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In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company's impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive's journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries. From Marigold Fields to Dopamine Boosters: Inside OmniActive's Botanical Empire Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and his experiences visiting OmniActive's extensive agricultural operations in India, where they partner with over 10,000 local farmers. The discussion explores the company's vertically integrated approach – from their 14-acre seed research facility near Bangalore where they develop hybridized botanical seeds, to their sustainable manufacturing plants powered by steam energy. An Introduction to enXtra (Alpinia Galanga Extract) The conversation dives deep into signature ingredients like enXtra (alpinia galanga extract), examining its mechanism of action through dopamine pathways and real-world application as a caffeine companion or alternative for sustained focus without sleep disruption. Beyond their flagship ingredients Lutemax and enXtra, Mike, Ben, and Cody discuss OmniActive's evolution from solid dose formats into powders and beverages, addressing flavor challenges with botanical extracts and exploring innovative delivery systems like freeze-dried fruit applications. The episode also reveals upcoming innovations in women's health ingredients and new clinical research set to be unveiled at Supply Side West. For anyone interested in botanical ingredients, sustainable manufacturing, or the science behind cognitive enhancers, this episode offers a fascinating glimpse into one of the industry's most innovative ingredient suppliers. https://blog.priceplow.com/podcast/omniactive-botanical-innovations-165 Video: Learn about OmniActive Health with Cody Flynn https://www.youtube.com/watch?v=eTKSF2QQNnE Detailed Show Notes: OmniActive's Botanical Innovations (0:00) – Introductions (2:15) – OmniActive's Transition from Solid Dose to Sports Nutrition (4:15) – Application Science: The Challenge of Botanical Flavoring (7:40) – Agricultural Roots: OmniActive's Farming Heritage (10:35) – Seed Research and Botanical Standardization (14:25) – Vertical Integration: From Farm to Finished Ingredient (16:45) – Sustainable Manufacturing: The Steam-Powered Plant (18:30) – enXtra: Mechanism and Benefits (22:15) – Sleep-Friendly Focus: enXtra's Versatility (25:00) – Portfolio Expansion: The Innovate Acquisition (26:30) – Sleeproot: Concentrated Valerian for Recovery (30:00) – Clinical Validation: Sleep Research (31:00) – Personal Background: Wrestling and Fitness (33:15) – From Athlete to Model: Dymatize Connection (34:15) – Personal Supplement Regimen: enXtra Usage (36:10) – Caffeine and enXtra Timing Strategies (41:10) – Future Innovations: Women's Health and Supply Side West (44:00) – Novel D... Read more on the PricePlow Blog
In this episode, Joey Savage, Founder of Savage Nutra, joins our host, Alegre Ramos, for a fun and insightful conversation. Joey shares his journey in the supplement industry, his innovative approach to product development, and busts some myths about supplement regulation. Plus, they dive into the collaboration behind the successful energy drinks created for SupplySide West and BevNet. -Disclaimer: The information provided in this podcast is for educational purposes only and is not intended as medical advice. The content shared in each episode should not be used as a substitute for professional medical advice, diagnosis, or treatment. Always consult with a healthcare provider before starting any new supplement, making changes to your diet, or altering your fitness routine. Individual needs and responses to supplements may vary. Unless otherwise stated, the host and guests of this podcast are not medical professionals, and the opinions shared are based on personal experiences or general knowledge. Never disregard professional medical advice or delay seeking it because of something you heard on this podcast.-
Dr. Sue and Erik discuss Sue's recent trip to the Food Ingredients Europe Show where she had an early peak at nutrition innovations driven by A.I. and other emerging technologies. They also discuss the experience of other nutrition industry food shows, like Expo West and SupplySide West, and how the process of speaking at the shows lends expertise to the direction of tomorrow's new products addressing nutrition needs.
In this episode of the Startup CPG podcast, Daniel Scharff explores the world of SupplySide West with Wiley Jones, Founder and CEO of Doss, who sponsored 2 lucky brands to attend SupplySide West this year - Paul and Barbara Logan from Uncle's Ice Cream; and Mark Collis, CEO of Scout Organic.At Doss they're building tools for teams that work in the Real World. Manage your operations from PO to POS all within one platform. DossARP is a lightweight ERP and Data Platform, whether you need a total overhaul or want to unify fragmented systems, visit them at doss.comListen in as they discuss:DossSupplySide WestPreparation and Networking TipsGeneral Impressions of Supply Side WestNetworking and Supply Chain ConnectionsSocial and Emotional BenefitsWho Should AttendKey Trends and Focus Areas at the ShowInsights for Startups and BrandsChallenges and Lessons SharedEpisode Links:Wiley JonesWebsite: doss.comLinkedIn: https://www.linkedin.com/in/wileycwjones/ Mark CollisInstagram Handle: @skoutorganicWebsite: https://www.skoutorganic.com/Paul and Barbara LoganWebsite: https://www.unclesicecream.com/ Instagram: https://www.instagram.com/unclesicecream/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.comShow Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they're the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined us just before the exclusive AN Performance launch at The Vitamin Shoppe. This is a follow-up to the previous Kyowa discussion at SupplySide West 2023, #118: Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023. The conversation highlights the shift in consumer preferences towards products with research-backed benefits, citing the decline in alcohol sales and the trend of more conscious consumption decisions. The panelists emphasize the role of education and access to information in driving this change, with Darin sharing the impact of resources like Ben's content in educating the market. The discussion then explores the challenges and trends in beverage manufacturing, with Lou providing insights on the need for simplicity and consistency in formulations. The panel also delves into the strategies for market penetration, with Darin emphasizing the significance of distribution, influencer marketing, and providing acute sensations and benefits to consumers. Quality control and ingredient stability emerge as crucial factors, as the panelists underscore the importance of ensuring a consistent experience to build long-term consumer loyalty. https://blog.priceplow.com/podcast/kyowa-hakko-beverage-panel-ssw-2024 Video: Lou Ferrer and Darin Decker Dig Into Functional Beverages https://www.youtube.com/watch?v=3HY9F5H2lts (00:00) – Introduction and Collaboration (02:15) – Consumer Shift Towards Functional Ingredients (05:45) – Education and Access to Information (08:45) – Consumer Identification and Community (12:45) – Influencer Marketing and Consumer Awareness (16:00) – Challenges and Trends in Beverage Manufacturing (19:45) – Distribution Strategy and Market Penetration (25:00) – Quality Control and Consistency (31:00) – Closing Thoughts and Future Prospects Where to Follow Darin and Lou Lou Ferrer on LinkedIn Darin Decker on LinkedIn AN USA on PricePlow MacroCap Labs Website Thanks to Kyowa Hakko USA for hosting, and to Lou and Darin for joining us in our second annual get-together! You can listen to our conversation from 2023. Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!
