Skin365.expert Podcast

Benjamin Knight Fuchs is talking to us today about leveraging the power of nutrition in the treatment room and not being afraid to talk to our clients about nutrition, how nutrition from food and topicals are important to understand in skincare, what certain foods, vitamins and minerals are good for the skin use and make recommendations. Benjamin Knight Fuchs is a registered pharmacist, nutritionist, and skin care chemist with 35 years of experience developing pharmacy-potent skin health products for estheticians, dermatologists, and plastic surgeons. Ben's expert advice gives licensed estheticians the education and skin science to better support the skin care services performed in the treatment room while sharing insights to enhance clients' at-home skin care routines.

This episode is my student, Riley Duque, overcoming her fear to start a podcast. Riley is an expert on all hollywood gossip, reality shows and more. Her classmates said she would be great at interviewing people. She was afraid to get started. I played the typical instructor gone rogue and said we were just doing a run-through and I recorded her BUT found out my phone didn't record anything because I had no more space.   BUT, her classmates believed in her so much they got a recording - yet the last half hour or so didn't get recorded lol.   Its a GREAT start andI hope you also follow @rileybrynnbeauty on Instagram and listen to her podcast Coffee and Skynn with Riley Brynn!!

As a skincare trainer, esthetician, spa consultant and, now, web creator, Beverlee Garb helps other skincare professionals succeed online.  Having been in the skincare industry for over 30 years, Beverlee understands what helps estheticians stand out in their marketing, websites and social media. She helps estheticians formulate a new understanding of websites and online presence - as an authentic expression of themselves. In this podcast, you will learn how to leave behind the old paradigm of "being everything to everybody" and create an online presence which attracts exactly the right clients. Beverlee is often heard saying, "Niches Bring Riches," because she believes that specialties - combined with laser focused marketing - brings results. Beverlee utilizes her experience in the skincare industry to help other skincare professionals take their businesses to the next level - both online and offline. You can reach Beverlee Garb at EstheticianWebsites.com

Malinda is an OG of Esthetics. For over 30 years, Malinda has been contributing to the education of estheticians. She is a Licensed Cosmetologist, Esthetician and Instructor . She  has been a product educator for Nails lines, Equipment lines and skincare lines. She co-owned and was CEO of “The Academy of Aesthetic Arts” a licensed accredited beauty college located in Shawnee Kansas  She has won awards  for her contribution as a technical video creator with 9 titles on Chemical Peels, Body Treatments and Ultrasound applications for Aesthetic Video Source. These videos are also accompanied by books and you can find them all on Amazon. Malinda was a contributing author of “The Estheticians Guide to Outstanding Esthetics” put together by Shelley Hancock. Malinda AKA “Esthetic Professor” is a regular guest educator our industry Trade shows  And if this list wasn't exhaustive enough, Malinda has been a contributing author for Milady textbooks; Nail Technology, Fundamental Esthetics and Master Educator  Malinda currently co-owns Bronzed N Beautiful Spa and Academy of Advanced Aesthetic Arts, a postgraduate training center in Overland Park Kansas. Today we are speaking to Malinda McHenry on business partners. Why to have one, how to pick one and when do you say, "I Do". You can reach Malinda on IG and Twitter @estheticprofessor Facebook Malinda Esky McHenry Youtube at Esthetic Professor Website: Estheticprofessor.com and  Website: AcademyofAdvancedAestheticArts.com

Hi Listeners I'm starting a new segment called Sheryl's Shorties. They are mini lessons for your to listen to while you're on the go. They will all have follow up in-depth online courses in case you get intrigued and what to dive deeper into a topic. You can find all online courses at StroudSkinstitute.com under the Education Tab. So, the bell has rung and class is in session ! Today's Mini Lesson is about Event Planning.   Today You Will Learn: Event Basics • Global Event Overview • Defining Events •Event Standards • The Event Experience Featured Guest • Featured Guest Event Guidelines, Coaching & PR Planning • Event Planning Worksheets • Tester & Sampling Procedures • Caddy Checklist Workshops • Skin Basic Workshop Guidelines • Advanced Workshop Guidelines • VIP Private Workshop Guidelines Outreach • Beauty Party Guidelines Event Booking • Scripts Clienteling • Selling Skills • Closing The Sale Team Prep & Recap Forms P&L Form Price List Template • For quick reference    If you have any questions or liked what you learned today, DM me @stroudskinstitute on Instagram.

