Podcasts about werq

Send us a textAre Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings.Drawing on my 20+ years of experience building and monetizing websites, I challenge the prevailing wisdom that Exact Match Domains (EMDs) are outdated relics of SEO past. The reality? Google's own documentation confirms they still consider domain keywords as ranking factors, just with dampeners to prevent over-optimization.I share my firsthand success with domains like Broadband.co.uk and recent experiments with local "rank and rent" sites that are performing well despite minimal content and backlinks—largely thanks to their descriptive domain names. You'll discover how major brands like Hotels.com and Pimlico Plumbers leveraged keyword-rich domains to build recognizable businesses while maintaining strong search visibility.For local business owners, this episode is particularly valuable as I explain why location-based descriptive domains can serve both as powerful branding tools and SEO assets. Even if you're skeptical about direct ranking benefits, I outline the indirect advantages EMDs provide through natural anchor text when others link to your site.Don't make domain decisions based on oversimplified SEO myths. Listen now to get the nuanced perspective you need, backed by Google's actual statements and real-world results. Ready to challenge what you thought you knew about domain selection? This episode just might change your entire approach to launching new websites.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textCustomer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement.Ever wondered what separates good products from truly great ones? The answer lies not in flashy features dreamed up in boardrooms, but in listening closely to the people who use your product daily. I share a compelling real-world example where our team at Keywords People Use turned around a new feature in less than 24 hours based on feedback from Carlos, one of our valued customers. His simple request revealed a use case we hadn't fully considered, despite being experts in our own product.The power of this approach can't be overstated. When users encounter friction points that prevent them from getting maximum value, they're revealing gold mines of opportunity. As I explain in this episode, even small tweaks based on customer insights can deliver enormous value. The "Download Uniques" feature we created solved not just Carlos's problem, but likely improved the experience for countless other users who hadn't voiced the same challenge.What makes customer feedback so potent is that it comes from people who have already demonstrated they value your product enough to pay for it. These aren't theoretical use cases—they're real problems experienced by real users trying to achieve real goals. By prioritizing these insights above internal feature ideas, you build a product that truly serves your market's needs rather than your assumptions about those needs.Ready to transform how you think about product development? Listen now to discover how to create multiple feedback channels for your users, how to evaluate which requests to prioritize, and why speed matters when implementing customer suggestions. Your users are your best product managers—are you listening to them?Book a free demo at keywordspeopleuse.com/demo to see how our tools can help you find and answer the questions your audience is actually asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she's building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We talk about what it really takes to lead multiple ventures and how small business owners can take action, even imperfectly.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/301CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Send us a textEver wondered how to tap into specialized vertical markets that offer substantial growth opportunities? Sara Marberry, a healthcare and senior living design knowledge expert, shares explore the untapped potential these sectors hold for furniture dealers and manufacturers. Listen as she shares her story as well as:Healthcare environments contain diverse spaces including clinical areas, administrative offices, and lobbiesTelehealth is creating demand for acoustically private pods and technology-enabled furnitureSenior living communities span from independent living to skilled nursing with varying furniture needs$300 billion shortfall in senior living construction expected by 2030 creates renovation opportunitiesTerminology matters – these are "communities where people live" not "facilities where people are placed"Educate yourself through industry resources, continuing education, and attending healthcare conferencesConnect with Sara:Sara Marberry LLC - https://www.saramarberry.com/Email - sara@saramarberry.comLinkedIn - https://www.linkedin.com/in/saramarberry/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textThe digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly in search results—no clicking required.What exactly are zero-click searches? Whether appearing as featured snippets, knowledge panels, or quick answer boxes, these results fulfill user intent instantly. While this might initially sound alarming for website owners watching