For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes: SupplySide West is now SupplySide Global SupplySide East is now SupplySide Connect New Jersey Natural Products Insider is now SupplySide Supplement Journal SupplySide West is one of the biggest events for the industry each year, and the group discussion covers Informa's reinvention and rebranding. 2024's event was a massive success, and Sandy gives us the full scoop on what made this year even better than every year before. A key focus of the discussion centers around the educational content and industry trends covered at SupplySide. Sandy highlights topics like mushrooms, magnesium, and the blurring of lines between supplements, foods, and beverages as being prominent areas of interest. She emphasizes Informa's commitment to identifying emerging industry trends and helping brands navigate the evolving landscape. Mike and Ben praise the value of the educational sessions and the insights shared by industry veterans at the event — this is definitely our favorite tradeshow of the year. We also get to hear why SupplySide West 2024 was held on Halloween, which caused a lot of people with families to leave the show early. https://blog.priceplow.com/podcast/supplyside-global-informa-markets-sandy-almendarez-154 Video: Sandy Almendarez Explains SupplySide's Rebrand… and Halloween https://www.youtube.com/watch?v=WYVTe1KNVws (0:00) – Introductions (01:30) – SupplySide Rebrand (02:30) – Details of the Rebrand and Future Plans (8:15) – Focus on Supplements and Food and Beverage (10:45) – Education and Trends at SupplySide (16:45) – Halloween, Feedback, and Future Improvements (20:00) – Logistics and Community at SupplySide (26:15) – Relationship with Mandalay Bay and Future Plans Thanks for joining us on the podcast, Sandy! Subscribe to the PricePlow Podcast on any platform, and leave us a great review on iTunes and Spotify!
Join our host, Alegre Ramos, for an exciting episode with special guest, Diana Morgan, the Founder and Chief Fun Officer of What's Up With Supps! Diana shares the inside scoop on this year's events at SupplySide West as well as her journey into the supplement industry, her role at Nutrabolt, and much more! Get tickets to the What's Up With Supps Celebrity Icons networking event at SupplySide West: https://www.eventbrite.com/e/whats-up...Attend the What's Up With Pumps gym session at SupplySide West: https://www.eventbrite.com/e/whats-up...Learn more about What's Up With Supps: https://whatsupwithsupps.com/Acupressure mat: https://www.amazon.com/dp/B00BGWQT2Y/...
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB's cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he's implementing to drive demand for their premium ingredients in the U.S. market. The episode dives deep into NNB's latest innovations, including the highly anticipated ingredient, Dileucine (DL-185), which is poised to make a significant impact in the world of muscle protein synthesis. The conversation also covers the potential of dihydroberberine (GlucoVantage) as a powerful GLP-1 agonist, providing an accessible alternative to popular pharmaceuticals for blood sugar control and appetite suppression. Listeners will also get an inside look at NNB's product development process, including the science behind their hydration formula, ElectroPrime, and the fermentation-based innovation, SalidroPure, which offers a sustainable and potent alternative to traditional Rhodiola extract. The guys also talk about NNB's involvement in the big XPO NRG collaborative promotional energy drink made for SupplySide West. The episode then takes a pretty wild twist at the end, with Shawn explaining his psychedelic experiences and how he uses dietary supplements to replete his neurotransmitters. Packed with fascinating insights from two industry leaders, this episode is a must-listen for anyone interested in the cutting-edge science behind functional ingredients and the growing influence of the nutraceutical industry. https://blog.priceplow.com/podcast/shawn-wells-dustin-elliott-nnb-nutrition-152 Video: Shawn Wells and Dustin Elliott on NNB Nutrition's Growth and Future https://www.youtube.com/watch?v=2bRAYNXNFnk Detailed Show Notes: Shawn and Dustin Talk GLP-1, MPS, Collab Energy, and… Pyschadelic Supplement Stacks?! (0:00) – Introductions (7:30) – GLP-1 Trends (14:00) – GlucoVantage (Dihydroberberine) Branding (22:15) – ElectroPrime and Hydration (30:00) – Dustin's Trip to China (35:45) – SalidroPure: Pure Salidroside Replacing Rhodiola Crenulata (42:30) – The XPO NRG Energy Drink Collab at SupplySide West (49:45) – How MitoPrime Works (59:00) – XPO NRG Energy Drink Continued (1:07:45) – Alpha-GPC (1:10:45) – Grains of Paradise (1:15:30) – Halloween and Leaving SupplySide West early (1:19:45) – Shawn's Story with Psychedelics (1:28:15) – Post-Journey Repletion: Shawn's Supplement Ingredients (1:39:45) – Conclusion This episode was filmed at Nutramedia's headquarters in Houston, TX. Where to Find Dustin, Shawn, and NNB Nutrition Sign up for PricePlow's NNB Nutrition news alerts @NNBNutrition on Instagram Dustin Elliott on Link... Read more on the PricePlow Blog
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West—the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition.Daniel, Kantha, and Jon discuss how SupplySide West helps brands looking to connect with suppliers, discover new ingredients, explore packaging and co-packing solutions, and learn how to bring products from concept to market. They emphasize the significance of in-person networking, insights from panels on trends, compliance, and innovation, and strategies for making the most of the trade show experience, and talk about the overall importance of creating your supply chain network.From tips on setting clear goals and identifying key contacts to balancing scheduled meetings with spontaneous networking, they offer practical advice for both startups and established companies. They also share success stories, personal experiences, and insights on how to turn unexpected opportunities into valuable industry relationships.Tune in to hear how to maximize your SupplySide West experience and gain actionable advice for building and leveraging industry connections!Use code CPG50 for $50 off your Expo Pass registrationSupplySide West Registration > https://utm.io/registerhereStartup CPG Happy Hour @ SupplySide West Signup: https://www.eventbrite.com/e/startup-cpg-meets-supply-side-west-happy-hour-tickets-1001755707287Listen in as they share about:SupplySide West OverviewHow to Navigate SupplySide WestTypes of ExhibitorsNetworking and CollaborationImportance of In-Person Interaction:Target Audience and AttendeesValue of the EventThe Role of the Event in Business GrowthPractical Advice for AttendingEpisode Links:Informa Markets LinkedInJon Benninger LinkedInKantha Shelke LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
In the late-2010s, the supplement industry experienced a commercialization paradigm shift with stick packs because of what I dubbed the “Liquid I.V. Effect." What was once a packaging format most notably utilized for product sampling in the supplement industry became a foundational strategic element of a billion-dollar supplement brand. Now…it's undeniable that stick packs have quietly become a ubiquitous packaging format central to many leading supplement products, as its value comes from its ability to live harmoniously between the needs of brand marketers and consumers. But is it possible that supplement industry stakeholders are getting too hooked to that trending convenient packaging format? CPG packaging is more than a shipping container or a specifically designed product holder…it's a vessel that has huge effects on how a consumer feels about your brand. And that has A LOT to do with the “reward center” of our brains and the core of reinforcement that creates our behavioral patterns…dopamine. Now…I'm fully aware and even a bit complicit in the fact that the multitrillion-dollar CPG industry are master manipulators at creating dopamine hits. Whether it involves advertising strategies or visual elements of packaging…and even how the larger shopping experience is presented…its well documented that all these create dopamine hits with consumers. But it wasn't until I had a conversation with an industry friend a few years ago at SupplySide West that he opened my eyes to the role stick packs could be playing in all this…especially with younger consumers. Gen Z consumers have had a smartphone in their hands and access to social media accounts since they were born, which has made them dopamine junkies. Companies using algorithms to leverage our dopamine-driven reward circuitry aren't going anywhere…anytime soon. And it's that marketplace reality which could be prompting certain packaging considerations that feed the growing consumer demand for more dopamine hits. Consider what happens when supplement consumers rip open a single serving stick pack daily compared to merely cracking open a 30-serving canister of pre-workout powder once. It's all about speeding up the frequency of those “pleasurable events.” That being said, the consideration of stick packs might not be warranted in every new product development discussion…and also just putting your powder in a stick pack won't guarantee success. It's important to remember that there's a much bigger design psychology at play here…one that must be understood when unlocking the dopamine map of your potential customers. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV. This is a major trade show that includes basically every component of the dietary supplement and nutrition industry's supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. If you're active in this industry, it's the one to be at. We kept our tradition strong by recording a new podcast with Katie Emerson of Nutrition21, who's their Manager of Scientific Affairs and an event sponsor. This is a follow-up to two previous PricePlow Podcast episodes, #075 and #085, continuing the conversation but with some new updates, and a few things never before mentioned on PricePlow. nooLVL is for everyone… and what is Lustriva? The big news is that Nutrition21 retargeted nooLVL for nootropics, and isn't just targeting gaming supplements anymore. Katie also updates us about her recent presentations and research, and we finally get to ask the question, “What is Lustriva?!” https://blog.priceplow.com/podcast/nutrition21-ssw-2023-119 Nutrition21's Katie Emerson Talks nooLVL and Lustriva https://www.youtube.com/watch?v=NVYd385veJI (0:00) – Introduction (6:30) – nooLVL energy and fatigue study (10:15) – Dosage arms race (15:30) – Rebranding / Retargeting nooLVL (18:45) – What's Lustriva?! (21:30) – The success of beauty products (23:00) – Hair growth (26:00) – Wrap up Where to Follow Katie and Nutrition21 Nutrition21 on LinkedIn: https://www.linkedin.com/company/nutrition-21/ Katie Emerson on LinkedIn: https://www.linkedin.com/in/katie-m-emerson/
Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels. Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about energy drink design and the business surrounding it. If you want an epic energy drink label — nearly on par with what the geniuses at GHOST have been able to do — but don't want to pay the extreme amounts of money it takes to make it, then TK and his team at NutraMedia are your team. Video Version on YouTube: https://www.youtube.com/watch?v=gWYROJfiXYQ https://blog.priceplow.com/podcast/taylor-knox-energy-drink-labels-117 (Apologies for the audio, someone lost the memory card with the microphone audio so we had to use the camera's backup audio) Show Notes: Going to Brand Therapy with Taylor Knox Detailed Show Notes Coming Soon Where to follow Taylor and NutraMedia Taylor Knox on LinkedIn NutraMedia on LinkedIn NutraMedia's website: NutraMedia.co Thank you TK for coming to our incredible BNB in Vegas before heading to the SSW Expo. As always, subscribe to the PricePlow Podcast and leave us a 5-star review on your platform of choice!
Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that's becoming an annual tradition – a pre SupplySide West show! We last saw Dan in Episode #088, where he gave us Ghost's Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award. In this episode, Dan explains what Ghost's been up to in 2023 — besides Cinnabon and Legend V3 going global, it's been all about scaling. But he's also happy to give a sneak peak of Ghost Hydration RTD, trialing out the Strawberry Kiwi flavor that's a fan favorite in the Hydration powder as well. He also teases a few other flavors. This was also a major year for Ghost Energy Drink, which not only took advantage of the scaling, but had new marketing pushes into music festivals and sporting arenas. As for 2024, Dan's extremely excited to state that he's very confident in a new “food item” coming to Ghost. We can't make guarantees, but when Ghost enters a new arena, they do it their way, so we're hoping for something extremely innovative. Same goes for Ghost Sleep, which is also mentioned! https://www.youtube.com/watch?v=spcEgeWAtTQ Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-116 “Back in Vegas”: Show Notes with Dan Lourenço (0:00) – “Say it! Say It” (1:15) – The challenges of the Ghost YouTube Channel (4:15) – Avoiding Pigeonholing (05:30) – Ghost Apparel (06:15) – Ghost Protein RTDs (or lack thereof?) (9:00) – The success of Ghost Energy (17:45) – Looking at 2023 and forward to 2024 (19:55) – Legend V3 and Global Compliance (20:45) – Ghost Hydration RTD and a Food Item for 2024! (23:30) – Collabs: TMNT V3 Next Year? (26:00) – Energy: FaZe Pop Expansion and the Return of Strawbango (27:30) – Ghost Hydration RTD Kiwi Strawberry: Under the Table Tasting (29:30) – GRAS Status of Some Hydration Ingredients (33:30) – Living in a “More is More” Society (35:00) – Listening to customers (39:30) – Dan's Favorite Thing of 2023 And as always, you can sign up for PricePlow's Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover!
Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it's not just all that C4 that makes Diana an industry rock star — it's the social events she puts on as well! In 2020, when industry trade shows abruptly shut down, Diana decided that it was time to bring back human physical contact. She started a series of in-person social events and parties known as What's Up With Supps, and continues the tradition by hosting supplement industry parties alongside major industry gatherings and expos. We had Diana on to talk about her upcoming Retro Toy Party, which will be the final industry event in Las Vegas at SupplySide West 2023, held on Thursday, October 26 at the House of Blues. Diana explains the creation of What's Up With Supps, and then we get into some of her regulatory work at Nutrabolt, talk energy drinks, and reminisce over our trip to Washington DC at this year's Fly-In Day with Natural Products Association. Fun episode here, and if you're going to be at SupplySide West, then meet up with us at the party! https://www.youtube.com/watch?v=iAN49RHVOkY Show notes at https://blog.priceplow.com/podcast/diana-morgan-whats-up-with-supps-115 Show Notes with Diana Morgan: What's Up with Supps (0:00) – Introductions (2:15) – What's Up With Supps Retro Toy Party for SupplySide West 2023 (5:30) – Industry Events (9:30) – Diana's Role at Nutrabolt (16:00) – Vitamin Shoppe (21:30) – Advocating in DC (26:00) – Labeling and marketing (35:45) – GRAS status (43:00) – Amino acid calorie count (48:00) – Wrap up and SupplySide West Subscribe to the PricePlow Podcast Thanks for joining us, Diana! You can head back to the PricePlow Podcast and subscribe on your platform of choice.
Staying healthy and vibrant is the main theme behind Supplyside West (October 23 - 27 in Las Vegas). Sandy Almendarez, VP of Content for SupplySide, shares insider information about this upcoming industry event including sustainability and the latest science. From nutrition to supplements, the latest research about staying healthy and more, SupplySide is packed with information that helps people live better lives.
Staying healthy and vibrant is the main theme behind Supplyside West (October 23 - 27 in Las Vegas). Sandy Almendarez, VP of Content for SupplySide, shares insider information about this upcoming industry event including sustainability and the latest science. From nutrition to supplements, the latest research about staying healthy and more, SupplySide is packed with information that helps people live better lives.
14:25 Sandy Almendarez, VP of Content for SupplySide, joins Mark Alyn to discuss SupplySide West, an upcoming nutrition and supplement industry event in Las Vegas from October 23 - 27. Exhibitors from all over the world will share the latest information on scientific developments, products, and sustainability to bring better health to more people and help them live better lives!
