Podcasts about american influencer council

We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and the Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators. Patrick finds it hard to recommend just one coffee place in New York City, but there's a special place in his heart for Gasoline Alley in NoHo. Links to some of the influencer management tools he suggested:  https://www.taggermedia.com https://www.fohr.co https://grin.co Follow Patrick on LinkedIn, Instagram, and TikTok. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Hilary Jochmans is the Founder of PoliticallyInFashion, a community for all those in fashion – designers, manufacturers, artisans, retailers, models, lawyers, reporters, consumers – to learn about legislative and regulatory issues of key importance to the industry. The mission is to educate individuals on public policy; and empower them with this knowledge; to then engage with elected representatives on how these issues impact companies and consumers. Recent initiatives from PoliticallyInFashion include spearheading advocacy for the creation of a Fashion Czar in the US and a Call to Action for the Federal Trade Commission to update the Green Guides, a federal regulation designed to assist businesses in making lawful environmental marketing claims and the public in understanding and appreciating these statements. These endeavors have been featured in WWD, Marie Claire, British Vogue and Fashionista, among others. Hilary is also the Founder of Jochmans Consulting LLC, a boutique government affairs practice. Previously, she was the Director of the New York State Governor's Office in Washington DC where she served as the Governor's chief liaison with Congressional leadership and the Administration. Hilary also spent a dozen years on Capitol Hill as senior staff in both the House and Senate. Hilary holds a B.A. from the University of Virginia and a J.D. from the George Washington University Law School. She is the co-chair of the New York City Bar Fashion Law Committee; a Member Advisor of the American Influencer Council; an Advisory Board Member of the Model Alliance; and is a frequent speaker on panels concerning fashion and politics. In this episode, Hilary talks with Yoana Strateva about how a professor's recommendation led away from her presumed career path and instead toward one combining fashion, government, legislation and entrepreneurship.

Our Creators with Influence Podcast turned one on International Podcast Day, celebrated annually on September 30. Hosts Qianna Smith Bruneteau and Karston 'Skinny' Tannis welcome Supermodel, Author, and CEO Beverly Johnson to kick off season 2. Known as the Face that changed it all in fashion, Beverly has graced over 500 magazine covers and was named one of the “20th Century's 100 Most Influential People in the Fashion Industry” by The New York Times and listed as Oprah Winfrey's “25 top legends.” She has been photographed by the most iconic names behind a lens, such as Francesco Scavullo, Arthur Elgort, Richard Avedon, Irving Penn, and Patrick Demarchelier. A New York native, she secured a place in fashion history for being the first Black model to appear on the cover of American Vogue in 1974 and the first Black model to land on the cover of French Elle in 1975. But you don't need to be a fashion enthusiast to be captivated by Beverly's storied career. It's her entrepreneurial and abundance mindset that is equally noteworthy. "You need this kind of connectedness to propel yourself further, faster...That's what mentorship does. Of course, you're going to fall down. We learn our biggest lessons from failure more than from our successes."— Beverly Johnson Often, people associate career longevity with time. At the American Influencer Council, we believe a successful career is choosing the projects and people you want to work with—staying relevant means getting to a place where you are in control of how you share your talents and expertise. With a career spanning five decades, Beverly returned to the runways of New York Fashion Week in February 2022, on her terms, for Sergio Hudson and Bibhu Mohapatra. She closed the shows for both designers, who paid tribute to her incredible legacy. And she has done over 20 covers in the last two years. For the startup businesses listening, get inspired as Beverly shares how she continuously turns up her purpose, the impact of the supermodels on personal branding and why mentorship results in more remarkable career outcomes. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you'll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza's valuable advice to her younger self.Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She's been named one of America's Next Top Coaches by The New York Times, and Business Insider's Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority's list of 100 Best Career Development Books of All Time, and it is also required reading in universities across the US. Aliza holds a BSc in Neurobiology and Physiology from the University of Maryland.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[01:16] Creating one of the first fashion social media personality[05:07] Authenticity[06:56] How should brands work with creators and influencers?[13:23] Affiliate model vs casting content[19:03] Licensed and boosted content[21:00] Does size matter?[25:30] What's next?[28:25] Aliza's adviceConnect with AlizaLinkedInWebsiteTwitterInstagramFacebookConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)

