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Send us a textGet ready for a different kind of episode. Rex Miller takes the mic and interviews Sid and three other industry veterans who have united to create The Collaborative Network. This is a game-changing initiative providing structured support programs for small furniture manufacturers. Listen as Rex asks the tough but relevant questions about how this group plans to address the unique challenges of over 3,400 small manufacturers who previously lacked dedicated resources for growth and development.Michelle Warren brings public sector expertise and small business advocacyJulie Dillon specializes in independent rep management and sales strategyErin Torres offers brand development and marketing strategy expertiseSid Meadows provides business advisory and coaching for small manufacturersTheir research identified five key challenges: market access, sales strategy, technology adoption, strategic planning gaps, and lack of communityThey've created three tailored programs for businesses at every level: CEO Peer Group, Emerging Business Incubator, and Sales Director Peer GroupThese programs are designed specifically for growth-minded leaders wanting to compete against larger manufacturersTheir vision: to be seen as trusted growth partners helping small businesses dominateFind The Collaborative Network at thecollaborative.network or connect with any of the team members on LinkedIn.Connect with:Michelle Warren:Catalyst Consulting Group - https://strategic-catalyst.com/LinkedIn - https://www.linkedin.com/in/michelle-warren-47a6888/Julie Dillon:LinkedIn - https://www.linkedin.com/in/julie-dillon-a3981911/Erin Torres:LaLeona Marketing https://laleonamarketing.com/ LinkedIn - https://www.linkedin.com/in/erin-cadieux-torres/Head over to https://sidmeadows.com/connect to answer five quick questions and help us make season 7 the very best.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Maurice denkt mit Doc weiter darüber nach, wie man die Blüte umfunktionieren könnte. Einige Ideen kommen sogar vom St. Fleurs!“Werq”, “Andrea's Theme”, “Eternity”, “Aerosol of my Love”, “Funkorama”, “Inspired”, “Nowhere Land”, “Wallpaper”, “Spellbound” by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/“Beat Thee”, “Fireworks” by Alexander Nakarada (www.serpentsoundstudios.com)Licensed under Creative Commons: By Attribution 4.0 License
Send us a textLink building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating this system through paid links violates their guidelines.• Link buying is transactional and violates Google's terms of service• Google considers backlinks as votes of confidence between websites• Penguin update specifically targeted websites buying backlinks• Legitimate link building involves PR and outreach without payment• Digital PR is acceptable as long as no money changes hands• Paying an agency for link building services is fine if they use white hat methods• Be wary of agencies guaranteeing exact numbers of backlinks• Even simple Twitter outreach can generate legitimate backlinks• Good content naturally attracts links once you start the ball rolling• Natural link building takes time but creates sustainable resultsIf you'd like a personal demo of our tools at Keywords People Use, you can book a free, no obligation one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any SEO questions you have. Just go to keywordspeopleuse.com/demo where you can pick a time and date that suits you.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail keywords have lower search volumes but higher conversion rates• Practical steps include surveys, social media listening, and analytics review• Testing and iterating based on audience feedback improves results• Tools like Keywords People Use help identify specific customer questionsYou can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Maurice bekommt eine unerartete E-Mail von Charlene-Aloisia Rumsford Adderhagen. Richtig! DIE Charlene-Aloisia Rumsford-Adderhagen von der Charlene-Aloisia Rumsford-Adderhagen Lese- und Rechtschreibfoundation.Aber was um alles in der Welt könnte die denn wollen?“Werq”, “New Hero in Town”, “Hillbilly Swing”, “Fireflies and Stardust”, “Andrea's Theme”, “Wholesome”, “Cattails”, “On Hold for You”, “Home Base Groove”, “Wallpaper”, “Almost Bliss”, “Waltz - Tchikovsky Op.40”, by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/“Fireworks” by Alexander Nakarada (www.serpentsoundstudios.com)Licensed under Creative Commons: By Attribution 4.0 License
Send us a textWe make nearly 35,000 remotely conscious decisions each day—that's one choice every 1.6 seconds during our waking hours. Each of these decisions has the potential to impact our lives and the lives of those around us in both positive and negative ways.Feel like you've been in a rut? Use some of these tips, tricks, and tactics to help train your brain to see the positive things rather than the negative.• Different decision-making methods include impulsive, intuitive, instinctive, and emotional choices• Reframing negative thoughts by changing "I have to" to "I get to" creates a powerful mindset shift• Walking 3-4 miles each morning has been a transformative health choice• Positive affirmations replace limiting beliefs with empowering thoughts• Try Mel Robbins' tip of giving yourself a high five in the mirror• View failures as learning opportunities and data points rather than setbacks• Be the energy you want to experience—choose positivity and lift others up• Respond to "How are you?" with enthusiasm that lifts others upComplete our listener survey to help shape Season 7 by visiting SidMeadows.com/connect or clicking the link in the show notes. You can also send me a text directly through the podcast player—I'd love to hear from you!Resources:The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins - https://www.amazon.com/Let-Them-Theory-Life-Changing-Millions/dp/1401971369Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textFAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.