https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-085 In February of 2023, NutraIngredients-USA held the Sports & Active Nutrition Summit USA in San Diego, CA. This three-day event features expert presentations, panel discussions, and networking opportunities for everyone in the active nutrition industry. Colloquially referred to as just “Summit” to industry insiders, this has become one of the most high-powered networking events in the industry. It's filled with both business leaders and nutritional science experts, providing a perfect cross-section for PricePlow's followers. We maintained tradition by recording another podcast with the Nutrition21 team — Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) — a sponsor of PricePlow and the Summit. This is a follow-up to a previous PricePlow Podcast episode (#075) from SupplySide West 2022, and continues the conversation forward. Katie tells us about the presentation she delivered, and the team dives into hot industry topics and Nutriton21's well-known dietary supplement ingredients like Nitrosigine, nooLVL, Chromax, and Velositol. You can watch on YouTube below, or listen on your favorite podcast app in our audio feeds: https://www.youtube.com/watch?v=O4AwUGKfTzI Todd Spear & Katie Emerson #2: Detailed Show Notes (0:00) – Introduction (1:45) – Katie Emerson's Presentation for Nutrition21 at Summit West (4:30) – Leading industry ingredients using the “gold standard” (6:00) – Todd's supporting formulation (8:15) – PreRace – Do Endurance athletes want pump? (9:00) – The shift from sports nutrition to active nutrition and lifestyle (11:30) – ProSupps Hyde at Walmart – Mass consumer (FDM) (14:30) – It all started with less efficacious products… (15:45) – Interest in Mechanisms of Action (18:00) – Formulating for the 5 million (21:45) – Velositol on Howard Stern (25:00) – Todd's N=1 Experiment with Velositol (30:00) – Chromax: The Chromium Workhorse (33:00) – The Placebo Effect (40:45) – What is an “average person” for a study anymore? (49:00) – Katie's presentation: products that cross categories (51:00) – Lustriva (skin care ingredient) (56:00) – Closing up and general conversation
https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-085 In February of 2023, NutraIngredients-USA held the Sports & Active Nutrition Summit USA in San Diego, CA. This three-day event features expert presentations, panel discussions, and networking opportunities for everyone in the active nutrition industry. Colloquially referred to as just “Summit” to industry insiders, this has become one of the most high-powered networking events in the industry. It's filled with both business leaders and nutritional science experts, providing a perfect cross-section for PricePlow's followers. We maintained tradition by recording another podcast with the Nutrition21 team — Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) — a sponsor of PricePlow and the Summit. This is a follow-up to a previous PricePlow Podcast episode (#075) from SupplySide West 2022, and continues the conversation forward. Katie tells us about the presentation she delivered, and the team dives into hot industry topics and Nutriton21's well-known dietary supplement ingredients like Nitrosigine, nooLVL, Chromax, and Velositol. You can watch on YouTube below, or listen on your favorite podcast app in our audio feeds: https://www.youtube.com/watch?v=O4AwUGKfTzI Todd Spear & Katie Emerson #2: Detailed Show Notes (0:00) – Introduction (1:45) – Katie Emerson's Presentation for Nutrition21 at Summit West (4:30) – Leading industry ingredients using the “gold standard” (6:00) – Todd's supporting formulation (8:15) – PreRace – Do Endurance athletes want pump? (9:00) – The shift from sports nutrition to active nutrition and lifestyle (11:30) – ProSupps Hyde at Walmart – Mass consumer (FDM) (14:30) – It all started with less efficacious products… (15:45) – Interest in Mechanisms of Action (18:00) – Formulating for the 5 million (21:45) – Velositol on Howard Stern (25:00) – Todd's N=1 Experiment with Velositol (30:00) – Chromax: The Chromium Workhorse (33:00) – The Placebo Effect (40:45) – What is an “average person” for a study anymore? (49:00) – Katie's presentation: products that cross categories (51:00) – Lustriva (skin care ingredient) (56:00) – Closing up and general conversation
https://blog.priceplow.com/podcast/scott-dicker-spins In late January 2023, we sat down to speak with Scott Dicker of SPINS, a wellness-focused data technology company that provides retail consumer insights and analytics, with a focus in the natural, organic, and specialty products industries. Gathering Market Insights at SPINS Scott is their director of market insights, and has a special love for sports nutrition products, as he's a long-time user in the category. We first met him at SupplySide West 2022, where he and Ben both gave presentations in the Sports Nutrition's Rebound and Regrowth session. When we needed a quote about the growth of collagen over the past few years, we called on Scott to provide it. This led to us inviting him onto the podcast, which was a great conversation about data, trends, the economy, energy drinks, and some of Scott's own personal predictions for the coming years. On the record: Scott answers the call for collagen data To support a claim made in our recent Ingredient Optimized ioCollagen announcement, we asked Scott to talk to us about collagen's growth. He replied with the following: “Collagen continues to expand it's reach, both in protein powders as well as in functional food and beverages. When looking at protein powders, collagen now has the second largest market share on Amazon, only behind whey protein. While sales and unit both stagnated on Amazon this past year, brick and mortar sales grew by almost 24%. This is especially impressive since units also increased by double digits. This separates collagen from most other categories where sales growth was largely driven by inflation and rising prices. Collagen has really benefited from the diversity of merchandising opportunities that retailers are providing, often found in both the beauty and personal care section as well as supplements. I expect collagen to have another strong year, even in this uncertain economy.” – Scott Dicker, Market Insights Director for SPINS The above interaction then led to this podcast episode: Show Notes with Scott Dicker of SPINS (0:00) – Introductions (4:40) – Collagen data (9:35) – Does SPINS data help brands as well as retailers? (14:10) – How does SPINS identify upcoming trends? (16:40) – Direct-to-consumer channel (23:05) – Shrinkflation and stick packs (26:20) – Is the hydration category growing? (37:40) – Channel strategies in Walmart (40:00) – How has widespread information affected data? (52:35) – Is overall caffeine consumption going up? (56:40) – Paraxanthine is coming for caffeine's marketshare (1:03:00) – The return of nicotine? (1:08:50) – Creatine going mainstream? (1:19:40) – Is ashwagandha peaking? That capped off quite a great converation! Follow Scott and SPINS on LinkedIn: Scott Dicker on LinkedIn SPINS on LinkedIn
https://blog.priceplow.com/podcast/scott-dicker-spins In late January 2023, we sat down to speak with Scott Dicker of SPINS, a wellness-focused data technology company that provides retail consumer insights and analytics, with a focus in the natural, organic, and specialty products industries. Gathering Market Insights at SPINS Scott is their director of market insights, and has a special love for sports nutrition products, as he's a long-time user in the category. We first met him at SupplySide West 2022, where he and Ben both gave presentations in the Sports Nutrition's Rebound and Regrowth session. When we needed a quote about the growth of collagen over the past few years, we called on Scott to provide it. This led to us inviting him onto the podcast, which was a great conversation about data, trends, the economy, energy drinks, and some of Scott's own personal predictions for the coming years. On the record: Scott answers the call for collagen data To support a claim made in our recent Ingredient Optimized ioCollagen announcement, we asked Scott to talk to us about collagen's growth. He replied with the following: “Collagen continues to expand it's reach, both in protein powders as well as in functional food and beverages. When looking at protein powders, collagen now has the second largest market share on Amazon, only behind whey protein. While sales and unit both stagnated on Amazon this past year, brick and mortar sales grew by almost 24%. This is especially impressive since units also increased by double digits. This separates collagen from most other categories where sales growth was largely driven by inflation and rising prices. Collagen has really benefited from the diversity of merchandising opportunities that retailers are providing, often found in both the beauty and personal care section as well as supplements. I expect collagen to have another strong year, even in this uncertain economy.” – Scott Dicker, Market Insights Director for SPINS The above interaction then led to this podcast episode: Show Notes with Scott Dicker of SPINS Detailed show notes coming soon! Follow Scott and SPINS on LinkedIn: Scott Dicker on LinkedIn SPINS on LinkedIn
4:32 Mark explores how connections are crucial in the relationships between PR companies and their clients with Pitch Publicity intern Tiffany McKinnie at SupplySide West. Pitch Publicity, a public relations firm in New York City founded by entrepreneur Amy Summers, is celebrating 20 years of excellence in communication and media relations, with a unique focus on preparing the next generation of publicists through the internship mentorship program.