In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you'll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza's valuable advice to her younger self.Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She's been named one of America's Next Top Coaches by The New York Times, and Business Insider's Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority's list of 100 Best Career Development Books of All Time, and it is also required reading in universities across the US. Aliza holds a BSc in Neurobiology and Physiology from the University of Maryland.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[01:16] Creating one of the first fashion social media personality[05:07] Authenticity[06:56] How should brands work with creators and influencers?[13:23] Affiliate model vs casting content[19:03] Licensed and boosted content[21:00] Does size matter?[25:30] What's next?[28:25] Aliza's adviceConnect with AlizaLinkedInWebsiteTwitterInstagramFacebookConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)

Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE Learn more about your ad choices. Visit megaphone.fm/adchoices

SOLUTIONIST - Blue Cast X Fashion Impact Fund SeriesEp  207  - Hilary Jochmans Hilary Françoise Jochmans is the Founder of PoliticallyInFashion, a community for all those in fashion – designers, manufacturers, artisans, retailers, models, lawyers, reporters, consumers – to learn about legislative and regulatory issues of key importance to the industry.  The mission of PoliticallyInFashion is:   EDUCATE.  EMPOWER.  ENGAGE.  PoliticallyInFashion seeks to EDUCATE individuals on public policy issues and the legislative process; and EMPOWER them with this knowledge; to then ENGAGE with elected representatives on how these issues impact companies and consumers. Hilary is also the President of Jochmans Consulting LLC, a boutique government affairs practice based in Washington DC.  Hilary worked in government and politics in both DC and New York.  She served as the Director of the New York State Governor's Office in Washington and was the Governor's chief liaison with Congressional leadership and the Administration.  Previously, Hilary spent a dozen years on Capitol Hill as senior legislative staff in both the House and Senate.   Hilary holds a B.A. from the University of Virginia and a J.D. from the George Washington University Law School. She is admitted to the Appellate Division of the Supreme Court of New York and the US Supreme Court.  Additionally, she is co-chair the New York City Bar Fashion Law Committee; a Member Advisor of the American Influencer Council; an Advisory Board Member of the Model Alliance; and a frequent speaker on panels concerning fashion and politics. Hilary treasures time with her family and eagerly looks forward to a return to travel domestically and abroad.https://politicallyinfashion.com- - - - -This Women's History Month, the focus is on “Providing Healing, Promoting Hope.” This theme intends to explore the healing and caring contributions of women in years past, as well as the frontline medical workers in the present.Outside the realm of human health, women are also caring for the world's well-being today by protecting the environment. In honor of Women's History Month, Carved in Blue and the Fashion Impact Fund are joining forces to focus on the women making an impact now. Together, we are launching a podcast series on Blue Cast, dubbed “Solutionist,” centered on women driving sustainable innovation and developments in fashion.“The Solutionist podcast series amplifies the leadership and representation of women entrepreneurs driving social, environmental and economic change in the fashion sector,” said Kerry Bannigan, executive director of Fashion Impact Fund. “Each advancing progress with a variety of solutions that the industry, and wider, can learn from, implement towards effective participation in system change and join for collaborative sector engagement.”Each of the five Solutionist episodes will focus on one notable woman making a difference, in conversation with Lenzing's Tricia Carey.  “The five women in this series come from various aspects of the apparel industry with powerful determination and insight,” said Tricia. “Hearing their incredible stories brings a depth of passion to their work and the communities they support.”BLUE CAST by TENCEL™ / CARVED IN BLUE®A podcast series created by Tricia Carey from Lenzing's TENCEL™ Denim team and Kerry Bannigan from Fashion Impact Fund.Graphics, recording and editing by Mohsin Sajid and Sadia Rafique from ENDRIME® for TENCEL™ / CARVED IN BLUE®.Find us on Instagram, Twitter and Facebook @carvedinblue. And get in touch denim@lenzing.comhttps://carvedinblue.tencel.com/https://www.youtube.com/c/bluelenzhttps://bluecast.buzzsprout.com