• Wood burner example demonstrates how answering questions builds authority and expertise• Recent studies show FAQs are the most engaged-with elements on websites• Strategic FAQ placement (with links from above the fold) increases user interaction• Answering real questions people actually ask is crucial for effectiveness• Question-based content strategy improves Google rankings by addressing search intent• Google values on-page engagement metrics according to API leaks• Answering questions prevents users from leaving your site to find information elsewhereBook a free, no-obligation one-on-one demo with Edd at keywordspeopleusecom/demo to discover how Keywords People Use can help you find and answer the questions your audience is actually asking. You can also email podcast@keywordspeopleusecom or find Edd on Twitter @channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the content structure and specific backlinks to the ranking pages• Finding smaller sites in the rankings shows the true benchmark needed to reach page one• Following Freddie Chatt on LinkedIn provides more insights into this approachBook a free, no-obligation one-on-one video call with Edd at keywordspeopleuse.com/demo to get a personal demo of Keywords People Use tools and ask any SEO questions you have.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try preserving link equity• Domain sold for less than £100 despite seemingly valuable metrics• Buying expired domains carries risk of inheriting Google penalties• Thorough investigation of domain history is crucial before purchasingTry Keywords People Use today for free at keywordspeopleuse.com - the solution to finding the questions people ask online. Get in touch on Twitter @Channel5 or email podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textWe explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.• Keyword clustering helps prevent content cannibalization while creating more topically relevant pages• Traditional clustering methods using AI like ChatGPT often create imprecise clusters with limitations• Our data-driven approach analyzes Google's own search results to identify true keyword relationships• The method works by finding which URLs rank for multiple related keywords and creating clusters based on these connections• We've launched a new tool at KeywordsPeopleUse.com that automates this process for any language and location• You can try clustering up to 500 keywords for free to see how your target topics naturally group together• Adjust clustering parameters to create tighter or looser keyword groupings based on your content needs• This is the first step toward building complete topical maps for comprehensive site authorityTry it today for free at keywordspeopleuse.com. If you want to get in touch you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textCreating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value.• Tools that perform complex functions or aggregate difficult-to-collect data naturally attract links without outreach• Real examples include a broadband postcode checker and speed test that have generated thousands of organic backlinks• The "People Also Ask" crawler on KeywordsPeopleUse.com demonstrates how useful tools create a snowball effect of increasing links• Even simple tools can generate significant links when they save users time or provide unique insights• Tools don't have to be technically complex - the key is creating something that solves a specific problem in your niche• Developers on platforms like Upwork can build your tool idea without requiring personal technical skills• Well-designed tools pay for themselves through monetization via affiliate links, subscriptions, or display ads• Tools represent an investment rather than an expense, generating both links and revenue over timeTry Keywords People Use today for free at keywordspeopleuse.com. If you want to get in touch or have any questions, I'd love to hear from you, you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textGuest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.• Guest posting provides content to other websites while including backlinks to your own site• Google considers guest posting purely for link building purposes as algorithm manipulation• Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative• Niche Site Lady received a manual link penalty despite only having five legitimate guest posts• Manual penalties involve human review while algorithmic penalties are automatically applied• High-profile site owners may be at greater risk of being targeted to send a message to the community• Press releases and naturally earned links are considered legitimate when third parties decide independently to include them• The key difference is whether there's an arrangement between sites specifically for link exchangeTry KeywordsPeopleUse.com today for free to find the questions people ask online. Contact me on Twitter @Channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textKelly Colón shares her expertise in neurodivergent-friendly design and shows how designing with all brain types in mind can improve spaces for everyone. She challenges the traditional ways our industry approaches built environments, pointing out how standard designs often overlook neurodivergent individuals—and offers practical solutions for creating more inclusive spaces.Listen to learn more about:Executive functioning - it includes skills like planning, problem solving, organizing, and working memoryThe skills neurodivergent individuals often struggle