15:30 Mark Alyn finds out “whodunit” in a testing “Only Murders in the Building” style mystery challenge at SupplySide West with the “Mabel Mora” of NJ Labs, CEO Sandra Lee. With the help of conference attendees, this on-site “testing investigation” introduces NJ Labs’ new loyalty program for nutraceutical and dietary supplement manufacturers while highlighting the importance of partnering with a lab that will go beyond simply testing samples.
Amy Summers became an entrepreneur in her mid-20s, launching her first company, Pitch Publicity, in February 2003, during a rapidly changing climate for communication and media relations. Amy visits with Mark Alyn at the 25th annual conference of Supply Side West in Las Vegas.
Amy Summers became an entrepreneur in her mid-20s, launching her first company, Pitch Publicity, in February 2003, during a rapidly changing climate for communication and media relations. Amy visits with Mark Alyn at the 25th annual conference of Supply Side West in Las Vegas.
https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-075 In early November of 2022, the SupplySide West convention was held at Mandalay Bay in Las Vegas, showcasing the premiere ingredients and technology in the dietary supplement and functional food industries. Todd Spear and Katie Emerson of Nutrition21 join the PricePlow Podcast at SupplySide West 2022 to talk research, trends, nitric oxide supplements, and more! As is tradition, Team PricePlow met with Team Nutrition21 to catch up in-person -- Nutriton21 being the industry-leading developer and supplier of dietary supplement ingredients well-known for ingredients such as Nitrosigine, nooLVL, Chromax, and Velositol. Mike and Ben met with Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) to discuss the latest research and industry trends coming out of both the industry at large and Nutrition21's team. This was a fun, informative, and fast-paced conversation where you get to meet some of the personalities behind the brands. We cover all four of Nutrition21's ingredients listed above, discuss their research, potential opportunities, and the reasons these ingredients are important in today's dietary landscape. You can watch on YouTube below, or listen on your favorite podcast app in our audio feeds: Audio Version: Subscribe to the PricePlow Podcast on Your Favorite Service iTunesSpotify Google Podcasts Show Notes: 0:00 - Opening Mike and Katie are drinking nooLVL and Ben's drinking Nitrosigine. Mike briefly mentions that Todd was on the podcast long ago -- flashback to #017: What is Velositol? -- and Ben recalls the two previous SSW interviews, 2019 with David Sandler and #055: Sarah Perez Ojalvo. 2:00 - Nitrosigine Not only does Nitrosigine immediately boost N.O. levels, it keeps them elevated for a period of up to 2 weeks! Ben asks Todd and Katie to explain the beginnings of Nitrosigine, Nutrition21's patented[1] nitric oxide boosting ingredient that's scientifically known as inositol-stabilized arginine silicate. They received an official NDI (New Dietary Ingredient) with the FDA in 2013,[2] and have been selling it ever since. 3:15 - Nitrosigine and Cognitive Function We begin talking about the enhancement of cognitive flexibility that Nitrosigine can support,[3-7] especially when athletes become exhausted.[6,7] This makes sense because blood flows to the brain (not just the muscles) and the inositol component can support neurotransmitters as well. 3:45 - nooLVL vs. Nitrosigine A nitric oxide booster that improves cognition?! Yes - Nutrition21 passed around this helpful infographic after the Nitrosigine cognition study on healthy young adults was published.[5] The above Nitrosigine research led to the creation of nooLVL, a nitric oxide boosting nootropic ingredient that is also based upon inositol-stabilized arginine silicate, but is studied in gamers.[8-10] nooLVL has more inositol than Nitrosigine, and Katie mentions a new abstract published that explains why they went with the inositol dose they did.[11] 5:30 - What is inositol? We then get into the specifics of inositol, which is interesting because there's no conclusive definition for what exactly it is and primarily does. Todd explains some of the detailed chemistry behind its original inclusion in Nitrosigine -- before the cognitive component was even explored -- and much of it comes down to its ability to stabilize the molecule and enable better silica and arginine ratios. 7:00 - The problems with traditional L-arginine Mike explains that L-arginine requires huge doses to get clinically significant results, but such doses have been shown in numerous studies to lead to major GI issues.[12] Nitrosigine, dosed at 1.5 grams, allows for far smaller dosing. 8:30 - The big scoop craze Ben gets into the super-big scoop craze in supplements,
https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-075 In early November of 2022, the SupplySide West convention was held at Mandalay Bay in Las Vegas, showcasing the premiere ingredients and technology in the dietary supplement and functional food industries. As is tradition, Team PricePlow met with Team Nutrition21 to catch up in-person — Nutriton21 being the industry-leading developer and supplier of dietary supplement ingredients well-known for ingredients such as Nitrosigine, nooLVL, Chromax, and Velositol. Mike and Ben met with Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) to discuss the latest research and industry trends coming out of both the industry at large and Nutrition21's team. This was a fun, informative, and fast-paced conversation where you get to meet some of the personalities behind the brands. We cover all four of Nutrition21's ingredients listed above, discuss their research, potential opportunities, and the reasons these ingredients are important in today's dietary landscape. Show Notes: (0:00) – Opening (2:00) – Nitrosigine (3:15) – Nitrosigine and Cognitive Function (3:45) – nooLVL vs. Nitrosigine (5:30) – What is inositol? (7:00) – The problems with traditional L-arginine (8:30) – The big scoop craze (9:30) – Vasodilation and Lowering of Blood Pressure (10:30) – Testing ingredients on gamers (12:00) – Early experiences with Nitrosigine (15:00) – Nitrosigine Dosing (19:00) – The point of no return for pumps? (21:30) – A transition back to lower-cost pre-workouts (23:30) – The University of Arkansas Study (25:30) – Stick Packs and Sachets (26:30) – Comparing ingredients fairly and measuring them (29:45) – Any ingredients NOT to combine Nitrosigine / nooLVL with? (32:15) – Velositol (35:00) – Soil mineral levels are worse than ever – need to supplement (37:00) – Nutrient timing (42:00) – Looking at actual endpoints from Velositol use (44:15) – Velositol does even more than what's currently claimed (44:50) – Velositol and Collagen?! (49:00) – Velositol should be in protein bars! (50:00) – Appetite suppression from chromium? (52:00) – Body awareness and fitness/nutrition (55:00) – Bucking the age-old trends of bad nutritional advice (58:30) – What's next for Nutrition21?
