Podcast appearances and mentions of Rick Rubin

Whatever type of music you love, Rick Rubin has probably left his mark on it. Rubin, a founder of Def Jam Recordings and a former co-chairman of Columbia Records, might be the most influential music producer alive. A very partial roll call of the artists he's worked with: Johnny Cash, Jay-Z, Run-DMC, Eminem, Beastie Boys, Slayer, The Red Hot Chili Peppers, Kanye West, Neil Diamond, Brandi Carlile and Adele. We recorded this in 2023, after Rubin released a fascinating, unusual book, “The Creative Act: A Way of Being.” I'd expected stories of late-night sessions with famous musicians, but instead it read like a spiritual tract. Rubin was offering a guide to how to cultivate the mind states that lead to real creativity. And that's what this conversation was about, too: how to open yourself up more to the world, and learn to trust your own taste. Rubin's advice feels more relevant with each passing year, as technology gets ever better at hacking our attention and the world fills with A.I. slop. So I wanted to share this episode again. Mentioned: The Tao Te-Ching by Lao Tzu, translated by Stephen Mitchell “American Recordings” by Johnny Cash “Pulses” by Steve Reich and Erik Hall “Music for Wobbling. Music Versus Gravity.” by F.S. Blumm and Nils Frahm Album recommendations: “Forever Changes” by Love “The Beatles” by The Beatles “Ramones” by Ramones Thoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com. You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on X @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs. This episode of “The Ezra Klein Show” is produced by Annie Galvin. Fact-checking by Michelle Harris. Our senior engineer is Jeff Geld. Our recording engineer is Aman Sahota. Cinematography by Marina King. Our executive producer is Claire Gordon. The show's production team also includes Marie Cascione, Rollin Hu, Kristin Lin, Emma Kehlbeck, Jack McCordick and Jan Kobal. Original music by Pat McCusker. Audience strategy by Shannon Busta. The director of New York Times Opinion Shows is Annie-Rose Strasser. Special thanks to Jon Caramanica, Dan Charnas, Jack Hamilton, Felix Grimm, Carole Sabouraud and Kristina Samulewski. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cris llegó a mi vida gracias a su esposo, Tomás Quintero, más conocido como @lisergicos. Un día ellos me invitaron a su casa y pude ser testigo de una pareja que se quiere, se cuida y se cultiva intelectualmente. Lo que pense´fue "con razón". Con razón es tan rico hablar con él. Después descubriría que lo mismo pasaba con ella. Ya verán, la mujer TAN profunda y mísitica que es Cris.Aquí les dejo el listado de los libros mencionados:Un verdor terrible, Benjamín Labatut.Leonora, Elena Poniatowska.En busca del tiempo perdido (y otros), Proust.Maus, Art Spiegelman.Fahrenheit 451, Ray Bradbury.Cien años de soledad, Gabriel García Márquez.Los hermanos Karamazov, Fiodor DostoievskyCrimen y castigo, Fedor Dostoievsky.Lolita, Vladimir Nabokov.El adversario, Emmanuel CarrereLa rebelión de Atlas, Ayn RandLa última piel, Tomás QuinteroMarginalia, Juan Andrés ArangoErmitaños 9, María Clara MesaCementerio de animales, Stephen KingSolenoide, Mircea CartarescuJung y el Tarort, un viaje arquetípico, Salle NichollsBeloved, Tony MorisonCartas a un joven poeta, Rainer Maria RilkeEl acto creativo, Rick Rubin.

Andrew Mayne and Brian Brushwood range from economics to space weirdness, starting with Malaysia's nearly empty Forest City and what a failed megadevelopment says about speculative housing, demographic pressure, and whether abandoned infrastructure can be repurposed for art, events, or other experiments. They then dig into scams and AI-driven impersonation, arguing that the real danger is persistent social engineering built on fake relationships, and that identity verification gets much harder when business is done almost entirely through remote channels. From there they geek out over “invisible” spinning drones, massive drone shows that now rival science-fiction cityscapes, and the likelihood that outdoor entertainment will keep expanding into new forms as the tech gets cheaper. The final stretch goes full Weird Things with black holes, gravitational-wave detections, a speculative wormhole interpretation of an anomalous LIGO event, new high-resolution images of the sun, the tradeoffs of human versus robotic space exploration, and a quick detour into Spider-Man rankings before ending on creative recommendations. Picks: Brian Brushwood: Pitch Anything by Oren Klaff Brian Brushwood: Steven Pressfield and Rick Rubin talking together on Rick Rubin's podcast/YouTube interview Andrew Mayne: It Ends Andrew Mayne: The Long Beat by James Harder

Andrew Mayne and Brian Brushwood range from economics to space weirdness, starting with Malaysia's nearly empty Forest City and what a failed megadevelopment says about speculative housing, demographic pressure, and whether abandoned infrastructure can be repurposed for art, events, or other experiments. They then dig into scams and AI-driven impersonation, arguing that the real danger is persistent social engineering built on fake relationships, and that identity verification gets much harder when business is done almost entirely through remote channels. From there they geek out over “invisible” spinning drones, massive drone shows that now rival science-fiction cityscapes, and the likelihood that outdoor entertainment will keep expanding into new forms as the tech gets cheaper. The final stretch goes full Weird Things with black holes, gravitational-wave detections, a speculative wormhole interpretation of an anomalous LIGO event, new high-resolution images of the sun, the tradeoffs of human versus robotic space exploration, and a quick detour into Spider-Man rankings before ending on creative recommendations. Picks: Brian Brushwood: Pitch Anything by Oren Klaff Brian Brushwood: Steven Pressfield and Rick Rubin talking together on Rick Rubin's podcast/YouTube interview Andrew Mayne: It Ends Andrew Mayne: The Long Beat by James Harder

Happy Monday! Rory and Baby D were OUTSIDE this weekend, hitting the Kehlani show in Brooklyn, then the Austin Millz show in Manhattan, while Mal was outside on the bike. Pharrell calls T-Pain to tell him that he needs to save R&B, and the guys debate who Pharrell should collaborate with next to save hip hop. The Game drops “The Documentary III”, with features from Drake, Kanye, and more, while also addressing Blacc Sam, Kendrick, and all of TDE. Dr. Dre and Rick Rubin endorse AI usage in music, and DJ Quik gives some pushback. The owner of the 49ers gets caught in an Ohio trailer park attempting to meet a prostitute, and we take a look at lessons learned in sex ed. Taking a break from touring with Kehlani, DIXSON drops by to kick it with us, to discuss writing “Folded”, his experiences working with Beyonce, and songwriters turned artists. Catch DIXSON on tour with Kehlani in a city near you! Visit your nearest Boost Mobile store or https://www.boostmobile.com/promo/25-forever Go to https://baskandlatherco.com.See omnystudio.com/listener for privacy information.

Zach Heinzerling is an Academy Award-nominated and Emmy Award-winning director based in New York City. He began his career at HBO working on four consecutive Emmy Award-winning documentaries and the Emmy Award-winning series “24/7” as a Field Producer and Cinematographer. In 2012, he left HBO to complete his feature debut, the multi-award-winning film, “Cutie and the Boxer”, which he both directed and shot. “Cutie and the Boxer” was nominated for the 2014 Academy Award for Best Documentary Feature. The film also won a 2015 Emmy Award for Best Feature Documentary. In 2015 he was enlisted by Beyoncé Knowles-Carter to direct the five-part web series “Self-Titled” for her album, “Beyoncé.” In 2019 he directed an episode of “Dirty Money” for Netflix. In 2021, he directed the critically acclaimed 6-part series “McCartney 3,2,1” starring Sir Paul McCartney and Rick Rubin for Hulu. Salon called it “quite simply, the most engaging documentary ever made about the songwriting exploits of popular music's most successful composer.” His latest docu series entitled “Rafa” is a four part show for  HBO  that follows Nadal through his final professional season. He is also the director of  “Stolen Youth: Inside the Cult of Sarah Lawrence”  which the The New Yorker calls “a remarkable work, advancing the prestige true-crime genre's slow but steady reorientation toward centering victims,” while Variety raved “…with a startling rawness and directness, Heinzerling's work makes a case for itself as an unusually sensitive and strong outing in its genre.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Continuing our I Love the 90s series, we move on to 1994, the year a white Bronco led police across Los Angeles and Tonya Harding's camp clubbed Nancy Kerrigan's leg ahead of the Lillehammer Olympics. Don and Dude drop the needle on one stripped down country comeback and one guitar heavy alternative rock debut, connecting both records to a world of the World Cup landing on American soil, Friends premiering on NBC, and Woodstock '94 turning to mud in upstate New York.The AlbumsJohnny Cash – American Recordings (1994)After Columbia dropped him and his career went cold, Rick Rubin promised Cash total creative freedom and recorded him alone with just his acoustic guitar, moving from the murder ballad "Delia's Gone" through Nick Lowe's "The Beast in Me" and Glenn Danzig's "Thirteen" to Loudon Wainwright III's "The Man Who Couldn't Cry." The stark, one guitar sound won a Grammy for Best Contemporary Folk Album and launched a series of Rubin produced records that carried through the rest of Cash's life.Bush – Sixteen Stone (1994)Formed in London by Gavin Rossdale and Nigel Pulsford, Bush built their debut at Westside Studios with producers Clive Langer and Alan Winstanley, filtering American grunge through Rossdale's love of the Pixies and David Bowie across singles like "Everything Zen," "Comedown," "Machinehead" and "Glycerine." Released in the U.S. in November 1994 and quickly compared to Nirvana, it became one of the best selling rock debuts of the decade.Diggin AlbumsNeurosis – An Undying Love for a Burning World (2026):The Oakland post metal band's first album in a decade, released as a surprise in March, adds Isis's Aaron Turner to the lineup and turns personal upheaval, isolation and climate despair into crushing, cathartic music across eight songs.Pearl Jam – Vitalogy (1994):Pearl Jam's third album trades the polished accessibility of Ten and Vs. for a more abrasive, experimental sound that balances hooks like "Corduroy" and "Better Man" against the band's growing discomfort with fame.Black Marble – Life in Small Spaces (2026):Chris Stewart's fifth Black Marble album, and his first full length since 2021's Fast Idol, is another entirely self written, performed and recorded entry in his long running synth and cold wave project.Neo Dimes – Alone (2026):Denver musician Stephen Edmunds's debut full length as Neo Dimes blends darkwave, industrial rock and synthpop textures born from becoming a father and losing his job at the same time, feeding an album focused on isolation, technology and grief.Follow & Support Follow the show on Instagram, Facebook, Threads and Bluesky @albumnerds, and support the podcast by subscribing, rating, reviewing and sharing it with another music obsessive who still loves hearing whole albums front to back."I don't know if we each have a destiny, or if we're all just floating around accidental-like on a breeze, but I think maybe it's both." - Forrest Gump (Tom Hanks), Forrest Gump (1994).

Episode 276: The Unsexiest Truth About Creating What You Want in Life and Business In this episode, I dive into what I believe is one of the most overlooked ingredients in creativity, business, and life: patience. I share a passage from Rick Rubin's The Creative Act about how patience is required for the nuanced development of your craft, and how impatience paradoxically ends up taking more time and energy. I explore the difference between victim consciousness ("I've done everything right, why isn't it working yet?") and trusting the natural rhythms of your unfolding process. I connect ideas from David Whyte's Consolations ("harvesting presence"), Eckhart Tolle's A New Earth, and a quote from Alex Hormozi: "People who love walking will walk further than the people who only love the destination." My invitation to you is to contemplate how you can cultivate more patience in your creative process, your business, and your relationships. If you're interested in working together, book a call HERE. Can't wait to chat! If you want to follow along with what I'm writing and thinking in real time, subscribe to my Substack, The Way of Abundance. HERE If you want to build your business from abundance, alignment, and your actual design, you can join the House of Abundance here: itsambersmith.com/house