their traffic metrics, Ed Dawson offers a refreshingly pragmatic perspective: not all traffic is created equal. Those simple queries generating zero-click results often wouldn't have produced meaningful engagement anyway.The podcast explores practical strategies for thriving in this new reality. By optimizing for featured snippets, you position your brand as an authority even without immediate clicks. Focusing on high-intent, long-tail keywords captures users further along the purchase journey. Creating rich, comprehensive content demonstrates your expertise to both search engines and users seeking deeper information. Most importantly, Ed emphasizes that success metrics should shift from raw visitor counts to quality engagement and conversions—because ultimately, "they can't purchase off of zero-click."Ready to adapt your SEO strategy for this evolving search landscape? Book a free demo at keywordspeopleuse.com/demo to discover how finding and answering the questions your audience actually asks can transform your content strategy and help you thrive despite—or even because of—zero-click searches.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building techniques.• Make your website as fast as possible because Google hates slow sites and so do your users• Ensure new pages are linked from existing ones so Google can find and index them• Always use HTTPS for your site to improve security and trust signals• Backlinks from other websites help you rank better, but avoid buying links• Put your target keywords in H1 tags and page titles for clear topic signals• Focus on answering actual user questions rather than chasing keyword volume• Don't worry about keyword density – focus on covering topics naturally• Internal links help provide context and help users discover more content• Check Google Search Console for insights on indexing and keyword performance• Be patient – building traffic and authority takes time, but persistence pays off• Target long-tail traffic when starting a new site to build rankings faster• Use Google Trends to see how topics change in popularity over time• Create evergreen content that continues generating traffic long-term• Focus on quality over quantity when building backlinks• Make your site mobile-responsive as Google uses mobile-first indexing• Test different page versions with A/B testing to improve conversion rates• Try Microsoft Clarity to see how real users interact with your siteSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation and coding assistance, it lacks understanding of web relationships and user search behavior, making it unreliable for SEO tasks like keyword clustering.• ChatGPT is limited by static datasets that become outdated (currently April 2023)• ChatGPT lacks understanding of how websites relate to each other and how users search• Google possesses real-time crawl data, actual search queries, and user behavior insights• Keywords People Use developed a superior keyword clustering tool by reverse-engineering Google search results• Testing showed Google-mined data consistently outperforms ChatGPT for keyword relationships• ChatGPT remains valuable for content creation after determining what to write aboutTry Keywords People Use for free at keywordspeopleuse.com to find actual questions people ask online. Contact Edd at podcast@keywordspeopleuse.com or @channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGoogle patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths.• Google has over 100,000 patents, many directly related to search functionality• Patents require public disclosure of technical information, providing rare transparency• Patent documents can be challenging but rewarding to read after a few attempts• PatentsGoogle.com and SEObyTheSea.com are excellent starting resources• A 2015 patent explains exactly how the "People Also Ask" feature works• Google maintains a question database organized by topics and subjects• PAA questions are ranked by frequency and relevance to the search query• Understanding patents helps develop better SEO tools and content strategies• Exercise caution: not everything patented gets implemented, and vice versa• Keywords People Use tool leverages patent insights to visualize PAA questionsPlease subscribe and share. SEO is Not that Hard is brought to you by KeywordsPeopleUse.com, the solution to finding the questions people ask online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Die Beach-Episode geht weiter!“Werq”, “Sincerely”, “Spellbound”, “Bleeping Demo”, “Beauty Flow”, “Aerosol of my Love”, “Funkorama”, “Airport Lounge”, “Wallpaper”, “Verano Sensual” by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/“Beat Thee”, “Fireworks” by Alexander Nakarada (www.serpentsoundstudios.com)Licensed under Creative Commons: By Attribution 4.0 License

