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Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight' Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Michelle's Links:DM Michelle on InstagramVisit Michelle's website
Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight' (releases December 4th). Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Michelle's Links:DM Michelle on InstagramVisit Michelle's website
Michelle Knight is the founder and CEO of Brandmerry, a brand strategy and marketing company that helps small business owners build a brand that is authentic, intentional, and profitable. Michelle is dedicated to helping entrepreneurs and small business owners create a brand that reflects their unique personality, values, and mission.Michelle is also a podcaster, writer, and speaker passionate about empowering and supporting women on their entrepreneurial journeys. She is a mother and wife and loves traveling the world with her family, something her business compliments. She has been featured on CNBC, Entrepreneur, Fast Company, Thrive Global, and Authority Magazine.Here is some of what you'll find out in today's episode:How Michelle helps people to align inside and outside, creating success in business and freedom to choose how they spend their timeShe explains how people don't realize they have been expressing their superpower Betsy shares how she continually hones her message to clients to maintain her authenticityMichelle explains how failing is essential to success, along with a demonstration of how to do that with great self-compassionReflections on a 7-Year Cycle“Leap and the net will appear.” - this is what Michelle learned “the hard way” through an 80-hour labor to give birth to her sonHow grief has ultimately contributed to Michelle's tenacity and resilienceAfter experiencing the death of 3 loved ones, Michelle and her husband traveled the world with a baby in tow. How “hope” keeps Michelle afloat. Why they call giving birth “the transition” and how surrender plays a partMichelle's Website: https://brandmerry.comMichelle's Social Media:@michelleknightco https://instagram.com/michelleknightcoSign up for the free Masterclass Intuition 101: How to Trust Yourself in Uncertain Times here: https://howtotrustyourintuition.com/ To get your free session and sign up for Maya Diamond's program, go here:https://empowerlove.us/apply/(Use the code BETSY 100 to get your free 60-minute one-on-one bonus session with Maya via Zoom, worth $500!)Follow us on Instagram: @howtotrustyourintuition https://www.instagram.com/howtotrustyourintuition/ If you don't trust yourself, who will?
This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story! Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today! Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more. Enjoy! *This episode originally aired in July 2021
Business Unveiled: Expert Tips and Secrets from Top Creative Industry Professionals
As an entrepreneur, you know that growing your business is no easy task. But what if there was a way to make it a little bit easier? By focusing on your brand story, you can create a narrative that resonates with your target audience and draws them in. Not only will this help you attract new customers, but it can also help strengthen relationships with current ones. So how do you go about crafting a powerful brand story? Today's guest, Michelle Knight, founder and CEO of Brandmerry will be sharing with us where you can begin with storytelling, even if you think you don't really have a story, your brand story is everything! Main Topics: - Where one can begin with the technique of storytelling if they are currently thinking to themselves, “I don't really have a story.”- You are adamant about getting OFF of social media to build your email list/generate leads. -Examples as to how storytelling and emotional branding helped grow their business or achieve success. Key Takeaways:- Why the act of storytelling is essential to creating a loyal customer base- How to get started with storytelling in your marketing- Why social media is NOT where you necessarily want to be to achieve optimal success More About Our Guest: Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom.
Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/369 Bio: Michelle Knight is the founder of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message, and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are and build a loyal community. Connect with Michelle:
Michelle Knight is a mother, wife, world traveler and storyteller. She is the founder of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of building her business. Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine. Michelle's website: www.brandmerry.com?utm_source=shownotes&utm_medium=bookyourdreamclients&utm_campaign=interview Grab Michelle's free class: Build a Better Brand Method training - brandmerry.com/brandmasterclass
Storytelling is such a powerful way to connect with your customers. Our current and prospective customers want to know the people behind the brand, why you make the products you do and what your brand stands for. In this week's all new episode of Proof to Product, I chat with Michelle Knight of Brandmerry. She takes us on the path to discovering how to create a more authentic connection with our customers through storytelling; and how this type of marketing will provide you with more income and impact. You'll learn: Common mistakes & misconceptions to avoid 5 types of storytelling you should be using in your marketing 2 key components for successful storytelling For full show notes, resources and a transcription, please head to BIT.LY/PTPEp212 For more support with your marketing & sales strategies, check out LABS: http://www.prooftoproduct.com/labs
Michelle Knight is a branding strategist + founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story. Michelle has spent the past 4 years building her 6-figure business on one singular skill alone… storytelling. In today's episode, Michelle and I discuss the key elements of a […] The post SFPP 173: The Power Of Storytelling Featuring Michelle Knight appeared first on Six Figure Photography.