In this Huberman Lab Essentials episode, my guest Rick Rubin, world-renowned music producer and author of The Creative Act: A Way of Being, and I discuss how to access creativity by noticing ideas, trusting your taste and staying fully present with the work. Rick explains the phases of the creative process and how focus, disengagement, self-doubt, deadlines and meditation can support original work. We also explore perception, pro wrestling and why remaining open to uncertainty can help anyone create more authentically. Thank you to our sponsors AG1: https://drinkag1.com/huberman LMNT: https://drinklmnt.com/huberman Timestamps (00:00:00) Rick Rubin & Creativity (00:00:23) Creativity as a Dream or Cloud (00:01:53) Childhood, Openness & Originality (00:03:29) Trust Your Taste; Experiment, Don't Over-Explain (00:05:28) Announcement: Protocols Live Events (00:07:07) Creative Aperture & New Perspectives (00:07:48) External Feedback & Staying True to the Work (00:09:14) Finishing Creative Projects (00:10:35) Focus, Disengagement & the Subconscious (00:13:15) Sponsor: LMNT (00:15:04) Perception, Storytelling & Uncertainty (00:17:38) Pro Wrestling, Playfulness & Reality (00:18:59) Morning Routine & Receptivity (00:19:50) Four Phases of Creative Work; Deadlines (00:24:47) Sponsor: AG1 (00:26:08) Self-Doubt as a Creative Tool (00:27:05) Capturing Real Moments; Authenticity (00:28:10) Routines, Advice & Staying Open (00:29:45) Look for Clues; Belief & Attention (00:32:01) Staying Present in the Work (00:32:44) Meditation: Mantra, Breath & Awareness (00:34:42) Monroe Institute Surgical Support Series Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy. In the intro, Expanding Your Book's IP through Merchandising [Wish I'd Known Then]; Guide to writers conferences [Kindlepreneur]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton]; Pulitzer Prize winners disclose AI usage [Nieman Lab]; My new rebuilt fiction site JFPenn.com. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How AI search actually finds and ranks the books it recommends Why keywords and search volume are disappearing as marketing metrics Building an internet footprint so your book is worth recommending Why Claude leans on Goodreads while ChatGPT and Gemini lean on Reddit Product is more important than marketing, and how to find your comp titles Passion, business sense and resilience in the authors who last You can find Ricardo at Reedsy.com. Transcript of the interview with Ricardo Fayet Jo: Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. So welcome back to the show, Ricardo. Ricardo: Thank you, Jo. It's been a while. Jo: It has been a while. As we were saying, it's been a decade, which is crazy, because you and I see each other at events and things. For anyone who doesn't know you— Tell us a bit more about you, where you're from, and also, what is Reedsy these days and how have things changed? Ricardo: Yes, sure. I think I'm hard to dissociate from Reedsy because my only background really is Reedsy. We started Reedsy right after business school for most of the founders. There are four founders, and I'm one of them. We've been going since 2014, so it's been 12 years. We started around the same time, and you started even earlier than we did, but we've had the chance to meet at quite a few conferences since. I think the main thing we're still known for is our marketplace. Since the very beginning, Reedsy is a curated marketplace where authors can come in and look for editors, cover designers, marketers, ghostwriters, literary translators, author website designers, pretty much any freelancer you would ever need to hire throughout your writing career. That's how we started. That's our main source of revenue and our main business. Since then, as you mentioned, we've also added courses, live events, so we've got a membership under Reedsy Learning. The main thing we're proud of right now is our writing tool, Reedsy Studio, because we've been pouring a lot of engineering talent into it over the past five, six years, and I think it's a really cool writing tool that is 90% free. It also does the formatting, so it's a good alternative to Vellum or Atticus for those who haven't purchased those tools. So there's a lot of things that Reedsy does at this point, which always makes it hard for me to describe what we do. Jo: But you generally serve writers. That's probably the crux of it. Ricardo: Exactly, yes. We're mostly at the production stage. The thing we say is we help authors make beautiful books, right? That's a little bit the tagline that applies to 90% of what we do, though we also help a little bit with the marketing side of things. Jo: And then just tell people where your accent is from. Ricardo: So I'm half French, half Italian from my parents, and I was born in Spain. So depending on my mood and the moment, it might be anywhere from French, Italian, Spanish. It's anyone's guess, really, at this point. Jo: Yes, exactly. You've been part of the indie author ecosystem, as you said, since 2014. You're often at the author conferences, and you stay abreast of everything that's going on. So what are the biggest changes you've seen in the industry since you started out? Like you said, you guys came from business school. You chose to come into the industry at a particular point, and yet things have changed. So what do you think are the biggest changes, and how have you seen authors adapt? Ricardo: It's crazy, the amount of things that happened in the past 10 years. Obviously we came into the industry as a result of Amazon launching Kindle Direct Publishing, and then the Kindle Store becoming one of the number one places where people buy books. That's what enabled self-publishing in the first place as an industry, and obviously we wouldn't exist without self-publishing being a thing. But then I think probably one of the biggest changes that happened was the introduction of Kindle Unlimited and various other subscription models. Perhaps as a response to that, afterwards, I would say direct sales is the other massive change that happened in the industry. The ability for authors to sell direct to their readers via their websites, or running Kickstarters, or basically the ability to reach your customers directly. Now, obviously, artificial intelligence is probably the biggest change of them all, not just in publishing, across every industry, but of course it's going to affect publishing very strongly, or it has already started making big waves. So I would say those are the three main changes that we've seen happening in the industry. Jo: Just interestingly, given that you're French, Italian, Spanish, European— Has the pace of change been the same in mainland Europe? Because you and I have also met up at European conferences, but I just get the sense that each individual European country, the UK included, as I include the UK in Europe, goes at a different speed. Ricardo: No, they definitely do. Our market at Reedsy is all in English. We only have an English website, and I would say 70% of our market is US, then 15% UK, and then Australia, New Zealand, et cetera. We do have clients in continental Europe, but they're mostly going to be American or British expats. A lot of retired people who write books and use Reedsy services. I think the main reason for that is that self-publishing as an industry hasn't really grown in Spain, France, Italy the way that it's grown in the US and the UK, probably because these are countries where book buying habits are a lot more traditional. So all my friends from high school and university in France, they all buy books, they all buy paper books. They all buy from bookstores. They don't really buy from Amazon that much. They love the smell of paper, all these sorts of things. So obviously that makes it harder for indie authors in those countries because they cannot place their books in the places where people buy them, which is traditional brick-and-mortar bookstores, or at least it's much harder. So there is an indie movement in those countries, but it's much smaller. I would say Germany is maybe the exception in Europe, where I've seen more and more full-time indie authors, but I don't think it's a market that's comparable even to the UK. Jo: Interesting. Okay, so let's go to marketing, because you love marketing, you have a newsletter about it, and you have a book, How to Market a Book, same title as mine, and we've found each other in our Also Boughts over the years. You have, however, updated yours several times. 2025 was your last update. Mine was 2016, so yours is definitely the most up-to-date one. So what are your thoughts on how authors can reach readers now? And let's split this into two. Let's start with some tips for new authors who just have maybe one book and are really just starting out. Ricardo: Yes, first of all, sorry for stealing your title. Jo: Oh, you know, it's never been a problem. Ricardo: We were trying to come up with something… I know, I know, I know. But still, we wanted something more original, and then we realised that for SEO purposes, that's the title we should really go for. The good thing is, if you search “how to market a book” on pretty much any retailer, you're going to find your book or mine in any order really, but those are going to be the top two books to this day, thankfully, so I'm good with that. I think in terms of marketing tips for new authors who have just the one book, I'd say, despite all the changes in the industry, the basics of marketing still stay the same. One of my big mantras when it comes to marketing is that product is more important than marketing. So having a great book is going to be more important, in my opinion, than being a great marketer. Having a great product. By that, I generally don't talk about literary value or prose or anything like that, just because I'm not a book critic. I'm not an editor. My opinion on whether a book is good or not is worth zero. From a marketing standpoint, for me, a good book is one that resonates with its intended audience. So the first step for newer authors is to basically figure out who they wrote this book for, right? Have an idea of who their target market is. A great way to do that, without entering into marketing jargon like proto-personas and stuff like that, is to think in terms of comp titles, comparable titles. I think that's probably the base of any marketing, whether traditional publishing houses or indie authors, to think, “Okay, which other books out there are similar to mine?” If your book is completely unique, you have, I would say, 99.9% chance of not selling, because your market doesn't exist, and 0.01% chance of creating your own market and completely dominating it, right? So being unique is not necessarily a bad thing, but I would say 99% of the time, it is. Obviously being unique within an existing niche, within an existing market, that's completely different, but you need to work on some comparable titles. So I would say that's where I would start, and that's one of the things that AI is great at. If you even just plug in your book into an AI chat that has enough context, if you're comfortable doing that of course, or if you plug in a synopsis, like a long synopsis, you can basically ask the AI chats, “Okay, what would be some comp titles?” Either you'll have heard of those books, and you'll think, “Okay, they're good comps,” or you may not have heard of them, in which case I would really recommend buying them and reading them and seeing whether they're comps or not. I think that's where marketing starts. Jo: Yes, and we might come back to that for book discoverability. Well, let's just talk about it now, because I now pretty much use Claude for discovering books as well. I just find that the Amazon search, for nonfiction it works really well, right? As you said, if you want to learn how to market a book, you just search “how to market a book”, and our books are very well titled for that. But for fiction, it's so difficult to find new books and comp titles, especially if you don't write in a clear genre, which I don't. I know lots of people do. So we're writing cross-genre. So in terms of book discoverability, I know you've been looking into SEO for books and all of that. What are your thoughts on how authors can more effectively have their books surfaced if people are using the AIs for finding books? Ricardo: That's a very big topic. That's one of my favourite topics right now. That's what I talk about in my marketing newsletter, and I want to start a Substack on the topic as well, because I think it is the future of book discoverability. As you say, search on Amazon isn't great, and if it's not great on Amazon, you don't even want to imagine on Google Play, Kobo, all these sorts of places, right? If you search on Kobo or Apple Books or Google Play for witch cozy mysteries, the top 10 books are going to have exactly “witch cozy mystery” in the title or the subtitle or the series title, right? Jo: Yes. Ricardo: Search is very simple on those sites, so it's very easy to game, but it's terrible as an experience for readers. So I do think that a big part of search is going to move to AI, and now you have Rufus within Amazon itself that appears as a chatbot and encourages you to talk with it, to ask for recommendations. In the beginning Rufus was really terrible, but now I recommend authors play with it. In general, I recommend when it comes to AI discoverability that authors play with all the AI search tools. So it's going to be Claude, ChatGPT, Gemini, Google's AI Overviews and AI Mode, Rufus within Amazon. Just like we talked about comp titles, right, ask for something like, “What would you recommend for fans of this book? Which other books would you recommend?” Or if you're looking for something specific that describes your book, what books would you recommend on… I think one of your examples was fiction around masonry or something like that, right? Jo: I always say, for example, if you ask for action adventure thrillers on pretty much anywhere, you're going to get 20 books by male authors. For those of us who are female authors, but also who have female main characters, you can then be far more granular. That's just not something that necessarily works on Amazon. So, action adventure thrillers with female protagonists written by female indie authors, which is very specific. That will work in AI, whereas that definitely won't work on Amazon. Ricardo: Exactly. So one of the great things about AI search, and terrible things at the same time, is that the concept of keyword is lost, right? So we title our books How to Market a Book because the keyword that people would search for is “how to market a book”, or “book marketing for authors”. Those were the two keywords that had the biggest search volume if we looked at Google Keyword Planner, or any search tools that give you keyword volume. When it comes to AI search, since it's conversational, and it's very personalised, and it can go as niche as you want, keywords are going to disappear, and search volume as a metric is going to disappear. The search you just told me about, maybe there are 10 people who are going to run it exactly. Most people are going to run variations of that. Since you can go as granular as you want, it's going to be very long phrases, very long sentences. So the whole concept of keywords, search volume, SEO, is going to disappear in favour of what some people call GEO, generative engine optimisation, AIO, AI optimisation, AI search optimisation. There's a bunch of names for it, but it is a different discipline. It still works on the basis of Google SEO because what most of these search engines will do is they're going to search the internet, right? They've been trained on a lot of information, but not all of that information is current. Most of these models have been trained on documents and web pages before 2021. That's why when you used the very early versions of ChatGPT, and you asked it about current events or current books, it didn't find it. It didn't have that information. Now all these models have the ability to search the web, and they do that really effectively. So the first thing they're going to do if you run a search like that is they're going to run dozens of different searches on Google or a similar search engine. Action thriller books with female protagonists. Action thriller books with female protagonists by indie authors. Action thriller books by indie authors. They're going to create what I call a corpus, so a massive document of information with candidates, books that probably meet those criteria that they have found through regular web searches. Then they're going to go through all those books and determine which are the most relevant to recommend, and they'll return with that. Then they'll usually have a verification layer as well, which is, okay, I have these five books that I want to recommend to this user, but I just want to make sure first that they are written by indie authors, that they do have a female protagonist, et cetera. And if I'm not able to verify that, I'll flag it in my answer to them. So there are these three layers. Web search, then ranking of the book candidates, and finally a verification layer, and then they serve you the answer. Obviously, that's really powerful. If that's the way that search is headed, which I firmly believe, then we as authors need to learn how to get our books in there. Jo: Yes. It's so interesting, and I do this all the time. Really niche stuff, like a thriller about anatomical Venuses, which are these models from anatomy museums and stuff like that, with an edge of the supernatural. What is brilliant is that you can find the books that come up. I actually got one that I read and reviewed, and it was fantastic. So I love the more granular thing, but we're really in the very long tail now, right? It feels like you can write a very nuanced book, and it will be surfaced, but only by a few people. So do we have to write our books and then try to not even retrofit them in the way that we used to? We used to try and figure out the seven keywords and all of that kind of thing, and now I almost feel like we just get to be grownups, where you just get to write the book and put it out there, and these things are more intelligent than the search terms. Ricardo: Yes, absolutely. I think in terms of the variety of books that are going to be read and discovered, that's amazing. A little bit like the whole indie publishing movement was amazing, because if you remove the traditional publishing gatekeepers, then suddenly zombie books aren't dead anymore. Zombies are alive again. They've… Jo: Come to life. Ricardo: They've come alive, and so you get a bunch of zombie books again. It's not a small niche audience. It's actually a pretty big niche audience that loves zombie books, and suddenly they have those to consume. This is a little bit similar on a much, much bigger and more granular scale, because anyone can find exactly the kind of book that they're looking for, with the tropes they want, with the type of characters they want, with the type of author they want, and you can basically use any kind of filter. So for discoverability on the side of the reader, that's great. For the authors, it doesn't mean that you can just write whatever you want and then rest, and readers will find them. Because your books still need to have generated a certain internet footprint and a certain review footprint in order to become interesting or recommendable to AI search engines, right? Unless you're the only book that an AI search engine can recommend for that specific search, and yours was very specific, so it might have been the only one. If there are other candidates, the AI search engines are pretty smart. They're going to recommend the candidates that have more reviews, better reviews, or are more famous, that have more, when I talk about internet footprint, more pages talking about them on the internet. That's for me the big finding I've seen. The more pages you have on the internet talking about your book, so that could be book review sites, that could be Goodreads lists, Listopia lists, anywhere on the internet where your book is mentioned, that creates a footprint for it. The more footprints, the more famous your book looks to AI search engines, and so the more worthy of recommendations it is to them. Jo: Yes, and this is one reason why I now ask people, especially when you sell direct, or say you have a Kickstarter and you want reviews, I ask people if they can review on Goodreads. Obviously Goodreads is owned by Amazon, but it is far more searchable by the bots than Amazon is. I sometimes find that Amazon gets blocked. Or Amazon blocks some of the bots, let's put it that way. They might change over time. They own 15% of Anthropic or something. But Goodreads I feel like does get indexed, and I'm not willing to engage on Reddit. I know Reddit is another popular one. Just be very clear on social media, because some people think, oh, I just need loads of influencers to talk about my book, and that will impact the AIs. But I find that social media just almost isn't even there. Ricardo: It depends on which social media. For me, Reddit is a social medium, right? It's a very weird one, but it's obviously the number one social medium used by AI search engines, and it's pretty dodgy stuff with lots of conflicts of interest, because Google has a paid partnership with Reddit. I think Sam Altman has shares in Reddit. So both OpenAI and Google Gemini heavily rely on Reddit for their AI answers, right? If you ask anything from ChatGPT or Gemini, I'd say there are very high chances that in the sources and the citations of the answer, you're going to find Reddit, right? That goes for books as well. Every time you ask for book recommendations, Reddit is going to be big for those two AI search engines. Claude, it's a little bit different. They do have a little bit of a relationship with Reddit, but I don't think it's as big. I found that Claude relies heavily on Goodreads, not Reddit. To me, Goodreads is another social medium at the end of the day, right? It's not the kind of social medium we think of, like… Jo: It's not TikTok. Ricardo: It's not TikTok. TikTok is surfaced a little bit, but not that much. It might become more surfaced in the future, but right now what I've found is, it's really Reddit and Goodreads. Facebook, LinkedIn, but LinkedIn is big for nonfiction topics more than fiction, because there are just not a lot of fiction readers, sorry, talking about their favourite books on LinkedIn. They usually go to other places for that. Jo: Yes, it's really interesting. So obviously TikTok has its own BookTok thing, so some people are finding books on BookTok, and some people like me are finding books through asking Claude, and that's just my overwhelming feeling about the industry. We talked earlier about what's changed. When I started, so 2006, there wasn't even KDP, and then KDP arrives, then you came in 2014, and probably until maybe a few years after that, there was one way to self-publish. Then what's happened since is this kind of splintering. There are so many ways to self-publish. There are so many ways to reach readers. There are so many ways to market. So someone, for example, could sell direct on TikTok Shop, only market through TikTok, and you wouldn't even know that they existed over in another ecosystem, right? So do you feel like that's happened too, this total splintering? Ricardo: Absolutely. I think there are so many different ways in which you can reach your audience now and monetise it as well, that it's absolutely possible. We both know examples of authors who are only visible to their TikTok niche, right? I think the big difference is also monetisation, because earlier you also had different ways of becoming well-known. Like you had Facebook, you had potentially Twitter, back when it was Twitter. Various social media, word of mouth. But where people bought books was Amazon. So that was your monetisation. It was either selling your book on Amazon, or potentially getting KU reads after that when KU launched. Now you can sell on TikTok, you can sell direct, you can run Kickstarters, you can start a Patreon or Substack and make your money through there. There are pretty much infinite ways through which you can monetise your content as a creator. Most of those places will also have a discoverability engine built in, so you can not only sell through there and make money through there, but also grow an audience there. That's probably the biggest competition that Amazon has ever had to face, is this sort of splintering. For us authors and content creators in general, it's amazing, because it's a bunch of different opportunities. Jo: Yes, and I think probably that's circling back to marketing. As we've said, some things have changed, some things stay the same. Is the email list still the number one way to market, do you think, for authors who want a long-term career? Ricardo: I think so. It's just the one thing you really own that allows you to communicate with readers, right? Because even if you build a following on TikTok, TikTok can change. The things we said about Facebook 10 years ago, if you build your Facebook group, Facebook can change, and Facebook changed. Facebook destroyed the reach of pages, and now groups also aren't amazing, et cetera. So the same thing that happened to Facebook can happen to TikTok, can happen to any other social media. Substack is a bit of a hybrid because it is a newsletter, it is a mailing list, but it also has a discoverability engine built in. So I still wouldn't really go all in on Substack. The great advantage there is that you do own the emails, right? So you can move away from it at some point. For me, the email list is the one thing that you are completely in control of. Personally, the main thing I check is my emails every day. I spend more time in my inbox than anywhere else, and I think that's probably the case for most people. So I do think, despite the influx of mails that readers are getting in their inbox, I still think it's one of the most important marketing tools for authors. Jo: Yes, and I still remember when I started my list in December 2008, and I still have people on the list who've been with me that whole time, and have moved email list services several times as well. So I think that's important too. The care of that list too is so important. One of the things that I am annoyed about with Substack, I don't have a Substack, but when I follow some people's, it's always constantly trying to get you to sign up to other people's lists, trying to subscribe you to this or that or the other. I'm like, “That's so annoying.” Now I've found on all these email services they're trying to pair you with other creators and cross-promote and all of this. So it feels like even the email list is becoming a difficult place unless you really protect it. So just protecting your list, I think, and remembering that those are people. Those are people who've bought your books, or people who read your emails. Like people listening to this, these are humans. Sure, some bot might be looking at the transcript, but humans listening to this are individual humans with individual email lists. We tend to forget that, don't we, as you get a bigger list. You think about it as a big number, whereas it's still individual people. Ricardo: Yes, it becomes a number, it becomes metrics, the open rate, the click rate, and all that. But the great thing about email is that you get replies in your inbox. There you remember that they're actual human beings who write you back. I think for readers, the ability to write back to an author and get a response is just amazing, right? If you write to your favourite author and they write back to you, that's the best feeling ever as a reader. So I think email is still one of the best ways to turn your readers into fans and into super fans of your brand, by just interacting with them and answering them. Because yes, you can answer comments on TikTok, Facebook, and all those places, but it doesn't feel the same as an author answering you in your inbox, I feel. So you do get that ability to create a real connection with readers directly through email. Jo: Yes, and I think that trust and the reputation is so important. Just in terms of seeing the authors that you've seen over the years, like I said, you've been going to a lot of the author conferences. You know a lot of the authors in the industry. A lot of people will know you from events. But you've also seen authors come and go, and you've seen vendors come and go. Both of us have seen people arrive, and we'd be like, “Oh, yes, I wonder how long they're going to last.” Then some people do and some people don't. So what are some of the elements that you've noticed about the businesses that last more than a decade? Ricardo: I think they need to solve a genuine problem, or offer a genuinely better solution than one that already exists. I see a lot of businesses come in and they do what another vendor already does, without doing it necessarily better. Those businesses tend to disappear, or linger there, but you don't really hear about them again. When they solve a real need… I still remember when BookFunnel came out, and they've since become massive with one very, very basic thing, which is, “We will take care of delivering your ebook files to readers.” That's how they started, and that's how they became massive. To me at the time, I was like, “That seems like a very small problem,” because I can just email an ebook file. I didn't realise that it was so complicated for a lot of readers to upload files to their Kindle or other devices, and that having a service that takes care of that for you is just massively helpful. I realised that when I published my books, actually. So businesses that solve even micro or apparently very small problems, but they really solve them effectively, they stay. Others that surf on trends, they tend to disappear when the trend disappears. When there's a new marketing trend, and that trend stops working, then those businesses tend to go. Jo: Yes, and what about the authors who last? Because let's face it, most of us don't solve a problem in a different way. Maybe you could say we solve your entertainment problem in a different version to your last book. What about the authors who last long term? What have you noticed about them? Ricardo: Two things. So the first one… Maybe three things. First one is passion. I always say to people who are looking to start self-publishing, I always say that publishing in general is probably one of the worst ways to make money. It's awful. You can pick up any other occupation and it's probably going to be easier to make money. So writers who make a career do it because they need to write, because they have a passion for writing. So a lot of people who come into the industry thinking, “I've heard about all these self-publishing success stories. Surely I can write a book and I can market it. It's not that hard. So that's going to be a great way to make quick bucks,” those generally don't last, because they don't have that genuine passion. The first hurdle they're going to face—and there's going to be a bunch of them along the way—they're going to quit. The second thing is business sense, or business education, the basics of business, right? Thinking in terms of marketing, thinking in terms of who's my reader, unit economics. If I'm selling my books at $3.99, I shouldn't be spending a ton of money. If I just have one book at $3.99, I cannot afford to pay $5 on ads to generate a sale. So those kinds of basic economics or business knowledge, I think, if not a requirement, it's a massive plus. The third thing is resilience. The industry has changed a lot, as you mentioned. There are a bunch of ways now to reach an audience. There are a bunch of ways to make money. It can also be distracting, because you go to one of these conferences and you go back thinking, “Oh, I've got to create my own website, sell direct. I've got to launch my Substack. I have to use Claude Code for my ads,” and three more things, “and I have to set up my TikTok Shop and do TikTok Lives to sell books,” right? Jo: All of those by next week. That's why we go to the conference. Ricardo: Exactly. All those by next week, right? And during that one week after the conference, you have the energy to start implementing all those things, but afterwards you lose that energy and you go back to, “I just want to quit.” So you need to have some sort of resilience, and the business sense of, “Okay, I'm going to try this for the next six months, and I'm going to stick to it, and I'm going to see whether it works or not. And if it doesn't work, I'm not just going to despair. I'm going to try something else.” That goes for marketing tactics, but also goes for books. Most authors I know who make a living writing, they didn't get there with their first book or even their first series. A lot of times I see authors who write a couple of series, and those series do okay. They sell a little bit, but not much, and it doesn't afford them to quit their day job. Then suddenly, based on what they've learned with those first two series and what they've learned potentially going to conferences or listening to podcasts like this, et cetera, they write a third series that's a hit. That's a hit, and that's instantly much easier to market, and that's when they can afford to go full time and write full time, because they've found that sort of product market fit. And product market fit for me is the main thing for marketing in general and for authors in particular. Until you find that, everything is really difficult from a marketing perspective. But finding it usually requires writing more than one book and more than one series, because you're rarely going to get the big lottery ticket on the first try. Jo: Or ever. I think it's really important. I've never had a breakout book, but I've made good money every year. I think, and Hugh Howey said this, that the real story of self-publishing is not the people who make seven figures a year, it's the people who can go on a holiday once a year, or the people who can just put a bit towards their mortgage or whatever. So you may never have a breakout series. I think that's really important, too. Ricardo: That's true. Jo: That's true. You can just keep writing and make all right money and be what we call in the mid-list. Ricardo: Yes, but you've got to keep going. You've got to have that resilience to keep going, probably because it's your passion. Exactly. You're not chasing that seven figure series. You're writing because you need to write. Jo: Yes, and you can't stop, and you get the bug. I think when you're writing that first book, I'm not sure if people understand that you either get the bug or you don't, I think. You've written a couple of books now. Do you think you have the bug, or is it more about the business? Ricardo: I don't have the bug. I definitely don't have the bug. I would've kept writing otherwise. Jo: You're a technologist, right? Ricardo: Yes. I'm more of a technologist, more of a marketer. To write my first book, How to Market a Book, I actually had to write newsletters, because that I can manage, right? One newsletter a week. Now I don't even manage that. I send it once every two weeks when I can even manage that pace. But back then I did one newsletter a week, and that's how I wrote my first book. I then put all these newsletters together, and that was before the age of AI, so I couldn't just dump all that into ChatGPT and tell it, “Create me a book based on that.” I had to do it myself. Jo: Oh, terrible. Ricardo: Terrible, I know. The days when we had to work. No, but that was a really good experiment. The second book, Amazon Ads for Authors, I actually wrote it from scratch, and I didn't love the experience. I loved the finished product, I'm very proud of it, but I didn't enjoy the experience of writing it. Amazon Ads is not the most exciting topic in the world. Even for people like me, who actually enjoy Amazon Ads, it's not super exciting to write about. The fact of having to write that whole book from scratch, I didn't love the experience. So now I do want to write a third book at some point, but I think it'll probably be in the format of the first one. Like, when I finish my series of newsletters on AI search and AI discoverability, I might do a booklet or something around it, but we'll have to see. It's not my favourite thing. It's a good thing I don't need to. Good thing I'm not an author, basically. Jo: No, but I think that's really great to recognise. You actually have written books that support your business, and that is very common for nonfiction writers. That's completely normal for nonfiction authors. So I think that's another important thing for people to recognise, is that the reasons we write are different, the reasons we market are different, and we all have different approaches. As we wind up, and obviously you talked a bit there about how easy it is to generate books with AI, and that is probably one of the biggest things that people are worried about. Now, those of us like you and I have been talking about AI at conferences and things for years now. Neither of us are afraid of it, I think basically because both of us use it, and we're technologists, so we just get on with it. There is so much fear in the community. There's so much negativity. You mentioned Substack, and now they've integrated Pangram, which is renowned for false positives around what is written with AI, and so people are very worried. If we look forward and we look at the next decade, this is not going away. This is going to change a lot of things. So how should authors be thinking about AI, do you think, if they want to prepare for the next decade? Ricardo: I think they need to play around with it, because you and I know that until you actually use it, you don't realise what it's capable of. We've both had these moments of “Oh my God, I'm going to be out of a job,” or “Oh my God, this is incredible,” the kind of things it's able to do. You also realise by using it the things it's not great at, or the things it can be good at but needing a lot of human input. There are courses out there, there are books, there are a lot of things, but for me, the most important thing is to start playing around with it. So you can pick one specific topic to play around with. Either something that you've been meaning to get into for years and haven't done, or something that really annoys you. Looking at the results of your Facebook ads, for example. If you run Facebook ads in the first place, and when you log into your Meta dashboard you cannot make sense of it, take screenshots or download the data, feed it to an AI chat, and talk with it. One of my biggest tips when talking to AI chats is asking them questions rather than asking them for things to do. Because if you just feed it your advertising data and you tell it, “Tell me what I should do,” the chat has no context about what your ads are about, what your goal is, et cetera, et cetera. If you feed it just a screenshot and you say, “Here are my ads. I would like you to help me make sense of them. What do you need to know from me in order to help me with this?” Then it's going to start asking you questions. “Okay, what are you advertising?” They're books. “Okay, what kind of books? Where are you selling? Are your ads going straight to Amazon or retailers, or are they going to your website? If you sell direct, okay, are these conversion ads?” Et cetera, et cetera. So you build that context, and they can help you with it. So that's just one example, but I would pick one thing that you want to test AI with, with zero expectations. Don't expect that by the end of the week you'll have a full system for understanding your Meta ads thanks to AI. You might get to that or you might not, but at least you'll play with it and you'll understand its capabilities, and have a sort of understanding of how it works and how you can potentially use it for other things. I think that's the best way to adapt, because once you play with it, you start thinking. You're walking the dog and you're just thinking, “Ha, I could maybe use it for this thing or that other thing,” and that's how you progressively become more familiar with it. I think there are a lot of worries around AI, but as you say, it's there to stay. So far, I think I was looking at data this morning, and the unemployment rate in the US has stayed stable ever since ChatGPT was introduced two years ago. So there are a lot of narratives out there around how it's going to replace humans, it's going to replace jobs, et cetera, which it might do. I'm not great at predictions usually, but so far it hasn't. What it will definitely do, however, is completely change the way we work. Obviously AI was one of our big reckonings at Reedsy, because we run a marketplace. Our main business model is the marketplace, where authors come in and look for editors, for marketers, for cover designers, for translators, and some of these domains and services are being transformed by AI, right? AI translations are massive right now. We haven't really seen a decline at all on the Reedsy marketplace, but we're prepared for it. It might very well happen, but what we think is happening, or is going to happen, is professionals using AI tools to provide a better output or a faster output or a cheaper output, or all three of these things. So for example, we now have literary translators who say they're open to editing AI translations, right? So you can come in, you can have your book translated with AI, whichever tool or method you choose for that. Then if you want a set of human eyes on it, you can hire a literary translator who's open to working on an AI-translated manuscript, and that's obviously going to be much, much cheaper than paying 10 cents per word from scratch for a literary translator. I'm not necessarily recommending you completely bypass literary translators, or that you go this way, but you have options, right? You have options for different sets of budgets. I think all these human editors, narrators, translators, designers, et cetera, they're not going to disappear, but they might have to reinvent the way they work in the future. Jo: As we all are doing. As you say, for me mostly it's the business side, getting Claude to help me with business stuff. Like even bookkeeping. There are bills that we've all been paying for years that we can now maybe reduce, and reducing costs as well as increasing profit is obviously good business sense. So, interesting times. But just as we wrap up, what are you excited about in what's coming? How do you see Reedsy shaping up in the next decade? What is coming for you and Reedsy? Ricardo: We're really excited about the decade to come, because obviously 10 years for a startup is a long time. I think most startups after 10 years, the founders are gone. Jo: Yes. Ricardo: Or they've exited or they've sold or whatever. We've stayed, we're the same founders, and we're still as excited because I think we have new products, right? We're working on new things. As I mentioned at the beginning of the episode, Reedsy Studio, our writing tool, is probably one of the things we're most excited about, because first, it's getting adopted very fast. It has startup-like growth that we hadn't seen for other products in a long time, and it has very cool technology built in. We probably have a team of 10, 15 engineers now working full time on it and adding a lot of things. So we've added templates for plotting your book, with relationships within different characters and places and magic systems and things like that. We've added writing goals and writing statistics. We still have the free exports. One very cool thing we've added is real time collaboration. So just like Google Docs, you can write in real time with a co-author, or you can get an editor to work in there live with track changes. So you could have an editor working on chapter one while you're writing chapter three, for example. That kind of thing. It's really powerful technology, and that's one of the things we're really excited about for the future. A business, just like authors, we've got to reinvent ourselves. We've got to find ways to keep things exciting and keep motivated, and that is definitely one of them. When adoption goes along with it, then that's obviously super satisfying. Jo: Brilliant. So where can people find you and Reedsy online? Ricardo: So Reedsy you can find at reedsy.com, R-E-E-D-S-Y.com. And there you'll find the whole suite of tools and services. For me, you can find me mostly by email, as I mentioned. That's the one place I check consistently every day, and my email address is ricardo@reedsy.com. So again, R-E-E-D-S-Y.com and ricardo@reedsy.com. You can email me any questions you have about this episode, about AI book discoverability, about marketing, about Reedsy. I always try to answer every email I get, because I think when we started Reedsy, I really appreciated people like you, and some other agents and editors and authors we contacted who were influential in the industry, who actually answered us and took the time to do that. So now I try to answer every email I get, because I feel like we've been very lucky in the beginning to have those people answering our emails, so we should do the same. Jo: Oh, well, thanks so much for your time, Ricardo. That was great. Ricardo: Thank you, Jo. Thanks for having me again.The post Book Marketing, AI Book Discoverability, And Resilience, With Ricardo Fayet first appeared on The Creative Penn.

