The PMU Marketer Podcast

Welcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to the next level. From marketing mastery to staying ahead of the trends, we've got you covered. So why wait? Don't miss out on this fantastic opportunity to learn from PMU Marketer. Learn more at pmumarketer.com

Welcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to the next level. From marketing mastery to staying ahead of the trends, we've got you covered. So why wait? Don't miss out on this fantastic opportunity to learn from PMU Marketer. Learn more at pmumarketer.com 

Don't miss the EPIC interview with PMU sensation Emily Joy! Learn top strategies to stand out in the PMU market, create captivating content, and build strong client relationships. Unveil the secrets to skyrocket your career in the world of PMU! You'll discover the top strategies to stand out in the saturated PMU market, key insights on creating captivating social media content and reels, building rock-solid relationships with local businesses.

Join me and Tony on an exciting journey to level up your PMU game! We're here to drop some serious knowledge bombs that will revolutionize your business. To achieve unparalleled success, embrace the climb and persist through challenges. Avoid comparing yourself to others and focus on your unique path, working hard to build momentum. Seek guidance and community support by connecting with pros and joining communities like Beauty Biz Pro. Together, we'll conquer new heights of success in the PMU business! So buckle up, hit that subscribe button, and let's embark on this epic PMU excellence journey. Learn more at https://pmumarketer.com/.

Welcome to our exclusive podcast, we bring invaluable insights on avoiding the most common mistakes made in permanent makeup and salon marketing campaigns. Whether you're a seasoned salon owner or just starting out in the beauty business, this podcast is a goldmine of knowledge that will help you optimize your advertising strategy and achieve your business goals.   Don't miss out on this opportunity to revolutionize your advertising strategy and achieve your business goals in the competitive world of permanent makeup and salon marketing. To learn more go to https://pmumarketer.com  

Get ready to be blown away as Kathy shares her remarkable journey and priceless advice on transforming potential clients into loyal bookings. And there's more! In this episode, you'll learn:

Hey there, beauty bosses! Ready to transform your permanent makeup or salon business into a thriving powerhouse? You've landed in the right place! We're all about sharing juicy tips, fun insights, and nifty tricks to help you skyrocket your business. So sit back, grab a cup of coffee (or your favorite beauty product!), and get ready for some eye-opening advice that will put a fresh spin on your business strategy. Discover how leveraging software can save you time and enhance your business, the benefits of outsourcing tasks that are outside your expertise,effective advertising vital for business growth, and we're here to guide you every step of the way. We'll discuss the significant growth opportunities. Join us on this educational journey to succeed in the competitive world of beauty entrepreneurship. To learn more go to https://pmumarketer.com

Get ready to supercharge your salon or spa business as we sit down with Carole, our esteemed guest and industry expert, in this thrilling podcast episode. Dive into the world of diversification, as Carole unveils the secrets to creating multiple revenue streams and leveraging advertising opportunities through additional services. Discover how offering a range of services can attract a diverse clientele, encourage repeat customers, and effectively scale your business. Tune in to learn how this strategy can amplify your online presence, reel in new customers, and boost your profits like never before. Don't miss out as we explore this transformative approach in salon and spa marketing To learn more about Procell, go to https://www.procelltherapies.com/referral/jaker

Grayce was a struggling permanent makeup artist who just hit her first $10k month in business! She shares how her business took off after hiring a PMU Marketer. As a specialist in microblade powder brows and combination brows, Grayce initially struggled with marketing her business, only receiving two to three clients a week. However, after hesitantly deciding to hire a PMU Marketer, she saw significant growth in her business. Now, with over a year of working with PMU Marketer, Grayce has doubled her business and receives 10-20 text messages from potential clients every morning. In this video, she discusses how hiring a PMU Marketer has been a game-changer for her business and recommends it for those struggling with marketing their business. If you're a permanent makeup artist looking to grow your business, this podcast provides valuable insights and tips on how to effectively market your business. Whether you're a permanent makeup artist, salon owner, or beauty entrepreneur, you'll find valuable insights in this informative video. So why wait? Check it out now and take your beauty business to the next level!

Are you ready to increase your profits in your salon or spa? My client Alicia Shapira has found the secret to tripling her profits, and it's all thanks to one service that you may be missing out on. By offering scar and stretch mark camouflage, Alicia has changed the lives of so many of her clients. In fact, she's had some pretty amazing people sitting in her office, like Usain Bolt and his wife! But it's not just about the celebrity clients, it's about the impact she's making on everyday people who have insecurities about their bodies. If you're a new artist just starting out, Alicia has some great tips for you too. From opening up a social media page to creating a name for yourself, she's been there and done that. Alicia with New Image Beauty Bar has trained thousands of students around the world on scar and stretch mark camouflage. Add Brazilian stretch mark camouflage to your service list today! So what are you waiting for? Watch Alicia's new interview and learn all the valuable stuff she has to share. And who knows, maybe you'll have a celebrity sitting in your office next! ➡️ Follow her at @newimagebeautybar on Instagram!