Tina Abnoosi is cofounder, CEO, and President of TAMA Research. Abnoosi is an electrical engineer with 30 years of experience in the design and manufacturing of electromagnetic components.  It was during her child's prolonged battle with cerebral palsy that Tina Abnoosi's journey to founding TAMA Research began. She found solace in a small amount of electrotherapy to be resourceful in the relief of her daughter's spastic muscles, gaining balance, and in helping the body heal.  However, Abnoosi found the existing equipment on the market to be outdated and cumbersome. It seemed some could not deliver sustainable results. Inspired to find a better solution and using her strong electrical engineering background, Abnoosi found the courage to pursue the vision of a healed world with a device that would connect heal and rejuvenation through electrical current. She is a licensed esthetician, with more than 15 years of experience with Micro current equipment, treatments, and techniques. Tina is a Reiki Master for over 17 years. I am so glad that we go to speak to such an amazing woman such as Tina. I learned so much more about micro-current and why we all should be using it in our practices. Footnote*: Tina was on vacation up in the mountains when we had this interview, so please forgive the background sounds and some minor cut offs. These were due t o the lack of internet at the location. Tina's devices are called Tama Blue Onyx and Mi Tama. You can reach her with any questions at : Tamareasearch.com On IG, FB and Twitter  @tamaresearch Email: Tina@tamaresearch Mail@tamaresearch