Aliza Licht is a digital and brand marketer with over two decades of experience. She is also the Founder & President of LEAVE YOUR MARK LLC; a multi-media brand focused on career development and personal branding. As a global mentor, LEAVE YOUR MARK currently includes a best-selling book, podcast, community, and live mentorship events. The book has been translated into Spanish, Chinese, and Russian. It is ranked in the Book Authority's "100 Best Career Development Books of All Time" and is required reading in many universities across the country. Licht was dubbed one of America's "Next Top Mentors" by The New York Times and Business Insider's Most Innovative Career Coaches. Currently, Licht is the Head of Social Media and Brand Experiences at Warby Parker, a new role for the company which she assumed in June 2021. Licht is most known for her work as the creator and voice behind the award-winning social personality DKNY PR GIRL. Recognized as a pioneer in digital, Licht was one of the first people in the fashion industry to launch a social media personality on Twitter. As DKNY PR GIRL, she organically built a multi-platform community of over 1.5mm followers. Licht is a founding board member and Vice President at American Influencer Council, the only recognized trade organization for creators in the U.S. In this episode, we talk about: • How she finagled her first internship at Harpers Bazaar without any relevant experience and an unrelated major • Assistant Accessories editor at Marie Claire to moving to Public Relations at DKNY • What you have to do to pitch yourself for a job without any relevant experience • How she helped create DKNY PR girl, a play on Gossip Girl, which became HUGE and really started fashion in Twitter • Launching Leave your Mark podcast and why it's the best networking tool • What happened when Sandra Bullock doesn't wear her "confirmed" DKNY dress • Being recruited for Alice & Olivia as Global Marketing Communications • Her tremendous book launch strategy of Leave Your Mark, 8 million impressions of support • Her advice for networking: remember to close the loop Guest: Website Twitter Instagram LinkedIn Articles in Forbes Leave your Mark podcast Aliza's Bestselling book Leave your Mark Join Aliza's 25 Day Personal Branding Challenge TEDx Talk: The Power of Being Real Host: Instagram: @MentorsontheMic @MichelleSimoneMiller Twitter: @MentorsontheMic @MichelleSimoneM Facebook page: https://www.facebook.com/mentorsonthemic Website: www.michellesimonemiller.com Youtube: https://www.youtube.com/user/24mmichelle --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.In this episode we discuss:Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. Jeanette's role as member advisor to the American Influencer Council.Re-emergence of virtual influencersThe Importance of the contracting phase of the influencer marketing workflowAnd we look at Jeanette's go-to sources of information for keeping up-to-date with influencer marketing Check out the Influencer Marketing Lab website for full show notes and related useful links

If you've listened to this show for any length of time, you've heard me recommend the podcast of Scott Guthrie. He's the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He's also been named one of Talking Influence's Top 50 people in the industry, which is an annual recognition, but he's been on it probably every year they've done it. Scott consults, but he also is a frequent host of the Influencer Marketing Show, also a Talking Influence production and is frequently quoted and interviewed on the industry, mostly in Europe and the United Kingdom, but also around the world, including by media outlets here in the U.S. He also authors the Fourth Floor Weekly Email Newsletter which I've bragged about before as probably the best industry news resource for influencer marketing out there. The long and short of it is that Scott is probably the most knowledgeable person on the planet about influencer marketing. His background is in the PR and comms world. He spent quite a bit of time at Ketchum, but is an MBA and business consultant going back to the early days of social media. Recently, Scott launched the Influencer Marketing Trade Body in the UK with six big-name agency and company sponsors. That body is looking to become the trade association for influencer marketing there and unify other bodies around the world like the American Influencer Council, to put forth a unified set of standards for ethics and such globally. The idea is a much needed one in the business and the IMTB is certainly in good hands with Scott at the helm. Scott and I had a great discussion about a number of topics including the IMTB, the trend of influencers becoming creative directors, the influencer pay gap and a lot more. If you are looking for what the top thinkers in the industry are thinking about things … you've come to the right place today. Scott Guthrie is one of them and he's here. This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Filmmaker, multimedia creator, and Streamy Award nominee Wesley “Wuz Good” Armstrong has been on the pulse of social media, and digital custom content since Vine. A future thinker, Wesley, recognized that video had a virality unlike other formats and could catapult a creator into a brand early on. From Instagram, Meta, and TikTok, Wesley has grown a community of over 3 million followers sharing videos that fuse superhero motifs, animé graphics, and comedy genres. He joins us on Season 1, Episode 6 of Creators with Influence Podcast to discuss the evolution of influencing and where he fits into the creator economy. A graduate of Sony TV's Diverse Directors Program, he has extensively shadowed directors on hit shows such as 'New Girl' starring Zooey Deschanel and directed over $1 million in co-branded entertainment for brands such as Lyft and T-Mobile. Wuz's creative authority earned him the nod of being named "game-changing influencer" by Bloomberg magazine. #CreatorswithInfluence is produced by the American Influencer Council. Engage with us on Instagram & TikTok @CreatorswithInfluence. AKG by Harman powers the sound for Creators with Influence. #AKGbyHarmanPartner --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