withWhy designing for neurodivergent individuals requires a basic understanding about how different brains functionWhy small design choices (like glass staircases without visual reference points) can make spaces unusable for someHow creating neuro-inclusive environments accommodates the needs of allUnderstanding that there are no codified protections for neurodivergent individualsWhy the contract interiors industry can make a huge impact for the neurodivergent community through education and considering of their needsVisit Kelly's website or connect with her on social media to learn more about executive function coaching and creating neuro-affirming environments.Connect with Kelly:Eledex Coaching & Consulting - https://www.eledexconsulting.com/|LinkedIn - https://www.linkedin.com/in/kellycolon/Email - kcolon@eledexconsulting.comInstagram - https://www.instagram.com/eledexllc/Life Interrupted: When life has to pivot overnight; how will you navigate the uncertainty of what's next? by Kelly Colónhttps://www.amazon.com/Life-Interrupted-overnight-navigate-uncertainty/dp/B0BFTMJHGMHead over to https://sidmeadows.com/connect to answer five quick questions and help us make season 7 the very best.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textThe Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.• Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning• Target businesses that rely on leads and aren't typically SEO-savvy themselves• Individual leads can be extremely valuable when the service has high profit margins• Competition is lower in these niches compared to affiliate-heavy keywords• Effective sites focus on informational content answering common questions• Include prominent quote forms to capture leads effectively • Potential earnings range from £500 to £20,000 per year per site• Scale by creating multiple sites or using programmatic SEO for different locations• Main challenge is finding businesses willing to purchase leads• Most practitioners sell leads in bundles rather than individually• Act quickly as competition is likely to increase as the model becomes more popularTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textProgrammatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages• Two key elements: page templates that remain consistent and databases that provide variable content• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets• Building and maintaining a quality database is often the most challenging aspect• Avoid creating low-quality "doorway pages" that could trigger Google penalties• Proper implementation allows efficient scaling while maintaining useful content for users• Best results come from combining programmatic pages with traditional long-form content• Internal linking and site authority are crucial for getting programmatic pages indexedTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people ask online. Contact Edd on Twitter at @channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textGoogle's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors• The "Website Representation Vectors" patent categorizes sites within niches by expertise level• AI models trained on human quality rater feedback can recognize patterns matching genuine experts• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patternsTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textSite architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.• Randomly posting content without strategic architecture makes it difficult for Google to understand your site• Topical clusters focus on specific areas that can be broken down into related subtopics• Pillar pages cover broad topics while cluster pages address specific subtopics• Internal linking between pillar and cluster pages creates signals for Google about content relationships• New sites should target long-tail keywords in cluster pages first to build authority• Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages• Architecture helps users navigate content and find relevant information more easilyVisit keywordspeopleuse.com – the solution to finding questions people ask online. Try it today for free and see why thousands use it daily. Get in touch at podcast@keywordspeople.com or find Edd on Twitter at Channel 5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textWhat does it take to thrive in the office furniture industry during these turbulent times? Shelley Rosetta, Principal at Solomon Coyle, brings a wealth of knowledge from her journey from bedroom space-planner to dealership principal to industry consultant. Our conversation reveals how flexibility, operational excellence, and authentic leadership have become non-negotiable qualities for success in 2025. Shelley shares her perspective on why our industry must engage with educational institutions earlier - helping students understand the diverse career paths within office furniture beyond the traditional design role glorified in academic settings.As we explore Solomon Coyle's work, Shelley unpacks how their financial benchmarking, compensation surveys, and leadership development programs provide crucial insights for dealers navigating an evolving marketplace. Their transition to blended learning models reflects broader industry shifts toward adaptability and innovation.Whether you're a dealer principal, manufacturer, designer, or involved elsewhere in the industry ecosystem, this episode offers practical wisdom for navigating uncertainty while building a sustainable business for whatever comes next.ResourcesEpisode 40 - How the Office Furniture Industry is Changing with Paul Holland - https://www.sidmeadows.com/episode40Episode 151 - Love What You Do with Doug Shapiro - https://www.sidmeadows.com/episode151Build Like A Woman: The Blueprint for Creating a Business and Life