The Natural View

Occasional heartburn is one of the most common digestive complaints in the U.S., with an estimated 60 million Americans experiencing occasional heartburn at least once a month, and 20% suffering at least once a week. While prevention is key, many are making the right lifestyle choices yet can't seem to find the right solution. In this episode, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn: Why occasional heartburn so prevalent in America. Why common over the counter medications may not be the best choice for long term use. How to reclaim comfort and balance in managing occasional heartburn with a safe and holistic approach. There's more to know on Occasional Heartburn! This video was sponsored by Enzymedica.

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA). Turk offers an update on one of the most pressing issues facing the industry right now: efforts to put age restrictions on certain supplements in the sports nutrition and weight loss categories. In New York, NPA filed litigation asserting that the state's dietary supplement prohibition is unconstitutional. Discussing the lawsuit, Turk stressed, "This is a critical lawsuit for us because if we don't win this we're gonna see places like California, New Jersey, Maryland, and some of these other more progressive states follow suit." Get the full story on the push to age-restrict certain supplements, plus: The negative implications for the industry and consumers. The importance of advocacy, and what role it is playing in this current fight. Specific calls to action for industry.

On this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Agostina Riganti, Protective Health Strategy Lead at Novozymes OneHealth, to discuss postbiotics and exciting new developments related to digestive health. Tune in to learn: _What are postbiotics, and how do they differ from probiotics and prebiotics? _How has the demand for protective health products evolved in recent past few years? _With the rising concern about antibiotic or antimicrobial resistance and the complexity of H. pylori treatment, how might postbiotics address the market need for alternative options? _What is unique about Pylopass, and how does it contribute to the world of postbiotic products? *Content sponsored by Novozymes One Health.  

Maggie Jaqua and Heather Wainer from Wholefoods Magazine catch-up with CRN CEO Steve Mister to discuss the supplement industry and the issues CRN is currently addressing. 

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shaheen Majeed, CEO, BGG Americas, Algae Health Sciences, HB Natural Ingredients. Majeed discusses science-backed branded ingredients, including one that is generating a lot of buzz lately: astaxanthin.

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association (NPA). Dr. Fabricant discusses: The most pressing issues facing the industry right now, and how is NPA working on behalf of the industry on these issues. The importance of advocacy, and positive outcomes that have stemmed from the industry's collective efforts. How NPA helps make it easier for industry members to get involved and play an active role in the future of the industry. Bright spots...and areas of concern...for 2024.

William J. Rowe, Co-Founder, President, and CEO of Nutrasource, reflects on the company's growth, and looks ahead to the future. For more insights from Will, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Sponsored content.

Bonnie Shershow, founder of this women-owned business, shares the mindset that fuels success and uplifts fellow female entrepreneurs. For more from Bonnie, read her leadership profile: https://www.wholefoodsmagazine.com/ar... *Sponsored content

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Shawn Baier, VP of Business Development, Innovative Product Division at TSI Group, to discuss healthy aging and science-backed support that can help us live our best lives. Why is muscle health such an important part of a proactive approach to healthy aging? Why is HMB is important to everyday exercisers and the aging population? What is the threat of oxidative stress as we age? What is Hobamine, and where does it fit into the healthy aging conversation? Get the answers to these questions and more.

In this episode, Heather Wainer and Maggie Jaqua, of WholeFoods Magazine, talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn about a supplement that is trending right now: Berberine. Find out about the latest science, mechanisms of action, bioavailability, sustainability, and more. This video was sponsored by Enzymedica.

How is magnesium able to address sleep, mood & anxiety issues? In this episode, Todd Pauli of 24 Stories Marketing, and Maggie Jaqua of WholeFoods Magazine, talk with Dr. Heather Hausenblas, CEO of health behavior research company Wellness Discovery Labs, about how magnesium can offer support, and research showing how the branded ingredient Magtein can help with mental and physical performance. This video was sponsored by AIDP. Plus, find The Natural View on Apple Podcasts and Spotify.