Beauty creator Nikita Upadhyay has worn many hats, including former digital head of Cosmopolitan India, a website she grew organically from 9 million to 80 million visitors in two years. Nikita is the bestselling author of "Roots to Radiance: Wholesome Beauty Solutions for the Millennial Life.” She's an honoree of Forbes 30 Under 30 Pan Asia 'Media, Marketing, Advertising' list and touts famed makeup artist Bobbi Brown as a mentor. Based in New Delhi, India, she brings an international perspective on the inclusive beauty movement. Nikita uses her platform to champion the need and benefit of brands offering products for every skin tone and hair type. She manages a community of over 1M+ Instagram followers where she shares DYI skin care tips and wellness advice. She joins the Creators with Influence Podcast, Season 1, Episode 5, to discuss her holistic approach to being a glow-getter and millennial entrepreneur. Visit us on Creatorswithinfluence.com, produced by the American Influencer Council. Follow #CreatorswithInfluence on Instagram & TikTok @CreatorswithInfluence. AKG by Harman powers the sound for Creators with Influence. #AKGbyHarmanPartner --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

@Ameer Al-Khatahtbeh, 23, is the Founder of the @Muslim across all social media platforms and is Editor-in-Chief of the website Muslim.co, which serves as a digital media outlet for millennials and Gen-Z Muslims to build community, amplify faith, and share opinions on current events. He is an American Muslim who seeks to combat belief-based biases and break stereotypes by creating cultural unity. Ameer is building a media enterprise that includes an original Snapchat Discover show called the “Muslim” on its second season. We sat down with him on Season 1, Episode 4 of Creators with Influence Podcast, to discuss his founder journey, and re-inventing the future of digital content publishing. His entrepreneurial savviness landed him on the 2021 Forbes 30 Under 30 list, making it on the Youngest List at 22. He's a multimedia mogul in the making with a clear vision. Visit us on Creatorswithinfluence.com, produced by the American Influencer Council. Follow #CreatorswithInfluence on Instagram & TikTok @CreatorswithInfluence. AKG by Harman powers the sound for Creators with Influence. #AKGbyHarmanPartner --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

Brian Xu, TikTok‘s favorite data scientist, sits down with the Creators with Influence Podcast on Season 1, Episode 3, to discuss how big data can improve your everyday life, produced by the American Influencer Council. Brian is a Senior Data Scientist at LinkedIn, turning data into insights to help members, media, and policymakers understand the workforce and economy. Currently, he is telling stories about how companies and employees are rethinking how, where, and why we work as the labor market emerges from the pandemic. His data work has been featured in keynotes and hundreds of publications, including The Wall Street Journal, Bloomberg, The Economist, Axios, Reuters, Forbes, Business Insider, and LinkedIn's Hello Monday podcast. He began creating TikTok videos on data science and Chinese jokes during quarantine and has gained 1M+ followers and 30M+ likes. His content seeks to engage audiences with spicy data and promote Asian representation. Follow #CreatorswithInfluence on Instagram & TikTok @CreatorswithInfluence. AKG by Harman powers the sound for Creators with Influence. #AKGbyHarmanPartner --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

Social commerce platforms like SPRING for creators help reduce entry barriers for small businesses looking to launch creator-to-consumer (C2C) brands. After two years at the helm of the customized merchandise platform, Chris Lamontagne, CEO, talks about the importance of executive thought leadership on social media, his long-term vision for the e-commerce company, and how it fits into the creator economy on Season 1, Episode 2 of Creators with Influence Podcast, produced by the American Influencer Council. SPRING for creators has generated over 130 millionaires. Investors include Andreessen Horowitz and Khosla Ventures, who have helped SPRING raise a reported $60 million. The company is projected to generate $165 million in revenue this year and saw a 53% growth spike in 2020. Follow #CreatorswithInfluence on Instagram & TikTok @CreatorswithInfluence. AKG by Harman powers the sound for Creators with Influence. #AKGbyHarmanPartner --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