I hear complaints form estheticians all the time about how their clients disrespect them.  From showing up late, canceling at the last minute or telling the esthetician how they want their facial step by step. Well, I am here to tell you that there are NO Bad clients, ONLY untrained ones. Just like children have to learn the rules of raising their hand to ask a question in school to teenagers learning to clean up their dishes after dinner, clients aren't any different.  They too need to be taught the Ground Rules of your business. Clients come into your business impulsive and undisciplined. They need to be taught spa and socially acceptable behavior. They need "behavior training" to learn good from bad spa behavior. They need universal rules and limit-setting to keep them from becoming a "spoiled" client. It's the entire staffs job to set limits. It's the clients job to object to and test them. Here are 14 Ground Rules to train your clients well. 1. START EACH SERVICE WHEN THE CLIENT IS ON THE BED WITH THIS SIMPLE STATEMENT.  Mrs. Smith, we are starting the service at 10:00 and we will be ending at 11:00. If your client arrived at 9:15 for a 9:00 appointment the statement would be Mrs. Smith we are starting the service at 9:15 and we will be ending at 10:00. She will get the hint that she will not be getting her full hour treatment. Your front desk should have been the front line in addressing this lateness with a phone call prior to her arrival and an explanation giving her a choice of rescheduling or having an express 30 min facial. If you are a solo-preneur then this will help train your clients to be on time. NEVER make any exceptions. Don't be “thirsty” over your rules. This client will not be a money maker if you allow her any wiggle room, she will just cause you anguish and end up costing you money by making you late for your next appointments. Even if you don't have any appointments after her, DON'T give in. Train her. 2. STATE EACH UNACCEPTABLE BEHAVIOR AS A CLEAR AND BRIEF RULE: The more arrogant the client, the more concrete the rule must be. Examples of clear rules are: “Please turn your phone off before the service begins. Thank you” When possible, give a brief reason for the rule: “You only have 60 minutes to relax." or “We do not want to disrupt services going on in adjoining suites”. 3. SOCIAL REINFORCERS FOR GOOD BEHAVIOR: There are two kinds of positive reinforcers; social and material. Social reinforcers, such as praise, are used to encourage desired behavior. Praise the behavior, not the person. Preface your praise with “Thank you for …and then praise the behavior,  Something like this. “Thank you for  being on time for your appointment so I don't have to shorten it.”  Examples of good behavior are; being on time, calling if running late, understanding an hour may be shortened to a half hour depending on lateness, making an appointment in advanced or before they leave the current appointment, giving constructive feedback allowing you to fix errors, not yelling at staff, checking phone at the end of the service outside of the service suite, or tipping staff.  Try to "catch your client being good". 4.WRITE HOUSE RULES FOR THE MOST IMPORTANT KINDS OF MISBEHAVIOR: Choose your rules (limits) carefully. They should be important and non-negotiable. 5. STATE THE ACCEPTABLE AND DESIRED BEHAVIOR: Your client needs to know what is expected of him or her.  Examples are: “Please arrive 15 minutes before your appointment time,” or “Please take off all your jewelry and place it in your bag etc.,” or “I'm booked solid so can you please make your next appointments for the series we discussed today so we can achieve the results you are desiring.” When praising any good behavior, make it specific.  6. MATERIAL REINFORCERS FOR GOOD BEHAVIOR: Material reinforcers (incentives) can be offers or product, they may sound like this: book early and get 10% off your service, or complete 6 consecutive visits without a reschedule to receive 25% off you 7th visit or when you tip your provider 20% or more, you get a deluxe sample. Incentives often need to be added to overcome client resistance  7. DECIDE WHAT CONSEQUENCE YOU WILL USE FOR EACH RULE IF BROKEN: All behavior, good and bad, is mainly changed (or shaped) by consequences. If the consequence is pleasant (getting what they want or a reward), the client is more likely to repeat that behavior. If the consequence is unpleasant (negative feedback or a punishment), the client is less likely to do the same thing again. Clients do not respond to lectures or reminders. Actions speak louder than words. The most effective actions are ignoring harmless misbehavior, redirecting the client to appropriate behavior, or firing your client . Yes, you heard me say it! You can fire your clients. After the second infraction, sit her down and nicely let her know what she did, why it can not continue and that if it happens a third time, she will not be invited back to your spa for services. Here's what it might sound like. Mrs. Smith, this is the second time a row you have been late for your appointments despite our  reminder efforts, we appreciate your business and as you can understand being late creates scheduling issue for the business. If it happens a next month, we just want to let you know that we will not be able to book you for future appointments. We value you as a customer, how can we make this work for you? 8. IGNORE HARMLESS MISBEHAVIOR: The more rules you have, the less likely your client will obey them. Constant criticism doesn't work. 9. STOP ANY ARGUMENTS: Yelling teaches your client to yell back. Yelling matches also can escalate into a verbal battle (called playing "uproar"). We know the emotional brain turns on fast and the thinking brain takes a bit longer. So if you start to yell, try to stop until you gain control of your emotions. Your client will respond better to a calm voice. 10. AVOID TRYING TO CHANGE "NO-WIN" POWER STRUGGLES THROUGH MORE PRESSURE: The client is aways right, and you are able to stop an argumentative client right in their tracks and redirect their anger and attention with these simple questions, “Is everything alright?''  or “What resolution would make you happy to resolve this situation?” 11. TRY TO TAKE DAILY BREAKS FROM YOUR CLIENTS: Tell your team when you need a break from your clients.  12. APPLY YOUR RULES CONSISTENTLY: You or your company has agreed on a set of  rules, it's helpful to write them down. Then post them in a conspicuous place in the spa to remind you of your game plan. EVERYONE on the team must follow and implement the rules to clients. Otherwise, you get the bad cop, good cop deal going and just like children the client finds who they can manipulate, making the team members that apply the rules look bad or incompetent. 13. GIVE YOUR CLIENT MORE POSITIVE FEEDBACK: It comes back to setting priorities. Have less rules, less criticism and more praise. Many experts feel that it takes 10 positive interactions to counter one negative interaction. 14. PROTECT YOUR CLIENTS SELF-ESTEEM: Remember that you are trying to change a bad behavior, but in a good person. Your client needs to know that she's a "great person and that you appreciate them dearly. Don't discuss your client's behavior problems with other team members . Correct your client in a kind way. Sometimes begin your correction with "I'm sorry I can't let you..." Setting Ground Rules for clients is easy, implementing the rule is the hard part. However,  if you don't consistently maintain your spa rules, clients will continue to walk all over you.  For an extreme and  humorous take on having ground rules watch Jerry Seinfeld's “Soup Nazi  on YouTube Link: “ clip https://youtu.be/euLQOQNVzgY I find it outrageous as well as histerical. Hope you are able to start incorporating some of these ground rules in your practice today. Drop me a note @stroudskinstitute on Instagram and let me know what has worked for you.

