Uncommon Thinking

In this episode, originally from our AWAdvance digital content series, join Tim Edmundson, Director of Content Marketing & Research at MNTN, as he shares the data behind achieving CTV success. From learning how it fuels inter-campaign synergy, to seeing how teams easily slot it into their existing strategies, you'll learn how other marketers are using … Continue reading "Make Your CTV Ads Go Harder, Better, Faster, Stronger"

In this session from Advertising Week Africa, you'll hear some of the leading minds in creativity, innovation and the next wave of digital monetization as they address the intersection of culture, creativity and community. How do community-driven technologies spawn new creative business models? What does the future hold for creators? And will these technologies live … Continue reading "The Global Creative Economy + African Diaspora Youth: Building the Future We Want to Live In"

In this episode, recorded at Advertising Week LATAM 2022, R/GA's Global Head of Media and Connections, Ellie Bamford speaks to three positive shifts happening in media right now, and every company's power and responsibility to act on these changes.

In this episode of Uncommon Thinking, recorded at Advertising Week LATAM last fall, legendary founder of WPP and current Executive Chairman of S4 Capital Sir Martin Sorrell comes to Mexico for a live Insider interview to discuss digital advertising and tech-led business opportunities.

Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade. In this episode, recorded at Advertising Week LATAM last fall, you'll see how transformation we've seen so far in the 2020s is merely the springboard for an even faster-paced tomorrow – learn how brands are expected … Continue reading "What 30,000 Consumers and 20 Experts Tell Us About the Next Decade"

In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she's tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show's November premiere, the team behind the podcast discussed how it all came together and why … Continue reading "Talking Podcasts – Emily Ratajkowski's New Era in Audio"

Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you'll learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators while focusing on the … Continue reading "Culture and Community Drives Commerce"

Today's modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms. Nielsen's State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle … Continue reading "Building a More Unified TV Experience for Advertisers and Audiences"

In this episode of Uncommon Thinking, taken from our popular AWAdvance webinar series, we join Tim Edmundson, Director of Content & Research at MNTN, as he puts a magnifying glass on next year's biggest and potentially unseen challenges. Tim will reveal must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, … Continue reading "Changes, Challenges and Connected TV: What Awaits Brands in 2023"

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded earlier this year with our partners at QuickFrame as part of our AWAdvance … Continue reading "How to Streamline Video Production Without Sacrificing Scale"

As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and … Continue reading "The Creator Connection: The Evolution of Brand Building"

Authenticity is the key to great content — and you can't get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It's Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx racked up a massive social following with 1.5M million TikTok followers and … Continue reading "SXM Media & Tinx: The Power of Authentic Connections"

This week on Uncommon Thinking, we feature an amazing conversation, recorded last week at Advertising Week New York 2022. Join SNL veteran Kenan Thompson as he discusses the key to the longevity of his three decades plus career and how it has shaped his experience as a brand partner within the everchanging world of celebrity … Continue reading "The Iconic Everyman: A Conversation with Kenan Thompson"

In part two of this two-part series, Meta's Head of Youth Wellbeing Vaishnavi J is joined by Dr. Alfiee Breland-Noble of the AAKOMA Project for an important discussion around how brands can utilize strong partnerships to create a positive experience for youth online. The episode dives into the unique opportunities for young people growing up … Continue reading "Youth Wellbeing: Prioritizing the Teen Experience in Today's Products and Technologies – Part 2"

In part one of this two-part series, we dive into an important discussion around how Meta has designed policies and built products to ensure young people have positive, age-appropriate experiences while using Meta's technologies.

This concludes season 3 of Uncommon Thinking, recorded live from the stages of Advertising Week's global events. Thank you for listening and subscribing. Uncommon Thinking will return with all new content for season 4, with our first episode dropping on Friday, October 28th, 2022. Stay subscribed and you'll be among the first to receive new … Continue reading "End of Season 3"

The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news. Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad, but does this still stand? Advertising Week Europe 2022 … Continue reading "Debate – This House Believes the UK Is Losing Its Cultural Influence"

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you, in this presentation from Advertising Week Europe 2022. Self-promotion … Continue reading "Why Self-Promotion Isn’t a Dirty Word"

In this episode of Uncommon Thinking from AWAPAC 2022, join us as we speak to Adelaide United midfielder Josh Cavallo about his decision to live openly and authentically as a gay man in a sport that traditionally left LGBTQIA+ players not feeling very welcome. During the session, Josh will candidly share his story of self-discovery … Continue reading "Changing the Game – Why Authenticity is Key to Being the Best Athlete and Brand"

In this session from Advertising Week New York, marketer, storyteller, and Laugh Out Loud President + COO Thai Randolph is joined by Uniworld Group Chair + COO Monique Nelson for a conversation about the growing economic evolution that is young, bright and…in Color. Thai and Monique dive into the changing face of “multicultural marketing, and … Continue reading "The Inclusion Revolution: Business at the Intersection of Culture + Commerce"

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull's famous Stratos event to Michael Bloomberg's failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. … Continue reading "Friction Fatigue – How Earned Marketing Beats Consumer Ad Exhaustion"

The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations. As the shifting identity landscape moves the advertising industry toward a consent-based, opt-in environment, there is a growing demand for independent, transparent and privacy-centric solutions … Continue reading "What Got Us Here Won't Get Us to the Future: Moving Towards an Opt-In Internet"

