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25 episodes with bill bain
3 episodes with bill bain
This episode is a two-for-one, and that's because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I've curated some of the best of the best—some of my favorites—from more than 700 episodes over the last decade. I could not be more excited. The episode features segments from episode #287 "Terry Crews — How to Have, Do, and Be All You Want" and episode #466 "Richard Koch on Mastering the 80/20 Principle, Achieving Unreasonable Success, and the Art of Gambling"Please enjoy!Sponsors:LMNT electrolyte supplement: https://drinklmnt.com/Tim (free LMNT sample pack with any drink mix purchase)Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for 20% off)Eight Sleep's Pod 4 Ultra sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $350 on the Pod 4 Ultra)Timestamps:[04:48] Notes about this supercombo format.[05:52] Enter Terry Crews.[06:17] Terry's art background and growing up in Flint, Michigan.[15:35] A favorite failure.[22:40] Two ways of confronting an abusive father.[30:41] Terry reflects on his favorite Ralph Waldo Emerson quote.[34:20] How Terry coped with imposter syndrome on his first movie set — with Arnold Schwarzenegger.[39:17] Enter Richard Koch.[39:40] Richard's non-story story about wines, spirits, and chat shows.[41:16] Exception to my "no book quotes" policy for Richard.[42:10] Secrets revealed in Oxford's Bodleian Libraries.[47:32] Richard's peculiar talent and its discovery.[50:17] Richard's investing success despite weak numeracy: the star principle.[59:48] Richard's $1.5 million investment decision.[1:03:41] Business "segmentation" in The Star Principle.[1:06:40] Principles governing Richard's portfolio.[1:09:07] Richard's firing from BCG and meeting Bill Bain.[1:19:03] The growth share matrix (Boston box) explained.[1:22:50] What Bain and Company appreciated about Richard.[1:36:07] Results of early partner-like behavior at Bain.[1:40:00] Key takeaways from Perspectives on Strategy and other recommended books.[1:44:06] Richard's preference for principles over knowledge and The 80/20 Principle's origin.[1:57:58] Richard's happiness and time/energy allocation.[2:01:16] Comparing journaling styles.[2:07:24] Adventurers vs. controllers: who has more fun?[2:10:36] Inspiration for Unreasonable Success and How to Achieve It.[2:17:50] Richard's definition of success and nine landmarks of unreasonably successful people.[2:20:56] Landmark one: self-belief.[2:23:40] Landmark two: Olympian expectations.[2:24:34] Landmark three: transforming experiences.[2:32:52] Landmark four: one breakthrough achievement.[2:35:36] Landmark five: make your own trail.[2:35:50] Landmark six: find and drive your personal vehicle.[2:45:24] Landmark seven: thrive on setbacks.[2:47:54] Landmark eight: acquire unique intuition.[2:48:15] Landmark nine: distort reality.[2:48:56] How landmarks reinforce each other.[2:51:24] Nelson Mandela's unique intuition during imprisonment.[2:58:31] Richard's annual question instead of new year's resolutions.[3:01:44] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sunday AM lesson
Sunday AM lesson.
Sunday AM lesson
Sunday AM Bible Study
Sunday AM class.
Sunday PM sermon
A sermon by Bill Bain.