Marc Rust – Consequently CreativeWhat role can creativity and branding play in driving real business growth?In this episode of the Radical Global Marketing Podcast, Steven Proud is joined by Marc Rust, Managing Director of Consequently Creative, to explore how brand, creativity and storytelling can help businesses navigate transformation, build stronger cultures and ultimately create greater value.Marc's own relationship with marketing started at an early age. Moving to France at nine without speaking French, he found himself drawn to the advertising he saw on the streets, in subway stations and on television. Advertising became a window into both the language and the culture, and sparked a fascination with what Marc describes as the "magic" marketing can create.That fascination eventually developed into a career spanning both the creative and financial worlds, including roles within agencies and major financial institutions. Today, Consequently Creative brings those two worlds together, working particularly closely with private equity firms and their portfolio companies.Branding through business transformationA major theme of the conversation is what happens to a brand when a business itself is changing.Marc introduces the idea of "acquisition turbulence", the uncertainty that can spread through an organisation following an acquisition. While the financial case for a deal may be clear, employees can suddenly find themselves questioning what the change means for their roles, their company and its future.Without effective communication, that uncertainty can quickly affect culture and talent retention.Marc argues that this is where branding and marketing have a much bigger role to play than simply communicating a new name or visual identity. By explaining why a company was acquired, celebrating what made it valuable in the first place and creating a clear story about where the combined business is heading, marketing can become an important part of the transformation itself.In this episode...Steven and Marc discuss:Marc's unconventional introduction to marketing and creativityWhy finance and marketing need to work more closely togetherThe role of brand in private equity and portfolio company growthHow businesses can navigate "acquisition turbulence"Why internal audiences are critical during periods of transformationHow organisations can uncover and amplify what makes them differentWhy creativity can thrive in finance and other highly analytical industriesHow storytelling and shared values can help bring different company cultures togetherWhy brands need to be continually nurtured and evolvedHow AI is changing the creative landscapeWhy human ingenuity and taste could become even more valuable in an AI-driven worldMarc also shares a fascinating example of a technology company facing a significant identity and cultural challenge following an acquisition. Through workshops, listening and storytelling, his team helped uncover the disconnect between how employees viewed the organisation and where the business was actually heading, and helped create a story that people could understand, believe in and get behind.Don't be lazy with AIThe conversation finishes by turning to a subject no marketing podcast can completely avoid: AI.For Marc, the opportunity isn't simply about using AI to produce more content, more quickly. In fact, he warns against allowing automation to replace thought, creativity and judgement.As AI makes it easier to create work that is technically competent but increasingly predictable, Marc believes there is a growing opportunity for people who can bring genuine ingenuity, originality and human perspective to their work.He uses legendary music producer Rick Rubin to make the point. Rubin's greatest strength isn't technical proficiency, it's his ability to recognise what matters and know what to amplify.In other words, taste matters.And in a world where everyone has access to increasingly powerful creative tools, it may matter more than ever. 