American Express have had a long legacy in music culture. With their multi-year Music Backers program, they expressed the Powerful Backing of their brand ethos to support the music industry at a time they needed it most. Now in a post-COVID world, they have re-imagined their voice for a changing cultural landscape. In this episode, … Continue reading "Evolving Your Voice in Music"

There’s been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness. As the world’s fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. In this session, from Advertising Week APAC 2022, we … Continue reading "Finding Your Place in the World’s Biggest Creative Playground"

New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality, and immersive digital experiences. In this panel from Advertising Week Europe 2022, join executives from Hearst and Epic Games for a conversation about the next steps in experiential storytelling. Chapters: 00:30 – … Continue reading "The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds"

How will the advertising business of the future create innovation and new solutions? Among the various driving forces, we focus on diversity. As seen in the surveys, there is a correlation between diversity and productivity in an organization, it is believed that having a variety of perspectives can increase the possibilities of new ideas and … Continue reading "Diversity for New Possibilities – How Diversity Changes the Advertising Business in the Future"

Visuals impact the way we see ourselves—and the world around us. When inclusiveness and diversity are considered in imagery, authentic representation is created that can change perceptions, shift mindsets, and help create lasting connections between brands and consumers. This interactive workshop, presented by Getty Images at Advertising Week Europe 2022, will give you the tools … Continue reading "Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery"

No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to … Continue reading "Creators In Conversation – How Can Brands Create an Inclusive Experience?"

What happens when M&M's meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M's in-hand to shelves and screens across the UK. In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration. Chapters: 00:30 – 00:48 … Continue reading "Mars Wrigley & Amazon Teamed Up To Make M&M's the Snack You Can't Stream Without"

What does the future of AI look like? While we all know that artificial intelligence will change business forever, how will this happen? Those leading and involved in businesses pushing the boundaries of AI discuss in this session from Advertising Week Europe 2022. Chapters: 04:09 – 11:54 – How to measure the success of AI and algorithms … Continue reading "The Future of AI"

These leading women, all of them Advertising Week Future is Female winners and nominees, will give it to you straight. In this session, from Advertising Week Europe 2022 you'll Hear their hard-hitting advice, the things they learned along the way, and what they wish they had known all along. Chapters 00:58 – 04:51 – Introduction … Continue reading "Things I Wish I Knew"

Thanks for listening to Uncommon Thinking, a podcast from Advertising Week. We're taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com … Continue reading "We’ll Be Back Right After AWEurope"

In August 2021, Macy's, Inc. announced a partnership to bring together two of America's most iconic brands, Macy's and Toys “R” Us. In this episode of Uncommon Thinking, originally recorded at Advertising Week New York, Executives from both legendary retailers discuss the strategic vision of omnichannel retail brand building, and its elevation of the customer … Continue reading "The Retail Evolution"

In this special extended episode, from Advertising Week's Great Minds at Work series, we examine this ever-expanding category – from original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences. Chapters: 00:30 – 05:21 – Laugh … Continue reading "Great Minds at Work – Audio"

In this episode, originally recorded at Advertising Week New York 2021, we join CNN News Anchor Don Lemon and Kargo's Founder & CEO Harry Kargman in an inspiring conversation — diving into Don's personal journey and the broader responsibility we have as an industry in supporting free press, independent media and an enlightened America. Chapters: … Continue reading "Reporting While Black"

We explore how Instagram is a powerful vehicle for all creators to expand their reach – including creators of color, who often struggle to receive the recognition they deserve. Chapters: 00:58 – 06:27 – What is the definition of a creator? 06:27 – 12:14 – The creator economy and the evolving business model 12:15 – 16:45 – What is the biggest … Continue reading "Allyship in Advertising"

eSports have revolutionized the gaming industry and redefined the role of gaming in mainstream culture. In this episode of Uncommon Thinking, we join the world’s most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a … Continue reading "eSports Titans FaZe Clan on the Intersectionality of Gaming, Content and Brand Partnerships"

In this special edition of Uncommon Thinking, recorded as part of our AWAdvance video series and presented by Quantcast, hear multiple perspectives on why this shift away from the cookie is an opportunity for innovation and growth and learn how you can embrace innovation and enter the next chapter of advertising on the open internet. … Continue reading "The Cookie is Crumbling. Are You Ready?"

In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber's investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage. Chapters: 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future 07:50 – 11:40 – How … Continue reading "How Data & Community-Focused Storytelling are Modernizing Weber's Marketing"

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data. In this session, from our AWAdvance video series, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind … Continue reading "How to Build Your Future-Proof, Privacy-First Advertising Data Strategy"

The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny. In this session from Advertising Week Europe 2021, we hear from a leading brand … Continue reading "The Future of Content Marketing"

In this episode from Advertising Week New York, Digital Prophet David Shing talks about how the fragility of connection was proven over the course of the last two years. People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has … Continue reading "Direct to Consumer Reframed as Designed to Connect"

People have moved from going shopping to always shopping. Businesses can exceed the expectations of today's shoppers by leveraging new technologies. In this session, from Advertising Week New York 2021, our panelists discuss how they've navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping. … Continue reading "The Future of Shopping"