Jaclyn Luongo is a beauty industry leader with over 20 years of health and beauty experience. She has trained in Europe and Los Angeles with celebrity makeup artists and has worked with some of the top resorts and day spas in New England as well as Miss Teen USA pageant contestants. She has appeared on The Industry as a guest beauty expert, has been a guest speaker for the Dress for Success Organization, and was featured in Pulse twice within two years. Jaclyn has written, Successful Selling in the Beauty Industry and we are going to talk to her today about just that. So let's get started picking Jaclyn's brain on how to sell successfully. You can buy her book, “ Successful Selling in the Beauty Industry” at Amazon.com or BarnesandNobles.com Read her Blog at BeautyTomorrow.net or follow her on Instagram at Beauty Tomorrow

Today, I am speaking with Ginger Downey, the co-owner and vice president of R&D for DermaMed Solutions.   Ginger holds a Master of Science degree in nutrition and is a Certified Nutrition Specialist In addition to being an expert nutritionist, she has a personal motivation for being interested in skincare— Ginger has an autoimmune condition that affects her skin, and needed skincare products that were clean and natural and would not irritate her.  She used her professional background as the basis for DM Skincare to help people with similar needs and Ginger continues to devotes time to working with patients in her private clinical practice.     Big Thanks to Ginger Downey I enjoyed our conversation and all the wisdom she shared with us.  Being a nutritionist, Ginger prides herself on providing all-natural products that are free from potentially dangerous additives and preservatives and all of DM Skincare products are made in the US. You can reach Ginger via email at gdowney@dermamedsoultions.com or find Dermamed on Facebook and Instagram or on their website dermamedsoultions.com

Take my advise on this one! Stop accepting the Maybe's in your life and I promise life will change dramatically in sales, business growth and personal relationships.

I'm introducing a new concept to my podcast today. The segments are going to be called Sheryl Said. They are going to be quick tips, FYIs and possibly a rant just to get things off my chest... Today's Sheryl Said is going to be a rant, so let's start off strong, shall we? So, I'm listening to a podcast this morning and it's a medical doctor/naturopath/skin care expert! What? Yes, Docs can be intelligent, but here's the rub people… they ALL don't know jack about skincare. They don't know the skin, how it functions, and they fake it til they make it sometimes.

In this episode we are speaking with Michael Conte, Director of Spa and Wellness, at Meadowood Napa Valley. He has worked with Resort Spas that are Forbes Travel Guide 5 Star rated as well as serving on the Forbes Travel Guide Standards Advisory Board. Whether you are an esthetic student, an aspiring luxury resort employee, a sole practitioner or a spa owner/director you will learn how to provide 5 Star Service for your brand.

Today we are having a conversation with Juanita Burgess, one of the most interesting Estheticians I have met. There's more below the surface to this Skincare Maven. Juanita is going to share with us her secrets on branding, developing a makeup and skincare line and so much more.  