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with George Kokkinis, Pharmako Biotechnologies' Technical Director and Co-founder. Kokkinis coordinates all technical aspects of Pharmako with focus on new delivery technologies and advanced manufacturing methods. In this episode of The Natural View, he discusses the latest science and innovation. Tune in to learn: What are the benefits of liposome-based encapsulation and delivery? Is liposome technology a fit for all supplements? What are the opportunities for brands? Podcast sponsored by Gencor. Learn more at https://www.gencorpacific.com and https://www.pharmako.com.au.

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Brendan Kesler, R&D Innovation Director for Van Drunen Farms and FutureCeuticals. Learn about the role of dietary fiber, bound polyphenols, and gut health. This podcast is sponsored by FutureCeuticals. Learn more at https://www.futureceuticals.com/natur....

Special Episode: NutraViews This episode of NutraViews by Nutrasource explores issues surrounding marketing, messaging, product positioning, and merchandising, to help companies in the natural products industry reach target customers. Host Maggie Jaqua, Content Director of WholeFoods Magazine, is joined by Michele Arent of the Arnold School of Public Health at the University of South Carolina, Traci Kantowski of Industry Transparency Center, and Ruth Rodrigues of Nutrasource. This podcast is sponsored by Nutrasource: https://www.nutrasource.ca

Dr. Barrie Tan, founder of American River Nutrition and author of The Truth About Vitamin E: The Secret to Thriving with Annatto Tocotrienols, is well known for championing the benefits of tocotrienols to the nutrition industry. In this episode of The Natural View, Dr. Tan educates natural products industry members on another supplement, called GG. This podcast is sponsored by American River Nutrition. Learn more at https://americanrivernutrition.com.

CPG industry strategist Joshua Schall offers an update on a surging market: Nootropics and Brain Health eGames & eSports. In the world of Nootropics, outdoor and sports enthusiasts, as well as gamers, are looking for products that deliver mental energy, focus and attention to help them excel. And increasingly people want great tasting food and beverages with proven ingredients that can give them a competitive edge. This podcast is sponsored by Kyowa Hakko USA. Learn more at: https://www.kyowa-usa.com https://cognizin.com/en

In this special leadership series, we're getting to know industry veterans and changemakers. Alkemist Labs Co-founder and CEO shares the mission and thoughtful actions that help lift up not only his company, but the industry as a whole. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Alkemist Labs. Visit their website https://www.alkemist.com/

In this special leadership series, we're getting to know industry veterans and changemakers.Greg Arabatzis, Vice President Practitioner Division, discusses what sets ChromaDex apart from the competition. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Chromadex. Visit their website https://www.chromadex.com/

In this special leadership series, we're getting to know industry veterans and changemakers. The Natural Products Industry veteran shares the leadership approach that helps the company achieve its goals of bettering the health of both people and the planet. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Enzymedica. Visit their website https://enzymedica.com/

In this special leadership series, we're getting to know industry veterans and changemakers. Cynthia Kelly, CEO of the Gluten Intolerance Group (GIG), and Channon Quinn, COO of GIG and Executive Director of GIG Cares share the organization's mission, milestones, and more! Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by GIG. Visit their website https://gluten.org/

In this special leadership series, we're getting to know industry veterans and changemakers. The experts at IFF Health talk about the company's long history, the latest developments, and the focus that drives success. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by IFF. Visit their website https://www.iff.com/

In this special leadership series, we're getting to know industry veterans and changemakers. NOW's CEO outlines the leadership tenets that make this independent, family-owned business an industry standout. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by NOW. Visit their website https://www.nowfoods.com/

In this special leadership series, we're getting to know industry veterans and changemakers. Stratum Nutrition's CEO reflects on the company's history, and shares the strategies that have helped ensure success. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Stratum. Visit their website https://www.stratumnutrition.com

In this special leadership series, we're getting to know industry veterans and changemakers. Sabinsa's founder shares the focus on science, integrity, and compassion that makes the positive difference. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Sabinsa. Visit their website https://sabinsa.com/

In this special leadership series, we're getting to know industry veterans and changemakers. President and CEO Mr. Kazuhiko Nomura, and Chief Commercial Officer Michael Modjeski, discuss what drives the success of this family-owned health and wellness company as they celebrate 50 years in business. Learn more! https://wholefoodsmagazine.com/column...   This content is sponsored by Wakunaga. Visit their website https://kyolic.com/

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Jeff Lind, National Director of B2B Sales for Novozymes One Health.   Learn about: -the different forms of vitamin K -sources of K2 and how they differ -the connection between vitamin K2 and calcium -impacts of K2 deficiency -science supporting the MenaquinGold branded ingredient ...and more.