Brought to you by Secureframe automated security and privacy compliance platform, Eight Sleep's Pod Cover sleeping solution for dynamic cooling and heating, and Wealthfront high-yield savings account.Richard Koch (@RichardKoch8020) is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life.His investments have grown at 22 percent compounded annually over 37 years and have included Filofax, Plymouth Gin, Belgo, Betfair, FanDuel, and Auto1. He has worked for Boston Consulting Group and was a partner at Bain & Co. before joining Jim Lawrence and Iain Evans to start LEK, which expanded from three to 350 professionals during the six years Richard was there.In 1997, Richard's book The 80/20 Principle reinterpreted the Pareto Rule—which states that most results come from a small minority of causes—and extended it beyond its well-known application in business into personal life, happiness, and success. The book, rewritten in 2022, has sold more than a million copies, been translated into roughly 40 languages, and has become a business classic. It was named by GQ as one of the top 25 business books of all time. Richard's latest book is Unreasonable Success and How to Achieve It. He has two upcoming books: 80/20 Beliefs, which identifies the very few beliefs in our lives that strongly influence what we do, and, therefore, the results we get, as well as 80/20 Daily, a collection of 365 short daily readings using the 80/20 philosophy to achieve the good life.Please enjoy!*This episode is brought to you by Secureframe! Secureframe's industry-leading compliance automation platform, paired with their in-house compliance experts and former auditors, helps you get audit-ready in weeks, not months, so you can close more deals faster. Secureframe simplifies and streamlines the process of getting and staying compliant to the most rigorous global privacy and security standards. They help thousands of businesses achieve compliance with security and privacy frameworks including SOC 2, ISO 27001, HIPAA, PCI, and GDPR. Schedule a demo today at Secureframe.com, and tell them during the demo that Tim Ferriss sent you to unlock 10% off for your first year.*This episode is also brought to you by Eight Sleep! Eight Sleep's Pod Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.Go to EightSleep.com/Tim and save $250 on the Eight Sleep Pod Cover. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.*This episode is also brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 4.55% APY—that's the Annual Percentage Yield—with the Wealthfront Cash Account. That's more than eleven times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov. It takes just a few minutes to sign up, and then you'll immediately start earning 4.55% interest on your savings. And when you open an account today, you'll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more. Visit Wealthfront.com/Tim to get started.*[06:18] What3Words.[12:59] Upbeat fish pond reflections.[15:04] Journaling toward optimistic investment.[17:14] Betfair vs. bookmakers.[27:42] How history ties in with investment strategy.[33:47] Assigning probabilities.[36:56] The cows, the stars, and the question marks.[45:41] 80/20 happiness.[57:36] A qué será, será quandary.[1:06:48] Toxic beliefs and terrible templates.[1:11:24] A meeting with Bill Bain.[1:14:41] Charm school.[1:15:08] Why Bain & Company was a better fit than BCG had been.[1:17:34] The formula.[1:25:04] Identifying one's own toxic beliefs.[1:35:04] Opposites to toxic beliefs.[1:41:53] Churchill's helpful delusion.[1:47:46] The formation of grand beliefs.[1:51:06] How grand beliefs can become toxic.[1:53:37] Pattern interruption.[1:56:08] The Oxford Experience for 99/1 people.[2:09:04] A bespoke request for hands-on art.[2:11:33] Useful beauty.[2:18:55] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Vintage cameras and analog film have grown to be unprecedented media darlings within our crowded digital landscape. With a superstar status fueled by insatiable demand amid a limited supply, in this week's podcast we investigate both the beauty and quirks of these trending tools. Joining us in conversation are photographer / vintage camera buff Bill Bain, and expert camera technician / repair wizard Shlomo Weinberger from B&H Photo's Used Department. Whether you cut your teeth on old school tech or you're an analog adopter in the digital age, there's a topic of interest for everyone, plus plenty of DYI tips to be had, including our favorite—liquid electrical tape! How many of you dedicated camera buffs knew about that? Guests: Bill Bain and Shlomo Weinberger Top Shot © Jill Waterman For more information on our guests and the gear they use, see: https://www.bhphotovideo.com/explora/podcasts/photography/vintage-cameras-with-bill-bain-and-shlomo-weinberger Guest Bios: Bill Bain has loved photography since his teenage years, when all his earnings went towards buying gear and paying for film and development. During a long career as an engineer, photography was a constant thread—particularly documenting his family and their extensive travels. Now living a post-corporate life in the Canadian Rockies, Bain devotes much of his time to photography. In addition to being fully immersed in digital imaging, he continues to make good use of his extensive collection of vintage cameras, many dating from the early 1900s. Bain's analog and digital fine-art images have been featured in Black & White magazine, and his photos of Olympic-style wrestlers have been published internationally. Shlomo Weinberger is a gifted technician who developed a specialty in repairing vintage cameras and lenses over nearly 25 years at B&H Photo. After learning his trade from an old-world technician steeped in the analog age, Weinberger currently operates a special repair shop within B&H Photo's Used Department, where he patiently inspects, calibrates, lubricates, and otherwise assesses the condition of the cameras and lenses that pass through his hands before they are offered to customers. Stay Connected: Bill Bain's Website: https://www.bainphotos.com/Film-Photography-page Bill Bain's Instagram: https://www.instagram.com/bainphotos/ B&H Photo Used Department: https://www.bhphotovideo.com/c/browse/Used-Equipment/ci/2870/N/4294247188 B&H Photo Vintage Film Equipment: https://www.bhphotovideo.com/c/browse/Cameras-Photo-Gear/ci/2871/N/4294247179 Episode Timeline 2:47: Bill Bain's tips when shopping for a vintage camera 3:30: Inspect the lens for mildew or mold and actuate the shutter 4:45: Making use of vintage lens fungus for creative portraits 6:53: Bain's preferred vintage camera formats: Folding bellows and box cameras 8:05: Bain's new vintage camera—60-year-old Mamiya C330 twin lens reflex 9:08: How many cameras are in Bill Bain's collection? 10:19: Black and white or color film, and various emulsions 12:28: Discontinued film formats and a nod to 2016 podcast—Dick Haviland: Last of the Classic Film Re-Spoolers 13:57: Bain's DYI modification for unavailable film stocks: Plastic wall anchors! 15:34: Different film sizes and determining if a camera will accept a currently available stock 17:42: 120 format film—the most easily adaptable film format 18:18: The difference between 120- and 220-format film 19:12: 127 film and smaller formats 20:20: DYI tip—Use a cigar cutter to trim readily available films to fit smaller formats 22:54: Vintage cameras with interchangeable lenses vs fixed lens cameras 23:14: The Petzval lens—19th-century classic and Lomography's 2015 redesign and release 24:00: Bill Bain's favorite vintage camera—His mother's Kodak Jiffy 620 25:02: The poor man's Leica—the Argus C3 26:42: Read the manual! Plus, finding user manuals for vintage cameras online 28:38: Making minor repairs, and when to pass vintage camera repair off to a skilled technician 29:16: DYI camera repair discovery—Liquid Electrical Tape! 32:06: Episode break 34:00: Shlomo Weinberger's advice when shopping for a vintage camera 34:34: Evaluating lens scratches—front vs rear element, edges vs center of glass 35:05: The most popular vintage cameras in B&H's Used Department 36:50: The most common vintage camera problem / repair—stuck aperture blades 38:11: Weinberger's most respected vintage cameras—Leica M3, Hasselblad system, Rolleiflex 35:32: Leica M3 has the best rangefinder—you can shoot with both eyes open 41:44: Weinberger's weekly workload of vintage cameras and lenses 42:28: Repair quirks to an original Nikon F 43:02: What to look for when repairing a twin lens Rollieflex 44:26: Flash photography with vintage cameras that synchronize at all shutter speeds 44:58: Pro tip for evaluating a twin lens camera—ensure all four sides of the lens board focus straight 46:34: Process for overhauling a vintage camera shutter 48:48: B&H Photo's used department museum display 50:32: Jeff Berliner's Petzvel lens collection from the Penumbra Foundation 51:15: Lubrication of vintage cameras—don't try it yourself! 52:44: Things to know before contacting B&H with a vintage camera inquiry 55:45: How to find Bill Bain online and in social media
A sermon by Bill Bain.
A class by Bill Bain.
A sermon by Bill Bain.
A class by Bill Bain.
A Sunday AM Class by Bill Bain.
A class by Bill Bain.