This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story! Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today! Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more. Enjoy! ---- This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. ----- Michelle & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Michelle, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
Storytelling can help grow your business if you tell the right stories to the right audience. Michelle Knight breaks down not only how to present your stories in powerful ways, but how to truly connect with your ideal client to take your business to the next level! In this episode, Cathy and Michelle discuss: Michelle’s personal story and transition to creating her own branding and marketing business Where to begin with storytelling and understanding your brand story The benefit of using relatable micro-stories that connect with your audience Suggestion to brainstorm lessons learned to create your own “Story Bank” Transitions, the Power of 3 and market research to know your ideal client Guiding clients through the buying process with different buckets of stories How traveling has impacted Michelle’s business before, during and after the pandemic Memorable Quotes: “Figure out your brand story. What is the journey you’ve been on and what’s led you to where you are.” “With every story you’re about to share, you need to identify how it is valuable and how it connects to your ideal customer.” “We’re not just telling stories to tell stories. We want to tell stories that are going to help move our ideal customer through the buying process, from first discovering us to actually purchasing our products or our services, and continue to purchase...that client retention that’s so important.” Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom. Mentioned In This Episode: Brandmerry Links to resources: Health Coach Group Website
We are chatting with Michelle Knight all about how to create a captivating and money-making brand through the power of stories. Michelle talks about how you will begin to connect with your ideal clients, target audience, and build trust with people who are interested in working with you by sharing your personal stories. We talk about using the power of stories in your website copy, marketing, and across your social media accounts. A little bit about Michelle is that she is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story. Michelle has spent the past 4+ years building her 6-figure business on one singular skill alone...storytelling. Visit Website: https://www.brandmerry.com Instagram: https://www.instagram.com/michelleknightco Facebook: https://www.facebook.com/brandmerrycoaching YouTube: https://www.youtube.com/channel/UCWACJ2jWK37ltm63GpNDdpw Pinterest: https://www.pinterest.com/brandmerrycoaching/_created Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help with your wedding submissions? Get our Insiders Guide to Wedding Submissions Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram Find us on Clubhouse @jainekershner Want to be a Sponsor? Visit Our Website to Apply: www.teawithjaine.com
This week on the podcast I’m excited for you to hear myself and Michelle Knight meet for the first time and connect over our passion for storytelling, branding and similar life experiences. Michelle shares with us how to get your followers invested in your mission, your purpose and your story.Michelle Knight is a mother, wife, world traveler and storyteller. She founded her company Brandmerry in 2016 as a new mother working full time. Today, Michelle supports women in branding themselves online, marketing their mission and building a revenue-generating business that makes an impact. She specializes in the art of storytelling, marketing off of social media and inspiring her audience to create a life of freedom.Connect with Michelle on Instagram and Facebook.Michelle’s Personal Brand RoadmapIf you're unsure about the best ways to show up and share your brand with the world, then download my free checklist 52 Ways to Build Brand Visibility here. Join me in the Brave New You Podcast Insiders Facebook group here.