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Dr. Anurag Pande, Vice President of Scientific Affairs at Sabinsa. Learn about new innovations coming out of Sabinsa, including the newest branded ingredient, CurCousin, for metabolic health. This branded nutritional ingredient containing the bioactive Calebin A (analog of Curcumin) has proven health benefits for managing: metabolic syndrome obesity inflammation arthritis osteoporosis liver health Learn about the clinical trials, formulation opportunities, and more.

In this episode of The Natural View, WholeFoods Magazine VP of Media Heather Wainer talks with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA), about legislation that would place age restrictions on nutritional supplements. NPA is spearheading grassroots campaigns across the country against these bills—in Rhode Island, California, New Jersey, Missouri, New York, and Massachusetts. The campaigns—as well as how you can contribute—can be found in NPA's Action Center: https://www.votervoice.net/NPA/Campai...

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Greg Arabatzis, VP of Healthcare Pracitioner Sales with ChromaDex, about industry trends, fostering powerful connections, working with influencers, and the benefits of Tru Niagen for sports nutrition.

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Danielle Citrolo, PharmD Vice President of Scientific and Regulatory Affairs Kyowa Hakko U.S.A., Inc., about a branded form of glutathione that can help to maintain optimal glutathione levels and overall good health, supporting healthy aging, a healthy immune system, and detoxification. Get the scoop on this ingredient, which has a key place in many of the most in-demand categories today, including immune support, sports nutrition, and nutri-beauty.

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine talk with Naji Abumrad, MD, FACS, Professor of Surgery at the Vanderbilt University School of Medicine and Chairman of Nirvana Water Sciences Scientific Advisory Board. Tune in to learn about the science behind HMB (β-hydroxy β-methylbutyrate) for muscle wellness, and about the first-ever water soluble formula of HMB. This podcast is sponsored by Nirvana Water Sciences. Learn more about them here: https://www.nirvanawatersciences.com/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Heather Wainer of WholeFoods Magazine touch base with Shaheen Majeed to find out what the industry veteran is up to now. Tune in to hear about Shaheen's new role as CEO of three key subsidiaries of BGG World (BGG) (http://bggworld.com/), plus more of the positive goals and projects that are helping to make a difference in the industry. And don't miss their forecast for what's to come for the industry as a whole in the years ahead. Read the news about Shaheen's appointment here: https://wholefoodsmagazine.com/news/supplier/shaheen-majeed-appointed-ceo-of-bgg-americas-subsidiaries/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at the beauty-from-within boom with Karin Hermoni, Ph.D., Head of Product at Lycored (https://www.lycored.com/). Tune in for insights into the future of ingestible skincare and the importance of skin immunity. Plus, learn about the science-backed branded ingredient Lumenato, a natural mix of nutrients from golden tomatoes, intended to harness nature's power to help skin work its hardest from the inside out. Looking for more info on this Non-GMO Project Verified, Allergen-Free Certified, Certified Kosher, Certified Halal ingredient? Lycored has created a microsite specifically to help you learn more, which you can access here: https://wholefoodsmagazine.com/retail... This podcast is sponsored by Lycored. Learn more about them here: https://www.lycored.com/