Today we are speaking with Mary Nielsen a legend in the Esthetics Industry.  I am so excited to share with you an amazing leader, mentor and educator in this field.    We are going to talk about  the changes in the esthetics field , Mary's New Book  Fearless Beauties ,and how as estheticians we can participate in creating change in this world.   A technician, educator, mentor and business owner, Mary Nielsen has been at the forefront in medical esthetics since its infancy in the early 1990s. She is a Certified Advanced Esthetician in the State of Oregon and a Master Esthetician in Washington. She is a licensed esthetics instructor. She is also a licensed nurse. She is currently Vice Chair and Industry Expert on the Oregon Board of Certified Advanced Estheticians.   She is the author of A Compendium for Advanced Aesthetics, a Guide for the Master Esthetician  and Fearless Beauties, Treating Skin of Color with Confidence. Which is a textbook and workbook. She has authored four chapters in the newest Milady Standard Esthetics textbook 12th Edition     She is also a diplomate with the American Board of Laser Surgery in Cosmetic Laser Procedures. She is the Executive Director of Spectrum Advanced Aesthetics, the founder of the Cascade Aesthetic Alliance as well as the creator of Skintelligent Resources and Fearless Beauties.    If you want to buy Fearless Beauties click here:  http://www.skin365.expert/bookshelf

Today is the first official day for most people heading back to work after the Covid 19 quarantine we are going to discuss with my guest, Carlos Roman, Account Development Manager for Jan Marini Skin Research, Inc., how you can come out of Quarantine with stellar retail sales. You can contact Carlos at:Carlos.Roman@janmarini.com or @skyn.boss.carlos on Instagram

Today we are going to discuss with my guests Perry Romanowski and Valerie George,  Cosmetic Chemists and Hosts of the Beauty Brains Podcast. What to look for in Skincare ingredients as an esthetician and advice, tips and cautions on making your own skincare line . But first, let's get to know a little about Perry & Valerie before I bring them on. Perry Romanowski is an independent cosmetic chemist who has spent over 25 years developing products in the personal care and cosmetic industry.   He has worked on both hair and skin care products. He is currently Vice President of Element 44 Inc which specialized in science education.  He is a long time instructor for the SCC continuing education program and has authored or edited 6 books in cosmetic science plus numerous articles.  In 2014, Romanowski created the Practical Cosmetic Formulating online training program to provide cosmetic chemists continuing education across a broad range of formula categories.   He served as the President of the Society of Cosmetic Chemists (SCC) and is currently the Chair of the Midwest SCC Chapter.   Previously, Romanowski worked for Alberto Culver serving as a senior project leader for hair care innovation. Additionally, he has made appearances on popular TV shows including the Dr. Oz show and the Rachel Ray show.   He is the founder and creator of the ChemistsCorner.com website dedicated to teaching about cosmetic science.  Valerie George, co-host of The Beauty Brains podcast, is a cosmetic chemist, science communicator, educator, leader and avid proponent of transparency in the beauty industry. She works on the latest research in hair color and hair care as Vice President of Research & Development at a leading salon brand. You can find Perry's books on Skin365.com in the Sheryl's Bookshelf Tab.

Today we are going to discuss with my guest Plastic Surgeon Dr. Paula Moynahan, how skincare and plastic surgery can be used to build self-esteem in guests and patients. Within this conversation, as an esthetician you will learn that you have a calling to help those that don't feel comfortable in their own skin and how you build confident within your guests everyday.