Today on the podcast I have Michelle Knight - mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom. Obviously intrigued, in today's episode I picked Michelle's brain on how she has built an amazing business in such a short time frame. We connect the dots between a really strong brand message and being successful, not just with your marketing, but with your sales process as well. Michelle was super kind and transparent, not only about her journey but some of the key techniques you can adapt when building your own brand. We dove into the importance of a strong brand, why you need it and how to refine yours. A great brand is the foundation for any business and can be used as your guiding light when it comes to all other business endeavours. Without a strong brand, your business can get lost in the ever increasing crowd. Michelle and I laughed and candidly both spoke about our brand building journeys, some posts that perform super well for ourselves and how easy the are to replicate. This episode is for anyone who wants to start a business and learn more about branding. It's also great for small business owners who want to make sure they are positioning their brand in the best possible way. In today's episode we discuss: How Michelle went from full time work and motherhood to a 6 figure coaching business. What branding is and why it is so important in business. How storytelling can help refine your brand and messaging across the board. Her personalised framework used to build a strong and successful brand. And so much more! If you would like to know more about Michelle and her services, head to Brandmerry.com or https://www.instagram.com/michelleknightco/ Ways to reach me: Instagram https://www.instagram.com/therealherproject/ Youtube https://www.youtube.com/channel/UCXyaSvK0IIz1-egve7NSW3A?view_as=subscriber Website https://www.therealherproject.com/ For business enquiries please contact therealherproject@gmail.com Download your FREE Business Starter Guide: https://www.therealherproject.com/free-business-starter-kit Music: Thomas Gresen: https://open.spotify.com/artist/4OZCQ... https://twitter.com/ThomasGresenSound... https://soundcloud.com/thomasgresen https://www.instagram.com/thomasgresen https://creativecommons.org/licenses/... Music promoted by RFM: https://youtu.be/WE6S3q9NmjU
After starting my business Brandmerry in 2016, my husband and I knew we wanted the flexibility to travel. We spent about two years taking extended vacations until we sold our home in 2019 to travel full-time in a 36-foot RV. To say I know a thing or two about traveling and working is an understatement. I've witnessed the pros and cons of working while traveling or fully embracing the digital nomad life (aka working and living in new places). After 2020, more and more people are seeing the possibility of working from just about anywhere. Whether you're going all-in on starting your own business which gives you the freedom to work from anywhere and create your own schedule or you're able to work digitally for a company you've probably thought about working from a beach (let me just says it's everything you imagined). So, today I want to share with you my top tips for starting small and taking an extended vacation/ work trip, that's equal parts work and play! LET'S CONNECThttp://michelleknight.cohttp://instagram.com/michelleknightco http://facebook.com/brandmerrycoaching Branding + Marketing: http://brandmerry.com
Wanna feel more merry and less miserable about your content marketing? Yes? Well, you're gonna be pleased as punch to meet Michelle Knight, the CEO of BrandMerry (and your new biz BFF) who helps entrepreneurs monetize their story with advanced marketing strategies. And it juuussssttt so happens that one of Michelle's highly effective (and advanced) marketing strategies is all about repurposing content. Cuz ain't nobody got time to churn out *even more* content! PRESS PLAY to learn how to take one video and spin it off into 21 (or more!) different pieces of content (that your audience will love), the lie about content creation that's causing you serious distress, the one thing that will make repurposing your content easy breezy, and two key questions to ask yourself when creating YOUR content repurposing strategy. Get Michelle's Free Personal Branding Roadmap : http://bit.ly/sgcbrandmerry Get Michelle's Content Repurposing Guide : https://brandmerry.lpages.co/repurposing-guide-landing-page/Connect with Michelle : https://www.instagram.com/michelleknightco/ ________________________________________________________________ Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm? Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/ Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs: https://www.sidegigcentral.com/90min/ Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30 Want more sales strategies? Let's connect! https://instagram.com/sidegig_central CLUBHOUSE : @elena.c https://www.sidegigcentral.com
Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond
#87: Can you harness the power of storytelling to drive more leads, create a deeper connection with your audience, and make more sales in your business? You absolutely CAN! Listen close — you’re in for a treat! In this episode, I’m joined by Michelle Knight, a personal brand coach, marketing strategist, and founder of Brandmerry. She is someone who has mastered the art of brand storytelling, and I had so much fun hearing her spill the deets on how to forge a more meaningful connection to consumers. Michelle details the single most important story to tell in 2021 and explains why it’s the customer’s story — not the business’s — that is the key to great branding. She goes deep into the ins-and-outs of storytelling and shares how she repurposes one core piece of content into an entire week's worth of marketing! This episode is one you CAN’T MISS! Michelle and I cover so much, including: Tips to uplevel your brand in 2021 Her microstory framework for creating content that connects Story ideas to skyrocket your marketing The system she uses to generate consistent reviews What processes she uses as a mom & digital nomad entrepreneur ...and more! You can find all of the links and resources that are mentioned in today’s episode at MonicaLouie.com/87.