Send us a textWe explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within the same website• They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure• Proper internal linking prevents "orphan pages" that search engines struggle to find and index• Internal links establish site hierarchy and help distribute page rank from high-authority pages• Best practices include using proper HTML elements, descriptive anchor text, and linking contextually relevant content• Common mistakes include vague anchor text, over-optimization, and neglecting to update links after site changes• Balance is crucial—too many links can overwhelm users and dilute SEO valueConnect with me on LinkedIn and Blue Sky by searching for Edd Dawson. Try our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize keywords into topical groups, and optimize your content with personalized advice. For consulting, visit www.eddawson.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.• Diversification means splitting risk across multiple income streams or traffic sources• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline• Selling Broadband.co.uk became possible because Edd had already diversified with other affiliate sites• Starting small experiments is better than making all-in bets when diversifying• Google remains the largest source of outbound clicks despite recent algorithm changes• SEO is an ongoing learning process requiring adaptation to industry changesIf you'd like a personal demo of our tools at Keywords People Use, book a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo where I'll show you how we can help you level up your content by finding and answering the questions your audience actually has.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGet ready for a different kind of episode. Rex Miller takes the mic and interviews Sid and three other industry veterans who have united to create The Collaborative Network. This is a game-changing initiative providing structured support programs for small furniture manufacturers. Listen as Rex asks the tough but relevant questions about how this group plans to address the unique challenges of over 3,400 small manufacturers who previously lacked dedicated resources for growth and development.Michelle Warren brings public sector expertise and small business advocacyJulie Dillon specializes in independent rep management and sales strategyErin Torres offers brand development and marketing strategy expertiseSid Meadows provides business advisory and coaching for small manufacturersTheir research identified five key challenges: market access, sales strategy, technology adoption, strategic planning gaps, and lack of communityThey've created three tailored programs for businesses at every level: CEO Peer Group, Emerging Business Incubator, and Sales Director Peer GroupThese programs are designed specifically for growth-minded leaders wanting to compete against larger manufacturersTheir vision: to be seen as trusted growth partners helping small businesses dominateFind The Collaborative Network at thecollaborative.network or connect with any of the team members on LinkedIn.Connect with:Michelle Warren:Catalyst Consulting Group - https://strategic-catalyst.com/LinkedIn - https://www.linkedin.com/in/michelle-warren-47a6888/Julie Dillon:LinkedIn - https://www.linkedin.com/in/julie-dillon-a3981911/Erin Torres:LaLeona Marketing https://laleonamarketing.com/ LinkedIn - https://www.linkedin.com/in/erin-cadieux-torres/Head over to https://sidmeadows.com/connect to answer five quick questions and help us make season 7 the very best.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textGoogle Tag Manager simplifies website management by allowing you to add and modify tracking codes without editing your site's code directly. This one-time implementation saves time and reduces errors while providing advanced functionality through triggers and variables.• Requires only a one-time code placement on your website• Eliminates the need to edit site code when adding new tracking services• Particularly valuable for non-developers or those without direct site access• Includes powerful conditional triggers for specific events and actions• Works with Google Analytics, Facebook pixels, Google Ads tracking, and more• Useful for both small websites and enterprise-level implementations• Reduces technical errors from incorrect code placementBook a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo to see how our tools can help you find and answer your audience's questions. You can also download my free 101 quick SEO tips from the show notes.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Es ist der erste fast schon langweilig gewöhnliche Tag seit langem im St. Fleurs. Doch ein paar Besonderheiten gibt es. Escher erhält ein 'ansprechendes' Geschenk und Maurice trifft seinen besten Bro, seinen Dude, seinen Champ!“Werq”, “Pleasant Porridge”, “Almost Bliss”, “Cattails”, “Fireflies and Stardust”, “Aerosol of my Love”, “Fantasia Fantasia”, “Funkorama” by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/“Fireworks” by Alexander Nakarada (www.serpentsoundstudios.com)Licensed under Creative Commons: By Attribution 4.0 License