Is the future of product development within the supplement industry heading towards more condition-specific or multifunctional formulation approaches? This juxtaposition in supplement industry product development approaches has been on mind for a while now...and there are so many considerations at play here coming from both the brand-level and supply side of the supplement industry, but also with how it all interacts to consumer behavior. We know that ingredient advances are enabling formulators to create products that can address a broader cluster of health conditions. At the same time, supplement brands are finding opportunities in smarter, more targeted products that appeal to specific subsets of consumers. While condition-specific is not a new approach in the supplement industry, it has gotten more prominent in the last few years though because of the overwhelming product proliferation within the supplement industry. Alternatively, we would be ignorant if we didn't believe a subset of consumers appreciate convenient multifunctional products that can meet several wellness goals. But there's also some other attributes at play in this condition-specific versus multifunctional debate. Though there's no central “best” approach to attack the supplement market, I'll explore this debate by looking at purchase criteria like price, personalization, marketing, and sales channel strategy. To further add depth to this content, I also included snippets of a recent conversation I had with Richard Wang, the CEO of ingredient company NuLiv Science, at the SupplySide West tradeshow. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall
At the end of 2021, we had Gerhard Hoermann of NuLiv Science on the PricePlow Podcast to discuss the novel ingredient developer's back-half of the year, recent international travels, and what's coming in the future. Key takeaways from this discussion are that NuLiv Science has many more ingredients going above and beyond the ones we frequently cover here (such as the astragalosides and ginsenosides in AstraGin, Senactiv, InnoSlim, and Astrion), and NuLiv Science is doing a fantastic job building more content, as can be seen on their @NuLivScience page on Instagram. Gerhard (commonly known as ‘G' in the industry) kicks it off by talking about their recent trip to Germany, as well as SupplySide West. He explains that the American market (as seen at SupplySide West) is currently stronger for novel ingredients, while European markets are behind on technology, presenting more opportunity for innovation. Watch the full video and podcast subscription links are below, with details following: https://www.youtube.com/watch?v=bZZUaZy_f4I Talking novel ingredients with NuLiv Science After covering Gerhard's background in sports nutrition (he worked in retail and then in online media), he gets into the transition of working with NuLiv Science, who generally operates more behind the scenes. He now helps brands put the right ingredients into new supplements, providing them with an edge against their competition. ‘G' tells us that NuLiv has a new ingredient coming in 2022, and it will get coverage here on PricePlow, so sign up for our NuLiv Science news alerts. Don't miss the NuLiv Science social media content One of the things G has done incredibly well since beginning at NuLiv Science is to help drive and provide more content on NuLiv Science's social media properties. They're doing more behind-the-scenes content, new collaborative taste-testing and product breakdowns, and making it cooler to be talking about ingredient science. Since most companies are already aware of AstraGin (absorption-amplifier – find our blog's AstraGin tag page to see how many product articles have included it), NuLiv already has great relationships that are bolstered at conventions such as SupplySide West. However, it's their team's job to educate brands and consumers about their other ingredients. More than just AstraGin: Other NuLiv Science Ingredients Senactiv and InnoSlim both made a great push in sports nutrition in 2021, while Astrion and Verbasnol are getting more heavily into skin care. Beyond that, a highly underrated ingredient is Zylaria, which is a relaxing ingredient based upon xylaria with a few recent tweaks made last year. As Mike mentions during the podcast, an easy way to test out the anxiety-relieving capabilities of Zylaria is in Avani Health Stress + Sleep Support, which has 1 gram of Zylaria with absorption boosted by both 50 milligrams of AstraGin and 10 milligrams of black pepper extract in two capsules. A major mushroom supplier Most users also don't know that NuLiv has several mushroom based ingredients, s... Read more on the PricePlow Blog
At the end of 2021, we had Gerhard Hoermann of NuLiv Science on the PricePlow Podcast to discuss the novel ingredient developer's back-half of the year, recent international travels, and what's coming in the future. Listen to Gerhard Hoermann of NuLiv Science talk about the end of 2021 and the company's ingredient offerings which go well beyond AstraGin on Episode #059 of the PricePlow Podcast Key takeaways from this discussion are that NuLiv Science has many more ingredients going above and beyond the ones we frequently cover here (such as the astragalosides and ginsenosides in AstraGin, Senactiv, InnoSlim, and Astrion), and NuLiv Science is doing a fantastic job building more content, as can be seen on their @NuLivScience page on Instagram. Gerhard (commonly known as 'G' in the industry) kicks it off by talking about their recent trip to Germany, as well as SupplySide West. He explains that the American market (as seen at SupplySide West) is currently stronger for novel ingredients, while European markets are behind on technology, presenting more opportunity for innovation. Watch the full video and podcast subscription links are below, with details following: https://www.youtube.com/watch?v=bZZUaZy_f4I Audio Version: Subscribe to the PricePlow Podcast on Your Favorite ServiceiTunesSpotify Google PodcastsSoundCloud Talking novel ingredients with NuLiv Science Get hyped for a healthy 2022 with NuLiv Science. This article covers their ingredients and teases some new content to come! After covering Gerhard's background in sports nutrition (he worked in retail and then in online media), he gets into the transition of working with NuLiv Science, who generally operates more behind the scenes. He now helps brands put the right ingredients into new supplements, providing them with an edge against their competition. 'G' tells us that NuLiv has a new ingredient coming in 2022, and it will get coverage here on PricePlow, so sign up for our NuLiv Science news alerts. Don't miss the NuLiv Science social media content One of the things G has done incredibly well since beginning at NuLiv Science is to help drive and provide more content on NuLiv Science's social media properties. They're doing more behind-the-scenes content, new collaborative taste-testing and product breakdowns, and making it cooler to be talking about ingredient science. Since most companies are already aware of AstraGin (absorption-amplifier - find our blog's AstraGin tag page to see how many product articles have included it), NuLiv already has great relationships that are bolstered at conventions such as SupplySide West. However, it's their team's job to educate brands and consumers about their other ingredients. More than just AstraGin: Other NuLiv Science Ingredients Out with the old, in with the new. Regenerate senescent cells and improve performance with NuLiv Science's Senactiv Senactiv and InnoSlim both made a great push in sports nutrition in 2021, while Astrion and Verbasnol are getting more heavily into skin care. Beyond that, a highly underrated ingredient is Zylaria, which is a relaxing ingredient based upon xylaria with a few recent tweaks made last year. As Mike mentions during the podcast, an easy way to test out the anxiety-relieving capabilities of Zylaria is in Avani Health Stress + Sleep Support, which has 1 gram of Zylaria with absorption boosted by both 50 milligrams of AstraGin and 10 milligrams of black pepper extract in two capsules. A major mushroom supplier Most users also don't know that NuLiv has several mushroom based ingredients, such as CordycepsPrime, ABMPrime, ChagaPrime, ReishiPrime, ShiitakePrime, MaitakePrime, CoriolusPrime, and HericiumPrime. They're actually one of the biggest mushroom suppliers in the world, and many don't even know that! NuLivScience is a global research company with several patented ingredients including AstraGin, InnoSlim, Astrion,
Although NJ Labs got its start in dairy testing, it eventually became more recognized and built up its reputation as an innovator in the industry with a history of pioneering standardized analytical testing methods and control systems. Under new ownership, the laboratory dropped “Dairy” from its name in the late 1970s as it expanded into new industries, including pharmaceutical, environmental and water testing services.“NJ Labs wasn't always focused on the pharmaceutical and dietary supplement industry,” said Sandra Lee, CEO of NJ Labs. “We started as a dairy lab that serviced the ice cream and milk industries with truck drivers that drove around New Jersey and New York to collect samples. However, when I joined in 2013, we were moving more towards dietary supplements because the FDA had begun to step in and regulate the industry more, creating an opportunity for NJ Labs to expand.” Sandra Lee joins Mark Alyn for a conversation about testing for safety.
Although NJ Labs got its start in dairy testing, it eventually became more recognized and built up its reputation as an innovator in the industry with a history of pioneering standardized analytical testing methods and control systems. Under new ownership, the laboratory dropped “Dairy” from its name in the late 1970s as it expanded into new industries, including pharmaceutical, environmental and water testing services.“NJ Labs wasn't always focused on the pharmaceutical and dietary supplement industry,” said Sandra Lee, CEO of NJ Labs. “We started as a dairy lab that serviced the ice cream and milk industries with truck drivers that drove around New Jersey and New York to collect samples. However, when I joined in 2013, we were moving more towards dietary supplements because the FDA had begun to step in and regulate the industry more, creating an opportunity for NJ Labs to expand.” Sandra Lee joins Mark Alyn for a conversation about testing for safety.