When you experience a loved one's loss, it can turn your life upside down and inside out. It can also serve as a blatant reminder of how short life can be and the importance of embracing each day as if it's your last. Today's guest Michelle was a harrowing overachiever and perfectionist for most of her life. But after losing several of her loved ones to cancer, including her younger brother, she woke up and said, no more. So she kicked her corporate job to the curb, said goodbye to the white picket fences, and jumped in an RV to live life on the road with her husband and baby boy. In this episode, Michelle Knight talks about what to consider if you want to live in an RV full-time with your family and the pros and cons of nomadic life. She also teaches us how to reframe our perspective of time if we want to succeed in life and business.Connect with Michelle at:Website: www.michelleknight.coInstagram: https://instagram.com/michelleknightcoBio: Michelle Knight is a mother, wife, world traveler, and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com. She is also the host of the Beautiful Climb Podcast.She works with female entrepreneurs to create an authentic, captivating, and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community, and experience time, financial, and location freedom as a result of their work.In just nine months, Michelle launched her freedom-based business and left her 9 to 5 while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their stories.Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial, and location freedom.***Thank you so much for listening to Mom After Hours. If you enjoyed listening to this episode, consider leaving me a rating or review on Apple. Your support means the world to me. ***Follow Mom After Hours on FacebookFollow Mom After Hours on InstagramSubscribe to the Mom After Hours e-love letter
In this episode we meet Michelle Knight, Brand and Marketing Strategist for Female Entrepreneurs. We get to find out about how her very common Money Story of "Freedom Over Security" helped her create the life and business of her dreams. This episode is an amazing example of what is possible when we allow the power of choice to be a guiding principle in life in spite of cultural and societal pressures around money, happiness and success.Her business webiste is: http://BrandMerry.comAnd to access her free gift mentioned in the episode: http://BrandMerry.com/brandmasterclassIt's a fun episode so make sure you don't miss it!
Episode 53: Join us in one of our juiciest episodes yet at we chat about finding your voice in motherhood! Welcome our guest Michelle Knight, a boy mom, full-time traveler and online marketing strategist. If you are a mom, plan to be a mom or love someone who is a mom- this discussion is for you!Motherhood changes everything! From the transformation of lady to mama in birth, to shifting priorities, relationships and family values. Michelle shares with us how she let go of the woman she once was and works to accept the woman she is becoming- all without her sense of self getting lost in the mix.Listen as we dive into how to figure out what you want for your family, stand firm in your beliefs and communicate it well to the people around you. We chat about making different choices than how we were raised, caring less about what other people think and how to honor both our own path and other's without taking it personal.You'll hear how to embrace both the challenge and the beauty of parenting and how to view experiences as opportunities to shape us into our child's best parent. Michelle shares the importance of modeling commitment, respectful communication and active listening to our children.You'll get some clarity on what's most important to you as a mom, some grace for making all kinds of mistakes and a few laughs with your favorite podcast hosts. Enjoy!Connect more with Michelle:Brandmerry.comInstagramBeautiful Climb PodcastSubscribe to the podcast to catch every episode. Follow us on Instagram at #wineandgyn and @wine_and_gyn
Michelle Knight Episode 37Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Branding and Business Coach and the founder of Brandmerry.com.She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.Now she spends her time supporting women to achieve time, financial and location freedom while traveling the world with her little family of three and exploring life with her son.Episode Covers:1. Michelle's story to simplifying her life2. Creating a life of freedom3. Starting her own business4. GratitudeConnect with MichelleInstagram: michelleknightcoFacebook: @brandmerrycoaching Website : https://www.brandmerry.com/ https://prettysimplesarah.com/wp-content/uploads/2019/12/PSS-episode-37.mp3