You Love by Kathleen Griffith - https://www.amazon.com/Build-Like-Woman-Blueprint-Creating-ebook/dp/B0CG4KWFD2Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M.R. Covey - https://www.amazon.com/Trust-Inspire-Leaders-Unleash-Greatness/dp/198214372XConnect with Shelley:Email - srosetta@solomoncoyle.comLinkedIn - https://www.linkedin.com/in/shelleyrosetta/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textWe explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming up• Explanation of Brighton SEO conference and our minimal sponsorship package• Implementation of the curiosity gap principle using a scratch card promotion• Every conference attendee was a winner of at least something valuable• QR code strategy that converted curiosity into account creation• Extraordinary results with over 1000 new users from a single flyer• How this approach outperformed traditional conference marketing tacticsTry Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at podcast@keywordspeopleuse.com or find me on Twitter @Channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights• N8n.com workflow automation tool creates efficiencies when combined with AI• Explanation for why traditional SEO tools like Ahrefs and SEMrush aren't necessary for Edd's approach• Focus on using tools that align with a philosophy that SEO fundamentals matter more than complex toolsetsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textWe dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards.• Branded search refers to queries where users include your brand name in their search terms• Strong branded search signals to Google that your brand has credibility and authority in your niche• Branded searches typically enjoy higher click-through rates than generic queries• Google uses branded search patterns to identify and trust your site as a legitimate brand• Building branded search requires a consistent brand identity across all channels• Include your brand name in marketing materials, social media, and website optimization• High-quality content that integrates your brand naturally helps drive brand recognition• Monitor branded search metrics to track effectiveness of your branding effortsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly prevents indexing problems• Large sites can use this data to optimize crawl budget allocation• Look for changes in crawl patterns after major website updates• Server performance insights help identify needed speed optimizationsRate and review the podcast at ratethispodcast.com/seo to help us reach more people. Try our SEO intelligence platform at keywordspeopleuse.com to discover questions people ask online and optimize your content to build traffic and authority.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Talking a little about a couple awesome dance classes at the YMCA. Changing up your routines. How what you put into your mouth matters. Enjoy!
Send us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practical iteration includes data-driven updates, content expansion, and experimentation• Systematic content audits should be scheduled at regular intervals• Documenting changes helps track what strategies work best over time• The Growth Framework includes six integrated steps: gather, refine, optimize, watch, tune, and hone/repeatLink to the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textRichard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations.• Bootstrapped Greenhearth with just £15,000 in the first year versus his previous experience with multi-million pound funded startups• Used keyword clustering to discover unexpected customer interests in solar accounting treatments and grants• Developed specialized solar optimization software after identifying customer needs through search data analysis• Applied the "engineering as marketing" concept to create tools that demonstrate system ROI and financing benefits• Built business authority by targeting niche areas with low competition rather than high-volume keywords• Now working on some 35 projects worth over £8 millionIf you have commercial roof space and want to explore how solar could save you money while reducing your environmental impact, visit https://www.greenhearth.energy/ or contact richard@greenhearth.energymentioning 'SEO is not that hard' for a free tailored optimization study with no obligation.Get the PDF of Richards recommended SEO Is Not That Hard PodcastsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textCollin Cavote joins us to share how his company BIOME is revolutionizing biophilic design with technology-driven living walls that maintain themselves and last for decades.Listen in to learn all about Collin, why he started BIOME, what BIOME is all about, and where he sees the company going in the future. Resources:Episode 110: CEO Chat with Brandi Susewitz of RESEAT https://www.sidmeadows.com/episode110Connect with Collin:BIOME.US - http://biome.us/Email - Collin@biome.usLinkedIn - https://www.linkedin.com/in/collincavote/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in future episodes• AI-generated explanations might make complex topics more accessible for some audiences• Minor inaccuracy noted around overemphasis on meta descriptions which Google often changesTry our SEO intelligence platform at KeywordsPeopleUse.com where we help you discover questions people ask online, group related keywords, and optimize your content with personalized advice. Connect with Ed on LinkedIn and BlueSky by searching for Ed Dawson (spelled with two Ds), or visit www.eddawson.com for consulting services.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textVibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming.• Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025• Dramatically lowers the barrier to entry for software development• Enables rapid prototyping and iteration through conversational feedback loops• Particularly useful for creating "software for one" - personal tools to solve specific problems• Major tools include Cursor, Replit, and even general AI assistants like ChatGPT and Claude• SEO professionals can use vibe coding to build custom data processing and analysis tools• Currently has limitations with complex systems and quality control• Best used for prototyping or solving personal workflow challenges• The technology is evolving rapidly, with capabilities expanding monthlyTry our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize them into topical groups, and optimize your content with personalized advice to grow your traffic.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textThis episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals.• Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user engagement and refining contentDon't forget to check out the linked document in the show notes for an expanded version of the framework!Link to work in progress doc: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textWe explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members.• Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience If you're interested in learning more about me personally or looking for dedicated consulting advice, then visit www.eddawson.com. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
James Strole, founder of Workspace Resources, shares his journey from bank teller to leader in the office furniture industry, discussing pivotal moments, the importance of customer experience, and the integration of AI in business. Listen as he shares valuable insights into how passion, discipline, and effective systems can lead to success in a rapidly evolving market.We discuss:• James's journey into the office furniture industry from banking • The founding story and vision behind Workspace Resources • Current operations and focus on the upper mid-market • Importance of building strong customer relationships • Pivotal moments that shaped James's business growth • The impact of the Entrepreneurial Operating System (EOS) • Elevating customer experience as a key business strategy • Embracing AI and technology for increased efficiency • Advice for new professionals in the office furniture industryResources:Doing CX Right Podcast with Stacy Sherman - https://doingcxright.com/podcasts/How Leaders Learn: Master the Habits of the World's Most Successful People by David Novak - https://www.amazon.com/How-Leaders-Learn-Master-Successful-ebook/dp/B0CN9SRW8LTraction: Get a Grip on Your Business by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell - https://www.amazon.com/Customers-Life-One-Time-Lifetime-Customer/dp/0385504454Connect James Strole:Workspace Resource - https://www.workspace-resource.com/Email - info@workspace-resource.comLinkedIn - https://www.linkedin.com/in/james-strole-a746a55/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textThe episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration.• Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations Keep tuning in for insights on SEO strategies and tools to enhance your website's performance! Learn more about robots.txt at https://robotstoolkit.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Get up over the hump - werk it out!Variety hits, pop, club, remixes ...2000-2025(trax coming)
Send us a textUnderstanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user trust • Role of monitoring in SEO success • Potential delays in recognizing improvements • Emphasis on patience and consistent quality enhancements • The need for resilience in the landscape of SEOThe patent discussed: https://patents.google.com/patent/US8924380B1/enSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textThis episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions.See the work in progress doc at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textThis episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap.• Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clusters to derive insights into user intent • Evaluating quality and relevance within clusters • Outlining criteria for prioritising content clusters • Sharing best practices for scoring and creating a content calendarSee the work in progress at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textElevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance.• Introduction to authority signals and their significance• Discussion on the concept of As-Seen-On logos• Steps for collecting and displaying logos effectively• Best practices for logo display and consistency• Additional authority signals like testimonials and awards• Importance of auditing media mentions for credibility• Strategies for creating and maintaining an engaging display• Tips on reaching out for valuable backlinks • Key takeaways on the impact of trust on SEOSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Doug Shapiro, the VP of Sales at JSI, discusses the evolution of sales in the office furniture industry, emphasizing the importance of listening and asking the right questions to understand client needs better. Learn all about his thoughts on the balance of time management in sales, the role of AI tools, and the necessity of being a resource for clients, all while navigating the hybrid future of work. Listen as he shares:• The journey from product development to sales and the importance of enthusiasm • Why active listening as a key differentiator in client interactions • The impact of emotional intelligence and understanding needs • Time management challenges in a multifaceted sales environment • The future of work and the necessity of flexible workplace solutions • How to utilize AI to augment problem-solving and research capabilities • Ways to create genuine relationships by positioning oneself as a resourceResourcesA More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas By Warren Berger - https://www.amazon.com/More-Beautiful-Question-Inquiry-Breakthrough/dp/1620401452One Percent Better Podcast with Joe Ferraro - https://podcasts.apple.com/us/podcast/one-percent-better/id1254121785Connect with Doug Shapiro:LinkedIn - https://www.linkedin.com/in/doshapiro/JSI Furniture - https://www.jsifurniture.com/Imagine a Place Podcast - https://podcasts.apple.com/pl/podcast/imagine-a-place/id1506501256Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Send us a textPersonal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement.• Importance of personal branding in SEO • Martin Lewis as a case study in authority • Building trust through authentic storytelling • Practical steps for integrating personal branding • Common pitfalls to avoid in personal branding and SEO • Emphasis on maintaining consistency and engagement • Highlighting the long-term value of personal brandingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textLink to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-toolThis episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced online visibility. • Introduction of search analytics feature for deeper insights • Enhanced interface for easier data navigation • Increased data capacity from Google Search Console • Focus on content optimization opportunities through crawls • Ability to track and revert content changes effectively • Call to action to explore the content optimization tool for free trialSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textUnlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.Explore practical strategies for identifying and leveraging these niche opportunities, like finding the perfect home office desk for small spaces. Learn to cluster related questions and create comprehensive content that not only answers them but also drives significant traffic to your site. Whether you're an affiliate marketer, an e-commerce business owner, or a content creator, this episode is packed with actionable insights to optimize your SEO strategy beyond traditional metrics. Tune in for a wealth of knowledge drawn from over 20 years in the industry, designed to help you rethink and refine your approach to keyword research and content creation.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Send us a textUnlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity.Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big.Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice.Find Matt on Linkedin - https://www.linkedin.com/in/matt-tomkin/Visit Tao Digital - https://taodigitalmarketing.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Freestyle Friday.... WerQ!!!(edited to ADD the trax) One way love - TKA arms keep missing you - rick astley give me the night - shannon start the dance - bohannon fascinated - company b boy i've been told - sa-fire you'll never find - aby / tka the lover in me - sheena easton let me be the one - stevie b i wanna have some fun - samantha fox running - info society must be the music - secret weapon security - the beat club egyptian lover - Egypt egypt N3mbers - Kraftwerk body mechanic - quadrant 6 poison ivy - young and restless chic cheer remix - chic trapped - colonel abrams summer time - nocera baby talk - alisha gold digger- lime you're the one - sandee down and counting - claudja barry i'm ready - kano baby come and get it - pointer sisters
Experience the transformative power of habits. We're exploring four key practices—exercise, reading, journaling, and celebrating daily wins—that propel personal and professional success and why small, sustainable changes can lead to significant outcomes over time. Join us to:• Explore the impact of habits on personal growth • Learn the 21/90 Rule for building lasting habits • Exercise as a catalyst for physical and mental health • Use reading as a tool for knowledge acquisition and personal development • Explore the benefits of journaling for emotional clarity and gratitude • Learn the importance of celebrating small successes to boost motivation • Determine accountability measures for maintaining commitment to habits Please head over to Apple Podcasts and leave me a rating or review. I would love it to see that come in. It really helps our show get discovered. Thanks again for joining me.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Ever felt like life's commitments were pulling you in all different directions?That's exactly where I found myself last year. I was overwhelmed and on the verge of "pod fade." But now, I'm back, rejuvenated and ready to kick off Season 6 of The Trend Report! Join me as I reflect on our journey since 2020, sharing pivotal moments and memorable conversations from Season 5 with industry leaders like Rex Miller, Stacey Sherman, and David Stella. Amid these reflections, I'll open up about some personal changes, including a move to a tranquil lakeside home in North Fort Worth and an upcoming anniversary trip to Europe. This season opener is not just about looking back; it's about embracing new beginnings with renewed energy. After a much-needed break to navigate personal challenges, including supporting my mother through her battle with dementia, I'm grateful for the support and encouragement that kept me grounded. Your unwavering support has been a beacon, and together, we'll embark on this new chapter with enthusiasm and a commitment to making every day a great one. Let's dive into this new season and uncover more insights and discussions that make the Trend Report a journey worth taking.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/