Insights from COP26 and sustainability goals, out to SupplySide West for a take on top trends, and into the merging of the pharma and nutra space. Tune in to hear more about: https://ukcop26.org/nations-and-businesses-commit-to-create-sustainable-agriculture-and-land-use/ (COP26 outcomes) impacting the nutraceutical industry The current state of https://the-vitafoods-insights.captivate.fm/ (nutraceutical sustainability) across developed and developing nations The latest takes on top https://www.youtube.com/watch?v=ijU-MNXyDcg (ingredient trends) for the food and beverage market https://www.youtube.com/watch?v=J1FpQHokc0U (Three promising ingredients) (Ribose, Cordyceps, and AmaTea) to enhance energy and performance formulations Men's health and the https://www.vitafoodsinsights.com/healthy-ageing/calcium-magnesium-soy-isoflavones-influence-osteoporotic-fractures (impact of calcium, magnesium, and soy isoflavones on osteoporotic fractures) Consumer focus and the https://lnkd.in/gwYfp9BN (blurring of lines between pharma and nutra) Feature voices: Dr. Rupesh Kumar Pati, Professor from the Indian Institute of Management Kozhikode (IIMK) Alex Smolokoff, Editorial Coordinator at Food & Beverage Insider Michael Crabtree, Director of Scientific Affairs and Technology at Bioenergy Life Science, Inc Steve Farrar, Chief Technical Officer and Renowned Mycologist at M2 Ingredients Jackson Zapp, Vice President of Product Innovation at applied food sciences https://www.linkedin.com/in/ACoAAACWpPsBumNMvr3b_rOX4LrOy68dSyoi3Ts (Martin Oxley), the Managing Director for https://www.linkedin.com/company/buzzback-market-research/ (Buzzback) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/ (click here )and make sure to check our media kit.
Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing (https://www.24storiesdigital.com/) and Maggie Jaqua of WholeFoods Magazine talk: • Plant-based innovation • Minor phytocannabinoids • Sugar replacements • Functional...everything • What's new with collagen Plus...we explore how branded ingredients are driving scientific advances and fostering consumer trust.
On October 29, 2021, Ben interviewed Sara Perez Ojalvo, the Director of Research & Development at Nutrition21, the ingredient development powerhouse that's behind key sports nutrition, dietary, and performance ingredients like Nitrosigine, nooLVL, Chromax, and Velositol. Meet Sara Perez Ojalvo and the Nutrition21 Way of Doing Things Sara has been with Nutrition21 for seven years. When she first started, the brand's focus was on Nitrosigine, a new patented nitric oxide booster in the form of inositol-stabilized arginine silicate, but it only had one study published at the time. Sara's job is to design new research to demonstrate to the scientific and consumer communities that the ingredient is safe, efficacious, and beneficial for its purposes. Sara graduated from the prominent Wesleyan University in Connecticut with a degree in Biology. She decided against medical school and lab-work, wanting to be in science yet not in the lab on a day-to-day basis. When she began, Sara oversaw three simultaneous studies with funding the company had available. It's her job to work with sales and marketing to see what consumers and brands are asking for, and to see if they can deliver an ingredient that works both in the lab and in the real world. The full story is below, but you can subscribe to the PricePlow Podcast or watch the embedded video: https://www.youtube.com/watch?v=V1UFaA2i3l0 Nutrition21 the research company As we've said numerous times on PricePlow, Nutrition21 is more of a research company than just a novel ingredient developer. Much of this is covered in our article titled The Evolution of Nutrition21's Sports Nutrition Ingredients. Ben also brings up the unique Arkansas study that pitted Nitrosigine against citrulline malate, and showed that Nitrosigine was comparable to citrulline malate at less than a fourth of the dose! Nitrosigine and cognitive function… leading to nooLVL When funding studies, Nutrition21 enjoys collecting as much data as possible, because you're never sure what you'll find. While Nitrosigine is a pre workout ingredient, they figured they would study some cognitive function parameters as well, not fully sure if they'd hit anything big. It turned out that Nitrosigine did improve cognitive function — within 15 minutes — and this eventually led to the creation of NooLVL, which was focused on gamers. NooLVL was then studied on gamers in their gaming studies, played with modern games, and much of that is covered in our article titled nooLVL: Next-Gen Focus Ingredient for Gaming Supplements. Mechanistically, the effect makes sense – the increased nitric oxide from both Nitrosigine and nooLVL don't just increase blood flow and oxygenation for the muscles, they work for the brain as well! Future nooLVL research Sara discusses where nooLVL research may go next: in previous research, they allowed gamers to play their favorite games between their cognitive battery tests. However, because of this, there was too much variability, and they couldn't collect consistent data regarding in-game performance data. In future studies, it'd be great to standardize on a single game altogether to look at performance as well. ... Read more on the PricePlow Blog
On October 29, 2021, Ben interviewed Sara Perez Ojalvo, the Director of Research & Development at Nutrition21, the ingredient development powerhouse that's behind key sports nutrition, dietary, and performance ingredients like Nitrosigine, nooLVL, Chromax, and Velositol. Meet Sara Perez Ojalvo and the Nutrition21 Way of Doing Things Meet Sara Ojalvo Perez, Director of R&D at Nutrition21, and learn how the company's research is coming along! Sara has been with Nutrition21 for seven years. When she first started, the brand's focus was on Nitrosigine, a new patented nitric oxide booster in the form of inositol-stabilized arginine silicate, but it only had one study published at the time. Sara's job is to design new research to demonstrate to the scientific and consumer communities that the ingredient is safe, efficacious, and beneficial for its purposes. Sara graduated from the prominent Wesleyan University in Connecticut with a degree in Biology. She decided against medical school and lab-work, wanting to be in science yet not in the lab on a day-to-day basis. When she began, Sara oversaw three simultaneous studies with funding the company had available. It's her job to work with sales and marketing to see what consumers and brands are asking for, and to see if they can deliver an ingredient that works both in the lab and in the real world. The full story is below, but you can subscribe to the PricePlow Podcast or watch the embedded video: https://www.youtube.com/watch?v=V1UFaA2i3l0 Audio Version: Subscribe to the PricePlow Podcast on Your Favorite ServiceiTunesGoogle Podcasts StitcherSoundCloud Nutrition21 the research company Nutrition21 is a leader in the sports nutrition industry, making huge strides towards supplement research, safety, transparency, and efficacy As we've said numerous times on PricePlow, Nutrition21 is more of a research company than just a novel ingredient developer. Much of this is covered in our article titled The Evolution of Nutrition21's Sports Nutrition Ingredients. Ben also brings up the unique Arkansas study that pitted Nitrosigine against citrulline malate, and showed that Nitrosigine was comparable to citrulline malate at less than a fourth of the dose! Nitrosigine and cognitive function... leading to nooLVL When funding studies, Nutrition21 enjoys collecting as much data as possible, because you're never sure what you'll find. While Nitrosigine is a pre workout ingredient, they figured they would study some cognitive function parameters as well, not fully sure if they'd hit anything big. It turned out that Nitrosigine did improve cognitive function -- within 15 minutes -- and this eventually led to the creation of NooLVL, which was focused on gamers. Confused about Nutrition21's Sports Nutrition Ingredients? This article explains their key characteristics, differences, and how they've come to market over time NooLVL was then studied on gamers in their gaming studies, played with modern games, and much of that is covered in our article titled nooLVL: Next-Gen Focus Ingredient for Gaming Supplements. Mechanistically, the effect makes sense - the increased nitric oxide from both Nitrosigine and nooLVL don't just increase blood flow and oxygenation for the muscles, they work for the brain as well! Future nooLVL research Sara discusses where nooLVL research may go next: in previous research, they allowed gamers to play their favorite games between their cognitive battery tests. However, because of this, there was too much variability, and they couldn't collect consistent data regarding in-game performance data. In future studies, it'd be great to standardize on a single game altogether to look at performance as well. The latest nooLVL research is covered in our article titled nooLVL Increases Short-term Memory and Reaction Time: New Study, which Sara discusses as well. Latest Velositol Research
o further its commitment in raising a minimum of $50,000 for the Williams-Franklin Foundation (WFF) during the next five years to support education expenses for students of historically Black colleges and universities (HBCUs) who are interested in careers in natural health and healthcare, Organic & Natural Health Association will host a networking event to fundraise for the “Organic & Natural Health Scholarship Fund” at Old Soul Restaurant in Las Vegas. Informa Markets is the headlining sponsor for the event with a $5,000 commitment. The event will take place at the start of the SupplySide West conference.“Increasing diversity and promoting DEI initiatives among organizations in the natural products industry is a priority focus at Informa Markets,” said Jon Benninger, vice president and market leader for SupplySide, Informa Markets. “Having more diversity in leadership positions within the industry allows us all to serve a larger audience of consumers who need to know about natural products. We see the Williams-Franklin Foundation as a good vehicle to attract new talent into the industry.” Karen talks with Mark alyn about this upcoming event.