Michelle Knight, @brandmerrycoaching, Branding and Business Coach and the founder of Brandmerry.com shifts the focus inward to help people find their life-goals and business objectives. Knowing your purpose will translate into your business. Start by blocking out the outside expectations and removing comparison to focus on the inner you. Episode 34 of the Time To Be You podcast encourages you to forget about societal expectations in order to find the true meaning of your life. Putting the focus on yourself and your inner happiness will transform your business into a purposeful one. The sooner you find your purpose, the sooner you can give your business purpose! Look within yourself to find the greater reason why and your business will benefit. Bio: Michelle Knight is a Branding and Business Coach who has distinguished herself as an entrepreneur by teaching the power of storytelling and its ability to unite people, especially women. She has helped transform the businesses and lives of female entrepreneurs by supporting them in tapping into their story to create a standout brand and message, ultimately leading them to living a life of freedom. Michelle is living proof that no matter what obstacles life may throw at you, or chapters that may contribute to your story, you have the power to write your own ending. As a storyteller and branding expert, Michelle supports women who are unfulfilled in their 9-5 to break free into a life of freedom. Programs include private coaching, self-study courses, and a group program that unites women to create thriving online businesses. --- Questions: 1. Can you give us a brief background of yourself? 2. What were you doing before you became an entrepreneur 3. Why do you choose to work with female entrepreneurs 4. How do you balance your work and being a present mom 5. How does one not compare their career to someone else's 6. How to break the habit of being a perfectionist and realize not everyone has your same vision. -- Resources: Brandmerry.com @brandmerrycoaching -- Interested in a free discovery call with Laura? Book here! https://calendly.com/itslaurab/discoverycall
In this episode, I talk with Michelle Knight from Brandmerry. We dive into the entrepreneur mind including comparison and building a brand that attracts your dream clients. You will walk away with some real eye openers from this episode. In this episode: 1:45 How she started her business. 4:48 Staying at your 9-5 when starting your business and the process of getting your first clients. 10:25 Her current business season and her plans. How difficult times open our eyes in life and business. 15:10 She talks about how she works with her clients on branding and storytelling. 20:48 What is the biggest issue she sees when people are developing their brand and their story. 26:00 What she has learned about herself since she started her business. 30:35 Why it’s important to show up for your community.
This is episode 26! Let me introduce you to the dynamic and super informational Michelle Knight. Michelle is a branding and business coach who specializes in helping women live a life of freedom and take action toward their dreams. Michelle and I talk all about the power of storytelling and how to incorporate it into you business as well as how to grow an authentic long-lasting brand. You can find out more about Michelle on her website Brandmerry.com or follow her on Instagram @brandmerrycoaching. Thank you for being a part of the Sure Babe Community and sharing about Sure Babe! If you like what you hear please rate and review our podcast on iTunes! If you want to learn how you can support The Sure Babe Podcast click here.
Global poverty is at the root of so many things. So many things. From hunger, to the orphan crisis, to human trafficking, to drug trafficking, to homelessness, to disease and HIV/AIDS - global poverty is at the root. Reducing or even eliminating global poverty is the key to reducing and eliminating so much hurt and pain in the world. But this issue is so complicated, as most issues are. But it is one that is incredibly important. My guest today left a life of comfort and security, working in the area of technology startups, to pursue a deeper calling. My guest this week is Ann Mei Chang, the Executive Director of Lean Impact at the Lean Startup Company and author of the book Lean Startup that will be released soon! Previously, she was the Chief Innovation Officer USAID and Mercy Corps, and served the U.S. Department of State as Senior Advisor for Women in Technology in the office of Global Women’s Issues. Prior to her pivot to the public sector, Ann Mei had more than 20 years experience as a technology executive at leading companies such as, you know, Google and Apple. Heard of them? This was such an incredible and interesting conversation and I learned so much from it! SILICON VALLEY & A QUEST FOR DEEPER MEANING From early on, Ann Mei was fascinated by computers. When they first came out when she was 12-years-old, she taught herself how to program and went she went to college in California, she