We begin with Rick Rubin's “The Prism of Self”. A conversation about the welcome and unwelcome, our inner multitudinousness, bringing forward what's been in the shadows, discernment, and how art and open conversation can make room in our lives for more of the vast complexity we each are.This week is hosted as always by Lizzie Winn and Justin Wise of Thirdspace.This is Turning Towards Life, a weekly live 30 minute conversation hosted by Thirdspace in which Justin Wise and Lizzie Winn dive deep into big questions of human living. Find us on FaceBook to join in the lively conversation on this episode. You can find videos of every episode, and more about the project on the Turning Towards Life website, and you can also watch and listen on Instagram, YouTube, and as a podcast in all the usual podcast places.Episode Overview00:00 Introduction to Turning Towards Life02:37 Exploring the Prism of Self08:59 The Complexity of Identity13:05 Navigating the Spectrum of Self20:04 Welcoming it All25:59 Art as a Reflection of the SelfOur source for this week:The Prism of SelfDefining one's true self is not so simple. It may be impossible. We inhabit many different versions of a changing self. The suggestion to be yourself may be too general to be of much use. There's being yourself as an artist, being yourself with your family, being yourself at work, being yourself with friends, being yourself in times of crisis or in times of peace, and being yourself for yourself, when by yourself.In addition to these environmental variations, we are also always changing within. Our moods, our energy level, the stories we tell ourselves, our prior experiences, how hungry or tired we are: All these variants create a new way of being in each moment.Depending on who we're with, where we are, and how safe or challenged we feel, we are changing all the time. Moving between different aspects of self.We may have one aspect that wants to be more bold or subversive, which wrestles with our more agreeable, conflict-avoidant self. There may be a dreamer aspect, aspiring to inhabit vast magnificent worlds, at odds with our pragmatic side that questions our ability to make our dreams real.There is a constant negotiation occurring between these various aspects. And each time we tune in to a particular one, different choices result, changing the outcome of our work.In a prism, a single beam of light enters and is broken into an array of colors. The self, too, is a prism. Neutral events enter, and are transformed into a spectrum of feelings, thoughts, and sensations. All this information is processed distinctively by each aspect of self, refracting life's light in its own way, and emitting different shades of art.For this reason, not every work can reflect all of our selves. Perhaps it's never possible, no matter how hard we try. Instead, we might embrace the prism of self, and keep allowing reality to bend uniquely through us.Like a kaleidoscope, we can adjust the aperture on our vision and change the results. We may aim to work from one particular aspect, like taking on a character, and create something from our darkest self or our most spiritual self.Those two works won't be the same, but they both come from us and they would both be true colors.The more we accept our prism-like nature, the more free we become to create in different colors and the more we trust the inconsistent instincts we hold while making art.We don't have to know why something is good or wonderful, if it's the “right” decision or if it reflects us accurately. It is simply the light our prism emits naturally at this moment in time.Rick Rubinfrom ‘The Creative Act'Photo by Ruan Richard Rodrigues on UnsplashJoin Our Weekly Mailing: www.turningtowards.life/subscribeSupport Us: www.buymeacoffee.com/turningtowardslife---Join Us Live in 2026Foundations of Integral Development Coaching, led by Lizzie and JustinSept 9-10 2026, Online, Book HereOur two-day immersive introduction to integral development coaching, led by Lizzie and Justin from Turning Towards Life. An opportunity to begin to learn to support others in deep, life giving discovery and development.You can read more 'Foundations' and book a place here:www.wearethirdspace.org/foundations-of-coachingYou can hear us talk about the philosophy of our coaching programmes here:www.turningtowards.life/coachingAnd our year-long Professional Coaching Course details are here:www.wearethirdspace.org/professional-coaching-courseTurning Towards Life Live Season 3, from September 2026Our Turning Towards Life live programme of community, learning and reflection runs in six month seasons, in person on Zoom once a month. We're very excited about it. A chance to expand beyond the bounds of a podcast into forming a community of learning and practice.You can find out more and join us here: www.turningtowards.life/live

Today's topic is Reign in Blood, Part 1 of many: Prelude to the album, plus Enter Into the Realm of Def Jam... Recently inducted Rock & Roll Hall of Famer Rick Rubin enters the chat!Last week, Patreon supporters got two versions of reviews & analysis of the "Expanded" edition of From Hell I Rise, the debut release by the Kerry King band.Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠Patreon.com/SlayerBook⁠⁠⁠⁠⁠⁠⁠⁠. Packages start around $1 an episode. You can do that, right?DEEZ NOTES: Things referenced in this episode...Audio: Slayer live at "Lamorz," November 1985. This setchanged everything. ⁠https://www.youtube.com/watch?v=6aHdu-RU_B0⁠Slayer, Reign in Blood demo tape, round 1. JeffHanneman's bedroom tapes. Made with a drum machine. Back in the day, Chris Bade mailed me a TAPE of this. Youtube had NOT been fully stocked yet. ⁠https://www.youtube.com/watch?v=TWVCJ47DMo0⁠Slayer, Reign in Blood demo tape, round 2. With the full band and Tom vox: ⁠https://www.youtube.com/watch?v=MmncxIvHhRE&t=587s⁠J. Bennett on Reign in Blood, short version: ⁠https://www.decibelmagazine.com/2004/11/02/slayer-reign-in-blood/⁠Look for the magazine's Metal Hall of Fame book collections here: ⁠https://store.decibelmagazine.com/collections/db-books⁠Plus...TALKIN' SLAYER & Ferris on the Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram.com/Slayerbooks⁠⁠⁠⁠⁠⁠⁠⁠⁠Ferris' TWO books about Slayer here... the other one is about Reign in Blood:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SlayerBooks.com⁠⁠⁠⁠⁠⁠⁠⁠⁠For the next year or so, every week, TALKIN' SLAYER subscribers will get a chapter or two of "Slayer 66 2/3: A Metal Band Biography... Or, How F*kin' Slayer Kicked Fkin' @ss," REBORN: The Updated, Revised& Massively Expanded 4th EditionTalkin' Slayer Season IV presents the chronological history of Slayer, as seen / heard in the book.The previous edition of the book ran around 350 pages. The new REBORN Edition runs 639. We added a lot. And you can hear it all here, one week at a time, piece by piece.You've never heard it like this before... unless you have the audiobook. The run time is 1.4 DAYS. That's a lot. It's available CHEAP at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SlayerBook.Bandcamp.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Mostly, in Season 4, what you will get every week or so is a chapter from the book... plus some cool bonus stuff, like original interviews with people you WILL want to hear from.The book was updated after the reunion, massively expanded, thoroughly overhauled, and rewritten so it's easier to read — both in format and writing style. Check it out at...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SlayerBooks.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and / or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ajna Offensive⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MASSIVE GRATITUDE for listening.