o further its commitment in raising a minimum of $50,000 for the Williams-Franklin Foundation (WFF) during the next five years to support education expenses for students of historically Black colleges and universities (HBCUs) who are interested in careers in natural health and healthcare, Organic & Natural Health Association will host a networking event to fundraise for the “Organic & Natural Health Scholarship Fund” at Old Soul Restaurant in Las Vegas. Informa Markets is the headlining sponsor for the event with a $5,000 commitment. The event will take place at the start of the SupplySide West conference.“Increasing diversity and promoting DEI initiatives among organizations in the natural products industry is a priority focus at Informa Markets,” said Jon Benninger, vice president and market leader for SupplySide, Informa Markets. “Having more diversity in leadership positions within the industry allows us all to serve a larger audience of consumers who need to know about natural products. We see the Williams-Franklin Foundation as a good vehicle to attract new talent into the industry.” Karen talks with Mark alyn about this upcoming event.
Don’t call it a gummy; Llama Naturals’ Bites win NEXTY Multivitamin Award – podcast Llama Naturals Plant-Based Vitamin Bites—a strawberry and cherry flavored multivitamin chew for children—won the 2019 Best Multivitamin NEXTY Award at SupplySide West. Llama Naturals’ multivitamin is free of artificial sweeteners, gelatin, artificial ingredients, colorings, synthetics and added sugar, notes Brad Baum, co-founder, Llama Naturals, in this podcast with Sandy Almendarez, content director, Natural Products Insider. They cover: • The R&D process that included pillows sales, taste challenges and more than 50 iterations. • The reason behind the slow-cooking manufacturing process. • The importance of using organic ingredients.
When Zollipops founder Alina Morse was 7 years old, she went to the bank with her dad, Tom, and the teller offered her a lollipop. While she wanted to accept, her parents always told her that candy was terrible for her teeth. In that moment the idea for Zollipops was born. Alina and her dad set off to make delicious lollipop treats that were good for teeth. This origin story as well as the brand’s mission and formulation fueled the product’s winning of the Best Brand Storytelling NEXTY Award at SupplySide West 2019. In this podcast, Tom speaks with Sandy Almendarez, content director, Natural Products INSIDER, about the origin and formulation process of Zollipops.
VitaNourish’s multivitamin water contains essential vitamins, including vitamins C, B1, B12, B5 and B6 without containing masking agents. VitaNourish utilizes nano-sized vitamin particles, so the vitamins don’t need to me masked, but stability and testing methods challenged the brand during formulation. Darren Brown, vice president, VitaNourish, talks with Sandy Almendarez, content director, INSIDER, about the product, which was selected as a finalists in the Best Multivitamin category for the 2019 NEXTY Awards at SupplySide West.
Kin+Kind’s CBD Product Line is an organic, vegan, cruelty-free and vet-tested topical CBD available in foam, balm and ear applications, each with 200 mg of CBD. The balm contains organic coconut oil, beeswax, hemp seed oil and CBD, and can be used on dog/cat ears and paw pads, hot spots or achy joints. The ears product is to cleanse and calm. On this Healthy Insider podcast, Kin+Kind’s owner Janine Ling discusses how the line is mixed by hand in the U.S., with U.S.-sourced hemp CBD and witch hazel to support CBD absorption. She also notes how the formulas contain various essential oils (bergamot, lavender, clary sage and Ho Wood) and natural oils (coconut, olive and glycerin) to help make the product spreadable.
Maggie and Todd review Wholefood Magazine's top food trends for 2020 and discuss their experiences at SupplySide West.
Earth’s Creation developed the supplement OptiNOs to prompt the body to naturally increase strength and endurance. Product R&D took year, and the company followed with in vitro and clinical trials. The science and commitment to helping athletes with natural ingredients and processes landed Earth’s Creation a finalist’s place in the 2019 NEXTY Awards at SupplySide West in the Best Sports Nutrition Supplement category. In this podcast, Jordan Kyle, head of research and development, Earth’s Creation, discusses the product’s formulation and effects with Sandy Almendarez, editor in chief, Natural Products INSIDER.
In this podcast at SupplySide West, representatives of BI Nutraceuticals explore farming, extraction, dosing, regulation and other aspects of the hemp-derived CBD market.
Popular food flavors are influenced by major cultural shifts, such as wars, recessions and nostalgia. New Hope Network’s Adrianne Smith discusses these influence trends and more noticed at SupplySide West 2019.
Sandy Almendarez and Alex Smolokoff discuss trends seen at SupplySide West 2019, including collagen everything, natural colors and help getting through the stresses of daily life.
Roy and Judy discuss Supply Side West ingredients trends in the dietary supplement world and we can expect to see coming on the market. ABC.herbalgram.org
SupplySide West 2019 offered numerous trends, highlighted by innovation in capsule and pill delivery formats and a continued focus on formulation for the e-sports and gaming communities. INSIDER’s Connor Lovejoy, assistant editor, joins Sandy Almendarez, content director, to discuss the latest trends at SupplySide West 2019, including: • A shift in philosophy for brands offering plant-based capsules and pills. • Pill and capsule innovation in how ingredients are delivered through a pill. • The interesting from brands to offer products for the e-sports and gaming communities. • How brands are no longer just looking to offer consumers energy but mental energy.
While supply chain players do a good job of keeping up with trends happening globally, the success of micro-markets and individual ingredients lies in the hands of regional consumers and that all-important regulatory red tape. Vitafoods Insights’ associate editor, Charlie Bastiaanse, joins Sandy Almendarez, content director, to compare trends across North America, Europe and Asia. This podcast will cover: • Retail-ready CBD in all its glory gaining traction in the U.S. market compared to Europe, which continues to face regulatory challenges. Despite consumer awareness and demand, CBD remains classified as a Novel Food with food authorities delaying reclassification until research advances. • Sweeteners and flavour technology in the spotlight, especially for CBD and omega-3 ingredients. • Digestive health is particularly prominent in Europe and across the APAC region, especially in beverage finished products. • Why claims and certifications matter, and how to adjust messaging to the confused consumer. Charlie Bastiaanse can be reached at charlotte.bastiaanse@informa.com
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