A class by Bill Bain.
A class by Bill Bain.
A lesson by Bill Bain
A class by Bill Bain.
A class by Bill Bain.
A sermon by Bill Bain.
Interview with Bill Bain --- Send in a voice message: https://anchor.fm/brokenbutglorious/message
Chris Lappin is joined by Bill Bain Bill discusses what prompted him to dawn the tights and get in the ring, what wrestler he wanted to mold his style round, memories of his first and the evolution of his gimmicks. We discusses his work in the WWE, how he got involved, the mindset of being enhancement talent and creates a fantasy card of wrestlers he’s either worked with over the year. Twitter – https://twitter.com/The_Bill_Bain Facebook – https://www.facebook.com/BillBainFanPage/
Judy & Roy discuss Day Light Saving Time and falling back. They interview Bill Bain about the non=profit Sunflower Wellness and the important role exercise plays.
When Mitt Romney first talked to Bill Bain about joining Bain & Company, Romney was clear about one thing: “I have to have all day Sunday off. If that's something the firm can't accept, then I'm probably not the right guy for the firm.” He ended up getting the job and leading its momentous growth. Romney later co-founded the spin-off company, Bain Capital, which grew to become one of the largest private equity investment firms in the nation. In 2003, Romney entered politics, serving as the governor of Massachusetts for four years. He is the current senator-elect from Utah. “Have more in your life than just work,” Romney tells Stanford GSB students during his View From The Top conversation with Ryan Harper, MBA '15. “I found that if you take a block of time off for yourself, you may well be more productive than if you don't.” Stanford GSB's View From The Top is the Dean's premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund. During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We talk to Walter Kiechel III. This episode will be particularly interesting if you'd like to get into the media business and understand how it works. Walter has more than 30 years of experience in the media industry; first as a business journalist, then as an author. Walter has served as the Managing Editor of Fortune Magazine and the Editorial Director of Harvard Business Publishing (which, of course, includes the famous Harvard Business Review). He’s also authored the two books “Lords of Strategy” and “Office Hours: a Guide in the Managerial Life.” In this episode we learn: Walter’s background before getting into the media industry and the story of how he made the decision of going to work for Fortune Magazine, instead of taking a higher paying job at a large consulting firm. How a big business publication or newspaper like Fortune Magazine runs. How Walter stopped working for Fortune Magazine, pursued a so-called Portfolio Career and helped start perhaps America’s most successful business newsletter Walter's career advice to someone who wants to get into the media business What his first impression was of Bruce D. Henderson – and why he thought he was kind of mad…. But how, despite this, Bruce became supersuccessful by relying on his top 2 strengths and how he amplifying them. And finally, he tells us of his meeting with Bill Bain, the legendary founder of Bain & Company, and what set Bill Bain apart from all the other Lords of Strategy. ____________________________________ Don't forget to subscribe to our episode summaries at www.futureskillspodcast.com/newsletter Email us at admin@futureskillspodcast.com
Roy and Judy talk with Bill Bain, founder of Sunrise Wellness in California, about his annual "Movember" event to encourage healing exercises for cancer survivors.
Bill Bain, co-founder of the San Francisco non-profit Sunflower Wellness, shares with us their findings after over a decade of using customized exercise programs to help cancer patients not only survive but thrive.