studied computer science. Her career for the first 23 years after college was in Silicon Valley in the tech industry working for both big and small companies, and having a lot of fun with it. At the same time, she always felt a yearning to do something more meaningful. Ann Mei donated and volunteered, but her work was very consuming at there were limits to how much she was able to do on the side. She was inspired by the idea of spending the first half of her career in Silicon Valley and the second half of her career in the public or social sector - trying to find some way to do some good in the world. It was in her early 40’s during her time at Google that she decided to make that shift. Ann Mei decided to take a leave of absence from Google and she ended up going to the State Department through a fellowship program. She calls it her “custom Masters in Public Policy.” Rather than going back to school and spending her time in the classroom, she learned by doing. AT THE ROOT OF IT ALL: GLOBAL POVERTY Ann Mei realized during her time at the State Department that Global Poverty was at the root of the majority of the issues she cared about. She firmly believes that talent is evenly distributed and opportunity is not - that many of the ills in the world arise because people do not have better options. The good news is that we have made dramatic progress in global poverty - the number of people in extreme poverty has been cut almost in half. The bad news is that where poverty remains, it is becoming even more entrenched. LOVING EVERY SECOND Michelle went back to school to focus on communications and public relations. As an extroverted and analytical individual, she excelled and fell in love with the industry. Upon graduating, she worked at a major PR firm and spent time in the nonprofit world. She began searching for what kind of business she could create where she could do what she loved, while escaping the 9-5 work life. It was during a midnight breastfeeding session that, while on Instagram, she first stumbled upon the world of business coaching. She was incredibly inspired by this concept, and pulled on all of her past experiences in deciding what the business would look like. Today, Brandmerry is a business that is all about branding and business mentoring. Michelle works with female entrepreneurs at every stage of the business, from coming up with the idea and launching, to running and scaling it successfully--and she loves every second of it. About Ann Mei Chang, Executive Director at Lean Impact: Ann Mei Chang is a leading advocate for social innovation and author of LEAN IMPACT: How to Innovate for Radically Greater Social Good (Wiley, Oct. 30, 2018). As Chief Innovation Officer at USAID, Ann Mei served as the first Executive Director of the US Global Development Lab, engaging the best practices for innovation from Silicon Valley to accelerate the impact and scale of solutions to the world’s most intractable challenges. She was previously the Chief Innovation Officer at Mercy Corps and served the US Department of State as Senior Advisor for Women and Technology in the Secretary's Office of Global Women’s Issues. Prior to her pivot to the public and social sector, Ann Mei was a seasoned technology executive, with more than 20 years’ experience at such leading companies as Google, Apple, and Intuit, as well as at a range of startups. As Senior Engineering Director at Google, she led worldwide engineering for mobile applications and services, delivering 20x growth to $1 billion in annual revenues in just three years. Ann Mei currently serves on the boards of BRAC USA and IREX, is a nonresident fellow at the Brookings Institution, and is a visiting fellow at the Center for Global Development. She earned a Bachelor of Science degree in Computer Science from Stanford University, is a member of the Aspen Institute’s Henry Crown Fellows’ class of 2011, and was recognized as one of the “Women In the World: 125 Women of Impact” by Newsweek/The Daily Beast in 2013. Ann Mei is a keynote speaker who has been featured at TEDx MidAtlantic, SxSW, Social Good Summit, SOCAP, and Lean Startup Week, as well as numerous nonprofits, foundations, and government agencies. CONNECT WITH ANN MEI Lean Impact: https://leanstartup.co/social-good/ Lean Impact Book: https://www.annmei.com/ https://amzn.to/2qjUjAw Facebook: Lean Startup Co. Contact: Lean Startup Co. Linkedin: Lean Startup Co. Twitter: @leanstartup Special thanks to Cultivate What Matters for sponsoring this week’s Business with Purpose podcast. Visit http://www.stillbeingmolly.com/cultivate to shop! Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Spotify Subscribe on Radio Public Subscribe via Podcast RSS Feed **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? Launch Apple’s Podcast app. Tap the Search tab. Enter “Business with Purpose“ Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.