Looking to improve your beauty business's bookings and avoid common mistakes? Tony and Jake share valuable insights on how to avoid these mistakes and maximize your business's success. If you're a beauty professional looking to increase bookings and improve your sales process, this video is a must-watch. We offer practical advice and actionable tips to help you optimize your business and achieve your goals. Whether you're a permanent makeup artist, salon owner, or beauty entrepreneur, you'll find valuable insights in this episode! 

In this episode, we dive deep into the journey of a successful permanent makeup artist who, despite facing numerous challenges, managed to turn her business around and generate over $15K in sales in just one month! In this episode, you'll learn: The common challenges faced by permanent makeup artists in today's economy Essential mindset shifts and strategies that led to a major business turnaround The importance of cultivating a loyal customer base and encouraging repeat business How to effectively expand your salon or makeup studio with new services Tailored marketing strategies and tips for the permanent makeup and beauty industry Proven techniques to boost sales and revenue in your permanent makeup business Real-life success stories and lessons from other permanent makeup artists who have thrived in a challenging economic climate Tune in to discover the secrets of successful permanent makeup artists. Learn how to effectively market your salon or studio to attract more clients and increase your sales. Whether you're a seasoned professional or just starting out in the permanent makeup industry, this podcast is packed with valuable insights and tips that will help you grow your business and succeed in any economy. Don't miss out on this opportunity to learn from the best and transform your permanent makeup business today!    

I met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer!  She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me on this episode to reveal EVERYTHING she wishes she had known about business and marketing when she started.  You're going to learn her best tips for growing and scaling your beauty business! We even talked about multiple things that have never been discussed on this podcast before!  To learn more about how we can help your business, go to https://pmumarketer.com/. 

When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training!  In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more! 

Imagine losing everything in a disaster and trying to start a business the next week. That's exactly what permanent makeup artist & trainer Meaghan Bird did during Hurricane Harvey in 2017. In this episode, we discuss the mindset, tactics, and strategies it took to go from having nothing to growing 2 successful beauty businesses. This is such an inspiring story you don't want to miss! 

Join Jake Randolph as he interviews Taylor, a new permanent jewelry artist about her journey from never owning a business to getting 15 paying clients her first week in business!  If you are interested in learning this amazing new profitable service, then visit https://linkedpermanentjewelrytraining.com/ to apply to the #1 permanent jewelry academy in the world. 

So excited to announce that for the first time EVER, The Skin Games is opening up a category for permanent makeup! Stephen from The Skin Games joins me today to discuss the benefits of joining, how to enter, and some of the AMAZING prizes we are giving out to the winners! I'll be speaking live there in Atlanta in March 2023 so get your tickets now while they last.  Enter to win at https://www.theskingames.com/jake-says-enter/ 

Have you ever heard of permanent jewelry? It's a quickly growing trend that has over 160 million views already on Tik Tok alone and has been featured on the news all over the world already! With permanent jewelry, you can increase a typical beauty client's value by 25% in only 10 minutes. For example - if you have a $400 brow client then you can easily upsell them a $100 bracelet (that costs you $5 and 10 minutes) and increase the revenue from that client by 25%!! When I found out about this new trend I did some research and was blown away by the potential and profit margins! That's why I've partnered with my good friend Sarah Otto Minehart who has been doing the service for a year now to help bring this to all my clients! If you are interested in adding permanent jewelry to your service list, then definitely reach out to us at sarah@linkedpermanentjewelrytraining.com Our training academy is called LINKED and we will also be providing exclusive bonuses, discounts, and resources to all of our students!

EVERY business owner will eventually have to stop doing best (from old age, death, other opportunities, etc).... BUT most of them won't be able to sell their business and walk away with a fat paycheck. This is why I brought on business exit expert Jessica Fialkovich! In this podcast, we cover very important topics like How to set up your business so that you can sell it in the future for massive profits - The biggest mistakes most of you are making right now - Why you should be preparing for an exit NOW even if you have never thought about selling. Your business can either be a burden or a valuable asset - in this interview, we discuss how to make sure it's an asset! If you want to set up a free strategy call with me about growing your business, go to https://calendly.com/pmumarketer/marketing-strategy-call

The biggest issue I see with small businesses is that they have no systems in place that allow them to scale. Everything they do takes too much time and then they get burned out.  In this episode, I discuss how to build a system with my client Marla. She's been using my new system for over a year now - and it's drastically improved her permanent makeup and beauty business.  If you want me to build a system to scale your business, text 256-584-2305. 