Patreon.com/thequestionshiphop⁠⁠⁠ ⁠⁠⁠ORDER THE QUESTIONS HIP-HOP TRIVIA GAME⁠⁠⁠ DRAM joins the show to talk with Sean about the stories behind six randomly-selected songs from his catalog (picked by Sean's FYI.AI agent, Seanvo). They also discuss - in no particular order - favorite Outkast albums, cornbread, a personally-infuriating Mandela effect, Rick Rubin, and more. The Questions: ⁠⁠⁠@thequestionshiphop⁠⁠⁠ (IG) Sean: ⁠⁠⁠@seandammit⁠⁠⁠ (IG) DRAM: ⁠⁠⁠@shelley (IG) Email: sean@questionshiphop.com ⁠⁠⁠questionshiphop.com

This week's episode is a unique one in PC5 history. The guys are doing a music episode, but the subject isn't a musician. Deremy and Thomas are taking a glimpse at the amazing career of producer Rick Rubin. He's been producing albums for 45 years, across many genres, and he deserves his due as one of the preeminent music producers of all time. To hear every song Deremy and Thomas have covered, all in one place, search Spotify for the playlist: Pop Culture Five: Essential SongsLet us know what you think and send us a request!Twitter (X): @popculturefiveInstagram: Pop Culture Five PodcastEmail: popculture5pod@gmail.com

The Lads and Luke discuss a wide variety of topics of the music and performance industry, from what it meant to be a producer such as with Rick Rubin, the logistics of Live Performances and life on the road, and what it means to truly be an artist.

Today, we continue our creativity series with an audience favourite: Rick Rubin.Join Mike and Mark as they uncover the secrets of creativity with the legendary Rick Rubin. In a captivating discussion with Andrew Huberman, Rubin reveals his unique approach to the creative process and the importance of selective focus. Doug Neill from ‘Verbal to Visual' breaks down Rubin's four phases of creative work, from the inception of an idea to its playful exploration, meticulous crafting, and completion.This episode offers insights for anyone looking to harness their creative potential.Clips FeaturedIntro: Rick Rubin talks to Andrew Huberman about selective focus and creative energy.Hold Problems Lightly: Doug Neill explains the role of ideas' inception and intuition.Experimentation: Doug discusses the playful exploration of possibilities without judgment.Crafting: Understanding Rubin's ‘winding staircase' approach to meticulously shaping and refining ideas.Completion: The final stage of refinement and launching projects ready for the world.Listen to the full episode here: Rick Rubin: The Creative ActFor a detailed book summary, check out Summary of The Creative Act by Rick RubinWatch the episode on YouTube: Rick Rubin: The Creative Act - Moonshots PodcastBecome a member and support the show: Patreon - MoonshotsKey Concepts and InsightsSelective Focus and DisengagementRick Rubin emphasises the importance of focusing selectively and the power of disengagement to channel creative energy effectively. This approach allows creatives to manage their energy and maintain a fresh perspective.The Four Phases of Creative WorkInception: Intuition plays a critical role in the early stages of an idea. Trusting one's instincts can lead to the birth of innovative concepts.Experimentation: Exploring possibilities without judgment is crucial for innovation. This phase involves playful exploration and openness to new ideas.Crafting: Rubin likens this phase to a ‘winding staircase 100 stories tall,' where meticulous shaping and refining of the idea takes place.Completion: The final stage is about refinement, perspective, and finalising the project or product, making it ready for the world to see.Holding Problems LightlyRubin advocates for holding problems lightly, which means not getting bogged down by challenges and maintaining a flexible approach to problem-solving.Thanks to our monthly supportersMikeEdwin DeitchJamie DorwardEmily Rose BanksMalcolm MageeNatalieRyan N.Marco-Ken Möller孤鸿 月影FabianJasper VerkaartAndy PilaraOlaAustin HammattZachary PhillipsMike Leigh CooperGayla SchiffLaura KERoar Nikolay Ytre-EideStefRoger von Holdtvenkata reddyIngram CaseyOlarahul groverRavi GovenderCraig LindsaySteve WoollardDeborah SpahrSamoelaJo HatchardKalman CsehBerg De BleeckerPaul AcquaahMrBonjourKonnor Ah kuoiMarjan ModaraDietmar BaurBob Nolley ★ Support this podcast on Patreon ★

음악 찾아 헤매다가 지쳐서 내가 들을 거 그냥 내가 만들기로 함. 나는 어차피 아무 혁신도 원하지 않기 때문이다.어떻게 그런 생각을 하게 됐는지, 음악 만든 다음에는 어떻게 올리는지 등등에 대하여.- - -✍️ 녹취록: https://aimdreaming.imaginariumkim.com/내가-들을-거-그냥-내가-만들게-된-이야기-혁신-제/☕️ 한아임한테 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠커피 사주기⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/ithaka⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For masterclass clink hereDo you keep overthinking every idea, studying what everyone else is doing, and still find you can't start the thing you know you're meant to create?In this episode, we're breaking down why overthinking is exactly what's keeping your creativity stuck. If you're capable, driven, and full of ideas that never make it into the world, the problem isn't your discipline and it isn't a lack of originality. There are three layers of noise sitting between you and the part of you that already knows what to do, and each one has a name, science behind it, and a way through.I'm walking you through the Three Layers of Noise: why your nervous system filters every thought before you get to have it, why unfelt emotion jams the signal your intuition is trying to send, and why the voice in your head is a storyteller, not a reporter. You'll hear how Rick Rubin and Albert Einstein both described the same order of creation, and what the research on insight says about where ideas actually come from.In this episode, you will discover:Why comparison can only ever produce a copy, and what that's costing you.Layer 1: The Body. Why you can't out-think a stressed nervous system.Layer 2: The Emotional Static. Why the answer is arriving but can't get through.Layer 3: The Thought Stream. Why grinding at your desk produces nothing while ideas arrive in the shower.The order the research confirms: the idea comes first, the strategy comes second.The question that replaces "what's wrong with me."Research and books referenced:Amy Arnsten (Yale) on stress and the prefrontal cortex. Lisa Feldman Barrett on constructed emotion and interoception.Sarah Garfinkel and Hugo Critchley on interoception.John Kounios and Mark Beeman on the neuroscience of insight.Roger Beaty on the default mode network and creativity.Albert Einstein's account of his own thinking, from Jacques Hadamard, The Psychology of Invention in the Mathematical Field (1945).Rick Rubin, The Creative Act: A Way of Being.Free Masterclass: https://www.amenkaur.com/masterclassIf you want to go deeper and align the systems underneath your creativity in the right order, join my free masterclass hereJoin the Conversation:Which of the three layers of noise is loudest for you right now? Drop a comment below. I read every single one, and they help me decide what to cover next.Sending you so much love, Dr. Amen Kaur#creativity #overthinking #intuition #creativeblock #startingover #beingyouKeywords:self-discovery, personal growth, creativity, emotional intelligence, innovative thinking, overcoming fear, entrepreneurship, spiritual awakening, finding purpose, mental health awareness, navigating anxiety, unique talents, expressing creativity, building confidence, overcoming obstacles, mind-body connection, emotional healing, intuitive guidance, self-acceptance, developing resilience

Send us Fan MailFrom performing on The Tonight Show Starring Jimmy Fallon to writing and producing music for The Devil Wears Prada 2, Mira Housey is quickly becoming one of pop music's most exciting artists, producers, and songwriters.In this exclusive interview on The Big Scoop with Coop, Mira shares the inspiring story with the host Michael D. Cooper behind her deeply personal EP Mirror, how she learned to fall in love with life again through songwriting, what it was like working at Rick Rubin's legendary Shangri-La Studio, creating music for major artists, and how social media helped launch her career.We also discuss:

Send us Fan MailFrom performing on The Tonight Show Starring Jimmy Fallon to writing and producing music for The Devil Wears Prada 2, Mira Housey is quickly becoming one of pop music's most exciting artists, producers, and songwriters.In this exclusive interview on The Big Scoop with Coop, Mira shares the inspiring story with the host Michael D. Cooper behind her deeply personal EP Mirror, how she learned to fall in love with life again through songwriting, what it was like working at Rick Rubin's legendary Shangri-La Studio, creating music for major artists, and how social media helped launch her career.We also discuss:

Today we are talking big life changes by way of when you get better at baseball, and then we talk a LOT of baseball before Rob shares the horrors of the plane ride over. Then we chat about the best songs about handiwork, and we sample the wondrous (and glowing) Mountain Dew Donut by Kwik Trip.  Then we get our bong di biddie bing bong on with another Rick Rubin joint (stop selling crypto) and talk about a banger of an album that should be higher on the list.  Next week, we have the Byrds with Hey, Mr. Tambourine Man.    visit Beck Did It Better.com and call or text 802 277 BECK

Life Wave link https://liveyounger.com/truthstreamLynne's email truthstreamlynne@gmail.comhttps://linktr.ee/truthstreamInstagram: https://www.instagram.com/brianthesolarbee/Facebook: https://www.facebook.com/brian.tseng.92625/Twitter: https://x.com/EphesiansBeeYoutube: https://www.youtube.com/@BrianTheSolarBeeOther: https://www.fulldisclosuremovement.orghttps://rumble.com/user/FULLDisclosureNetwork

“Mythology and ancient esoteric beliefs are finally found in cutting-edge science.”—Rick Rubin, bestselling author of The Creative ActFrom the author of the global bestseller The Secret History of the World comes an epic new history of the relationship between spiritual belief and cutting-edge science. Includes beautiful black-and-white illustrations throughout.Human beings have a deep-rooted desire to find something worth believing in. But there is a widespread assumption that science is at odds with spiritual belief and offers the only intelligent way to think about the universe.In this epic new history, Mark Booth offers an alternative view, showing us how the great geniuses of modern science, from Marie Curie, Nikola Tesla, and Albert Einstein to today's architects of AI, turned instead to secret, mystical, and “higher” teachings, including Indian mysticism and Freemasonry, to make sense of the strange phenomena they were encountering.Experimenting with alternative states of consciousness, they risked isolation and even madness.Here then is the dark, dramatic story of modern science—of love, betrayal, attempted murder, multiple suicides, sexual experimentation, and transgression—from which unfolds the awe-inspiring discoveries which have transformed our lives for good, and potentially for evil. For just as the work of J. Robert Oppenheimer and others ended the Second World War but brought humanity to the brink of extinction, so, too, has the spectacular growth of AI.The result of many years of research, and deep conversations with prominent academics in the field, this book takes us on an exhilarating journey, in the company of some of the greatest minds of our age, toward a deeper understanding of our place in the cosmos.Jonathan Black is the pen name of  Mark Booth. He was educated at Ipswich School and Oriel College, Oxford, where he studied Philosophy and Theology. After a long career in publishing, he now writes full time.   ​He is the author of the global bestseller The Secret History of the World, The Secret History of Dante: Unearthing the Mysteries of the Inferno and The Sacred History of the World: How Angels, Mystics and Higher Intelligence Made our World.   ​His books are the result of a lifetime spent reading literature in this area, publishing many of the leading authors in the field and hanging around antiquarian bookshops.  He and his wife live in the south of England.https://www.markboothauthor.com/Become a supporter of this podcast: https://www.spreaker.com/podcast/earth-ancients--2790919/support.