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content• Surviving Google's Penguin update in 2013, which decimated rankings overnight but led to a stronger, content-focused strategy• Successfully exiting the business in 2021 to Genie Ventures after diversifying into other niche comparison sites• Current focus on AI opportunities, developing tools like Keywords People Use, and building solutions that aggregate different data sources• Predictions that Google will remain dominant longer than many expect, while emphasizing the importance of quality traffic over volume• Advice for affiliate marketers: focus on creating unique, data-driven solutions that AI overviews cannot easily replicateSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords.• Search volume tools often show zero volume for specific questions people actually search for• Websites should first and foremost be useful by answering people's real questions• Building topical authority means covering a subject in depth through answering related questions• When you answer questions thoroughly, you naturally rank for keywords you never specifically targeted• Even successful websites started imperfectly—the key is to begin and improve over time• Building a website is like fitness training—you must start using those content creation "muscles" to develop them• Don't get paralyzed by over-planning or seeking perfection before publishingTry Keywords People Use for free at KeywordsPeopleUse.com to find the questions people are actually asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Maurice denkt mit Doc weiter darüber nach, wie man die Blüte umfunktionieren könnte. Einige Ideen kommen sogar vom St. Fleurs!“Werq”, “Andrea's Theme”, “Eternity”, “Aerosol of my Love”, “Funkorama”, “Inspired”, “Nowhere Land”, “Wallpaper”, “Spellbound”  by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/“Beat Thee”, “Fireworks” by Alexander Nakarada (www.serpentsoundstudios.com)Licensed under Creative Commons: By Attribution 4.0 License

Send us a textLink building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating this system through paid links violates their guidelines.• Link buying is transactional and violates Google's terms of service• Google considers backlinks as votes of confidence between websites• Penguin update specifically targeted websites buying backlinks• Legitimate link building involves PR and outreach without payment• Digital PR is acceptable as long as no money changes hands• Paying an agency for link building services is fine if they use white hat methods• Be wary of agencies guaranteeing exact numbers of backlinks• Even simple Twitter outreach can generate legitimate backlinks• Good content naturally attracts links once you start the ball rolling• Natural link building takes time but creates sustainable resultsIf you'd like a personal demo of our tools at Keywords People Use, you can book a free, no obligation one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any SEO questions you have. Just go to keywordspeopleuse.com/demo where you can pick a time and date that suits you.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail keywords have lower search volumes but higher conversion rates• Practical steps include surveys, social media listening, and analytics review• Testing and iterating based on audience feedback improves results• Tools like Keywords People Use help identify specific customer questionsYou can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe make nearly 35,000 remotely conscious decisions each day—that's one choice every 1.6 seconds during our waking hours. Each of these decisions has the potential to impact our lives and the lives of those around us in both positive and negative ways.Feel like you've been in a rut? Use some of these tips, tricks, and tactics to help train your brain to see the positive things rather than the negative.• Different decision-making methods include impulsive, intuitive, instinctive, and emotional choices• Reframing negative thoughts by changing "I have to" to "I get to" creates a powerful mindset shift• Walking 3-4 miles each morning has been a transformative health choice• Positive affirmations replace limiting beliefs with empowering thoughts• Try Mel Robbins' tip of giving yourself a high five in the mirror• View failures as learning opportunities and data points rather than setbacks• Be the energy you want to experience—choose positivity and lift others up• Respond to "How are you?" with enthusiasm that lifts others upComplete our listener survey to help shape Season 7 by visiting SidMeadows.com/connect or clicking the link in the show notes. You can also send me a text directly through the podcast player—I'd love to hear from you!Resources:The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins - https://www.amazon.com/Let-Them-Theory-Life-Changing-Millions/dp/1401971369Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textFAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.• Wood burner example demonstrates how answering questions builds authority and expertise• Recent studies show FAQs are the most engaged-with elements on websites• Strategic FAQ placement (with links from above the fold) increases user interaction• Answering real questions people actually ask is crucial for effectiveness• Question-based content strategy improves Google rankings by addressing search intent• Google values on-page engagement metrics according to API leaks• Answering questions prevents users from leaving your site to find information elsewhereBook a free, no-obligation one-on-one demo with Edd at keywordspeopleusecom/demo to discover how Keywords People Use can help you find and answer the questions your audience is actually asking. You can also email podcast@keywordspeopleusecom or find Edd on Twitter @channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the content structure and specific backlinks to the ranking pages• Finding smaller sites in the rankings shows the true benchmark needed to reach page one• Following Freddie Chatt on LinkedIn provides more insights into this approachBook a free, no-obligation one-on-one video call with Edd at keywordspeopleuse.com/demo to get a personal demo of Keywords People Use tools and ask any SEO questions you have.