Todd Pauli of 24 Stories Marketing (https://www.24storiesmarketing.com/) and Maggie Jaqua of WholeFoods Magazine take a look at what's in store for 2022 with Gene Bruno, Vice President of Scientific and Regulatory Affairs for Twinlab Consolidation Corporation and Professor of Nutraceutical Science for Huntington University of Health Sciences. A few of the highlights you won't want to miss: 4:00 - Immune support nutraceuticals to watch. 9:15 - Gene's forecast on the interest in immune support products post-COVID...plus the opportunity for retailers. 11:15 - A look at science-based helpers for achieving and maintaining a healthy weight. 20:00 - Need-to-know info on "the trend that's not going away anytime soon" 24:00 - How collagen can help with the most visible signs of aging, and a caution on formulations to help ensure a quality product. This video was sponsored by Twinlab Consolidation Corporation. Learn more about them here: https://www.twinlab.com/    

The beauty-from-within market is growing worldwide. Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua of WholeFoods Magazine, and Paul Sapsford, CEO of Keraplast Natural Innovation, discuss Keragen- IV, a vegetarian keratin in a digestible powder form. Learn about the latest science, opportunities for formulators, and more.   Connect with us! Keraplast Natural Innovation: https://www.keraplast.com/ AIDP: https://aidp.com/ 24 Stories Marketing: https://www.24storiesdigital.com/ This video was sponsored by AIDP. Liked this? Try: • The Natural View: The Story Behind the Supplement—Veg D3 (https://wholefoodsmagazine.com/news/m...) • The Natural View: Kiwi Solutions for Digestive Health—Livaux & Actazin (https://wholefoodsmagazine.com/news/m...) • The Natural View: The Story Behind Ayurvedic Herbs With a Focus on BacoMind (https://wholefoodsmagazine.com/news/m...)

"How do you help your brain to optimally function, within the given reality you are dealing with?" Anurag Agarwal, CEO of Natural Remedies, answers this question with BacoMind. Natural Remedies has published 21 papers on bacopa, and has five clinical trials on the herb, including studies in children. Join Agarwal, along with Todd Pauli of 24 Stories and Maggie Jaqua of WholeFoods Magazine, to find out what those papers have uncovered, what separates BacoMind from other similar products, and how Natural Remedies has supported its supplier farmers in recent times. Connect with us! Natural Remedies: https://naturalremedieshumanhealth.com/ AIDP: https://aidp.com/ 24 Stories Marketing: https://www.24storiesdigital.com/ This video sponsored by AIDP.

Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com/) and Maggie Jaqua of WholeFoods Magazine talk: • Plant-based innovation • Minor phytocannabinoids • Sugar replacements • Functional...everything • What's new with collagen Plus...we explore how branded ingredients are driving scientific advances and fostering consumer trust.

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Chris Johnson, Managing Director, Anagenix, discuss the benefits of kiwi, and Anagenix kiwifruit-based ingredients. Learn about the latest science, opportunities for formulators, and more. This video was sponsored by AIDP.

In this episode of The Natural View, WholeFoods Content Director Maggie Jaqua gets the scoop on Fresh Thyme Market's initiative to improve the shopper experience with the help of ELI Code technology from Cornerstone for Natural. Guests: Jonathan Lawrence, Senior Director of Grocery & Natural Living, Fresh Thyme Market David Williams, EVP of Business Development, Cornerstone for Natural A few of the highlights you won't want to miss: 3:45 - The opportunity Jonathan saw to help Fresh Thyme, and the brands they carry, tell their stories to consumers. 5:55 - Why Jonathan hopes more natural products retailers get involved in this initiative to help drive education. 12:10 - The new offering that can help brands and retailers as we head back to in-person trade shows. To learn more, connect with David here: https://eli2.us/s/tff13ojz

Tune in to hear Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com/), Maggie Jaqua from WholeFoods Magazine, and Arun Natarajan, President and Co-founder of Avlaan (https://www.avlaanpharma.com/), discuss the urgent need to combat global vitamin D deficiency—and the story of VegD3, a Vitamin D3 of 100% non-GMO plant origin that's helping a wider audience meet their D3 needs. Learn about the latest science on D3, opportunities for formulators, and more. Plus, find The Natural View on Apple Podcasts (https://podcasts.apple.com/us/podcast... (https://open.spotify.com/show/7kNpGrg...) This video was sponsored by AIDP. Find out more about them here: https://aidp.com/