Today we are chatting with Shelley Hancock, one of the many trailblazers of our industry.  Shelley , (a.k.a. ‘The Gadget Gal'), is one of the most trusted esthetic advisors in the beauty industry and Founder of Shelley Hancock Consulting, an organization dedicated to helping estheticians take their businesses/careers to the next level. Shelley is also the founder of Real Transformation Skin Care Centers offering the latest cutting edge technology in anti-aging and acne. But first, let's get to her on. In 2005 after owning a successful skin care center for 15 years, Shelley expanded her focus so she could provide a deeper level of service to her fellow estheticians. Through hands-on training, workshops and private consultations, she has now connected 1000s of beauty business owners with esthetic equipment that attracts a higher level client and helps build a more successful practice.  In addition to being the Owner and Head Trainer at Shelley Hancock Consulting, Shelley is hands-on at her two Real Transformation Skin Care Centers both located in California. When she's not teaching, training, coaching or working with clients, you just might find her recording voice overs for commercials. Shelley lives each day by the motto that what you think about and talk about, you bring into your life….so you had better choose wisely. Shelley has written 3 books as Guides for Estheticians to follow so they can be successful. The Estheticians Guide to Outstanding Esthetics (VOL I and II) Volume I Brings The Expertise Of Seventeen Industry Experts Into Your Living Room. Volume II Teaches Practical Methods and Techniques For Succeeding In The Skin Care Industry! In An Esthetician's Journey to Success, Shelley Hancock shares valuable insights and lessons from her long, successful career in the beauty industry. Shelley hopes that her stories encourage you to push through fear when opportunity knocks. Her experiences can inspire you to let the excitement of what the future can bring be much bigger than the fear of the moment. Her wish is that by the time you finish reading about her journey, you will be ready to take a leap of faith in your own career!   Introduction for Schools https://youtu.be/7j5NRa0MRL4 Esthetic Journey to Success https://youtu.be/oME5aUO2MHQ All About Equipment https://youtu.be/X00GLcklvVk Shelley Hancock Consulting Inc. Your Trusted Esthetic Advisor Affectionately Known as The Machine Queen (925) 392-8114 www.shelleyhancock.com (Phone calls taken between 7:00am and 3:30pm Pacific time) contactme@shelleyhancock.com

Today we are speaking with Michele Phelan about how to become a Clinical Esthetician, what doctors are best to work for and where to get training. and Michele Phelan has been a licensed, practicing esthetician for over 34 years. She has taught esthetics at every level including; State Board, clinical/medical and CIDESCO.  Michele writes the core curriculum and teaches the Clinical esthetics portion of the innovative and highly advanced program at Concepts Institute of Advanced Esthetics in the San Francisco, Bay Area.  Michele is an International CIDESCO diplomat, CIDESCO educator and CIDESCO test examiner.  She is a registered aromatherapist, one of the few registered here in the United States. She writes on a variety of industry topics and her articles have been featured in such publications as Skin Inc., Dermascope, Les Nouvelle Esthetiques, Skin Deep and Aromatherapy newsletter  She has been interviewed by CBS for her extensive knowledge of skin care. Michele owned an innovative and clinically integrative spa in San Francisco for over twenty years and still maintains a private practice.  She is a contributing author of the book " The Esthetician's Guide to Outstanding Esthtetics" Volume I and II and the  founder and Executive Director at Concepts Institute of Advanced Esthetics.     https://conceptsinstitute.com/profile/MichelePhelan/

Beth Kenerson is a licensed esthetician, professional skincare educator and  Esthetician Success Lab™ managing director.  The Esthetician Success Lab™ serves its industry colleagues, not faceless strangers.  For almost 15 years she has had the privilege of working for and beside some of the brightest minds in the professional skincare industry and have been able to engage in unique education opportunities across the nation.  From writing education manuals and presenting for major manufacturers at our industry's tradeshows, to working in the treatment room and sketching out menus at coffee shops with indie owners, Beth has a wealth of experience to share with the small skincare business owner.   If you want to talk to Beth about your content, email her at beth@estheticiansuccesslab.com