We're creeping up on a year of Winfluence the podcast and in that time we've talked to a number of incredibly smart people who are working to make the influence and and influencer space better for creators, brands, service providers, agencies and beyond. I think by now you all probably get a feel for my perspective on influence marketing being more about finding ways to create influence than finding people who are influencers. And the relationship building over time is preferred to one-off, transactional campaigns. One of the things I like to do on the show is gut-check my own thinking with other experienced influence marketers. It gives you an opportunity to hear someone else validate those thoughts, or for someone to bring a new perspective to the table and even call B.S. on my take, which is perfectly in-bounds here. Jeanette Okwu is one of those people in the industry I respect a lot who I've wanted to have on the show for a while now to bounce ideas off, vet perspectives with and so on. She's the founder of Beyond One, an influencer marketing agency and network based in Berlin. Prior to that she was the co-founder and CEO of 1nfluencersmarketing, a technology platform used to drive influencer campaigns based on data-driven insights.  Her work over the years led her to be named on of Talking Influence's Top 50 most influential people in the industry. She is also a founding member and advisor to the American Influencer Council. Jeanette and I connected to talk about the influencer industry. It's size and potential. How influencers and creators collaborate with brands and vice-versa. I think you'll find it very interesting that the perspective of influencers isn't different from the U.S. to Europe and the perspectives we often discuss here are right in line with what she sees halfway around the world. We get granular, too. Jeanette shares how she finds the right influencers, what she looks for and how she approaches building strategies for brands.  She's one of the most well-networked and influential people among the influencer industry, so having her on the show to learn from is a big deal, and a big thrill. This episode of Winfluence - The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I'm using Cornett. They sponsor the show and provide us with their fantastic software to use. I've told you how easy it was for me to kick out some campaign reports for the influence efforts I'm managing. Here's all the information I have on the campaign report … and remember … I built this in five minutes using Tagger's drag and drop report builder. But here's all the things the client sees in either a webpage version of the report or a PDF I can kick out on a daily basis if needed: The first page has the overall campaign performance in a succinct chart broken down by platform. So I see that this particular campaign currently has a reach of 2.4 million people and 102,000 total impressions. I see my total engagement, engagement rate and the organic lift for the content. But I see that broken down by Facebook, Twitter, Instagram and so on. I then have a timeline chart so the brand team can see how the volume of content has hit over the last couple of months. Page two breaks it all down by creator. So I get to see all those performance metrics by influencer. This makes it super easy to see who is performing well for us and who might need some help, paid spend to supplement their post and so on. Next I have a list of the top Instagram posts for the campaign and their corresponding metrics, then Facebook. Then YouTube … you get the picture. The drag-and-drop data options allowed me to build the report my client wanted and finds useful in a matter of minutes. You can have that too if you switch to Tagger. You can see more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show. My guests for this 27-minute chat are: Founder Qianna Smith Bruneteau Board Chairman Patrick Janelle Board VP Aliza Licht Join us and feel free to ask your questions in the comments. Learn more about the organization here: https://lnkd.in/ehpi75p --- Send in a voice message: https://anchor.fm/ctrappe/message