We know life is short. We say life is short but, do we really believe it? Do we live that out? Do we make the most of every single day? You know, that cliché? For many of us, we go through the motions--we go through the daily grind of life, not realizing what’s happening. Then, when all of a sudden we are struck with a tragedy or hardship, we’re reminded of the preciousness of life. Those moments are often when we stop to take inventory of our lives and we decide if we’re going to pursue that dream, or go for that goal, or spend more meaningful time with our friends and family. Whatever it is, my guest today took her own experience with loss and used it as fuel, to go after her dream. My guest this week is Michelle Knight, the founder of Brandmerry, a branding and business consulting business that she started after a tragic loss she experienced. WANDERING Michelle has always been a super driven person. She was graduated second in her class and considered herself a perfectionist. It therefore threw her friends and family for a loop when she decided not to go to college, and instead to move to California to join a performing arts group. She subsequently traveled the world, and the combination of these “wandering” experiences opened her up to tons of possibilities aside from the routine of college and a 9-5 job. TRAGIC LOSS, TRANSFORMATION & THE MEANING OF IT ALL Tragically, her life changed nearly overnight when her younger brother was diagnosed with cancer. She moved home and stayed with her family for about a year-and-a-half while her brother battled this terrible disease. 9 years ago, her brother passed away. She realized from this tragedy that our time is incredibly limited. Michelle began looking at what she loved, who she wanted to be around, and who it was that she truly wanted to be. She subsequently got married, went into public relations/communications, and began a family. Right after her baby was born, she decided to go all-in on creating a career that she loved. She became an entrepreneur. LOVING EVERY SECOND Michelle went back to school to focus on communications and public relations. As an extroverted and analytical individual, she excelled and fell in love with the industry. Upon graduating, she worked at a major PR firm and spent time in the nonprofit world. She began searching for what kind of business she could create where she could do what she loved, while escaping the 9-5 work life. It was during a midnight breastfeeding session that, while on Instagram, she first stumbled upon the world of business coaching. She was incredibly inspired by this concept, and pulled on all of her past experiences in deciding what the business would look like. Today, Brandmerry is a business that is all about branding and business mentoring. Michelle works with female entrepreneurs at every stage of the business, from coming up with the idea and launching, to running and scaling it successfully--and she loves every second of it. About Michelle Knight, Founder of Brandmerry: Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Branding and Business Mentor and the founder of Brandmerry.com and The Free to Be Podcast. She works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she spends her time supporting women to achieve time, financial and location freedom while traveling the world with her little family of three and exploring life with her son. CONNECT WITH Michelle Website: https://www.brandmerry.com/ Instagram: @brandmerrycoaching Facebook: Brandmerry Email: brandmerry@brandmerry.com Youtube: Brandmerry Pinterest: Michelle Knight | Branding & Business Coach The Free to Be Podcast: http://brandmerry.com/podcast Roadmap to Freedom: http://brandmerry.com/freedom Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off! Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Google Play Subscribe on Radio Public Subscribe via Podcast RSS Feed **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? Launch Apple’s Podcast app. Tap the Search tab. Enter “Business with Purpose“ Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.
The Power of Story In Business Did you know that storytelling will be the biggest business skill you need in this digital age? It's true! Storytelling allows you to take the essence of your brand beyond your products and services to form a deep and emotional connection to your customers and tribe. I tell my clients and students all the time that in order to build that desired know-like-trust factor, you must build relationships through story! Let your customers and followers relate to you, be inspired by you, and truly want to know YOU and your brand. Storytelling is at the heart of success for businesses... and in today's episode, you're going to find out why! LET'S GET INTO IT So, I am really excited for today's conversation because we're covering a topic that I am so, so passionate about. Today's guest is Michelle Knight! Michelle is a mother, wife, world traveler and avid storyteller. She is also a Branding and Business Coach and the founder of Brandmerry. Michelle works with female entrepreneurs who are struggling to gain visibility and traction in taking their business to the next level and she supports them in tapping into their story. Her biz journey has been incredible. In just 9 months, Michelle launched her freedom-based biz and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. During this episode, Michelle is going to tell us all about the importance of storytelling and how to use it to create a stand out brand and message that positions you as an expert in your industry. Welcome, Michelle! THE RECAP This episode was seriously a lot of fun for me because I'm so passionate about encouraging mums to share their stories. If you've ever wondered how to convey your brand's story to create a message and stand out biz, then grab a pen and paper because this episode is for YOU. 1. Introducing Michelle! As soon as I came across Michelle, I knew I had to get her onto my podcast. She has such a beautiful energy that surrounds her and such an amazing story to tell. She has achieved so much already in her biz, and I'm really excited for you to meet her. Key Points We Discussed: Who is Michelle Knight? What is Michelle's biz journey? How did Michelle found Brandmerry? 