This week, Taking To You To School with Dr. Tom Prichard focuses on SMW Financial backer, Rick Rubin. Dr Tom and co-host John Poz take a dive deep into Rick Rubin's time  with SMW, Jim Cornette, profitability, the last territory, why he chose wrestling, and who brought him together with Cornette Support Taking You to School by checking out manscaped.com and using the code PRICHARD for 20% off and free shipping for all of their fine male grooming products, including clippers, wash, toner, nail clipping kit and much more! Support #CCN by checking out mybookie.ag ! Use the code CONTROL to get a 50% bonus on your deposit! Deposit $50 & get $25, or go big and deposit $100 & get $50! Plus bet on #WWE #MITB , or any other sport on this planet! Easy deposit system & even easier withdrawals at #MyBookie At shopmando.com the Mando Starter Pack comes with a Solid Stick #deodorant + Cream Tube Deodorant, two free products of your choice (like Mini #BodyWash or Deodorant Wipes), & #free shipping. As a special offer for #TYTS listeners, new customers get $5 off a Starter Pack w our exclusive code. That's over 40% off if you use code SCHOOL Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Long before the term "super-producer" existed, Larry Smith was altering the sonic DNA of modern music. In this episode, we dive deep into the life and career of hip-hop's forgotten architect. From his early days playing bass on Kurtis Blow's "The Breaks" to solo-producing entire multi-platinum blueprints like Run-D.M.C.'s King of Rock and Whodini's Escape, Smith bridged the gap between raw street poetry and massive radio hooks. Join us as we unpack how his pioneering rap-rock fusion inspired Rick Rubin, laid the foundations for New Jack Swing, and shaped the entire modern music industry.

Modern Wisdom: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- David Senra is the host of Founders podcast and an investor. What separates successful founders from everyone else? Luck and timing matter, but they're not the whole story. The best founders share repeatable patterns in how they think, work, and handle pressure. You can't control the hand you're dealt, but you sure can control how you play it. Expect to learn the work habits behind the genius of Rick Rubin, the 3 different types of founders with 3 specific traits who find unparalleled success, the simple advice most founders abide by when building their ideas into companies, why making mistakes is actually a badge of honour, how to have an obscene level of focus and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get up to 20% off Timeline powered by Mitopure (now at a lower price) at https://timeline.com/modernwisdom Get 160+ lab tests for just $365 and save an extra $25 at https://functionhealth.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at ⁠https://chatgpt.com Timestamps: (00:00) The Mindset Behind “Lazy Workaholics” (04:26) Why You Have to Bet on Yourself to Find Success (13:42) Feed Your Mind or Fall Behind (24:19) The Power of One Simple Idea (30:51) Failure Is a Privilege of Progress (37:30) Why Listening Is the Real Advantage (41:14) Don't Solve Problems, Avoid Them (47:37) Why You Should Create for Yourself First (50:08) Be Ruthless With Your Life (56:49) Are Entrepreneurs Bad at Relationships? (01:12:15) The One Biography Every Ambitious Person Should Read (01:19:13) Is Respect the End Goal? (01:27:11) Don't Let Others Define Your Success (01:30:56) Where to Find David Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠lnkfi.re/SN-Goggins⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠lnkfi.re/SN-Peterson⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠lnkfi.re/SN-Huberman⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

David Senra is the host of Founders podcast and an investor. What separates successful founders from everyone else? Luck and timing matter, but they're not the whole story. The best founders share repeatable patterns in how they think, work, and handle pressure. You can't control the hand you're dealt, but you sure can control how you play it. Expect to learn the work habits behind the genius of Rick Rubin, the 3 different types of founders with 3 specific traits who find unparalleled success, the simple advice most founders abide by when building their ideas into companies, why making mistakes is actually a badge of honour, how to have an obscene level of focus and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get up to 20% off Timeline powered by Mitopure (now at a lower price) at https://timeline.com/modernwisdom Get 160+ lab tests for just $365 and save an extra $25 at https://functionhealth.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get ChatGPT to explore ideas, solve problems, and learn faster at ⁠https://chatgpt.com Timestamps: (00:00) The Mindset Behind “Lazy Workaholics” (04:26) Why You Have to Bet on Yourself to Find Success (13:42) Feed Your Mind or Fall Behind (24:19) The Power of One Simple Idea (30:51) Failure Is a Privilege of Progress (37:30) Why Listening Is the Real Advantage (41:14) Don't Solve Problems, Avoid Them (47:37) Why You Should Create for Yourself First (50:08) Be Ruthless With Your Life (56:49) Are Entrepreneurs Bad at Relationships? (01:12:15) The One Biography Every Ambitious Person Should Read (01:19:13) Is Respect the End Goal? (01:27:11) Don't Let Others Define Your Success (01:30:56) Where to Find David Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠lnkfi.re/SN-Goggins⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠lnkfi.re/SN-Peterson⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠lnkfi.re/SN-Huberman⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode 39 of Flow State Podcast, Harry returns with a solo episode as he prepares for his European tour. This episode's Moments of Flow features Rick Rubin talking about ignoring the outcome when being creative, and a bonus Moment of Flow features a costumed character absolutely shredding it on the drums. In Meet The Team, iKaanic asks Harry about his obsession with practicing. Harry also reflects on embarrassing moments that have stayed with him over the years, reacts to a fan-submitted freestyle, and closes the episode with his signature recap freestyle.Show NotesHuberman Lab - Protocols to Access Creative Energy and Process | Rick Rubinhttps://youtu.be/GpgqXCkRO-w?si=r9Du5w0qG5CNezDrNyango Star Drumminghttps://youtu.be/-UYgORr5Qhg?si=ORSBRNJ4SOqwutrsiKaanic - In Peacehttps://open.spotify.com/album/7o47Ncq38sOpEaVFPknV2r?si=_8LPoTljTnS8GJ2ny-3ynAiKaanichttps://www.youtube.com/ikaanichttps://www.instagram.com/ikaanic/Israel Annohhttps://www.youtube.com/watch?v=gpcZpmRLm6Ahttps://pindangorecords.com/recordings-albums-artists/afuebe-by-israel-annoh/Sonny Rollinshttps://sonnyrollins.com/J Dilla Batcheshttps://open.spotify.com/album/6weRSYjUgB6yPz3HAUTlFr?si=tx2PQSweTZ-klLr9TR_wwAhttps://open.spotify.com/album/43dlRbuIleFKd8fOAsZv9B?si=2ca3884632ca4293https://open.spotify.com/album/2YkfSY3iYHt8ntC0FF3JIu?si=aa4e55e8c43b42e2https://open.spotify.com/album/1zpnkC3MR6hIaVfxgg0KFo?si=144603a550ba4e77MF DOOM Special Herbshttps://open.spotify.com/playlist/1YHFqY4cLcpCxSi4hplSzJ?si=1yVZprcUT_60iNP1iH0dQAMadLibhttps://open.spotify.com/album/12Ul3nb1lU4EJN8ZFSMHGn?si=fd66f109339f4bf12001 Instrumentalhttps://open.spotify.com/album/3t3Ar2cJUVLY6yTRmrezI8?si=c8ada02270cc4774Still Drehttps://open.spotify.com/track/503OTo2dSqe7qk76rgsbep?si=127976cc06164997Mobb Deephttps://open.spotify.com/track/1VIG2mUBL5JoXbcKKXU2af?si=16f0269076bd417ehttps://open.spotify.com/track/7N1Vjtzr1lmmCW9iasQ8YO?si=9092bd467eb440f8Milkbone Keep It Realhttps://open.spotify.com/track/2pFqCPGkedpl5ThtyNvmEG?si=b0fbb4fadd964a9bWu-Tanghttps://open.spotify.com/track/119c93MHjrDLJTApCVGpvx?si=fb132632df6e40bdhttps://open.spotify.com/track/37jaEO9DnuZmpcHPWyBF6A?si=0e95abcd845c48c8PeteStrumentalshttps://open.spotify.com/album/3BXHZmPR0u5TBVlxcp4Tjk?si=o2rqbsh4SLibZzP8uW2EvQGang Starrhttps://open.spotify.com/track/30oTS7bm0aH3p7lqjEIu8q?si=e18547386f4e4ef0https://open.spotify.com/track/3lGBvPUgO7MJltUnBlOpe9?si=5003e42b89dd44faPharcyde Runnin'https://open.spotify.com/track/0XgpiStoxq1IJncYlPrvZ5?si=bb0a40aa4a404ca1SaulGoodwww.youtube.com/@saulgood_music*Corrected to accurately reflect the name of the freestyler 00:00:00 Intro00:01:35 Rehearsing for Euro Tour00:11:56 Moments of Flow: Rick Rubin00:29:19 Moments of Flow: Nyango Star00:35:56 Meet the Team - iKaanic asks “Why is Harry so obsessed with practicing?”00:56:31 Filling Y'all With Joy01:04:53 Jazz Standards of Rap01:12:02 Stories of Embarrassment01:18:46 Fan Submitted Freestyle - SaulGood01:23:52 Closing Freestyle

In this week's episode of the Podscarf, we welcome legendary music producer Rick Rubin—who accidentally ruins our viewer retention stats before getting violently dragged off set—alongside Radio 1 DJ Melvin Odoom and Southwark Borough Fire Commander Daniel Capon for an hour of pure, unadulterated legacy media chat and safety protocols. If you've ever wanted to hear a group commander explain why you should never, under any circumstances, throw a bucket of water on a kitchen oil fire, or witness an adult man explain a legendary schoolyard Desmond's impression that culminates in a smelly finger, listen up. - 00:04 – Rick Rubin's Creative Process 01:37 – Analyzing the Podscarf Stats: The Sudden Rick Rubin Retraction Dip 02:27 – The Irish vs. Ghanaian Apostrophe Scandal with Melvin Odoom 02:49 – Radio 1 Live Lounge Lore: Chilling out with an Enigmatic Harry Styles 03:54 – Cantaloupe Melon Sugar: Harry Admits He Is Way Too Old for Current Music 04:44 – Licky the Mascot Debuts an Elaborate Swiss Army Taser Dance 05:58 – Selling Nine-Volt Batteries and Homemade Shock Equipment for £20 06:31 – Misidentifying Greg Wallace and Stalking the Aisles of Home Bargains 07:27 – Buying Eight-Foot Teddy Bears and Massive Boxes of Chewing Gum 08:03 – CDJs vs. Vinyl: Embracing the Technical Demise of Creative Revenue 09:29 – Sarah the AI Bot Offers a Fork Bump and Wants to Kiss Your FM 10:10 – Biographies of North London: From Cricklewood to Seven Sisters 11:06 – Minoring in Apple Trees: Learning How to Plan Content at Bedfordshire 11:56 – A-Level Acting Failures, Clearing, and Stanning Trevor Nelson 12:29 – Harry's Trendy Habits as a Six Music Dad Who Secretly Listens to Gold 13:15 – Student Radio Origin Stories and Trading Drama Classes for BBC Toast 13:53 – Fired From Capital Radio: The Demise of the 2004 Playlist 14:37 – Looking Out at the Aberdeen Museum of Steak while Evanescence Plays 15:24 – Welcome to Funch: The 18-to-24 Female Focus Group Disaster 16:49 – Chatting Rubbish vs. Real Work: Melvin's Mum the Dementia Care Worker 17:36 – Demanding Jollof Rice and Chicken 18:00 – Sarah Breaks Down the 2009 Kiss Breakfast Sony Radio Silver Award 18:48 – Dick and Dom Bungalow Memories and Bleeding Love on a Miniature Guitar 19:57 – The Nose-Flute Solo Experiment 22:02 – Steve Wright's The Slammer and Getting Your Foot on the Rung via Free Toast 23:03 – Strictly Christmas Revenge and Scored Minuses on House of Games 24:16 – Celebrity Take Me Out Lift Entrances and a Fake Date at a Holborn Bowling Alley 25:27 – E4's My Hotter Half: Using Mood Lighting to Make Over Ugly Couples 26:12 – Naked Attraction Musings: Releasing Inhibitions and Boosting Ratings 27:42 – SUV Entrances on Traitors and Marvin Humes' Jungle Eating Warnings 29:32 – GK Barry Pulls Out of the Show to Go to the Brit Awards 30:18 – Gifting a Best Single Brit Award to an Incredibly Beautiful James Blunt 31:12 – Rick Rubin's Hamburg Cutlery Shop Memory: Paul McCartney's Missing Spoons 32:00 – Making a Clack-Clack Sound on Cherry Bakewell with German Forks 33:07 – Firefighting: Welcoming Daniel Capon (The D-Man) from Southwark 33:38 – Surviving the 24-Hour Operational Officer Shift Patterns 34:06 – Dispelling Misconceptions: 20,000 Fires vs. 56,000 Special Services 34:38 – The Ultimate London Fire Brigade Statistic: Exactly Five Cats Rescued from Trees 35:27 – Dripping Radiators and Calling 999 Because the Gardener Smashed a Window 36:58 – Modern Prevention Safety: Utilizing Free Station Community Rooms 38:39 – The Nature of Big Red Toolboxes and Fixing Things by Default 39:22 – Cooking Left Unattended: The Demise of the 1970s Damp Tea Towel Protocol 40:48 – Sixty-Second Station Mobilization and the Speed Efficiency of the Fire Pole 41:08 – Harry's 1976 Maidstone Scout Firefighter Badge Strike Trauma 42:31 – Lithium-Ion Charge Safe Campaigns: The E-Bike Battery Threat 43:22 – Containing Black Smoke Inhalation by Keeping Property Doors Firmly Closed 44:39 – The Unsung Heroes of the LFB Control Room Network 47:05 – Heartwarming and Heartbreaking Families: Working a 30-Year Career 48:34 – Online Home Fire Safety Checkers for Vulnerable London Residents 50:14 – GAME TIME: "What is the Velcro Singing?!" 51:36 – Mistaking Leona Lewis for Little Mix Black Magic and Only Fools and Horses 53:22 – Gary's Joke Corner (Melvin's Historic Desmond's Impression) 55:19 – Old African Sayings: Itchy Bums, Smelly Fingers, and Schoolyard Training 55:34 – Butterfly In Blue Jeans "Melvin Odoom" by Wikipedia contributors, used under CC BY-SA 4.0. Derived from the Wikipedia article on Melvin Odoom. / This work is licensed under CC BY-SA 4.0. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode the guys sit down with Nick Hexum, lead singer and co-founder of 311, just hours before a live show. Nick opens up about how the band has stayed together for 35 years, his path to sobriety in 2005-06 and how the band stuck by him through it, bringing weights on the road since 1993 and having a full gym dressing room on every tour, and why exercise was his earliest tool for managing anxiety and depression. He covers the study showing dance and exercise outperform SSRIs for depression by one and a half times, how he syncs his workouts to BPM-specific playlists, working with a vocal coach who saved his career, losing his youngest brother to an overdose and finally writing a song about it, Shaq showing up to their music video during the NBA playoffs with two left shoes and a siren on his SUV, meeting Joe Strummer of The Clash and finding a 311 sticker on his boom box, the Rick Rubin creativity principle of audience coming last, and his new Americana solo project with mandolin and fiddle. He also shares his thoughts on AI in the music industry, how the Grateful Dead touring model saved them from the Napster collapse, and why he surfed ten-foot Santa Cruz waves the day before this interview. MAPS Upper Lower: https://mapsupperlower.comCode: LAUNCH for 40% off. Includes male and female programs, workout videos, exercise demos, coaching videos and live coaching with Cole. SPONSORS Seed Daily Synbiotic: https://seed.com/mindpumpCode: 25MINDPUMP for 25% off your first month. GUEST LINKS Nick Hexum: https://www.instagram.com/nickhexum 311 Official: https://www.311.comWater Tower Band: https://www.watertowerband.com LINKS Mind Pump Store: https://mindpumpstore.comMaps Fitness Products: https://mapsfitnessproducts.com Instagram: @mindpumpmedia 0:00 - Intro 1:59 - How 311 has stayed together for 35 years — democracy, gratitude and knowing you're better together 9:06 - Nick's sobriety journey in 2005-06 and how the band helped him get there 11:17 - Bringing weights on the road since 1993 — gym dressing room on every 311 tour 13:09 - Why outliers and creative people are more drawn to self-medicating 16:32 - How the music industry changed through CDs, Napster, Spotify and now AI 20:57 - Why the Grateful Dead live touring model protected 311 from the Napster collapse 25:47 - The inspiration behind Amber and how it was written in one hour on a Saturday morning 29:58 - Writing a song about losing his youngest brother to an overdose 36:41 - Exercise 1.5x more effective than SSRIs for depression — the meta-analysis 43:16 - How Nick syncs his workouts to BPM-specific playlists for different exercises 47:17 - Breaking through fear as the key to growth — busking and surfing ten-foot waves before this interview 51:21 - How Nick warms up before a show and why working out 90 minutes before performs better 54:05 - Working with a vocal coach who saved his voice 57:42 - Three teenage daughters and the 90s resurgence making him the cool dad again 59:27 - First big purchase after getting signed: a 1969 Lincoln Continental with suicide doors that caught fire 1:01:23 - The Shaq story — two left shoes, an illegal siren through LA traffic and the NBA playoffs secret 1:04:36 - Nick's current fitness routine — F45, trail running in Topanga Canyon and tour prep  