Last month the Screen Actors Guild and American Federation of Television and Radio Artists or SAG-AFTRA in the trade, unveiled a plan to account for influencers in its union. My initial take was applause for the move because it meant that an influencer or content creator now had at least a path to health benefits and pensions they don’t normally have as independent entities. As it turns out, the promise had some good sizzle, but not enough meat.  Patrick Janelle is a lifestyle influencer and also the chairman of the board of the American Influencer Council -- a trade association, not a union, for influencers. He sees SAG-AFTRA’s move both from the individual perspective, but also from that of an industry leader looking out for the good of all influencers. He joined me to talk about where SAG-AFTRA comes up short and what’s really needed for such an effort to be more inclusive of all creators, not just ones that are either already SAG-AFTRA members, or celebrity influencers who can afford the investment. To qualify for the benefits, you pay dues and surrender a percentage of your income to the union, so it’s not just something you sign up for. It’s an investment. But I wasn’t going to led Patrick out without diving into much much more. Janelle is the influencer behind @aguynamedpatrick. He has almost 450,000 followers on Instagram posting about life in New York City, style, restaurants, travel and my favorite … cocktails. He also owns an influencer talent agency called Untitled Secret.  We talked about his journey from graphic designer to influencer, how he migrated from accepting gifts from brands to getting paid. And we spent some time breaking down all that goes into an influencer’s creative output. You brand and agency folks need to take note. I use a brilliant collaboration he and one of his agency’s clients did with Q-Mixers as an example and we discuss the work and investment that went into that. It will help you see what you’re paying for when you engage the good ones. You influencers should take note, too. The collaboration is a brilliant example of how to do a collaboration with a brand. As a related piece of content, I wrote my own recap of the SAG-AFTRA agreement, including comments from Janelle and others, on Entrepreneur last week. This episode of Winfluence, the podcast, is sponsored by Julius. If you’ve read my book, you know I’ve depended on Julius for influencer discovery and campaign management for some time now. When I’m looking for the right influencer for my clients, Julius allows me to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When I click into an influencer’s profile, I can see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for my brand. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite having 400,000-plus followers on Instagram, Patrick Janelle (@aguynamedpatrick) doesn't call himself an influencer. “I've never fully identified with the term, because it means a lot of things, and influence itself could mean a lot of things. And the way by which people influence others can come about in many different ways,” Janelle said on the Glossy Podcast. “So using the term strictly to define somebody who has a large social media following never felt totally apt to me.” Instead, he'll use “content creator” or “lifestyle Instagrammer.” The latter is fitting, considering Janelle's wide range of partners, which include fashion brands, liquor brands and airline companies, to name a few. Recent posts marked "#ad" feature Club Monaco and Ferragamo. In late 2014, Janelle started growing his Instagram following, which is now equally split between men and women, usually in the “upper millennial” age bracket. In January of 2020, he launched his own influencer agency, Untitled Secret, to provide other creatives with the type of “creative business opportunities” that his manager had given him, he said. Among talent he's signed to date are fashion influencer Rocky Barnes (2.1 million Instagram followers) and "skinfluencer" Sean Garrette (79,000). In October, he was named chairman of the American Influencer Council, which is focused on sustaining the integrity and viability of the influencer marketing industry. According to Janelle, 2020 spawned new opportunities for him and all influencers. “There's no better place to be than in this space, when it comes to being able to activate the marketing dollars and opportunities that actually do exist,” he said. “While it's been very challenging and really difficult, the growth that we've seen as an industry has actually been quite significant.”

Ready to take the leap from corporate for good? On Episode 27 of the @moytpodcast @qianna_smith joins host @shaymlawson to share her journey going from working with organizations like Saks 5th Avenue, US Tennis Assoc, Time Inc, and Nordstrom to successfully launching the American Influencer Council the first not for profit trade organization for influencers. We cover: Knowing When It's Time to Take the Leap The 1 Year Journey to Launch Mentorship Resources for Entrepreneurs Measuring Success After Launch The Key Skills Needed to Leave Corporate for Good Contact Qianna or Learn More about the AIC and Score Here: https://www.instagram.com/americaninfluencercouncil/ https://www.americaninfluencercouncil.com/ https://www.instagram.com/qianna_smith/ https://www.linkedin.com/in/qiannasmith https://www.score.org/volunteer IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Minisode Twenty-one of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answer's Paul's question about the new lobbying group called the American Influencer Council and why influencers need a lobbyist. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

For millions of influencers, the rapid rise of the largely unregulated $8 billion influencer marketing economy has resulted in little to zero labor rights protection, disproportionate endorsement rates, multiple practices of racial bias (including visibility and pay inequities), as well as the easy trap of falling foul of community guidelines. This is all compounded by the current demand for authentic, purpose driven, messaging — while maintaining a stellar, inoffensive online footprint, among other minefields to navigate in the content creating space — influencers are often left to simply figure it out for themselves. And with no shortage of critics of their perceived undeserved success, it's not surprising influencers would organize to bring some regulation to their livelihood. The American Influencer Council, a newly formed trade organization has stepped in to replace the current trial and error approach to influencer marketing with policy and protection written “by creators for creators.” The AIC's founder Qianna Smith Bruneteau and influencer and council member Chrissy Rutherford join us on this episode to breakdown the little understood influencer landscape that's full of gray areas... the relationship between brand, influencer and policy, creator rights and responsibilities and how AIC will help to navigate the culture of fear and uncertainty with no central nervous system or clear rules in an economy that's proving to be working. And about that massive Times Square billboard when AIC launched and other elements Diet Prada have taken issue with in their recent post - we address that too. We hope you enjoy this substantive conversation, it certainly gave us a lot to think about. Please let us know what you think and also subscribe, rate this podcast (*****) and follow us on Instagram @TheConversations.Podcast for more.