase off of zero-click."Ready to adapt your SEO strategy for this evolving search landscape? Book a free demo at keywordspeopleuse.com/demo to discover how finding and answering the questions your audience actually asks can transform your content strategy and help you thrive despite—or even because of—zero-click searches.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building techniques.• Make your website as fast as possible because Google hates slow sites and so do your users• Ensure new pages are linked from existing ones so Google can find and index them• Always use HTTPS for your site to improve security and trust signals• Backlinks from other websites help you rank better, but avoid buying links• Put your target keywords in H1 tags and page titles for clear topic signals• Focus on answering actual user questions rather than chasing keyword volume• Don't worry about keyword density – focus on covering topics naturally• Internal links help provide context and help users discover more content• Check Google Search Console for insights on indexing and keyword performance• Be patient – building traffic and authority takes time, but persistence pays off• Target long-tail traffic when starting a new site to build rankings faster• Use Google Trends to see how topics change in popularity over time• Create evergreen content that continues generating traffic long-term• Focus on quality over quantity when building backlinks• Make your site mobile-responsive as Google uses mobile-first indexing• Test different page versions with A/B testing to improve conversion rates• Try Microsoft Clarity to see how real users interact with your siteSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation and coding assistance, it lacks understanding of web relationships and user search behavior, making it unreliable for SEO tasks like keyword clustering.• ChatGPT is limited by static datasets that become outdated (currently April 2023)• ChatGPT lacks understanding of how websites relate to each other and how users search• Google possesses real-time crawl data, actual search queries, and user behavior insights• Keywords People Use developed a superior keyword clustering tool by reverse-engineering Google search results• Testing showed Google-mined data consistently outperforms ChatGPT for keyword relationships• ChatGPT remains valuable for content creation after determining what to write aboutTry Keywords People Use for free at keywordspeopleuse.com to find actual questions people ask online. Contact Edd at podcast@keywordspeopleuse.com or @channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGoogle patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths.• Google has over 100,000 patents, many directly related to search functionality• Patents require public disclosure of technical information, providing rare transparency• Patent documents can be challenging but rewarding to read after a few attempts• PatentsGoogle.com and SEObyTheSea.com are excellent starting resources• A 2015 patent explains exactly how the "People Also Ask" feature works• Google maintains a question database organized by topics and subjects• PAA questions are ranked by frequency and relevance to the search query• Understanding patents helps develop better SEO tools and content strategies• Exercise caution: not everything patented gets implemented, and vice versa• Keywords People Use tool leverages patent insights to visualize PAA questionsPlease subscribe and share. SEO is Not that Hard is brought to you by KeywordsPeopleUse.com, the solution to finding the questions people ask online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within the same website• They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure• Proper internal linking prevents "orphan pages" that search engines struggle to find and index• Internal links establish site hierarchy and help distribute page rank from high-authority pages• Best practices include using proper HTML elements, descriptive anchor text, and linking contextually relevant content• Common mistakes include vague anchor text, over-optimization, and neglecting to update links after site changes• Balance is crucial—too many links can overwhelm users and dilute SEO valueConnect with me on LinkedIn and Blue Sky by searching for Edd Dawson. Try our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize keywords into topical groups, and optimize your content with personalized advice. For consulting, visit www.eddawson.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.• Diversification means splitting risk across multiple income streams or traffic sources• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline• Selling Broadband.co.uk became possible because Edd had already diversified with other affiliate sites• Starting small experiments is better than making all-in bets when diversifying• Google remains the largest source of outbound clicks despite recent algorithm changes• SEO is an ongoing learning process requiring adaptation to industry changesIf you'd like a personal demo of our tools at Keywords People Use, book a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo where I'll show you how we can help you level up your content by finding and answering the questions your audience actually has.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGoogle Tag Manager simplifies website management by allowing you to add and modify tracking codes without editing your site's code directly. This one-time implementation saves time and reduces errors while providing advanced functionality through triggers and variables.• Requires only a one-time code placement on your website• Eliminates the need to edit site code when adding new tracking services• Particularly valuable for non-developers or those without direct site access• Includes powerful conditional triggers for specific events and actions• Works with Google Analytics, Facebook pixels, Google Ads tracking, and more• Useful for both small websites and enterprise-level implementations• Reduces technical errors from incorrect code placementBook a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo to see how our tools can help you find and answer your audience's questions. You can also download my free 101 quick SEO tips from the show notes.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content• Surviving Google's Penguin update in 2013, which decimated rankings overnight but led to a stronger, content-focused strategy• Successfully exiting the business in 2021 to Genie Ventures after diversifying into other niche comparison sites• Current focus on AI opportunities, developing tools like Keywords People Use, and building solutions that aggregate different data sources• Predictions that Google will remain dominant longer than many expect, while emphasizing the importance of quality traffic over volume• Advice for affiliate marketers: focus on creating unique, data-driven solutions that AI overviews cannot easily replicateSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords.• Search volume tools often show zero volume for specific questions people actually search for• Websites should first and foremost be useful by answering people's real questions• Building topical authority means covering a subject in depth through answering related questions• When you answer questions thoroughly, you naturally rank for keywords you never specifically targeted• Even successful websites started imperfectly—the key is to begin and improve over time• Building a website is like fitness training—you must start using those content creation "muscles" to develop them• Don't get paralyzed by over-planning or seeking perfection before publishingTry Keywords People Use for free at KeywordsPeopleUse.com to find the questions people are actually asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textLink building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating this system through paid links violates their guidelines.• Link buying is transactional and violates Google's terms of service• Google considers backlinks as votes of confidence between websites• Penguin update specifically targeted websites buying backlinks• Legitimate link building involves PR and outreach without payment• Digital PR is acceptable as long as no money changes hands• Paying an agency for link building services is fine if they use white hat methods• Be wary of agencies guaranteeing exact numbers of backlinks• Even simple Twitter outreach can generate legitimate backlinks• Good content naturally attracts links once you start the ball rolling• Natural link building takes time but creates sustainable resultsIf you'd like a personal demo of our tools at Keywords People Use, you can book a free, no obligation one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any SEO questions you have. Just go to keywordspeopleuse.com/demo where you can pick a time and date that suits you.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail keywords have lower search volumes but higher conversion rates• Practical steps include surveys, social media listening, and analytics review• Testing and iterating based on audience feedback improves results• Tools like Keywords People Use help identify specific customer questionsYou can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textFAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.• Wood burner example demonstrates how answering questions builds authority and expertise• Recent studies show FAQs are the most engaged-with elements on websites• Strategic FAQ placement (with links from above the fold) increases user interaction• Answering real questions people actually ask is crucial for effectiveness• Question-based content strategy improves Google rankings by addressing search intent• Google values on-page engagement metrics according to API leaks• Answering questions prevents users from leaving your site to find information elsewhereBook a free, no-obligation one-on-one demo with Edd at keywordspeopleusecom/demo to discover how Keywords People Use can help you find and answer the questions your audience is actually asking. You can also email podcast@keywordspeopleusecom or find Edd on Twitter @channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the content structure and specific backlinks to the ranking pages• Finding smaller sites in the rankings shows the true benchmark needed to reach page one• Following Freddie Chatt on LinkedIn provides more insights into this approachBook a free, no-obligation one-on-one video call with Edd at keywordspeopleuse.com/demo to get a personal demo of Keywords People Use tools and ask any SEO questions you have.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try preserving link equity• Domain sold for less than £100 despite seemingly valuable metrics• Buying expired domains carries risk of inheriting Google penalties• Thorough investigation of domain history is crucial before purchasingTry Keywords People Use today for free at keywordspeopleuse.com - the solution to finding the questions people ask online. Get in touch on Twitter @Channel5 or email podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.• Keyword clustering helps prevent content cannibalization while creating more topically relevant pages• Traditional clustering methods using AI like ChatGPT often create imprecise clusters with limitations• Our data-driven approach analyzes Google's own search results to identify true keyword relationships• The method works by finding which URLs rank for multiple related keywords and creating clusters based on these connections• We've launched a new tool at KeywordsPeopleUse.com that automates this process for any language and location• You can try clustering up to 500 keywords for free to see how your target topics naturally group together• Adjust clustering parameters to create tighter or looser keyword groupings based on your content needs• This is the first step toward building complete topical maps for comprehensive site authorityTry it today for free at keywordspeopleuse.com. If you want to get in touch you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textCreating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value.• Tools that perform complex functions or aggregate difficult-to-collect data naturally attract links without outreach• Real examples include a broadband postcode checker and speed test that have generated thousands of organic backlinks• The "People Also Ask" crawler on KeywordsPeopleUse.com demonstrates how useful tools create a snowball effect of increasing links• Even simple tools can generate significant links when they save users time or provide unique insights• Tools don't have to be technically complex - the key is creating something that solves a specific problem in your niche• Developers on platforms like Upwork can build your tool idea without requiring personal technical skills• Well-designed tools pay for themselves through monetization via affiliate links, subscriptions, or display ads• Tools represent an investment rather than an expense, generating both links and revenue over timeTry Keywords People Use today for free at keywordspeopleuse.com. If you want to get in touch or have any questions, I'd love to hear from you, you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGuest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.• Guest posting provides content to other websites while including backlinks to your own site• Google considers guest posting purely for link building purposes as algorithm manipulation• Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative• Niche Site Lady received a manual link penalty despite only having five legitimate guest posts• Manual penalties involve human review while algorithmic penalties are automatically applied• High-profile site owners may be at greater risk of being targeted to send a message to the community• Press releases and naturally earned links are considered legitimate when third parties decide independently to include them• The key difference is whether there's an arrangement between sites specifically for link exchangeTry KeywordsPeopleUse.com today for free to find the questions people ask online. Contact me on Twitter @Channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThe Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.• Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning• Target businesses that rely on leads and aren't typically SEO-savvy themselves• Individual leads can be extremely valuable when the service has high profit margins• Competition is lower in these niches compared to affiliate-heavy keywords• Effective sites focus on informational content answering common questions• Include prominent quote forms to capture leads effectively • Potential earnings range from £500 to £20,000 per year per site• Scale by creating multiple sites or using programmatic SEO for different locations• Main challenge is finding businesses willing to purchase leads• Most practitioners sell leads in bundles rather than individually• Act quickly as competition is likely to increase as the model becomes more popularTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textProgrammatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages• Two key elements: page templates that remain consistent and databases that provide variable content• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets• Building and maintaining a quality database is often the most challenging aspect• Avoid creating low-quality "doorway pages" that could trigger Google penalties• Proper implementation allows efficient scaling while maintaining useful content for users• Best results come from combining programmatic pages with traditional long-form content• Internal linking and site authority are crucial for getting programmatic pages indexedTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people ask online. Contact Edd on Twitter at @channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGoogle's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors• The "Website Representation Vectors" patent categorizes sites within niches by expertise level• AI models trained on human quality rater feedback can recognize patterns matching genuine experts• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patternsTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSite architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.• Randomly posting content without strategic architecture makes it difficult for Google to understand your site• Topical clusters focus on specific areas that can be broken down into related subtopics• Pillar pages cover broad topics while cluster pages address specific subtopics• Internal linking between pillar and cluster pages creates signals for Google about content relationships• New sites should target long-tail keywords in cluster pages first to build authority• Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages• Architecture helps users navigate content and find relevant information more easilyVisit keywordspeopleuse.com – the solution to finding questions people ask online. Try it today for free and see why thousands use it daily. Get in touch at podcast@keywordspeople.com or find Edd on Twitter at Channel 5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming up• Explanation of Brighton SEO conference and our minimal sponsorship package• Implementation of the curiosity gap principle using a scratch card promotion• Every conference attendee was a winner of at least something valuable• QR code strategy that converted curiosity into account creation• Extraordinary results with over 1000 new users from a single flyer• How this approach outperformed traditional conference marketing tacticsTry Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at podcast@keywordspeopleuse.com or find me on Twitter @Channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights• N8n.com workflow automation tool creates efficiencies when combined with AI• Explanation for why traditional SEO tools like Ahrefs and SEMrush aren't necessary for Edd's approach• Focus on using tools that align with a philosophy that SEO fundamentals matter more than complex toolsetsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards.• Branded search refers to queries where users include your brand name in their search terms• Strong branded search signals to Google that your brand has credibility and authority in your niche• Branded searches typically enjoy higher click-through rates than generic queries• Google uses branded search patterns to identify and trust your site as a legitimate brand• Building branded search requires a consistent brand identity across all channels• Include your brand name in marketing materials, social media, and website optimization• High-quality content that integrates your brand naturally helps drive brand recognition• Monitor branded search metrics to track effectiveness of your branding effortsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly prevents indexing problems• Large sites can use this data to optimize crawl budget allocation• Look for changes in crawl patterns after major website updates• Server performance insights help identify needed speed optimizationsRate and review the podcast at ratethispodcast.com/seo to help us reach more people. Try our SEO intelligence platform at keywordspeopleuse.com to discover questions people ask online and optimize your content to build traffic and authority.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practical iteration includes data-driven updates, content expansion, and experimentation• Systematic content audits should be scheduled at regular intervals• Documenting changes helps track what strategies work best over time• The Growth Framework includes six integrated steps: gather, refine, optimize, watch, tune, and hone/repeatLink to the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textRichard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations.• Bootstrapped Greenhearth with just £15,000 in the first year versus his previous experience with multi-million pound funded startups• Used keyword clustering to discover unexpected customer interests in solar accounting treatments and grants• Developed specialized solar optimization software after identifying customer needs through search data analysis• Applied the "engineering as marketing" concept to create tools that demonstrate system ROI and financing benefits• Built business authority by targeting niche areas with low competition rather than high-volume keywords• Now working on some 35 projects worth over £8 millionIf you have commercial roof space and want to explore how solar could save you money while reducing your environmental impact, visit https://www.greenhearth.energy/ or contact richard@greenhearth.energymentioning 'SEO is not that hard' for a free tailored optimization study with no obligation.Get the PDF of Richards recommended SEO Is Not That Hard PodcastsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in future episodes• AI-generated explanations might make complex topics more accessible for some audiences• Minor inaccuracy noted around overemphasis on meta descriptions which Google often changesTry our SEO intelligence platform at KeywordsPeopleUse.com where we help you discover questions people ask online, group related keywords, and optimize your content with personalized advice. Connect with Ed on LinkedIn and BlueSky by searching for Ed Dawson (spelled with two Ds), or visit www.eddawson.com for consulting services.