Guest Ed Conard is an economist who worked with Mitt Romney at Bain Capital, he is the New York Times Bestselling Author of Unintended Consequences: Why everything you've been told about the economy is wrong and his upcoming book, The Upside of Inequality: How Good Intentions Undermine the Middle Class promises to educate and enlighten. Discussions during this podcast include misnomers about CEO pay, why the technology sector is wildly profitable and how a complex web of regulations may be only benefiting the big players in the market. Ed Conard Guest Interview: [3:52] Ed Conard worked at Bain Capital with Mitt Romney during which time they experienced exponential growth. [5:54] The two types of opportunities people invested with Bain Capital are capital investment and management supervision related opportunities. [7:31] Bill Bain used a higher risk strategy and took advantage of undervalued investment opportunities. [9:45] The Upside of Inequality showcases the productivity of the American work force. [14:42] Is negotiating for a bigger piece of the pie accelerating the US economy? [17:11] CEO pay may not be as outrageous as the headlines lead us to believe. [22:00] The tech sector pays less taxes and has minimal regulation as compared to other sectors who are constantly looking for regulatory loopholes to give them a competitive advantage. [23:46] The rise of profitability in the tech sector has been extraordinary. [24:47] The economy is squeezing the profitability out of every most other sectors. [27:09] Properly trained talent and a willingness to take risk are the binding constraints to growth in this new economy. Mentioned in This Episode: Jason Hartman - Now with New Features! Hartman Education Edward Conard @edwardconard on Twitter
We talk with Bill Bain about in-memory computing. Using machine learning to enhance images and identify cucumbers. How to finally agree on a time to schedule a meeting. And spaces vs tabs. Again…
An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more. EXCLUSIVE RESOURCE: If you want my cheat sheet checklist for setting up your own discount ladder, just and I'll send it to you. If you aren't using them, you should be. Subscribe: iTunes | Stitcher This initial episode I introduce the 'discount ladder' method of running promotions and show you how it can keep your customers around longer and buying more. STOP spending promotion dollars to create a transaction, when the customer would have bought anyway. Highlights Most retailers discount too much and why What is a subsidy cost and how to reduce it How to run promotions when you don't want to discount your brand Three advantages of a discount ladder Links / Resources Continue learning about Discount Ladders in Episode 2 (How to Get Started with Discount Ladders) and Episode 3 (A Discount Ladder Case Study). If you plan on implementing a discount ladder, you'll also probably be interested in what I have to say about Dynamic Ascending Offers. To learn more about data-driven strategies that grow ecommerce businesses, just . Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later. → Read the Transcript Hey everybody. Welcome to the Nerd Marketing Podcast. The podcast where I try to give you clear, actionable, data driven strategies to grow your business. My name is Drew Sanocki, and I'm your host. The title of today's podcast is 'You are spending too much money on dumb-ass promotions.' Basically what I want to talk about today, is discount ladders and subsidy costs, and promotions, and how a lot of retailers are leaving money on the table by not implementing these things properly. Bill Bain, the founder of Bain Consulting has said "Your best new customers are your existing customers." And that's a very nerd approach to marketing, and something I believe in, and what I'm going to argue in this podcast, is we should be using promotions effectively to try to keep your customers around longer, and that's just money well spent. Want to save this transcribe to read later? to download it as a PDF. The problem is, most retailers out there discount too much. Think of Bed Bath & Beyond for example, where I know I get a 20% off coupon every week. Online retailers are often no different, they discount way too much, and what they're doing here, what they don't realize is there's this hidden thing called a subsidy cost, and that's basically the cost you bear by spending promotion dollars to create a transaction, when the customer would have bought anyway. In many cases, you've got customers out there, credit card in hand, ready to buy, and you are giving them a promotion to buy something on sale, so naturally [00:02:00] will lose out on the full margin, you've spend a promotion dollar that you didn't have to spend, that's called a subsidy cost. On the flip-side, you've got plenty of retailers who never promote at all, and I get that. A lot of these are ones who really care about their brand. I was just at an E-commerce conference last month, and met a lot of great brands that are selling online, trying to really build up that brand equity, and one of the first things they said to me is "Hey, we just don't want to promo. We never want to be on promo, we never want to be on sale." I get that, too. The problem is that customers naturally have a lifecycle, and they will eventually burn out on your brand and probably defect, and stop being customers anymore, that's a very good time to use a promotion. Let's redefine the word promotion as a pretense to this podcast, it's not just a discount on a retail price. Promotion can be any sort of incentive that you give that customer to get them over the hump to buy. If you do really care about your brand,
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