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try preserving link equity• Domain sold for less than £100 despite seemingly valuable metrics• Buying expired domains carries risk of inheriting Google penalties• Thorough investigation of domain history is crucial before purchasingTry Keywords People Use today for free at keywordspeopleuse.com - the solution to finding the questions people ask online. Get in touch on Twitter @Channel5 or email podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.• Keyword clustering helps prevent content cannibalization while creating more topically relevant pages• Traditional clustering methods using AI like ChatGPT often create imprecise clusters with limitations• Our data-driven approach analyzes Google's own search results to identify true keyword relationships• The method works by finding which URLs rank for multiple related keywords and creating clusters based on these connections• We've launched a new tool at KeywordsPeopleUse.com that automates this process for any language and location• You can try clustering up to 500 keywords for free to see how your target topics naturally group together• Adjust clustering parameters to create tighter or looser keyword groupings based on your content needs• This is the first step toward building complete topical maps for comprehensive site authorityTry it today for free at keywordspeopleuse.com. If you want to get in touch you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textCreating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value.• Tools that perform complex functions or aggregate difficult-to-collect data naturally attract links without outreach• Real examples include a broadband postcode checker and speed test that have generated thousands of organic backlinks• The "People Also Ask" crawler on KeywordsPeopleUse.com demonstrates how useful tools create a snowball effect of increasing links• Even simple tools can generate significant links when they save users time or provide unique insights• Tools don't have to be technically complex - the key is creating something that solves a specific problem in your niche• Developers on platforms like Upwork can build your tool idea without requiring personal technical skills• Well-designed tools pay for themselves through monetization via affiliate links, subscriptions, or display ads• Tools represent an investment rather than an expense, generating both links and revenue over timeTry Keywords People Use today for free at keywordspeopleuse.com. If you want to get in touch or have any questions, I'd love to hear from you, you can email me at podcast@keywordspeopleuse.com.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGuest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.• Guest posting provides content to other websites while including backlinks to your own site• Google considers guest posting purely for link building purposes as algorithm manipulation• Google requires guest post links to use "nofollow" attributes to avoid appearing manipulative• Niche Site Lady received a manual link penalty despite only having five legitimate guest posts• Manual penalties involve human review while algorithmic penalties are automatically applied• High-profile site owners may be at greater risk of being targeted to send a message to the community• Press releases and naturally earned links are considered legitimate when third parties decide independently to include them• The key difference is whether there's an arrangement between sites specifically for link exchangeTry KeywordsPeopleUse.com today for free to find the questions people ask online. Contact me on Twitter @Channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textKelly Colón shares her expertise in neurodivergent-friendly design and shows how designing with all brain types in mind can improve spaces for everyone. She challenges the traditional ways our industry approaches built environments, pointing out how standard designs often overlook neurodivergent individuals—and offers practical solutions for creating more inclusive spaces.Listen to learn more about:Executive functioning - it includes skills like planning, problem solving, organizing, and working memoryThe skills neurodivergent individuals often struggle withWhy designing for neurodivergent individuals requires a basic understanding about how different brains functionWhy small design choices (like glass staircases without visual reference points) can make spaces unusable for someHow creating neuro-inclusive environments accommodates the needs of allUnderstanding that there are no codified protections for neurodivergent individualsWhy the contract interiors industry can make a huge impact for the neurodivergent community through education and considering of their needsVisit Kelly's website or connect with her on social media to learn more about executive function coaching and creating neuro-affirming environments.Connect with Kelly:Eledex Coaching & Consulting - https://www.eledexconsulting.com/|LinkedIn - https://www.linkedin.com/in/kellycolon/Email - kcolon@eledexconsulting.comInstagram - https://www.instagram.com/eledexllc/Life Interrupted: When life has to pivot overnight; how will you navigate the uncertainty of what's next? by Kelly Colónhttps://www.amazon.com/Life-Interrupted-overnight-navigate-uncertainty/dp/B0BFTMJHGMHead over to https://sidmeadows.com/connect to answer five quick questions and help us make season 7 the very best.Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textThe Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.• Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning• Target businesses that rely on leads and aren't typically SEO-savvy themselves• Individual leads can be extremely valuable when the service has high profit margins• Competition is lower in these niches compared to affiliate-heavy keywords• Effective sites focus on informational content answering common questions• Include prominent quote forms to capture leads effectively • Potential earnings range from £500 to £20,000 per year per site• Scale by creating multiple sites or using programmatic SEO for different locations• Main challenge is finding businesses willing to purchase leads• Most practitioners sell leads in bundles rather than individually• Act quickly as competition is likely to increase as the model becomes more popularTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textProgrammatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages• Two key elements: page templates that remain consistent and databases that provide variable content• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets• Building and maintaining a quality database is often the most challenging aspect• Avoid creating low-quality "doorway pages" that could trigger Google penalties• Proper implementation allows efficient scaling while maintaining useful content for users• Best results come from combining programmatic pages with traditional long-form content• Internal linking and site authority are crucial for getting programmatic pages indexedTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people ask online. Contact Edd on Twitter at @channel5 or email podcast@keywordspeopleuse.com with any questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGoogle's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts.• EEAT stands for Experience, Expertise, Authority and Trust—factors used in Google's Quality Rater Guidelines• Google added "Experience" to EAT in 2022, recognizing the value of firsthand knowledge• Author bios are likely insufficient for demonstrating EEAT as they're easily fabricated• The "Generating Author Vectors" patent identifies writing style fingerprints to classify authors• The "Website Representation Vectors" patent categorizes sites within niches by expertise level• AI models trained on human quality rater feedback can recognize patterns matching genuine experts• Topical authority requires comprehensive content coverage and writing at the appropriate expertise level• Simple solutions like adding author bios won't overcome content that doesn't match expert writing patternsTry Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSite architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.• Randomly posting content without strategic architecture makes it difficult for Google to understand your site• Topical clusters focus on specific areas that can be broken down into related subtopics• Pillar pages cover broad topics while cluster pages address specific subtopics• Internal linking between pillar and cluster pages creates signals for Google about content relationships• New sites should target long-tail keywords in cluster pages first to build authority• Well-structured sites gain authority from the bottom up as cluster pages pass strength to pillar pages• Architecture helps users navigate content and find relevant information more easilyVisit keywordspeopleuse.com – the solution to finding questions people ask online. Try it today for free and see why thousands use it daily. Get in touch at podcast@keywordspeople.com or find Edd on Twitter at Channel 5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWhat does it take to thrive in the office furniture industry during these turbulent times? Shelley Rosetta, Principal at Solomon Coyle, brings a wealth of knowledge from her journey from bedroom space-planner to dealership principal to industry consultant. Our conversation reveals how flexibility, operational excellence, and authentic leadership have become non-negotiable qualities for success in 2025. Shelley shares her perspective on why our industry must engage with educational institutions earlier - helping students understand the diverse career paths within office furniture beyond the traditional design role glorified in academic settings.As we explore Solomon Coyle's work, Shelley unpacks how their financial benchmarking, compensation surveys, and