Imagine being a service-based business and being on lockdown for 12 months... Well, that's what happened to a permanent makeup artist named Katie. After that, she managed to QUADRUPLE her business, and has grown bigger than ever. I've known her for a while and have been BLOWN AWAY by her ingenuity and great ideas when it comes to marketing. That's why I brought her onto the podcast today to share her great tips and tricks!

Is the Permanent Makeup Industry in Danger? In this episode, I interview industry tycoon Robin Hays. She's been one of my highest requested guests on the show and she holds NOTHING BACK when discussing all things PMU related.  Get your notebook ready to take notes on this one because there are so many insights you do NOT want to miss! 

MUST-LISTEN: This interview is full of amazing info on how to go from a struggling business owner to VERY profitable.  Harmony Blunt is a permanent makeup artist who struggled to get more clients for years and was on the verge of going out of business.  Fast forward to now - and she has quit her corporate job and is booked up for 3+ months out!  Find out the process she followed to build her business. You don't want to miss this. 

Join Jake Randolph & Lina Kennedy AKA The Sugar Queen. She is the founder and president of Alexandria Professional®, the global leader and authority in body sugaring hair removal systems In this VALUE-PACKED discussion, you'll learn: ✅ Her secrets to growing multiple global beauty brands ✅ The key to turning adversity into profits ✅ Scaling businesses without sacrificing quality of life and so much more! Check out her new book The Sugar Queen on Amazon & Audible.  To learn how Jake Randolph can help you, go to https://pmumarketer.com/

Want to learn how to grow a salon and manage a team?  Savannah Rae is a salon owner in Destin, FL She moved to the area a few years ago and knew nobody. Despite these circumstances, she quickly grew a team of great stylists and very profitable salon business.  In this interview, we discuss her strategies and tactics for growth, management, social media, and more!  This is a MUST-LISTEN. Be ready to take plenty of notes! For more information on how I can help your business, go to https://pmumarketer.com/

50 permanent makeup bookings sounds like a dream for many, but in this interview, I dive into the EXACT process that led this artist to that situation.  She's consistently been getting over 50 bookings per month this year and we share EXACTLY how you can too.  We discuss content, sales, IG Reels, and more!  You really don't want to miss this one.

"SEO" is a term that gets thrown around a lot, but most people don't really understand what it even means.  I'm Jake Randolph and I've helped thousands of beauty businesses grow across the world.  Today I'm going to give you the rundown on SEO and what you should be doing for it for your small business.  To learn more about how I can help you, go to www.pmumarketer.com

Are discounts harmful or helpful?  This is a VERY popular topic since so many of you are needing to get more clients but are not sure whether or not discounts are going to help you do that.  In this episode, I dive into the pros and cons of using discounts + the biggest mistakes I see with them.  If you are interested in having me help you grow your business, go to https://www.pmumarketer.com/ to learn more.  I've helped thousands of small businesses grow the past 5 years and would love to help yours.

After working with thousands of beauty businesses, I've decided to compile my top 9 success tips for growth and marketing.  Let me know which piece of advice is your favorite!  Want me to help you grow your business? Visit https://www.pmumarketer.com/ to learn more. 

What sets my successful business owner clients apart from the unsuccessful ones? In this episode, I do a deep dive into the factors that lead to either being successful or self-sabotaging our success.  I'm Jake Randolph and I've helped over 5000 small business owners grow and succeed in the past 5 years. If you are interested in working with me, go to www.pmumarketer.com for more details. 

Kim is a permanent makeup artist who struggled to make any money in her first year of business. After seeing tons of testimonials about me, she decided to invest in my process.  It's been 6 weeks and she's now completely booked up! Thankfully, she was willing to share her secrets about how she got amazing results so quickly! 

Want to learn the secrets of growth from a 40-year business veteran? SPCP Board member Molly Klipp brings MASSIVE value in this episode. We discuss marketing, sales, business growth hacks, and more!  This might be the BEST podcast I've ever recorded. I'll let you be the judge of that.

In the beauty industry, so much energy is spent on how to make money... But nobody is talking about investments, how to handle that money, or how to make it grow. Welcome, Amanda Breuer to the show - she discusses all of the above and more in this value-packed podcast! She's a 7 figure beauty business owner who is extremely passionate about sharing her knowledge with other beauty professionals.  This podcast has SO MUCH amazing info in it that you're going to want to listen multiple times and take notes. *Disclaimer: This is not financial advice and we are not financial advisors. These are only our opinions and personal experiences.

Do you want to be consistently booked up in your beauty business? Today my good friend Polly is sharing how she used her experience as a salon owner to get her permanent makeup business booked up quickly.  Be ready to take notes on this one! 

Are you looking to sabotage your business so that it fails? - OF COURSE NOT!  But so many of you are without even realizing it. This is probably the BEST podcast episode I've ever released, so I'm excited for you to listen! 