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textVibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming.• Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025• Dramatically lowers the barrier to entry for software development• Enables rapid prototyping and iteration through conversational feedback loops• Particularly useful for creating "software for one" - personal tools to solve specific problems• Major tools include Cursor, Replit, and even general AI assistants like ChatGPT and Claude• SEO professionals can use vibe coding to build custom data processing and analysis tools• Currently has limitations with complex systems and quality control• Best used for prototyping or solving personal workflow challenges• The technology is evolving rapidly, with capabilities expanding monthlyTry our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize them into topical groups, and optimize your content with personalized advice to grow your traffic.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThis episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals.• Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user engagement and refining contentDon't forget to check out the linked document in the show notes for an expanded version of the framework!Link to work in progress doc: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members.• Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience If you're interested in learning more about me personally or looking for dedicated consulting advice, then visit www.eddawson.com. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThe episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration.• Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations Keep tuning in for insights on SEO strategies and tools to enhance your website's performance! Learn more about robots.txt at https://robotstoolkit.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textUnderstanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user trust • Role of monitoring in SEO success • Potential delays in recognizing improvements • Emphasis on patience and consistent quality enhancements • The need for resilience in the landscape of SEOThe patent discussed: https://patents.google.com/patent/US8924380B1/enSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThis episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions.See the work in progress doc at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThis episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap.• Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clusters to derive insights into user intent • Evaluating quality and relevance within clusters • Outlining criteria for prioritising content clusters • Sharing best practices for scoring and creating a content calendarSee the work in progress at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textElevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance.• Introduction to authority signals and their significance• Discussion on the concept of As-Seen-On logos• Steps for collecting and displaying logos effectively• Best practices for logo display and consistency• Additional authority signals like testimonials and awards• Importance of auditing media mentions for credibility• Strategies for creating and maintaining an engaging display• Tips on reaching out for valuable backlinks • Key takeaways on the impact of trust on SEOSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textPersonal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement.• Importance of personal branding in SEO • Martin Lewis as a case study in authority • Building trust through authentic storytelling • Practical steps for integrating personal branding • Common pitfalls to avoid in personal branding and SEO • Emphasis on maintaining consistency and engagement • Highlighting the long-term value of personal brandingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textLink to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-toolThis episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced online visibility. • Introduction of search analytics feature for deeper insights • Enhanced interface for easier data navigation • Increased data capacity from Google Search Console • Focus on content optimization opportunities through crawls • Ability to track and revert content changes effectively • Call to action to explore the content optimization tool for free trialSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textUnlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.Explore practical strategies for identifying and leveraging these niche opportunities, like finding the perfect home office desk for small spaces. Learn to cluster related questions and create comprehensive content that not only answers them but also drives significant traffic to your site. Whether you're an affiliate marketer, an e-commerce business owner, or a content creator, this episode is packed with actionable insights to optimize your SEO strategy beyond traditional metrics. Tune in for a wealth of knowledge drawn from over 20 years in the industry, designed to help you rethink and refine your approach to keyword research and content creation.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textUnlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity.Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big.Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice.Find Matt on Linkedin - https://www.linkedin.com/in/matt-tomkin/Visit Tao Digital - https://taodigitalmarketing.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSee the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingUnlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that lays the groundwork for a powerful SEO strategy, regardless of your experience level in digital marketing. Dive deeper into the art of crafting content that aligns with audience needs while ensuring sustained engagement and trust. I'll guide you through the nuances of question mining and share insights from my two decades of experience in SEO. Plus, find out how the Keywords People Use platform can revolutionize your keyword strategy by leveraging Google Search Console data. Connect with me on LinkedIn and Blue Sky for personalized advice and consulting opportunities, and stay tuned for our continued exploration of the GROWTH framework in the upcoming episodes.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textUnlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust.Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority.Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building.Find Chris on Linkedin : https://www.linkedin.com/in/chris-panteli/Visit Linkifi at : https://www.linkifi.io/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/