Today we are speaking with Michele Phelan about how to become a Clinical Esthetician, what doctors are best to work for and where to get training.and Michele Phelan has been a licensed, practicing esthetician for over 34 years.She has taught esthetics at every level including; State Board, clinical/medical and CIDESCO. Michele writes the core curriculum and teaches the Clinical esthetics portion of the innovative and highly advanced program at Concepts Institute of Advanced Esthetics in the San Francisco, Bay Area. Michele is an International CIDESCO diplomat, CIDESCO educator and CIDESCO test examiner. She is a registered aromatherapist, one of the few registered here in the United States. She writes on a variety of industry topics and her articles have been featured in such publications as Skin Inc., Dermascope, Les Nouvelle Esthetiques, Skin Deep and Aromatherapy newsletter She has been interviewed by CBS for her extensive knowledge of skin care. Michele owned an innovative and clinically integrative spa in San Francisco for over twenty years and still maintains a private practice. She is a contributing author of the book " The Esthetician's Guide to Outstanding Esthtetics" Volume I and II and the  founder and Executive Director at Concepts Institute of Advanced Esthetics.   https://conceptsinstitute.com/profile/MichelePhelan/

Today we are chatting with Shelley Hancock, one of the many trailblazers of our industry. Shelley , (a.k.a. ‘The Gadget Gal’), is one of the most trusted esthetic advisors in the beauty industry and Founder of Shelley Hancock Consulting, an organization dedicated to helping estheticians take their businesses/careers to the next level. Shelley is also the founder of Real Transformation Skin Care Centers offering the latest cutting edge technology in anti-aging and acne.But first, let’s get to her on.In 2005 after owning a successful skin care center for 15 years, Shelley expanded her focus so she could provide a deeper level of service to her fellow estheticians. Through hands-on training, workshops and private consultations, she has now connected 1000s of beauty business owners with esthetic equipment that attracts a higher level client and helps build a more successful practice. In addition to being the Owner and Head Trainer at Shelley Hancock Consulting, Shelley is hands-on at her two Real Transformation Skin Care Centers both located in California. When she’s not teaching, training, coaching or working with clients, you just might find her recording voice overs for commercials. Shelley lives each day by the motto that what you think about and talk about, you bring into your life….so you had better choose wisely.Shelley has written 3 books as Guides for Estheticians to follow so they can be successful.The Estheticians Guide to Outstanding Esthetics (VOL I and II)Volume I Brings The Expertise Of Seventeen Industry Experts Into Your Living Room.Volume II Teaches Practical Methods and Techniques For Succeeding In The Skin Care Industry!In An Esthetician’s Journey to Success, Shelley Hancock shares valuable insights and lessons from her long, successful career in the beauty industry. Shelley hopes that her stories encourage you to push through fear when opportunity knocks.Her experiences can inspire you to let the excitement of what the future can bring be much bigger than the fear of the moment. Her wish is that by the time you finish reading about her journey, you will be ready to take a leap of faith in your own career! Introduction for Schools https://youtu.be/7j5NRa0MRL4Esthetic Journey to Success https://youtu.be/oME5aUO2MHQAll About Equipment https://youtu.be/X00GLcklvVkShelley Hancock Consulting Inc.Your Trusted Esthetic AdvisorAffectionately Known as The Machine Queen(925) 392-8114www.shelleyhancock.com(Phone calls taken between 7:00am and 3:30pm Pacific time)contactme@shelleyhancock.com

In this episode we are speaking with Michael Conte, Director of Spa and Wellness, at Meadowood Napa Valley. He has worked with Resort Spas that are Forbes Travel Guide 5 Star rated as well as serving on the Forbes Travel Guide Standards Advisory Board.Whether you are an esthetic student, an aspiring luxury resort employee, a sole practitioner or a spa owner/director you will learn how to provide 5 Star Service for your brand.