Prediction markets are everywhere, but a recent Wall Street Journal investigation raises serious questions about how some platforms are marketed. Zach breaks down the report on Polymarket's use of paid creators, simulated betting videos, and influencer campaigns, then explores the ethics of financial advertising, celebrity endorsements like Rick Rubin's, regulatory gray areas, and whether prediction markets are becoming the latest—and most sophisticated—way to sell people false hope and fake wins. Subscribe to The Zach Show 2.0 to gain early access to all future episodes, exclusive AMAs, the ability to suggest guest questions, bonus content, and more: ⁠https://thezachshow.supercast.com/⁠The Zach Show Links: The Zach Show 2.0: ⁠⁠https://thezachshow.supercast.com/⁠⁠Spotify: ⁠⁠https://spoti.fi/3zaS6sP⁠⁠YouTube: ⁠⁠https://bit.ly/3lTpJdj⁠⁠Instagram: ⁠⁠https://www.instagram.com/auxoro/⁠⁠TikTok: ⁠⁠https://www.tiktok.com/@zachshowpod⁠⁠ Website: ⁠⁠https://www.auxoro.com/⁠⁠Substack: ⁠⁠https://thezachshow.substack.com/⁠⁠If you're not ready to subscribe to The Zach Show 2.0, rating the show on Spotify or Apple Podcasts is free and massively helpful. It boosts visibility, helps new listeners discover the show, and keeps this chaos alive. Thank you: Rate The Zach Show on Spotify: ⁠⁠https://bit.ly/43ZLrAt⁠⁠Rate The Zach Show on Apple Podcasts: ⁠⁠https://bit.ly/458nbha⁠

Listen on your favorite podcast service: https://pods.to/wesoundcrazy Crazy Crew, join our We Sound Crazy list: https://wesoundcrazy.ffm.to/jointhewesoundcrazy-emailandsms.OYD Stream songs from the episode on our official We Sound Crazy playlists: https://lnkfi.re/8I8Drkfz Omarion is back. The R&B icon, dance king and B2K frontman returns to We Sound Crazy for one of the most joyful, grown and reflective conversations of the season. Sitting with hosts Phillionaire, Claude Kelly and Chuck Harmony of Louis York, and Tamone Bacon, Omarion comes in talking about his brand new album O2, a deliberate sequel and 20-year answer to his 2005 solo debut O. He walks the crew through the singles The One (built off a Pharrell Williams sample) and Fantasy (a love letter to the divine feminine), the new generation of writers he chose to work with, and why he is more intentional than ever about energy, mental health and the people he lets into the studio. The conversation also goes deep on the spiritual layer he is building under his music, including sound baths, meditation and the philosophy behind his book The Power of Choosing Joy. The episode runs back two full decades of his career too. Omarion revisits his first ever booked job (the moment he decided not to take his braids out for the audition), the You Got Served era that crowned him King of Dance, the B2K mini-movie videos inspired by Michael Jackson, and the legendary Underdogs era at the same studio that birthed the song Oh when Tank walked down the hallway and told him he needed it. He gets emotional about the B2K reunion and the Millennium Tour, breaking down the atonement and forgiveness behind the group's comeback, the family man versions of his brothers Boog, Raz, and Fizz, and how stepping back on stage together helped them heal childhood traumas in real time. He talks the mentors he calls and the ones he wishes he could (Pharrell, Rick Rubin, Jay Z, Kevin Liles), his partnership with Janine McLean, his action drama series Wild Rose on All Black, and his commitment to becoming what he calls a soul school for the next generation. Press play and let Omarion take you to soul school. We Sound Crazy is your backstage pass to all things music and culture. Special thanks to our We Sound Crazy team! Director: John Dierre  Camera Op: Josh Sowemimo, James Hart, John Dierre  Editor: Tony Cole Producer: Aaron Walton, Lamont Baldwin Show Producer/Sound Mixer: Michael "Roux" Johnson  Remixer: Anthony Falcone Assistant: Brittany Guydon  Talent Producer: Isaac Hamm III  Photography: Ah'meer Holt  PA: Kaye Brasley, Tony Cole Thank you to all of our listeners, as well as our partners at Visit Music City. Special thanks to Omarion! Subscribe to We Sound Crazy on Spotify, Apple Podcasts, and anywhere you get your favorite podcast. Follow We Sound Crazy on Social Media: ~ Facebook: https://wesoundcrazy.ffm.to/wscfacebook~ Instagram: https://wesoundcrazy.ffm.to/wscinstagram~ Twitter: https://wesoundcrazy.ffm.to/wsctwitter~ TikTok: https://wesoundcrazy.ffm.to/wsctiktok Subscribe to We Sound Crazy on YouTube: https://wesoundcrazy.ffm.to/wscyoutube-subscribe Visit the official We Sound Crazy website: https://wesoundcrazy.ffm.to/officialwebsite #WeSoundCrazy #Omarion #O2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hace muuuchos ayeres hablamos sobre 5 hábitos y pensamientos que podrían estar obstruyendo tu quehacer creativo que tomamos del libro de Rick Rubin llamado "The Creative Act: A Way of Being". En este episodio hablamos sobre otros 5 que no lograron entrar en la parte 1 y que creemos que vale la pena. ¿Cuál de los que hablamos te resuena más? Learn more about your ad choices. Visit megaphone.fm/adchoices

Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polymarket ad KFC See omnystudio.com/listener for privacy information.

This week Donny runs down the brands shaping the culture — a lifetime brand-up for Larry David and his new HBO series, plus a brand-up for Jay-Z's upcoming Rick Rubin-directed HBO documentary. Apple raises prices across its Mac and iPad lineup, Hasbro faces backlash over AI voice cloning for child actors on Peppa Pig, and philosophy majors suddenly have the edge over computer science grads in the age of AI. Plus: fireworks are traumatizing dogs and veterans, America's $1.7 trillion auto loan debt has the repo man riding high, gray divorce rates are climbing, Dolly Parton opens a luxury truck stop, and Mr. Pibb makes its big comeback. All that and more in this week's Brands of the Week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rick Rubin joins Marc Andreessen, Ben Horowitz, Anjney Midha, and Erik Torenberg to discuss creativity, artificial intelligence, and his book The Way of Code, which reimagines the Tao Te Ching for the age of AI. The conversation explores vibe coding, remix culture, artistic process, entrepreneurship, and what AI changes, and doesn't change, about creativity. Rubin argues that AI is best understood not as a replacement for artists, but as another creative tool, one that expands what's possible while making taste, curiosity, and individual perspective even more valuable. Along the way, they discuss music, philosophy, startup building, collective intelligence, and why the most enduring creative work begins with staying true to yourself rather than trying to satisfy an audience.   Resources: Follow Rick Rubin on X: https://x.com/rickrubin Follow Marc Andreessen on X: https://x.com/pmarca Follow Ben Horowitz on X: https://x.com/bhorowitz Follow Anjney Midha on X: https://x.com/AnjneyMidha Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Para este episodio uno 3 libros que han sido un regalo para mí: El puente donde habitan las mariposas (Dra. Nazareth Castellanos), El acto de crear, una manera de ser (Rick Rubin) y Mujeres que corren con los lobos (Clarissa Pinkola Estés). Desde estos tres autores y también desde mi experiencia en el retiro de Bocas del Toro en Panamá recientemente, les hablo sobre la importancia de participar en el acto de crear, como un regalo que dejamos al mundo, como testimonio de haber estado por aquí.

Get The Brand DNA Scorecard here: https://fos.now/ElzdfmWant to work with me? Go here: https://fos.now/VFHYDrIn this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos.Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgrayWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/SOyaJSAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tXdWUYWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4gutfJ2Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:31 - Section 1: Aesthetic DNA04:57 - Section 2: Idea DNA07:27 - Section 3: Voice DNA13:02 - Section 4: Structural DNA15:58 - Section 5: Vulnerability DNA#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

En este episodio repasamos las noticias más importantes de la semana dentro del mundo de la música. Platicamos sobre el emotivo homenaje a Oliver Tree durante Electric Forest, el increíble momento que vive Limp Bizkit gracias a una nueva generación de fans, el festival femenino organizado por Olivia Rodrigo, la nueva biblioteca impulsada por Dua Lipa, el documental de Jay-Z y Rick Rubin, la polémica declaración de Kirk Hammett sobre el pop actual, el calor extremo que está afectando festivales en Europa y una recomendación de hip hop underground que no se pueden perder. Únete a nuestro grupo de Facebook: https://www.facebook.com/groups/1012646383467657 Síguenos:https://www.instagram.com/musicosdesillonpodcast/https://twitter.com/musicosdesillonhttps://www.facebook.com/musicosdesillon/

In this episode, hosts Lee-Sean Huang and Giulia Donatello welcome back Rinat Sherzer—a biotech engineer, transdisciplinary designer, artist, and adjunct professor at Parsons School of Design whose work sits at the intersection of science, technology, and social justice. Together, they discuss the deep human construct of hope, unpacking how it differs from mere wishful thinking and exploring how designers can act as vital conduits for it. Rinat shares her journey from scientific training to social innovation, the unpredictable ripple effects of her global projects, and how she balances multi-sensory design, teaching, and motherhood through an intentional quarterly focus. In This EpisodeThe logic of the backward glance. Rinat shares her journey from biotechnology engineering into tech and ultimately to design for social innovation. Mirroring Steve Jobs' famous sentiment, she notes that the dots of a multidisciplinary career can often only be connected in hindsight. The history and bad rep of hope. When researching the framework of hope for her PhD, Rinat was struck by its historical negativity. From Plato viewing it as an unreliable guide to Nietzsche labeling it the worst of all evils, it wasn't until Viktor Frankl's Man's Search for Meaning in 1946 that hope was structurally recognized as a vital resource for human survival. The three dimensions of hope framework. Moving beyond Richard Snyder's purely cognitive, goal-oriented approach, Rinat's framework treats hope as an embodied, immersive experience. It breaks down into three dimensions: the extreme moment (crisis or joy) where hope is born, the greater social good if that hope comes to fruition, and the concrete, physical action an individual can take. Breaking bread and multi-sensory co-design. Rinat breaks down her immersive project, The Rebirth of Hope, which utilizes sound and taste to tap into primal, nonverbal memories. By choosing raw ingredients that resonate with their personal dimensions of hope, participants create a literal "bite of hope" to consume collectively, bridging the deeply personal with the universal synergy of a group. Translating data into human music. The Rebirth of Hope project actively translated participant choices into real-time visual musical scores. By mapping hope attributes to chords, rhythm, and melody, a live band performed the collective, experimental music of the exhibition's audience. The accountability gap in design education. As a faculty member at Parsons, Rinat addresses the split between the theory of "design for good" and the messy reality of execution. She argues that standard academic design thinking often leaves prototyping and testing to the very end, missing the vital skills of real-world implementation, business case development, and multi-team collaboration. The organizing cadence of a year. To juggle a global teaching schedule, running her studio (The Creative Lab), artistic output, and raising her son Luca, Rinat rejects daily micromanagement. Instead, she structures her life by dividing the year into quarters, allowing herself to intensely focus on one major priority at a time while setting strict, non-negotiable boundaries for family. ResourcesRinat Sherzer's Official Website – renatsherzer.com Man's Search for Meaning by Viktor Frankl – https://amzn.to/4geMQgvThe Creative Act: A Way of Being by Rick Rubin– https://amzn.to/4aukCdW The Bloody Taboo with Power to Change the World (Rinat's TEDx Talk) – https://www.ted.com/talks/rinat_sherzer_the_bloody_taboo_with_the_power_to_change_the_world AIGA Design Podcast Feedback and Voicemails – podcast@aiga.org