2. Becoming An Entrepreneur It doesn't matter how much experience you have in the biz world, fear is fear. When you take the leap into entrepreneurship, it's no joke. It's scary as hell, but in the end so, so worth it! In this section, Michelle is sharing how to overcome your fears and take the leap into full-time entrepreneurship. Key Points We Discussed: Why is taking the leap into entrepreneurship so scary? What advice does Michelle have for mums wanting to take the leap? Believe it is possible. Lean in to the discomfort. What quote really resonates with Michelle? 3. The Importance of Storytelling Storytelling is something I always encourage my clients to intertwine throughout their brand and Insta feeds. There IS power in story, and story helps build relationships. Key Points We Discussed: What is the importance of telling your authentic story? How do our stories make us more relatable? Why is social media shifting to a less “fake” approach? How do people connect with stories? 4. Telling Your Story So you now know how important telling your story is, but how do you tell your story in a way that inspires your audience? Listen closely and get your pen and paper ready, this section is packed with tips! Key Points We Discussed: How can a mum get clear with her story? What has led you to this moment? Get REALLY grounded in who you are and what you bring to the table. Identify your superpower or what you do that no one else does. How should a mum figure out if her audience cares about her story? In what ways can a mum begin feeling worthy of telling their story?
“When we own our story fully, it gives other women permission to do the same. And when that happens, we can create a ripple effect of women owning their truth and owning their story and stepping into their power. And that’s always been my purpose.†SPONSORED BY PROFITABLE PODCAST PLAN A course for women entrepreneurs who want to start, launch and grow a podcast that supports their business or passion project. If you complete this course, you WILL launch a podcast. If you've been waiting to start your own show, now is the time to hit publish because you officially have a BPF.......Best Podcasting Friend! Let's do it together! Sign up by 5/10/18 and save 10% with code trfe: http://bit.ly/ppptrfe *you'll also get the following additional bonuses: a FREE podcast planner and Kinsey will submit your RSS Feed to iTunes for you! WHAT'S IN THIS EPISODE? Ladies, it’s possible to beautifully and seamlessly merge motherhood and entrepreneurship. I didn’t say it was always easy. I did say it was possible. And Michelle Knight is the badass queen that’s a beautiful example of this! She’s not only figured out how to merge them beautifully while growing her coaching business from the ground up, but she’s also figured out how confidently own her story (and motherhood) in the process. So, naturally, I had to have her back on the podcast (she first came on in episode 82; another great listen!) to dive into all of this and how she did it. Whether you’re a mama or not, I hope this story inspires you in some way, my loves. We talk about… What it means to own your story Vulnerability and the fear of being seen How she incorporates her son into her business (and live videos!) Learning to let go WHO'S MICHELLE KNIGHT? Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Branding and Business Coach and the founder of Brandmerry.com. She works with female entrepreneurs who are struggling to gain visibility and traction in taking their business to the next level and supports them in tapping into their story to create a standout brand and message that positions them as an expert in their industry. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. Now she spends her time supporting women to achieve time, financial and location freedom while traveling the world with her little family of three and exploring life with her son. LINKS FROM THIS EPISODE: www.brandmerry.com Michelle on Instagram and Facebook Michelle’s private FB community: “Authentic Brand Builders†Join The Sisterhood Episode 82: Embracing What Makes You Different with Michelle Knight Moms with Hustle podcast
Our individual stories are so powerful and I want my brand to champion this very message and help people with the story telling aspect by encouraging them to just write it down. Today I share how this week I have been being more brand aware and looking at how I share my story with my audience. I share how Coach Glitter and Michelle Knight from Brandmerry.com have shared the best thing we can do is share our story with the audience. Something I am actively doing by producing this podcast daily and doing Facebook Live twice a week. I also share other aspects of my personality such as my love of astrology and how I will be integrating astrology and dream analysis into my brand. So stay tuned to hear more.