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Diana Morgan, Head of Scientific & Regulatory Affairs for Care/of, discuss two new initiatives bringing industry members together: What's Up with SUPPS and Fit for Natural. Just a few of the highlights you won't want to miss: 1:55 – How What's Up with SUPPS got started, and how it's promoting unity, growth and innovation through networking. 11:50 – Diana's must-have supplements and sips for staying powered up and strong for workouts and life. 15:10 – The pumped-up music playlist that helps Diana get in the zone during weight-lifting sessions. 17:00 – A sneak peak at the next Fit for Natural fitness challenge, open to all industry members (join the Facebook group for updates!)

Tune in to hear Maggie Jaqua from WholeFoods Magazine and Dr. Edward F. Group, III, DC, NP, DACBN, DCBCN, DABFM, CEO/Chairman, Global Healing, discuss: 11:00- The cleansing steps that Dr. Group says reactivate the body's self-healing mechanism 15:40 - The meaning of "quantum dynamic farming" 17:00 - Why being in a good mood at work is so beneficial for employees in the natural products industry. 26:50 - The 6 free keys to rejuvenating health As a special bonus, Dr. Group is offering a 30% discount for his educational courses through https://globalhealinginstitute.org/.  Details: • 30% off using code: WholeFoods30 • Expires 12/31/21 • Not combinable with other coupon codes • Feasible for all 4 courses This video sponsored by Global Healing.

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Chris Kilham, Medicine Hunter, discuss the increased interest in adaptogens. Drawing on 40 years experience studying ashwagandha, Kilham discusses some of the herb's benefits, and gives a preview of what people can expect from the new educational initiative Ashwagandha Experience, brought to you by KSM-66 Ashwagandha and WholeFoods Magazine. Find out more about Kilham here: https://www.medicinehunter.com/chris Find out more about KSM-66 here: https://ksm66ashwagandhaa.com/ Find out more about 24 Stories Marketing here: https://www.24storiesmarketing.com/ This content was paid for by KSM-66 Ashwagandha.

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Alexis Collins, Product Manager at Stratum Nutrition (https://www.stratumnutrition.com/), discuss: 4:45 - The key component of healthy aging that makes all the difference in staying vital and vibrant...and the defeating cycle that holds us back. 8:30 - The "fluffy couch" analogy that makes sense of the pain cycle...and emerging science on a key biomarker of cartilage degradation. 12:45 - Highlights from published research on the branded ingredient that works to reduce joint pain associated with moderate intensity exercise in as little as one day. 19:15 - Why joint pain is no longer seen as just a senior health category, what's on the horizon for this market, and the opportunities for the natural products industry. This content was sponsored by Stratum Nutrition. Learn more about the company here: https://www.stratumnutrition.com/

Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com) and WholeFoods Content Director Maggie Jaqua sit down with Brandon Hill, CEO & Co-Founder of Vori (https://www.vori.com/), a modern operating system for the global food supply chain that helps retailers communicate with vendors to make wholesale buying easier. Vori replaces old-school pen & paper ordering processes to help grocery retailers replenish their entire store and discover thousands of new products, right at their fingertips.

Maggie and Todd learn about herb wildcrafting, sustainability and the future of collecting herbs with longtime "Herb Man" Edward Fletcher. 

Maggie and Todd sit down with Steve Peirce, President of Ribus, to talk about the Clean Label Alliance and its resources available to help companies in the food and supplement industry achieve clean label status. 

Jay Jacobowitz, Founder & CEO of Retail Insights and columnist for Wholefoods Magazine, joins Todd to discuss Amazon's influence on natural products sales and how independent health food retailers can thrive despite today's influence of e-commerce platforms. 

Maggie and Todd review Wholefood Magazine's top food trends for 2020 and discuss their experiences at SupplySide West. 

Maggie and Todd are joined by Road to Ananda author, Carl Germano, to discuss the benefits of Cannabinoids and CBDs place among them.

Join Maggie and Todd as they recap the products, trends and characters from the final Expo East held in Baltimore.