Episode 175: What's Poppin We're back this week yet again! tune in as we catch up with the chaos that has been happening around Roots Picnic Experience at Hollywood Bowl review Court Ordered - judge in atl reprimanded for loud sex in her chambers with an ATL police officer! Karmelo Anthony case - Retrial with new pro bono legal team BET Awards 2026 - Hosted by Druski R&B Tour kicks off in Denver, CO - Mario & Eric Bellinger are the official openers Jay-Z's Reasonable Doubt album turns 30, turned an abandoned subway station to a tribute of the album, also HBO MAX 8-part docuseries, produced by Daniel Kaluuya and Directed by Rick Rubin - set to debut in the fall. B2K versus Pretty Ricky - Pretty Ricky won ! Tiny Desk highlights Celebrity boxing match on ESPN with RayJ & Supa Hot fiya Meghan Trainer & Jazmin Sullivan new looks, who dis? Wanda Sykes Netflix special Company Retreat on Amazon Prime PanAm returning to Airways The Roast of Kevin Hart - controversy did jokes by white men go too far? 2026 Met Gala review - art is fashion AMA's review Ludacris - Pull Over + video Love Island Season 8 Obama Presidential Center Knicks win NBA championship after 53 years World Cup

In this episode of Business Brain, we tackle a question that hits closer to home than anyone wants to admit: is AI quietly stealing your creative time the same way social media does? We dig into “faux-ductivity” — the trap of endlessly building, prompting, and tinkering in AI under the guise of getting work done, when really it’s just one more shiny barrier between you and the hard stuff that actually moves your business forward. If you’ve ever told yourself you just need to learn one more thing before you take action, this one’s for you. Then we flip the script and show AI at its best. Inspired by Rick Rubin calling himself a “reducer” instead of a producer, we walk through how feeding your real data into Claude can cut the clutter, tighten your calls to action, and lift your numbers — newsletter open rates jumping past 50% and click rates doubling, all from learning to reduce, reduce, reduce. Stop letting your tools yes-man you, start letting them challenge your gut, and you’ll find the data-cruncher in your pocket is the real secret to living the Charmed Life. 00:00:00 Business Brain – The Entrepreneurs' Podcast #765 for Casual FridAI, June 26, 2026 June 26th: National Food Truck Day Off The Grid Food Trucks Tideline Public House 00:01:32 Is AI stealing our immersive/creative/digital time? Productivity or Faux-ductivity? 00:07:50 Why don't we have a Business BrAIn Mastermind? 00:09:28 SPONSOR: FanVue. Are you ready to start your own creator journey and make it big? Visit https://www.fanvue.com/ today and launch your career! 00:11:06 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN 00:12:34 Reducing with AI Rick Ruben, the Reducer Reducing…based upon data 00:19:01 Using AI to crunch your data 00:23:22 Business Brain 765 Outtro This Episode's Big Takeway: Don't let AI lull you into being Faux-ductive Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – Reducing and Distractions – Business Brain 765 appeared first on Business Brain - The Entrepreneurs' Podcast.

Rikki è stato invitato al Festival of the Sun organizzato dall'iconico producer Rick Rubin, un evento dove, tra musica, cultura e tecnologia, Bitcoin è stato raccontato come cardine indispensabile per la nostra società.Inoltre: il parlamento europeo compie il primo passo verso l'euro digitale, Bukele usa la repressione finanziaria contro i suoi avversari, raccontiamo il modello di business dello sviluppo open source, cos'è BitGo, il mining in Texas incentiva i datacenter, e l'Oman introduce la prima mining pool di stato.It's Showtime!

Great to get Chris back on the podcast. He's been out of Slipknot since 2019, but he's got a lot to keep him busy. On this episode, we discuss his relationship with Black Sabbath drummer Bill Ward. "He's like another father to me. That guy's amazing." He said they talk just about every day. He tells me about his friendship with the late Phil Campbell of Motorhead, golfing with Alice Cooper, and his massive baseball card collection. What was it like playing those earlier Ozzfest gigs as Slipknot was climbing the mountain of metal success? He talks about his favorite SK album and why it's that one. My fave as well! He shares some funny Ozzy stories, drumming with the late Joey Jordison, meeting fans at comic-cons, working with the legendary Rick Rubin, and lots more. As I said, it's great to have Chris back on the pod. Enjoy!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the last eight years of Moonshots, we've explored the work of hundreds of authors, entrepreneurs, scientists, artists, educators, and innovators. We've studied creativity from every angle imaginable. We've looked at the habits of musicians, the methods of filmmakers, the thinking of scientists, the systems of entrepreneurs, and the practices of some of the most creative people who have ever lived.As we prepare to launch a new creativity series on Moonshots, beginning with Steven Kotler's *The Art of the Impossible*, I wanted to pause and reflect on what we've learned so far.What surprised me most wasn't how different these thinkers are. It was how often they arrived at the same conclusions.A legendary music producer, a bestselling novelist, the founder of Pixar, one of history's greatest physicists, an education visionary, and a pair of Stanford design professors all seem to be pointing toward the same set of principles.Creativity is not a gift possessed by a lucky few.It is a practice.It is a way of approaching problems, ideas, opportunities, and life itself.In this episode, I share eight creative practices that have had the biggest impact on my own work as a founder, advisor, podcaster, writer, speaker, software builder, and lifelong learner.The first lesson comes from Rick Rubin and *The Creative Act*. One of the most valuable ideas I've taken from Rick is the importance of showing up early and allowing ideas time to develop. Great work rarely appears on demand. Whenever I'm preparing a keynote, building a product, creating content, or solving a difficult client problem, I start earlier than I need to. I immerse myself in the work and then let it sit. I allow ideas to ferment. Some of my best work has emerged not from pushing harder, but from creating enough space for intuition and imagination to do their job.Elizabeth Gilbert's *Big Magic* offers another powerful reminder. Momentum is more important than perfection. I see perfectionism derail founders every week. They delay launches, delay decisions, delay customer conversations, and delay progress because they want everything to be perfect. The reality is that creative people create. They publish. They ship. They learn. Progress compounds. Perfection delays.Austin Kleon's *Show Your Work* reinforces this principle. Big achievements are usually the result of many small outputs shared consistently over time. Moonshots itself is a perfect example. The show didn't grow because of one viral episode. It grew because Mark and I showed up repeatedly for years. Small contributions, delivered consistently, eventually become meaningful bodies of work.Walt Disney reminds us to dream first and judge later. Too many ideas are destroyed before they have a chance to grow. Whether it's our own self-talk or feedback from others, premature judgement can suffocate creativity. Disney's genius was creating environments where imagination could run free before practicality entered the conversation. Creativity often requires us to suspend disbelief long enough to discover what might be possible.Ed Catmull, in *Creativity, Inc.*, extends this idea even further. He argues that unfinished ideas need safety. Great ideas rarely arrive fully formed. They emerge through discussion, experimentation, and collaboration. Teams that create psychological safety unlock more creativity because people feel comfortable sharing incomplete thoughts. Innovation depends on creating environments where ideas can evolve rather than be evaluated too early.Ken Robinson's work on *The Element* introduces one of my favourite questions. Rather than asking what your passion is, ask yourself what feels good. What activities energise you? What work absorbs your attention?

What happens when a musician completely rejects the corporate machine?In this episode of Americana Curious, Ben Fanning and Zach Schultz sit down with singer-songwriter Mason Jennings to discuss his incredible 30-year independent career.Mason opens up about why he walked away from major label record deals, what it was really like working with (and turning down) Rick Rubin, his fun connection to Prince, and his internal battle with crippling agoraphobia and panic attacks on tour.Whether you are an independent musician navigating the modern landscape of Soundcloud and AI or a fan of real, raw, road-worn music, this conversation explores what it truly means to protect your creative spirit at all costs.

Acclaimed author Simon Reynolds joins us in Hammersmith to discuss his latest book. A journey through the many bands and scenes he wrote about between 1984 and 1994, Still in a Dream gives us a chance to ask our guest about shoegaze, C86 and the book's autobiographical threads. Clips from an early 2000 Jay-Z audio interview by Dorian Lynskey prompt a general discussion of the hip hop superstar whose debut album Reasonable Doubt turns 30 this week. Jasper and William then wrap up the episode with their highlights among new additions to the RBP library, including pieces about LL Cool J (1986), Rick Rubin (2009) and Randy Newman's priceless song about Vladimir Putin (2017). Many thanks to special guest Simon Reynolds. Still In a Dream: Shoegaze, Slackers and the Reinvention of Rock, 1984–1994 is published by Hachette and available now. Pieces discussed: Younger Than Yesterday, The Butthole Surfers: Deeper & Down, "Dream-Pop" Bands Define the Times in Britain, Jay-Z audio, Jay-Z: The Blueprint (Roc-A-Fella), Oscar Peterson Trio: Assembly Hall, Worthing, LL Cool J: He Has Seen Rap 'n' Roll Future, Rick Rubin and Randy Newman: And You Thought 'Short People' Was Controversial?.

Walter Murch, one of the greatest film editors who ever lived, doesn't fix bad footage. He decides what the film actually is, from hundreds of hours of raw material that could tell a dozen different stories. Rick Rubin, one of the most successful and iconic record producers in history, famously describes his role as just listening. He sits on a couch, hears what's true and what isn't, and tells the artist. Artists pay enormous sums for that. Your clients now have the camera. They have the recording equipment. AI is giving them raw material faster and cheaper than ever before. What they don't have is the ear and the eye. The judgment about what to do with all of it. In this episode, I make the case that this judgment is where your real value lives, and that it lives in two places: before the work starts, and after it's done. Both are underpriced by most writers. Both are in growing demand. What You'll Learn Why the film editor and record producer are the right mental models for where your value sits in an AI-shaped market What "upstream judgment" actually means and why writers have been giving it away for free for years The specific decisions that happen before content is created that AI genuinely cannot make well Why the demand for downstream editorial judgment is growing as AI content floods the market How to identify where your judgment is most needed inside your existing client relationships Key Ideas & Takeaways 1. Your clients have the raw material. They need the judgment. AI is making content production faster and cheaper than ever. What it's not providing is the editorial eye that decides what's worth making and what's worth keeping. That's the gap you can fill. 2. The most important decisions are made upstream. Before a word gets written, someone has to decide what's worth creating, for whom, with what angle, and why. Those decisions require context that doesn't exist in any dataset: the client's internal politics, their buyer psychology, the competitive landscape, what leadership will actually approve. That's where experienced writers have enormous value they rarely charge for. 3. You've been doing advisory work your whole career. Every time you asked a clarifying question that changed a project's direction, pushed back on a brief that didn't make sense, or flagged an angle that wouldn't land with the audience, that was advisory work. It was just embedded invisibly in your writing process. The move is to make it visible and price it separately. 4. Downstream judgment is in growing demand. The more content AI helps produce, the more critical it becomes to have someone with real editorial judgment reviewing it before it ships. Companies that skipped this step are learning the hard way what it costs to publish without a quality filter. That's a real and growing opportunity for writers who position themselves as that filter. 5. You don't have to stop writing. Moving into judgment-focused work doesn't mean giving up the craft. Most writers who've made this shift still write. They do it alongside upstream strategy work and downstream editorial review that puts them closer to the decisions where the real value lives. Action Steps Think of one current client and ask: what decisions are they making before they produce content that my experience gives me an opinion about? Ask the same client: what content are they shipping that nobody with real editorial judgment is reviewing first? Write down one upstream service you could offer this client based on what you know about their strategy, their audience, and their blind spots. Write down one downstream service based on the content quality issues you've noticed in their recent work. Pick one of those two and draft a one-paragraph description of what it would look like as a packaged offer.

Brandi Carlile (Returning to Myself, By the Way, I Forgive You, and The Story) is a Grammy-winning singer-songwriter, producer, activist, and author. Brandi joins Armchair Expert to discuss being a feral kid in rural Washington, navigating her father's alcoholism, and being denied baptism by her church as a teenager. Brandi and Dax talk about building a career through relentless hustle, working with Rick Rubin and T Bone Burnett, and bringing Joni Mitchell and Tanya Tucker back to the stage and studio. Brandi explains how marriage equality changed her life, why she holds special respect for elders in the LGBTQ community, and how faith, family, and service continue to shape her worldview.Sign up now in the app or at grubhub.com/plus/golddays to unlock exclusive Gold Days deals.Check Allstate first for a quote that could save you hundreds: https://www.allstate.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.