We all have goals and dreams, but there is something very important you need to do before you even get to that point.  In this episode, Beauty Business Marketer Jake Randolph has a heart-to-heart conversation about the reality of most of our goals and how to avoid some critical mistakes. 

This episode is a WEALTH of great info! Jake and Tony discuss the 5 biggest mistakes beauty business owners are making in sales.  If you want to grow your business, then stop what you're doing and LISTEN UP!  Who will benefit from this podcast?  - Small Business Owners - Entrepreneurs - Beauty Businesses  - Permanent Makeup Artists - Salon Owners - Med Spas and more!  Make sure to leave a review if you enjoy this podcast! 

This is the first of a new series called Thursday Tea with Jake! Today I discussed the impact flexibility can have on your business, why most people don't succeed, and the main thing I've been struggling with lately. To learn more about how I can help you grow your business, go to PmuMarketer.com

In this episode, I bring on my friend Tony Cruz, a master sales trainer, to discuss growing businesses during the holidays, crafting offers, and more!  He is a sales trainer in the real estate industry, but he also helped grow his wife's beauty business.  Stick to the end for a very special sneak peek into an exciting new program. 

E-Commerce is a huge opportunity that has been rapidly growing the past few years. As the past year has shown us, it's not smart to rely on a single source of income (that can get shut down).  In this interview, I bring in Katie Allen (owner of Lash Artist Box) to discuss the operational side of starting and growing e-commerce businesses.  She was also nice enough to give out a special offer for your first box at www.lashartistbox.com. 

Is the Fall season the best time of the year to run ads?  In this episode, marketing expert Jake Randolph shares his experience with the different seasons in business and how they can DRASTICALLY impact your profits.  If you want to know how to plan your marketing for the year, then you definitely don't want to miss this episode. 

In this value-packed interview, I discuss Instagram growth strategies, advice on selling, and never before heard tips on advertising. My interviewer, INKJI (@inkji.co), is a business owner and coach in Calgary, AB. She's a rising star in the permanent makeup industry and I'm lucky to call her my advertising client.

Has your business slowed down recently? Are you having trouble gaining traction in your marketing? I'm going to explain 3 reasons why this is happening and how to fix it. If you are looking to grow your business, this video will really help. I've helped thousands of small business owners and I would love to chat with you on how we can help you grow! Join my Free Marketing Group for more tips: https://www.facebook.com/groups/MicrobladingMarketing

Want to increase the profits of your small business? I interviewed beauty boss Sara Anderson (@LashLiftStore) about her journey from solo business owner to 7 figure CEO. She shared so many great business and marketing tips like time management, work-life balance, and more! Book a free marketing strategy session with me by texting 256-584-2305.

Are you just randomly posting pictures of your service or product and "hoping" that people will book? In my latest coaching call, I brought on Jenna Leigh, a UK academy owner and business coach to discuss how to craft content on social media that converts people from interested to paying clients.  This is a 10-minute clip from that call. Hope you enjoy it!

Can you successfully grow a luxury service-based business (for example, the beauty industry) with a poverty mindset?  I'm going to be analyzing some ridiculous Facebook group posts I've seen lately and why you should 100% be careful about who you take advice from... After working with thousands of business owners around the world, I can quickly tell who is going to succeed and who is not based on their mindset.  This podcast is long overdue and I can't wait to hear your thoughts!

Did Facebook ban before & after pictures? Listen up as Jake dives into the rules of Facebook advertising, how to get your ads approved, things to avoid so you don't get your account shut down, and more!  Jake Randolph is an Advertising Agency owner who has spent over 20 million dollars in ads the past 5 years in the beauty industry. If you want him to help you navigate the cruel (but profitable) world of ads, then look him up @pmumarketer on IG or FB.

Apple recently released a huge iOS update that made some significant impacts to Facebook and Instagram advertising. After talking with my rep from Facebook about it, I decided to bring you the latest info, summarize the new updates, and give you 3 ways to overcome them so that you can run successful Facebook ads.  If you would like Jake to manage your ads for you so you can avoid these headaches, text 256-584-2305

We all want the freedom that being our own boss brings us, but the harsh truth is that oftentimes we can actually feel enslaved to our own business. I'm going to share my life-changing revelation on what productivity really means and how my new habits help me to make more of an impact AND have more free time to do what I want.  You need to take notes on this one :)

I know this title sounds crazy, but it's a TRUE STORY and you need to listen to this. I've gone through some tough experiences in the military, but it's helped me to become mentally stronger. I want to share my experience with you and teach you how you can use the same exact mindset shift to dominate your life and business!

Should you spend money or time on a website or wait? What are the qualities you should look for in a great website? What's a landing page? These are all questions I answer in this episode! If you enjoy this, leave me some feedback on Instagram @pmumarketer