Today we are going to discuss with my guests Perry Romanowski and Valerie George,  Cosmetic Chemists and Hosts of the Beauty Brains Podcast.What to look for in Skincare ingredients as an esthetician and advice, tips and cautions on making your own skincare line .But first, let’s get to know a little about Perry & Valerie before I bring them on.Perry Romanowski is an independent cosmetic chemist who has spent over 25 years developing products in the personal care and cosmetic industry.  He has worked on both hair and skin care products. He is currently Vice President of Element 44 Inc which specialized in science education. He is a long time instructor for the SCC continuing education program and has authored or edited 6 books in cosmetic science plus numerous articles. In 2014, Romanowski created the Practical Cosmetic Formulating online training program to provide cosmetic chemists continuing education across a broad range of formula categories.  He served as the President of the Society of Cosmetic Chemists (SCC) and is currently the Chair of the Midwest SCC Chapter.  Previously, Romanowski worked for Alberto Culver serving as a senior project leader for hair care innovation. Additionally, he has made appearances on popular TV shows including the Dr. Oz show and the Rachel Ray show.  He is the founder and creator of the ChemistsCorner.com website dedicated to teaching about cosmetic science. Valerie George, co-host of The Beauty Brains podcast, is a cosmetic chemist, science communicator, educator, leader and avid proponent of transparency in the beauty industry. She works on the latest research in hair color and hair care as Vice President of Research & Development at a leading salon brand.You can find Perry's books on Skin365.com in the Sheryl's Bookshelf Tab.

Today we are speaking with Mary Nielsen a legend in the Esthetics Industry.  I am so excited to share with you an amazing leader, mentor and educator in this field.  We are going to talk about  the changes in the esthetics field , Mary’s New Book  Fearless Beauties ,and how as estheticians we can participate in creating change in this world. A technician, educator, mentor and business owner, Mary Nielsen has been at the forefront in medical esthetics since its infancy in the early 1990s. She is a Certified Advanced Esthetician in the State of Oregon and a Master Esthetician in Washington. She is a licensed esthetics instructor. She is also a licensed nurse. She is currently Vice Chair and Industry Expert on the Oregon Board of Certified Advanced Estheticians. She is the author of A Compendium for Advanced Aesthetics, a Guide for the Master Esthetician  and Fearless Beauties, Treating Skin of Color with Confidence. Which is a textbook and workbook. She has authored four chapters in the newest Milady Standard Esthetics textbook 12th Edition   She is also a diplomate with the American Board of Laser Surgery in Cosmetic Laser Procedures.She is the Executive Director of Spectrum Advanced Aesthetics, the founder of the Cascade Aesthetic Alliance as well as the creator of Skintelligent Resources and Fearless Beauties.  If you want to buy Fearless Beauties click here:  http://www.skin365.expert/bookshelf

I’m introducing a new concept to my podcast today. The segments are going to be called Sheryl Said. They are going to be quick tips, FYIs and possibly a rant just to get things off my chest...Today’s Sheryl Said is going to be a rant, so let’s start off strong, shall we?So, I’m listening to a podcast this morning and it’s a medical doctor/naturopath/skin care expert! What?Yes, Docs can be intelligent, but here’s the rub people… they ALL don’t know jack about skincare. They don’t know the skin, how it functions, and they fake it til they make it sometimes.

Today we are having a conversation with Juanita Burgess, one of the most interesting Estheticians I have met.There’s more below the surface to this Skincare Maven.Juanita is going to share with us her secrets on branding, developing a makeup and skincare line and so much more. 

Today is the first official day for most people heading back to work after the Covid 19 quarantine we are going to discuss with my guest, Carlos Roman, Account Development Manager for Jan Marini Skin Research, Inc., how you can come out of Quarantine with stellar retail sales.You can contact Carlos at:Carlos.Roman@janmarini.com or @skyn.boss.carlos on Instagram

Today we are going to discuss with my guest Plastic Surgeon Dr. Paula Moynahan, how skincare and plastic surgery can be used to build self-esteem in guests and patients.Within this conversation, as an esthetician you will learn that you have a calling to help those that don’t feel comfortable in their own skin and how you build confident within your guests everyday.