leadership development programs provide crucial insights for dealers navigating an evolving marketplace. Their transition to blended learning models reflects broader industry shifts toward adaptability and innovation.Whether you're a dealer principal, manufacturer, designer, or involved elsewhere in the industry ecosystem, this episode offers practical wisdom for navigating uncertainty while building a sustainable business for whatever comes next.ResourcesEpisode 40 - How the Office Furniture Industry is Changing with Paul Holland - https://www.sidmeadows.com/episode40Episode 151 - Love What You Do with Doug Shapiro - https://www.sidmeadows.com/episode151Build Like A Woman: The Blueprint for Creating a Business and Life You Love by Kathleen Griffith - https://www.amazon.com/Build-Like-Woman-Blueprint-Creating-ebook/dp/B0CG4KWFD2Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M.R. Covey - https://www.amazon.com/Trust-Inspire-Leaders-Unleash-Greatness/dp/198214372XConnect with Shelley:Email - srosetta@solomoncoyle.comLinkedIn - https://www.linkedin.com/in/shelleyrosetta/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textWe explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming up• Explanation of Brighton SEO conference and our minimal sponsorship package• Implementation of the curiosity gap principle using a scratch card promotion• Every conference attendee was a winner of at least something valuable• QR code strategy that converted curiosity into account creation• Extraordinary results with over 1000 new users from a single flyer• How this approach outperformed traditional conference marketing tacticsTry Keywords People Use today for free at keywordspeopleuse.com and discover the questions people are asking online. Get in touch with questions at podcast@keywordspeopleuse.com or find me on Twitter @Channel5.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights• N8n.com workflow automation tool creates efficiencies when combined with AI• Explanation for why traditional SEO tools like Ahrefs and SEMrush aren't necessary for Edd's approach• Focus on using tools that align with a philosophy that SEO fundamentals matter more than complex toolsetsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWe dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards.• Branded search refers to queries where users include your brand name in their search terms• Strong branded search signals to Google that your brand has credibility and authority in your niche• Branded searches typically enjoy higher click-through rates than generic queries• Google uses branded search patterns to identify and trust your site as a legitimate brand• Building branded search requires a consistent brand identity across all channels• Include your brand name in marketing materials, social media, and website optimization• High-quality content that integrates your brand naturally helps drive brand recognition• Monitor branded search metrics to track effectiveness of your branding effortsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly prevents indexing problems• Large sites can use this data to optimize crawl budget allocation• Look for changes in crawl patterns after major website updates• Server performance insights help identify needed speed optimizationsRate and review the podcast at ratethispodcast.com/seo to help us reach more people. Try our SEO intelligence platform at keywordspeopleuse.com to discover questions people ask online and optimize your content to build traffic and authority.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Talking a little about a couple awesome dance classes at the YMCA. Changing up your routines. How what you put into your mouth matters. Enjoy!

Send us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practical iteration includes data-driven updates, content expansion, and experimentation• Systematic content audits should be scheduled at regular intervals• Documenting changes helps track what strategies work best over time• The Growth Framework includes six integrated steps: gather, refine, optimize, watch, tune, and hone/repeatLink to the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textRichard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations.• Bootstrapped Greenhearth with just £15,000 in the first year versus his previous experience with multi-million pound funded startups• Used keyword clustering to discover unexpected customer interests in solar accounting treatments and grants• Developed specialized solar optimization software after identifying customer needs through search data analysis• Applied the "engineering as marketing" concept to create tools that demonstrate system ROI and financing benefits• Built business authority by targeting niche areas with low competition rather than high-volume keywords• Now working on some 35 projects worth over £8 millionIf you have commercial roof space and want to explore how solar could save you money while reducing your environmental impact, visit https://www.greenhearth.energy/ or contact richard@greenhearth.energymentioning 'SEO is not that hard' for a free tailored optimization study with no obligation.Get the PDF of Richards recommended SEO Is Not That Hard PodcastsSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textCollin Cavote joins us to share how his company BIOME is revolutionizing biophilic design with technology-driven living walls that maintain themselves and last for decades.Listen in to learn all about Collin, why he started BIOME, what BIOME is all about, and where he sees the company going in the future. Resources:Episode 110: CEO Chat with Brandi Susewitz of RESEAT https://www.sidmeadows.com/episode110Connect with Collin:BIOME.US - http://biome.us/Email - Collin@biome.usLinkedIn - https://www.linkedin.com/in/collincavote/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Send us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in future episodes• AI-generated explanations might make complex topics more accessible for some audiences• Minor inaccuracy noted around overemphasis on meta descriptions which Google often changesTry our SEO intelligence platform at KeywordsPeopleUse.com where we help you discover questions people ask online, group related keywords, and optimize your content with personalized advice. Connect with Ed on LinkedIn and BlueSky by searching for Ed Dawson (spelled with two Ds), or visit www.eddawson.com for consulting services.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textVibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming.• Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025• Dramatically lowers the barrier to entry for software development• Enables rapid prototyping and iteration through conversational feedback loops• Particularly useful for creating "software for one" - personal tools to solve specific problems• Major tools include Cursor, Replit, and even general AI assistants like ChatGPT and Claude• SEO professionals can use vibe coding to build custom data processing and analysis tools• Currently has limitations with complex systems and quality control• Best used for prototyping or solving personal workflow challenges• The technology is evolving rapidly, with capabilities expanding monthlyTry our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize them into topical groups, and optimize your content with personalized advice to grow your traffic.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

James Strole, founder of Workspace Resources, shares his journey from bank teller to leader in the office furniture industry, discussing pivotal moments, the importance of customer experience, and the integration of AI in business. Listen as he shares valuable insights into how passion, discipline, and effective systems can lead to success in a rapidly evolving market.We discuss:• James's journey into the office furniture industry from banking • The founding story and vision behind Workspace Resources • Current operations and focus on the upper mid-market • Importance of building strong customer relationships • Pivotal moments that shaped James's business growth • The impact of the Entrepreneurial Operating System (EOS) • Elevating customer experience as a key business strategy • Embracing AI and technology for increased efficiency • Advice for new professionals in the office furniture industryResources:Doing CX Right Podcast with Stacy Sherman - https://doingcxright.com/podcasts/How Leaders Learn: Master the Habits of the World's Most Successful People by David Novak - https://www.amazon.com/How-Leaders-Learn-Master-Successful-ebook/dp/B0CN9SRW8LTraction: Get a Grip on Your Business by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell - https://www.amazon.com/Customers-Life-One-Time-Lifetime-Customer/dp/0385504454Connect James Strole:Workspace Resource - https://www.workspace-resource.com/Email - info@workspace-resource.comLinkedIn - https://www.linkedin.com/in/james-strole-a746a55/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Doug Shapiro, the VP of Sales at JSI, discusses the evolution of sales in the office furniture industry, emphasizing the importance of listening and asking the right questions to understand client needs better. Learn all about his thoughts on the balance of time management in sales, the role of AI tools, and the necessity of being a resource for clients, all while navigating the hybrid future of work. Listen as he shares:• The journey from product development to sales and the importance of enthusiasm • Why active listening as a key differentiator in client interactions • The impact of emotional intelligence and understanding needs • Time management challenges in a multifaceted sales environment • The future of work and the necessity of flexible workplace solutions • How to utilize AI to augment problem-solving and research capabilities • Ways to create genuine relationships by positioning oneself as a resourceResourcesA More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas By Warren Berger - https://www.amazon.com/More-Beautiful-Question-Inquiry-Breakthrough/dp/1620401452One  Percent Better Podcast with Joe Ferraro - https://podcasts.apple.com/us/podcast/one-percent-better/id1254121785Connect with Doug Shapiro:LinkedIn - https://www.linkedin.com/in/doshapiro/JSI Furniture - https://www.jsifurniture.com/Imagine a Place Podcast - https://podcasts.apple.com/pl/podcast/imagine-a-place/id1506501256Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/